Groovy

Groovy (pronounced groo-vee)

(1) Of, pertaining to, or having grooves.

(2) Set in one's ways (obsolete).

(3) Cool, neat, interesting, fashionable, highly stimulating or attractive; excellent. (used in the 1940s and then more frequently in the 1960s and 1970s; now dated but often used ironically).

(4) Inclined to follow a fixed routine (obsolete).

(5) A programming language for the Java Virtual Machine (JVM), now under the auspices of the Apache Software Foundation.

1853:  The construct was groove + -y.  Groove was from the Middle English grov, grove, groof & grofe (cave; pit; mining shaft), from the Old English grōf (trench, furrow, something dug), from the Proto-Germanic grōbō (groove, furrow”, from the primitive Indo-European ghrebh- (to dig, scrape, bury).  It was cognate with the Dutch groef & groeve (groove; pit, grave), the German Grube (ditch, pit), the Norwegian grov (brook, riverbed) & the Serbo-Croatian grèbati (scratch, dig).  The earlier form in Old English was grafan (to dig) and from here there’s a lineal descent to groove and, at some point, a fork led to “grave”.  The –y suffix was from the Middle English –y & -i, from the Old English -iġ (-y, & -ic”, suffix), from the Proto-Germanic -īgaz (-y, -ic), from the primitive Indo-European -kos, -ikos & -iḱos (-y, -ic).  It was cognate with the Scots -ie (-y), the West Frisian -ich (-y), the Dutch -ig (-y), the Low German -ig (-y), the German -ig (-y), the Swedish -ig (-y), the Latin -icus (-y, -ic) and the Ancient Greek -ικός (-ikós); doublet of -ic. 

Groovy was first noted in 1853 in the metal working trades as a literal descriptor of the surface texture of metals and evolved into the general sense of “of or pertaining to a groove” and oral (either a dialectic form or specific to metal working) use may pre-date 1853.   One colloquial figurative sense was "having a tendency to routine, inclined to a specialized and narrow way of life or thought", attested from 1882 and linked to the idea of a grove being “something permanent, static and unchanging”.  That sense died out and the next figurative use was entirely different.  The alternative spelling groovey is achingly rare.  Groovy is a noun and adjective, grooviness is a noun and groovier & grooviest are adjectives; the noun plural is groovies.  The reason why English never evolved to create ungroovy or nongroovy is there were already number of words adequately to convey the idea, the one most associated with the 1960s counter-culture being "square" which used to convey the quality of "someone honorable & upright".  It's possible the purloining of "square" was developed from the familiar "straightlaced" although the eighteenth century "squaretoe" was an epithet applied to disparage the "prim & proper"; this later form is though unrelated to the hippies' use of "square".

In the groove: Lindsay Lohan DJing with former special friend, DJ Samantha Ronson.

The slang sense in the context of jazz music is from circa 1926 and was used by musicians to convey a professional compliment: "performing well (without grandstanding)”.  This seems to have migrated to adopt its modern sense to describe something wonderful in the late 1930s although it even then tended to be confined to the young and, outside of parts of some US cities, doesn’t appear to have enjoyed wide use.  It became widely popular in 1960s youth culture which spread world-wide, including beyond the English-speaking word.  Despite falling from favor after hippiedom passed its peak, it’s never actually gone extinct and occasional spikes are noted, triggered usually by some use in pop-culture.  Generally though, it’s been out of currency since the 1970s although still used ironically.

Groovy.  1970 Plymouth Hemi Cuda with Mod Top.  This is the only Hemi Cuda with the Mod Top option.

The psychedelic Mod Top was a Plymouth factory option in 1969-1970.  Ordered mostly in yellow, the flower power themed material was supplied by the plastics division of Stauffer Corporation, chosen for their expertise in the manufacture of durable, brightly patterned tablecloths and shower curtains.  The company, dating from 1907, remains in family ownership and still operates but it’s not known if it's one of the Stauffer families which are branches of the Staufer Dynasty (known also as the Hohenstaufen) which provided a number of medieval German kings who were crowned also as Holy Roman Emperors.

