Boomerang

Boomerang (pronounced boo-muh-rang)

(1) A bent or curved piece of tough wood used by some of the Indigenous peoples of Australian as a throwing stick (and for other purposes), one form of which can be thrown so as to return to the thrower.  Such throwing sticks have also been found in archaeological digs in other places.

(2) Based on the use Indigenous peoples of Australia, an object in the shape of a flat curved air-foil that spins about an axis perpendicular to the direction of flight, used for various purposes including sport, training and aeronautical purposes.

(3) In design, anything using the boomerang shape (not always symmetrically)

(4) Something which in flight assumes the shape of a boomerang, such as the “boomerang kick” in certain football codes.

(5) In theatre and other stage environments, a mobile platform (mobile and height-adjustable) used for setting or painting scenery.

(6) In theatre and other stage environments, a batten, usually suspended vertically in the wings, used for mounting lighting units.

(7) In theatre and other stage environments, a device for changing the color of a follow-spot(light).

(8) In psychology, as “boomerang effect”, a strong opposing response caused by attempts to restrict a person's freedom or change their attitudes.

(9) In pathology, as “boomerang dysplasia”, a lethal osteochondrodysplasia in which the bones of the arms and legs are congenitally malformed into the shape of a boomerang.

(10) In air force (originally Royal Air Force (RAF)) slang, the early return of an aircraft from an aborted mission, often attributer to mechanical or other technical problems.

(11) A cocktail made with rye whiskey and Swedish punsch.

(12) Figuratively, something or someone which come backs or returns (as the boomerang behaves when correctly thrown) and when applied to people used especially of those who habitually return (often as “serial boomeranger”).

(13) Something (physical and otherwise, such as a scheme, statement or argument) which causes harm to the originator (the idea of a “rebound” or “backfire”).

(14) The action of coming back, returning or backfiring:

1827: From būmariny (missile weapon used by Aborigines), the recorded phonetic form of a word in one of the now extinct languages spoken by the Dharuk people native to an area in New South Wales now known to geographers as the Sydent basin.  A word pronounced as wo-mur-rang was noted in NSW in 1798 which may have been related but there’s no documentary evidence.  Boomerang is a noun & verb; boomeranger is a noun, boomeranged & boomeranging are verbs, the noun plural is boomerangs.

Benson Microfibre Boomerang Pillow. The manufacturers claim the shape is adaptable to all sleeping positions and provides additional support for joints and relieves pressure points.  It’s also ideal for reading, tablet or laptop use in bed.

The verb use in the sense of “throw a boomerang” seems to have come into use in the 1800s while the figurative sense of “fly back or return to a starting point” was in use by the early twentieth century.  A “boomerang baby”, “boomerang child” or boomerang kid” is one who returns to live in the family home after a period of independent living and known collective as the “boomerang generation”, the phenomenon noted in many countries and associated with financial distress, related especially to the cost of housing.

Indigenous Australian boomerangs from the collections of the Australian National Museum: In pigmented wood (left), a hooked, "number 7" by Yanipiyarti Ned Cox (centre) and with carving of horse and cow (right).

For the Indigenous (Aboriginal) peoples of Australia, the boomerang is as old as creation and since white settlement it has become also a symbol of the enduring strength of Aboriginal culture.  Although no written form of language (in the structured sense used elsewhere) evolved among them, an oral tradition now known “the Dreaming” (apparently no longer “Dreamtime”) extends from the past into the present. In the Dreaming, many of the physical formations of the (lakes, rivers, rock structures, mountains etc) were created when Ancestors threw boomerangs and spears into the earth.  Although the boomerang of the popular imagination is the familiar chevron shape, during the nineteenth century almost 300 language groups were identified by anthropologists and the construction of boomerangs varied, the divergences dictated mostly by the prevailing environment: Larger, heavier boomerangs were associated with inland and desert people while the lighter versions were thrown by coastal and high-country inhabitants.  Despite the perceptions, most were of the non-returning variety and were used as hunting weapons for the killing of birds and game including emu, kangaroo and other marsupials.  Not only was the boomerang a direct-impact device but the technique was also noted of a hunter making a boomerang ricochet off the ground to achieve an ideal angle.  The early observers recorded in skilled hands (and over thousands of years those skills would have been well-honed) the boomerang could be effective when hunting prey at a range up to 100 yards (90 m).

Back To Me (Cavalier's Boomerang Club Mix, 2020) by Lindsay Lohan.

Combination tactics were also observed.  When hunting for birds, a returning boomerang might be thrown above a flock of ducks to simulate the effect of a hovering bird of prey, inducing fright which would make the birds fly into nets set up in their flight path or, if within range, a hunter could cast a non-returning boomerang in the hope of a strike.  A special application and one which relied on a design with none of the famous aerodynamic properties was in the harvesting of fish, heavy boomerangs effective killing weapons of in areas of high tidal variation where fish became trapped in rock pools.   They were also Battle-weapons, used both to throw from some distance and in close combat, the types seen including small, hand-held “fighting sticks” device and some even two yards (1.8 m) in length.  Remarkably, the much the same implements served also as digging sticks used to forage for root and could be used to make fire, the familiar idea of “rubbing sticks together”.  Although these practical may have declined in significance as Western technology has been absorbed, boomerangs remain a prominent feature in Aboriginal dance and music.

