Porch

Porch (pronounced pawrch or pohrch)

(1) In architecture, an exterior appendage to a building, forming an approach to a doorway, now usually with a roof which may be separate or an extension of that of the main structure; if walls are included, a porch is said to be “vestibule-like”.

(2) An exterior roofed gallery, often partly enclosed; a veranda.

(3) As “the Porch”, the portico or stoa in the agora of ancient Athens, where the Stoic philosopher Zeno of Citium and his followers met.

(4) Applied loosely (often in commerce, especially the real estate business), similar structures such as porticos, balconies, decks, verandas and such.

(5) In aerospace engineering, the platform outside the external hatch of a spacecraft.

1250–1300: From the Middle English porche (covered entrance; roofed structure, usually open on the front and sides, before an entrance to a building), from the Old French porche (porch, vestibule), from the Latin porticus (covered gallery, covered walk between columns, arcade, portico, porch), from porta (city gate, gate; door, entrance), from the primitive Indo European root per- (to lead, pass over).  In the Old English the Latin form was borrowed as portic.  By the late fourteenth century, a porche was understood as a “covered walk or colonnade on the front or side of a building”; by the early 1830s it was used in the US for the structures described in the UK as verandas.  Porch and porchful are nouns, porchless, porchlike & porched are adjectives; the noun plural is porches.

Porch swingers.

Vice-Admiral William Raborn (1905-1990; Director of Central Intelligence, 1965-1966, left) and Lyndon Johnson (LBJ, 1908–1973; POTUS 1963-1969, right), sitting on porch swing on the porch of LBJ's boyhood home near Stonewall, Texas, 1965.  Admiral Raborn was a gallant sailor with a fine record but wholly was unsuited handling the politics demanded in the role of heading the CIA and served as the nation's chief spy for little more than a year.  If LBJ appears happy, it's likely because recently he'd been elected POTUS in one of the largest landslides recorded and the troubles caused by the war in Vietnam have yet to consume his presidency.

Some variants of porch are obvious: A “back porch” is a porch at the back of a structure (typically a house) while a “front porch” is at the front; any building with a porch may be described as “porched” (used usually as a modifier).  In architecture there are also what might be called “side porches” but the term is not in general use.  A structure is “porchless” if designed or built without a porch while an “outporch” is a now archaic term meaning “an exterior porch”; it’s of minor interest to historians of architecture because it suggests there was a time free-standing structures also were thought of as porches.  A “porchful” is “the quantity of stuff said to “fill a porch”, those items typically being “porch chairs” or “porch swing” (a seat with armrests and a back, built usually for two, and suspended from the ceiling with hooked chains (or cables) enabling it to rock back & forth.  Collectively such items could be styled “porch furniture” although “patio furniture”, “deck furniture” & “outdoor furniture are now in more common use.  All these pieces might be illuminated by a “porch light” (also as “porch-light” & “porch lamp”, a wall or ceiling-mounted light, often fitted with a protective grill).  Once such accessories have been placed, that constitutes one’s “porchscape” and although tables are not uncommon on larger porches, the term “porch table” seems not to be a thing.

A house with “wrap-around porch”, part of which (left) has been converted to a “sunporch” by the addition of glass panes.

The term “porchway” did not (as the name might suggest) describe an “extended or elongated porch” but was simply a synonym of porch; use is now thought archaic.  A “snow porch” was an enclosed but un-heated structure which was a feature in arctic areas or other places with very cold climates.  Snow porches were accessible from within a dwelling and typically used as storage for firewood and such, the advantage compared with an outside shed being those within didn’t have to walk outside in the cold to fetch a load.  Unlike a “sunroom” (a windowed room optimized for receiving natural light), a “sunporch” was a conventional porch to which windows (sometimes able to be opened) had been added.  In nautical use, a “wetporch” (also called a “moon pool”) was a feature in the hull of a vessel used for lowering equipment into the sea below.  Although used in a number of sub-surface environments and underwater habitats, the structures are most associated with off-shore mining and oil extraction, frequently seen on marine drilling platforms.

117 South Hervey Street, Hope, Hempstead County, Arkansas.

This is the house in which Bill Clinton (b 1946; POTUS 1993-2001) spent the first four years of his life.  In June 1997, it was opened to the public as President William Jefferson Clinton Birthplace Home National Historic Site which was a little opportunistic, his actual birth happening at Hope's now-demolished Julia Chester Hospital, the site now occupied by a funeral home.  The house's porch would be called a “front porch” and although when young Mr Clinton doubtless spent much time “on the porch”, later in life he didn't always “stay on the porch”.

A variant style was the stoop (raised open platform before the entrance of a house, approached by steps and thus neither a veranda nor a porch) and elements of the concept can be seen even in the dwellings uncovered in archaeological digs of prehistoric settlements but stoops seem first to have been so named in the mid eighteenth century to describe the feature in wooden houses in North America (including Canada which shared many of the building styles of the north-eastern US).  Stoop was from the Dutch stoep (flight of steps, doorstep, threshold), from the Middle Dutch, from Proto-Germanic stap- (step).  The Dutch form evolved in South African English as stoep, first recorded in 1797 although oral use may pre-date this.  Stoep was an element of the slur “stoep-sitter” which described a “habitually idle person who spends all day lounging on his stoep”.  Despite being a South African coining, it seems not to have been directly exclusively towards the non-white population, unlike the equivalent form from the US: “porch monkey” (a lazy black person characterized as idling away the hours sitting on a porch).  A modern coining was “porch pirate” (a criminal who practices “porch piracy”, stealing from porches packages delivered by a courier).  Although not a new class of crime, instances have soared with the increasing popularity of on-line shopping and the pattern seems mostly to be opportunistic; porch pirates driving around high-income neighborhoods and stealing whatever cartons are observed, a risky approach in the age of ubiquitous domestic CCTV systems.  However, law enforcement agencies have revealed their analysis indicates some porch piracy may be facilitated by “inside information” with porch pirates “tipped off” (by those somewhere in the supply chain) about desirable or high-value deliveries.

