Pasha (pronounced pah-shuh,
pash-uh, puh-shah or pur-shaw)
(1) In
historic use, a high rank in the Ottoman political and military system, granted
usually to provincial governor or other high officials and later most
associated with the modern Egyptian kingdom; it should be placed after a name
when used as a title, a convention often not followed in the English-speaking
world.
(2) A
transliteration of the Russian or Ukrainian male given name diminutive Па́ша
(Páša).
(3) A
surname variously of Islamic and Anglo-French origin (ultimately from the
Latin).
(4) In
casual use, anyone in authority (used also pejoratively against those asserting
authority without any basis); the use seems to have begun in India under the
Raj.
(5) As the
“two-tailed pasha” (Charaxes jasius), a butterfly in the family Nymphalidae.
1640–1650:
From the Turkish pasa (also as basha), from bash (head, chief), (there being in Turkish no clear distinction
between “b” & “p”), from the Old Persian pati- (maste), built from the primitive
Indo-European root poti- (powerful;
lord) + the root of shah (and thus
related to czar, tzar, csar, king
& kaisar). The related English bashaw (as an Englishing
of pasha) existed as early as the 1530s. Pasha’s use as an Islamic surname is most
prevalent on Indian subcontinent but exists also in other places, most often
those nations once part of the old Ottoman Empire (circa 1300-1922) ) including
Albania, Republic of Türkiye and the Slavic region. As a surname of English origin, Pasha was a variant
of Pasher, an Anglicized form from the
French Perchard, a suffixed form of
Old French perche (pole), from the Latin
pertica (pole, long staff, measuring
rod, unit of measure), from the Proto-Italic perth & pertikā (related
also to the Oscan perek (pole) and
possibly the Umbrian perkaf (rod). The ultimate source of the Latin form is
uncertain. It may be connected with the
primitive Indo-European pert- (pole, sprout), the Ancient Greek πτόρθος
(ptórthos) (sprout), the Sanskrit कपृथ् (kapṛth) (penis) although more than one etymologist
has dismissed any notion of extra-Italic links.
Pasha, pashaship & pashadom are nouns and pashalike is an adjective;
the noun plural is pashas. The
adjectives pashaish & pashaesque are non-standard but tempting.

Fakhri Pasha (Ömer Fahrettin Türkkan (1868–1948), Defender of Medina, 1916-1919).
In The Struggle for Survival, 1940–1965
(1966) (extracts from the diary of Lord Moran (Charles Wilson, 1882-1977,
personal physician to Winston Churchill (1875-1965; UK prime-minister 1940-1945
& 1951-1955)), there’s an entry in which, speaking of her husband, Clementine
Churchill (1885–1977) told the doctor: “Winston is a Pasha. If he cannot clap his hands for servant he
calls for Walter as he enters the house. If it were left to him, he'd have the nurses
for the rest of his life ... He is never so happy, Charles, as he is when one
of the nurses is doing something for him, while Walter puts on his socks.” In his busy youth, Churchill has served as a subaltern
in the British Army’s 4th Queen's Own Hussars, spending some two years in India
under the Raj; he would have been a natural pasha.
Debut
of 928 & the pasha: Ferdinand "Ferry" Porsche (1909–1998) with
the Porsche 928 displayed at the Geneva Auto Salon, 17 March, 1977.
The car (pre-production chassis 928 810 0030)
was finished in the Guards Red which in the next decade would become so emblematic
of the brand and this was not only the first time the pasha trim was seen in
public but also the first appearance of the “phone-dial” wheels. Although the factory seems never to have published a breakdown of the production statistics, impressionistically, the pasha appeared more often in the modernist 924 & 928 than the 911 with its ancestry dating from the first Porsches designed in the 1940s.
The “Pasha” flannel fabric was until 1984
available as an interior trim option for the 911 (1964-1989), 924 (1976-1988)
& 928 (1977-1995) in four color combinations: black & white, black &
blue, blue & beige and brown & beige.
Although not unknown in architecture, the brown & beige combination
is unusual in fashion and it's doubtful the kit once donned by New Zealand’s
ODI (one day international) cricket teams was influenced by the seats of pasha-trimmed Porsches; if so, that was one of the few supporting gestures.

1979
Porsche 930 with black & white pasha inserts over leather (to sample)
(left) and 1980 Porsche 928S with brown & beige pasha inserts over brown
leather.
It was
known informally also as the Schachbrett (checkerboard) but it differed from
the classic interpretation of that style because the objects with which the
pattern was built were irregular in size, shape and placement. Technically, although not usually listed as a
velvet or velour, the pasha used a similar method of construction in that it
was a “pile fabric”, made by weaving together two thicknesses of fine cord and
then cutting them apart to create a soft, plush surface, rendering a smooth finish, the signature sheen generated by the fibres reflect light. It was during its run on the option list rarely ordered and
in the Porsche communities (there are many factions) it seems still a polarizing
product but while “hate it” crowd deplore the look, to the “love it” crowd it
has a retro charm and is thought in the tradition of Pepita (or shepherd’s check),
Porsche’s unique take on houndstooth.

