Protuberant

Protuberant (pronounced proh-too-ber-uhnt, proh-tyoo-ber-uhnt, or pruh-too-ber-uhnt)

Bulging out beyond the surrounding surface; protruding; projecting; swelling from the surrounding surface; bulging.

1640–1650: From the sixteenth century French protubérant (prominent beyond the surrounding surface), from the Late Latin protuberantem (nominative protuberans), present participle of prōtūberāre (to swell, bulge, grow forth), the construct being pro- (forward) + tuber (lump, swelling) from the primitive Indo-European root teue- (to swell).  The most common form in the Late Latin was prōtūberāre (to swell).  The verb protuberate (bulge out, swell beyond the adjacent surface) dates from the 1570s, from Late Latin protuberatus, past participle of prōtūberāre.  Protuberant is an adjective, protuberate is a verb, protuberance & protuberancy are nouns and protuberantly is an adverb; the noun plural is protuberances.

Patting the protuberance of pregnancy: Ali Lohan (b 1993, left) photographed with her pregnant sister Lindsay Lohan (b 1986, right) wearing Sandal-Malvina Fringe Tank Dress in (unattributed) Dodge Yorange (left).  The shoes are Alexandre Birmen Clarita Platforms and may have been worn just for the photo-shoot; usually, pregnant people prefer something more sensible.

Artwork not by PM&C.

In Australia, PM&C (Department of Prime Minister & Cabinet) in 2022 released a new logo for the “Women’s Network”.  To the left of the construct was a cursive "W", the right stroke (the vertical diagonal line in a letter) adorned with a swash (a fancy or decorative replacement for a terminal or serif in an upper-case capital letter (although this w may be lower case (it’s hard to tell) in which case it would be a "flourish").  To the right was a capsular (technically a geometric stadium) protuberance which had been bitten into by the stylized W.  The logo’s graphical elements were rendered in a darkish purple which lightened as the shape extended right, the text below in two different sans serif fonts, one line in bold black, the other grey.  The design and placement of the text, though not obviously thoughtful, did at least add meaning to the graphic which might otherwise have been thought something to do with aubergines (eggplant).

Innocent interpretation: The aubergine (eggplant).

The logo proved to have a short life, withdrawn from circulation in response to complaints it resembled male genitalia; on Twitter, #logonono quickly trended.  Almost immediately the furor erupted, PM&C issued a statement saying the logo had been “removed” from its website “pending consultation with staff”.  Noting the phallic creation was part of a rebrand of staff DEI (diversity, equity and inclusion) networks “to establish a consistent look and feel” between the logos used for various groups, PM&C added “the Women’s Network logo retained a ‘W’ icon which staff had been using for a number of years” which seemed an unnecessary clarification given nobody had objected to the W.  Anxious to assure the country that whatever controversy might have been induced by the purple protuberance, PM&C announced the “…rebrand was completed internally, using existing resources, and designs were consulted on widely.  No external providers were engaged for this work… (and that) the prime minister and the prime minister’s office were not part of this logo design.”  Well that cleared that up.

Graphic designers do seem sometimes unaware of the levels of anatomical comparison their work offers.  Of course, on the basis that "no publicity is bad publicity" there may be the odd "intentional inadvertence", there being much to be gained from a good handling of a controversy. 

The errors cut across cultures.  Here technical advice from an architect would have helped, more historically correct additional minarets should have been added and only a single dome depicted.

The attitude of critics was exemplified by the NOWN (National Older Women’s Network), which issued a statement describing the logo as “either thoughtless or an insult” although as a re-branding exercise, the project had to be labeled a success, most of the country now aware of the existence of the Women’s Network, a mysterious body previously familiar probably only to a handful of souls devoted to it causes.  A discussion of what it does or whether it fulfils any useful purpose wasn’t stimulated by the outcry over the offending logo so whatever the Women’s Network was doing before, it presumably continues to do.  One thing it achieved was to flush out the competition; it seems there are in the country a number of organizations with "Women's Network" in their title but whether there are demarcation disputes or all work together is collective feminist harmony seems not to have made the news.

Logo developed in 1973 by Gerry Kano Design on a commission from Roman Catholic Church's Archdiocese of Los Angeles.

Designed for the Archdiocesan Commission of Catholic Youth, remarkably as it may now seem, the imaginative creation won an "Excellence in Design" award from the Art Director's Club of Los Angeles.  An example of how things have changed, it was a time when what priests did behind closed doors tended to be "hushed up" with bishops "solving the problem" by shifting the perpetrator to another parish when he would find new victims against whom to visit his sins.

Perhaps the men involved in the “Women’s Network” design didn’t notice the shape of the protuberance because they were focused on the color, anxious to avoid what might once have been the obvious choice: pink.  That would of course have been condescending and gender-stereotyping so the staff at PM&C deserve some praise in this aspect of a matter in which they weren’t involved.  Pink stuff for products aimed at the female market may be less of a thing than once it was but for men wanting a gift with a difference for women, it seems more of a thing than ever, pink tool kits popular gifts with sales spiking reliably in the run up to Christmas and even Valentine’s Day.  In truth, whatever the color, it's probably a good idea for the modern young spinster to have her own tool kit because as many of them will attest, men just can't be relied upon.  However, while working well for novelties like hammers and screwdrivers, pink doesn’t always have a good record as a marketing device writ large, failure exemplified by the Dodge La Femme.

Chrysler show cars, 1954:  Chrysler Le Comte (his, top) & Chrysler La Comtesse (hers, bottom).

Chrysler offered the La Femme package in 1955 and 1956 on the Custom Royal Lancer (the division's top trim line), the creation not a stylistic whim but a response to sociological changes in an unexpectedly affluent post-war US society in which women were found to be exerting a greater influence on the allocation of their family’s rising disposable income and of most interest to Chrysler was that those increasingly suburban families were buying second cars, women getting their own.  Adventurous color schemes were nothing new for Detroit, the cars of the art deco era noted for their two-tone combos but shades had been more subdued in the years immediately after World War II (1939-1945).  That changed with the exuberance of 1950s experimentation when three and four-tone renderings hit the showrooms though for the La Femme concept which had been previewed in the La Comtesse, two were judged enough.  The Le Comte & La Comtesse show cars in 1954 attracted most attention for their clear Perspex roofs (a craze at the time which didn’t last long as buyers found themselves slowly being cooked) but, following the grammatical conventions of their French definite articles, they were very much a “his & hers” brace, the darker (black & bronze) Le Comte with a “masculine” image and the La Comtesse, painted in  "Dusty Rose" & "Pigeon Grey", a softer and more “feminine” look.