What used to be Standard Christian church architecture.  A narthex is a particular type of porch, many churches having a narthex and one or more porches. 

In church architecture, although Christian churches often had one or more porches, a special case was the narthex, an enclosed passage at the west end of a basilica or church, usually at right angles to the nave and located between the main entrance and the nave.  Theologically (and historically, thus socially), the significance of the narthex in many early Christian and Byzantine basilicas & churches was as well as being a conventional “lobby area”, it was place penitents were required to remain.  Although the archaeological record suggests there may have been some early churches with annexes or even small separate structures located nearby which fulfilled the latter function, narthexes seem quickly to have been integrated.  That means that structurally and architecturally, a narthex was part of the building but theologically was not, its purpose being to permit those not entitled to admission as part of the congregation (mostly catechumens and penitents) nevertheless to hear the service and (hopefully) be encouraged to reform their ways and pursue communion.  For ceremonies other than services, the narthex was otherwise a functional space, the church’s baptismal font often mounted there and in some traditions (both Eastern & Western) worshipers would sometimes anoint themselves and their children with a daub of holy water before stepping foot in the nave; some branches of the Orthodox Church use the narthex for funeral ceremonies.  There were also architectural variations in the early churches which persisted in larger building and cathedrals, the narthex divided in two, (1) an esonarthex (inner narthex) between the west wall and the body of the church proper, separated from the nave and aisles by a wall, trellis or some other means and (2) an external closed space, the exonarthex (outer narthex), a court in front of the church façade with a perimeter defined by on all sides by colonnades.

In the Western Church, reforms removed the requirement to exclude from services those who were not full members of the congregation which of course meant the narthex technically was rendered redundant.  However, the shape churches had assumed with a narthex included had become part of Church tradition so architects continued to include the space, both as part of the nave structure and something semi-separated.  They attracted a number of names, borrowed mostly from secular buildings including vestibule, porch, foyer, hallway, antechamber, anteroom, entrance, entry, entryway, gateway, hall, lobby, portal & portico, the choice dictated sometimes by local tradition, sometimes by the nature of construction and sometimes the choice seems to have been arbitrary.  In the Eastern Orthodox Church, the esonarthex and exonarthex retained distinct liturgical functions, some rituals terminating in the exonarthex while services still exclusively penitential services are usually chanted in the esonarthex.  In dialectal northern English, the casual term for the penitents forced to remain in the narthex was “the narts”.

A example of a portico: 1500 San Ysidro Drive, Beverly Hills, Los Angeles.  Lindsay Lohan livered here for a while during “troubled starlet” phase.

Because there are so many ways porchlike structures can be described, word nerds with a fondness for architecture do like to correct the linguistically sloppy.  In a diary note of 28 June, 1954, documenting an evening in the British Embassy in Washington DC, Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) doctor (Lord Moran (Charles Wilson, 1882-1977; president of the Royal College of Physicians 1941-1949, personal physician to Winston Churchill 1940-1965) recorded telling his patient: “I hope you did not get cold sitting on the balcony in the chill night air.”  “Portico, not balcony, Charles.” he was corrected with a “mischievous smile”.

Porte-cochère of the Jing An Shangri-La Hotel, Shanghai, PRC.  This porte-cochère features what may be the ultimate porch light.  Such lighting structures have been made possible by LED (light emitting diode) technology; before LED's such a thing would have been too maintenance-intensive because of the limited life of bulbs or tubes. 

If a portico sits above a space where vehicles draw up for passengers to alight it becomes a porte-cochère, something now most associated with hotels or the forecourts of commercial buildings.  If a walkway is of any length with a roof supported by rows of pillars, that is a colonnade.  The car is a Mercedes-Benz S-Class (W221, 2005-2013, specifically, a “facelift” version (2009-2013)).  A special version of the W221 (S 300 L) was produced for markets in the Far East which combined the LWB (long wheelbase) platform with the 3.0 litre (183 cubic inch) V6; it was essentially a LWB version of the S 280 (which also, despite the name used the 3.0 V6) sold in many other markets.  The S300 L was produced for the hotel trade and other operators of limousines who didn't want either thirsty V8s or V12s or the less refined diesels.

Lindsay Lohan on a balcony.  Although in general use the terms for such structures are applied loosely, in architecture, a balcony is accessible structure extending from a building and without roof.  Even if a balcony party is covered by a small eave, it is still not a porch.

A portico is best described as an “architectural porch leading to the entrance of a building” so not exactly a “big porch” although most tend to be large scale.  A noted feature of the buildings of Antiquity, a portico is defined by having a roof structure atop a walkway and although many architecture guides insist this must be supported by supported or enclosed within walls, a roof protruding from a building with no such ground-based anchorage (a favourite trick of architects in the mid-twentieth century) can be thought a portico if there’s some sort of walkway beneath.  The essential feature is the provision of shelter from the elements.  Those seeking a bit of visual grandeur (not only the McMansion crew) sometimes will add a pediment (a triangular upper part) atop but architects caution this can look absurd or pretentious on smaller structures because the sense of proportion works best at scale.

