Etceterini

Etceterini (pronounced et-set-er-rhini)

One or all of the sports cars & racing cars produced in small volumes by a number of “boutique” Italian manufacturers during the quarter-century-odd following World War II (1939-1945).

1980s (though not attaining wide currency until publication in 1990): A portmanteau word, the construct being etcetera(a) + ini.  Etcetera was from the early fourteenth century Middle English et cetera (and other things; and so forth), from the Latin et cētera (and the other things; and the rest of the things), the construct being et (and) + cetera (the other things; the rest).  Et was from the Proto-Italic et, from the primitive Indo-European éti or heti and was cognate with the Ancient Greek ἔτι (éti), the Sanskrit अति (ati), the Gothic iþ (and, but, however, yet) and the Old English prefix ed- (re-).  Cētera was the plural of cēterum, accusative neuter singular of cēterus (the other, remainder, rest), from the Proto-Italic ke-eteros, the construct being ke (here) +‎ eteros (other).  The Latin suffix -īnī was an inflection of -īnus (feminine -īna, neuter -īnum), from the Proto-Italic -īnos, from the primitive Indo-European -iHnos and was cognate with the Ancient Greek -ινος (-inos) and the Proto-Germanic -īnaz.  The suffix was added to a noun base (particularly proper nouns) to form an adjective, usually in the sense of “of or pertaining to and could indicate a relationship of position, possession or origin”.  Because the cars referenced tended to be small (sometimes very small), some may assume the –ini element to be an Italian diminutive suffix but in Italian the diminutive suffixes are like -ino, -etto, -ello & -uccio but etceterini works because the Latin suffix conveys the idea of “something Italian”.  It was used substantively or adverbially.  Until the early twentieth century, the most common abbreviation was “&c.” but “etc.” (usually with a surely now superfluous period (full-stop)) has long been the standard form.   Etcetera is a noun; the noun plural is etceteras

The word “etcetera” (or “et cetera”) fully has been assimilated into English and (except when used in a way which makes a historic reference explicit) is for most purposes no longer regarded as “a foreign word” though the common use has long been to use the abbreviation (the standard now: “etc”).  If for whatever reason there’s a need for a “conspicuously foreign” form then the original Latin (et cētera (or even the Anglicized et cetera)) should be used.  There is no definitive date on which the assimilation can be said to have been completed (or at least generally accepted), rather it was a process.  From the 1400s, the Middle English et cetera was used and understood by educated speakers, due to Latin's prominence in law, science, religion and academia with it by the mid-eighteenth century being no longer viewed as a “foreignism” (except of course among the reactionary hold-outs with a fondness for popery and ecclesiastical Latin: for them, in churches and universities, even in English texts, et cētera or et cetera remained preferred).  Scholars of structural linguistics use an interesting test to track the process of assimilation as modern English became (more or less) standardized: italicization.  With “et cetera” & “etcetera”, by the mid-eighteenth century, the once de rigour italics had all but vanished.  That test may no longer be useful because words which remains classified as “foreign” (such as raison d'être or schadenfreude) often now appear without italics.

The so-called “pronunciation spellings” (ekcetera, ekcetra, excetera & exetera) were never common and the abbreviations followed the same assimilative path.  The acceptance of the abbreviated forms in printed English more widespread still during the 1600s because of the advantages it offered printers, typesetters much attracted by the convenience and economy.  By early in the eighteenth century it was an accepted element (usually as “&c” which soon supplanted “et cet”) in “respectable prose”, appearing in Nathan Bailey’s (circa 1690-1742) An Universal Etymological English Dictionary (1721) and gaining the imprimatur of trend-setter Anglo-Irish author & satirist Jonathan Swift (1667–1745).  Dr Johnson (Samuel Johnson (1709-1784)) made much use of “&c” in his A Dictionary of the English Language (1755) and although Bailey’s dictionary was influential in the breadth of its comprehensiveness and remained, over 30 editions, in print until 1802, it’s Dr Johnson who is better remembered because he was became a “celebrity lexicographer” (a breed which today must sound improbable.)

One of the implications of linguistic assimilation is the effect on the convention applied when speaking from a written text.  Although wildly ignored (probably on the basis of being widely unknown), the convention is that foreign words in a text should be spoken in the original language only if that’s necessary for emphasis or meaning (such as Caudillo, Duce or Führer) or emphasis.  Where foreign terms are used in writing as a kind of verbal shorthand (such as inter alia (among other things)) in oral use they should be spoken in English.  However, the convention doesn’t extent to fields where the terms have become part of the technical jargon (which need not influence a path of assimilation), as in law where terms like inter alia and obiter (a clipping of obiter dictum (something said by a judge in passing and not a substantive part of the judgment)) are so entrenched in written and oral use that to translate them potentially might be misleading.

Lindsay Lohan (b 1986, left), Britney Spears (b 1981, centre) & Paris Hilton (b 1981, right), close to dawn, Los Angeles, 29 November 2006; the car was Ms Hilton's Mercedes-Benz SLR McLaren (C199 (2003-2009)).  This paparazzo's image was from a cluster which included the one used for the front page on Rupert Murdoch's (b 1931) New York Post with the still infamous headline “BIMBO SUMMIT”.  Even by the standards of the Murdoch tabloids, it was nasty.

So, the text written as: “Lindsay Lohan, Paris Hilton, Britney Spears et al recommend that while a handbag always should contain “touch-up & quick fix-up” items such as lipstick, lip gloss, and lip liner, the more conscientious should pack more including, inter alia, mascara, eyeliner, eyebrow pencil, concealer, a powder compact, a small brush set & comb etc.” would be read aloud as: “Lindsay Lohan, Paris Hilton, Britney Spears and others recommend that while a handbag always should contain “touch-up & quick fix-up” items such as lipstick, lip gloss, and lip liner, the more conscientious should pack more including, among other things, mascara, eyeliner, eyebrow pencil, concealer, a powder compact, a small brush set & comb etcetera.”  Despite the cautions from purists (including just about every grammar text-book and style guide on the planet), the “choice” between “etc” and “et al” does seem to becoming blurred with many using seemingly using the two interchangeably.  The rules are (1) “etc” (and other things) is used of things (and according to the style guides should always appear with a period (full-stop) even though such use is archaic and another of those “needless tributes to tradition”) and (2) “et al” (and others) is used of people (especially in citations and again, always with a period).  So, “et al” can’t be used for things; strictly, it’s for things; it’ll be interesting to see if these rules survive into the next century.  Really, it's a silly rule and because it's hardly difficult to distinguish between a text string of "people" and one of "things", if used interchangeably, the two abbreviations are unlikely to confuse.  Et al was the abbreviation of the Latin et aliī (and others).

