Veavage

Veavage (pronounced vee-vig)

(1) The expanse of bare skin a woman displays when wearing a dress (or top) with a neckline cut in a deep (often called plunging) “V”, the vertex (the bottom junction where the two diagonal strokes meet) typically reaching the midriff but the lines can intersect as low as the waist or even the hipline.  As a design, it’s the familiar “V-neckline” taken to its logical conclusion although much the same can be achieved with what technically are “scalloped necklines” or “U-plunges”.

(2) As “veavage dress”, “veavage top” etc, a garment so designed.

2026 (2010 for an earlier, now extinct purpose): A portmanteau word, the construct being vee + (cle)avage.  In English, vee had a long history as an illustration of the pronunciation for the letter “V” but it was in US English in the mid-1860s it began widely to be used in building, architecture and engineering to describe various structures, components or configurations.  Because of the attractive properties of triangles, the “V-shape” would for millennia have been part of the man-made environment (indeed, it exists in botany, animals and geology) but the form “vee” appears in this context to have been well documented only from the mid-nineteenth century and use as a direct substitute for the Latin script letter “V/v” is documented from 1869.  In internal combustion engines, “vee” seems first used of piston engines in this configuration by 1915 although the first known V-twin was built in 1889 and the first V8 in 1903.  Although common as a descriptor of shapes or physical objects, the more abstract re-purposings included (1) a polyamorous relationship between three people, in which one person has two partners who are not themselves romantically or sexually involved and (2) in the (male) gay community, “a Vee” is a verbal shorthand for “a versatile” (one who is not exclusively “a top” (or “pitcher”) or “a “bottom” (or “catcher”) but indulges in both practices.  The coining is too recent for derived forms to have emerged but the possibilities include veavaged, veavaging and veavesque.  Veavage is a noun (and potentially a verb & adjective); the noun plural is veavages.

Of Vee

Cricket's “vee”, recommended for “high-percentage” shots.

Teevee was a respelling of the abbreviation TV (for television) so the two are synonymous but the former (with its four superfluous vowels) survived only as a “niche word”.  In the era between the early post-war years and services like YouTube and its many imitators becoming mainstream, a “teeveen” was a young person who “watched too much TV”.  In SF (sci-fi, science fiction) a three-vee was a screen able to display in three-dimensions; authors used also “3v”, “tri-v” “tri-vid”, “tri-d”, “trideo” & “tridim” and although they didn’t show quite the disdain for capitalization as later would emerge in the business of computer hardware & software, the literary preference seems to have tended to the lower case.  The humorists of the 1980s used a mix of upper and lower when creating shorthand critiques of the US cable television channel (1981) MTV (pronounced emm-tee-vee and an initialism of “Music Television”).  Claiming the channel’s programming was banal, they conjured up “eMpTyV”, “empty-vee”, “Empty-V”, “Emptyv”, “emptyV” & “eMpTy V”, all to be pronounced emp-tee-vee.  That was a variant of the technique used to produce rebus abbreviations (in structural linguistics technically a “gramogram”) such as “NRG” for “energy” or “XLR8” for “accelerate”.  All worked best when written because although non none possessed classic phonetic assimilation, sloppiness in real world use, sloppiness in pronunciation probably often rendered the sound of emm-tee-vee vs emp-tee-vee indistinguishable.  In cricket, the “vee” describes the arc of the field, forward of the batter, from cover to midwicket, in which drives classically are played (a shape better visualized as an “L” because, like many “vee” engines, the vertex is a 90^o angle) and coaches still instruct batters to “play in the Vee” because that’s most productive for “high percentage” (ie more runs, fewer dismissals) but in the newer, shorter forms of the game, that’s now less relevant.  Whether “veagage” catches as jargon for coaches advocating “playing in the Vee” remains to be seen.

Playing in the vee.  Australian cricketer Ellyse Perry (b 1990) with the trophies of the two Cricket Australia (the new name for the old Board of Control) Cricketer of the Year awards she won in 2023 (in the T20 and ODI (One Day International) categories). Note the superb shoulder & upper-arm muscle definition.

In typography & computing, typography, a “vee” was a unit of vertical spacing, typically corresponding to the height of an ordinary line of text.  In machinery, a vee-belt (often as v-belt) was a drive-belt of reinforced rubber or other compounds which was mounted on drive wheels or pullies, the name gained from the V-shaped cross-section (some with notches which were called “toothed belts”).   “Vee Dub” was a slang term for a vehicle produced by Volkswagen (VW) and a Vee Dubber was a VW fan boy.  A veejay was the host of a television programme who presented videos, based on the earlier “DJ” (disc jockey, a radio presenter who introduced music broadcast by playing tracks from discs, a use which has survived many DJs now operating without discs).  A VJ was also a “vertical joist” which was a length of timber used as a vertical upright for structural support.  In vulgar slang, “VJ” also was a term for the vulva or vagina and Urban Dictionary has an entry from 2010 listing “veavage” with the construct v(aginal) + (cl)eavage (ie the infamous “camel toe”) but the use didn’t then catch on.  A veep is “a vice-president” but that form is now almost wholly associated with the VPOTUS (vice-president of the US).  

Of Veagage

Actor Keira Knightley (b 1985) in a classic black veavage dress, illustrating how the emphasis has shifted to the skin rather than the cleavage which was the traditional focus of the deeper “V-necklines”, things now done with “a hint”: less is more.

With due acknowledgment of the use in 2010 (documented by Urban Dictionary), which never gained traction, “veavage” is a new word but it doesn’t describe a wholly new though the emphasis genuinely is a variation of an old theme.  Veagage is a deeply plunging V-shaped cut in a garment which displays some of the chest & midriff down sometimes as far as the hipline although most stop at the waist.  Obviously something best worn on red carpets or for photo-shoots in controlled environments (light, surface irregularities, wind-speed & direction, crowds etc), it differs from the traditional approach to the chest in that emphasis is on the skin rather than the breasts, the veagage look de-emphasising those glands so the cut is ideal for those able to summon much of a cleavage only with structural engineering such as a bra or Hollywood Tape (better known by the more evocative “tit-tape”).  So it can be a good, eye-catching choice for those without the anatomical advantage demanded by outfits optimized for “peak cleavage” but it has been criticized as a form of “privilege-dressing” which is said to carry the whiff of “white feminism”.

Controversial and not accepted by all as something “real”, “white feminism” is said to be a fork of feminism concerned almost exclusively with concerns of white, middle-class, cisgender, and heterosexual women, the problems of women not ticking those boxes ignored.  It’s thus an individualistic strain of feminism which aims to maximize one’s advantage within existing systems rather than seeking systemic reform for the collective benefit.  From there it may seem a bit of a leap to veagage as marker of political exclusion but it’s true there may be a link (the notion of v=(c+p) (cleavage + privilege = veavage)) in that while it accommodates at least some on the spectrum of breast size, slenderness is essential and for those not genetically lucky or disciplined, there are the GLP-1 (Glucagon-like peptide-1) drugs and overwhelmingly, they remain a tool for those who are (in global terms) “rich”.

Lindsay Lohan, Olympus Fashion Week, Bryant Park, Manhattan, February 2006.  Although more associated with the traditional use of the V-neckline, this is archetypical veavage.

Unlike some “straight-line letters” such as “W” or “X”, the letter “V” is almost always rendered with straight lines but fashion editors are more forgiving than geometers (since the time of the third century BC mathematician of Ancient Greece Euclid the historic term for mathematicians whose primary research field was geometry) who would insist the plunging neckline of Ms Lohan’s red dress is not a “V” but a “curvilinear angle” (an angle with sides of curves rather than straight line segments).  In elementary geometry, the classic angle consists of two straight rays meeting at a vertex, whereas in a curvilinear angle the sides are arcs or other curves intersecting at a point.  In fashion, up to a certain stage, a “curvilinear angle” is still a “V-neckline” because the visual effect is so close but, as the curves become more curved, at some point the cut becomes closed to a “scallop” or “scoop” and is so described.

