Mercury

Mercury (pronounced mur-kyuh-ree)

(1) In chemistry, a heavy, silver-white, highly toxic metallic element (uniquely liquid at room temperature), once widely used in barometers & thermometers and still a component of pesticides & pharmaceutical preparations.  In industrial use it provides the reflecting surface of mirrors, can still be a part of dental amalgams and is used in some switches, mercury-vapor lamps, and other electric apparatus.  It’s also used as a catalyst in laboratories.  Symbol: Hg; atomic weight: 200.59; atomic number: 80; specific gravity: 13.546 at 20°C; freezing point: −38.9°C; boiling point: 357°C.  It’s known also as quicksilver or hydrargyrum.

(2) In clinical pharmacology, the metal as used in various organic and inorganic compounds, used usually to treat infections of the skin.

(3) In mythology, the Roman god who served as messenger of the gods and was also the god of commerce, thievery, eloquence, and science, identified with the Greek god Hermes (initial capital letter).

(4) In astronomy, the planet nearest the sun, having a diameter of 3,031 miles (4,878 km), a mean distance from the sun of 36 million miles (57.9 million km), and a period of revolution of 87.96 days, and having no satellites; the smallest planet in the solar system (diameter and mass: respectively 38 and 5.4% that of earth) (initial capital letter).

(5) Borrowing from mythology, a messenger, especially a carrier of news (largely archaic).

(6) In botany, any plant belonging to the genus Mercurialis, of the spurge family, especially the poisonous, weedy M. perennis of Europe.  Historically, it was most associated with the annual mercury (Mercurialis annua), once cultivated for medicinal properties (the fourteenth century French mercury or herb mercury).

(7) In botany, a similar edible plant (Blitum bonus-henricus), otherwise known since the fifteenth century as English mercury or allgood.

(8) In botany, in eighteenth century US regional use, the poison oak or poison ivy.

(9) In the history of US aerospace, one of a series of U.S. spacecraft, carrying one astronaut and the first US vehicle to achieve suborbital and orbital manned spaceflights (initial capital letter).

(10) Liveliness, volatility (obsolete since the mid-nineteenth century).

1300–1350: From the Middle English Mercurie, from the Medieval Latin, from the Classical Latin Mercurius (messenger of Jupiter, god of commerce) and related to merx (merchandise),  Mercury, mercuriality & mercurialist are nouns, mercurial is a noun & adjective, mercurous, intramercurial & mercuric are adjectives and mercurially is an adverb; the noun plural is mercuries.

The late fourteenth century adjective mercurial (pertaining to or under the influence of the planet Mercury) evolved by the 1590s to include the sense “pertaining to the god Mercury, having the form or qualities attributed to Mercury (a reference to his role as god of trade or as herald and guide)”.  The meaning “light-hearted, sprightly, volatile, changeable, quick” was in use by the 1640s and was intended to suggest the qualities supposed to characterize those born under the planet Mercury, these based on the conduct of the god Mercury (which seems a generous interpretation given some of his antics), probably also partly by association with the qualities of quicksilver. A variant in this sense was the now rare noun mercurious, in use by the 1590s.  The adjective mercuric (relating to or containing mercury) dates from 1828 and in chemistry applied specifically applied to compounds in which each atom of mercury was regarded as bivalent.  Mercurous was by the 1840s applied to those in which two atoms of mercury are regarded as forming a bivalent radical. 

In the mythology of Antiquity, the Roman Mercury (or Mercurius) was identified with the Greek Hermes, protecting travelers in general and merchants in particular.  He was depicted as the messenger of Jupiter and in some tales even as his agent in some of Jupiter’s amorous ventures (famously in Amphytrion (circa 188 BC) by the playwright Titus Maccius Plautus (circa 254–184 BC)).  The location of Rome’s first Temple of Mercury was chosen because it was so close to both the port and the commercial precinct, the god of commerce thus well-placed.  Although it’s not entirely certain, the structure was thought to date from 496 BC and historians note the sanctuary was built outside the pomerium (the city’s religious boundary), leading to speculation the cult may have been of foreign origin.  Mercury’s attributes included the caduceus (the wand), a variety of very fetching broad-brimmed hats, winged sandals (essential for one so “fleet of foot” and the purse (symbolizing the profits merchants gained from their trade).  The tales from Antiquity are not consistent (and in some cases contradictory but Mercury in some traditions was the father of Evander or of Lares (charged with the supervision of crossroads and prosperity); Lares was born after Mercury raped Lara, the water Nymph in the kingdom of the dead.  The identification of Mercury with the Greek Hermes was ancient but in the early medieval period he was linked also with the Germanic Woden and noting his role as a messenger and conveyor of information, since the mid-seventeenth century Mercury was often used as a name for newspapers although has been a common name for a newspaper and some critics have adapted it for their own purposes: In Australia the Hobart Mercury was in the 1980s sometimes derisively called the “Hobart Mockery”.

Vintage wall thermometer: As the temperature increased, the mercury expanded in volume and rose (hence "mercury rising").  The red colour was achieved with the addition of a dye.

The origin of the chemical name of mercury (Hg) reflects the influence of Scientific Latin on early-modern chemistry; Hg is an abbreviation of the Latin name of the element: hydrargium (literally “water-silver”), from the Ancient Greek hydrargyros (liquid silver), an allusion to its unique quality of being a silvery liquid when at room temperature (all other metals being solid).  The older English name was quicksilver (still prevalent in literary & poetic circles) which was coined in the sense of “living silver”, a reference to the liquid tending to move “like a living thing” when provoked with the slight provocation.  The “quick” referred not to speed but “alive” in the sense of the Biblical phrase “the quick and the dead”.  Alchemists called it azoth and in medical and sometimes chemical use that’s still occasionally seen.  As late as the fifteenth century, in mainstream Western science the orthodox view was that mercury was one of the elemental principles thought present in all metals.  In Antiquity, it was prepared from cinnabar and was then one of the seven known metals (bodies terrestrial), coupled in astrology and alchemy with the seven known heavenly bodies (the others: Sun/gold, Moon/silver, Mars/iron, Saturn/lead, Jupiter/tin, Venus/copper.  In idiomatic use, (with a definite article), because of the use in barometers & thermometers, “the mercury” was a reference to temperature thus “mercury rising” meant “warmer”, the use dating from the seventeenth century and it has persisted even as the devices have moved to digital technology.  The name mercury was adopted because the stuff flows quickly about, recalling the Roman god who was the “swift-footed messenger of the gods”.

