Heckflosse

Heckflosse (pronounced hek-flos or hek-floss-ah (German))

A nickname for the Mercedes-Benz W111 & W112 sedans produced between 1959-1968 (1961-1971 for the coupés and cabriolets with the pruned fins) and translated in English as fintail ("finnie" the affectionate diminutive).

1959: A compound word in modern German, Heck (rear; back) + Flosse (fin).  As a surname, Heck (most common in southern Germany and the Rhineland) came from the Middle High German hecke or hegge (hedge), the origin probably as a topographic name for someone who lived near a hedge.  The link with hedges as a means of dividing properties led in the Middle Low German to heck meaning “wooden fencing” under the influence of the Old Saxon hekki, from the Proto-West Germanic hakkju.  In nautical slang heck came to refer to the “back of a ship” because the position of the helmsman in the stern was enclosed by such a fence and from here it evolved in modern German generally to refer to "back or rear".  Flosse is obscure but was probably related to the Middle English and Old English finn, the Dutch vin, the Low German finne and the Swedish fena.  Because all German nouns are capitalized, Heckflosse is correct but in English, where it's treated as a nickname, heckflosse is common.  Heckflosse is a noun; the noun plural is Heckflossen (although it has in English texts appeared as Heckflosses). 

The (low) rise and (gradual) fall of the Mercedes-Benz tail-fin

Lindsay Lohan examining the damage to a 2009 (fifth generation) Maserati Quattroporte leased by her father, the impact suffered in a minor traffic accident while her assistant was at the wheel, Los Angeles, 2009.  More than many, Lindsay Lohan probably understands the value of Peilstege.

Chrysler in 1957 really did claim their tail-fins were not mere decorations but "stabilizers" designed to move the centre of pressure rearward.  Although designed during Detroit’s tail-fin craze during the mid-late 1950s, Mercedes-Benz always claimed the Heckflosse (tail-fins), introduced in 1959, weren’t mere stylistic flourishes but rather Peilstege (parking aids or sight-lines (literally "bearing bars")), the construct being peil-, from peilen (take a bearing; find the direction) + Steg (bar) which marked the extent of the bodywork, this to assist while reversing.  It's never been clear if this interpretation existed during the design process or was applied retrospectively in response to criticism after the debut but by 1960, even in the US where the things has assumed absurd proportions, the fin-fad was fast fading.  As a cultural artefact, the distinctiveness of the Heckflosse made them a staple for film-makers crafting the verisimilitude of the 1960s High Cold War, just as the big 600s (W100, 1963-1981) from the same era are used still when wealth or evil (not always synonymous) needs to be conveyed.

1963 Mercedes-Benz 300 SE Lang (Long) (W112).

Although on a longer wheelbase than the standard 300 SE, the model designation remained the same, the SEL nomenclature not appearing until the subsequent (W109) 300 SEL (1965).  The additional framing around the badge appeared only on some early-build models and was a unique embellishment although the 300 SE, by German standards "dripped with chrome".  The chrome trim attached to the tail-fins on the 300 SE and the most expensive of the W111 range (220 S & 220 SE) wasn't fitted to the 220 or the cheaper W110 models and in a quirk of production-line economics, it transpired it was more expensive (ie labor intensive) not to fit the trim because of the additional finishing required.  The alpha-numeric soup of model designations which proliferated from the late 1960s started as something almost logical (ie a 300 used a 3.0 litre engine, a 220 a 2.2 etc) but as new product lines emerged, anomalies increased until, in the early 1990s, it was re-organized although the new system would generate its own inconsistencies and eventually the number often had only a vague relationship with engine displacement.

Heckflosse assembly line, Stuttgart, Germany, 1962.

The Heckflosse was one of the first cars to include in its design the concept of the “safety cell”, a passenger compartment designed to protect the occupants in the case of impacts or roll-overs, the structures to the front and rear (ie the engine bay and luggage compartment) essentially “sacrificial”.  This idea was the ancestor of the modern “crumple zone” in which the front and rear compartments were designed to deform upon impact rather than retaining structural integrity, the object being to absorb and dissipate the energy generated in a crash, preventing it reaching the passengers.  The concept was not new, having for generations been a part of naval architecture, warships using what designers dubbed the “armored citadel”: a kind of “box” containing the vital machinery and magazine (ammunition), the structure created by the armoured deck, waterline belt, and the transverse bulkheads.  While this design didn’t make warships “unsinkable”, it did make them harder to sink and there have been ships which have had their whole bow & stern blown off yet have remained afloat, able to be towed back to port.

1961 GAZ-13 Chaika (Seagull) (1959-1981, from the Soviet Union, left), Sunbeam Alpine (1959-1968, from the United Kingdom, centre) and 1961 Chrysler Imperial Crown Windsor (from the US, right).  There's long been much comment about the Heckflosse's fins (only the factory called them Peilstege) being a unexpected concession to a styling fad but they do need to be compared with what was happening not only on both sides of the Atlantic but in Moscow too.

1957 Ford Thunderbird.  Fin-wise, the closest comparison to the Heckflosse was probably the 1957 Ford Thunderbird which, compared with what Chrysler and General Motors (GM) were doing at the time, was quite restrained.  Genuinely, the fins on the first generation Thunderbird (1955-1957) were functional as Peilstege.

