Showing posts with label Economics. Show all posts
Showing posts with label Economics. Show all posts

Friday, October 24, 2025

Loop

Loop (pronounced loop)

(1) A portion of a cord, ribbon, etc., folded or doubled upon itself so as to leave an opening between the parts; the opening so formed.

(2) Anything shaped more or less like a closed curve, as a line drawn on paper, a part of a letter or other symbol, a part of a path, or a line of motion.

(3) A curved piece or a ring of metal, wood, or the like, used for the insertion of something, as a handle, etc.

(4) In clinical slang, an intrauterine device (IUD), so named for the “loop” shape.

(5) In aeronautics, a maneuver executed by an airplane in such a manner that the airplane describes a closed curve in a vertical plane.

(6) In urban mass-transportation, a circular area at the end of a trolley line, railroad line etc, where cars turn around; (transport); a public transport (bus, rail, tram etc) route that starts and ends at the same point.

(7) In highway design, an arm of a cloverleaf where traffic may turn off or onto a main road or highway.

(8) In road design, a ring road or beltway.

(9) In physics, the part of a vibrating string, column of air or other medium, etc, between two adjacent nodes.

(10) In electricity, a closed electric or magnetic circuit.

(11) In computing, the reiteration of a set of instructions in a routine or program (which can be intentional or an error); a sequence of instructions repeated until or while a particular condition is satisfied.

(12) In biological science, a wire, usually of platinum, one end of which is curved to form a loop, used for transferring microorganisms from one medium to another.

(13) In biochemistry, a flexible region in a protein's secondary structure.

(14) A sandbar enclosing (or nearly enclosing) a body of water.

(15) In figure skating, a school figure in which a skater traces a large half circle, a small oval within its arc, and another large half circle to complete the figure while remaining on the same skating edge.

(16) As “The Loop”, the main business centre in the CBD of Chicago, Illinois.

(17) A small or narrow opening in a wall; a loophole (archaic).

(18) In metalworking, a hot bloom of pasty consistency, to be worked under a hammer or in rolls (the old alternative spelling was loup (mass of iron)).

(19) In graph theory, an edge that begins and ends on the same vertex.

(20) In topology, a path that starts and ends at the same point.

(21) In algebra, a quasi-group with an identity element.

(22) In North American use, a sports league (now rare).

(23) In dactylography (the study of fingerprints), one of the three primary shapes assumed by the ridges (arches, loops, and whorls).  (Dermatoglyphics is the broader scientific study of the patterns of ridges on the fingers, palms, toes, and soles).

(24) To form into a loop.

(25) To make a loop in.

(26) To enfold or encircle in or with something arranged in a loop.

(27) To fasten by forming into a loop, or by means of something formed into a loop (often followed by up).

(28) In ballistics, to cause a missile or projectile to trace a looping or loop-like trajectory while in flight.

(29) To fly an airplane in a loop or series of loops.

(30) In electronics, to connect conductors in the shape of a loop within a closed electric or magnetic circuit.

(31) In film, television etc production, to complete by recording dialogue, sound effects, etc onto an existing film track or soundtrack; an endless strip of tape or film allowing continuous repetition.

(32) In zoology, to move by forming loops (certain worms, caterpillars etc).

1350–1400: From the Middle English loupe & loup (loop of cloth; loophole; noose), from the earlier lowp-knot (loop-knot), of North Germanic origin, from the Old Norse hlaup (a run), used in the sense of “a running knot”, from hlaupa (to leap), ultimately from the Proto-Germanic hlaupaną (to leap, run) (and related to the Swedish löp-knut (loop-knot), the Danish løb-knude (a running knot) and the Danish løb (a course)..Etymologists are divided over whether loop has any connection with the Middle Irish & Old Irish lúb (bend, fold, loop) and perhaps akin to “leap”; nor is it clear if there was any relationship with the Middle Dutch lūpen (lie in wait, peep, peer).  The special use in metalworking dates from 1665-1675 and was etymologically unrelated; it was from the French loupe, a special use of loupe (wen, knob, gnarl), ultimately from a Germanic source.  The verb was derived from the noun.  Loop & looping are nouns & verbs, looper is a noun, looped is a verb & adjective and loopable & loopy are adjectives; the noun plural is loops.

Inner hippie: Lindsay Lohan likes the peace sign and made it her signature gesture but in an age when high definition photography makes possible, even at a distance, the precise capturing of the arches, loops, and whorls of fingerprints, it’s now a potential risk.  AI (artificial intelligence) engines are now reported as achieving a success rate in excess of 50% in generating fake fingerprints so accurately they can “fool” biometric scanners.

As an acronym, LOOP can mean (1) loss of offsite power, (2) Listed on Other Page (online marketplaces), (3) Law of One Price (finance; economic theory) and Long-Range Open Ocean Patrol (admiralty jargon).  In dactylography (the study of fingerprints), the three primary shapes assumed by the ridges (arches, loops, and whorls) were first formerly defined in 1880.  It was first used of magnetic recording tape or film in 1931 while in computer programming in the sense of “a sequence of instructions, executed repeatedly”, the first known reference dates from 1947.  The noun looper (plural loopers) can mean (1) someone who loops (in various contexts, (2) an instrument or tool, such as a bodkin, for forming a loop in yarn or cord etc, (3) A moth having a caterpillar which arches its body into a loop in order to bring the back part of the body forward as it walks due to having fewer prolegs (an appendage of the abdomen of some insect larvae), (4) a (no almost always electronic) tool for creating music loops, (5) a golf caddy and (6) in baseball, a synonym of blooper (a fly ball that is weakly hit just over the infielders).  The adjective loopy can describe (1) something in such a shape or (2) (in slang) someone thought crazy or deranged.  The latter meaning dates from as late as 1923 but a century earlier it had entered English in the sense of “crafty or deceitful) in the novels of Sir Walter Scott (1771–1832).

Lindsay Lohan in Loop magazine.