The same rationale appealed to the astronomers of Antiquity who noted the swift movement of the planet which required only 88 days for each solar orbit.  Mercury is sometimes visible from the Earth as a morning or evening star and in our solar system and is the both the smallest and the closest planet to the Sun.  Second in density only to Earth, it’s a lifeless (as far as is known or seems possible) place with a cratered surface which makes it not dissimilar in appearance to Earth's Moon.  It behaves differently from Earth in that the rotational period of 58.6 days is two-thirds of its 88-day annual orbit, thus it makes three full axial rotations every two years.  The atmosphere is close to non-existent, something which, combined with the rotational & orbital dynamics and the proximity to the Sun produces rapid radiational cooling on its dark side, meaning the temperature range is greater than any other planet in our solar system (466°-184°C (870°-300°F)).  Being so close to the Sun, Mercury is visible only shortly before sunrise or after sunset, observation further hindered by Earth’s dust & pollution, this distorting the planet’s light which obliquely must pass through the lower atmosphere.  It wasn’t until circa 1300 that the Classical Latin name for the planet was adopted in English while a (presumably hypothetical) resident of the place was by 1755 a Mercurian or a century later as Mercurean.  The novel adjective intramercurial (being within the orbit of the planet Mercury) was coined in 1859 to describe a hypothetical planet orbiting between Mercury and the Sun.  The idea had existed among French astronomers since the 1840s but became a matter of some debate between 1860-1869 until observations of solar eclipses finally debunked the notion.  The origin of the noun amalgamation (act of compounding mercury with another metal), dating from the 1610s, was a noun of action from archaic verb amalgam (to alloy with mercury), the figurative, non-chemical sense of “a combining of different things into one uniform whole” in use by 1775.

Genuinely different and obvious a cut above a Ford: 1939 Mercury 8 Coupe.

Reflecting the philosophy of Henry Ford which put a premium on engineering and price, concepts like product differentiation & multi-brand market segmentation came late to the Ford Motor Company.  Unlike General Motors (GM) which throughout the 1930s fielded seven brand-names, it wasn’t until 1938 that Ford added a third, using until then just Ford and Lincoln and even they operated as separate companies whereas GM maintained a divisional structure.  The debut in 1938 of the Mercury label, sitting on the pricing scale between Ford and Lincoln made sense in a way that twenty years on, Edsel never did and, until internal cannibalization began in the 1960s, the Mercury brand worked well.  Even after that, the marketing momentum accrued over decades maintained Mercury’s viability and it wasn’t shuttered until 2011, a victim of the industry’s restructuring after the Global Financial Crisis (GFC 2008-2012).  Debatably, the Mercury brand may yet prove useful and, should a niche emerge, there may be a resurrection, Ford maintaining registration of the trademark.

A (slightly) better Ford LTD: 1969 Mercury Marquis Brougham four-door hardtop.

Perhaps it was the experience of GM which had discouraged Ford.  Although Harvard had begun awarding MBAs since 1908, history unfortunately doesn’t record whether any of them were involved in the brand-name proliferation decision of the mid 1920s which saw the introduction of companion offerings to four of GM’s five existing divisions, only the entry-level Chevrolet not augmented.  The new brands, slotted above or below depending on where the perceived price-gap existed, mean GM suddenly was marketing nine products in competition with Ford offering two and one probably didn’t need a MBA to conclude only one approach was likely correct.  As things turned out, GM’s approach was never given the chance fully to explore the possibilities, the effects of the Great Depression of the 1930s suppressing demand in the economy to an extent then unknown, necessitating downsizing in just about every industrial sector.  Axed by GM in 1931 was Viking (Oldsmobile’s companion), Marquette (added to Buick) and Oakland (actually usurped by its nominal companion, Pontiac).  LaSalle (a lower-priced Cadillac) survived the cull… for a while.

Ford in the late 1930s had clearly been thinking about how to cover the widely understood "price-points" in the market, most of which existed between the mass-market Fords and the Big Lincolns, then a very expensive range.  One toe in the water of brand-proliferation was the creation in 1937 of "De Luxe Ford" which, despite some of the hints in the advertising, was neither a separate company nor even a division; it was described by historians of the industry as "a marque within a marque".  Structurally, this seems little different to the approach the company had been using since 1930 when it introduced a “Deluxe” trim option for certain models which could be ordered to make the “standard” Ford a little better appointed but the 1937 De Luxe Fords were more plausibly different because some relative minor changes to panels and detailing did make the two “marques” visually distinct.  The Deluxe vs De Luxe spelling was perhaps too subtle a touch to be noticed by many.

1968 Mercury Cougar GT-E 427.  The tennis court hints at the target market.

A long wheelbase Food Mustang with a higher specification, the original Mercury Cougar (1967-1970) was the brand's great success story.  The 1968 GT-E 427 was a tiny part of that but is remembered as the last use of the Le Mans winning 427 cubic inch (7.0 litre) V8 and the corporation's only 427 pony-car.  Civilized with hydraulic valve lifters and an automatic transmission, it was a glimpse of what might have been had Ford, as it once planned, put the 427 in a Mustang.     

