Bling

Bling (pronounced bling (sometimes bling-bling)

(1) Expensive and flashy jewelry, clothing, or other possessions.

(2) The flaunting of material wealth and the associated lifestyle.

(3) Flashy; ostentatious.

(4) A want of resemblance (obsolete).

1997: Apparently from Jamaican English slang bling-bling, a sound suggested by the quality of light reflected by diamonds.  In the Caribbean, bling-bling came to be used to refer to flashy items (originally jewelry but later of any display of wealth) and the term was picked up in the US in African-American culture where it came to be associated with the rap and hip-hop (pop music forks) community.  There were suggestion the word bling was purely onomatopoeic (a vague approximation of pieces of jewelry clinking together) but most etymologists list it as one of the rare cases of a silent onomatopoeia: a word imitative of the imaginary sound many people “hear” at the moment light reflects off a sparkling diamond.  The long obsolete meaning “a want of resemblance” came from earlier changes in pronunciation when dissem′blance became pronounced variously as dissem′bler and dissem′ bling with bling becoming the slang form.  There is no relationship with the much older German verb blinken (to gleam, sparkle).

In the English-speaking world, bling & bling-bling began to appear in dictionaries early in the twenty-first century.  Many languages picked up bling & bling-bling unaltered but among the few localizations were the Finnish killuttimet and the Korean beullingbeulling (블링블링) and there was also the German blinken (to blink, flashing on & off), a reference to the gleam and sparkle of jewels and precious metals.  Blinken was from the Low German and Middle Low German blinken, from the root of blecken (to bare) and existed also in Dutch.  As viral-words sometimes do, bling begat some potentially useful (and encouraged) derivations including blingesque, blingtastic, blingbastic blingiest, blingest, a-bling & blingistic; all are non-standard forms and patterns of use determine whether such pop-culture constructs endure.  Bling & blinger are nouns, blinged, blingish, blingy & blingless are adjectives, bling-out, blinged-out & bling-up are verbs; the noun plural is blingers (bling and bling-bling being both singular & plural).

The preferred repository for bling between wears: Hermès Fuchsia Pink Ostrich Birkin, Lindsay Lohan's seat on a private jet, September 2012.  

In popular use, bling referred originally to the wearing of bright, usually large and expensive accessories, later extended to the adornment of objects such as cars and houses.  The purpose always was conspicuously to flaunt one’s wealth (however obtained) but the word did undergo a bit of down-market mission creep in that it came quickly to be applied also to cheap (even if obviously so) embellishments or products thought in any way flashy.  That movement was a hint that bling, although a thing of prestige in certain classes, was regarded by others as not in good taste, hence the use of the word to describe lifestyles even not associated with the display of bling in its original sense.

Libération's take on Sarko (Nicolas Sarközy (b 1955; President of France 2007-2012)).

Nicolas Sarközy attracted the label "bling-bling president" because of the perception his time in the Élysée Palace came to be associated with pop-culture celebrities, designer accessories and his sudden acquisition of rich friends (the latter noted also of his successor).  There may have been an element of snobbery in much of the coverage, some sections of the press not impressed with any departure from the lineage of tradition and grandeur carried over from the Kings of France and the twice divorced Mr Sarközy’s less than usual background (in terms of both class and ethnicity) probably offended some, his marriage to Italian-born former model Carla Bruni (b 1967) attracting some comment because of the variety in her portfolio.  He did seem unable to resist the lure of bling, even his choice of the smart Hotel Barriere Le Fouquet's (located where the Champs Elysees meets Avenue George V) as the place to celebrate his election victory in 2007 noted.

Mr Sarközy achieved a few political firsts but also made legal history, becoming the first former president in post-war France to have received a prison sentence for corruption, the three year term (two suspended) imposed for influence-peddling and violation of professional secrecy, the former president having attempted to bribe a magistrate in return for information on an investigation into his campaign finances.  His wife called the sentence a "a senseless witch-hunt" but, like Lindsay Lohan, he was able to serve the one-year custodial term at home fitted with an electronic tag.  The appeal process is still working its way through the system.  There are also accusations Mr Sarközy received illegal campaign funds from the late Libyan dictator Colonel Muammar Gaddafi (1942-2011), that tangled matter resulting in charges of criminal conspiracy, corruption, illegal campaign financing and benefiting from embezzled public funds.

Mayara Rodrigues Tavares (b 1991; former Unicef representative), President Barack Obama (b 1961; US president 2009-2017) & President Sarközy, G8 summit (Russia was briefly thought respectable), L'Aquila, Italy, July, 2009.  The photograph was widely distributed but the impression conveyed was a trick of the camera angle, President Obama exonerated by video footage taken at the time, President Sarközy perhaps not.

Official DPRK Central News Agency Photograph: Ri Sol-ju (b circa 1987; wife of Supreme Leader Kim Jong-un) (left), Kim Ju-ae (b circa 2013; daughter of Kim Jong-un) (centre) and Kim Jong-un (Kim III, b 1982; Supreme Leader of DPRK (North Korea) since 2011) (right), undisclosed location, February 2023.

The appearance of the Supreme Leader’s nine-year old daughter at a banquet and subsequent parade commemorating the 75th anniversary of the Korean People's Army (KPA) attracted interest because as analysts noted, in the way the Kim dynasty does things, it might suggest she has been anointed as Kim IV to succeed the Supreme Leader when he dies (God forbid).  It was actually her second public appearance, the first in 2022 when she was involved in inspections of the DPRK’s nuclear missile programme so she’s getting well acquainted with big rockets, long a family interest.  Fashionistas were most impressed by the presumptive Kim IV in 2022 because she was dressed in black white & red, matching the color scheme the DPRK uses on its intercontinental ballistic missiles (ICBM); everyone thought that a nice touch.  The DPRK has recently issued a range of postage stamps featuring the daughter.

Daddy-Daughter day with ICBM: DPRK postage stamp issue featuring ICBMs, the Supreme Leader & his daughter, Kim Ju-ae.  Like most nine-year old girls, Kim Ju-ae is much taken by the beauty of nuclear weapons. 

