Fake & Faux

Fake (pronounced feyk)

(1) To prepare or make something specious, deceptive, or fraudulent.

(2) To conceal the defects of or make appear more attractive, interesting, valuable etc, usually in an attempt to deceive.

(3) To pretend; simulate; emulate.

(4) To accomplish by trial and error or by improvising:

(5) To trick or deceive.

(6) In jazz music, to improvise (non pejorative).

(7) To play music without reading from a score (usually non pejorative).

(8) Anything made to appear otherwise than it actually is; counterfeit.

(9) A person who fakes; faker.

(10) To lay (a rope) in a coil or series of long loops so as to allow to run freely without fouling or kinking (often followed by down).

(11) Any complete turn of a rope that has been faked down; any of the various ways in which a rope may be faked down.

(12) In German, a male given name.

1350–1400: From the Middle English faken (to coil a rope) of unknown origin.  The nautical adoption fake (one of the windings of a cable or hawser in a coil) was from the Swedish veck (a fold) and probably entered English from exchanges between English and Scandinavian sailors.  The more familiar modern meaning is documented from 1775 as an adjective meaning “to counterfeit”.  It’s attested from 1812 as vagrants' slang meaning “to do for, rob or kill someone” but was also, in an echo of the earlier form, used to mean “shape something”.  It’s thought to have been either (1) a variant of the obsolete feak & feague (to beat), akin to Dutch veeg (a slap) & vegen (to sweep, wipe) or (2), a part of the lingua franca via Polari from the Italian facciare (to make or do).  Fake is a noun, verb & adjective, faked is a verb, fakement is a noun, faking is a noun & verb and faker is a noun & adjective; the noun plural is fakes.

The rarely convivial Hjalmar Schacht, standing right behind Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945).  Dr Schacht was a confessed Freemason.

It’s documented from 1851 as a noun (a swindle) and from 1888 was applied to a person (a swindler), but most etymologists assume it had for some time been in oral use.  The most likely source is thought to have been feague (to spruce up by artificial means), from the German fegen (polish, sweep) which, in colloquial use was used to mean "to clear out, to plunder".  In English, much of the early slang of thieves is from German or Dutch sources, dating from that great linguistic melting pot, the Thirty Years' War (1618-1648) and until the nineteenth century, was largely un-documented although the fragmentary evidence available does suggest use was constantly shifting.  While preparations were being made for the first Nuremberg Trial (1945-1946), the defendants had been interviewed by a number of specialists including a psychologist who, among a battery of tests, included relatively simple mental arithmetic and one who might have been expected to display great proficiency with numbers was confessed Freemason Horace Greeley Hjalmar Schacht (1877–1970; president of the Reichsbank 1923-1930 & 1933-1939, general plenipotentiary for war economy 1935–1937 and reichsminister without portfolio 1937-1943).  However, the tester was “amazed at Schacht’s inability to do mental arithmetic; he had expected great things from a financial wizard.”  This Schacht explained as a virtue rather than an inadequacy, claiming: “Any financial wizard who is good at arithmetic is probably a swindler.”  Schacht was acquitted by the IMT (International Military Tribunal) though that didn't stop the German courts subsequently sentencing him to eight years in prison (essentially on the basis of "being a Nazi").  On appeal, he was released in 1948.

Fake news (journalism deliberately misleading), although popularized in the 2016 US presidential campaign (and following the lead of Donald Trump (b 1946; US president 2017-2021 and since 2025) subsequently applied used by just about anyone to describe any source of which they disapprove), was actually first attested in 1894 although, as a device, fake news is probably about as old as news itself.  Faker as an agent noun from faker the verb is from 1846 and the noun fakement (forgery) is from 1811.  To “fake (someone) out” is a description of applied gamesmanship in sport and noted from 1941.  To jazz musicians, “to fake” was merely oral slang for improvising and the “fake book” is attested from 1951.  Interestingly, the adjective "jivey" was sometimes used as a pejorative (phony, fake) unlike "jive" which, in a musical context, was always purely descriptive.  Synonyms include ersatz, fake, false, imitation, imitative, unreal, counterfeit, fabricated, factitious, spurious, substitute, affected, contrived, feigned, insincere, plastic, synthetic, unnatural, bogus, affected, forged, fraudulent, mock, phony, spurious, deception, forgery, hoax, scam, sham, trick, put on, assumed, fraud, impostor, quack, charlatan, deceiver, substitute, contrived, feigned, insincere, & unnatural.

Faux (pronounced foh)

Artificial or imitation and admitted or understood to be so.

1676: from the twelfth century French faux (feminine singular fausse, masculine plural faux, feminine plural fausses), from the Old French fals, from the Latin falsus (false), perfect passive participle from fallō (deceive, trick; mistake).  The origin of fallō is uncertain.  It’s thought either from the Proto-Italic falsō, from the primitive Indo-European (s)whzel (to stumble) or from the primitive Indo-European ǵhwel- (to lie, deceive) but etymologists note structural problems with the latter.  A doublet of false.  The word fake almost always carries negative connotations, the idea of something that is not real, an imitation designed to trick someone into thinking it is real or original.  A fake might be a forgery or copy which is (certainly with many digital fakes) indistinguishable from whatever is the real or original thing it imitates, indeed it might even be an improvement but it remains fake.  Faux is a noun & adjective; the noun plural is fauces.

Lindsay Lohan in faux fur, amfAR gala, New York City, 2013.