A Unix /etc directory.

In computing, Unix-based operating systems (OS) feature a directory (the word “folder” thought effete by the Unix community, most of whom are at their happiest when typing arcane commands at the prompt) called “etc” (along with /root, /boot, dev, /bin, /opt etc) which is used as a repository for system-wide configuration files and shell scripts used to boot and initialize the system.  Although there are many variants of the OS, typically an /etc directory will contain (1) OS configuration files (/etc/passwd; /etc/fstab; /etc/hosts), (2) system startup scripts (/etc/init.d or /etc/systemd/, (3) network configuration, (4) user login & environment configuration files and (5) application configuration files.  Originally (sometime in 1969-1970), the “etc” name was adopted because it was “an et cetera” in the literal sense of “and so on”, a place to store files which were essential but didn’t obviously belong elsewhere, a single “general purpose” directory used to avoid needless proliferation in the structure.  Rapidly Unix grew in complexity and configurability so the once “place for the miscellaneous” became the canonical location for configuration files, the original sense displaced but the name retained.  It is pronounced et-see (definitely not ee-tee-see or et-set-er-uh).  Despite their reputation, the Unix guys do have a joke (and there are unconfirmed rumors of a second).  Because so many of the files in /etc can be modified with any text-editor, in some documents earnestly it’s revealed /etc is the acronym of “Editable Text Configuration” but that is fake news; it's a backronym.

The Etceterini: exquisite creations with names ending in vowels

1954 Stanguellini 750 Sport.

In the tradition of mock-Latin, the word etceterini was a late twentieth century coining created to refer to the ecosystem of the numerous small-volume Italian sports & racing cars built in the early post-war years.  A portmanteau word, the construct being etceter(a) + ini, the idea was a word which summoned the idea of “many, some obscure” with an Italianesque flavor.  Credit for the coining is claimed by both automotive historian John de Boer (who in 1990 published The Italian car registry: Incorporating the registry of Italian oddities: (the etceterini register) and reviewer & commentator Stu Schaller who asserts he’d used it previously.  Whoever first released it into the wild (and it seems to have been in circulation as least as early as the mid-1980s) can be content because it survived in its self-defined niche and the evocative term has become part of the lexicon used by aficionados of post-war Italian sports and racing cars.  Being language (and in this English is not unique), it is of course possible two experts, working in the same field, both coined the term independently, the timing merely a coincidence.  Etceterini seems not to have been acknowledged (even as a non-standard form) by the editors of any mainstream English dictionary and surprisingly, given how long its history of use now is, even jargon-heavy publications like those from the Society of Automotive Engineers (SAE) haven’t yet added it to their lexicons.  It does though appear in specialist glossaries, car-model registry websites and niche discussion forums, especially those tied to classic Italian car culture (OSCA, Moretti, Stanguellini, Siata, Bandini, Ermini etc).  So, as a word it has sub-cultural & linguistic clarity but no status among the linguistic establishment.

1953 Siata 208S Barchetta.

John De Boer’s comprehensive The Italian car registry: Incorporating the registry of Italian oddities: (the etceterini register) was last updated in 1994 and remains the best-known publication on the many species of the genus etceterini and included in its 350-odd pages not only a wealth of photographs and cross-referenced details of specification but also lists chassis and engine numbers (priceless data for collectors and restoration houses in their quests for the often elusive quality of “originality”).  Nor are the personalities neglected, as well as some notable owners the designers and builders are discussed and there are sections devoted to coach-builders, a once vibrant industry driven almost extinct by regulators and the always intrusive realities of economics.  One thing which especially delights the collectors are the photographs of some of the obscure accessories of the period, some rendered obsolete by technology, some of which became essential standard-equipment and some seriously weird.  Mr De Boer’s book was from the pre-internet age when, except for a pampered handful in a few universities, “publication” meant paper and printing presses but such things are now virtualized and “weightless publication” is available instantly to all and there are small corners of the internet curated for devotees of the etceterini such as Cliff Reuter’s Etceteriniermini, a title which certainly takes some linguistic liberties.  Some trace the breed even to the late 1930s and such machines certainly existed then but as an identifiable cultural and economic phenomenon, they really were a post-war thing and although circumstances conspired to make their survival rare by the mid 1960s, a handful lingered into the next decade.

1957 Bandini 750 Sport Siluro.

That the ecosystem of the etceterini flourished in Italy in the 1950s was because the country was then a certain place and time and while the memorable scenes depicted in La Dolce Vita (1960) might have been illusory for most, the film did capture something from their dreams.  After the war, there was a sense of renewal, the idea of the “new” Italy as a young country in which “everybody” seemed young and for those who could, sports car and racing cars were compelling.  However, while there was a skilled labor force ready to build them and plenty of places in which they could be built, economics dictated they needed to be small and light-weight because the mechanical components upon which so many relied came from the Fiat parts bin and the most significant commonality among the etceterini were the small (often, by international standards, tiny) engines used otherwise to power the diminutive micro-cars & vans with which Fiat in the post-war years “put Italy on wheels”.  It was no coincidence so many of the small-volume manufacturers established their facilities near to Fiat’s factory in Torino, the closest thing the nation had to a Detroit.  In the early years, it wasn’t unknown for a donkey and cart carrying a few engines to make the short journey from the Fiat foundry to an etceterini’s factory (which was sometime little more than a big garage).  However, just because the things were small didn’t mean they couldn’t be beautiful and, being built by Italians, over the years there were some lovely shapes, some merely elegant but some truly sensuous.

1960 Stanguellini Formula Junior.

There was a high failure rate but many for years flourished and developed also lucrative “sideline” businesses producing lines of speed equipment or accessories for majors such as Fiat or Alfa Romeo and, as has happened in other industries, sometimes the success of these overtook the original concern, Nardi soon noticing their return on capital from selling thing popular custom steering wheels far exceeded what was being achieved from producing a handful of little sports cars, production of which quickly was abandoned with resources re-allocated to the accessory which had become a trans-Atlantic best-seller.  Whether things would have gone on indefinitely had the laissez-faire spirit of the time been allowed to continue can’t be known but by the 1960s, traffic volumes rapidly were increasing on the growing lengths of autostrade (the trend-setting Italian motorway system begun during the administration of Benito Mussolini (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943) with accident rates & the death toll both climbing.  Italy, like many jurisdictions began to impose safety regulations which before long made small-scale production runs unviable but by then rising prosperity meant people were able to purchase their own Fiat or Alfa-Romeo and the etceterini faded into fond memory.  It is of course unthinkable such a thing could again happen because the EU (European Union) is now staffed by divisions of Eurocrats who spend their days in Masonic-like plotting and scheming to devise new reasons to say no, non, nein, nee, nein, não etc.  Had these bloodless bureaucrats existed in the 1940s, not one etceterini would ever have reached the street.

