Swiftie

Swiftie (pronounced swiftee)

(1) In slang (originally Australian) a trick, ruse, or deception (often in the form “(s)he pulled a swiftie”).

(2) A self-identifying term used by the most devoted (some suggest obsessed) fans of the musician Taylor Swift (b 1989).  The collective is “Swifties” (the initial capital not always used) and as fandom they distinguish themselves from mere casual listeners although the media tends to apply the term to all.  In 2017, Taylor Swift trade-marked the term Swiftie for commercial use and The Oxford English Dictionary elevated it from “slang” to “word” in 2022; it was a finalist in Oxford’s 2023 Word of the Year judging.

(3) As "Singapore Swiftie", an emerging alternative form for term "exclusivity clause", most associated with contract law.

1945 (for the Australian slang) and (at least) 2010 (of Taylor Swift’s fans):  The construct was swift + -ie.  The word swift existed in the Middle English as an adjective & adverb prior to 900 and was an adjective in the Old English.  It was akin to the Old English swīfan (to revolve) and the Old Norse svīfa (to rove) and was most common as an adjective (moving or capable of moving with great speed or velocity; fleet; rapid; coming, happening, or performed quickly or without delay; quick or prompt to act or respond).  The Old English swift was from the Proto-Germanic swiftaz (swift; quick), from the primitive Indo-European sweyp & weyp- (to twist; wind around) and cognate with the Icelandic svipta (to pull quickly) and the Old English swīfan (to revolve, sweep, wend, intervene).  While the derived forms (swiftly, swiftness et al) are well-known and most have survived, one which went extinct was the thirteenth century swiftship “the ability to run fast”.  In the Australian way, the slang “swiftie” (also often as “swifty”) was also re-purposed as a nickname for someone “slow” (both mentally & physically).  The suffix -ie was a variant spelling of -ee, -ey & -y and was used to form diminutive or affectionate forms of nouns or names.  It was used also (sometimes in a derogatory sense to form colloquial nouns signifying the person associated with the suffixed noun or verb (eg bike: bikie, surf: surfie, hood: hoodie etc).  Swiftie is a noun; the noun plural is swifties.

The surname Swift was of English origin and is thought to have been literally a reference to someone who was “swift” (a fast runner).  There are entries in parish records in Suffolk dating from 1222 recording the birth of “Nicholas, ye sonne of Swyfte” and Swift evolved as a name often given to a messenger or courier (the faster a carrier, the faster the transmission of the message, a concept which has survived into the internet age.  In the household books of the court of Edward III (1312–1377; King of England 1327-1377), a Ralph Swyft was recorded as his courier.  The name became common in England and in later centuries spread throughout the English-speaking world.

As SWIFT, it’s the acronym for the Society for Worldwide Interbank Financial Telecommunication: an international consortium that routes instructions concerning transfer of funds between financial institutions.  Except in the business of money transfers, it was an obscure organization until Mr Putin’s (Vladimir Vladimirovich Putin; b 1952; president or prime minister of Russia since 1999) special military operation against Ukraine when the significance of SWIFT in the commodities markets (where Russia is a big player) became widely understood after the imposition of trade and other economic sanctions.

In the purple: Dr Taylor Swift in academic gown after being conferred an honorary doctorate in fine arts from New York University, May 2022.

The noun swift was applied to name any of numerous long-winged, swallow-like birds of the family Apodidae, related to the hummingbirds and noted for their rapid flight.  It was used also of several types of moth, butterfly & lizard noted for their rapid movements and in engineering was used of the adjustable device on the processing apparatus upon which a hank of yarn is placed in order to wind off skeins or balls or the main cylinder on a machine for carding flax.  In the plural, the word was used of the faster-flowing current of a stream or reaches of a river and “swifts” in that sense remains in literary and poetic use although it’s otherwise obsolete.  Historically, the adjective Swiftian meant “of or pertaining to the Anglo-Irish satirist and essayist Jonathan Swift (1667–1745) or his works” (the best known of which were A Tale of a Tub (1704) & Gulliver's Travels (1726) but of late it has in academia been used also of Taylor Swift.  Universities are businesses which operate to make a profit and even Harvard now runs Taylor Swift courses which focus on her musical and lyrical style.  Jonathan Swift in 1713 became Dean of St Patrick's Cathedral, Dublin, thus his later common sobriquet: “Dean Swift”.  It’s thought unlikely Talyor Swift will follow her namesake into ecclesiastical administration.