The De Luxe Ford line was deliberately positioned between Ford and Lincoln but intriguingly, at the same time, Ford introduced both a new, lower priced V12 Lincoln called the Lincoln-Zephyr and the Mercury range, all three of these ventures contesting the same, now crowded, space.  The De Luxe Ford “marque” would last only until 1940 although Ford’s Deluxe option remained on the books; it’s doubtful many outside Ford’s advertising agency noticed.  It would seem Ford was hedging its bets and may have decided to persist with whichever of Mercury and De Luxe Ford proved most successful and as things transpired, that was Mercury so as the 1941 model year dawned, in the dealers’ brochures there were Fords, Mercurys, Lincoln-Zephyrs & Lincolns.  World War II of course intervened and when production resumed after the end of hostilities, that was simplified to Fords, Mercury & Lincoln, remaining that way until the mid-1950s when in a booming economy, the temptation to proliferate proved irresistible and the exclusive Continental division was created, followed by the infamous Edsel, the model spread of which over-lapped the pricing of both Ford and Mercury, an approach which seems to go beyond hedging.  The Continental experiment lasted barely two seasons and the Edsel just three, the latter a debacle which remains a case study in marketing departments.

A natural Mercury: 1955 Ford Thunderbird.

So by 1960 the corporation again offered just Fords, Mercurys & Lincolns but it was a troubled time for the latter, the huge Lincolns of the late 1950s, although technically quite an achievement in body engineering, had proved so unsuccessful that Ford’s new management seriously considered closing it down as well but it was saved when handed a prototype Ford Thunderbird coupé which was developed into the famous Lincolns of 1961-1969, remembered chiefly for the romantic four-door convertibles and being the cabriolet in which John Kennedy (JFK, 1917–1963; US president 1961-1963) was assassinated.  That was one of the Thunderbird’s footnotes in corporate history, the other being that when introduced in 1955 it was the first Ford blatantly to intrude on what, according to marketing theory, should have been the domain of Mercury, home of the up-market offerings.

Cannibalizing the corporation: 1965 Ford LTD.

The Thunderbird though was just the first act of trespass and fancier Fords continued to appear, the landmark being the LTD, which began in 1965 as a luxury trim-package for the Galaxie, something which proved so popular it soon became model in its own right, encouraging a host of imitators from the mass-market competition, the most successful of which was Chevrolet’s Caprice (that innovation in retrospect the first nail in the coffins of the now shuttered Pontiac & Oldsmobile).  However, like Pontiac & Oldsmobile, Mercury would endure for decades, all three surviving before being sacrificed in the wake of the GFC and between the debut of the LTD and the end of the line, there were many successful years but the rationale for the existence of Mercury which had been so well defined in 1938 when there was genuine product differentiation and a strict maintenance of price points, gradually was dissipated to the point that with the odd exception (such as the wildly successfully Mercury Cougars of the late 1960s), Fords and Lincolns were allowed to become little more than competitors in the same space and the brand never developed the sort of devoted following which might have transcended the sameness.  By the twenty-first century, there were few reasons to buy a Mercury because a Ford could be ordered in essentially identical form, usually for a little less money.

Xylo-punk band Crazy and the Brains performing Lindsay Lohan, recorded live, Mercury Lounge, New York City, 2013.  Punk bands are said still not widely to have adopted the xylophone.

Comet

Comet (pronounced kom-it)

(1) In astronomy, a celestial body moving about the sun, usually in a highly eccentric orbit, most thought to consist of a solid frozen nucleus, part of which vaporizes on approaching the heat from Sun (or other star) to form a gaseous, luminous coma (the envelope of dust and gas, the most dramatic part of which is the long, luminous tail which streams away from the sun (under the influence of solar winds).

(2) In astronomy, a celestial phenomenon with the appearance of such a body.

(3) Any of several species of hummingbird found in the Andes.

(4) In slang, as “vomit comet”, a reduced-gravity aircraft which, by flying in a parabolic flight path, briefly emulates a close to weightless environment.  Used to train astronauts or conduct research, the slang derived from the nausea some experience.

(5) In figurative use (often applied retrospectively and with a modifier such as “blazing comet”), someone (or, less commonly, something) who appears suddenly in the public eye, makes a significant impact and then quickly fades from view, their fleeting moment of brilliance a brief but spectacular event.

1150–1200: From the Middle English comete, partly from the Old English comēta and partly from the Anglo-French & Old French comete (which in Modern French persists as comète), all from the Latin comētēs & comēta, from the Ancient Greek κομήτης (komḗtēs) (wearing long hair; ling-haired), the construct being komē-, a variant stem of komân (to let one's hair grow), from κόμη (kómē) (hair) + -tēs (the agent suffix).  The Greek was a shortened form of ἀστὴρ κομήτης (astēr komētēs (longhaired star)), a reference to a comet’s streaming tail.  The descendants in other languages include the Malay komet, the Urdu کومٹ (komeṭ) and the Welsh comed.  Comet, cometlessness, cometography, cometographer, cometology & cometarium are nouns, cometless, cometic, cometical, cometocentric, cometary, cometographical & cometlike (also as comet-like) are adjectives, cometesimal is a noun & adjective; the noun plural is comets.

Comets orbit the Sun along an elongated path and when not near the heat, the body consists solely of its nucleus, thought to be almost always a solid core of frozen water, frozen gases, and dust.  When near the sun, the nucleus heats, eventually to boil and thus release the gaseous and luminous coma (the envelope of dust and gas), the most dramatic part of which is the long, luminous tail which streams away from the sun (under the influence of solar winds).  The path of a comet can be in the shape of an ellipse or a hyperbola; if a hyperbolic path, it enters the solar system once and then leaves forever while if it follows an ellipse, it remains in orbit around the sun.  Astronomer divide comets into (1) “short period” (those with orbital periods of less than 200 years and coming from the Kuiper belt) and (2) “long-period” (those with an orbital period greater than 200 years and coming from the Oort cloud).

Before the development of modern techniques, comets were visible only when near the sun so their appearance was sudden and, until early astronomers were able to calculate the paths of those which re-appeared, unexpected.  Superstition stepped in where science didn’t exist and comets were in many cultures regarded as omens or harbingers of doom, famine, ruin, pestilence and the overthrow of kingdoms or empires.  It was the English astronomer, mathematician and physicist Edmond Halley (1656–1742; Astronomer Royal 1720-1742) who in 1682 published the calculations which proved many comets were periodic and thus their appearance could be predicted.  Halley's Comet, named in his honor, remains the only known short-period comet consistently visible from Earth with the naked eye and remains the world’s most famous; it last appeared in 1986 and will next visit our skies in 2061.