The colloquial phrase “hard dog to keep on the porch” is a lament used (perhaps often resignedly) by women of their husband’s or boyfriend’s chronic infidelity, describing men who are unfaithful and generally “difficult to keep an eye on.”  Although long in idiomatic use in the Southern US, in 1999 it came to wider attention when used by crooked Hillary Clinton of her husband, serial philander Bill Clinton.  Crooked Hillary must have picked up the expression while living in Arkansas; she began her ascent of the political and financial ladder by marrying Bill Clinton and with every election of him there as attorney-general (1977-1979) or governor (1979-1981 & 1983-1992), voters received a free copy of crooked Hillary.  When he became POTUS, she remained part of the package as FLOTUS 1993-2001, the consensus among political scientists that “he’d never have made it without her and vice-versa”.  Wives often of course do sometimes leave husbands who refuse to “stay on the porch” but crooked Hillary stayed and that was a defensible decision because, like many transactional relationships, the choice of “stay or go” is a thing of cost-benefit analysis; in a marriage, like most of life, for everything you do there’s a price to be paid.  

Problem-solver crooked Hillary finds a solution.

Crooked Hillary Clinton (b 1947; FLOTUS 1993-2001, far left), Chelsea Clinton (b 1980; FDOTUS 1993-2001, centre left), Bill Clinton, centre right) and Buddy (1997-2002; FD²OTUS 1997-2001, far right), strolling over the White House lawn, prior to a two-week vacation at Martha's Vineyard, Massachusetts, 18 August 1998.  Unfortunately, crooked Hillary's expectation she'd found a companion loyal enough to “stay on the porch” wasn't realized, Buddy killed in a road accident outside the Clintons' home in Chappaqua, New York after running off to chase a car (though the vehicle wasn't one of the rare Monica 560s).  Whether to this day crooked Hillary blames her husband for “giving Buddy ideas” isn't known but certainly, he set the dog a bad example. 

What Can I Say (1983), original vinyl pressing by Gail Davies.  Record store staff weren’t always fastidious when applying the adhesive promotional stickers.

South of the Mason-Dixon Line, the expression must also have had some currency in the form “hard dog to keep under the porch” which indicates, at least in some cases or places, the particular significance of the architectural space was roof rather than floor.  The C&W (Country & Western) song You're a Hard Dog (To Keep Under the Porch) was co-written by Susanna Clark (1939–2012) and the extraordinarily prolific (credited with over 4000 C&W songs) Harlan Howard (1927-2002); it was first recorded by Gail Davies (b 1948) and released on What Can I Say (1983), her fifth studio album (a question mark not used in the album’s title).

Porch joke

An unemployed man went door-to-door, seeking jobs.  Impressed by the work-ethic, after agreeing an hourly rate, one resident handed him a brush and two large cans of green house-paint, telling him: “You can go and paint the porch out back.”  Three hours later the man returned and said: “I done finished the painting mister and I done a good job but I swear to you sir, that ain’t no Porsh, it be a Ferrari.”  In the original German, Porsche is pronounced with two syllables (Paw-shuh), not the sometimes heard, single syllable Porsh.  In German, the final “e” is pronounced as a short uh.

Some paint required: 1954 Ferrari 500 Mondial, as sold (top left) and on-track in period (top right), a fire-damaged 1972 Dino 246 GT, by Ferrari (bottom left) and a 1972 Dino 246 GT in Medium Green Metallizzato over Nero leather (bottom right).  It's believed the factory finished only 21 of the 2,295 246 GTs coupés or 1,274 246 GTS spyders (targas) in Medium Green Metallizzato but another shade of green, Verde Medio Nijinsky, was rarer still, only three of those leaving the line.  The fire-damaged Dino was advertised for sale at US$129,500 and was sold although the price paid was not disclosed.  The wrecked 500 Mondial (the second built and one of 13 examples with Pininfarina spider coachwork) at auction in August 2023 realized US$1.875 million.  It has yet to resurface, restored or otherwise.

A classic Queenslander with the porches the locals tend to call verandas.  Many Queenslanders were built on stilts: (1) to encourage natural cooling, (2) as a form of flood mitigation, (3) to facilitate easier pest and termite control and (4) to make hilly sites adaptable to house construction.

The term “vernacular architecture” entered the jargon of the profession in 1964 after being coined by Austrian-born US architect Bernard Rudofsky (1905–1988).  It describes indigenous designs or methods of construction that evolved organically to suit local climates, available construction materials, social traditions and specific human needs.  In Queensland, Australia, the signature “vernacular architecture” was and remains the “Queenslander” although they’re less common than in their heyday.  In its classic form, a Queenslander can be imagined as a “house with a wrap-around porch” although the local term has long been “veranda”.  At scale, the style seems to have emerged in the 1840s as the optimal way, for a given footprint, to maximize air-flow and reduce internal temperatures, things of consequence in the sub-tropics and, in the age before electricity (let alone air-conditioning) much appreciated by British & European migrants from more temperate, less humid regions.  Much of Queensland also was subject to hard rain and the verandas provided expansive living, eating and even sleeping spaces which could be used rain, hail or shine.  Snow and ice rarely was an issue.

The Erechtheion and the Caryatid Porch

The Erechtheion on the Acropolis, Athens, Greece.