On 1 October 1966, Heckflosses were part of the small motorcade in which, having served the twenty year sentences they were lucky to receive from the International Military Tribunal (IMT) at the first Nuremberg Trial (1945-1946), war criminals Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) and Baldur von Schirach (1907-1974; head of the Hitlerjugend (Hitler Youth) 1931-1940 & Gauleiter (district party leader) and Reichsstatthalter (Governor) of Vienna 1940-1945) were driven from Spandau prison in Berlin.  The next day he boarded a Pan-Am Boeing 727 for a flight to Hanover, his first time on a jet aircraft because in 1945 permission had been denied (ostensibly on security grounds) for him to go on a test flight in one of the two-seater Messerschmitt Me-262s built for training.  Like many aspects of his life after release, the THF-HAJ flight had been planned while in Spandau, Speer particularly taken with the 727 because he'd so often seen it during its final descent while tending the prison grounds which he'd transformed into a landscaped park.

1971 Mercedes-Benz 280 SE 3.5 Coupé (1969-1971).

On the sedans, the uncharacteristic exuberances were left undisturbed until production ended in 1968 although after 1965, the range was restricted to a line of lower cost, utilitarian models.  The coupé and cabriolet were introduced in 1961 and lasted a decade; truncating the Heckflosse, they achieved an elegance of line Mercedes-Benz has never since matched but then, few have.

1969 Mercedes-Benz 300 SEL 6.3 (W109, 1968-1972).

By 1965, on the W108 and W109 (1965-1972 and which replaced the more expensive W111 models & all the W112 sedans), the fins, though barely discernible, still existed, the factory noting the contribution to structural rigidity, adding strength without the increase in weight the use of other techniques would have imposed.

1978 Mercedes-Benz 450 SLC 5.0 (C107, 1977-1981).

Advances in metallurgy and engineering meant achieving the required strength became possible even without additional curvature in the metal and in 1971 the R107 (roadster 1971-1989) and C107 (coupé 1971-1981) debuted with the rear surface an uninterrupted flat plane.

1978 Mercedes-Benz 450 SEL 6.9 (V116, 1975-1980).

Despite that, a year later, the W116 sedans (1972-1980) were released with the most vestigial of fins.  The retention of styling elements between generations is not unusual, the second generation Range Rover reprising the earlier model’s distinctive hood creases, even though no longer a structural necessity.  Because there was uncertainty around whether US regulators would outlaw convertibles, no coupé or cabriolet version of the W116 was developed which is why a LWB (long wheelbase) coupé version of the R107 SL was released (as the C107 SLC) and the R107 lasted an impressive 18 years, not replaced until 1989.

1954 Chevrolet Corvette.

Almost apologetically, much has always been made of Mercedes-Benz in the late 1950s not being tempted to follow the lead of GM and Chrysler (Ford never really got involved) in making the W111's tailfins (whether they were really there to help when parking or were merely thought fashionable) truly macropterous but that doesn't mean Detroit may have influenced things because they also did some small "Heckflossesque" fins.  One intriguing element on the original Chevrolet Corvette was the use of protrusions to house the taillights.  When in 1953 the Corvette was released, the fins with which US cars of the era were to become so associated had been around for a few year but hadn’t yet grown (variously upwards & outwards) to the absurd proportions they would later assume and there was nothing unusual in taillights being housed in some construction integrated with the bodywork; once just “bolted-on” lens, taillights had become a design element.  What appeared on the early Corvettes are not really fins and are most analogous with the streamlined nacelles which appeared on contemporary aircraft as enclosures for jet engines; that aspect of aviation architecture would for years be a popular motif for the taillight stylists (by then a highly valued member of the team).  Despite that, the accepted term describing the sculptural extensions is “taillight pod”.  Interestingly, in some of the internal corporate memos the term “nacelle” was used but “pod” became the accepted standard.

1954 Corvette taillight (left) in pod with finlets.

The pair of small blades adorning the upper surface (although sometimes referred to as “finettes”) were in the documents of the GM Design Studio called “taillight bezels” or “ornamental finlets” and, modest as they were, the C1 Corvette probably was the first production car with “four fins”, those with them tending to fit them in pairs although, as a piece of biomimicry of aquatic species, some of the memorable inter-war and early post-war Tatras from Czechoslovakia had a single "central fin" running downwards from the rear of the roof.  The Tatra's fin (the concept familiar from LSR (Land Speed Record) machines) was there to enhance straight line stability and it was needed because of the car's configuration (advanced aerodynamics, a rear-mounted V8 engine and swing axles).  The fin did what it said on the tin but did little to alter the handling characteristics which, by virtue of the mechanical layout, could in unskilled hands be challenging.  The Corvette's behavior was more predictable but that didn't apply to the stylists (they weren't yet "designers") at GM and Chrysler who embarked on a process of “finflation” from which, mercifully, Chevrolet's sports car was spared.  Those on the early Corvettes were at least in a similar aspect ratio to those which appeared on actual jet engine nacelles where they were used to direct airflow in the desired direction and there would have been a slight aerodynamic effect (for better or worse) but the finlets were essentially decorative as GM’s memos indicated and similar additions even appeared on some dagmars (such as the 1954 Buicks).  The Corvette’s designers clearly though the moment had passed for when the restyled 1956 range was released, the pods had been banished, never to return.

