Sponge

Sponge (pronounced spuhnj)

(1) Any aquatic, chiefly marine animal of the phylum Porifera (also called poriferan), having a porous structure and usually a horny, siliceous or calcareous internal skeleton or framework, occurring in large, sessile (permanently attached to a substrate and not able independently to move) colonies.

(2) The light, yielding, porous, fibrous skeleton or framework of certain animals or colonies of this group, especially of the genera Spongia and Hippospongia, from which the living matter has been removed, characterized by readily absorbing water and becoming soft when wet while retaining toughness: used in bathing, in wiping or cleaning surfaces, etc.

(3) Any of various other similar substances (made typically from porous rubber or cellulose and similar in absorbency to this skeleton), used for washing or cleaning and suited especially to wiping flat, non-porous surfaces; bat sponge, car-wash sponge etc).

(4) Used loosely, any soft substance with a sponge-like appearance or structure.

(5) Use loosely, any object able rapidly absorb something.

(6) As “sponge theory” (1) a term used in climate science which tracks the processes by which tropical forests "flip" from absorbing to emitting carbon dioxide, (2) a term used in urban planning to re-design the built environment to "absorb" water in heavy rainfall events rather than encouraging "runoff" that tends to produce flooding and (3) one of the competing ideas in the configuration of the US nuclear arsenal that supports the retention of the triad (ICBMs, SLMBs and those delivered by strategic bombers).

(7) Figuratively, a person who absorbs something efficiently (usually in the context of information, education or facts).

(8) Figuratively, a person who persistently borrows from or lives at the expense of others; a parasite (usually described as “a sponger” or one who “sponges off” and synonymous with a “leech”).

(9) In disparaging slang, a habitual drinker of alcohol who is frequently intoxicated (one more mildly affected said to be “spongy” (a synonym of “tipsy”)).

(10) In metallurgy, a porous mass of metallic particles, as of platinum, obtained by the reduction of an oxide or purified compound at a temperature below the melting point; iron from the puddling furnace, in a pasty condition; iron ore, in masses, reduced but not melted or worked.

(11) In clinical medicine, a sterile surgical dressing of absorbent material, usually cotton gauze, for wiping or absorbing pus, blood, or other fluids during a surgical operation.

(12) In hospitals and other care institutions, as "sponge bath", a method of hygiene whereby a patient is cleaned with a sponge (usually with soap & water) while in a chair or bed.

(13) In cooking (baking), dough raised with yeast before it is kneaded and formed into loaves and after it is converted into a light, spongy mass by the agency of the yeast or leaven.

(14) In cooking, a light, sweet pudding of a porous texture, made with gelatin, eggs, fruit juice or other flavoring ingredients; popular as a cake, often multi-layered with whipped cream (or similar) between.

(15) In birth control, a contraceptive made with a disposable piece of polyurethane foam permeated with a spermicide for insertion into the vagina.

(16) As “makeup sponge” or “beauty sponge”, a device for applying certain substances to the skin (most often blusher and similar products to the face).

(17) In ballistics, a mop for cleaning the bore of a cannon after a discharge, consisting of a cylinder of wood, covered with sheepskin with the wool on, or cloth with a heavy looped nap, and having a handle, or staff.

(18) In farriery, the extremity (or point) of a horseshoe, corresponding to the heel.

(19) In the slang of the nuclear industry, a worker routinely exposed to radiation.

(20) To wipe or rub with or (as with a wet sponge), to moisten or clean.

(21) To remove with a Usually moistened) sponge (usually followed by off, away, etc.).

(22) To wipe out or efface with or as with a sponge (often followed by out).

(23) To take up or absorb with or as with a sponge (often followed by up).

(24) Habitually to borrow, use, or obtain by imposing on another's good nature.

(25) In ceramics, to decorate (a ceramic object) by dabbing at it with a sponge soaked with color or any use of a sponge to render a certain texture on the surface.

(26) To take in or soak up liquid by absorption.

(27) To gather sponges (from the beach or ocean).

(28) In marine biology (in behavioral zoology, of dolphins), the description of the use of a piece of wild sponge as a tool when foraging for food.

Pre 1000: From the Middle English noun sponge, spunge & spounge, from the Old English noun sponge & spunge (absorbent and porous part of certain aquatic organisms), from the Latin spongia & spongea (a sponge (also (the “sea animal from which a sponge comes”), from the Ancient Greek σπογγιά (spongiá), related to σπόγγος (spóngos) (sponge).  At least one etymologist called it “an old Wandewort” while another speculated it was probably a loanword from a non-Indo-European language, borrowed independently into Greek, Latin and Armenian in a form close to “sphong-”.  From the Latin came the Old Saxon spunsia, the Middle Dutch spongie, the Old French esponge, the Spanish esponja and the Italian spugna.  In English, the word has been used of the sea animals since the 1530s and of just about any sponge-like substance since the turn of the seventeenth century and the figurative use in reference to one adept at absorbing facts or learning emerged about the same time.  The sense of “one who persistently and parasitically lives on others" has been in use since at least 1838.  The sponge-cake (light, fluffy & sweet) has been documented since 1808 but similar creations had long been known.  Sponge is a noun & verb, sponged & sponging are verbs, Spongeless, spongy, sponginess, spongable, spongiform & spongelike are adjectives and spongingly is an adverb; the noun plural is sponges.

