Veblen

Veblen (pronounced vebluhn)

A product (a good) for which demand increases as the price increases, an anomaly in the classical laws of demand in the science of economics.

1899: The name is from the author, US economist and sociologist Thorstein Veblen (1857–1929); his observation was first mentioned in his book The Theory of the Leisure Class (1899).

Hermes Pink Ostrich Handbag.

The Veblen effect is one aspect of conspicuous consumption; it describes individual or corporate spending of money on goods and services for the purpose of displaying their financial resources, usually as a means to manifest social power and prestige.  It's related to the dealer's saying in the antique business: "If something doesn't sell, keep putting up the price until it does".  As a phenomenon the behavior obviously pre-dates social media but TikTok, Instagram and such have proved the ideal platform for both the flaunting of wealth and faking it.  Veblen goods are those which (at least to a certain point), behave differently from the classic demand curve of orthodox economics in that demand for them rises as the price increases.  They are usually luxury products (a thing something inherently a product of their price) but there are cases where transitory shortages not always directly related to cost can create scarcity and thus a desirably; the diabetes drug Ozempic which is used by those attracted to its appetite-suppressing side effect is an example.  The retail price at which most luxury goods are sold can contradict classic economic theory as demand, instead of increasing with a decrease in price, follows the opposite curve although the demand curve does not increase indefinitely with the price.  Once a certain threshold has been reached, demand will drop or fall away completely but the propensity to purchase goods and services on account of the higher rather than lower price differential compared to average prices in a generic category is one of the principal characteristics of the luxury domain.  

Lindsay Lohan with Hermes Pink Ostrich Birkin, London, 2017.

One interesting reaction by manufacturers or retailers to a price threshold being reached (at which point demand begins to fall), is artificially to create an impression of a supply-side shortage.  When it appears a price-point is exceeding what even conspicuous consumers will pay for a certain handbag, manufacturers sometimes claim they’re limited-production items available only to selected clients.  This is rarely true, the handbag being just another part-number, manufacturers producing as many as required to meet demand.  Economists provide some nuance to the Veblen effect by noting the influence of what they call “income and substitution effects”.  The income effect suggests that as the price of a Veblen good rises, individuals with higher incomes may actually experience an increase in real income (since they can still afford the more expensive item) and therefore demand more of the luxury item; the substitution effect is overridden by the desire for the specific status or prestige associated with the higher-priced item.  The professionals also caution the Veblen effect is not universal and both between and within cultures it can’t be relied upon always to appear as some manufacturers and retailers has discovered.

Sandwich

Sandwich (pronounced sand-wich or san-wich)

(1) Two or more slices of bread or the like with a layer of meat, fish, cheese etc between each pair.

(2) A type of cake with noticeably distinct horizontal layers. 

(3) To insert something between two other things (used figuratively also of ideas, concepts, historic events etc).

(4) In engineering or construction, a technique of assembly in which materials (which need not be flat) are joined in two or more layers.

(5) To eat one or more sandwiches (archaic except in literary or poetic use).

1762: Named after John Montagu (1718-1792), fourth of Earl Sandwich, a bit of a cad and gambler who, during marathon sessions at the tables, would eat slices of cold meat between bread rather than rise for a meal and thus "miss a bet".  However, the earl’s biographer suggested his subject was a serious chap, committed to the navy, politics and the arts and the sandwiches were actually eaten at his desk at the Admiralty but the legend is much preferred.  It was in his honor Captain James Cook (1728-1779) named the Hawaiian Sandwich islands in 1778 when Montagu was First Lord of the Admiralty (then the UK's minister for the Royal Navy).  The family name is from the place in Kent which in the Old English was Sandwicæ (sandy harbor; trading center).  In structural linguistics, a "sandwich" word is one in which two or more syllables have been split (al la slices of bread) and filled with another word.  Use of the technique is common and exemplified by an opinion such as: "Fox News is just Murdoch propafuckinganda".  The term was coined by US lexicographer Dr Harold Wentworth (1904-1965).  A "sandwichery" is a place where sandwiches are sold and the noun sandwichness (the state or quality of being a sandwich) seems only ever used as jocular term food reviews.  Sandwich, sandwichness & sandwichery are nouns, verb & adjective, sandwiched is a verb and sandwichlike, sandwichy & sandwichless are adjectives; the noun plural is sandwiches (the always rare sandwichs probably now extinct).

There are a least dozens and likely more than a hundred recorded descriptions of sandwiches with names drawn variously from the fillings, type of bread, method of preparation, (alleged) regional origin or occasion when served but the word has also appeared in idiomatic use including: “nothing sandwich” (a sandwich with a bland taste (used also figuratively as a synonym of “nothingburger” to suggest something is of less significance than its appearance or treatment accorded deserves)); “soup sandwich” (something or someone thought disorganized, incompetent, fundamentally flawed or unfinished; “air sandwich” (a sandwich consisting only of bread and a sauce or spread, but no filling (in figurative use a strategy that has high-level direction and low-level administrative support but in operation is close to inert); “Elvis sandwich” (a sandwich made peanut butter, sliced or mashed banana, and sometimes bacon on toasted bread, based on the fondness the singer Elvis Presley (1935-1977) had for the concoction (a banana smeared with peanut butter was reputedly a favourite snack of Bill Clinton (b 1946; POTUS 1993-2001)); “shit sandwich” (something highly undesirable that is rendered more acceptable or palatable by the addition of more tolerable or agreeable components); “tavern sandwich” a sandwich consisting of unseasoned ground beef and sautéed onions in a bun); “barley sandwich” (a glass of beer (synonymous with “liquid lunch”); “lead sandwich” (a method of suicide in which a shotgun is placed in the mouth and discharged  (100% success rate as might be expected)) and “prawn (shrimp) sandwich brigade” (those who attend sporting event to socialize and enjoy the hospitality in corporate hospitality boxes rather than having any interest in the event).  In physics a “nanosandwich” is a nanoscale structure consisting of a dielectric layer between two discs and in chemistry a “sandwich compound” is any compound in which a metal atom is located between the faces of two planes of atoms, especially between two rings.   