Dixiecrat

Dixiecrat (pronounced dik-see-krat)

(1) In US political history, a member of a faction of southern Democrats stressing states' rights and opposed to the civil rights programs of the Democratic Party, especially a southern Democrat who left the party in 1948 to support candidates of the States' Rights Democratic Party.

(2) In historic US use, a member of the US Democratic Party from the southern states (especially one of the former territories of the Confederacy), holding socially conservative views, supporting racial segregation and the continued entrenchment of a white hegemony.

1948: A portmanteau word of US origin, the construct being Dixie + (Demo)crat.  Wholly unrelated to other meanings, Dixie (also as Dixieland) in this context is a reference to the southern states of the United States, especially those formerly part of the Confederacy.  The origin is contested, the most supported theory being it’s derived from the Mason-Dixon Line, a historic (if not entirely accurate) delineation between the "free" North and "slave-owning" South.  Another idea is it was picked up from any of several songs with this name, especially the minstrel song Dixie (1859) by (northerner) Daniel Decatur Emmett (1815-1904), popular as a Confederate war song although most etymologists hold this confuses cause and effect, the word long pre-dating any of the known compositions.  There’s also a suggested link to the nineteenth-century nickname of New Orleans, from the dixie, a Confederate-era ten-dollar bill on which was printed the French dix (ten) but again, it came later.  The –crat suffix was from the Ancient Greek κράτος (krátos) (power, might), as used in words of Ancient Greek origin such as democrat and aristocrat; the ultimate root was the primitive Indo-European kret (hard).  Dixiecrat is a noun and Dixiecratic is an adjective; the noun plural is Dixiecrats.  The noun Dixiecratocracy (also as dixieocracy) was a humorous coining speculating about the nature of a Dixiecrat-run government; it was built on the model of kleptocracy, plutocracy, meritocracy, gerontocracy etc.

The night old Dixie died.

Former Dixiecrat, Senator Strom Thurmond (1902-2003; senator (Republican) for South Carolina 1954-2003) lies in state, Columbia, South Carolina, June 2003.

Universally called Dixiecrats, the States' Rights Democratic Party was formed in 1948 as a dissident breakaway from the Democratic Party.  Its core platform was permanently to secure the rights of states to legislate and enforce racial segregation and exclude the federal government from intervening in these matters.  Politically and culturally, it was a continuation of the disputes and compromises which emerged in the aftermath of the US Civil War almost a century earlier.  The Dixiecrats took control of the party machine in several southern states and contested the elections of 1948 with South Carolina governor Strom Thurmond as their presidential nominee but enjoyed little support outside the deep South and by 1952 most had returned to the Democratic Party.  However, in the following decades, they achieved a much greater influence as a southern faction than ever was achieved as a separatist party.  The shift in the south towards support for the Republican Party dates from this time and by the 1980s, the Democratic Party's control of presidential elections in the South had faded and many of the Dixiecrats had joined the Republicans.

US Electoral College map, 1948.

In the 1948 presidential election, the Dixiecrats didn’t enjoy the success polls had predicted (although that was the year of the infamous “Dewey Defeats Truman” headline and the polls got much wrong), carrying only four states, all south of the Mason-Dixon line and not even the antics of one “faithless elector” (one selected as an elector for the Democratic ticket who instead cast his vote for Dixiecrats) was sufficient to add Tennessee to the four (South Carolina, Mississippi, Alabama, and Louisiana) won.  Nor did they in other states gain sufficient support to act as “spoilers” as Ross Perot (1930–2019) in 1992 & 1996 and Ralph Nadar (b 1934) in 2000 achieved, the “narrowing of margins” in specific instances being of no immediate electoral consequence in the US system.  With that, the Dixiecrats (in the sense of the structure of the States' Rights Democratic Party) in a sense vanished but as an idea they remained for decades a potent force within the Democratic Party and their history is an illustration of why the often-quoted dictum by historian Professor Richard Hofstadter (1916–1970): “The role of third parties is to sting like a bee, then die” needs a little nuance.  What the Dixiecrats did after 1948 was not die but instead undergo a kind of “resurrection without crucifixion”, emerging to “march through the institutions” of the Democratic Party, existing as its southern faction.

That role was for generations politically significant and example of why the “third party” experience in the US historically wasn’t directly comparable with political behaviour elsewhere in the English-speaking world where “party discipline” tended to be “tight” with votes on the floors of parliaments almost always following party lines.  Until recent years (and this is something the “Trump phenomenon” radically has at least temporarily almost institutionalized), there was often only loose party discipline applied within the duopoly, Democrats and Republicans sometimes voting together on certain issues because the politicians were practical people who wished to be re-elected and understood what Tip O'Neill (1912–1994; (Democrat) speaker of the US Representatives 1977-1987) meant when he said “All politics is local”.  Structurally, that meant “third parties” can operate in the US and achieve stuff (for good or evil) as the Dixiecrats and later the Republican’s Tea Party Movement proved; it just that they do it as factions within the duopoly and that’s not unique, the Australian National Party (a re-branding of the old Country Party) really a regional pressure group of political horse traders disguised as a political party.

US Electoral College map, 1924.

The 1924 Electoral College results were a harbinger of the later Dixiecrat movement and a graphical representation of terms such as "solid South" or "south of the Mason-Dixon Line".  At the time of the 1924 election, slavery in the South was still in living memory.  Although there was fracturing at the edges, the "solid south" did remain a Democratic Party stronghold until the civil rights legislation of the 1960s and it was was the well-tuned political antennae of Texan Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969) which picked up the implications and consequences of the reforms his skills had ushered through the Congress:  "I think I've just lost us the South" he was heard to remark when the Senate passed a landmark voting rights bill into law.

