Column

Column (pronounced kol-uhm)

(1) In architecture, a rigid, relatively slender, upright support, composed usually of relatively few pieces.

(2) A decorative pillar, most often associated with the classical architecture of antiquity, composed of stone and typically having a cylindrical or polygonal shaft with a capital and usually a base.

(3) Any column-like object, mass, or formation.

(4) A vertical row or list.

(5) A vertical arrangement on a page of horizontal lines of type, usually typographically justified.

(6) A regular feature or series of articles in a newspaper, magazine, or the like, usually having a readily identifiable heading and the byline; often related to a single subject or theme

(7) A long, narrow formation of troops in which there are more members in line in the direction of movement than at right angles to the direction.  A column one wide is said to be in single-file.

(8) A formation of ships in single file (largely archaic).

(9) In botany, a column-like structure in an orchid flower, composed of the united stamens and style.

(10) In anatomy or zoology, any of various tubular or pillar-like supporting structures in the body, such as the spinal column, each generally having a single tissue origin and function.

(11) In the design of accounting ledgers or computer-based spreadsheets, the vertical array of data (contrast with the row; the horizontal array).

(12) In chemistry, an object used to separate the different components of a liquid or to purify chemical compounds.

(13) As the fifth column (quinta columna), a group of people which clandestinely undermines a larger group, such as a nation, to which it is expected to be loyal.

1400–1450: From the late Middle English columne, columpne & columpe, from the Old French columne, from the Latin columna (column, pillar, post), the construct being colum(e)n (peak) + a (creating the feminine form).  Column replaced the Late Middle English colompne, also a Latin derivation and borrowed from the Anglo-French.  The Latin columna was akin to collis (a hill) & celsus (high), both likely derived from the Ancient Greek κολοφών (kolophṓn), (top, summit).  Ultimate root was probably the Primitive European kel (to project).  The sense of "matter written for a newspaper" dates from 1785; that of the “fifth column” is from 1936.  The most common derived forms are the adjectives columnar, columned or columnated.  The first commercially successful spreadsheet was VisiCalc (1979), Lotus 1-2-3 following in 1983 and Microsoft Excel in 1985; built with columns and rows, the spreadsheet was instantly successful in translating the physical ledger into digital form and is considered the "killer app" which legitimized the use of personal computers in business.

The Fifth Column

A fifth column is group of people who undermine the security of the state in which they’re living, in support of an enemy force, historically as a prelude to invasion.  The more modern and still current variation is the sleeper-cell, individuals or even families integrated into foreign populations where they lie dormant, awaiting activation.  There’s no doubt the origins of the phrase “fifth column” can be traced to the Spanish Civil War (1936-1939) but, like many things from those years, the details are contested.  The first recorded instance was in a telegram, sent on 30 September 1936 by a German diplomat to the Foreign Ministry in Berlin reporting a "supposed statement” by the nationalist leader General Franco (Generalissimo Francisco Franco (1892–1975; Caudillo of Spain 1939-1975) claiming that not only did he have four columns of Nationalist troops marching on Madrid but that inside the city, a secret ”fifth column” (quinta columna) of fellow-travelers within the city would support the nationalist’s military campaign and undermine the Republican government from within.

Hitler and Franco, photographed at their day-long meeting at Hendaye, on the Spanish-French border, 23 October 1940.  Their discussions concerned Spain's participation in the War against the British but it proved most unsatisfactory for the Germans, the Führer declaring as he left that he'd rather have "three of four teeth pulled out" than have to again meet with the Caudillo.  Unlike Hitler, Franco was a professional soldier, thought war a hateful business best avoided and had a shrewd understanding of the military potential of the British Empire. 

The first known public use of the term is in the 3 October 1936 issue of the Madrid Communist daily Mundo Obrero.  In a front-page article the party propagandist Dolores Ibárruri (1895–1989; known as la Pasionaria (the Passionflower) for her strident oratory) referred to the same statement as reported to Berlin but attributed it to General Emilio Mola (1887-1937).  On the same day the another activist made a similar claim during a public rally and the Republican newspapers would in subsequent days repeat the story although with variations, some attributing the phrase to a different general.  Whether all this was some of the fog of war or part of the disinformation campaigns inevitable in any conflict will never be known but by mid-October media, the press were already routinely referring to the "famous fifth column".  Historians have never identified the original statement or its source.  All the verified documentary evidence of people using the words quinta columna is of instances after the publication in the Republican press.

