Rubber

Rubber (pronounced ruhb-er)

(1) Also called India rubber, natural rubber, gum, gum elastic, caoutchouc, a highly elastic solid substance, light cream or dark amber in color, polymerized by the drying and coagulation of the latex or milky juice of rubber trees and plants, especially Hevea brasiliensis and Ficus species.  In pure form, it is white and consists of repeating units of C5H8.

(2) A material made by chemically treating and toughening this substance, valued for its elasticity, non-conduction of electricity, shock absorption, and resistance to moisture, used in the manufacture of erasers, electrical insulation, elastic bands, crepe soles, toys, water hoses, tires, and many other products.

(3) Any of a large variety of elastomers produced by improving the properties of natural rubber or by synthetic means

(4) Of various similar substances and materials made synthetically.

(5) A casual term for an eraser of this (or other) material, for erasing pencil marks, ink marks, etc.

(6) Slang term for a rubber tire or set of rubber tires (usually in motorsport).

(7) A term for water-resistant shoe covers, galoshes, gumboots, wellington boots or overshoes (US & Canada).

(8) An instrument or tool used for rubbing, polishing, scraping; also applied to the person using this device.

(9) Slang term for a person who gives massages; masseur or masseuse.

(10) In baseball, an oblong piece of white rubber or other material embedded in the mound at the point from which the pitcher delivers the ball.

(11) Slang term for a male contraceptive; condom.

(12) In certain card games such as bridge and whist, a series or round played until one side reaches a specific score or wins a specific number of hands.

(13) In competitive sport, a series consisting of a number of games won by the side winning the majority; the deciding game in such a series.  Also called rubber match, especially a deciding contest between two opponents who have previously won the same number of contests from each other.

(14) One employed to rub (usually rub-down) horses.

(15) In mechanical engineering, the cushion of an electric machine (obsolete).

(16) In slang, a hardship or misfortune (archaic).

1530-1540: From the Middle English rubben, possibly from the Low German rubben & rubbeling or the Saterland Frisian rubben.  The alternative etymology suggests it’s of North Germanic origin, a form such as the Swedish rubba (to move, scrub), all from the Proto-Germanic reufaną (to tear).  It was cognate with the Saterland Frisian rubje (to rub, scrape), the Low German rubben (to rub), the Low German rubblig (rough, uneven), the Dutch robben and rubben (to rub smooth; scrape; scrub), the Danish rubbe (to rub, scrub) and the Icelandic & Norwegian rubba (to scrape).  An agent-noun from the verb rub, the construct is rub + -er.  The –er suffix is from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought usually to have been borrowed from the Latin -ārius.  It was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -(ā)tor, from the primitive Indo-European -tōr.

Burning rubber.  1970 Plymouth Hemi Superbird, a replica of the race cars used in NASCAR’s Grand National series that year.  One of these won the 1970 Daytona 500 but the sanctioning body changed the rules for 1971, limiting the engine capacity for cars with the wild aerodynamic modifications to 305 cubic inches (5.0 litres) while allowing others to continue to use the full 430 (7.0).

The meaning "elastic substance from tropical plants" (short for India rubber) was first recorded in 1788, having been introduced into Europe 1744 by French scientist Charles Marie de La Condamine (1701–1774) and so called because it originally was used as an eraser, having proven its utility for erasing the strokes of black lead pencils; for a time it was known also as the “lead-eater”.  Use to describe the waterproof overshoe is US English from 1842, the slang sense of "condom" unknown before the 1930s.  The sense of a "deciding match" (later any match) in a game or contest is from the 1590s and and may have a wholly different etymology.  The rubber stamp in the literal (noun) sense is from 1881, the figurative use to describe and “individual or institution with formal authority but no power" was noted from 1919; the verb in this sense used first in 1934.  Rubber cement is attested from 1856 (having existed since 1823 as India-rubber cement).  The rubber check (to describe one which bounces) is from 1927.

Lindsay Lohan in wetsuits, the one in pastel blue with pops of yellow, pink & royal blue by Cynthia Rowley was worn in the short film First Point (2012); it used the motif of a stained glass window.  It was made from a 2 mm fiber-lite neoprene, a synthetic rubber of the family polychloroprene, dating from 1930 and produced by polymerization of chloroprene.  Wetsuits maintain body-heat by trapping a thin layer of water between the neoprene and the skin, the thing gaining its name from the wearer being always wet, the body's heat warming the trapped water which is why a wetsuit must be tight, otherwise the gap will be too wide and heat will dissipate.

Harvesting Rubber.

