Vanity

Vanity (pronounced van-i-tee)

(1) An excessive pride in one's appearance, qualities, abilities, achievements, etc; character or quality of being vain; conceit.

(2) An instance or display of this quality or feeling.

(3) Something about which one is vain or excessively proud.

(4) Lack of real value; hollowness; worthlessness.

(5) Something worthless, trivial, or pointless.

(6) A small case, usually used for make-up items.

(7) A usually small dressing table used to apply makeup, preen, and coif hair. Normally quite low and similar to a desk, with drawers and one or more mirrors on top; often paired with a bench or stool to sit upon.

(8) A type of bathroom fitting, usually a permanently-fixed storage unit including one or more washbasins.

(9) An alternative name for a portfolio maintained as a showcase for one's own talents, especially as a writer, actor, singer, composer or model.

(10) Any idea, theory or statement entirely without foundation (UK only, now obsolete).

1200-1250: From Middle English vanite, borrowed from Old French vanité (self-conceit; futility; lack of resolve) derived from the Classical Latin vānitās (emptiness, aimlessness; falsity (and when used figuratively "vainglory, foolish pride”), root of which was vānus (empty, void (and when used figuratively "idle, fruitless”).  A more precise equivalent in Latin was probably vanitatem (emptiness, foolish pride).  Root was the primitive Indo-European wano-, the suffixed form of the root eue- (to leave, abandon, give out).  English also absorbed many synonyms and related words: egotism, complacency, vainglory, ostentation, pride, emptiness, sham, unreality, folly, triviality, futility.  Except in religious texts, the old meaning (that which is vain, futile, or worthless) faded from general use, the modern meaning (self-conceited), which endures to this day, is attested from the mid-fourteenth century.  The first reference to furniture was the vanity table, dating from 1936, a use adopted by manufacturers of bathroom fittings in the later post-war period.  The first vanity table seem to have been advertised in 1936.  Vanity is a noun, vanitize is a verb and vanityless is an adjective; the noun plural is vanities.

Art Deco walnut veneer vanity table, circa 1935, with a large, triptych mirror apparatus.

Vanity tables were well suited to the motifs of art deco because the aspect ratio often was similar to the representational public architecture most associated with the style.  This one, believed to have been built in northern Italy is a classic example of art deco, featuring perfect symmetry and a mix of austere straight lines and curves, the proportions elegantly balanced.  Although it's structures like buildings and bridges or the memorable cars of the 1930s that are most often used to illustrate art deco, the niche of the vanity table was in some was more interesting because the size lay between the tiny (such as a vanity case) where the detailing could achieve its effect through intricacy and something on a grand scale like the Chrysler Building (1930), one of New York City's landmark skyscrapers.  

The Old Testament, Savonarola, and the Bonfire of the Vanities

Vanity of vanities, said the preacher, vanity of vanities; all is vanity. (Ecclesiastes 1:2, King James Version of the Bible (KJV, 1611)).  The word translated as "vanity" appears 37 times in Ecclesiastes, more than in the entirety of the rest of the Old Testament so is clearly a theme of the text.  The meaning of vanity is used here in its original form of something that is transitory and quickly passes away.  In that it’s a literal translation of the Hebrew hebel, best understood in this context as meaning breath of wind, something which, whatever its immediate effects, is soon gone.  Unfortunately for nihilists, emos and other depressives trawling texts for anything confirming the pointlessness of life, biblical scholars agree the phrase is not an assertion that life is meaningless or that our labors in this fallen world are ultimately useless.  Instead, it’s a saying to help people put their lives in the proper perspective.  Ecclesiastes is not saying all our efforts are worthless, just observing that all we do in our three score and ten years upon this earth is but a brief prelude to our eternal existence and much of life escapes our understanding, for we cannot comprehend how everything fits into the grand story of creation.  All very poetic but, perhaps sadly, improbable.  It’s more likely the universe is a violent, doomed, swirl of matter and energy, life is pointless, right and wrong are just variable constructs, everything is meaningless and all any can hope for is a fleeting false consciousness that might make us feel briefly happy.

Nascita di Venere (the Birth of Venus, circa 1485), tempera on canvas, by Sandro Botticelli (1444-1510), Uffizi Gallery, Florence.  The work was painted on a commission from the Medicis; this one was not tossed onto the flames.

What historians came to call the “The Bonfire of the Vanities” was an event in Florence on 7 February, 1497, orchestrated by the fundamentalist Dominican friar Girolamo Savonarola (1452–1498).  The Church was at the time riddled with priests who disapproved of just about everything but Savonarola was a true radical who thought direct action more pleasing to God than mere pious words so directed his followers (including many enthusiastic children) to scour Florence for “sinful objects”, including looking glasses (mirrors), musical instruments, books not the Bible or other religious texts, cosmetics, fine clothing, pagan artworks and such.  These objects he ordered gathered and tossed onto a huge, multi-tiered pyre erected in the Piazza della Signoria (the city’s public square), the pile topped by an image of Satan (a nice touch).  Savonarola’s interpretation of scripture demanded people living lives of extreme austerity and, given mankind’s state of constant sin, a constant state of repentance, his aim to purge Florence of secular corruption, his mood much encouraged by the recent expulsion of the Medici family.  Part of the legend of the Bonfire of the Vanities is that Sandro Botticelli was so moved by Savonarola’s apocalyptic sermons he threw some of his own pagan-themed paintings into the fire but there is no contemporary evidence supporting that although, it’s not impossible the artist, sniffing the political wind, decided it wise publicly to sacrifice a few lesser works.  The myth however has always appealed to writers lamenting that barbarians are always with us and in Civilisation (1969) Lord Clark (Sir Kenneth Clark (1903–1983)) wrote the loss of even a few Botticellis seemed “…a heavy price to pay for religious conviction.”