There are literally dozens of derived “loop” phrases and idiomatic forms, some of the better known being: “infinite loop” (also as endless loop) (in computer programming a series of instructions which repeats until interrupted), “feedback loop” (a self-reinforcing or self-weakening effect which was used in the language of the military, political science, psychology, physics and other fields before becoming popular in discussions of global warming, “close the loop” (in managerial jargon, to follow up; to tie up loose ends; to resolve), “in the loop” (being well-informed; up to date; having current knowledge; being part of the discussion; the companion antonym being “out of the loop”, “fruitloop” (someone thought crazy or deranged (Fruit Loops originally a brand of sugary breakfast cereal), “death loop” (in video gaming the situation in which a player is killed and then respawns in the exact same time and place, destined thus endlessly to be killed, usually in a gruesome way, “belt loop” (the fittings on trousers & skirts through which one’s belt passes), “Lebanese loop” (in slang the “skimming device” fitted to an automatic teller machine (ATM or “cash dispenser”) used by criminals to collect personal information (such as pin numbers), “loophole” (in figurative use an ambiguity or exception in a rule or law that can be exploited in order to avoid the usual consequences (and originally "a slit in a castle wall used for observation or mounting a weapon)) and “loop quantum gravity” (a mysterious theory which attempts to reconcile quantum mechanics and general relativity, according to which space can be regarded as an extremely fine fabric of finite loops).

In the loop: MECCA MAXIMA, Bondi Junction, Sydney, Australia.

MECCA Cosmetica is an Australian cosmetics house with a presence in Australia, New Zealand, the UK and the PRC (People’s Republic of China), its private label brands including Mecca Cosmetica, Mecca Max, Kit and Mecca-ssentials.  It runs a programme (a kind of hybrid of a loyalty & reward scheme) called “Beauty Loop”, organized into layers, the parameters of which are based on one’s annual spend; as one spends more, one ascends to a higher level and, the higher one’s level, the greater the rewards (ie an effective discount).  The MECCA Beauty Loop has four levels of recognition (1, 2, 3 & 4) and purchases made online or in-store contribute to one’s annual total.  MECCA labels the customer profile in the Beauty Loop layers progressively as (1) Beauty Discoverer, (2) Beauty Devotee (3) Beauty Aficionado and (4) Beauty Connoisseur, explaining the Beauty Loop mechanics thus:

Beauty Loop Level 1: Aus$300.00–Aus$599.99 spend per year: As a Beauty Discoverer, every day is a beauty adventure: exploring new products, new brands, new categories and experiencing them for the very first time.  Come with us on this beauty journey where we will share with you our love of beauty with four rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share!).  Plus, a gift to celebrate your birthday, when you spend $300 AUD per year (12 months).

Beauty Loop Level 2: Aus$600.00–Aus$1,199.99 spend per year: As a Beauty Devotee, you are immersed in the world’s best in beauty. And just like us, you love to hear about the latest beauty trends, breakthroughs and products.  As a Level 2 member you will receive seven rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share!).  Plus, a gift to celebrate your birthday, when you spend $600 AUD per year (12 months).

Beauty Loop Level 3: Aus$1,200.00–Aus$3,499.99 spend per year: As a Beauty Aficionado, you live and breathe all things beauty: you know all about the tried-and-trusted classics but also love to explore what’s fresh and new. We’ll bring you more of the world you love with eight rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share). Plus, one complimentary makeup application, a gift to celebrate your birthday, pre-launch access to new and limited-edition products and events by invitation – and more! All this when you spend $1200 AUD per year (12 months).

Beauty Loop Level 4: Aus$3,500.000+ spend per year: As a Beauty Connoisseur, your passion for beauty is unmatched. You would go to the ends of the earth for beauty’s most coveted (as would we!). As our most beauty-obsessed members, you can expect our most exciting, luxurious rewards. You will receive nine rewards each year, including Beauty Loop Boxes (a curation of special samples) and Beauty Loop Bonuses (extra beauty products we just need to share). Plus, one complimentary makeup application, pre-launch access to new and limited-edition products, access to exclusive invitation-only events, and of course, a birthday gift from us to you with love. All this and more when you spend $3,500 AUD per year (12 months).

Although the Murdoch press in April 2025 published a long critique of the scheme (their "inside information" obtained on this occasion without having to resort to phone hacking), Beauty Loop remains popular, said now to enjoy a membership in excess of 4½ million Beauty Discoverers, Devotees, Aficionados & Connoisseurs (MECCA doesn’t publish a breakdown) but in 2023 there emerged on-line speculation there may be an exclusive, secret layer of the loop (presumably known as Level 5) for those who spend much more.  It all sounded quite Masonic and there was speculation at least some MECCA staff must know about the mysterious Level 5 but were not permitted to discuss it and, if asked, were instructed to deny the existence of such a thing.  What Level 5 Beauty Loop members would be called attracted speculation and the most popular suggestions were “Beauty Addict”, “Beauty Obsessive” & “Beauty Cultist”, the consensus being floor staff would be able to confirm the identity of Level 5 members by some unobvious and ambiguous flag in the MECCA database rather than something Masonic like a secret handshake.

Fueling the conspiratorial atmospherics, MECCA adopted the Pentagon's "neither confirm nor deny" policy (invoked usually when questioned about the existence of nuclear weapons in certain places) so the hunt for a MECCA "deep throat" began and in mid 2024 it was revealed one had been found (apparently called “Jillie” according to the Alex Hourigan and Sally McMullen, hosts of the podcast Two Broke Chicks)  What “Jillie” disclosed was the mystical “Level 5” really existed and it was an “exclusive, invitation-only” stratum atop the loop and it was called the “Magic Circle”.  While the exact metrics have never been confirmed by a reliable source, the implication was Magic Circle members received tailored gifts, exclusive access to events, and a deeper level of personalization from MECCA.  Quite how high one’s annual Mecca-spend need to be to enter (and presumably retain) one’s place in the Magic Circle isn’t known but the consensus among the MECCA congregation is it will be in excess of Aus$10,000.  The secret out, a MECCA representative did respond to media requests and issued a statement: “Through Magic Circle we provide personalised service and access to exclusive events and opportunities to a select group of our most passionate and loyal Level 4 customers.  Our Magic Circle customers are those who regularly shop with Mecca, engage with our team and are active members of our beauty-loving community.”  Now we know.

KGB identity card, issued in 1982 for British SIS defector Kim Philby (1912–1988).

In his sometimes reliable memoirs, the English Soviet spy Kim Philby (1912–1988 and one of the “Cambridge Five”) wrote “One does not look twice at an offer of enrolment in an elite force”, a comment which reveals a state of mind probably still prevalent among a certain class in the UK: that somewhere, close but not quite within reach, there exists an exclusive group in which resides the “real” power and influence.  Paradoxically, it was among those conventionally though part of “the establishment” that the longing to be part of this “inner ring” was strongest.  The English writer, literary scholar and Anglican lay theologian C. S. Lewis (1898–1963) in an essay published in 1944 noted the phenomenon and claimed: “Of all the passions, the passion for the inner ring is most skilful in making a man who is not yet a bad man do very bad things.  Philby of course came to do very bad things  Whether MECCA cultists would, in their quest to be part of the Magic Circle, be prepared to resort to what the KGB’s double agents did can’t be predicted but Kim Philby certainly would have understood their obsession.

