Flookerang & Fratzog

Flookerang (pronounced flook–ah-rang)

A corporate logo adopted in 1957 by Chrysler Corporation for use in promoting the dramatically restyled versions of the company’s “Forward Look” designs (1955-1956).

1957: The construct was flook + (boom)erang.  Now mostly obsolete, flook was an alternative spelling of fluke (in the sense of “blade at the end of an anchor”).  In wide nautical use, flook (fluke) was used of any of the triangular blades at an anchor’s end, the appendages there to “catch” on the seabed or riverbed, keeping the vessel moored in position (ie not drifting away with the tide).  In armaments design, the flook was a metal hook that appeared close to the tip of many staff weapons (such as a bill) with the effect in combat depending on use; if thrust, could be penetrative (armor or flesh as need be) while if swung it could work as a “grappling hook”.  Fluke & flook are old words, documented since at least the tenth century although, anchors, staff weapons, arrowheads and such having by then been in use for millennia, the forms may well be more ancient.  The origin was the Middle English flok, fluke & flewke, from the Old English flōcand and cognate with the Old Norse flōki; it may be compared with the Old High German flah (flat (source of the modern German flach)), from the Proto-Germanic flakaz although for technical reasons related to the phonetics, etymologists seem to prefer a link with the Middle Low German vlögel (wing) and the Germanic vlōch & vlucht (used in the sense of both “wing” & “flight”) or even vlunke (the modern Low German Flunk (wing, pinion)).  The modern use in German of fluke to describe the tail of whales and such is thought borrowed from English.  The use of sea creatures came from the Old English flōc (flatfish), of Germanic origin, related to the German flach (flat), the Old Saxon flaka (sole), the Old High German flah (smooth) and the Old Norse floke (flatfish, flounder, flak, floe; disk), all ultimately from Proto-Germanic flakaz, from the primitive Indo European root plak- (to be flat).  The parasitic worm was so named in the 1660s by virtue of the distinctive (flat) shape.

A Flookerang: Chrysler corporation brochure, 1958.

In general use, “fluke” has become familiar as the description of the two lobes of the tails of whales (or similar creatures) and whales “fluking” their tails (appearing above the surface just as a deep dive is about to begin) have long been an Instagram staple; once hunted close to extinction for their meat and oil, the charismatic beasts are now among nature’s most prolific content providers although their flukes do occasionally suffer the indignity of being labelled “fishtails”.  Being mammals, they belong to the order Cetacea and are within the zoological class Mammalia, not Pisces.  Interestingly, although “fluke” & “flook” were historically used of the barbed projections added to some arrowheads, the terms seemed to have vanished from modern specialist terminology, replaced by “barbed arrowhead”, the two projections (pointing backwards towards the shaft) designed to resist withdrawal after penetration (and doing victim much damaged during the extraction).  The link with (in this case unfortunate) whales is that the biggest of the barbs were on the biggest of the arrows (the harpoons on whaling ships).  The variant in Scots English was fluik, known to be in use by at least the early seventeenth century.  The way use evolved differently in specialist vocabularies does make sense with nautical jargon retaining fluke or flook for an anchor's broad, seabed-catching blades while in archery, the industry settled on “barb”, presumably because the purpose of the structures mirrored the natural world, barbs in animals and plants doing much the same job.  Boomerang entered English texts only in 1827 and was from būmariny (missile weapon used by Australian Aborigines (a historic term for the native tribes in the continent of Australia, now generally classified as “indigenous” or “first nations” peoples)), the recorded phonetic form of a word in one of the now extinct languages spoken by the Dharuk people native to an area in what is now NSW (New South Wales) and known to geographers as the Sydney Basin.  A word pronounced as wo-mur-rang was noted in NSW in 1798 and it may have been related but there’s no documentary evidence.  Flookerang is a noun, Fratzonic is an adjective and Fratzonically is an adverb; the noun plural is Flookerangs.

1957 Chrysler brochure with Flookerang.  While the 1957 cars were (for better and worse) immensely influential, Virgil's real masterpiece was the 1955-1956 “Forward Look”; frankly, there he should have paused for a few seasons.

Although the The Flookerang can best be described as a pair of stylized boomerangs, one with an especially acute angle overlaid atop another in a more conventional shape and it can be assumed Chrysler used flook in the sense of the appendages on weapons rather than the homophonic fluke’s sense of (1) a lucky or improbable occurrence unlikely to be repeated or (2) to by pure chance obtain a successful outcome (although, in retrospect, there was an element of both in the corporation’s 1957 ranges).  The shape obviously was abstract and did not represent one of Chrysler’s manufacturing divisions (in 1957: Plymouth, Dodge, DeSoto, Chrysler & Imperial) or a specific model or range.  It was instead a mid-century modernist allusion to the latest version of the company’s “Forward Look” design, introduced for the 1955 season and styled by Virgil Exner (1909–1973; vice president of styling, Chrysler Corporation 1957-1962).  The 1955-1956 Chryslers were for the corporation a watershed because although the mechanical engineering had always been sound (in some ways, often industry-leading), by the late 1940s the styling of the cars had become “frumpy”, a product of the design ethos of Kaufman Thuma “K.T.” Keller (1885–1966; president of Chrysler Corporation 1935-1950 and chairman of the board 1950-1956) who believed a car should be able to be “driven by a gentleman with his fedora or Stetson on”.  This resulted in cars that were tall & boxy; while comfortable to sit inside and drive, they looked old-fashioned and out of step with styling trends from Europe or elsewhere in Detroit.  Basic engineering was the message (“function over fashion” in the modern parlance) and although there were critics of the approach (including many within Chrysler), Keller was unmoved, quoted as saying that while none of the corporation’s cars would: “…knock your eyes out, neither will they knock your hat off as you enter or exit”.  He also had earthier ways of explaining his philosophy.