Although renowned for its art deco buildings, there's also much neo-classicism in Miami, Florida.  A staple of gossip columns, Lindsay Lohan is pictured here among the columns, December 2013.

The “fifth column” caught the public imagination and became popular, Ernest Hemingway (1899-1961) using it as the title of the only play he wrote, published in his 1938 book The Fifth Column and the First Forty-Nine Stories.  Initially, use tended to be restricted to military operations but it came to be applied more broadly to describe sympathizers of any cause not formerly attached to any structure and was by the early 1940s, used to warn of potential sedition and disloyalty within the borders both of the UK and US, the popular press running stories warning of a “Nazi Fifth Column”.  Always one with a fondness for a pungent phrase, Winston Churchill reassured the House of Commons the "…parliament has given us the powers to put down fifth column activities with a strong hand".  In Australia, a radio drama exploring the theme, The Enemy Within, was banned by the censor, the authorities apparently concerned listeners might confuse fact with fiction and become alarmed or worse.

General Franco’s troops interview a suspected fifth columnist.  This was actually a photo "staged" for publicity purposes.

Atlas

Atlas (pronounced at-luhs (U) or At-lass (non-U))

(1) A bound collection of maps, named after the Greek god. Since the sixteenth century, pictures of Atlas and his burden have been used as decorations on maps.

(2) A detailed visual conspectus of something of great and multi-faceted complexity, with its elements splayed so as to be presented in as discrete a manner as possible whilst retaining a realistic view of the whole.  Most associated with anatomy, especially of the human body, it’s long been used to describe detailed collections of drawings, diagrams etc of any subject.

(3) In anatomy, the top or first cervical vertebra of the neck, supporting the skull and articulating with the occipital bone and rotating around the dens of the axis.

(4) In stationery, a size of drawing or writing paper, 26 × 33 or 34 inches (660 x 838 or 864 mm); in some markets sold in a 26 x 17 inch (660 x 432 mm) form.

(5) In architecture, a sculptural figure of a man used as a column; also called a telamon (plural telamones or telamons) or atlant, atlante & atlantid (plural atlantes).

(6) A mountain range in north-west Africa.

(7) In classical mythology, a Titan, son of Iapetus and brother of Prometheus and Epimetheus, condemned for eternity to support the sky on his shoulders as punishment for rebelling against Zeus: identified by the ancients with the Atlas Mountains.

(8) A very strong person or who supports a heavy burden; a mainstay.

(9) In rocketry, a liquid-propellant booster rocket, originally developed as the first US intercontinental ballistic missile (ICBM), used with Agena or Centaur upper stages to launch satellites into orbit around the earth and send probes to the moon and planets; also used to launch the Mercury spacecraft into Earth orbit.

(9) in military use (US rocketry) & astronautics, the SM-65, an early ICBM (inter-continental ballistic missile), re-purposed as the launch platform for orbital vehicles (satellites) and later used with Agena or Centaur upper stages to send probes to the moon and planets; also used to launch the Mercury spacecraft into Earth orbit.

(10) In astronomy, a small satellite of Saturn, discovered in 1980.

(11) In astronomy, a crater in the last quadrant of the moon.

(12) In astronomy, a triple star system in the Pleiades open cluster (M45) also known as 27 Tauri.

(13) In psychiatry, as Atlas personality, a term used to describe the personality of someone whose childhood was characterized by excessive responsibilities.

(14) As the ERA Atlas, the original name for the UNIVAC 1101 computer, released in 1950.

(15) In differential geometry & topology, a family of coordinate charts that cover a manifold.

(16) A rich satin fabric (archaic).