Faux has since the 1980s been used in English (with French pronunciation) to describe anything that is imitative without attempting to deceive.  Prior to this, the only frequent use in English was the faux pas (breach of good manners, any act that compromises one's reputation (literally "false step")), noted since the 1670s.  Faux tends not to convey the negative association of fake because it so blatantly an alternative rather than an attempt to deceive, indeed, it can be positioned as having positive connotations, such as was was done with faux fur.  Faux fur is still at least quasi-respectable and in certain circles, there’s long been a micro-industry devoted to turning into social pariahs anyone wearing the real thing.  Sometimes, supporters of PETA (People for the Ethical Treatment of Animals) use direct action, the flinging of red paint onto the offending coat or stole a favorite tactic.  In the twenty-first century, it’s probably not possible to “announce something” without some sort of adverse reaction on social media, the objections (often condemnations) including environment impact, cultural appropriation, microaggressions, racial or gender stereotyping, cultural insensitivity, the carbon footprint, various phobias and other transgressions.  It’s just the way what’s deemed “acceptable” and what’s not is now thrashed out.  Historically, because faux fur was a product of the petro-chemical industry (by any standards a dirty business) the criticism for faux fur centred on the environmental impacts but there were also concerns about the ethics of “deceptive” supply chains and the perpetuation of fur as a desirable fashion item.

While it’s true no animal usually directly is harmed in the production of faux fur, critics maintain wildlife has nevertheless suffered because of the industry’s environmental impact and although the methods used in the argument do sometimes seem abstract with some remoteness between cause and effect, the case is not without foundation, the reliance of on plastics obviously not without cascading costs.  Even now, most faux fur is made from synthetic polymers like acrylic, modacrylic, and polyester, all from non-renewable fossil fuels and emerging from processes with a significant carbon footprint.  Of increasing concern too is the heighted awareness that merely by existing (and especially when being laundered), faux fur garments shed tiny plastic particles into the environment including waterways, contributing to marine pollution (and entering the human-food chain) in a way once underestimated.  Unlike natural animal pelts, plastics can take at least hundreds of years to decompose and some include “forever chemicals”; they do what’s on the tin.  There’s also in commerce some cheating with products labelled “faux fur” found to contain natural product (including that of domestic cats & dogs), an approach tempting because the mass-production of even cheap synthetic fur can be more expensive than that obtained from animals slaughtered in unregulated “factory farms”.  PETA objects to the sale and use of faux fur because it “normalizes the aesthetic” of wearing animal pelts, something that can contribute to sustaining demand for real fur and that critique applies to more recent innovations such as faux fur produced from a plant-base using material like hemp or wool (harvested without slaughtering the creature).

Actor Pamela Anderson (b 1967), mostly real.

People do however seem unforgiving of fake boobs which, even if admitted (apparently sometimes even "boasted of") as being fake (which really should make them faux), seem forever doomed to be called fake.  The preferred form appears to be "fake tits".

Faux also blends well; there are "fauxhemians" (an individual who affects a Bohemian lifestyle while staying within social conventions), "fauxmances" (bogus romances, conducted for reasons good & bad), "fauxgasms" (simulated orgasms (often in the form "she's faking it")), "fauxlanthropists" (individuals who engage in charitable activities out of self-interest), "fauxpologies" (a non-apology), "fauxminists" (an individual presenting as a feminist but judged insincere), "fauxmosexuals" (heterosexual individuals who adopts fashion and mannerisms traditionally associated with the "L" & "G" factions in the LGBTQQIAAOP aggregation in order to gain social and/or financial advantage) & "fauxtatoes" (low-carb, keto-friendly alternatives to traditional mashed potatoes, typically made by blending steamed or roasted cauliflower).  Donald Trump dubbed Elizabeth Warren (b 1949; US senator (Democrat) for Massachusetts since 2013) Pocahontas because her claim to Native American ancestry proved dubious but allies of her predecessor (Scott Brown (b 1959; US senator (Republican) for Massachusetts 2010–2013)), referred to her as Fauxcahontas.  That was an incorrect use necessitated by the need of rhyme and word formation; technically she was a "Fakecahontas" but as a word it didn't work as well.  People anyway seemed to get the point: as a Native American, she was fake, bogus, phoney.

Christ with the Woman Taken in Adultery by Han van Meegeren (1889–1947) following Vermeer (1632-1675).

In May 1945, immediately after the liberation from Nazi occupation of the Netherlands, the authorities arrested Dutch national Han van Meegeren (1889–1947) and charged him with collaborating with the enemy, a capital crime.  Evidence had emerged that van Meegeren had during World War II (1939-1945) sold Vermeer's Christ with the Woman Taken in Adultery to Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945).  His defense strategy was as novel as it was unexpected: He claimed the painting was not a Vermeer but rather a forgery by his own hand, pointing out that because he had traded the fake for over a hundred other Dutch paintings seized earlier by the Reich Marshal, he was thus a national hero rather than a Nazi collaborator.  With a practical demonstration (a canvas and paints brought into the courtroom) of his skill, added to his admission of having forged five other fake "Vermeers" during the 1930s, as well as two "Pieter de Hoochs" all of which had shown up on European art markets since 1937, he convinced the judges and was acquitted but was then, as he expected, charged with forgery for which he received a one year sentence, half the maximum available to the court.  He died in prison of heart failure, brought on by years of drug and alcohol abuse. 