Flookerang variations: 1958 Plymouth Fury (left), 1961 Dodge Dart Phoenix (centre) and 1961 Plymouth Fury (right).

Trouble was, in the unexpectedly prosperous US of the early 1950s, folk were becoming more interested in style and less in their hats and when Exner’s “Ford Look” appeared late in 1954, buyers responded to “longer, lower, wider” as predictably they would for most of the next two decades.  The lines were elegant, the dimensions well proportioned and, at least in the more expensive versions, there was nicely detailing and it was a direction the industry could have taken but the US of the mid 1950s had become something of a candy-store and there were lots of kids with pocket money; prosperity begat excess.  Exner’s 1957 range more than any was the one that ushered in mass-market fins and a half-decade of bloat in the American automobile; in retrospect, it was “the curse of plenty”.

Exner's masterpieces: 1955 Chrysler C-300 (left) and 1957 Imperial Crown Southampton (right).

Still, the macropterous era was among the most memorable era in an industry that’s had a few and, if excess there must be, it should be “laid on with a trowel”; that Exner’s re-styling for 1957 did but within a couple of seasons, compared with the ways GM (General Motors) outposts like Buick and Cadillac would explore the theme, the 1957 Chryslers appeared (almost) restrained.  By contrast with the extravagance seen on the cars the emblem was created to promote, the Flookerang was subtle, the overlaid shapes denoting (1) rapid forward progress and (2) the sweep of those big fins rearward.  As a conceptual link it was one of the more successful of its kind but, unfortunately, the species it referenced soon went extinct.  Chrysler in 1957 had announced the look in banner headlines reading “Suddenly, it’s 1960” and, in a period when the “futuristic” was everywhere in films, newspapers and fiction, the cars did seem to offer a glimpse of a bright, shiny new world.  The problem was however that once on the path of excess there is nowhere to go but “more excessive” and that’s what happened; by the time it really was “1960”, the moment had passed and the fins soon would be pruned, Exner fired (actually relegated to a face-saving consultancy) with the Flookerang in 1961 (mostly) abandoned, replaced by the mysterious Fratzog.

Flookercharger.

Chrysler’s use of the Flookerang was inconsistent, both in variations in shape and placement on vehicles, on some models appearing one season, vanishing the next, only to re-appear for an encore, perhaps explaining why it never really became culturally embedded as a symbol, its relatively short life contributing also.  It must though have appealed to at least one custom-builder who blended the tail-fins of a 1960 Plymouth Fury with a 1966 Dodge Charger, the Flookerangs left in place despite the tendency of those crafting such things to remove “extraneous detailing”.  The styling of the 1966-1967 Chargers was received with restrained enthusiasm (although, once a small spoiler had been added to the trunk (boot) lid to tame the “lift” encountered at high speed, the fastback lines proved aerodynamically efficient on the NASCAR (National Association for Stock Car Auto Racing) ovals) but few would have suggested grafting on a 1960 Fury’s fins would have improved the aesthetics.  That was however done by one visionary soul who didn’t stop at what clearly was thought a callipygous optimization, a 1967 interior used with the dashboard modified to house a remarkable 19 gauges, the four electroluminescent pods on the driver’s side matched by a symmetrical quartet to the right.  The engine was a 440 cubic inch (7.2 litre) V8 that may have been original although it included a Sonoramic cross ram induction system (most photogenic but never offered by the factory with the 440); the transmission a TorqueFlite 727 Automatic.  Given the configuration, adding five hood scoops seemed appropriate and the steering wheel boss retained its original Fratzog.  Unfortunately, the unique machine was damaged in a garage fire (one unkind comment on a Mopar site suggesting it may have attracted “the wrath of God”) and its fate is unknown.

Fratzog (pronounced frat-zog)

A corporate logo since 1961 used from time to time by Chrysler Corporation (and of late revived by Stellantis, the multi-national automotive manufacturing concern into which Fiat-Chrysler was in 2021 absorbed).

1960: According to industry legend, a wholly meaningless word made up on the spur of the moment by the shape’s designer.  If the designer (whose name remains unknown) had some inspiration for their choice, it seems never to have been documented but frequently it’s been assumed the construct was frat(ernity)+ zog.  Fraternity was from the Middle English fraternite, from the Old French fraternité, from the Latin frāternitās, ultimately from frāter (brother).  Although almost certainly unrelated to Fratzog, in the Albanian language, zog translates literally as “bird” (zogu (“the bird”, using the definite article)).  The Zogolli family’s (the construct being the root Zog + the Ottoman-Turkish patronymic suffix –oglu (son of)) most famous member was Zog I (Ahmed Muhtar Bey Zogolli; 1895–1961); King of Albania 1928–1939) and in 1922 (after the Ottoman Empire was dissolved), he Albanized and shortened his surname to Zogu, six year later clipping the final “-u” and adopting the mononym King Zog as his royal title.  Fratzog also predates by some 16 years the acronym ZOG (used also as Zog) (Zionist Occupation Government, Zionist Occupational Government, or Zionist-Occupied Government), a term (dating from 1976) for the US government used by certain antisemitic conspiracy theorists claiming Jews secretly control the US government (a recurrent theme in Nazi propaganda under the Third Reich (1933-1945) extended also to the UK government).  JOG (Jewish Occupational Government) has also been used but, historically, SOG was preferred it was thought to distinguish “Jewish subversive conduct” from “being Jewish” although that subtlety escaped most.  Fratzog is a noun; the noun plural is Fratzogs.

1966 Dodge Charger.  In case people didn't “get the message”, Dodge added a fratzog to the hubcaps (top left), gas cap (top left) and grille (centre) while a Flookerang appeared on the C-Pillar (bottom left) with a pentastar behind the front wheel-arch (bottom right).

