Establishment

Establishment (pronounced ih-stab-lish-muhnt)

(1) The act or an instance of establishing.

(2) The state or fact of being established.

(3) Something established; a constituted order or system.

(4) The existing power structure in society; the dominant groups in society and their customs or institutions; institutional authority (ie “the Establishment” in the popular imagination which in this context should be used with an initial capital).  “The Establishment” is a nuanced synecdoche for “ruling class” with the emphasis on a dedication to the preservation of the status quo.

(5) As a modifier, belonging to or characteristic of “the Establishment” (the dominant or hegemonic “power elite” in a field of endeavor, organization etc (“the political establishment”, “the literary establishment” etc) or their “world view” (the “establishment interpretation of history”).

(6) A household; place of residence including its furnishings, grounds etc; a body of employees or servants

(7) A place of business together with its employees, merchandise, plant, equipment etc.

(8) A permanent civil, military, or other force or organization (often used to describe the defined number of personnel, in aggregate or sectionally, the “establishment” being the approved size, composition, and equipment of a unit.  In the military, the word is often modified (peacetime-establisnment, war-establishment, overseas-establishment etc).

(9) Any institution (university, hospital, library etc).

(10) The recognition by a state of a church as the state church.  In Christianity, the church so recognized, the term most associated with the Church of England (and historically the Church of Wales and Church of Ireland).

(11) A fixed or settled income (archaic).

1475–1485: A compound word, the construct being establish + -ment, from the Middle English establishment, stablishment & stablisshement, from the Old French establissement (which endures in Modern French as établissement), from the verb establir.  The noun establishment was from the late fourteenth century verb establish, from the Old French establiss-, the present participle stem of the twelfth century establir (cause to stand still, establish, stipulate, set up, erect, build), (which endures in Modern French as établir), from the Latin stabilire (make stable), from stabilis (stable).  The -ment suffix was from the Middle English -ment, from the Late Latin -amentum, from -mentum which came via Old French -ment.  It was used to form nouns from verbs, the nouns having the sense of "the action or result of what is denoted by the verb".  The suffix is most often attached to the stem without change, except when the stem ends in -dge, where the -e is sometimes dropped (abridgment, acknowledgment, judgment, lodgment et al), with the forms without -e preferred in American English.  The most widely known example of the spelling variation is probably judgment vs judgement.  In modern use, judgement is said to be a "free variation" word where either spelling is considered acceptable as long as use is consistent.  Like enquiry vs inquiry, this can be a handy where a convention of use can be structured to impart great clarity: judgment used when referring to judicial rulings and judgement for all other purposes although the approach is not without disadvantage given one might write of the judgement a judge exercised before delivering their judgment.  To those not aware of the convention, it could look just like a typo.  Establishment is a noun; the noun plural is establishments.

The noun establishmentarian describes “an adherent of the principle of an established church” dates from 1839 which of course begat the noun establishmentarianism (the doctrine of the establishmentarians).  What came first however was antidisestablishmentarianism, every schoolboy’s favorite long word although in scientific English there are constructions longer still and even the most alphabetically prolifically forms in English are short compared to those in languages such as Welsh, German and Maori.  It’s not clear who coined antidisestablishmentarianism but William Ewart Gladstone (1809–1898; prime-minister 1868–1874, 1880–1885, Feb-July 1886 & 1892–1894) used the word in his two volume work The state in its relations with the church (1841), a critique of “the ecclesiastical system established by law” and specifically the status of Church of England; it was a discussion of the implications of disestablishment (the act of withdrawing the church from its privileged relation to the state).  As words, neither establishmentarianism nor antidisestablishmentarianism now much disturb the thoughts of many in England and the only role for the latter has long been as a entry in the internet’s many lists of long, obscure or weird words.  In the narrow technical sense, the curious beast that is the Church of England became “an established church” only after the Act of Settlement (1701) and the subsequent Acts of Union (1707) which formalized the status of the institution, first in England and later Great Britain.  Functionally however, the English church can be considered “established” since the Act of Supremacy (1534) which abolished papal authority in England and declared Henry VIII (1491–1547; King of England (and Ireland after 1541) 1509-1547) Supreme Head of the Church of England, the culmination of a process the king had triggered in 1527 when Clement VII (1478–1534; pope 1523-1534) proved tiresome in the matter of divorce law.  Although other sixteenth century statutes (notably the Act of Supremacy (1558) & Act of Uniformity (1558) which usually are referred to collectively as the “Elizabethan Religious Settlement”) added to the framework, the changes were mechanistic and procedural rather than substantive and simply built upon what had since 1534 been the established “state church” while the eighteenth century acts were essentially codifications which formalized the position in constitutional law.  Legally, little since has changed and 26 Church of England bishops (all appointed by the prime-minister (on the recommendation of the Archbishop of Canterbury)) continue (as the “Lords Spiritual”, their lay colleagues being the “Lords Temporal”) to sit in the House of Lords.

In English, establishment's original fifteenth century meaning was “a finalized and settled arrangement” (ie of income or property) while the sense of “the established church” entered the language in 1731, reflecting what had been the legal position since 1534.  The sense of “a place of business” emerged in the early 1830s while the idea of “a social matrix of ruling people and institutions” was in use as early as the mid 1920s although the phrase “the Establishment” (in the socio-political sense) didn’t enter popular use until the late 1950s, influenced by the publication in 1956 of The Power Elite by US sociologist Charles Wright Mills (1916–1962 and usually styled C Wright Mills).  Mills took a structuralist approach and explored the clusters of elites and how their relationships and interactions work to enable them to exert (whether overtly or organically) an essentially dictatorial control over US society and its economy.  Mills, while acknowledging some overlap between the groups, identified six clusters of elites: (1) those who ran the large corporations, (2) those who owned the corporations, (3) popular culture celebrities including the news media, (4) the upper-strata of wealth-owning families, (5) the military establishment (centred on the Pentagon’s Joint Chiefs of Staff) and (6), the upper echelons of government (the executives, the legislatures the judges, the senior bureaucracy and the duopoly of the two established political parties.  The overlaps he noted did not in any way diminish the value of his description, instead illustrating its operation.