Curiously (and presumably coincidentally), the term “magic circle” was used of the mechanism by which a leader of the UK’s Conservative and Unionist (Tory) Party “emerged”, the system still in place as recently as 1963.  Tory Party leaders have been elected by a formal vote only since 1965 and even then, until 2001, it was only MPs who voted.  Prior to that, a leader was said to “emerge” from what was known as a “magic circle” and although never as mysterious as some suggested, it was an opaque process, conducted by party grandees.  The classic example was in 1957 when the choice was between Harold MacMillan (1894-1986; UK prime-minister 1957-1963) and Rab Butler (1902-1982).  To his office in the House of Lords, the lisping (fifth) Lord Salisbury (1983-1972) summoned those he thought good chaps (women at this point hadn’t yet become chaps) and asked “Hawold or Wab?  Hawold prevailed.

The change in process in 1965 came about at the insistence of Sir Alec Douglas-Home (1903-1995 and the fourteenth Earl of Home before in 1963 disclaiming his peerage to become prime-minister (1963-1964)).  Since 1957, the country had changed and there was much criticism of the murky manner by which Sir Alec had become party leader with a clamour, even within the party, both to modernize and appear more transparently democratic.  From this point, unleashed were the forces which would in 1975 see Margaret Thatcher (1925-2013; UK prime-minister 1979-1990) elected leader but the first beneficiary of the wind of change was Edward "Ted" Heath (1916-2005; UK prime-minister 1970-1974), a grammar school boy who replaced the quondam fourteenth earl.  Notably, to appear more modern, Heath in 1965 didn't repair (as he had with MacMillan when he emerged in 1957), to the Turf Club for a celebratory meal of oysters, game pie and champagne which “…might have made people think a reactionary regime had been installed”.  

A beltless Lindsay Lohan’s daring display of naked belt loops; note the fetching hooking of the thumbs (right).  A belt will usually include a loop next to the buckle, used to keep the end of the belt in place.  This is called the "keeper".

It can be hard now to understand quite what a change Heath's accession in 1965 flagged; the Tory Party previously had leaders from the middle class but never the lower middle class.  The significance of what emerged in 1965 was less the new leader than a changed Tory Party in a changed country.  Whether a more democratic process than the magic circle means much of a change in the character of the figure chosen seems doubtful because whatever happens, the extent of the variation probably is still something like that once described by Georges Clemenceau (1841–1929; Prime Minister of France 1906-1909 & 1917-1920) as the difference between: "a politician who would murder their own mother and one prepared to murder only someone else's mother".  Nor has the change in process likely to have discouraged those anxious to make it to the top of the “greasy pole”.  When the office beckoned Lord Melbourne (1779-1848; UK prime-minister 1834 & 1835-1841), he was disinclined to accept, fearing it would be “…a damned bore” but his secretary persuaded him, saying “…no Greek or Roman ever held the office and if it lasts but three months it’ll still be worthwhile to have been Prime Minister of England”.  That thought remains to console Liz Truss (b 1975; UK prime-minister Sep-Oct 2022) who, despite it all, can still remember and be glad.

Saturday, October 18, 2025

Gorp

Gorp (pronounced gawrp)

(1) Greedily to eat (obsolete).

(2) A mixture of nuts, raisins, dried fruits seeds and such, often packed as a high-energy snack by hikers, climbers and others undertaking strenuous outdoor activities.

(3) By extension, in the slang of late 1950s US automobile stylists (and subsequently their critics), the notion of adding many design elements to a car, even if discordant.

(4) In fashion criticism, an adoption of the automotive use, used to describe an excessive use of decorative items, especially if loosely fitted and inclined to “stray”.

Early 1900s: Of uncertain origin (in the sense of “greedily to eat”) but assumed by most etymologists to be a merging of gorge & gulp, the construct being gor(p) + (gul)p.  The mid-fourteenth century verb gorge (to eat with a display of greediness, or in large quantities) was from the Middle English gorgen (greedily to eat) and was from the Old French gorger & gorgier (which endures in modern French as gorger (greedily to eat; to gorge)), from gorge (throat).  The Middle English noun gorge (esophagus, gullet; throat; bird's crop; food in a hawk's crop; food or drink that has been take consumed) came directly from the Old French gorge (throat) (which endures in modern French as gorge (throat; breast)), from the Vulgar Latin gorga & gurga, from the Classical Latin gurges (eddy, whirlpool; gulf; sea), of uncertain origin but perhaps linked with the primitive Indo-European gwerhs- (to devour, swallow; to eat).  The English word was cognate with the Galician gorxa (throat), the Italian gorga & gorgia (gorge, throat (ravine long obsolete)), the Occitan gorga & gorja, the Portuguese gorja (gullet, throat; gorge) and the Spanish gorja (gullet, throat; gorge).  The duality of meaning in French meant the brassiere (bra) came to be called “un soutien-gorge (with derived forms such as “soutien-gorge de sport” (sports bra) with “soutif” the common colloquial abbreviation; the literal translation was thus “throat supporter” but it’s better understood as “chest uplifter”.

Lindsay Lohan gulping down a Pure Leaf iced tea; promotional image from the brand's “Time for a Tea Break” campaign.

The mid-fifteenth century noun gulp (eagerly (and often noisily) to swallow; swallow in large draughts; take down in a single swallow) was from the Middle English gulpen and probably from the West Flemish or Middle Dutch gulpen &, golpen, of uncertain origin.  Although not exactly onomatopoeic, the word may have been of imitative origin, or even an extension of meaning of the Dutch galpen (to roar, squeal) or the English galp & gaup (to gape).  It was related to the German Low German gulpen (to gush out, belch, gulp), the West Frisian gjalpe, gjalpje & gjealpje (to gush, spurt forth), the Danish gulpe & gylpe (to gulp up, disgorge), the dialectal Swedish glapa (to gulp down) and the Old English galpettan (to gulp down, eat greedily, devour).  The derived senses (to react nervously by swallowing; the sound of swallowing indicating apprehension or fear) may have been in use as early as the sixteenth century.  Gorp is a noun; the noun plural is gorps.  In fashion (technically perhaps “anti-fashion appropriated by fashion”) “gorpcore” describes the use as streetwear of outerwear either designed for outdoor recreation (in the sense of hiking, wilderness tracking etc) or affecting that style.  Exemplified by the ongoing popularity of the puffer jacket, gorpcore is something much associated with the COVID-19 pandemic but the look had by the time of the outbreak already been on-trend for more than a year.  The name comes from the stereotypical association of trail mix (gorp) with such outdoor activities.  The verbs gorping and gorped (often as “gorped-up”) were informal and used among stylists and critics when discussing some of Detroit’s excessively ornamented cars of the late 1950s & early 1960s.  Acronym Finder lists eleven GORPs including the two for trail-mix which seem peacefully to co-exist:

GORP: Great Outdoor Recreation Pages (a website).
GORP: Good Old Raisins and Peanuts (trail mix).
GORP: Granola, Oats, Raisins, and Peanuts (trail mix).
GORP: Garry Ork Restoration Project (An ecosystem restoration project in Saanich, Canada, designed to save the endangered Garry Oak trees, British Columbia’s only native oak species.
GORP: Georgia Outdoor Recreational Pass (Georgia Wildlife Resources Division).
GORP: Graduate Orthodontic Residents Program (University of Michigan; Ann Arbor).
GORP: Grinnell Outdoor Recreation Program (Grinnell College, Iowa)
GORP: Good Organic Retailing Practices.
GORP: Get Odometer Readings at the Pump.
GORP: Gordon Outdoor Recreation Project (Gordon College, Wenham, Massachusetts).
GORP: Growing Outdoor Recreation Professionals (University of California, Berkeley).

Lexicographers acknowledge the uncertainty of origin in the use of “gorp” to describe the mix of nuts, raisins, seeds and such in the packaged, high-energy snack now often known by the description most common in US commerce: “Trail mix”.  So common and conveniently packaged are the ingredients of gorp that doubtlessly variations of the combination have been carried by travellers since the origins of human movement over distance but the first known references to the concept to appear in print were seen in the “outdoors” themed magazines of the early twentieth century.  Deconstructed however, the notion of “high-energy, long-life, low volume” rations were for centuries a standard part of a soldier’s rations with different mixes used by land-based or naval forces, something dictated by availability and predicted rates of spoilage; as early as the seventeenth century, recommended combinations appeared in military manuals and quartermaster’s lists.  Not until the mid-1950s however is there any record of the stuff being described as “gorp” although the oft quoted formations: “Good Old Raisins and Peanuts” & “Granola, Oats, Raisins, and Peanuts” may both be backronyms.

Lindsay Lohan (b 1986, either left or right) and Erin Mackey (b 1986, either left or right), hiking scene in The Parent Trap (1998).  They would have packed some trail mix in their back-packs.

In various places around the planet, similar concoctions (the composition influenced by regional tastes and product availability) were described by different names including the antipodean scroggin or schmogle (the latter apparently restricted to New Zealand) and beyond the English-speaking world, there’s been a myriad of variants among those in schools or universities including “student mix”, “study mix”, “student fodder” & “student oats”.  That variety has faded as US linguistic imperialism has exerted its pull and even before the internet attained critical mass, the product name familiar in US supermarkets and grocery stores had begun to prevail: “Trail mix”.

Packaged gorp and trail mix.  Historically, gorp bars lived up to their name, a typical ingredients list including "peanuts, corn syrup, rasins, salt & lecithin" so commercially available gorp often was "the truth if not the whole truth".  Oddly, even when manufactured in disk-shapes, the product still tended to be described as a "bar".  With the contents of trail mix, there's been a bit of "mission creep" and the packaged product can now include chunks of chocolate and other stuff not envisaged in years gone by.

1958 Buick Special Convertible (left) and 1958 Buick Limited Convertible (right).If asked to nominate one from the list of usual suspects, many might pick Cadillac as the most accomplished purveyor of gorp but historians of the breed usually list the 1958 Buicks as "peak gorp" and for the sheer number and variety of decorative bits and pieces, it probably is unsurpassed.  Unfortunately for the division, a combination of circumstances meant between 1956 & 1958, Buick sales more than halved and while "excessive" gorp wasn't wholly to blame, after GM (General Motors) re-organized things, gorp never made a comeback quite as lavish.       

In automotive styling “gorp” is not synonymous with “bling” although there can be some physical overlap.  The word “bling” long ago enjoyed the now obsolete meaning “a want of resemblance” but in modern use it means (1) expensive and flashy jewelry, clothing, or other possessions, (2) the flaunting of material wealth and the associated lifestyle or (3) flashy; ostentatious.  It seems in these senses first to have been recorded in 1997 and is thought to be from the Jamaican English slang bling-bling, a sound suggested by the quality of light reflected by diamonds.  In the Caribbean, bling-bling came to be used to refer to flashy items (originally jewelry but later of any display of wealth) and the term was picked up in the US in African-American culture where it came to be associated with rap & hip-hop (forks of that community’s pop music) creators and their audiences.  There were suggestion the word bling was purely onomatopoeic (a vague approximation of pieces of jewelry clinking together) but most etymologists list it as one of the rare cases of a silent onomatopoeia: a word imitative of the imaginary sound many people “hear” at the moment light reflects off a sparkling diamond.  The long obsolete meaning “a want of resemblance” came from earlier changes in pronunciation when dissem′blance became pronounced variously as dissem′bler and dissem′ bling with bling becoming the slang form.  There is no relationship with the much older German verb blinken (to gleam, sparkle).

1958 Continental Mark III by Lincoln.

Some critics of design insist "gorp" (like "bling") really applies only to stuff "added on" (ie glued, screwed, bolted etc) but some claim there's no better word when discussing the cars which were a "mash-up" of disparate elements and there's no better example than the Ford Motor Company's (FoMoCo) 1958 Continental which was actually a "Lincoln with more stuff" but named simply "Continental" in the hope it would fool people into thinking it was an exclusive line following the genuinely unique Continental Mark II (1956-1957).  The Continental division had however been shuttered as another victim of the recession and the propaganda proved unequal to reality.  The Mark III's huge body (a remarkable technical achievement because even the convertibles were unit-bodies with no separate chassis) lingered for three dismally unsuccessful seasons and remains as the period's most confused agglomeration of motifs, a reasonable achievement given some of the weird creations Chrysler would release.  Although the sheer size does somewhat disguise the clutter, as one's eye wanders along the length, one finds slants and different angles, severe straight-lines, curves soft and sudden, scallops, fins and strakes.  On McMansions, it's not uncommon to find that many architectural traditions in on big suburban house but it's a rare count in one car.  Despite the diversity, it's not exactly "post-modernism in metal" so even if a re-purposing, "gorp" seems to fit.