Since the techniques developed for the shaping of Perspex and other plastics were (more or less) perfected during World War II (1939-1945), they’ve been widely adopted in industrial mass-production, for better and worse.  One thing made possible was boomerang-shaped taillights on cars which for years were about the most avant-garde of their type although of late, designers have been unable to resist the contortions and complexity made possible by the use of LEDs (light emitting diode).  Some critics insist the “boomerang” tag should be applied only to something in the shale of the “classic” boomerang and that anything asymmetric is properly a “hockey stick” but most seem content with the label.

Top row, left to right: 1969 Pontiac Bonneville, 1970 Hillman Avenger and 1967 Plymouth Barracuda.  Those which point "up" probably work better than those pointing "down" because the latter imposes a "droopiness".

Middle row, left to right: 1967 Chrysler Valiant VE Safari (Wagon), 1967 Chrysler Valiant VE Sedan and 1962 Pontiac Bonneville.  Strangely, although the sedan and wagon versions of the VE Valiant both used the boomerang shape, the moldings were different.

Bottom row, left to right: 1958 Edsel Bermuda station wagon, 1960 Chrysler New Yorker and 1975 Mazda RX-5.  The Edsel's tail lights worked as indicators and because the boomerang shape had link with the detailing on the rear quarter panels, when flashing, they actually "point" in the direction opposite to which the car is turning.  It was a harbinger of the Edsel's fate.

Louis Vuitton’s Fall 2014 campaign shoot with 1972 Maserati Boomerang, Giardini della Biennale, Venice.

The photo-shoot for Louis Vuitton’s Fall 2014 campaign at Venice’s Giardini della Biennale featured the 1972 Maserati Boomerang concept car.  Coordinated by Nicolas Ghesquière (b 1971; LV's women's creative director since 2013) and shot by German photographer Juergen Teller (b 1964), it was a rare appearance of the Boomerang which, designed by Giorgetto Giugiaro (b 1938), had first appeared at the Turin Motor Show as a static mock-up in Epowood (a versatile epoxy used for forming shapes) before being engineered as a fully-finished and working vehicle, built on the underpinnings of a Maserati Bora (1971-1978).  In that configuration it was displayed at the 1972 Geneva show where it was understood as one of the “high-speed wedges” of an era which included the original Lancia Stratos, the Lotus Esprit and, most influentially of all, the Lamborghini Countach, the cluster defining the template around which exotic machines would for decades be built, the design motif still apparent in today’s hypercars.  Eye-catching from the outside, the interior also fascinated with a steering wheel and gauge cluster built as a single console emerging from a distant dashboard, the wheel rotating as the gauges remained stationary.

1972 Maserati Boomerang by Giorgetto Giugiaro.

It was Italdesign, founded by Giorgetto Giugiaro which designed the Maserati 3200 GT (Tipo 338; 1998-2002), a car which, although not exciting in a way many of the marque’s earlier models had been, was an important element in the establishing Maserati’s twenty-first century reputation for functionalism and quality.  Importantly, although in production for only four of the transitional years during which ownership of the brand passed from Fiat to Ferrari and the solid underpinnings would be the basis for the succeeding Coupé and Spyder (4200 GT, Tipo M138; 2001-2007).

Maserati 3200 GT (left) and 1973 Dino 246 GTS (C&F) by Ferrari.  Round lights are better than other shapes.

It was on the 3200 GT that Italdesign used tail-lights in the shape of a boomerang, much comment upon at the time but also a landmark in that they were the first production car to be sold with taillights which were an assembly of LEDs, the outer layer the brake lights, the inner the directional indicators (flashers).  Following the contours of the bodywork and integrated with the truck (boot) lid, they were the most memorable feature on what was otherwise an inoffensive but bland execution which could have come from any factory in the Far East.  They generated much publicity but it’s hard to argue they’re better looking than the classic four round lenses known from many of the best Italians.  Like architects, designers seem often drawn to something new and ugly rather than old yet timeless, the former more likely to attract the awards those in these professions award one-another.

Northrop YB-49 in flight, California, 1952.

The aerodynamic properties of the “flying wing” have long intrigued aircraft designers.  The USAF (United State Air Force) even contemplated putting into production on of Northrop’s design but in the mid-1940s, needing a delivery system for its nuclear bombs which was a known, reliable quantity, opted instead for the Convair B-36 which they acknowledged was obsolescent but would provide a serviceable stop-gap until wings of the upcoming Boeing B-52 could be formed.  That doubtlessly was the correct decision and in the decades since, neither a military or civilian case has been made for the “flying wings”, the machines which have entered service really variations on the proven delta-wing concept but the big Northrop YB-49 & XB-35 possessed an undeniable beauty and it’s a shame all were scraped by 1953.  The air force personnel actually preferred to call them “bat bombers”.

Sqound

Sqound (pronounced skwu-kuhl)

An object in the shape of a square with rounded corners.

1990s: The word was coined by a person or persons unknown to distinguish between the (round) taillights used on (most) C4 Chevrolet Corvettes between 1983-1989 and those built subsequently (1990-1996), the construct being sq(uare) + (r)ound).  Square was from the Middle English square, sqware & squyre, from the Old French esquarre & esquerre, (which endures in modern French as équerre), from the Vulgar Latin exquadra, the construct being ex- (the prefix used as an intensive) +‎ quadro (four cornered; make square), from quadrus (square).  It displaced fēowerecge (four-edged).  Round was from the Middle English round & rounde, from the Old Northern French roünt & rund & the Old French ront, runt & reont (which endures in modern French as rond), from the Late Latin retundus & the Classical Latin rotundus.  The noun developed partly from the adjective and partly from the corresponding French noun rond.  Sqound is a noun & adjective; the noun plural is sounds.