When the establishment fractured: Republican (for Goldwater, left) & Democratic (against Goldwater, right), 1964 presidential campaign buttons, 1964.  This was before the color coding (Republican red, Democratic blue) was standardized in 2000 by the arbitrary choice of the TV networks.

The term “Establishment Republican” (a “moderate” or “liberal” member of the US Republican Party (as opposed to the right-wing fanatics who staged a hostile take-over) emerged in the 1980s to replace “Rockefeller Republican”.  Nelson Rockefeller (1908–1979; US vice president 1974-1977) was the archetype of the “liberal republican” in the decade between crazy old Barry Goldwater (1909–1998) losing the 1964 presidential election and crooked old Richard Nixon (1913-1994; US president 1969-1974) in 1974 resigning from office in the wake of the Watergate scandal.  It was in those years the right-wing began their “march through the party establishment”, a process accelerated during the Reagan (Ronald Reagan (1911-2004; US president 1981-1989) years and the moderates came to prefer the term “Establishment Republican” because Rockefeller was tainted by his association with the north-east, something with less appeal as the party’s centre of gravity shifted to the Mid-West and south of the Mason-Dixon Line.  The few surviving Establishment Republicans are now derided by the right wing fanatics as RINOs (Republicans in name only) and in 2024 the more useful descriptors are probably “pre-Trump Republican” & “post-Trump Republican”.  That linguistic moment may pass but the party at this time shows little inclination of seeking to find the centre ground, a wisdom advocated even by Richard Nixon.  In the pre-Thatcher (Margaret Thatcher (1925–2013; UK prime-minister 1979-1990)) UK, where the existence of “the Establishment” was quite obvious, it was the journalist Henry Fairlie (1924-1990) who popularized the term, explaining the concept as a kind of individual & institutional symbiosis by which “the right chaps” came to control the country’s “levers of power, influence and social authority”, exercised through social connections established between families or at the elite schools such men attended: “By the 'Establishment' I do not mean only the centers of official power—though they are certainly part of it—but rather the whole matrix of official and social relations within which power is exercised. The exercise of power in Britain (more specifically, in England) cannot be understood unless it is recognised that it is exercised socially.”

The Rover P5B, the car of the Establishment

In the UK, the Establishment had survived two world wars, the Great Depression, an abdication and even a couple of Labour governments but, by the 1960s, the acceptance of its once effortless hegemony was being challenged, not because people were becoming convinced by the writings of political theorists but as a consequence of the antics of those from the very heart of the Establishment (the Profumo scandal, the “Cambridge Five” spies et al).  In retrospect, it was the ten-odd years prior to 1973 that were the last halcyon days of the “old Establishment” for after that the UK’s anyway troubled “old” economy stagnated, triggering a series of events, notably the assault on the system from within by the improbable anti-Establishment figure of Margaret Thatcher.  The changes wrought in the last five decades shouldn’t be overstated because what happened was one Establishment was replaced by another and there was a substantial overlap in institutional and individual membership but it’s a very different apparatus from that of the 1960s.

Rover 3.5 Coupé.  Establishment figures preferred the saloon, the (four door) coupé more what used to be called a “co-respondent's” car (ie the sort of rakish design which would appeal to the sort of chap who slept with other men’s wives, later to be named as “co-respondent” in divorce proceedings).

One charming Establishment symbol from those years which are for most not in living memory was the ultimate “Establishment car”, one which while not the biggest, fastest, or most expensive available, possessed the qualities to appeal to the “right chaps”.  The Rover P5 was in production between 1958-1973, running from around the time that old patrician Harold Macmillan (1894–1986; UK prime-minister 1957-1963) told the working class “…most of you have never had it so good” to the last days before the first oil shock ended the West’s long, post-war economic prosperity (although the British experience of that was patchy).  The P5’s presence throughout was somehow reassuring because from its debut it embodied the virtues for which Rovers had during the 1950s come to be valued: solidity, quality, comfort and an indifference to fashions and fads.  The P5 was a presence also in parts of the old British Empire and it enjoyed a following in both Australia & New Zealand, valued because it had an “Establishment air” yet was not flashy like a Pontiac or Jaguar (the mostly badge-engineered Daimlers a remarkably effective piece of product differentiation) or a statement of wealth like a Mercedes-Benz would by the mid-1960s become.

Rover 3 Litre engine schematic.

The P5 was sold originally as the 3 Litre in three releases (Mark 1, 1958-1962; Mark II, 1962-1965 & Mark III 1965-1967), using a 3.0 litre (183 cubic inch) straight-six with an implementation of the “F-head” design in which the inlet valve sat at the top of the combustion chamber with a side-mounted exhaust valve, an arrangement which offered some advantages when designing combustion chambers suited to the lower octane fuel then used in many markets and allowed the use of larger valves than would have been possible with a conventional OHV (overhead valve) arrangement).  The latter was a matter of some significance because the Rover six came from a time when the taxation regime was based on bore diameter, something which resulted in generations of British small bore, long-stroke engines and the 3 litre six was a famously smooth device, the advertising sometimes showing a circular coin sitting (on its edge) on the air-cleaner with the engine running, the coin not even vibrating.  Technologically though, for passenger vehicles, it was a cul-de-sac and more modern power-plants from the US, Europe (and even the UK) were out-performing the old F-Head.