Standing behind the ruling family are DPRK generals and admirals, noted for their big hats and bling-bling medals.  Militaries around the world envy the hats but the bling-bling medals are sometimes misunderstood.  Although the DPRK military has not formally been involved in armed conflict since the end of the Korean War (1950—1953), it’s not entirely true the soldiers and sailors have not been deployed in combat, the odd local battle with RoK (South Korea) forces happening over the years and some DPRK soldiers have been loaned to other countries for use in localized conflicts.  Still, there wouldn’t seem to have been sufficient reason to award as many medals as the generals always display.  The reason for all that bling-bling is that the DPRK operates under a three generation hereditary system, one convention of which is that they are entitled to wear the medals awarded to their fathers and grandfathers.  Few armies follow this tradition and regards awards a purely personal possessions (although relatives can wear them in memorial parades on the right-side of the chest).  The DPRK regards the restriction as extreme Western individualism and an insult to the dead and to maintain consistency, applies the three-generation model also to their criminal justice system.  Under the doctrine of "three generations of punishment" individuals found guilty of a crime are sent to the labor camps with their entire family, the subsequent two generations of the family are born in the camp and remain locked up for life.  This includes those convicted of “unspecified offences” all of whom, although never quite sure of the nature of their offence, are certainly guilty.

Blinged-up: DPRK (North Korean) Army generals, in full-dress bling-bling await the arrival of the DPRK Supreme Leader, Kim Jong-un.

Unfortunately, the image on the left was digitally altered for a meme, the original to the right.  The generals wear big hats and have lots of medals but never wear them on the sleeves or trousers.  Unfortunately too, the quality of the medals is not what it was though, at a distance, they look still blingish.  Between 1948 and the Sino-Soviet Split in 1957-1958, the medals were made in the USSR on the model of Soviet decorations and rendered from sterling silver with a screw-plate used to attach them to the uniforms.  Because the DPRK was aligned with Peking, Moscow declined to continue the supply so production was moved to North Korea and, lacking the necessary machine tools and other equipment, things had to be simplified: screw-plate was replaced with a pin and instead of silver, the much lighter and cheaper tin was used.  Many have defected from the DPRK so a number of these medals circulate in militaria markets and the later examples sell usually for much less than the genuine, Soviet-made bling.

Ri Sol-ju has her own taste in bling.  Instead of a decadently Western display of gold, diamonds or precious stones over a tempting décolletage, the demurely attired First Lady wears a simple pendant in the shape of the DPRK’s Hwasong-16 ICBM.  Analysts suggest her choice is jewellery is a political statement rather than a hint to her husband about something.

Gorp

Gorp (pronounced gawrp)

(1) Greedily to eat (obsolete).

(2) A mixture of nuts, raisins, dried fruits seeds and such, often packed as a high-energy snack by hikers, climbers and others undertaking strenuous outdoor activities.

(3) By extension, in the slang of late 1950s US automobile stylists (and subsequently their critics), the notion of adding many design elements to a car, even if discordant.

(4) In fashion criticism, an adoption of the automotive use, used to describe an excessive use of decorative items, especially if loosely fitted and inclined to “stray”.

Early 1900s: Of uncertain origin (in the sense of “greedily to eat”) but assumed by most etymologists to be a merging of gorge & gulp, the construct being gor(p) + (gul)p.  The mid-fourteenth century verb gorge (to eat with a display of greediness, or in large quantities) was from the Middle English gorgen (greedily to eat) and was from the Old French gorger & gorgier (which endures in modern French as gorger (greedily to eat; to gorge)), from gorge (throat).  The Middle English noun gorge (esophagus, gullet; throat; bird's crop; food in a hawk's crop; food or drink that has been take consumed) came directly from the Old French gorge (throat) (which endures in modern French as gorge (throat; breast)), from the Vulgar Latin gorga & gurga, from the Classical Latin gurges (eddy, whirlpool; gulf; sea), of uncertain origin but perhaps linked with the primitive Indo-European gwerhs- (to devour, swallow; to eat).  The English word was cognate with the Galician gorxa (throat), the Italian gorga & gorgia (gorge, throat (ravine long obsolete)), the Occitan gorga & gorja, the Portuguese gorja (gullet, throat; gorge) and the Spanish gorja (gullet, throat; gorge).  The duality of meaning in French meant the brassiere (bra) came to be called “un soutien-gorge (with derived forms such as “soutien-gorge de sport” (sports bra) with “soutif” the common colloquial abbreviation; the literal translation was thus “throat supporter” but it’s better understood as “chest uplifter”.

Lindsay Lohan gulping down a Pure Leaf iced tea; promotional image from the brand's “Time for a Tea Break” campaign.

The mid-fifteenth century noun gulp (eagerly (and often noisily) to swallow; swallow in large draughts; take down in a single swallow) was from the Middle English gulpen and probably from the West Flemish or Middle Dutch gulpen &, golpen, of uncertain origin.  Although not exactly onomatopoeic, the word may have been of imitative origin, or even an extension of meaning of the Dutch galpen (to roar, squeal) or the English galp & gaup (to gape).  It was related to the German Low German gulpen (to gush out, belch, gulp), the West Frisian gjalpe, gjalpje & gjealpje (to gush, spurt forth), the Danish gulpe & gylpe (to gulp up, disgorge), the dialectal Swedish glapa (to gulp down) and the Old English galpettan (to gulp down, eat greedily, devour).  The derived senses (to react nervously by swallowing; the sound of swallowing indicating apprehension or fear) may have been in use as early as the sixteenth century.  Gorp is a noun; the noun plural is gorps.  In fashion (technically perhaps “anti-fashion appropriated by fashion”) “gorpcore” describes the use as streetwear of outerwear either designed for outdoor recreation (in the sense of hiking, wilderness tracking etc) or affecting that style.  Exemplified by the ongoing popularity of the puffer jacket, gorpcore is something much associated with the COVID-19 pandemic but the look had by the time of the outbreak already been on-trend for more than a year.  The name comes from the stereotypical association of trail mix (gorp) with such outdoor activities.  The verbs gorping and gorped (often as “gorped-up”) were informal and used among stylists and critics when discussing some of Detroit’s excessively ornamented cars of the late 1950s & early 1960s.  Acronym Finder lists eleven GORPs including the two for trail-mix which seem peacefully to co-exist:

GORP: Great Outdoor Recreation Pages (a website).
GORP: Good Old Raisins and Peanuts (trail mix).
GORP: Granola, Oats, Raisins, and Peanuts (trail mix).
GORP: Garry Ork Restoration Project (An ecosystem restoration project in Saanich, Canada, designed to save the endangered Garry Oak trees, British Columbia’s only native oak species.
GORP: Georgia Outdoor Recreational Pass (Georgia Wildlife Resources Division).
GORP: Graduate Orthodontic Residents Program (University of Michigan; Ann Arbor).
GORP: Grinnell Outdoor Recreation Program (Grinnell College, Iowa)
GORP: Good Organic Retailing Practices.
GORP: Get Odometer Readings at the Pump.
GORP: Gordon Outdoor Recreation Project (Gordon College, Wenham, Massachusetts).
GORP: Growing Outdoor Recreation Professionals (University of California, Berkeley).