The Dead Rubber

A dead rubber in a sports series is a game, the result of which cannot affect the outcome of a series.  Thus, if one side is 3-0 up in a five match series, the remaining two games are dead-rubbers.  The origin of rubber as descriptor of a game is unknown but consensus is it’s probably the notion from bridge that when one pair is 1-0 up, if the opposing pair win the next deal, that “rubs out” the earlier advantage and the vernacular form to emerge describing this was likely “a rubber”.  To this day, the most popular form of bridge is known as rubber bridge.  The word in its original form certainly had nothing to do with the rubber extracted from trees.  Both Dr Johnson's Samuel Johnson (1709-1784) dictionary (1755-1756) and John Kersey the younger's earlier (1702-1708) works express no doubt the term comes from the word rub and includes the meaning “to play rubbers, or a double game at any sport”.  The sports recorded as being counted in rubbers are those where there are a number of rounds, deals or games within the one match or series such as bowls and bridge.  Both make it clear rubber in the context of sport is derived from “to rub out”.  A more speculative explanation for the etymology is from the sixteenth century English game of lawn bowling.  Somewhat similar to bocce ball, the object of lawn bowling is to roll wooden balls across a flat field toward a smaller white ball so they stop as close as possible to the smaller ball without hitting it.  Theory is that the term refers to two balls rubbing together, a game-losing mistake although it’s just as likely that, as in bridge, it references the final game's potential to "rub out" or the opposing team’s earlier score.

Sneaker

Sneaker (pronounced snee-ker)

(1) A high or low shoe, notionally intended to be worn when playing sport or other recreational activities, usually with a rubber or synthetic sole and uppers of canvas, leather or a synthetic material (sold as “a pair of sneakers”).

(2) One who sneaks; a “sneak”.

(3) A vessel of drink (a now archaic UK dialect form).

(4) A large cup (or small basin) with a saucer and cover (Indian English, now largely archaic).

(5) In biology, as “sneaker male”, a male animal which pretends to be a female to get close to a female, thereby increasing their chance of mating.

(6) In marine hydrology, disproportionately large coastal waves which can without warning appear in a wave train.

1550s: The construct was sneak + -er.  The origin of sneak is uncertain.  It may be from the thirteenth century Middle English sniken (to creep, to crawl), from the Old English snīcan (to creep, to crawl), from the Proto-West Germanic snīkan, from the Proto-Germanic sneikanan or snīkaną (“to creep, to crawl”) which is related to the root of both snail & snake.  Similar forms include the Danish snige (to sneak), the Swedish snika (to sneak, hanker after) and the Icelandic sníkja (to sneak, hanker after).   Alternatively, there may be a link with snitch, also of uncertain origin.  Snitch may be an alteration of the Middle English snacche (a trap, snare) or snacchen (to seize (prey)), the source of the modern English snatch.  A parallel evolution in Middle English was snik & snak (a sudden blow, snap).

The alternative etymology is as a dialectal variant of sneak.  The noun emerged in the 1590s as a development of the verb (as implied in “sneakish” in the sense of “creep or steal about privately; move or go in a stealthy, slinking way” and most etymologists have concluded it was probably a dialectal survivor from the Middle English sniken from the Old English snican, from the Proto-Germanic sneikanan.  The –er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought most likely to have been borrowed from the Latin –ārius where, as a suffix, it was used to form adjectives from nouns or numerals.  In English, the –er suffix, when added to a verb, created an agent noun: the person or thing that doing the action indicated by the root verb.   The use in English was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -ātor & -tor, from the primitive Indo-European -tōr.  When appended to a noun, it created the noun denoting an occupation or describing the person whose occupation is the noun.  Sneaker is a noun; the noun plural is sneakers.

Reader's Digest published a number of maps illustrating regional variations in the way things are described in the US.  While they didn't seem to indicate there was a costal v flyover linguistic divide, the Mason-Dixon line did seem to have some influence and there was something of an east-west divide.  One outlier however was "sneakers" which was found predominately to be prevalent only around the north & south Atlantic coasts, the rest of the country preferring "tennis shoes" while there were pockets in the Mid-West where "gym shoes" had traction.  The publication noted their map represented only the dominant form and that all forms (and other) could be found throughout the land.

According to Google Trends, in on-line shopping, while the numbers bounce around, they do so within a range and "sneakers" remains statistically dominant.

The noun sense of sneak as “a sneaking person; person of selfish and cowardly temper and conduct” dates from the 1640s a development from the verb; by 1700 it was used to describe “the act or practice of sneaking”.  The transitive sense of “stealthily to insert” was known by the mid-seventeenth century while that of “partake of or get surreptitiously” dates from 1883.  The phrase “to sneak up (on someone or something)” was in use by 1869.  As an adjective (in reference to feelings, suspicions etc) it was used in the sense of “not openly vowed, undemonstrative” from 1748 while the “sneak-thief” (one who enters through unsecured doors and windows to steal) was first so describe in 1859.  “Sneak previews” were originals viewings of movies held before their public release for friendly critics and others likely to provide helpful publicity, the phrase first used in 1938.

Nike Dunk SB Low Freddy Kruger (US$30,000), a tribute to the villain (or hero; opinions differ) in the Nightmare on Elm Street films, the Nike swoosh a nice allusion to the blades in the famous gloves.