Using standard etymological deconstruction, a surface analysis of Flookerang reveals the portmanteau construction but all that’s known of the origin of Fratzog is the logo emerged in mid 1960 from Chrysler’s Highland Park styling studio, then under the direction of Elwood Engel (1917–1986; Chief Designer, Chrysler Corporation 1961-1973).  Whether it was the work of an individual or something of a team effort is unclear but, given the simplicity of the task, that it came from the hand of a single designer is quite plausible.  While never named, some sources have referred to the designer as “he” so it’s reasonable to assume it was a man (throughout Detroit the styling studios then an almost exclusively male domain although women had for decades being involved in color choices and interior detailing) but no documentary evidence has ever been sighted.  The meaning of Fratzog has long been a mystery with the industry legend being it was “made up on the spot” after someone in the marketing department sent a request asking how they should refer to the thing.  Having the punchy qualities of being short, memorable, phonetic, unique and needing only two syllables, it would have had some appeal to marketing types but whether they ever sent a “follow-up” asking what it meant, isn’t known.

Cornell University's Chi Phi fraternity house, 107 Edgemoor Lane, Ithaca, New York.

Probably it was good they didn’t pursue the matter because the orthodoxy is “Fratzog” has no meaning, speculation focused usually on the “frat” element with the most popular theory being it may be a borrowing of the clipping of “fraternity” (a social organization of male students at a college or university) and familiar in forms such as “frat party” (much associated with drunkenness, frat houses to this day one of the most convenient paths to alcohol for those under 21 (in the US the minimum age at which alcohol may be purchased and consumed)).  Many of the designers at Highland Park would have been “frats” (members of a fraternity and habitués of frat houses) so it’s not impossible “fratzog” may have been slang among certain drunken students although that’s wholly speculative but there is a rich history of such constructs including “frat boy” & “frat rat” (members of a fraternity, the most obnoxious of the breed dubbed “fratholes”), “frat house” (a fraternity's building) and “frat flick” & “frat lit” (movies & books about fraternities or appealing to the frat boy stereotype (“fratire” the ultimate form of the literature, now understood as a stream of “toxic masculinity”)).  As might be predicted given the elements of frat house life (males aged 17-25, ample stocks of alcohol, disposable income and proximity to sorority houses (a source of female students aged 17-25)), behavior can be less than ideal and recent scandals at Cornell University have illustrated aspects of the culture.  Sorority was from the Renaissance Latin sorōritās, from the Classical Latin soror (sister), from the primitive Indo-European swésōr; the word may be compared with the Portuguese sororidade, the Spanish sororidad and the French sororité.

Lindsay Lohan “on theme” in the livery of the Cincinnati Bengals (a football team in the NFL (National Football League) as a member of the AFC (American Football Conference) North division (left) and 1968 Dodge Charger Bengal Edition (right).

The Dodge Charger Bengal Edition was created in 1968 by Cincinnati Dodge dealer to celebrate the formation of an NFL franchise for the city, arranging with Chrysler’s fleet supply staff to have the cars painted in orange and fitted with black vinyl roofs to match the team’s colors.  Amusingly, Chrysler had no such orange in the color charts for its passenger cars but a shade mixed for Michigan Department of Transportation's fleet proved a perfect match.  An order of 50 was required for the specialized run so 50 duly were ordered in a variety of mechanical configurations.  Reflecting Dodge’s usual build practice for 1968 Chargers, Fratzog logos were fitted on the grille and rear panel unless the R/T package also was ordered in which case R/T badges were substituted.  In either case, a Fratzog appeared on the steering wheel boss but mysteriously, some 1968 Charger R/Ts exist with a small Fratzog on the instrument panel while others have a miniature R/T.  “Special editions” like the Bengal Charger often appeared to stimulate sales of slow-selling models but the 1968 Charger was a hit from day one and although the product planners had projected sales that season of around 20,000, they were pleasantly surprised when more than 96,000 left the showroom, a second assembly line quickly added to meet demand.  It was a remarkable increase on its slab-sided predecessor (1966-1967) that in 1967 had struggled to achieve a volume of less than 15,000.

A Fratzog.

King Zog I of Albania died in 1961 but there’s nothing to suggest Fratzog’s second element was inspired by or a tribute to the deposed monarch, by then living in France (the culmination of a peripatetic exile made comfortable by having looted the Albanian treasury of its gold reserves) where he would succumb to cancer, his 65 years a reasonable achievement for someone who reputedly smoked some 200 cigarettes a day (if true, assuming he slept 8 hours a day, that’s a fag about every 5 minutes which does seem a heroic devotion to the art).  It’s intriguing to ponder whether being dubbed a “fratzog” was something good or bad but, whatever might be the history of the name (that might to some sound like something associated with the rituals in a Masonic Temple), the shape is no mystery to mathematicians, the Fratzog based on a Deltoid curve (the roulette created by a point on the circumference of a circle as it rolls without slipping along the inside of a circle with three or one-and-a-half times its radius).  Its year of debut came of course at the at the dawn of the space race but while the shape (three delta-forms arranged in an equilateral triangle) might be thought (at least vaguely) evocative of an aerospace theme, that would not much have encouraged more pessimistic types who saw only a “fractured deltoid”.  So, no translation, acronym or verified linguistic origin exists but despite that it certainly caught on, first appearing on the 1962 Dodge Polara 500 and Custom 880, before being applied to various Dodge and other Chrysler models until 1976 and in some places lingering until 1981 when, at the instigation of the new CEO, Lee Iacocca (1924–2019), the pentastar logo was standardized corporation-wide.

Fratzog on 1972 Australian Chrysler Valiant Charger E55 SE 340; not only the Americans had long model names.

