Magazine

Magazine (pronounced mag-uh-zeen)

(1) A publication that is issued periodically, usually bound in a paper cover, and typically contains essays, stories, poems, etc., by many writers, and often photographs and drawings, frequently specializing in a particular subject or area, as hobbies, news, or sports.

(2) A room or place for keeping gunpowder and other explosives, as in a fort or on a warship.

(3) A building or place for keeping military stores, as arms, ammunition, or provisions.

(4) A metal receptacle for a number of bullets or cartridges, inserted into certain types of automatic and semi-automatic weapons which, when empty, is removed and replaced by a full receptacle in order to continue firing.

(5) In broad or narrowcast media (radio, TV, social etc), a production consisting of several, usually short, segments in which various subjects are examined, usually in greater detail than on a regular newscast.  In the jargon of the industry: the magazine format.

(6) A device for continuously recharging a handling system, stove or boiler with solid fuel.

(7) A storehouse or warehouse (now rare).

(8) A collection of war munitions.

(9) A rack for automatically feeding a number of slides through a projector.

(10) In film-stock photography, an alternative name for cartridge.

(11) A city regarded as a marketing centre (archaic).

1581: From the Middle French magasin (warehouse, store), from the Italian magazzino (storehouse), from the Arabic مَخَازِن‎ (makhāzin) (plural of مَخْزَن‎ (makhzan) (storehouse)) noun of place from خَزَنَ‎ (khazana) (to store, to stock, to lay up); from the same Arabic source came the Spanish almacén (warehouse) and it's an example of European languages borrowing from an Arabic in plural form to create a singular form.  The original Arabic plural مخازن (maxāzin) was from the singular noun مخزن (maxzan) (storehouse; depot; shop).  A magazinette was  a small or short magazine (in the sense of a periodic publication), based on the notion of a novella or operetta.  Such things do still exist but the term has fallen from use.  In the early days of the commercial availability of semi-automatic firearms, at least one manufacturer did label those used with handguns "magazinette", the idea being they were a small version of the "magazines" supplied with larger weapons but the four syllable suggestion seems almost instantly to have been replaced by "clip".  The informal noun describing the industry publishing magazines was magazineland.  Magazine, magaziner & magazinette are nouns and magazinelike (and magazine-like) is an adjective (magazinesque seems to be non-standard); the noun plural is magazines.

Lindsay Lohan, Vogue magazine (Spanish edition), August 2009.

The original general sense of “storehouse” is almost obsolete except for military purposes and in naval history, magazines feature frequently because their detonation (usually as a result of attack but sometimes accidents too) was often the cause of ships being sunk, often with a high death-toll.  As used to describe books figuratively as “storehouses of information”, the form emerged circa 1640, the first application to a "periodical journal" was the Gentleman's Magazine in 1731.  Over the years magazines have appeared in a variety of formats with paper stock of different sizes and quality and have been as small as a single sheet or have run to hundreds of pages.  Although high-end publications were often lavish, it was only after the 1970s that the use of glossy paper became the industry standard after for years often appearing only on covers.  In the West, the the 1970s, 1980s & 1990s were the golden decades for magazines (and newspapers), the general trend of rising prosperity and the attractiveness of the medium to advertisers meaning growth of the sector was assured and the ease with which new entrants could appear was enhanced by the rise of desktop publishing, meaning entire editions could be composed with equipment which cost a tiny faction of what was required even a generation earlier.  There was churn because many came and went and the periodic recessions claimed some but during those decades the trend was more and not less.

Jarre 10-Shot Pinfire "Harmonica" pistol with 10 chamber magazine.

The early pistols were essentially small-scale muskets with the same, single-shot capability but there was for decades a quest to find a reliable and economical to manufacture design which increased this capacity and the “harmonica” design was an early invention, breech loaded with a steel slide magazine which contained chambers for the projectiles.  The capacity was determined by the size of the magazine although, obviously, the design inherently precluded carrying one in a conventional holster were the magazine in place.  The earliest known examples date for the 1740s.

Ruger Single-Nine .22 Magnum revolver (9-round cylinder) in stainless-steel with fibre-optic front sight (left) and Desert Eagle .50 Magnum Semi-Automatic (7 round magazine) in stainless steel (right).