The verb emerged late in the fourteenth century as spongen (to soak up with a sponge) or (as a transitive verb) “to cleanse or wipe with a sponge”, both uses derived from the noun and presumably influenced by the Latin spongiare.  The intransitive sense “dive for sponges, gather sponges where they grow” was first documented in 1881 by observers watching harvesting in the Aegean.  The slang use meaning “deprive someone of (something) by sponging” was in use by at least the 1630s, the later intransitive sense of “live in a parasitic manner, live at the expense of others” documented in the 1670, the more poetic phrase “live upon the sponge” (live parasitically, relying on the efforts of others) dating from the 1690s; such folk described as “spongers” since the 1670s.  However, in the 1620s, the original idea was that the victim was “the sponge” because they were “being squeezed”.  The noun sponge in the general sense of “an object from which something of value may be extracted” was in use by circa 1600; the later reference to “the sponger” reversed this older sense.  In what was either a neutral job-description or an example of military humor, the noun sponger also had a use in the army and navy, referring to the member of a cannon’s crew who wielded the pole (with a sponge attached to one end) to clean the barrel of the weapon after discharge.  It’s not clear when it came into use but it’s documented since 1828.

The companion sponge products Scrub Mommy & Sponge Daddy are available from Walmart.  Scrub Daddy is US$3.97 and Scrub Mommy is US$3.87 (a 3-pack of the latter available at US$9.87).

The anthropomorphism (eyes and smiling mouth) is both a sales gimmick and functional ergonomics, the eyes “hold two fingers to prevent slippage while scrubbing deep inside cups” while the mouth “cleans both sides of the utensils at once”.  So, the “happy look” both works subliminally to attract customers and offers real benefits when in use, thus justifying the spiel: “the versatile cleaning tool that is more than just a smile.”  Whether or not intentionally, the anthropomorphism extends to the product-description only selectively, Scrub Daddy’s references including “his ergonomic design”, “his eyes” and “his mouth” whereas Scrub Mommy gets the bland, gender-free “its ergonomic design”, “the eyes” and “the mouth”.  Someone in a university's gender-studies department should apply for a grant to explore this; clearly there is gender discrimination (generously, perhaps “unconscious bias”) going on at Walmart, Scrub Mommy's pink color also blatant gender-stereotyping.

The adjective spongiform (resembling a sponge, sponge-like; porous, full of holes) dates from 1774 and seems now restricted to medical science, the incurable and invariably fatal neurodegenerative disease of cattle "bovine spongiform encephalopathy" (BSE) the best known use although the public understandably prefer the more evocative "mad cow disease".  The adjective spongy (soft, elastic) came into use in the 1530s in medicine & pathology, in reference to morbid tissue (not necessarily soft and applied after the 1590s to hard material (especially bone)) seen as open or porous.  In late fourteenth century Middle English, there was spongious (sponge-like in nature), again, directly from the Latin.  In idiomatic use and dating from the 1860s, to “throw in the sponge” was to concede defeat; yield or give up the context.  That came from bare-knuckle prize-fighting, the sponge (sitting usually in a bucket of water and used to wipe blood from the boxer’s face) thrown into the ring by the trainer or second, indicating to the referee the contest was conceded and the fight must immediately be stopped.  The phrase later “throw in the towel” means the same thing and is of the same origin although some older style guides insist the correct use is “throw up the sponge” and “throw in the towel”.  To the beaten and bloodied boxer, it probably was an unnoticed technical distinction.

Born of a Woman (1992) by Bishop John Shelby “Jack” Spong (1931–2021).  Spong's writings were as provocative as the titles of his books.  Unlike most “liberal” Anglicans, he didn't “nibble at the church’s doctrinal edges” but attacked the core tenants of Christianity, arguing much of what was in the Bible must be read as midrashic or interpretive symbols rather than literal historical accounts.

A prolific author and bishop of the US Episcopal Church, Bishop Spong was in some circles described as a “liberal theologian” but truly was a radical and many regarded his views as heretical.  Had he been Roman Catholic, it’s likely the Inquisition, (established in 1542 as the Supreme Sacred Congregation of the Roman and Universal Inquisition; in 1908 renamed Supreme Sacred Congregation of the Holy Office (clipped usually to “Holy Office”); in 1965 renamed CDF (Congregation for the Doctrine of the Faith) as part of the “reforms” imposed by the Second Vatican Council (Vatican II, 1962-1965); in 2022 renamed DDF (Dicastery for the Doctrine of the Faith) in the latest restructuring of the Roman Curia under the aegis of the apostolic constitution Praedicate evangelium (Preach the gospel)) would have prevented his ordination and, had he slipped through their fingers, it’s more likely he’d have faced laicization (defrocking) or even excommunication than receive a bishopric (for the Anglicans, he served as Bishop of Newark, New Jersey, between 1979 and 2000).  Theologically, he was not a mere “revisionist at the margins” but one who advocated a fundamental re-structuring of Christian belief and while it may sound casually dismissive, it’s not wholly unfair to characterize his oeuvre as the framework of a “DEI (diversity, equality & inclusion) Christianity”.  The surname Sponge is rare (the variant Spong more common) and in regional English dialects was derived from topography (there being no evidence of connection with the sea-dwelling creatures).  In dialectal East English, a spong was a marsh or other bog-like place, the word believed a guttural form of the Old English sponge; as a topographic surname, it was given to someone who lived near a wetland or swamp.  In German-speaking lands and in the Ashkenazi Jewish traditions, related surnames like Schwamm meant “sponge” or “mushroom”, their origins often as metonymic occupational names for someone who gathered edible fungi or harvested sea sponges.  In the UK television series Dad’s Army (1968-1977), the “minor but recurrent” character Private Sponge was a farmer, played by Colin Bean (1926–2009).