Comet wine: Non-vintage Alois Lageder Natsch4 Vigneti Delle Dolomiti.

Halley’s findings put an end to (most) of the superstition surrounding comets but commerce still took advantage of their presence.  A comet with a famously vivid tail appeared in 1811 and in that year, Europe enjoyed a remarkably pleasant autumn (fall) which was most conducive to agriculture and became associated with the abundant and superior yield of the continental vineyards.  For that reason, the vintage was called the “comet wine” and the term became a feature in marketing the product which emerged from any year in which notable comets were seen, a superior quality alleged (and thus a premium price).  Wine buffs say any relationship between the quality of a vintage and the travel of celestial bodies is entirely coincidental.

Red Comet: The Short Life and Blazing Art of Sylvia Plath (2021) by Dr Heather Clark (b 1974).

One of things about the feminist cult which is now the construct of Sylvia Path (1932-1963) is that her mistreatment at the hands of her husband Ted Hughes (1930–1998; Poet Laureate 1984-2008) tends to obscure her work which many quite familiar with the story of her brief life will barely have read and that’s perhaps predictable, certainly for those for whom the lure of tales of tragic woman and brutish men is a siren.  As human tragedies go, her story is compelling: A precocious talent, the death of the father to whom she was devoted when only eight, the suicide attempt while a student and the burning ambition to write and be published.  Almost as soon as she met Ted Hughes she knew he was “my black marauder” and their affair was one of intense physicality as well as a devotion to their art, something which might have endured during their marriage (which produced two children) had Hughes not proved so unfaithful and neglectful.  In 1963, as an abandoned solo mother in a freezing flat during what entered history as London’s coldest winter of the century, she took her own life while her two babies slept nearby, becoming a symbol onto which people would map whatever most suited their purposes: the troubled genius, the visionary writer, a feminist pioneer and, overwhelmingly, a martyr, a victim of a man.  To his dying day, feminists would stalk literary events just to tell Hughes he had “Sylvia’s blood on his hands”.

So the story is well known and in the years since her death there have been a number of biographies, critical studies, collections of letters, academic conferences; given that, it’s seemed by the 2020s unlikely there was much more to say about one whose adult life spanned not even two decades.  For that reason the 1000-odd densely printed pages of Dr Heather Clark’s Red Comet: The Short Life and Blazing Art of Sylvia Plath was a revelation because, as the author pointed out, her life “has been subsumed by her afterlife” and what was needed was a volume which focused on what she wrote and why that output means she should be set free from the “cultural baggage of the past 50 years” and shown as “one of the most important American writers of the twentieth century.”

Sylvia Plath in Paris, 1956.

Red Comet is thus far this century’s outstanding biography and a feminist perspective is not required to recognize that when reading her last poems (written in obvious rage but sustaining a controlled tension few have matched) that she was a profoundly disturbed woman.  Most clinicians who have commented seem now to agree her depression of long-standing had descended to something psychotic by the time of her suicide, a progression she seems to have acknowledged, writing to one correspondent that she was composing poetry “on the edge of madness”.  This is though a biography written by a professional literary critic so it does not construct Plath as tale of tragedy and victimhood as one might if telling the story of some troubled celebrity.  Instead, the life is allowed to unfold in a way which shows how it underpins her development as a writer, the events and other glimpses of the person interpolated into the progress of a text through drafts and revisions, each word polished as the poet progresses to what gets sent to the publisher.  Red Comet is not a book for those interested in how much blame Ted Hughes should bear for his wife killing herself and in that matter it’s unlikely to change many opinions but as a study of the art of Sylvia Plath, it’s outstanding.  Unlike many figurative uses of "comet", Plath continues to blaze her trail. 

Pre-production de Havilland Comet (DH 106) with the original, square windows, England, 1949 (left) and Comet 4 (Registration G-APDN) in BOAC (British Overseas Airways Corporation (1939-1974 which in 1974 was merged with BEA (British European Airways) and others to later become BA (British Airways)) livery, Tokyo (Haneda International (HND / RJTT)), Japan October 1960.

The term hoodoo is often attached to objects thought jinxed.  When the de Havilland Comet (DH 106; the first commercial jet airliner), within a year of its first flight in 1949, began to suffer a number of catastrophic in-flight accidents, newspapers wrote of the “Comet hoodoo”, something encouraged because, in the pre “black-box” era, analysis of aviation incidents was a less exact science than now and for some time the crashes appeared inexplicable.  It was only when extensive testing revealed the reason for the structural failures could be traced to stresses in the airframe induced aspects of the design that the hoodoo was understood to be the operation of physics.  Other manufacturers noted the findings and changed their designs, Boeing's engineers acknowledging the debt they owed to de Havilland because it was the investigation of the Comet's early problems which produced the solutions which helped the Boeing 707 (1957) and its many successors to be the successful workhorses they became.  As a footnote, by the time the Comet 4 was released in 1958 the problems had been solved but commercially, the project was doomed and reputational damage done.  Between 1949-1964, barely more than 100 were sold although many did provide reliable service until 1981 and the airframe proved adaptable, dozens of military variants produced, the most notable being the Hawker Siddeley Nimrod, a maritime patrol version which was in service with the Royal Air Force (RAF) until 2011.

It’s because of the lessons learned from the Comet hoodoo that the apertures of airliner windows have rounded edges, the traditional four-cornered openings creating four weak spots prone to failure under stress.  In the early 1950s there was much optimism about the Comet and had it been successful, it could have given the UK’s commercial aviation industry a lead in a sector which rapidly would expand in the post war years.  One who didn’t express much faith in his country’s capacity to succeed in the field was the politician Duff Cooper (1890–1954) who, shortly before taking up his appointment as the UK’s ambassador to France, was flying on an Avro York (a transport and civil adaptation of the Lancaster heavy bomber) and he noted in his diary: “I think the designer of the York has discovered the shape of an armchair in which it is quite impossible to be comfortable, if this is typical of the civil transport plane in which were are to compete against the US, we are already beaten.”  As Lindsay Lohan’s smiles indicate, as least on private jets, the seats are now comfortable.