Model & writer Hari Nef (b 1992) in Schiaparelli.  Like the trade-off in warship design between armor & speed, less gland means more veavage so those not best suited to cleavage in a V-neckline have an alternative.

So with V-shaped necklines descending to the navel (or a little beyond) hardly a novelty given their not infrequent appearances over the last two-decades-odd, why did the word “veavage” suddenly make an appearance in 2026?  The obvious answer is of course “click-bait” but that’s not of necessity a bad thing because, in a sense, that trick is supply anticipating demand and there are aspect of the internet (which at least for now seem to have become structural) that should arouse more concern.  It’s a good word and a welcome addition to the fashion business; presumably an industry commentator noted a spike in the “deep vee” showing up on the catwalks or red carpets and, things “on trend” needing a tag, conjured up (or re-purposed) “veagage”.  The speculative link to the look becoming more prevalent because GLP-1s have rendered more women with physiques suitable for such things is intriguing but wholly impressionistic and trends anyway tend to wax and wane in its niche, veagage seems here to stay.

Of Cleavage

Actor Sydney Sweeney (b 1997) with a more traditional implementation of the V-neckline.  Empirically, this look is likely to remain the dominant approach although, as it has for years, the veavege will run in parallel. 

The noun cleavage seems first to have appeared in the 1805, the construct being cleave + -age.  It was used first in geology and mineralogy to describe “the tendency (of rocks or gems) to break cleanly along natural fissures” with the generalized meaning “action or state of cleaving or being cleft” emerging in the mid 1860s.  Although the artistic record confirms the popularity of the look had over the centuries come and gone in the cyclical way fashion behaves, use of “cleavage” in the sense of the “the hollow between a woman's breasts (usually when artificially supported), especially as exposed by a low-cut garment” appears not to have been seen in print prior to the use in an article in Time magazine discussing the (nominally) self-censorship codes of practice adopted (not entirely willingly) by the Hollywood film studios.  In finding a single word, Time’s editors proved good practitioners of journalistic succinctness because what they were reducing to a word had been described in the industry’s bureaucratese as “the shadowed depression dividing an actress' bosom into two distinct sections.”  Cleavage caught on although to this day the more up-market fashion glossies still hanker after the French borrowing décolletage.

Cleave was in use prior to 950 and was from the Middle English cleven, from the Old English strong verb clēofan (to split, to separate), from the Proto-West Germanic kleuban, from the Proto-Germanic kleubaną, from the primitive Indo-European glewb- (to cut, to slice).  It was a doublet of clive and cognate with the Dutch klieven, the dialectal German klieben, the Swedish klyva, the Norwegian Nynorsk kløyva; it was akin to the Ancient Greek γλύφω (glúphō) (carve) and the Classical Latin glūbere (to peel).  Given the time and place of cleave’s emergence, etymologists suspect the original sense was likely related to the handling of timber (ie to split or divide by or as if by a cutting blow, especially along a natural line of division, as the grain of wood).  The suffix -age was from the Middle English -age, from the Old French -age, from the Latin -āticum.  Cognates include the French -age, the Italian -aggio, the Portuguese -agem, the Spanish -aje & Romanian -aj.  It was used to form nouns (1) with the sense of collection or appurtenance, (2) indicating a process, action, or a result, (3) of a state or relationship, (4) indicating a place, (5) indicating a charge, toll, or fee, (6) indicating a rate & (7) of a unit of measure.  The French suffix -age was from the Middle & Old French -age, from the Latin -āticum, (greatly) extended from words like rivage and voyage.  It was used usually to form nouns with the sense of (1) "action or result of Xing" or (more rarely), "action related to X" or (2) "state of being (a or an) X".  A less common use was the formation of collective nouns.  Historically, there were many applications (family relationships, locations et al) but use has long tended to be restricted to the sense of "action of Xing".  Many older terms now have little to no connection with their most common modern uses, something particularly notable of those descended from actual Latin words (fromage, voyage et al).

Bella Hadid (b 1996, right), Cannes Film Festival, 2021.

A veavage can of course be an eye-catching billboard and the obvious stuff to advertise is jewellery (left).  Model Bella Hadid showed how it could be done with scalloped neckline, wearing a black Schiaparelli gown (cut for the purpose with an untypically wide aperture) used to frame a sculptural piece, fashioned in gilded brass to resemble an anatomical cast of the lungs’ bronchi (the paired series of cartilaginous, tube-like airways branching from the trachea into each lung, acting as the primary passage for air distribution).

Golfer and multi-media personality Paige Spiranac (b 1993).

Despite the etymological implication, a veagage is about the display of skin and is not dependent on being framed in a “V” but the point about it is the de-emphasis of the breasts (and thus the cleavage).  What Paige Spiranac wore to Sports Illustrated 60^th anniversary event could (with some strategically placed double-sided tape) be used for the purpose but technically the ensemble was a variant of the “curtain reveal” motif (in “open” mode).  Whether it would produce a veagage or a cleavage would depend on the wearer.

In the 1980s, US political scientists used the term “cross-cutting cleavages” to describe what had been revealed as a phenomenon both increasing frequency and spreading demographically and geographically.  The term referred to a social structure in which different lines of division in society intersect rather than coincide (ie groups created by one social division are mixed across the groups created by another division, instead of aligning with them).  In the West, as an identifiable trend, this likely was something that had ebbed and flowed since the decline of feudalism but in the post-war years it became of interest to political scientists because it was clearly something influencing social conflict and voting behaviour, the issue-by-issue alignment within and between sectional classifications no longer as predictable.  What had become obvious was the membership of groups in one dimension was overlapping with multiple groups in another.  This was not new because “coalitions of interest or concern” had long been known to be subject to these “crossovers” (especially at the margins) but in the days before big machine databases transformed this into something political parties could not merely manage but exploit, it was a genuine problem.  The more optimistic academics suggested cross-cutting cleavages operated to stabilize democracy because, with individuals simultaneously belonging to many groups (class, religion, occupation, region), the overlap prevented politics from collapsing into a series of polarized conflicts, what some called “the Balkanization of society”.  The argument was the behaviour compelled political parties to build broad coalitions across multiple groups, moderating the inherent tendency to conflict and reducing the likelihood of groups becoming the captives of extremist positions.  There may have been something in this because in the US, between the 1930s & 1980s it was those broad (notably geographical) coalitions which characterized US politics; political conflict didn’t go away but it was diffuse rather than binary.  In operation, that mid-century model was very different from Europe.  There, “cleavage theory” was a descriptive model of the way several centuries of major (and often bloody) social conflicts (cleavages) worked finally as the catalyst for state formation and industrialization.

Wonderbra New Deep Plunge Bra.

The manufacturers have for decades noted the appeal of the V-neckline and have created a vibrant market in accessories and devices.  Up to a point, the conventional cantilever method works but there are practical limits.  However, while physics can’t be fooled, optics can and what Wonderbra did for the New Deep Plunge Bra was replace the conventional fabric-covered gore with one of translucent plastic, thus creating a “one skin tone fits all” fitting.  Except on close inspection, it was close to invisible.

The West (and especially the US) is of course now in the age of “mega identity politics” and the parameters of those identities are in the effective control of a relative handful of extremists (“absolutists” or “purists” the more polite forms) who have the historically unique (in reach, immediacy and scope) platform of social media set agendas and cancel transgressors; even in groups originally created because of oppression, now routinely oppress heretics who depart from the orthodoxy.  This does not imply political parties have become “single issue” operations but substantially they are tending towards the ideologically monolithic as aggregations of what scholars have labelled “stacked identities” and the process of “purification” is not organic: within the party machines, those seeking absolute control undertaking purges, witness the gradual preponderance within the Republican Party of the MAGA (Make America Great Again) over those condemned as “pseudo conservatives”, the RINOs (Republicans in Name Only).  In the Democratic Party, identities have come to trump (the verb) all else and few now dare to raise the matter of trans-females competing in sporting competitions for women because the “trans rights” have become a litmus-paper test of adherence to orthodoxy.  So, the machinery which decades ago assembled coalitions of interest now creates tribes with much of what that word implies, political scientists sanitizing things a bit with the tag “affective polarization”.  While the cause-and-effect processes in all this were not wholly binary, it has rendered conflict now identity-based in that conflicts are between world views and way of life rather than the minutiae of policies.