1959 Pontiac Bonneville Convertible (left) and 1959 Pontiac Catalina Convertible (right).  Pontiac used the elongation of the elliptical taillights as a marker of a model's place in the division's hierarchy.

On the Corvette, the “taillight pod” and “ornamental finlets” combo didn’t make it into the 1956 range but the idea clearly became lodged somewhere in the GM collective memory because, on a grander scale, both were reprised on the 1959 Pontiacs; longer, higher and wider than the 1953 original, the look might have attracted more publicity had GM’s take on fins that year not been dominated by the Cadillac with the “twin bullet taillights” and the Chevrolet’s “bat wings”.  Compared with those extravagances, what Pontiac did was almost subtle and anyway overshadowed by two of the division’s more enduring debuts, the “split grill” and “year of the wide-track” campaign, the former coming and going, the latter lasting for more than a decade.  In a harbinger of what was to come (and ultimately doom Pontiac), all five GM divisions built their cars using the single platform of the GM B-Body and it was remarkable the stylists were able to achieve noticeably different appearances despite sharing the same structural core.  Whether the 1959 Pontiac's four finlets made them a more functional Peilstege than the two on the 1959 Heckflosse seems dubious although at 213.7 inches in length (5,428 mm) compared with the W111's 192 (4,875), drivers of Pontiacs would have needed them more.  Even a 1959 Rolls-Royce Silver Cloud II was only 213 inches (5,410) long and its bustleback had no fins whatever but many were chauffeur-driven so presumably “the help” were anyway good at parking. 

The Heckflosse as rally and race car

Mercedes-Benz 220 SE, Monte Carlo Rally, 1960.

To those accustomed to how things are done in the modern WRC (World Rally Championship) or have memories of the marvellous Group B cars of the 1980s (a category which enthralled everybody except the clipboard crew at the FIA (Fédération Internationale de l'Automobile (the International Automobile Federation)) which, being international sport’s dopiest regulatory body, of course outlawed the things) it will seem improbable the Heckflosse would have been a successful rally car but the record was illustrious.  It’s best remembered for the 220 SE which won the 1960 Monte Carlo Rally but there were many other successes including the 1961 Algiers-Cape Town Central Africa Rally, an arduous event of some 13,500 kilometres (8400 miles) conducted over several weeks on a route from Cape Town to Algiers (a 190 D (a diesel-engined W121 “pontoon” rather than a Heckflosse) had won in 1959 which proved it was a rally which didn’t rely solely on speed).  First run in 1951 and based on an event staged in 1930, in 1956 a Fiat 1100 and a Ford Ranch Wagon V8 (two vehicles most unalike) had tied for first place, the latter driven by Elon Musk's (b 1971) maternal grandfather, chiropractor Joshua Norman Haldeman (1902–1974), who was an interesting character.

Mercedes-Benz factory rally team (part of the competition department, scaled down since the withdrawal from top-flight Formula One and sports car racing after 1999),  Acropolis Rally, 1963.

The most prestigious African rally was the East African Safari and a Heckflosse 220 SE won in 1961, following victories by 219s the previous two years. The 219 (W105, 1956-1959) was a curious anomaly among the post-war Mercedes-Benz saloons in terms of both nomenclature and engineering.  Using a “mix & match” approach which had been part of the transportation business even before things became motorized, the 219 used the 2.2 litre six-cylinder engine familiar in the various 220s (W128 & W180) but mounted it on the shorter “pontoon” platform used by the 4-cylinder 180 & 190 (W120 & W121) variants, the sacrificed length all accounted for by the shorter rear-doors (and thus wheelbase).  It was one of the more elaborate “de-frilling” exercises seen around the world, the variations including a lower cost version of an existing model (Citroën ID vs DS, Cadillac Calais vs De Ville or Chevrolet Biscayne vs Bel Air & Impala) or an existing body with a smaller engine substituted (Humber Hawk vs Super Snipe).  The 219’s designation was unusual in that it was the only occasion the familiar three numerals featured something other than a “0” as the last digit and it’s notable also because the factory, in a blatant attempt to evade the taxes levied on cars with 2.2 litre engines, slightly reduced the displacement.  The FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) government must have decided this was “un-German” trickery (dieselgate was decades away) because eventually they informed Daimler-Benz the 219 would be taxed as a 2.2 litre vehicle,  This brought production to an end because the effect of the tax increase would have negated the advantage the 219 had enjoyed.

The winning Mercedes-Benz 300 SE, Spa-Francorchamps 24 Hour, 1964.  Note the absence of the chrome trim which usually adorned the W112, the same weight-saving measure not always applied to the rally cars.

