Tobacco

Tobacco (pronounced tuh-bak-oh)

(1) Any of several plants belonging to the genus Nicotiana (of the nightshade family), especially one of those species, as N. tabacum, whose leaves are prepared for smoking or chewing or as snuff.

(2) Any of numerous solanaceous plants of the genus Nicotiana, having mildly narcotic properties, tapering hairy leaves, and tubular or funnel-shaped fragrant flowers. The species N. tabacum is cultivated as the chief source of commercial tobacco

(3) Any of various similar plants of other genera.

(4) The leaves of certain of these plants, dried and prepared, as used in cigarettes, cigars & pipes, as snuff and for chewing.

(5) Any product or products made from such leaves.

(6) To indulge in tobacco; to smoke.

(7) To treat with tobacco.

(8) A range of colors in the brown spectrum, tending to the darker.

1525–1535 (attested since 1588): From the Spanish tabaco of uncertain origin.  It was either from the Arabic طُبَّاق‎ (ṭubbāq) (Dittrichia viscosa) or from one or more Caribbean languages (including Galibi Carib, Arawak or Taíno) from a word meaning “roll of tobacco leaves” or “pipe for smoking tobacco” (there are contemporary reports citing both and scholars tend now to prefer the former), the best known of which was tabago (tube for inhaling smoke or powdered intoxicating plants).  Taino is thought by linguistic anthropologists to be the most likely source.  That the name of the inhaling implement was applied to the leaves was explained by the Spanish assuming it was the name of the plant.  The West Indian (Caribbean) island of Tobago was said to have been named in 1498 by Christopher Columbus (1451–1506) after the tambaku (pipe), a reference to the native custom of smoking dried tobacco leaves.  Derived forms include smokeless tobacco, tobaccoless & anti-tobacco and there are a wealth of slang terms for tobacco and its products (including the tax-evading illicit varieties) including occabot (the backward spelling), baccy, backy, chop chop, durrie, smoke, fag, gasper, ciggy, coffin nail, cancer stick, darb, dart, death stick, bine & stogie.  The spelling tabacco is obsolete.  Tobacco is a noun & verb, tobaccoing & tobaccoed are verbs; the noun plural is tobaccos or tobaccoes.

One attempt at social engineering began in earnest in the 1980s: Pressure was applied on film & television studios, advertisers and publishers to stop depicting smoking as "attractive, sexy and cool".  Because cigarette smoke is known to be carcinogenic and sustained use typically reduced the human lifespan by about a decade, it was an admirable part of the public health programme but the difficult thing was that images of smoking undeniably could be sexy.  Lindsay Lohan demonstrates.   

The unusual construct of the noun tobacconist (one who deals in tobacco) was tobacco + -n- + -ist.  The abnormal inserted consonant appeared to reflect the way the word actually was pronounced.  The sense of the commercial trader in the product dates from the 1650s although the earlier meaning, dating from the 1590s was “someone addicted to tobacco and by 1873 the word nicotinism (morbid effects of excessive use of tobacco) had been coined so the awareness of the adverse effects of tobacco are not new.  The first “tobacconist” (a shop where tobacco and related products are purchased) seems to have operated in Florida in the early 1800s.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).

Art deco: Snuffbox (left) and cigarette case (right).

Snuff (powdered tobacco to be inhaled) was first available in the1680s and was from the Dutch or Flemish snuf, a shortening of snuftabak (snuff tobacco), from snuffen (to sniff, snuff).  The practice of taking (sniffing) snuff quickly became fashionable in England and generated an industry in the making of “snuff boxes”; many small and exquisite, they’ve long been collectable.  The slang phrase “up to snuff” (knowing, sharp, wide-awake, not likely to be deceived) dates from 1811, the order of the words thought a reference to the upper-class association with the substance while the meaning is presumed to allude to the "elevating" properties of snuff.  The noun nicotine (which still appears occasionally in scientific papers as nicotin) describes the poisonous ,volatile alkaloid base found in tobacco leaves and was first documented in English in 1819, from the French nicotine, from the earlier nicotiane, from the Modern Latin Nicotiana, the formal botanical name for the tobacco plant, named for Jean Nicot (circa 1530-1600), the French ambassador to Portugal who in 1561 sent tobacco seeds and powdered leaves from his embassy in Lisbon to Paris.

Until the mid-twentieth century, there was much variation in packaging but in the post-war years things were (more or less) standardized in terms of size and shape.  It was a relatively small area with with to work and the convention which developed was to use the simple corporate symbol and product name, thus Marlboro's famous red-on-white chevron.  As the product range proliferated (women were a target market thought to have great potential), Philip Morris adopted the technique of semiotics to differentiate while retaining the same identifiable shape, the basic difference being in the color: red for the standard cigarette, blue for mild, green for menthol, gold for longer (ie 4 inch or 100 mm sticks) and black for higher-priced special offerings.  That didn't last and while some manufacturers stuck to the red / blue / green model, Marlboro's colors increasingly became random.       

James VI and I (1566–1625) King of Scotland as James VI (1567-1625) & King of England and Ireland as James I (1603-1625) was appalled by tobacco an in 1604 wrote the treatise A Counterblaste to Tobacco in which he left none in any doubt about how he felt and it’s a document which sounds very contemporary in its condemnation even if some of what was then medical orthodoxy is dated.  The king blamed the scourge of tobacco on Native Americans (although it was European adventurers which brought it from the new world) and is especially scathing about what is now called passive smoking, responding by imposing heavy taxes but such were the adverse consequences for the American colonies that in 1624 a royal charter was instead granted and the whole crop became a royal monopoly.  Written originally in Early Modern English (here transliterated) it still reads well:

Have you not reason to be ashamed, and to forsake this filthy novelty, so basely grounded, so foolishly received and so grossly mistaken as something good to use?  In your abuse you are sinning against God, harming both your health and your wallet, making yourselves look absurd by this custom, scorned and contemned by the civilized people of any nation.  It is a habit loathsome to the eye, hateful to the nose, harmful to the brain, dangerous to the lungs, and in the black stinking fumes are like the horrible Stygian smoke of the bottomless pit of Hell.