The noun use of sneaker to describe certain rubber-soled shoes was in use by at least 1895 and thus (even if tangentially) linked to the use in the 1590s sense of “a sneak; one who sneaks around”).  The use for shoes was of course based on rubber-soled shoes being essentially noiseless in contrast to those which leather soles which were usually fitted with protective metal heel & toe plates to reduce wear.  A slang term for any soft-soled (usually rubber) shoe was “brothel creeper”, based on the idea that men who frequented such places preferred to do so silently so as not to be conspicuous.  The original term was actually “sneak”, first documented in accounts of prison life in 1862 as prisoners’ slang for both the wardens who at night wore “India-rubber shoes” and the shoes themselves.  The same issue was noted by the Nazi war criminals held in Spandau Prison between 1947-1987.  The prisoners had complained the heavy boots worn by the guards disturbed them but when the authorities issued rubber-soled footwear they found it harder to undertake un-noticed their many surreptitious activities.

There are a number of alternative names for the shoes.  Some are obvious such as “basketball shoes” or “tennis shoes” and “sports shoe” is a classic generic but plimsole has also endured in some places.  That was based on the “Plimlsoll Line” (originally Plimsoll’s Mark) which was a line painted on the hull of British ships to mark the point the waterline was allowed to reach before the vessel was declared overloaded.  It was named after English Liberal MP Samuel Plimsoll (1824-1898), a strident advocate of shipping reforms (many of which were codified in the Merchant Shipping Act (1876) including the “Plimsoll mark”).  Plimsoll came into use in 1907 to refer to rubber-soled, canvas shoe because the band around the shoes holding together the two parts evoked an image of the line on ships.  The spelling quickly shifted to “plimsole” because of the sound association between “soll” and “sole”.  An earlier form was “tacky” (also as “tackie”) which was probably of Dutch or Afrikaans origin, or else from tacky (slightly sticky), a quality associated with rubber, especially before the introduction of vulcanization.  In South Africa, tacky is used not only of rubber-soled shoes but also of car type and often other things made from rubber.

Lindsay Logan, nueva embajadora de Allbirds (the new Allbirds ambassador), possibly on a Wednesday.

In 2022, Allbirds appointed Lindsay Lohan as an ambassador for its "Unexpected Athlete" campaign, focusing on her for the new limited edition of its most successful sneakers (they seem to prefer "running shoe") to date, the Tree Flyer.  The promotional video issued for the announcement was nicely scripted, beginning with Ms Lohan’s perhaps superfluous admission that as an ambassador for running “I am a little unexpected" before working in a few references to her career in film (showing again a rare sense of comedic timing), fondness for peanut butter cookies and the odd social media faux-pas, many of which she's over the years embraced.  The feature shoe is the "Lux Pink" which includes no plastics.  As a well-known car driver and frequent flyer who has for years lived in an air-conditioned cocoon in Dubai, it’s not clear how far up the chart of conspicuous consumption Ms Lohan has stamped her environmental footprint but US-based footwear and apparel company Allbirds claims its design, production & distribution processes are designed to make its products as eco-friendly as possible.  It is a certified “B Corporation”, a system of private certification of for-profit companies of their "social and environmental performance" conferred by B Lab, a non-profit organization which aims to provide consumers with a reliable way to distinguish the genuinely environmentally active from those which cynically “greenwash”.

Lindsay Lohan, Allbirds “Unexpected Athlete Ambassador”.

They’re known also as “gym shoes”, “leisure shoes”, “sandshoes”, “kicks”, “trainers”, “training shoes” and running shoes and in Australia, until the 1990s, one big-selling (and still manufactured) model (the Dunlop Volley) almost universally known as “the Dunlop” and shoe shops do document the difference between “basketball shoes” and “basketball boots”, the latter with an upper built higher to afford greater protection for the ankles.  Interestingly, sneakers (however described) have become something of a cult and many expensive variations are available although analysts see to believe much of the price-tag is can be attributed to profit rather than development or production costs and, like the luxury handbag market, there are claims of “limited availability” and “restricted customer list” but most conclude that usually the only “limit” is demand although some genuine short production runs have been verified, usually for promotional purposes.  They’ve become also an item frequently stolen and among certain demographics, being assaulted so one’s sneakers can be stolen is a not uncommon experience.  Somewhat related to that cultural phenomenon has been the emergence of an after-market for “collectable” or “vintage” sneakers never to be worn and preferably still in their original packaging.  The record price paid at auction is apparently US$2.2 million but some new sneakers associated with celebrities list at as much as US$25,000, intended presumably endlessly to be traded as collectables rather than worn, much in the manner of some of the rarest exotic cars which even the manufacturers admit are produced for just that market.

Latex

Latex (pronounced ley-teks)

(1) A sometimes colorless, sometimes milky liquid containing protein, starch, alkaloids etc in certain plants, which exists in plants such as milkweeds, euphorbias, poppies, or the plants yielding India rubber, that coagulates on exposure to air.

(2) In chemistry, a suspension of synthetic rubber or plastic in water, used in the manufacture of synthetic rubber products.

(3) In industrial chemistry, a manufactured emulsion of synthetic rubber or plastic droplets in water that resembles the latex of plants. It is used in paints, adhesives, and synthetic rubber products.

(4) A general term, used as noun or adjective for latex products.

(5) In ancient medicine, clear liquid believed to be a component of a humor or other bodily fluid, especially plasma and lymphatic fluid (obsolete).