The Florentines Renouncing The Vanities By Order of Savonarola (1890), engraving by an unknown artist.  For fundamentalists, book-burning has never lost its appeal although in places like Florida, Texas, and Tennessee, the process is now virtualized.

Kenneth Clark was a cultural elitist of a kind now perhaps either extinct or rendered silent by a less deferential culture, and, to avoid offending those prone to being offended, some editions of Civilisation subsequently appeared with the title Western Civilisation.  Whether Botticelli really had a “road to Damascus” moment or was just making a “good career move” will never be known but, after the bonfire, a stylistic shift in his art towards the deeply spiritual was obvious but not too much should be read into this: a good artist knows his market.  The Dominican order to which Savonarola belonged had been formed to “combat heresy in the Christian church” and in places in France and Italy where the order had a presence, between the thirteenth & fifteenth centuries there were quite a few such bonfires but what made the one in 1497 most remembered is the historic significance.  Savonarola had for years been preaching about an “end of times” moment, predicting the Apocalypse would come in around 1500 and while in Christendom such messaging was hardly novel, Savonarola was better at it than most and he found audiences more receptive as the corruption in Church and state under the Medicis (Florence’s ruling family of Florence) became more blatantly extractive.  Inflamed by his incendiary words, in 1494 a mob burned down the Medicis' bank and, taking the hint, the family fled the city.  Inspired, Savonarola took power and turned his attention to other un-Godly symbols, notably vanities such as what would now be called “contemporary art” and indulgences such as extravagant clothing and the powders & potions people (including men) used to “beautify themselves”.  Especially offensive were deemed the female Biblical figures in paintings of the time.

Girolamo Savonarola, gemalt von Langenmantel (Girolamo Savonarola Preaching Against Prodigality, 1879), oil on canvas by Ludwig von Langenmantel (1839–1904), Saint Bonaventure University (a Franciscan institution), western New York State.

So, the proto-Talib had his moment of triumph as a particularly practical art critic but among more thoughtful Florentians his reputation suffered because they were appalled their heritage and culture was being threatened just to satisfy one friar’s obsessions; while many were glad to see the end of the Medicis they were not pleased by the loss of the art.  As it was, although Savonarola got to watch the glory of the incineration, his victory over vice proved pyrrhic because he over-reached by dabbling in politics, opposing Alexander VI’s (circa 1431-1503; pope 1492 1503) Holy League against the French; summoned to Rome, Savonarola ignore the order and further defied the Holy See by preaching under a ban, demanding reform of the Church and more bonfires.  The pope in 1497 excommunicated Savonarola and with this most of his popular support evaporated.  On 23 May, 1498, after typically brisk legal proceedings in both civil and ecclesiastical courts had condemned Savonarola and two other Dominican friars who had remained loyal, the trio were hanged and their bodies cremated at the same spot in Piazza della Signoria were the Botticellis had burned; his “end of times” came a couple of years early.  There the matter may have ended but Savonarola's devotees (the Piagnoni (the lamenting ones)) went “underground” and maintained into the next century the cause of religious reform and republicanism, the sect not suppressed until Rome in 1512 engineered the return to power of the Medici.  Seizing the moment, the Medici arranged their own “re-insurance” by securing the throne of Saint Peter for “the Medici Pope” (Leo X (1475–1521; pope 1513-1521)) who may never have uttered the famous phrase” “God has given us the papacy, let us enjoy it” but it certainly summed up the way things were being done “under new management”.  Although damned by many as a barbarian or philistine, some early Protestants (including Martin Luther (1483–1546) himself), regarded Savonarola as a vital precursor to the Protestant Reformation.

Vanity Fair

Published in 1678, John Bunyan’s (1628–1688) The Pilgrim's Progress is an allegory of the Christian’s spiritual journey through the sins and temptations of earthly existence to the salvation of the Kingdom of Heaven; a symbolic vision of an English worthy’s pilgrimage through life.  In the village of Vanity is a perpetual fair, selling all things to satisfy all desires and Vanity Fair represents the sin of man’s attachment to and lust for transient worldly goods, a critique echoed later in secular criticisms of materialism.  Novelist William Makepeace Thackeray (1811–1863), although making no mention of Bunyan or his work when he published Vanity Fair in 1847-1848, could rely on his readers being well acquainted with the symbolism of the earlier allegory.  By the mid-nineteenth century when Thackeray’s portrait of British society was published, the term had become laden too with secular and class-conscious meanings, suggesting the imagery both of self-indulgent playground and the sense of that stratum of society where the only habitué are the idle and undeserving rich.  Memorably, Thackeray explored both although the work obviously is dated and structurally not without error (published originally as a 19-part monthly serial, it does seem the author may have written the latter volumes without having re-read the earlier parts, meaning inconsistencies do exist).

Lindsay Lohan. Vanity Fair Italia, August 2011.

Over the years, on both sides of the Atlantic, a number of periodicals have used the masthead Vanity Fair.  The current one has its roots in Condé Montrose Nast's (1873–1942) purchase in 1913 of (1) a men's fashion journal called Dress and (2) Vanity Fair, a magazine devoted to the performing arts with an emphasis on theatre.  After a brief, unsatisfactory foray as the combined title Dress and Vanity Fair, in 1914 there was a re-launch of Vanity Fair and success was immediate, continuing even until well into the troubled 1930s.  For magazines, the conditions of the Great Depression were curiously different to the vicissitudes of the digital age of the twenty-first century.  Then (as now) revenue from advertising had collapsed by by the Condé Nast in 1936 folded Vanity Fair into his companion title Vogue, circulation had reached an all-time high.  The problem was the cover price of an issue wasn’t enough profitably to cover production and distribution costs; advertising was essential.  In a situation familiar to newspaper publishers in their halcyon days, it wasn’t always financially advantageous to achieve higher sales; unless one's title has the right readers (the prized "A", "B" (and maybe "C1") demographics), the more copies that were sold, the higher the losses.