Not quite an Edsel, not yet a Mercury: The 1960 Comet; it was an era of imaginative (other use different adjectives) styling (and at this time they were still "stylists" and not "designers").

The Mercury Comet, built in four generations between 1960-1969 and another between 1971-1977, had a most unusual beginning.  The Ford Motor Company (“FoMoCo”, Mercury’s parent corporation) had in the mid 1950s studied the five-tier (Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac) branding used by General Motors (GM) and decided it too would create a five divisional structure (which by 1955 Chrysler had also matched).  The GM model dated from the 1920s and was called the “ladder” (GM at times had more than five rungs) and the idea was each step on the later would take a buyer into a higher price (and at least theoretically more profitable) range of models.  There was a time when this approach made sense but even in the 1950s when Ford embarked on their restructure it was beginning to fragment, the implications of which would become apparent over the decades.  Thus Ford ended up (firefly) with five divisions: Ford, Mercury, Edsel, Lincoln and Continental.  That didn’t last long and Continental was the first to go, followed soon by the still infamous Edsel and the corporation even flirted with the idea of shuttering Lincoln.

1963 Mercury Comet S-22 Convertible.

The original plan had been for the Comet to be the “small Edsel” but by the time the release date drew close, the decision had been taken to terminate the Edsel brand so the Q&D (quick & dirty) solution was to sell the car through the Lincoln-Mercury dealer network, an expedient which lasted for the 1960 & 1961 model years before the Comet was integrated into the Mercury range and badged appropriately.  The early Comets were built on the Falcon platform (“compact” in contemporary US terms) but when the 1966 range was released, the cars became “intermediates” (ie the size between the “compact” and “full-size” platforms) but the Comet name was withdrawn from use after 1969.  It was in 1971 revived for Mercury’s companion to the Maverick, Ford’s replacement for the compact Falcon which slotted above the Pinto which was in a domestic class so compact the industry coined the class-designation “sub compact”.  Cheap to produce and essentially “disposable”, the Maverick and Comet proved so popular they continued in production for a season even after their nominal replacements were in showrooms.

1967 Mercury Comet Cyclone "R Code", one of 60 built that year with the 427 cubic inch (7.0 litre) FE side-oiler V8 and one of the 19 with a four-speed manual transmission.

The Mercury Comet has never attracted great interest from collectors because few were built with the more robust or exotic drive-trains found more frequently in both the competition from GM & Chrysler and the companion versions from Ford.  The mid-range performance package for the general market was the Comet Cyclone, introduced in 1964 to replace the Comet’s earlier S-22 option; neither were big sellers but they were not expensive to produce and remained profitable parts of the Mercury range.  In 1968, during the peak of the muscle car era, Mercury sought to promote the line, dropping the Comet name and promoting the machines as the “Cyclone”, now with quite potent engines although the emphasis clearly was drag racing rather than turning corners; the high performance package was now called the “Cyclone Spoiler”.  For the NASCAR circuits however, there was in 1969 the Cyclone Spoiler II, one of the so-called “aero cars”, the better known of which were the much more spectacular, be-winged Dodge Daytona (1969) and Plymouth Superbird (1970).  Chrysler’s cars looked radical to achieve what they did but the modifications which created the Mercury Cyclone Spoiler II and Ford Torino Talladega were so subtle as to be barely noticeable, the most effective being the increased slope on the lengthened nose, the flush grill and some changes which had the effect of lowering both the centre of gravity and the body.  The Ford and Mercury might have been a less spectacular sight than the Dodge or Plymouth but on the tracks the seeming slight tweaks did the job and both were among the fastest and most successful of their brief era.

1969 Mercury Cyclone Spoiler II (slab-sided but slippery, left), 1970 Mercury Cyclone Spoiler (sleek but less aerodynamic than its predecessor, centre) and the aborted 1970 Mercury Cyclone Spoiler II (handicapped out of contention by NASCAR, right).   

In 1970, just how aerodynamic was the 1969 Cyclone Spoiler was proved when the racing teams tried the new model which, although it looked sleek, was not as aerodynamically efficient and noticeably slower.  That might seem something of an own goal but Ford were blindsided by NASCAR’s decision to render the low-volume “aero cars” uncompetitive by restricting them to the use of 305 cubic inch (5.0 litre) engines while the conventional bodies were permitted to use the full 430 (7.0).  Thus the aerodynamic modifications planned for the 1970 Torino and Cyclone never entered production.  Of the two prototype Cyclone Spoiler IIs built, one survives revealing a nose which was in its own way as radical as those earlier seen on the Plymouth and Dodge.  In the collector market, the aero cars are much sought but the Cyclones are the least valued which may seem strange because they were on the circuits among the most successful of the era.  Market analysts attribute this to (1) the Cyclone Spoiler II (and Torino Talladega) being visually much less eye-catching than the wild-looking pair from Chrysler and (2) the Cyclone Spoiler II being sold only with a modest 351 cubic inch (5.8 litre) engine whereas the Fords ran 428s (7.0) and the Chryslers 440 (7.2) & 426 (6.9) units, the latter a version of the engine actually used in the race cars.

The highly qualified Kate Upton (b 1992) was in 2014 featured in a Sports Illustrated session filmed in a "vomit comet" (a modified Boeing 727 with a padded interior). 

Ormolu

Ormolu (pronounced awr-muh-loo)

(1) Gilded metal, especially cast brass or bronze gilded over fire with an amalgam of gold and mercury, used for furniture mounts and ornamental objects (slso called bronze doré or gilt bronze).

(2) An alloy of copper, tin or zinc used to imitate gold (also called mosaic gold).