What transformed the P5 was the adoption of the 3.5 litre (215 cid) V8 which Rover had purchased from General Motors (GM) which, in versions made by Buick, Oldsmobile & Pontiac (BOP), had been used for the new compact lines between 1961-1963.  The UK’s industry made many mistakes in the post-war years but what became the Rover V8 was an inspired purchase, remaining in production in displacements between 3.5 litres (215 cubic inch) and 5.0 (305) from 1967 until 2006, powering everything from the original Range Rovers to executive sedans and sports cars  It was related also to the Oldsmobile version (Rover used Buick’s variant) on which Repco in Australia based the 3.0 litre (193 cubic inch) SOHC (single overhead camshaft) V8 the Brabham team would use to secure the Formula One drivers & constructors championships in 1966 & 1967.

Look of the past; glimpse of the future: 1967 Rover 3.5 Saloon (left) and 1967 NSU Ro80 (right).

It was in late 1967 the Rover 3.5 was released and the press reception was generally favourable, the improvements in performance and fuel consumption (not something often achieved when adding cylinders and displacement) attributed to a combination of greater mechanical efficiency and reduced weight, the all-aluminum V8 some 200 lb (90 kg) lighter than the hefty old six although some did note the new engine couldn’t quite match the smoothness of the old.  By 1967 however the testers seemed to be aware that whatever its charms, it was a design from the mid-1950s and the world had moved on although to be fair Rover had too, it’s P6 (2000), released in 1963 was very much a modernist take (and one which would in 1968 also be transformed by the V8, becoming the 3500 (1968-1976)).  Between 1967 and the end of production in 1967, the flavor of the press commentary about the 3.5 was very much: “outmoded but satisfying”.

Released in September 1967: Rover 3.5 saloon (left) and NSU Ro80 (right), partially exposed at the Earls Court Motor Show in October.

Like the 3.5, the NSU Ro80 had been released in September that year and the contrast was obviously between the past and the future, the German car influencing design for more than a generation (with the obvious exception of the ill-fated Wankel engine) while what the Rover represented was already almost extinct, few of the others in its market segment (the Vanden Plas Farinas, the Humber Super Snipe, the Vauxhall Viscount, the Daimler Majestic Major and the Austin 3 Litre) to see the 1970s.  Nor did other manufacturers make much effort to compete for buyers who clearly wanted something lighter and more modern although, after taking over Rootes Group, to replace the defunct Super Snipe and Imperial, Chrysler did embark on a quixotic venture to prove demand still existed by taking advantage of the old Commonwealth tariff preference scheme by importing the Australian-built Valiant (built on the US A-Body) in both straight-six & V8 form.  It registered barely a blip on the sales charts although, remarkably, both remained available until 1976 by which time the writing was on the wall for Chrysler’s entire European operation.

A UK government 3.5 waiting outside No 10 Downing Street (left) and Harold Wilson about to enter his (right).

For many however, the Rover’s reassuring presence was more appealing than modernity (although the rakish Rostyle wheels may have been a shock for some).  It certainly appealed to those at the heart of the establishment and the first prime minister to have been driven in one was the pipe-smoking Harold Wilson (1916–1995; UK prime minister 1964-1970 & 1974-1976) who, although he’d once promised to revitalize the economy with the “white heat of technological change”, was a cautious and conservative character; the car suited him and he appreciated the custom-built ashtray which held his pipe.  Edward "Ted" Heath (1916-2005; UK prime-minister 1970-1974), James "Jim" Callaghan (1912–2005; prime minister of the UK 1979-1979) and Mrs Thatcher followed him into the backseat, something made possible because the Ministry of Supply (advised production was ending in 1973), purchased a batch from the final run, stockpiling them for future VIP use, the same tactic some police forces would later adopt to secure warehouses full of Rover SD1s (another recipient of the ex-Buick V8), the front wheel drive (FWD) replacements they knew were in the pipeline not a compelling choice for the highway patrol.  Not until 1981 was Mrs Thatcher's Rover retired and replaced with a Daimler.

A tale of two rooflines: the “Establishment” 3.5 Saloon (left) and the rakish 3.5 Coupé (right).

In automobiles, by the 1960s, the English-speaking world had (more or less) agreed a coupé was a two door car with a fixed roof and (if based on a sedan), often a shorter wheelbase, designed put a premium on style over utility.  There were hold-outs among a few UK manufacturers who insisted there were fixed head coupés (FHC) and drop head coupés (DHC), the latter described by most others as convertibles or cabriolets but mostly the term had come to be well-understood.  It was thus a surprise when Rover in 1962 displayed a “four-door coupé”, essentially their 3 Litre sedan with a lower roof-line and a few “sporty” touches such as a tachometer and a full set of gauges.  One intriguing part of the tale was why, defying the conventions of the time, the low-roof variation of the four-door was called a coupé (and Rover did use the l'accent aigu (the acute accent: “é”) to ensure the “traditional pronunciation” was imposed although the Americans and others sensibly abandoned the practice).  The rakish lines, including more steeply sloped front and rear glass were much admired although the original vision had been more ambitious still, the intention being a four-door hardtop with no central pillar.  Strangely, although the Americans and Germans had managed this satisfactorily, a solution eluded Rover which had to be content with a more slender B-pillar.

Lindsay Lohan with Porsche Panamera 4S four-door coupe (the factory doesn't use the designation but most others seem to), Los Angeles, 2012.