Condé Nast Publications revived the title with the first issue appearing in February 1983.  Like most print publications, its advertising revenue has declined but, critically in this market, so have newsstand sales.  The subscriber base is said to be stable but Condé Nast doesn’t release data detailing the breakdown and it’s thus unknown how much of this is made up from less lucrative bundled packages.  Newsstand sales of single-issue copies are a vital metric in this market, editors judged by monthly sales, a school of analysis now focused on deconstructing the relationship between the photograph on an issue’s cover and copies sold; editorial content, while not ignored, seems less relevant.  The magazine’s future is thus uncertain as are the options were it not to continue as a distinct, stand-alone entity with a print version.  It’s a different environment from 1936 when it was absorbed into Vogue and different even that things at the turn of the century when Mirabella, a similar publication facing similar problems, closed; the now well-practiced path of ceasing print production and going wholly digital may become attractive if circulation continues to suffer.  While it true Condé Nast already has digital titles that would seem to overlap with Vanity Fair, that’s less of a concern than cannibalization in print where the relationship of production and distribution costs to individual sales is different; both are marginal in gaining additional digital subscriptions.

Vanity Cases 

Enamel vanity case by Gérard Sandoz, Paris, circa 1927 (left) and cigarette case by Cartier, Paris, circa 1925 (right).

It was during the 1920s, the small vanity case's shape and size evolved into what remains the familiar modern form.  Most exquisite were the art-deco creations designed as companion pieces to the cigarette cases newly fashionable with women as the social acceptability of young ladies smoking spread.  As a concept, the vanity case is an ancient accessory, one 3,000-odd years old and made from inlaid cedar containing ointment, face-paint, perfume and a mirror of polished metal, discovered during one of Howard Carter’s (1874–1939) archaeological digs.  Well known in something recognizably modern from the fourteenth century in France and Italy, they became fashionable in England only during the 1700s and then for men, as a small box called a “dressing case”, designed to fit into larger “dressing case”.  The shift to small, portable devices for women came in the late-eighteenth century, just as the handbag (in the modern sense) was becoming a fashion item as well as a functional receptacle.  The essence of the vanity case became its role as a "portable beauty parlour", the inside of the lid fitted with a small mirror while the case contained what was required for "touch-ups" (of eyes, hair, lips, cheeks etc) while on the move or away from one's boudoir.    

Barracuda

Barracuda (pronounced bar-uh-koo-duh)

(1) Any of several elongated, predaceous marine fishes of the genus Sphyraena, certain species of which are used for food. The large fish are notoriously voracious and are found world-wide in tropical & sub-tropical waters; the collective noun is "battery".

(2) In slang, a treacherous, greedy person (obsolete).

(3) In slang, one who uses harsh or predatory means to compete.

(3) A car produced by the Plymouth division of Chrysler Corporation in three generations between 1964-1974 (as both Barracuda and 'Cuda).

1670-1680: From American Spanish, thought derived from customary use in the Caribbean, borrowed from the Latin American Spanish barracuda, perhaps from a Cariban word, most likely the Valencian-Catalan barracó (snaggletooth), first recorded as barracoutha.  There was the suggestion barracó may come from Latin in which the word barra could be used to mean "bar", the idea being this was a reference to to the elongated, bar-like shape of the fish; the theory is thought as speculative.  Barracuda is a noun and barracudalike is an adjective; the noun plural is is barracuda or barracudas.

The plural of fish is an illustration of the inconsistency of English.  As the plural form, “fish” & “fishes” are often (and harmlessly) used interchangeably but in zoology, there is a distinction, fish (1) the noun singular & (2) the plural when referring to multiple individuals from a single species while (3) fishes is the noun plural used to describe different species or species groups.  The differentiation is thus similar to that between people and peoples yet different from the use adopted when speaking of sheep and, although opinion is divided on which is misleading (the depictions vary), those born under the zodiac sign Pisces are referred to variously as both fish & fishes.  So, for most folk, the best advice if a plural of "barracuda'" is needed is to (1) use which ever produces the most elegant sentence and (2) be consistent in use.  However, ichthyologists (and probably zoologists in general) will note the barracuda genus "Sphyraena" consists of 29 species and will use "barracuda" if speaking of many fish of the one species and "barracudas" if fish of more than one species are involved.  The danger presented by barracuda in open water is well documented.  The USN's (US Navy) heavy cruiser USS Indianapolis (CA-35) was the warship that in July 1945 delivered to Tinian Naval Base the critical components for "Little Boy", the atomic bomb (a uranium device, for decades a genuine one-off, all other nuclear weapons built with plutonium until (it’s suspected) the DPRK (North Korea) used uranium for at least one of its tests) used against Hiroshima, the ship torpedoed and sunk by a submarine of the Imperial Japanese Navy.  Due to the communications protocols applying in "designated combat areas", the sinking remained to US authorities for some four days and of the crew of 1195, only 316 survived of the 890 who made it into the water, many of the rest taken by “sharks and five-foot long barracudas”

Sphyraena barracuda (great barracuda).