The king’s mention of Stigian is a reference to the goddess Styx (Στύξ) (stýks (literally “Shuddering”)) who in Greek mythology took the form of a river of Elia, Arcadia which surrounded Hades nine times and flowed from a rock into silver-pillared caves.  What the king probably had in mind was the tale that Stygian waters imposed senselessness for a year and a draft of the waters was decreed by Zeus for gods who had perjured themselves.  More positively though it was said of Zeus he also insisted the oaths of the gods be sworn by the water of the Styx.

Mid-century cigarette advertising.  Even in the 1950s the public's suspicion that tobacco was a dangerous product was rising and the industry's advertising switched from the traditional "lifestyle" model to one which relied on endorsements by celebrities and scientists and much quoting of research and statistics, much of which would in the decades to come be wholly debunked.  The tactics and techniques similar to those later adopted by the fossil fuel lobby in their long campaign to discredit the science of human-activity induced climate change. 

Although there were always the fastidious types like James I who found it abhorrent, it wasn’t until late in the twentieth century that in the West governments began to crack down on the industry to the point where in many jurisdictions the stated aim is to eliminate it completely, the most recent innovation being progressively to raise the minimum age at which tobacco products can be purchased which, in theory, means that within decades, nobody will be able to buy them.  Having effected that policy, the heath advocates much have thought there was light at the end of the tunnel, only for vaping to become a thing.  Governments were however always interested in tobacco as a form of revenue and taxing an addictive, lawful product provided for centuries a constant and often gradually increasing source of income and cynics like to note the attitudes seemed only to shift when advances in surgical techniques and drug treatments meant those suffering the consequences of a lifetime of tobacco use began to be kept alive for decades, often at public expense.  Previously, the afflicted had had the decency quickly to drop dead, usually at an age when their usefulness as economic units had either vanished or significantly diminished to the point where, as pensioners, they were a cost to society.  The BBC’s comedy Yes, Prime Minister explored the math & morals in a discussion between the prime-minister and the permanent head of the cabinet office.

Sir Humphrey Appleby: Notwithstanding the fact that your proposal could conceivably encompass certain concomitant benefits of a marginal and peripheral relevance, there is a countervailing consideration of infinitely superior magnitude involving your personal complicity and corroborative malfeasance, with a consequence that the taint and stigma of your former associations and diversions could irredeemably and irretrievably invalidate your position and culminate in public revelations and recriminations of a profoundly embarrassing and ultimately indefensible character.

Prime-minister: Perhaps I might have a précis of that?  It says here, smoking related diseases cost the National Health Service £165 million a year.

Sir Humphrey Appleby: Yes but we've been in to that, it has been shown that if those extra 100,000 people had lived to a ripe old age, it would have cost us even more in pensions and social security than it did in medical treatment.  So, financially speaking it's unquestionably better that they continue to die at their present rate.

Prime-minister: We're talking of 100,000 deaths a year.

Sir Humphrey Appleby: Yes, but cigarette taxes pay for a third of the cost of the National Health Service.  We're saving many more lives than we otherwise could, because of those smokers who voluntary lay down their lives for their friends. Smokers are national benefactors.

Prime-minister: So long as they live.

Sir Humphrey Appleby: A lot of people, eminent people, influential people have argued that such legislation would be a blow against freedom of choice.

Prime-minister: Rubbish. I'm not banning smoking itself. Does every tax rise represent a blow against freedom?

Sir Humphrey Appleby: Well, depends how big the tax rise is.

Prime-minister: Oh, that's fascinating. Does 20p represent a blow against freedom?  25p? 30p? 31? Is something a blow against freedom simply because it can seriously damage your wealth?

Sir Humphrey Appleby: I foresee all sorts of unforeseen problems.

Prime-minister: Such as?

Sir Humphrey Appleby: If I could foresee them, they wouldn't be unforeseen.

Ash

Ash (pronounced ash)

(1) The powdery, nonvolatile products and residue formed when matter is burnt; that which remains after burning; any of certain compounds formed by burning.

(2) In geology, finely pulverized lava thrown out by a volcano in eruption (technically volcanic ash).

(3) In chemistry, the non-aqueous remains of a material subjected to any complete oxidation process.

(4) Human (or animal) remains after cremation and either buried, scattered or stored in a crypt or container (usually styled as an “urn” regardless of style (always in the plural).

(5) Figuratively, mortal remains in general (always in the plural).

(6) Figuratively, the residue of anything (structures, institutions, movements, ideas, hopes etc), especially following disasters or catastrophes.

(7) In arboreal classification, any of the various oleaceous trees of the genus Fraxinus, of the olive family (especially F. excelsior of Europe and Asia or F. americana (white ash) of North America), having opposite, pinnate leaves, winged seeds and purplish flowers in small clusters.

(8) In arboreal classification, any of several trees resembling the ash, such as the mountain ash (and in Australia, any of several trees resembling the ash, especially of the eucalyptus genus.

(9) The tough, straight, close-grained wood of any of these trees, highly valued as timber because of its durability, widely used for the handles of tools (shovels, pick-axes etc) and once the choice material for the frames of many early automobiles.

(10) The largely archaic æsc (the symbols Æ & æ) (ash) from the Old English (the plural æscas).  The digraph æ represents a front vowel approximately like that of the “a” in the Modern English “hat” and the character is used also used to represent this sound in the International Phonetic Alphabet (IPA).

(11) A light silvery grey colour, often with a brownish tinge.