(6) In computing, as LaTeX, a digital typesetting system for mathematical and scientific formulae layout, based on the code of TeX.

1655–1665: From the Medieval Latin latex (genitive laticis) (clear fluid which is part of a humour or bodily fluid), a variation of the Classical Latin latex (water; liquid, fluid) which may be from the Ancient Greek λᾰ́τᾰξ (látax) (dregs or a drop of wine), from the primitive Indo-European root lat (wet; moist) but etymologists note the semantic shift from "drop of wine" to "water" is undocumented and may indicate origins from separate languages.  It’s also speculative that the Old & Middle Irish laith (liquid; beer), the Old High German letto (clay, loam), the Welsh llaid (mud, mire) & llad (beer), the Proto-Celtic lati-, Proto-Germanic ladjō-, the Old Norse leðja (mud, dregs), the Lithuanian latakas (pool, puddle) and the Old Norse leþja (filth) are related.

Demask Latex Shop, Zeedijk 64, 1012 BA Amsterdam, The Netherlands.

From 1835 the word was used in the sense of "the milky liquid from plants", the meaning "water-dispersed polymer particles" as used in rubber goods, paints and other industrial products) dating from from 1937.  Latex was first noted as an adjective in 1954 as a popular (and more convenient) substitute for the classically correct laticiferous.  Thoughtfully, the developer of LaTeX (the TeX-based digital typesetting system) provided a pronunciation guide, the final consonant of TeX pronounced similar to loch or Bach.  The letters of the name represent the capital Greek letters Τ (tau), Ε (epsilon), and Χ (chi), as TeX is an abbreviation of Ancient Greek τέχνη (tékhnē) (the root word of "technical").  Inevitably however, English speaking nerds who haven't read the guide often pronounce it tek.  The noun latexosis is used to refer to an abnormal flow of latex from a plant.  Latex is a noun & adjective; the noun plural is latexes.

Notes on Latex

Latex is a natural material that requires special care not necessary for fabrics. It is sensitive to external factors that cause tearing, discoloration or weakening.

What to avoid

Oil: Oils will degrade latex so avoid any contact with oil-based fluids or solvents, hand creams, grease, leather etc. Always handle latex with clean hands.

Metal: Latex will react with copper, brass and bronze, resulting in stains; even handling these metals before touching light colored latex may result in discoloration.

Sunlight, heat and humidity: Exposure to sunlight or other UV light sources will cause white patches where the color has been bleached, dark colors being especially prone to this.  Exposure to heat and humidity may result in discoloration or degradation.  Latex is flammable and should not be exposed to raised temperatures; this includes radiators, heat sources and tumble dryers.

Rita Ora in Latex, London, January 2023.

Sharp objects:  Any sharp object can puncture or tear latex so observe particular caution with long fingernails; those required frequently to handle latex are recommended to wear cotton or latex gloves.

Flame:  Latex is flammable; it must not be exposed to flame.

Ozone: Ozone is produced from oxygen by UV-radiation from the big industrial fluorescent lamps.  Prolonged storage without a protecting bag will lead to damage not unlike sunlight, the consequences being discoloration and brittleness.

Polishing

Latex can be rendered in a matte or polished finish.  To achieve a shine, coat surface in a silicone lubricant or other latex polish; this may be sprayed or spread, either with bare hands or a soft, lint-free cloth (Don't rub too hard; this can damage latex.  With transparent latex, applying the liquid to both sides will enhance the transparency.

Lindsay Lohan in Latex, 2020.

Cleaning

Latex should regularly be cleaned by rinsing well in warm water.  Some manufacturers recommend using a mild soap, while others suggest only water, the general principle being to follow their recommendations.  To dry, hang on a plastic or wooden hanger or lay flat; latex can be wiped gently with a soft towel to decrease drying time if desired.  When one side is dry, turn inside out and let the other side dry.  When completely dry, separate any latex that has stuck together and lightly dust with talc powder to prevent any further sticking (manufacturers caution against using liquids for this purpose).

Storage

Prepare latex for storage by washing, drying and lightly powdering as described in the cleaning routine.  Ideally, latex should be kept in a black plastic bag in a cool, dry place.  Light and dark pieces of latex should not be stored in direct contact as this can cause discoloration of the lighter.

A latex crop top appended to Duran Lantink's (b 1998) fall 2025 Duranimal collection, Paris Fashion Week, March.  Although technical details weren't provided, based on the realistic "jiggle" achieved, the "garment" may have included "ballistics gel" in the critical elements.

Especially since the ratio of fabric to flesh on red carpets shrunk during the last two decades, critics and the public alike have become jaded, shock and surprise harder to achieve on the catwalk.  However, at Paris Fashion Week 2025, what had become elusive with fabric and flesh and was achieved with latex, a male model appearing in a gender-bending top during the presentation of Dutch designer Duran Lantink's (b 1998) fall 2025 Duranimal collection.  What turned out to be the most publicized item in the Palais de Tokyo Room wasn’t the collection of pieces featuring bold animal prints with striking silhouettes, but one never to be in any high street catalogue, a flesh-colored torso with a pair of realistic, jiggling, prosthetic breasts worn by male model Chandler Frye.

