Barracuda

Barracuda (pronounced bar-uh-koo-duh)

(1) Any of several elongated, predaceous, tropical and subtropical marine fishes of the genus Sphyraena, certain species of which are used for food.

(2) Slang term for a treacherous, greedy person (obsolete); slang term for one who uses harsh or predatory means to compete.

(3) A car produced by the Plymouth division of Chrysler Corporation in three generations between 1964-1974.

1670-1680: From American Spanish, thought derived from customary use in the Caribbean, borrowed from the Latin American Spanish barracuda, perhaps from a Cariban word, most likely the Valencian-Catalan barracó (snaggletooth), first recorded as barracoutha.

The 1971 Plymouth Hemi 'Cuda at auction

While the 1964 Ford Mustang is credited with creating the pony-car market, it was actually the Plymouth Barracuda which came first, released seventeen days earlier.  Ford’s idea was to drape a sexy new body over an existing, low-cost, platform and drive-train and Chrysler chose the same route, using the sub-compact Valiant as Ford were using their Falcon.

1965 Ford Mustang

Unfortunately, despite the project having been in the works for years, a sudden awareness Ford were well advanced meant Chrysler’s lower-budget development was rushed.  Despite the Valiant’s platform and drive-train being in some aspects better than the Falcon, Plymouth’s Barracuda was a bit of a flop, outsold by its competitor initially by around ten to one, numbers which got worse.  While the Mustang got what was called “the body from central casting”, from the windscreen forward, the Barracuda retained the sheet-metal from the mundane Valiant, onto which was grafted a rear end which was adventurous but stylistically disconnected from the front.

1964 Plymouth Barracuda

It was an awkward discombobulation although, with the back-seat able to be folded down to transform the rear passenger compartment into a large luggage space, it was clever design.

1971 Jensen FF

The novelty of that rear-end was a giant rear window which, at 14.4 square feet (1.34m³), was at the time the largest ever installed in a production car.  In 1966, even grander glazing was seen on the Jensen Interceptor, styled by Italy’s Carrozzeria Touring, but there it was ascetically successful, the lines of the big trans-Atlantic hybrid more suited to such an expanse of glass.

1967 Plymouth Barracuda

The extraordinary success of the Mustang nevertheless encouraged Chrysler to persist and the Barracuda, though still on the Valiant platform, was re-styled for 1967, this time with the vaguely Italianesque influences seen also in 1966 in the revision to Chevrolet’s doomed, rear-engined Corvair.  As a design, it worked well and offered both notchback and convertible coachwork as well as a fastback but, because of the economic necessity of retaining some aspects of the Valiant’s structure, wasn’t able to realise the short-deck, long-hood look with which the Mustang had established the pony car design motif used still today.

1969 Pontiac Firebird Trans Am

General Motors’ (GM) answer to the Mustang wasn’t as constrained by the fiscal frugality which had imposed so many compromises on the Barracuda, the Chevrolet Camaro and the substantially similar Pontiac Firebird both introduced in 1966 with a curvaceous interpretation of the short-deck, long-hood idea which maintained a relationship with the GM’s then voguish “coke-bottle” designs.  In a twist on the pony car process, the Camaro and Firebird were built on an entirely new platform which would later be used for Chevrolet’s new competitor for the Valiant and Falcon, the Nova.  Just as the pedestrian platforms had restricted the freedom to design the Barracuda, so the Camaro’s underpinnings imposed compromises in space utilization on the Nova, a few inches of the passenger compartment sacrificed to fashion.  For 1967, Ford released an updated Mustang, visually similar to the original but notably wider, matching the Camaro and Firebird in easily accommodating big-block engines, not something Chrysler easily could do with the Barracuda.

1969 Plymouth 'Cuda 440

However, this was the 1960s and though Chrysler couldn’t easily install a big-block, they could with difficulty and so they did, most with a 383 cubic inch (6.3 litre) V8 and, in 1969, in a package now called ‘Cuda, a few with the 440 (7.2 litre).  At first glance it looked a bargain, the big engine not all that expensive but having ticked the box, the buyer then found added a number of "mandatory options" so the total package did add a hefty premium to the basic cost.  The bulk of the 440 was such that the plumbing needed for disc brakes wouldn’t fit so the monster had to be stopped with the antiquated drum-type and nor was there space for power steering, quite a sacrifice in a car with so much weight sitting atop the front wheels.  The prototype built with a manual gearbox frequently snapped so many rear suspension components the engineers were forced to insist on an automatic transmission, the fluid cushion softening the impact between torque and tarmac.  Still, in a straight line, the things were quick enough to entice almost 350 buyers.  To this day the 440 remains the second-largest engine used in a pony car, only the Pontiac 455 (7.5 litre) offering more displacement.