In recent years, what has changed in the US is the Republicans and Democrats have become the captive organizations of a tiny number of dedicated political operatives pursuing either their own ideological agendas or (more typically), those providing the funding.  The practical implication of that is the elections which now most matter are the primaries (where candidates for the election proper are selected) and because primary contests are voted on by a relative handful, outcomes are easier to influence and control that in general elections where there are millions to nudge.  Party discipline has thus become tighter than can often be seen on the floor of the House of Commons in the UK, not because the ideological commitments of politicians within parties have coalesced but because they’re now terrified of being “primaried” if they vote against the party line.  Re-election is a powerful inducement because the money politicians make during their careers is many, many times what might be expected given their notional earnings from their salary and entitlements.  There are few easier ways to get rich, thus the incentive to “toe the party line”.  This behavioural change, mapped onto something which structurally remains unchanged, is one of the many factors which have produced a country now apparently as polarized as ever it has been.  The nature of that polarization is sometimes misunderstood because of the proliferation of “red state, blue state” maps of the US which make the contrast between the “corrupting coastlines” and “flyover states” seem so stark but each state is of course a shade of purple (some darker, some lighter) but because of the way the two parties now operate, politics as it is practiced tends to represent the extreme, radical elements which now control the machines.  So while in the last twenty-odd years there’s been much spoken about “the 1%” in the sense of the tiny number of people who own or control so much, it’s political scientists and historians who much fret over the less conspicuous “1%” able to maintain effective control of the two parties, something of even greater significance because the state has put in place some structural impediments to challenging the two-party political duopoly.

In the US, the state does not (in a strict legal or constitutional sense of the word) “own” the Republican or Democratic Parties because they are “private” organizations protected by the constitution’s First Amendment (freedom of association).  However, over the years, something biologists would recognize as “symbiosis” has evolved as the state and the parties (willingly and sometimes enthusiastically) have become entangled to the extent a structural analysis would recognize the parties as quasi-public although not quite at the status familiar elsewhere as quangos (quasi autonomous non-government organizations).  Despite being “private concerns”, the parties routinely conduct state-regulated primaries to select candidates and in many cases these are funded by tax revenue and administered by state electoral instrumentalities.  Beyond that, it needs to be remembered that to speak of a “US national election” (as one might of a “UK general election”) is misleading because as a legal construct such events are really 50 elections run by each state with electoral laws not wholly aligned (thus the famous (or dreaded, depending on one’s position) Iowa caucuses) and in many states, it’s state law which regulates who can voted in party primaries, some permitting “open” primaries in which any lawfully enrolled voter is allowed to cast a ballot while others run “closed” events, restricting participation to registered members of the relevant party.  What that means is in some places a citizen can vote in each party’s primary.  That done, those who prevail in a primary further are advantaged because many states have laws setting parameters governing who may appear on a ballot paper and most of them provide an easier path for the Republican and Democratic Party candidates by virtue of having granted both “major party” status.  As objects, the two parties, uniquely, are embedded in the electoral apparatus and the interaction of ballot access laws, debate rules and campaign finance rules mean the two function as state-sponsored actors; while not quite structurally duopolistic, they operate in a protected environment with the electoral equivalent of “high tariff barriers”.

Elon Musk (left) and Donald Trump (right), with Tesla Cybertruck (AWD Foundation Series), the White House, March, 2025.  It seemed like a good idea at the time.

Given all that, Elon Musk’s (b 1971) recent announcement he was planning to launch a “third party” (actually the US has many political parties, the “third party” tag used as a synecdoche for “not one of the majors”) might seem “courageous” and surprised many who thought the experience of his recent foray into political life might have persuaded him pursuits like EVs (electric vehicles), digging tunnels (he deserves praise for naming that SpaceX spin-off: “The Boring Company”) and travelling to Mars were more fulfilling.  However, Mr Musk believes the core of the country’s problems lie in the way its public finances are now run on the basis of the “Dick Cheney (born 1941; US vice president 2001-2009) doctrine: “Deficits don’t matter” and having concluded neither of the major parties are prepared to change the paradigm which he believes is leading the US to a fiscal implosion, a third party is the only obvious vehicle.  In Western politics, ever since shades of “socialism” and “capitalism” defined the democratic narrative, the idea of a “third way” has been a lure for theorists and practitioners with many interpretations of what is meant but all have in common what Mr Musk seems to be suggesting: finding the middle ground and offering it to those currently voting for one or other of the majors only because “your extremists are worse than our extremists”.  Between extremes there’s much scope for positioning (which will be variable between “social” & “economic” issues) and, given his libertarian instincts, it seems predicable Mr Musk’s economic vision will be “centre-right” rather than “centre-left” but presumably he’ll flesh out the details as his venture evolves.

Mr Musk can’t be accused of creating a “third party” because he wants to become POTUS (president of the US).  As a naturalized US citizen, Mr Musk is ineligible because Article II, Section 1, Clause 5 of the constitution restricts the office to those who are a “natural born Citizen” (Article II, Section 1, Clause 5).  Because the US Supreme Court (USSC) has never handed down a definitive ruling on the matter it’s not absolutely certain what that phrase means but the consensus among legal scholars is it refers to someone who was at birth a US citizen.  That need not necessitate being born on the soil of the US or its territories because US citizens often are born in other countries (especially to those on military or diplomatic duty) and even in international waters; indeed, there would appear no constitutional impediment to someone born in outer space (or, under current constitutional interpretation, on Mars) becoming POTUS provided they were at the time of birth a US citizen.  Nor does it seem an interpretation of the word “natural” could be used to exclude a US citizen conceived through the use of some sort of “technology” such as IVF (In Vitro Fertilization).

Lindsay Lohan, potential third party POTUS.

As a naturalized US citizen, Elon Musk can’t become POTUS so his new party (tentatively called the “America” Party) will have to nominate someone else and the constitution stipulates (Article II, Section 1, Clause 5): “No Person except a natural born Citizen, or a Citizen of the United States, at the time of the Adoption of this Constitution, shall be eligible to the Office of President; neither shall any Person be eligible to that Office who shall not have attained to the Age of thirty five Years, and been fourteen Years a Resident within the United States”.  The age requirement is unambiguous and in his Commentaries on the Constitution of the United States (1833), Justice Joseph Story (1779–1845; associate justice of the Supreme Court of the USSC 1812-1845) explained the residence requirement was “…not an absolute inhabitancy within the United States during the whole period; but such an inhabitancy as includes a permanent domicil in the United States.”  That means Mr Musk can consider nominating Lindsay Lohan for president.  She’d apparently flirted with the idea of running in 2020 but at that point would have been a few months too young; on all grounds she’ll be eligible for selection in 2028 and many would be attracted to the idea of Lindsay Lohan having her own nuclear weapons.