1580-1590: From the Latin Atlas, from the name of the Ancient Greek mythological figure Ἄτλας (Átlas) (Bearer (of the Heavens)), from τλῆναι (tlênai) (to suffer; to endure; to bear).  The traditional translation of the Greek name as "The Bearer (of the Heavens)" comes from it construct: a- (the copulative prefix) + the stem of tlenai (to bear), from the primitive Indo-European root tele- (to lift, support, weigh) but some etymologists suggest the Berber adrar (mountain) as a source and argues it’s at least plausible that the Greek name is a "folk-etymological reshaping" of this. Mount Atlas, in (then) Mauritania, featured in the cosmology of Ancient Greece as a support of the heavens.  Atlas had originally been the name of an Arcadian mountain god before being transferred to the mountain chain.  In Arabic script atlas was أَطْلَس‎ and Atlas Mountains جِبَال ٱلْأَطْلَس, Romanized as jibāl al-ʾaṭlas.  The Atlas mountain range lies in north-west Africa and separates the Mediterranean and Atlantic coastlines from the Sahara.  The noun plural is atlases for the collection of maps and atlantes for the architectural feature.  Atlas is a noun and atlas-like is an adjective; the noun plural is atlases.  When used as a proper noun to refer to the figure of mythology, it's with an initial capital.

The first use of the word atlas (in English translation) in the sense of a "collection of maps in a volume" is thought to have the 1636 edition of the 1595 Atlas Sive Cosmographicae Meditationes de Fabrica Mundi et Fabricati Figura (Atlas or cosmographical meditations upon the creation of the universe, and the universe as created) by Flemish geographer & cartographer Gerhardus Mercator (1512-1594).  An impression of the Titan Atlas holding the globe was imprinted on the frontispiece and many subsequent atlases followed, creating a tradition which has endured until today. Mercator died prior to publication of the atlas, the first edition of which he had already largely complied and assembled; the final editing was undertaken by his son who would also pursue a career in cartography.

The adjective (resembling or pertaining to Atlas) was atlantean which from 1852 extended to “pertaining to Atlantis".  The mythical island (even sometimes a continent) become widely known in Europe only after circa 1600 after translations of Plato’s Timaeus and Critias (both written circa 360 BC) became available.  Even then, like some previous medieval scholars who knew the texts, many thought regarding Plato as a historian as dubious and considered Atlantis entirely an invention, a device used to illustrate a political cautionary tale.  Still, given a long history of earthquakes and sea-level rise since the last peak of the ice-age (in which we’re still living), it’s not impossible there are buried settlements which would, by the standards of the time, have been thought large.  The Greek Atlantis (literally "daughter of Atlas”), is a noun use of the feminine adjective from Atlas (stem Atlant).

A brace of Atlantes at the tomb of Louis Phélypeaux (1598–1681), seigneur de La Vrillière, marquis de Châteauneuf and Tanlay (1678), comte de Saint-Florentin, church of Saint Martial of Châteauneuf-sur-Loire.

In European architectural sculpture, an atlas (also known as an atlant, atlante & atlantid (plural atlantes)), was a (usually decorative) support sculpted in the form of a man and either part of or attached to a column, a pier or a pilaster.  The Roman term was telamon (plural telamones or telamons), from a later mythological hero, Telamon, one of the Argonauts, the father of Ajax.  Pre-dating the alantes in Classical architecture was the caryatid, an exclusively female form where the sculpture of a woman stands with each pillar or column.  Usually in an Ionic context, they were traditionally represented in association with the goddesses worshiped in the temples to which they were attached and rarely were they full-length forms, usually crafted as a conventional structural member below the waist, assuming the female lines above.  One difference between the male and female renderings was the atlantes often bore expressions of strain or had limbs bent by the effort of sustaining their heavy load.  The caryatids were almost always purely decorative and carved to show a nonchalant effortlessness.

Tower of the Koutoubia Mosque (1943), oil on canvas by Sir Winston Churchill (1974-1965).

In January 1943, Winston Churchill (1874-1965; UK prime-minister 1940-1945 & 1951-1955) and Franklin Roosevelt (1882-1945; US president 1933-1945) met at Casablanca to discuss Allied political and military strategy.  One of the critical meetings of the war and one which tends to be neglected compared with the later tripartite conferences (which included Comrade Stalin (1878-1953; leader of the USSR 1924-1953) at Tehran, Yalta and Potsdam, it’s remembered for a statement which emerged almost casually at the end of the ten day session: that Germany, Italy and Japan must surrender unconditionally.  The phrase "unconditional surrender" came from the president and surprised many (including Churchill) and it proved a gift for the ever-active Nazi propaganda machine. 

