Atlas

Atlas (pronounced at-luhs (U) or At-lass (non-U))

(1) A bound collection of maps, named after the Greek god. Since the sixteenth century, pictures of Atlas and his burden have been used as decorations on maps.

(2) A detailed visual conspectus of something of great and multi-faceted complexity, with its elements splayed so as to be presented in as discrete a manner as possible whilst retaining a realistic view of the whole.  Most associated with anatomy, especially of the human body, it’s long been used to describe detailed collections of drawings, diagrams etc of any subject.

(3) In anatomy, the top or first cervical vertebra of the neck, supporting the skull and articulating with the occipital bone and rotating around the dens of the axis.

(4) In stationery, a size of drawing or writing paper, 26 × 33 or 34 inches (660 x 838 or 864 mm); in some markets sold in a 26 x 17 inch (660 x 432 mm) form.

(5) In architecture, a sculptural figure of a man used as a column; also called a telamon (plural telamones or telamons) or atlant, atlante & atlantid (plural atlantes).

(6) A mountain range in north-west Africa.

(7) In classical mythology, a Titan, son of Iapetus and brother of Prometheus and Epimetheus, condemned for eternity to support the sky on his shoulders as punishment for rebelling against Zeus: identified by the ancients with the Atlas Mountains.

(8) A very strong person or who supports a heavy burden; a mainstay.

(9) In rocketry, a liquid-propellant booster rocket, originally developed as the first US intercontinental ballistic missile (ICBM), used with Agena or Centaur upper stages to launch satellites into orbit around the earth and send probes to the moon and planets; also used to launch the Mercury spacecraft into Earth orbit.

(9) in military use (US rocketry) & astronautics, the SM-65, an early ICBM (inter-continental ballistic missile), re-purposed as the launch platform for orbital vehicles (satellites) and later used with Agena or Centaur upper stages to send probes to the moon and planets; also used to launch the Mercury spacecraft into Earth orbit.

(10) In astronomy, a small satellite of Saturn, discovered in 1980.

(11) In astronomy, a crater in the last quadrant of the moon.

(12) In astronomy, a triple star system in the Pleiades open cluster (M45) also known as 27 Tauri.

(13) In psychiatry, as Atlas personality, a term used to describe the personality of someone whose childhood was characterized by excessive responsibilities.

(14) As the ERA Atlas, the original name for the UNIVAC 1101 computer, released in 1950.

(15) In differential geometry & topology, a family of coordinate charts that cover a manifold.

(16) A rich satin fabric (archaic).

1580-1590: From the Latin Atlas, from the name of the Ancient Greek mythological figure Ἄτλας (Átlas) (Bearer (of the Heavens)), from τλῆναι (tlênai) (to suffer; to endure; to bear).  The traditional translation of the Greek name as "The Bearer (of the Heavens)" comes from it construct: a- (the copulative prefix) + the stem of tlenai (to bear), from the primitive Indo-European root tele- (to lift, support, weigh) but some etymologists suggest the Berber adrar (mountain) as a source and argues it’s at least plausible that the Greek name is a "folk-etymological reshaping" of this. Mount Atlas, in (then) Mauritania, featured in the cosmology of Ancient Greece as a support of the heavens.  Atlas had originally been the name of an Arcadian mountain god before being transferred to the mountain chain.  In Arabic script atlas was أَطْلَس‎ and Atlas Mountains جِبَال ٱلْأَطْلَس, Romanized as jibāl al-ʾaṭlas.  The Atlas mountain range lies in north-west Africa and separates the Mediterranean and Atlantic coastlines from the Sahara.  The noun plural is atlases for the collection of maps and atlantes for the architectural feature.  Atlas is a noun and atlas-like is an adjective; the noun plural is atlases.  When used as a proper noun to refer to the figure of mythology, it's with an initial capital.

The first use of the word atlas (in English translation) in the sense of a "collection of maps in a volume" is thought to have the 1636 edition of the 1595 Atlas Sive Cosmographicae Meditationes de Fabrica Mundi et Fabricati Figura (Atlas or cosmographical meditations upon the creation of the universe, and the universe as created) by Flemish geographer & cartographer Gerhardus Mercator (1512-1594).  An impression of the Titan Atlas holding the globe was imprinted on the frontispiece and many subsequent atlases followed, creating a tradition which has endured until today. Mercator died prior to publication of the atlas, the first edition of which he had already largely complied and assembled; the final editing was undertaken by his son who would also pursue a career in cartography.

The adjective (resembling or pertaining to Atlas) was atlantean which from 1852 extended to “pertaining to Atlantis".  The mythical island (even sometimes a continent) become widely known in Europe only after circa 1600 after translations of Plato’s Timaeus and Critias (both written circa 360 BC) became available.  Even then, like some previous medieval scholars who knew the texts, many thought regarding Plato as a historian as dubious and considered Atlantis entirely an invention, a device used to illustrate a political cautionary tale.  Still, given a long history of earthquakes and sea-level rise since the last peak of the ice-age (in which we’re still living), it’s not impossible there are buried settlements which would, by the standards of the time, have been thought large.  The Greek Atlantis (literally "daughter of Atlas”), is a noun use of the feminine adjective from Atlas (stem Atlant).

A brace of Atlantes at the tomb of Louis Phélypeaux (1598–1681), seigneur de La Vrillière, marquis de Châteauneuf and Tanlay (1678), comte de Saint-Florentin, church of Saint Martial of Châteauneuf-sur-Loire.