Whether or not it’s “courageous” (or even “heroic”), to build a new third party in the US time will tell but certainly it’s ambitious but Mr Musk is also a realist and may not be planning to have a presidential candidate on the ballot in all 50 states or even contest every seat both houses of Congress.  As he’ll have observed in a number of countries, “third parties” need neither parliamentary majorities nor executive office to achieve decisive influence over policy, some with comparatively little electoral support able to achieve “balance of power” status in legislatures provided those votes are clustered in the right places.  Additionally, because the polarized electorate has delivered such close results in the House & Senate, the math suggests a balance of power may be attainable with fewer seats than historically would have been demanded and under the US system of fixed terms, an administration cannot simply declare such a congress “unworkable” and all another election (a common tactic in the Westminster system); it must, for at least two years, work with what the people have elected, even if that includes an obstreperous third party. Still, the challenges will be onerous, even before the “dirty tricks” departments of the major parties start searching for skeletons in the closets of third party candidates (in a rare example of bipartisanship the Republicans and Democrats will probably do a bit of intelligence-sharing on that project) and the history is not encouraging.

It was the Republican party which in the 1850s was the last “third party” to make the transition to become a “major” and not since 1996 has such a candidate in a presidential contest secured more than 5% of the national vote.  In the Electoral College, not since 1968 has a third-party candidate carried any states and 1912 was the last time a third-party nominee finished second (and 1912 was a bit of a “special case” in which the circumstances were unusually propitious for challenges to the majors).  Still, with (1) the polls recording a general disillusionment with the major parties and institutions of state and (2) Mr Musk’s wealth able to buy much advertising and “other forms” of influence, prospects for a third party may be untypically bright in 2028 elections and 2030 mid-terms.  There are no more elections for Donald Trump (b 1946; US president 2017-2021 and since 2025) and it seems underestimated even now just what an aberration he is in the political cycle.  While his use of techniques and tactics from other fields truly has since 2016 been disruptive, what he has done is unlikely to be revolutionary because it is all so dependent on his presence and hands on the levers of power.  When he leaves office, without the “dread and awe” the implied threat of his displeasure evokes, business may return to something closer what we still imagine “normal” to be.

Futurism

Futurism (pronounced fyoo-chuh-riz-uhm)

(1) A movement in avant-garde art, developed originally by a group of Italian artists in 1909 in which forms (derived often from the then novel cubism) were used to represent rapid movement and dynamic motion  (sometimes with initial capital letter)

(2) A style of art, literature, music, etc and a theory of art and life in which violence, power, speed, mechanization or machines, and hostility to the past or to traditional forms of expression were advocated or portrayed (often with initial capital letter).

(3) As futurology, a quasi-discipline practiced by (often self-described) futurologists who attempt to predict future events, movements, technologies etc.

(4) In the theology of Judaism, the Jewish expectation of the messiah in the future rather than recognizing him in the presence of Christ.

(5) In the theology of Christianity, eschatological interpretations associating some Biblical prophecies with future events yet to be fulfilled, including the Second Coming.

1909: From the Italian futurismo (literally "futurism" and dating from circa 1909), the construct being futur(e) + -ism.  Future was from the Middle English future & futur, from the Old French futur, (that which is to come; the time ahead) from the Latin futūrus, (going to be; yet to be) which (as a noun) was the irregular suppletive future participle of esse (to be) from the primitive Indo-European bheue (to be, exist; grow).  It was cognate with the Old English bēo (I become, I will be, I am) and displaced the native Old English tōweard and the Middle English afterhede (future (literally “afterhood”) in the given sense.  The technical use in grammar (of tense) dates from the 1520s.  The –ism suffix was from the Ancient Greek ισμός (ismós) & -isma noun suffixes, often directly, sometimes through the Latin –ismus & isma (from where English picked up ize) and sometimes through the French –isme or the German –ismus, all ultimately from the Ancient Greek (where it tended more specifically to express a finished act or thing done).  It appeared in loanwords from Greek, where it was used to form abstract nouns of action, state, condition or doctrine from verbs and on this model, was used as a productive suffix in the formation of nouns denoting action or practice, state or condition, principles, doctrines, a usage or characteristic, devotion or adherence (criticism; barbarism; Darwinism; despotism; plagiarism; realism; witticism etc).  Futurism, futurology, & futurology are nouns, futurist is a noun & adjective and futuristic is an adjective; the noun plural is futurisms.

Lindsay Lohan in Maison Martin Margiela (b 1957) Futuristic Eyewear.

As a descriptor of the movement in art and literature, futurism (as the Italian futurismo) was adopted in 1909 by the Italian poet Filippo Tommaso Marinetti (1876-1944) and the first reference to futurist (a practitioner in the field of futurism) dates from 1911 although the word had been used as early as 1842 in Protestant theology in the sense of “one who holds that nearly the whole of the Book of Revelations refers principally to events yet to come”.  The secular world did being to use futurist to describe "one who has (positive) feelings about the future" in 1846 but for the remainder of the century, use was apparently rare.  The (now probably extinct) noun futurity was from the early seventeenth century.  The noun futurology was introduced by Aldous Huxley (1894-1963) in his book Science, Liberty and Peace (1946) and has (for better or worse), created a minor industry of (often self-described) futurologists.  In theology, the adjective futuristic came into use in 1856 with reference to prophecy but use soon faded.  In concert with futurism, by 1915 it referred in art to “avant-garde; ultra-modern” while by 1921 it was separated from the exclusive attachment to art and meant also “pertaining to the future, predicted to be in the future”, the use in this context spiking rapidly after World War II (1939-1945) when technological developments in fields such as ballistics, jet aircraft, space exploration, electronics, nuclear physics etc stimulated interest in such progress.

Untouched: Crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) & Bill Clinton (b 1946; US president 1993-2001) with cattle, 92^nd Annual Hopkinton State Fair, Contoocook, New Hampshire, September 2007.

Futures, a financial instrument used in the trade of currencies and commodities appeared first in 1880; they allow (1) speculators to bet on price movements and (2) producers and sellers to hedge against price movements and in both cases profits (and losses) can be booked against movement up or down.  Futures trading can be lucrative but is also risky, those who win gaining from those who lose and those in the markets are usually professionals.  The story behind crooked Hillary Clinton's extraordinary profits in cattle futures (not a field in which she’d previously (or has subsequently) displayed interest or expertise) while “serving” as First Lady of Arkansas ((1979–1981 & 1983–1992) remains murky but it can certainly be said that for an apparently “amateur” dabbling in a market played usually by experienced professionals, she was remarkably successful and while perhaps there was some luck involved, her trading record was such it’s a wonder she didn’t take it up as a career.  While many analysts have, based on what documents are available, commented on crooked Hillary’s somewhat improbable (and apparently sometime “irregular”) foray into cattle futures, there was never an “official governmental investigation” by an independent authority and no thus adverse findings have ever been published.  