The barracuda, most notably the Sphyraena barracuda (great barracuda), can grow quite large with lengths of 3-5 feet (0.9-1.5 metres) being common but specimens have been verified at just over 6 feet (1.8 metres), weighing in excess of 100 lb (45 KG) although most caught by recreational fishers tend to be around 20-30 lb (9-14 KG).  They’re a fast, powerful predator, making them a much sought-after target for the more adventurous anglers, attracted by their aggressive strikes, impressive speed, and challenging fights, most hunting done in warmer coastal waters.  The techniques employed include including trolling, casting with artificial lures and live bait fishing but because of their sharp teeth and aggressive nature, specialized equipment such as wire leaders is often used to prevent them cutting through fishing lines.  Among recreational fishers, the pursuit is often on the basis of “the thrill of the chase” because the species can pose genuine health risks if eaten because of ciguatera poisoning, a toxin which accumulates in the fish’s flesh when they consume smaller, contaminated fish.

Hofit Golan (b 1985; left) and Lindsay Lohan (b 1968; right) fishing off Sardinia, July 2016 (left).  Fortunately perhaps, Ms Lohan didn’t hook a barracuda and caught something less threatening.  Apparently also fishing for “the thrill of the chase” (right), she posted on Instagram: “Bonding with nature. I let my little friend swim away after.” 

Barracuda (1977) was US horror movie set on the Florida coast; as everybody knows, stuff happens in Florida.  The plot-line involved the inhabitants of a small town being menaced by batteries of barracuda that have become highly aggressive because of chemical intervention by a former military doctor who has gone mad while conducting secret government research into hypoglycaemia (when one's blood glucose level drops below normal; in medical slang it sometimes appears as "hypo") and its effect on human behavior.  The film was not well-reviewed and critics noted the "derivative & dubious plot, poorly executed special effects and lack of focus on the title character (the fish)".  Although the limited enthusiasm for Barracuda meant no studio was tempted to produce a prequel or sequel, the film's essential elements (mad scientist, evil government research projects, dangerous mutant animals stalking and sometime killing attractive young ladies in bikinis etc) remain Hollywood staples.  

The Plymouth Barracuda & 'Cuda, 1964-1974

While the 1964 Ford Mustang is credited with creating the pony-car market, it was actually the Plymouth Barracuda which came first, released 17 days earlier.  Ford used the approach of draping a sexy new body over an existing, low-cost, platform and drive-train and Chrysler chose the same route, using the compact Valiant as Ford were using their Falcon.  In the years to come, there would be many manufacturers who adopted the method (which had for years, on a smaller scale (in every sense), been the technique of specialist Italian and other European coachbuilders), often with great success and on both sides of the Atlantic.  Predictably, given the Mustang's astonishing success, in the US, GM (General Motor), Chrysler and even (improbably as it would in 1964 have been thought) AMC (American Motors Corporation) created their own "pony cars" and the pond Ford (most lucratively) had inhabited almost alone was by the late 1960s a thriving ecosystem.  Illustrating the benefit of "segment creation", while some of the competition's pony cars came and went (sometimes severally), the Mustang remained in continuous production and six-odd decades on, one can still be bought in showrooms in many countries.  Despite the chronology (acknowledging Plymouth's 17 day advantage), it's the Mustang that deserves credit for the linguistic innovation, the term "pony car" an allusion to the equine association in the Ford's name and a nod also to the thing being (in US terms at the time), a "smaller" car.  If was only after the Mustang had both created and defined the segment the Barracuda came to be called a pony car but had the Plymouth been the great success, presumably some of aquatic allusion would have been coined although it's hard to think of anything so catchy.  

1965 Ford Mustang "notchback".

Unfortunately for Plymouth, despite their project having been in the works for years, a sudden awareness Ford were well advanced meant Chrysler’s lower-budget development was rushed into production.  Despite the Valiant’s platform and drive-train being in many aspects technically superior to the less ambitious Falcon, the Barracuda was a bit of a flop, outsold by its competitor initially by around ten to one, the numbers getting worse as "Mustangmania" overtook the land.  While the Mustang got what was called “the body from central casting”, from the windscreen forward, the Barracuda retained the sheet-metal from the mundane Valiant, onto which was grafted a rear end certainly adventurous but stylistically disconnected from the front.

1964 Plymouth Barracuda.

It was an awkward discombobulation although, with the back-seat able to be folded down to transform the rear passenger compartment into a large luggage space, it was clever, practical design.  Although in the years to come, the notion of such lines being used for a "liftback" or "hatchback" would appear, even during the design process, it was never envisaged the rear window might be made to open.  At the time, the matter of of installing the big, heavy piece of glass and its frame was thought challenge enough without having add the necessary hinges and body-mounting points (a significant task for the body-engineers).  Although not a stressed panel, the glass did contribute to structural rigidity which was good but it also produced much heat-soak into the interior; driving an early Barracuda on a hot' sunny day could be a "sticky" experience, vinyl upholstery a standard fitting, air-conditioning expensive and more than a generation away from becoming commonplace.  