Ultradeep U-Plunge.  Where the vee didn't plunge so deep, a more conventional construction could be used although many did include "clear" shoulder straps, made of the same kind of material as sometimes used for the gore.

So, whereas the national and state legislatures once thrashed things out and often managed to achieve compromises, that’s now less common because a “compromise” is seen as a “surrender” or “betrayal” and the consequences for that included being “cancelled” or “primaried”, two weaponized devices able successfully to be deployed by a remarkably small number of committed extremists.  None of this is any secret but there’s no obvious solution because the simple fix (mass active participation of the electorate (the so-called “sensible centre”) in party politics) has little appeal for either the voters or those running the party machines, both groups for their own reasons appalled by the notion.  The days are gone when the Republicans had their “moderate” faction (the so-called Rockefeller Republicans (named after Nelson Rockefeller (1908–1979; US vice president 1974-1977 and who earned immortality by having “died on the job”) and the Democrats their “Southern Conservatives” (the so-called “Dixiecrats” in the not always attractive tradition of figures like old Strom Thurmond (1902-2003; senator for South Carolina 1954-2003)).  By the 2020s, that overlap has almost completely disappeared with politics now more polarized than at any time in living memory and political scientists lament the shift but they should recall a remark in the paper Toward a More Responsible Two‑Party System (1950), published by the APSA (American Political Science Association): “The two parties do not differ enough.”  Expanding on that, the authors added: “Alternatives between the parties are defined so badly that it is often difficult to determine what the election has decided even in broadest terms.”  As a critique this came to be called the “Tweedledum & Tweedledee problem” (two characters in Through the Looking-Glass, and What Alice Found There (1871) by Lewis Carroll (pen name of Charles Lutwidge Dodgson (1832–1898)) who had different names but look the same and behave in identical ways.

Influencer Sophadophaa (and she emphasises: “It’s Sophia not Sophie”) in red gown with plunging vee.

Because the veagage effect is most effective when at its most 2D (two dimentional), when that’s what’s wanted, the usual approach is to have the fabric cling to the skin (with double-sided tape as required) but V-necklines can be executed differently for other outcomes; the double-sided tape is still applied but in different places.

In 1950, the conclusion was there was “too great a degree of internal heterogeneity” in that, housing both liberal and conservative wings, the forces tended to “cancel each other out” with the consequence being party programmes which were vague and often similar, meaning voters found it hard to identify clear policy alternatives.  In a sense, that took the “science” out of “political science” and the academics didn’t like it, preferring clear battle-lines (Roundheads vs Cavaliers; democracy vs fascism and such) for without clear differences, there really was no politics; all that remained was the dreary business of management.  In retrospect, the APSA likely agrees people should be careful what they wish for and and many contemporary political scientists now argue the system has moved too far in the opposite direction, producing intense polarization and reinforcing cleavages.  Still, we may as well get used to the system because most conclude it’ll likely get worse before it gets better.

Of Vee Engines

Ford FE V8 (left) and Y-Block (right). The frontal view of the FE engine illustrates both why the configuration is called a “vee” and why it would have been understandable had the 90^o engines been dubbed “L8s”.  Ford’s first OHV (overhead valve) V8 (for pick-up trucks & passenger vehicles) picked up the nickname “Y-Block” because the skirt extended to an unusually low point, the additional cast iron thus recalling the tail of the letter “Y”.

The “V” in certain engines (V4, V8, V16 etc) is a reference to the angle of the banks of the block’s cylinder banks when viewed along the line of the crankshaft and the configuration in ICE (internal combustion engines) was used within half-a-decade of the “first” automobile appearing on the roads in 1886, Wilhelm Maybach (1846-1929) and Gottlieb Daimler (1834-1900) in 1889 installing a 565 cm³ (34 cubic inch) V-twin (ie two cylinder) unit in the Daimler Stahlradwagen (steel-wheeled car).  The Stahlradwagen’s V-twin used what was, by the standards of which would follow, a very narrow angle for the vee (quoted usually a 17^o but listed also “in the 20^o class”) and over the years, “vee” engines have appeared with angles ranging between 12.5 and 180^o (while the latter may seem a contradiction in terms, the 180^o vee (e a straight line) is accepted engineering jargon).  The first V8 (1903) & V12 (1904) appeared in what was for each the “ideal vee angle” (90 & 60^o respectively), the number dictated by desire for the even firing intervals to ensure the smoothest power delivery and those pioneers set the template which has tended since to be followed although there have been many exceptions.  Of course, a V8 in a 90^o configuration really should be a “L8” but because the Maybach & Daimler V-twin had established the terminological model, regardless of the angle, such things have always been “V-something”.  

Ferrparts schematic of crankcase parts for the 365 GT4 BB's 4.4 litre (270 cubic inch) flat-12.  According to engineers, this is a "flattened vee".

That’s fine because, conceptually, there’s always a vertex but according to Ferrari, the “Flat 12” engine fitted the various iterations of the Berlinetta Boxer (1973-1974) was also a type of “vee”, despite the two banks of six being horizontally opposed (ie at 180^o); they called it a “flattened vee” which, as Euclid would have told them, there being no vertex, that means they’re describing a “straight-line segment”.  The engineers would have acknowledged the wisdom of the geometers but argued the use was an established convention in engineering to distinguish the two types of “flat” engines (those with pistons which move in and out simultaneously (on the model of a boxer’s gloves) being “boxers” and those in which the pistons move in unison being “flattened vees” or “180^o vees”.  The Ferrari website explains all this while variously and cheerfully calling the engine a “flat 12”, “boxer-type” or “180^o V12”; so, take your pick.  It’s on that site the factory acknowledged the true story about how the original 365 GT4 BB (1973) picked up the “BB” designation and why “Berlinetta Boxer” was concocted as a cover story.

1930 Cadillac V16 452.

At one end of the spectrum, Lancia produced a range of what they described as “narrow-angle” small-displacement V4s and that was apt because the vee was set at 12.5^o, the compactness of the jewel-like power-plant permitting outstanding packaging efficiency.  Less obviously efficient was Cadillac which, for a brief, shining moment, made a 452 cubic inch (7.4 litre) V16 with the two banks eight arrayed in a 45^o vee; that made it a photogenic piece of machinery but it had the misfortune of being introduced in 1930, right at the onset of the Great Depression and although an encouraging 2,500 left the line in the first year of production, demand collapsed and it was only for reasons of prestige GM (General Motors) kept it in the catalogue.  By the time it was withdrawn from sale in 1938, not even a further 1400 had been ordered.  It was in that year replaced by a technically less intriguing 431 cubic inch (7.1 litre) V16 which, built with a 135^o vee, was even less successful, a reported 516 engines leaving the plant although it’s believed only 499 were installed in rolling chassis.  Also with a  vee was the most charismatic V16 of all, the BRM V16 (1947-1955) which was one of those “glorious failures” at which the British are so adept but no grand prix car since has sounded so good.

Factory cutaway diagram of Daimler-Benz DB 605 Inverted V12 as fitted to Messerschmitt Bf-109.

The DB 60X series was literally “an upside-down V12” but it was regarded thus only because the convention had been to mount them in the still familiar aspect.  Equipped with a dry-sump and direct fuel-injection, the angle assumed in flight made little difference to the engine, unlike the early Allied aero-engines which were carburetor-fed.  In combat, that was a great advantage for the German pilots who were fortunate the British didn't accept a spy's offer to supply them with a stolen example of the vital DB fuel pump.  As it was, the RAF (Royal Air Force) had to wait until Bendex developed a "pressurized carburetor" (a type of throttle-body fuel-injection) although the stop-gap "fix" which proved a remarkably effective partial amelioration was "Miss Shilling's orifice".   