Despite the phonetic overlap, the verb expunge (pronounced ik-spuhnj) is unrelated.  Expunge (to erase or strike out; totally to eliminate; permanently to delete) was a learned borrowing from Latin expungere, the construct being ex- + pungō (to prick; to puncture; to sting).  The ex- prefix was from the Middle English, from words borrowed from the Middle French, from the Latin ex (out of, from), from the primitive Indo-European eǵ- & eǵs- (out).  It was cognate with the Ancient Greek ἐξ (ex) (out of, from), the Transalpine Gaulish ex- (out), the Old Irish ess- (out), the Old Church Slavonic изъ (izŭ) (out) & the Russian из (iz) (from, out of).  The “x” in “ex-“, sometimes is elided before certain constants, reduced to e- (eg ejaculate).  The prefix was appended variously to create the sense of “out of”, “outside”, “former” or “without”.  Pungō was from the Proto-Italic pungō (with punctus for puctus after pungō), from the primitive Indo-European pewǵ- (prick, punch).  In English, although rare (effectively extinct except in literary or poetic use), the verb punge can be used to mean “to pierce, prick or puncture.”  In the slang of lexicographers, expunge is a “delicious word” in that it’s “pleasurable to say”, a quality shared by “succulent”.  Although rarely used, the derived forms are also pleasing; they include expugnable, expunger, expunge, expungement, expunction & expungible; the nouns expunctionist & expunctionism are non-standard.

Sea sponges.

In zoology, sponges are any of the many aquatic (mostly sea-based) invertebrate animals of the phylum Porifera, characteristically having a porous skeleton, usually containing an intricate system of canals composed of fibrous material or siliceous or calcareous spicules.  Water passing through the pores is the delivery system the creatures use to gain nutrition.  Sponges are known to live at most depths of the sea, are sessile (permanently attached to a substrate; all but a handful not able independently to move (fully-grown sponges do not have moving parts, but the larvae are free-swimming)) and often form irregularly shaped colonies.  Sponges are considered now the most primitive members of the animal kingdom extant as they lack a nervous system and differentiated body tissues or organs although they have great regenerative capacities, some species able to regenerate a complete adult organism from fragments as small as a single cell.  Sponges first appeared during the early Cambrian Period over half a billion years ago and may have evolved from protozoa.

Of sponges and brushes

Dior Backstage Blender (Professional Finish Fluid Foundation Sponge).

Both makeup brushes and makeup sponges can be used to apply blush or foundation and unless there’s some strong personal preference, most women probably use both, depending on the material to be applied and the look desired.  Brushes are almost always long-bristled and soft (sometimes to the point of fluffiness) with a rounded shape affording both precision and the essential ability to blend at the edges.  Brushes are popular because they offer great control over placement & blending (users debating whether a long or short handle is most beneficial in this and it may be that both work equally well if one’s technique is honed).  Brushes can be used with most varieties of formulation including powders and creams.

Lindsay Lohan, October 2011.  The (presumably inadvertent) "eye effect" is known in the industry as the "reverse panda".

This not entirely flattering application of grey-brown shade of blusher attracted comment, the consensus being it was an attempt to create the effect of hollowed cheekbones, a look wildly popular during the 1980 & 1990s and one which to which her facial structure was well-suited.  Unfortunately, the seemingly “heavy handed” approach instead suggested bruising.  Done properly, the “contoured blush look” is achieved with delicacy and Benjamin Disraeli (1804-1881, UK prime-minister 1868 & 1874-1880) might have called this: “laying it on with a trowel”.  It’s not known if Ms Lohan used brush or sponge but her technique may have been closer to that of the bricklayer wielding his (or her) trowel.  Makeup sponges (often called “beauty blenders” are preferred by many to brushes and are recommended by the cosmetic houses especially for when applying cream or liquid products.  They’re claimed to be easier to use than a brush and for this reason are often the choice of less experienced or occasional users; they create a natural, dewy finish, blending the product seamlessly into the skin and avoiding the more defined lines brushes can tend to produce.  When applying a powder blush, sponges produce an airbrushed, diffused effect and are much easier to use for those "doing their own" in front of a mirror, a situation in which the “edging” effect inherent in brush use can be hard to detect.  For professional makeup artists, both sponges and brushes will be used when working on others, the choice dictated by the product in use and the effect desired.

Sponge theory

The awful beauty of our weapons: Test launch of Boeing LGM-30G Minuteman III ICBM.

Ever since the US military (sometimes in competition with politicians) first formulated a set of coherent policies setting out the circumstances in which the use of nuclear weapons was permissible, there have been constant revisions to the plans.  At its late 1960s peak, the US nuclear arsenal contained some 30,000 weapons and the target list extended to a remarkable 10,000-odd sites, almost all in the USSR (the Soviet Union, 1922-1991), the PRC (People’s Republic of China, 1949-) the Baltic States and countries in Eastern Europe either part of the Warsaw Pact (1955-1991) or in some way aligned with Moscow.  Even the generals admitted there was in this some degree of "structural overkill" but rationalized the system on the basis it was the only way to guarantee a success rate close to 100%.  That certainly fitted in with the US military’s long established tradition of “overwhelming” rather than merely “solving” problems but, given the projected death toll, not all would have agreed "success" was quite the right word.

US nuclear weapons target map 1956 (de-classified in 2015).