The Singapore Swiftie

The lawyers in the Singapore government have a famously acute commercial sense and wouldn’t have needed the back of an envelope, let also a spreadsheet, to work out that if an exclusivity clause could be agreed with Taylor Swift, guaranteeing her six concerts in the city-state would be her only performances in the region, the economic benefits in terms of inward capital flows would be considerable.  For Taylor Swift’s operation too there would have been advantages, not the least of which would have been Singapore’s high level of security and world-class infrastructure but the cost off-sets would also have been considerable including a reduction in travel expenses and the logistical impositions of touring (the set-up and tear-down of the venues is a major operation with a high labor component).  The amount the government paid for the exclusivity clause wasn’t disclosed but presumably both parties were satisfied with the transaction.  Such is Ms Swift’s cultural power that it seems not even Greta Thunberg (b 2003) was prepared to risk incurring the wrath & indignation of the Swifties by commenting on the addition carbon generated by so many of them flying to see their idol.

Exclusivity clauses are common in commercial contracts and are used variously for purposes such as (1) guarding software, products or services from unwanted distribution, (2) granting exclusive rights to certain parties and forbidding the transfer of those permissions to others, (3) obliging certain parties to purchase products or services exclusively from one’s company rather than a competitor.  So, there’s nothing novel about exclusivity clauses and in most jurisdictions, usually they’re enforceable unless they offend against some over-arching restriction such as “unconscionable conduct” or a violation of competition rules.  As a general principle, the guidelines for an exclusivity clause to be held valid are (1) voluntariness (ie entered into without coercion), (2) certainty of terms (ie no ambiguity), (3) a beginning and an end (although the clauses can, with the agreement of both parties, be extended indefinitely, the clause should be limited in time and renewal & termination protocols must be clear), (4) product & service standards and payment terms must be clear (including variation protocols) and (5) the consequences of any breach must be explicit and detail specific remedies such as monetary compensation.

There are reasons other than the music to become a Swiftie:  The statuesque Taylor Swift in a Sachin & Babi patchwork dress at Capital FM’s Jingle Bell Ball, London, December 2014.  The eye was drawn by the intricate detailing and although some missed her trademark red lipstick, the garment's array of variegated reds meant that would have been too much, the same admirable restraint dictating the choice of black shoes.  Solid colors tend to dominate the red carpet so this piece was a rare splash of genuine adventurism.

Reaction to the deal (soon labeled the “Singapore swiftie”, the formation presumably influenced also by the equally alliterative "Singapore Sling") in the region was swift.  Authorities in Hong Kong & Thailand were immediately critical and one Philippine politician told local media Singapore was operating by “the law of the jungle” and not the law of a “neighborhood of countries bound by supposed principles of solidarity and consensus”, a not so subtle reminder that in the neighborhood diplomatic relations have in recent decades been usually smooth, the members of Asean (Association of Southeast Asian Nations), the regional economic and security bloc, famously operating on the basis of “consensus”, a reasonably achievement in an organization of which Myanmar (sometimes still referred to as Burma) is a member.

A Singapore Swiftie: Prime Minister Lee Hsien Loong.