In the first half of the twentieth century, the V12 engine held great appeal for the designers of military aircraft because the layout solved several critical aerodynamic and mechanical problems which would have remained insurmountable (and probably exacerbated) had the traditional in-line engines been further extended or enlargedused.  More cylinders meant more power and this the V12s achieved without the excessive length (and thus the dreaded “crankshaft flex”) which would have been suffered by an in-line 12.  The virtues the designers sought were (1) robustness, (2) lightness, (3) power and (4) compactness, the quest always for a better power-to-weight ratio and for this the V12 proved the “sweet-spot”.  The British industry in the inter-war years developed many V12 aero-engines (notably the Rolls-Royce Merlin which became famous by powering all the early Supermarine Spitfires) but because the Germans didn’t return to military aviation until the mid-1930s, they had the advantage of working on a “clean sheet of paper”, one of their many innovations being the “inverted V12”, the most numerous the Daimler-Benz DB 600 series.  In these, the crankshaft was above the cylinders so the cylinder banks pointed downward and this offered several advantages including (1) improved pilot visibility, (2) greater propeller ground clearance (meaning also the larger propellers became possible without needing longer landing gear), (3) easier access to accessories (fuel pumps, magnetos and such at atop, meaning mechanics could fix or replace components more quickly), (4) the fitting of a Motorkanone (a cannon firing through the propeller hub) became viable (5) shorter exhaust stacks and (5) the plumbing for the advanced MFI (mechanical fuel injection) system was both simplified and made more accessible.

Exhaust stubs of left-hand bank of a BRM V16.

Like the DB inverted V12s, some of the BRM V16 had low-mounted exhaust stubs but whether the flow of the gasses had any effect on aerodynamics was never studied although, the breathing must have been efficient because the 1.5 litre (91 cubic inch) V16 could at 12,000 rpm generate up to 600 HP.  At full cry it produced the most glorious sound ever heard in Formula One but unfortunately it was at the threshold of pain for those standing close so the system was revised to use a pair of long "dump pipes".

Almost as a footnote, the German designers noted they were able also to exploit the location of the stubs to gain unanticipated benefits from the path of the inverted V12’s exhaust thrust and cowling flow.  It’s overstating things to call it a “jet thrust” effect but that’s how it can be visualized, high-velocity exhaust gases exiting the stacks producing a small rearward thrust component and the engineers experimented to find the optimum length and angle, calculating the “effective thrust” at between 50–150 lb (220–670 N) depending on the power setting and throttle used.  In real-world conditions, this translated into perhaps an additional 25-odd horsepower which may not sound significant in engines generating over a thousand but in combat, it could be the difference between life and death.  Additionally, the aeronautical engineers used an aspect of fluid dynamics to improve the “boundary-layer management” along the cowling (ie using the hot, high-energy exhaust stream flowing along the sides of the cowling to “energize” the boundary layer of air "attached" to the fuselage surface).  What this did was slightly delay any flow separation, reducing “draw” and providing a better flow over the wing’s critical root area.  The differences were slight and subtle but again, in combat happening at altitude, at hundred of mph, inches and seconds matter so it could be the difference between life and death.

Button

Button (pronounced buht-n)

(1) A small disk, knob, or the like for sewing or otherwise attaching to an article, as of clothing, serving as a fastening when passed through a buttonhole or loop.

(2) Anything resembling a button, especially in being small and round, as any of various candies, ornaments, tags, identification badges, reflectors, markers, etc.

(3) A badge or emblem bearing a name, slogan, identifying figure, etc., for wear on the lapel, dress, etc.

(4) Any small knob or disk pressed to activate an electric circuit, release a spring, or otherwise operate or open a machine, small door, toy, etc.

(5) In botany, a bud or other protuberant part of a plant.

(6) In mycology, a young or undeveloped mushroom or any protuberant part of a fungus.

(7) In zoological anatomy, any of various small parts or structures resembling a button, as the rattle at the tip of the tail in a very young rattlesnake.

(8) In boxing slang, the point of the chin.

(9) In architecture, a fastener for a door, window, etc., having two arms and rotating on a pivot that is attached to the frame (also called turn button).

(10) In metallurgy, when assaying, the small globule or lump of metal at the bottom of a crucible after fusion.

(11) In fencing, the protective, blunting knob fixed to the point of a foil.

(12) In horology, alternative name for the crown, by which watch is wound.

(13) In the graphical user interface of computers and related devices, a small, button-shaped or clearly defined area that the user can click on or touch to choose an option.

(14) Slang term for the peyote cactus.

(15) A small gathering of people about two-thirds of the drinks are spiked with LSD.  Those who drink the un-spiked are the buttons responsible for babysitting the trippers (1960s west coast US use, now extinct).

(16) A series of nuts & bolts holding together a three-piece wheel.  Such wheels are very expensive because of the forging process and the ability to stagger offsets to create large lips.

(17) In boiler-making, the piece of a weld that pulls out during the destructive testing of spot welds

(18) In rowing, a projection around the loom of an oar that prevents it slipping through the rowlock.

(19) South African slang for methaqualone tablet.

(20) A unit of length equal to one twelfth of an inch (British, archaic).

(21) Among luthiers, in the violin-family instrument, the near semi-circular shape extending from the top of the back plate of the instrument, meeting the heel of the neck.

(22) In the plural (as buttons), a popular nickname for young ladies, whose ability to keep shirt buttons buttoned is in inverse proportion to the quantity of strong drink taken.

1275-1325: From the Middle English boto(u)n (knob or ball attached to another body (especially as used to hold together different parts of a garment by being passed through a slit or loop)), from the Anglo-French, from the Old & Middle French boton (button (originally, a bud)), from bouter & boter (to thrust, butt, strike, push) from the Proto-Germanic buttan, from the primitive Indo-European root bhau- (to strike); the button thus, etymologically, is something that pushes up, or thrusts out.  Records exist of the surname Botouner (button-maker) as early as the mid-thirteenth century (and the Modern French noun bouton (button) actually dates from the twelfth century).  It was cognate with the Spanish boton and the Italian bottone.  The pugilistic slang (point of the chin) was first noted in 1921.  First use of button as something pushed to create an effect by opening or closing an electrical circuit is attested from 1840s and the use in metallurgy and welding is based by analogy on descriptions of mushrooms.  The verb button emerged in the late fourteenth century in the sense of "to furnish with buttons" which by the early 1600s had extended (when speaking of garments) to "to fasten with buttons".  The button-down shirt collar was first advertised in 1916.  In fields in which there are structures or entities which in part or in whole are “buttonlike” in appearance, there are many uses of “button” as a descriptor (button mushroom, button seal, button willow, button quail etc), botany, zoology anatomy, architecture, cooking and engineering all using the word thus.  There are also a number of idiomatic forms including “cute as a button” (very cute), “on the button” (correct) and “buttoned down (or up)” (conservative to the point of being repressed.Button is a noun & verb, buttoning is a noun & verb, buttoned is a verb & adjective, buttonize is a verb, and buttonlike & buttonable are adjectives; the noun plural is buttons.

John Button (1987) (1933-2008; senator for Victoria (ALP (Australian Labor Party) 1974-1993), oil on canvas by Andrew Sibley (1933–2015), National Portrait Gallery, Canberra, Australia.

New uses continue to emerge as technology evolves:  The phrase button-pusher to describe someone "deliberately annoying or provocative" was first recorded in the 1970s and hot-button issue appeared in political science journals as early as 1954, apparently a derivation of the brief use in the press of big red-button and hot-button to (somewhat erroneously) describe the mechanics of launching a nuclear attack.  Hot button issues can be useful for political parties to exploit but what the button triggers can shift with generational change: As late as the 1990s the Republican Party in the US used "gay marriage" as a hot button issue to mobilize their base but within 25 years the electoral universe had shifted and the issue no longer had the same traction; there had been generational change.  In the 1980s, the now mostly extinct button-pusher had been co-opted as a somewhat condescending description of photographers both by journalists and snobby art critics, the former suggesting some lack of affinity with words, the latter, an absence of artistic skill. 

How it came to be done: 2022 Mercedes-Benz EQS 56 inch (1.42 m) single-panel screen.  There are no physical buttons on the dashboard, something which provoked a reaction and, for certain critical features, there's been a welcome "button revival".