One of the world’s most famous porches is the most striking feature of the Erechtheion (from the Ancient Greek Ἐρέχθειον (Erékhtheion)), an Ancient Greek Ionic temple-telesterion on the north side of the Acropolis, dedicated to the goddess Athena.  Built late in the fifth century BC, the Erechtheion was one of the first major projects following the devastation of the Greco-Persian Wars, the re-building of the Acropolis thus vested with all the symbolic ambition of a “civilization reborn”.  Given that, while the mathematically precise lines of the Parthenon impart a projection of order, rationality, and imperial confidence, the Erechtheion seems architecturally anarchic but it too was a piece of messaging, preserving ancient, sacred traditions within the new Classical architectural.  Unlike so many of the neat, consistent, often symmetrical structures which have survived from Antiquity, the Erechtheion is an architectural outlier because the design needed simultaneously to solve several political, religious and topographical problems.  Even today, it would be a challenge on the site to fulfil the demands while achieving the symmetrical perfection normally associated with Classical Greek temples.  For those reasons, anyone undertaking a tour of Roman and Greek ruins would, on first sight, find the Erechtheion startling, the look fragmented and seemingly so improvised many might assume additions have over the years been “tacked-on”.  The irregularity was deliberate, the location not being dedicated to a single deity; as well as honoring King Erechtheus, the architects were compelled to incorporate several ancient cult sites and sacred objects associated with Athena, Poseidon, and a grab-bag of local heroes and ancestral cults.

From the right angle, on the right day the Erechtheion can make a memorable photograph.

Mostly though, despite the name, the myth most celebrated was the legend of the site being the place where Athena and Poseidon competed for patronage of Athens, dedicated cultists holding the soil contained physical remnants of the epic contest including a sacred salt-water spring, Poseidon’s trident mark etched in the rock and Athena’s olive tree.  Because these relics of the past were in architecturally inconvenient places, the structure of the Erechtheion had to be “built around them”, thus precluding the simple rectangular floor plan and associated motifs which are such a marker of the temples from Antiquity.  The topography was also significant, the Acropolis rock beneath sloping sharply, meaning the surface was uneven.  As a piece of civil engineering this could of course have been levelled (if one had enough time and slaves, mountains could be moved) but that would have disturbed the relics so the work proceeded on what was a most irregular surface.  That made construction more of a challenge but did result in one of Antiquity’s most striking temples, the east and west sides at different heights, the interior chambers located on floors and varied levels and porches are placed asymmetrically, one consequence being it emerging as a complex of interconnected sanctuaries rather than the more familiar, single unified hall.

Within are several shrines, the eastern section dedicated to Athena Polias (Athena of the City), while the western portions were associated with Poseidon-Erechtheus and hero cults (best thought of as “best supporting actors” in Academy Award (Oscar) terms) meaning the entrances and their associated porches and portici served different ritual functions.  Although the layout and form were dictated by circumstances, in many ways, what was done proved a harbinger for much of public architecture in the centuries to come as the shape of “multi-function” buildings began increasingly to include physical segregation between spaces in both the horizontal and vertical with separate provisions for ingress and egress.  So while not “geometrically pure” in the Greek way, there’s an organic charm to the Erechtheion although Athenian citizens upon a first sight must have thought it peculiar or even weird architecture; the “shock of the new” is not unique to modernity.

The Caryatid Porch, the Porch of the Maidens.

The structure’s most famous and oft-photographed feature is the south porch, supported by a half dozen sculpted female figures: the Caryatids.  Caryatids was from the Middle French cariatide, from the Latin caryatides, from the Ancient Greek Καρυάτιδες (Karuátides), the noun plural of Καρυᾶτις (Karuâtis) (a priestess of Artemis, female figures used as bearing-shafts), from καρυατίζω (karuatízō) (dance the Karyatid festival dance) from Καρύαι (Karúai) (a town in Laconia with a temple of Artemis and the site of festivals in her honor).  The orthodox etymology is disputed by some scholars but the literal translation of karyatides is “maidens of Karyai” (an ancient Peloponnese settlement) and the young ladies from there were legendarily beautiful & healthy (and thus ideal “breeding stock”, good genes then as sought in mothers as they were in livestock).  In the language of architecture, caryatids were sculpted female figures used as supports in the manner of a column or pillar.  By necessity of physics, most caryatids supported the entablature (all of that part of a classical temple above the capitals of the columns; includes the architrave, frieze, and cornice but not the roof) on the head rather than the raised arms often seen in free-standing statutes, this done for reasons of structural integrity rather than aesthetics although it was a nod also to the notion of the girls of Karyai often being depicted as a canephora (basket-bearer), carrying to feasts of the goddesses Athena and Artemis fruits, nuts or sacred objects in woven cane baskets they placed on their heads.

The Parthenon on the Acropolis, Athens, Greece.

The Parthenon is the classic example of the Greek temple and more representative of the type than the Erechtheion.  It was proto-second wave feminist comrade Chairman Mao (Mao Zedong 1893–1976; chairman of the CCP (Chinese Communist Party) 1949-1976) who reminded Chinese men “Women hold up half the sky” although he made the famous remark in 1968 at the height of the Cultural Revolution (1966-1976) which makes for an amusing historical juxtaposition.  Still, it does suggest that even if contemporary Athenians might have thought the Erechtheion a bit weird, the sight of a half-dozen young ladies holding up a roof built by a culture which was patriarchal (as was then the way) would have pleased the comrade Chairman who’d have felt assured the architects were good Maoists, the PRC’s (People’s Republic of China) first constitution (1954) implying gender equality in Article 85 (Citizens of the People's Republic of China are equal before the law) and made explicit in Article 86 (Citizens of the People's Republic of China are equal before the law) & Article 96 (Women in the People's Republic of China enjoy equal rights with men in all spheres of political, economic, cultural, social and domestic life).  Reading the PRC’s 1954 constitution, it clear the place was as much as a paradise for citizens as the Soviet Union must have been based on comrade Stalin’s (1878-1953; Soviet leader 1924-1953) 1936 constitution although in Article 86 of the PRC’s document it was mentioned rights could be denied to those the state declared “insane”, a clause which proved handy over the years, as did a similar provision in the USSR.