Over the decades, different strategies were from time-to-time adopted as tensions rose and fell or responded to changes in circumstances such as arms control treaties and, most obviously, the end of the Cold War (1918-1991) when the Soviet Union was dissolved.  A case-study in the synamics of the "military-industrial complex". the processes that produced these changes were always the same: (1) inter-service squabbles between the army, navy & air force, (2) the struggle between the politicians and military high command (many of the latter proving politically quite adept), (3) the influence of others within and beyond the “nuclear establishment” including (3a) the industrial concerns designing and manufacturing the things and (3b) those in think tanks & academic institutions, (4) attitudes and policies of foreign governments and (5) the (usually anti-nuclear) lobbyist and activist communities.  Many of the discussions were quite abstract (something the generals & admirals seemed to prefer to descending to specifics), probably because one of their quoted metrics in the early 1950s was that if after  a nuclear exchange there were 50 million dead Russians and only 20 million dead Americans, that meant the US could be said to have “won the war”.  Within the Pentagon's internal logic of the time, that made sense but after reductionist critics pursued this to its logical conclusion and asked if the verdict would be the same were the final result one Russian and two Americans being left alive, the military tended to restrict their discussion papers to delivery systems, targets, megatons and timings, body-counts (the term "collateral damage" not yet part of the jargon) just tiresome detail.  This meant the strategies came to be summed-up in short, punchy, indicative terms like “deterrence”, “avoidance of escalation” & “retaliation” although the depth was sufficient for even the “short” version (printed for the POTUS’s use in the event of war) was an inch (25 mm) thick.  What was described varied from a threat of use, a limited strike, various forms of containment (the so-called "limited nuclear war") and sometimes the doomsday option: global thermo-nuclear war.  However, during the administration of Barack Obama (b 1961; POTUS 2009-2017) there emerged a genuine linguistic novelty: “sponge theory”.

US Air Force Boeing B-52 Stratofortress (1952-, left) and Northrop Grumman B-2 Spirit (1989-, right).

The term “sponge theory” had been used in climate science to describe a mechanism used to track the processes by which tropical forests "flip" from absorbing to emitting CO₂ (carbon dioxide) (a la a sponge that absorbs water able to be expelled when squeezed) but in the matter of nuclear weapons it was something different.  At the time, the debates in the White House, the Congress and even some factions within the military were about whether what had become the traditional “triad” of nuclear weapons ((1) ICBM (intercontinental ballistic missile), (2) SLMB (submarine launched ballistic missiles and (3) the "gravity bombs" or "smart bombs" delivered by strategic bombers) should be maintained.  By “maintained” that of course meant periodically "refurbished or replaced".  The suggestion was that the ICBMs should be retired, the argument being they were a Cold War relic, the mere presence of which threatened peace because they encouraged a "first strike" (by either side).  However, the counter argument was that, in a sense, the US was already running a de-facto dyad because, dating from the administration of George HW Bush (George XLI, 1924-2018; POTUS 1989-1993), none of the big strategic bombers had been on “runway alert” (ie able to be scrambled for a sortie within minutes) and only a tiny few were stored in secure hangers with their bombs loaded.  Removing the ICBMs from service, went the argument, would leave the nation dangerously reliant on the SLMBs which, in the way of such things, might at any time be rendered obsolete by advances in sensor technology and the (still speculative) implications of AI (artificial intelligence).  The British of course had never used ICMBs and had removed the nuclear strike capability from their bombers, thus relying on a squadron of four submarines (one of which is on patrol somewhere 24/7/365) with SLMBs but the British system was a pure IND (independent nuclear deterrent), what the military calls a "boutique bomb".  

Test launch of US Navy Trident-II-D5LE SLBM.

There was also the concern that land or air to submarine communications were not wholly reliable and this, added to the other arguments, won the case for the triad but just in case, the Pentagon had formulated “sponge theory”, about their catchiest phrase since “collateral damage”.  The idea of sponge theory was that were the ICBMs retired, Moscow or Beijing would have only five strategic targets in the continental US: the three bomber bases (in the flyover states of Louisiana, Missouri & North Dakota) and the two submarine ports (in Georgia on the south Atlantic coast and in Washington state in the PNW (Pacific North-West).  A successful attack on those targets could be mounted with less than a dozen (in theory half that number because of the multiple warheads) missiles which would mean the retaliatory capacity of the US could (in a worst-case scenario) be limited to the SLMBs carried by the six submarines the USN (US Navy) maintains on permanent patrol.  Given that, a POTUS might be reluctant to use them because of the knowledge Moscow (and, increasingly, Beijing) could mount a second, much more destructive attack.  However, if the 400 ICBMs remained in service, an attack on the US with any prospect of success would demand the use of close to 1000 missiles, something to which any POTUS would be compelled to respond and the US ICBMs would be in flight to their targets long before the incoming Russian or Chinese missiles hit.  The function of the US ICBM sites, acting as a sponge (soaking up the targeting, squeezing the retaliation) would deter an attack.  As it was, the 400-odd Boeing LGM-30 Minuteman ICBMs remained in service in silos also in flyover states: Montana, North Dakota and Wyoming.  After over 50 years in service, the Minuteman is due for replacement in 2030 and there seems little appetite in Washington DC or in the Pentagon to discuss any change to the triad.

Class

Class (pronounced klas or klahs)

(1) A number of persons or things regarded as forming a group by reason of common attributes, characteristics, qualities, or traits; kind; sort.

(2) A collection or division of people or things sharing a common characteristic, attribute, quality, or property

(3) A group of persons sharing a similar social position and certain economic, political, and cultural characteristics

(4) In educational use: (1) The period during which a group of students meets for instruction, (2) A group of students meeting regularly to study a subject under the guidance of a teacher or (3) the physical classroom.

(5) Collectively (as “class of YYYY”), all students in the institution who graduated that year, the concept extended also to politicians in an assembly all elected at the same election.

(6) A social stratum sharing basic economic, political, or cultural characteristics, and having the same social position; caste.

(7) In sociology, political science & economics, the system of dividing society on that basis; (ruling class, upper class, middle class, working class etc); of late extended to include concepts such as “political class”, “entrepreneurial class”, “creative class” etc; in Marxist theory, a group of persons sharing the same relationship to the means of production & distribution.

(8) Social rank, especially high rank.

(9) Elegance, grace, or dignity, as in dress and behavior.

(10) The members of a given group in society, regarded as a single entity.

(11) Any division of persons or things according to rank or grade.

(12) Excellence; possessing exceptional merit; in informal use, the best or among the best of its kind (sometimes as “touch of class”).

(13) In Hinduism, any of the four social divisions, the Brahman, Kshatriya, Vaisya, and Shudra, of Hindu society; varna.