Sandwich is a town in Barnstable County, Massachusetts, its population 20,675 at the last census; the oldest town on Cape Cod, in 2014, Sandwich turned 375 years old.  Sandwich has a police department: They are the Sandwich Police.

The Sandwich Police cruiser is a second generation (1998-2011) Ford Crown Victoria (1992-2011), built on the corporation's "Panther" platform (1978-2011).  When Ford ceased production of the Crown Victoria, it was the last of the old-style (BoF (body-on-frame), V8, RWD (rear wheel drive)), full-sized cars that were the backbone of the US industry for much of the first four post-war decades.  Although by the 1990s judged archaic by the US motoring press (and some international journalists who drove them in 2009 expressed amazement such a thing was still made), the demise of the Crown Victoria was a matter of regret for US police departments and many other fleet operators (notably rental car companies) because the CV's combination of virtues (robust, reliable, spacious, low TCO (total cost of ownership)) made them ideally suited for "heavy duty use" and in fleets, even today, some remain faithfully in service.  In truth, if driven within it's limitations, a CV (or the companion Mercury Grand Marquis) could be a satisfying experience for what it lacked in refinement it compensated for in other ways and for those who yearn still for the way things used to be done, the more desirable of the CVs can be a good choice.

More sandwich police: A police officer at the Ingham Subway in Queensland, Australia preparing a sub, an event held by Subway Australia on 2 November, 2018 to mark World Sandwich Day.  On the day, 329,814 sandwiches were assembled for needy families.

There is doubt whether the sandwich became so-named as early as 1762 because the first documented account of the earl’s culinary innovation was written in 1770 but it certainly caught on.  The sandwich board, the two-sided mobile advertising carried on the shoulders was first so-described in 1864 and someone employed to "wear" the device was sandwichman (a word now probably extinct although sandwich boards still occasionally are seen, carried presumably by sandwichpersons).  The Wall Street Journal once described the sandwich as "Britain's biggest contribution to gastronomy" but, given the parlous reputation of the rest of their pre-modern cuisine, the WSJ may have been damning with faint praise.  Regardless, while Lord Sandwich may have lent his name, the historical record suggests sandwiches have been eaten since bread was first baked, pre-dating the earl by thousands of years.

In 2022, with Lindsay Lohan on location in Ireland for the shooting of the Netflix film Irish Wish (2024), Westport Café The Creel created a sandwich to honor the famous visitor.  The Lindsay LoHam included 'nduja sausage, Monterey Jack cheese, mixed grated cheddar, caramelized onions and, naturally enough given the name, ham.  Irish Wish remains available to stream but the Lindsay LoHam enjoyed only a limited release.

By convention, when more than two slices of bread are used it becomes a "club sandwich" and it's now not uncommon for filled bread rolls, pita, flatbreads, etc also to be sold as sandwiches.  When the filling is spread atop a single slice of bread, it can be called an "open sandwich" which (historically) is oxymoronic but in commerce the term is well-established; dating from the 1920s, these first appeared on menus as "open face sandwich" but the term was soon clipped.  Over millennia, there must have been countless inventions and re-inventions of variants of the sandwich and the innovations have been linguistic as well as culinary, one noted concoction the muffuletta, a thick, round sandwich, typically containing ham, salami, and cheeses and topped with an olive salad, a specialty of New Orleans; it seems first to have been served in the late 1960s, the name from the Sicilian dialect, from the Italian muffoletta (a round hollow-centered loaf of bread), from muffola (mitten), from the French moufle.  In New Orleans, among the muffuletta cognoscenti, there is a heated faction and a room-temperature faction.  Another delicacy is the fried brain sandwich which, although now associated with things south of the Mason-Dixon line, was apparently first offered in St Louis, Missouri.  Self-explanatory, it's made with thinly sliced fried slabs of calf’s brain on white toast; to some a genuine delicacy, to others it'd be an acquired taste.  Etymologists note that confusingly, in the US, some restaurants (said to be most often those “specializing in barbecue”) use “sandwich” in its adjectival sense when serving a meal that is smaller than either lunch or dinner yet not so modest to be thought “a snack”.  These offerings do not imply that of necessity what’s served will be in the form of “a sandwich” although some may be, the point being what’s on the menu is “something smaller than what appears on the lunch and dinner menus”.

Quintessential Grilled Cheese: The ultimate cheese toastie.

In 2017, Guinness World Records officially recognized the “Quintessential Grilled Cheese” on the menu at New York City’s Serendipity 3 as the planet’s most expensive commercially available sandwich.  Then listed at US$214, it was made with Dom Perignon champagne-infused French Pullman bread, 23-karat edible gold, a rare Italian cheese and grass-fed white truffle butter.  Served on a Baccarat crystal plate with a bowl of South African lobster tail tomato bisque, the restaurant required customers to order 48-hour in advance.  Obviously not a typical cheese toastie, the core ingredient was Caciocavallo Podolico, an extremely rare Italian cheese made from the milk of a mere 25,000-odd cows grazing on fennel, licorice, and wild strawberries; accounting for some of the sandwich’s high price, the beasts lactate only for a few weeks over May-June.  The luxury toastie still appears on Serendipity 3's menu (along with the “World's most expensive fries” but interestingly, the restaurant have not advised any increase in the price, despite recent inflation and the spike in the gold price.  Given it need to be ordered in advance, presumably it's now on a PoA (price on application) basis.  Still, renowned also for its Frrrozen Hot Chocolate (there’s a $25,000 “Haute” version of that which must be remarkable), Serendipity 3 does sound the ideal place for a first date although it would raise expectations and one should choose the place only if one has the disposable income for regular return visits.  The Quintessential Grilled Cheese deserves at least a footnote in economics textbooks because a cheese toastie at that price is one of the industry's most literal instances of “conspicuous consumption” and its qualities may also be Veblen in that should Serendipity 3 note a slowing in sales, demand might be stimulated by raising the price, the point about Veblen goods being their behavior moving in the opposite direction on the classic PED (Price Elasticity of Demand) curve.    