In the English-speaking world, bling & bling-bling began to appear in dictionaries early in the twenty-first century.  Many languages picked up bling & bling-bling unaltered but among the few localizations were the Finnish killuttimet and the Korean beullingbeulling (블링블링) and there was also the German blinken (to blink, flashing on & off), a reference to the gleam and sparkle of jewels and precious metals.  Blinken was from the Low German and Middle Low German blinken, from the root of blecken (to bare) and existed also in Dutch.  As viral-words sometimes do, bling begat some potentially useful (and encouraged) derivations including blingesque, blingtastic, blingbastic blingiest, blingest, a-bling & blingistic; all are non-standard forms and patterns of use determine whether such pop-culture constructs endure.  Bling & blinger are nouns, blinged, blingish, blingy & blingless are adjectives, bling-out, blinged-out & bling-up are verbs; the noun plural is blingers (bling and bling-bling being both singular & plural).

Gingerbread: 1974 Imperial LeBaron four-door hardtop (left) in chestnut tufted leather though not actually “fine Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the gingerbread motif.  After 1958, exterior gorp, while it didn't every entirely go away, it did go into decline but in the mid 1960s, as increasingly elaborate and luxurious interiors began to appear in the higher-priced models of even traditionally mass-market marques, those who disapproved of this latest incarnation of excess needed a word which was both descriptive and dismissive.  The use "gorp" might have been misleading and according to the authoritative Curbside Classic (which called the trend the start of "the great brougham era"), the word of choice was "gingerbread" and truly that was bling's antecedent.

In the stylists’ (they weren’t yet “designers”) studios in the 1950s, what would come to be called “bling” certainly existed (and in the “age of chrome” was very shiny) but the idea of gorp was different in that it was quantitative and qualitative, the notion of adding to a design multiple decorative elements or motifs, even if this meant things clashed (which sometimes they did).  Why this happened has been debated but most historians of the industry have concluded it was the result of the unexpected, post-war boom which delivered to working and middle-class Americans a prosperity and wealth of consumer goods the like of which no mass-society had ever known.  In material terms, “ordinary” Americans (ie wage and salary earners), other than in measures like the provision of servants or hours of leisure, were enjoying luxuries, conveniences and an abundance unknown even to royalty but a few generations earlier.  Accordingly, noting the advice that the way to “avoid gluts was to create a nation of gluttons” (a concept used also in many critiques of rampant consumerism), the US car industry, awash with cash and seeing nothing in the future but endless demand, resolved never to do in moderation what could be done in excess and as well as making their cars bigger and heavier, began to use increasing rococo styling techniques; wherever there appeared an unadorned surface, the temptation was to add something and much of what was added came casually to be called “gorp”, based on the idea that, like the handy snack, the bits & pieces bolted or glued on were a diverse collection and, in the minds of customers, instantly gratifying.  Gorp could include chrome strips, fake external spare tyre housings, decorative fender and hood (bonnet) accessories which could look like missiles, birds of prey in flight or gunsights, the famous dagmars, fake timber panels, moldings which recalled the shape of jet-engine nacelles, taillights which resembled the exhaust gasses from the rockets of spacecraft (which then existed mostly in the imagination) and more.

A young lady wearing gorpcore, Singapore, 2022.  Along with Kuwait, Hong Kong, Monaco and Vatican City, Singapore is listed by demographers as "100% urbanized" but it's good always to be prepared.

Had any one of these items been appended as a feature it might well have become a focus or even an admired talking point but that wasn’t the stylistic zeitgeist and in the studios they may have been reading the works of the poet Matthew Arnold (1822-1888) who attributed to Benjamin Disraeli (1804–1881; UK prime- minister 1868 & 1874-1880) a technique he claimed the prime-minister adopted during his audiences with Victoria (1819–1901; Queen of the UK 1837-1901): “Everyone likes flattery and when you come to royalty, you should lay it on with a trowel”.  Detroit in the late 1950s, certainly laid on the gorp with a trowel and the men and women (there was in the era the odd woman employed in the studios, dealing typically with interiors or color schemes) were students also of the pamphlet Ending the Depression Through Planned Obsolescence, published in 1932 by US real estate broker (and confessed Freemason) Bernard London (b circa 1873 but his life is something of a mystery) and in the post-war years came the chance to put the theory to the test.  This meant not only was there much gorp but each year there had to be “different” gorp so the churn rate was high. Planned obsolescence began as a casual description of the techniques used in advertising to stimulate demand and thus without the negative connotations which would attach when it became part of the critique of materialism, consumerism and the consequential environmental destruction.  Like few before or since, the US car industry quickly perfected planned obsolescence and not content with “annual model changes” sometimes added “mid-season releases” thus rendering outdated something purchased only months earlier.  Unfortunately, just as “peak gorp” began with the release late in 1957 (replete with lashings of chrome and much else) of the 1958 ranges, an unexpected and quite sharp recession struck the American economy and a new mood of austerity began.  That would pass because the downturn, while unpleasant, was by the standard of post-war recessions, relative brief although the effects on the industry would be profound, structurally and financially.

1970 Plymouth 'Cuda AAR in Lemon Twist over Black.  The AAR stood for All American Racers, the teams which campaigned the 'Cuda in the Trans-Am series for 5.0 litre (305 cubic inch) modified production cars.

Not all "added-on" stuff can however be classed as "gorp", "bling" or "gingerbread" and the most significant threshold is "functionalism"; if stuff actually fulfils some purpose, it's just a fitting.  Thus the additional stuff which appeared on the 1970 Plymouth AAR ’Cuda (and the companion Dodge Challenger T/A) were “fittings” because they all fulfilled some purpose, even if the practical effect away from race tracks was sometimes marginal.  Added to the pair was (1) a fibreglass hood (bonnet) with functional air-intake scoop, (2) front and rear spoilers, (3) side outlet dual exhaust system, (4) hood locking pins and (5) staggered size front & rear wheels.  Of course, there were also “longitudinal strobe stripes” which did nothing functional but that seems a minor transgression and in the world of stripes, there have been many worse. 

Thursday, August 14, 2025

Quadraphonic

Quadraphonic (pronounced kwod-ruh-fon-ik)

(1) Of, noting, or pertaining to the recording and reproduction of sound over four separate transmission or direct reproduction channels instead of the customary two of the stereo system.

(2) A quadraphonic recording.

(3) A class of enhanced stereophonic music equipment developed in the 1960s.