At various points in the nineteenth century, for volume production, the industry settled on (1) revolvers with a "revolving" cylinder containing the cartridges and (2) semi-automatics with the shells held in a magazine (or “clip”) housed usually in the grip.  The two designs each have advantages and disadvantages: In their favour, revolvers are reliable and, with fewer moving parts, are less prone to jamming, (2) are easy to use (basically “point & fire”), (3) are easy to clean and maintain, (4) are available in a variety of calibres (although the larger the bore, the lower the cylinder’s capacity, the range from 5 x .50 to 9-12 x .22) and (5) can be fired even if pressed against an object.  The drawbacks include (1) slower reloading, (2) bulk (revolvers tend to be wider and heavier due to the cylinder) and (3) many revolvers have an inherently heavier trigger pull.  Semi-automatic often offer (1) a higher capacity for a given calibre than most revolvers, (2) faster reloading (assuming one has a replacement clip), (3) a thinner profile, (3) lighter trigger pulls (especially single-action units) and (4) a remarkable range of accessories including rails for lights, lasers and optics.  The drawbacks include (1) complexity and a greater number of moving parts, thus increasing the risk of jams or misfeeds, (2) steeper learning curve for users because of the more complex construction and operation, exacerbated by there being greater structural variation between manufacturers than with revolvers, (3) greater sensitivity to exactitude in load specification and (5) if pressed against an object, the slide can slightly move, preventing fire.

The early days of the internet, when most interactions happened on desktops or laptops, appears to have had little effect on the magazine publishing industry and may even have stimulated demand but it was in the early 2010s the near simultaneous arrival at scale of bandwidth, social media and smartphones which created a vicious cycle of (1) increasing volumes of content moving from established publishers to social media & (2) the advertising revenue following the viewers who followed the content.  The decade was littered with publications which either moved on-line or folded entirely but nothing compared with the sudden hit in 2020-2021 of the COVID-19 pandemic when titles which had for a generation or more been staples of the industry ceased to be.  However, some subsequently were revived and what seems to have happened is that many non-specialist titles (such as fashion magazines) have been re-invented as niche players designed to appeal to a small market with the interests and disposable income (the famous A1 & A2 demographic) which will attract advertisers.  A kind of pre-packaging of the audiences micro-marketers crave, this segment of the magazine business can be compared with narrowcasting and for some, the glossy magazine is something desirable and just another form of technology albeit one which can be a more pleasant and more convenient way to consume content and prices has risen so such things can also be flaunted as a status symbol, the sense of exclusivity sometimes not wholly illusory because some titles do restrict certain content to their print editions.  In the West, it's unlikely the glossies will ever again be the mass-market force they once were but as the revival of vinyl records demonstrated, where ongoing demand exists for something technically obsolete, provided a business model can be found profitably to provide supply, niches can survive and thrive.

The Economist's editors' choice of the ten covers which seemed best to define 2016.  At the time, 2016 seemed a ghastly year but worse was to come. 

However, being something that looks like a glossy magazine and sits in the shop on the shelf with other magazines does not guarantee that it is a magazine.  The English weekly The Economist (published since 1843) certainly ticks all the boxes for the criteria of what most people would think constitutes a magazine yet it has always described itself as a "newspaper".  That probably seems strange to many given the structure and nature of the content is more closely aligned with other specialist publications labelled "magazines" than with almost all "newspapers".  The explanation is relates to the the way the word "newspaper" was understood in 1843 and until 1971 it was printed in a broadsheet format (the change to the modern form in no way affecting editorial content).  Just to add some typically Economistesque precision, the editor in 2016 clarified the position further by explaining "perfect-bound" publications (the binding process used) were in 1843 called "newspapers".  If that sounds a highly technical point, so it should because economics remains, by definition and habit, the publication's meat & drink and economics is a technical business.  Whether it is or can ever be a science is one of those amusing arguments in which minds are never changed.

The Economist is renowned also for its cartoons and the dry, occasionally sardonic captions which accompany the photographs and illustrations used lend color or context to articles.  A rough guide to Hell appeared on the cover of the 2012 Christmas double issue (December 2012).  Theologically dubious, as a piece predictive of the decade ahead, it proved remarkably prescient.