1955 Dodge La Femme by Chrysler (left), accessories by by Evans of Chicago (right).

The public and critical response to La Comtesse must have been positive enought to encourage production and for the 1955 model year, the La Femme option was offered on the Dodge Custom Royal Lancer two-door hardtop, finished in a two-tone combination of "Heather Rose" (a shade of pink) & "Sapphire White", highlighted with gold-colored "La Femme" badges in a display script but if the exterior was (almost) subdued, the interior, a sea of pink, was femininity laid on with a trowel.  Trimmed in a tapestry fabric unique to the La Femme which wove pink rosebuds on a silver-pink background in pastel-pink vinyl, confronting those who sat there was a dashboard painted in bright-pink lacquer.  In case nobody sitting inside got the message, there was another La Femme badge in anodized gold-tone making explicit this was "a car for women". 

In the pink: Dodge La Femme (1955-1956).

In a marketing ploy which turned out to be years ahead of its time, the La Femme also came with coordinated accessories, the centrepiece a pink calfskin handbag that fitted neatly into a storage compartment built into the back of the passenger’s seat, the shape of which included a scallop which meant the handbag’s escutcheon plate was visible, Dodge’s press-kits noting the brushed-metal was designed to permit the owner’s name to be engraved.  The handbag contained a compact, lipstick case, cigarette case, comb, cigarette lighter, and change purse, all made variously with faux-tortoiseshell or pink calfskin, both combined with yet more anodized gold-tone metal.  In a matching compartment on the back of the driver’s seat was a rain coat, rain-cap and umbrella, all made with a vinyl patterned to match the rosebud interior fabric.  The design and production was by Evans of Chicago, a furrier and maker of fine accessories, famous for the display of "Black Diamond" mink coats in their flagship store at 36 South State Street.  Evans later would fall victim to the anti-fur movement which would lay waste to an industry on which many regional economies had been built.

The advertising message which at the time seemed a good idea.

In toned-down form, the La Femme option re-appeared in 1956.  The external color combination was changed to a "Misty Orchid" & "Regal Orchid" scheme and the interior finish was simplified, the previous year’s tapestry fabric proving challenging to produce in volume.  The revised upholstery used a heavy white cloth with random patterns of short lavender (purple's most "feminine" hue) and purple loops, matching the loop-pile carpeting and the accessories were limited, restricted in 1956 to just the rain coat, rain cap and umbrella.  Over the two seasons, fewer than 2,500 buyers chose the US$143 option and it didn’t re-appear for 1957.

Dodge in 1955-1956 had advertising for men (HP (horsepower), speed and V8 engines, left) and for women (everything pink, the paint, the rosebuds on the upholstery, the handbag, compact, lipstick case, cigarette case, comb, cigarette lighter, change purse, rain coat, rain-cap and umbrella, right).  In an interesting (though unverified) juxtaposition of men's perceptions, several sources suggest at least three La Femme buyers chose the most powerful engine on the option list, Dodge’s D-500 (a 315 cubic inch (5.2 litre) V8 with hemi heads and a four barrel carburetor, rated at a then most masculine 285 HP); perhaps not all clung to 1950s gender stereotyping.

Dodge La Femme advertising copy (1955, left) and pony-tail friendly headrest (right).  The men at Dodge were not wrong in concluding the “discriminating, modern woman” existed in commercially significant numbers and that she might buy a car but didn't grasp that functional features would have more appeal than pink paint. Ironically, the evidence does suggest men at the time were rather more susceptible to being drawn to a car because it was marketed as “masculine” than were women to something cynically and superficially “feminized”.

Other manufacturers did dabble with feminine-themed cars in a similar vein including GM's (General Motors) 1958 Chevrolet Impala Martinique and Cadillac Eldorado Seville Baroness but neither reached series-production.  The special detailing on GM’s 1958 show cars was the work of two of the seven women hired by the corporation's then head of styling, Harley Earl (1893–1969) and within the studios, the septep were known as the “Damsels of Design”, Jeanette Linder working on the Impala Martinique convertible and Suzanne Vanderbilt on the Eldorado Seville Baroness.  Had their presence continued Detroit’s design language in the 1960s might at least subtly have followed a different path but, upon Earl’s retirement in 1958, he was succeeded by Bill Mitchell (1912–1988; head of design at GM 1958–1977) whose world view was different: “No women are going to stand next to my male senior designers”.  Under the Mitchell regime, the damsels departed although probably he’d approved of their work at GM’s Frigidaire division designing the 1955 “Frigidaire Kitchen of Tomorrow” which genuinely was influential.  While doubtlessly Mr Mitchell opened a fridge only to get himself a beer when no woman was on hand to fetch one for him, he’d have thought women just the people to design how fridges should look.  Much later, there would be innovations in car design which women found genuinely helpful such as a hook on which a handbag could hang while remaining conveniently accessible and headrests which comfortably would accommodate a ponytail.

Six and the Single Girl, 1966.  Describing the Mustang's politely behaved six-cylinder engine as a "husky brute" might seem a stretch but it was rugged and dependable so maybe a case could be made.