Lindsay Lohan next to pink ice cream truck, Salt Lake City, Utah, 2021.

In 2021, RadarOnline (a pop culture aggregation handler published by RMG (Radar Media Group)) reported that while on-location in Salt Lake City, Utah for the shooting of the Netflix movie Falling for Christmas (2022), Lindsay Lohan bought ice cream sandwiches for the film crew.  Ice cream is in Utah a popular commodity because of what's laid down in the Word of Wisdom, (a kind of etiquette guide cum rulebook) for members of The Church of Jesus Christ of Latter-day Saints (the Mormons).  The Word of Wisdom is properly styled the Doctrine and Covenants (the D&C (1835)) and is the Mormon scriptural canon, section 89 containing the dietary rules proscribing, inter-alia, the consumption of alcohol, tobacco and hot drinks (ie tea & coffee).  Noted Mormon Mitt Romney (b 1947; Republican nominee in the 2012 US presidential election, US senator (Republican-Utah) 2019-2025) usually looks so miserable not only because of what has become of the Republican Party but because the D&C's index of the forbidden denies him the simple indulgence of a cup of coffee.  The rules also explain why manufacturers of chocolate, candy & soda have long found the Mormons of Utah a receptive and lucrative market; other than the joyful singing of hymns, the sugary treats are among their few orally enjoyed pleasures.  In Utah, as well as ice cream sandwiches, there's a ready market too for “dirty sodas”; Mormons aren’t allowed to do anything “dirty” (though it's rumored some do) and a dirty soda (a soda flavored with “spikes” of cream, milk, fruit purees or syrups) is about as close to sinfulness as a reading of the D&C would seem to permit.  Mormans sometimes team an ice cream sandwich with their dirty soda and for those who want more, ice cream cakes are also a big seller.  

Replacing humans with mechanical devices has a long history: Automated dystrybutor piwa i kanapek (beer and sandwich dispenser), Kraków, Poland.  It was installed in May 1931.

In the mid 1950s when English in the US was more regionalized than it would become, in New York City a sandwich typically was sold as a “hero” while in other parts it might be a grinder (based on the ground meat often used as the base of the filling) or a submarine (based on the use of a long, tubular bread roll, the use carried-over when other types of bread were used).  The “poor boy” was a description from New Orleans of uncertain origin but presumed related to the idea of a sandwich being a “cheap meal” to take-away while richer folks sat in the diner and ate off a plate.  Most intriguing was the “hoagie” which definitely emerged in the Pennsylvanian city of Philadelphia though the history is disputed.  One explanation is the original was a “big sandwich” in the form a filled split-roll (al la those served by the modern Subway chain) and thus resembling in shape a large cigar, the linguistic link claimed to be with “stogie”, a common slang term for a cigar, the construct thought to be stoga + -ie, the first element derived from the Conestoga Cigar Company which in the 1880s was one of the first Pennsylvanian cigar factories.  The connection sounds plausible but is undocumented.  The professionals seem unconvinced by the alternative suggestions: (1) a folk-etymology alteration of the Greek gyro (a back-formation from the plural gyros, from the Ancient Greek γύρος (gýros) (from the turning of the meat on a spit) or (2) some connection with the US popular musician Hoagland “Hoagy” Carmichael (1899-1981).  The Greek link is undocumented and thought “vague” and although as a songwriter Hoagy Carmichael enjoyed success as early as the late 1920s, his fame as a performer wasn’t established until a decade later and in Philadelphia the sandwiches were being sold as “hoggies” as early as 1935, thus the conclusion his later celebrity status might have influenced a change in the spelling, “Hoagies” on sale by 1945.  It is of course possible the original “hoggie” was derived from “hog” on the basis of at least some of the sandwiches being “pork rolls” but of this there’s no evidence.  As a footnote, although rarely seen without a cigarette, Mr Carmichael seems not to have been a cigar smoker.

1959 Lotus Elite S1.

The Lotus Elite (Type 14) was produced in two series (S1, 1957-1960; S2, 1960-1963) and was a rolling catalogue of innovation and clever re-purposing of off-the-shelf parts.  One of its most distinctive features was borrowed from aviation: the stressed-skin fibreglass monocoque construction which obviated entirely the need for a chassis or space-frame, the body an integrated, load-bearing structure created using the “sandwich technique”.  The only substantial steel components were a sub-frame supporting the engine and front suspension and a hoop to which was attached the windscreen, door hinges and jacking points.  The company’s philosophy was “simplify, then add lightness” while lent the Elite some delightful characteristics but even had all components been produced in accordance with the specification, many parts of the structure were so close to the point of failure that some revisions to the design would anyway have been necessary but the early cars were far from perfect.  The contact for the fabrication of the bodies had been won by a boat-builder, then one of the few companies with much experience in molding fibreglass.

Club sandwich: The Elite's triple-layer monocoque.

However, the Elite was a more complex design than a boat hull and fibreglass was still a novel material, even Chevrolet in the United States, with access to the financial and engineering resources of General Motors, found early in the production of the Corvette there were lessons still to be learned.  Unlike many boats which used a single or double-layer method, the Elite’s body consisted of three stressed-fiberglass layers (thus in industry jargon a “club sandwich”) which, when joined in a monocoque, created the bulkheads and eight torsion boxes gave the structure its strength and stiffness although the success was something of a surprise.  The designer, working in the pre-CAD (computed-aided design) era and with no experience of the behavior of fibreglass, had doubted the material would be strong enough so had the first prototype built with some steel and aluminum plates sandwiched between the layers with mounting brackets bonded in points at the rear to support the suspension and differential mountings.  In subsequent tests, these proved unnecessary but so poorly molded were many of the layers that structural failures became common, the resin porings of inconsistent thickness creating weaknesses at critical points, suspension struts and differentials known to punch themselves loose from mountings or even tear away chunks of the supposedly supporting fibreglass.