1971 Jensen FF Mark III, one of 15 built.

The novelty of the Barracuda's rear-end was a giant window which, at 14.4 square feet (1.34m³), was at the time the largest ever installed in a production car.  In 1966, even grander glazing was seen on the Jensen Interceptor (1966-1976 and styled by Italy’s Carrozzeria Touring), but there it was ascetically successful, the lines of the big trans-Atlantic hybrid more suited to such an expanse of glass.  Unlike Plymouth, Jensen took advantage of the possibilities offered and had the glass double as a giant, glazed trunk (boot) lid.  It didn't quite create one of the shooting brakes so adored by the nouveau riche (the style's origins as a machine of the gentry as much an attraction as the functionality) but did enhance the practicality of what quickly was regarded as the ultimate "dirty weekend" car. Using Chrysler's big-block V8s and (but for a handful built with manual gearboxes) TorqueFlite automatic transmission, the Interceptor was no thoroughbred but it offered effortless performance and the bullet-proof reliability for which the US power-trains of the era were renowned.  Jensen also were innovative, the Interceptor FF (Ferguson Formula) featuring AWD (all-wheel-drive, then still called 4WD (four-wheel-drive)) and and an early implementation of (mechanical) ABS (anti-lock brakes, ABS (Anti-Bloc System) the name adopted in 1966 when Daimler-Benz and the Heidelberg electronics company Teldix (later absorbed by Bosch) began a co-development of a hybrid analogue-electronic system), the latter adapted from aviation units fitted to aircraft using icy runways.  For technical reasons, the FF was only ever available in RHD (right-hand-drive) so it was never possible to achieve economies of scale, production ending after a liesurey run of 320.  The FF's replacement was the SP (Six-Pack, 1972-1973), using a triple carburetor version of the 440, a batch of which Jensen had been able to purchase because US exhaust emission rules had rendered the engine unlawful for sale in the home market.  For a variety of reasons, Jensen's SP venture didn't end well.   

1968 Plymouth Barracuda Coupe.

The extraordinary success of the Mustang nevertheless encouraged Chrysler to persist and the Barracuda, though still on the Valiant platform, was re-styled for 1967, this time with the vaguely "Italianesque" influences (more apparent perhaps in Detroit than Turin) seen also in 1965 with the release of the second series of Chevrolet’s doomed, rear-engined Corvair (1959-1969).  Although the rear-engine configuration proved a cul-de-sac, aesthetically, the later Corvairs were among the finest US designs of the era and, unusually, the lovely lines were implemented as successfully in four-door form as on the coupe, the Corvair unique in being the industry's only "compact" four-door hardtop.  Visually, the revised Barracuda didn't quite scale the heights achieved by Chevrolet but greatly it improved on the original and was offered with both notchback and convertible coachwork, as well as the fastback the Mustang had made popular but, because of the economic necessity of retaining some aspects of the Valiant’s structure, it wasn’t possible to realise the short-deck, long-hood (bonnet) the Mustang had established the pony car design language used still today.

1969 Pontiac Firebird Trans Am.

GM's answer to the Mustang wasn’t as constrained by the fiscal frugality that had imposed so many compromises on the Barracuda, the Chevrolet Camaro and the visually similar Pontiac Firebird both introduced in 1966 with a curvaceous interpretation of the short-deck, long-hood idea, the relationship maintained with the GM’s then voguish “cokebottle” designs.  In a twist on the pony car process, the Camaro and Firebird were built on an entirely new platform that would later be used for Chevrolet’s compact competitor for the Valiant and Falcon, the Nova (1968-1979, replacing the old Chevy II (1962-1967).  Intra-corporate platform-sharing was of course the key to amortizing investment costs (the Nova would even provide the basis for Cadillac's original "small" Seville (1976-1979), a remarkably accomplished product given the origins and one that proved highly profitable) but, just as the dimensions of the Valiant's underpinnings had limited the design possibilities of the original Barracuda, so the Camaro’s platform imposed compromises in space utilization on the Nova, a few inches of the passenger compartment sacrificed by the need to create a "long hood".  For 1967, Ford released an updated Mustang, visually similar to the original but notably wider, matching the Camaro and Firebird in accommodating big-block V8s, not something Chrysler easily could do with the Barracuda.

1969 Plymouth 'Cuda 440.

This was however the less-regulated world of the 1960s and while Chrysler couldn’t easily install a big-block, they could with difficulty and so they did, the 1967 models offering a 383 cubic inch (6.3 litre) V8 and, in 1969, in a package now called ‘Cuda, (the name adopted for the high-performance versions) a few with the 440 (7.2 litre).  At first glance it looked a bargain, the big engine not all that expensive but having ticked the box, the buyer then found added a number of "mandatory options" so the total package did add a hefty premium to the basic cost.  The bulk of the big-block 440 was such that the plumbing needed for disc brakes wouldn’t fit so the monster had to be stopped with the antiquated drum-type and nor was there space for power steering, quite a sacrifice in a car with so much weight sitting atop the front wheels.  A fine example of how good Chrysler's basic engineering was in the era (the quality of the mechanical components not always matched by what came from the drawing boards in the styling studio), the 440 generated impressive power but the Barracuda's origins in the 1960 Valiant (not upon introduction envisaged as being offered with any sort of V8) were apparent in testing, the prototype built with a manual gearbox so frequently snapping rear suspension components the engineers were forced to insist on installing a automatic transmission, the fluid cushion softening impact between torque and tarmac.  Still, in a straight line, the things were quick enough to entice almost 350 buyers, many of whom tended to enjoy the experience a ¼ mile (402 metres) at a time, the drag-strip it's native environment.  To this day the 440 remains the second-largest engine used in a pony car, only Pontiac's later 455 (7.5) offering more displacement.

1968 Plymouth Barracuda Convertible.

For what most people did most of the time (including braking and turning corners), the better choice, introduced late in 1967, was an enlarged version of Chrysler’s small-block (LA) V8, now bored-out to 340 cubic inches (5.6 litres); it wouldn’t be the biggest of the LA series but it was the best.  A high-revving, free-breathing thing from the days when only the most rudimentary emission controls were required, the toxic little (a relative term) 340 gave the Barracuda sparkling performance and in a straight line it was quicker than the 383 and up to close to 100 mph (160 km/h) it would run with the 440; coupled with superior braking and handling prowess, critic soon were recommending the 340 as "the best all-rounder".  One of the outstanding engines of the era and certainly one of Detroit's best small-block V8s, it lasted, gradually detuned, until 1973 by which time interest in performance cars had declined in parallel with the engineers ability economically to produce them while also complying with increasingly onerous anti-pollution rules.