Politically, The Economist is best classified as belonging to "the fiscally conservative, socially liberal faction of the rational centre-right" and one perhaps surprising quirk revealed in a survey conducted by a US university was the high number of readers who turn first to the weekly obituary, the subjects of which are an eclectic lot: In addition to the expected popes, politicians & potentates, criminals, Cassanovas & courtesans and musicians, mandarins & megalomaniacs (there's some overlap with other categories), there are lives recorded which might otherwise be forgotten such as the man who spent decades gathering and storing all the typefaces used by the world's typewriters.  Nor are non-humans neglected, Alex the African Grey (science's best known parrot) & Benson (England's best-loved fish), both granted the valedictories they doubtlessly deserved.

Vogue

Vogue (pronounced vohg)

(1) Something in fashion at a particular time or in a particular place.

(2) An expression of popular currency, acceptance, or favor.

(3) A highly stylized modern dance that evolved out of the Harlem ballroom scene in the 1960s, the name influenced by the fashion magazine; one who practiced the dance was a voguer who was voguing.

(4) In Polari, a cigarette or to light a cigarette (often in the expression “vogue me up”).

1565–1575: From the Middle English vogue (height of popularity or accepted fashion), from the Middle French vogue (fashion, success (literally, “wave or course of success”)), from the Old French vogue (a rowing), from voguer (to row, sway, set sail), from the Old Saxon wegan (to move) & wogōn (to sway, rock), a variant of wagōn (to float, fluctuate), from the Proto-Germanic wagōną (to sway, fluctuate) and the Proto-Germanic wēgaz (water in motion), wagōną (to sway, fluctuate), wēgaz (water in motion) & weganą (to move, carry, weigh), from the primitive Indo-European weǵh- (to move, go, transport (and an influence on the English way).  The forms were akin to the Old Saxon wegan (to move), the Old High German wegan (to move), the Old English wegan (to move, carry, weigh), the Old Norse vaga (to sway, fluctuate), the Old English wagian (to sway, totter), the Proto-West Germanic wagōn, the German Woge (wave) and the Swedish våg.  A parallel development the Germanic forms was the Spanish boga (rowing) and the Old Italian voga (a rowing), from vogare (to row, sail), of unknown origin and the Italianate forms were probably some influence on the development of the verb.  Vogue & voguer are nouns (voguette an informal noun), voguing is a noun and adjective, vogued is a verb and vogueing & voguish are adjectives; the noun plural is vogues.

All etymologists seem to concur the modern meaning is from the notion of being "borne along on the waves of fashion" and colloquially the generalized sense of "fashion, reputation" is probably from the same Germanic source.  The phrase “in vogue” (having a prominent place in popular fashion) was recorded as long ago as 1643.  The fashion magazine (now owned by Condé Nast) began publication in 1892 and the young devotees of its advice are voguettes.  In linguistics, vogue words are those words & phrases which become suddenly (although not always neologisms) popular and fade from use or becoming clichéd or hackneyed forms (wardrobe malfunction; awesome; problematic; at this point in time; acid test; in this space; parameters; paradigm etc).  Because it’s so nuanced, vogue has no universal synonym but words which tend to the same meaning (and can in some circumstances be synonymous) include latest, mod, now, rage, chic, craze, currency, custom, fad, favor, mode, popularity, practice, prevalence, style, stylishness, thing, trend & usage.

Lindsay Lohan cover, Vogue (Spanish edition), August 2009.

In Cornwall, the hamlet of Vogue in the parish of St Day gained its name from the Medieval Cornish vogue word for a medieval smelting furnace (blowing house); producing much smoke, vogue was also a word used to mean “fog or mist”.  Clearly better acquainted with law than geography, in early 2022 counsel for Condé Nast sent a cease and desist letter to the inn-keeper of the village’s The Star Inn at Vogue pub, demanding the place change its name to avoid any public perception of a connection between the two businesses.  The pub’s owners declined the request and Condé Nast subsequently apologized, citing insufficient investigation by their staff.

1981 Range Rover In Vogue from the first run with the standard stylized steel wheels (left) and a later 1981 In Vogue with the three-spoke aluminum units.

Much of the 1970s was spent in what to many felt like a recession, even if there were only some periods in some places during which the technical definition was fulfilled and the novel phenomenon of stagflation did disguise some of the effects.  Less affected than most (of course) were the rich who had discovered a new status-symbol, the Range Rover which, introduced in 1970 had essentially created the luxury four-wheel-drive (4WD) segment although the interior of the original was very basic, the car’s reputation based on the excellence of the engineering.  So good was the Range Rover, both on and off-road that owners, used to being cosseted in leather and walnut, wanted something closer to that to which they were accustomed and dealers received enquiries about an up-market version.