Although not obviously a machine built for the circuits, the Heckflosse did win enjoy success on the track, a 220 SE in 1961 winning the second Armstrong 500 in Australia, the event which became the annual Bathurst 1000.  It was even less obviously a rally car but the 220 SE enjoyed a remarkable record in the Poland Rally, winning four successive titles between 1960-1964 and the car also won the 1962 Liège-Sofia-Liège, the factory taking the title in the same event in 1963 with the new 230 SL (the W113 “Pagoda”, 1963-1971).  The Heckflosse also won the Acropolis Rally in two successive years, a 220 SE taking the chequered flag in 1962 and a 300 SE (W112) the following year.  The 300 SE was very much a luxury model which used the then still novel engineering of air suspension which provided a smooth ride but added to weight and complexity, neither quality sought by teams using cars in competition although the system did have the advantage of permitting ground clearance easily to be adjusted; to compensate for the added mass, the 300 SE used a variant of the 3.0 litre straight-6 from the 300 SL (W198; 1954-1963) Gullwing and roadster, a powerful, robust unit.  However, by 1963 it was obvious the days of the big sedans being effective rally cars was drawing to a close; the greater power of the 300 SE had permitted the Heckflosse quite an Indian summer but the immediate future clearly belonged to lighter, more nimble machines such as the Alfa Romeo Giulia, Mini Cooper, Saab 96 and Volvo 122.

Ewy Rosqvist with 220 SE Heckflosse.

However, whether on the circuits or the rally course, there was in the early 1960s nothing unusual about men winning trophies but something of note happened on November 4, 1962 when two Swedish women (driver Ewy Rosqvist (1929–2024) & co-driver Ursula Wirth (1934–2019)), in a 220 SE Fintail (Heckflosse) won the VI Gran Premio Internacional Standard Supermovil YPF (Sixth Touring Car Grand Prix of Argentina), conducted over five days and 2,874 miles (4,625 km) on some of the country’s gruelling, mountainous roads.  The women not only won but dominated the event; for the first time, a single vehicle won all six stages and they set a new race record.  To rub it in, all other competitors were men.  Ewy Rosqvist’s only complaint about the 220 SE was that when driving in the mountains, she’d have preferred one with power steering.  According to company lore, the rough road and hot weather testing of one of the competition department's Heckflosses was conducted in the Australian outback (a good place to find both qualities) and, as test drivers, the factory sent with the car the Ott brothers (dubbed by the locals “Crash Ott” and “Red Ott”); the report from the two burly Bavarians assured head office power assistance was “not needed” because the steering was  “acceptably light”.  

220 SE Heckflosse with spotter plane above.

Working as a veterinary assistant travelling between remote farms, Ewy Rosqvist was brought up on a diet of twisty, often icy roads of dubious quality and it was on those she learned the finer points of rally-style driving, travelling sometimes up to 200 km (125 miles) in a day.  With animals to care for, speed was required (in her bag was often some “time-critical” bull semen) and she took to keeping a log-book in which she recorded how long it took to go from one farm to the next; these entries she regarded as her “lap times”.  Later, she would recall the “unpaved roads, gravel paths and farm roads” with some gratitude because they honed techniques which proved good enough for her to win several European rally championships; she called her memoir Fahrt durch die Hölle (Driving through Hell (1963)).

Argentine Turismo Standard Grand Prix, 1962.

Victory celebrations: Ewy Rosqvist (left) with Ursula Wirth (right).  Between them (in sunglasses) stands Mercedes-Benz team manager Karl Kling (1910–2003) who was a factory driver in 1954-1955, driving both the W196R F1 cars and W196S (300 SLR) sports cars.

Although Daimler-Benz was not unaware of the publicity which would be generated by having a women driving for their competition department, when in 1962 the factory offered her a seat in the Mercedes-Benz works team, genuinely the appointment was on merit and with what was achieved in South America, she justified her place.  The team had appeared in Argentina with a four-car entry (two 220 SEs (W111) and two 300 SEs (W112)), the operation run with the sort of thoroughness which had characterized their Grand Prix campaigns in the 1930s & 1950s and, given the conditions encountered, it was just as well: of the 286 vehicles which started only 43 would finish.  Immediately the women made an impression by winning the first stage and they repeated the feat on the subsequent five, eventually finishing three hours ahead of the second-placed Volvo and setting a new record average speed of 126.87 km/h (78.84 mph).  Undeniably, the women were the most glamorous and photogenic in the field and they captured the country’s imagination, German language newspaper Freie Presse (published in Buenos Aires) reporting: “It was not the Cuban missile crisis [16-28 October 1962], but rather the two blondes from Scandinavia who dominated the headlines in the country’s daily newspapers.”

Corinthian

Corinthian (kuh-rin-thee-uhn)

(1) Of, pertaining to, or characteristic of Corinth, the ancient Greek city-state.

(2) An native, inhabitant or resident of Corinth, and its suburbs.

(3) Something with origins in Corinthia.

(4) One of the five styles of classical architecture in Ancient Greece (the others being Doric, Composite, Tuscan & Ionic).

(5) Something ornate and elaborate; something luxurious or extravagantly trimmed

(6) In literacy criticism, an ornate style (an alternative to describing such writing as "rococo" or "baroque" but distinct from "purple").

(7) Someone given to living luxuriously; dissolute.

(8) A worldly, fashionable person, accepted in society although thought by some to be raffish.

(9) An amateur sportsman; an accomplished amateur athlete (archaic).

(10) A sailboat owner who helms his or her own boat in competitive racing.

(11) A phony descriptor of a type of leather used by Chrysler Corporation in the US during the 1970s.