1969: An irregular formation of quadra, a variant (like quadru) from the older Latin form quadri- (four) + phonic from the Ancient Greek phonē (sound, voice).  All the Latin forms were related quattor (four) from the primitive Indo-European kwetwer (four).  Phonē was from the primitive Indo-European bha (to speak, tell, say) which was the source also of the Latin fari (to speak) and fama (talk, report).  Phonic, as an adjective in the sense of “pertaining to sound; acoustics" was used in English as early as 1793. Those for whom linguistic hygiene is a thing approved not at all of quadraphonic because it was a hybrid built from Latin and Greek.  They preferred either the generic surround sound which emerged later or the pure Latin lineage of quadrasonic (sonic from sonō (make a noise, sound)) which appeared as early as 1970 although it seems to have been invented as a marketing term rather than by disgruntled pedants.  Quadraphonic, quadrasonic and surround sound all refer to essentially the same thing: the reproduction of front-to-back sound distribution in addition to side-to-side stereo.  In live performances, this had been done for centuries and four-channel recording, though not mainstream, was by the 1950s, not uncommon.  Quadraphonic is and adjective but had been used as a noun; the (equally irregular) noun plural is quadraphonics.

Surround sound

Quadraphonic was an early attempt to mass-market surround sound.  It used four sound channels with four physical speakers intended to be positioned at the four corners of the listening space and each channel could reproduce a signal, in whole or in part, independent of the others.  It was briefly popular with manufacturers during the early 1970s, many of which attempted to position it as the successor to stereo as the default standard but consumers were never convinced and quadraphonic was a commercial failure, both because of technical issues and the multitude of implementations and incompatibilities between systems; many manufacturers built equipment to their own specifications and no standard was defined, a mistake not repeated a generation later with the CD (compact disc).  Nor was quadraphonic a bolt-on to existing equipment; it required new, more expensive hardware.

Quadraphonic audio reproduction from vinyl was patchy and manufacturers used different systems to work around the problems but few were successful and the physical wear of vinyl tended always to diminish the quality.  Tape systems also existed, capable of playing four or eight discrete channels and released in reel-to-reel and 8-track cartridge formats, the former more robust but never suited to the needs of mass-market consumers.  The rise of home theatre products in the late 1990s resurrected interest in multi-channel audio, now called “surround sound” and most often implemented in the six speaker 5.1 standard.  Modern electronics and the elimination of vinyl and tape as storage media allowed engineers to solve the problems which beset quadraphonic but there remain audiophiles who insist, under perfect conditions, quadraphonic remains the superior form of audio transmission for the human ear.

Highway Hi-Fi record player in 1956 Dodge.

First commercially available in 1965, the eight-track cartridge format (which would later become the evil henchman of quadraphonic) convinced manufacturers it was the next big thing and they rushed to mass-production and one genuine reason for the appeal was that the 8-track cartridge was the first device which was practical for use as in-car entertainment.  During the 1950s, the US car industry had offered the option of record players, neatly integrated into the dashboard and in the relatively compact space of a vehicle's interior, the sound quality could be surprisingly high.  Although not obviously designed with acoustic properties optimized for music, the combination of parallel flat surfaces, a low ceiling and much soft, sound absorbing material did much to compensate for the small size and range offered by the speakers.  However, although they worked well when sitting still in showroom or in certain vehicles, on the road things could be different.  The records (the same size as the classic 7 inch (180 mm) 45 rpm "singles") played by means of a stylus (usually called "the needle") which physically traced the grooves etched into the plastic disks rotating at 16.66 rpm which, combined with an etching technique called "ultra micro-grooving" meant the some 45 minutes of music were available, a considerable advance on the 4-5 minutes of the standard single.  The pressings were also thicker than other records, better to resist the high temperatures caused by heat-soak from the engine and the environment although, in places like Arizona, warping was soon reported.  To keep the stylus in the track, the units were fitted with a shock-absorbing, spring enclosure and a counterweighted needle arm.  Improbably, in testing, the system performed faultlessly even under the most adverse road conditions so the designers presented the product for corporate approval.  At that point there was a delay because the designers worked for the Colombia Broadcasting Corporation (CBS) which had affiliations with thousands of radio stations all over the country and no wish to cannibalize their own markets; if people could play records in their cars, the huge income stream CBS gained from advertising would be threatened as drivers tuned out.  The proposal was rejected.

Highway Hi-Fi record player in 1956 Plymouth.

Discouraged but not deterred, the engineers went to Detroit and demonstrated the players to Chrysler which had their test-drivers subject the test vehicles to pot-holes, railway tracks and rolling undulations.  The players again performed faultlessly and Chrysler, always looking for some novelty, placed an order for 18,000, a lucrative lure which convinced even CBS to authorize production, their enthusiasm made all the greater by the proprietary format of the disks which meant CBS would be the exclusive source.  So, late in 1956, Chrysler announced the option of "Highway Hi-Fi", a factory-installed record player mounted under the car's dashboard at a cost of (US$200 (some US$1750 in 2023 terms)).  Highway Hi-Fi came with six disks, the content of which reflected the reactionary tastes of CBS executives and their desire to ensure people still got their popular music from radio stations but the market response was positive, Chrysler selling almost 4000 of the things in their first year, the early adopters adopting with their usual alacrity.

The second generation of players used standard 45 rpm singles: Austin A55 Farina (left) and George Harrison's (1943–2001) Jaguar E-Type S1 (right); all four Beatles had the players fitted in their cars and lead guitarist Harrison is pictured here stocking his 14-stack array.  The lady on the left presumably listened to different music than the Beatle on the right (although their in-car hardware was identical) but tastes can't always be predicted according to stereotype; although he disapproved of most modern music, Rudolf Hess (1894–1987; Nazi deputy Führer 1933-1941) told the governor of Spandau prison (where he spent 40 of his 46 years in captivity) he enjoyed The Beatles because their tunes "were melodic".  

At that point, problems surfaced.  Tested exclusively in softly-sprung, luxury cars on CBS's and Chrysler's executive fleets, the Highway Hi-Fi had to some extent been isolated from the vicissitudes of the road but when fitted to cheaper models with nothing like the same degree of isolation, the styluses indeed jumped around and complaints flowed, something not helped by dealers and mechanics not being trained in their maintenance; even to audio shops the unique mechanism was a mystery.  Word spread, sales collapsed and quietly the the option was withdrawn in 1957.  The idea however didn't die and by the early 1960s, others had entered the field and solved most of the problems, disks now upside-down which made maintaining contact simpler and now standard 45 rpm records could be used, meaning unlimited content and the inherent limitation of the 4 minute playing time was overcome with the use of a 14-disk stacker, anticipating the approach taken with CDs three decades later.  Chrysler tried again by the market was now wary and the option was again soon dropped.

