Football

Football (pronounced foot-bawl)

(1) As Association Football (in some places known for historic reasons as "soccer"), a game in which two opposing teams of 11 players each defend goal-nets at opposite ends of a field, points being scored by placing the ball in an opponent’s net.

(2) As American football (still sometimes called "Gridiron" outside North America), a game in which two opposing teams of 11 players each defend goals at opposite ends of a field having goal posts at each end, with points being scored either by carrying the ball across the opponent's goal line or kicking it over the crossbar between the opponent's goal posts.

(3) By association (sometimes officially and sometimes as an alternative or informal name), any of various games played with spherical or ellipsoid balls, based usually on two teams competing (variously) to kick, head, carry, or otherwise propel the ball in the direction of each other's territory, the mechanisms of scoring varying according to the rules of the code (Rugby Union, Rugby League, Canadian Football, Australian Rules Football, Gaelic Football etc).

(4) The inflated ball (of various sizes and either spherical or ellipsoid in shape and historically made of leather but now often synthetic) used in football, the Rugby codes etc.

(5) Any person, thing or abstraction treated roughly, tossed about or a problem or (in the phrase “political football”) an issue repeatedly passed from one group or person to another and treated as a pretext for argument (often to gain political advantage) instead of being resolved.

(6) In slang (originally in the US military but now widely used), a briefcase containing the codes and options the US president would use to launch a nuclear attack, carried by a military aide and kept available to the president at all times (used as Nuclear Football, Atomic football, Black Box or Black Bag) (by convention with initial capitals).

(7) Used as a modifier: football club, football ground, football fanatic, football pitch, football hooligan, football fan, football ultra, football match etc.

(8) In commercial use, something sold at a reduced or special price.

1350-1400: From the Middle English fut ball, fotbal & footbal, the construct being foot + ball, the name derived from the games which involved kicking the ball.  Foot was from the Middle English fut, fot, fote & foot, from the Old English fōt, from the Proto-West Germanic fōt, from the Proto-Germanic fōts, from the primitive Indo-European pṓds.  Ball was from the Middle English bal, ball & balle, from the (unattested) Old English beall & bealla (round object, ball) or the Old Norse bǫllr (a ball), both from the Proto-Germanic balluz & ballô (ball), from the primitive Indo-European boln- (bubble), from the primitive Indo-European bel- (to blow, inflate, swell).  It was cognate with the Old Saxon ball, the Dutch bal, the Old High German bal & ballo (from which Modern German gained Ball (ball) & Ballen (bale)).  The related forms in Romance languages are borrowings from the Germanic.  Football is a noun & verb, footballer & footballization are nouns, footballing is a verb & adjective and footballed is a verb; the noun plural is footballs.

Lindsay Lohan in “gridiron” gear, Life Size (2000).  Born in 1986, Ms Lohan missed the fashion industry's first fetishization of shoulder pads.

Although in international use now less common (“NFL” now preferred), the term "gridiron" is still used to describe American football including the NFL (National Football League).  The word "gridiron" refers to the marking originally painted on the field: two intersecting series of parallel lines running the length & breadth of the field which produced a cross-hatched effect recalling the gridirons used on stoves.  After the 1919-1920 season, the grid was replaced with the yard lines still in use today but the name stuck.  In the thirteenth century, a gridiron was an instrument of torture on which victims were chained before being burned by fire and in the same vein (though less gruesomely), in the sixteenth century it described a similar wrought grate on which meat and fish were broiled over hot coals (the same concept as the modern BBQ (barbecue)).  In modern use, it's used of lattice-like structures (though not necessarily of iron) including in ship repair where an grid of metal is used as an open frame supporting vessels, permitting examination, cleaning and repairs when out of the water,  In the slang of live theatre, it's a raised framework from which lighting is suspended.  An interesting (though no longer permitted) use emerged in twentieth century New Zealand land law where "to grid iron" was to purchase land with the boundaries drawn so remaining adjacent parcels were smaller than the minimum able to be registered in fee simple (ie a freehold title), thus preserving the buyer's view and eliminating any threat of gaining undesirable neighbors.  Globally, the cultural and economic impacts of soccer have long been obvious.  Although Lord Moran (Charles Wilson, 1882-1977; President of the RCP (Royal College of Physicians) 1941-1949) thought England eventually would be remembered for her school of physics and lyric poets, the less romantic Sir Richard Turnbull (1909–1998; long serving UK colonial administrator) told Denis Healey (1917–2015; UK defence minister 1964-1970) that “…when the British Empire finally sank beneath the waves of history, it would leave behind it only two monuments: one was the game of Association Football, the other was the expression ‘fuck off’”.  

"Fuck off" has of course flourished in Australia and New Zealand and in some suburbs conversations without it being heard at least once are rare but soccer was different.  It was different in Australia because of Australian Football which, while occasionally called “Aussie Rules” has long been commonly known as football (or footy) so the round-ball game became soccer and the name Socceroo (the construct being socce(r) + (kanga)roo)) was adopted as the official name for the national team.  Australian Football is a game in which points can be scored only by kicking the football between the goalposts and its rules first were written at a time when rugby was quite similar.  In the mid-nineteenth century, although in rugby the concept of the "try" (a player with ball in hand grounding the ball behind the opposition's tryline), there were no points awarded for the achievement; what the try's position on the tryline determined was the place on the field from which the conversion (kicking the football between the goalposts) would be taken and the closer to the posts a try was scored, the easier the kick.  In Japan, where the dominant influence on the language in the twentieth century was the US, the most common form is サッカー(sakkā, from soccer).  In the US, a hybrid (with a few unique innovations) of rugby and association football emerged and was soon more popular than either.  The early name was “gridiron football” but in the pragmatic American way, that quickly became simply “football” but, elsewhere on planet Earth, because that that word described very different games, “gridiron” survived as a piece of product differentiation.  Realizing the linguistic battle was lost, the USFA (United States Football Association), which had formed in the 1910s as the official organizing body of American soccer, in 1945 changed its name to the USSFA (United States Soccer Football Association) before deciding to remove any confusion, deleting entirely any use of “football”.

Ivana Knöll at the FIFA (Fédération Internationale de Football Association (the International Federation of Association Football that, for historic reasons, recognizes more countries than the UN (United Nations))) World Cup in Qatar, 2022.

Noted Instagram influencer, German-born Ivana Knöll (b 1992) was a finalist in the Miss Croatia competition in 2016 and was probably the most photographed fan to appear at the 2022 FIFA World Cup in Qatar, always attired in a variety of outfits using the Croatian national symbol of the red and white checkerboard, matching the home strip worn by the team.  Her outfits were much admired and she was a popular accessory sought by Qatari men for their selfies.  She has reappeared at the 2026 World Cup and her swimwear line (including the Crokini (the construct being Cro(atia) + (bi)kini)) is now available through her KnollDoll website.