However, even while the waves from west & north were disturbing Asean’s usually calm waters, Lee Hsien Loong (b 1952; Prime Minister of Singapore since 2004) was addressing the matter of the Singapore Swiftie in a press conference conducted as part of an Asean summit held, unusually, in Melbourne: “A deal was reached.  And so it has turned out to be a very successful arrangement.  I don't see that as being unfriendly” Mr Lee said, confirming an “incentive” had been paid to secure the deal.  That matter had already attracted interest but the Singapore Tourism Board declined to comment on the amount paid, saying the terms were “commercial in confidence” and Taylor Swift's concert promoter was just as reticent.  The math however will have been done by many and not only does the Singapore economy gain from all the visitors arriving to rent hotel rooms, buy food and catch trains but the city state benefits also from its citizens not leaving the territory, taking their money to neighboring countries to spend there.  Thus, Singapore’s gain is the loss of others and while the numbers in the estimates of the benefit gained bounce around a bit, all were in the hundreds of millions of US dollars.

Pulling a swiftie on X (when it was known as Twitter)?

Lindsay Lohan’s tweet to Taylor Swift on 14 December 2020 contained no message but it nevertheless garnered some 8K retweets, 53K Likes and over 1000 responses.  Neither sender nor recipient have ever commented but Twitter's deconstructionists pondered this postmodern message and concluded: Lindsay Lohan is a Swiftie.

Plenty of touring acts will have noted all of this and while few have anything like the drawing power of Taylor Swift, doubtless most will have suggested promoters add the Singapore Swiftie to their negotiating toolbox, the hope being that in playing countries & cities off against each other, a bidding war will ensue; certainly, for decades, the approach has worked well for operators like the IOC (International Olympic Committee), FIFA (Fédération internationale de football association) and Formula One.  Hopefully there’s also a linguistic legacy and in the jargon of law and commerce, the dull & boring “exclusivity clause” will be replaced by the exciting and attractively alliterative “Singapore Swiftie”.

Prompt

Prompt (pronounced prompt)

(1) Something done, performed, delivered etc at once or without undue delay.

(2) Ready & quick to act as the circumstances demand (archaic).

(3) Quick or alert.

(4) Punctual.

(5) To move or induce to action; to occasion or incite (often as “prompted”).

(6) To assist by suggesting something.

(7) To remind someone of what has been forgotten (formalized in live performance (the stage, singing etc) where a “prompt” is a supplied from the wings to remind a performer of a missed cue or forgotten line (the noun prompter can indicate both a person employed to deliver cues or the device used (printed or on a screen).

(8) In computing, the message or symbol on the screen which indicates where an entry is require, the most basic of which is the “command prompt” of text-based operating systems which stood ready to receive a structured command.

(9) In computing, in artificial intelligence (AI), machine learning algorithms (MLI) and related systems, to request particular output by means of instructions, questions, examples, context, or other input.

(10) In commercial use, a time limit given for payment of an account for produce purchased, this limit varying with different goods (archaic).

(11) In futures trading, the “front” (closest or nearest).

(12) The act of prompting.

1350-1400: From the Middle English prompte (ready, eager (adjective) & prompten (verb), from the French prompt, all forms ultimately from the Latin prōmptus (evident; manifest, at hand, ready, quick, prepared), participle of prōmō (to take or bring out or forth, produce, bring to light) and the adjectival use of past participle of prōmere (to bring forth, deliver, set forth), the construct being from prō- (forth, forward; for; on behalf of, in the interest of, for the sake of; before, in front of; instead of; about; according to; as, like; as befitting), a combining form of the preposition prō, from the Proto-Italic pro-, from the primitive Indo-European pro-, o-grade of per-) + emere (to buy, obtain, take).  The synonyms can include urge, spur, remind, refresh, instigate, impel, punctual, quick, rapid, hasty & timely.  Modifiers are applied as requited including over-prompt, quasi-prompt & un-prompt.  Prompt is a noun, verb & adjective, promptness & prompter are nouns, prompter & promptest are adjectives, promptly is an adverb and prompting & prompted are verbs; the noun plural is prompts.