1966 Ford Mustang with factory-fitted 8-track player.

Clearly though, there was demand for in-car entertainment, the content of which was not dictated by radio station programme directors and for many there were the additional attractions of not having to endure listening either to advertising or DJs, as inane then as now.  It was obvious to all tape offered possibilities but although magnetic tape recorders had appeared as early as 1930s, they were bulky, fragile complicated and expensive, all factors which mitigated against their use as a consumer product fitted to a car.  Attention was thus devoted to reducing size and complexity so the tape could be installed in a removable cartridge and by 1963, a consortium including, inter alia, Lear, RCA, Ford & Ampex had perfected 8-track tape which was small, simple, durable and able to store over an hour of music.  Indeed, so good was the standard of reproduction that to take advantage of it, it had to be connected to high quality speakers with wiring just as good, something which limited the initial adoption to manufacturers such as Rolls-Royce and Cadillac or the more expensive ranges of others although Ford's supporting gesture late in 1965 of offering the option on all models was soon emulated.  Economies of scale soon worked its usual wonders and the 8-track player became an industry standard, available even in cheaper models and as an after-market accessory, some speculating the format might replace LP records in the home.

Lindsay Lohan's A Little More Personal (Raw) as it would have appeared if released in the 8-Track format.

That never happened although the home units were widely available and by the late 1960s, the 8-track was a big seller for all purposes where portability was needed.  It maintained this position until the early 1970s when, with remarkable suddenness, it was supplanted the the cassette, a design dating from 1962 which had been smaller and cheaper but also inferior in sound delivery and without the broad content offered by the 8-track supply system.  That all changed by 1970 and from that point the 8-track was in decline, reduced to a niche by late in the decade, the CD in the 1980s the final nail in the coffin although it did for a while retain an allure, Jensen specifying an expensive Lear 8-track for the Interceptor SP in 1971, despite consumer reports at the time confirming cassettes were now a better choice.  The market preferring the cheaper and conveniently smaller cassette tapes meant warehouses were soon full of 8-track players and buyers were scarce.  In Australia, GMH (General Motor Holden) by 1975 had nearly a thousand in the inventory which also bulged with 600-odd Monaro body-shells, neither of which were attracting customers.  Fortunately, GMH was well-acquainted with the concept of the "parts-bin special" whereby old, unsaleable items are bundled together and sold at what appears a discount, based for advertising purposes on a book-value retail price there’s no longer any chance of realizing.

1976 Holden HX LE

Thus created was the high-priced, limited edition Holden LE (not badged as a Monaro although it so obviously looked like one that they've never been known as anything else), in "LE Red" (metallic crimson) with gold pin-striping, Polycast "Honeycomb" wheels, fake (plastic) burl walnut trim, deep cut-pile (polyester) carpet and crushed velour (polyester) upholstery with plaid inserts over vinyl surrounds in matching shades; in the 1970s, this was tasteful.  Not exactly suited to the image of luxury were the front and rear spoilers but they too were sitting unloved in the warehouse so they became part of the package and, this being the 1970s, rear-seat occupants got their own cigar lighter, conveniently located above the central ashtray.  Not designed for the purpose, the eight-track cartridge player crudely was bolted to the console but the audio quality was good and five-hundred and eighty LEs were made, GMH pleasantly surprised at how quickly they sold.  When new, they listed at Aus$11,500, a pleasingly profitable premium of some 35% above the unwanted vehicle on which it was based.  These days, examples are advertised for sale for (Aus$) six-figure sums but those who now buy a LE do so for reasons other than specific-performance.  Although of compact size (in US terms) and fitted with a 308 cubic inch (5.0 litre) V8, it could achieve barely 110 mph (175 km/h), acceleration was lethargic by earlier and (much) later standards yet fuel consumption was very high; slow and thirsty the price to be paid for the early implementations of the emission control devices bolted to engines designed during more toxic times.

1976 Holden HX LE Polycast "Honeycomb" wheel (14 x 7").

The Polycast process used a conventional steel wheel with a decorative face of molded polyurethane, attached with mechanical fasteners or bonded using adhesives (in some, both methods were applied) and although some snobs still call them "fake alloy" wheels, legitimately, they're a category of their own.  Because the rubbery, molded plastic fulfilled no structural purpose, designers were able to create intricate shapes which would then have been too delicate or complex to render (at an acceptable cost) in any sort of metal.  By consensus, some of the Ploycast wheels were among the best looking of the decade and, unstressed, they were strong, durable and long-lasting while the manufacturers liked them because the tooling and production costs were much lower than for aluminium or magnesium-alloy.  Another benefit was, being purely decorative (essentially a permanently attached wheelcover), their use faced no regulatory barriers; US safety rules were even then strict and Citroën at the time didn't both seeking approval for the more exotic "resin" wheels offered in Europe on the SM).

Aftermath of the pace car crash, Indianapolis 500, 29 May 1971; dozens were injured but there were no fatalities, despite impact with the well-populated camera stand being estimated at 60 mph (100 km/h).

The Holden LE's wheels came straight from the Pontiac parts bin in the US where they'd first appeared on the 1971 Firebird Trans-Am.  The concept proved popular with manufacturers and a set of Motor Wheels' "Exiter" (14" x 7", part number 36830 and advertised also as "Exciter") was fitted to the Dodge Challenger Pace car which crashed during the 1971 Indianapolis 500.  The crash was unrelated to the wheels, the driver (one of the Dodge dealers providing the pace car fleet) blaming the incident on somebody moving the traffic cone he'd used in practice as his pit-lane braking marker.    Motor Wheel's advertising copy: “What wheel can survive this beating?” and “...the new wheel too tough for the 'mean machine'” predated the crash at Indianapolis and was intended to emphasise the strength of the method of construction.

Twenty years on, the “parts bin special” idea was a part of local story-telling.  Although most doubt the tale, it's commonly recounted the 85 HSV VS GTS-R Commodores Holden built in 1996 were all finished in the same shade of yellow because of a cancelled order for that number of cars in "taxi spec", the Victorian government having mandated that color for the state's cabs.  While a pleasing industry myth, most suspect it's one of those coincidences and the government's announcement came after the bodies for the GTS-R had already been painted.  Being "taxi yellow" doesn't appear to have deterred demand and examples now sell for well into six figures (in Aus$).      

1971 Holden HQ Monaro LS 350

The overwrought and bling-laden Holden LE typified the tendency during the 1970s and of US manufacturers and their colonial off-shoots to take an elegant design and, with a heavy-handed re-style, distort it into something ugly.  A preview of the later “malaise era” (so named in the US for many reasons), it was rare for a facelift to improve the original.  The HQ Holden (1971-1974) was admired for an delicacy of line and fine detailing; what followed over three subsequent generations lacked that restraint although to be fair, while the last of the series (HZ, 1977-1980) ascetically wasn't as pleasing as the first, dynamically, it was much-improved.   