Lexicographers acknowledge the uncertainty of origin in the use of “gorp” to describe the mix of nuts, raisins, seeds and such in the packaged, high-energy snack now often known by the description most common in US commerce: “Trail mix”.  So common and conveniently packaged are the ingredients of gorp that doubtlessly variations of the combination have been carried by travellers since the origins of human movement over distance but the first known references to the concept to appear in print were seen in the “outdoors” themed magazines of the early twentieth century.  Deconstructed however, the notion of “high-energy, long-life, low volume” rations were for centuries a standard part of a soldier’s rations with different mixes used by land-based or naval forces, something dictated by availability and predicted rates of spoilage; as early as the seventeenth century, recommended combinations appeared in military manuals and quartermaster’s lists.  Not until the mid-1950s however is there any record of the stuff being described as “gorp” although the oft quoted formations: “Good Old Raisins and Peanuts” & “Granola, Oats, Raisins, and Peanuts” may both be backronyms.

Lindsay Lohan (b 1986, either left or right) and Erin Mackey (b 1986, either left or right), hiking scene in The Parent Trap (1998).  They would have packed some trail mix in their back-packs.

In various places around the planet, similar concoctions (the composition influenced by regional tastes and product availability) were described by different names including the antipodean scroggin or schmogle (the latter apparently restricted to New Zealand) and beyond the English-speaking world, there’s been a myriad of variants among those in schools or universities including “student mix”, “study mix”, “student fodder” & “student oats”.  That variety has faded as US linguistic imperialism has exerted its pull and even before the internet attained critical mass, the product name familiar in US supermarkets and grocery stores had begun to prevail: “Trail mix”.

Packaged gorp and trail mix.  Historically, gorp bars lived up to their name, a typical ingredients list including "peanuts, corn syrup, rasins, salt & lecithin" so commercially available gorp often was "the truth if not the whole truth".  Oddly, even when manufactured in disk-shapes, the product still tended to be described as a "bar".  With the contents of trail mix, there's been a bit of "mission creep" and the packaged product can now include chunks of chocolate and other stuff not envisaged in years gone by.

1958 Buick Special Convertible (left) and 1958 Buick Limited Convertible (right).If asked to nominate one from the list of usual suspects, many might pick Cadillac as the most accomplished purveyor of gorp but historians of the breed usually list the 1958 Buicks as "peak gorp" and for the sheer number and variety of decorative bits and pieces, it probably is unsurpassed.  Unfortunately for the division, a combination of circumstances meant between 1956 & 1958, Buick sales more than halved and while "excessive" gorp wasn't wholly to blame, after GM (General Motors) re-organized things, gorp never made a comeback quite as lavish.       

In automotive styling “gorp” is not synonymous with “bling” although there can be some physical overlap.  The word “bling” long ago enjoyed the now obsolete meaning “a want of resemblance” but in modern use it means (1) expensive and flashy jewelry, clothing, or other possessions, (2) the flaunting of material wealth and the associated lifestyle or (3) flashy; ostentatious.  It seems in these senses first to have been recorded in 1997 and is thought to be from the Jamaican English slang bling-bling, a sound suggested by the quality of light reflected by diamonds.  In the Caribbean, bling-bling came to be used to refer to flashy items (originally jewelry but later of any display of wealth) and the term was picked up in the US in African-American culture where it came to be associated with rap & hip-hop (forks of that community’s pop music) creators and their audiences.  There were suggestion the word bling was purely onomatopoeic (a vague approximation of pieces of jewelry clinking together) but most etymologists list it as one of the rare cases of a silent onomatopoeia: a word imitative of the imaginary sound many people “hear” at the moment light reflects off a sparkling diamond.  The long obsolete meaning “a want of resemblance” came from earlier changes in pronunciation when dissem′blance became pronounced variously as dissem′bler and dissem′ bling with bling becoming the slang form.  There is no relationship with the much older German verb blinken (to gleam, sparkle).

1958 Continental Mark III by Lincoln.

Some critics of design insist "gorp" (like "bling") really applies only to stuff "added on" (ie glued, screwed, bolted etc) but some claim there's no better word when discussing the cars which were a "mash-up" of disparate elements and there's no better example than the Ford Motor Company's (FoMoCo) 1958 Continental which was actually a "Lincoln with more stuff" but named simply "Continental" in the hope it would fool people into thinking it was an exclusive line following the genuinely unique Continental Mark II (1956-1957).  The Continental division had however been shuttered as another victim of the recession and the propaganda proved unequal to reality.  The Mark III's huge body (a remarkable technical achievement because even the convertibles were unit-bodies with no separate chassis) lingered for three dismally unsuccessful seasons and remains as the period's most confused agglomeration of motifs, a reasonable achievement given some of the weird creations Chrysler would release.  Although the sheer size does somewhat disguise the clutter, as one's eye wanders along the length, one finds slants and different angles, severe straight-lines, curves soft and sudden, scallops, fins and strakes.  On McMansions, it's not uncommon to find that many architectural traditions in on big suburban house but it's a rare count in one car.  Despite the diversity, it's not exactly "post-modernism in metal" so even if a re-purposing, "gorp" seems to fit.

In the English-speaking world, bling & bling-bling began to appear in dictionaries early in the twenty-first century.  Many languages picked up bling & bling-bling unaltered but among the few localizations were the Finnish killuttimet and the Korean beullingbeulling (블링블링) and there was also the German blinken (to blink, flashing on & off), a reference to the gleam and sparkle of jewels and precious metals.  Blinken was from the Low German and Middle Low German blinken, from the root of blecken (to bare) and existed also in Dutch.  As viral-words sometimes do, bling begat some potentially useful (and encouraged) derivations including blingesque, blingtastic, blingbastic blingiest, blingest, a-bling & blingistic; all are non-standard forms and patterns of use determine whether such pop-culture constructs endure.  Bling & blinger are nouns, blinged, blingish, blingy & blingless are adjectives, bling-out, blinged-out & bling-up are verbs; the noun plural is blingers (bling and bling-bling being both singular & plural).

Gingerbread: 1974 Imperial LeBaron four-door hardtop (left) in chestnut tufted leather though not actually “fine Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the gingerbread motif.  After 1958, exterior gorp, while it didn't every entirely go away, it did go into decline but in the mid 1960s, as increasingly elaborate and luxurious interiors began to appear in the higher-priced models of even traditionally mass-market marques, those who disapproved of this latest incarnation of excess needed a word which was both descriptive and dismissive.  The use "gorp" might have been misleading and according to the authoritative Curbside Classic (which called the trend the start of "the great brougham era"), the word of choice was "gingerbread" and truly that was bling's antecedent.