(12) As the ash-blonde hair color, a spectrum expressed in solid and variegated forms which blends or interpolates various classic blondes, silver-greys, and the lighter shades of brown.

(13) The acronym for Action on Smoking & Health, non-governmental organizations (NGO) in eth UK, Ireland & New Zealand, chartered as a charities (though through interaction with government they function sometimes in a way similar to QANGOs).

(14) To removed the burned tobacco from the end of a burning cigar or cigarette (usually by “flicking”, “tapping” or tapping the unburned section on the rim of an ashtray  The used to describe emptying the ask from the bowl of an extinguished pipe is less common.

(15) In agriculture, to cover newly-sown fields of crops with ashes.

Pre 950: From the Middle English asshe & aisshe (powdery remains of fire), from the Old English asce & æsce, from the Proto-West Germanic askā, from the Proto-Germanic askǭ, from the primitive Indo-European hes-.  It was cognate with the Frisian esk, the Dutch asch, the Swedish aska, the Danish & Norwegian aske, the Old Norse & Old High German aska (from which German gained German Asche) and the Gothic azgo (from the unattested Germanic askōn- (though the evolution of the Gothic is murky).  It was akin to the Latin ārēre (to be dry) (from which English ultimately gained arid) and āra (altar), the Oscan aasaí (on the altar), the Tocharian ās- (dry out; to get dry), the Sanskrit ā́sa- (ashes) and the Hittite hassi (on the hearth), from the primitive Indo-European root as- (to burn, glow).  The Spanish and Portuguese ascua (red-hot coal) are Germanic loan-words.  Ash is a noun & verb, ashiness is a noun, ashed is a verb, ashing is a noun & verb, ashen is an adjective & verb and ashless is an adjective; the noun plural is ashes.  The UK dialectal plural axen was from the Middle English axen & axnen, from the Old English axan & asċan (ashes) and was the plural of the Old English axe or æsċe (ash).  Some dictionaries do list it as rare but for (non-historic) purposes it’s archaic.

The various trees gained the common name ash from the Old English æsc, which was related to the primitive Indo-European word for the tree, while the generic name originated in Latin from a primitive Indo-European word for birch.  Both words were also used to mean “spear” & “shaft” in their respective languages because the straight, tough and durable timber was ideal for such purposes.  From the Old High German asc was derived the German Esche, with an altered vowel from the adjectival derivative eschen (which in Middle High German was eschîn.  It was akin to the Latin ornus (wild mountain ash), the Welsh onnen, the Ancient Greek ὀξύα (oxúa) (beech), the Old Armenian հացի (hacʿi), the Russian yáseń, the Polish jesion, the Czech jasan, the Lithuanian úosis, the Armenian hatsi and the Albanian ah (beech), all ultimately from the primitive Indo-European ōs (ash (tree)).  Although the close-grained timber of the ash is tough, it also has outstanding elasticity which allows it to be formed into shapes so was the preferred wood for spear-shafts and later came to be favored by coach-builders, many of the early automobiles also constructed with ash frames.

Forms have been coined as needed (as a portmanteau or with or without the hyphen) including ash-gourd, ash-pan, ashtray, ashcan, ash-pit fly-ash, ash-borer, pearl-ash, pot-ash & soda ash.  Potash (a class of potassium minerals of similar applicability to potassium carbonate and widely used in the production of fertilizers) is one of the most extensively mined minerals in the world.  One inventive use was noted in 1945 when the US military designated their internment camp for suspected Nazi war criminals as “Ashcan”; impressed, the British dubbed their holding facility “Dustbin”.  The ash-bin (receptacle for ashes from a fire and other refuse) seems not to have been recorded until 1847 although such devices would have been in use for centuries.  Similarly, the word ash-tray (reusable receptacle for the the ashes of the tobacco of smokers) first appears only in 1851 although they were doubtlessly among the first companion products after tobacco was introduced to the Western world after the early European exploration of the Americas in the late fifteenth century.  The ash-heap (stack or pile of ashes or other refuse) dates from the 1640s and seems to have been invented by foundry workers, who presumably produced more ash than most, at a time when their processes were mostly wood-fired.  The ash-pit (repository for ashes, especially in the lower part of a furnace) was first recorded in 1797 and reflected the increasing size of furnaces technological progress made possible; it was the “big brother” to the earlier ash-hole, in use since the 1640s, which continued to be used to describe the architecture of smaller installations.  It’s not known if regional variations in pronunciation meant “ash-hole” sometimes cause problems.

Lindsay Lohan imagined as an ash-blonde.

The phrase “ashes to ashes” is from the Church of England’s (Anglican) burial ritual, mentioned first in the Book of Common Prayer (1549) as part of the service's committal: “Forasmuch as it hath pleased Almighty God of his great mercy to take unto himself the soul of our dear brother [or sister] here departed, we therefore commit his body to the ground; earth to earth, ashes to ashes, dust to dust.”  It’s an echo of biblical passage from Genesis 3:19: “In the sweat of thy face shalt thou eat bread, till thou return unto the ground; for out of it wast thou taken: for dust thou art, and unto dust shalt thou return.”  Over time, “ashes to ashes” transcended its religious origin and has come to be used to allude to the cyclical nature of life and the inevitability of death.  Long pre-dating Christianity, ashes, as a reminder of finality, had been an ancient symbol of grief or repentance, their presence a part of pagan rituals and the early Church picked this up, the tradition beginning when Pope Gregory I (circa 540–604; usually styled Saint Gregory the Great, pope 590-604) sprinkled ashes on the heads of penitents on the first day of Lent although it wasn’t formalized in the ecclesiastical calendar until the fourteenth century, “ashes” having come to mean “the mortal remains of a person” by at least the late thirteenth century and alluded to the ancient custom of cremation.  The use to refer to the finely pulverized lava ejected from volcanoes dates from the 1660s.