Justice might better have been served by the judges imposing a small, symbolic fine and requesting Mr van Meegeren to undertake not again to forge the work of others because, in the circumstances, swindling Hermann Göring seems more a community service than a crime.  His skills with brush and paint aside, Van Meegeren was able successfully to pass off his 1930s fakes as those of the seventeenth century painter of the Dutch baroque, Johannes Vermeer (1632–1675), because of the four years he spent meticulously testing the techniques by which recent painting could be made to appear appropriately aged.  The breakthrough was getting paints thoroughly to harden, a process that in an oil-based mix occurs naturally over 50-odd years; his solution was to mix the pigments not with oil but the synthetic resin Bakelite.  For his canvas, he used a genuine but worthless seventeenth-century painting and removed as much of the picture as possible, scrubbing carefully with pumice and water, taking the utmost care not to lose the network of cracks, the existence of which would play a role in convincing many expert appraisers they were authentic Vermeers.  Once dry, he baked the canvas and rubbed a carefully measured mix of ink and dust into the edges of the cracks, emulating the dirt that over centuries would have accumulated.

Guilty as sin: A slimmed-down Hermann Göring in the dock, Nuremberg, 1946.

Modern x-ray techniques and chemical analysis mean such tricks can no longer succeed but, at the time, so convincing were his fakes that no doubts were expressed and the dubious Christ with the Woman Taken in Adultery became Göring's most prized acquisition, quite something considering the literally thousands of pieces of art he looted from occupied Europe.  One of the Allied officers who interrogated Göring in Nuremberg prison prior to his trial before the IMT (International Military Tribunal, 1945-1946) recorded the expression on his face when told "his Vermeer" was a fake suggested that "...for the first time Göring realized there really was evil in this world".  For his crimes, Göring was sentenced to be hanged, a fate doubtless he believed the forger deserved to share.

Where demand exceeds supply, the market will respond: 2013 Mercedes-AMG G 63 6×6 (left) and 2014 Brabus B63S (right).

Aimed at the Middle East market and manufactured between 2013-2015, a run of 100 units was planned for the Mercedes-AMG G 63 6×6 and it was advertised on that basis, exclusivity part of the attraction.  However, such was the interest that dealers prevailed on behalf of a few influential "good customers" so some additional units were built but not many and within months, used models were selling for well above the US$550,000 (€379,000) list price.  That encouraged imitations and probably not since the DEMAG Sd.Kfz half-tracks of Field Marshal Erwin Rommel's (1891–1944) Africa Corps ranged across Cyrenaica in 1941-1942 has there been a vehicle so suited to the open desert although progress meant the experience was able to be enjoyed at higher speed while listening to hi-fidelity recordings in air-conditioned comfort.  Of course the gas (petrol) consumption was, by twenty-first century standards, epic but for the demographic in the Middle East attracted by such things, fuel is a minor cost of their hobbies.  The German tuning house Brabus, noted for catering to the small but lucrative market of those who like the AMG cars but think they need more power, released the B63S, its 700 horsepower quite a chunk above the 536 offered by AMG.  In the narrow technical sense the B63S certainly was imitative but few would call was Brabus does "faux or a fake; being in some sense a manufacturer lends the brand a certain validity although Greta Thunberg (b 2003) would not have been impressed, thinking distinctions between terms like "real", "faux" & "imitation" tiresome distractions from the issue of "environmental thuggery".

1938 Mercedes-Benz G4 (W31, left) and an after-market conversion (right) of 2017 Mercedes-AMG G63 (W463) to a 6×6 configuration.

The factory's G63 6x6 anyway had its own hint of the imitative.  Although making much of its status as having produced the world's "first car" and maintaining in Stuttgart a museum with exhibits stretching back to the company's roots in 1886, Mercedes-Benz prefers to not much to dwell on the details of its activities between 1933-1945 but some of the output during those troubled years was remarkable, including the triple-axle G4.  The factory had developed similar cross-country vehicles for military use during the 1920s but, after testing a number of the prototype G1s, the army declined to place an order, finding them too big, too expensive and too heavy for their intended purpose.  Adolf Hitler however, as drawn to big, impressive machines as he was to monumentalist, representational architecture, ordered them adopted as parade vehicles and the army soon acquired a fleet of the updated G4, used eventually not only on ceremonial occasions but also as staff and command vehicles, two even specially configured, one as a baggage car and the other a mobile communications centre, packed with radio-telephony.

1937 Mercedes-Benz G4.

Hitler’s entry in Vienna following the Anschluss (the absorption of Austria into the Reich), 14 March, 1938 was "warmly welcomed" by the assembled crowds.  It was in the post-war years the project to recast Austria's image as "the Nazi's first victim" rather than "willing companion" was undertaken by the government; elsewhere in Western Europe, eyes anxiously looking east, governments were anxious to lend their support.  The statue in the background is of the Archduke Charles Louis John Joseph Laurentius of Austria, Duke of Teschen (1771–1847) and often referred to as “Archduke Karl”, mounted on the Heldenplatz.

Eventually, between 1934-1939, 57 G4s were built, originally exclusively for the OKW (Oberkommando der Wehrmacht (Armed Forces High Command)) and OKH (Oberkommando des Heeres (Army High Command)) but one was gift from Hitler to Generalissimo Franco (1892-1975; Caudillo of Spain 1939-1975).  The Spanish G4, one of few which still exists, was restored and remains in the royal garage in Madrid.  According to factory records, all were built with 5.0, 5.3 & 5.4 litre straight-eight engines but there is an unverified report of interview with Hitler’s long-time chauffeur, Erich Kempka (1910-1975), suggesting one for the Führer’s exclusive use was built with the 7.7 litre straight-eight used in the 770K Grosser (W07 (1930–1938) & W150 (1938–1943)).  Some of the 770s were supercharged so, if true, it's a tantalizing prospect but the story is widely thought apocryphal, no evidence of such a one-off ever having been sighted.