What in the US did find a receptive audience among women was the new generation of smaller (the "compacts", "pony cars" & "intermediates") automobiles introduced in the early 1960s, women sensibly drawn to something smaller than the standard-size machine which after 1957 grew to an absurdly inefficient size (to which men would continue to be attracted until economic reality bit in the 1970s).  FoMoCo (Ford Motor Company) in 1966 took advantage of the shift in the tastes of some with its “Six and the Single Girl” campaign, promoting to a suddenly numerous sub-set of the female demographic the virtues of the six cylinder version of its Mustang which wildly had been successful since introduction in 1964.  That subset was “the young white women of the baby boom”; many had jobs which meant they had either the capital or credit rating required to buy a new car and the Mustang, stylish, small (in US terms) and affordable could have been designed with them in mind which, to some extent, it was.  Coincidently, at the time, FoMoCo was struggling to meet demand for V8-powered Mustangs but had the capacity to produce more sixes so in 1966 the planets aligned nicely and “Six and the Single Girl” played a part in stimulating demand, the fitment rate of the "six-pot" engine at times approaching 50%, the same phenomenon experienced by the main competition, the Chevrolet Camaro, introduced that year.  Because the survival rate of the era’s six-cylinder pony cars is so low, the general perception of the breed overwhelmingly is of V8-powered, tyre-smoking muscle cars but many were built as modest commuters (the so-called “secretary’s car”) purchased by those more interested a car’s gas (petrol) consumption than its ET (elapsed time) over a drag strip’s ¼ mile (400 metres).

Sex and the Single Girl: The first edition hardback published by Bernard Geis (1909–2001) had a plain cover with just the title in text (the “S1NGLE” was a gimmick) but after huge sales, the re-print rights were on-sold and some editions (including the 1963 paperback by Cardnal) featured pink-themed artwork.

In a form of “ambush marketing”, FoMoCo picked up “Six and the Single Girl” from the title of Sex and the Single Girl by Helen Gurley Brown (1922–2012), a book which sold by the million (more quickly than even the Mustang managed) and spent more than a year on the NYT (New York Times) best seller list.  In a sense, Sex and the Single Girl was a product of pharmacological determinism, published as it was some two years after the first oral contraceptive pill (even then famously known as “the pill”) was approved for prescription use in the US by the FDA (Food and Drug Administration).  Without women gaining some degree of autonomous control over their fertility, the premise of the book would have been absurd because as well as arguing the importance of them being financially independent of men, she advocated pre-marital sex, if need be with multiple partners and, obviously, without benefit of marriage.  Women with their own money was an idea subversive enough but the notion of unrestrained promiscuity upset the priests and politicians even more and although in the era a number of books (including Rachel Carson’s (1907–1964) Silent Spring (1962), Anthony Burgess’s (1917–1993) A Clockwork Orange (1962), William S. Burroughs’ (1914-1997) Naked Lunch (1962), Edward Albee’s (1928–2016) Who's Afraid of Virginia Woolf (1962), Betty Friedan’s (1921–2006) The Feminine Mystique (1963) and James Baldwin’s (1924–1987) Another Country (1963)) appeared which appalled many in the conservative establishment, there was something about S&theSG which seemed especially threatening.  The protests of course made it a succès de scandale (from the French and literally “success from scandal”) which is the literary or artistic term encapsulating the dictum Dr Joseph Goebbels (1897-1945; Nazi Minister for Propaganda and Public Enlightenment 1933-1945) followed when dealing with the press in the difficult years before the party was handed power (like the consequences of Benito Mussolini's (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943) "March on Rome" the Nazi's "seizure" of the state is something of a myth): “Let them abuse us and let them damn us but let them say something about us”, a variant of Oscar Wilde’s (1854–1900): “It doesn’t matter what people are saying about you as long as they’re saying something”.  Goebbels truly was evil but his point was well made and among a prolix crowd, he was succinct, the acerbic thumbnail sketches of his Nazi colleagues he noted in his diaries in some ways reveal in a few words as much about them as their inch-thick biographies.

Tussy Cosmetics promotion, 1966.

The Tussy Cosmetics company in 1966 offered three 1967 Mustangs as prizes for contest winners, each finished in a shade of pink which matched the lipsticks Racy Pink (“A pale pink”), Shimmery Racy Pink Frosted (“Shimmers with pearl”) & Defroster (“Pours on melting beige lights when you wear it alone, or as a convertible top to another lip color”).  The fate of the cars is unknown but nerds might note the three prizes were 1967 models while the model (as in the Mustang) in the advertisement was from the 1966 range.  That's because the advertising copy had to be made available before the embargo had been lifted on photographs of the 1967 range.  The men on Madison Avenue presumably dismissed the suggestions that might be what would now be called “deceptive and misleading” content with the familiar “she'll never know”.  Ten years on from Dodge’s La Femme debacle, old habits were dying hard.

Single girl Sydney Sweeney (b 1997) amply filling the cover of Cosmopolitan's “Love Edition”, January 2026.

When in 1965 of Helen Gurley Brown was appointed editor of the glossy women’s magazine Cosmopolitan, the title switched focus to a publication aimed almost exclusively at the emerging and growing demographic with disposable income in which FoMoCo would become interested.  In what proved a perfect conjunction: a target market with (1) economic independence, (2) social freedom, (3) an embryonic feminist awareness and (4) the birth control pill, the magazine thrived, surviving even the rush of imitators its success spawned.  It’s a bit of a long bow to suggest Cosmopolitan for decades reproduced variations of 1962’s best seller advice manual in a monthly, glossy package but clearly, there was a gap in the market and there were more similarities than differences.  The approach was a success but there was criticism.  Conservatives disliked the choices in photography and the ideas young women were receiving.  Second wave feminists were divided, some approved but others thought the themes regressive, a retreat from the overtly political agenda of the early movement into something too focused on fun and fashion, reducing women yet again to objects seeking male approbation.  FoMoCo, neutral on the squabbles, sold women six-cylinder Mustangs by the truckload, feminism's S&theSG and capitalism's 6&theSG proving symbiotic.

Japan

Japan (pronounced juh-pan)

(1) A constitutional monarchy (the sovereign still styled as an emperor although the empire was dissolved in 1945) on an archipelago of islands off the east coast of Asia.  It's known also as Nihon or Nippon (initial upper case)

(2) As Sea of Japan, the part of the Pacific Ocean between Japan and mainland Asia (initial upper case).

(3) Any of various hard, durable, black varnishes, originally from Japan and used for coating wood, metal, or other surfaces; work varnished and figured in the Japanese manner; the liquid used for this purpose and within the class lacquerware.

(4) As Japans, a variety of decorative motifs or patterns derived from Asian sources, used on English porcelain of the eighteenth and nineteenth centuries (initial upper case).