Craftspersons (and some these days are other than male) in the Morgan factory at Malvern Link, Worcestershire in the UK, fashioning & fabricating ash frames (left) and 1973 Morgan +8 (right).

With only detail changes, the appearance of the roadsters (and the underlying ash frame, the patterns for which haven’t changed since 1937) in 2023 has little changed since the 1950s and the ancestry of the machines from the 1930s is obvious, the similarities out-numbering the differences.  It’s a persistent myth that under the skin, the Morgan’s platform is made entirely of wood but the truth is the chassis has always been rendered in steel & aluminum onto which is mounted the ash frame, to which the aluminum external panels are attached.  Each roadster takes three weeks to complete.

The “Ashes obituary”, 1882.

The Ashes is the (usually biannual) test cricket series conducted between Australia and England (who toured as the MCC (Marylebone Cricket Club) until 1970).  The term “The Ashes” dates from a satirical obituary published in a UK newspaper in 1882, the day after Australia recorded its first test victory on English soil.  The “obituary” noted the death of English cricket and that “the body will be cremated and the ashes taken to Australia”.  The idea caught on and as a prelude to the MCC’s next tour of Australia in 1882–1883, the press frequently mentioned the importance of regaining “those ashes”.  This the MCC’s captain vowed to do and after taking an unassailable 2-0 lead in the three-match series the job was done and some ladies presented him with a small urn (of unknown provenance although it may have been used for scent) said to contain the ashes of a wooden bail, humorously referred to as “the ashes of Australian cricket”.  Although it took some years before the contest between the teams was institutionalized as “the Ashes” since the 1920s that’s how they’ve been known.

Former England captain Mike Brearley (b 1942) with the Ashes urn, 1977.

The actual “ashes”, the original urn which has rarely left the MCC Museum at Lord's Cricket Ground in London since being presented to the club in 1927, is tiny, just over four inches (105 mm) high which is remarkable for a trophy which is of such significance to both nations.  It’s something like the sense of English understatement expressed when one compares No 10 Downing Street to something like the Élysée Palace which isn’t a wholly fair juxtaposition but they are, in a sense, comparable national symbols.  Certainly, the modest Ashes urn (originally a mass-produced, terracotta item little different from the thousands sold at the time in seaside souvenir shops) has about it noting of the grandeur of something like the America’s Cup (known as the Auld Mug; 1.1m (43 inches) high and weighing in at a hefty 14 kg odd (30+ lb) or any number of trophies in sports like rugby, football, tennis et al.  As a consolation for the original remaining locked up the MCC, in recent series, larger trophies with designs which acknowledge the little urn are now awarded to the victorious team.

Sir Lewis Hamilton contemplating a "plastic" trophy, Silverstone, 2014.

So trophies don’t have to be imposingly large or obviously expensive to be sought after as long as they’re vested with an appropriate history.  However, there can be some expectation of bling for those won by those contesting one-off events of some significance and Formula One driver Sir Lewis Hamilton (b 1985), prompted apparently by being awarded a “plastic” trophy after winning the 2014 British Grand Prix at Silverstone, later suggested it looked like it might be worth about £10, rather less than the traditional RAC (Royal Automobile Club) Gold Cup (he was subsequently presented with the cup at a press conference).  Warming to the topic though, Sir Lewis said he’d noted an obvious decline in the quality of the trophies awarded to Grand Prix winners and that he’d brought the matter to the attention of the then head of the F1 Bernie Ecclestone (b 1930).  It’s estimated the Ashes urn in 1882 would have been purchased for less than whatever was the equivalent then of £10 in 2014 so history and aura can be worth more than bling.

Lindsay Lohan with some trophies.  Sir Lewis might reflect things could have been worse.

Blip

Blip (pronounced blip)

(1) A spot of light on a radar screen indicating the position of a plane, submarine, or other object (also as pip); any similar use on other electronic equipment such as an oscilloscope.

(2) By adoption from the use in radar (and applied very loosely), any small spot of light on a display screen.

(3) In any tracked metric (typically revenue, sales etc), a brief and usually unexpected.

(4) In general use, an aberration, something unexpected and (usually) fleeting (often in the expression “blip on the radar”).

(5) In electronic transmissions (audible signals), a pip or bleep (also both onomatopoeic of short, single-pitch sounds).

(6) By extension, any low level, repetitive sound (rare).

(7) In the slang of software developers, a minor bug or glitch (retrospectively dubbed blips if promptly fixed (or re-labeled as “a feature”)).

(8) A specific data object (individual message or document) in the now defunct Google Wave software framework.

(9) In informal use, to move or proceed in short, irregular movements.

(10) In automotive use, briefly to apply the throttle when downshifting, to permit smoother gear-changing (the origin in the days of pre-synchromesh gearboxes, especially when straight-cut gears were used) and still used in competition to optimize performance but most instances by drivers of road cars are mere affectations (used as noun & verb).

(11) In informal use, abruptly to change a state (light to dark; on to off etc), sometimes implying motion.

(12) In broadcast media (and sometimes used on-line), to replace offensive or controversial words with a tone which renders them inaudible (a synonym of “bleep”, both words used in this contexts as nouns (a bleep) and verbs (to bleep out).  In live radio & TV, a junior producer or assistant was usually the designated “blipper” or “bleeper”.

1894: An onomatopoeic creation of sound symbolism, the speculation being it may have been based on the notion of “blink” (suggesting brevity) with the -p added to bli- as symbolic of an abrupt end, the original idea to capture the experience of a “popping sound”.  The use describing the sight and sound generated by radar equipment was first documented in 1945 but may have been in use earlier, the public dissemination of information about the technology restricted until the end of World War II (1939-1945).  The verbs (blipped & blipping) came into use in 1924 & 1925 respectively while the first documented use of the noun blipper dates from 1966 although “bleeper” appeared some fifteen year earlier and the role was acknowledge as early as the 1930s.  Blip is a noun & verb, blipped & blipping are verbs and blippy, blippier & blippiest are adjectives; the noun plural is blips.