1993 Chevrolet Corvette ZR1.

Perhaps the ultimate “niche word”, the only known use is among members of the “C4 ‘Vette cult” (those devoted to the fourth series (C4) Chevrolet Corvette, 1984-1996).  It seems first to have been used as an adjective to describe the then unique taillights fitted to the Corvette ZR1 (1990-1995), released at the 1989 Geneva Motor Show.  Although an obvious visual clue, the ZR1 attracted most attention by its use of an all-aluminium, 350 cubic inch (5.7 litre; LT5) V8 which featured double overhead camshafts (DOHC) and 32 valve heads.  Although the 350 cubic inch displacement was shared with the mainstream small-block Chevrolet V8s, so different was it in terms of construction and internal dimensions that the Corvette community (a priesthood with very firm views) regard it as something separate from the long-running (1954-2003 in production vehicles but still available as a "crate engine") small-block V8 family.  The engine was a co-development between Chevrolet and the UK-based Lotus Group which General Motors (GM, Chevrolet’s parent corporation) had acquired in 1986 (maintaining ownership until 1993) and was intended for use in a Corvette which could be marketed as the “world's fastest production car” (GM defining what constituted “production”); the V8 was given the internal designation LT5.  Although in the mid-1980s electronic engine management systems were still in their infancy, the LT5 did feature some genuine innovations in its fuel management, enabling the combustion chamber design to be optimized for power without this imposing the usual compromises in drivability at lower speeds.  Assembly of the (relatively) low-volume LT5 was sub-contracted to Mercury Marine which had long experience of the materials used in the construction.

LT5 V8 in 1990 (believed built in 1989) Chevrolet Corvette ZR1, one of 25 GM R&D (research & development) prototypes built to test the active-suspension system.

Perhaps of greater significance to GM was the expertise Lotus possessed in chassis design & tuning although the Corvette was a very different machine to the smaller, lighter cars with which Lotus had built their reputation, encapsulated by the philosophy of company founder Colin Chapman (1928–1982): “Simplify, then add lightness”.  Historically, that idea was most “un-Corvette” like and despite the aluminium engine block and heads, the ZR1 did emerge from development weighing some 200 lb (91 kg) more than the typical C4 Corvette, the additional heft the consequence of weightier components needed to support the greater speed and lateral forces made possible by the additional power and cornering capability.  On the road, the Lotus influence was certainly felt, the ZR1’s limits of adhesion as impressive as the then impressively wide (315-35 x 17 inch) tyres would suggest.  Befitting its role, the ZR1 was offered only as a coupé with a removable roof panel (no convertibles were produced) and as well as the wider wheels, it was distinguished from the rest of the range by a widened tail section with a convex rear fascia housing four “squond” taillights, the first time since the 1961 models anything but four round units had appeared on a production Corvette.

1987 Chevrolet Corvette with the round taillights used between 1984-1990 (left) and 1993 Chevrolet Corvette ZR1 with sqounds.

The ZR1 was much admired although not all approved of the squonds.  However, Chevrolet’s stylists must have liked them because in 1990 the convex fascia and squonds were standardized across the range, presumably pleasing the accountants who probably never saw the point of producing two different moldings which fulfilled the same function.  Why the C4 cultists settled on “sqound” isn’t known but it’s likely to have been something which just “came to someone” searching for a word to describe a shape which was neither quite round or square; within the cult there is (as far as in known), no “linguistics & etymology” committee.  In 1990, there was no world wide web and the internet was almost unknown outside of universities and places like the Pentagon so it wasn’t as if Google was there to answer the question.  Had search engines been available, it’s likely sqound might never have been coined because the word “quartic” quickly (as least as quickly as a 2400 kbit/s modem on a dial-up connection permitted) would have been unearthed.

1960 Plymouth Fury four-door hardtop (left), 1974 Austin Allegro 1750 Sport Special (centre) and 2024 Chevrolet Corvette Z06 coupé (right).

Once a technical term in the arcane world of algebra and thus known to only a few, "quartic" first gained a larger audience in 1973 when, to general derision, British Leyland (BL) released the Austin Allegro, complete with a steering wheel which was “not quite round and not quite square".  Explaining it was chosen to afford the diver greater leg-room and provide a better view of the instruments, BL revealed the shape was “quartic”.  The idea actually wasn’t novel, dating back decades and had been used on quite a few American cars during the early 1960s but for whatever reasons, the presence of one in the Allegro attracted little but criticism, something the rest of the vehicle would soon suffer.  BL also attracted the scorn of mathematicians who hastened to point out a quartic is “an algebraic equation or function of the fourth degree or a curve describing such an equation or function” insisting the correct description for a "square with rounded corners" is “squircle” (in algebraic geometry "a closed quartic curve having properties intermediate between those of a square and a circle"), the construct being squ(are) +c(ircle).  Few etymologists (and certainly no lexicographers) appear to have listed sqound as a "real" word but it's of interest because as a rare example in English of a word where a "q" is not followed by a "u"; such constructs do exist but usually in the cases where initialisms have become acronyms such as Qantas (Queensland and Northern Territory Aerial Services).  Such words do appear in English language texts but they tend to be foreign borrowings including (1) qat (or khat) (a plant native to East Africa and the Arabian Peninsula, often chewed for its stimulant effects), (2) qi (a term from Chinese philosophy referring to life force or energy), qibla (the direction Muslims face when praying (towards the Kaaba in Mecca)) and (4) qiviut (the soft under-wool of the musk-ox, valued when making warm clothing).  For a while, BL pretended to ignore the geometry pedants but within a year replaced the wheel with a conventional circular design.  Whatever the name, variations of the shape have since become popular with high-end manufacturers, Ferrari, Aston-Martin, Lamborghini and others all pursuing non-circular themes and one is a feature of the latest (C8) mid-engined Chevrolet Corvette, in which, unlike the unfortunate Allegro, it's much admired.