(5) Of or relating to Japan, Japans or japanning.

1570s: From the Portuguese Japão, acquired in Malacca from Malay (Austronesian) Japang & Jepang, from Chinese jih pun (literally "sunrise" and equivalent to the Japanese Nippon), the construct being jih (sun) + pun (origin).  The connection to “sunrise” is in Japan lying to the east of China and the sun rising in the east.  The earliest forms in Europe were Marco Polo's Chipangu & Cipangu, variants of some form of synonymous Sinitic (日本國) (nation of Japan).  The verb japan (to coat with lacquer or varnish in the manner of Japanese lacquer-work) dates from the 1680s and immediately begat the noun japanning and the verb and adjective japanned.  The noun japonaiserie (art objects made in the Japanese style) was borrowed in 1896 from the French, which came to be described as japonism (an influence of Japanese art and culture on European art and design).  Although the lacquers used weren't exclusively black, it was the most widely-used finish and in the West "japanned" took on the slang sense of "ordained into the priesthood".  Japan (used with initial capital) is a proper noun, japan is a noun & verb, japannery, japanware & japanner are nouns, japanning is a noun & verb, japanned & Japanize are verbs and Japanesque, Japanesey, Japanesish & Japanish are adjectives; the noun plural is japans.  

In botany, the noun japonica was a species name from the New Latin and described a number of plants originally native to Japan, notably a species of camellia (Camellia japonica) and a sub-species of the rice Oryza sativa.  The Latin form was a feminine of japonicus (Japanese, of Japan), from Japon, a variant of Japan with a vowel closer to the Japanese name.  The adjective Japanese (Iapones) was known in the 1580s and by circa 1600 was a noun, the meaning extending to "the Japanese language" by 1828.  The remarkably destructive Japanese beetle was documented in 1919, the species accidentally introduced to the US in larval stage in a shipment of Japanese iris unloaded in the port of Los Angeles in 1916.  Japlish (unidiomatic English in Japan) dates from 1960s and describes the often ad-hoc linguistic code-switching on the model of Spanglish.

English Queen Anne japanned writing bureau desk with claw & ball feet, circa 1793.

The sense of the process of “costing with lacquer or varnish" in the manner of Japanese lacquer-work, is from the 1680s, the derived forms being japanned & japanning, hence also the French creation of japonaiserie (1896), adopted also, japanned furniture being almost always black, in the slang sense of "ordained into the priesthood".  The association in Europe of black being the color of the the garb of the lower orders of Roman Catholic clergy wasn’t universal but sufficiently prevalent for it to be the general motif in the depiction of the breed.  Adolf Hitler, a lapsed Catholic who extended the Church a grudging admiration as an institution which had lasted two-thousand odd years and still exerted a pull over many aspects of people's lives with which the Nazi Party couldn’t compete, called priests “those black crows”, adding “I know them very well” 

French Louis XVI japanned & ormolu Sevres porcelain writing desk, circa 1860.

The adjective Japanesque is attested from 1853.  It developed on both sides of the Atlantic to refer both to the aesthetic inspired by Japanese influence and (a little superfluously) original items from Japan.  The greater awareness after 1853 followed US Navy Commodore Matthew Perry (1794–1858) sailing that year to Japan to secure the opening to American trade, by negotiation if possible and through gunboat diplomacy if not.  The aim of US policy was to end the 250-odd years of national seclusion by Japan; without access to Japan and its markets, the US penetration into east-Asia really wasn’t possible.  The motives of the US were a mixture of commercial hunger and the missionary instincts of those anxious to bring (ie impose) the influences of Christianity and the western way of life; since 1853, that project has played-out with ups and downs for both sides.  The notion of the Japanesque was applied to a variety of objects including ceramics, lace, painting, carving and metalwork and was not of necessity associated with the lacquering process.  Japanese was noted as an adjective in the 1580s though may have been used earlier, in parallel with “Japan”.  As a noun, the first use seems to have been in 1828 in the context of “the Japanese language”.  Japlish, the noun meaning “unidiomatic English in Japan" was first noted in 1960 reflecting (1) the intrusion of US English words and phrases into the language proper and (2) a hybridised form of the language combining both although, despite the post-war years of US occupation, the English influence on Japanese was less than on many languages.  One obscure curiosity from 1819 was camellia, a Modern Latin feminised variant of japonicus (Japanese, of Japan), from Japon, a variant of Japan with a vowel closer to the Japanese name.

Lindsay Lohan, Japanese-edition magazine covers.

Giapan was first attested in English in Richard Willes's The History of Travayle in the West and East Indies (1577) in which was mentioned a translation of a letter written in 1565 which spoke of the “Ilande of Giapan”.  Like the modern Japan, Japonia was derived from the Portuguese Japão, from the Malay Jepang, from the Sinitic (日本), probably from an earlier stage of the modern Cantonese 日本 (Jat6-bun2) or Min Nan (日本) (Ji̍t-pún), from the Middle Chinese 日本 (Nyit-pwón, literally “origin of the sun”).  Related were the Mandarin 日本 (Rìběn), the Japanese 日本 (Nippon, Nihon), the Korean 일본 (Ilbon) and the Vietnamese Nhật Bản.

These notes are very much an Eurocentric scratch of the etymological surface. Japan is the exonym (an external name for a place, people or language used by foreigners instead of the native-language version) familiar to most and exonyms are not uncommon but the history of the names used to describe the construct of Japan is longer and with more forks than most.  Indeed, even within Japan, the debate about the use of Nippon, Nihon and Japan is multi-faceted and tied to influences social, political and historical, the arguments sometimes part of debates about the role of nationalism.

JAL Logo.

Japan has two airlines operating on both domestic and international routes and while that's hardly unusual, word nerds might be tempted to wonder if there’s any cultural or political significance in one being called ANA (All Nippon Airways) and one JAL (Japan Airlines).  JAL was created in 1951 as one of the state-backed national enterprises the Japanese government formed as part of the project of “kick-starting” the economy in the post-war years.  In a sense it was something like what would now be called a PPP (public-private partnership) but in 1953 JAL was wholly nationalized, becoming a “national carrier” on the model many countries in the era used for their “flag carrier” airlines.  Commencing operations in 1953 after having been founded as a private company the previous year, ANA traded initially as JHA (Japan Helicopter and Aeroplane) before in 1958 adopting the name ANA.  In the way things were then done (witness the cozy domestic duopoly the Australian government maintained between TAA (Trans-Australian Airlines) and Ansett), for decades the Japanese government effectively divided the market with JAL flying most international routes while ANA focused on domestic services, a historical division that to this day still colors perceptions of their nature.