In the curious way Chrysler allowed its divisions to operate in the era, Dodge, Plymouth’s corporate stable-mate, offered a similar option called the Floral Top, the material for which was supplied by another company.  The companion to the Mod Top roof was matching vinyl paisley upholstery and floor mats which could be mixed and matched, some cars built with one but not the other although, despite it being possible, no convertible buyers (who by definition couldn’t tick the vinyl roof box) opted for the hippie interior.  Technically, Stauffer used exactly the same design technique they used when applying flowers to tablecloths and shower curtains: endlessly repetitive patterns which repeat every 3-4 feet (900 mm-1.2 m), the same model used with most fake surfaces which emulate granite, marble, timber etc.

Few finds attract collectors like factory one-offs, genuine rarities produced by a manufacturer despite officially not being available in that configuration.  The 503 1969 Dodge Daytonas, made only because NASCAR’s homologation rules demanded 500 be built to make the aerodynamic modifications eligible for competition, have long been sought-after, trading these days well into six figures.  It does seem Dodge may have made one with the Floral Top, despite it not being a Daytona option although the evidence for it being a genuine factory product is undocumented, based instead on oral testimony.  Many experts do seem convinced and, during the era, such unicorns were far from uncommon.

Plymouth Mod Top: The yellow / green / black floral vinyl was available on the 1969 and 1970 Plymouth Barracuda and Cuda (not Gran Coupé).  The fender tag codes were V1P (roof) and F6J or F6P (interior trim).

Plymouth Mod Top: The blue / green floral vinyl was available on the 1969 Plymouth Satellite and the 1970 Barracuda and Cuda (not Gran Coupé).  The fender tag codes were V1Q (roof) and F2Q (interior trim).  

Dodge Floral Top: The green /gold / lite- blue floral vinyl was available on the 1969 Dodge Dart, Coronet and Super Bee.  The fender tag code was V1H (Roof).  Dodge didn't offer the interior trim option. 

It’s not known how many survive, many a vinyl roof being removed or replaced with a solid color after the hippie vibe became unfashionable but some with the option have become collectables and reproduction vinyl is now available for those wanting the vibe back; the closer to the original condition a car can be rendered, the higher the value.  The nature of the unfortunate accessory is such that it’s never going to influence the price to the extent a rare or desirable engine or transmission might but, for the originality (or at least the replication) police, these things are an end in themselves.  Available in yellow or blue and with matching interior trim, 2792 freaks ordered these in 1969 but by 1970, only 84 repeated the mistake.  Altmont prevailed over Woodstock; the 1960s were over.

There however the patterned roof didn't die although the grooviness did.  Despite it being the intermediate-sized Satellite which in 1969 which attracted the most mod-toppers, Plymouth the next year restricted availability to the pony cars and demand proved embarrassingly modest.  Not discouraged, the factory in mid-year offered a somewhat subdued variation on their full-sized line, the Fury, a flourish perhaps surprising given the evolution of the market segment.  Until the 1960 model year, the “big three” (General Motors (GM), Ford & Chrysler) had each produced essentially one mainstream line, low-volume specialties such as the Thunderbird and Corvette just lucrative niche players.  Beginning in the 1960 model-year, that would change, increasing prosperity encouraging and the growing success of smaller imports compelling Detroit’s big three to introduce first compact, then intermediate and later sub-compact ranges, what came to be called the full-sized cars having grown just too big, heavy and thirsty for many.

The market spoke and the full-sized ranges, while remaining big sellers, gradually abandoned the high-performance versions which had once been the flagships, the smaller, lighter intermediates, pony cars and even the compacts much more convincing in the role.  By 1970, the big cars ran a gamut from stripper taxi-cabs to elaborately fitted-out luxury cars (which grew so big they cam later to be called "land yachts") but attempts to maintain a full-sized finger in the sporty pie was nearly over.  By 1970, only Ford still had a four-speed manual gearbox on the option list for the big XL and Chrysler, although the lusty triple-carburetor 440 cubic inch (7.2 litre) V8 could be had in some Fury models, it was available only with the TorqueFlite automatic.  All GM’s big stuff were now definitely heavy cruisers.