Le Mans 24 Hour, June 1959:  Lotus Elite #41 leads Ferrari 250TR #14. The Ferrari (DNF) retired after overheating, the Elite finishing eighth overall, winning the 1.5 litre GT class.

Needing an operation more acquainted with the tight tolerances demanded in precision engineering, after finishing some Elites, Lotus switched suppliers, the molding contract granted to the Bristol Aeroplane Company. This transformed quality control and the remaining 750-odd Elites carried an S2 designation, the early cars retrospectively (but unofficially) dubbed S1.  Even so, despite the improved, lighter and stiffer shell, it would be another generation before the structural implications of fibreglass would fully be understood and the flaws inherent in the design remained, suspension attachment points sometimes still prone to detachment, Lotus content to the extent it now happened only under extreme loading rather than habitually.  The combination of light-weight, a surprisingly powerful engine and a degree of aerodynamic efficiency which few for decades would match delivered a package with a then unrivalled combination of performance and economy.  On the road, point-to-point, it was able to maintain high average speeds under most conditions and only in then unusual places like the German Autobahns with their unlimited speeds could heavier, more powerful machines assert their advantage.  On the circuits, it enjoyed an illustrious career, notable especially for success in long-distance events at the Nürburgring and Le Mans.  The frugal fuel consumption was an important factor too, as well as claiming five class trophies in the Le Mans 24 hour race, the Elite twice won the mysterious Indice de performance (an index of thermal efficiency), a curious piece of mathematics actually designed to ensure, regardless of other results, a French car always would win a trophy for something.

Charlotte Brontë (1816–1855).

Elizabeth Gaskell's (1810–1865) 1857 biography (a very Victorian work) long loomed over the memory of Charlotte Brontë because it portrayed the author of the deliciously depraved eponymous protagonist in Jane Eyre (1847) as the doomed, saint-like victim of the circumstances which crushed her and the consumption which stalked her.  The old curmudgeon G.K. Chesterton (1874–1936) reckoned that while a good biography told one much about the subject, a bad one revealed all one needed to know about the author.  Gaskell’s crafted miserabilia of course created a legend of its own, a kind of death cult for those for whom victimhood isn’t quite enough so Charlotte Brontë has long been on the emo reading list (a very specific sub-set of the canon).  However, whatever might have been the tone of reviews penned by those critics who found little to admire in works by women, even jaded types like literary editors were captivated by her words, George Smith (1865-1932) who worked for the publishing house Smith, Elder & Co at Cornhill noting in his diary: “After breakfast on Sunday morning I took the manuscript of Jane Eyre to my little study, and began to read it.  The story took me captive.  When the servant came to tell me that luncheon was ready I asked him to brim me a sandwich and a glass of wine, and still went on with Jane Eyre.  Dinner came; for me the meal was a very hasty one; and before I went to bed that night I had finished reading the manuscript.”  She deserved better than the gloomy impression left by Elizabeth Gaskell and history has been kind although even George Smith who admired her thought he discerned what she really wanted from life, writing in The Critic in 1901: "I believe she would have given all her genius and all her fame to be beautiful.  Perhaps few women ever existed more anxious to be pretty than she, and more angrily conscious of the circumstance that she was not pretty."  That was perhaps toxic masculinity as expressed by the literary middle class but Anthony Trollope (1815-1882) focused just on the work, writing in his Autobiography (1883): "I venture to predict that Jane Eyre will be read among English novels when many whose names are now better known shall be forgotten."  

Of the fourth Earl of Sandwich who got a bit of fun out of life

Portrait of John Montagu, fourth Earl of Sandwich (1783) by Thomas Gainsborough (circa 1727-1788), National Maritime Museum, Greenwich.

John Montagu was one of the more interesting chaps to sit in the House of Lords.  Rich and well-connected, he was a libertine in the milieu of the aristocratic swagger of the eighteenth century, his country house described by a contemporary as “the scene of our youthful debaucheries, the retreat of your hoary licentiousness.”  There’s never been any suggestion Sandwich was in his self-indulgence any more depraved than many of his companions but certainly, he fitted-in.

In his lifetime, the earl’s fame came not from the eponymous snack but his long affair with Miss Martha Ray (1746-1779), a most becoming and talented young singer.  It’s never been known when first they made friends but she lived with him as his mistress from the age of seventeen (he was then forty-five), the relationship producing nine children.  The concubinage of Miss Ray he  enjoyed while his wife was suffering from mental illness and while it’s not recorded if her condition was triggered by her husband’s ways, given he conducted an affair also with his sister-in-law, there must be some suspicion.

Montagu's behavior attracted the interest of many, including John Wilkes, a prominent satirist who wrote a number of pieces critical of the earl’s politics and ridiculing his (not so) private life.  Montagu’s revenge was swift.  Wilkes didn’t write only publicly-published satire, he also had a small circle of socially elite subscribers to his other literary output.  That was pornography, and the earl was a subscriber.  To discredit Wilkes, Lord Sandwich rose in the House of Lords and read extracts from Wilkes’ The Essay on Women which he prefaced by telling their lordships “…it was so full of filthy langue (sic) as well as the most horrid blasphemies”.  The earl did not exaggerate and even today the words would shock and appall their lordships although, it must be admitted, it's always been a place where members easily are appalled (or at least affect to be).  The vengeance backfired, the Lords ruling his speech a breach of procedure which sounds a mild rebuke but in that place was a damning censure.  It also provoked Wilkes who responded with tales of Sandwich’s “debauchery, miserliness and lack of good faith” and a biography published in the 1760s labelled him “an arsonist and thief”.  His reputation never recovered although, when masticating a sandwich, we all still should remember him and be glad.