ANA logo.

It appears dubious the choice of “Japan” and “Nippon” in the names of airlines had any significance beyond the usual processes with which brand names are chosen although, drawing a long bow, one can see why such a theory might have emerged.  “Japan” was the English exonym (the name for the country in international English) and JAL was the predominant international carrier so, it could be concluded, because “Japan Airlines” internationally was legible, JAL was “outward-facing”.  “Nippon” (日本, Nippon or Nihon) was the native Japanese name (literally “origin of the sun” or “sun source”), thus the popular use “Land of the Rising Sun.”  Still drawing on the bow, because ANA’s Japanese name was Zen Nippon Kūyu (全日本空輸) (literally “All Nippon Air Transport”), that could be interpreted as ANA being rooted in domestic culture and thus more explicitly Japanese in identity.

1961 Jaguar Mark 2 3.8.

The truth unfortunately seems be more prosaic.  According to the company history (publication of such things a Japanese tradition), the suggestion to use “All Japan Airways” had reached the JHA board but, understandably, it was judged too similar to “Japan Airlines” so “All Nippon Airways” was instead adopted.  Such an origin story is not unknown in commerce.  In the UK, when Jaguar introduced the Mark VII (1950-1956), it replaced the Mark V (1948-1951), there being no Mark VI because the company wanted to avoid marketplace confusion with the then current Bentley Mark VI (1946-1952).  As an aside, Jaguar’s use of “Mark this and that” was a tangled business.  The Mark IV was named thus only after the release of the Mark V; prior to that the range (1936-1940 by SS Cars (from the original Standard Swallow)) & 1945-1949 (as Jaguar)) had been badged and marketed as the 1½ litre, 2½ litre & 3½ litre.  There was never a Mark I, II or III and whether the company ever contemplated retrospectively applying the designations to earlier iterations seems not documented.  Anyway, it never was done but Jaguar wasn’t done with Marks.  Their smaller saloon was sold between 1955-1959 and named “2.4” & “3.8” (the larger engine introduced in 1957) but when this model was revised for a 1959 release, it was designated Mark 2 (the Roman numerals never used) and, in one form or another, these were sold until 1969.  Because that car had been dubbed “Mark 2”), the original 2.4 & 3.4 came to be styled “Mark 1” but although widely used, this was never adopted by the factory.  Concurrent with all that, the Mark VII was updated as the Mark VIII (1956-1958) & Mark IX (1958-1961) before being replaced by the radically different Mark X (1961-1966).  In 1966, Jaguar gave up, use of “Mark” abandoned with the revised Mark X becoming the 420G (1966-1970).  Beginning in 1968, subsequent model revisions were denoted by “Series” (S1, S2 etc) rather then “Mark”.

2005-2009 second-generation Mitsuoka Viewt.

The second generation Viewt was based on the Nissan Micra/March K12 platform.  In production since 1993, the Viewt is Mitsuoka's take on the Jaguar Mark 2 and is probably the best known of the company's many “retro re-imaginings” of JDM (Japanese domestic market) vehicles.  Other Mitsuoka have (loosely) be based on British machines from the 1950s & 1960s by Bentley and Vanden Plas but there are also been ventures referencing Japanese models and cars from the US including the Dodge Challenger and Chevrolet's Blazer & Corvette. 

There seems no historic or sociological significance to the use of either “Mark or “Series”, both terms remaining widely used by the car industry but use of “Nippon” seems more nuanced.  In Japanese use, Nihon is said to be the more common everyday pronunciation while Nippon is heard more in ceremonial or institutional use, the latter frequently applied to national sports teams, stamps, banknotes and corporations (Nippon Steel, Nippon Denso, NTT (Nippon Telegraph and Telephone) etc.  According to surveys of passengers (a very well studied cohort), both ANA and JAL are rated among the world’s best airlines for comfort, service, food, reliability and such with the former said to be “slightly more understated, meticulous with an “obviously” “Japanese” service culture” while JAL, although still “distinctively Japanese”, is closer in its in-flight practices to international conventions.  As a final, minor linguistic note, native Japanese tend not to refer to the airlines as JAL or ANA in their English pronunciation, but by abbreviations derived from the Japanese names: JAL Nikkō (日航) & ANA Zennikkū (全日空).

On the tarmac.

In 2021 the Japanese government tried to nudge JAL & ANA to merge, citing the difficulties the airlines were enduring as a consequence of the COVID-19 pandemic.  In truth, the economic rationalists in the Japanese Treasury had for some time wished the two would combine operations and the virus was just convenient cover.  What the bureaucrats knew was it was only a matter of time before there would be a crisis in the industry which would be cured in the way which has become a tradition in modern Japan: The government would give the airlines money.  By mid 2026, Japan’s national debt had reached some US$10 trillion which is around 235% of GDP (Gross Domestic Product), the highest ratio among developed nations.  That sounds a serious problem but the argument is Japan is a “special case” because some 88% of the debt is denominated in Yen, the Bank of Japan holding nearly half.  Whether or not that’s true remains to be seen but thus far, it remains business as usual.  By contrast the US national debt stands at US$38 trillion-odd (in excess of 124% of GDP (gross domestic product), compared with the 113% reached in 1946 after borrowing to fund much of the allied effort in World War II (1939-1945)) and despite predictions in the past there may be “psychological thresholds” (US$10 trillion, US$20 trillion etc), things continued and it may be a debt number of US$50 or US$100 trillion attracts a similar reaction.  There was a time when a US$38 trillion national debt would have been thought at least a “problem” and probably a “crisis” but now it seems accepted as the “new normal” and as well as the US, the whole world economy now depends on this method of operation, the rationale apparently that, if need be, the US Treasury could mint a single US$40 trillion coin and declare a “net debt-free” status.  Economists seem divided on the implications of such a minting but the lawyers are at one in declaring it constitutional so, there too the “borrow & spend” model remains business as usual.