1350–1400: From the Middle English Corinthi(es) (the men of Corinth) from the Latin Corinthiī from the Greek Korínthioi.  The sense “of or pertaining to Corinth" (the ancient Greek city-state) is from the 1590s and gradually, it replaced the mid-fifteenth adjective Corynthoise.  The sense as a classification in what was becoming a formalised architectural order is from the 1650s.  The noun meaning literally "inhabitant of Corinth" dates from the 1520s; Corinthies was attested from the late fourteenth century.  During Antiquity, other Greek cities regarded the inhabitants of Corinth as a bit gauche, noting their preference for ornate, almost ostentatious architecture and their notorious fondness for luxury and licentiousness.  There was intellectual snobbery among the Athenians too, the Corinthians thought too interested in commerce and profit and not sufficiently devoted to thought and learning.  Corinthian the noun and adjective thus, in various slang or colloquial senses in English, came to be associated with extravagance, sin and conspicuous consumption, especially in the decades after the 1820s.  Corinthian is a noun & adjective, Corinthianism is a noun and Corinthianize, Corinthianizing & Corinthianized are verbs; the noun plural is Corinthians.

The dapper Franz von Papen while serving as Germany's ambassador to Turkey (1939-1944).

In a nod to Paul's writings in the New Testament, the verb Corinthianize came to mean “to be licentious or sexually immoral” while the companion noun Corinthianism described licentious or sexually immoral behaviour.  Softened a little, by the eighteenth century, “a Corinthian” could be used also of a chap a bit raffish but verging on socially respectable and welcomed in at least some polite circles.  Presumably by association, the word came to be used also of sporting events (originally horse racing and yachting) which were restricted to “gentleman amateurs”.  Thus the old rogue Franz von Papen (1879-1969; Chancellor of Germany 1932 & vice chancellor 1933-1934), an accomplished amateur jockey, could have been called “a Corinthian” and the sly fox demonstrated his defensive skills when he gained one of three acquittals handed down the IMT (International Military Tribunal) during the first Nuremberg Trial (1945-1946).  Although unrelated to the verdict, the journalists accredited to the trial voted him “best-dressed defendant”.

A tattoo Lindsay Lohan tattoo (inked in 2013), inspired by 1 Corinthians 13:4-8.

In scripture, the implications of that association were later reflected in the New Testament, most memorably in Paul’s Second Letter to the Corinthians (2 Corinthians 1).  The second letter is thought to have been written circa 56 AD, shortly after he penned the first and was addressed to the Christian community in city of Corinth, a major trading centre which, although by then noted for its rich artistic and philosophic traditions, was a place also of vice and depravity.  It was this last aspect that compelled Paul’s first letter to the Corinthian church and in it he sharply rebuked them for permitting immoral practices in the community.  In response, the Corinthians had cracked-down on some of the worst excesses and Paul wrote his second letter to congratulate them on their reforms and even commended forgiving sinners and welcoming them back to the flock.  Harsh though his words could be, Paul’s preference is always restoration, not punishment.  The letter then discusses some sometimes neglected characteristics of the Christian church such as generosity to others and devotes some time to defending himself against attacks on his ministry, reminding the Corinthians both of his own poverty and the harsh reality of what it meant to be a minister of Christ in the Roman empire: beatings, imprisonment, hunger, and the constant threat of death.  In the King James Version (KJV; 1611) 1 Corinthians 13:4-8 read:

4 Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up,

5 Doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil;

6 Rejoiceth not in iniquity, but rejoiceth in the truth;

7 Beareth all things, believeth all things, hopeth all things, endureth all things.

8 Charity never faileth: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.

Most quoted now are modern translations which are more accessible such as the International Bible Society's (now Biblica) New International Version (NIV; 1978):

4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud.

5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.

6 Love does not delight in evil but rejoices with the truth.

7 It always protects, always trusts, always hopes, always perseveres.

8 Love never fails. But where there are prophecies, they will cease; where there are tongues, they will be stilled; where there is knowledge, it will pass away.

In Paul’s prescriptive way, verses 4-7 details the workings of love in three steps.  There are firstly the positive aspects of love being patient and kind but then elaborated are the eight negatives love must never be: not jealous, boastful, arrogant, rude, irritable or resentful, nor does it insist upon its own way or gloat at wrong.  Finally, Paul notes the five positive ways in which love reacts, joining in rejoicing at truth, supports, believes, hopes and endures all things.  Verse 8 returns to the theme of superiority of love but explicates the contrast between love and spiritual gifts as the contrast between permanence and transience; spiritual gifts which are incomplete will pass when wholeness comes whereas love will not.  The contrast is thus between the perfect and imperfect.

United States Supreme Court Building (1935), looking towards the West Pediment.

The Corinthian style of architecture was one of the five classical orders created in Ancient Greece.  Similar in many ways to the Ionic, the points of difference were (1) the unusually slender proportions, (2) the deep capital with its round bell, decorated with acanthus leaves and a square abacus with concave sides.  The Corinthian capital typically has two distinct rows of acanthus leaves above which appear eight fluted sheaths, from each of which spring two scrolls (helices), one of which curls beneath a corner of the abacus as half of a volute while the other curls beneath the centre of the abacus.  The marble pillars used on the east and west pediments of the United States Supreme Court Building, constructed between 1932-1935, are a fine example of the Corinthian style.

United States Supreme Court Building, East Pediment.