The white G63 6x6 (above) was a “conversion” of a 2017 G63 by G Wagon Car Technology GmbH (Austria), a operation with a high-reputation, derived at least in part from their work being undertaken wherever possible with the use of factory part-numbers.  Given their high standards, "fake" or "faux would seem harsh and all but the most obsessive of the originality police likely would settle on "clone", "replica" or "recreation".  One thing that tends to set the factory’s original G63 6x6’s apart from most of the after-market conversions is the latter tend to use the standard G63’s axles while the former were built with more expensive portal axels.  Portal axles include at each wheel hub an off-set gearbox, raising the axle tube above the wheel centre-line, increasing the ground clearance under the differentials (vulnerable to damage in extreme conditions) without incurring the disadvantages (higher centre of gravity, additional structural stress) induced by conventional suspension-lift techniques.  Portal axles provide also built-in gear reduction, reducing stress on drive-trains and off-setting power losses if larger tyres are fitted.  Because of what they do internally, there are also weight-saving benefits because with the “twisting effect” on axle shafts and CV (constant-velocity) joints reduced, components need not be so heavy.  While not a simple installation, portal axles also allow the suspension’s original geometry to be maintained, even if larger wheels and tyres are used.  However, for everything one does there’s a price to be paid and in engineering that’s expressed as “trade-offs”, the advantages gained by the use of portal axles accompanied by the drawbacks of increased complexity and higher maintenance, each unit requiring regular oil-changes.

Walmart chic for a half-million-odd US$.

In places like Turin or Cannes, there wouldn’t have been many who thought Chrysler’s RAM TRX was “too small” but Texas-based operation Hennessey knew there was in the US sufficient demand to schedule an annual production of 12 Mammoth 1000 6×6 TRX trucks, the base price listed at US$449,950 (before options).  Rated at 1,012 HP and measuring some 23½ feet (7.2 metres) end-to-end, in addition to the usual specifications sheet, the company provided a succinct explanatory paragraph: “Everything we do at Hennessey Performance is turned up to 11, but the Mammoth 1000 6×6 is definitely turned up to 12!  Everything on the Mammoth 6×6 is bigger, badder, and more imposing – plus, it’s still super-fast, while being a total powerhouse off-road. It’s the undisputed king of the road.”

Amusingly whether or not fitted with the portal axles making them more suited to use off-road, most of the G63 6x6s were bought not for their rough terrain capabilities but as status symbols, few drivers ever venturing far from the smooth surfaces of urban life that, paradoxically, proved their native environment.  Additionally, the fate of many seems to be as "collectables" carefully to be stored in a climate-controlled garage, awaiting the next venture onto the auction circuit, owners hoping to "flip" their investment for a profit.  Because all that can be guaranteed about the market is that "it will fluctuate", as might have been predicted for such a niche item, results have been mixed.  The concept is though a niche with obvious appeal because in the US a number of suppliers have entered the market to offer similar three-axle conversions on the platforms of the big Chevrolet, Ford and RAM pick-up trucks; impressionistically, most of these also seem to have been purchased for urban use and although their sheer size would seem to mitigate against use in cities, in the US the size differential between them and much else of what's on the roads is not so stark as in other places and for those who really do value functionality, their load-carrying and towing capabilities would be appreciated.  Additionally, among the MAGA (Make America Great Again) crew, such machines have become political statements; that's an abstract kind of functionally.

Ferrari GTO production numbers 1961-1964.  The most fastidious insist only what happened in 1962-1963 counts and there are thus 36 Ferrari 250 GTOs.

There are however fake cars and they're considered bogus if represented as a factory original but are really a modified version of something else.  Even if a functionally exact copy indistinguishable from what the factory did, without disclosure that’s fake because it's not "authentic" yet exactly the same machine modified in the same way is instead a “clone”, “tribute”, “recreation” or “replica” if represented as such; it's all in the transparency of the disclosure.  Clone, recreation & replica do imply a exact copy but some leeway does seem to be granted given mechanical exactitude is sometimes simply not possible.  A vehicle substantially a replica of something but includes modifications to improve safety, performance or some other aspect of the dynamics is usually styled a “tribute” or “restomod” (a portmanteau word, the construct being resto(red) + mod(ified)).  The improvements can be transformative and, in certain cases, increase value but in others, the changes might detract.  Whether clone, replica or tribute, if what’s being referenced is something rare and desirable, the difference in value can be a factor of more than fifty-fold.  Originality can trump improvement.  The differential exists even if what’s created is for all practical purposes an exact a copy of something such as the various replications (the best word) of 1930s Bugattis, Mercedes-Benz and such by Pur Sang of Argentina.  While a common approach by those making “replicas” of things like the Ferrari 250 GTO is to take the chassis and drive-train of a mechanically similar but less valuable Ferrari of the era and “modify as required”, what Pur Sang does is, with exquisite attention detail, craft just about every part from scratch.  Nuts & bolts they buy “off the shelf” but not much else.  The result is extraordinary and, for what one gets, their prices seem reasonable.