(14) Any of several grades of accommodation available on ships, airplanes, trains and such.

(15) In biology, the usual major subdivision of a phylum or division in the classification of organisms, usually consisting of several orders.

(16) In British and Commonwealth universities, the groups into which candidates for honors degrees are divided according to merit on the basis of final examinations or other method of assessment (first class, second class, third class and sometimes graduated (class 2A, 2B etc).

(17) In Ecclesiastical use (early Methodism, as classis), one of several small companies, each composed of about twelve members under a leader, into which each society or congregation was divided.

(18) In statistics, a grouping of data values in an interval, often used for computation of a frequency distribution.

(19) In mathematics (set theory), a collection of sets definable by a shared property, especially one which is not itself a set (in which case the class is called proper).  To please the nerds, every set is a class, but classes are not generally sets.  A class that is not a set is called a proper class.

(20) In computer programming (object-oriented), a set of objects having the same behavior (but typically differing in state), or a template defining such a set in terms of its common properties, functions etc.

(21) To place or arrange in a class; classify; to take or have a place in a particular class.

(22) As “class up” to improve the quality, tone, or status of; add elegance, dignity, style etc.

1590–1600: From the earlier Middle English classis (plural classes), from the fourteenth century French classis, from the Latin classis (a class or division of the people, assembly of people, the whole body of citizens called to arms, the army, the fleet, later a class or division in general, the singular form a back formation from the plural), from the primitive Indo-European kele- (to call, shout).  Classis displaced the Old English ġecynd.  The original use in the late sixteenth century was of a “group of students” (ie number of pupils in a school or college of the same grade) and that in North America became the standard form, enduring to this day.  The Latin classis was most used in military matters (of the army and the sea-fleet) and applied particularly to “a class, a division; army, fleet”, especially “any one of the six orders into which Servius Tullius (sixth king of Rome, reigning 578-535 BC) divided the Roman people for purposes of taxation” (traditionally, originally “the people of Rome under arms” (a sense in use in English by at least the 1650s), and akin to calare (to call (to arms)), thus the link with the primitive Indo-European kele- (to call, shout)).  Class is the standard abbreviation of classification and sometimes is used also for “classical” and “classified”.  The word is for many purposes used as a modifier and there are more than a hundred including asset class, business class, closed class, economy class, first class, leisure class, middle class, night class, professional class, school class, social class, working class. class action, type class, cruiser class, cattle class, class A, classable, class-based, class-conscious, classicide, classism, classist, class warrior, creative class, criminal class, high-class, low class, pseudoclass, ruling class, working-class, class enemy, class struggle and class reunion.

The 19BB (“Barrier Boat”, though sailor's slang is “Boomin’ Beaver”) is a specialized class of miniature tugboat used to deploy and maintain port security booms surrounding Navy ships and installations in port.  The smallest vessels on the USN's (US Navy) active list, the story Donald Trump (b 1946; POTUS 2017-2021 and since 2025) wanted to rename the BBs “Biden Class” (after Joe Biden (b 1942; VPOTUS 2009-2017 & POTUS 2021-2025)) apparently apocryphal.

Borrowing from the concept of classifications in educational & military use, the adoption in science for taxonomy (group of related plants or animals) dates from 1753 and has since been much expanded.  Dictionaries, perhaps surprisingly cite the 1870s as the origin of class being used with the meaning “high quality”, despite the sense of “a division of society according to status” (upper, lower, etc.) being in use since the early 1700s and the idea in societies of a “class-consciousness” will be ancient although it was only in 1903 the term entered English, from the German compound noun Klassenbewusst.  Special adaptations include the nouns classeme (in semiotics a generic or contextual seme, denoting a group of objects) & classitis (in web design, a critique of authoring stylesheets with redundant and semantically unhelpful classes).  Classy endures as an adjective (meaning “elegant; stylish) but the noun classy (also as clashee & clashy) is long obsolete.  Under the Raj, a classy (from khalasi) was an Indian worker at a port or dockyard, traditionally employed in pulling vessels out of the water for maintenance and repair and returning them to the water upon completion; the anglicized forms came ultimately from the Hindi ख़लासी (xalāsī), from the Classical Persian خلاصی (xalāsī).  Class is a noun, verb & adjective, classism & classer are nouns, classist & classful are nouns & adjectives, classable, classy, classless & classlike are adjectives, declass is an adjective, classed is a verb, classing is a noun & verb, classwide is an adjective & adverb and classward is an adverb; the noun plural is classes

Classy look: Lindsay Lohan rendered in the style of nineteenth century Impressionism by Gemini.ai.  The digital version was based on a photograph of her in a Jil Sander (b 1943) gown while attending the Disney Legends Awards ceremony, Anaheim, California, August, 2024.  On the day, although the environment was not optimized for photography, the light and even the breeze cooperated, the gown’s fabric swishing in a way the Impressionists would have painted, even had the air been still.