The Parthenon, Centennial Park, Nashville, Tennessee.

Designed by architect William Crawford Smith (1837–1899), the Parthenon which stands in Centennial Park, Nashville, Tennessee, was built in 1897 as part of the Tennessee Centennial Exposition.  A full-scale reproduction of the original, it's now an art museum and in the Treasury Room are displayed plaster replicas of the Parthenon Marbles, cast from the original sculptures.  In the nineteenth century, Nashville was one of a number of cities around the world often styled "the Athens of the South" and this doubtless had some influence on the choice of the building as the exposition's centrepiece but while some of the other structures erected for the event were in the style of buildings from antiquity, the Parthenon was the only one to use exact dimensions.  The 1897 structure was intended to last only for the duration of the exposition and was thus built with plaster, wood & brick but such was the local support for its retention it was left standing, soon beginning to deteriorate.  By 1920 however it was a noted tourist attraction and had become accepted as a feature of the city so, on the same foundations, it was rebuilt in concrete, the project completed in 1931.  Concrete however doesn't possess the same qualities of durability as granite and marble so for the replica to maintain its appearance and structural integrity, progressive replacements of components will be required, engineers noting the essentially modular nature of the construction means it may never need wholly to be re-built.  If it endures long enough, it may end up as something of a Ship of Theseus.

The new headquarters of the state media’s China Daily during construction.  When finished if looked less confronting but one can see why the President Xi knew there had to be a good, hard crackdown on “weird architecture” being erected.

Much in the PRC has of course changed since comrade Chairman Mao’s time although gender equality remains constitutionally entrenched and that no women ever have made it to the Politburo’s ruling Central Committee may simply reflect them not trying hard enough, after all, during all those decades the One-Child Policy (1980-2016) was in effect, it’s not as if they could complain about the demands on their time made by raising a large family.  Still, the spirit of “Women hold up half the sky” must remain current thought in Beijing but whether President Xi Jinping (b 1953; General Secretary of the CCP & paramount leader of the PRC since 2012) would have approved of either the maidens of the Caryatid Porch "holding up all the roof" or the Erechtheion’s many other architectural idiosyncrasies may be doubtful.  As early as 2014, not best pleased by the stylistic exuberance seen in China's recent skyscrapers, Mr Xi called for an end to what he called “weird architecture”, telling planners buildings should be “suitable, economic, green and pleasing to the eye” rather than “oversized, xenocentric & weird”.  It might be concluded that while he’d have admired the elegant simplicity of the lines of the Parthenon, Mr Xi would have used of the Erechtheion the same critique he may (in words echoing an earlier critic of aesthetics) have levelled at what he was seeing on the Beijing skyline: “muddle, chaotic, dissonant, confused and intentionally ugly”.  China’s architects he may have accused of building stuff that was “weird” but, well-skilled at reading between the CCP's lines, they’d have understood they’d just been labeled “formalists”.  Carefully, they took note.

Now replicas but, thousands of years on, still doing the job.

Although at the time the caryatids were a highly unconventional addition to a major temple, as an architectural motif, they were not unique as replacements for columns or pillars, the later male versions being the telamon or atlas; unlike the caryatids, the male analogues sometimes were carved on a vast scale.  Nor was the structural technique only anthropomorphic, roofs sometimes supported by renderings in the shape of swords, serpents, fish or other wildlife although what some Instagrammers may not realize is the figures today dutifully holding up the roof of the Erechtheion’s Caryatid Porch are immaculately rendered reproductions, the originals safely preserved as displays in the Acropolis Museum except for one which sits in the British Museum.  That one was “obtained” by Lord Elgin (1766–1841) during his expeditions to Greece between 1800-1803 when he “purchased” (disputed by the government of Greece which suggests something like “plundered”) what came to be known as the “Elgin Marbles”.

Pamphlet

Pamphlet (pronounced pam-flit)

(1) A complete publication, of undefined length with fewer pages than the shortest books (typically, 10-40 pages) and usually stitched or stapled with a paper or soft-cardboard cover (although the very early pamphlets tended to be unbound).

(2) A short treatise or essay, generally a controversial tract on some subject of contemporary interest, historically most associated with a political position.

(3) A kind of precursor newspaper containing literary compositions, advertisements and news (archaic).

(4) A brief handwritten work (obsolete) except in some university clubs and societies.

(5) To print (always rare and now obsolete) or distribute pamphlets (obsolete).

1375–1425: From the late Middle English pamphlet & pamphilet, from the earlier pamflet (brief written text; poem, tract, small book), from the Middle French pamphilet (influenced by the Anglo-Latin pamfletus, panfletus & paunflettus (short written text), a syncopated variant of Pamphiletus, diminutive of the twelfth century Medieval Latin Pamphilus, the short form of Pamphilus, seu de Amore (about love), a brief Latin erotic poem (Pamphilus the protagonist) that was popular and widely copied in the Middle Ages (it inspired also a number of comedies for the stage).  The name came from the Ancient Greek Πάμφιλος (Pámphilos), literally “beloved by all”), the construct being pan- (all) + philos (loving, dear).  Because the poems and dramatic works were issued in the short, easily carried format ideally suited to political or other statements, the widely circulated pamphlets lent their name to the whole phenomenon which, as a form of distribution can be imagined as the tweets or TikTok clips of their time.