In European architectural sculpture, an atlas (also known as an atlant, atlante & atlantid (plural atlantes)), was a (usually decorative) support sculpted in the form of a man and either part of or attached to a column, a pier or a pilaster.  The Roman term was telamon (plural telamones or telamons), from a later mythological hero, Telamon, one of the Argonauts, the father of Ajax.  Pre-dating the alantes in Classical architecture was the caryatid, an exclusively female form where the sculpture of a woman stands with each pillar or column.  Usually in an Ionic context, they were traditionally represented in association with the goddesses worshiped in the temples to which they were attached and rarely were they full-length forms, usually crafted as a conventional structural member below the waist, assuming the female lines above.  One difference between the male and female renderings was the atlantes often bore expressions of strain or had limbs bent by the effort of sustaining their heavy load.  The caryatids were almost always purely decorative and carved to show a nonchalant effortlessness.

Tower of the Koutoubia Mosque (1943), oil on canvas by Sir Winston Churchill (1974-1965).

In January 1943, Winston Churchill (1874-1965; UK prime-minister 1940-1945 & 1951-1955) and Franklin Roosevelt (1882-1945; US president 1933-1945) met at Casablanca to discuss Allied political and military strategy.  One of the critical meetings of the war and one which tends to be neglected compared with the later tripartite conferences (which included Comrade Stalin (1878-1953; leader of the USSR 1924-1953) at Tehran, Yalta and Potsdam, it’s remembered for a statement which emerged almost casually at the end of the ten day session: that Germany, Italy and Japan must surrender unconditionally.  The phrase "unconditional surrender" came from the president and surprised many (including Churchill) and it proved a gift for the ever-active Nazi propaganda machine. 

Churchill prevailed on the president to stay another day before returning to Washington DC, insisting one couldn’t come all the way to Morocco without visiting Marrakech and seeing the sun set over the Atlas Mountains.  They stayed at the Villa Taylor on 24 January and the next day, after the American delegation had departed, the prime-minister painted his view of the Tower of the Koutoubia Mosque, framed by the Atlas Mountains.  He’d visited Marrakech during the 1930s and completed several paintings but this was the only one he would paint during the war.  It was sent it to Roosevelt, as a present for his birthday on 30 January.  Churchill was a keen amateur painter, even having published Painting as a Pastime (1922) but never rated his own skills highly, often when speaking with other amateurs cheerfully admitting their work was better but he did think the 1943 effort was “a cut above anything I have ever done so far”.  He would have been surprised to learn that on 1 March 2021, Tower of the Koutoubia Mosque sold at auction at Christie’s in London for Stg£8,285,000 (US$11,194,000).

The Farnese Atlas (left) which historians concluded was a Roman copy (circa 150 AD) in marble of (second century BC) work typical of the style of the Hellenistic period.  It depicts Atlas holding the world on his shoulders and is the oldest known representation of the celestial spheres and classical constellations, Napoli, Museo archeologico nazionale (National Archaeological Museum, Naples, Italy).  Lindsay Lohan (right) reprises the look in an aqua swimsuit, Mykonos, Greece, July 2017.

After the war Churchill was amused to read that but for a misunderstanding, he may never have got to paint in Morocco at all.  The wartime meetings of the leaders were all top-secret but in something of a coup by North African agents of the Abwehr (the German military-intelligence service 1920-1944), the details of the meeting at Casablanca were discovered and Berlin was advised to consider a bombing mission.  Unfortunately for the Abwehr, the decoders translated “Casablanca” literally as “White House” and the idea of any action was dismissed because the Germans had no bomber capable of reaching the US.  Casablanca had originally been named Dar al-Baiḍā (دار البيضاء (House of the White) in the Arabic, later renamed by the Portuguese as Casa Branca before finally being Hispanicized as "Casablanca".

Group photograph of the political leaders with the Combined Chiefs of Staff Committee, Casablanca Conference, Morocco, 14-24 January 1943.  It was at this conference the president unexpectedly announced the allied demand for "unconditional surrender" by the Axis powers and historians have since debated the political and military implications, one theory being it was something which mitigated against the possibility of any attempt within Germany to depose Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).

Sitting: Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945) (left); Sir Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) (right).

Standing, left to right (retirement ranks used): General Brehon B Somervell (1892–1955; head of US Army Service Forces 1942-1946); General of the Air Force Henry H "Hap" Arnold (1886–1950; head of US air forces 1938-1947); Fleet Admiral Ernest J King (1878–1956; US Chief of Naval Operations 1944-1945); General Lord (Hastings "Pug") Ismay (1887–1965; chief of staff to the prime-minister in his capacity as minister of defence 1940-1965); General of the Army George C Marshall (1880–1959; US Army chief of staff 1939-1945); Admiral of the Fleet Sir Dudley Pound (1877–1943; First Sea Lord 1939-1943); Field Marshal Lord Alanbrooke (1883–1963; Chief of the Imperial General Staff (CIGS) 1941-1946); Marshal of the Royal Air Force Lord (Charles "Peter") Portal (1893–1971; Chief of the RAF Air Staff 1940-1945); Admiral of the Fleet Lord (Louis) Mountbatten (1900–1979; First Sea Lord 1955-1959).

Pressing

Pressing (pronounced pres-ing)

(1) Urgent; demanding immediate attention; Insistent, earnest, or persistent.

(2) Any phonograph record produced in a record-molding press from a master.

(3) To act upon with steadily applied weight or force; to move by weight or force in a certain direction or into a certain position; to weigh heavily upon.

(4) To compress or squeeze, as to alter in shape or size.

(5) To flatten or make smooth, especially by ironing.

(6) To extract juice, sugar, oil etc by applying pressure.

(7) To produce shapes from materials by applying pressure in a mold; a component formed in a press.

(8) To bear heavily, as upon the mind.

(9) A ancient form of torture and execution.

(10) The process of improving the appearance of clothing by improving creases and removing wrinkles with a press or an iron.

(11) A memento preserved by pressing, folding, or drying between the leaves of a flat container, book or folio (usually with a flower, ribbon, letter, or other soft, small keepsake).