In the context of a group of people sharing the same social, economic, or occupational status, the term “class” implies usually a social and economic hierarchy in which those of higher class standing have greater status, privilege, prestige, and authority. Western societies traditionally have been divided into three classes: the upper (or leisure), middle (bourgeoisie) & lower (working) class (for Marxists, the significant classes were the bourgeoisie and proletariat although neo-Marxists have for decades adjusted the theory to accommodate changes).  Most associated with the writings of English-born US sociologist Michael Mann (b 1942), classicide (the construct being class + (hom)icide) describes the deliberate and systematic destruction, in whole or in part, of a social class through persecution and violence.  In that it may be compared to genocide (envisaged originally as the mass killing of defined ethnic or religious groups).  Between the two there can be overlap (such as in the Cambodian genocide by the Khmer Rouge regime in Democratic Kampuchea) but the emphasise in classicide is on the premeditated mass killing of a group based on their (perceived) social status; in that its similar to politicide (in which the targets are defined by their political activity) but in that case, the critical factor was what people do rather than what they are.  Very much at the heart of the French Revolution (1989), classicide was a feature of the “terrible twentieth century” and events able to be classified as such occurred in the Soviet Union under comrade Stalin (1878-1953; Soviet leader 1924-1953), during the Cultural Revolution (1966-1976) in the PRC (People's Republic of China) under comrade Chairman Mao Zedong (1893–1976; chairman of the Chinese Communist Party (CCP) & paramount leader of the PRC 1949-1976) and in Kampuchea under Pol Pot (Saloth Sâr; 1925–1998; dictator the communist (Maoist) state of Democratic Kampuchea (Cambodia) 1975-1979).  The related “social cleansing” (the removal of certain classes from certain places but (in theory) not involving mass killing) has the same relationship to classicide as ethnic cleansing has to genocide.

USS Defiant, the lead ship in the proposed Trump Class of guided missile cruisers to enter service in the 1930s.

The design has little in common with the historic battleships of the twentieth century but it's believed President Trump is drawn to the word "battleship" because they were the "biggest warships" he calls the Trump Class "battleships".  The future of surface fleets and their configurations is currently the subject of much discussion on the basis the likelihood of threats from massed swarms of autonomous or controlled UAVs (unmanned aerial vehicles (drones)) may render them too vulnerable to risk.  

With machines, “class” came to be used of a “type” or “run” of units of similar (though not necessarily identical) units.  The practice pre-dated mass-production of consumer goods (on the model Henry Ford’s Ford (1863-1947) Model T (1908-1927) made famous) and most influential was the UK’s Royal Navy that in the 1870s & 1880s standardized the use of “class” for designs of capital ships, the convention being the name adopted was the first laid down (and usually, though not always, launched).  By the time of the coming of the upsurge in warship construction that marked the naval “arms race” of the early twentieth century, naval architects in many nations had adopted the scheme of designation.  The “class” referred not to a ship’s “type” but the set of design parameters (dimensions, weight, firepower, propulsion etc) distinguishing the ships from others.  With the smaller warships (destroyers, light cruisers etc), there might be a dozen or more of the class while the big ships (battleships, battlecruisers etc) typically were built in batches of no more than four and the occasional class did consist of a single vessel.  Because it was an “arms race”, ships could be approaching obsolescence not long after being launched and succeeding classes incorporated new innovations and, in the case of the battleships: more of everything, the most famous example being the Royal Navy’s Dreadnought, the first “all big-gun” battleship that rendered obsolete every battleship then afloat (including all others in the British fleets).

HMS Temeraire at anchor, 1909.  She was one of three Bellerophon-class Dreadnought battleships built between 1906-1909, all of which survived World War I (1914-1918) and were scrapped in 1921-1922.

Before navies crystallised the system of “class” warships had tended to be described by “rate” or “type” (first-rate ship of the line, frigate, corvette, etc) but individual names were invoked, phrases such as “ships of the Iron Duke type” or “the Majestic battleships” being common in oral use and routine in Admiralty documents.  So the concept of “classes” had crept in before the system was formalized and, in the late 1800s, it was three factors that encouraged the shift: (1) Industrialised naval construction (steam power, iron and steel hulls and increasingly capable machine tools made designs expensive meaning a run of standardized units was a way to amortize the investment), (2) Serial production (with an arms race in progress, navies were ordering more warships and, as Henry Ford soon would demonstrate, batches of machines with identical (or near-identical) specifications could be produced faster and more cheaply than bespoke creations and (3) Navies were becoming more bureaucratic (as the fleets expanded, so did the establishment & dockyard facilities and, with ships becoming more complex and maintenance intensive, Admiralties needed precise accounting, training, logistics, and doctrinal categorisation.  “Class” already had a long history in engineering (especially in railway workshops) and taxonomy so was the natural administrative solution and at the time, Britain was the world’s leading naval power so, as went the Royal Navy, others followed.

Classes on four wheels

BMW promotional shot of 1964 BMW 1800 Neue Klasse.

The monument in the background is the Siegestor (Victory Gate), located on the on the boundary between the districts of Maxvorstadt & Schwabing in Munich, Bavaria Germany.  Completed in 1852, it was commissioned by Ludwig I (1786–1868; King of Bavaria 1825-1848) to honor the Bavarian army but after suffering severe damage in World War II (1939-1945), it only narrowly avoided demolition.  BMW stands for Bayerische Motoren Werke (Bavarian Motor Works) and the company has been based in Barvaria since formation in 1910.

As body types and other forms of differentiation proliferated in the twentieth century, cars were often sorted into “classes”, variously by manufacturers, dealers, registration authorities or reviewers.  The categories used from time to time numbered in the dozens but literal use of the word “class” has been rare in formal nomenclature although terms like “the 1.5 litre class” or “the family car class” were and remain common.  BMW’s Neue Klasse (1962-1970) became well-known outside Germany as the company’s first “mainstream” product on four wheels BMW and although always appearing in English as “New Class”, the literal translation of Neuse Klasse is “new cash register”; given the significance of the range in restoring the company to profitability (in 1960 it was a loss-making concern on the verge of being sold to avoid a declaration of bankruptcy) and ensuring its survival, the true meaning wholly is appropriate.  BMW’s Neue Klasse’s range was neither innovative or especially distinctive but was well-executed and the specification was perfect for the a point in the Wirtschaftswunder (the post-war “economic miracle” experienced by the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany, 1949-1990))) at which a critical mass of the middle class had become sufficiently prosperous to trade in their Volkswagen Beetle for something “a class above”, just as a decade earlier they’d shifted from a motorcycle to one of the “microcars” built by BMW and others that had in the 1950s “put Germany back on wheels”.