In Australia & New Zealand, “footy” is the common slang used in all of the four major codes.  Slang terms for footballs include moleskin, pill, peanut, pigskin, pillow & pineapple.  The names are an allusion to the shape and that so many start with the letter “p” is thought mere coincidence.  The figurative sense of “something idly kicked around, something subject to hard use and many vicissitudes” which is the ancestor of the “political football” was in use as early as the 1530s while the US military slang referencing the portable device carrying the materials required for a US president to launch nuclear strikes emerged in the 1960s.  Football (in the sense of soccer) is called “the world game”: and like the game, forms of the word have spread to many languages including the Arabic كرة القدم‎ (calque), the Czech fotbal, the Dutch: voetbal (calque), the German Fußball (Fussball) (calque), the Hebrew כדורגל‎ (calque), the Japanese フットボール (futtobōru), the Korean 풋볼 (putbol), the Maltese futbol, the Portuguese futebol, the Romanian fotbal, the Russian футбо́л (futból), the Spanish fútbol, the Thai ฟุตบอล (fút-bɔn) and the Turkish futbol.  

The Nuclear Football

USN (US Navy) Commander walking across the White House lawn, carrying the “Football” onto Marine One (the presidential helicopter).

The “Football” (also as Nuclear Football, Atomic Football, Black Box or Black Bag) is a briefcase (reputedly made of a reinforced material with a black leather skin) which a military aide to the US president carries so at all times when the Commander-in-Chief is remote from designated command centres (such as the White House Situation Room), orders to the military can be issued including the command to authorize the launch of nuclear weapons.  The Football contains lists of the codes needed to transmit the launch order and the essential technical documentation required to determine the form a nuclear attack should assume.  Apparently, there’s also a check-list of the domestic measures immediately to be executed in the event of an attack including the imposition of martial law and the closing of US airspace to civilian aviation.  This was an outgrowth of the SIOP (Single Integrated Operational Plan) Execution Handbook which codified in one publication all essential information needed in the circumstances, something developed during the administration of John Kennedy (JFK, 1917–1963; POTUS 1961-1963) but in the way of things familiar to those acquainted with bureaucratic inertia, the physical size (and thus the weight) of the contents grew and there are reports the package now weights in excess of 20 kg (45 lb).  Of course, everything could be contained on a single USB stick (and the Football presumably includes a number of these) but because it’s something of a doomsday device, everything needs to be accessible in a WCS (worst case scenario) in which electronic devices are for whatever reason unable to be used.

Despite the troubled state of the world, the Nuclear Football has of late not much been in the news but it did gain a mention in one reaction to crooked Hillary Clinton’s (b 1947; US secretary of state 2009-2013) criticism of the UFC (Ultimate Fighting Championship) 250 event staged in June 2026 by Donald Trump (b 1946; POTUS 2017-2021 and since 2025) in the grounds of the White House.  Crooked Hillary had damned the idea of UFC 250 as soon as it had been announced and renewed her attack just before the event began posting: “Remember, during today's literal cage match on the White House grounds: No matter what, it's not his house.  It's our house.  Get a hat, coaster, or sticker to support groups and candidates who will respect the form and the function of the people's house.”  Sensibly, her post was on an account that blocked replies from others than those she’d pre-approved.

Despite that attempt preemptively to censor, the backlash was not long coming, crooked Hillary accused of “selective outrage”, those commenting mentioning some of the scandals from the eight years she and her husband (Bill Clinton (b 1946; POTUS 1993-2001)) lived at 1600 Pennsylvania Avenue.  Scandals associated with crooked Hillary are of course not hard to find and from among those located in the White House, her critics included the pair “literally renting out the Lincoln Bedroom” and, of course, the then president’s salacious behavior with youthful intern MonicaLewinsky (b 1973, with whom Bill Clinton “did not have sexual relations”).  Also mentioned was the “well-documented vandalism and theft of furniture” that occurred upon Bill & Hill vacating the building, the GAO (Government Accountability Office) assessing the damage alone at US$15,000.  Amusingly, the Clinton acolytes had responded to that by saying the damage “was commensurate with that of prior administrations” which is just a glossed admission of guilt meaning: “They did it too”.  At law, it’s known as the tu quoque (from the Latin tu quoque, (literally “and thou also”), best translated as “you did too”) defense; it’s rarely invoked because it’s just an admission of guilt and, in most cases, is not useful even as at attempt at mitigation.  It wasn’t permitted at the Nuremberg Trial (1945-1946) of the Nazi war criminals and in his memoirs (1952) wily old Franz von Papen (1879-1969; Chancellor of Germany 1932 & vice chancellor 1933-1934 who secured one of three acquittals at the trial) admitted “It is true that the tu quoque is a bad defence”.

One who really warmed the chance to reply to crooked Hillary’s critique was the retired USAF (US Air Force) lieutenant colonel who for two years “…carried the Nuclear Football for your husband inside that 'people's house' you're suddenly so precious about.  I saw it all up close for two years… while Bill was getting blow jobs in the Oval Office from an intern and groping female Air Force enlisted crew on Air Force One.  You lecture about 'respect for the institution' while your husband lost the nuclear codes.  And when you finally slinked out in 2001?  You and your crew trashed the place—vandalism, theft, the Government Accountability Office confirmed it.  Sit down, bitch, the adults are back in charge.”  Compared with that, the post on the Republican Party’s official account verged on an act of kindness, suggesting crooked Hillary should “sit this one out.”  

Set of the War Room in Dr Strangelove (1964).  It’s presumably apocryphal but it’s said Ronald Reagan (1911-2004, POTUS 1981-1989) remarked his only disappointment upon becoming president was that the White House Situation Room was more like something in which an insurance company might conduct seminars than the film’s dramatic War Room set.

The first known use of something recognizable as a “Football” was during the second administration (1957-1961) of Dwight Eisenhower (1890-1969; POTUS 1953-1961) although in those days it contained purely the vital information and none of the independent communications connectivity which apparently was added only in 1977.  Quite when first it was called "the Football" isn’t known but the term was in use during the Kennedy years and all agree it was based on the idea of the football “being passed” as happens in the game, the link being that it’s carried 24/7/365 by an on-duty military officer.  There’s also the story that “Football” was a refinement (possibly a euphemistic one) of the earlier (and also unattributed) nickname “dropkick”.  In the game of football the dropkick can be used to transfer the ball to another player and it was used as a codename in the film Dr Strangelove, a dark comedy of nuclear destruction.  However whether art imitated life or it was the other way around isn’t known and "Football" anyway prevailed.

The arrival of the Football in Hiroshima in May 2023 with Joe Biden (b 1942; POTUS 2021-2025) who was in town for the G7 (Group of Seven advanced democratic economies) meeting was noted on Japanese Social Media although it wasn’t the first time the Football had been in the city which was the target of the first nuclear attack, Barack Obama (b 1961; POTUS 2009-2017) visiting in 2016.  By the time President Obama stepped off the Air Force One, the Football enabled him to unleash within 30 minutes the equivalent of over 22,000 Hiroshima-sized bombs which, while rather less than in 1969 when the size of the US nuclear arsenal peaked, was still quite an increase on the two deliverable weapons available in August 1945.  The thermo-nuclear (fusion) devices in use since the 1950s were also a thousand-fold (and beyond) more powerful than the fission bombs deployed against Hiroshima and Nagasaki although, as a footnote, while for decades the Hiroshima bomb was a genuine one-off (using uranium rather than plutonium), analysts believe in recent years uranium may again have become fashionable with recent adopters such as Pakistan and the DPRK (Democratic Republic of Korea (North Korea)) building them because of the relative simplicity of construction.