1300-1350: From the Middle English presing, from the Classical Latin pressāre, (frequentative of premere (past participle pressus)).  In Medieval Latin pressa was the noun use of feminine pressus, similar to Old French presser (from Late Latin pressāre).  In English, the meaning “exerting pressure" dates from the mid-fourteenth century and sense of "urgent, compelling, forceful" is from 1705.  In the sense of a machine for printing, this spread from the machine itself (1530s) to publishing houses by the 1570s and to publishing generally by 1680.  In French, pressing is a pseudo-Anglicism.

The construct was press + ing.  Press dates from the late twelfth century and was from the Middle English press & presse (throng, trouble, machine for pressing) from the Old French, from presser (to press) from the Latin pressāre, frequentative of premere (past participle pressus) and in Medieval Latin it became pressa (noun use of the feminine of pressus).  The noun press (a crowd, throng, company; crowding and jostling of a throng; a massing together) emerged in the late twelfth century and was from the eleventh century Old French presse (a throng, a crush, a crowd; wine or cheese press), from the Latin pressare.  Although in the Late Old English press existed in the sense of "clothes press", etymologists believe the Middle English word is probably from French.  The general sense of an "instrument or machine by which anything is subjected to pressure" dates from the late fourteenth century and was first used to describe a "device for pressing cloth" before being extended to "devices which squeeze juice from grapes, oil from olives, cider from apples etc".  The sense of "urgency, urgent demands of affairs" emerged in the 1640s.  It subsequently proved adaptable as a technical term in sports, adopted by weightlifting in 1908 while the so-called (full-court press) defense in basketball was first recorded in 1959.  The suffix –ing was from the Middle English -ing, from the Old English –ing & -ung (in the sense of the modern -ing, as a suffix forming nouns from verbs), from the Proto-West Germanic –ingu & -ungu, from the Proto-Germanic –ingō & -ungō. It was cognate with the Saterland Frisian -enge, the West Frisian –ing, the Dutch –ing, The Low German –ing & -ink, the German –ung, the Swedish -ing and the Icelandic –ing; All the cognate forms were used for the same purpose as the English -ing).  Pressing is a noun & verb, pressingness is a noun and pressingly is an adverb; the noun plural is pressings.

Tarpeia Crushed by the Sabines (circa 1520) by Agostino Veneziano (Agostino de' Musi; circa 1490–circa 1540).

In Roman mythology it was said that while Rome was besieged by the Sabine king Titus Tatius, the commander of the Sabine army was approached by Tarpeia, daughter of Spurius Tarpeius, commander of the Roman citadel.  Tarpeia offered the attacking forces a path of entry to the city in exchange for "what they bore on their left arms." Although it was sometimes spun that she actually meant they should cast of their shields and enter in peace, the conventional tale is she wanted their gold bracelets.  The Sabines (sort of) complied, throwing their shields (which they carried upon their left arms) upon her, pressing her until she died.  Her body was then cast from (although some accounts say buried beneath) a steep cliff of the southern summit of the Capitoline Hill which has since been known as the Rupes Tarpeia or Saxum Tarpeium (Tarpeian Rock (Rupe Tarpea in Italian)). 

Cassius Convicted of Political Wrong-Doing is Killed by Being Thrown from the Tarpeian Rock Rome (circa 1750), woodcut by Augustyn Mirys (1700–1790).

The Sabines were however unable to conquer the Rome, its gates miraculously protected by boiling jets of water created by Janus, the legend depicted in 89 BC by the poet Sabinus following the Civil Wars as well as on a silver denarius of the Emperor Augustus circa 20 BC.  Tarpeia would later become a symbol of betrayal and greed in Rome and the cliff from which she was thrown was, during the Roman Republic, the place of execution or the worst criminals: murderers, traitors, perjurors and troublesome slaves, all, upon conviction by the quaestores parricidii (a kind of inquisitorial magistrate) flung to their deaths.  The Rupes Tarpeia stands about 25 m (80 feet) high and was used for executions until the first century AD.

Pressing by elephant.

Under a wide variety of names, pressing was a popular method of torture or execution for over four-thousand years; mostly using rocks and stones but elephants tended to be preferred in south and south-east Asia.  The elephant had great appeal because, large and expensive to run, they could be maintained as a symbol of power and authority and there were few better expressions of a ruler’s authority that the killing of opponents, trouble-makers or the merely tiresome.  Properly handled, an elephant could be trained to torture or kill although, being beasts from the wild, things could go wrong and almost certainly some unfortunate souls ear-marked for nothing but the brief torture of a pressing under the elephant’s foot (for technical reasons, they don’t have hooves) ended up being crushed to death.  Even that presumably added to the intimidation and in some places in India, this means of dispatch was said to be known as Gajamoksha (based on the Gajendra Moksha (The Liberation of Gajendra (the elephant)), an ancient Hindu text in which elephants were prominent) although these stories are now thought to have been a creation of the imaginations of British writers who, in the years before, found a ready audience for fantastical tales from the Orient.  As told, a Gajamoksha seems to have been more a trampling than a pressing and the political significance of the business was it was done in public; the manufacturing of entertainment and spectacle apparently common to just about every regime in human history.  That there were public displays of torture and execution using elephants is part of the historical record but the surviving depictions seem to suggest pressing rather than trampling was the preferred method.  A trampling elephant does sound like something which may have had unintended consequences.

As a asset in the inventory, elephants were versatile and in addition to helping to pull or carry heavy loads to battlefields, they could be also a potent assault weapon and, sometimes outfitted with armor (historically of thick leather), were used in a manner remarkably close in concept to the original deployment of tanks by the British Army in 1916, charging the line, breaking up fortifications and troop formations, allowing the infantry to advance through the gaps.  While opponents being trampled underfoot by a charging elephant may not have been the prime military directive, it was a useful adjunct.  For those who survived, it may only have been a stay of execution and while there’s little to suggest elephants were widely used in the bloodbaths which sometimes followed battlefield defeat, there are records of them ritualistically pressing to death a vanquished foe.