There are
tales about how Porsche’s pasha gained the name including the opulent and
visually striking appearance evoking something of the luxury and flamboyance
associated the best-known of the Ottoman-era pashas, much publicized in the West
for their extravagant ways. There seems no basis
for this and anyway, to now confess such an origin would see Porsche damned for
cultural appropriation and at least covert racism. It may not be a “cancellation” offence but is
trouble best avoided. Also discounted is
any link with lepidopterology for although the “two-tailed pasha” (Charaxes
jasius, a butterfly in the family Nymphalidae) is colourful, the patterns on
the wings are not in a checkerboard. Most
fanciful is that during the 1970s (dubbed to this day “the decade style forgot”
although that does seem unfair to the 1980s), in the Porsche design office was
one chap who was a “sharp dresser” and one day he arrived looking especially
swish, his ensemble highlighted by a check patterned Op Art (optical art, an artistic style with the intent of imparting the impression of movement, hidden images, flashing & vibrating patterns or swelling & warping) scarf. The look came to the attention of those
responsible for the interiors for the upcoming 928 and the rest is
history... or perhaps not. More convincing is the suggestion it was an
allusion to the company’s success in motorsport, a chequered (checkered) flag
waved as the cars in motorsport cross the finish-line, signifying victory in an
event. What the pasha’s bold, irregular
checkerboard did was, in the Bauhaus twist, create the optical illusion of movement.

Publicity shot for Porsche 911 Spirit 70, released as a 2026 model.
When on the
option list, the Pasha fabric was never a big seller but, being so distinctive,
memories of it have never faded and it transcended its lack of popularity to
become what is now known as “iconic”. Originally,
the use of “iconic” was limited to the small objects of religious significance
(most associated with the imagery in Eastern Orthodox Christianity where the
concept didn’t always find favour, the original iconoclasts being literally
those destroyed icons) and later co-opted for analogous (often secular) use in
art history. It was in the 1960s,
perhaps influenced by the depictions in pop-art (many of which were icon-like)
of pop culture figures such as Marilyn Monroe (1926–1962) that there meaning
shifted to apply to those highly influential, recognizable, or emblematic in some
aspect of what was being discussed, be that a look, brand, cultural phenomenon
or whatever. In that sense, Porsche over
the years has been associated with a few “iconic” objects including certain
wheels, rear spoilers and entire vehicles such as the 911 or 917. Even before the internet reached critical
mass and accelerated the trend, the word was in the 1980s & 1990s a common
form but in the twenty-first century such was the overuse the value was
diminished and its now not uncommon for it to have to be used with modifiers (genuinely
iconic, truly iconic etc). So, the path
has been from sacred to symbolic to cultural to viral to clichéd, and by the
2020s, were something to be described as “totally
iconic”, there was a fair chance it would within a week be forgotten.

2026 Porsche 911 Spirit 70. The Pasha fabric is standard on the door panels and seat cushions but optional for the seat squabs and dashboard (left). The Pascha-Teppich (Pasha mat) in the frunk is included (right).
Porsche however seems
assured the Pasha fabric is part of the company’s iconography and in April 2025
announced the look would be reprised for the 911’s latest Heritage Edition model. Dubbed the 911 Spirit 70, the name is an
allusion to the “company’s
design philosophy of the seventies” and that may be something worth
recalling for during that “difficult decade”, not only did some of Porsche’s
most memorable models emerge but most than most manufacturers of the time, they
handled the troubles with some aplomb. Production
of the Spirit 70 will be limited to 1,500 units, all in Olive Neo (a bespoke and (in the right light) untypically vibrant olive) with retro-inspired livery and trimmed in the revived Pasha
fabric upholstery (although use on the seat squabs and dashboard is
optional). Mechanically, the car is
based on the Carrera GTS Cabriolet, availability of which has spanned a few of
the 911’s generations and for those who don’t like the graphics, they’re a
delete option.

Although made
with "pasha" fabric, this is not a “pasha-style” dress. Some purists deny there’s such a
thing and what people use the term to describe is correctly an “Empire” or “A-Line”
dress, the industry has adopted “pasha” because it’s a romantic evocation of
the style of garment often depicted being worn by notables in the Ottoman
Empire. The (Western) art of the era fuelled
the popular imagination and it persists to this day, something which was part
of the critique of Palestinian-American academic Edward Said (1935–2003) in Orientalism (1978), an influential work
which two decades on from his death, remains controversial. As used commercially, a pasha dress can be
any longer style characterized by a flowing silhouette, sometimes with a wrap
or corset detailing and so vague is the term elements like ruffles or pagoda
sleeves can appear; essentially, just about any dress “swishy” enough to “waft around” dress can plausibly be
called a pasha. Since the symbiotic phenomena of fast-fashion and on-line retailing achieved critical mass, the number of descriptions of garment styles probably has increased because although it's difficult to create (at least for saleable mass-produced products) looks which genuinely are "new", what they're called remains linguistically fertile.

For the
Porsche owner who has everything, maXimum offers “Heel Trend Porche Pasha Socks”, the "Porche" (sic) a deliberate misspelling as a work-around for C&Ds (cease & desist letters) from Stuttgart, a manoeuvre taken also by legendary accumulator of damaged Porsches (and much else), German
former butcher Rudi Klein (1936-2001) whose Los Angeles “junkyard” realized
millions when the contents were auctioned in 2024. His “Porsche
Foreign Auto” business had operated for some time before he received a
C&D from German lawyers, the result being the name change in 1967 to Porche Foreign Auto. It’s a perhaps unfair stereotype Porsche
owners really do already have everything but the socks may be a nice novelty for
them.
Chairs,
rug & occasional tables in black & white pasha.
A minor collateral trade
in the collector car business is that of thematically attuned peripheral
pieces. These include models of stuff
which can be larger than the original (hood ornaments, badges and such), smaller (whole
cars, go-karts etc) or repurposed (the best known of which are the engines
re-imagined as coffee-tables (almost always with glass tops) but there are also
chairs. Ideal for a collector, Porsche
dealership or restoration house, one ensemble consisting of two chrome-plated
steel framed chairs, a circular rug and brace of occasional tables was
offered at auction. The “Porsche Pasha”
chosen was the black & white combo, something which probably would be approved
by most interior decorators; with Ferraris there may be “resale red” but with furniture there’s definitely “resale black & white”.