The noun (in the phrase “in prompte”) emerged in the early fifteenth century in the sense of “readiness" and was from the Latin verb prōmptus while the more familiar meaning “hint, information suggested, act of prompting” dates from the mid-1500s.  The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades.  The ideas of coaching (someone) or assisting them by providing a reminder of that which clearly had been forgotten (or imperfectly learned) was first used in the early fifteenth century, the best-known use in live theatre (to assist a speaker with lines) dating from the 1670s.  The adjectival use (ready, prepared (to do something), quick to act as occasion demands) was from the thirteenth century Old French prompt and directly from Latin prōmptus (brought forth), hence “visible, apparent, evident, at hand”, a use now obsolete.  The commercial sense of the noun prompt “a time limit given for payment for merchandise purchased" dates from the mid-eighteenth and while the concept remains, the word is no longer formally use although the phrase “prompt payment requested” often remains as a reminder.  It remains unclear whether the verb was derived from the adjective or vice-versa and another oddity is that the first recorded instance of “prompting”, the gerund (the verbal noun logically derived from prompt and meaning “incitement or impulse to action” is from 1402, a quarter of a century before the verb.

The formal use of prompt in the sense of the indicator on a screen ready to accept user input dates only from 1977 although the concept had been in use for decades and predates screens, prompts emerging as soon as user input switched from the flicking of switches to character-based entries via a keyboard or similar input device.  The first prompts were those which sat (undifferentiated) on a plotter or printer, awaiting user input.  Command prompts were familiar from the late 1970s and appeared in early versions of Apple and CP/M systems among others but it was the IBM PC which introduced them to what was then the (still small) mainstream.  When the IBM PC was released in 1981, the user interface was exclusively text-based and the PC-DOS (or MS-DOS) command prompt was (almost) the only way for users to interact with their hardware and software.  The quirky exception to that was that on genuine IBM machines, the BIOS (Basic Input/Output System) included a BASIC (the Beginners All-Purpose Symbolic Instruction Code programming language) interpreter so it was possible to do certain things with the hardware even if an operation system (OS) wasn’t present.  IBM’s lawyers guarded their BIOS with rare efficiency so the numerous PC clones almost all needed an OS to be useful.

While programmers, nerds, and other obsessive types understood the charm of the command prompt and took to it fondly, most users had no wish to memorize even part of the sometime arcane command set needed and modern capitalism soon responded, menu systems soon available which allowed users to interact with their machine while hiding the essential ugliness beneath.  In time, these were augmented by graphical environments (some of which frankly overwhelmed the OS) and ultimately, the most successful of these would evolve into OSs, some of which included the ability to run multiple command prompts which at first contained and later emulated PC-MS-DOS.  The most elaborate of these was IBM’s OS/2 2.0 (and its successors) which permitted on a single machine literally hundreds of simultaneous command prompt sessions in a mix of 8, 16 & 32-bit flavors, some of which could even been launched as a bootable virtual machine, started from a floppy-diskette image.  Technically, it was an impressive achievement but around the planet, there were only a relative handful of organizations which needed such capabilities (typically those with megalomaniacs seduced by the idea of replacing perhaps dozens of MS-DOS based PCs each housing an interface handler of some type with one machine).  That could be made to work but the aggregate need was so limited that the direction proved a cul-de-sac.

The command prompt (with long file names, left) and the PowerShell prompt (right).  Both use the classic $p$g configuration.

The prompt didn’t however go away and in one form or another most OSs include one, Microsoft’s PowerShell (introduced in 2006 on Windows and ported to cross-platform compatibility within .NET in 2016) in its default configuration almost identical to that of the IBM-PC-1, all those years ago.  PowerShell included an enhanced list of commands but the earlier prompts were also not static and many options became available to customize the look, the list changing from release to release but a typical version included:

$Q (equal sign).
$$ $ (dollar sign).
$T (Current time).
$D (Current date).
$P (Current drive and path).
$V (OS version number).
$N (Current drive).
$G> (greater than sign).
$L & (less than sign).
$B| (pipe).
$E (Escape code (ASCII code 27)).
$_ (Carriage return and line feed).