Portrait of Martha Ray (in pussy bow) by Nathaniel Dance-Holland  (1735–1811).

Miss Ray’s end was sadder still.  Lord Sandwich granted her a generous allowance and obtained a flat in Westminster so she had somewhere to live during those times when, for whatever reason, she couldn’t stay in his house.  He also introduced her to a young soldier, James Hackman (circa 1752-1779) who became obsessed with her and soon turned into what would now be called a stalker.  In 1779, Hackman resigned his commission to join the church and it seems he and Ms Ray may have had a brief liaison but she declined his offers of marriage, apparently because she thought his social status and financial means inadequate to keep he in the style to which she'd become accustomed.  Not handling rejection well, Hackman remained infatuated, became obsessively jealous and renewed the pursuit.  One evening in April 1779, after following her to the Royal Opera House at Covent Garden, he shot her dead, apparently under the impression she had taken another lover, which may or may not have been true.  Immediately after the murder, Hackman attempted suicide but succeeded only in wounding himself and was arrested.  Two days after she was buried, the Reverend Hackman was sentenced to be hanged and within the week he died on the Tyburn gallows in a public execution before “a large crowd”.

Corinthian

Corinthian (kuh-rin-thee-uhn)

(1) Of, pertaining to, or characteristic of Corinth, the ancient Greek city-state.

(2) An native, inhabitant or resident of Corinth, and its suburbs.

(3) Something with origins in Corinthia.

(4) One of the five styles of classical architecture in Ancient Greece (the others being Doric, Composite, Tuscan & Ionic).

(5) Something ornate and elaborate; something luxurious or extravagantly trimmed

(6) In literacy criticism, an ornate style (an alternative to describing such writing as "rococo" or "baroque" but distinct from "purple").

(7) Someone given to living luxuriously; dissolute.

(8) A worldly, fashionable person, accepted in society although thought by some to be raffish.

(9) An amateur sportsman; an accomplished amateur athlete (archaic).

(10) A sailboat owner who helms his or her own boat in competitive racing.

(11) A phony descriptor of a type of leather used by Chrysler Corporation in the US during the 1970s.

1350–1400: From the Middle English Corinthi(es) (the men of Corinth) from the Latin Corinthiī from the Greek Korínthioi.  The sense “of or pertaining to Corinth" (the ancient Greek city-state) is from the 1590s and gradually, it replaced the mid-fifteenth adjective Corynthoise.  The sense as a classification in what was becoming a formalised architectural order is from the 1650s.  The noun meaning literally "inhabitant of Corinth" dates from the 1520s; Corinthies was attested from the late fourteenth century.  During Antiquity, other Greek cities regarded the inhabitants of Corinth as a bit gauche, noting their preference for ornate, almost ostentatious architecture and their notorious fondness for luxury and licentiousness.  There was intellectual snobbery among the Athenians too, the Corinthians thought too interested in commerce and profit and not sufficiently devoted to thought and learning.  Corinthian the noun and adjective thus, in various slang or colloquial senses in English, came to be associated with extravagance, sin and conspicuous consumption, especially in the decades after the 1820s.  Corinthian is a noun & adjective, Corinthianism is a noun and Corinthianize, Corinthianizing & Corinthianized are verbs; the noun plural is Corinthians.

The dapper Franz von Papen while serving as Germany's ambassador to Turkey (1939-1944).

In a nod to Paul's writings in the New Testament, the verb Corinthianize came to mean “to be licentious or sexually immoral” while the companion noun Corinthianism described licentious or sexually immoral behaviour.  Softened a little, by the eighteenth century, “a Corinthian” could be used also of a chap a bit raffish but verging on socially respectable and welcomed in at least some polite circles.  Presumably by association, the word came to be used also of sporting events (originally horse racing and yachting) which were restricted to “gentleman amateurs”.  Thus the old rogue Franz von Papen (1879-1969; Chancellor of Germany 1932 & vice chancellor 1933-1934), an accomplished amateur jockey, could have been called “a Corinthian” and the sly fox demonstrated his defensive skills when he gained one of three acquittals handed down the IMT (International Military Tribunal) during the first Nuremberg Trial (1945-1946).  Although unrelated to the verdict, the journalists accredited to the trial voted him “best-dressed defendant”.

A tattoo Lindsay Lohan tattoo (inked in 2013), inspired by 1 Corinthians 13:4-8.

In scripture, the implications of that association were later reflected in the New Testament, most memorably in Paul’s Second Letter to the Corinthians (2 Corinthians 1).  The second letter is thought to have been written circa 56 AD, shortly after he penned the first and was addressed to the Christian community in city of Corinth, a major trading centre which, although by then noted for its rich artistic and philosophic traditions, was a place also of vice and depravity.  It was this last aspect that compelled Paul’s first letter to the Corinthian church and in it he sharply rebuked them for permitting immoral practices in the community.  In response, the Corinthians had cracked-down on some of the worst excesses and Paul wrote his second letter to congratulate them on their reforms and even commended forgiving sinners and welcoming them back to the flock.  Harsh though his words could be, Paul’s preference is always restoration, not punishment.  The letter then discusses some sometimes neglected characteristics of the Christian church such as generosity to others and devotes some time to defending himself against attacks on his ministry, reminding the Corinthians both of his own poverty and the harsh reality of what it meant to be a minister of Christ in the Roman empire: beatings, imprisonment, hunger, and the constant threat of death.  In the King James Version (KJV; 1611) 1 Corinthians 13:4-8 read:

4 Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up,

5 Doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil;

6 Rejoiceth not in iniquity, but rejoiceth in the truth;

7 Beareth all things, believeth all things, hopeth all things, endureth all things.

8 Charity never faileth: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.

Most quoted now are modern translations which are more accessible such as the International Bible Society's (now Biblica) New International Version (NIV; 1978):

4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud.