Churchill prevailed on the president to stay another day before returning to Washington DC, insisting one couldn’t come all the way to Morocco without visiting Marrakech and seeing the sun set over the Atlas Mountains.  They stayed at the Villa Taylor on 24 January and the next day, after the American delegation had departed, the prime-minister painted his view of the Tower of the Koutoubia Mosque, framed by the Atlas Mountains.  He’d visited Marrakech during the 1930s and completed several paintings but this was the only one he would paint during the war.  It was sent it to Roosevelt, as a present for his birthday on 30 January.  Churchill was a keen amateur painter, even having published Painting as a Pastime (1922) but never rated his own skills highly, often when speaking with other amateurs cheerfully admitting their work was better but he did think the 1943 effort was “a cut above anything I have ever done so far”.  He would have been surprised to learn that on 1 March 2021, Tower of the Koutoubia Mosque sold at auction at Christie’s in London for Stg£8,285,000 (US$11,194,000).

The Farnese Atlas (left) which historians concluded was a Roman copy (circa 150 AD) in marble of (second century BC) work typical of the style of the Hellenistic period.  It depicts Atlas holding the world on his shoulders and is the oldest known representation of the celestial spheres and classical constellations, Napoli, Museo archeologico nazionale (National Archaeological Museum, Naples, Italy).  Lindsay Lohan (right) reprises the look in an aqua swimsuit, Mykonos, Greece, July 2017.

After the war Churchill was amused to read that but for a misunderstanding, he may never have got to paint in Morocco at all.  The wartime meetings of the leaders were all top-secret but in something of a coup by North African agents of the Abwehr (the German military-intelligence service 1920-1944), the details of the meeting at Casablanca were discovered and Berlin was advised to consider a bombing mission.  Unfortunately for the Abwehr, the decoders translated “Casablanca” literally as “White House” and the idea of any action was dismissed because the Germans had no bomber capable of reaching the US.  Casablanca had originally been named Dar al-Baiḍā (دار البيضاء (House of the White) in the Arabic, later renamed by the Portuguese as Casa Branca before finally being Hispanicized as "Casablanca".

Group photograph of the political leaders with the Combined Chiefs of Staff Committee, Casablanca Conference, Morocco, 14-24 January 1943.  It was at this conference the president unexpectedly announced the allied demand for "unconditional surrender" by the Axis powers and historians have since debated the political and military implications, one theory being it was something which mitigated against the possibility of any attempt within Germany to depose Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).

Sitting: Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945) (left); Sir Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955) (right).

Standing, left to right (retirement ranks used): General Brehon B Somervell (1892–1955; head of US Army Service Forces 1942-1946); General of the Air Force Henry H "Hap" Arnold (1886–1950; head of US air forces 1938-1947); Fleet Admiral Ernest J King (1878–1956; US Chief of Naval Operations 1944-1945); General Lord (Hastings "Pug") Ismay (1887–1965; chief of staff to the prime-minister in his capacity as minister of defence 1940-1965); General of the Army George C Marshall (1880–1959; US Army chief of staff 1939-1945); Admiral of the Fleet Sir Dudley Pound (1877–1943; First Sea Lord 1939-1943); Field Marshal Lord Alanbrooke (1883–1963; Chief of the Imperial General Staff (CIGS) 1941-1946); Marshal of the Royal Air Force Lord (Charles "Peter") Portal (1893–1971; Chief of the RAF Air Staff 1940-1945); Admiral of the Fleet Lord (Louis) Mountbatten (1900–1979; First Sea Lord 1955-1959).

Flute

Flute (pronounced floot)

(1) A woodwind instrument consisting of a tube with a row of finger-holes (or keys) which produce sound through vibrations caused by air blown across the edge of the holes, often tuned by plugging one or more holes with a finger; the Western concert flute, a transverse side-blown flute of European origin (in colloquial use, a recorder, also a woodwind instrument).

(2) An organ stop with wide flue pipes, having a flutelike tone.

(3) In architecture or engineering (particularly the manufacture of firearms), a semi-cylindrical vertical channel, groove or furrow, as on the shaft of a column, in a pillar, in plaited cloth, or in a rifle barrel to cut down the weight.