A pressing in progress; presumably this profession attracted those who really enjoyed their work and found it a calling.

It’s a myth Henry VIII (1491–1547; King of England (and Ireland after 1541) 1509-1547) invented pressing but he certainly adopted it as a method of torture with his usual enthusiasm.  Across the channel, under the French civil code, Peine forte et dure (forceful and hard punishment) defined pressing: When a defendant refused to plead, the victim would be subjected to having heavier and heavier stones placed upon his or her chest until a plea was entered, or as the weight of the stones on the chest became too great for the subject to breathe, fatal suffocation would occur.

Enthusiastic about if not innovative in torture, Henry VIII continues to influence modern fashion.  His combination of a loose jacket, short skirt and tights is here reprised by Lindsay Lohan.

Not all Kings of England have been trend-setters but Henry VIII’s style choices exerted an influence not only on his court and high society but also elsewhere in Europe.  What came to be known as the “Tudor style” was really defined by him and the markers are elaborate embellishments, rich fabrics (velvet, silk, and brocade much favoured), intricate embroidery and many decorative details.  The Tudor style also took existing motifs such as the codpiece (the pouch or flap covering the front opening of men's trousers or hose) and in the early sixteenth century these became larger and more exaggerated, the function in formal wear more decorative than practical.  He also made popular (again) the padded shoulders and sleeves which had been seen for centuries but Henry’s innovation was deliberately to reference the lines used on suits of armor, something which added to what in later years was his broad & imposing figure and modern critics have noted this was something which would visually have re-balanced his increasingly portly figure.  London wasn’t than the centre of fashion it later became and some historians have noted the distinctly French influence which entered the court after the arrival of Henry’s first wife, the Spanish-born Catherine of Aragon (1485–1536; Queen of England 1509-1533) and at least some of what was imported with the unfortunate bride became part of the Tudor style.

Mercury

Mercury (pronounced mur-kyuh-ree)

(1) In chemistry, a heavy, silver-white, highly toxic metallic element (uniquely liquid at room temperature), once widely used in barometers & thermometers and still a component of pesticides & pharmaceutical preparations.  In industrial use it provides the reflecting surface of mirrors, can still be a part of dental amalgams and is used in some switches, mercury-vapor lamps, and other electric apparatus.  It’s also used as a catalyst in laboratories.  Symbol: Hg; atomic weight: 200.59; atomic number: 80; specific gravity: 13.546 at 20°C; freezing point: −38.9°C; boiling point: 357°C.  It’s known also as quicksilver or hydrargyrum.

(2) In clinical pharmacology, the metal as used in various organic and inorganic compounds, used usually to treat infections of the skin.

(3) In mythology, the Roman god who served as messenger of the gods and was also the god of commerce, thievery, eloquence, and science, identified with the Greek god Hermes (initial capital letter).

(4) In astronomy, the planet nearest the sun, having a diameter of 3,031 miles (4,878 km), a mean distance from the sun of 36 million miles (57.9 million km), and a period of revolution of 87.96 days, and having no satellites; the smallest planet in the solar system (diameter and mass: respectively 38 and 5.4% that of earth) (initial capital letter).

(5) Borrowing from mythology, a messenger, especially a carrier of news (largely archaic).

(6) In botany, any plant belonging to the genus Mercurialis, of the spurge family, especially the poisonous, weedy M. perennis of Europe.  Historically, it was most associated with the annual mercury (Mercurialis annua), once cultivated for medicinal properties (the fourteenth century French mercury or herb mercury).

(7) In botany, a similar edible plant (Blitum bonus-henricus), otherwise known since the fifteenth century as English mercury or allgood.

(8) In botany, in eighteenth century US regional use, the poison oak or poison ivy.

(9) In the history of US aerospace, one of a series of U.S. spacecraft, carrying one astronaut and the first US vehicle to achieve suborbital and orbital manned spaceflights (initial capital letter).

(10) Liveliness, volatility (obsolete since the mid-nineteenth century).

1300–1350: From the Middle English Mercurie, from the Medieval Latin, from the Classical Latin Mercurius (messenger of Jupiter, god of commerce) and related to merx (merchandise),  Mercury, mercuriality & mercurialist are nouns, mercurial is a noun & adjective, mercurous, intramercurial & mercuric are adjectives and mercurially is an adverb; the noun plural is mercuries.

The late fourteenth century adjective mercurial (pertaining to or under the influence of the planet Mercury) evolved by the 1590s to include the sense “pertaining to the god Mercury, having the form or qualities attributed to Mercury (a reference to his role as god of trade or as herald and guide)”.  The meaning “light-hearted, sprightly, volatile, changeable, quick” was in use by the 1640s and was intended to suggest the qualities supposed to characterize those born under the planet Mercury, these based on the conduct of the god Mercury (which seems a generous interpretation given some of his antics), probably also partly by association with the qualities of quicksilver. A variant in this sense was the now rare noun mercurious, in use by the 1590s.  The adjective mercuric (relating to or containing mercury) dates from 1828 and in chemistry applied specifically applied to compounds in which each atom of mercury was regarded as bivalent.  Mercurous was by the 1840s applied to those in which two atoms of mercury are regarded as forming a bivalent radical. 