In the stylists’ (they weren’t yet “designers”) studios in the 1950s, what would come to be called “bling” certainly existed (and in the “age of chrome” was very shiny) but the idea of gorp was different in that it was quantitative and qualitative, the notion of adding to a design multiple decorative elements or motifs, even if this meant things clashed (which sometimes they did).  Why this happened has been debated but most historians of the industry have concluded it was the result of the unexpected, post-war boom which delivered to working and middle-class Americans a prosperity and wealth of consumer goods the like of which no mass-society had ever known.  In material terms, “ordinary” Americans (ie wage and salary earners), other than in measures like the provision of servants or hours of leisure, were enjoying luxuries, conveniences and an abundance unknown even to royalty but a few generations earlier.  Accordingly, noting the advice that the way to “avoid gluts was to create a nation of gluttons” (a concept used also in many critiques of rampant consumerism), the US car industry, awash with cash and seeing nothing in the future but endless demand, resolved never to do in moderation what could be done in excess and as well as making their cars bigger and heavier, began to use increasing rococo styling techniques; wherever there appeared an unadorned surface, the temptation was to add something and much of what was added came casually to be called “gorp”, based on the idea that, like the handy snack, the bits & pieces bolted or glued on were a diverse collection and, in the minds of customers, instantly gratifying.  Gorp could include chrome strips, fake external spare tyre housings, decorative fender and hood (bonnet) accessories which could look like missiles, birds of prey in flight or gunsights, the famous dagmars, fake timber panels, moldings which recalled the shape of jet-engine nacelles, taillights which resembled the exhaust gasses from the rockets of spacecraft (which then existed mostly in the imagination) and more.

A young lady wearing gorpcore, Singapore, 2022.  Along with Kuwait, Hong Kong, Monaco and Vatican City, Singapore is listed by demographers as "100% urbanized" but it's good always to be prepared.

Had any one of these items been appended as a feature it might well have become a focus or even an admired talking point but that wasn’t the stylistic zeitgeist and in the studios they may have been reading the works of the poet Matthew Arnold (1822-1888) who attributed to Benjamin Disraeli (1804–1881; UK prime- minister 1868 & 1874-1880) a technique he claimed the prime-minister adopted during his audiences with Victoria (1819–1901; Queen of the UK 1837-1901): “Everyone likes flattery and when you come to royalty, you should lay it on with a trowel”.  Detroit in the late 1950s, certainly laid on the gorp with a trowel and the men and women (there was in the era the odd woman employed in the studios, dealing typically with interiors or color schemes) were students also of the pamphlet Ending the Depression Through Planned Obsolescence, published in 1932 by US real estate broker (and confessed Freemason) Bernard London (b circa 1873 but his life is something of a mystery) and in the post-war years came the chance to put the theory to the test.  This meant not only was there much gorp but each year there had to be “different” gorp so the churn rate was high. Planned obsolescence began as a casual description of the techniques used in advertising to stimulate demand and thus without the negative connotations which would attach when it became part of the critique of materialism, consumerism and the consequential environmental destruction.  Like few before or since, the US car industry quickly perfected planned obsolescence and not content with “annual model changes” sometimes added “mid-season releases” thus rendering outdated something purchased only months earlier.  Unfortunately, just as “peak gorp” began with the release late in 1957 (replete with lashings of chrome and much else) of the 1958 ranges, an unexpected and quite sharp recession struck the American economy and a new mood of austerity began.  That would pass because the downturn, while unpleasant, was by the standard of post-war recessions, relative brief although the effects on the industry would be profound, structurally and financially.

1970 Plymouth 'Cuda AAR in Lemon Twist over Black.  The AAR stood for All American Racers, the teams which campaigned the 'Cuda in the Trans-Am series for 5.0 litre (305 cubic inch) modified production cars.

Not all "added-on" stuff can however be classed as "gorp", "bling" or "gingerbread" and the most significant threshold is "functionalism"; if stuff actually fulfils some purpose, it's just a fitting.  Thus the additional stuff which appeared on the 1970 Plymouth AAR ’Cuda (and the companion Dodge Challenger T/A) were “fittings” because they all fulfilled some purpose, even if the practical effect away from race tracks was sometimes marginal.  Added to the pair was (1) a fibreglass hood (bonnet) with functional air-intake scoop, (2) front and rear spoilers, (3) side outlet dual exhaust system, (4) hood locking pins and (5) staggered size front & rear wheels.  Of course, there were also “longitudinal strobe stripes” which did nothing functional but that seems a minor transgression and in the world of stripes, there have been many worse. 

Boutique

Boutique (pronounced boo-teek]

(1) A small shop, especially one that sells fashionable clothes and accessories or a special selection of other merchandise.

(2) Within a larger store, a small specialty department.

(3) As a modifier, any (usually small(ish)) business offering customized service (boutique law firm; boutique investment house; boutique winery etc).

(4) In informal use, a small business, department etc, specializing in one aspect of a larger industry (such as the “mining sector analysts”, “transport sector analysts” etch within a financial services research organization).

(5) Of, designating, denoting or characteristic of a small, specialized or exclusive producer (sometimes of the bespoke) or business (either attributive or self-applied).

1767: From the French boutique, from the Middle French, probably from the Old Provençal botica & botiga, from the Latin apotheca (storehouse), ultimately from the Ancient Greek apothēkē (apothecary) (storehouse).  The original meaning in the 1760s was “a small retail outlet (shop) of any sort” boutique, an inheritance from the fourteenth century French source and it wasn’t until the early 1950s it assumed the still familiar sense of “trendy little shop selling fashion items”.  The link with the mid-fourteenth century noun apothecary lay in its sense of “shopkeeper”, the notion of one being a place where is stored and sold “stores, compounds & medicaments (what is now described variously as “a pharmacy: or “chemist shop”) emerged quickly and soon became dominant.  The word was from the French apothicaire, from the Old French apotecaire, from the Late Latin apothecarius (storekeeper), from the Latin apotheca (storehouse)m from the Ancient Greek apothēkē (barn, storehouse (literally “a place where things are put away”)), the construct being apo- (away) + thēkē (receptacle (from a suffixed form of primitive Indo-European root dhe- (to set, put)).  The same Latin word produced French boutique, the Spanish bodega and the German Apotheke; the cognate compounds produced the Sanskrit apadha- (concealment) and the Old Persian apadana- (palace) and one quirk was that had the usual conventions been followed, the Latin apotheca would have emerged in French as avouaie.  The French masculine noun boutiquier (the plural boutiquiers; the feminine boutiquière) translates as “shopkeeper, storekeeper”.  Boutique is a noun & adjective and boutiquey & boutiquelike are adjectives; the noun plural is boutiques.  Of the adjectival use (resembling or characteristic of a boutique (however defined), the comparative is “more boutiquey”, the superlative “most boutiquey”).