Lindsay Lohan at the opening of the Ninety years of Vogue covers exhibition, Crillon Hotel, Paris, 2009.

That had been Rover’s original intention.  The plan had been to release a basic version powered by four cylinder engines and a luxury edition with a V8 but by 1970 time and development funds had run out so the car was released with the V8 power-train and an interior so utilitarian it could be hosed out, something which was touted as a competitive advantage although it’s doubtful it was a feature many owners chose to exploit.  However, if the rich were riding out the decade well, British Leyland (which owned Rover) was not and it lacked the resources to devote to the project.  Others took advantage of what proved a profitable niche and the rich could choose from a variety of limited-production and bespoke offerings including long-wheelbase models, four-door conversions, six wheelers and even open-topped versions from a variety of coach-builders such as Wood & Pickett and low-volume manufacturers like Switzerland’s Monteverdi which anticipated the factory by a number of years with their four-door coachwork.

Rendez-vous à Biarritz, Vogue magazine, March 1981.

However, British Leyland was soon subject to one of the many re-organizations which would seek (without success) to make it a healthy corporation and one consequence was increased autonomy for the division making Range Rovers.  No longer forced to subsidize less profitable arms of the business, attention was turned to the matter of a luxury model, demand for which clearly existed.  To test market reaction, in late 1980, the factory collaborated with Wood & Pickett to design a specially-equipped two-door model as a proof-of-concept exercise to gauge market reaction.  The prototype (HAC 414W) was lent to Vogue magazine, a crafty choice given the demographic profile of the readership and the by then well-known extent of women’s own purchasing power and influence on that of their husbands.  Vogue took the prototype to Biarritz to be the photographic backdrop for the images taken for the magazine’s co-promotion of the 1981 Lancôme and Jaeger fashion collections, published in an eight-page advertising spread entitled Rendez-vous à Biarritz in the March 1981 edition.  The response was remarkable and while Lancôme and Jaeger’s launch attracted polite attention, Vogue’s mailbox (which then was letters in envelopes with postage stamps) was overwhelmingly filled with enquiries about the blinged-up Range-Rover.

Vogue's Range Rover In Vogue (HAC 414W) in Biarritz, 1981, all nuts on board or otherwise attached.

Rover had expected demand to be strong and the reaction to the Vogue spread justified their decision to prepare for a production run even before publication and the Range Rover In Vogue went on sale early in 1981, the limited-edition run all replicas of the photo shoot car except for the special aluminum wheels.  The three-spoke wheels (based on the design Ford had used on the 1979 (Fox) Mustang) had actually proved a problem in Biarritz, the factory supplying the wrong lug nuts which had a tendency to fall off, meaning the staff travelling with the car had to check prior to each shoot to ensure five were present on each wheel which would appear in the picture.  Not until later in the year would the wheels be ready so the In Vogue’s went to market with the standard stylized steel units, meaning the brochures had to be pulped and reprinted with new photographs.  Quite how many were made remains unclear.  The factory said 1000 would be built, all in right hand drive (RHD) but many left hand drive (LHD) examples seem to exist and it’s thought demand from the continent was such that another batch was built although this has never been confirmed.  The In Vogue’s exclusive features were:

Light blue metallic (the model-exclusive Vogue Blue) paint with twin broad coach-lines in two-tone grey
High-compression (9.35:1) V8 engine
Transfer box with taller (0.996:1) high ratio
Air conditioning
Polished-wood door cappings
Stowage box between front seats
Map pockets on back of front seats
Fully carpeted load area
Carpeted spare wheel cover and tool kit curtain
Custom picnic hamper mounted in rear load-space
Stainless steel tailgate capping
Black centre caps for the wheels

Condé Nast would later describe the In Vogue’s custom picnic hamper as the car’s piece de resistance.  Demand for the In Vogue far exceeded supply and production runs of various volumes followed before the Vogue in 1984 became the regular production top-of-the-range model for many years (although when sold in the US it was called the Country).  For both companies, the In Vogue (and the subsequent Vogues) turned out to be the perfect symbiosis.

Vogue, January 1925, cover art by Georges Lepape.