In the mythology of Antiquity, the Roman Mercury (or Mercurius) was identified with the Greek Hermes, protecting travelers in general and merchants in particular.  He was depicted as the messenger of Jupiter and in some tales even as his agent in some of Jupiter’s amorous ventures (famously in Amphytrion (circa 188 BC) by the playwright Titus Maccius Plautus (circa 254–184 BC)).  The location of Rome’s first Temple of Mercury was chosen because it was so close to both the port and the commercial precinct, the god of commerce thus well-placed.  Although it’s not entirely certain, the structure was thought to date from 496 BC and historians note the sanctuary was built outside the pomerium (the city’s religious boundary), leading to speculation the cult may have been of foreign origin.  Mercury’s attributes included the caduceus (the wand), a variety of very fetching broad-brimmed hats, winged sandals (essential for one so “fleet of foot” and the purse (symbolizing the profits merchants gained from their trade).  The tales from Antiquity are not consistent (and in some cases contradictory but Mercury in some traditions was the father of Evander or of Lares (charged with the supervision of crossroads and prosperity); Lares was born after Mercury raped Lara, the water Nymph in the kingdom of the dead.  The identification of Mercury with the Greek Hermes was ancient but in the early medieval period he was linked also with the Germanic Woden and noting his role as a messenger and conveyor of information, since the mid-seventeenth century Mercury was often used as a name for newspapers although has been a common name for a newspaper and some critics have adapted it for their own purposes: In Australia the Hobart Mercury was in the 1980s sometimes derisively called the “Hobart Mockery”.

Vintage wall thermometer: As the temperature increased, the mercury expanded in volume and rose (hence "mercury rising").  The red colour was achieved with the addition of a dye.

The origin of the chemical name of mercury (Hg) reflects the influence of Scientific Latin on early-modern chemistry; Hg is an abbreviation of the Latin name of the element: hydrargium (literally “water-silver”), from the Ancient Greek hydrargyros (liquid silver), an allusion to its unique quality of being a silvery liquid when at room temperature (all other metals being solid).  The older English name was quicksilver (still prevalent in literary & poetic circles) which was coined in the sense of “living silver”, a reference to the liquid tending to move “like a living thing” when provoked with the slight provocation.  The “quick” referred not to speed but “alive” in the sense of the Biblical phrase “the quick and the dead”.  Alchemists called it azoth and in medical and sometimes chemical use that’s still occasionally seen.  As late as the fifteenth century, in mainstream Western science the orthodox view was that mercury was one of the elemental principles thought present in all metals.  In Antiquity, it was prepared from cinnabar and was then one of the seven known metals (bodies terrestrial), coupled in astrology and alchemy with the seven known heavenly bodies (the others: Sun/gold, Moon/silver, Mars/iron, Saturn/lead, Jupiter/tin, Venus/copper.  In idiomatic use, (with a definite article), because of the use in barometers & thermometers, “the mercury” was a reference to temperature thus “mercury rising” meant “warmer”, the use dating from the seventeenth century and it has persisted even as the devices have moved to digital technology.  The name mercury was adopted because the stuff flows quickly about, recalling the Roman god who was the “swift-footed messenger of the gods”.

The same rationale appealed to the astronomers of Antiquity who noted the swift movement of the planet which required only 88 days for each solar orbit.  Mercury is sometimes visible from the Earth as a morning or evening star and in our solar system and is the both the smallest and the closest planet to the Sun.  Second in density only to Earth, it’s a lifeless (as far as is known or seems possible) place with a cratered surface which makes it not dissimilar in appearance to Earth's Moon.  It behaves differently from Earth in that the rotational period of 58.6 days is two-thirds of its 88-day annual orbit, thus it makes three full axial rotations every two years.  The atmosphere is close to non-existent, something which, combined with the rotational & orbital dynamics and the proximity to the Sun produces rapid radiational cooling on its dark side, meaning the temperature range is greater than any other planet in our solar system (466°-184°C (870°-300°F)).  Being so close to the Sun, Mercury is visible only shortly before sunrise or after sunset, observation further hindered by Earth’s dust & pollution, this distorting the planet’s light which obliquely must pass through the lower atmosphere.  It wasn’t until circa 1300 that the Classical Latin name for the planet was adopted in English while a (presumably hypothetical) resident of the place was by 1755 a Mercurian or a century later as Mercurean.  The novel adjective intramercurial (being within the orbit of the planet Mercury) was coined in 1859 to describe a hypothetical planet orbiting between Mercury and the Sun.  The idea had existed among French astronomers since the 1840s but became a matter of some debate between 1860-1869 until observations of solar eclipses finally debunked the notion.  The origin of the noun amalgamation (act of compounding mercury with another metal), dating from the 1610s, was a noun of action from archaic verb amalgam (to alloy with mercury), the figurative, non-chemical sense of “a combining of different things into one uniform whole” in use by 1775.

Genuinely different and obvious a cut above a Ford: 1939 Mercury 8 Coupe.

Reflecting the philosophy of Henry Ford which put a premium on engineering and price, concepts like product differentiation & multi-brand market segmentation came late to the Ford Motor Company.  Unlike General Motors (GM) which throughout the 1930s fielded seven brand-names, it wasn’t until 1938 that Ford added a third, using until then just Ford and Lincoln and even they operated as separate companies whereas GM maintained a divisional structure.  The debut in 1938 of the Mercury label, sitting on the pricing scale between Ford and Lincoln made sense in a way that twenty years on, Edsel never did and, until internal cannibalization began in the 1960s, the Mercury brand worked well.  Even after that, the marketing momentum accrued over decades maintained Mercury’s viability and it wasn’t shuttered until 2011, a victim of the industry’s restructuring after the Global Financial Crisis (GFC 2008-2012).  Debatably, the Mercury brand may yet prove useful and, should a niche emerge, there may be a resurrection, Ford maintaining registration of the trademark.

A (slightly) better Ford LTD: 1969 Mercury Marquis Brougham four-door hardtop.