The etymology of coupé is that it’s from couper (to cut off) but the original use in the context of horse-drawn coaches referred to the platform being shortened, not lowered.  Others too have been inventive, Cadillac for decades offering the Coupe De Ville (they used also Coupe DeVille) and usually it was built to exactly the same dimensions as the Sedan De Ville, differing on in the door count.  So Rover probably felt entitled to cut where they preferred; in their case it was the roof and in the early twentieth century, the four-door coupe became a thing, the debut in 2004 of the Mercedes-Benz CLS influencing other including BMW, Porsche, Volkswagen and Audi.  The moment for the style clearly hasn’t passed because when CLS production ended in August 2023, the lines were carried over to the new E-Class (W214, 2023-) but there are no longer references to a “four-door coupé”.

One of Elizabeth II’s P5B Saloons outside the gates of Windsor castle (left) and Her Majesty at the wheel (right), leaving the castle, reputedly on the way to church so while one of her 3.5s won’t quite be “only driven to church on Sunday by little old lady”, being in the Royal mews, it would have been well-maintained.

Although for almost 20 years a fixture outside No 10 Downing Street, the most famous P5B owner was Elizabeth II (1926-2022; Queen of the UK and other places, 1952-2022) who upgraded from a 3 Litre in 1968 and, although not noted for being sentimental about machinery, until 1987 ran one of the several maintained in the Royal Mews during her reign.

Rover P5B headrests (left & right) and the mounting assembly for the reading lamps in the front units (centre).

Most of the focus on the Rover 3.5 has always been about the engine and the illustrious passengers but one detail of note is the extraordinary bulky headrests, optional fittings in most markets.  Quite why they were so big isn’t clear although the shape of the rear units presumably made for an easier mounting on the parcel shelf, meaning the seat's frames & covers needed no modification, but it’s apparently not an urban myth some used by the British government had a bullet-proof panel inserted; there was certainly the space to accommodate even a thick metal plate.  The front headrests were used also to house the optional reading lamps, the wiring harness well concealed within.

Brat

Brat (pronounced brat)

(1) A child, especially one is ill-mannered, unruly, annoying, spoiled or impolite etc (usually used either playfully or in contempt or irritation, often in the phrase “spoiled brat”.

(2) As “military brat”, “army brat” etc, a child with one or more parent serving in the military; most associated with those moving between military bases on a short-duration basis; the derived form is “diplomatic brat” (child living with parents serving in overseas missions).

(3) In the BDSM (bondage/discipline, dominance/submission, sadism/masochism) community, a submissive partner who is disobedient and unruly (ie a role reversal: to act in a bratty manner as the submissive, the comparative being “more bratty”, the superlative “most bratty”).

(4) In mining, a thin bed of coal mixed with pyrites or carbonate of lime.

(5) A rough makeshift cloak or ragged garment (a now rare dialectal form).

(6) An apron fashioned from a coarse cloth, used to protect the clothing (a bib) (a now obsolete Scots dialect word).

(7) A turbot or flatfish.

(8) The young of an animal (obsolete).

(9) A clipping of bratwurst, from the German Bratwurst (a type of sausage) noted since 1904, from the Middle High German brātwurst, from the Old High German, the construct being Brāt (lean meat, finely shredded calf or swine meat) + wurst (sausage).

(10) As a 2024 neologism (technically a re-purposing), the qualities associated with a confident and assertive woman (along the lines of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor).

1500–1520: Thought to be a transferred use (as slang for “a beggar's child”) of the early Middle English brat (cloak of coarse cloth, rag), from the Old English bratt (cloak) of Celtic origin and related to the Old Irish brat (mantle, cloak; cloth used to cover the body).  The origin of the early Modern English slag use meaning “beggar's child” is uncertain.  It may have been an allusion, either to the contemporary use meaning “young of an animal” or to the shabby clothing such a child would have worn", the alternative theory being some link with the Scots bratchet (bitch, hound).  The early sense development (of children) may have included the fork of the notion of “an unplanned or unwanted baby” (as opposed to a “bastard” (in the technical rather than behavioral sense)) had by a married couple.  The “Hollywood Brat Pack” was a term from the mid-1980s referring to a grouping of certain actors and modeled on the 1950s “Rat Pack”.  The slang form “brattery” (a nursery for children) sounds TicTokish but actually dates from 1788 while the generalized idea of “spoiled and juvenile” became common in the 1930s.  The unrelated use of bratty (plural bratties) is from Raj-era Indian English where it describes a cake of dried cow dung, used for fuel.  Brat is a noun, verb & adjective, brattishness & brattiness are nouns, bratting & bratted are verbs, brattish & bratty are adjectives and brattily is an adverb; the noun plural is brats.

LBJ, the "Chicken Tax" and the Subaru BRAT

Subaru Brat, advertising in motion (US).

The Subaru BRAT was (depending on linguistic practice) (1) a coupé utility, (2) a compact pick-up or (3) a small four wheel drive (4WD) ute (utility).  The name was an acronym (Bi-drive Recreational All-terrain Transporter), the novel idea of “bi-drive” (4WD) being the notion of both axles being driven, something dictated by the need to form the acronym.  “Bi-Drive Recreational All-Terrain Transporter” certainly was more imaginative (if opportunistic) than other uses of BRAT as an acronym which have included: ”Behaviour Research And Therapy” (an academic journal), “Bananas, Rice, Applesauce and Toast” (historically a diet recommended for those with certain stomach disorders), “Brush Rapid Attack Truck” (a fire-fighting vehicle), “Basenji Rescue and Transport” (a dog rescue organization), “Behavioral Risk Assessment Tool” (used in HIV/AIDS monitoring), Beautiful, Rich and Talented (self-explanatory), the “Bureau de Recherche en Aménagement du Territoire” (the Belgium Office of Research in Land Management (in the French)), “Beyond Line-Of-Sight Reporting and Tracking” (a US Army protocol for managing targets not in visual range) and “Battle-Management Requirements Analysis Tool” (a widely used military check-list, later interpolated into a BMS (Battle Management System).