From the start, Vogue was of course about frocks, shoes and such but its influence extended over the years to fields as diverse as interior decorating and industrial design.  The work of Georges Lepape (1887-1971) has long been strangely neglected in the history of art deco but he was a fine practitioner whose reputation probably suffered because his compositions have always been regarded as derivative or imitative which seems unfair given there are many who are more highly regarded despite being hardly original.  His cover art for Vogue’s edition of 1 January 1925 juxtaposed one of French artist Sonia Delaunay’s (1885–1979) "simultaneous" pattern dresses and a Voisin roadster decorated with an art deco motif.

One collector in 2015 was so taken with Pepape’s image that when refurbishing his 1927 Voisin C14 Lumineuse (literally “light”, an allusion to the Voisin’s greenhouse-inspired design which allowed natural light to fill the interior), he commissioned Dutch artist Bernadette Ramaekers to hand-paint a geometric triangular pattern in sympathy with that on the Vogue cover in 1925.  Ms Ramaekers toook six months to complete the project and the car is now being offered at auction.

Voisin's extraordinary visions:  1934 C27 Aérosport (left), 1934-1935 Voisin C25 Aérodynes (centre) & 1931 C20 Mylord Demi Berline (right).

There are few designers as deserving of such a tribute as French aviation pioneer Gabriel Voisin (1880–1973) who made military aircraft during the First World War (1914-1918) and, under the name Avions Voisin, produced a remarkable range of automobiles between 1919-1939, encapsulating thus the whole inter-war period and much of the art deco era.  Because his designs were visually so captivating, much attention has always been devoted to his lines, curves and shapes but the underlying engineering was also interesting although some of his signature touches, like the (briefly in vogue) sleeve valve engine, proved a mirage.  Also a cul-de-sac was his straight-12 engine.  Slow-running straight-12 (there is even a straight-14 which displaces 25,340 litres (1,546,000 cubic inches) and produces 107,290 hp (80,080 kW)) engines are known at sea where they’re used in big container ships but on the road (apart from some less than successful military vehicles), only Voisin and Packard ever attempted them, the former making two, the latter, one.  Voisin’s concept was simple enough; it was two straight-6s joined together, end-on-end, the same idea many had used to make things like V12s (2 x V6s) straight-8s (2 x straight-4s) H16s (two flat-8s, one atop another) and even V24s (2 x V12s) but the sheer length of a straight-12 in a car presented unique problems in packaging and the management of the torsional vibrations induced by the elongated crankshaft.

1934 Voisin C15 Saloit Roadster.

The length of the straight-12 meant an extraordinary amount of the vehicle’s length had to be devoted to housing just the engine and that resulted in a high number for what designers call the dash-to-axle ratio.  That was one of the many reasons the straight-12 never came into vogue and indeed was one of the factors which doomed the straight-8, a configuration which at least had some redeeming features.  Voisin must however have liked the appearance of the long hood (bonnet) because the striking C15 Saloit Roadster (which could have accommodated a straight-12) was powered by a straight-4, a sleeve valve Knight of 2500 cm³ (153 cubic inch).  The performance doubtlessly didn’t live up to the looks but so sensuous were those looks that many would forgive the lethargy.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image appeared on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color being "enhanced" in the Vogue pre-production editing tradition (women thinner, cars shinier).  The "wide" whitewall tyres were a thing at the time, even on sports cars and were a popular option on US market Jaguar E-Types (there (unofficially) called XK-E or XKE) in the early 1960s.  The car on the Vogue cover was XHP 438, built on prototype chassis 100002 at Compton Verney in 1959; it's the oldest surviving SP250, the other two prototypes (chassis 100000 & 100001 from 1958) dismantled when testing was completed.  XHP 438 was the factory's press demonstrator and was used in road tests by Motor and Autocar magazines before being re-furbished (motoring journalists subjecting the press fleet to a brief but hard life) and sold.

More Issues Than Vogue sweatshirt from Impressions.

The Daimler SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

Nude & Naked

Nude (pronounced nood or nyood)

(1) Naked or unclothed, as a person or the body.

(2) Without the usual coverings, furnishings etc; bare.

(3) In art, being or prominently displaying a representation of the nude human figure.

(4) In law, a contract made without a consideration or other legal essential and therefore invalid (nudum pactum).