(3) Gold or gold powder prepared for use in gilding.

(4) A descriptor of objects prepared using the technique (as a modifier).

1755–1765: From the French moulu (ground gold), the source being the Latin aurum (gold) + moulu, past participle of moudre (to grind) from the Old French moudre from the Latin molere, present active infinitive of molō.  Molō was from the primitive Indo-European melh- (to grind, crush) and cognate with the Latin mollis, the Ancient Greek μύλη (múlē) and the English meal; it’s also the source of the English maelstrom.  The verb forms are ormolus (third-person singular simple present), ormoluing (present participle) and ormolued (simple past and past participle).

Deadly

Used mostly for the decorative mountings of furniture, clocks, candlesticks, chandeliers and porcelain, ormolu was a technique of gilding used to apply a finely-ground, high-carat gold–mercury amalgam to objects made from an alloy (typically bronze).  The method used high-temperature kilns to remove the mercury, leaving behind a gold coating and in French, was called bronze doré, in English, gilt bronze.  It’s associated especially French Empire clocks (those of the First Empire the most admired) but was also used in nineteenth century English workshops.

The process, sometimes colloquially called mercury-gilding or fire-gilding, was both labor-intensive and dangerous because craftsmen, many of who died young, were exposed to the toxic mercury emissions from the kilns.  A variety of helmet-like devices were used in an attempt to ameliorate the dangers but none were very effective and, after the revolution of 1830 and the overthrow of Charles X (1757–1836; King of France 1824-1830), the process was outlawed in France but use continued well into the twentieth century, some factories operating as late as the 1960s.  The process has been supplanted by modern techniques such as electroplating.

French ormolu and pink porcelain clock set Garniture (1795) by Jean-Baptiste André Furet (circa 1720-1807) in the style of François Rémond (1747-1812).

Freckle

Freckle (pronounced frek-uhl)

(1) One of the small, brownish spots on the skin that are caused by a localized deposition of the pigment melanin and that increase in number and darken on exposure to sunlight.

(2) Any small spot or discoloration.

(3) To cover with freckles; produce freckles on.

(4) To become freckled.

(5) In Australia, a small, disk-like sweet consisting of a flattish mound of chocolate covered in hundreds and thousands.

1350-1400: From the Middle English freken & frekel, from the Old Norse (plural) freknur (freckles) (and related to the Old Norse freknōttr (speckled) the Swedish fräkna & fräknar, the Norwegian & Icelandic frekna and the Danish fregne & fregner), a variant of the Old English sprecel from the Proto-Germanic sprekalą (freckle) (and related to the dialectal Norwegian sprekla and the Middle High German spreckel), from the primitive Indo-European sp(h)er(e)g- (to strew, to sprinkle).  It was cognate with the Albanian fruth (measles).  The verb freckle (to cover with spots) dated from the 1610s, the adjective freckled existing since the late fourteen century in the sense of “spotted”.  Freckle is a noun & verb, freckled & freckly are adjective and the verbs (used without object) are freckled & freckling.  The noun plural is freckles and the long obsolete alternative form from the late fourteenth century was frecken.

The similar noun fleck (a mark on skin, a freckle) from the 1590s was presumably from the verb fleck or a related word elsewhere in Germanic, such as the Middle Dutch vlecke or the Old Norse flekkr (a fleck, spot); from circa 1750 meaning extended to "a small particle" and from 1804. "a patch, a spot" of any kind.  The technical term for a freckle is ephelis.  Ephelis is from the Latin ephēlis, from the Ancient Greek ἔφηλῐς (éphēlis) (a freckle), the construct being ἐπ- (ep-) (upon, over, (ie epi-)) +‎ ἥλῐος (hḗlios) (the sun) +‎ -ῐς (-is), the nominal suffix).  The plural is ephelides.  The freckle (ephelis) differs from a lentigo in that a lentigo is a pigmented flat or slightly raised lesion with a clearly defined edge.  Unlike an ephelis (freckle), it does not fade in the winter months and dermatologists define several kinds of lentigo. The name lentigo originally referred to its appearance resembling a small lentil and they’re often now referred to as beauty spots or marks, a la Marilyn Munroe.  To a dermatologist, freckle & ephelis are synonymous but in general vaguely related words include synonyms include blemish, blotch, mole, daisy, dot, lentigo, macula, patch, pepper, pigmentation, pit, pock, pockmark, speck, speckle, sprinkle & stipple.

A freckle is an area of the skin with more pigmentation than the surrounding area, a clustering of concentrated melaninized cells which appear more obvious on those with light skin.  Counter intuitively, the skin which manifests as a freckle doesn’t have any more melanin-producing cells (or melanocytes) than the surrounding skin but instead has melanocytes that overproduce melanin granules (melanosomes), thus darkening the color of the outer cells (keratinocytes).  In this, a freckle differs from a mole in that the latter is an accumulation of melanocytes in a small area.  One who is heavily freckled is said to be "lentiginous", a learned borrowing from Latin lentīginōsus (freckled).

#freckles: Lindsay Lohan out shopping.

Of the six skin types on the Fitzpatrick spectrum, (1) Pale white skin with blue or green eyes & blonde or red hair (always burns, does not tan), (2), Fair skin with blue eyes (burns easily, tans poorly), (3), Darker white skin (tans after initial burn), (4), Light brown skin (burns minimally, tans easily), (5), Brown skin (rarely burns, tans darkly & easily & (6), Dark brown or black skin, freckles appear most frequently and are most apparent upon types (1) & (2) but can exist on anyone.  Like just about everything, the existence of freckles ultimately dependent on genetics and related to a particular gene although geneticists note the presence of at least one of two or more versions of the MC1R gene is usually required for freckles to form, the genetic combination does not guarantee an instance and in their absence, freckles may still exist.  Thus those with the gene combination are much more likely to be freckled while in those without, the instance is rare.  The MC1R gene correlates even more strongly with the red hair which is, impressionistically, so associated with freckles and it is true the two are the most frequently seen combination among the freckled, most red-heads having two variants of the MC1R gene and almost all have one.  Freckling exists even among populations, such as those of East Asia, where there is no natural occurrence of red hair but there, while genetically determined, it’s a different gene from MC1R, intriguingly one found in European populations where any influence on pigmentation is rare.