Tit for tat: Mica Argañaraz strutting in latex T-shirt.

What the male mode wore was, in design terms, a crop top, albeit one with untypical choices in material and construction, and the companion piece was worn by model Mica Argañaraz: a T-shirt also in skin-tone latex, molded in the form of an idealized male torso, something like those the sculptors of Antiquity once carved in marble.  Both were on display on a catwalk which snaked around a maze of cubicles filled with headset-wearing workers shuffling and stapling papers, something which may have had some thematic connection which what was on show although no explanation was provided.  While the T-shirt seems to have provoked few comments, there were criticisms of the latex boobs, usually in some way an objection to the objectification of the female body (something generally thought a battle long lost) while others denied this could possibly thought “fashion” which was about as pointless an observation as any of those by the many who over the years have dismissed porcelain urinals, drip paintings and such as “not art”.  When asked about the use of a woman’s body as a “costume” (nobody asked about the make torso), Mr Lantink replied it was “…about cosplay, it’s playing with bad taste, it’s about form. Every season, we’re trying to sort of surprise ourselves with how can we change an original piece into something that we find interesting”, adding: “And we’re gonna do whatever the fuck we want because we’re free.”

Whitewall

Whitewall (pronounced hwahyt-wawl or wahyt-wawl)

(1) A tyre (or tire), almost always pneumatic, with a sidewall with a white circular line of varying widths.

(2) Having white sidewalls (of a tyre).

(3) In US military use, a hair cut with a closely cropped back and sides and the hair on the top of the head left longer.

(4) In UK dialect (Northamptonshire), the spotted flycatcher (the bird so-called because of the white color of the under parts).

1950–1955: The construct was white + (side)wall.  White pre-dates 900 and was from the Middle English whit & hwit, from the Old English hwīt (whiteness, white food, white of an egg (and in late Old English “a highly luminous color devoid of chroma”)), from the Proto-West Germanic hwīt, from the Proto-Germanic hwītaz, from the primitive Indo-European ḱweydós, a by-form of ḱweytós (bright; shine). It was cognate with the German weiss, the Old Norse hvītr and the Gothic hweits; akin to wheat.  The idea of the “whites of the eye” was known in the late fourteenth century while the use of the term “white man” emerged in the late 1600s.  Wall pre-dates 900 and was from the Middle English wal, from the Old English weall (wall, dike, earthwork, rampart, dam, rocky shore, cliff), from the Proto-West Germanic wall (wall, rampart, entrenchment), from the Latin vallum (wall, rampart, entrenchment, palisade), from vallus (stake, post), from the primitive Indo-European welH- (to turn, wind, roll).  It was likely conflated with waw (a wall within a house or dwelling, a room partition), from the Middle English wawe, from the Old English wāg & wāh (an interior wall, divider).  It was cognate with the North Frisian wal (wall), the Saterland Frisian Waal (wall, rampart, mound), the Dutch wal (wall, rampart, embankment), the German Wall (rampart, mound, embankment) and the Swedish vall (mound, wall, bank”).  The forms white wall & white-wall are also used.  Whitewall is a noun & adjective; the noun plural is whitewalls.

Wide whitewalls on 1953 Packard Caribbean Convertible (left), narrow whitewalls on 1967 Mercedes-Benz 600 (centre) and triple whitewalls on 1966 Cadillac Coupe De Ville (right) (there were also double whitewalls).

Whitewall tyres became available in the early years of the twentieth century but it wasn’t until the 1930s they became a noted feature on luxury cars sold in the US and, in the way these things work, they were soon also an option on lower-priced models although, being relatively expensive and offering no functionality, the take-up rate was low.  The very existence of the whitewall was, stylistically, something of a throwback because the earliest pneumatic tyres were an off-white, the color of the natural rubber formula and the manufacturers soon added a zinc oxide to the mix for no reason other than producing a bright white which was more appealing in showrooms.  Given the unsealed roads of the era, the stark white didn’t long last in use and tyres quickly degenerated to a “dirty beige” and although “tyre cleaning” products were available, it was a sisyphean task and presumably few persisted.  In 1910 the BF Goodrich Company began adding carbon black to its various formulae after tests confirmed this added strength and durability to the rubber.  Rapidly the technique was adopted by the industry although because carbon black was an additional input cost, some tyres were produced with the additive used only for the portion of the rubber used for the tread surface, meaning the sidewalls remained white.  The first whitewalls were thus a product of cost-cutting and it’s an irony the look would more than a decade later be picked up as a marker of wealth and luxury although the commercial “whitewalls” would be a strip of white rubber added during the manufacturing process to an all-black carcass.  As a “discovery” the whitewall can be thought serendipitous.

Lindsay Lohan on the cover of Whitewall magazine, Fall / Autumn 2012 edition.  The photograph was Lindsay Lohan V by Richard Phillips (b 1962).  By magazine standards, the predominately black & grey cover was unusually dark but this was a deliberate editorial choice.  New York-based Whitewall magazine was founded in 2006 by Michael Klug (b 1978) who remains publisher & editor at large.  Whitewall is described as a publication for creative communities, bringing together art, design, fashion & lifestyle, with a focus on sustainability and diversity, offering a platform for the queer, trans and those identifying as BIPOC (Black, Indigenous, Persons of Color).