Lindsay Lohan at the Singer22 boutique (described as the company’s “flagship store”), Long Island, New York, March 2011 (left) and at the opening of the Philipp Plein (b 1978) boutique, Mykonos, Greece, June 2019 (right).  Among fashion retailers, the term “boutique” is used both of high-end designer outlets and mass-market, high volume operations.  What the word implies can thus vary from “exclusive; expensive” to “trendy, edgy, celebrity influenced” etc.

Modern commerce understood the linguistic possibilities and that included the portmanteaus (1) fruitique (the construct being fruit + (bout)ique) (a trendy (ie high-priced) fruit shop in an area of high SES (socio-economic status)) and (2) postique (the construct being post(al) +‎ (bout)ique).  Originally, postique was a trademark of the USPS (US Postal Service) but it came to be used of retail stores selling items relating to postal mail (stamps, stationery and such).  One interesting trend in middle-class retailing has been the niche of the “boutiquey” stationery shop where the focus is on elegant versions of what are usually utilitarian office consumables; impressionistically, the client base appears almost exclusively female.  The “e-boutique” is an on-line retailer using the term to suggest its lines of garments are targeting a younger demographic.  The term “boutique camping” (services offering “going camping” without most of the discomforts (ie with air-conditioned tents, sanitation, running hot water etc) never caught on because the portmanteau “glamping” (the construct being glam(our) + cam(ping)) was preferred and, as a general principle, in popular use, a word with two syllables will tend to prevail over one with four.

By the 1970s, the term “boutique” had spread in fashion retailing to the extent it was part of general language; it tended to be understood as meaning “exclusive, small-scale fashion stores” which were in some way niche players (more on the cutting edge of design, specializing in a certain segment etc) in a way which contrasted with the large department stores.  The word gained a cachet and by the 1980s the “boutique hotel” was a thing, probably meaning something like “We are not the Hilton”.  That may be unfair and the classic boutique hotel was smaller, sometimes in some way quirky (such as being in a heritage building) and not necessarily cheaper than the major high-end chains.  The advertising for boutique hotels often emphasized “individuality” rather than the “cookie-cutter” approach of the majors although the economics of running a hotel did conspire against things being too different and the standardization operations like Hilton or Hyatt offered around the world was a genuine attraction for many and not just the corporate clients.  Additionally, what the majors had done was raise the level of expectation and there was thus a baseline of similarity on which boutique players had to build.  Some successfully marketed the “difference” but structurally, there are more similarities than differences.  In the 1990s, the metaphorical sense was extended to just about anything in commerce which could be marketed as “specialized” although initially the most obvious differentiation was probably that the operations so dubbed tended to be “smaller and not part of a large multi-national”.  Thus appeared boutique law firms, boutique investment house, boutique wineries, boutique architects and such.

Boutique Hotel Donauwalzer, Hernalser Gürtel 27, 1170 Wien, Austria.

Although the use of the descriptor “boutique” didn’t become mainstream until the twenty-first century, “boutique” car manufacturers have existed since the early days of the industry and there have been literally hundreds (some of which didn’t last long enough to sell a single machine) and while a few endured to become major manufacturers or be absorbed by larger concerns, most fell victim either the economic vicissitudes which periodically cull those subsisting on discretionary expenditure or in more recent decades, the increasingly onerous web of laws and regulations which consigned to history the idea of "real" cars emerging from cottage industries.  Today, there are boutique operations and they tend to be either (1) parts-bin specialists which combine a bespoke body and interior fittings with components (engines, transmissions, suspension) from the majors or (2) those who modify existing vehicles (Ferraris & Porsches especially favored) with more power, bling or a combination of both.  Either way, the price tag can reach seven figures (in US$ terms).

The established high-end manufacturers noted the industry and although many had long offered customization services, the approach is now more institutionalized and exists as separate departments in separate buildings, there to cater to (almost) every whim of a billionaire (since the expansion of the money supply in the last quarter century they’re now a more numerous and still growing population).  The way the cost of a Porsche, Bentley or Ferrari can grow alarmingly from the list price (and these are not always the fiction some suggest) as the options & “personalizations” accumulate has attracted some wry comment but it’s not something new and the values are relative:  In the late 1960s, a Chevrolet Camaro might be advertized at around US$2800 but by the time the buyer had ticked the desired boxes on the option list, the invoice might read US$4400 or more.  Compared with that, adding US$55,000 in different paint, leather and wheels to a US$350.000 Ferrari starts to make LBJ era Detroit look like a bunch of horse thieves.

Monteverdi’s boutique Swiss concern

Peter Monteverdi (1934–1998 (and believed not in the lineage of Italian composer Claudio Monteverdi (1567–1643)) was a successful Swiss businessman and a less than successful race driver.  He was also one of the many disgruntled customers of Enzo Ferrari (1898-1988) and one of several inspired by the experience to produce cars to compete with those made by Il Commendatore.  For a decade between 1967-1976, his eponymous manufacturing concern (unique in Switzerland) produced over a thousand big, elegant (and genuinely fast) coupés, convertibles and sedans, all with the solidly reliable drive-train combination of Chrysler’s 440 cubic inch (7.2 litre) V8, coupled usually with the TorqueFlite automatic transmission and unlike some of the less ambitious boutique players in the era, Peter Monteverdi included engineering innovations such as the DeDion tube rear suspension (which had the advantage of keeping the rear wheels parallel in all circumstances, something desirable given the torque of the 440 and the tyre technology of the era).  In the post oil shock world of stagflation, it couldn’t go on and it didn’t, the last of the big machines leaving the factory in 1976 although Monteverdi did follow a discursive path until production finally ended in 1982; by then it was more (lawful) “chop shop” than boutique but those ten golden years did bequeath some memorable creations:

1970 Monteverdi Hai 450 SS.

The Lamborghini Miura (1966-1973) had fundamental flaws which progressively were ameliorated as production continued but the design meant some problems remained inherent.  People who drove it at high speed sometimes became acquainted with those idiosyncrasies but for those who just looked at the things forgave it because it was stunning achievement in aggression and beauty; it validated the notion of the mid- engined supercar.  Noting the Miura and the rumors of a similar machine from Ferrari (the prototype of which would be displayed at the 1971 Turin Auto Show and be released two years later as the 365 GT4 BB (Berlinetta Boxer the cover-story for the “BB” dsignation, the truth more exotic)), Peter Monteverdi built the Hai 450 SS (painted in a fetching “Purple Mist”) which created a sensation on the factory’s stand at the 1970 Geneva Motor Show.  “Hai” is German for “shark”; the muscular lines certainly recall the beasts  and the specification meant it lived up to the name.  Powered not by the 440 but instead Chrysler’s 426 cubic inch (7.0 litre) Street Hemi V8 (a version of their NASCAR racing engine tamed for street use) and using a ZF five-speed manual gearbox, the claimed top speed was a then impressive 180 mph (290 km/h), some 6-8 mph (10-13 km/h) faster than any Ferrari or Lamborghini and although the number seems never to have been verified, it was at least plausible.  Tantalizing though it was, although orders were received (the price in the UK was quoted at Stg£12,950, some 20% more than a Rolls-Royce Silver Shadow), series production was never contemplated and Peter Monteverdi was quoted explaining his reticence by saying “This car is so special you can’t deliver it to everybody.” So although over the years four were built (two with significant differences in mechanical specification) it was only the original prototype which ended up in private hands, the others retained by the factory (displayed at the Monteverdi museum in Binningen, Basel-Landschaft until it closed in 2016).  For trivia buffs, the Hai was the only car powered by a Street Hemi ever to have "factory-fitted" air-conditioning. 

1975 Monteverdi Palm Beach.

By 1975 it was obvious the writing was on the wall for the way things had been done in the era of US$2 a barrel oil but the Palm Beach, shown at that year’s Geneva Motor Show was a fine final fling.  The factory had had a convertible in the catalogue for years but the Palm Beach was different and rather than being a Monteverdi Berlinetta with roadster coachwork (as the appearance would suggest), it was based on the older High Speed 375 C platform with which the company had built its reputation.  It was thus the familiar combination of the 440 and TorqueFlite and the styling updates were an indication of how things would have progressed had events in the Middle East not conspired against it.  Although promotional material was prepared for the show and even a price was quoted (124,000 Swiss Francs), the Palm Beach remained an exquisite one-off.

Monteverdis in the last days of the big blocks: 375/4 (front), 375/L (centre) and Palm Beach (rear).

Others in the trans-Atlantic ecosystem offered four-door sedans including Facel Vega, Iso and De Tomaso but none offered a 7.2 litre big-block V8 or rendered it in such a dramatic low-slung package as the Monteverdi 375/4.  First shown at the 1971 Geneva Motor Show, production didn’t begin until the following year but the big machine made an impression on the press; big and heavy though it was, the aerodynamics must have been better than a first glance would suggest because testers who took it to Germany to run on the Autobahn (really its natural environment), found it would run to a genuine 144 mph, (232 km/h), out-pacing even the Mercedes-Benz 300 SEL 6.3 which had for some time reigned as the fastest four door (although the fastest of the Maserati Quattroportes might contest that).  Regular production of the 375/4 ended in 1973 although it remained available on special order with some demand from the Middle East (where the price of fuel was wasn’t much thought about when filling up) and it’s believed as many as 34 had been built when the last was delivered in 1975.  The last of them looked as good as the first although it wasn’t as fast, the later 440s detuned to meet US emission control rules although 120 mph (195 km/h) was still possible.

Grand

Grand (pronounced grand)

(1) Impressive in size, appearance, or general effect.

(2) Stately, majestic, or dignified.

(3) Highly ambitious or idealistic.

(4) Magnificent or splendid.

(5) Noble or revered.

(6) Highest, or very high, in rank or official dignity.

(7) Main or principal; chief; the most superior.

(8) Of great importance, distinction, or pretension.

(9) Complete or comprehensive (usually as the “grand total”).

(10) Pretending to grandeur, as a result of minor success, good fortune, etc; conceited & haughty (often with a modifier such as “rather grand”, awfully grand” or “insufferably grand”).

(11) First-rate; very good; splendid.

(12) In musical composition, written on a large scale or for a large ensemble (grand fugue, grand opera etc) and technically meaning originally “containing all the parts proper to a given form of composition”.

(13) In music, the slang for the concert grand piano (sometimes as “concert grand”).

(14) In informal use, an amount equal to a thousand pounds or dollars.

(15) In genealogy, a combining (prefix) form used to denote “one generation more remote” (grandfather, grand uncle etc).

1350–1400: From the Middle English graund, grond, grand, graunt & grant, from the Anglo-Norman graunt, from the Old French grant & grand (large, tall; grown-up; great, powerful, important; strict, severe; extensive; numerous), from the Latin grandis (big, great; full, abundant; full-grown (and figuratively “strong, powerful, weighty, severe”, of unknown origin.  Words conveying a similar sense (depending on context includes ambitious, awe-inspiring, dignified, glorious, grandiose, imposing, large, lofty, luxurious, magnificent, marvelous, monumental, noble, princely, regal, royal, exalted, palatial; brilliant, superb opulent, palatial, splendid, stately, sumptuous, main, large, big & august.  Grand is a noun & adjective, grander & grandest are adjectives, grandness is a noun and grandly an adverb; the noun plural is grands.

In Vulgar Latin it supplanted magnus (although the phrase magnum opus (one’s great work) endured) and continued in the Romanic languages.  The connotations of "noble, sublime, lofty, dignified etc” existed in Latin and later were picked up in English where it gained also the special sense of “imposing”.  The meaning “principal, chief, most important” (especially in the hierarchy of titles) dates from the 1560s while the idea of “something of very high or noble quality” " is from the early eighteenth century.  As a general term of admiration (in the sense of “magnificent or splendid” it’s documented since 1816 but as a modifier to imply perhaps that but definitely size, it had been in use for centuries: The Grand Jury was an invention of the late fifteenth century, the grand tour was understood as “an expedition around the important places in continental Europe undertaken as part of the education of aristocratic young Englishmen) as early as the 1660s and the grand piano was name in 1797.  In technical use it was adapted for use in medicine as the grand mal (convulsive epilepsy with loss of consciousness), borrowed by English medicine from the French grand mal (literally “great sickness”) as a point of clinical distinction from the petit mal (literally “small sickness”) (an epileptic event where consciousness was not lost).