(4) Any groove or furrow, as in a ruffle of cloth or on a piecrust.

(5) One of the helical grooves of a twist drill.

(6) A slender, footed wineglass with a tall, conical bowl.

(7) A similar stemmed glass, used especially for champagne and often styled as "champagne flute".

(8) In steel fabrication, to kink or break in bending.

(9) In various fields of design, to form longitudinal flutes or furrows.

(10) A long bread roll of French origin; a baguette.

(11) A shuttle in weaving, tapestry etc.

(12) To play on a flute; to make or utter a flutelike sound. 

(13) To form flutes or channels in (as in a column, a ruffle etc); to cut a semi-cylindrical vertical groove in (as in a pillar etc).

1350-1400; From the Middle English floute, floute & flote, from the Middle French flaüte, flahute & fleüte, from the twelfth century Old French flaute (musical), from the Old Provençal flaüt (thought an alteration of flaujol or flauja) of uncertain origin but may be either (1) a blend of the Provencal flaut or  flaujol (flageolet) + laut (lute) or (2) from the Classical Latin flātus (blowing), from flāre (to blow) although there is support among etymologists for the notion of it being a doublet of flauta & fluyt.  In other languages, the variations include the Irish fliúit and the Welsh ffliwt.  The form in Vulgar Latin has been cited as flabeolum but evidence is scant and all forms are thought imitative of the Classical Latin flāre and other Germanic words (eg flöte) are borrowings from French.

Portrait of Archduchess Maria Antonia of Austria (later Queen Marie Antoinette of France (1774-1792)), circa 1768, oil on canvas by Martin van Meytens  (1695–1770).

Fluted & fluting both date from the 1610 while the verb (in the sense of "to play upon a flute" emerged in the late fourteenth century and the use to describe grooves in engineering dates from 1570s and the tall, slender wine glass, almost a century later although the term "champagne flute" didn't enter popular use until the 1950s.  The champagne flute is preferred by many to the coupé (or saucer) even though it lacks the (since unfortunately debunked) legend that the shape of the latter was modelled on Marie Antoinette’s (1754-1793) left breast.  Elegant though it is, the advantages of the flute are entirely functional, the design providing for less spillage than a coupé, something which comes to be more valued as lunch progresses and the slender, tapered shape is claimed better to preserved the integrity of the bubbles, the smaller surface area and thus reduced oxygen-to-wine ratio maintaining the aroma and taste.

Grand Cru's guide to the shape of champagne glasses.

Among musical instruments, there are a dozen or more distinct types of flute.  Early French flutes differed greatly from modern instruments in having a separate mouthpiece and were called flûte-a-bec (literally "flute with a beak").  The ancient devices were played directly, blown straight through a mouthpiece but held away from the player's mouth, the modern transverse (or "German") flute not appearing until the eighteenth century and the familiar modern design and key system of the concert flute were perfected 1834 by Bavarian court musician & virtuoso flautist Theobald Boehm (1794–1881), the fingering system known to this day as "Boehm system").  The architectural sense of "furrow in a pillar" dates from the mid-seventeenth century and was derived from the vague resemblance to the inside of a flute split down the middle.  One imaginative linguistic adoption was the use (apparently only in US) of "playing the skin flute" in the 1940s to describe gay men (the metaphor of flute based on male anatomy) on the basis of those who play the skin flute.  Use shifted to fruit, either by virtue of use at the time being almost exclusively oral rather than written (linguistically, that’s classified as an example of an imperfect echoic) or because "fruit" was then in use as a gay slur.  Flute is a noun, fluting is a noun, verb & adjective and fluted is a verb & adjective; the noun plural is flutes.

Fluted grill on 1972 Series 1, 4.2 Litre Daimler Sovereign.

In British use, one who plays the flute is a flautist (pronounced flaw-tist (U) or flou-tist (non-U)), from the Italian flautista, the construct being flauto (flute) +‎ -ista.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).  The alternative forms are the unimaginative (though descriptive) flute-player and the clumsy pair fluter although the odd historian or music critic will use aulete, from the Ancient Greek αὐλητής (aulētḗs), from αὐλέω (auléō) (I play the flute), from αὐλός (aulós) (flute).  The spelling flutist is preferred in the US and it's actually an old form, dating from circa 1600 and probably from the French flûtiste and it replaced the early thirteenth century Middle English flouter (from the Old French flauteor).