For obvious reasons, the US constitution is silent on the matter of nuclear weapons and despite attempts by the Congress to wrest war-making powers from the executive, the implications of the title “Commander-in-Chief” mean it’s the POTUS who enjoys the singular right to order the use of nuclear weapons.  Congress, the courts, the Secretary of War (Defense) and the military top brass have no veto over a presidential launch order, that arrangement a product of the understanding during the high Cold War the warning time of a nuclear attack on the US would be only a few minutes.  A president can of course consult military and civilian advisers but is not bound to follow their advice.  Under the SOP (standard operating procedure), the specifics of the order would be derived from the pre-planned response options carried in the Nuclear Football; as well as target choices there is also the nature of the strike, ranging from “limited” to “massive”.  For the POTUS’s order to be acted upon, they must verify their identity by use of a token (called “the biscuit”) which contains unique authentication codes (on a challenge-response model).  A physical card always carried by the POTUS, the frequency with which the biscuit is updated has never been released but analysts suspect there’s an adherence to standard cryptographic security practices which would dictate a regular (perhaps daily) swaps.  Once authenticated, the order is transmitted through the NC3 system (nuclear command, control and communications), ending up with those personnel who trigger the launch(es).

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

So, in the legal sense, there are no checks & balances operating upon what unarguably is the most serious and consequential act a POTUS could take.  There are steps in the process at which the actions of individuals could stop the strike but that would demand a direct defiance of the chain of command.  The role of the Secretary of War (Defense) is to verify the authenticity of the order and then transmit it to the military where, as a direct order from the Commander-in-Chief, it should unquestionably be carried out.  However, military officers are required to refuse to carry out an order if they deem it clearly unlawful under the laws of armed conflict (and that would include a strike aimed at a purely civilian target with no military rationale).  The legal theory underpinning that is well-understood but what was intriguing was that during the first Trump administration, it was alleged senior military officers had decided among themselves to act as an informal “review committee” of orders coming from the White House, effectively creating a “sandbox” where, if thought necessary, orders could be “buried” while the generals and admirals discussed what to do.  When that was revealed, there was controversy but the approach wasn’t without precedent.  During the administration of Richard Nixon (1913-1994; VPOTUS 1953-1961 & POTUS 1969-1974) it wasn’t unusual for the president when “tired and emotional” to order military strikes on targets here and there (he never suggested using nuclear weapons).  Those orders his aides ignored and when the next morning dutifully they reported their disobedience, the president’s response was always: “Good”.

Distract

Distract (pronounced dih-strakt)

(1) To draw away or divert, as the mind or attention.

(2) To disturb or trouble greatly in mind; beset.

(3) To provide a pleasant diversion for; to amuse or entertain.

(4) To separate or divide by dissension or strife; to confuse.

(5) To make “crazy or insane” (now rare except in the idiomatic “drive to distraction” and its variants when the concept of “mad” is used in its colloquial sense).

1350–1400: From the Middle English, from the Medieval Latin distracten (to turn or draw (a person, the mind) aside or away from any object; divert (the attention) from any point toward another point), from the Latin distrahō (to pull apart), the construct being dis- + trahō (to pull), from distractus (drawn apart), past participle of distrahere (to draw apart), the construct being dis- + trahere (to draw).  The dis prefix was from the Middle English dis-, from the Old French des from the Latin dis, from the proto-Italic dwis, from the primitive Indo-European dwís and cognate with the Ancient Greek δίς (dís) and the Sanskrit द्विस् (dvis).  It was applied variously as an intensifier of words with negative valence and to render the senses “incorrect”, “to fail (to)”, “not” & “against”.  In Modern English, the rules applying to the dis prefix vary and when attached to a verbal root, prefixes often change the first vowel (whether initial or preceded by a consonant/consonant cluster) of that verb. These phonological changes took place in Latin and usually do not apply to words created (as in Modern Latin) from Latin components since the language was classified as “dead”.  The combination of prefix and following vowel did not always yield the same change and these changes in vowels are not necessarily particular to being prefixed with dis (ie other prefixes sometimes cause the same vowel change (con; ex)).  Distract, distracting & distracted are verbs & adjectives, distractionism, distractibility, distraction, distractedness, distracter & distractee are nouns, distractable, distractible, distractionary, distractive & distractful are adjectives and distractedly & distractingly are adverbs; the common noun plural is distractions.

Diversions are where one finds them.

The sense of “to throw into a state of mind in which one knows not how to act; cause distraction in; confuse by diverse or opposing considerations” has been in use by at least the 1580s.  Obviously related (and emerging a decade-odd later) was the stronger sense of “disorder the reason of, render frantic or mad”, once in common use and preserved (in rather diluted form) in the idiomatic phrase “driven to distraction”.  The literal senses of “pull apart in different directions and separate; cut into parts or sections” were in use from the late sixteenth century but are now functionally extinct.  The adjective distracted dates from the 1570s in the sense of “perplexed, harassed, or bewildered by opposing considerations” and came directly from the verb distract; from the 1580s it gained the meaning “disordered in intellect, frantic, mad”.  The noun distraction came from the mid-fifteenth century distraccioun (the drawing away of the mind from one point or course to another or others), from the Latin distractionem (a pulling apart, separating), the noun of action from the past-participle stem of distrahere (draw in different directions).  The sense of a “drawing of the mind in different directions, mental confusion or bewilderment” dates from the 1590s, and the meaning “violent mental disturbance, excitement simulating madness (in driven to distraction etc) was known from the turn of the century.  The meaning “a thing or fact that causes mental diversion or bewilderment” was in use by at least 1615 but, like other related forms, it probably was long in oral use.  The special use of distraction in medicine was used to describe “traction so exerted as to separate surfaces normally opposed”; it is long archaic.  The old idea of “distraction” meaning “crazy or insane” survives in the idiomatic phrases “drive to distraction”, “driven to distraction” and “crazy or insane” are now used in the colloquial, non-clinical sense meaning “a bit stressed or discombobulated”.  Usually, the phrases are used by those being so annoyed by someone or something they cannot focus on the task at hand.

Of Dr Faustus

Title page of the 1620 edition of the ‘B’ text of Doctor Faustus (first published in 1616 as The Tragicall History of the Life and Death of Doctor Faustus).

English playwright, poet and translator Christopher Marlowe (1564–1593) was the enfant terrible of the Elizabethan age (1558–1603) and the circumstances surrounding his murder at a youthful 29 death has long attracted speculation.  Marlow’s most famous work was The Tragical History of the Life and Death of Doctor Faustus (clipped usually to “Doctor Faustus”), a tragedy (some critics class it as a morality play) first staged around 1594.  Kind of the ultimate cautionary tale, it was based on German stories about an eminent scholar who sells (for eternity) his soul to the devil in exchange for 24 years magical powers.  The plot is charmingly simple: it follows Dr Faustus down the magical path lad for him by the demon Mephistopheles to his ultimate downfall as he fails to repent before his damnation.  An entertaining work, Marlow’s play also has the virtue of brevity unlike Goethe’s (Johann Wolfgang von Goethe, 1749–1832) sprawling Faust in two parts; Goethe’s Faust may be the author’s magnum opus and the finest achievement in German literature but it is very long.