Ronald Reagan on his Santa Barbara ranch with Subaru BRAT.  Like many owners who used their BRATs as pick-up trucks, President Reagan had the jump seats removed.

Built on the platform of the Leone (1971-1994) and known in some markets also as the MV Pickup, Brumby & Shifter, the BRAT was variously available between 1978-1994 and was never sold in the JDM (Japanese domestic market) although many have been “reverse imported” from Australia and the US and the things now have a cult following in Tokyo.  The most famous BRAT owner was probably Ronald Reagan (1911-2004; US president 1981-1989) who kept a 1978 model on his Californian ranch until 1988, presenting something of a challenge for his Secret Service detail, many of whom didn’t know how to drive a stick-shift (manual transmission).  That though would have been less frightening than the experience of many taken for a drive by Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969) in the Amphicar 770 (1961-1965) he kept at his Texas ranch.  LBJ suddenly would turn off the path, driving straight into the waters of the dam, having neglected to tell his passengers of the 770’s amphibious capabilities.

Of physics.  Those familiar Sir Isaac Newton's (1642–1727) First Law of Motion (known also as the Law of Inertia: "An object at rest will remain at rest, and an object in motion will continue in motion with the same speed and in the same direction unless acted upon by an unbalanced external force") can ponder the possibilities.

The Subaru BRAT is remembered also as a “Chicken Tax car”.  Tax regimes have a long history of influencing or dictating automotive design, the Japanese system of displacement-based taxation responsible for the entire market segment of “Kei cars” (a clipping of kei-jidōsha (軽自動車) (light automobile), the best known of which have been produced with 360, 600 & 660 cm3 (22, 37 & 40 cubic inch) engines in an astonishing range of configurations ranging from micro city cars to roadsters and 4WD dump trucks.  In Europe too, the post-war fiscal threshold resulted in a wealth of manufacturers (Mercedes-Benz, Jaguar, BMW, Ford, Maserati, Opel et al) offering several generations of 2.8 litre (171 cubic inch) sixes while the that imposed by the Italian government saw special runs of certain 2.0 litre (122 cubic inch) fours, sixes & even V8s.  The US government’s “Chicken Tax” (a part of the “Chicken War”) was different in that it was a 25% tariff imposed in 1963 by the Johnson administration on potato starch, dextrin, brandy and light trucks; it was a response to the impost of a similar tariffs by France and the FRG (Federal Republic of Germany, the old West Germany) on chicken meat imported from the US.

Subaru BRAT in use.

The post-war development in the US of large scale, intensive chicken farming had both vastly expanded production of the meat and radically reduced the unit cost of production which was good but because supply quickly exceeded the demand capacity of the domestic market, the surplus was exported, having the effect in Europe of transforming chicken from a high-priced delicacy to a staple consumer protein; by 1961, imported US chicken had taken some 50% of the European market.  This was at a time when international trade operated under the General Agreement on Tariffs and Trade (the GATT (1947)) and there was nothing like the codified dispute resolution mechanism which exists in the rules of the successor World Trade Organization (the WTO (1995)) and the farming lobbies in Germany, France and the Netherlands accused the US producers of “dumping” (ie selling at below the cost of production) with the French government objecting that the female hormones US farmers used to stimulate growth were a risk to public health, not only to those who ate the flesh but to all because nature of the substances was such that a residue enter the water supply.  The use of the female hormones in agriculture does remains a matter of concern, some researchers linking it to phenomena noted in the last six decades including the startling reduction in the human male's sperm count, the shrinking in size of the penises of alligators living in close proximity to urban human habitation and early-onset puberty in girls.

Subaru BRAT Advertising (US).

Eventually, the tariffs on potato starch, dextrin and brandy were lifted but the protection for the US truck producers remained, triggering a range of inventive “work-arounds” concocted between various engineering and legal offices, most of which involved turning two-seater trucks & vans into vehicles which technically could quality as four-seaters, a configuration which lasted sometimes only until the things reached a warehouse where the fittings could be removed, something which would cost the Ford Motor Company (one of the corporations the tax had been imposed to protect) over US$1 billion in penalties, their tactics in importing the Transit Connect light truck from Turkey (now the Republic of Türkiye) just too blatant.  In New Zealand, in the mid 1970s, the government found the “work-arounds” working the other way.  There, changes had been implemented to make the purchase of two seater light vans more attractive for businesses so almost instantly, up sprang a cottage industry of assembling four-door station wagons with no rear seat which, upon sale, returned to the workshop to have a seat fitted.  Modern capitalism has always been imaginative.

Subaru "Passing Lamp" on Leone 1600 GL station wagon (optional on BRATs, 1980-1982).