In cars, as in aircraft, the shifting of controls for core and ancillary systems from individual buttons and switches to combined or multi-function controllers began to accelerate during the 1960s, a reaction to the increasing number of electrically activated functions being installed to the point where, if left individualised, in some of the more electronic vehicles, space for all the buttons would have been marginal and ergonomics worse even than it was.  Some very clever designs of multi-function controllers did appear but in the twenty-first century, by the time LED flat-screen technology had become elsewhere ubiquitous, it became possible to integrate entire system control environments into a single screen which, able to display either one or a combination of several sub-systems at a time, meant space became effectively unlimited, arrays of virtual buttons and switches available in layers.  That didn't mean thing became easier or more convenient to use but production costs were lower.  Of late, in response to consumer pressure, some manufacturers have admitted the approach went to far and what might be appropriate for someone sitting at their desk using a desktop PC (and the only way things can be done on a phone), might not be a good idea when driving a car at speed, in traffic.  Thus, for core critical functions (ie those drivers most often perform) such as adjusting settings on entertainment and HVAC (heating, ventilation & air conditioning) systems, buttons are making a welcome comeback.

For those who can remember the ways things used to be done: 1965 Jaguar Mark X 4.2 with burl walnut & red leather.  Jaguar's cockpits in the 1960s were among the most atmospheric of the era although, even at the time, the less than ideal ergonomics attracted criticism.  Something has been lost with the decline of the sensual, tactile, analogue world of buttons, knobs & switches.

There were buttons and there were switches.  Jaguar used toggle switches until US safety regulations in 1967 compelled a change to rocker switches with softer edges and less forward projection, similar concerns resulting in the top section of the dashboard gaining a padded vinyl covering.  Indeed, at the time, there was in the UK and Europe a suspicion US regulators might ban the use of decorative timber in car interiors and the models Mercedes-Benz released in 1971 & 1972 had none but the austerity didn't last, the veneers soon restored.  The functionality of the rocker switches was exactly the same as that of the toggles and they were certainly less prone to damage but for some the tactile experience was lacking, the ASMR less satisfying.  ASMR (Autonomous Sensory Meridian Response) describes the physical & psychological pleasure derived from specific stimuli (usually a sound).  A highly segmented market, among the aficionadi there are niches as varied as those who relish the clicking of an IBM Seletric typewriter or Model M keyboard, the sight & sound of South Korean girls on TikTok eating noodles, the mechanical precision of the fore-end slide of pump-action shotgun being operated or the flicking toggle switches.

The accounting departments of car manufacturers liked the change to touch-screens because it was cheaper to produce and install the things rather than an array of individual buttons, switches, instruments and lights, behind each of which ran at least one and sometimes several wires or lines, requiring schematics that could be baffling even to experts who needed sometimes to track (literally) miles of cabling.   While now using sometimes even more wiring, the new systems are capable although their long-term reliability remains uncertain and in many cases, a button or switch is both easier to use and falls more conveniently to hand; that makes sense because with buttons one's sense of touch (finger-tips most sensitive) effortlessly can distinguish whereas all of a touchscreen feel the same.  It would be possible to make a a touchscreen "feedback" different vibrations or sounds depending on which icon is touched but that may create more problems than it solves and is anyway a complicated solution to a simple problem.   It's better just to provide some switches.  

1991 Mercedes-Benz 600 SE (W140).

Built on the SWB (short-wheelbase) platform, the 600 SE was offered only during the W140's first year, the V12 sedans subsequently available only as the LWB (long-wheelbase (V140)) 600 SEL (S 600 after 1993 when the corporate naming system changed).  The duplication on the glovebox of the trunk (boot) lid badging was also a single-year fitting and even if a buyer opted for the "badge delete option" the characters on the glovebox remained.  The badge delete option had existed for a long time but enjoyed a spike in popularity beginning during the 1970s when it became obvious the more expensive models were more likely to attract the eye of terrorists, kidnappers and such.  While outfits like the Baader–Meinhof Gang (technically the RAF (Red Army Faction)) had some fondness for stealing smart cars (the BMW 2002 ti_i and Porsche 911S apparently their favorites), they didn't approve of those driving (or being driven in) conspicuously expensive vehicles.  On the 450 SEL 6.9 (V116, 1975-1980), the factory's delete option code was 261 and in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) it was ticked by those who like to go fast on the Autobahn but not attract the attention of kidnappers or assassins.  One advantage the 6.9 did confer was, if pursued by kidnappers, one could outrun the BMWs and all but the fastest Porsches.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) +‎ -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Button porn: Centre console in 1991 Mercedes-Benz 600 SEL (V140).

Although a sight to delight button-nerds, "peak button" unfortunately coincided with the "biodegradable wiring incident" (1991-1995) in which the soy-based insulation for the cables deteriorated some decades before the supplier's projected end-of-life, the issue exacerbated by the taste of soy which would attract rodents and other creatures happy to chew on the stuff for a quick snack.  The basic shape of the gear selector knob dates from one introduced in 1971, the design a product of analysing data from the Swedish government's mandatory post mortems (autopsies) of road-accident fatalities (under Swedish law, such corpses were for 48 hours the property of the state).  What the pathologists' findings revealed was lives could be saved if engineers could devise as a shift lever handle too large to penetrate the eye socket.  While there's an element of the macabre in such research and it wasn't something the factory choose widely to publicize, the design was a classic example of what's called "passive safety".

A tanned young lady in a bikini with a piece of belly button jewellery (sold also as "navel jewellery").

The 140-series sedans (1991-1998) and companion coupé (C140, 1992-1999) were peak-button and it won't happen again, touch-screens now much cheaper to install and although buttons are making something of a comeback, they'll not again be seen on such a grand scale.  The 140-series cars were end-of-era stuff in many ways and the last of the old-style exercises in pure engineering with which Mercedes-Benz re-built its reputation in the post-war years; what followed would increasingly show the influence of accountants and the dreaded "sales department".  Most charismatic of the 140s were the early, 402 bhp (300 kw) 600s tuned for top end power; the 6.0 litre (365 cubic inch) V12 (M120; 1991-2001 (although it would appear in cars by other manufacturers until 2012)) would later be toned-down a little with a greater emphasis on mid-range torque and thoughts of the 8.0 litre V16 and W18 prototypes entering production were shelved as the economic climate of the early 1990s proved less buoyant than had been expected.  Subsequent concerns about climate changed doomed any hope of resurrection but as something of a consolation, AMG for a while offered larger versions of the V12 (as big as 7.3 litres (445 cubic inch)).  Diana, Princess of Wales (1961-1997) died in her hotel's hire-car (S 280 with a 2.8 litre straight-six (171 cubic inch)) version of the 140.

Coincidently, it was in the "peak button" era that Mercedes-Benz revised the convention of model nomenclature, inverting the alpha-numeric placement which had evolved since the 1920s.  Until the 1980s, old nnn.xxx convention (mostly) made sense once the logic behind the sequence had been explained but even then there had long been inconsistencies with the letters doing "double duty" and the numerals not always aligning with displacement (as well as one off aberrations like "219") but by the 1990s the proliferation of ranges and models had made the old system more or less unmanageable.  Every series of cars was changed but most affected were the various C140s and they were especially unusual in being the last of the “SECs” and the first of the “CLs” with a mid-life spent as an “S”, the confusing alpha-numeric trajectory of the C140 600 being:

1992 600 SEC (Not sold in North America)

1993 600 SEC (Global)

1994-1995 S 600 (Global)

1996-1997 S 600 (North America) & CL 600 (RoW (rest of the world))

1998 CL 600 (Global)

1999 CL 600 (North America only)

1993 Cadillac Allanté in standard form (left) and with “wood grain kit” fitted (right).  Cadillac in the peak-button era did its bit and for most owners the look either was “enough” or “too much” but although the Allanté was then a very different sort of Cadillac targeting a demographic younger than the marque’s usual buyer profile, third party suppliers (which for generations had been selling all sorts of Cadillac accessories of dubious taste such as Rolls-Royce style grills & badges in anodized gold or “neo-classical” external spare tyre housings) saw possibilities and offered “wood grain kits”, pieces of plastic appliqué which could be glued to the dashboard and anywhere else there was an accommodating surface.