Nor is it known if the Fratzog’s “triangular” theme was an allusion to the company’s original logo.  The Dodge brothers' (Horace (1868–1920) and John (1864–1920) engineering business had begun production of passenger cars just before World War I (1914-1918) and their first emblem had been a dual interlocking triangle that resembled a stylized Star of David.  The family was not Jewish and it’s believed the logo used representations of the Greek letter delta (in upper case use a triangle shape) meant to represent the two brothers who had always been close (John dying of pneumonia during the 1918-1921 influenza pandemic and Horace expiring the same year from cirrhosis of the liver).  Other logos would appear after Chrysler purchased Dodge in 1928 (following an abortive earlier attempt) but none were even vaguely Fratzogish so history is not much help in tracing the origin; the industry legend of a designer just “liking the shape” may really be true.  It did though have a longer and more diverse career than the Flookerang, serving variously as body badges & grille emblems and appearing also on gas (petrol) caps & horn buttons.  Despite the proliferation, the Fratzog never became thematic in print advertising the way the Flookerang had been used in the 1950s.  So that's it, both words (one a conventional portmanteau, the other possibly one but genuinely mysterious) emerging from a Detroit styling studio although, had anyone concluded Flookerang & Fratzog was likely either an unfinished novel by Fyodor Dostoevsky (1821–1881) or a firm of Jewish accountants, that would have been understandable. 

The original Dodge Brothers logo, used between 1914 and 1930.  The oft-repeated story the logo was adopted to annoy the notoriously anti-Semitic Henry Ford (1863-1947) is now thought an urban myth.

Except among collectors or students of such things, by 2024, neither logo probably much registered in the public consciousness in the way of Chevrolet’s bow-tie or Ford’s “Blue Oval” (that font a hand-drawn rendition based on Henry Ford’s signature although PostScript and TrueType emulations variously are available (FordScript the closest, Fabiola Script & Neville Regular similar)) but despite the collective memory having faded, in 2024 Dodge announced the Fratzog would be revived as symbol of its new range of electric power-trains, assuring the world the constant advances in battery chemistry meant the days of thousand HP (horsepower) EVs with AWD (all-wheel-drive) and a 500 mile (800 km) range were nigh; burning rubber wasn’t going away, it’d just no longer require gas.  To make the historic link, there was CGI (computer generated graphics, generative AI (artificial intelligence) at that point not sufficiently refined) footage with Fratzogs, a rationale and lots of tyre smoke.  As things turned out, batteries continued to improve but Dodge’s announcement 2023 would be the end of the line for their gas-powered V8 muscle cars turned out to be premature though genuinely that was the intent.

1967 Wolseley Hornet (1961-1969, left) and 2022 Dodge Charger Daytona SRT EV Concept (right).  Although six decades apart, there are still commonalities, both having four wheels and illuminated grille badges.

Keen-eyed observers of promotional material for the 2024 (EV) Charger Daytona noted Fratzog logos on the wheel hubs with the one in the centre of the grille being illuminated, a feature long associated with the English manufacturer Wolseley which, under a number of corporate umbrellas between 1901 and 1975 variously thrived, survived or struggled until finally becoming one of the many victims of the doomed British Leyland (1968-1986).  Wolseley never produced a muscle car but in the 1950s & 1960s was one of the "preferred suppliers" for many of the UK's metropolitan police forces.  The Wolseley trademark is now in the hands of the CCP (Chinese Communist Party), the state-owned SAIC Motor (formerly Shanghai Automotive Industry Corporation) acquiring it by virtue of the MG Rover Group having in 2005 been absorbed by SAIC subsidiary Nanjing Automobile.  Although Nanjing has since 2008 produced vehicles using the MG name, there has never been any indication the Wolseley marquee might be revived, presumably because unlike MG which retained strong “brand recognition” because of the following enjoyed by its pre-1980 sports cars, Wolseley has faded from the collective memory, most of its original customers now dead. 

EV: The future of Fratzog.  Dodge's EV shtick is that “people buy performance, not a mechanical specification”, a variant of the hardware store's “people don't want 20 mm drill bits, they want 20 mm holes); it'll be interesting to see if the “US muscle car model” (front-mounted V8, RWD (rear-wheel-drive)) can be re-defined to “performance breakdown”.  The market will decide.

There was also a neologism, “Frazonic” emblazoned on the rear valance; it turned out that adjective referred to the “Fratzonic Chambered Exhaust” (piped “engine noise”, replicating in tone and dB (decibels) the song of a Hellcat V-8; the adverb presumably “Fratzonically”).  Just as government regulations had by the early 1970s contributed to the demise of the first muscle car era (although the insurance companies did their bit), so it seemed clear that five decades on, government edicts might also drive extinct at least the V8-powered monsters of the new generation, production of such things no longer viable given the new fleet fuel efficiency mandate.  However, as things turned out, there may be a stay of execution, internal documents “obtained” by various sites appearing to confirm Dodge’s EV ranges may in 2028 be augmented by a Charger running the supercharged 6.2-liter (376 cubic inch) Hemi Hellcat V8 in a RWD (rear-wheel-drive) configuration.  The internal designation appeared as “HEV” though that stood for not the by now common “Hybrid EV” but the wholly more subversive “Hellcat Equipped Vehicle”; that repurposing may not have been mischievous but someone at Dodge may have been trying to annoy Greta Thunberg (b 2003).  So Dodge is gearing up for what may be one last hard ride for those who can remember the way things used to be done (when noise was organic and not Fratsonic) but within the Stellantis product planning department, the only poem much read is likely to be To a mouse (1785) by Robert "Rabbie" Burns (1759–1796) with focus on the two famous lines: “The best laid schemes o' Mice an' Men / Gang aft agley” (ie however well-planned, things can go awry).  Corporate America has found Donald Trump’s (b 1946; POTUS 2017-2021 and since 2025) second administration more accommodating than its immediate predecessor but, like many, keenly they’ll be watching the returns from the 2026 mid-term elections.

Tit

Tit (pronounced tit)

(1) Any of numerous small active old world songbirds of the family Paridae, especially those of the former genus Parus.

(2) Medieval slang for a girl or young woman thought something of a minx.

(3) A small, worthless or worn-out poor horse; a nag (archaic).