In Fuji Heavy Industries’ (then Subaru’s parent corporation) Ebisu boardroom, the challenge of what probably was described as the “Chicken Tax Incident” was met by adding to the BRAT two (the frame welded to the cargo bed) plastic, rear-facing jump seats, thereby qualifying the vehicle as a “passenger car” subject in the US only to a 2.5 and not a 25% import tax.  Such a “feature” probably seems strange in the regulatory environment of the 2020s but there was a time when there was more freedom in the air.  Subaru’s US operation decided the BRAT’s “outdoor bucket seats” made it an “open tourer” and slanted the advertising thus, the model enjoying much success although the additional seating wasn’t available for its final season in the US, the BRAT withdrawn after 1987.  Another nifty feature available on the BRAT between 1980-1982 was the “Passing Lamp” (renamed “Center Lamp” in 1982 although owners liked “Third Eye” or “Cyclops”), designed to suit those who had adopted the recommended European practice of flashing the headlights (on high beam) for a second prior to overtaking.  The BRAT was not all that powerful so passing opportunities were perhaps not frequent but the “passing lamp” was there to be used if ever an even slower car was encountered.  The retractable lamp was of course a complicated solution to a simple problem given most folk so inclined just flash the headlights but it was the sort of fitting with great appeal to men who admire intricacy for its own sake.

Brat: Charli XCX's Summer 2024 album

Charli XCX, BRIT Awards, O2 Arena,  London, February 2016; the "BRITs" are the British Phonographic Industry's annual popular music awards.

“Brat” has been chosen by the Collins English Dictionary as its 2024 Word of the Year (WotY), an acknowledgement of the popular acclaim which greeted the word’s re-purposing by English singer-songwriter Charli XCX (the stage-name of Charlotte Emma Aitchison (b 1992)) who used it as the title for her summer 2024 album.  The star herself revealed her stage name is pronounced chahr-lee ex-cee-ex; it has no connection with Roman numerals and XCX is anyway not a standard Roman number.  XC is “90” (C minus X (100-10)) and CX is “110” (C plus X (100 +10)) but XCX presumably could be used as a code for “100” should the need arise, on the model of something like the “May 35^th” reference Chinese Internet users used to use in an attempt to circumvent the CCP's (Chinese Communist Party) "Great Firewall of China" when speaking of the “Tiananmen Square Incident” of 4 June 1989.  In 2015, Ms XCX revealed “XCX” was an element of her MSN screen name (CharliXCX92) when young (it stood for “kiss Charli kiss”) and she used it on some of the early promotion material for her music.

Charli XCX with Brat album (vinyl pressing edition) packaging in "brat green".

According to Collins, the word “resonated with people globally”.  The dictionary had of course long had an entry for the word something in the vein of: “someone, especially a child, who behaves badly or annoys you”, but now it has added “characterized by a confident, independent, and hedonistic attitude”.  In popular culture, the use spiked in the wake of the album's released but it may be “brat” in this sense endures if the appeal is maintained, otherwise it will become unfashionable and fade from use, becoming a “stranded word”, trapped in the time of its historic origin.  So, either it enters the vernacular or by 2025 it will be regarded as “so 2024”.  The lexicographers at Collins seem optimistic about its future, saying in the WotY press release that “brat summer has established itself as an aesthetic and a way of life”.

Lindsay Lohan in Jil Sander (b 1943) "brat green" gown, Disney Legends Awards ceremony, Anaheim, Los Angeles, October 2024.  For anyone wanting to describe a yellowish-green color with a word which has the virtues of (1) being hard to pronounce, (2) harder to spell and (3) likely to baffle most of one’s interlocutors, there’s “smaragdine” (pronounced smuh-rag-din), from the Latin smaragdinus, from smaragdus (emerald), from the Ancient Greek σμάραγδινος (smáragdinos), from σμάραγδος (smáragdos).

The “kryptonite green” used for Brat’s album’s packaging seems also to have encouraged the use in fashion of various hues of “lurid green” (the particular shade used by Ms XCX already dubbed “brat green” although some which have appeared on the catwalks seem more of a chartreuse) and an online “brat generator” allowed users replicate the cover with their own choice of words.  The singer was quite helpful in fleshing out the parameters of the aesthetic, emphasizing it didn’t revolve around a goth-like “uniform” and nor was it gender-specific or socially restricted.  In an interview with the BBC, Ms XCX explained the brat thing was a spectrum condition extending from “luxury” to “trashy” and was a thing of attitude rather than accessories: “A pack of cigs, a Bic lighter, and a strappy white top with no bra.  That’s kind of all you need.”  Although gender-neutral, popular use does seem to put the re-purposed “brat” in the tradition of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor, best understood as “the qualities associated with a confident and assertive woman”.  In its semantic change, “brat” has joined some other historically negative words & phrases (“bitch”, “bogan”, the infamous “N-word” et al) which have been “reclaimed” by those at whom the slur was once aimed, a tactic which not only creates or reinforces group identity but also weaponizes what used to be an insult so it can be used to return fire.

Garbage

Garbage (pronounced gahr-bij)

(1) Discarded material (often animal and vegetable matter from food production).

(2) Any matter that is no longer wanted or needed.

(3) Anything contemptibly worthless, inferior, or vile (physical material or, used figuratively, any idea or content (literature, music, film, ideas, theories et al).

(4) Worthless talk; lies; foolishness.

(5) In informal use in architecture & design, unnecessary items added merely for embellishment; garnish.

(6) In the space industry, no non-functional artificial satellites or parts of rockets floating in space (space junk, a genuine and growing problem in near-earth orbit).

(7) In computing, meaningless, invalid or unwanted data.

(8) The bowels of an animal; refuse parts of flesh; offal (obsolete).

(9) In North American slang (of ball sports), an easy shot.

(10) In North American slang (of team sports), as “garbage time”, the period at the end of a timed sporting event that has become a blowout when the outcome of the game has already been decided, and the coaches of one or both teams will often decide to replace their best players with substitutes.

(11) In North American slang, to eviscerate (obsolete).