The use of the prefix grand- in genealogical compounds is a special case.  The original meaning was “a generation older than” and the earliest known reference is from the early thirteenth century in the Anglo-French graund dame (grandmother) & (later) grandsire (grandfather), etymologists considering the latter possibly modeled on the avunculus magnus (great uncle).  The English grandmother & grandfather formally entered the language in the fifteenth century and the extension of the concept from “a generation older than” to “a generation younger than” was adopted in the Elizabethan era (1558-1603) thus grandson, granddaughter etc.  Grand as a modifier clearly had appeal because in the US, the “Big Canyon” was in 1869 re-named the Grand Canyon and the meaning "a thousand dollars" dates from 1915 and was originally US underworld slang.  In the modern era grand has been appended whenever there’s a need economically to convey the idea of a “bigger or more significant” version of something thus such constructions as grand prix, grand slam, grand larceny, grand theft auto, grand unification theory, grand master (a favorite both of chess players and the Freemasons) etc.

The Grand Jury

Donald Trump in Manhattan Criminal Court, April 2022.

The Manhattan grand jury which recently indicted Donald Trump (b 1946; US president 2017-2021) on 34 felony counts of falsification of business records in the first degree is an example of an institution with origins in twelfth century England although it didn’t generally become known as the “grand jury” until the mid-1400s.  At least some of the charges against Mr Trump relate to the accounting associated with “hush-money” payment made in some way to Stormy Daniels (b 1979; the stage name of Stephanie Gregory although Mr Trump prefers “horseface” which seems both ungracious and unfair) but if reports are accurate, he’ll have to face more grand juries to answer more serious matters.

A grand jury is a group of citizens (usually between 16-23) who review evidence presented by a prosecutor to determine whether the case made seems sufficiently compelling to bring criminal charges.  A grand jury operates in secret and its proceedings are not open to the public, unlike a trial before a jury (a smaller assembly and classically a dozen although the numbers now vary and once it was sometimes called a petit jury).  It is this smaller jury which ultimately will pronounce whether a defendant is guilty or not; all a grand jury does is determine whether a matter proceeds to trial in which case it will issue an indictment, which at law is a formal accusation.  The origins of the grand jury in medieval England, where it was used as a means of investigating and accusing individuals of crimes was to prevent abuses of power by the king and his appointed officers of state although it was very much designed to protect the gentry and aristocracy from the king rather than any attempt to extend legal rights to most of the population.

The grand jury has been retained in the legal systems of only two countries: the US and Liberia.  Many jurisdictions now use a single judge or magistrate in a lower court to conduct a preliminary hearing but the principle is the same: what has to be decided is whether, on the basis of the evidence presented, there’s a reasonable prospect a properly instructed (petit) jury would convict.  In the US, the grand jury has survived because the institution was enshrined in the Fifth Amendment to the Constitution: “No person shall be held to answer for a capital, or otherwise infamous crime, unless on a presentment or indictment of a Grand Jury, except in cases arising in the land or naval forces, or in the Militia, when in actual service in time of War or public danger.”  The grand jury was thought a vital protection against arbitrary prosecutions by the government, and it was included in the Bill of Rights (1689) to ensure individuals would not be subject to unjustified criminal charges.  There is an argument that, by virtue of England’s wondrously flexible unwritten constitution, the grand jury hasn't been abolished but they're merely no longer summoned.  It's an interesting theory but few support the notion, the Criminal Justice Act (2003) explicitly transferring the functions to the Crown Prosecution Service (CPS) and the model of the office of Director of Public Prosecutions (DPP) has been emulated elsewhere in the English-speaking world.  Presumably, a resuscitation would require the DPP to convene a grand jury and (if challenged on grounds of validity) the would courts have to concur but as late as 1955 an English court was prepared to hold a court which had not sat for centuries was still extant so the arguments would be interesting.

The “Grand Mercedes”: The Grosser tradition

Der Grossers: 1935 Mercedes-Benz 770 K (W07) of Emperor Shōwa (Hirohita, 1901–1989, emperor of Japan 1926-1989 (left)), Duce & Führer in 1939 Mercedes-Benz 770 K (W150) leading a phalanx of Grossers, Munich, 1940 (centre) and Comrade Marshal Josip Broz Tito (1892–1980) in 1966 Mercedes-Benz 600 Landaulet (W100), Belgrade, 1967 (right).

Produced in three series (770 K (W07 1930–1938 & W150 1939-1945) & 600 (W100 1963-1981)) the usual translation in English of “Grosser Mercedes” is “Grand Mercedes” and that is close to the German understanding which is something between “great”, “big” and “top-of-the-line”.  In German & Austrian navies (off & one) between 1901-1945, a Großadmiral was the equivalent to the (five star) Admiral of the Fleet (UK) or Fleet Admiral (US); it was disestablished in 1945.  When the 600 (driven to extinction by two oil crises and an array of regulations never envisaged when it was designed) reached the end of the line in 1981, it wasn’t replaced and the factory didn’t return to the idea until a prototype was displayed at the 1997 Tokyo Motor Show.  The specification and engineering was intoxicating but the appearance was underwhelming, a feeling reinforced when the production version (2002-2013) emerged not as an imposing Grosser Mercedes but a Maybach, a curious choice which proved the MBAs who came up with the idea should have stuck to washing powder campaigns.  The Maybach, which looked something like a big Hyundai, lingered for a decade before an unlamented death.

Grand, Grand Prix & Grand Luxe

1967 Jaguar 420 G (left), 1969 Pontiac Grand Prix J (centre) and 1982 Ford XE Falcon GL 5.8 (351) of the NSW (New South Wales) Highway Patrol (right).

Car manufacturers were attracted to the word because of the connotations (bigger, better, more expensive etc).  When in 1966 Jaguar updated their slow-selling Mark X, it was integrated into what proved a short-lived naming convention, based on the engine displacement.  Under the system, with a capacity of 4.2 litres (258 cubic inch) the thing had to be called 420 but there was a smaller saloon in the range so-named so the bigger Mark X was renamed 420 G.  Interestingly, when the 420 G was released, any journalist who asked was told “G” stood for “Grand” which is why that appeared in the early reports although the factory seems never officially to have used the word, the text in the brochures reading either 420 G or 420 “G”.  The renaming did little to encourage sales although the 420 G lingered on the catalogue until 1970 by which time production had dwindled to a trickle.  The tale of the Mark X & 420 G is emblematic of the missed opportunities and mismanagement which would afflict the British industry during the 1970s & 1980s.  In 1961, the advanced specification of the Mark X (independent rear suspension, four-wheel disk brakes) made it an outstanding platform and had Jaguar fitted an enlarged version of the Superb V8 they had gained with their purchase of Daimler, it would have been an ideal niche competitor in mid-upper reaches of the lucrative US market.  Except for the engine, it needed little change except the development of a good air-conditioning system, then already perfected by Detroit.  Although the Daimler V8 and Borg-Warner gearbox couldn't have matched the ultimate refinement of what were by then the finest engine-transmission combinations in the world, the English pair certainly had their charms and would have seduced many.    