Pamphlet

Pamphlet (pronounced pam-flit)

(1) A complete publication, of undefined length with fewer pages than the shortest books (typically, 10-40 pages) and usually stitched or stapled with a paper or soft-cardboard cover (although the very early pamphlets tended to be unbound).

(2) A short treatise or essay, generally a controversial tract on some subject of contemporary interest, historically most associated with a political position.

(3) A kind of precursor newspaper containing literary compositions, advertisements and news (archaic).

(4) A brief handwritten work (obsolete) except in some university clubs and societies.

(5) To print (always rare and now obsolete) or distribute pamphlets (obsolete).

1375–1425: From the late Middle English pamphlet & pamphilet, from the earlier pamflet (brief written text; poem, tract, small book), from the Middle French pamphilet (influenced by the Anglo-Latin pamfletus, panfletus & paunflettus (short written text), a syncopated variant of Pamphiletus, diminutive of the twelfth century Medieval Latin Pamphilus, the short form of Pamphilus, seu de Amore (about love), a brief Latin erotic poem (Pamphilus the protagonist) that was popular and widely copied in the Middle Ages (it inspired also a number of comedies for the stage).  The name came from the Ancient Greek Πάμφιλος (Pámphilos), literally “beloved by all”), the construct being pan- (all) + philos (loving, dear).  Because the poems and dramatic works were issued in the short, easily carried format ideally suited to political or other statements, the widely circulated pamphlets lent their name to the whole phenomenon which, as a form of distribution can be imagined as the tweets or TikTok clips of their time.

The meaning once so associated with the word (brief work dealing with questions of current interest; short treatise or essay, generally controversial, on some topical subject) dates from the late sixteenth century, a time when for social and technological reasons, such publications became suddenly popular.  The noun pamphleteer (a writer of pamphlets) emerged in the 1640s and was applied even to activists who merely supported what was advocated, regardless of their involvement in distribution.  From that noun, by the 1690s, came the verb, used in the sense of “to write and issue pamphlets”.  The spellings pamphlette & pamphleter are functionally extinct.  The word pamphlet was adopted unchanged in French, German and Italian while in Spanish the form was Spanish: panfleto and in Portuguese panfleto.  Pamphlet, pamphleteering & pamphleteer are nouns & verbs, pamphletry & pamphleting are nouns, verb & adjective, pamphletful & pamphletism are nouns, pamphleteered & pamphletize, pamphletizes & pamphletizing are verbs, pamphletary & pamphletic are adjectives and pamphletwise is an adverb; the noun plural is pamphlets (pamphleteers has become rare since the predominant meaning shift from polemics to information although some political scientists are fond).

Areopagitica; A speech of Mr. John Milton for the Liberty of Unlicenc'd Printing, to the Parlament of England (1644).  A slim work of 30 pages, long titles were then a thing for pamphlets.  Areopagitica (the title references both the democratic traditions of Ancient Greece and the words of Saint Paul in the New Testaments Book of Acts (17:18-34)) was written in prose and was one of the more influential pamphlets extolling the virtues of the principle of freedom of speech and expression.

The pamphlet was the platform of choice for many writers noted for the vigor of their religious or political views including Sir Thomas More (1478–1535), William Tyndale (circa 1494–1536), Gerrard Winstanley (circa 1609–1676), John Milton (1608–1674), Daniel Defoe (circa 1660–1731), Thomas Dekker (circa 1572–1632), Jonathan Swift (1667–1745), Percy Bysshe Shelley (1792–1822), and the many nineteenth century Chartists.  In this form, it was in England the pamphlet first flourished because unlike in much of Europe, censorship by the state was less restrictive and the power of the churches diminished.  Still, authors did need to be careful and after making the mistake of travelling to Europe where priests still held sway, Tyndale was convicted of heresy and strangled while tied to the stake, actually a merciful act because his body was burned only after death.  In France, the turbulent years of revolutions, empire and wars (1789-1848) were also the “pamphlet decades”, the streets a “battleground of ideas” as well as barricades and bayonets.

The Federalist Papers (Signet Classics edition, 2003) with an introduction, textual notes and a select bibliography by US political scientist Charles R. Kesler (b 1956); since 1788, the book has never been out-of-print.  As well as the obvious importance as a historic document, the contents are of interest if contrasted in content and breadth of ambition with current political discourse.

Among the most famous pamphlets are a few dozen which are remembered not in their original format but as the compilation into which they were assembled for publication the book The Federalist Papers (1788).  The Federalist Papers were literally that, 85 tracts written by Alexander Hamilton (circa 1756-1804), James Madison (1751-1836) and John Jay (1745-1829) and simultaneously in 1787-1788 published in New York newspapers and issued as pamphlets under the pseudonym “Publius”.  The purpose was to encourage ratification of the new US Constitution which had emerged from the Federal Convention in September 1787 and although knowledge of the identity of the authors was widespread, the authors chose “Publius” in a nod to Publius Valerius Publicola, one of the founders of the ancient Roman Republic.  What the pamphleteers wanted was “endorsement by association”; because Publicola translated as “friend of the people” the notion was to link their arguments with republican virtue and the protection of the people from monarchical despotism.

An edition of Some reflections on a pamphlet lately publish'd, entituled, An argument shewing that a standing army is inconsistent with a free government (1697) by Daniel Defoe.

Many of Defoe's pamphlets were not at the time attributed to him although than didn't save him from spending three days in the pillory after political power in the country suddenly shifted.  Nor were most of his novels originally published under his name.  In early eighteenth century England, anonymity was common for those writing novels because prose fiction had neither become “respectable” or solidified as a clearly labeled genre, the objection being the stuff simply wasn’t “true”.  That’s why works like Robinson Crusoe (1719) were marketed as “histories” or “lives”, anonymity helping to sustain the illusion the text was genuine testimony rather than invention.