1962 Ferrari 250 GTO recreation by Tempero of New Zealand.

As an extreme example there is the fabled Ferrari 250 GTO, of which usually it's accepted 36 were built although those prepared to cast the definitional net a little further claim there were 41: (2 x (1961) prototypes; 32 x (1962–63) Series I 250 GTO; 3 x (1962–1963) “330 GTO”; 1 x (1963) 250 GTO with LM Berlinetta-style body & 3 x (1964) Series II 250 GTO).  The GTOs in the hands of collectors command extraordinary prices, chassis 4153GT in June 2018 realizing US$70 million in a private sale whereas an immaculately crafted replica of a 1962 version by Tempero (New Zealand) was listed for sale at US$1.3 million (no NFT required).  The Tempero cars are acknowledged to be better built than any original GTO although that is damning with faint praise, those who restore pre-modern Ferraris wryly noting that while the tough drive-trains were built with exquisite care, the assembly of the coachwork could verge on "shoddy".  Indeed, when the head of one restoration company was asked if a vintage Ferrari exactly could be replicated the answer was it was doubtful "...because none of our staff can weld that badly.",   Even less exalted machinery, though actually more rare still, like the 1971 Plymouth Hemi Cuda convertible (only 12 of which were built) also illustrate the difference for there are now considerably more clones / replicas / recreations etc than ever there were originals with the price difference typically a factor of ten or more.

Epoch

Epoch (pronounced ep-uhk or ee-pok)

(1) A particular period of time marked by distinctive features, events etc.

(2) The beginning of a distinctive period in the history of anything.

(3) A point in time distinguished by a particular event or state of affairs; a memorable date.

(4) In geology, any of several divisions of a geologic period during which a geologic series is formed (much associated with rock formation).  An epoch (the shortest division of geologic time) is a sub-division of a period.  As a geochronologic unit, an epoch can range between hundreds of thousands to millions of years.

(5) In astronomy, an arbitrarily fixed instant of time or date, usually the beginning of a century or half century, used as a reference in giving the elements (such as coordinates of a planetary orbit) relating to a celestial body.

(6) In astronomy, the mean longitude of a planet as seen from the sun at such an instant or date.

(7) In chronology, astronomy & computing, a specific instant in time, chosen as the point of reference or zero value of a system that involves identifying instants of time.

(8) In physics, the displacement from zero at zero time of a body undergoing simple harmonic motion (the displacement of an oscillating or vibrating body at zero time).

(9) In AI (artificial intelligence), one complete presentation of the training data set to an iterative machine learning algorithm.

1605-1615: From the Medieval Latin epocha, from the Ancient Greek ἐποχή (epokhḗ) (epochē) (a check, cessation, stop, pause, fixed time, epoch of a star (ie the point at which it seems to halt after reaching the highest, and more generally the place of a star (thus the extension of use to “a historical epoch”))), from ἐπέχω (epékhō, (to hold in, check), the construct being ἐπι- (epi-) (upon) + ἔχω (ékhō) (to have, hold), from the primitive Indo-European root segh- (to hold).  The early seventeenth century adoption in English of epocha was in the sense of “point marking the start of a new period in time” and it was used by scholars and theologians of momentous events in history (the crucifixion of Christ; the Visigoths gathering at the gates of Rome etc).  Less than a decade after epocha had entered the language, the transferred meaning “a period of time” was in use and it entered the jargon of geology in 1802 although the technology then did not permit precise measurements and exploration was then embryonic (what are now understood as dinosaur fossils not so classified until 1824) so most of the early estimates of geological epochs were inaccurate.

Confusingly, “epoch” can be used either to refer to a distinct and defined historic period (ie with an agreed beginning & end) or the event associated with the beginning of that period.  The latter concept is best understood in the adjectival forms “epoch-making” and “epochful”.  Subepoch is a technical term from geology, used as a geochronologic unit comprising one or more ages, being a period of generally agreed significance within an epoch.  The companion superepoch (two or more sequential epochs references as one for illustrative or didactic purposes is non-standard.  In statistical analysis, sub_epoch, base-epoch, super_epoch & primary_epoch exist as commands in aspects of database handling and manipulation, the link being the use of “datum” as epoch’s coordinate term in cartography and engineering.  The alternative form epocha was in use between the seventeenth & nineteenth centuries.  Epoch is a noun & verb, epochful, epocjless & epochal are adjectives and epochally is an adverb; the noun plural is epochs.

Bal du moulin de la Galette (Dance at Le Moulin de la Galette, 1876), oil on canvas by Pierre-Auguste Renoir (1841–1919), Musée d'Orsay, Paris

The Belle Époque (appearing in texts often as La Belle Époque with capitalization not always used) was a period in European history characterized by peace, progress, cultural refinement and artistic innovation; the term was an adoption of the French La Belle Époque (literally “the beautiful era” and best understood as “the golden age”).  Historians date the start of the Belle Époque from the end of the Franco-Prussian War (1970-1871) although, “on the ground” it likely wasn’t so clear-cut because the impositions of war reparations made the first few post-war years “difficult” in France so “mid-1870s” may be a better point of origin.  The Belle Époque lasted until the blast of World War I (1914-1918) destroyed the continent’s sense of optimism and ended an era characterized by what might now be call an “end of history” feeling that held things like wars, famines and plagues were in the past and the future would be one of progress and improvement.

Art Nouveau.

An advertisement (1899) for Moët & Chandon's champagnes, designed by Czech painter & graphic artist Alphonse Mucha (1860–1939):  “White Star” champagne (left) & “Grand Crémant Imperial” (right).  The product is very much a period piece, Art Nouveau characterized by swirling shapes, stylized representations of women and intricate floral motifs.  For those with enough disposable income, La Belle Époque must have been an amusing time to live.  The “modern industrial” sense later summoned by the straight, sharp and geometric lines of Art Deco was a deliberate rejection of Art Nouveau's intricate, hand-crafted aesthetic yet in Art Deco the influence of the earlier style often is apparent.  Although by the 1920s unfashionable and in the inter-war years casually dismissed by many critics and historians, Art Nouveau's popular appeal never went away.  While there was never really a “revival”, the style's motifs remained a staple of commercial graphic art and the various “nostalgia movements” before being “cherry picked” by pop art, psychedelia and postmodernists.   