(5) In historic commercial use (usually for underwear), a light grayish-yellow brown to brownish-pink color (no longer in common use; now considered offensive because of the cultural implications of its association with white skin).

1531: As an artistic euphemism for naked, use was first applied to sculpture first emerged in the 1610s but the term not common in painting until the mid-nineteenth century when the idea of "the nude" was recognized as a genre.  The origin of the use in painting in the sense of "the representation of the undraped human figure in visual art" is said to date from 1708 and be derived from the French nud, an obsolete variant of nu (naked, nude, bare) also from the Latin nūdus.  The phrase idea of being in the nude (in a condition of being unclothed) emerged in the 1850s in parallel with the use in art criticism.

The adjective nude in legal use dates from the 1530s and meant "unsupported, not formally attested", the use from the Latin nūdus (naked, bare, unclothed, stripped) from the primitive Indo-European root nogw- (naked).  In legal matters it was typically applied in contract law (hence the "nude contract") and, by extension, the general sense of "mere, plain, simple" emerged twenty years later.  is attested from 1550s. In reference to the human body, "unclothed, undraped," it is an artistic euphemism for naked, dating from 1610s (implied in nudity) but not in common use in this sense until mid-nineteenth century.  The noun nudie (a nude show) dates from 1935 while the much earlier noun nudification (making naked) was from 1838, presumably a direct borrowing of the French nudification which had been in use since 1833.  The practice of nudism actually has roots in Antiquity but nudist (as applied to both practitioners and practice) came into use only in 1929 as an adjective and noun, both influenced by the French nudiste.  The noun nudism (the cult and practice of going unclothed) also dates from 1929 and in the UK, however inaccurately, it was described as a cult of German origin which had been picked up also by the more bohemian of the French, the more respectable London press linking the practice with vegetarianism, physical exercise, pagan worship and the eating of seeds.  Nude, nudeness  & nudist are nouns & adjectives and nudity & nudism are nouns; the noun plural is nudes.

Naked (pronounced ney-kid (U) or neck-ed (non-U))

(1) Being without clothing or covering; nude.

(2) Without adequate clothing.

(3) A natural environment bare of any covering, overlying matter, vegetation, foliage, or the like.

(4) Bare, stripped, or destitute.

(5) A descriptor of the most basic version of something sometimes more elaborate or embellished.

(6) In optics, as applied to the eye, sight etc, unassisted by a microscope, telescope, or other instrument.

(7) Defenseless; unprotected; exposed.

(8) Not accompanied or supplemented by anything else.

(9) In botany, (of seeds) not enclosed in an ovary; (of flowers) without a calyx or perianth; (of branches etc) without leaves; (of stalks, leaves etc) without hairs or pubescence.

(10) In zoology, having no covering of hair, feathers, shell etc.

(11) In motorcycle design, a machine in which the frame and engine are substantially exposed by virtue of screens and fairings not being fitted.

Pre 900: From the Middle English nakede & naked (without the usual or customary covering" (of a sword etc)) from the Old English nacod (nude, bare, empty or not fully clothed); related to the Old High German nackot, the Old Norse noktr and Latin nudus; cognate with the Dutch naakt, the German nackt, the Gothic naqths; akin to the Old Norse nakinn, the Latin nūdus, the Greek gymnós and Sanskrit nagnás.  Source was the Proto-Germanic nakwathaz, also the root of the Old Frisian nakad, the Middle Dutch naket, the Old Norse nökkviðr, the Old Swedish nakuþer and the Gothic naqaþs and ultimate source the primitive European nogw (naked), related to the Sanskrit nagna, the Hittite nekumant, the Old Persian nagna, the Lithuanian nuogas, the Old Church Slavonic nagu, the Russian nagoi, the Old Irish nocht and the Welsh noeth.  As applied to qualities, actions, etc, use emerged in the early thirteenth century, the phrase “naked truth” first noted in 1585 in Alexander Montgomerie's (circa 1550-1598) The Cherry and the Slae.  The phrase “naked as a jaybird (1943) was earlier referenced as “naked as a robin” (1879); the earliest known comparative based on it was the fourteenth century “naked as a needle”.  “Naked eye” is from 1660s, the form unnecessary in the world before improvements in lens grinding technology led to the invention of telescopes and microscopes.  The adjective nakedly (without concealment, plainly, openly) was from circa 1200.  The noun nakedness was from the Old English nacedness (nudity, bareness).  Naked is a verb & adjective and nakedness & nakedhood are nouns.  The special use of naked as a noun applies to motorcycles in which case the noun plural is nakeds.