Meaning shifts in English are not uncommon but the semantic shift of “pamphlet” was an example of a process in which there was first a broadening of use followed by something of a drift rather than a simple replacement. In terms of content, the original sense (which flourished between the sixteenth and eighteenth centuries) had nothing to do with the source of the name which came from a Latin love poem which remained popular in the late medieval & early modern period.  Although there were a handful of examples of Pamphilus, seu de Amore which had been “embellished and extended” by opportunist authors, almost all versions were distributed as folios of a few pages and because this length was ideal for presenting political or theological polemics to a public unlikely to read (and, importantly, pay for) full-length books on the topics, these came to be known as “pamphlets” and those writing the overwhelmingly religious and political tracts were thus pamphleteers.  Until well into the eighteenth century, the word “pamphlet” was used for no other purpose than this canonical historical sense but in the 1800s a noticeable broadening happened in the UK which historians link with (1) the economies of scale offered by improvement in industrial printing, (2) rising literacy levels (3) a heightened interest in political matters as a consequence of the franchise being extended by the Reform Acts (1832, 1867 & 1884), (4) a splintering of various religious denominations and (5) the reduction in the cost of distribution (the extension of road and rail systems).

Pamphlet dealing with STIs (sexually transmitted infections) which used to be called STDs (sexually transmitted diseases) or VD (venereal disease).  Note the reassuring pastel hues.

While the interaction of all these forces meant there were more political and religious tracts (ironically, at a time when matters concerning the latter were becoming less controversial), the short, digestible form of the cheaply-produced pamphlet came to have great appeal in commerce so the term came to be used of just about any small, free booklet.  In an indication that while the means of distribution have changed, the strategy has not, the folk paid a tiny sum to stand on the platforms of railway stations and hand out pamphlets to commuters were fulfilling the same task as the algorithms used to deliver advertising to inboxes and web-pages.  Really, only the targeting has much improved but linguistically, this was the crucial shift; from content-focused to format-defined.  Over time, the proliferation of product announcements, catalogues, and advertising subsumed the original meaning but despite that, many etymologists seem to suggest the association of “pamphlets” with “advertising” didn’t become prevalent until the early twentieth century.

What modern targeted-marketing made an effected tool was the “virtual pamphlet” delivered by companies to digital inboxes of all sorts.  What lands in the inbox of one user will have content optimized for what that user’s history suggests will most likely provoke engagement (and hopefully sell stuff) while the user sitting in the adjacent cubicle might receive something with different content.  In the pre-modern days of printed pamphlets, it was a one-size-fits-all approach although even then a primitive form of targeting was possible; the pamphlets a manufacturer might place in a shop selling women’s shoes would likely be different from the stack in the men’s store.  However, as technology improved and costs further fell (two symbiotic forces) the forms of the printed ephemera of commerce proliferated and the documents became variously smaller, larger, thicker, slimmer, glossier and more colourful which demanded a new descriptive language, thus the emergence or re-purposing of “posters”, “catalogues”, “flyers”, “handbills”, “booklets”, “brochures”, “bulletins”, “folders”, “handouts”, “handbills” and “leaflets”.  With this new generation of forms, the idea of the “tract” which was once synonymous with “pamphlet” became separated and restricted to those documents which were still polemics on religion, politics, policy or some other topical matter.  Pamphlet thus didn’t until later become associated with commercial advertising with “brochure” or “catalogue” used for the more polished publications with the highest production values (indeed, auction houses handling high-priced collectables routinely charge for their glossy catalogues) while “leaflet”, “handbill”, “flyer” and such was used of simpler, often single-sheet and sometimes monochrome.  All this meant by the early twentieth century pamphlet had lost the “exclusivity of seriousness”, something exemplified by a heritage running from Jonathan Swift to The Federalist Papers.

Ocala Plastic Surgery and the Wuxi Sweet Fastener Company both sell solutions to problems but just as their products differ, so do the dynamics of their pamphlets.  Whether pamphlet, catalogue, poster or whatever, content can to some extent dictate form and method.  Ocala Plastic Surgery distributes brochures which not only are information-dense about the range of services offered but also includes visual content designed to entice; even the color choices are part of the messaging.  By contract, the Wuxi Sweet Fastener Company is really providing a list of products and specifications with the photography not at all artistic but most informative.  Not being in markets like Victoria's Secrets or Ocala Plastic Surgery, the Wuxi Sweet Fastener Company uses mostly functional black text on a white background with the odd splash of color there just to draw the eye to a corporate logo or heading.

So the word “pamphlet” became “neutral” because it came to describe a printed format with no implication of content, modern pamphlets typically either instructional, containing information or advertising.  That doesn’t mean there are no longer printed documents described as “political pamphlets” but those which still appear in letter-boxes around election time are better thought of as flyers, usually with a photograph of a smiling candidate and the odd TWS (three word slogan).  The content of pamphlets of the type widely circulated centuries ago has now been relegated to essays published in specialized periodicals and for these “long-form” pieces, readers of course have to pay for the privilege.  In that sense, the “pamphlet” is a historic relic sometimes seen in literary use although, curiously, in political science, politicians with a habit of writing pieces beyond a TWS are still sometimes dubbed “pamphleteers”.  One crew which still occasionally hands outs longer tracts in the style of the old religious pamphlets is the Jehovah's Witnesses but they’re something of a rarity, even a dedicated lot like the Falun Gong prone to modernist brevity.  That leaves some other terms to be described:

Tract: A doctrinal or moral argument in small format, a tract now is understood as a (relatively) short written work advancing a specific doctrine or moral argument.  Whether this is in a simple, accessible form or a dense piece littered with jargon likely to be understood only by other specialists in the field is determined not only by the subject but also the place of publication.  A tract discussing troubles in the Middle East will be different in form depending on whether it appears in a tabloid newspaper or a journal like Foreign Affairs, and that’s one aspect of what Marshall McLuhan (1911-1980) explained as “…the medium is the message…” in Understanding Media: The Extensions of Man (1964).

Broadsheet: Most associated with the now mostly extinct large-form newspaper, the term “broadsheet was used to describe a large-format single sheet for public display.  A broadsheet (broadside also used) could be similar in size to a “poster” and was also a large sheet of paper (or cardboard or other flat surface), printed on one side and designed to be posting in some public place affording wide visibility.  Broadsheets often were used for announcements, news or proclamations by governments and often featured a mix of bold and dense text, woodcut illustrations once a popular inclusion.  The information could include public notices (executions, laws, events, rewards offered for this and that).