Perhaps it was the experience of GM which had discouraged Ford.  Although Harvard had begun awarding MBAs since 1908, history unfortunately doesn’t record whether any of them were involved in the brand-name proliferation decision of the mid 1920s which saw the introduction of companion offerings to four of GM’s five existing divisions, only the entry-level Chevrolet not augmented.  The new brands, slotted above or below depending on where the perceived price-gap existed, mean GM suddenly was marketing nine products in competition with Ford offering two and one probably didn’t need a MBA to conclude only one approach was likely correct.  As things turned out, GM’s approach was never given the chance fully to explore the possibilities, the effects of the Great Depression of the 1930s suppressing demand in the economy to an extent then unknown, necessitating downsizing in just about every industrial sector.  Axed by GM in 1931 was Viking (Oldsmobile’s companion), Marquette (added to Buick) and Oakland (actually usurped by its nominal companion, Pontiac).  LaSalle (a lower-priced Cadillac) survived the cull… for a while.

Ford in the late 1930s had clearly been thinking about how to cover the widely understood "price-points" in the market, most of which existed between the mass-market Fords and the Big Lincolns, then a very expensive range.  One toe in the water of brand-proliferation was the creation in 1937 of "De Luxe Ford" which, despite some of the hints in the advertising, was neither a separate company nor even a division; it was described by historians of the industry as "a marque within a marque".  Structurally, this seems little different to the approach the company had been using since 1930 when it introduced a “Deluxe” trim option for certain models which could be ordered to make the “standard” Ford a little better appointed but the 1937 De Luxe Fords were more plausibly different because some relative minor changes to panels and detailing did make the two “marques” visually distinct.  The Deluxe vs De Luxe spelling was perhaps too subtle a touch to be noticed by many.

1968 Mercury Cougar GT-E 427.  The tennis court hints at the target market.

A long wheelbase Food Mustang with a higher specification, the original Mercury Cougar (1967-1970) was the brand's great success story.  The 1968 GT-E 427 was a tiny part of that but is remembered as the last use of the Le Mans winning 427 cubic inch (7.0 litre) V8 and the corporation's only 427 pony-car.  Civilized with hydraulic valve lifters and an automatic transmission, it was a glimpse of what might have been had Ford, as it once planned, put the 427 in a Mustang.     

The De Luxe Ford line was deliberately positioned between Ford and Lincoln but intriguingly, at the same time, Ford introduced both a new, lower priced V12 Lincoln called the Lincoln-Zephyr and the Mercury range, all three of these ventures contesting the same, now crowded, space.  The De Luxe Ford “marque” would last only until 1940 although Ford’s Deluxe option remained on the books; it’s doubtful many outside Ford’s advertising agency noticed.  It would seem Ford was hedging its bets and may have decided to persist with whichever of Mercury and De Luxe Ford proved most successful and as things transpired, that was Mercury so as the 1941 model year dawned, in the dealers’ brochures there were Fords, Mercurys, Lincoln-Zephyrs & Lincolns.  World War II of course intervened and when production resumed after the end of hostilities, that was simplified to Fords, Mercury & Lincoln, remaining that way until the mid-1950s when in a booming economy, the temptation to proliferate proved irresistible and the exclusive Continental division was created, followed by the infamous Edsel, the model spread of which over-lapped the pricing of both Ford and Mercury, an approach which seems to go beyond hedging.  The Continental experiment lasted barely two seasons and the Edsel just three, the latter a debacle which remains a case study in marketing departments.

A natural Mercury: 1955 Ford Thunderbird.

So by 1960 the corporation again offered just Fords, Mercurys & Lincolns but it was a troubled time for the latter, the huge Lincolns of the late 1950s, although technically quite an achievement in body engineering, had proved so unsuccessful that Ford’s new management seriously considered closing it down as well but it was saved when handed a prototype Ford Thunderbird coupé which was developed into the famous Lincolns of 1961-1969, remembered chiefly for the romantic four-door convertibles and being the cabriolet in which John Kennedy (JFK, 1917–1963; US president 1961-1963) was assassinated.  That was one of the Thunderbird’s footnotes in corporate history, the other being that when introduced in 1955 it was the first Ford blatantly to intrude on what, according to marketing theory, should have been the domain of Mercury, home of the up-market offerings.

Cannibalizing the corporation: 1965 Ford LTD.

The Thunderbird though was just the first act of trespass and fancier Fords continued to appear, the landmark being the LTD, which began in 1965 as a luxury trim-package for the Galaxie, something which proved so popular it soon became model in its own right, encouraging a host of imitators from the mass-market competition, the most successful of which was Chevrolet’s Caprice (that innovation in retrospect the first nail in the coffins of the now shuttered Pontiac & Oldsmobile).  However, like Pontiac & Oldsmobile, Mercury would endure for decades, all three surviving before being sacrificed in the wake of the GFC and between the debut of the LTD and the end of the line, there were many successful years but the rationale for the existence of Mercury which had been so well defined in 1938 when there was genuine product differentiation and a strict maintenance of price points, gradually was dissipated to the point that with the odd exception (such as the wildly successfully Mercury Cougars of the late 1960s), Fords and Lincolns were allowed to become little more than competitors in the same space and the brand never developed the sort of devoted following which might have transcended the sameness.  By the twenty-first century, there were few reasons to buy a Mercury because a Ford could be ordered in essentially identical form, usually for a little less money.

Xylo-punk band Crazy and the Brains performing Lindsay Lohan, recorded live, Mercury Lounge, New York City, 2013.  Punk bands are said still not widely to have adopted the xylophone.

Nefandous

Nefandous (pronounced nef-and-us or nef-fandus)

(1) Not to be spoken of (archaic).

(2) Unspeakable, appalling; abominable, shocking to reasonable senses (rare).