The antipodean Edsel: 1973 Leyland P76 Super V8 (left) and 1974 Leyland Force 7V (right).  Only 10 of the prototype Force 7V coupés survived the crusher but although it offered the novelty of a hatchback, the styling was ungainly and the very market segment for which it was intended was close to extinction.  Even had the range survived beyond 1974, success would have been improbable although the company should be commended for having intended to name the luxury version the Tour de Force (from the French and translated literally as "feat of strength"), the irony, in retrospect, charming.     

Although 1973 was the last “good year” for the “old” UK economy and one during which British Leyland was looking to the future with some optimism, the corporation’s troubles that year with steering wheels were, in retrospect, a harbinger for what lay ahead.  In addition to the Allegro, also introduced in 1973, on the other side of the planet, was the P76, a large (then a “compact” in US terms) sedan which Leyland Australia hoped would be competitive with the then dominant trio, GMH’s (General Motors Holden) Holden, Ford’s Falcon and Chrysler’s Valiant, the previous attempts using modified variants of UK models less than successful.  Leyland at the time kept expectations low, claiming the target was nothing more than a 10% market share and the initial reception the P76 received suggested this might more than be realized, the consensus of press reports concluding the thing was in many aspects at least as good as the opposition and in some ways superior, the country’s leading automotive that year awarding the V8 version the coveted COTY (Car of the Year) trophy.  Unfortunately, the circumstances of 26 June 1973 when the P76 was launched didn’t last, the first oil crisis beginning some four months later which resulted in a spike in the price of oil which not only suddenly dampened demand for larger cars but also triggered what was then the most severe and longest-lasting recession of the post-war years.  Basic design flaws in the body engineering and indifferent quality control contributed to the debacle which is now remembered as the Australian industry’s Edsel and in October 1974 production of the P76 ended and Leyland closed its Australian manufacturing facilities, never to re-open.

1973 P76 with the original sharp-edged steering wheel (left) and the later version, designed for the Force 7 (right).  The P76's steering wheel was one of many flaws which were planned to be rectified (or at least ameliorated) in the "facelifted" version scheduled for 1975 but before the end of 1974 the decision had been taken in London to axe the entire Leyland Australia project.    

Given the geo-political situation, rampant inflation and troubled industrial relations of the time, the P76’s steering wheel is really just a footnote in the sad tale but, like the Allegro’s “quartic” venture it was emblematic of the self-inflicted injuries to which Leyland would subject itself, both in the UK and its antipodean offshoot.  When the P76 made its debut in 1976, there was some comment that the steering wheel’s boss had a horn-pad in the shape of a boomerang, emphasizing the Australian connection but what was criticized was the rim which had a bizarre, concave cross-section, meaning a quite sharp edge faced the driver, leaving an impression on the palms of the hands after only a few minutes driving; it wasn't comfortable and those selling steering wheel covers did good business.  The industry legend is the shape was a consequence of the typist (in 1973 it was SOP (standard operational procedure) to blame women whenever possible) who prepared the final specification-sheet having mixed up “concave” & “convex” but even if that’s true it’s remarkable the obvious flaw in the design wasn’t rectified at the prototype stage.  Some have doubted the veracity of the story but such things do happen.  On 23 September, 1999, NASA (National Aeronautics and Space Administration) lost the US$125 million Mars Climate Orbiter spacecraft after its 286-day journey to Mars and that was a time when US$125 million was still a lot of money.  There was of course the inevitable review which found the craft’s directional thrusters had, over the course of several months, been incorrectly fired because the control data had been calculated in incorrect units.  The contractor Lockheed Martin (responsible for the calculations) was sending data in Imperial measures (pounds) to NASA, while NASA's navigation team, expecting metric units, interpreted the numbers as Newtons).  As far as is known, neither the contractor nor the agency attempted to blame a typist.

Picture of Lindsay Lohan in sqound frame (frame by Hanna Zasimova) (left) and sqound headlight surrounds on 1971 VG Chrysler Valiant VIP (right).  Passing usually unnoticed, sqounds are all around us although the mathematicians insists the shape is neither a sqound nor a quartic but a squircle.

Lettrism

Lettrism (pronounced let-riz-uhm)

A French avant-garde art and literary movement established in 1946 and inspired, inter alia, by Dada and surrealism.  The coordinate term is situationism.

1946: From French lettrisme, a variant of lettre (letter).  Letter dates from the late twelfth century and was from the From Middle English letter & lettre, from the Old French letre, from the Latin littera (letter of the alphabet (in plural); epistle; literary work), from the Etruscan, from the Ancient Greek διφθέρᾱ (diphthérā) (tablet) (and related to diphtheria).  The form displaced the Old English bōcstæf (literally “book staff” in the sense of “the alphabet’s symbols) and ǣrendġewrit (literally “message writing” in the sense of “a written communication longer than a “note” (ie, something like the modern understanding of “a letter”)).  The –ism suffix was from the Ancient Greek ισμός (ismós) & -isma noun suffixes, often directly, sometimes through the Latin –ismus & isma (from where English picked up ize) and sometimes through the French –isme or the German –ismus, all ultimately from the Ancient Greek (where it tended more specifically to express a finished act or thing done).  It appeared in loanwords from Greek, where it was used to form abstract nouns of action, state, condition or doctrine from verbs and on this model, was used as a productive suffix in the formation of nouns denoting action or practice, state or condition, principles, doctrines, a usage or characteristic, devotion or adherence (criticism; barbarism; Darwinism; despotism; plagiarism; realism; witticism etc).  Letterism is listed by some sources as an alternative spelling but in literary theory it used in a different sense.  Lettrism and lettrist are nouns; the noun plural is letterists.