1968 Hemi Barracuda, supplied ex factory with un-painted black fibreglass front fenders and hood.  It was a single-purpose machine: "Super Stock" drag racing.

Of course, for some even a 440 ‘Cuda wouldn't be enough and anticipating this, in 1968, Plymouth took the metaphorical shoehorn and installed the 426 cubic inch (6.9 litre) Street Hemi V8, a (slightly) civilised version of their racing engine.  Listed as option code BO29, 50 were built (Dodge also did a run of 80 Hemi-powered Darts (option code LO23)) and with fibreglass panels and all manner of acid-dipping tricks to reduce weight, Plymouth didn’t even try to pretend the things were intended for anywhere except the drag strip.  The power-to-weight ratio of the 1968 Hemi Barracudas & Darts remains the highest of the era.  The things sometimes are described as "1968 Hemi 'Cudas" but in the factory documentation they were only ever referred to as "Hemi Barracuda" because the 'Cuda designation wasn't introduced until the next season.  

1971 Plymouth 'Cuda coupe.

The third and final iteration of the Barracuda was introduced as a 1970 model and lasted until 1974.  Abandoning both the delicate lines of the second generation and the fastback body, the lines were influenced more by the Camaro than the Mustang.  This time the range comprised (1) the Barracuda which could be configured with either of the two slant sixes (198 (3.2) & 225 (3.6)) or one of the milder V8s, (2) the Gran 'Cuda which offered slightly more powerful V8s and some additional luxury appointments including the novelty of an overhead console (obviously not available in the convertible) and (3) the 'Cuda, oriented towards high-performance and available with the 340, 383, 440 and 426 units, the wide (E-body) platform able to handle any engine/transmission combination.  Perhaps the best looking of all the pony cars, sales encouragingly spiked for 1970, even the Hemi ‘Cuda attracting over 650 buyers, despite the big engine increasing the price by about a third and it would have been more popular still, had not the insurance premiums for such machines risen so high.  With this level of success, the future of the car seemed assured although the reaction of the press was not uncritical, one review of the Dodge Hemi Challenger (the Barracuda's slightly longer but substantially similar stable-mate), finding it an example of “…lavish execution with little thought to practical application”.  Still, even if in some ways derivative (and as the subsequent, second generation Chevrolet Camaro & Pontiac Firebird would at the time suggest, outdated), the styling (the team led by John Herlitz (1942–2008)) has since been acknowledged as a masterpiece and when the "retro" take on the Challenger was in the next century released, those were the lines reprised, the new Mustang and Camaro also following the 1960s, not the 1970s.

1970 Plymouth Barracuda with 225 cubic inch (3.7 litre) slant-6 (left) and 1970 Plymouth Barracuda Gran Coupe (right).

It's the most powerful (The Hemis and triple-carburetor 440s) of the third generation Barracudas that are best remembered but production of those things (produced only for 1970 & 1971) never reached four figures.  Of the 105,000 Barracudas (some 26,000 of which were 'Cudas) made between 1970-1974, most were fitted with more pedestrian power-plants like the long-serving 318 (5.2) V8 and the 198 & 225 Slant-6, the latter pair catering to what used to called the "grocery-getter" market (which in those less-enlightened times was known also as the “secretary's” or “women's” market); the sales breakdown for the other pony cars (Mustang, Camaro, Firebird, Challenger & Javelin) all to some degree revealed the same trend; occasionally 50%-odd of Mustang or Camaro sales could be six-cylinder versions.  The Gran Coupe was the “luxury” version of the Barracuda, the engine options limited to the 225, 318 & 383 but with a better-trimmed interior, (something welcome in what was otherwise a quite austere environment of hard, unforgiving plastic) and some exterior bling including body sill, wheel lip and belt-line moldings.  The most notable fitting in the Gran Coupe was the overhead console, something earlier seen in the Ford Thunderbird.  A fairly large fitting for its limited utility (it included little more than an overhead light, low-fuel and door-ajar warning lights), other manufacturers would extend their functionality.  The overhead console wasn't available in the convertible version which was still sold as a "Gran Coupe", Plymouth using "coupe" as just another model name, applying it to two and four-door sedans and well as the blinged-up Gran.

1970 Plymouth AAR 'Cuda in "Lemon Twist" over black.

In 1970, there was a run of “AAR ‘Cudas”, a promotional model tied in with the cars run in the Trans-Am (Trans-American) series by the AAR (All American Racers) team run by US driver Dan Gurney (1931-2018).  Unlike the earlier cars produced in a certain volume in order to fulfil homologation requirements for eligibility in the Trans-Am (the Chevrolet Camaro Z28 (1967) (which in the factory’s early documents appeared as both Z-28 & Z/28) and Fords Boss 302 Mustang (1969), the AAR ‘Cudas were built in a more permissive regulatory environment, the requirement to homologate an engine within the 5.0 litre (305 cubic inch) limit dropped, teams permitted to “de-stroke” larger, mass-produced units.  The change was made explicitly to tempt Chrysler to compete, removing the expensive business of developing a special engine, exactly what Chevrolet and Ford had earlier been compelled to do and the spirit of compromise was at the time in the air, NASCAR (National Association for Stock Car Auto Racing) recently having nudged their 7.0 litre (quoted as 427 cubic inch) displacement limit to 430 to accommodate Ford’s new 429 (the 385 series V8).  So, although homologated, the AAR ‘Cudas didn’t have as close a relationship with what Gurney’s operation ran on the circuit compared with that enjoyed by the earlier Z28 Camaros and Boss Mustangs.