Few actually customized their line beyond $P$G (so they would know the active sub-directory and that became the default with which most versions of PC/MS-DOS shipped) but $t $d$_$p$g had its followers (its displayed the time and the date above the prompt when in DOS.  Those for who aesthetics mattered could even set text and background colors and there were some genuinely nostalgic types who liked to emulate the bright orange or acid green screens they remembered from the world of the mainframes.  Most pleasing though was probably bright blue on black.

Prompt was one of the finalists for the Oxford University Press (OUP) 2023 Word Of The Year (WotY) although it didn’t make the cut for the shortlist.  Prompt was there not because the selection committee noted either a new international interest in punctuality or Microsoft’s PowerShell convincing a new generation to start enjoying a CLI (command-line interpreter) but because of the social and technological phenononom that is generative AI (artificial intelligence), the best-known of which is ChatGPT.  Of course, even those who weren’t dedicated command-line jockeys have for decades been interacting with the prompts of search engines but the influence of generative AI has been extraordinary and nudging “prompt” to OUP’s WotY finals is just a footnote, the editors noting even the emergence of a new job description: prompt engineer although, given the implications of generative AI, it might be a short-lived profession.  OUP also explained the expansion of meaning was a development of a wider sense: “Something said or done to aid the memory; a reminder” and that the earlier sense “prepared, ready” was long extinct although many clearly think of ChatGPT in this way.

Prompt would have been a worthy WotY and it’ll be with us for the foreseeable future, not something guaranteed for the winner: “Rizz”.  In its explanatory note, OUP sid rizz was “a popular Gen Z internet slang term”, a shortened form of the word “charisma”, used to describe someone’s ability to attract another person through style or charm, able also to be used as a verb (such as to “rizz up”, meaning to attract or chat up another person.  Rizz has about it the whiff of something which may quickly become cheugy (something once cool which became uncool by becoming too widely used by those who will never be cool) and the imprimatur of OUP’s WotY might be a nail in its coffin.  Time will tell but additionally, rizz is probably better click-bait than prompt, something to which even OUP's editors probably aren’t immune.  The other six finalists were:

Situationship: This describes a relationship (which may be sexual or romantic or neither) not thought (by the participants) formal or established (ie outside what are regarded as society’s conventions).  So, the state of relationship it describes in hardly new but it’s a clever use of language (the construct a portmanteau of situation + (relation)ship and it seems to have existed since around 2008-2011 (the sources differ) but its only recently that the use on social media and various dating apps and television shows that it’s achieved critical mass.

The anyway statuesque Taylor Swift, adding to the effect in 6 inch (150 mm) heels.

Swiftie: A (devoted / enthusiastic / obsessive etc) fan of the singer Taylor Swift (b 1989).  It was once pop culture orthodoxy that the particular conjunction of technological, demographic, economic and social conditions which were unique to the Western world in the 1960s meant what was described as the “claustrophobic hothouse” which produced “Beatlemania” couldn’t again happen.  While various pop-culture figures developed fan-bases which picked up descriptors (such as the “Dead Heads” associated with the Grateful Dead), the particular fanaticism surrounding the Beatles has never quite been replicated.  The Swifties however are said in devotion to go close and their numbers probably greater, Taylor Swift’s appeal truly cross-cultural and international; probably only the Ayatollahs and such are unmoved.  Etymologically, “Swiftie” is a conventional affectionate diminutive and among Swifties there are factions including die-hard Swifties, hardcore Swifties and self-proclaimed Swifties.  Someone a little ashamed of their fondness would presumably be a “confessed Swiftie” but none appear to exist and her appeal seems to transcend the usual pop-music boundaries.  Her songs are said to be "infectiously catchy" (a pleonasm she'd probably not allow in her lyrics).