Naked motorcycles:  2010 Ducati 1098 Streetfighter (left) and 2015 MV Agusta Stradale (right).  Men can spend a long time admiring the intricacy of machines like these.

The concept of the naked motorcycle is a machine reduced to its essence of a frame, wheels and an engine, thereby making it lighter than more exotically configured models which may include flashings, windshields, saddlebags or fairings.  Simple physics mean a machine with less mass accelerates, turns and stops with less demand of energy and at low speed they tend to be easier to manoeuvre, are lighter to hold up when static and certainly easier to mount on a centre-stand.  There's also the attraction there are fewer things to break, fibreglass fairings being notorious for getting cracked, scratched or broken and Perspex screens are, with age, prone to cloudiness.  The look however is why some buy naked bikes, the intricacies of the exposed mechanicals appealing especially to engineers anxious to display the quality of the frame's welding or the indefinable but real attraction of Allen-headed bolts.  They're also quick.  Although sacrificing the aerodynamic advantages gained by fairings means in some cases the naked machines can have lower top speeds, they tend to accelerate with more alacrity, offer instant responsiveness and, in street use, top speeds are now anyway rarely approached. 

Nude or naked?

In many places the words may correctly be used interchangeably.  In law, a nude and a naked contract are the same, a pact which is unenforceable because if doesn’t possess all the elements required to be valid.  The legal maxim nuda pactio obligationem non parit signifies a naked promise which is a promise without anything being provided in return.  Nuda pactio obligationem non parit thus does not create a legal obligation.

Kenneth Clark. The Nude: A Study in Ideal Form. Bollingen Series, New York, Pantheon Books, 1956.

Kenneth Clark, a cultural elitist of a kind now perhaps either extinct or rendered silent by a less deferential culture, opened The Nude: A Study in Ideal Form (1956) by noting naked implied something embarrassing yet nude “… carries, in educated usage, no uncomfortable overtone”.  Clark’s view was there were works of art in which there were nudes but other depictions were just variations of nakedness for whatever purpose.  The nude, he concluded, "…is not the subject of art, but a form of art."  In other word, the models in men's magazines were photographed in a state of nakedness while the women rendered in fine art were part of the tradition of the nude.  Photographers who thought their work artistic didn't agree and the onset of cultural relativism means such debates no longer happen.  However, the adoption by some that nude was something to used exclusively about works of art dates only from the eighteenth century, a movement led by critics and the commercial art industry which wanted the English market again to start buying the many nudes available for sale but which, even before the Victorian era, had fallen from fashion.

New York Magazine, February 2008 (Spring Fashion Issue).

Bert Stern’s (1929-2013) nude photo shoot of Marilyn Monroe (1926–1962) was commissioned by Vogue magazine and shot over three days, some six weeks before her death.  In book form, the images captured were compiled and published as The Last Sitting (first edition, William Morrow and Company (1982) ISBN 0-688-01173-X).  Stern reprised his work in 2008 with Lindsay Lohan, the photographs published in February 2008’s spring fashion issue of New York magazine.  Stern chose the medium of forty-six years earlier, committing the images to celluloid rather than using anything digital.  The reprised sessions visually echoed the original with a languorous air though the diaphanous fabrics were draped sometimes less artfully than all those years ago.  He later expressed ambivalence about the shoot, hinting regret at having imitated his own work but the photographs remain an exemplar of peak-Lohanary.

First published in 1968, New York magazine is now owned by Vox media and, unlike many, its print edition still appears on surviving news-stands.  The editorial focus has over the decades shifted, the most interesting trend-line being the extent to which it could be said to be very much a “New York-centred” publication, something which comes and goes but the most distinguishing characteristic has always been a willingness (often an eagerness) to descend into pop-culture in a way the New Yorker's editors would have distained; it was in a 1985 New York cover story the term “Brat Pack” first appeared.  Coined by journalist David Blum (b 1955) and about a number of successful early twenty-something film stars, the piece proved controversial because the subjects raised concerns about what they claimed was Blum’s unethical tactics in obtaining the material.  The term was a play on “Rat Pack” which in the 1950s had been used of an earlier group of entertainers although Blum also noted another journalist's coining of “Fat Pack”, used in restaurant-related stories.