But Plymouth clearly believed the Fury still offered some scope in other stylistic directions; it was after all a big canvas.  Mid-way through the year, quietly slipped into the range was the "Gran Coupe", based on the Fury II two-door sedan but bundled with a number of otherwise extra-cost options including air conditioning and some much admired concealed headlights.  What was most obvious however, was the paisley theme, a patterned vinyl roof with matching upholstery, most Gran Coupes finished in a newly created copper tone paint although other colors were available.

1970 Rover P5B 3.5 Coupé.

The Gran Coupe was retained for 1971 but the coachwork was the more elegant pillarless hardtop in both two and four-door models, the latter still known as a coupe, attracting some criticism from pedants but in the UK Rover had offered a four-door “coupé” for a decade although, Rover at least cut down the P5’s roof-line a little, a nod to the history of the word coupé (from the French coupé, an elliptical form of carosse coupé (cut carriage), past participle of couper (to cut)).  Shameless, Plymouth ignored the etymology and invented the un-cut coupe, clearly believing gluing on some Paisley vinyl vested sufficient distinction.  The factory also imposed some restraint on buyers: although the Gran Coupe was available in a variety of colors, only if the standard interior trim (tan) was chosen would the Paisley patterned upholstery be available and, befitting the likely ownership of the big machines, the vinyl roof was inconspicuously dark rather than the swirling psychedelia of the groovy Mod Top’s swirls.  It was for years the end for any exuberance in the full-sized lines.  Ford dropped the manual gearbox option after 1970 and Chevrolet had already removed the SS option for the Impala; big engines would remain, indeed, they would grow larger but power would drop, the full-sized lines of both now hunting those wanting cut-price Lincolns and Cadillacs.  Plymouth had already abandoned the Mod Top after a lackluster 1970 and the more dour Paisley vinyl lasted only another year, consigned to history with the triple-carburetor 440.  Happily, decades later, big-power engines would make a comeback but fortunately, the Paisley vinyl roof remained forgotten.

"Rich Burgundy", before & after UV exposure.

Chrysler's use of the term "paisley" was actually a bit misleading; only some of the groovy vinyl was a true paisley but the marketing people liked it so applied it liberally, even to fabric with big yellow sunflowers.  Customers didn't however share the enthusiasm felt by the sales department and by mid-1970, Chrysler realized they had a lot of bolts of un-wanted "paisley" vinyl in the warehouse; this was some time before just-in-time (JIT) supply chains.  The inspired suggestion was to dye the vinyl a dark purple and offer it only with the "Sparkling Burgundy Metallic" paint which was exclusive to the Imperial line, the theory being the same as used with hair-dyes: dark can always cover light.  Some (quick) tests suggested this was true and in September, the 1971 models began to be shipped to the dealers, some of which were parked outside... in direct sunlight.  Almost immediately, the "rich" burgundy vinyl began to fade.  Chrysler replaced the tops with either black or white vinyl and this time the "paisley" option was killed for good.  A handful were actually sold with the purple fabric still attached, later to fade, at which point most owners took up the offer for the white or black re-cover, depending on the interior trim chosen.  Few burgundy examples survive although at least one which has spent the last fifty years protected from the ultra-violet still exists as it left the factory.

Bugeye & Frogeye

Bugeye (pronounced buhg-ahy)

(1) A nautical term for a ketch-rigged sailing vessel used on Chesapeake Bay.

(2) A slang term, unrelated to the nautical use, used to describe objects or creatures with the bulging eyes resembling those of certain bugs.