Letter from letterist Lindsay Lohan (2003).

A Lettrist was (1) one who practiced Lettrism or (2) a supporter or advocate of Lettrism.  Confusingly, in the English-speaking world, the spelling Letterist has been used in this context, presumably because it’s a homophone (if pronounced in the “correct (U)” way) and the word is “available” because although one who keeps as diary is a “diarist”, even the most prolific of inveterate letter writers are not called “letterists”.  The preferred term for a letter-writer is correspondent, especially for those who writes letters regularly or in an official capacity.  The Letterist International (LI) was a Paris-based collective of radical artists and cultural theorists which existed 1952-1957 before forming the Situationist International (SI), a trans-European, unstructured collective of artists and political thinkers which eventually became more a concept than a movement.  Influenced by the criticism that philosophy had tended increasingly to fail at the moment of its actualization, the SI, although it assumed the inevitability of social revolution, always maintained many (cross-cutting) strands of expectations of the form(s) this might take.  Indeed, just as a world-revolution did not follow the Russian revolutions of 1917, the events of May, 1968 failed to realize the predicted implications; the SI can be said then to have died.  The SI’s discursive output between 1968 and 1972 may be treated either as a lifeless aftermath to an anti-climax or a bunch of bitter intellectuals serving as mourners at their own protracted funeral.  In literary theory, while “Lettrism” has a defined historical meaning, the use of “letterism” is vague and not a recognized term although it has informally been used (often with some degree of irony) of practices emphasizing the use of letters or alphabetic symbols in art or literature and given the prevalence of text of a symbolic analogue in art since the early twentieth century, it seem surprising “letterism” isn’t more used in criticism.  That is of course an Anglo-centric view of things because the French Lettrists themselves are said to prefer the spelling “Letterism”.

Jacques Derrida smoking pipe.

The French literary movement Lettrism was founded in Paris in 1946 and the two most influential figures in the early years were the Romanian-born French poet, film maker and political theorist Isidore Isou (1925–2007) and his long-term henchman, the French poet, & writer Maurice Lemaître (1926-2018).  Western Europe was awash with avant-garde movements in the early post-war years but what distinguished Lettrism was its focus on breaking down (deconstruction was not yet a term used in this sense) traditional language and meaning by emphasizing the materiality of letters and sounds rather than conventionally-assembled words.  Scholars of linguistics and the typographic community had of course long made a study of letters, their form, variation and origin, but in Lettrism it was less about the letters as objects than the act of dismantling the structures of language letters created, the goal being the identification (debatably the creation) of new forms of meaning through pure sound, visual abstraction and the aesthetic form of letters.  Although influenced most by Dada and surrealism, the effect the techniques of political propaganda used during the 1930s & 1940s was noted by the Lettrists and their core tenent was an understanding of the letter itself as the fundamental building block of art and literature.  Often they would break down language into letters or phonetic sounds, assessing and deploying them for their aesthetic or auditory qualities rather than their conventional meaning(s).  In that sense the Lettrists can be seen as something as precursor of post-modernism’s later “everything is text” orthodoxy although that too has an interesting origin.  The French philosopher Jacques Derrida (1930-2004) made famous the phrase “Il n'y a pas de hors-texte” which often is translated as something like “there is no meaning beyond the text” but “hors-texte” (outside the text) was printers’ jargon for those parts of a book without regular page numbers (blank pages, copyright page, table of contents et al) and Derrida’s point actually was the hors-texte must be regardes as a part of the text.  There was much intellectual opportunism in post modernism and for their own purposes it suited may to assert what Derrida said was “There is nothing outside the text” and what he meant was “everything is part of a (fictional) text and nothing is real” whereas his point was it’s not possible to create a rule rigidly which delineates what is “the text” and what is “an appendage to the text”.  Troublingly for some post modernists, Derrida did proceed on a case-by-case basis although he seems not to have explained how the meaning of the text in an edition of a book with an appended "This page is intentionally left blank" page might differ from one with no such page.  It may be some earnest student of post-modernism has written an essay convincingly exactly that.

The Lettrism project was very much a rejection of traditional language structures and the meanings they denoted; it was a didactic endeavor, the Lettrists claiming not only had they transcended conventional grammar & syntax but they could obviate even a need for meaning in words, their work a deliberate challenge to their audiences to rethink how language functions.  As might be imagined, their output was “experimental” and in addition to some takes on the ancient form of “pattern poetry” included what they styled “concrete poetry” & “phonetic poetry”, visual art and performance pieces which relied on abstraction, the most enduring of which was the “hypergraphic”, an object sometimes describe as “picture writing” which combined letters, symbols, and images, blending visual and textual elements into a single art form, often as collages or as graphic-like presentations on canvas or paper.  This wasn’t a wholly new concept but the lettrists vested it with new layers of meaning which, at least briefly, intrigued many although it was dismissed also as “visual gimmickry” or that worst of insults in the avant-garde: “derivative”.  Despite being one of the many footnotes in the history of modern art, Lettrism never went away and in a range of artistic fields, even today there are those who style themselves “lettrists” and the visual clues of the movement’s influence are all around us.