Lindsay Lohan, Playboy magazine, January/February 2012.

Nudity & nakedness are defined by both context & circumstances.  The cover photograph for Lindsay Lohan's 2012 Playboy shoot was, in the narrow technical sense, ambiguous because the chair could have been concealing a pair of delicate lace knickers.  Importantly, even though there are stilettos on the feet, this is still a nude shot because, in this context, shoes don't count; everybody knows that.

Actually, in the context of nude shots it’s probably more correct to say stilettos can be part of the construct of "the nude", the shoes having a long history as an element in such photo sessions, the connotation well-understood.  For that reason, the motif was the one addition to a “nude pin-up calendar” published in 2010 by EIZO Corporation (株式会社, EIZO Kabushiki-gaisha), a Japanese visual technology company which began in 1968 as a television manufacturer.  The name EIZO is an unaltered use of the Japanese 映像 (eizō) (image).  As electronics became progressively cheaper and more powerful there was a proliferation in the use of screens for many purposes and EIZO responded by diversifying into products such as arcade game hardware, computer monitors, VCRs (video cassette recorders) and cassette players.  In 2002, a range of monitors for medical imaging was introduced and the novel calendar appeared to promote its radiological devices.

Eizo Pin-up calendar, 2010.

Advertising Agency: Butter, Berlin & Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke

The theme of the calendar was a model scanned in twelve stereotypical “pin-up” poses, the young lady nude except for her stilettos with the images in the form of classic X-Ray film.  What that meant was the model was in a sense more naked than most nudes because all that was visible (except for the stilettos) was the skeleton and an adumbrated outline of the skin; like the more “artistic” pornography, much was achieved by having a viewer’s mind “fill in the gaps” as it were.  It attracted much interest but it soon was revealed no model was irradiated in the making of the calendar, the images all created with CGI (computer-generated imagery).  The concept came from Berlin-based creative agency Butter and in terms of brand-recognition was an outstanding success because before images of the calendar went viral, it’s doubtful many outside the Japanese electronics industry had heard of EIZO.

What a stiletto imposes on the wearer’s “metatarsophalangeal joint between the metatarsal and proximal phalangeal bones” attracted some comment.  It seems a small price to pay for the pleasure men gain from seeing a foot in these classic shoes.

Being the internet, the images were of course deconstructed even before Butter revealed the truth.  Those well acquainted with medical imaging pointed out it was obvious they were digital composites because some things appeared as “white” when they should have been “black”, Miss July’s nipples apparently an obvious clue to a trained eye while others pointed out a “conspicuous absence of bowel gas and pulmonary vascularity.”  To reassure the internet no model was required to be exposed to a high-dose of radiation, Butter published pictures of the physical wireframes constructed for the CGI modelling; while that proved she was all pixels and there was no exploitation, a feminist critique would still detect the gratuitous objectification of the female form.  Still, neither agency or client could resist the tagline: “The EIZO Medical pin-up calendar – just like EIZO monitors – really does show every detail.”

Nude bras by Flora & Fauna (left) and Capeizo (right).

The concept of the “nude bra” was one of the unanticipated consequences of the emergence of DEI (diversity, equality & inclusion) as part of the West’s linguistic and cultural framework.  The beige bra has long been an industry staple and although the products are sometimes described as a “boring beige bra”, their usual qualities (comfortable, supportive and unobtrusive) made them an “everyday essential”.  However, the functional, if unexciting, garments tended once to be marketed as “skin-tone” which obviously was intrinsically exclusionary because it implied skin was “beige” and thus one of the many examples of “white privilege”.  Accordingly, mostly the industry shifted to value-free descriptors such as beige, black, brown, green, grey, ivory, pink, purple, red, white etc.  The purpose of a nude bra is to be nearly imperceptible under clothing, achieved by the fabric as closely as possible matching the skin tone and the obvious implication is what is a nude bra for one might be quite the opposite for another.  Glamour has a a helpful on-line guide based on the idea of skin's undertones able to be classified as cool, warm, or neutral and notes that while in underwear "black" and "white" tend to be universal, colors like beige or brown are spectrums and there are variations, both between manufacturers and even within their ranges,  That's good because even within a construct like "black skin" or "white skin", there are variations so ideally the selection of a nude bra will involve a consumer comparing fabric with flesh.