The meaning once so associated with the word (brief work dealing with questions of current interest; short treatise or essay, generally controversial, on some topical subject) dates from the late sixteenth century, a time when for social and technological reasons, such publications became suddenly popular.  The noun pamphleteer (a writer of pamphlets) emerged in the 1640s and was applied even to activists who merely supported what was advocated, regardless of their involvement in distribution.  From that noun, by the 1690s, came the verb, used in the sense of “to write and issue pamphlets”.  The spellings pamphlette & pamphleter are functionally extinct.  The word pamphlet was adopted unchanged in French, German and Italian while in Spanish the form was Spanish: panfleto and in Portuguese panfleto.  Pamphlet, pamphleteering & pamphleteer are nouns & verbs, pamphletry & pamphleting are nouns, verb & adjective, pamphletful & pamphletism are nouns, pamphleteered & pamphletize, pamphletizes & pamphletizing are verbs, pamphletary & pamphletic are adjectives and pamphletwise is an adverb; the noun plural is pamphlets (pamphleteers has become rare since the predominant meaning shift from polemics to information although some political scientists are fond).

Areopagitica; A speech of Mr. John Milton for the Liberty of Unlicenc'd Printing, to the Parlament of England (1644).  A slim work of 30 pages, long titles were then a thing for pamphlets.  Areopagitica (the title references both the democratic traditions of Ancient Greece and the words of Saint Paul in the New Testaments Book of Acts (17:18-34)) was written in prose and was one of the more influential pamphlets extolling the virtues of the principle of freedom of speech and expression.

The pamphlet was the platform of choice for many writers noted for the vigor of their religious or political views including Sir Thomas More (1478–1535), William Tyndale (circa 1494–1536), Gerrard Winstanley (circa 1609–1676), John Milton (1608–1674), Daniel Defoe (circa 1660–1731), Thomas Dekker (circa 1572–1632), Jonathan Swift (1667–1745), Percy Bysshe Shelley (1792–1822), and the many nineteenth century Chartists.  In this form, it was in England the pamphlet first flourished because unlike in much of Europe, censorship by the state was less restrictive and the power of the churches diminished.  Still, authors did need to be careful and after making the mistake of travelling to Europe where priests still held sway, Tyndale was convicted of heresy and strangled while tied to the stake, actually a merciful act because his body was burned only after death.  In France, the turbulent years of revolutions, empire and wars (1789-1848) were also the “pamphlet decades”, the streets a “battleground of ideas” as well as barricades and bayonets.

The Federalist Papers (Signet Classics edition, 2003) with an introduction, textual notes and a select bibliography by US political scientist Charles R. Kesler (b 1956); since 1788, the book has never been out-of-print.  As well as the obvious importance as a historic document, the contents are of interest if contrasted in content and breadth of ambition with current political discourse.

Among the most famous pamphlets are a few dozen which are remembered not in their original format but as the compilation into which they were assembled for publication the book The Federalist Papers (1788).  The Federalist Papers were literally that, 85 tracts written by Alexander Hamilton (circa 1756-1804), James Madison (1751-1836) and John Jay (1745-1829) and simultaneously in 1787-1788 published in New York newspapers and issued as pamphlets under the pseudonym “Publius”.  The purpose was to encourage ratification of the new US Constitution which had emerged from the Federal Convention in September 1787 and although knowledge of the identity of the authors was widespread, the authors chose “Publius” in a nod to Publius Valerius Publicola, one of the founders of the ancient Roman Republic.  What the pamphleteers wanted was “endorsement by association”; because Publicola translated as “friend of the people” the notion was to link their arguments with republican virtue and the protection of the people from monarchical despotism.

An edition of Some reflections on a pamphlet lately publish'd, entituled, An argument shewing that a standing army is inconsistent with a free government (1697) by Daniel Defoe.

Many of Defoe's pamphlets were not at the time attributed to him although than didn't save him from spending three days in the pillory after political power in the country suddenly shifted.  Nor were most of his novels originally published under his name.  In early eighteenth century England, anonymity was common for those writing novels because prose fiction had neither become “respectable” or solidified as a clearly labeled genre, the objection being the stuff simply wasn’t “true”.  That’s why works like Robinson Crusoe (1719) were marketed as “histories” or “lives”, anonymity helping to sustain the illusion the text was genuine testimony rather than invention.

Meaning shifts in English are not uncommon but the semantic shift of “pamphlet” was an example of a process in which there was first a broadening of use followed by something of a drift rather than a simple replacement. In terms of content, the original sense (which flourished between the sixteenth and eighteenth centuries) had nothing to do with the source of the name which came from a Latin love poem which remained popular in the late medieval & early modern period.  Although there were a handful of examples of Pamphilus, seu de Amore which had been “embellished and extended” by opportunist authors, almost all versions were distributed as folios of a few pages and because this length was ideal for presenting political or theological polemics to a public unlikely to read (and, importantly, pay for) full-length books on the topics, these came to be known as “pamphlets” and those writing the overwhelmingly religious and political tracts were thus pamphleteers.  Until well into the eighteenth century, the word “pamphlet” was used for no other purpose than this canonical historical sense but in the 1800s a noticeable broadening happened in the UK which historians link with (1) the economies of scale offered by improvement in industrial printing, (2) rising literacy levels (3) a heightened interest in political matters as a consequence of the franchise being extended by the Reform Acts (1832, 1867 & 1884), (4) a splintering of various religious denominations and (5) the reduction in the cost of distribution (the extension of road and rail systems).

Pamphlet dealing with STIs (sexually transmitted infections) which used to be called STDs (sexually transmitted diseases) or VD (venereal disease).  Note the reassuring pastel hues.