Those 40-odd years of what came to be called La Belle Époque were not without conflict or economic disruptions and it must be remembered Europe’s “golden age” was one of untroubled pleasure only for a select few, most of the population living lives of hard labor and drudgery, many on a variation of the Hobbesian (the very clever and deliciously wicked English philosopher Thomas Hobbes (1588-1679)) path: “nasty, crowded, brutish and short”.  La Belle Époque is a selective construct of the era’s intellectual and aesthetic landmarks in art, literature and architecture, characterized by opulence, eclecticism and an undeniable dynamism from which emerged movements such as Futurism, Cubism and Art Nouveau.  Viewed from our troubled times, the Belle Époque exists in a warm nostalgic glow and it’s telling the term first gained popularity in France during the 1930s, the decade of the Great Depression.  Even then, La Belle Époque was still in living memory but because it became mythologised as a “golden age”, it was as myth it passed into history.

Lindsay Lohan entering her fifth decade.  Her five eras thus far may loosely be labelled: (1) child star, (2) troubled Hollywood starlet, (3) nemesis, (4) reinvention and (5) redemption.

Signed to the Ford agency, Lindsay Lohan secured her first modelling gig aged three but what’s understood as the “Lindsay Lohan era” ran for the decade after the release of Mean Girls (2004).  It was characterized by her low-speed car crashes, court appearances and becoming a staple of the tabloid press and lower reaches of the glossy magazine industry, a reasonable contribution to GDP (gross domestic product), providing predictable cash flow for paparazzi on both sides of the Atlantic.  Improbable as it once seemed, she proved a survivor in the churn of the industry's destructive “child star” machine and on 2 July, 2026 celebrated her 40^th birthday.  That happened during the 23^rd FIFA (Fédération Internationale de Football Association (the International Federation of Association Football which, for historic reasons, recognizes more countries than the UN (United Nations)) World Cup and, on the day, playing at the Bay Area Stadium in Santa Clara, San Francisco, USA beat Bosnia-Herzegovina 2-0 so that was a good birthday present.  

Geologyin's illustration of the concept of geological epochs.

In scientific usage there is precision, the ICS (International Commission on Stratigraphy) codifying a strict hierarchy on the discipline of geology, the structure being Eon → Era → Period → Epoch → Age.  However, in ordinary English discourse (and even in the work of professional scholars and historians) there is no fixed hierarchy in that an age may be longer than an era and an era may be longer than an epoch; unless following established conventions, writers can opt for whichever word best conveys the intended nuance, a choice that can be influenced by the search for rhetorical effect or the rhythm of the narrative.  So, in the way of English, there are no “rules” but, as a general principle, (1) Age = “known for...”, (2) Era = “lasting period of...” and (3) Epoch = “a period with a turning point that defined its nature.”  The overlaps in use don’t usually cause confusion but among the fastidious there are acknowledged nuances and accepted conventions of use:

(1) An epoch is a distinct period marked by particular characteristics or events, thus the use in geology where defining changes or sets of conditions can be established by scientific techniques such as chemical analysis or radiocarbon dating.  In non-scientific use, because of the etymological lineage, an epoch typically begins with some sort of event thought a turning point or watershed and this can be an organic development with no exact fixed date (the Industrial Revolution) or something decidedly exact (the epoch of the computer operating system Unix is defined as 00:00:00 UTC, 1 January 1970 although this was not first set precisely then).

(2) An age is a period with a specific, dominant association.  That might be a technology (bronze age; oil age; jet age etc), a characteristic (age of empires; age of European colonialism etc) or an individual (Napoleonic age; Elizabethan Age etc).  Unlike the epochs of geologists and astronomers, “ages” can run in parallel or overlap.  While some are sequential such as the “Three Age System” (Stone Age; Bronze Age; Iron Age) tracking the evolution of humanity's tools and metalworking capabilities between prehistory and Antiquity, others can co-exist such as the Age of Sail & Age of Enlightenment.  Because of the nature of the word and historic pattern of use, of the three, “age” is the most flexible and adaptable because it’s merely associative, not exclusive and often with no precise chronology.

(3) An era is a period (by human standards usually but not necessarily long) with origins at a certain point (usually an event) and characterized by an enduring pattern; eras tend to be major historical phases or systems (the Nazi era; the analogue era etc).  Generally “era” is used to denote something coherent (though it need not be long); a stretch of history with a recognizable character, a beginning and an end.  That can reference the life of an individual (Queen Victoria lent her name to the “Victorian era” 1837-1901), several individuals (there were four Kings of England named George whose collective reign defined the “Georgian era” 1714-1830) or a specific closed-time set (the “inter war era”: 1918-1939).

Eras tour merchandise.  Canvas tapestry featuring photographs from Taylor Swift’s The Eras Tour, cotton canvas, 800 mm (31½ inches) x 1220 mm (48 inches).

Taylor Swift’s “Eras” project tends to be thought of as a concert tour but it’s better imagined as pop culture’s greatest ever exercise in vertical integration, a merging of music (audio streaming, packaged (in multiples in the case of the vinyl releases) & live performance), video content, merchandise ranging from framed posters, a “limited edition” book, a film with concert footage, outfits emulating those worn on stage, jewellery, hoodies, pillows, stainless steel tumblers and more.  Although there has in recent years been a bit of mission creep, the idea of a canvas tapestry as a piece of tour merchandise in the pop music business would, until recently, likely have occurred to few.  Commerce has moved on from a half-century earlier when, at a Led Zeppelin concert, one might be able to buy a Tee-shirt (in S, M, L & XL), maybe with a choice of black or white (black quickly selling out).