(4) Slang for a despicable or unpleasant person (archaic).

(5) Slang for a teat (used in agricultural and other circles).

(6) As titbit, a small morsel of food (historic English use, tidbit now the mor common form and universal in the US).

(7) One of the many vulgar slang terms for the human female’s breast (mammary gland).

(8) A light blow or hit (sometimes merely gestural or symbolic).  This use as a stand-alone noun has long been obsolete but the sense survives in the phrase "tit for tat").

(9) Lightly to strike; to pat or tap (obsolete). 

(10) To taunt, to reproach, to castigate (obsolete). 

Circa 1600: From the mid sixteenth century Middle English titte, from the pre 1100 Old English titt and cognate with the Middle Low German & Middle Dutch titte, the German as zitze, the Icelandic tittr and the Norwegian titta.  The Scandinavian forms applied to small birds and the Old English titt was a variant of teat.  The modern slang variation, attested from 1928, seems to be a recent reinvention from teat, used apparently without awareness it’s a throwback to the original form although the form is on record from 1746 as an English and Irish diminutive of teat, used in nurseries.  The verb forms (lightly striking; reproaching) are obsolete.  Tit is a noun & verb, titlike is an adjective and titting & titted are verbs; the noun plural is tits.

A pair of small tits and a pair of great tits: Bushtits (Psaltriparus minimus, left) and great tits (Parus major, right), the word order of the latter descriptor distinguishing use from the more common idiomatic form: "a great pair of tits".

Among the smaller tits is the bushtit (Psaltriparus minimus), found in the US Pacific Northwest, the tiny songbird typically 100-110 mm (3.9-4.3 inches) in length and weighing 4–6 grams (0.14–0.21 oz).  The pygmy tit (Psaltria exilis) is smaller and a monotypic now within the genus Psaltria (it was previously placed, along with the rest of its family, with the true tits (Paridae).  The largest of the tits is the widely distributed great tit (Parus major) which measures usually between 135-155 mm (5.3-6.1 inches) in length and weighs 16-21 grams (6-.81 oz).  In ornithology, tits, chickadees, and titmice constitute the Paridae, a large family of small passerine birds found mostly in Africa and the more temperate regions of the Northern Hemisphere and Africa.  Most were formerly classified in the genus Parus; in the English-speaking world the terms chickadee & titmice tend to be used in North America while its elsewhere it's  “tits all the way” (the Americans also resisted  “titbits” and were more reassured by “tidbits”).  The creatures are mainly small, stocky, woodland species with short, stout bills, some with crests and ranging in length between 4-9 inches (100-220 mm); they have a mixed diet including seeds & insects and have adapted well to co-habitation with humans in urban environments.  It seems linguistically pleasing ornithological taxonomy has given English the black-breasted tit (Periparus rufonuchalis), the cinnamon-breasted tit (Melaniparus pallidiventris) and the stripe-breasted tit (Melaniparus fasciiventer).

The origin of familiar use of “tit” as slang for “breast, human female mammary gland” (now also as "tittie" or "titty" although they also enjoyed other meanings) lies in the Old English titt (teat, nipple, breast), used as a variant of teat or from the dialectal and nursery diminutive plural variant “titties”.  Perhaps surprisingly, it appears the modern slang use in this context (predictably, almost always in the plural) is documented only from 1928 (though oral use may have pre-dated this) and the adoption (actually a re-invention) may be unconnected to the original form.  The tradition was however long because in the Middle English the singular was often tete or tate, often used figuratively to mean both “source of (spiritual) nourishment” and by the late fourteenth century, an “object of erotic attraction”.  In modern slang use, it appears the use of “tits” was almost exclusively male until the 1970s when it became of the words “reclaimed” by feminists as a political statement although, as a general principle women seem still to prefer “boobs” while there is among them (usually in a disparaging sense) acceptance of “fake tits” as a critique.

Shima-Enaga in flight (left) and young lady with her pair of Shima-Enaga plushies.

The Shima-Enaga (シマエナガ) is most prolific in the region of Hokkaido, Japan but they inhabit the entire Paleatrictic (a bio-geographic realm of the Earth and the largest of the eight defined; mostly in the Eastern Hemisphere, it extends eastward from Europe, across Asia, north of the foothills of the Himalayas, to the Bering Strait and south to the Mediterranean Basin, North Africa & northern Arabia.  It thus encompasses several bioregions and freshwater eco-regions).  The Shima-Enaga is a sub-species of the long-tailed tit (also as long-tailed bushtit) and is famous for its fluffy appearance and snowman-like features (especially in winter when they puff up their feathers to stay warm), leading it popularly to be known as the “snow fairy”.  Social creatures, they are renowned for their curious and active behaviour; living mostly on arthropods (mostly insects), they also eat a variety of vegetable matter.  The word “cute” could have been invented for the Shima-Enaga and they’re a staple of the vibrant Japanese plushie industry.

By the 1540s “tit” was used for a small or unproductive horse, the sense of something “diminutive” transferring over later centuries to other small creatures, most enduringly in birds such as the titmouse, tom-tit, titlark, titling, tit-babbler etc although not all survived to be added to modern taxonomy such as the late nineteenth century titty-todger (a wren); it seems a shame we no longer have titty-toger in the lexicon.  In the Nordic nations, the Icelandic tittr, the Norwegian tita and the Old Norse titling were all used of small birds but etymologists are uncertain about the connection, the OED (Oxford English Dictionary) suggesting the link was of either something small (not of necessity specific to birds) or even onomatopoeic, drawn from the “chip-chipping” sound of small songbirds.  At least by 1706 it was common slang for “titmouse” and by 1734 was used figuratively of persons but between the sixteenth & eighteenth centuries a “tit” could be a “girl or young woman” and while that could be merely descriptive, it was applied often in the deprecatory sense of “a hussy or minx” (though apparently not actually a prostitute).  Certainly, it’s clear that at least in certain parts of polite society, as late as the nineteenth century “tit” was with no pejorative association used to mean “girl or young woman” the idiosyncratic English Whig politician Thomas Creevey (1768–1838) in 1837 writing of Victoria (1819–1901; Queen of the UK 1837-1901): “The Queen, Lady Cowley said, was excessively civil to everyone, had excellent manners, but was Royal (and quite right too, little Vic, I say).  Nothing could be more agreeable than she was.  Can you wish for a better account of a little tit of 18 made all at once into a Queen?”