The blipster

One unrelated modern portmanteau noun was blipster, the construct a blend of b(lack) + (h)ipster, used to refer to African-Americans (and presumably certain other peoples of color (PoC)) who have adopted the visual clues of hipster culture.  Whether the numbers of blipsters represent the sort of critical mass usually associated with the recognition of sub-cultures isn’t clear but as in medicine where a novel condition does not need to be widely distributed (something suffered even by a single patient can be defined and named as a syndrome), the coining of blipster could have been inspired by seeing just one individual who conformed to being (1) African American and (2) appearing in some ways to conform to the accepted parameters of hipsterism.  Labeling theory contains reservations about this approach but for etymologists it’s fine although there is always the risk of a gaboso (generalized observation based on single observation).  Predictably, there is debate about what constitutes authentic blipsterism because there are objections by some activists to PoCs either emulating sub-cultures identified as “white” or taking self-defining interest in aspects of that culture (such as those associated with hipsterism).  What seems to be acceptable is a stylistic fusion as long as the fashions are uniquely identifiable as linkable with traditional (ie modern, urban) African-American culture and the cultural content includes only black poets, hip-hop artists etc.

The Blipvert

The construct of blipvert (also historically blip-vert) was blip + vert.  Vert in this context was a clipping of advertisement (from the Middle French advertissement (statement calling attention)), the construct being advertise +‎ -ment.  The -ment suffix was from the Middle English -ment, from the Late Latin -amentum, from -mentum which came via Old French -ment.  It was used to form nouns from verbs, the nouns having the sense of "the action or result of what is denoted by the verb".  The suffix is most often attached to the stem without change, except when the stem ends in -dge, where the -e is sometimes dropped (abridgment, acknowledgment, judgment, lodgment et al), with the forms without -e preferred in American English.  The most widely known example of the spelling variation is probably judgment vs judgement.  In modern use, judgement is said to be a "free variation" word where either spelling is considered acceptable as long as use is consistent.  Like enquiry vs inquiry, this can be a handy where a convention of use can be structured to impart great clarity: judgment used when referring to judicial rulings and judgement for all other purposes although the approach is not without disadvantage given one might write of the judgement a judge exercised before delivering their judgment.  To those not aware of the convention, it could look just like a typo.

As both word and abbreviation “vert” has a number of historic meanings.  One form was from the Middle English vert, from Old French vert, from Vulgar Latin virdis (green; young, fresh, lively, youthful) (syncopated from Classical Latin viridis)  In now archaic use it meant (1) green undergrowth or other vegetation growing in a forest, as a potential cover for deer and (2) in feudal law a right granted to fell trees or cut shrubs in a forest.  The surviving use is in heraldry where it describes a shade of green, represented in engraving by diagonal parallel lines 45 degrees counter-clockwise.  As an abbreviation, it's used of vertebrate, vertex & vertical and as a clipping of convertible, used almost exclusively by members of the Chevrolet Corvette cult in the alliterative phrase "Vette vert", a double clipping from (Cor)vette (con)vert(ible).

Vette vert: 1967 Chevrolet Corvette L88 convertible which sold at auction in 2013 at Mecum Dallas for US$3,424,000, a bit short of the L88 coupé which the next year realized US$3,850,000 at Barrett-Jackson Scottsdale; that remains the record price paid for a Corvette at auction.  The L88 used a 427 cubic inch (7.0 litre) V8 with a single four barrel carburetor, tuned to produce between 540-560 (gross) horsepower although for official purposes it was rated at 430, slightly less than the advertised output of the L71 427 which, with three two barrel carburettors was the most powerful version recommended for “street” use.  The L88 was essentially a race-ready power-plant, civilized only to the extent cars which used it could be registered for road use but, demanding high-octane fuel available only in a limited number of locations and not offered with creature comforts like air-conditioning, it really was meant only for race tracks or drag strips.  For technical reasons, L71 buyers couldn’t order air-conditioning either but were at least allowed to have a radio, something the noise generated by the L88 would anyway have rendered mostly redundant.

When humans emulated CGI: Max Headroom, 1986, background by Amiga 1000.

A blipvert is a very brief advertisement (a duration of one second or less now the accepted definition although originally they could three times as long).  The concept first attracted widespread attention in the 1980s when it was an element in the popular television show Max Headroom, a production interesting for a number of reasons as well as introducing “blipvert” to a wide audience.  In Max Headroom, blipverts were understood as high-intensity television commercials which differed from the familiar form in that instead of being 20, 30 or 60 seconds long, they lasted but three, the line being they were a cynical device to discourage viewers from switching channels (“channel surfing” not then a term in general use).  The character Max Headroom (actually an actor made up to emulate something rendered with CGI (computer generated imagery)) was said to be pure software which had attained (or retained from the downloaded “copy” of the mind taken from a man killed after running into a “Max Headroom” warning sign in a car park) some form of consciousness and had decided to remain active within the television station’s computer network.  In this, the TV show followed a popular trope from science fiction, one which now underpins many of the warnings (not all by conspiracy theorists) about the implications of AI (artificial intelligence).  Although a creation of prosthetics rather than anything digital, the technique was made convincing by using a background generated on an Amiga 1000 (1985), a modest machine by today’s standards but a revelation at the time because not only was the graphics handling much better than on many more expensive workstations but even by 1990, despite what IBM and Microsoft were telling us, running multi-tasking software was a better experience on any Amiga than trying it on a PS/2 running OS/2.