The Arrival (1913), oil on canvas by Christopher Richard Wynne Nevinson (1889-1946), Tate Gallery.

Given what would unfold over during the twentieth century, it’s probably difficult to appreciate quite how optimistic was the Western world in the years leading up to the World War I (1914-1918).  Such had been the rapidity of the discovery of novelties and of progress in so many fields that expectations of the future were high and, beginning in Italy, futurism was a movement devoted to displaying the energy, dynamism and power of machines and the vitality and change they were bringing to society.  It’s also often forgotten that when the first futurist exhibition was staged in Paris in 1912, the critical establishment was unimpressed, the elaborate imagery with its opulence of color offending their sense of refinement, now so attuned to the sparseness of the cubists.

The Hospital Train (1915), oil on canvas by Gino Severini (1883-1966), Stedelijk Museum.

Futurism had debuted with some impact, the Paris newspaper Le Figaro in 1909 publishing the manifesto by Italian poet Filippo Tommaso Marinetti. Marinetti which dismissed all that was old and celebrated change, originality, and innovation in culture and society, something which should be depicted in art, music and literature. Marinetti exalted in the speed, power of new technologies which were disrupting society, automobiles, aeroplanes and other clattering machines.  Whether he found beauty in the machines or the violence and conflict they delivered was something he left his readers to decide and there were those seduced by both but his stated goal was the repudiation of traditional values and the destruction of cultural institutions such as museums and libraries.  Whether this was intended as a revolutionary roadmap or just a provocation to inspire anger and controversy is something historians have debated.  Assessment of Marinetti as a poet has always been colored by his reputation as a proto-fascist and some treat as "fake mysticism" his claim his "visions" of the future and the path to follow to get there came to him in the moment of a violent car crash. 

Futurismo: Uomo Nuovo (New Man, 1918), drawing by Mario Sironi (1885-1961).

As a technique, the futurist artists borrowed much from the cubists, deploying the same fragmented and intersecting plane surfaces and outlines to render a number of simultaneous, overlaid views of an object but whereas the cubists tended to still life, portraiture and other, usually static, studies of the human form, the futurists worshiped movement, their overlays a device to depict rhythmic spatial repetitions of an object’s outlines during movement.  People did appear in futurist works but usually they weren’t the focal point, instead appearing only in relation to some speeding or noisy machine.  Some of the most prolific of the futurist artists were killed in World War I and as a political movement it didn’t survive the conflict, the industrial war dulling the public appetite for the cult of the machine.  However, the influence of the compositional techniques continued in the 1920s and contributed to art deco which, in more elegant form, would integrate the new world of machines and mass-production into motifs still in use today.

Motociclista (Motorcyclist, circa 1924), oil on canvas by Mario Sironi.

By the early twentieth century when the Futurism movement emerged, machines and mechanism were already hundreds of years old (indeed the precursor devices pre-date Christ) but what changed was the new generations of machines had become sexy (at least in the eyes of men), associated as they were with something beyond mere functionalism: speed and style.  While planes, trains & automobiles all attracted the futurists, the motorcycle was a much-favored motif because it possessed an intimacy beyond other forms of transportation in that, literally it was more an extension of the human body, the rider at speed conforming to the shape of the structure fashioned for aerodynamic efficiency with hands and feet all directly attached to the vital controls: machine as extension of man.

The Modern Boy No. 100, Vol 4, Week Ending 4 January, 1930.

The Modern Boy (1928-1939) was, as the name implies, a British magazine targeted at males aged 12-18 and the content reflected the state of mind in the society of the inter-war years, the 1930s a curious decade of progress, regression, hope and despair.  Although what filled much of the pages (guns, military conquest and other exploits, fast cars and motorcycles, stuff the British were doing in other peoples’ countries) would today see the editors cancelled or visited by one of the many organs of the British state concerned with the suppression of such things), it was what readers (presumably with the acquiescence of their parents) wanted.  Best remembered of the authors whose works appeared in The Modern Boy was Captain W.E. Johns (1893–1968), a World War I RFC (Royal Flying Corps) pilot who created the fictional air-adventurer Biggles.  The first Biggles tale appeared in 1928 in Popular Flying magazine (released also as Popular Aviation and still in publication as Flying) and his stories are still sometimes re-printed (although with the blatant racism edited out).  The first Biggles story had a very modern-sounding title: The White Fokker.  The Modern Boy was a successful weekly which in 1988 was re-launched as Modern Boy, the reason for the change not known although dropping superfluous words (and much else) was a feature of modernism.  In October 1939, a few weeks after the outbreak of World War II, publication ceased, Modern Boy like many titles a victim of restrictions by the Board of Trade on the supply of paper for civilian use.

Jockey Club Innovation Tower, Hong Kong (2013) by Zaha Hadid (1950-2016).

If the characteristics of futurism in art were identifiable (though not always admired), in architecture, it can be hard to tell where modernism ends and futurism begins.  Aesthetics aside, the core purpose of modernism was of course its utilitarian value and that did tend to dictate the austerity, straight lines and crisp geometry that evolved into mid-century minimalism so modernism, in its pure form, should probably be thought of as a style without an ulterior motive.  Futurist architecture however carried the agenda which in its earliest days borrowed from the futurist artists in that it was an assault on the past but later moved on and in the twenty-first century, the futurist architects seem now to be interested above all in the possibilities offered by advances in structural engineering, functionality sacrificed if need be just to demonstrate that something new can be done.  That's doubtless of great interest at awards dinners where architects give prizes to each other for this and that but has produced an international consensus that it's better to draw something new than something elegant.  The critique is that while modernism once offered “less is more”, with neo-futurist architecture it's now “less is bore”.  Art deco and mid-century modernism have aged well and it will be interesting to see how history judges the neo-futurists.

Blowout

Blowout (pronounced bloh-out)

(1) A sudden puncturing of a pneumatic tyre.

(2) A sudden release of oil and gas from a well.

(3) In geology, a sandy depression in a sand dune ecosystem caused by the removal of sediments by wind.

(4) An extreme and unexpected increase in costs, such as in government estimates for a project (a popular Australian use although the budgetary outcomes are familiar just about everywhere).

(5) In medical slang, an act of defecation in which an incontinent person (usually an infant or toddler) produces a large amount of excrement that causes their diaper to overflow and leak (the companion slang the “poonami”).

(6) In engineering, the cleaning of the flues of a boiler from scale etc by blasting the surfaces with steam.