1991 Cadillac Allanté: Although the lines were neither adventurous or innovative, it was an accomplished design.

The Cadillac Allanté (1987-1993) was an ambitious project, a two-door, two-seater roadster produced in an expensive, travel & labor-intensive process which required trans-Atlantic transport (in modified Boeing 747 freighters) for the bodies from Pininfarina’s Italian factory to Cadillac’s assembly line in Detroit where final assembly was undertaken.  The US industry had in the 1950s & 1960s dabbled with this approach and even then it made little financial sense but it was a time when indulgences could be tolerated as a part of “image building”.  The economics of the late 1980s were very different but Cadillac early in the decade had, with a mix of jealousy and lust, been pondering the numbers achieved by the Mercedes-Benz R107 SL roadster (1971-1989), then quite ancient in automotive terms yet still habitually selling in numbers which belied its high price and vintage design.  Sharing mechanical components with higher-volume models and with the tooling for the structure long since amortized, Cadillac knew the thing was absurdly profitable despite being visually almost unchanged since its debut.

1988 Cadillac Allanté: One tangible advantage was the Allanté's removable hard-top was of aluminum and thus a relatively svelte 58 Lbs (26 kg) compared with the R107's steel unit which weighed in at a hefty 96 (44).  Roof-mounted hoists were popular with R107 owners.

Thus the Allanté, the company’s first two-seat roadster since the 1930s and one with the exclusivity of being built by an Italian coach-builder famous for having designed some of the most admired Ferraris.  Mechanically, the Allanté was unchallenging in that it was built on a shortened version of an existing platform which meant the use of FWD (front wheel drive) and the 4.1 litre (250 cubic inch) HT-4100 V8, both factors which meant there was no need to build new assembly lines or make expensive changes to existing facilities.  While the notion of an expensive “FWD roadster” may now seem strange, dynamically it made less difference than might be imagined because the Mercedes-Benz R107 was no sports car and for the Allanté’s intended market, the advantage of more interior space was thought more important than behaviour on a skid-pan.  The HT engine however proved more troublesome although that was a product of design flaws, not its placement in the Allanté.

Buttons come in many shapes, shades and sizes although most still are circular.  A button with four "sew holes" is called a "four-eye button".

The critical response was unexpectedly favorable.  In a comparison test published in the in February 1989 edition of C&D (Car and Driver magazine, not noted for being lavish in its praise of the US industry’s output), the writers declared it a better car than the Mercedes-Benz 560 SL (which may seem a slight achievement given the R107 was then some 18 years old and on a platform which had been designed in the late 1960s) and didn’t much dwell on either the Cadillac being some 15% cheaper nor it delivering slightly better fuel economy; their judgement was all about the driving experience likely to be typical of buyers (many of whom probably wouldn't notice the difference between FWD and RWD) although perhaps the sight of the “Pininfarina” script on the flanks lent some rose-tinting to their spectacles.  The testers noted the US-Italian hybrid was better suited to the urban conditions where most people would be operating most of the time, finding the Allanté more nimble and decidedly more modern although what was left unstated was it was remarkable the trans-continental effort managed to be only slightly better in some aspects than what was a design two decades old and in its final months.

Last days of the baroque: 1989 Mercedes-Benz 560 SL in Light Ivory over Brasil Dark Brown leather.

The RoW (rest of the world) R107s & C107s didn't suffer the disfiguring modifications (headlights for the whole model life, bumper bars after 1973) fitted to the NA (North America) market cars to ensure compliance with various US regulations.  In the US, there's now a minor industry importing the RoW headlights and bumper bars to restore cars to the appearance the designers intended. 

In one area though, the 560 SL proved its mettle, the 5.5 litre (338 cubic inch) V8 out-running the Cadillac by 10 mph (16 km/h) in top speed and effortlessly out-accelerating it in any range about 25 mph (40 km/h), the advantage increasing as speeds rose.  Despite all the effort and expense, in some seven years, fewer than 21,500 Allantés were built while Mercedes-Benz shipped 237,287 R107s plus 62,888 LWB coupés (C107, 1971-1981) on the same platform, an average annual build rate over 18 years of some 17,000, two-thirds of which were exported to North America where, in places like Los Angeles, they were for decades the preferred (one suspects almost obligatory) transport for types such as interior decorators, successful hairdressers, the wives of cosmetic surgeons and bare-shouldered Hollywood starlets.  Had Lindsay Lohan in 1989 been of age, she'd have been at the wheel of a 560 SL.  Cadillac has had its failures (infamously the Cimarron) but it's believed never to have booked more of a loss on a single model than was the accountants' final reckoning of the (by then virtual) red-ink in which the Allanté's numbers were written.  By comparison, the write-down suffered with the cancellation of the division's remarkable Blackwing V8 (2018-2020) was relatively modest.  

1933 Cadillac 355C Coupe Convertible.  In 1933, Cadillacs had buttons but not many because there was then not so much stuff to activate although a valve-radio was on the options list.  As a nice touch (and a hint Cadillac understood their target market), a “golf bag compartment” was fitted behind the passenger’s door.  The external trunk and folding luggage rack were optional extras.

Introduced for 1931 as a lower cost range because the effects of the Great Depression drastically had reduced demand for Cadillac’s V12 & V16 lines, the V8-powered 355s (1931-1935) were, until the Allanté in 1987, the last Cadillac to be offered as a two-seat convertible although La Salle (its lower-cost stable mate) would offer the style as late as 1940, the year the brand was retired after a seven year stay of execution.  Cadillac called the coachwork a “Convertible Coupe” because “roadster” was associated with smaller, lighter machines; had it been built in England this would be dubbed a DHC (drop head coupé) while continental manufacturers would have preferred “cabriolet”.  In the elaborate Mercedes-Benz naming system it would be a “Cabriolet A” which designated “a two, door, two seat cabriolet with no rear quarter glass panes”.  The existence of supplemental passenger accommodation in the rumble seat does not affect the use of “Cabriolet A” because (1) Daimler-Benz never created a designation to describe the configuration (although “Cabriolet E” seems not to have been allocated if the factory is in the mood for retrospection) and (2) “Cabriolet A” anyway included certain models with provision for a third occupant in the rear of the passenger compartment. 

1933 Cadillac 355C Coupe Convertible. 

Somewhat unusually for the industry, Cadillac’s alpha-numerics were from day one locked in (355A (1931), 355B (1932), 355C (1933), 355D (1934) & 355E (1935)) so the “A” was not a retrospective appendage, unlike the Chrysler 300A which (informally) became the description of the 1955 C-300 only after, impressed by the sales of what had been intended as a one-off model to homologate parts for use in competition, the company for 1956 released the 300B.  Retiring the 355 range after 1935 meant Cadillac in 1939 never had to face the problem which afflicted not only Chrysler (when updating the 300H) but also bra manufacturers (what to slot-in between a 32H & 32J?) and the USAF (US Air Force) (when updating the Boeing B-52H).  The issue always was the desire to avoid an “I” being confused with a numeric “1”.  Chrysler and Boeing solved the problem by skipping the letter “I” and going straight to “J” while in the bra business there are very few “I cups”, the usual convention being to offer an “HH” (“double-H” in retail slang) or a “J”.  Although nominally a two-seater, three (snugly) could be accommodated and two more could fit in the rumble seat, the so-called “mother-in-law seat”, an appellation which makes most sense if she’s put there while the soft-top is in the raised position.  Unlike the Allanté, the 355 Coupe Convertibles were bodied in the US by Fisher, a GM (General Motors) coach-building division which was shuttered in 1984.

Reset button on early (clone) PC.