5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs.

6 Love does not delight in evil but rejoices with the truth.

7 It always protects, always trusts, always hopes, always perseveres.

8 Love never fails. But where there are prophecies, they will cease; where there are tongues, they will be stilled; where there is knowledge, it will pass away.

In Paul’s prescriptive way, verses 4-7 details the workings of love in three steps.  There are firstly the positive aspects of love being patient and kind but then elaborated are the eight negatives love must never be: not jealous, boastful, arrogant, rude, irritable or resentful, nor does it insist upon its own way or gloat at wrong.  Finally, Paul notes the five positive ways in which love reacts, joining in rejoicing at truth, supports, believes, hopes and endures all things.  Verse 8 returns to the theme of superiority of love but explicates the contrast between love and spiritual gifts as the contrast between permanence and transience; spiritual gifts which are incomplete will pass when wholeness comes whereas love will not.  The contrast is thus between the perfect and imperfect.

United States Supreme Court Building (1935), looking towards the West Pediment.

The Corinthian style of architecture was one of the five classical orders created in Ancient Greece.  Similar in many ways to the Ionic, the points of difference were (1) the unusually slender proportions, (2) the deep capital with its round bell, decorated with acanthus leaves and a square abacus with concave sides.  The Corinthian capital typically has two distinct rows of acanthus leaves above which appear eight fluted sheaths, from each of which spring two scrolls (helices), one of which curls beneath a corner of the abacus as half of a volute while the other curls beneath the centre of the abacus.  The marble pillars used on the east and west pediments of the United States Supreme Court Building, constructed between 1932-1935, are a fine example of the Corinthian style.

United States Supreme Court Building, East Pediment.

Much less known than the more frequently photographed West Pediment, the East Pediment of the Supreme Court Building is at the rear of the structure and is much admired by architects because of the elegance of the thirteen symmetrically balanced allegorical figures in the sculptural group designed by Hermon A MacNeil (1866–1947).  The ornate details in the two rows of acanthus leaves are the defining characteristic of the Corinthian pillar.

Manuel Esteve Guerrero (1905-1976) in Corinthian helmet, 1938.  The casual pose, cigarette in hand, a cloak (resembling a Greek chlamys) slung over one shoulder, indicates the image was for “non-professional” use.

Manuel Esteve Guerrero had begun his academic studies at the University of Granada studying law but such was his interest in archaeology he switched disciplines, taking a degree in philosophy and literature, specializing in art history.  After working for some years as a teacher at the Padre Luis Coloma Institute, he was in 1931 appointed director of the Jerez Municipal Library (1873) when he remained until retirement in 1975, his most controversial duty in the role the period in the 1930s & 1940s when he was vested with responsibility for enforcing the strict censorship policies imposed by the newly established fascist regime Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975).  That would have been no small task because, under the caudillo, the index of proscribed texts was long.  As librarian, he was also, ex officio, municipal archaeologist and in 1938 his team made the remarkable discovery of a well-preserved Corinthian helmet, unearthed some 20 kilometres (12 miles) from the mouth of the Guadalete River, near the now-decommissioned irrigation dam known as La Corta, close to El Portal in the municipality of Jerez.  The significance of the artefact (widely publicized on both sides of the Atlantic as “Discovery of a Greek Helmet in the Guadalete”) was the confirmation of the long-suspected Greek presence in Andalusia during the seventh & sixth centuries BC.

Publicity shot for Chrysler Corporation's 1974 Imperial LeBaron Four-Door Hardtop, trimmed in chestnut tufted leather.

The hide in the 1974 Imperials wasn't described as “rich Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the motif.  Although Chrysler mostly used the term “rich Corinthian leather” in the sales material for the Cordoba, after it appear in the brochures for the last (for a while) Imperial, it became common to refer thus to the leather in any of the corporation's cars of the era.  Some did with a sense of irony while some innocent souls actually believed it.  Manufacturers do like words which might evoke a "certain something" and in the 1970s Rolls-Royce advertised their timber veneer as "Circassian walnut cut from century-old trees" which was a correct term for Juglans regia (a species of walnut) but the stuff was more typically called "English walnut" or "common walnut".  Neither would have been though suitable and for Rolls-Royce to use "common" about any of their products would have been unthinkable.

1975 Imperial LeBaron Four Door Hardtop.

"Rich Corinthian leather" was a term coined by the Bozell advertising agency in 1975 to describe the tufted upholstery available as an alternative to the standard velour in the Chrysler Cordoba, the hides in corporation's products trimmed with the same leather produced by the Radel Leather Manufacturing Company of New Jersey described only as "leather" (except for the reference in certain advertising for the 1975 Imperial, then in its last days).  The "Corinthian" tag was chosen because something special was needed for the Cordoba, the first "small" (in the context of the company's mid 1970s line-up) Chrysler ever offered in the US and the name was thought successfully to convey the association with something rare, of high quality, luxurious and, doubtlessly, "European".  Religiosity in the US somewhat more entrenched than elsewhere in the West, it’s likely many were well-acquainted with the books of the New Testament book but for those less pious, Corinthian was one of those words which somehow carried the desired connotations, even among those with no idea of the links.  Perhaps it was because it sounded European that some assumed the leather came from Spain, Italy or some such place where many words end in vowels.  Richard Nixon (1913-1994; POTUS 1969-1974) noted that linguistic phenomenon when he discussed the circumstances in which Dwight Eisenhower (1890-1969; POTUS 1953-1961) was compelled to dismiss his chief of staff (Sherman Adams (1899-1986)), who had accepted as a gift, inter alia, a vicuña coat.  Nixon observed that while there was no doubt most Americans had no idea whether vicuña was animal, vegetable or mineral, just the perceived mystique was enough to convince them it was something expensive and therefore corrupting.