Much less known than the more frequently photographed West Pediment, the East Pediment of the Supreme Court Building is at the rear of the structure and is much admired by architects because of the elegance of the thirteen symmetrically balanced allegorical figures in the sculptural group designed by Hermon A MacNeil (1866–1947).  The ornate details in the two rows of acanthus leaves are the defining characteristic of the Corinthian pillar.

Manuel Esteve Guerrero (1905-1976) in Corinthian helmet, 1938.  The casual pose, cigarette in hand, a cloak (resembling a Greek chlamys) slung over one shoulder, indicates the image was for “non-professional” use.

Manuel Esteve Guerrero had begun his academic studies at the University of Granada studying law but such was his interest in archaeology he switched disciplines, taking a degree in philosophy and literature, specializing in art history.  After working for some years as a teacher at the Padre Luis Coloma Institute, he was in 1931 appointed director of the Jerez Municipal Library (1873) when he remained until retirement in 1975, his most controversial duty in the role the period in the 1930s & 1940s when he was vested with responsibility for enforcing the strict censorship policies imposed by the newly established fascist regime Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975).  That would have been no small task because, under the caudillo, the index of proscribed texts was long.  As librarian, he was also, ex officio, municipal archaeologist and in 1938 his team made the remarkable discovery of a well-preserved Corinthian helmet, unearthed some 20 kilometres (12 miles) from the mouth of the Guadalete River, near the now-decommissioned irrigation dam known as La Corta, close to El Portal in the municipality of Jerez.  The significance of the artefact (widely publicized on both sides of the Atlantic as “Discovery of a Greek Helmet in the Guadalete”) was the confirmation of the long-suspected Greek presence in Andalusia during the seventh & sixth centuries BC.

Publicity shot for Chrysler Corporation's 1974 Imperial LeBaron Four-Door Hardtop, trimmed in chestnut tufted leather.

The hide in the 1974 Imperials wasn't described as “rich Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the motif.  Although Chrysler mostly used the term “rich Corinthian leather” in the sales material for the Cordoba, after it appear in the brochures for the last (for a while) Imperial, it became common to refer thus to the leather in any of the corporation's cars of the era.  Some did with a sense of irony while some innocent souls actually believed it.  Manufacturers do like words which might evoke a "certain something" and in the 1970s Rolls-Royce advertised their timber veneer as "Circassian walnut cut from century-old trees" which was a correct term for Juglans regia (a species of walnut) but the stuff was more typically called "English walnut" or "common walnut".  Neither would have been though suitable and for Rolls-Royce to use "common" about any of their products would have been unthinkable.

1975 Imperial LeBaron Four Door Hardtop.

"Rich Corinthian leather" was a term coined by the Bozell advertising agency in 1975 to describe the tufted upholstery available as an alternative to the standard velour in the Chrysler Cordoba, the hides in corporation's products trimmed with the same leather produced by the Radel Leather Manufacturing Company of New Jersey described only as "leather" (except for the reference in certain advertising for the 1975 Imperial, then in its last days).  The "Corinthian" tag was chosen because something special was needed for the Cordoba, the first "small" (in the context of the company's mid 1970s line-up) Chrysler ever offered in the US and the name was thought successfully to convey the association with something rare, of high quality, luxurious and, doubtlessly, "European".  Religiosity in the US somewhat more entrenched than elsewhere in the West, it’s likely many were well-acquainted with the books of the New Testament book but for those less pious, Corinthian was one of those words which somehow carried the desired connotations, even among those with no idea of the links.  Perhaps it was because it sounded European that some assumed the leather came from Spain, Italy or some such place where many words end in vowels.  Richard Nixon (1913-1994; POTUS 1969-1974) noted that linguistic phenomenon when he discussed the circumstances in which Dwight Eisenhower (1890-1969; POTUS 1953-1961) was compelled to dismiss his chief of staff (Sherman Adams (1899-1986)), who had accepted as a gift, inter alia, a vicuña coat.  Nixon observed that while there was no doubt most Americans had no idea whether vicuña was animal, vegetable or mineral, just the perceived mystique was enough to convince them it was something expensive and therefore corrupting.

1976 Chrysler Cordoba advertisement.  When released as a 1975 model, Chrysler heralded the Cordoba as "the new small Chrysler".  The word "small" is relative, the significance being the departure from the corporation's long-standing policy of the Chrysler brand not appearing on anything except "full-sized cars" but economic reality was biting the 1970s and the big cars were in their last days.  Then (as now), to most of the rest of the world, the Cordoba seemed pretty big and at the time the appeal in the US was real, even those not greatly concerned about the increase in the price of gas (petrol) fretting about the prospect of shortages. 

Whether the association with the Cordoba's “rich Corinthian leather” generated many sales in Chrysler's other divisions (Plymouth, Dodge & Imperial) isn’t known but the the phrase certainly gained a remarkable traction amid the cacophony of exaggeration and puffery which sustains modern capitalism.  The Cordoba was introduced in 1975 as a "down-sized" model for consumers suddenly interested in fuel economy in the post oil-crisis world and the manufacturers knew those who felt compelled to buy smaller cars didn’t necessarily want them to be any less luxurious and that became the theme for the promotional campaign, led this time on television and fronted by a celebrity spokesperson, the actor Ricardo Montalbán (1920-2009).  Born in Mexico of Spanish descent, Montalbán looked distinguished and spoke in cultivated English with just enough of a Spanish accent to make plausible the link of “Corinthian leather” with cattle on the plains of Spain.  Mr Montalbán only ever spoke of "Corinthian leather" or "rich Corinthian leather" but in the print advertising "Corinthian leather" & "fine Corinthian leather" (sometimes with a plural "leathers" also appeared.  Despite that, the industry myth remains his TV advertisements all included "fine Corinthian leather".  