Underbody of 1970 Plymouth AAR 'Cuda in "Lemon Twist" over black.

The much admired side exhausts emulated the look of the (unlawful) "cut-out" systems some hot-rodders used but the AAR units were ducted using special mufflers with inlets & outlets both at the front.  Something of an affectation and probably a structural inefficiency in terms of gas-flow, they were undeniably a sexy look and AMG in the twenty-first century would adopt the "cut-out" look for the Mercedes-Benz G55 & G63 although without the convoluted path.

Even if the relationship with what was under the hood was by 1970 not quite as close as in earlier seasons, the AAR machines certainly looked the, equipped with a black fibreglass hood (complete with lock-pins and a functional scoop), rear & (optional) front spoilers and a very sexy “side exhaust system” exiting just behind the doors.  Uniquely, the 340 in the “Trans-Am” cars ran a triple carburetor induction system (unlike the actual 5.0 litre race cars which were limited to a single four-barrel) rated at 290 (gross or SAE (Society of Automotive Engineers) HP (horsepower), a somewhat understated figure apparently settled on because the modest number was quoted also for the 302s in the Camaro Z28 and Boss 302 Mustang.  The engine genuinely was improved, the block a “special run” using an alloy of cast iron with a higher nickel content and including extra metal to permit the race teams to install four-bolt main bearings (none of the AAR road cars so configured).  Just to make sure buyers got the message, the front tyres were fat Goodyear E60x15s while the rears were an even beefier G60x15, a mix a first for Detroit that produced a pronounced forward rake still much emulated.  So, even if the AAR ‘Cudas really weren’t exactly “race-ready”, they looked like they were which was of course the point of the whole exercise and they proved popular, Plymouth making 2724 (all coupes), 1604 of which were fitted with the TorqueFlite 727 automatic transmission, something not seen on the Trans-Am circuits but ideally suited to drag strips and street use.  Dodge’s companion “homologation special” was the Challenger T/A in an identical configuration and of the 2400 coupes made, 1411 were automatics.

1970 Plymouth AAR 'Cuda with dealer-fitted (or re-production) front "chin" spoiler (option code J78) (left) and 1970 Plymouth AAR 'Cuda with standard rear "ducktail" spoiler (mandatory option J82) (right).

The black ABS plastic rear "ducktail" spoiler (mandatory option code J82) was standard on the AAR 'Cudas (and differed from the "wing" style unit optional on other 'Cudas) while the pair of front "chin" spoilers (J78) were optional.  The chin spoilers were not fitted by the factory but supplied as a "dealer-install kit" and shipped in the car's trunk (boot), the result being some variations in the mounting position so cars so configured.  The chin spoilers are available as re-productions (some even including the original Mopar part-number) and because they were dealer-installed it can be hard to tell if they're original equipment, the slight variations in the positioning of in dealerships further muddying the waters.  For the “originality police” for whom “matching numbers” is the marker of the highest form of collectability, the small ABS protuberances are thus a challenge because while a rare dealer receipt or shipping list from 1970 can prove the provenance, an alleged authenticity can be difficult to disprove because there are now documented techniques by which plastic can be “aged”, a la the tricks art forgers once used to make a recent painting appear centuries old, one especially skilled cheating even Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945), something that seems hardly an offence.  Scientific analysis presumably could be applied to determine the truth; there’s no record of the originality police ever having resorted to that but it may yet happen because in the collector market the difference in value between “original” and “not original” can be significant.

1970 Plymouth Barracuda Option M46 detail sheet (left) and 1970 Plymouth Barracuda with M46 (or re-production) rear (non-functional) quarter-panel (sill) scoop (right).  In appearance, the part is similar to the duct on the mid-engined Lamborghini Miura (1966-1973).

The reproduction of obscure and once rarely ordered options has meant there doubtlessly are more AAR ‘Cudas with the chin spoilers than were ever left the dealer in that form and even the less desirable Barracudas are serviced by the industry.  In 1970 there was option code M46 which included (1) an Elastomeric (elastomer a rubbery material composed of long, chain-like molecules (or polymers) capable of recovering their original shape after suffering an impact) rear quarter-panel (sill) air scoop in front of the rear wheels, (2) matte black lower-body trim with white and red pinstripes, (3) a rear-panel black-out (similar to that used on the ‘Cuda), complemented with chrome trim from the Gran Coupe and (4) blacked-out front & rear valences.  Offered only for 1970 Barracudas, Chrysler’s records indicate fewer than 450 were built but the reproduction scoops are sometimes seen even on later models, including ‘Cudas on which they were never available.  Unlike the AAR’s chin spoilers, option code M46 was factory-fitted so authenticity can be verified by the fender tag.  Unlike the spoilers (that would have had some aerodynamic effect), option M46 was purely a “dress-up”, the quarter-panel scoop “non-functional” and only emulating the “rear-brake cooling ducts” sometimes used on race cars or exotic machines.  