1630s: From the Latin nefandus (unmentionable, impious, heinous), the construct being ne- (the negative particle: “not”) + fandus (to be spoken), gerundive of fārī (to speak), from the primitive Indo-European root bha (to speak, tell, say).  Nefandous is an adjective.  Although not obviously a word needing an intensifier, the comparative is “more nefandous” and the superlative “most nefandous”.

Google's ngrams trace the use of words but because of the way the data is harvested, the numbers represented by the ngrams are not of necessity accurate but, over decades, probably are broadly indicative.  While the numbers do bounce around a bit, it would seen that in British English (lower chart), use of "nefandous" was not infrequent in the nineteenth century while the most recent spike was during the 1930s; while politically and financially a troubled decade, any suggestion of a causal link with use would be speculative.  In US English (upper chart) use appears also to have declined after the nineteenth century, the most recent spike in the use of "nefandous" coinciding with the 2016 presidential campaign; again, to suggest any link with Donald Trump (b 1946; US president 2017-2021) or crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) would be speculative.  With the 2024 election threatening to be a re-run of 2020 (something quite a few seem to think variously unspeakable, unthinkable or unmentionable), there may be another revival of the word.   

The extinct nineteenth century formations were the noun nefandousness and the adverb nefandously; as an expression of character, nefandousness briefly found uses but the adverb was just silly.  Both seem to have followed the example of nefariousness & nefariously which is etymologically distant although in meaning there’s some overlap, those labelled nefandous often associated with things nefarious (sinful, villainous, criminal, or wicked).  Dating from the late sixteenth century, nefarious was from the Latin nefārius (execrable, abominable), from nefās (that which is contrary to divine law, an impious deed, a sin, crime), the construct being ne- (the negative particle: “not”) + fās (the dictates of religion, divine law), related to the Latin forms Latin forms meaning “I speak, I say” (thus the link with nefandous) and cognate with the Ancient Greek φημί (phēmí) (I say).

Unspeakable, unthinkable, unmentionable

Although the word "nefarious" is now rare, the idea is often expressed in the term "unspeakable", used to describe anything from crimes against fashion to mass murderers.  There was also the use use of "unmentionable" as a euphemism for a lady's underwear (usually in the plural as "her (or my) unmentionables") and although sometimes cited as an example of prudery in Victorian England, the evidence of use at the time suggests it was often something jocular or ironic.  However, there was also the notion of "unspeakable" a piece of literal positive law.  In Asia Minor (near present-day Selcuk, Türkiye), in a sacred grove not far from the city of Ephesus, stood the Great Temple of Artemis (also known as the Temple of Diana), one of the Seven Wonders of the Ancient World. During the evening of 21 July, 356 BC, Herostratus (also called Erostratus) of Ephesus saturated the timber and fabric furnishings of the temple with gallons of oil and when all was thoroughly soaked, he set fires in many places, inside and out.  Within minutes, as he had planned, the fire was uncontrollable and the temple doomed.  Coincidently, on the day the temple was razed, Alexander the Great (356-323 DC) was born.

St. Paul Preaching in Ephesus Before the Temple of Artemis (1885), by Adolf Pirsch (1858-1929).

Herostratus was apparently a wholly undistinguished and previously obscure citizen, different from others only in his desire to be famous and the lengths to which he was prepared to go to achieve that fame.  As shocked Ephesians rushed to the fire, Herostratus met them and proudly proclaimed his deed, telling them his name would for all eternity be remembered as the man who burned down the Great Temple of Artemis and razed one of the wonders of the world.  Herostratus was, as he expected, executed for his arson.  In an attempt to deny him the fame he craved, the Ephesians passed the damnatio memoriae law, making it a capital crime ever to speak of him or his deed.  However, it proved impossible to suppress the truth about such an event; the historian Theopompus (circa 380–circa 315 BC) relates the story in his Philippica and it later appears in the works of the historian Strabo (circa 64 BC–circa 24 AD).  His name thus became a metonym for someone who commits a criminal act in order to become noted.  Subsequent attempts to erase names from history by declaring them unspeakable (tried on a grand scale by comrade Stalin (1878-1953; Soviet leader 1924-1953) and the Kim dynasty in the DPRK (North Korea)) seem always to fail.

It's unfortunate history didn't unfold so Android and iOS were available in 356 BC so  Herostratus could have played Lindsay Lohan's The Price of Fame instead of turning to arson.  The game was said to be "a parody on celebrity culture and paparazzi" and enabled players to become world famous celebrities by creating an avatar which could "purchase outfits, accessories, toys and even pets".  Played well, he could have entered a virtual herostratisphere and the temple might stand today.  As Ms Lohan would understand, the tale of Herostratus reminds all that for everything one does, there's a price to be paid. 

Like many of the tales from antiquity, the story of destruction by arson is doubted.  Various conjectures have been offered, some of which doubt the technical possibility of what Herostratus is said to have done, some claiming it was a kind of inside job by the temple’s priests who had their own reasons for wanting a new building and even a reference to the writings of Aristotle which offers a lightning strike as the catalyst for the conflagration.  However, whatever did or didn’t happen in 356 BC, the word herostatic, to describe one who seeks fame at any cost, has endured, the attempt to make his name unspeakable as doomed as the temple.

Hermeneutic

Hermeneutic (pronounced hur-muh-noo-tik or hur-muh-nyoo-tik)

(1) Of or relating to hermeneutics; interpretative; explanatory.

(2) That which explains, interprets, illustrates or elucidates.