While the interaction of all these forces meant there were more political and religious tracts (ironically, at a time when matters concerning the latter were becoming less controversial), the short, digestible form of the cheaply-produced pamphlet came to have great appeal in commerce so the term came to be used of just about any small, free booklet.  In an indication that while the means of distribution have changed, the strategy has not, the folk paid a tiny sum to stand on the platforms of railway stations and hand out pamphlets to commuters were fulfilling the same task as the algorithms used to deliver advertising to inboxes and web-pages.  Really, only the targeting has much improved but linguistically, this was the crucial shift; from content-focused to format-defined.  Over time, the proliferation of product announcements, catalogues, and advertising subsumed the original meaning but despite that, many etymologists seem to suggest the association of “pamphlets” with “advertising” didn’t become prevalent until the early twentieth century.

What modern targeted-marketing made an effected tool was the “virtual pamphlet” delivered by companies to digital inboxes of all sorts.  What lands in the inbox of one user will have content optimized for what that user’s history suggests will most likely provoke engagement (and hopefully sell stuff) while the user sitting in the adjacent cubicle might receive something with different content.  In the pre-modern days of printed pamphlets, it was a one-size-fits-all approach although even then a primitive form of targeting was possible; the pamphlets a manufacturer might place in a shop selling women’s shoes would likely be different from the stack in the men’s store.  However, as technology improved and costs further fell (two symbiotic forces) the forms of the printed ephemera of commerce proliferated and the documents became variously smaller, larger, thicker, slimmer, glossier and more colourful which demanded a new descriptive language, thus the emergence or re-purposing of “posters”, “catalogues”, “flyers”, “handbills”, “booklets”, “brochures”, “bulletins”, “folders”, “handouts”, “handbills” and “leaflets”.  With this new generation of forms, the idea of the “tract” which was once synonymous with “pamphlet” became separated and restricted to those documents which were still polemics on religion, politics, policy or some other topical matter.  Pamphlet thus didn’t until later become associated with commercial advertising with “brochure” or “catalogue” used for the more polished publications with the highest production values (indeed, auction houses handling high-priced collectables routinely charge for their glossy catalogues) while “leaflet”, “handbill”, “flyer” and such was used of simpler, often single-sheet and sometimes monochrome.  All this meant by the early twentieth century pamphlet had lost the “exclusivity of seriousness”, something exemplified by a heritage running from Jonathan Swift to The Federalist Papers.

Ocala Plastic Surgery and the Wuxi Sweet Fastener Company both sell solutions to problems but just as their products differ, so do the dynamics of their pamphlets.  Whether pamphlet, catalogue, poster or whatever, content can to some extent dictate form and method.  Ocala Plastic Surgery distributes brochures which not only are information-dense about the range of services offered but also includes visual content designed to entice; even the color choices are part of the messaging.  By contract, the Wuxi Sweet Fastener Company is really providing a list of products and specifications with the photography not at all artistic but most informative.  Not being in markets like Victoria's Secrets or Ocala Plastic Surgery, the Wuxi Sweet Fastener Company uses mostly functional black text on a white background with the odd splash of color there just to draw the eye to a corporate logo or heading.

So the word “pamphlet” became “neutral” because it came to describe a printed format with no implication of content, modern pamphlets typically either instructional, containing information or advertising.  That doesn’t mean there are no longer printed documents described as “political pamphlets” but those which still appear in letter-boxes around election time are better thought of as flyers, usually with a photograph of a smiling candidate and the odd TWS (three word slogan).  The content of pamphlets of the type widely circulated centuries ago has now been relegated to essays published in specialized periodicals and for these “long-form” pieces, readers of course have to pay for the privilege.  In that sense, the “pamphlet” is a historic relic sometimes seen in literary use although, curiously, in political science, politicians with a habit of writing pieces beyond a TWS are still sometimes dubbed “pamphleteers”.  One crew which still occasionally hands outs longer tracts in the style of the old religious pamphlets is the Jehovah's Witnesses but they’re something of a rarity, even a dedicated lot like the Falun Gong prone to modernist brevity.  That leaves some other terms to be described:

Tract: A doctrinal or moral argument in small format, a tract now is understood as a (relatively) short written work advancing a specific doctrine or moral argument.  Whether this is in a simple, accessible form or a dense piece littered with jargon likely to be understood only by other specialists in the field is determined not only by the subject but also the place of publication.  A tract discussing troubles in the Middle East will be different in form depending on whether it appears in a tabloid newspaper or a journal like Foreign Affairs, and that’s one aspect of what Marshall McLuhan (1911-1980) explained as “…the medium is the message…” in Understanding Media: The Extensions of Man (1964).

Broadsheet: Most associated with the now mostly extinct large-form newspaper, the term “broadsheet was used to describe a large-format single sheet for public display.  A broadsheet (broadside also used) could be similar in size to a “poster” and was also a large sheet of paper (or cardboard or other flat surface), printed on one side and designed to be posting in some public place affording wide visibility.  Broadsheets often were used for announcements, news or proclamations by governments and often featured a mix of bold and dense text, woodcut illustrations once a popular inclusion.  The information could include public notices (executions, laws, events, rewards offered for this and that).

Poster for French market release of The Canyons (2013). 