Beige flag: Beige flag has a range and can be a trait which while not something distasteful or shocking, is of a nature which makes one pause and perhaps reconsider one’s relationship with whoever exhibits it.  It can be something which does little more than indicate the person isn’t interesting and is thus a adaptation of “red flag” which is something to which the only rational reaction is an immediate sundering of a relationship.  So a red flag might be being a Scientologist, a Freemason or listening to country & western music whereas a beige flag might be driving a front wheel drive car; undesirable but perhaps not a deal-breaker.  It can also mean something which suggests someone is just not interesting though not actually evil.  Of late however, the meaning of beige flag has shifted, thus it’s making OUP’s list of finalists.  Now, it appears to be used to reference traits which can be thought “neutral” and it’s been further adapted to cover those situations or objects which cause one briefly to pause, before moving on and probably forgetting what they’ve just seen.  It just wasn’t interesting.

Lindsay Lohan, de-influencing.

De-influencing: De-influencing is one which will probably annoy the pedants.  In the social media era, the word influencer has come to mean “someone who seeks to influence the consumption, lifestyle, political behavior etc of their online audience by the creation of social media content, often as a part of a marketing campaign”.  A de-influencer is “someone who attempts to discourage consumption of particular products or consumption in general using the same platforms”.  So the de-influencers are the latest in the long tradition of anti-materialists who have existed at least since Antiquity, whole schools of philosophy sometimes constructed around their thoughts.  There’s said to be a discernible increase in their presence on the socials and many are linked also the various movements concerned with environmental concerns, notably climate change.  The pedants will object because the de-influencers are of course trying to exert influence but OUP are right to note the trend and the associated word.

Heat dome: A heat dome is a persistent high-pressure weather system over a particular geographic area, which traps a mass of hot air below it.  The weather phenomenon, the physics of which have for decades been understood by climate modelers and meteorologists, suddenly entered general in the high (northern) summer of 2023 when much of the northern hemisphere suffered from prolonged, unusually high temperatures, July measured as the hottest month ever recorded.  Under a heat dome, the atmospheric pressure aloft prevents the hot air from rising and dissipating, effectively acting as a lid or cap over the area, thus the image of a dome sitting over the land and they create their own feedback loop: Static areas of high pressure (which already contain warm or hot air trapped under the high) will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.  This is climate change in action and heat dome may well become as common an expression as “cyclone” or “hurricane”.

The UK's Royal Meteorological Service's simple illustration of the physics of a heat dome.  Heat domes are also their own feedback loop.  A static areas of high pressure which already contains warm or hot air trapped under the high will become hotter and hotter, creating a heat dome.  Hot air will rise into the atmosphere, but high pressure acts as a lid and causes the air to subside or sink; as the air sinks, it warms by compression, and the heat builds. The ground also warms, losing moisture and making it easier to heat even more.

Parasocial: The adjective parasocial designates a relationship characterized by the one-sided, unreciprocated sense of intimacy felt by a viewer, fan, or follower for a well-known or prominent figure (typically a pop-culture celebrity), in which the follower or fan comes to feel something similar to knowing the celebrity as they might an actual friend.  The parasocial is really a variation of fictosexual (an identity for someone for whom the primary form of sexual attraction is fictional characters) in that the pop-culture celebrity is also an at least partially fictional construct and the relationship is just as remote.  It’s almost irrelevant that one is flesh & blood and parasocial relationships do have certain advantages in that never having to have actual contact, one can never be rejected.  What appears most to have interested OUP is the idea that our relationship with celebrity culture is changing to something more intimate, presumably because the medium is the cell phone (mobile), increasingly our most personally intimate possession.

When one attempts transform a parasocial relationship into something conventional, one sometimes becomes a stalker.