Chrysler’s letterism: The Chrysler 300 “letter series” 1955-1965.

The “letter series” Chrysler 300s were produced in limited numbers in the US between 1955-1965; technically, they were the high-performance version of the luxury Chrysler New Yorker and the first in 1955 was labeled C-300, an allusion to the 300 hp (220 kW) 331 cubic inch (5.4 litre) Hemi V8, then the most powerful engine offered in a production car.  The C-300 was well received and when an updated version was released in 1956, it was dubbed 300B, the annual releases appending the next letter in the alphabet as a suffix although in 1963 “I” was skipped when the 300H was replaced by the 300J, the rationale being it might be confused with a “1” (ie the numeral “one”), the same reasoning explaining why there are so few “I cup” bras, some manufacturers filling the gap in the market between “H cup” & “J cup” with a “HH cup” but there’s no evidence the corporation’s concerns ever prompted them to ponder a “300HH”.  Retrospectively thus, the 1955 C-300 is often described as the 300A although this was never an official factory designation.  While in the narrow technical sense not a part of the “muscle car” lineage (defined by the notion of putting a “big” car’s “big” engine into a smaller, lighter model), the letter series cars were an important part of the “power race” of the 1950s and an evolutionary step in what would emerge in 1964 as the muscle car branch and the most plausible LCA (last common ancestor) of both was the Buick Century (1936-1942).  The letter series was retired after 1965 because the market preference for high-performance car had shifted to the smaller, lighter, pony cars & intermediates (neither of which existed in the early years of the 300) though the “non letter series” 300s (introduced in 1962) continued until 1971 with an toned-down emphasis on speed and a shift to style.

1955 Chrysler C-300 (300A).

The 1955 C-300 typified Detroit’s “mix & match” approach to the parts bin in that it conjured something “new” at relatively low cost, combining the corporation’s most powerful Hemi V8 with the New Yorker Series (C-68) platform, the visual differentiation achieved by using the front bodywork (the “front clip” in industry jargon) from the top-of-the-range Imperial.  The justification for the existence of the thing was to fulfill the homologation requirements of NASCAR (National Association for Stock Car Auto Racing) that a certain number of various components be sold to the public before a car could be defined as a “production” car (ie a “stock” car, a term which shamelessly would be prostituted in the years to come) and used in sanctioned competition.  Accordingly, the C-300 was configured with the 331 cubic inch Hemi V8 fitted, with dual four barrel carburetors, solid valve lifters and a high-lift camshaft profiled for greater top-end power.  Better to handle the increased power, stiffer front and rear suspension was used and it was very much in the tradition of the big, powerful grand-touring cars of the 1930s such as the Duesenberg SJ, something that with little modification could be competitive on the track.  Very successful in NASCAR racing, the C-300 also set a number of speed records in timed trials but it was very much a niche product; despite the price not being excessive for what one got, only 1,725 were made.

1956 Chrysler 300B (left) and Highway Hi-Fi phonograph player (right).

The 300B used a updated version of the C-300s body so visually the two were similar although, ominously, the tailfins did grow a little.  The big news however lay under the hood (bonnet) with the Hemi V8 enlarged to 354 cubic inches (5.8 litres) and available either with 340 horsepower (254 kW) or in a high- compression version generating 355 (365), the first time a US-built automobile was advertised as producing greater than one horsepower per cubic inch of displacement.  It was a sign of the times; other manufacturers took note.  The added power meant a top speed of around 140 mph (225 km/h) could be attained, something now to ponder given the retardative qualities of the braking system but also of note was the season's much talked-about option: the "Highway Hi-Fi" phonograph player which allowed vinyl LP records to be played when the car was on the move; the sound quality was remarkably good but on less than smooth surfaces, experiences were mixed.  Success on the track continued, the 300B wining the Daytona Flying Mile with a new record of 139.373 MPH, and it again dominated NASCAR, repeating the C-300’s Grand National Championship.  Despite that illustrious record, only 1,102 were sold.

1957 Chrysler 300C.

The 1955-1956 Chryslers had a balance and elegance of line which could have remained a template for the industry but there were other possibilities and these Detroit choose to pursue, creating a memorable era of extravagance but one which proved a stylistic cul-de-sac.  The 1957 300C undeniably was dramatic and featured many of the motifs so associated with the US automobile of the late 1950s including the now (mostly) lawful quad-headlights, the panoramic “Vista-Dome” windshield, the lashings of chrome and, of course, those tailfins.  The Hemi V8 was again enlarged, now in a “tall deck” version out to 395 cubic inches (6.4 litres) rated at 375 horsepower (280 kW) and for the first time a convertible version of the 300 was available.  By now the power race was being run in earnest with General Motors (GM) offering fuel-injected engines and Mercury solving the problem in the traditional American (there’s no replacement for displacement) way by releasing a 430 cubic inch (7.0 litre) V8 although it was so big and heavy it made the bulky Hemi seem something of a lightweight; the 430 did however briefly find a niche in in power-boat racing.  For 300C owners who wanted more there was also a high-compression version with more radical valve timing rated at 390 horse power (290 kW) and this was for the first time able to be ordered with a three-speed manual transmission.  Few apparently felt the need for more and of the 2,402 300Cs sold (1,918 coupes & 484 convertibles), only 18 were ordered in high-compression form.