Lindsay Lohan's fridge magnet.

For centuries, many with freckles have sought their removal and by the nineteenth century, demand meant the process was part of the beauty industry.  Hydrochloric acid (muriatic acid), ammonium, hydrogen peroxide and liquid carbon dioxide could be effective and were certainly safer (if used correctly) than bi-chloride of mercury which definitely worked although the inherent difficulty was that pigment cells exist under the horny cells of the epidermis so results were usually temporary.  Many resorted to sometimes quite drastic skin-peeling and the most popular agent was for centuries lemon juice which bleaches the skin, inducing peeling although those wanting faster results would later use a hydrogen peroxide solution which was applied immediately after the skin had been scrubbed with a strong alkali soap and ammonium water.  If a patient demanded it, dermatologists would sometimes use undiluted carbolic acid to induce a severe inflammation and consequent peeling but there was reluctance in the profession because even when used with the appropriate skill, it could cause scaring and certainly couldn't be used on sensitive skin.  For that reason, many preferred the less effective hydrogen peroxide, salicylic acid or resorcinol; the early experiments with electrolysis proved unsatisfactory.  Mercury compounds such as ammoniated mercury and bi-chloride of mercury (corrosive sublimate) were the basis of many over-the-counter "anti-freckle" compounds, often combined with zinc salts or bismuth sub-nitrate and although marketed as "bleaching creams’", chemically they were really desquamating agents.  Remarkably, although restrictions began to be placed on the use of mercury in cosmetics as early as the 1940s, it wasn't until the late 1970s that in the West it was effectively banned for this purpose.  The preferred method of freckle removal is now laser treatment although the traditional view of dermatologists that freckles are a normal part of the human condition requiring no treatment is now more fashionable and there are many who fancy freckles.

Chocolate Freckles.

Freckles form on the skin because of exposure to sunlight, certain parts of the spectrum activating the melanocytes which stimulate an increase in melanin production, cause them to darken and appear more obvious.  Cases exist in the literature of people who spent their early life in extreme northern latitudes developing freckles only after moving south and thus greatly increasing their exposure to sunlight.  In some cases, these people have presented to physicians seeking treatment for a skin disorder which freckles are not.  Freckles are instead something of a by-product of the migration of early humans, as long as 1.8 million years ago, from Africa, north to the lands around the Mediterranean and later beyond.  It was natural selection which, well over 100,000 years ago, produced the gene variants associated with pigmentation, induced by the advantaged gained by a lighter skin when living in northern latitudes; one which can absorb enough ultra-violet (UV) light to permit the body to sustain a healthy production of vitamin D.

Caprice

Caprice (pronounced kuh-prees)

(1) A sudden, unpredictable change, as of one's mind or the weather.

(2) A tendency to change one's mind without apparent or adequate motive; whimsicality; capriciousness; a disposition to be impulsive.

(3) In music, as capriccio, a term for a kind of free composition.

(4) A brief (and hopefully torrid) romance; a fling

(5) A model name used by General Motors (GM) in several markets.

1660-1670: From the French caprice (whim) & capricieux (whimsical), from the Italian capriccioso from capriccio (a shivering), possibly from capro (goat), from the Latin capreolus (wild goat).  Another theory, drawn from folk etymology, connects the Italian compound capo (head) + riccio (hedgehog) suggesting a convulsive shudder in which the hair stood on end like a hedgehog's spines.  The application in musical composition to describe a kind of free composition dates from the 1690s, the sense drawn from the Italian capriccio (the music characterized by a “sudden start or motion”); earlier it meant "a prank, a trick".  The closest synonym is probably whim but vagary, notion, fancy & fling can, depending on context, summon a similar meaning.  An act of caprice differs from a fiat in that the latter, although it may be arbitrary, is an authoritative sanction issued by those vested with a certain legal authority.  The descendents include the Danish kaprice, the German Caprice and the Romanian: capriciu.  Caprice & capriciousness are nouns, capricious is an adjective and capriciously is an adverb; the noun plural is caprices.

Famously capricious in her youth, Lindsay Lohan is now a mature and responsible mother.

Ford, and the rest of the industry, learned much from the Edsel debacle of the late 1950s.  Although unlucky to be launched into the teeth of the worst recession of the post-war boom, mistakes in conception, design and production had been many and may anyway have been enough to kill the thing.  The lessons learned had been expensive, depending on the source, a loss between US$250-300 million is usually quoted and that was at a time when a million dollars was a lot of money although how much of that loss was real or a product of taking advantage of accounting rules has never been clear.  None of the most expensive aspects to design and build (1) engine, (2) transmission, (3) suspension, (4) body platforms and (5) assembly plant production lines were unique to the Edsel, all being shared variously with other Ford, Mercury and Lincoln models; surprisingly little was exclusive to the Edsel, indeed that sameness was one of the complaints about a car which Ford had puffed-up as “all new”.  That essentially left interior and exterior trim, body panels, marketing and the distribution network to pay for.  Ford certainly lost a lot of money on the Edsel but perhaps not quite as much as the books suggest.  Still, it was a big loss and the corporate capriciousness wasn’t repeated in the 1960s.  The Edsel had been a bad implementation of a sound concept: a spread of brand-identities across a market with a wide price-spread so a corporation can achieve economies of scale using many of the same resources to produce products which to compete both at the low-end on cost-breakdown and in segments where prestige or exclusivity matters.  Ford’s notion was that General Motors (GM) and Chrysler were at the time better able to cover the market because both had more brand-names, GM having five: Chevrolet, Pontiac, Oldsmobile, Buick & Cadillac as did Chrysler: Plymouth, Dodge, De Soto, Chrysler & Imperial.  Ford had only three: Ford, Mercury & Lincoln (the short-lived Continental Division (1956-1957) a failure).