Faust and Mephistopheles (1869), oil on canvas by Alfred Louis Vigny Jacomin (1842-1913).

What enabled Mephistopheles to tempt Faustus was that the doctor, who regarded himself an expert of just about every aspect of science and philosophy, had become enchanted by the idea of necromancy, something not easily explored in the temporal world.  Dating from the late twelfth century, necromancy was from the Middle English nigromancye, from the Old French nigromancie, from the Medieval Latin nigromantia, from the Classical Latin necromantia, from the Ancient Greek νεκρομαντεία (nekromanteía), the construct being νεκρός (nekrós) (dead) + μαντεία (manteía) (divination).  The spelling in the Medieval Latin with the element niger (black) was influenced by the notion of this being a “black (in the sense of “dark”) art; the modern spelling had emerged by the mid sixteenth century.  Necromancy, as understood by Faustus, meant the sorcery associated with raising or reanimating the dead and the Devil uniquely was well placed to provide instruction but there would be a price to be paid.  One of the devices Marlow has Mephistopheles (and sometimes the Devil himself) use to divert Faustus’s thoughts from anything which might bring about his repentance and save his soul are “distractions”.  The distractions are presented as essentially theatrical spectacles in the form of sensual pleasures, promises of power and trivial entertainments, all designed to ensure spiritual distraction; it was something like Faustus’s Elizabethan TikTok feed.

Distractions played a part: Al Gore (b 1948; VPOTUS 1993-2001 & NPOTUS 2000, left) and crooked Hillary Clinton (b 1947; NPOTUS 2016, right).

The distractions take many forms but their principle purpose is to divert Faustus from thinking about or speaking of Christ and heaven, thus the famous rebuke: “Thou shouldst not think of God.”  What Lucifer does is stage a pagent of the Seven Deadly Sins, a masque-like parade of Pride, Covetousness, Wrath, Envy, Gluttony, Sloth, and Lechery to amuse and seduce Faustus away from repentance.  As one might expect of weak, mortal man, Faustus delights in the spectacle: “O, this feeds my soul!”; well the Devil knew his customer.  Also provided are texts teaching transformations, conjuring, and occult knowledge, intellectual distractions appealing to Faustus’s vanity and appetite for mastery of new and unexplored subjects.  This is however a play written for the stage and it has a beginning, middle and end with much of the middle devoted to diversions: invisible tricks played on the pope (said to be very popular with contemporary audiences), conjuring spirits for emperors and nobles, practical jokes, feasts, and displays of magical power.  What Marlowe does is show Faustus squandering his grand bargain on shallow amusements rather than profound knowledge; comparisons have been made between what was promised would be the role of the “Information Super Highway” (dating from the time when “Al Gore invented the Internet”) and TikTok feeds.

Helen of Troy (1898), oil on canvas by Evelyn De Morgan (1855–1919).  Helen has for millennia been depicted by painters and sculptors and historians of art have used the images to track changes in Western ideal of female beauty.  

Near the end, when an Old Man urges Faustus sincerely to repent, Mephistopheles counters with Helen of Troy as an erotic and aesthetic temptation, Faustus responding with the famous: “Was this the face that launch’d a thousand ships…?”  Helen represented the ultimate sensual distraction from salvation; as the Devil and advertising agencies understand: sex sells.  As a psychological study, Marlow’s work is a clever piece of the way manipulation can work, certainly with a victim as vain and self-absorbed as Faustus who Mephistopheles can convince repentance has become impossible, trapping him in a twilight zone between fear of the consequences of his actions and his irresistible urge to taste the distractions offered.  For those attracted by the comparisons with the internet, a major theme of the play is the notion of distraction, Faustus almost never allowed (or willing, depending on the reading), to sustain serious contemplation of repentance, Marlowe presenting damnation not as an open rebellion against God, but a gradual surrender of attention to spectacle, appetite, vanity and diversion. 

Of Marjorie Taylor Greene and flying saucers

Marjorie Taylor Greene with assault rifle, campaign material, 2020.

Marjorie Taylor Greene (MTG, b 1974; US Representative (congressperson) (Republican-Georgia 2021-2026)) parlayed a career as a conspiracy theorist (evils of Islam, anti-Semitism, white genocide / replacement, Pizzagate, QAnon, etc (although she later disavowed her acceptance of what QAnon promotes)) into a seat in the US House of Representatives.  Once very much a Donald Trump (b 1946; POTUS 2017-2021 and since 2025) fan-girl and a devotee of the his MAGA (Make America Great Again) cult, during the second Trump presidency she made a remarkable volte-face, accusing him of betraying the “America First” movement, criticizing his policies (both domestic and foreign) and reluctance to release files related to convicted paedophile sex trafficker Jeffrey Epstein (1953–2019).  With apologies to William Congreve (1670–1729) who included the original line in his tragedy The Mourning Bride (1697): “Heaven has no rage like love to hatred turned, Nor hell a fury like a MAGA woman scorned.” and Mr Trump responded to this treachery by attacking her in a post on his ever-entertaining Truth Social platform, vowing to have her “primaried” (denied a place on the Republican ticket for the mid-term congressional elections in November 2026).  As recent Republican primaries have demonstrated, Mr Trump continues to hold the party in his thrall and MTG might have expected to suffer the same fate.  Accordingly, she resigned her seat so Mr Trump can treat that as a victory although she became what Lyndon Johnson (LBJ, 1908–1973; VPOTUS 1961-1963 & POTUS 1963-1969) called “outside the tent” (his argument being often it was preferable to have malcontents “inside the tent pissing out rather than outside pissing in”).

Marjorie Taylor Greene in happier times.

Outside the tent, the scorned MTG renewed her attacks.  Most displeased at US military action against Iran, she called for the cabinet to invoke the Twenty-fifth Amendment to the constitution and remove the president from office (on the grounds of physical or mental incapacity) and, in a rhetorical flourish, suggested the Republican Party should be “burned to the ground.”  That was good but she also provided a critique of the administration’s tactic of “rolling out distractions”, calling the Pentagon’s release of “UFO (Unidentified Flying Object) files” as “look at the shiny object”, propaganda, placed in the public domain to divert public attention from matters such a high gas (petrol) prices, inflation and foreign military operations.  She dismissed the “UFO files” (the Pentagon prefers the nerdier UAP (Unidentified Anomalous Phenomena)) as revealing “nothing” and said the release was a mere strategic diversion, the administration knowing news outlets would think it a “sexy” topic that would displace gas and egg prices from the headlines and hopefully encourage the usual suspects in the public arena to start arguing about flying saucers.  Her core point was instead of publishing “UFO files” containing nothing substantive, the administration should fully disclose the Epstein files with no redactions beyond what was necessary to “protect the victims”.