1976 Chrysler Cordoba advertisement.  When released as a 1975 model, Chrysler heralded the Cordoba as "the new small Chrysler".  The word "small" is relative, the significance being the departure from the corporation's long-standing policy of the Chrysler brand not appearing on anything except "full-sized cars" but economic reality was biting the 1970s and the big cars were in their last days.  Then (as now), to most of the rest of the world, the Cordoba seemed pretty big and at the time the appeal in the US was real, even those not greatly concerned about the increase in the price of gas (petrol) fretting about the prospect of shortages. 

Whether the association with the Cordoba's “rich Corinthian leather” generated many sales in Chrysler's other divisions (Plymouth, Dodge & Imperial) isn’t known but the the phrase certainly gained a remarkable traction amid the cacophony of exaggeration and puffery which sustains modern capitalism.  The Cordoba was introduced in 1975 as a "down-sized" model for consumers suddenly interested in fuel economy in the post oil-crisis world and the manufacturers knew those who felt compelled to buy smaller cars didn’t necessarily want them to be any less luxurious and that became the theme for the promotional campaign, led this time on television and fronted by a celebrity spokesperson, the actor Ricardo Montalbán (1920-2009).  Born in Mexico of Spanish descent, Montalbán looked distinguished and spoke in cultivated English with just enough of a Spanish accent to make plausible the link of “Corinthian leather” with cattle on the plains of Spain.  Mr Montalbán only ever spoke of "Corinthian leather" or "rich Corinthian leather" but in the print advertising "Corinthian leather" & "fine Corinthian leather" (sometimes with a plural "leathers" also appeared.  Despite that, the industry myth remains his TV advertisements all included "fine Corinthian leather".  

In the advertising, Mr Montalbán spoke of “the thickly-cushioned luxury of seats, available even in rich Corinthian leather” and although sometimes he’d call it “soft” instead, all people seemed to remember was the leather was Corinthian.  So successful was the campaign that Chrysler decided to make the Corinthian label exclusive to the Cordoba and when Mr Montalbán was later assigned to advertise other Chryslers, in the same mellifluous tone, he commended only the “rich leather".  Later, when interviewed on late night television, cheerfully he admitted that the term meant nothing but that wasn't quite true: it meant whatever people who heard it wanted it to mean and that made it a perfect word for advertising.  The agency definitely were proud of their appropriation and when the 1977 Cordoba's steering wheel gained a leather covering, this was celebrated in the brochure with: "...hand-stitched Corinthian leather-covered rim-tilt steering wheel.  Marvelous."

1970 Ford Mustang Boss 429 (left) in Grabber Blue (J) with “comfortweave” interior in Corinthian White (EW) interior and 1969 Ford Mustang Boss 429 (right) in Wimbledon White (M) with black interior (all 1969 Boss 429s were trimmed in black (DAA)).

Before Chrysler decided “Corinthian leather” was a thing, Ford had conjured up “Corinthian white”, using the description for both a paint code and the vinyl used for interior trim.  Ford’s Corinthian White was very close to their long used “Wimbledon White”, the latter slightly less stark and closer to an “eggshell white” although far from a “cream”.  The difference is apparent only if two vehicles are parked side-by-side and restoration houses say Corinthian White can be re-created by paint suppliers which achieve the effect by adding a small amount of a certain shade of blue to the mix.

The Rolls-Royce Camargue

Although it’s never been confirmed by the factory, one source claims that a consequence of Chrysler's agency in 1974 coming up with “rich Corinthian leather” was that Rolls-Royce was forced to abandon the idea of calling their new model the Corinthian, adopting instead Camargue, (a region on the Mediterranean coast in the south of France).  For Rolls-Royce, Camargue was probably a better choice, tying in with their existing Corniche two-door saloon (which many might have called a coupé) and convertible (by the 1970s factory (mostly) had ceased to use the historic terms FHC (Fixed-Head coupé) and DHC (Drop-Head Coupé (DHC) although there was in 2007 a nostalgic, one-off revival for the Phantom Drophead Coupé).  The French word corniche has certain technical meanings in geology and architecture but Roll-Royce used it in the sense of “a coastal road, especially one cut into the face of a cliff”, specifically using the imagery of the Grande Corniche on the French Riviera, just north of the principality of Monaco.  The factory had first used the Corniche name in 1939 for a prototype light-weight, high-performance car which could match the pace of the big, supercharged, straight-eight Mercedes-Benz able to explore Germany’s newly built autobahns at sustained high speeds never before possible.  The car was damaged during testing in France and was abandoned there after the outbreak of hostilities, only to be destroyed in a bombing raid although whether the Luftwaffe (the German air force) or the RAF (the UK's Royal Air Force) was responsible isn’t known.

1968 Bentley T1 Coupé Speciale by Pininfarina (chassis CBH4033).  After this, it wasn't as if the factory wasn't aware of how Italians thought a Rolls-Royce or Bentley coupé should look and the Speciale should have been a warning heeded although, to be fair, it was more accomplished than the Camargue.  Modernists, the Italians replaced the Circassian walnut veneer with black leather.

So whether it was a minor ripple of chaos theory or the factory always intended to continue allusions to continental geography, in 1975 the Camargue was released with few technical innovations of interest other than the automatic, split-level climate control system which was an industry first and said alone to cost about as much to produce as a middle-class buyer might spend on a whole vehicle.  Other footnotes included it being the first Rolls-Royce designed and produced (except for the odd carry-over component) using metric measurements and the first with the famous grill inclined at (for mid-century Rolls-Royce), a rakish 7^o rather than the perfectly vertical aspect always before used.   Now noticeably lower and wider, the grill still was built using a variant of the technique the architects of Antiquity employed to create the optical illusion of the columns appearing, to the naked eye, to be of identical dimensions although it wasn't exactly the old math of entasis which made a viewer perceive a slightly curved Corinthian pillar as perfectly perpendicular.