1973 Ford Falcon XA GT Hardtop (RPO83).

In the era of the LE, Ford Australia had it's own problem with unwanted two-door bodyshells.  Released too late to take advantage of what proved a market fad, Ford’s Falcon Hardtops (XA; 1972-1973, XB; 1973-1976 & XC; 1976-1979) never enjoyed the success of Holden’s Monaro (1968-1976), Chrysler’s Valiant Charger (1971-1978) or even that of Ford’s own, earlier Falcon Hardtop (XM; 1964-1965 & XP; 1965-1966).  The public’s increasing and unpredicted uninterest in the style meant that by 1976, like Holden, Ford had languishing in unwanted in their hands hundreds of body-shells for the big (in Australian terms although in the US they would have been classed “compacts”) coupés.  When released in 1972 Ford’s expectation was it would every year sell more than 10,000 Hardtops but that proved wildly optimistic and not even discounting and some “special editions” did much to stimulate demand.  By 1977 sales had dropped to a depressing 913 and with over 500 bodies in stock, the projection no more than 100 would attract buyers meant a surplus of 400; an embarrassing mistake.

Edsel Ford II with Falcon Cobra #001, publicity shot, Ford Australia's Head Office, Campbellfield, Victoria.  The badge below the Cobra decal reads 5.8; Australia switched to the metric system in 1973 but because of the nature of the machines, almost always the V8s are described either as 302 (4.9) or 351 (5.8), cubic inches being a muscle car motif. 

Scrapping them all had been discussed but in Australia at the time was Edsel Ford II (b 1948), great-grandson of Henry Ford (1863-1947), grandson of Edsel Ford (1893–1943) and the only son of Henry Ford II (1917–1987).  The scion had been sent to southern outpost to learn the family business and been appointed assistant managing director of Ford Australia; his solution profitably to shift the surplus hardtops was hardly original but, like many sequels, it worked.  What Edsel Ford suggested was to use the same approach which in 1976 had been such a success when applied in the US to the Mustang II (1973-1978): Create a dress-up package with the motifs of the original Shelby Mustangs (1965-1968), the most distinctive of which were the pair of broad, blue stripes running the vehicle’s full length.  In truth, the stripes had been merely an option on the early Shelby Mustangs but so emblematic of the breed did they become it’s now rare to see one un-striped.  The blinged-up Mustang IIs had been dubbed “Cobra II” and although mechanically unchanged, proved very popular.  One (unverified) story which is part of industry folklore claims the American’s suggestion was initially rejected by local management and discarded before a letter arrived from Ford’s Detroit head office telling the colonials that if Edsel Ford II wanted a Falcon Cobra with stripes, it must be done.  As Edsel's father once told a Lee Iacocca (1924–2019) who seemed to be getting ideas above his station: "Don't forget my name is on the building". 

Falcon Cobra #31.  The rear-facing bonnet (hood) scoop was the most obvious visual clue identifying the Option 97 (#002-031) cars although the after market responded and it became possible to buy replica scoops as well as the decals and plaques for those who wanted their own "Cobra look".

The Australian cars thus came to be “Cobra” and as well as providing a path to monetizing what had come to be seen as dead stock, the cars would also be a platform with which Ford could homologate some parts for use in racing.  The latter task was easy because in November 1977 Ford had built 13 “special order” XC Hardtops which conformed with the “evolution” rules of the Confederation of Australian Motor Sport (CAMS, then the regulatory body) for homologating parts for Group C touring car events.  Cognizant of the furore which had erupted in 1972 when high-output engines were homologated in road cars, the changes were mostly about durability and included enlarged rear wheel wells to accommodate wider wheels and tyres, a reverse hood (bonnet) scoop which drew desirable cool-air from the low-pressure area at the base of the windscreen, twin electric fans (switchable from the cockpit) which replaced the power-sapping engine-driven fan, a front tower brace (K-brace) which stiffened the body structure, an idler arm brace and front and rear spoilers.

Falcon Cobra #094 which was one of the "fully optioned" of the Option 96 build (#081-200 including the 351 V8, air-conditioning, power steering & power windows).

A prototype Falcon Cobra was built in April 1978 with production beginning the following July.  Unusually, all were originally painted Bold Blue before the areas which would become the stripes and the sill & wheel-arch highlights was masked with a coating of Sno White was painted over the top (thin Olympic (Blaze) Blue accent stripes separated the colors and “Cobra” decals were fitted to the sides and rear).  Each of the 400 built was fitted with a sequentially numbered plaque (001 to 400) on the dash and the production breakdown was:

#001: Created for promotional use, it was allocated for the photo-sessions from which came the images used in the first brochures (351 automatic).

#002-031: The Option 97 run which contained the parts and modifications intended for competition and produced in conformity with CAMS’s “evolution” rules (351 manual).

#032-041: 351 manual with air-conditioning (A/C) & power steering (P/S).

#042-080: 351 manual with A/C, P/S & power windows (P/W).

#081-200: 351 automatic with A/C, P/S & P/W.

#201-300: 302 manual.

#301-360 (except 351): 302 automatic with A/C & P/S.

#351: 351 manual.

#361-400: 302 automatic with A/C, P/S & P/W.

Moffat Ford Dealers team cars in the Hardie-Ferodo 1000 at Bathurst, finishing 1-2 in 1977 (left) and on the opening lap in 1978 (right).  In 1978, the cars (actually 1976 XB models modified to resemble XCs) matched their 1977 qualifying pace by starting second & third on the grid but in the race both recorded a DNF (did not finish). 

The Option 97 run (#002-031) included the modifications fitted to the 13 cars built in November 1997 but also included was engine & transmission oil coolers, a tramp rod (fitted only to the left-side because most racing in Australia is on anti-clockwise circuits and most turns thus to the left) and a special front spoiler which directed cooling air to the front brakes.  Visually, the Option 97 run was differentiated from the rest by the (functional) bonnet scoop and a pair of Scheel front bucket seats (part number KBA90018) in black corduroy cloth. Collectively, the 370 Option 96 and 30 Option 97 made up the 400 SVP (Special Value Pack) that was the Falcon Cobra.  The Cobra’s blue & white livery appeared on the race tracks in 1978 but the best known (the pair run by Allan Moffat's (v 1939) “Moffat Ford Dealers” team were actually modified XB Hardtops built in 1976 and the same vehicles which had completed the photogenic 1-2 at Bathurst in 1977.