Marjorie Taylor Greene, post MAGA.

President Trump said he’d directed the Pentagon to make available on their website 161 (with more to come) files “related to alien and extraterrestrial life, unidentified aerial phenomena (UAP), and unidentified flying objects (UFOs)", because of “the tremendous interest shown”.  Of course, as MTG pointed out, there is also “tremendous interest” in what’s as yet unseen in the Epstein files.  What MTG claimed was the public’s “tremendous interest” is seeing “names named” in the Epstein files was in conflict with the equally “tremendous interest” Mr Trump told her his “friends” had in the information remaining suppressed.  According to her, Mr Trump asked her to remove her support from releasing the Epstein files because placing them in the public domain would “expose and hurt ‘good people’ he knew at Mar-a-Lago”.  That clash of interests hasn’t gone away so while it can’t be predicted whether it will involve the White House’s new ballroom or some other “shiny object”, more distractions may be expected.

Of political distraction

In political science, “distraction” is used in two ways.  The first sense describes forces or events which operate to divert a government’s attention from the matters on which they intended to focus.  Sometimes, this can happen because external events impose themselves or it can be a product of the attention of those in government being drawn to “other matters”.  The most amusing of these are personal vendettas which can assume a life of their own but they can involve just about anything.  The more interesting “political distractions” are those governments, parties or individual politicians “manufacture” to divert public attention away from damaging scandals, corruption, policy failures or unpopular legislation.  As one might imagine, given those imperatives, politicians often feel the need to distract the press and public for the public from thinking or talking about their many failings.  The orthodox approach among political scientists is to list diversions in six categories:

(1) Toss a dead cat on the table.  This describes the tactic of suddenly introducing an outrageous, shocking or highly controversial topic into the public arena, something designed to force the media and public to become interested in the new matter and forget or at least neglect whatever damaging discussion was dominating news cycle.  Aspects of the “culture wars” are dependable dead felines which is why matters such as trans-women’s participation in women’s sport do seem often to “crop up” when a politician’s poll-numbers are looking dire.

(2) Take out the trash.  The polite term for TotT is “Strategic Timing” which describes announcing policies likely to be unpopular policies or controversial executive orders on days when public attention is guaranteed to be fixed elsewhere, such as during big sporting events or during major holidays.  The trick to a successful execution of TotT is just to do it without leaving a “paper trail” (which can now be electronic).  That was a mistake made a certain bureaucrat in the UK government who, within minutes of the second jet hitting New York’s World Trade Center on 9/11 (11 September, 2001), sent a memorandum to her department head suggesting “It's now a very good day to get out anything we want to bury.”  What was meant by that was that the coverage of the terrorist attacks would “swamp” just about everything else, meaning the government wouldn’t have to try to “defend the indefensible”.

(3) Tail Wagging the Dog: In political science this tactic is glossed as “Diversionary Foreign Policy” and refers to governments initiating or escalating foreign conflicts, border tensions, or military action to create the “rally 'round the flag” effect and divert attention from domestic matters which are proving tiresome.  Cases studies of “wagging the dog” are numerous but in the case of nations inclined often to embark upon foreign military actions, it can be difficult to be sure a certain venture is an example or just “business as usual” foreign policy doctrine in action.  When, in August 1998, Bill Clinton (b 1946; POTUS 1993-2001) ordered a missile strike on the al-Shifa pharmaceutical factory in Sudan, that was claimed by the White House to be based on “solid intelligence” the facility was (1) connected with Osama bin Laden’s (1957-2011) al-Qaeda terrorist group (1957-2011) and was “manufacturing or storing the VX nerve agent”.  Although a successful military operation (ie the factory was destroyed with a low civilian casualty toll), the administration was forced subsequently to concede the intelligence was “not as solid as first portrayed”.  In Sudan, the locals had few doubts about the president’s motivation, the Monica Lewinsky (b 1973) scandal at the time dominating the US news cycle.

Distracting: English model Penny Lane (b 1991), Miami Swim Week, June 2026.  Her "catwalk strut" in a black, cut-out monokini with a matrix of thin, horizontal straps slashing across the midriff was the sensation of the show. 

(4) Scapegoating.  Although it’s the always reliable “blame the Jews” which is the standard template for scapegoating, the formula is adaptable to circumstances which can extend from religion & ethnicity (the way the Jews are exploited containing elements of both) to occupational categories, social class, political alignment and more.  Scapegoating can be a handy device of distraction when managing disquiet over issues such as unemployment, failing infrastructure, the spread of disease, crime, urban congestion, economic difficulties, rising prices or the weather (it really has been done).  Of late, the perfect scapegoats have been “illegal migrants” (often clipped to “illegals”), now in ample supply.

(5) Culture Wars.  Culture wars long pre-date Antiquity but in their modern sense were really a creation of the left, political parties (labour, socialist etc) which, even though for decades rarely being in power, were able in many places to become the central dynamic of the political process by “setting the agenda” some of their ideas becoming the dominant orthodoxy.  However, the right stumbled upon culture wars after the re-orientation of Western economies to the neo-Liberal model which tended to damage the interests of the working class.  What distractions like the culture wars (abortion, guns, right to drive huge pick-up trucks etc) offered to the right was the intoxicating prospect of persuading the working class to vote contrary to their own economic interest.  Threats to a way of life (trans people, climate change theories etc) have been added as culture war theatres as they proved to have traction.

(6) Flooding the Zone.  In the pre-digital age, this was called “drowning them in paperwork” which, although a mixed metaphor, conveyed well the notion of providing so much data it was impossible effectively to process.  In the age of social media, the technique has had to be adjusted because there are now some who will ignore the distraction and relentlessly focus of a single issue of interest but it does still work, advances in AI (artificial intelligence) meaning it’s now possible to release huge tranches of “redacted documents”.  At the micro level, the principle can be used by issuing literally dozens of executive orders (some of which the administration may have no intention of effecting and exist only as “sacrificial devices” in order to divert attention from a certain order.  Of course, just as AI can be a shield, it can also be a weapon, journalists and others now able to apply a Bot to a tranche, enabling in a short time the sort of analysis which would take a team of humans months or even years.

The ultimate usual suspect: Noam Chomsky's thoughts on distraction

In full flight: Noam Chomsky (left) discussing something with Jeffrey Epstein (right) while flying somewhere on a private jet.  Professor Chomsky is believed “deeply to regret” his association with Epstein, a man he once described as a “highly valued friend”.   The image was released by the US DoJ (Department of Justice).

Linguistics theorist & public intellectual Professor Noam Chomsky (b 1928) has for decades been something of an institution of the left, his critique of the policies of the US government in most aspects unchanging yet still attracting interest with each iteration, despite much of the mainstream media in the US maintaining what was, in effect, a ban on him appearing.  Unlike his work in structural linguistics, the complexities of which were understood by a relative few, Chomsky’s political writings were more accessible, something which some criticism from political scientists and those specializing in international relations who found his “elegant reductionism” just a form of simplification for mass-market appeal; political scientists much prefer the arcane.  Chomsky regards the tactics of distraction as tools in the strategy of manipulation and regards the art and science of distraction as the most significant of the ten vectors of manipulation practiced by the “political class” (political operatives and the news media).