1971 Plymouth 'Cuda Convertible.

Circumstances conspired to doom the ‘Cuda, the 426 Hemi, the Challenger and almost the whole muscle car ecosystem.  Some of the pony cars would survive but for quite some time mostly only as caricatures of their wild predecessors.  Rapidly piling up were safety and emission control regulations that were consuming an increasing proportion of manufacturers’ budgets but just as lethal was the crackdown by the insurance industry on what were admittedly dangerously overpowered cars which, by international standards, were extraordinarily cheap and often within the price range of the 17-25 year old males most prone to high-speed accidents on highways.  During 1970, the insurance industry looked at the data and raised the premiums even higher and late that year, were it possible to buy insurance for a Hemi ‘Cuda and its ilk, it was prohibitively expensive and sales flopped from around 650 in 1970 to barely more than a hundred the next year, of which but a dozen-odd were convertibles.  Retired with the Hemi was the triple carburetor option for the 440; 1971 was the last time such a configuration would appear on a US-built vehicle.

It was nearly over.  Although in 1972 the Barracuda & Challenger were granted a stay of execution, the convertible and the big-block engines didn’t re-appear and the once vibrant 340 soon was replaced by a more placid 360 (5.9).  Sales continued to fall, soon below the point where the expensive to produce E-body was no longer viable, production of both Barracuda and Challenger ending in 1974.  From a corporate point-of-view, the whole E-Body project had proved a fiasco: not only did it turn out to be labour-intensive to build, it was only ever used by the Barracuda & Challenger, a financial death sentence in an industry where production line rationalization was created by "platform-sharing".  Even without the factors which led to the extinction however, the first oil-crisis, which began in October 1973, would likely have finished them off, the Mustang having (temporarily) vacated the market segment and the Camaro and Firebird survived only because they were cheaper to build so GM profitably could maintain production at lower levels; later in the decade, GM would be glad about that for the Camaro and Firebird enjoyed long, profitable Indian summers.  That career wasn't shared by the Javelin (1968-1974), AMC's belated entry in the pony car market; although more successful than the Barracuda, it outlived it by only months.

1971 Hemi 'Cuda Convertible at 2021 auction.  Note the "gills" on the front fender, an allusion to the "fish" theme although anatomically recalling a shark more than a barracuda.  

It was as an extinct species the third generations ‘Cudas achieved their greatest success... as used cars.  In 2014, one of the twelve 1971 Hemi ‘Cuda convertibles sold at auction for US$3.5 million and in 2021, another attracted a bit of US$4.8 million without reaching the reserve.  In the collector market, numbers do "bounce around a bit" and while the "post-COVID" ecosystem was buoyant, by 2026 things are more subdued but, like Ferrari's Dino 246 GT & GTS, the 1971 Hemi 'Cuda convertibles remains a "litmus-paper" car, regarded as one of the weather-vanes of the state of the collector market.  The next time one appears on the auction circuit, the fall of the hammer will be watched with interest.

Even by 1970 it was noticed Detroit’s intra-corporate self-cannibalization was blurring the distinctions between a company’s divisions, something that a decade earlier had at least in part contributed to Ford axing Edsel and Chrysler shuttering the much older DeSoto brand.  However, in 1970, Chrysler still retained four operational divisions (Imperial, Chrysler, Dodge & Plymouth) and although there was now some overlap in pricing, their “market positioning” remained distinct, albeit not as sharply defined as in the 1950s.  That was in the home market but in the overseas operations things were different; through corporate M&A (mergers & acquisitions) activities, during the 1960s, Chrysler had acquired four brands in the UK (Humber, Sunbeam, Singer & Hillman) and two in France (Simca & Talbot) and while that lasted for a few years, when in 1970 Chrysler in France and the UK introduced the 180 (1970-1982 ( “large” in European terms; a “sub-compact by US standards)) it was sold as a “Chrysler”, presumably an indication of future plans, Singer, Sunbeam and (soon) Humber already doomed.  In Australia there was another variation, Valiants there sold as “Chryslers” with the big Dodge Phoenix (actually a Canadian Plymouth with Dodge badges) offered as a "prestige" model.  That sounds like "Marketing 101" except between 1967-1971, the Valiant Wayfarer (the “ute” version of the sedan, sold in South Africa as the “Rustler” and in 1971 re-named “Utility” for Australasian sales) was also available in a cheaper, utilitarian form with lower equipment levels and sold as a “Dodge”.

Ecurie Chrysler's 1970 Hemi 'Cuda.

In 1970, things were simpler in France, the relative handful of Plymouths sold there all badged and registered as “Chryslers”.  Although never making much of a blip on the French sales charts, one 1970 Hemi ‘Cuda sold there enjoys the distinction of being the most successful of the breed in competition (other than in drag racing).  In series-production racing, there were relatively few categories for which the Hemi ‘Cuda would have been eligible but what there were in France, the car imported by Ecurie Chrysler (Chrysler's French Competition Group) at times dominated, between 1971-1973 winning 45 FIA-sanctioned circuit races and hill-climbs, securing the French Group 1 (Touring Class International Category) Circuit Championships in 1971, 1972 & 1973 and the 1972 Hill-climb title.  Painted the traditional FRB (French Racing Blue, a shade of “duck-egg blue”), it would have been a spectacular sight as rapidly it depleted the nation’s fossil fuel reserves and the stellar record in hill-climbs should not be unexpected; were a racing driver to choose, most would probably suggest a Hemi ‘Cuda would be at close to its best going uphill; certainly, it might be a better experience than a fast downhill run, under brakes.  Still, it gained multiple victories at storied circuits including Montlhery, Paul Ricard, Magny Cours, Dijon, Nogaro and Croix en Ternoix, reflecting the extensive development programme untaken by the engineers responsible for Matra's (Ecurie Chrysler's Joint Venture Partner) racing team (victorious in the Le Mans 24 Hour endurance classic in 1971, 1972 & 1973).  Probably, no other Hemi ‘Cuda ever went so well around corners.