(3) In theology, of or relating to the interpretation of Scripture (technically when using or relating to hermeneutics but sometimes used more loosely)

1670s: From the Ancient Greek ἑρμηνευτικός (hermēneutikós) (of, skilled in, interpreting), the construct being hermēneú(ein) (to make clear, interpret (derivative of ἑρμηνεύς (hermēneús) (an interpreter) + -tikos (–tic).  The –tikos suffix was commonly used to form adjectives.  The Greek τικός (-tikos) was derived from the noun τι (-tis) (“one who does” or “related to”).  Typically, when –tikos was appended to a word, it conveyed the sense of “being related to, characterized by, or pertaining to the base word”.  It was used also (n various contexts) to create adjectives that describe qualities or characteristics associated with the base word.  The form in French was herméneutique.  Hermeneutic is a noun & adjective, hermeneuticist & hermeneut are nouns, hermeneutical is an adjective, hermeneutically is an adverb; the noun plural is hermeneutics.

Hermeneutics is now an overarching technical term which can (despite the disapproval of some) be used to describe all or some of the theories and practices of interpretation.  The word started life in academic theology and referred to the interpretation of scripture and biblical scholarship generally but by the early eighteenth century it was used also of the analysis of literature and philosophical texts.  Hermeneutics thus began as a practice which evolved into a formal discipline, the parameters of which have changed as needs arose and can now encompass any aspect of deconstruction, understanding or transmission.  Still most associated by some with scriptural interpretation (with all the controversy that implies), in modern use, hermeneutics is applied to law, philosophy, history or any field in which information is contained in texts (and as the post-modernists told us, “text” exists in many forms beyond the written or spoken word).

Despite the impression given by some sources, the terms hermeneutics and exegesis (from the Ancient Greek ἐξήγησις (exḗgēsis) (interpretation), from ἐξηγέομαι (exēgéomai) (I explain, interpret), the construct being ἐξ (ex-) (out) + ἡγέομαι (hēgéomai) (I lead, guide)) tend not to be used interchangeably, probably because both are elements in the jargon of specialists who field them with the necessary precision.  Both are approaches to the interpretation of texts but they have distinct focuses and differing methods of operation.  Exegesis describes a critical analysis of a text, the purpose being to understand its meaning, the primary focus being the extraction of the original or intended meaning, the historical and cultural context thus a tool of exegesis, undertaken often by the interplay of linguistic analysis and historical research.  Hermeneutics (at least in modern use) casts a wider vista although it too is a discipline built around a theory of interpretation which encompasses a range of principles which can be applied to texts, symbols and any means of communication.  The essence of hermeneutics is that as well as an understanding of original meanings in the context of the time, place and circumstances of their origin, there's also the ongoing process of interpretation which can consider not only previous research but also an understanding of the way interpretation is (and has historically been) influenced by the relationship between the interpreter and the text; the effect of an interpreter's biases (conscious and not), history and culture.  Implicit is this is the need to deconstruct the biases and assumptions inherent in language.  Given all that, although the purists might not approve, the techniques and tools of exegesis can be thought of as a sub-set of those of hermeneutics.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

The source of the word "hermeneutics" was once tangled up with a folk etymology which attributed a link to Hermes, in Greek mythology the son of Zeus and Maia.  Hermes had a troubled and eventful past which included the theft of livestock from the herd of Admetus which grazed in the (admittedly neglectful) care of his brother Apollo and the invention of the lyre which he fashioned from the shell of a tortoise with strings made from the gut of the unfortunate pair of the cattle he’d earlier sacrificed to the twelve gods.  A bit of a hustler, through a complicated series of trades and negotiations, Hermes emerged with the gift to prophesize the future and assumed the role of psychopomp (from the Latin psȳchopompus, from the Ancient Greek ψῡχοπομπός (psūkhopompós or psȳchopompós) (conductor (guide) of souls), the construct being ψῡχή (psūkhḗ) (the soul, mind, spirit) + πομπός (pompós) (guide, conductor, escort, messenger).  It was the psychopomp who was given the task of escorting the souls of the dead to Hades, the psychopomp most familiar in popular culture being the grim reaper.  It’s not clear which of these many qualities and skills have over the last two centuries so appealed to the admirals of the Royal Navy that they chose HMS Hermes as the name of a dozen-odd warships, the Admiralty website blandly noting his role as divine messenger.  That was certainly what gave rise to the old story (which for years appeared in many dictionaries) of Hermes being the etymological source of “hermeneutic”, based on his role in interpreting divine will: Nephele, Amphion, Heracles, Perseus and Odysseus all benefiting from his skills.  Lending credence to that was the observation of more than one of the philosophers of Antiquity that interpretation of text matters because the same collection of words can be used to spread lies as well as truth so the task of Hermes was an important one although, being Hermes, in some of the myths its recounted how he wasn’t above “bending interpretations” to suit his own purposes.

Hermes, Aglauros & Herse in the chamber of Herse (1573), oil on canvas by Paolo Caliari (1528–1588).  The winged staff held by Hermes was the symbol of his position as divine messenger and Caliari depicts the scene in which Hermes has come to seduce the Athenian princess Herse.  Her sister Aglauros (a jealous type), attempts to prevent him entering her chamber but with a touch of his staff he will transform her into black stone and take what he wants.  Herse is shown apparently sanguine about her sister's sad fate; perhaps it was a difficult family.  It's a rarely painted subject and is from the epic-length Metamorphoses, by the Roman Poet Ovid (Publius Ovidius Naso; 43 BC–17 AD)

The connection with the sometimes dastardly Hermes is obviously an attractive tale but etymologists have concluded the true origin of "hermeneutic" lies in forms related to the Ancient Greek ἑρμηνεύω (hermēneuō) (translate, interpret), from ἑρμηνεύς (hermeneus) (translator, interpreter), of uncertain origin.  As ἑρμηνεία (hermeneia) (interpretation, explanation), it appears in the works of Aristotle (384-322 BC) which are among the oldest surviving philosophical texts in which appears the origins of textual analysis and the theoretical underpinning of the relationship between language and logic.