(1) The strategy of distraction.  The primary element of social control is the tool of distraction, used to divert public attention issues and changes determined by political and economic elites; the most common tactic is the “flood”: “flooding” people with continuous distractions and insignificant information.  Distraction strategy is also essential to limit or even prevent public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics: “Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance.  Keep the public busy, busy, busy, no time to think.”

(2) Create problems, then offer solutions.  This method is also called “problem–reaction-solution.”  It creates a problem, a “situation” that will induce some reaction in the audience and, in time, will see them demanding a “solution”.  Examples include allowing urban violence to spread or intensify (if necessary, agents of the state can even arrange the attacks), then responding to demands for “security” by passing laws allowing a harsh crackdown and restrictions on social rights.  Such a tactic can augment a manufactured “economic crisis”, one of the solutions being a reduction in spending on public services, even to the point of their widespread disestablishment.

(3) Gradualism.  The “gradual strategy” is a form of the “thin end of the wedge” and is a way of eventually achieving something which would have been unacceptable had there been an attempt to implement the change is “one hit”.  What’s done is that measures are applied gradually over years or even decades, the public acting like the tale of the frog in the pot of water being slowly brought to the boil.  That famous example turned out not to be how frogs react to gradually increasing water temperature but, in the West, it’s something like the way the radically new socio-economic conditions of neo-liberalism were imposed during the 1980s and 1990s.  Had the architects attempted to impose at once what proved to be the eventual outcome, the public would likely not have accepted the change.

(4) Deferment.  This is a “long game” tactic, the theory being a way to have the public accept an unpopular policy is to present it as “painful but necessary”, the psychology behind that being the notion it’s more palatable to accept a future sacrifice than an immediate slaughter.  Intriguingly, deferment is said to be effective because there is much to suggest there’s a general public belief “everything will be better tomorrow” and that the sacrifice suggested will finally be avoided.  That may sound surprising but the findings are said to be “solid” and mean people “get used to” the inevitability of the change and, “with a sense of resignation”, will accept things.

(5) Infantilism.  The theory (adopted also in many forms of advertising) is that if information is presented in a way one might to a child of twelve, (in other words as if addressing an adult with a mentally deficiency), the recipient will digest it with the lack of critical sense typical in a child of that age.  Not all political scientists are convinced this approach works in matters of public policy but its success in the marketing of at least certain products is acknowledged.

(6) Emotional appeals work better than anything analytic.  The idea is that stressing the emotional aspect of something can be effective because it tends to induce a “short-circuiting” of a recipient’s capacity for rational analysis, and finally to the critical sense of the individual.

(7) Keep the public in ignorance and mediocrity.  The object is to make the public incapable of understanding the technologies and methods used to control and enslavement.  Most obviously, this is achieved by keeping the quality of education provided to the lower social classes at a most mediocre level, ensuring a wide “ignorance gap” exists between them and the hegemonic class.  Instead of knowledge, the lower classes are given diversions such as reality TV and an endless diet of football matches.

(8) Self-identification of the lower classes with ignorance.  Apparently, this wasn’t something anticipated by the theorists but among sub-sets of the marginalized class, what evolved was a kind of “cult of ignorance” in which being uneducated and vulgar is fashionable and a form of class solidarity, toxic masculinity said by some sociologists to be a modern manifestation.

(9) Strengthen a sense of self-blame.  By definition, if individuals blame themselves for their misfortunes, they won’t blame the government and expect solutions to be provided although, impressionistically, it would seem demands often are made of governments regardless of a misfortune’s cause.  Still, if individual blames themselves, (failure of effort or ability), the hope is instead of rebelling against the economic system, the individual descends into an acquiescent insensibility and hopefully a state of depression which tends to inhibit getting out of bed, let getting ideas about staging a revolution.

(10) Knowledge is power.  Just because something is a cliché doesn’t mean it’s not true and in recent decades there does seem to have been a growing gap between knowledge in public hands and that owned and operated by the power elite.  The system of control has developed a sophisticated understanding of human beings, both physically and psychologically meaning mechanisms of control can now be more targeted.  There were optimistic types who believed placing AI (artificial intelligence) capabilities in the hands of the masses might redress this imbalance but there seem little to suggest the technology is doing anything other than strengthening the existing hegemony.

Bubble

Bubble (pronounced buhb-uhl)

(1) A spherical globule of gas (or vacuum) contained in a liquid or solid.

(2) Anything that lacks firmness, substance, or permanence; an illusion or delusion.

(3) An inflated speculation, especially if fraudulent.

(4) The act or sound of bubbling.

(5) A spherical or nearly spherical canopy or shelter; dome.

(6) To form, produce, or release bubbles; effervesce.

(7) To flow or spout with a gurgling noise; gurgle.

(8) To speak, move, issue forth, or exist in a lively, sparkling manner; exude cheer.

(9) To seethe or stir, as with excitement; to boil.

(10) To cheat; deceive; swindle (archaic).

(11) To cry (archaic Scots).

(12) A type of skirt.

(13) In infection control management, a system of physical isolation in which un-infected sub-sets population are protected by restricting their exposure to others.

1350-1400: From the Middle English noun bobel which may have been from the Middle Dutch bubbel & bobbel and/or the Low German bubbel (bubble) and Middle Low German verb bubbele, all thought to be of echoic origin.  The related forms include the Swedish bubbla (bubble), the Danish boble (bubble) and the Dutch bobble.  The use to describe markets, inflated in value by speculation widely beyond any relationship to their intrinsic value, dates from the South Sea Bubble (a classic example of stock-price speculation) which began circa 1711 and collapsed in 1720.  In response to the collapse, the UK parliament passed The Bubble Act (1720), which required anyone seeking to float a joint-stock company to first secure a royal charter; interestingly, the act was supported by the South Sea Company before its failure.  Ever since cryptocurrencies emerged, analysts have been describing them as a bubble which will burst and while that has happened with hundreds of coins (the exchange collapses are something different), the industry thus far has continued with only with occasional periods of inflation and deflation; this makes cryptocurrencies highly volatile meaning there is much scope for profit and much risk of loss, the extent to which they're subject to insider trading an manipulation has been debated but only as a matter of degree.  Bubble & bubbling are nouns & verbs, bubbler is a noun, bubbled is a verb, bubbly is a noun & adjective, bubbleless & bubblelike are adjectives and bubblingly is an adverb; the noun plural is bubbles.

Tulips.  The collective noun police in the seventeenth century missed an opportunity in not declaring that henceforth the standard use would be: "a bubble of tulips".