The stability of the PC (personal computer) has improved since August 1981 when the first IBM PC-1 appeared, triggering several waves of transformative changes which profoundly have altered the world; the AI (artificial intelligence) cycle is merely the latest of these “revolutions” and is unlikely to be the last.  One feature common on PCs during their first two decades of existence was the “reset button”, an oft-resorted to device because of the propensity of the things to “freeze” or lock-up, rendering the keyboard (until the late 1980s, mice were rare, expensive and used mostly by a lunatic fringe) useless.  While it might seem a redundant feature given each machine came with an on/off switch or button, the two performed distinct functions related to the limitations of the hardware and operation systems of the era.  The on/off switch performed a “cold start”, cutting and then restoring power to all components, an inherently slow and potentially stress-inducing process.  By contrast, the reset button triggered a “warm reset” which electrically asserted the CPU’s (central processing unit) RESET line (which, as implemented by many manufacturers, also often often reset the system bus) without cutting power; what it did was immediately restart execution at the firmware’s entry point (BIOS (basic input output (I/O) system) on genuine IBM PCs) while leaving the power-flow to the system uninterrupted.  The most obvious practical advantage of using the reset button was a faster restart and a reduction in mechanical wear on hard & and floppy drives by not subjecting them to spin-down & spin-up cycles.

Front panel on early (clone) PC.

The key (to the right, below the on/off power switch) enabled users to "lock" the keyboard, preventing use of the machine.  This mechanical security layer was required because the early operating systems had no accounts requiring a login and no password protection, meaning anyone who turned the thing on had unfettered access (very few programs offered application-level security).  The "Turbo" button was there to permit users to "throttle-back" to CPU to the 4.77 MHz speed used by the 8086 & 8088 CPUs in the original PCs.  That was needed to ensure some older software (especially games) would still run on newer hardware, running at a dazzling 7.16 or 9.54 MHz.  

Because almost all the early operating systems (PC/MS-DOS, CP/M-86 and the various UNIX ports) had no memory protection and only primitive fault recovery, a single misbehaving program could (1) disable the interrupts upon which hardware depended, (2) corrupt the system state and (3) make the keyboard wholly unresponsive.  Not only did all these things happen, they happened with some frequency so the advantages of the reset button offered were a real benefit to users.  The hardware also enjoyed a protection layer because the power switches on early PCs were "hard mechanical mains" switches, often directly switching line voltage which meant rapid power cycling could stress the power supply, cause voltage transients harmful to expansion cards and risk data corruption or loss because robust “parking” mechanisms were rare on the early hard drives.  As operating systems gained protected mode, multitasking, and graceful reboot mechanisms, the need for reset buttons diminished and gradually they disappeared from the standard specification.

Reset button: Sergey Lavrov (left) and crooked Hillary Clinton, Geneva, 2009.  The delicious irony is that one of crooked Hillary's few diplomatic successes came from a mistake in translation.  

Having failed in 2008 to secure the Democratic Party’s nomination to contest that year’s presidential election, crooked Hillary Clinton (b 1947) between 2009-2013 to the consolation prize of becoming US secretary of state, the job she decided was a prelude to her becoming POTUS in 2016, a position to which she believed she was entitled.  Things didn’t quite work out as she’d hoped and her tenure at Foggy Bottom was marked by scandal (related, predictably, to her chronic untruthfulness) but one potential “diplomatic incident” was allowed to pass without adverse comment on the basis “she meant well”.  Following a not untypically troubled recent past, Barack Obama (b 1961; POTUS 2009-2017) decided to try to improve Washington’s relations with the Kremlin.  As a gesture in this vein, in 2009, crooked Hillary presented Sergey Lavrov (b 1950 Russian Minister of Foreign Affairs since 2004) with a red button (of the type often used in heavy machinery as an “emergency stop”) on which was printed “Reset” and a Roman alphabet transliteration of the Russian Cyrillic перегрузка (peregruzka).  The idea was, with the arrival in Washington of a new administration, the two states should “re-start” their relationship and try to pretend to forget as much as possible of the past.  Unfortunately, the department got the translation wrong and used the Russian word for “overload”; it should have read перезагрузка (perezagruzka).  Mr Lavrov however was also at the time anxious to improve things and accepted the gift in the spirit in which it was intended, he and crooked Hillary pushing the button simultaneously for several photo opportunities.

Lindsay Lohan’s belly button adorned  with belly button jewellery, Los Angeles, 2009.

The noun buttonology genuinely does exist.  It was a calque of the Swedish knappologi and used to refer to the fashion for pedantic and often pointless systematization.  The construct followed the Swedish model (knapp (button) +‎ -ologi, coined by Swedish author August Strindberg (1849–1912) and appearing in the short story De lycksaliges ö (The Isle of the Blessed) which although written in 1884, wasn’t published until 1891 when it appeared in the compilation Svenska öden och äventyr (Swedish Destinies and Adventures).  Buttonology is used most often as a generic term to decry the exaggerated, obsessive or pointlessly pedantic systematization, especially of trivial subjects but literally it can describe the study or categorization of buttons (in the sense of clothing fasteners).  Obviously, practitioners of buttonology are buttonologists.  In a light-hearted vein, in the training of software engineers and designers, it’s the component of the course focusing on user interfaces (where there can be many buttons).  In US military slang, buttonology is used of user interfaces generally.

Childless cat lady Taylor Swift (b 1989) with Ragdoll Benjamin Button, named after the eponymous character in the movie The Curious Case of Benjamin Button (2008), Time Magazine cover for “Person of the Year” edition, 25 December, 2023.  Ragdoll cats make good stoles because (attributed to a genetic mutation), they tend to “go limp” when picked up.

An owner of three most contented felines, gleefully, Ms Swift in 2024 embraced the appellation “childless cat lady” after wide publicity of its earlier use as a slur by James David (J.D.) Vance (b 1984; VPOTUS since 2025), something prompted by Mr Vance being named as Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) running-mate in the 2024 US presidential election.  The now famous phrase had been used in a 2021 interview with then Fox News host Tucker Carlson (b 1969) when he lamented the decline in the state of the nation: “…we are effectively run in this country via the Democrats, via our corporate oligarchs, by a bunch of childless cat ladies who are miserable at their own lives and the choices that they've made and so they want to make the rest of the country miserable too.”  Mr Vance may have struck an electoral chord because while Kamala Harris (b 1964; US vice president 2021-2025) presumably gained the childless cat lady vote, the Trump-Vance ticket won the election: 77,302,580 (49.8%) to 75,017,613 (48.3%) in the popular vote and 312 to 226 in the Electoral College on a turnout of 64.1%.

Pressed or pushed, many buttons needed.

The literal (physical) button-hole was noted in tailoring first during the 1560s, the figurative sense "to detain (someone) unwillingly in conversation” dating from 1862, a variation of the earlier button-hold (1834) and button-holder (1806), all based on the image is of holding someone by the coat-button so as to detain them.  The adjectival push-button (characterized by pressing a button used to activate something) emerged in 1945 as a consequence of the increasing public appreciation of the extent to which military weapons systems had become electronically controlled.  The earlier form “push-buttons" was from 1903, a modification of the noun push-button (button pressed with the finger to effect some operation) from 1865, then applied to mechanical devices.  The earlier adjectival form was “press-button” (1892) derived from the noun (1879).  For no apparent reason, it was the earlier “press of a button” which tended in the 1950s & 1960s to be preferred to “push of a button” to express the concern felt at the ease with which the US and USSR could trigger global thermo-nuclear war although “flick of a switch” also achieved much currency.  None were exactly usefully descriptive of a complex chain of events but it’s true that in a launch of nuclear weapons, many buttons and switches still are involved.

Highly qualified content provider Busty Buffy (b 1996) during “button-theory” test session.  Button theory involves trying on “button-up” tops of various sizes and subjecting each to normal human movement, the test “passed” when no buttons “pop open”.

In fashion, the number of a top’s buttons “left undone” is a signifier of various things and the range extends from “all done up” to “all undone”, the latter usually restricted to catwalks and red carpets when stability of fabric sometimes is achieved with the use of adhesive, double-sided tape.  While not culturally specific, the meanings signified by the number left undone (usually from top-to-bottom) can differ depending on certain circumstantial variables (time, place, temperature, wearer, presence of paparazzi etc).