Poster for French market release of The Canyons (2013). 

Poster: Although often thought a twentieth century form, the poster is an ancient medium and definitionally it now differs from a broadsheet in that it seeks to convey a message with the use of image rather than text.  Additionally, when text does appear on a poster (and most do include some), especially in the larger formats, it’s often in a stylized form or a typeface which is obviously “artistic”.  The poster is a practical example of the adage “a picture is worth a thousand words” and there have been some memorable eras in posters as graphic art in the twentieth century assumed a previously denied respectability.  In part this was due to the new movements in art (futurism, orphism, cubism etc) being ideally suited to the poster's traditional rectangular aspect but the finest in the genre were probably those in the traditions of art deco, pop art and psychedelia.  Posters, although two-dimensional and static, remain popular appear to have weathered the onset of digital (and may even have benefited from the technology) and it seems likely AI (artificial intelligence) will also be adapted.

Circular: A circular is a document periodically distributed to a targeted, defined audience.  There is no one definition of what a circular looks like, it may be brief or long and come in a variety of (usually smallish) sizes but its core purpose tends to be  the dissemination of informational deemed to be of interest to the audience (or, at least, that in which it’s thought they should be interested).  The classic circulars are now those used for institutional communication (churches great users of the concept).

Victoria’s Secrets catalogue which, on the internet, works as a kind of combination of advertising copy and interactive database.

Catalogue: Catalogues have a long history in modern commerce and the model used by Amazon and such is exactly the same as the old “mail order catalogues” which in the nineteenth century the Americans perfected as a means of distributing goods (via the US Mail) over vast distances.  What has changed is the immediacy; while something ordered through Amazon can land on one’s porch within 24 hours, goods ordered from a mail-order catalogue might not be seen for weeks.  Still, the principle remains the same.  A catalogue is understood as a list of products and that may be as simple as pages of text or accompanied by lavish and tempting illustrations.

Brochure: A brochure is a “puff-piece” and a kind of advertising pamphlet.  A brochure may focus on a single product, a number of products or a manufacturer’s entire range.  Accordingly, a brochure may be a single page or a longer document which is distinguished from a catalogue only in the level of detail tending to be greater.

1961 Ford Galaxie Starliner (left) & 1962 Galaxie with “distinguished hardtop styling” (aka “boxtop”, right)

There are even “fake brochures”.  The aerodynamic qualities the 1960-1961 Ford Galaxie Starliner, possessed by virtue of its gently sloping rear roof-line, generated both speed and stability on the NASCAR (National Association of Stock Car Auto Racing) ovals; that made it a successful race-car but in the showrooms, after some early enthusiasm, sales dropped so it was replaced in 1962 with an implementation of the “formal” style which had been so well-received when used on the Thunderbird.  As the marketing department predicted (or, more correctly, worked out from the results of their focus-group sessions), what they called “distinguished hardtop styling” proved more commercially palatable but while customers may have been seduced, the physics of fluid dynamics didn’t change and the “buffeting” induced at speeds above 140 mph (225 km/h) limited performance, adversely affected straight-line stability (especially when in close proximity to other cars); it also increased fuel consumption, in distance racing especially, something as significant as weight, speed and power.  What the “distinguished hardtop styling” had done was make the Galaxie less competitive on the circuits, the loss of up to 3 mph (5 km/h) in top speed the difference being winning and losing; putting on the lipstick had produced a pig.

Beware of imitations: Images from Ford's 1962 Galaxie Starlift “brochure” which didn't fool the NASCAR scrutineers. 

Quickly to regain the lost aerodynamic advantage, Ford fabricated a handful of detachable fibreglass hard-tops which could be “bolted on”, essentially transforming a Galaxie convertible back into something as slippery (and even a little lighter) as the previous Starliner.  Having no intention of incurring the expense of designing and engineering them to an acceptable consumer standard (which they knew few anyway would buy) Ford simply gave the hand-made plastic roof the name “Starlift”, allocated a part-number and even mocked-up a brochure for NASCAR's officials to read.  Although on paper it appeared a FADC (factory-authorized dealer accessory) like any other (floor-mats, mud flaps etc), an inspection of the device revealed it was obviously phoney, the rear passenger glass on each side not fitting the sloping C-pillar, demanding the use of a pair of tacked-on plastic fillers to close the gap and it was obvious the thing wasn’t close to being waterproof.  Although prepared to turn a blind eye when it suited them, NASCAR thought all this beyond the pale and outlawed the scam.

Triumph Stag magazine advertising: Although conforming to the general specifications of a “flyer” (one page, single side printing, single purpose theme), magazine advertising tended to use the style and techniques of brochures, some would classify this as a “brochure” because of the shared design language.  Because of constraints of space, such advertising usually didn’t contain the wealth of technical details typically were included in catalogues.

Political campaign flyers: Physical copies printed for crooked Hillary Clinton’s (b 1947; US secretary of state 2009-2013) campaign in the New Hampshire Primary seeking the Democratic Party’s nomination for the 2008 US presidential election (left) and a digital template for those supporting Donald Trump (b 1946; POTUS 2017-2021 and since 2025) in the 2024 US presidential election.  Crooked Hillary’s flyer was distributed by her campaign team; the Trump material was hosted by various Republican-aligned PACs (political action committees).

Flyer, handbill & leaflet: Whether in form or content a flyer, handbill or leaflet differ really doesn’t matter and the three terms are used interchangeably, the choice a function of local practice.  All three imply something small, cheap and “handed-out” (often in the literal sense of someone standing on a street-corner) for some limited, specific purpose (such as a new sushi bar opening around the corner).  The small leaflets came to be known as flyers (the original term in late 1880s US use was “fly-sheet”) on the notion of “made to be scattered around” (ie, the image of stuff “flying around”).  Prior to “flyer” catching on, such papers were called “hand-bills”, that term based on “billboards” (large, poster sized displays) so a handbill was “a bill conveniently held in the hand”.