In the advertising, Mr Montalbán spoke of “the thickly-cushioned luxury of seats, available even in rich Corinthian leather” and although sometimes he’d call it “soft” instead, all people seemed to remember was the leather was Corinthian.  So successful was the campaign that Chrysler decided to make the Corinthian label exclusive to the Cordoba and when Mr Montalbán was later assigned to advertise other Chryslers, in the same mellifluous tone, he commended only the “rich leather".  Later, when interviewed on late night television, cheerfully he admitted that the term meant nothing but that wasn't quite true: it meant whatever people who heard it wanted it to mean and that made it a perfect word for advertising.  The agency definitely were proud of their appropriation and when the 1977 Cordoba's steering wheel gained a leather covering, this was celebrated in the brochure with: "...hand-stitched Corinthian leather-covered rim-tilt steering wheel.  Marvelous."

1970 Ford Mustang Boss 429 (left) in Grabber Blue (J) with “comfortweave” interior in Corinthian White (EW) interior and 1969 Ford Mustang Boss 429 (right) in Wimbledon White (M) with black interior (all 1969 Boss 429s were trimmed in black (DAA)).

Before Chrysler decided “Corinthian leather” was a thing, Ford had conjured up “Corinthian white”, using the description for both a paint code and the vinyl used for interior trim.  Ford’s Corinthian White was very close to their long used “Wimbledon White”, the latter slightly less stark and closer to an “eggshell white” although far from a “cream”.  The difference is apparent only if two vehicles are parked side-by-side and restoration houses say Corinthian White can be re-created by paint suppliers which achieve the effect by adding a small amount of a certain shade of blue to the mix.

The Rolls-Royce Camargue

Although it’s never been confirmed by the factory, one source claims that a consequence of Chrysler's agency in 1974 coming up with “rich Corinthian leather” was that Rolls-Royce was forced to abandon the idea of calling their new model the Corinthian, adopting instead Camargue, (a region on the Mediterranean coast in the south of France).  For Rolls-Royce, Camargue was probably a better choice, tying in with their existing Corniche two-door saloon (which many might have called a coupé) and convertible (by the 1970s factory (mostly) had ceased to use the historic terms FHC (Fixed-Head coupé) and DHC (Drop-Head Coupé (DHC) although there was in 2007 a nostalgic, one-off revival for the Phantom Drophead Coupé).  The French word corniche has certain technical meanings in geology and architecture but Roll-Royce used it in the sense of “a coastal road, especially one cut into the face of a cliff”, specifically using the imagery of the Grande Corniche on the French Riviera, just north of the principality of Monaco.  The factory had first used the Corniche name in 1939 for a prototype light-weight, high-performance car which could match the pace of the big, supercharged, straight-eight Mercedes-Benz able to explore Germany’s newly built autobahns at sustained high speeds never before possible.  The car was damaged during testing in France and was abandoned there after the outbreak of hostilities, only to be destroyed in a bombing raid although whether the Luftwaffe (the German air force) or the RAF (the UK's Royal Air Force) was responsible isn’t known.

1968 Bentley T1 Coupé Speciale by Pininfarina (chassis CBH4033).  After this, it wasn't as if the factory wasn't aware of how Italians thought a Rolls-Royce or Bentley coupé should look and the Speciale should have been a warning heeded although, to be fair, it was more accomplished than the Camargue.  Modernists, the Italians replaced the Circassian walnut veneer with black leather.

So whether it was a minor ripple of chaos theory or the factory always intended to continue allusions to continental geography, in 1975 the Camargue was released with few technical innovations of interest other than the automatic, split-level climate control system which was an industry first and said alone to cost about as much to produce as a middle-class buyer might spend on a whole vehicle.  Other footnotes included it being the first Rolls-Royce designed and produced (except for the odd carry-over component) using metric measurements and the first with the famous grill inclined at (for mid-century Rolls-Royce), a rakish 7^o rather than the perfectly vertical aspect always before used.   Now noticeably lower and wider, the grill still was built using a variant of the technique the architects of Antiquity employed to create the optical illusion of the columns appearing, to the naked eye, to be of identical dimensions although it wasn't exactly the old math of entasis which made a viewer perceive a slightly curved Corinthian pillar as perfectly perpendicular.

The Pantheon Temple, Rome (left) and 1985 Rolls-Royce Camargue (right).

The Pantheon's Latin inscription M·AGRIPPA·L·F·COS·TERTIVM·FECIT really isn't all that poetic and reads like a note the draftsman might have put on the blueprint (had there then been blueprints): it translates as "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time", crediting the Roman statesman & general, Marcus Vipsanius Agrippa (circa 63 BC–12 BC) who in 27 BC commissioned the construction during his third consulship.  The Pantheon that stands today was rebuilt by Emperor Hadrian (Publius Aelius Hadrianus, 76–138; Roman emperor 117-138) circa 126 AD after the original structure suffered severe damage in a blaze. Hadrian choosing to retain Agrippa's inscription as a tribute (not all the emperors were narcissists).  Since AD 609, the Pantheon has been a Roman-Catholic church and is known as the Basilica Santa Maria ad Martyres (Basilica of St. Mary and the Martyrs).