On television, the stand-alone blipvert never became a mainstream advertising form because (1) it was difficult, (2) as devices to stimulate demand in most cases they appeared not to work and (3) the networks anyway discouraged it but the idea was immensely influential as an element in longer advertisements and found another home in the emerging genre of the music video, the technique perfected by the early 1990s; it was these uses which saw the accepted duration reduced from three seconds to one.  To the MTV generation (and their descendents on YouTube and TikTok), three seconds became a long time and prolonged exposure to the technique presumably improved the ability of those viewers to interpret such messages although that may have been as the cost of reducing the attention span.  Both those propositions are substantially unproven although it does seem clear the “video content generations” do have a greater ability to decode and interpret imagery which is separate for any explanatory text.  That is of course stating the obvious; someone who reads much tends to become better at interpreting words than those who read little.  Still, the blipvert has survived, the advertising industry finding them especially effective if used as a “trigger” to reference a memory created by something earlier presented in some form and those who find them distasteful because they’re so often loud and brash just don’t get it; that’s the best way they’re effective.

Alex (Malcolm McDowell (b 1943)) being re-sensitised (blipvert by blipvert) in Stanley Kubrick's (1928-1999) file adaptation of A Clockwork Orange (1971).

The concept of the blipvert is sometimes attributed to US science fiction (SF) writer Joe Haldeman (b 1943) who described something close to the technique in his novel Mindbridge (1976) and it’s clearly (albeit in longer form) used in the deprogramming sessions in Anthony Burgess’s A Clockwork Orange (1962) but use predates both books.  In 1948, encouraged by their success in countering the Partito Comunista d'Italia (PCd'I; the Communist Party of Italy) in elections in the new Italian republic (the success achieved with a mix of bribery, propaganda, disinformation and some of the other tricks of electoral interference to which US politicians now so object when aimed at US polls), the newly formed US Central Intelligence Agency (CIA) turned their attentions to France where the perception of threat was even greater because the infiltration of the press, trade unions, universities, the military and many other organs of state was rife.  The US was well-placed to run effective propaganda campaigns because, uniquely in devastated, impoverished Europe, it could distribute the cubic money required to buy advertising space & airtime, employ cooperative journalists, trade union leaders & professors and even supply scarce commodities like newsprint and ink.  To try to avoid accusations of anything nefarious (and such suggestions were loud, frequent and often not without foundation) much of the activity was conducted as part of Marshall Plan Aid, the post-war recovery scheme with which the US revived post-war European economies with an injection of (what would in 2024 US$ terms) be something like US$182 billion.  As well as extensively publicizing the benefits of non-communist life compared with the lot of those behind the iron curtain, the CIA published books and other pieces by defectors from the Soviet Union.  One novelty of what quickly became an Anglo-American psychological operation (the British Political Warfare Executive (PWE) having honed successful techniques during wartime) was the use of 2-3 second blipverts spliced into film material supplied under the Marshall Plan.  The British were well aware the French were especially protective of what appeared in cinemas and would react unfavourably to blatant propaganda while they might treat something similar in print with little more than a superior, cynical smile.

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

The blipvert is sometimes grouped with subliminal advertising and that’s convenient but they’re different both in practice and definitionally and the rule of thumb can be expressed as (1) if it can (briefly) be seen it’s a blipvert and (2) if it can’t be seen it’s subliminal.  No doubt media studies academics (of which there seem now to be many) could punch holes in that and cite a dozen or more exceptions but as a definition it at least hints in the right direction.  What subliminal advertising involves is the presentation of understandable information (which can be images, sound or text) at a level below the conscious awareness of the viewer, the idea being (unlike the confrontational blipvert) to bypass conscious perception.  The extent to which subliminal messaging is an effective way to influence consumer behaviour is debated (as is the notion of whether it’s manipulative and unethical) but the continued use of the technique in political campaigns does suggest that in that specialized field of consumer behaviour, there must be many convinced of the efficacy.  Certainly it appears to work although the less subtle forms are quickly deconstructed and critiqued, such as the sudden adoption in sports, almost as soon as tobacco advertising was banned, of color schemes triggering memories of cigarette packets.

A Marlboro Man lights up.  The "Marlboro 100s" in the gold & white pack were so-named because each stick was 100 mm (4 inch) long.

After some years of prevarication, in 2005 the European Union (EU) banned tobacco advertising “in the print media, on radio and over the internet” at the same prohibiting “tobacco sponsorship of cross-border cultural and sporting events”.  Making unlawful the promotion of a known carcinogen responsible over a lifetime of use for shortening lifespan (on average) by just under a decade sounds now uncontroversial but at the time it had been bitterly contested by industry.  Of interest to some was that despite the introduction of the laws being known for some two years, only couple of months earlier, Ferrari had signed a fifteen year, billion dollar sponsorship deal with Philip Morris, best known for their Marlboro cigarette and “Marlboro Man” advertising campaign which featured a variety of men photographed in outdoor settings, five of whom ultimately died of smoking-related diseases.

Variations on a theme of red & white.  Ferrari Formula One cars: F2007 (2007) in Marlboro livery (left), F10 (2010) with "bar code" (centre) and F14 (2014) in post bar-code scheme.

Ferrari’s lawyers took their fine-toothed legal combs to the problem and came up with a way to outsmart the eurocrats.  The Formula One (F1) cars Scuderia Ferrari ran began to appear in what had become the traditional red & white livery (the same combination used on Marlboro’s signature packets) but in the space where once had been displayed the Marlboro logo, there was instead a stylized “bar code”.  In response to a number of accusations (including many by those in the medical community) that the team was guilty of “backdoor advertising” of cigarettes, in 2008 a statement on the company website said it was “baffled”:

"Today and in recent weeks, articles have been published relating to the partnership contract between Scuderia Ferrari and Philip Morris International, questioning its legality.  These reports are based on two suppositions: that part of the graphics featured on the Formula 1 cars are reminiscent of the Marlboro logo and even that the red colour which is a traditional feature of our cars is a form of tobacco publicity.  Neither of these arguments have any scientific basis, as they rely on some alleged studies which have never been published in academic journals. But more importantly, they do not correspond to the truth.  "The so-called barcode is an integral part of the livery of the car and of all images coordinated by the Scuderia, as can be seen from the fact it is modified every year and, occasionally even during the season. Furthermore, if it was a case of advertising branding, Philip Morris would have to own a legal copyright on it.  "The partnership between Ferrari and Philip Morris is now only exploited in certain initiatives, such as factory visits, meetings with the drivers, merchandising products, all carried out fully within the laws of the various countries where these activities take place. There has been no logo or branding on the race cars since 2007, even in countries where local laws would still have permitted it.  The premise that simply looking at a red Ferrari can be a more effective means of publicity than a cigarette advertisement seems incredible: how should one assess the choice made by other Formula 1 teams to race a car with a predominantly red livery or to link the image of a driver to a sports car of the same colour? Maybe these companies also want to advertise smoking!  It should be pointed out that red has been the recognised colour for Italian racing cars since the very beginning of motor sport, at the start of the twentieth century: if there is an immediate association to be made, it is with our company rather than with our partner.”

When red & white was just the way Scuderia Ferrari painted their race cars: The lovely, delicate lines of the 1961 Ferrari Typo 156 (“sharknose”), built for Formula One's “voiturette” (1.5 litre) era (1961-1965), Richie Ginther (1930–1989), XXIII Grosser Preis von Deutschland (German Grand Prix), Nürburgring Nordschleife, August 1961.

The suggestion was of course that this was subliminal marketing (actually unlawful in the EU since the late 1950s) the mechanics being that Ferrari knew this would attract controversy and the story was that at speed, when the bar code was blurred, it resembled the Marlboro logo; racing cars do go fast but no evidence was ever produced to demonstrate the phenomenon happened in real world conditions, either when viewed at the tracks or in televised coverage.  It was possible using software to create a blurred version of the shape and there was a vague resemblance to the logo but that wasn’t the point, as a piece of subliminal marketing it worked because viewers had been told the bar code would in certain circumstances transform into a logo and even though it never did, the job was done because Marlboro was on the mind of many and doubtlessly more often than ever during the years when the logo actually appeared.  So, job done and done well, midway in the 2010 season, Ferrari dropped the “bar code”, issuing a press release: “By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations.”

Absinthe or Absinth

Absinthe or Absinth (pronounced ab-sinth)

(1) A green, aromatic liqueur (alcohol content 45-74%), made with wormwood and other herbs, it has a bitter, liquorice flavour; has from time-to-time been banned in many Western countries.  Technically, because of the high wormwood content, it’s a gin.  The colloquial name was green fairy.

(2) An alternative name for the herb Artemisia absinthium (grande wormwood); essence of wormwood which correctly should be spelled only absinth).

(3) Bitterness; sorrow (archaic except for poetic use).

(4) A shade (a spectrum from yellow-green to a quite bright hue),labeled on color charts as “absinthe green”.

(5) A rare alternative name for the sagebrush (US).

1350-1470: From the French absinthe (essence of wormwood (short for extrait d'absinthe)), from the Latin absinthium (wormwood and a doublet of absinthium), from the Ancient Greek ἀψίνθιον (apsínthion) (wormwood) of uncertain origin although its speculated the source may be a Persian root (spand or aspand, or the variant esfand) which meant Peganum harmala, also called Syrian Rue which, while not actually a variety of rue, is another famously bitter herb.  The alternative etymology is that the genus was named after Queen Artemisia, the wife and sister of Mausolus, ruler of Caria 377–353.  When Mausolus died, he was buried in the Mausoleum at Halicarnassus, one of the seven wonders of the ancient world, and traces of the ruins can still be seen at Bodrum in modern-day Turkey.  In the Hellenic myths, Ἄρτεμις (Artemis) was  goddess of the hunt, and protector of the forest and children; her equivalent in Roman mythology was Diana.  Absinthe & absinthism are nouns and absinthic is an adjective; the noun plural is absinthes.

The highly alcoholic, anise-flavored liquor originally made from grande wormwood, anise, and other herbs was first distilled in 1842, lending its name to the yellow-green color which became commercially available in the late 1800s.  The early spelling was absinth (which survived longer than absynthe and absenta) and although extinct in English use, absinth is the spelling variant most commonly applied to varieties of the spirit produced in Central and Eastern Europe and is specifically associated with Bohemian-style absinthes.  The wormwood (Artemisia absinthium) plant itself has long been figurative of "bitter" sorrow and was known in English as absinth in English from circa 1500; the earlier tradition, drawn from the Old English, used the word in the Latin form.  The drink first gained popularity in Europe after being consumed in some abundance by French soldiers in Algiers.  In North Africa, there was a long fascination with absinthe, historians noting it had been associated with “magical properties” as far back as ancient Egypt.

Before being outlawed in many Western countries in the early twentieth century, it was known colloquially as the green fairy, a “green muse” who would visit to liberate the visions of poets and artists.  The health authorities fretted over the alleged hallucinogenic qualities and, after a bit of a moral panic, imposed a ban.  Historians of such things suspect the spirit probably generally didn't induce hallucinations to anywhere near the extent of the legends of the era suggest and that its reputation was probably gained from excessive consumption of mixes with unusually high concentrations of wormwood being sold, the regulation of the content of strong drink paying little attention to anything except the taxable component (alcohol).  However, absinthe is again available in Australia; a 750 ml (25 oz) bottle of Vedrenne Elie Arnaud Denoix Mythe including a drip-spoon (sugar cubes not included) is available at Aus$100.00.

Death in the afternoon

Death in the Afternoon, also called The Hemingway or Hemingway Champagne, is a mix of absinthe and Champagne, invented by Ernest Hemingway (1899-1961) himself.  The concoction shares its name with a novel from his “bullfighting, bull-slinging, & bullshit” period (Death in the Afternoon (1932)), the recipe published in a 1935 anthology of cocktails with contributions from noted authors. 