Big tits are not always what they seem.

Some years ago, an image circulated on internet's “usual suspect” sites; it purported to show a wax-paper bag from the 1930s, used originally as packaging for “Big Tits Potato Chips” manufactured by the Tart-Chestnut Company of Dunn, North Carolina.  The back-story was the name came from “Big Tits” being the nickname of the rather corpulent Mr Titus Tart, one of the operation's co-owners (the implication presumably he was over-fond of his factory's products).  As might be suggested by a product called “Big Tits” coming from a the “Tart-Chestnut” concern, it was fake news although that didn't stop debates about whether the use of “tit” in its modern sense was part of US vernacular in the Carolinas by the 1930s, some even suggesting the linguistic innovation may not have penetrated south of the Mason-Dixon line because there, dictionaries of slang may have been banned from public libraries on grounds of obscenity.  Plausibility might have been enhanced had the image been rendered with a little patina although as an emulation of 1930s packaging it did seem a creditable job, the art deco typeface a nice period touch and even the colors recalled the inter-war years (1919-1939).

Lindsay Lohan with a table of titbits: Ruffled top by Christian Siriano (b 1985), necklace by Swarovski, photo-shoot for Who What Wear UK, November 2022.

The form “titbit” (small, delicate snack of food; a sweet morsel) was in use by the 1630s and was synonymous with “tidbit” which was in concurrent use, the coining of that thought to be the dialectal tid (fond, solicitous, tender (itself perhaps influenced by the relevant sense of “tit”)) + bit (in the sense of “a morsel”).  Tidbit was once the common use in the UK & other parts of the old British Empire but in US English was vanishingly rare, tidbit long preferred.  Also surviving into modern use is “tit for tat”, (an expression indicating “a retaliatory return”), first documented in the 1550s and from this ultimately came “titfer” which appeared in UK dictionaries of rhyming slang as a substitute for “hat” (in from the “that” element in “this for that”).  “Tit for tat” may have been a variant of the earlier “tip for tap” (blow for blow), carrying the same meaning.  The game tick-tack-toe (noughts & crosses) was so named at least by 1892 but, according to oral historians, decades before it had been known as tit-tat-toe (by 1852, in reminiscences of earlier years), the name thought derived from the sound made by the pencil on the slate with which it originally was played by schoolboys.  The modern slang “taking the bull by the tits” is an absurdist variant of “taking the bull by the horns” (confronting a problem and dealing with it in a manner prompt, resolute & effective”); it suggests someone is doing something wrong or has misunderstood (ie they have NFI).

Hung out to dry.

Titlings being prepared on the shores of a Norwegian fiord.  First crossing the seas with the Vikings (the food was ideal for long voyages) in the 800s, stockfish is still an industry in Norway and is reputedly the world’s oldest, continuously practiced export trade. That's disputed by some in the Middle & Far East who cite products such as silk, honey, figs, dates and such and it all seems to hinge on hoe one defines “continuously”.

The noun titling (plural titlings) can be unrelated to avian and other uses of “tit” and its derived forms.  At law, a titling was a legal right to property (ie holding a valid title defensible against other claims).  The word was used also in publishing (deciding on a title) and by printers (impressing the title on the back of a book); as a verb, titling was thus the present participle and gerund of title.  The noun use does however extend to birds and even the fish trade.  A titling could be either a hedge sparrow (dunnock, titlene, Prunella modularis) or the meadow pipit (Anthus pratensis) while among fishmongers, it referred to the stockfish (cod (or similar species) having been cut open and cured in the open air without salt (the terms for the “dried & salted catch” included klipfish and salt cod).  Stockfish was from Middle English stokfissh & stokfysch, from the Middle Dutch stocvisch and/or the Middle Low German stokvisch (stick fish), that from the fish being dried in the open air on sticks or poles.

In the pre-refrigeration age, dried fish was a staple of the industry although, as an open-air process, it was climate-dependent but, being a long-lasting product (safely, it could be stored for years), exports in bulk were common, the business in the British Isles common enough for some traders to be styled “stockfishmongers” and, in early medieval London, the area around Thames Street (near St Magnus the Martyr church) was known as Stockfishmonger Row because it was here the trade was concentrated; the product was an important, year-round source of low-cost nutrition.  Until 1512, the stockfishmongers of London (then, like many professions, family concerns handed from father-to-son) operated as a distinct trade association at which point they merged with the other (fresh) fishmongers to form the Worshipful Company of Fishmongers, one of the Great Twelve Livery Companies of the City of London (unlike the Freemasons, there’s nothing to suggest the fishmongers were notorious plotters & schemers) and it was a respectable business, one fourteenth century stockfishmonger serving three terms as Lord Mayor of London.  That was an office of some note, known in the thirteenth century Latin as Dominus (lord or master) before by the early 1400s being styled “Lord Mair”.  Mair was from the Middle English maire, from the Old French maire (head of a city or town government), a substantivation of the Old French maire (greater), from the Latin maior (bigger, greater, superior (a comparative of magnus (big, great) and doublet of major)).  It was cognate with the Old High German meior (estate manager, steward, bailiff (enduring in modern German in the surnames Meyer & Meier)) and the Middle Dutch meier (administrator, steward, bailiff).  It displaced the Old English burgealdor (a ruler of a city, mayor, citizen), burhġerēfa (boroughreeve) (headman of a borough or district) & portġerēfa (portreeve) (headman of a port).  In the 1500s, Lord Mayors became the first officials to be styled “Right Honourable” (now most associated with privy counsellors although certain members of the peerage also enjoy a right to the title).