However, although the South Sea affair was the first use of “bubble” to describe such a market condition, it wasn’t the first instance of a bubble, the most infamous of which was the Dutch tulpenmanie (tulip mania) which bounced during the 1630s, contract prices for some bulbs of the recently introduced and wildly fashionable flower reaching extraordinarily high levels, the values accelerating from 1634 until a sudden collapse in 1637.  Apparently just a thing explained by a classic supply and demand curve, the tulip bubble burst with the first big harvest which demonstrated the bulbs and flowers were really quite common and easy to grow.  In history, there would previously have been many bubbles but it wasn’t until the economies and financial systems of early-modern Europe were operating that the technical conditions existed for them to manifest in the form and to the extent we now understand.  Interestingly, for something often regarded as the proto-speculative asset bubble and a landmark in economic history, twentieth-century revisionist historians have suggested it was more a behavioral phenomenon than anything with any great influence on the operation of financial markets or the real economy, the “economic golden age” of the Dutch Republic apparently continuing (mostly) unaffected for almost a century after the bottom fell out of the tulip market.  The figurative uses have been created or emerged as required, the first reference pre-dating the tulip affair, the usual motion being andything lacking a desired firmness, substance, or permanence; the first recorded used was in the 1590s but it was likely long established in oral use.  The soap-bubble dates from 1800, bubble-shell is from 1847, bubble-gum was introduced in 1935 and bubble-bath appears first to have be sold in 1937.  The slang noun variation “bubbly” was first noted in 1920, an invention of US English to describe a happy, talkative young lady.

Replica of Supermarine Spitfire Mark XVI TE288, Harewood Airport, Christchurch, New Zealand.

The term "bubble top" (also briefly as "bubble-top") came into use in the 1940s after advances in materials and manufacturing techniques allowed the cockpit canopies of aircraft to be made using large Perspex moldings.  The concept had been around for decades but it was the combination of modern plastics and the demands of wartime which made possible the mass-production of large moldings.  The designers called them "bubble canopies" but pilots preferred the snappier "bubbletop".  Spitfire TE288 was built in May 1945 at Vickers Armstrong's Castle Bromwich factory but, with the end of hostilities in Europe it was only briefly in service, mostly in a training role.  Gifted in 1964 to the Canterbury branch of the Brevet Club, it was mounted on a plinth as a memorial outside the club's building but by 1984 had become so valuable it was moved to the RNZAF (Royal New Zealand Air Force) museum at Wigram.  During restoration, molds were taken and a fibreglass replica was constructed to be placed on the plinth.  Optimized for the low-altitude performance needed to counter the threat of the German V1 “Doodlebugs” (an early cruise missile), the Spitfire Mk XVI was a variant of the Mark IX and powered by the Packard-built Rolls-Royce Merlin 266 engine rated 1,720 HP (horsepower).  Entering production in October 1944, 1,054 were built and as well as serving as interceptors, they were used in the ground attack role, notably against the sites from which the V2 missiles (an early ballistic missile and the first major step on the path to ICBMs (inter-continental ballistic missile) and the big rockets used by the US in the Apollo programme) were launched.  The bubble canopy afforded outstanding visibility while the clipped wingtips improved responsiveness (notably the superior roll-rate) while sacrificing some performance above 15,000 feet (4,500 metres) but by then the demands of aerial combat had shifted lower in the sky.

1961 Pontiac Ventura Sports Coupe (Bubble Top).

The term (as bubble top) later was applied to cars with rooflines in a shape which recalled the use in aviation although the structures were of conventional metal & glass.  The classic examples were the full-sized two-door hardtops produced by GM's (General Motors) Chevrolet and Pontiac divisions in 1960-1962, the 1961 models the most collectable.  The 1961 Pontiac Ventura Sports Coupe (a sub-model of the Catalina) pictured is fitted with Pontiac's much admired 8-Lug wheels, their exposed centres actually the brake drum to which the rim (in the true sense of the word) directly was bolted.  Introduced for 1960, the design was a fortuitous conjunction of fashion & function because as well as looking good, the heat dissipation qualities were outstanding, addressing one of the problems which plagued drum brakes.  Unfortunately, the design was not compatible with (outboard) disc brakes and as their fitment increased, sales of the option (circa US$125) fell and in 1968 production of the 8-Lug ceased.  

The word "bubble" spiked shortly after the start of the Covid-19 pandemic.  Over time, use has expanded to encompass large-scale operations like touring sporting teams and even the geographical spaces used for the 2022 Beijing Winter Olympics but the original meaning was more modest: small groups based on close friends, an extended family or co-workers.  These small bubbles weren't supposed to be too elastic and operated in conjunction with other limits imposed in various jurisdictions; a bubble might consist of a dozen people but a local authority might limit gatherings to ten in the one physical space so two could miss out, depending on the details in the local rules.  The way most governments handled the pandemic was a bit muddled but in such events, as in most wars, much is a muddle.  Bubble thus began as an an unofficial term used to describe the cluster of people beyond one's household with whom one felt comfortable in an age of what was believed a highly infectious virus.  Bubbles were however a means of risk-reduction, not a form of quarantine.  In a bubble, risk still exist, most obviously because some may belong to more than one bubble, contact thus having a multiplier effect, the greater the number of interactions, the greater the odds of infection so staying home and limiting physical contact with others remained preferable, the next best thing to an imposed quarantine.  The more rigorously administered bubbles used for events like the Olympics are essentially exercises in perimeter control, a defined "clean" area, entry into which is restricted to those tested and found uninfected.  At the scale of something like an Olympic games, it's a massive undertaking to secure the edges but, given sufficient resource allocation can be done although it's probably misleading to speak of such an operation as as a "bubble".  Done with the static-spaces of Olympic venues, they're really quarantine-zones.  Bubble more correctly describes touring sporting teams which move as isolated bubbles often through unregulated space.

The Bubble Skirt

A type of short skirt with a balloon style silhouette, the bubble dress (more accurately described as a bubble skirt because that’s the bit to which the description applies) is characterized by a voluminous skirt with the hem folded back on itself to create a “bubble” effect at the hemline.  Within the industry, it was initially called a tulip skirt, apparently because of an at least vague resemblance to the flower but the public preferred bubble.  It shouldn’t be confused with the modern tulip skirt and the tulip-bubble thing is just a linguistic coincidence; there’s no link with the Dutch tulipmania of the 1630s.  Stylistically, the bubble design is a borrowing from the nineteenth century bouffant gown which featured a silhouette made of a wide, full skirt resembling a hoop skirt, sometimes with a hoop or petticoat beneath to provide structural support.  While bouffant gowns could be tea (mid-calf) or floor length, bubble skirts tend to truncate the look well above the knee; while calf-length creations are seen in collects, they're rare on the high street.  Perhaps with a little more geometric accuracy, the design is known also as the “puffball” and, in an allusion to oriental imagery, the “harem” skirt.  Fashion designer Christian Lacroix (b 1951) became fond of the look and a variation included in his debut collection was dubbed le pouf but, in English, the idea of the “poof skirt” never caught on although it was used by furniture makers.

Lindsay Lohan in Catherine Malandrino silk pintuck dress with bubble skirt, LG Scarlet HDTV Launch Party, Pacific Design Center, Los Angeles, April 2008.