Daimler, the fluted grill and US trademark law

1972 Daimler Double-Six Vanden Plas.

Vanden Plas completed only 342 of the Series 1 (1972-1973) Daimler Double Sixes, the later Series 2 (1973-1979) & 3 (1979-1992) being more numerous.  The flutes atop the grill date from the early twentieth-century and were originally a functional addition to the radiator to assist heat-dissipation but later became a mere styling embellishment.  Although some sources claim there were 351 of the Series 1 Double-Six Vanden Plas, the factory insists the total was 342.  British Leyland and its successor companies would continue to use the Vanden Plas name for some of the more highly-specified Daimlers but applied it also to Jaguars because in some markets the trademark to the Daimler name came to be held by Daimler-Benz AG (since 2022 Mercedes-Benz Group AG), a legacy from the earliest days of motor-car manufacturing and despite the English middle class always pronouncing the name van-dem-plarr, it's correctly pronounced van-dem-plass.

1976 Daimler Double-Six Vanden Plas two door.

The rarest Double-Six Vanden Plas was a genuine one-off, a two door built reputedly using one of the early prototypes, a regular production version contemplated but cancelled after the first was built.  Jaguar would once have called such things fixed head coupés (FHC) but labelled the XJ derivatives as "two door saloons" and always referred to them thus, presumably as a point of differentiation with the XJ-S produced at the same time.  Despite the corporate linguistic nudge, everybody seems always to have called them coupés.  Why the project was cancelled isn't known but it was a time of industrial and financial turmoil for the company and distractions, however minor, may have been thought unwelcome.  Although fully-finished, apart from the VDP-specific trim, it includes also some detail mechanical differences from the regular production two-door Double-Six although both use the distinctive fluted finish on both the grill and trunk (boot) lid trim.  The car still exists.  The two-door XJs (1975-1978) rank with the earliest versions (1961-1967) of the E-Type (XKE; 1961-1974) as the finest styling Jaguar ever achieved and were it not for the unfortunate vinyl roof (a necessity imposed by the inability of the paint of the era to cope with the slight flexing of the roof), it would visually be as close to perfect as any machine ever made.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover of Vogue's UK edition in November 1959.

Although Daimlers had, in small numbers, been imported into US for decades, after Jaguar purchased the company in 1960, there was renewed interest and the first model used to test the market was the small, fibreglass-bodied roadster, probably the most improbable Daimler ever and one destined to fail, doomed by (1) the quirky styling and (2) the lack of product development.  It was a shame because what made it truly unique was the hemi-headed 2.5 litre (155 cubic inch) V8 which was one of the best engines of the era and remembered still for the intoxicating exhaust note.  The SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the small sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

US market 2001 Jaguar Vanden Plas (X308).  These were the only Jaguars factory-fitted with the fluted trim.

Decades later, US trademark law would again intrude on Jaguar’s Daimler business in the US.  The company had stopped selling Daimlers in the US with the coming of January 1968 when the first trickle (soon to be a flood) of safety & emission regulations came into force, the explanation being the need to devote and increasing amount of by then scarce capital to compliance, meaning the marketing budget could no longer sustain small-volume brands & models.  In Stuttgart, the Daimler-Benz lawyers took note and decided to reclaim the name, eventually managing to secure registration of the trademark and Daimlers have not since been available in the US.  However, there was still clearly demand for an up-market Jaguar and so the Sovereign name (used on Daimlers between 1966-1983) was applied to Jaguar XJ sedans which although mechanically unchanged were equipped with more elaborate appointments.  Sales were good so the US market also received some even more luxurious Vanden Plas models and during the XJ’s X308 model run (1997-2003), the VDP cars were fitted with the fluted grill and trunk-lid trim as an additional means of product differentiation.  It would be the last appearance of the flutes in North America.

Pim Fortuyn in Daimler V8, February 2002 (left), paramedics attending to him at the scene of his assassination a few paces from the Daimler, 6 May 2002 (he died at the scene) (centre) and the car when on sale, Amsterdam, June 2018 (right). 