(7) In body-piercing, an unsightly flap of skin caused by an ear piercing that is too large.

(8) An instance of having one's hair blow-dried and styled.

(9) In tattooing, the blurring of a tattoo due to ink penetrating too far into the skin and dispersing.

(10) In woodworking, the damage done to the exit side of a drilled hole or sawn edge when no sacrificial backer-board is used during the drilling or sawing: the drill bit's or saw blade's exit on the far side causes chips of wood to be broken from the edge (sometimes called a “tearout”).

(11) In slang, a social function, especially one with extravagant catering.

(12) In slang, a large or extravagant meal.

(13) In slang, a sporting contest in which one side wins by an untypically wide margin; an overwhelming victory.

(14) In slang, an argument; an altercation.

(15) In Filipino slang, a party or social gathering.

1825: A creation of US colloquial English (the construct being blow + out) in the sense of “outburst, brouhaha” (and in a subtle linguistic shift such events would now, inter alia, be called a “blow-up”), from the verbal phrase, the reference being to pressure in a steam engine.  The elements “blow” and “out” both have many senses and the compound blowout is formed from the verb “blow” in the sense of “burst” or “explosion” plus the verb “out” in the sense of “eject or expel; discharge; oust”.  The verb blow was a pre-1000 form from the Middle English verb blowen, from the Old English blāwan (to blow, breathe, make a current of air, inflate, sound), from the Proto-West Germanic blāan, from the Proto-Germanic blēaną (to blow), from primitive Indo-European bhleh- (to swell, blow up) and may be compared with the Old High German blāen, the Latin flō (to blow) and the Old Armenian բեղուն (bełun) (fertile).  The verb out was from the pre-900 Middle English adverb out, from the Old English ūt (out, without, outside).  It was cognate with the Dutch uit, the German aus, the Old Norse & Gothic ūt and was akin to the Sanskrit ud-.  The Middle English verb was outen, from the Old English ūtian (to put out) and cognate with the Old Frisian ūtia.  Blowout is a noun; the noun plural is blowouts and the use as a verb non-standard.

The blowout as a source of irony.

Blowout is used as a modifier.  In retail commerce, a “blowout sale” is an event advertised as offering greater than usual discounts, with a real or notional intent to deplete the inventory.  Unlike the various uses in hairdressing, blowouts can be undesirable events and devices have been devised which prevent their unwanted occurrence: In electrical engineering a blowout coil (carrying an electric current) serves to deflect and thus extinguish an arc formed when the contacts of a switch part to turn off the current and in the messy business of drilling for oil, a “blowout preventer” is placed at the surface interface of an oil well to prevent blowouts by closing the orifice, allowing material to flow from the oil reservoir out through the shaft.  By contrast, in hairdressing, variants of the blowout deliberately are part of the process and in one use blowout is a generic descriptor of the taper fade (of which there are several variants.  There’s also the Brazilian blowout, a method temporarily to achieve straightening the hair by sealing a liquid keratin and preservative solution into the hair with a styling wand (hair iron).

1969 Ford Falcon GTHO #60 (Fred Gibson (b 1941) & Barry “Bo” Seton (b 1936)) on its roof after a blowout of the right-rear tyre, Mount Panorama, Bathurst, Australia. 

In motorsport there have been some famous tyre blowouts and in Australia, in 1969, it was exactly that which doomed the first appearance at Bathurst of the Falcon GTHO, a car purpose-built for the event with “a relief map of the Mount Panorama circuit in one hand and a bucket of Ford’s money in the other”.  As it would prove in subsequent years, the GTHO was ideal for the purpose but in 1969 the choice of some then exotic US-made Goodyear racing tyres proved an innovation too far, one of several blowouts resulting in a Ford works car ending on its roof.  Being an anti-clockwise circuit, it was the right-had tyres which were subject to the highest loads and, built for racing, the Phase I GTHOs were set-up to oversteer, further increasing the wear.  For next year, Ford doubled down, the Phase II GTHOs famous for their prodigious oversteer but this time the suspension was tuned to suit the tyres.

As a routine procedure, a “steam blowout” is carried out to remove the debris from superheaters and re-heaters that accumulate during manufacturing and installation, the purpose being to prevent damage to turbine blades and valves.  In the usual course of operation, a “blowout” is the release of excessive steam (ie pressure) via a “blow-off valve”.  The meaning “abundant feast” dates from 1824 while that of “the bursting of an automobile tire” was in use by at least 1908.  The alternative forms blow-out & blow out are also in use, especially when applied to tyres and the un-hyphenated from was chosen for the title of Blow Out (1981), a movie by US director Brian De Palma (b 1940)in which the plot hinged on whether it was a gunshot which caused a tyre to blow out.

Manfred von Brauchitsch in Mercedes-Benz W25B (#7) in front of the pits at the end of 1935 German Grand Prix, Nürbugring, 28 July 1935.  The left-rear tyre which suffered a last-lap blowout has disintegrated, the car driven to fourth place on the rim for the final 7 km (4.4 miles).

The most famous blowout however was that which happened on the last lap of the 1935 German Grand Prix, run before 220,000 spectators in treacherously wet conditions on the Nürbugring circuit in the Eifel mountains, then in its classic and challenging pre-war configuration of 22.7 km (14.1 miles).  The pre-race favourites were the then dominant straight-8 Mercedes-Benz W25s and V16 Auto Union Type Bs (both generously subsidized by the Nazi state) but, powerful, heavy and difficult to handle in wet conditions, their advantages substantially were negated, allowing what should have been the delicate but out-classed straight-8 Alfa Romeo P3s to be competitive and in the gifted hands of the Italian Tazio Nuvolari (1892–1953), one won the race.  The last lap was among the most dramatic in grand prix history, the Mercedes-Benz W25B of Manfred von Brauchitsch (1905–2003) holding a winning lead until a rear-tyre blowout, the car limping to the finish-line on a bare rim to secure fourth place.  Von Brauchitsch was the nephew of Generalfeldmarschall Walther von Brauchitsch (1881–1948), the imposing but ineffectual Oberbefehlshaber (Commander-in-Chief) of OKH (Oberkommando des Heeres (the German army's high command)) between 1938-1941.

Lindsay Lohan on the cover of Vogue Czechoslovakia, May 2025, photographed by the Morelli Brothers.