It must have been a memorable sight in the still austere post-war world, a sheath dress made voluminous with layers of organza or tulle, the result a cocoon-like dress with which Pierre Cardin (1922-2022) and Hubert de Givenchy (1927-2018) experimented in 1954 and 1958, respectively. A year later, Yves Saint Laurent (1936-2008) for Dior added the combination of a dropped waist dress and bubble skirt; post-modernism had arrived.  For dressmakers, bubble fashion presented a structural challenge and mass-production became economically feasible only because of advances in material engineering, newly available plastics able to be molded in a way that made possible the unique inner construction and iconic drape of the fabric.  For that effect to work, bubble skirts must be made with a soft, pliable fabric and the catwalk originals were constructed from silk, as are many of the high end articles available today but mass-market copies are usually rendered from cotton, polyester knits, satin or taffeta.

The bubble in the 1950s by Pierre Cardin (left), Givenchy (centre) & Dior (right).  Strikingly, while fashions can change, the preferred models remain much the same.

The bubble skirt was never a staple of the shows in the sense that it would be missing from annual or seasonal collections, sometimes for a decade or more and sales were never high, hardly surprising given it was not often a flattering look for women above a certain age (perhaps anyone aged over eight or nine).  Deconstructing the style hints at why: a hemline which loops around and comes back up (created sometimes by including a tighter bottom half with the bulk of additional material above), it formed a shape not dissimilar to a pillow midway through losing its stuffing.  For that reason, models caution the look works best when combined with a sleek, fitted top to emphasize the slimness of the waistline, cinched if necessary with a tie or belt of some sort to delineate when one thing starts and the other finishes.  The bubble needs to be the feature too, avoiding details or accessories which might otherwise distract; if one appears to be wearing a partially un-stuffed pillow, the point needs to be made it’s being done on purpose and the obvious way that's achieved is to ensure it's the focus piece.  Really, tempting though it may seem in the catalogue, it's a style for experts in a narrow BMI (body mass index) range.

US model Karlie Kloss (b 1992), Met Gala 2026, Metropolitan Museum of Art, New York City, May 2026 (left) and a single, long-stemmed white tulip (right).  The event's “dress code” for 2026 was “fashion is art” though at the Met Gala it's more “suggested theme” than enforced code and designers long have interpreted things liberally.  That liberality sometimes has assumed such a level of abstraction that Met Gala outfits have defied attempts to see a link with the code but in a white, tulipesque bubble dress, Ms Kloss looked artistic enough to be thought commendably on-theme.

TikTok and Instagram influencer Ella Cervetto (b 2000) in Oh Polly Jessamy (an off-shoulder layered bubble hem corset mini dress) in True Red (available also in Ivory), Sydney, Australia, November 2024.

On the catwalks however, again seemingly every decade or so, the bubble returns, the industry relying on the short attention span of consumers of pop culture inducing a collective amnesia which allows many resuscitations in tailoring to seem vaguely original or at least a novel variation on the theme.  Still, if ever a good case could be made for a take on a whimsical 1950s creation to re-appear, it was the staging of the first shows of the 2020-2021 post-pandemic world and the houses responded, Louis Vuitton, Erdem, Simone Rocha and JW Anderson all with billowy offerings; even seen was an improbably exuberant flourish of volume from Burberry.  What appeared on the post-Covid catwalk seemed less disciplined than the post-war originals, the precise constraints of intricately stitched tulle forsaken to encourage rather more swish and flow, the look romantic rather than decadent.  Generally the reception was polite but for those who hoped for a more adventurous interpretation, history suggests the bubble will be back in a dozen-odd years.

Strapless, pale-pink bubble gown (Look 53) from Balenciaga's Spring/Summer 2026 collection, Paris Fashion Week, October 2025.

By using a structural bubble hem, the gown illustrates how a light-weight fabric can be made to emulate a selective rigidity.  The fashion critics said the oversized glasses were there as an evocation of futurism but the skinnytokers (said to be “the acceptable pro ana”) call it the “bug-eye look” and recommend them because the exaggerated size of the frames and lens creates the visual illusion of making the face appear thinner.  Most catwalk models are of course anyway splendidly slender but skinnytok's skinnysplainers would suggest they’d look good even on them; in such matters, the skinnytokers are the world's foremost experts.  The double-faced fabric was neo gazar (the original gazar a silk organza with a plain weave created by the house in 1957-1958), co-developed by Balenciaga and the textile company Lorma, incorporating a soft silk & wool lamiset weft.  The advantages neo gazar offers are said to be a capacity to maintain a shape without the same extent of internal framework, while being easier to work with than original, more rigid, silk gazar.

Although Look 53 may be a classic case study of the disconnect between what appears on catwalks in headline collections and stuff actually sold, that’s not a criticism because such pieces must be assessed on the basis of fulfilling their intended purpose and that this creation admirably did.  Pierpaolo Piccioli’s (b 1967) first collection for the house (after a long stint at Valentino) was much anticipated by critics, most of whom appear to have been impressed, noting the designer’s mastery handling of the distinctive “house codes” Balenciaga has over the decades made signatures.  So everybody liked the clothes but whether the show notes were of much help is uncertain, notably the text: “The meaning of Balenciaga is a methodology.  The process of creation as ideology, as identity, an expression of humanity and human invention.”  The collection deserved to be judged on its merits but what to make of the show notes?  It was grammatically coherent English and so laden with words and phrases with recognizable semantic associations that, in a strictly linguistic sense, the passage couldn’t be devoid of meaning but what would be concluded by those not students of textual deconstruction?  It was of course a delight for those students because it was an exemplar of what in literary theory is called “semantic inflation” (or “floating signifiers”), abstract nouns arranged in a way that might be used by sentences saying something profound while yielding no precise meaning.  Structurally, what each phrase did was substitute a metaphorical association for a concrete predication; nothing could be proved or falsified.

Walmart Mission and Vision Statement: No background in literary deconstruction required.

Just about every process of course has a “method” with “methodology” used just as a “fancy” way of making what seems an obvious point and while the process of creation certainly can be an expression of an ideology, something more specific in the text may have helped.  After all, what people create is by definition “an expression of humanity and human invention”, that applying equally to bubble dresses, hamburgers and nuclear weapons.  Still, while not as succinct a statement as something like E=mc², the show notes were not useless because earnest students of marketing effortlessly would identify the ritualistic, atmospheric prose as part of the discourse of luxury branding which needs to convey characteristics such as “edginess”, “avant-garde sensibility”, “intellectual seriousness” and a certain distance from the vulgar business of selling cheap clothes to the working class shopping at places like Walmart.  Between themselves, in expressions, gestures, clothing and more, the rich often communicate in intricate or elaborate codes not obvious to others.  Positioning the company in the cultural & economic milieu of those used to abstractions, Balenciaga would be assured the folk who buy their garments could (unlike the literalists at price-tag-focused Walmart), interpret connotative meaning despite the absence of denotative precision, the trick being to read not what is said but what is meant.  Indeed, so impressed might some of them have been by the show notes they may even have “sampled” chunks of the text for their next mission statement because it’s hard to improve on: “Recollection rather than tribute, shadows of Balenciaga’s architectonic shapes are embedded in the actuality of today—bold and disruptive volumes applied to clothes that define our modern wardrobe.  A vocabulary of contemporaneity, entirely transformed through approach.”