1958 Chrysler 300D.

Again using the Hemi 392, now tuned for a standard 380 horsepower (280 kW), there was for the first time the novelty of the optional Bendix “Electrojector” fuel injection, which raised output to a nominal 390 horsepower (290 kW) although its real benefit was the consistency of fuel delivery, overcoming the starvation encountered sometimes under extreme lateral load.  Unfortunately, the analogue electronics of the era proved unequal to the task and the unreliability was both chronic and insoluble, thus almost all the 21 fuel-injected cars were retro-fitted with the stock dual-quad induction system and it’s believed only one 300D retains its original Bendix plumbing.  Also rare was the take-up rate for the manual transmission option and interestingly, both the two known 300Ds so equipped were ordered originally with carburetors rather than fuel injection.  The engineers also secured one victory over the stylists.  After testing on the proving grounds determined the distinctive, forward jutting “eyebrow” header atop the windscreen reduced top speed by 5 mph (8 km/h), they managed to convince management to authorize an expensive change to the tooling, standardizing the convertible’s compound-curved type “bubble windshield”, a then rare triumph of function over fashion.  Although the emphasis of the letter series cars was shifting from the track to the roads, the things genuinely still were fast and one (slightly modified) 300D was set a new class record of 156.387 mph (251.681 km/h) on the Bonneville Salt Flats.  Production declined to 810 units (619 coupes & 191 convertibles).

1959 Chrysler 300E.

With the coming of the 1959 range, the Hemi was retired and replaced by a new 413 cubic inch (6.8 litre) V8 with wedge-shaped combustion chambers.  Lighter by some 100 lb (45 kg) and cheaper to produce than the Hemi with its demanding machining requirements and intricate valve train, the additional displacement allowed power output to be maintained at 380 horsepower (280 kW) while torque (something more significant for what most drivers on the street do most of the time actually increased).  The manual transmission option was also deleted with no market resistance and despite the lower production costs, the price tag rose, something probably more of a factor in the declining sales than the loss of the much vaunted Hemi and, like the 300D (and most of the rest of the industry) the year before, the economy was suffering in the relatively brief but sharp recession and Chrysler probably did well to shift 390 units (550 coupes & 140 convertibles).

1960 Chrysler 300F (left) and 300F engine with Sonoramic intake in red (right).

Although the rococo styling cues remained, underneath now lay radical modernity, the corporation’s entire range (except for exclusive Imperial line) switching from ladder frame to unitary construction.  The stylists however indulged themselves with more external flourishes, allowing the tailfins an outward canter, culminating sharply in a point and housing boomerang-shaped taillights.  Even the critics of such things found it a pleasing look although they were less impressed by the faux spare tire cover (complete with an emulated wheel cover!) on the trunk (boot), dubbing it the “toilet seat”.  The interior though was memorable with four individual bucket in leather with a center console between extending the cockpit’s entire length and there was also Chrysler’s intriguing electroluminescent instrument display which, rather than being lit with bulbs, exploited a phenomenon in which a material emits light in response to an electric field; the ethereal glow was much admired.  Buyers in 1959 may have felt regret in not seeing a Hemi in the engine bay, but after lifting the hood (bonnet) of a 300F they wouldn’t have been disappointed because, in designer colors (gold, silver, blue & red) sat the charismatic “Sonoramic” intake manifold, a “cross-ram” system which placed the carburetors at the sides of engine, connected by long tubular runners.  What the physics of this did was provide a short duration “supercharging” effect, tuned for the mid-range torque most used when overtaking at freeway speeds.  Also built were a handful of “short ram” Sonoramics which had the tubes (actually with the same length) re-tuned to deliver top-end power rather than mid-range torque.  Rated at a nominal 400 (300 kW) horsepower, these could be fitted also with the French-built Pont-a-Mousson 4-speed manual transmission used in the Chrysler V8-powered Facel Vega and existed only for the purpose of setting records, six 300Fs so equipped showing up at the 1960 Dayton Speed Week where they took the top six places in the event’s signature Flying Mile, crossing the traps at between 141.5-144.9 mph (227.7-233.3 km/h).  The market responded and sales rose to 1217 (969 & 248 convertibles) and the 300F (especially those with the “short ram” Sonoramics) is the most collectable of the letter series.

1961 Chrysler 300G.

The 300G gained canted headlights, another of those styling fads of the 1950s & 1960s which quickly became passé but now seem a charming period piece.  There was the usual myriad of detail changes the industry in those days dreamed up each season, usually for no better reason that to be “different” from last year’s model and thus be able to offer something “new”.  As well as the slanted headlights, the fins became sharper still and taillights were moved.  Mechanically, the specification substantially was unaltered, the Sonoramic plumbing carried over although the expensive, imported Pont-a-Mousson transmission was removed from the option list, replaced by Chrysler’s own heavy-duty 3-speed manual unit, the demand for which was predictably low.  The lack of a fourth cog didn’t impede the 300G’s performance in that year’s Daytona Flying Mile where one would again take the title with a mark of 143 mph (230.1 km/h) and to prove the point a stock standard model won the one mile acceleration title.  People must have liked the headlights because production reached 1617 units (1,280 coupes & 337 convertibles).