Thus the attraction of adding another, an idea which worked well with products like washing powder although, in the auto industry, costs tended to be higher and the model wasn’t essential to cover a broad market, Mercedes-Benz for decades successfully using the one brand for diesel taxis, trucks small and large, Formula One racing cars and cars up to the grandest limousines.  Indeed, the idea by Daimler-Benz to resurrect adopt the long moribund Maybach name to sit atop the range was a failure, reflecting the misunderstanding by the MBA-types involved of the value of the Mercedes-Benz brand which had been acceptable for kings, queens, popes, presidents and potentates.  Only salesmen with no background would think dotcom millionaires and the other newly-rich would be more attracted to Maybach than Mercedes.  Another brand might not have been a bad idea but Maybach should have been positioned as a platform for the front wheel drive and other categories which, frankly have only devalued the three-pointed star; while some have been good cars, they simply were not Mercedes-Benz as they once were understood. 

Nor is the idea infinitely scalable.  GM at one time had nine divisions and the pattern evolved that the brand names tend to appear in times of economic buoyancy (al la Edsel) and disappear during or after recessions (Edsel & De Soto after 1958; Imperial after the first oil shock, Oldsmobile, Pontiac, Mercury and Plymouth in the wake of the global financial crisis from 2008).  So, while the 1960s were about the most buoyant years yet, Ford didn’t repeat quite the mistake though they certainly repeated one aspect of the Edsel debacle although the implications of that wouldn’t play out for decades.

1965 Ford LTD.

In 1965, Ford reverted to the business model which had worked in pre-Edsel times and introduced the LTD as an up-market option for their full-sized Galaxie.  It seemed a good idea at the time and it was, the option proving popular with customers and lucrative for Ford, the option package costing about US$175 to install yet it added some US$335 to the sticker price and the psychology of turning the mainstream Ford into a “luxury car” seemed also to exert a pull on the buyers’ wallets because it was possible to work through the option list and add some 30% to the bottom line.  Unlike most Galaxie customers, LTD buyers were inclined to tick the boxes.  Even at the time, although generally impressed with the thing (and in fairness to Ford much attention had been devoted to some basic engineering to ensure it was quieter and smoother than before), reviewers did ponder quite what the effect of moving a Ford up-market would be on the companion Mercury Division, positioned since 1938 as up-market from Ford, yet well short of Lincoln.  The corporation aimed to solve that problem by maintaining some differentiation between the two brands and to some degree this worked for decades but eventually the point of maintaining three distinct layers had ceased to have value for Ford and in 2011 Mercury was shuttered.

1965 Ford LTD.

The LTD (it apparently meant “Lincoln Type Design” and not “Limited”) did though have quite an effect on the completion with the entry level ranges of others soon augmented with similar options.  Chevrolet called their effort the “Caprice”, Plymouth, like Ford” preferred a TLA (three letter acronym) and opted for “VIP” while AMC used “DLP” which apparently stood for “Diplomat”.  Of them all, only the Caprice and the LTD endured but the concept overtook the industry which switched increasingly to adding variations of their basic models with as many “luxury” fittings added as the budget would permit.  There were critics at the time who criticized all this as “gingerbread” but buyers responded and soon tufted, pillowed upholstery in crushed velour or even leather could be had in even the most humble showrooms.  A popular name for such models was “Brougham”, borrowed from a nineteenth century horse-drawn carriage named after a member of the UK’s House of Lords and even if most weren’t aware of the etymology, they knew it sounded suitably aristocratic which was all that mattered.  What came in retrospect to be known as the “brougham era” lasted into the 1980s.

1969 Chevrolet Caprice four-door hardtop.

While never the biggest sellers, dealers liked to have four-door hardtops on display because of the perception they generated showroom traffic and although the collector market prefers two-doors (especially convertibles), the four-door hardtops were often Detroit’s most ascetically successful coachwork for full-sized cars.  In 1969, Chevrolet restricted the Caprice range to two & four door hardtops because the more elaborate interior trim (compared to the cheaper Biscayne, Bel Air & Impala) was more susceptible to sun damage which precluded offering a convertible.  That may have been the reason why in the same era some European manufacturers switched from timber veneer to leather for some vulnerable surfaces in a few convertibles although the published explanations were sometime different.  Improvements in the durability of materials meant that when the revised range was released in 1973, a convertible Caprice was added to the range.

1981 Holden WB Caprice.

Holden, the General Motors operation in Australia began selling their own Caprice in 1974.  In the tradition it was a more elaborately-appointed version of an existing model and in GM tradition replaced an existing badge as the top-of-the-range, the Statesman de Ville relegated to become the entry-level of the long-wheelbase cars, the basic Statesman (always aimed at the hire-car business) retired, mirroring Ford which dropped its Fairlane Custom and, adding a Marquis (a name borrowed from Mercury) as a Caprice competitor atop the Fairlane 500.  The Statesman & Caprice never quite matched the appeal of the competition but it did go out in surprisingly fine style, the WB range (1980-1984) a remarkably successful re-styling of the HQ-HJ-HX-HZ platform (1971-1980) which endured for almost half a decade after the smaller, Opel-based Commodore had replaced the mainstream models.  Developed in unusual secrecy, Holden were miffed to learn Ford’s ZJ Fairlane & FC LTD (released in 1979) had beaten them to the market by six months and included the additional side window they’d hoped would make such a splash on the WB.  Instead, they made much of the Caprice having a grill made from steel.  Not that long before, all grills had been made from steel but most had long switched to extruded plastic so to have one genuinely hand-assembled in steel was a point of differentiation although the public response was muted.  Despite the age of the platform, the attention to the underpinnings which began to be taken seriously after 1977 meant the thing was a capable, if thirsty road car and among the dedicated customer base, there was genuine regret when production ended in 1984.  In 1990, Holden revived the name for a stretched Commodore (some of which were even exported to the US and the Middle East to be sold as Chevrolets) and production continued until the Australian operation was shuttered in 2017.