Poster: Although often thought a twentieth century form, the poster is an ancient medium and definitionally it now differs from a broadsheet in that it seeks to convey a message with the use of image rather than text.  Additionally, when text does appear on a poster (and most do include some), especially in the larger formats, it’s often in a stylized form or a typeface which is obviously “artistic”.  The poster is a practical example of the adage “a picture is worth a thousand words” and there have been some memorable eras in posters as graphic art in the twentieth century assumed a previously denied respectability.  In part this was due to the new movements in art (futurism, orphism, cubism etc) being ideally suited to the poster's traditional rectangular aspect but the finest in the genre were probably those in the traditions of art deco, pop art and psychedelia.  Posters, although two-dimensional and static, remain popular appear to have weathered the onset of digital (and may even have benefited from the technology) and it seems likely AI (artificial intelligence) will also be adapted.

Circular: A circular is a document periodically distributed to a targeted, defined audience.  There is no one definition of what a circular looks like, it may be brief or long and come in a variety of (usually smallish) sizes but its core purpose tends to be  the dissemination of informational deemed to be of interest to the audience (or, at least, that in which it’s thought they should be interested).  The classic circulars are now those used for institutional communication (churches great users of the concept).

Victoria’s Secrets catalogue which, on the internet, works as a kind of combination of advertising copy and interactive database.

Catalogue: Catalogues have a long history in modern commerce and the model used by Amazon and such is exactly the same as the old “mail order catalogues” which in the nineteenth century the Americans perfected as a means of distributing goods (via the US Mail) over vast distances.  What has changed is the immediacy; while something ordered through Amazon can land on one’s porch within 24 hours, goods ordered from a mail-order catalogue might not be seen for weeks.  Still, the principle remains the same.  A catalogue is understood as a list of products and that may be as simple as pages of text or accompanied by lavish and tempting illustrations.

Brochure: A brochure is a “puff-piece” and a kind of advertising pamphlet.  A brochure may focus on a single product, a number of products or a manufacturer’s entire range.  Accordingly, a brochure may be a single page or a longer document which is distinguished from a catalogue only in the level of detail tending to be greater.

1961 Ford Galaxie Starliner (left) & 1962 Galaxie with “distinguished hardtop styling” (aka “boxtop”, right)

There are even “fake brochures”.  The aerodynamic qualities the 1960-1961 Ford Galaxie Starliner, possessed by virtue of its gently sloping rear roof-line, generated both speed and stability on the NASCAR (National Association of Stock Car Auto Racing) ovals; that made it a successful race-car but in the showrooms, after some early enthusiasm, sales dropped so it was replaced in 1962 with an implementation of the “formal” style which had been so well-received when used on the Thunderbird.  As the marketing department predicted (or, more correctly, worked out from the results of their focus-group sessions), what they called “distinguished hardtop styling” proved more commercially palatable but while customers may have been seduced, the physics of fluid dynamics didn’t change and the “buffeting” induced at speeds above 140 mph (225 km/h) limited performance, adversely affected straight-line stability (especially when in close proximity to other cars); it also increased fuel consumption, in distance racing especially, something as significant as weight, speed and power.  What the “distinguished hardtop styling” had done was make the Galaxie less competitive on the circuits, the loss of up to 3 mph (5 km/h) in top speed the difference being winning and losing; putting on the lipstick had produced a pig.

Beware of imitations: Images from Ford's 1962 Galaxie Starlift “brochure” which didn't fool the NASCAR scrutineers. 

Quickly to regain the lost aerodynamic advantage, Ford fabricated a handful of detachable fibreglass hard-tops which could be “bolted on”, essentially transforming a Galaxie convertible back into something as slippery (and even a little lighter) as the previous Starliner.  Having no intention of incurring the expense of designing and engineering them to an acceptable consumer standard (which they knew few anyway would buy) Ford simply gave the hand-made plastic roof the name “Starlift”, allocated a part-number and even mocked-up a brochure for NASCAR's officials to read.  Although on paper it appeared a FADC (factory-authorized dealer accessory) like any other (floor-mats, mud flaps etc), an inspection of the device revealed it was obviously phoney, the rear passenger glass on each side not fitting the sloping C-pillar, demanding the use of a pair of tacked-on plastic fillers to close the gap and it was obvious the thing wasn’t close to being waterproof.  Although prepared to turn a blind eye when it suited them, NASCAR thought all this beyond the pale and outlawed the scam.

Triumph Stag magazine advertising: Although conforming to the general specifications of a “flyer” (one page, single side printing, single purpose theme), magazine advertising tended to use the style and techniques of brochures, some would classify this as a “brochure” because of the shared design language.  Because of constraints of space, such advertising usually didn’t contain the wealth of technical details typically were included in catalogues.

Political campaign flyers: Physical copies printed for crooked Hillary Clinton’s (b 1947; US secretary of state 2009-2013) campaign in the New Hampshire Primary seeking the Democratic Party’s nomination for the 2008 US presidential election (left) and a digital template for those supporting Donald Trump (b 1946; POTUS 2017-2021 and since 2025) in the 2024 US presidential election.  Crooked Hillary’s flyer was distributed by her campaign team; the Trump material was hosted by various Republican-aligned PACs (political action committees).

Flyer, handbill & leaflet: Whether in form or content a flyer, handbill or leaflet differ really doesn’t matter and the three terms are used interchangeably, the choice a function of local practice.  All three imply something small, cheap and “handed-out” (often in the literal sense of someone standing on a street-corner) for some limited, specific purpose (such as a new sushi bar opening around the corner).  The small leaflets came to be known as flyers (the original term in late 1880s US use was “fly-sheet”) on the notion of “made to be scattered around” (ie, the image of stuff “flying around”).  Prior to “flyer” catching on, such papers were called “hand-bills”, that term based on “billboards” (large, poster sized displays) so a handbill was “a bill conveniently held in the hand”.