(1) Pour one jigger of absinthe into a Champagne glass.

(2) Add iced Champagne until it attains the proper opalescent milkiness.

(3) Drink three to five of these, slowly.

Traditional French Method

(1) Pour a shot (1oz/30ml) of absinthe into a tall, wide rimmed glass.

(2) Rest specially slotted absinthe spoon across top of the glass.

(3) Place a sugar cube atop absinthe spoon.

(4) Slowly drizzle ice-cold water over sugar cube so water is evenly displaced into absinthe until drink is diluted to a ratio between 3:1 and 5:1.

(5) Stir gently and enjoy.

Bohemian Method

(1) Pour a shot (1oz/30ml) of absinthe into a tall, wide rimmed glass.

(2) Put lump of sugar on a spoon and dip it in the absinthe until cube is saturated.

(3) Hold spoon over glass and set the cube alight; it will bubble and caramelize.

(4) When flame has died down, stir sugar into absinthe.

(5) Add iced-water until drink is diluted to a ratio between 3:1 and 5:1.

(6) Stir gently and enjoy.

French purists disapprove of these Bohemian ways, claiming the caramelizing of the sugar impairs the true flavor of absinthe.

Ernest Hemingway wasn’t the only one fond of the green fairy.  Oscar Wilde (1854–1900) is claimed to have said “After the first glass of absinthe you see things as you wish they were. After the second you see them as they are not. Finally you see things as they really are, and that is the most horrible thing in the world.”  He applied his empirical research into the spirit’s psychoactive and degenerative properties in The Picture of Dorian Gray (1890-1891) in which the eponymous protagonist takes those staples of decadent Victorian hedonism, opium and absinthe, in seedy places among London's Docklands.

The French poet Paul Verlaine (1844–1896) was famously fond of absinthe, his lust for the spirit shared with his lover and fellow poet Arthur Rimbaud (1854-1891), the pair having a drunken tiff during which Rimbaud was shot, sustaining a minor wound.  After that, Verlaine’s alcoholism worsened and he died in poverty, on his deathbed damning as “the green witch” which governments should ban.  Rimbaud may have been more open-minded, one of his works containing the line: “Wise pilgrims, let us reach / The Absinthe with its green pillars.”  Shortly after being shot, he renounced poetry, briefly serving in the military before deserting to take up a life in commerce.

Le Buveur d'absinthe (The Absinthe Drinker (1859)) by Édouard Manet (1832-1883).

The first major painting by the French painter Édouard Manet was Le Buveur d'absinthe, a study of an alcoholic rag-picker who frequented the area around the Louvre.  The work caused a stir in polite society because of its seedy realism and the concern at the time about the corrosive effects of absinthe among Parisian bohemians and although there’s nothing to prove Manet was even an occasional drinker of the stuff, he did among some gain the reputation on the basis of "guilt by association".  Very few in the art establishment liked the painting and even Manet would later admit the earliest version of the work contained technical flaws but it was the content which so offended and there was something of the "shock of the new" in that it was one of the first depictions of Absinth drinking in representational art.  Manet submitted Le Buveur d'absinthe for inclusion in the Paris Salon in 1859 and almost unanimously the selection committee voted "non".  The establishment may not have wanted moral  degeneracy hanging in their galleries but the avant garde wanted little but and Manet's painting was among the first admitted to the Salon des Refusés (literally "exhibition of rejects") in 1863.  

A Le Buveur d'absinthe (The Absinthe Drinker) (1901) by Pablo Picasso (1881-1973).

A Le Buveur d'absinthe would be also be painted by Pablo Picasso, competed in the autumn of 1901, just as his “blue period” was beginning.  Although nowhere near as monochromatic as later blue period works such as Femme aux Bras Croisés (Woman with Folded Arms (1901-1902)) or La Vie (Life (1903)), the work is an early example of the themes associated with this phase, melancholy, alienation & desolation.  The blue period began after Picasso became depressed over the suicide of a close friend and for some years he would explore aspects of human misery.  For someone who looks this unhappy absinthe might be a good choice but it disn't suit everyone.  The French symbolist writer Alfred Jarry (1873-1907) was renowned for his particularly erratic and eccentric behavior, often indulged in while drinking in Paris’s absinthe cafes and it’s said, with his face painted green, he once rode his bicycle through a village to celebrate the joy of the spirit.  He died of consumption, the severity of his condition aggravated by drug and alcohol use.

Absente Absinthe Refined.

Vincent Van Gogh (1853–1890) was known to drink absinthe, not anything unusual at the time and while he suffered from what would now be called “mental health issues” (then it was simply “went mad”), what part the drink played in his breakdown isn’t known although in letters to friends, he did note the effect it had on his work.  The mere connection however was enough for Crillon Importers to collaborate with Absente to produce the Van Gogh themed packaging for Absente Absinthe Refined when in 1999 it was the first brand to offer the green fairy in the US since it was banned in 1912.  Absente made much of its spirit being “authentic” by which they meant it was distilled from wormwood and therefore contained thujone, the fabled and allegedly psychoactive substance naturally present in the herb and the reason for the original ban although cautiously, when permitting sales in 1999, the Bureau of Alcohol, Tobacco, Firearms & Explosives limited the thujone content to 10 milligrams per liter.

Lindsay Lohan in absinthe green, 2019.

Once one of France’s most famous poets and essayists, Charles Baudelaire (1821-1867) was probably no more fond of absinthe than any other strong drink but he certainly didn’t avoid the green fairy, even writing the poem Enivrez-vous (Get drunk) in which its mentioned.  For years he drank heavily and used a variety of opioids before suffering a massive stroke in 1866, lingering in a semi-paralysis for almost a year before dropping dead.