The Pantheon Temple, Rome (left) and 1985 Rolls-Royce Camargue (right).

The Pantheon's Latin inscription M·AGRIPPA·L·F·COS·TERTIVM·FECIT really isn't all that poetic and reads like a note the draftsman might have put on the blueprint (had there then been blueprints): it translates as "Marcus Agrippa, son of Lucius, made [this building] when consul for the third time", crediting the Roman statesman & general, Marcus Vipsanius Agrippa (circa 63 BC–12 BC) who in 27 BC commissioned the construction during his third consulship.  The Pantheon that stands today was rebuilt by Emperor Hadrian (Publius Aelius Hadrianus, 76–138; Roman emperor 117-138) circa 126 AD after the original structure suffered severe damage in a blaze. Hadrian choosing to retain Agrippa's inscription as a tribute (not all the emperors were narcissists).  Since AD 609, the Pantheon has been a Roman-Catholic church and is known as the Basilica Santa Maria ad Martyres (Basilica of St. Mary and the Martyrs).

Despite the popular perception, what Rolls-Royce describes as their "Pantheon grill" doesn't feature a classic entasis (slight swelling in the middle of a column to counteract the illusion of concavity) but the design does incorporate a similar visual effect: There is a (very) slight curvature which in the factory's vernacular is known as the "waftline".  Although there are, understandably, many references to the grill being the "Parthenon grill" (and there is a well-reviewed Greek restaurant in Murfreesboro, Tennessee called the Parthenon Grille), the factory has never used the term and say the designed was inspired by "Rome’s imposing Pantheon temple", a structure "...purposefully built with wider middle sections so the human eye perceives each long pillar to be completely straight."  What the architects of Antiquity did was use use an optical illusion as a "corrective" to achieve perfect visual symmetry and the Rolls-Royce engineers replicated the approach, the grill's columns wider towards the edges.  The waftline is used elsewhere, notably the gentle, upswept sweep along the sill-line which Rolls-Royce says "creates a powerful, poised stance and makes the car appear to be moving when stationary...", creating the impression of "calm perfect motion and accelerating quickly without fuss".  They clearly like the word "waft" because they coined the neologism "waftability" which is said to be "the essence of the brand".

1973 Rolls-Royce Corniche Saloon (left) and 1975 Rolls-Royce Camargue (right).

In 1975 however, it wasn't the almost imperceptible rake of the grill or the adoption of metric measurements which attracted most comment when the Camargue made its debut.  What was most discussed was (1) it being the world’s most expensive production car and (2) the appearance.  At that end of the market, the 30%-odd cost premium against the mechanically similar Corniche wasn’t going to produce the same effects in the elasticity of demand as would be noted lower in automotive pecking order, indeed, the Veblen effect can operate to make the more expensive product more desirable.  The consensus was the Corniche, although by then a decade-old shape, was better balanced and more elegant so for success to ensue, Rolls-Royce really were counting on Veblen to exert its pull.

Lancia Florida II (1957, left), Fiat 130 Coupé (1971, centre) & Rolls-Royce Camargue (1975, right).  The origin of the shape is most discernible in Pininfarina’s Lancia Florida, a different approach to the big coupé than would be taken in the 1950s by the Americans.  The later Fiat 130 coupé was one of those aesthetic triumphs which proved a commercial failure while the Camargue is thought a failure on all grounds although, for those who prize some degree of exclusivity, it remains a genuine rarity.  As it was, between 1975-1986, only 531 Camargues were sold (including a one-off Bentley version which was a "special order") while the Corniche lasted from 1971 until 1995, 6,823 leaving the factory including 561 Bentleys, the latter now much sought.  In a sense, the Camargue was ahead of its time because Rolls-Royce in the twenty-first century began offering some quite ugly cars and they have sold well, the Veblen effect working well.  

Unfortunately, the Camargue, while it did what it did no worse than a Corniche saloon, while doing it, it looked ungainly.  Styled by the revered Italian studio Pinninfarina, the look was derided as dated, derivative and clumsy and it’s this which has usually been thought to account for production barely topping 500 over the decade-odd it remained available.  In the years since, some tried to improve things and a number have been made into convertibles, an expensive exercise which actually made things worse, the roof-line one of the few pleasing aspects.  One buyer though was sufficiently impressed to commission a one-off Bentley version, one of the few instances of a model which genuinely can be claimed to be unique. The same designer at Carrozzeria Pininfarina who signed off on the Camargue was also responsible for the earlier Fiat 130 coupé, something in the same vein but on a smaller scale and the Fiat is a rectilinear masterpiece.

Platform by Mercedes-Benz, coachwork by Pininfarina.  1956 300 SC (left), 1963 230 SL (centre) & 1969 300 SEL 6.3 (right).

Whether the knife-edged severity of the 130 coupé could successfully have been up-scaled to the dimensions Rolls-Royce required is debatable but Pininfarina had lying around a styling exercise done years earlier, based on a Mercedes-Benz 300 SEL 6.3 and it was this which seems to have inspired the Camargue.  The Italian studio’s interest in Mercedes-Benz had in preceding decades produced some admired designs although the occasional plans for limited production runs were never realized.  In 1955, a coupé based on the 300b saloon had been shown, followed a year later by a 300 SC which most thought better executed, and certainly more contemporary, than the Germans' own effort.  The best though was probably the 1963 230 SL which lost both the distinctive pagoda roof and some of leanness for which the delicate lines are most remembered but it was thought a successful interpretation.  Mercedes-Benz should of course have produced a two-door 300 SE 6.3 because the W111/W112 two door body (1961-1971) was their finest achievement but the planet lost nothing by Pininfarina's take on the idea being rightly ignored.  In retrospect Rolls-Royce probably wished they too had "failed to proceed" and when the time came to do another big coupé, the job was done in-house, the Bentley Continental (1991-2003) an outstanding design and neither Rolls-Royce nor Bentley have since matched the timeless lines.