BMW 1800 TI/SA, 1965 24 Hour Race, Circuit de Spa-Francorchamps, Francorchamps, Stavelot, Wallonia, Belgium.

The Neue Klasse tag was never used by BMW; the cars always given a designation based on engine displacement (1500; 1600; 1800; 2000) and the range was important also as the ancestor of the 3 Series, since 1975 the model that internationally has been the backbone of the company’s sales.  The model was noted too for it being the first time a “Hofmeister Kink” appeared on a BMW; although the motif had been seen for more than a decade in both Europe and the US, it became such a brand signature it came to be named after Wilhelm Hofmeister (1912–1978), BMW’s design chief 1955-1970.  Although in the 1960s the company never Neue Klasse part of its corporate language, so enduring did it become that in the 2020s it’s its latest generation of EVs (electric vehicle) is now officially the BMW Neue Klasse.  With Chinese manufacturing of EVs seemingly a juggernaut and thus facing troubles potentially as serious those the original Neue Klasse surmounted, the Bavarians hope history repeats itself.

Mercedes-Benz W116, the first S-Class: 1976 450 SEL 6.9.

Unlike BMW, Mercedes Benz did with the release of the W116 (1972-1980) sedans formalize use, the S Class (Sonderklasse, sometimes abbreviated as S-Klasse and translated as “Special Class”) the first instance of what would later became a convention (S Class, E Class, C Class etc).  The new name also encouraged retrospective use, the earlier “big” sedans (W111/112 (1959-1968) & W108/109 (1965-1972)) also sometimes referred to thus although this was never adopted by the factory.  A landmark achievement in its time, the original S-Class was the first recognizably "modern" Mercedes-Benz sedan and its design elements would be carried forward for two decades.

Mercedes-Benz advertising.  Although never explicitly labelling previous models as "S-Class", the factory does like to to hint and frankly, by 2026, the past was looking better than the future.

Despite that, Mercedes-Benz has in S-Class advertising (the model now in its seventh generation, the W223 introduced in 2020) often shown an array of previous generations of its “big” sedans including models like the W111/112 & W108/109 which, in period, never carried the designation and even the 600 (W100, 1963-1981), a model in the Grosser rather than S-Class lineage.  Although as early as 1968, a distinct range of smaller sedans had augmented the W108/109, (the range expanded further in 1983 by an even more compact model), the now familiar nomenclature (C Class, E Class, S Class) wasn’t standardized until 1993 when the alphanumeric names were inverted (500E becoming E500 etc), a change necessitated by the proliferation of models rendering the old system (dating from the 1920s) so prone to ambiguity it has become unmanageable.

Newspapers, advertisers and readers

Before the internet did what it did, for centuries it was print publications (newspapers, magazines and other periodicals) that were the prime vector for the distribution of news, information and entertainment; film, radio and television all had their effects (television notably contributing to the extinction of most afternoon newspapers) but generally, much of the established print media and what was then the “new media” managed a form of peaceful co-existence that was sometimes synergistic, newspaper proprietors and editors quickly expanding their coverage of what appeared on television because that was what their readers wanted, some buying the copies for no other reason.  In those jurisdictions that allowed the same corporation to publish newspapers and operate television stations in the same market, the techniques of cross-promotion became highly refined.

Unlike many mass-produced products, selling more newspapers did not necessarily increase profits; it was a matter of what class of readers were attracted.

Newspapers and magazines were historically unusual because the cover (or even subscription) price charged often would not be enough to pay for the paper alone, let alone the overall cost of production & distribution.  What covered the costs and provided centuries of sometimes vast profits was advertising revenue and although readers tended to think of themselves as buying “a product”, in reality they were the product being delivered to advertisers, exactly the same strategy that works so well for Facebook, TikTok etc.  However, an additional layer of complexity for the print media was that unlike a manufacturer of widgets, increasing sales did not always translate to greater profits.  It’s true the accountants at the widget factory also had to calculate if the extent of additional demand made worthwhile an investment in increased production (ie a night shift, an additional production line or factory etc) but one simplicity was that every dollar paid by a widget buyer (rich or poor) translated on the balance sheet in the same way.  What made print titles unusual was not all buyers were created equal and while the dollars paid by poor people for their newspapers were banked in the same way and had the same nominal value, they weren’t of necessity “worth having” because selling newspapers to the poor (ie of a lower socio-economic class) could be counter-productive for the business model (ie the more you sold to them, the greater the loss).

In the West, mainstream newspapers by the mid twentieth century had become polarized, the “popular” (ie tabloid) titles at one end and the “quality” press (ie broadsheet) at the other.  Because commercial success depended on being able to deliver to advertisers the “right” readers, an industry of market research emerged to perfect the analysis of working out which titles delivered the “right audience at the lowest cost”.  This research was both quantitative & qualitative because it mattered much to advertising agencies whether a title’s buyer lived in the south east, owned two cars, played golf on Saturdays and took an annual overseas holiday or lived in the north, took the bus to a football match on Saturdays and never left the country.  In many ways, they were separate populations and while both demographics might be attractive to those wishing to advertise products, in many cases they’d be different products and in some, exclusive to each.  By combining this data with advertising rates, agencies were able to work out for their clients which media (print, radio, television etc) could deliver the desired market segment at the cheapest rates.  In the case of national newspapers, the segmentation that mattered most was social class and what evolved in the UK was a metric to handle these calculations.  Developed by the industry collective, JICNARS (Joint Industry Committee for National Readership Surveys, a body owned jointly by publishers, advertisers & agencies), because the occupation of a household’s main breadwinner (chief earner) largely determined the spending pattern of that household, social class was determined primarily the their jobs and for this purpose there were six classes:

Class A: The upper middle class (by the mid 1970s in the UK around 20% of all households) with the chief earner (head of the household) typically a successful businessman, professional (lawyer, doctor, chartered accountant etc) or senior civil servant, living in a large detached house or high-priced apartment.  At the time, that class included headmasters of large public (ie private) schools, executives near board level in large companies, leading figures in local government, newspaper editors, senior journalists, professors and Church of England bishops.  As that list indicates, by the 2020s, the composition of Class A shifted a bet.  For the JICNARS’s purposes, the “upper class” (the so-called “1%”) were included in Class A.