1962 Chrysler 300H.

Perhaps a season or two too late, Chrysler “de-finned” its whole range, prompting their designer (Virgil Exner (1909–1973)) to lament his creations now resembled “plucked chickens”.  For 1962 the 300 name also lost some of its exclusivity with the addition to the range of the 300 Sport series (offered also with four-door bodywork) and to muddy the waters further, much of what was fitted to the 300H could be ordered as an option on the basic 300 so externally, but for the distinctive badge, there was visually little to separate the two.  Mechanically, the “de-contenting” which the accountants had begun to impose as the industry chase higher profits (short-term strategies to increase “shareholder value” are nothing new) was felt as the Sonoramic induction system moved to the 300H’s option list with the inline dual 4-barrel carburetor setup last seen on the 300E now standard.  However, because of weight savings gained by the adoption of a shorter wheelbase platform, the specific performance numbers of 300H actually slightly shaded its predecessor but the cannibalizing of the 300 name and the public perception the thing’s place in the hierarchy was no longer so exalted saw sales decline 570 (435 coupes & 135 convertibles), the worst year to date.  The magic of the 300 name however seemed to work because Chrysler in the four available body styles (2 door convertible, 2 & 4 door hardtop & 4 door sedan) sold 25,578 of the 300 Sport series, exceeding expectations.  Since 1962, the verbal shorthand to distinguished between the ranges has been “letter series” and “non letter series” cars.

1963 Chrysler 300J.

Presumably in an attempt to atone for past sins, a spirit of rectilinearism washed through Chrysler’s design office while the 1963 range was being prepared and it would persist until the decade’s end when new sins would be committed.  Unrelated to that was the decision to skip a 300I because of concerns it might be read as the wholly numeric 3001.  The de-contenting (now an industry trend) continued with the swivel feature for the front bucket seats deleted while full-length centre console was truncated at the front compartment with the rear seat now a less eye-catching bench.  The 413 V8 was offered in a single configuration but the Sonoramics were again standard and the manual transmission remained optional, seven buyers actually ticking the box. The 300J was still a fast car, capable of a verified 142 mph (229 km/h) although the weight and gearing conspired against acceleration but a standing quarter mile (400 m) ET (elapsed time) of 15.8 was among the quickest of the cars in its class.  Still, it did seem the end of the series might be nigh with the convertible no longer offered and the sales performance reflected the feeling, only 400 coupes leaving the showrooms.

The BUFF: The new version of the Boeing B-52 Stratofortress (replacing the B-52H) will be the B-52J, not B-52I or B-52HH.   

The US Air Force also opted to skip “I” when allocating a designation for the updated version of the Boeing B-52 Stratofortress (1952-1962 and still in service).  Between the first test flight of the B-52A in 1954 and the B-52H entering service in 1962, the designations B-52B, B-52C, B-52D, B-52E, B-52F & B-52G sequentially had been used but after flirting with whether to use B52J as an interim designation (reflecting the installation of enhanced electronic warfare systems) before finalizing the series as the B-52K after new engines were fitted, in 2024 the USAF announced the new line would be the B-52J and only a temporary internal code would distinguish those not yet re-powered.  Again, the “I” was not used so nobody would think there was a B521.  Although the avionics, digital displays and ability to carry Hypersonic Attack Cruise Missile (HACM, a scramjet-powered weapon capable exceeding Mach 5) are the most significant changes for the B-52J, visually, it will be the replacement of the old Pratt & Whitney TF33 engines with new Rolls-Royce F130 units which will be most obvious, the F130 promising improvements in fuel efficiency of some 30% as well as reduction in noise and exhaust emissions.  Already in service for 70 years, apparently no retirement date for the B-52 has yet been pencilled-in.  In USAF (US Air Force) slang, the B-52 is the BUFF (the acronym for big ugly fat fellow or big ugly fat fucker depending on who is asking).  From BUFF was derived the companion acronym for the LTV A-7 Corsair II (1965-1984, the last in active service retired in 2014) which was SLUFF (Short Little Ugly Fat Fellow or Short Little Ugly Fat Fucker).

1964 Chrysler 300K.

Selling in 1963 only 400 examples of what was intended as one of the corporations “halo” cars triggered management to engage in what the Americans had come to call an “agonizing reappraisal”.  The conclusion drawn was the easiest way to stimulate demand was to lower the basic entry price to ownership of the name and if buyers really wanted the fancy stuff once fitted as standard, they could order it from an option list; it was essentially the same approach as used for most of Chrysler’s other ranges.  Accordingly, the leather trim and many of the power accessories joined air-conditioning on the option list.  The base engine was now running a single four barrel carburetor although for and additional US$375, the Sonoramic could be ordered and combined with Chrysler’s new, robust four-speed manual transmission.  Surprising some observers, the convertible coachwork made a return to the catalogue.  All that meant the 300K could be advertised for US$1000 less than the 300J and the market responded in a text book example of price elasticity of demand, production spiking to 3647 (3,022 coupes & 625 convertibles).

1965 Chrysler 300L (four speed manual).

Despite the stellar sales of the 300K, even before the release of the 300L, the decision had been taken it would be the last of the letter series.  The tastes of those who wanted high performance had shifted to the smaller, lighter pony cars and intermediates which hadn’t even been envisaged when the C-300 had made its debut a decade earlier.  Additionally, the letter series had outlived their usefulness as image-makers for the corporation now they were no longer the fastest machines in the fleet and production-line rationalization meant it was easier and more profitable to maintain a single 300 line and allow buyers to choose their own combination of options; in other words, after 1965, it would still be possible to create a letter series 300 in most aspects except the badge and the now departed Sonoramics of fond memory.  When the last 300L was produced it was configured with a single four barrel carburetor and had it not been for the badges, few would have noticed the difference between it and any other 300 with the same body.  The lower price though continued to attract buyers and in its final year 2845 were sold (2,405 coupes & 440 convertibles).