That there should be a Vogue Czechoslovakia despite the state of Czechoslovakia ceasing to be after 31 December 1992 may seem strange but the publication does exist and is sold in both the Czech Republic and Slovakia.  Launched in 2018, it was the first edition of Vogue published in either country and the title was an obvious choice for Condé Nast because in addition to the shared cultural heritage, there were no negative associations with the name “Czechoslovakia”; so amicable was the 1992 separation of the two states it was styled the “Velvet Divorce”.  Other attractions included branding & recognition (“Czechoslovakia” still enjoying strong international recognition because the component elements of the name have been retained by the new states so it has not passed into history like “Yugoslavia” when it broke up amidst war and slaughter) and the economies of scale gained by producing a single edition for two markets.  That reflects a general industry trend, the Czech Republic & Slovakia often treated as a single media market because of their (1) linguistic similarity, (2) cultural overlap and shared (though often troubled) history.  It worked out well for Conde Nast because they got a retro-modern identity evocative of a culturally rich past with a contemporary twist.

Lindsay Lohan’s Almond Milk Upper East Blowout hairstyle, Vogue Czechoslovakia, May 2025.

Czechoslovakia was created in 1918 when the Austro-Hungarian Empire of the Hapsburgs was dissolved and in this form it existed until dismembered progressively, beginning with the well-intentioned but shameful Munich Agreement in 1938.  After World War II (1939-1945), Czechoslovakia was re-established under its pre-1938 borders (with the exception of Carpathian Ruthenia, which became part of Soviet Union) but its fate was sealed when in 1948 the Communist Party (approved by comrade Stalin (1878-1953; Soviet leader 1924-1953) staged a coup and seized power, integrating the country behind the Iron Curtain into the Moscow-centric Eastern Bloc joining Comecon (Council for Mutual Economic Assistance, a kind of “Marshall Plan by rubles”) in 1955 and the Warsaw Pact (the Soviet’s counterpoint to NATO (North Atlantic Treaty Organization) in 1955.  An uprising in 1968 (the so called “Prague Spring”) seeking political & economic liberalization ruthlessly was crushed by Russian tank formations sent by Leonid Brezhnev (1906–1982; Soviet leader 1964-1982) and it wasn’t until 1989, following the fall of the Berlin Wall, the people peacefully overthrew Communist Party rule in what was labelled the “Velvet Revolution”, thus the adoption of “Velvet Divorce” to describe the unusually quiet (and not at all bloody) constitutional separation of the two sovereign states.

Lindsay Lohan in halter neck black dress with white bodice and stylized bow, her Upper East Blowout under an outrageously extravagant tulle hat, Vogue Czechoslovakia, May, 2025.

The Hairstyle used for Lindsay Lohan’s Vogue cover shoot is known as the “Upper East Blowout”, designed deliberately to evoke the glamour of the stars from the golden age of Hollywood (essentially the 1930s-1950s) and the particular one worn by Ms Lohan specifically was called an “Almond Milk Upper East Blowout”, a construct which seems an intriguing piece of subliminal marketing.  “Almond Milk” was a obviously an allusion to the color but the fluid is also a pleasingly expensive (an important association in product-positioning) and trendy alternative to the mainstream dairy offerings with obvious appeal to vegetarians, vegans and animal rights activists.  For some it can be a wise choice, nutritionists noting (unsweetened) almond milk is a good source of vitamin-E and is lower in calories, protein, sugar and saturated fat while cow’s milk is more nutrient-dense and higher in protein, naturally containing lactose and saturated fats.  Because of that, fortification is essential for almond milk to match dairy milk’s micro-nutrient content but for those choosing on the basis of their dietary regime (vegans, the lactose intolerant etc), unsweetened, fortified almond can be a healthy option.  The “Upper East Side” element is a reference to the neighborhood in the borough of New York City’s (NYC) Manhattan.  Because of the vagueness in NYC’s neighborhood boundaries (they’re not officially gazetted), opinions vary as to where the place begins and ends but in the popular (and certainly the international) imagination, “Upper East Side” is most associated with places such as Fifth Avenue and Central Park which lie to the west.  While New Yorkers may not always know exactly what the Upper East Side is, they have no doubts about which parts definitely are NOT UES.  Long regarded as the richest and thus most prestigious of the New York boroughs, by the late nineteenth century informally it was known as the “silk stocking district”, the idea reflected still in the desirable real estate, expensive shops along Madison Avenue and its cluster of cultural institutions including the Metropolitan Museum of Art, the Frick Collection and the Guggenheim Museum.

Jessica Rabbit in characteristic pose (left) and Lindsay Lohan with "almond milk Upper East Blowout" hairstyle in black leather corset with silk laces and stainless steel eyelets.

Technically, the hairstyle is a “blowout” because historically the look was achieved with a combination of product & blow dryer; that’s still how most are done.  Because the really dramatic blowouts demand significant volume (ideally of “thick” hair), it can’t be achieved by everyone in their natural state and for Ms Lohan’s cover shot celebrity hairstylist Dimitris Giannetos (b 1983, Instagram: @dimitrishair) engineered things using a wig by Noah Scott (b 1998, Instagram: @whatwigs) of What Wigs, the industry’s go-to source for extravagant hair-pieces.  The use of “almond milk” to describe a shade of blonde was a bit opportunistic and would seem very similar to hues known variously as “light cool”, “light golden”, “champagne”, “golden honey” & “light ombre” but product differentiation is there to be grabbed and it seems to have caught on so it’ll be interesting to see if it gains industry support and endures to become one of the “standard blondes”.  So the linguistic effect is intended to be accumulative, Mr Giannetos calling his “Upper East blowout” “an homage” to the New York of the popular imagination and some of the hairstyles which appeared in the publicity shots of golden age Hollywood stars, memorably captured by the depiction of Jessica Rabbit in Robert Zemeckis’s (b 1952) live/animated toon hybrid movie Who Framed Roger Rabbit (1988).  Think luxuriant waves meet old money.

However, a Vogue cover shot in a well-lit studio and created using a custom-made wig, styled by an expert hairdresser is one thing but to replicate the look IRL (in real life) is another because, despite what shampoo advertisements would have us believe, “high-gloss” rarely just happens and even with a wig, to achieve the required fullness and visual volume usually demands what needs to be understood as structural engineering.  Usually, this will necessitate “…extensions set in pin curls, then brushed out meticulously…” before being shaped with the appropriate product as a device.  Expectations need to be realistic because with each change in camera angle, it can be necessary to “re-blow and re-style”; while it’s not quite that each strand needs to be massages into place for each shot, that can be true of each wave and just because the hair looks soft and bouncy in the images on a magazine’s glossy pages, the use of fudge or moose to achieve the look can render locks IRL remarkable rigid.