Jaguar became aware the allure of the flutes was real when it emerged a small but profitable industry had emerged in the wake of the company also ceasing to use the Daimler name in European markets; by the 1990s, it was only in the UK, Australia & New Zealand that they were available.  However, enterprising types armed with nothing more than a list of Jaguar part-numbers had created kits containing the fluted trim parts and the Daimler-specific badges, these shipped to dealers or private buyers on the continent so Jaguar XJs could become “Daimlers”.  The company took note and re-introduced the range to Europe, Germany a particularly receptive market.  One notable owner of a real long wheelbase (LWB) Daimler V8 (X308) was the Dutch academic and politician Pim Fortuyn (1948-2002), assassinated during the 2002 national election campaign, by a left-wing environmentalist and animal rights activist.

Lindsay Lohan with stainless steel Rolex Datejust (Roman numeral dial) with fluted white gold bezel.

Colonnade

Colonnade (pronounced kol-uh-neyd)

(1) In architecture, a series of regularly spaced columns supporting an entablature and often one side of a roof.

(2) In design (usually as "colonnaded"), any array of upright structures which emulate the style of architectural colonnades. 

(3) A series of trees planted in a long row, as on each side of a driveway or road.

(4) The descriptor for the body style used in the US on the General Motors (GM) “A-Body” platform 1973-1977.

1718: From the French colonnade, from the Italian colonnato, from colonna (column), from the Latin columna (pillar), a collateral form of columen (top, summit), from the primitive Indo-European root kel- (to be prominent; hill).  The related term is colonnette which in architecture is a small slender column, sometimes merely decorative but also structural, supporting a beam or lintel). In interior decorating and furniture design, colonettes are also used, featuring in objects as diverse as chairs, tables and mantle-clocks, the motif noted by archeologists in excavations from Antiquity.  The –ette suffix was from the Middle English -ette, a borrowing from the Old French -ette, from the Latin -itta, the feminine form of -ittus.  It was used to form nouns meaning a smaller form of something.  Colonnade is a noun and colonnaded is an adjective; the noun plural is colannades.

Colonnades at Piazza San Pietro, leading to St Peter's Basilica, Vatican City.

The noun peristyle described "a range or ranges of columns surrounding any part or place".  It dates from the 1610s and was from the mid sixteenth century French péristyle (row of columns surrounding a building), from the Classical Latin peristȳlum & peristȳlium, from the Ancient Greek περιστῡ́λιον (peristū́lion) & περίστυλον (perístulon), a noun use of the neuter form of περίστυλος (perístulos) (surrounded by columns), the construct being περί (perí) + στῦλος (stûlos) (pillar), from the primitive Indo-European root sta- (to stand, make or be firm).  In voodoo, it has the special meaning of “a sacred roofed courtyard with a central pillar (the potomitan), used to conduct ceremonies, either alone or as an adjunct to an enclosed temple or altar-room.

1974 Buick Century Luxus Colonnade Sedan

Under the traditional naming system used by General Motors (GM), the code "A-body" was use for the intermediate platform, a body-on-frame design in which the driveline and suspension were pre-assembled on a perimeter-frame chassis to which the body subsequently was attached.  The 1973-1977 GM A-Body cars were thus structurally similar to the highly regarded 1964-1972 models but the body style was radically different for a number of reasons, including some imposed by legislation.  One feature eliminated from the A-Body after 1973 was the hardtop, a body-style which used frameless side-windows and no central (B) pillar.  The much admired hardtop style had to be sacrificed (though the fameless-windows were carried-over) because the new federal legislation demanded improved roll-over protection, thus the need for B-pillars to form a kind of integral roll-cage.  This was the era when safety and anti-pollution regulation first became stringent and the 1973-1977 cars would be the first with the 5 mph (8 km/h) crash bumpers, most early versions of which looked something like battering rams.

1973 Oldsmobile Colonnade Cutlass.  In the 1970s, the Cutlass would become the best-selling car in the US but it's the previous generation A-Bodies (1964-1972) which are much sought.