Despite the popular perception, what Rolls-Royce describes as their "Pantheon grill" doesn't feature a classic entasis (slight swelling in the middle of a column to counteract the illusion of concavity) but the design does incorporate a similar visual effect: There is a (very) slight curvature which in the factory's vernacular is known as the "waftline".  Although there are, understandably, many references to the grill being the "Parthenon grill" (and there is a well-reviewed Greek restaurant in Murfreesboro, Tennessee called the Parthenon Grille), the factory has never used the term and say the designed was inspired by "Rome’s imposing Pantheon temple", a structure "...purposefully built with wider middle sections so the human eye perceives each long pillar to be completely straight."  What the architects of Antiquity did was use use an optical illusion as a "corrective" to achieve perfect visual symmetry and the Rolls-Royce engineers replicated the approach, the grill's columns wider towards the edges.  The waftline is used elsewhere, notably the gentle, upswept sweep along the sill-line which Rolls-Royce says "creates a powerful, poised stance and makes the car appear to be moving when stationary...", creating the impression of "calm perfect motion and accelerating quickly without fuss".  They clearly like the word "waft" because they coined the neologism "waftability" which is said to be "the essence of the brand".

1973 Rolls-Royce Corniche Saloon (left) and 1975 Rolls-Royce Camargue (right).

In 1975 however, it wasn't the almost imperceptible rake of the grill or the adoption of metric measurements which attracted most comment when the Camargue made its debut.  What was most discussed was (1) it being the world’s most expensive production car and (2) the appearance.  At that end of the market, the 30%-odd cost premium against the mechanically similar Corniche wasn’t going to produce the same effects in the elasticity of demand as would be noted lower in automotive pecking order, indeed, the Veblen effect can operate to make the more expensive product more desirable.  The consensus was the Corniche, although by then a decade-old shape, was better balanced and more elegant so for success to ensue, Rolls-Royce really were counting on Veblen to exert its pull.

Lancia Florida II (1957, left), Fiat 130 Coupé (1971, centre) & Rolls-Royce Camargue (1975, right).  The origin of the shape is most discernible in Pininfarina’s Lancia Florida, a different approach to the big coupé than would be taken in the 1950s by the Americans.  The later Fiat 130 coupé was one of those aesthetic triumphs which proved a commercial failure while the Camargue is thought a failure on all grounds although, for those who prize some degree of exclusivity, it remains a genuine rarity.  As it was, between 1975-1986, only 531 Camargues were sold (including a one-off Bentley version which was a "special order") while the Corniche lasted from 1971 until 1995, 6,823 leaving the factory including 561 Bentleys, the latter now much sought.  In a sense, the Camargue was ahead of its time because Rolls-Royce in the twenty-first century began offering some quite ugly cars and they have sold well, the Veblen effect working well.  

Unfortunately, the Camargue, while it did what it did no worse than a Corniche saloon, while doing it, it looked ungainly.  Styled by the revered Italian studio Pinninfarina, the look was derided as dated, derivative and clumsy and it’s this which has usually been thought to account for production barely topping 500 over the decade-odd it remained available.  In the years since, some tried to improve things and a number have been made into convertibles, an expensive exercise which actually made things worse, the roof-line one of the few pleasing aspects.  One buyer though was sufficiently impressed to commission a one-off Bentley version, one of the few instances of a model which genuinely can be claimed to be unique. The same designer at Carrozzeria Pininfarina who signed off on the Camargue was also responsible for the earlier Fiat 130 coupé, something in the same vein but on a smaller scale and the Fiat is a rectilinear masterpiece.

Platform by Mercedes-Benz, coachwork by Pininfarina.  1956 300 SC (left), 1963 230 SL (centre) & 1969 300 SEL 6.3 (right).

Whether the knife-edged severity of the 130 coupé could successfully have been up-scaled to the dimensions Rolls-Royce required is debatable but Pininfarina had lying around a styling exercise done years earlier, based on a Mercedes-Benz 300 SEL 6.3 and it was this which seems to have inspired the Camargue.  The Italian studio’s interest in Mercedes-Benz had in preceding decades produced some admired designs although the occasional plans for limited production runs were never realized.  In 1955, a coupé based on the 300b saloon had been shown, followed a year later by a 300 SC which most thought better executed, and certainly more contemporary, than the Germans' own effort.  The best though was probably the 1963 230 SL which lost both the distinctive pagoda roof and some of leanness for which the delicate lines are most remembered but it was thought a successful interpretation.  Mercedes-Benz should of course have produced a two-door 300 SE 6.3 because the W111/W112 two door body (1961-1971) was their finest achievement but the planet lost nothing by Pininfarina's take on the idea being rightly ignored.  In retrospect Rolls-Royce probably wished they too had "failed to proceed" and when the time came to do another big coupé, the job was done in-house, the Bentley Continental (1991-2003) an outstanding design and neither Rolls-Royce nor Bentley have since matched the timeless lines.