1400–1450: From the Middle English garbage, garbidge & gabage (discarded parts of butchered fowls; entrails of fowls used for human food).  In the Middle English, garbelage meant “removal of refuse from spices” & garbelure meant “refuse found in spices” while the Old French garbage (also as jarbage) meant “tax on sheaves of grain”.  Quite what were the mechanics of the sense-shifts has never been clear and further to muddy the waters there was also the Old Italian garbuglio (confusion).  All dictionaries thus regard the original form as being of “unknown origin”.  The familiar modern meaning (refuse, filth) has been in use since at least the 1580s, an evolution from the earlier sense of “giblets, refuse of a fowl, waste parts of an animal (head, feet, etc) used for human food).  Etymologists noted it was one of many words to enter English through the vector of the French cooking book and its sense of “waste material, refuse” was influenced by and partly confused with “garble” in its older sense of “remove refuse material from spices” (while Middle English had the derived noun garbelage it seems only ever to have been used to mean “the action of removing refuse (ie not the material itself)).  In modern North American use, “garbage” generally means only “kitchen and vegetable wastes” while “trash” the more common term generally used of “waste; discarded rubbish”.  The alternative spelling garbidge is obsolete (although it does sometimes still appear as a marker of the use of an eye dialect).  Garbage is a noun, verb & adjective, garbaging & garbaged is a verb and garbagelike is an adjective; the noun plural is garbage.

Portrait by Lindsay Lohan constructed entirely from recycled garbage by Jason Mecier (b 1968).  His work is crafted using discarded items and he attempts where possible to use objects in some way associated with his subjects.  Although described by some as mosaics, his technique belongs to the tradition of college.

The derived terms are many and include “garbage can” or “garbage bin” (a receptacle for discarded matter, especially kitchen waste), “garbage bag” (a bag into which certain waste is placed for subsequent (often periodic) collection and disposal), such a bag functioning often as a “bin liner” (a usually plastic disposal bag used to make the disposal process less messy), “garbage day” (or “garbage time”), the day on which a local government or other authority collects the contents of a householder’s garbage bin, left usually kerbside, “garbage collector”, “garbage man”, “garbage lady” & “garbage woman” the employees (“garbos” in Australian slang) who staff the collection process (known (usually humorously) since 1965 also as “garbologists” whose trade is “garbology”, “garbage truck” (A vehicle for the collection and removal of waste, usually a truck with a custom-built apparatus to compact the collected waste), “garbage dump” (the place to which garbage trucks deliver their load), “garbage disposal (unit)” (an electric device installed in a kitchen drain that shred waste before washing it down the drain (known commercially (sometimes capitalized) also as a “garburator” or “garberator”), “garbage bandit” (the wildlife known to raid garbage bins for food).  For the two holding centres used in 1945 to imprison the suspected Nazi war criminals prior to trial, the British used the codename "Camp Dustbin" and the Americans "Camp Ashcan"; both resisted the temptation to use "garbage" or "trash".  In coining derived terms or in idiomatic use, depending on the country, not only are "garbage" & "trash" used interchangeably, elements such as "ash", "rubbish", "dust" etc can also sometimes be substituted.  

In appearing to characterize the supporters of Donald Trump (b 1946; US president 2017-2021) as “garbage”, Joe Biden (b 1942; US president 2021-2025) gave something of a “free kick” to the Trump campaign which wasted no time in focusing on this latest gaffe to divert attention from the joke which triggered the whole “garbagegate” thing.  In mid-October, 2024 US comedian Tony Hinchcliffe (b 1984), whole performing a set as part of the entertainment for a Trump rally at New York’s Madison Square Garden, included material in keeping with having “a bit of previous” in the use of jokes regarded variously as anti-Semitic, misogynistic and racist, the most controversial being: “I don't know if you guys know this, but there's literally a floating island of garbage in the middle of the ocean right now. I think it's called Puerto Rico.”  The punch-line was well-received, greeted with much laughter and applause.

Tony Hinchcliffe on stage, Madison Square Garden, New York, October 2024.

It was interesting the comedian used “island of garbage” rather than “island of trash” because, in the US, “trash” is the more commonly used term and one which has a long history of being applied to social & ethnic minorities (white trash, trailer trash etc) which presumably was the intended implication.  The choice may have been influenced by the well-known “Great Pacific garbage patch”, an accumulation of (mostly) plastic and other marine debris in the central Pacific which is believed to cover at least 600,000 square miles (1.5 million km²).  While “…literally a floating island of trash” could have worked, not only would it have been more blatant but the impact of the punch-line depended on the audience summoning the mental image of the Pacific Ocean phenomenon (caused by and essentially circular sea current which is oceanography is called a “gyre”) before learning the reference was actually to Puerto Rico (and by implication, Puerto Ricans).  The racial slur wouldn’t have pleased the Trump campaign professionals who will have explained to their candidate that while it’s important to “feed the base” with messages they like, it doesn’t have to be done that often and certainly not in a way with the potential to alienate an entire sub-set of demographic in which a percentage are known to be the prized “undecided voters”.  There is a significant Puerto Rican population in three of the so-called “battleground states” where the election will be decided.

Still what’s done is done and there was a problem to be managed, but the problem soon vanished after President Biden decided to issue a condemnation of the rally saying: “The only garbage I see floating out there is his supporters — his, his demonization of Latinos is unconscionable, and it’s un-American.”  That statement was reflected in the text of the transcript prepared by the official White House stenographers, but the political operatives in the White House press office decided to apply some spin, appending a “psychological apostrophe”, rendering “supporters” as “supporter’s”, explaining for those of us too dim to get it that what Mr Biden meant was that his critique was limited exclusively to the deplorable comedian.  Clearly the White House press office operates in the tradition of “Don’t report what he says, report what he means”, urged on reported by the staff of crazy old Barry Goldwater (1909–1998) during his disastrous 1964 presidential campaign against Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969).