1968 Plymouth Barracuda Convertible

The better choice, introduced late in 1967, was an enlarged version of Chrysler’s LA, small-block V8, now bored-out to 340 cubic inches (5.6 litre); it wouldn’t be the biggest of the LA series but it was the best.  A high-revving, free-breathing thing from the days when only the most rudimentary emission controls were required, the toxic little (a relative term) 340 gave the ‘Cuda performance in a straight line barely inferior to the 440, coupled with markedly improved braking and cornering prowess.  One of the outstanding engines of the era and debatably the best small-block, it lasted, gradually detuned, until 1973 by which time interest in performance cars had declined in parallel with the engineers ability to produce them while also complying with the increasingly onerous anti-pollution rules.

1968 Hemi 'Cuda, ex factory

Of course, for some even a 440 ‘Cuda wouldn't be enough and anticipating this, in 1968, Plymouth took the metaphorical shoehorn and installed the 426 cubic inch (6.9 litre) Street Hemi V8, a (slightly) civilised version of their racing engine.  Fifty were built (though one normally reliable source claims it was seventy) and with fibreglass panels and all manner of acid-dipping tricks to reduce weight, Plymouth didn’t even try to pretend the things were intended for anywhere except the drag strip.  The power-to-weight ratio of the 1968 Hemi ‘Cudas remains the highest of the era.

1971 Plymouth 'Cuda

The third and final iteration of the Barracuda was introduced as a 1970 model and lasted until 1974.  Abandoning both the delicate lines of the second generation and the fastback body, the lines were influenced more by the Camaro than the Mustang and it was wide enough for any engine in the inventory.  This time the range comprised (1) the Barracuda which could be configured with either straight-six or one of the milder V8s, (2) the Gran 'Cuda which offered slightly more powerful V8s and some additional luxury appointments including the novelty of an overhead console (though obviously not available in the convertible) and (3) the 'Cuda which was oriented towards high-performance and available with the 340, 383, 440 and 426 units, the wide (E-body) platform able to handle any engine/transmission combination.  Perhaps the best looking of all the pony cars, sales encouragingly spiked for 1970, even the Hemi ‘Cuda attracting over 650 buyers, despite the big engine increasing the price by about a third and it would have been more popular still, had not the insurance premiums for such machines risen do high.  With this level of success, the future of the car seemed assured although the reaction of the press was not uncritical, one review of the Dodge Hemi Challenger (the ‘Cuda’s substantially similar stable-mate), finding it an example of “…lavish execution with little thought to practical application”.

1971 Plymouth 'Cuda Convertible

Circumstances however conspired to doom the ‘Cuda, the Hemi, the Challenger and almost the whole muscle car ecosystem.  Some of the pony cars would survive but for quite some time only as caricatures of their wild predecessors.  Rapidly piling up were safety and emission control regulations which were consuming an increasing proportion of manufacturers’ budgets but just as lethal was the crackdown by the insurance industry on what were admittedly dangerously overpowered cars which, by international standards, were extraordinarily cheap and often within the price range of the 17-25 year old males most prone to high-speed accidents on highways.  During 1970, the insurance industry looked at the data and adjusted the premiums.  By late 1970, were it possible to buy insurance for a Hemi ‘Cuda and its ilk, it was prohibitively expensive and sales flopped from around 650 in 1970 to barely more than a hundred the next year, of which but a dozen-odd were convertibles.

It was nearly over.  Although the Barracuda survived, the convertible and the big-block engines didn’t re-appear after 1971 and the once vibrant 340 was soon replaced by a more placid 360.  Sales continued to fall, soon below the point where the expensive to produce E-body was no longer viable, production of both Barracuda and Challenger ending in 1974.  Even without the factors which led to the extinction however, the first oil-crisis, which began in October 1973, would likely have finished them off, the Mustang having (temporarily) vacated that market segment and the Camaro and Firebird survived only because they were cheaper to build so GM could profitably maintain production at lower levels.  Later in the decade, GM would be glad about that for the Camaro and Firebird enjoyed long, profitable Indian summers.  That career wasn't shared by the Javelin, American Motors’ belated pony car which, although actually more successful than the Barracuda, outlived it only by months.

1971 Hemi 'Cuda Convertible at 2021 auction

It was as an extinct species the third generations ‘Cudas achieved their greatest success... as used cars.  In 2014, one of the twelve 1971 Hemi ‘Cuda convertibles sold at auction for US$3.5 million and in 2021, another attracted a bit of US$4.8 million without reaching the reserve.