Meier & Meyer are in Germany common surnames (something like “Smith” or “Jones” in English), sometimes used in idiomatic expressions.  Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945) came to regret his use, telling the nation on the outbreak of World War II (1939-1945): “No enemy bomber can reach the Ruhr. If one reaches the Ruhr, my name is not Göring.  You can call me Meyer.”  Göring well knew the expression of the era: “The bomber will always get through” but had come to believe his own publicity about the invincibility of the Luftwaffe (the German air force), confident it was only his bombers that would get through.  Unfortunately for him, the RAF (Royal Air Force) didn’t believe the publicity (propaganda) and staged their first small-scale air-raids on Berlin in 1940, doing little damage but denting Göring’s prestige.  Cynical Berliners were noted for their sardonic humor and quickly dubbed the air-raid warning sirens “Meyer’s trumpets”, re-naming the Reichsmarschall: “Herr Meyer”.  However, unlike many politicians (then and now), Göring took the view people telling jokes about him meant he was popular and these his staff collected, pasting them (along with cartoons & caricatures) into a scrapbook that gleefully he would read; there’s no record of him seeking retribution on the authors.  Indeed, late in the war, caught in the open during an air raid, as hastily as was possible for someone of his bulk, he made his way into the closest underground shelter and joined the crowd, announcing cheerfully: “Herr Meyer is here.”  He was well-received.

Iconoclast

Iconoclast (pronounced ahy-kon-uh-klast)

(1) A person who attacks cherished beliefs, traditional institutions etc as being based on error or superstition.

(2) A breaker or destroyer of images, especially those set up for religious veneration.

(3) An adherent of the heretical movement within the Greek Orthodox Church from 725-842 AD, the ethos of which was the destruction of icons and religious images (late applied to the Puritans who pursued the same goal during the European Reformation).

1590–1600: From the Middle English, from the French iconoclaste from the Medieval Latin īconoclastēs from the Byzantine Greek εἰκονοκλάστης (eikonoklástēs) (literally image-breaker), the construct being eikono- (genitive eikonos) (icono-) + -klastēs (breaker), equivalent to klas-, variant stem of klân (to break) + -tēs (the agent noun suffix).  The early meaning referred to those who, in acts of theological obedience, literally physically broke or destroyed objects judged "idols"; the figurative meaning in reference to beliefs, cherished institutions etc emerged later, sources variously citing the first use between 1842-1858.  An older word for it was iconomachy (1580s), from the Greek eikonomakhia.  In geology, "clast" is technical term describing a fragment of rock broken from a larger rock or rock unit.  In a religious context, although not exact synonyms, the words often seen when discussing "iconoclast" include: "unbeliever", "revisionist", questioner", "dissenter", "heretic", "radical", "dissident", "non-believer", "critic", "rebel", "revolutionist", "cynic", "sceptic", "ruiner", "revisionist"  & "non-conformist".

In secular use, it’s different.  The targets of the self-appointed iconoclast Christopher Hitchens (1949-2011) included Dr Henry Kissinger (1923-2023; US national security advisor 1969-1975 & secretary of state 1973-1977), the Albanian-Indian Catholic nun Saint Saint Mother Teresa of Calcutta (Anjezë Gonxhe Bojaxhiu; 1910–1997; founder of the Missionaries of Charity (1950)) and God, his intellectual method being: “What can be asserted without evidence can also be dismissed without evidence.”, now a rule in philosophical debate in the tradition of Bertrand Russell’s (1872–1970) teapot and known as Hitchens’ Razor.  That was based on the model of Occam's razor, a reductionist technique in problem-solving (known also as lex parsimoniae (Latin for “law of parsimony”, the idea being explanations are best found by reducing problems to the smallest number of elements)), attributed to English Franciscan friar, scholastic philosopher and theologian William of Ockham (or Occam, circa 1287-1347).  One suffering iconophobia (an aversion to icons) is said to be iconophobic but this is a condition in metal health (one of many phobias not listed in the APA's (American Psychiatric Association) DSM (Diagnostic and Statistical Manual of Mental Disorders) not necessarily related to any theological or doctrinal object to icons although there's no reason why the conditions can't run in parallel.  Those whose objection to icons is based on religious teachings maintain a position of iconomachy (hostility to images as objects of worship) and may be classed as iconomachs.  Iconoclast, iconoclasm & iconoclasticism are nouns, iconoclastic is a noun & adjective and iconoclastically is an adverb; the noun plural is iconoclasts.

The Byzantine Iconoclastic Controversy

The Iconoclastic Controversy, an eighth & ninth century dispute over the use of religious images in the Byzantine Empire, was one of the many squabbles in Christendom (and other religions) triggered by arguments between those reading ancient texts literally and those treating them as allegory.  Thanks mostly to the efforts of medieval (and later) writers further to the west, much of what grew from the city of Byzantium was a reputation for rules of needless complexity, bureaucracy and seriously weird theology but more recent scholarship of the empire's history of over a millennium has been more positive and there’s now a recognition that in the history of Western civilization, something remarkable happened on the Bosphorus.  The place did though have its moments and the iconoclasts objected to icon veneration, essentially because of the Old Testament's prohibition of images in the Ten Commandments and the possibility of idolatry.

Byzantine icons.

4 Thou shalt not make unto thee any graven image, or any likeness of any thing that is in heaven above, or that is in the earth beneath, or that is in the water under the earth.