No fear of button theory: Button theory suggests buttons can be done-up or undone.  Noted empiricist Lindsay Lohan has for some years been undertaking a longitudinal study to test theory.

The fear of buttons is koumpounophobia, the construct being the Modern Greek κουμπί (koumpí) +‎ -phobia and the word, like many describing phobias is a neologism.  Koumpi was from the Ancient Greek κομβίον (kombíon) translates as button in its two literal senses (a fastener for clothing or a device for instrument or remote mechanical control).  A button in Greek is thus κουμπί (koumpí) (the plural κουμπιά) and the verb is κουμπώνω (koumpóno).  In the Ancient Greek the lexemic unit koump- didn’t exist although it did have κομβίον (kombíon (which exists in Modern Greek as komvíon)) which meant buckle.  It may seem as strange omission because Ancient Greek had κουμπούνω, (koumpouno) which meant “to button” but the root was κύαμος (komos or koumos) meaning “broad bean” and, because there were no buttons in the Greece of Antiquity, they used appropriately sized & shaped beans as clothes fasteners.  The construct of koumpouno (to button) koum(os) + + πονέω (poneo) (to work; to exert), the idea of a bean which is used again and again.  The suffix -phobia (fear of a specific thing; hate, dislike, or repression of a specific thing) was from the New Latin, from the Classical Latin, from the Ancient Greek -φοβία (-phobía) and was used to form nouns meaning fear of a specific thing (the idea of a hatred came later).  In medicine, the absence of the belly button is a rare congenital defect, the medical term for which is omphalocele, usually something ultimately of no physiological significance but because it can cause psychological distress, plastic surgeons can re-construct one, a relatively simple procedure.  The alternative for an omphalocelic is to shun omphalophiliacs and hook up with someone who suffers omphalophobia (fear of the belly button); they should live happily ever after.  The phobia koumpounophobia is unrelated and references only the manufactured objects.

Lindsay Lohan in trench coat buttons up.  As fashionistas know, with a trench the belt is tied, only the military buckling up.

So, in the narrow technical sense, an etymologist might insist koumpounophobia is the fear of clothing fasteners rather than buttons of all types but that seems not helpful and it’s regarded as a generalised aversion and one said sometimes associated with kyklophobia (the fear of circles or other round objects) and especially the surprisingly common trypophobia (fear of holes (particularly if clustered or in some way arranged in a pattern)).  Estimates of the prevalence of the condition have been given by some but these are unverified and it’s not clear if those who for whatever reason prefer zips, Velcro or some other fastener are included and with phobias, numbers really should include only those where the aversion has some significant impact on life.  The symptoms suffered can include (1) an inability to tolerate the sight, sound, or texture of buttons, (2) feelings of panic, dread, or terror when seeing or thinking about buttons, (3) an acknowledgment that the fear is either wholly irrational or disproportionate to the potential danger.  Koumpounophobia reactions are usually automatic & uncontrollable and the source may be unknown or experiential (exposure to some disturbing imagery or description of buttons or an actual event involving buttons such as swallowing one when a child).  Like many phobias, the physical reactions can include a rapid heartbeat, shortness of breath, trembling, excessive sweating, nausea, dry mouth, inability to speak or think clearly, tightening of stomach muscles, and an overwhelming desire to escape from button-related situations.  All are likely to involve an anxiety attack to some extent and the recommended treatment is the staggered exposure therapy used for many phobias; the patient slowly learning to wear, use and live with buttons; antidepressants, tranquillisers & beta-blockers are now considered medications of last resort.

Buttons are hard to avoid.

What is sometimes treated as koumpounophobia can be a manifestation of a different phobia.  In the literature there are examples of buttons triggering anxiety when touched or viewed but the reaction was actually to texture, color or a resemblance to something (typically a face, mouth or teeth).  The button is thus incidental to the reaction in the same way that those with mysophobia (in popular use the germophobic) may react to buttons because of the association with uncleanliness.  One documented aspect of obsessive compulsive disorder (OCD) is that many sufferers immediately wash their hands after touching a button; the increased prevalence of this behaviour during the COVID-19 pandemic in relation to buttons touched by other (keyboards, elevators etc) is not thought indicative of a phobia but would be if it manifests as life-long behaviour.

Apple Magic Mouse, Multi-Touch Surface in white @ US$99.00 (left), Logitech Signature M650 L, full-size wireless two-button Scroll Mouse with Silent Clicks in blue @ US$37.99 (centre) and Steve Jobs' vision of hell: Canon 5565B001 X Mark I Slim 3-in-1 wireless mouse with keypad calculator @ US$49.95. 

Steve Jobs (1955-2011; co-founder, and sometime chairman & CEO of Apple) was said to have an aversion to buttons, something linked to his fondness for button-free turtleneck clothing but given he spent decades using keyboards without apparent ill-effect, it’s doubtful a clinician would diagnose koumpounophobia and it's more likely he was just convinced of the technological advantages of going button-less.  Without buttons, manufacturing processes would be cheaper, water-proofing devices like iPhones would become (at least theoretically) possible and upgrades would no longer be constrained by static buttons, the user interface wholly virtualized on one flat panel, able to be changed (the industry's term for "change" is "upgrade" although users don't always agree there has been an improvement) purely in software.  It apparently started with the button-less Apple mouse, the industry legend being Mr Jobs saw a prototype (which the designers regarded as nothing more than speculative) and insisted it become Apple’s standard device.

Whether or not it happened that way, the story is illustrative of the way business was done at Apple and it’s notable his veto on offering a stylus with which to interact with apps or the operating system didn’t survive his death.  His response to the idea of a stylus was reportedly “yuk” and he seems to have decided all his users would think the same way and probably he was right, Apple’s users tending usually to do what Apple tells them to do.  Indeed, one of reasons Apple has found the Chinese market so receptive to the iPhone is that the company's approach accords with "the Chinese way": First, their parents tell them what to do, then their teachers tell them what to do, then the CCP (Chinese Communist Party) tells them what to do; Apple found it most agreeable they also did what it told them to do.  However, for those who find the sleek Apple mouse better to behold than use, third-party products with buttons and scroll wheels are available, sometimes for half the cost of the genuine article.  Since the death of Mr Jobs, Apple has relented on the "stylus question".

Shiny on the outside: Finished in Bianco Avus over black leather with Rosso Corsa (racing red) instruments, of the 400 Ferrai Enzos (2002-2004) chassis 133023 (2003) was the only one the factory painted white.  Some Ferraris really suit white, notably the elegant 365 GT4 2+2 and the successor 400 and 412 models (1972-1989).

The dreaded “Ferrari sticky buttons” is a well-known phenomenon, the stickiness coming from the rubberized material preferred by the factory because of the superior feel offered.  However, under just about any climatic conditions, continuous use will induce a deterioration which resembles melting, "mushiness" the final outcome.  The internet is awash with suggestions, the simplest of which involves products like rubbing alcohol (the use of which can cause its own destructiveness) and the consensus seems to be that in many cases only replacement buttons will produce a satisfactory result.  The choice is between obtaining the real Ferrari part-number (if available) with the knowledge the problem will re-occur or use third-part replacements which are made of a more durable material, the disadvantage being the feel won’t be quite the same and there’s a reluctance among some to use non-factory parts, an attitude enforced by the "originality police". 

Sticky on the inside: Ferrari 485 California F1 gearbox buttons, sticky (left) and not (right).

Ferrari does use the suspect material for a reason and it’s applied to interior components such as trim, bezels, buttons & switches, and heating, ventilation & air-conditioning panels.  The coatings are usually referred to as “soft-touch” and designers like them for the soft, velvet-like feel imparted.  Used also on computer mice and electronic remote controls, the low gloss sheen is in cars helpful because being absorptive, glare is reduced and Ferrari uses both a clear and black finish.  It’s an issue not exclusive to Ferraris although owners of those do seem most concerned and while using rubbing alcohol might sound a tempting Q&D (quick & dirty) fix, for those with sticky buttons this is probably a job best left to experts of which there are now a few and they're finding business good.