Raised-letter tyre on 1969 Ford Mustang Mach 1 (left) and red-line (later, there would be blue-line, yellow-line etc) tyre on 1966 Pontiac GTO (right).  The BF Goodrich Radial T/A (left) was valued by road-racers because it was discovered as the tread wore it behaved with characteristics which were similar to a racing "slick".  For a while, worn T/A Radials became a handy revenue earner for tyre shops.

The whitewall became more popular in the late 1940s until the Korean War (1950-1953) caused a squeeze on rubber supplies but once the peacetime returned, so did the whitewall and the width grew, often measuring 2½-3 inches (65-75 mm), something made possible by the physical size of tyre sidewalls increasing during the 1950s.  The perception now is the fashion was very much a US taste and while there’s some truth in that, American culture in the 1950s exerted a great influence and whitewalls were seen in Europe, Australia and Japan and for some reason the Italian fashion magazines seemed particularly taken with them for their photo-shoots.  Curiously, the US industry seemed to lose interest in whitewalls between 1961-1963, just as the wild fins of the era suddenly vanished although there was a period of transition, the “standard” whitewall shrinking to a width of 1 inch (25 mm) and sometimes less.  During the 1960s, although whitewalls remained a fixture on the more up-market mainstream vehicles the preferred look for high-performance machinery (it was the “muscle-car” era) was the “raised letter” tyre which spelled out the manufacturer’s name and often model of tyre, the free advertising greatly pleasing.  At the same time, the muscle car circle developed a taste for “red-line” tyres” which featured a thin red strip.

US actress Mamie Van Doren (b 1931) cleaning her Jaguar XK120 OTS (open two seater (ie roadster) 1948-1954), paying special attention to the whitewall tyres.  For those who need advice on such matters, Longstone Tyres has published a guide.

In the collector community there are factions for whom whitewalls are a thing (for some, verging on a fetish) and according to these experts, the most common mistake is to use a product like ArmorAll’s various tyre cleaners (ArmorAll’s stuff usually a good choice for many surfaces) which, because of the chemical composition, tend to draw the carbon from the black rubber of the tyres, permanently staining the whitewalls with a yellowish hue.  For generations the preferred cleaning product was Westley’s Bleche Wite but, after a corporate takeover, the ingredients were in some way changed and the reputation suffered, the product later replaced.  Among disgruntled ex-customers, the theories explaining all this included corporate greed and some (unspecified) intervention by the EPA (Environmental protection Authority).  Containers of Westley’s Bleche Wite (those with the original chemical composition) now trade on the internet at multiples of their original price, in the manner of bottles of “original” Absinthe dating from the days when it was in many places banned although, unlike the “green fairy”, most of the cleaning spray is probably authentic.  There seems not now a consensus about what’s the nest cleaning product and some even suggest good results can be obtained by using a mix of baking soda or plain white toothpaste with warm water.

Sir William Lyons (1901–1985) presenting the Jaguar E-Type to the press pack, Geneva, March 1961 (left) and a 1961 publicity shot for the US market release (right).  In the US market, Jaguar had long made the whitewalls optional for the XK sports cars but there, most of the E-Type's (often called XK-E or XKE in the US) publicity material featured whitewalls.  The fad soon faded although narrow whitewalls were still available until 1975 when the last E-Types were sold.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color saturation being "enhanced" in pre-production editing; Vogue's artists made models thinner and cars shinier.  Although never quite as popular in Australia, the UK & Europe as they were in the US, whitewalls until the 1980s were not a rare sight in these places and buyers were seduced also by that other American intrusion, the vinyl roof, something more of a crime against good taste than any whitewall.

1952 Ferrari 212 (which the factory supplied with an up-rated 225 engine) Barchetta by Touring Superleggera (left) and 1974 Mercedes-Benz R107 (450 SL).

The Ferrari was a gift from Enzo Ferrari (1898-1988) to Henry Ford II (1917–1987) and was the last non-racing Ferrari bodied by coachbuilder Carrozzeria Touring Superleggera.  The whitewall tyres were fitted especially for US delivery and Ford used the car during its evaluation process for the 1955 Thunderbird which picked up styling cues including the hood (bonnet) scoop and egg crate grille.  The Mercedes-Benz 450 SL illustrates just how jarring whitewalls can be if used on vehicles not suited to their presence.  On the early R107s (1971-1989) and C107s (the SLC, 1971 1981), thin whitewalls were sometime fitted to US market cars and even then there was comment about they really didn’t suit.  On the 450 SL pictured, the error is compounded by the fitting of the “chrome” wheel arch trims.  This was an unfortunate trend (which spread also to Jaguar, BMW and beyond) which began with their appearance in 1963 on the Mercedes-Benz 600 (W100, 1963-1981) but on the original they were of metal whereas the aftermarket ones were almost always anodized plastic. 