5 Thou shalt not bow down thyself to them, nor serve them: for I the Lord thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me;

6 And shewing mercy unto thousands of them that love me, and keep my commandments. (Exodus 20:4 (King James Version of the Bible (KJV, 1611))

The defenders of the importance of imagery insisted on their symbolic nature and the dignity of created matter and nor was the controversy in Constantinople anything new.  From the Church’s earliest days, the making and veneration of portraits of Christ and the saints had been opposed by many but the use of icons nevertheless steadily gained in popularity, especially in the eastern provinces of the Roman Empire.  By the late sixth century, icons had become the object of an officially encouraged cult, sometimes implying a superstitious belief in their animation and the opposition to these practices became especially strong in Asia Minor (the modern-day Republic of Türkiye (Turkey)).  In 726, the Byzantine emperor Leo III (circa 685–741) took a public stand against the perceived worship of icons, and in 730 proscribed their use, trigging a persecution of icon venerators that was most severe in the reign of Leo’s successor (Constantine V (741–775)).  While the emperor’s scholars expressed the theological edict in elegant Byzantine script, on the ground, the smashing of icons and the attacks on the idolaters was done by angry mobs, assembled for the purpose by the social media of the day, events reprised in the sixteen and seventeenth centuries by Protestants in the Netherlands who vandalized former Roman Catholic churches in a second (and most enthusiastic) burst of iconoclasm.

Icon of the Empress Theodora, from a sixth century wall mosaic, Church of San Vitale, Ravenna, Italy.

Over the decades, in Byzantine fashion, power shifted between the factions.  In 787, the Empress Irene (circa 752–803) convoked the seventh ecumenical council at Nicaea at which Iconoclasm was condemned and the use of images was again permitted.  The Iconoclasts regained power in 814 after the accession of Leo V (circa 755-820) meaning icons returned to the banned list after a ruling at a council in 815, the prohibition lasting until the death of the Emperor Theophilus (Circa 800-842).  Within a year of his death, his widow, the Empress Theodora (circa 815–circa 870s), finally restored icon veneration, an event still celebrated in the Eastern Orthodox Church as the Feast of Orthodoxy although, in a piece of theological sophistry that would have impressed any pope, or those writing the tortured communiqués emerging from Lambeth Conferences, Theodora explained she was permitting only veneration (not worship) and in that state, the Eastern Orthodox view of icons has rested for more than a thousand years.

Neville Chamberlain in “uniform” (bowler hat, winged collar, watch fob & chain and rolled umbrella), 10 Downing Street, July 1937.

Presumably it was for veneration rather than worship one Greek Orthodox church in October 1938 wrote to 10 Downing Street asking for one of Neville Chamberlain's (1869–1940; prime minister of the UK 1937-1940) umbrellas so it could be made into an icon.  Cheered in the House of Commons and for a while the most popular man in Europe after negotiating in Munich "peace in our time", Chamberlain's earnest, sincere hopes for peace were soon dashed.  Chamberlain had often been photographed carrying his rolled black umbrella; it was part of an English gentleman’s “uniform” but when the moral and political bankruptcy of the Munich Agreement was exposed, rapidly his umbrella was transformed from an icon of civilized diplomacy into an emblem of a naïve and ineffectual amateur unsuited to a dangerous new world.  He was the “prime suspect” among 15 and named as “Umbrella Man” in the 1940 pamphlet Guilty Men (an excoriation of the well-intentioned (and highly popular) but failed policy of appeasement) by Cato (the pseudonym of three politically-aligned journalists (Frank Owen (1905-1979, Liberal), Michael Foot (1913-2010, Labour) and Peter Howard (1908-1965, Conservative).  It's not known if the priest ever got his umbrella.  

Screen icons: A MS-Windows 11 system running Windows 10 GUI emulation.

Although, reflecting the state of electronics at the time, the early implementations were chunky and the color range was limited, screen icons first appeared in computer GUIs (graphical user interfaces) in 1973 on the experimental Xerox Alto computer developed at Xerox's PARC (Palo Alto Research Center, later re-branded as the Future Concepts division).  The Xerox Star (1981) is believed to be the first commercially available system (technically a workstation) with a GUI including many now familiar screen icons (folders, trash can etc) although it wasn't until 1975 Xerox began using "icon" to name the shapes.  As many analysts have pondered, such was Xerox's jump-start in what evolved into personal computing that had things been handled differently, it might have been Xerox rather than IBM, Microsoft and Apple which came to dominate the field; within the industry, it’s acknowledged both Apple and Microsoft drew on the pioneering work by Xerox when developing their own GUIs.  Apple’s Lisa (1983-1986) from the start used an icon-rich GUI and although a landmark technical achievement, it was too expensive ever to succeed in the consumer market and in corporate use it was only ever a niche device.

Screen icon: Icon is now one of popular culture's more overused words, but, in fairness, there's been a bit of meaning-shift and re-purposing since the iconoclasts rampaged through Constantinople's churches, all those years ago.

It was the less ambitious Apple Macintosh (1984) that (at around a quarter the Lisa’s price) first popularized the GUI although in the 1980s, such was the influence of IBM (International Business Machines) that although the original IBM PC (1981) and its immediate successors were in many aspects less capable than the Macintosh, those modest machines achieved a much higher level of corporate penetration that Apple in the pre-mobile era managed.  Microsoft though could see the writing on the wall and as early as 1983, the first release of Windows (a GUI operating environment that ran “on top” of the PC & MS-DOS operating systems) included screen icons although, because of limitations in cost-competitive hardware, the implementation was partial with file-loading happening through text-lists while the icons appeared at the base on the screen only when running programs that had been minimized.  Not until Microsoft Windows 3.0 (1990) did the icons appear as central elements and mainstream corporate acceptance came with the release of Windows NT 4.0 (1996) and Windows 98 (1998), both with the object-oriented GUI still used by current versions of Windows.  In the early 1980s, command line junkies of course viewed icons as effete things needed only by “girly men unable to memorize arcane text strings” but, after a while, even those curmudgeons found themselves mousing their way around and clicking rather than typing; they didn’t long remain iconoclasts and many now would deny they ever were.