Pontiac’s memorable 1969 Grand Prix also might have gained ("Grand Prix" most associated with top-level motorsport although it originally was borrowed from Grand Prix de Paris (Big Prize of Paris), a race for thoroughbred horses staged at the Longchamps track) the allure of high performance, something attached to the range upon its introduction as a 1962 model (although by 1967 it had morphed into something grand more in size than dynamic qualities).  The 1969-1970 cars remain the most highly regarded, the relative handful of SJ models built with the 428 cubic inch (7.0 litre) HO (High Output) V8 a collectable, those equipped with the four-speed manual gearbox the most sought-after.  It was downhill from the early 1970s and by the next decade, there was little about the by then dreary Grand Prix which seemed at all grand.

During the interwar years (1919-1939) “deluxe” was a popular borrowing borrowed from the fashion word, found to be a good label to apply to a car with bling added; a concept which proved so profitable it remains practiced to this day.  Deluxe (sometimes as De luxe) was a commercial adaptation of the French de luxe (of luxury), from the Latin luxus (excess), from the primitive Indo-European lewg- (bend, twist) and it begat “Grand Luxe” which was wholly an industry invention.  Deluxe and Grand Luxe eventually fell from favour as model names for blinged-up creations became more inventive but the initializations L, DL & GL were adopted by some, the latter surviving longest by which time it was understood to signify just something better equipped and thus more expensive; it’s doubtful many may a literal connection to “Grand Luxe”.

In the matter of Grand Theft Auto (GTA5): Lindsay Lohan v Take-Two Interactive Software Inc et al, New York Court of Appeals (No 24, pp1-11, 29 March 2018)

In a case which took an unremarkable four years from filing to reach New York’s highest appellate court, Lindsay Lohan’s suit against the makers (Take-Two, aka Rockstar) of video game Grand Theft Auto V was dismissed.  In a unanimous ruling in March 2018, six judges of the New York Court of Appeals rejected her invasion of privacy claim which alleged one of the game’s characters was based on her.  The judges found the "actress/singer" in the game merely resembled a “generic young woman” rather than anyone specific.  Unfortunately the judges seemed unacquainted with the concept of the “basic white girl” which might have made the judgment more of a fun read.

Beware of imitations: The real Lindsay Lohan and the GTA 5 ersatz, a mere "generic young woman".

Concurring with the 2016 ruling of the New York County Supreme Court which, on appeal, also found for the game’s makers, the judges, as a point of law, accepted the claim a computer game’s character "could be construed a portrait", which "could constitute an invasion of an individual’s privacy" but, on the facts of the case, the likeness was "not sufficiently strong".  The “… artistic renderings are an indistinct, satirical representation of the style, look and persona of a modern, beach-going young woman... that is not recognizable as the plaintiff" Judge Eugene Fahey (b 1951) wrote in his ruling.  Judge Fahey's words recalled those of Potter Stewart (1915–1985; associate justice of the US Supreme Court 1958-1981) when in Jacobellis v Ohio (378 U.S. 184 (1964) he wrote: “I shall not today attempt further to define… and perhaps I could never succeed in intelligibly doing so.  But I know it when I see it…”  Judge Fahey knew a basic white girl when he saw one; he just couldn't name her.  Lindsay Lohan's lawyers did not seek leave to appeal.

The game’s developers may have taken the risk of incurring Lindsay Lohan’s wrath and indignation because they’d been lured into a false sense of security by Crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) not filing a writ after a likeness of her appeared on GTA 4’s (2008) Statue Of Happiness which stands on Happiness Island, just off the coast of Liberty City.  The Statue of Happiness was a blatant knock-off of the New York’s Statue of Liberty and crooked Hillary became a determined and acerbic critic of Rockstar and the GTA franchise after the “Hot Coffee” scandal.  That controversy arose after modders promulgated a code which in GTA: San Andreas’ release (2004) unlocked a hidden “mini-game” which allowed players to control explicit on-screen sex acts.  Men having sex with women to whom they don’t enjoy benefit of marriage is a bit of a sore point with crooked Hillary, then a US senator (Democrat-NY), who embarked on a campaign for new regulations be imposed on the industry and the most immediate consequence was the SSRB (Entertainment Software Rating Board) launching an investigation, subsequently raising GTA: San Andreas’ rating from “M” (Mature) to “AO” (Adults Only 18) until the objectionable content was removed.  For those who wondered if the frightening visage on the GTA 4 statute really was what some suspected, the object’s file name was “stat_hilberty01.wdr”.

Roskstar's Statue Of Happiness in GTA 4 (2008, left) and an official photograph of crooked Hillary Clinton (right). 

Rockstar seeking vengeance was understandable because crooked Hillary’s moral crusade proved tiresome for the company.  Once the ESRB had been nudged into action, crooked Hillary petitioned the FTC (Federal Trade Commission) to (1) find the source of the game's “graphic pornographic and violent content”, (2) determine if it should be slapped with an AO rating and (3) “examine the adequacy of the retailers' rating enforcement policies.”  Not content, she then announced she’d be sponsoring in the senate a bill for an act which would make it a federal crime (with a mandatory US$5,000 fine) to sell to anyone under 18, violent or sexually explicit video games; the Family Entertainment Protection Act was filed on 17 December 2005 and referred to the Committee on Commerce, Science and Transportation, where quietly it was allowed to expire.

While the act slowly was being strangled in committee hearings, the FTC and Rockstar reached a settlement, the commission ruling the company had violated the Federal Trade Commission Act (1914) by failing to disclose the inclusion of “unused, but potentially viewable” explicit content” (that it was enabled by a third party was held to be “not relevant”).  The settlement required Rockstar “clearly and prominently disclose on product packaging and in any promotion or advertisement for electronic games, content relevant to the rating, unless that content had been disclosed sufficiently in prior submissions to the rating authority” with violations punishable by a fine of up to US$11,000.  In the spirit of the now again fashionable Calvin Coolidge (1872-1933; US president 1923-1929) era capitalism, no fine was imposed for the “Hot Coffee incident”, presumably because the company had already booked a US$24.5 million loss from the product recall earlier mandated.