Nerf

Nerf (pronounced nurf)

(1) A device, traditionally metal but of late also rubber or plastic, attached to the front or corners of boats or road vehicles for the purpose of absorbing impacts which would otherwise damage the device to which they’re attached.

(2) A slang term in motorsport which describes the (intentional) use of part of a vehicle to nudge another vehicle off its course; used also to describe the almost full-length protective bars used in some forms of dirt-track (speedway) racing (although the term may have be retrospectively applied, based on the use on hot-rods).

(3) As a trademark, the brand name of a number of toys, often modeled on sports equipment but made of foam rubber or other soft substances.

(4) In video gaming, a slang term for reconfigure an existing character or weapon, rendering it less powerful.

(5) By extension from the original use at the front and rear of 1950s hot rod cars and in motorsport, the name adopted (as nerf bar) for a step to ease entry and exit on pickup trucks or sport utility vehicles (SUV) and known also as step rails, step tubes, step bars or truck steps; also sometimes used to describe the extended foot-rests used on some motorcycles.

(6) As "nerf gun", a toy which fires foam darts, arrows, discs, or foam balls; the class is based on the original "Nerf Blaster" by Hasbro.

Circa 1955: Apparently an invention of US (specifically 1950s Californian hot-rod culture) English, the source of the word being speculative.  The later use, in computer-based gaming, etymologists trace (though there is dissent) from the primitive Indo-European mith- (to exchange, remove) from which Latin gained missilis (that may be thrown (in the plural missilia (presents thrown among the people by the emperors)), source (via the seventeenth century Middle French missile (projectile)) of the English missile ((1) in a military context a self-propelled projectile whose trajectory can sometimes be adjusted after it is launched & (2) any object used as a weapon by being thrown or fired through the air, such as stone, arrow or bullet).  Nerf is a noun & verb, nerfed is a verb & adjective, nerflike is an adjective and nerfing is a verb; the noun plural is nerfs.  The adjectives nerfish & nerfesque are non-standard.

In English, the meaning of words has much been influenced by them being re-purposed or adapted.  It was a democratic form of linguistic evolution and like the animal and vegetable species which have inhabited Earth, some meanings flourished, some survived only in a tiny niche and others went extinct; it was all determined by popular use.  Being historically an oral process, much of the churn over the centuries was lost but a still unappreciated aspect of the Urban Dictionary project is that it’s creating a record of how people are using words in novel ways.  The definitions are submitted by users and while some variously are (1) fanciful, (2) speculative or (3) an attempt to make a slang meaning “happen” (in the “fetch” sense), as in biological evolution, a small number will “catch on” and, at least for a while, enter the vernacular of a sub-set of the population.  Urban Dictionary’s definitions of “nerf” includes the many related to gaming but users claim the word can also mean (1) an individual is “hot”, (2) an individual is “cool” (those can mean much the same), (3) an individual is ugly or socially undesirable, (4) to make worse or weaken (apparently from the use in gaming (especially of weapons) but extended now to “mechanical devices, or personal powers within a business framework”, (5) the act of “cumming up your partner's nostrils after anal copulation” and (6) an individual “sexually attracted to turtles”.  Time will tell how many nerf’s more recent definitions will survive but for sociologists and students of the language, Urban Dictionary will one day be a valuable database. 

Lindsay Lohan holding Herbie's nerf bar, Herbie: Fully Loaded (2005) premiere, El Capitan Theater, Hollywood, Los Angeles, 19 June 2005.

In the US, nerf bars were often fitted to cars with bumper bars mounted lower than were typically found on domestic vehicles.  What these nerf bars did was provide a low-cost, sacrificial device which would absorb the impact the bodywork would otherwise suffer because the standard bumper would pass under the bumper of whatever was hit in an accident.  On a large scale, the idea was in the 1960s implemented on trucks as the "Mansfield Bar", a (partial) solution to the matter (understood since the 1920s) of cars crashing into the rear of trucks, tending increasingly (as bodywork became lower) to “pass under” the rear of a truck's chassis, meaning it was the passenger compartment (at the windscreen level) which suffered severe damage.  The death toll over the decades was considerable and Jayne Mansfield (1933–1967) the most famous victim, hence the eponymy.  Design rules and regulations began to proliferate only in the late 1960s and remarkably as it must seem in these safety conscious times, in the US it wasn't until the early 1970s that cars were required to be built with standardized bumper-bar heights, front & rear.

Nerf bars on a hot-rod.

The suggested etymology is said to account for the application of nerf to gaming where it means “to cripple, weaken, worsen, deteriorate or debuff” (“debuff” a linguistic novelty attributed to gamers) a character, a weapon, a spell etc.  The idea is apparently derived from the proprietary “Nerf” guns, large-scale (often realized in 1:1) toys which fire extremely soft (and therefore harmless) projectiles (al la missilis from the Latin); the Nerfball in 1970 apparently the first.  It doesn’t however account for the use either in motorsport or on hot-rods but the evidence suggests it was the hot-rod crew who used it first, based on an imperfect echoic, thinking the dirt-track (speedway) drivers using the protective bars running along the outside of the bodywork of their vehicles to nudge other competitors off the track and onto the grass were saying “to nerf” whereas they were actually saying “to turf”.  Because the hot-rods became widely known as part of the novel “youth culture” of the 1950s, the specifics of their slang also sometimes entered the wider vocabulary and the bars of the speedway cars, in an example of back-formation, also became “nerf bars”.