Class B: The middle class, then some 10% of households.  These were often people holding “senior” positions who were financially stable and living lives of “quiet respectability” and although with neither the incomes or accumulated wealth (or, not infrequently, debt) of the Class A members, the significance was that in manners and cultural matters, their tastes and habits often overlapped, meaning their attention was sought by the same advertisers.  The Class B membership included vicars, headmasters of smaller schools, senior executive officers in the civil service, university lecturers, matrons of smaller hospitals, pharmacists, directors of smaller companies and qualified librarians in charge of smaller libraries.

Class C1: Just over 15% of households, the C1 families were the lower middle class, trades-people (employed or self-employed) and non-manual workers, “white-collar” workers such as articled clerks, owners of small businesses, clerks, typists, telephonists, curates and nurses.  A recent trend has been a marginalisation of the white collar component of the C1s by a number of factors, most obviously technology although this is spreading upwards to B and even A more than downwards.  Of the trades, despite recent rises in their economic value to advertisers, they’re considered culturally static so while their purchasing power has increased, they don’t identify with AB tastes.

Class C2: Intriguingly, many of those in Class C2 (about a quarter of households) enjoyed higher incomes than many in the C1 cohort and this was because, as the skilled working class, their economic value was higher because they contributed directly (and measurably) to productivity in a way an accountant’s clerk did not.  The C2 membership included foremen, fitters, knitters, plumbers, shop assistants with supervisory responsibilities, pastry-cooks and prison officers.

Class D: Although it probably wasn’t true statistically, for the purposes of the JICNARS, those is Class D were considered all manual workers, semi-skilled or unskilled; that didn’t mean the latter had no skills, it meant to an economist those skills could be quickly learned and required no formal education or structured training.  Some 20% of households were in Class D and typical employment profiles would include labourers, fishermen, bus conductors, traffic wardens and window cleaners.

Class E: Some 10% of households, the Es operated at the “lowest level of subsistence” and survived through precarious, low-paid employment, petty crime and transfer payments; they would now be classed as “welfare-dependent”.  Although the membership was diverse, the JICNARS for illustrative purposes listed migrants, those with substance abuse issues, families of old age pensioners, widows and those dependent on social security.

Predictably, the 30%-odd of the population in Class A & Class B tended to buy the “quality” papers, titles like the Financial Times, The Times, The Daily Telegraph and The Guardian collectively drawing almost half their readership from the ABs, this declining to around 40% for the Sunday editions.  What this affluent readership did was attract high-priced advertising, enabling the titles to remain profitable despite a low cover price and circulations that were tiny compared with the mass-market tabloids.  Of note too is that it was these publications (along with The Economist (a newspaper that looks like a glossy magazine) that were most read by decision makers in government and industry.  So, it was the quality newspapers that tended to provide informed discussion on public issues, political affairs, business and the arts; although the record of their influence on public policy was patchy, what they tended to do was “set the agenda”, another attraction for advertisers.

What made the pre-internet newspaper business unusual was that there was sometimes a conscious attempt to reduce sales, a discussion usually not heard in boardrooms or among members of management committees.  In 1968, The Times had embarked on a major promotional drive and, using conventional techniques, sales indeed did spike and that was most pleasing until the research revealed some 60% of its readers were now in the undesirable C1, C2, D & E classes, something the advertising agencies to quick to notice.  Accordingly, the paper’s editorial direction shifted back, ensuring as many as possible of the intruders were shed and the bias towards the AB was restored.  Profitability was thus also improved because with each copy of The Times sold at a nominal loss (based on the cost of production & distribution), selling more made sense only if the rising readership attracted more high-value advertising.  With the less desired classes forming a majority of the leadership, not only were the traditional advertisers less attracted, those seeking to reach the C1, C2 and D classes (few except tobacco companies and their ilk chased the E class) were not willing to pay the high-rates charged by the Times.  The Times did not repeat the mistake and that different news appeared in different papers to attract different audiences was hardly surprising for as Evelyn Waugh (1903-1966) put it in Scoop (1938): “They all have different policies, so of course they have to give different news.”

Nye Bevan and his wife Jennie Lee (1904–1988), London, 1934.

Waugh’s point of course can be considered as a matter of both cause and effect because whatever might happen on a publications profit & loss statement, there are also political consequences.  Until scared off, more than one government in the post-war years proposed increasing public expenditure in a way that would increase the burden only on taxpayers earning 2-3 times the national average and, without exception, these have been criticized by the “quality” press, usually on the basis not of such a fiscal package being “unfair” but that it would “alienate the political centre”.  As the JICNARS understood, in electoral terms, this was highly improbable because only about 10-12% of the population would lose out in such a redistribution but that sliver of the electorate was in the AB Class at the centre of the quality press’s readership and this dictated the response.  In his book In Place of Fear (1952), the Welsh Labour Party politician Aneurin "Nye" Bevan (1897–1960) pondered: “How can wealth persuade poverty to use its political freedom to keep wealth in power? Here lies the whole art of Conservative politics in the twentieth century.”  As political parties came to understand, it was possible to convince the poor to vote against their own economic interests if the “culture wars” dangled before their eyes could be made to seem enough of a threat, thus the weaponization in the US of guns, God, pickup trucks, trans rights, abortion, gay marriage and much else.