General Motors dubbed the style “Colonnade”, an allusion to the array of three pillars where once there had been but two.  Built at the time in big numbers with production (spread between the Chevrolet, Buick, Oldsmobile & Pontiac divisions) exceeding seven million, the survival rate was low compared with their more illustrious (though sometimes lethally unsafe) predecessors and because few attained “collectable” status, no industry of replacement and re-production parts emerged to make restorations conveniently possible.  While the Colonnade cars don’t mark the dawn of the “malaise era” for which the Carter administration is remembered (although in the “Crisis of Confidence” speech which is taken as its marker, Jimmy Carter (b 1924, US president 1977-1981) never spoke the word “malaise”), the hints are certainly there that worse was to come.

1977 Pontiac Can Am advertising was apparently the only time Pontiac officially used the popular "GOAT" (greatest of all time) allusion to the GTO.

One (not especially bright) highlight of the Colonnade years came almost at the end when Pontiac released the Can Am.  By 1977, Pontiac was no longer making genuinely fast or exciting cars (and in fairness, nor were many others) but with machines like the Firebird Trans-Am, they were certainly making stuff which looked the part and it was this flair for keeping-up-appearances which inspired the Can Am.  One model which had disappointed the Pontiac hierarchy was the LeMans which, even by Colonnade standards was an unhappy looking thing, the sloping rear end and buff-front apparently the work of two different and not especially gifted committees.  Fundamentally, it couldn’t be fixed but the Detroit’s marketing people had worked before with unpromising material and knew all about “tarting-up”.

1977 Pontiac Can Am.

The first proposal added a ducktail spoiler to the rear which quite effectively disguised the drooping lines and revived the “Judge” name, a muscle-car moniker from Pontiac’s recent past, added stripes and finished the thing in a lurid red which was close to the Judge’s signature shade.  Officially, the Pontiac management were said to be “unenthusiastic” but apparently they were appalled and knew something so obviously fake would not be well-received.  There the project might have died but the marketing team had a second go, adding the Firebird Trans Am’s 400 cubic inch (6.6 litre) V8, keeping the spoiler and changing the color to stark white, complemented with red, yellow and orange stripes, the Swiss-Guardesque combination looking better than it sounds.  The interior gained additional appointments, borrowed from the Grand Prix, one Pontiac which was selling well and the name came from a famous racing series which in its halcyon years had been contested by the FIA’s Group 7, unlimited displacement sports cars.  The Pontiac was a long way removed from that but at the time, so was just about everything and the project was duly approved for a mid-season (early 1977) introduction.

The spoiler which broke the mold: The 1977 Pontiac Can Am’s rear styling reflected GM’s thoughts on styling at the time, the same motifs appearing on the HJ-HX-HZ Holden sedans (1974-1980).

Sales began in January and the critical response was polite, the performance noted as being about as good as could be expected at the time and the handling receiving the usual praise, one improvement of the Colonnade era which was real.  In a sign of the times, only an automatic transmission was offered and, in deference to California’s more exacting anti-pollution rules, Can Ams sold there were fitted with the less powerful Oldsmobile 403 cubic inch (6.6 litre) V8 also used in high-altitude regions.  Sales projections were initially a modest 2500 units but the public clearly liked the look, dealers reporting high demand so the production schedule was doubled and the first batch of just over a 1000 cars was shipped.  Unfortunately, it was at this point the hand-crafted mold used to form the ducktail spoiler broke and such had been the rush to market than there was no spare.  Had the distinctive molding not been such a prominent part of the Can Am’s marketing materials, perhaps it might have been possible to proceed spoiler-less but it was decided to cancel the programme.  Whether or not it’s an industry myth, the story has always been that because the Can Am depended on so many parts (especially the interior) from the parts bin of the fast-selling (and highly profitable) Grand Prix, Pontiac decided they’d rather have more of them.  Total Can Am production was apparently 1377 units and they’re now regarded with more fondness than much of the machinery from the malaise era, the rarity and flamboyance of the Colonnade lines gaining them a small but seemingly secure niche in the collector market.

Lindsay Lohan in Falling for Christmas (Netflix, 2022).  Any structure, small or large which adopts the architectural language of the colonnade (an array of vertical pillar-like structures) is said to be colonnaded.  These are doors with colonnaded windows.