A replica AC Shelby American Cobra 427 with naked nerf bars (top) and a real one with over-riders fitted (bottom).

The ultimate hot-rod was the AC Shelby Cobra (1962-1967) of which fewer than a thousand were made, a number exceeded more than fifty-fold by the replica industry which has flourished since the bulge-bodied original was retired in 1967, looming regulations proving just to onerous economically to comply with.  The first Shelby Cobra street cars used nerf bars as attachment points for chrome over-riders but, as a weight-saving measure, the latter were usually removed when the vehicles were used in competition, leaving the raw nerf bars exposed.  The raw look has become popular with customers of the replica versions and, surprisingly, the authorities in some jurisdictions appear to allow them to be registered in this state for street use.

Bumperettes, top row left to right: 1970 MGB Roadster, 1972 De Tomaso Pantera L, 1974 Ford (England) Capri RS3100 and 1968 Ferrari 275 GTB/4 N.A.R.T. Spider.  Bottom row: 1963 Jaguar E-Type Coupé, 1973 Ford (England) Escort RS2000, 1968 Chevrolet Corvette L88 Coupe and 1964 Mercedes-Benz 230 SL.

On production vehicles, what are sometimes mistakenly called nerf bars are actually “bumperettes”, cut-down bumpers which in their more dainty iterations were sometimes little more than a decorative allusion to the weight-saving techniques used on genuine competition cars.  In the days before there were regulations about just about everything, bumperettes were often fitted because they were lighter than full-width units, indeed, Ferrari on some cars built for competition had “fake” bumperettes, thin structures which emulated the appearance of those used in road-going models but which attached directly to the bodywork with no supporting structure beneath.  Ford was one of a number of manufacturers which fitted bumperettes to high-performance variants; they were as much as a styling feature as a genuine weight-saving measure.

Front & rear nerf bars on 1965 Jaguar E-Type in Carmen Red.

The bumperettes on the E-Type were of course attractive but left the curvaceous bodywork vulnerable and the steel fittings were a popular accessory.  The factory never fitted nerf bars to the Series 1 (S1, 1961-1968) cars but a full-width rear bumper appeared on the S2 (1968-1971) and in 1973, for the final seasons in North American (NA) models,  large rubber "dagmars" were grafted (rather unhappily) to the the S3 (1971-1974) but, fortunately for the aesthetic memory, production ceased before British Leyland further disfigured the thing with the sort of battering-ram like structures used for the last years of the MGB and Triumph Spitfire. 

1970 NA model MGB Roadster in BRG (British Racing Green) with after-market 14″ Minator wheels.

The 1970 MGB & MGB GT were unusual in that models exported to NA featured a unique “split” rear bumper (as opposed to purpose-built bumperettes).  The change was a Q&D (quick & dirty) way to comply with new US rules requiring  the license plate (and its lights) be raised to a certain height above the road but on the MGB, the standard, full-width chrome bumper sat exactly where the plate needed to be.  Rather than resign the rear body pressing (an expensive business) British Leyland (then in control of MG) fitted two bumperettes, leaving a gap at the right height for the plate.  The RoW (rest of the world) MGBs continued to use the full-width bumper and NA models in 1971 reverted to one when a solution was devised.  Things would get worse for the MGB for in 1974, globally it was fitted with heavy, ungainly black-rubber faced bumpers, the only (cheap) way the car could be made to comply with US front & rear impact standards.  Because the MGB was by then more than a decade old it was thought it wouldn't remain in production long enough to amortize the investment which would have been required to engineer a more elegant solution but although after 1974 the MGB was heavier, slower and uglier, it remained remarkably popular and the end didn't come until 1980 after more than half-a-million had been built.

The concept of nerf bars as used on hot-rods existed long before the term became popular and can be found in depictions of Greek and Roman ships from antiquity and remain a common sight today, either as a specifically-designed product or simply as old car-tyres secured to the side of the hull and used especially on vessels such as tug-boats which need often to be maneuvered in close proximity to others.  The correct admiralty term for these is "fender" (ie in the sense of "fending-off" whatever it is the vessel has hit).  Manufactured usually from rubber, foam or plastic, there are also companion products, “marine fenders”, which are larger and permanently attached to docks on quay walls and other berthing structures.  Much larger than those attached to vessels, they're best thought of as big cushions (which often they resemble).  The construct was fend + er (the suffix added to verbs and used to form an agent noun); fend was from the Middle English fenden (defend, fight, prevent), a shortening of defenden (defend), from the Old French deffendre (which endures in modern French as défendre), from the Latin dēfendō (to ward off), the construct being dē- (of, from) +‎ fendō (hit, thrust), from the primitive Indo-European ghen- (strike, kill).