President Joe Biden nibbles on a baby dressed as chicken during White House Halloween event, Washington DC, 31 October 2024.

Predictably, the “battle of the transcripts” made things worse rather than better so Mr Mr Biden tweeted his “clarification” on X (formerly known as Twitter): “Earlier today I referred to the hateful rhetoric about Puerto Rico spewed by Trump's supporter at his Madison Square Garden rally as garbage—which is the only word I can think of to describe it. His demonization of Latinos is unconscionable. That's all I meant to say. The comments at that rally don't reflect who we are as a nation.”  The problem with the tweet was it was coherent and used close to standard English grammar, leading readers immediately to suspect it had been written by someone else, it anyway being widely assumed the president is no longer allowed unsupervised use of any internet-connected device.  Worse still, the apparent disdain of Trump’s supporters did appear to be in the tradition of Democratic Party “elite” opinion of the people they like to call “ordinary Americans”, Barack Obama (b 1961; US president 2009-2017) in 2008 caught belittling small-town Pennsylvanians for being bitter and turning to God, guns and anti-immigrant sentiment to make themselves feel better (he was probably also thinking of pick-up trucks and country & western music too) and crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) during the 2016 campaign infamously described the Trump crowd as “a basket of deplorables”.  Again, it’s really counter-productive to feed an already satiated base if the menu also further alienate some of the undecided.

Crooked Spiro & Tricky Dick: Spiro Agnew (1918–1996; US vice president 1969-1973, left) and Richard Nixon (1913-1994; US president 1969-1974, right).

The Republican Party has for over fifty years paid much lip service to defending and acknowledging the dignity of those they claim liberals in general and Democrats in particular disparage as “garbage”, or “deplorable”.  That they did this while driving down their wages didn’t escape attention but one can’t help but admire the way the Republican Party has managed to convince the deplorables repeatedly to vote against their own economic self-interest by dangling before their eyes distractions like the right to own guns, abortion and transgenderism.  Occasionally, there’s even been the odd amusing moment, such as on 11 September 1970 when Spiro Agnew gave a speech designed to appeal to what he called the "forgotten Americans", that group of white, working middle & lower class votes Nixon believe could be converted to the Republican cause because the once blue-collar Democratic Party had abandoned their interests to focus on fashionable, liberal causes such as minority rights.  The tone of the speech (though perhaps not the labored syntax which would be rejected as TLDR (too long, didn’t read) in the social media age) would be familiar to modern audiences used to political figures attacking the news media and was a critique of what later Republicans would label “fake news”.  In attacking the liberals, it also had some fairly tortured alterative flourishes:  

“In the United States today, we have more than our share of the nattering nabobs of negativism.  They have formed their own 4-H Club - the “hopeless, hysterical hypochondriacs of history”  “…As long as they have their own association, crooks will flourish.  As long as they have their own television networks, paid for by their own advertisers, they will continue to have their own commentators.  It is time for America to quit catering to the pabulum peddlers and the permissive.  It is time to speak up forcefully for the conservative cause."

Mr Trump lost no time in exploiting the latest in a long line of Mr Biden’s gaffes, turning up to a rally in Green Bay, Wisconsin (another battleground state) in a Trump branded Freightliner garbage truck flying an American flag, conducting an impromptu interview in the passenger’s seat decked out in the hi-viz (high-visibility) gear worn by garbagemen.  “How do you like my garbage truck?” he asked reporters.  “This truck is in honor of Kamala and Joe Biden.”

Probably the Biden camp was lucky the comedian didn’t use “trash” in his racist joke because had the president mangled his words enough to end up calling the Trumpers “trash” their reaction would likely have been visceral because it would of course have been deconstructed as a clipping of “white trash”.  The slur “white trash” has a long history in the US, first used in the ante-bellum South of the mid-nineteenth century (possibly and certainly concurrently as “poor white trash”), said to be the way black slaves referred to whites of low social status or working in low-level jobs.  It was apparently one of the first of the attempts to find an offensive term for white people, something which in the late twentieth century became something of a linguistic cottage industry and although literally dozens were coined and some have had some brief popularity in popular culture, none seem ever to have achieved critical mass acceptance and, importantly, none seem ever much to have offended the white folks.  Indeed, “white trash”, “white trashery” etc have even been adopted by sub-groups of white society as a kind of class identifier, rather as the infamous N-word has become a term of endearment among African Americans.

Edgar Winter's White Trash Live at the Fillmore (1971) and Edgar Winter's White Trash Recycled (1977).

Edgar Winter (b 1946) formed Edgar Winter’s White Trash in 1971, the name an allusion to the stereotype of “white trash” being most commonly found south of the Mason-Dixon Line because the band was an aggregation of musicians from Louisiana & Texas.  It was an example of a slur being “reclaimed” and “embraced” by a group originally it target.

Even when it’s directed at a whole society, the white people seem to cope.  In 1980, Lee Kuan Yew (1923–2015; prime minister of Singapore 1959-1990) felt compelled to issue a statement telling the people of Australia their economy needed significant reforms were the fate of becoming “the poor white trash of Asia” to be avoided.  Mr Lee’s advice was certainly prescient, 1980 being the last “good” year of the “old” Australian economy (things would get worse before they got better) and the reforms would be imposed over the next two decades (especially during the 1980s) but at the time, the mention of “poor white trash” attracted less comment than the implication Australia was “an Asian nation”, the political class dividing into an “Asianist” faction and a group which agreed with the UN (United Nations) that like New Zealand, the place belonged with “Western Europe and others”.