Ms Swift is good with words and for the “Eras” project may have pondered using “Ages” or “Epochs”.  Given the accepted conventions (Age = “known for...”, Era = “lasting period of...” and Epoch = “a period with a turning point that defined its nature.”) and the concept of the “Eras” project, a convincing case could have been made for “Ages” because each subset was thematically distinct while the use of “Epochs” would have worked because the word is understood as a “period of time with a beginning and end” but linking each with a single “triggering event” might have descended to abstractions so “Eras” seems the best choice.  Certainly it’s unlikely she long considered using “Periods”; although etymologically defensible, it would have been decarded on much the same basis as that of the publishers of the magazine Australian Women’s Weekly who, upon in 1983 switching to issuing monthly editions, opted not to change the title to “Women’s Monthly”.

There is of course a vagueness associated with the definitions because not all “eras” and “ages” have as convenient bookends the end of one war and the start of another; that’s why context can matter.  In speaking of the time after World War II (1939-1945), “post-war era” is a common term but the meaning can vary depending on what’s being discussed.  It’d be absurd to speak of 2026 as being in the “post-war” era (although in a sense that’s true) so meaning must be gleaned from context.  The two decade period 1918-1939 came to be called both the “inter-war” and “pre-war” era (although many tend to restrict the latter to a start-point in the mid-1930s) and in much historiography there's sometimes the suggestion the “post-war” era can usefully be said to have ended some 20 years hence; that’s about 1965 so conveniently (1) in the new era of the High Cold War, (2) about the length of a then typical “generation” and (3) in the 1960s, a very different era.  So it can be inexact and some with a focus on political economy fix the end date on exactly 17 October 1973, the day OAPEC (Organization of Arab Petroleum Exporting Countries) proclaimed an oil embargo targeting the US and other states providing military aid to Israel during the 1973 Yom Kippur War.  At that point, the West’s long post-war boom, although already stuttering, ended.  In a similar vein, although also very much a Western-centric view, some historians have argued the nineteenth century is best imagined as a construct running from the close of the Congress of Vienna (1814-1815) to the outbreak of World War I (1914-1918).  There’s much support for that although there are different views about the conceptual view of the twentieth century. While 1914 seems a logical starting-point, candidates for the end date include 1989 (fall of the Berlin Wall (1961-1989)), 1991 (dissolution of the Soviet Union (1922-1911)) and the 9/11 terrorist strikes in 2001.

Taylor Swift Style: Fashion through the eras.

Between March 2023 and December 2024, Taylor Swift’s “Eras” tour took in 149 shows in 51 cities over five continents; each performance ran for a remarkable 3½ hours and there was a mid-tour revision of the song set to interpolate material The Tortured Poets Department (2024), her eleventh studio album.  The “Eras” title was an allusion to the show’s format, a retrospective in which each of her albums was designated as a “musical era”, the many outfits worn tied to those themes and just as each song and each performance was a product, so could be each outfit, some available on-line for purchase by devoted Swifties.  So, as set piece events go, Ms Swift set a high bar and, on revenues in excess of US$2 billion, profits were high and continue to grow.

Even when there are precise start and end dates, things can at the margin become blurred.  Pedants enjoy pointing out the 1960s began on 1 January 1961 so an expression like “the 1960s” ends on 31 December 1969 but the decade in which most of those years existed actually includes 1970, a quirk which extends also to centuries and millennia, something ultimately a product of there being no year zero in the calendar now defining BCE (before Common Era) and CE (Common Era) (the pair the secular version of BC (Before Christ) and AD (from the Latin Anno Domini (in the year of the Lord)), all based on the (nominal) birth date of Jesus Christ.  “Ages” and “eras” can at once be “exact” and “indicative”.  Many of the civilizations of antiquity all had their so-called “golden ages” and these tended to be associated with particular dynasties or reigns.  The examples are many and are cross-cultural, including the Gupta Empire in India (mid-third to mid-sixth century AD) founded by Mahārāja Śrī-Gupta, the Tang dynasty (626-684) & the reign of Tae-tsong (618-626) in China and, in Egypt, the reigns of Sethos I and Ram'eses II (1336-1224 BC).  In the West, the use of “golden ages” is legion including in Russia during the rule of Czar Peter the Great (1672-1725) (memorable because the Russian people have not enjoyed many “golden ages”) and, of course, in England, the “Elizabethan age”, referencing the reign of Elizabeth I (1533–1603; Queen of England & Ireland 1558-1603).  However, at the granular level, the idea of the term “Elizabethan age” denoting a “golden age” in literature was contested by the English writer, literary scholar and Anglican lay theologian C. S. Lewis (1898–1963) who, in his Introduction to English Literature in the Sixteenth Century (1654), distinguished the “estimable” literature of the later Elizabethan period from what he called that of the earlier “drab age”.  Lewis found drabness in the poetry and prose of the later medieval period up to the early Renaissance, distinguishing it from the “golden era style” between circa 1580-1603.  Lewis was an uncompromising critic but while most in the profession may well agree much that was written in the fifteenth century and early Tudor period was “drab”, among those published in the period were Sir Thomas Wyatt (1503-1542) and John Skelton (circa 1460-1529); their writing was not beyond criticism but the works were hardly drab.

Sarah Chapelle's (b 1992) Swiftie site documenting looks from The Eras tour: Fearless v6 (worn 18 October, 2024, far left), Midnights v5 (worn 16 August, 2024, centre left), 1989 v2 (worn 19 March, 2023, centre right) and Reputation v1 (worn 18 March, 2023, far right).  Some outfits can be purchased on-line but buyers should note they should not expect their appearance exactly to emulate what's “on the tin”.  

Simulacrum describes an image that while not purely realistic, maintains enough of a likeness for the subject to be recognizable.  In some jurisdictions it can be deemed “deceptive and misleading” if a product is represented in manner judged to be a “deliberate misrepresentation” intended to induce a purchase.  Legal recourse is available but is practical only if enough money is involved (such as real estate); although in theory someone purchasing a McDonalds Big Mac after being tempted by the image in the advertising might have grounds for an action, a claim of under $US10 would not impress a judge and even a class action would, on several grounds, be thrown out.  Presumably a disgruntled consumer could lodge a claim for the “pain & suffering” caused by one's Big Mac not looking as attractive as the one in the advertising but that'd likely anger the judge still more.  The classic simulacrums were the stylish images rendered in the 1960s by Art Fitzpatrick (1919–2015) & Van Kaufman (1918-1995) for GM’s (General Motors) PMD (Pontiac Motor Division) and those of Ms Swift in the Eras Tour outfits are in the same “mannerist but not quite surrealist” tradition.  Although obviously “unrealistic”, these depictions are not “deceptive and misleading” because they’re so obviously simulacral and exist only as devices, the extent of the licence taken illustrated by them appearing next to a flesh & blood Ms Swift in the same outfit.  They are “impossible” rather than “idealized”.

Super simulacrum: The Colossus of Rhodes (circa 1560), hand-colored by Dutch portrait and religious painter Maarten van Heemskerck (1498–1574) on an engraving by Dutch publisher & designer Philip Galle (1537–1612).

The Colossus of Rhodes was one of the Seven Wonders of the Ancient World and although it stood for barely half a century before being felled by an earthquake, it's ruins lying for almost a millennium as a kind of tourist attraction before the metal was carted of as scrap to be melted-down an re-cycled.  The notion the statue's legs straddled the entrance to Rhodes Harbor with tall-masted ships passing between them was wholly fanciful; even with modern materials and techniques, such a construction would be impossible.  The engineers and architects of the sixteenth century would of course have known it couldn't be done but such was the allure of the era of Classical Antiquity that brilliant myths seduced the public imagination better than tiresome facts.

Other “era-related” terminology also often used interchangeably relates to that long span of history between the fall of the Western Roman Empire (476 AD) and the dawn of the Renaissance in the late fourteenth century: (1) Middle Ages, (2) Dark Ages and (3) Medieval.  “Middle Ages” is the most obviously descriptive because it refers to the period between the dying gasps of Classical Antiquity and the cultural & artistic revival of the Renaissance while Medieval simply means “relating to the Middle Ages” (although by virtue of association and use, it came to be used also as a slur).  As general principle, historians tend to divide the Middle Ages into (1) Early (476-circa 1000), (2) High (circa 1000-circa 1300) and (3) Late (circa 1300-circa 1500).  “Dark Ages” reflected the prejudices of fifteenth century writers who regarded the earlier Middle Ages (476-circa 1000) as a period of stagnation, lack of progress and “intellectual darkness”, a stark contrast to the idealized vision of Classical Antiquity they constructed from what evidence there was, “filling in the gaps” with imaginations as famously vivid as any of the Medieval scribes and artists responsible for some fabulous beasts.  The Seven Wonders of of the Ancient World” they found especially compelling, some of their speculative depictions of the Colossus of Rhodes and the Walls and Hanging Gardens of Babylon such examples of architectural gigantism even Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) might have been embarrassed.  Maybe they looked in awe at the scale of Great Pyramid of Giza and assumed all the ancients operated in “think big” mode.

Tony Abbott (b 1957; Prime Minister of Australia 2013-2015) agitprop.

Mr Abbott's combination of relentless negativity and repetition of 3WSs (three word slogans) contributed to his resounding victory in the 2013 general election although, in office, the results were mixed and it ended badly.  Recently revived as the Liberal Party's federal president (the institution's third “Lazerus with a triple bypass” after Sir Robert Menzies (1894–1978; Prime Minister of Australia 1939-1941 & 1949-1966) and John Howard (b 1939; Prime Minister of Australia 1996-2007)), Mr Abbott unquestionably was one of history's most effective leaders of the opposition but as Roy Jenkins (1920–2003) remarked of Lord Randolph Churchill (1849–1895):  “He was essentially a opposition politician and behaved as such even when in government”.  Of such matters, Jenkins was a fair judge.  Although medieval may literally mean “relating to the Middle Ages” and can be used as a neutral adjective (medieval architecture, medieval manuscripts etc), it is also used as a term of derision: “Mr Abbott’s views on certain topics seem distinctly medieval although, to be fair, the thirteenth century probably never produced a finer mind”.  Used in that way, it implies “outdated, harsh or unenlightened”, a throwback to the stereotypes of the Dark Ages but more recent scholarship has cast doubt on whether the “Dark Ages” was a time as culturally sterile and technologically stagnant and was for centuries an orthodoxy among historians.  A view now more popular is the earlier conceptions of the period were formed because of the relative scarcity of written records and although it’s now clear there was progress in agriculture, law, architecture, theology, literature, engineering and state formation, it is true that compared with what came before and what followed, progress often was fitful.  Of note also is there were in the Renaissance and beyond not a few who didn’t count “advances in theology” as progress worth mentioning.