1883: An Americanism, the construct being bug + eye, coined to describe the 1880s practice of shipwrights painting a large eye on each bow of the ketches used for oyster dredging in Chesapeake Bay, an estuary in the US states of Maryland and Virginia.  Bug dates from 1615–1625 and the original use was to describe insects, apparently as a variant of the earlier bugge (beetle), thought to be an alteration of the Middle English budde, from the Old English -budda (beetle) but etymologists are divided on whether the phrase “bug off” (please leave) is related to the undesired presence of insects or was of a distinct origin.  Although “unbug” makes structural sense (ie remove a bug, as opposed to the sense of “debug”), it doesn’t exist whereas forms such as the adjectives unbugged (not bugged) and unbuggable (not able to be bugged) are regarded as standard.  Eye pre-dates 900 and was from the Middle English eie, yë, eighe, eyghe, yȝe, eyȝe & ie, from the Old English ēge, a variant of ēage, from the Proto-West Germanic augā, from the Proto-Germanic augô (eye).  It was cognate with the German Auge & the Icelandic auga and akin to the Latin oculus (eye), the Lithuanian akìs (eye), the Slavic (Polish) oko (eye), the Old Church Slavonic око (oko) (eye), the Albanian sy (eye), the Ancient Greek ὄψ (óps) (in poetic use, “eye; face”) & ὄσσε (ósse) (eyes), the Armenian ակն (akn), the Avestan aši (eyes) and the Sanskrit अक्षि (ákṣi).  A related Modern English form is “ogle”.  Bugeye is a noun and bugeyed is an adjective; the noun plural is bugeyes.  Hyphenated use of all forms is common. 

Frogeye (pronounced frog-ahy or frawg-ahy)

(1) In botany, a small, whitish leaf spot with a narrow barker border, produced by certain fungi.

(2) A plant disease so characterized.

(3) A slang term, unrelated to the botanical use, used to describe objects or creatures with the bulging eyes resembling those of frogs.

1914–15: A descriptive general term, the construct being frog + eye, for the condition Botryosphaeria obtusa, a plant pathogen that causes Frogeye leaf spot, black rot and cankers on many plant species.  The fungus was first described by in 1832 as Sphaeria obtusa, refined as Physalospora obtusa in 1892 while the final classification was defined in 1964.  Frog (any of a class of small tailless amphibians of the family Ranidae (order Anura) which typically move by hopping and in zoology often referred to as “true frog” because in general use “frog” is used loosely or visually similar creatures) pre-dates 1000 and was from the Middle English frogge, from the Old English frogga, from the Proto-West Germanic froggō (frog).  It was cognate with the Norwegian Nynorsk fraug (frog) and Old Norse frauki and there may be links with the Saterland Frisian Poage (frog) and the German Low German Pogg & Pogge (frog).  The alternative forms in English (some still in regional use at least as late as the mid-seventeenth century were frosk, frosh & frock.  Eye pre-dates 900 and was from the Middle English eie, yë, eighe, eyghe, yȝe, eyȝe & ie, from the Old English ēge, a variant of ēage, from the Proto-West Germanic augā, from the Proto-Germanic augô (eye).  It was cognate with the German Auge & the Icelandic auga and akin to the Latin oculus (eye), the Lithuanian akìs (eye), the Slavic (Polish) oko (eye), the Old Church Slavonic око (oko) (eye), the Albanian sy (eye), the Ancient Greek ὄψ (óps) (in poetic use, “eye; face”) & ὄσσε (ósse) (eyes), the Armenian ակն (akn), the Avestan aši (eyes) and the Sanskrit अक्षि (ákṣi).  A related Modern English form is “ogle”.  Frogeye is a noun and frogeyed is an adjective; the noun plural is frogeyes.  Hyphenated use of all forms is common.

Bugeye or frogeye: The Austin-Healey Sprite

1960 Austin-Healey Sprite (left) & 1972 MG Midget (right).

The Austin-Healey Sprite was produced between 1958 and 1971 (although in the last year of production they were badged as the Austin Sprite, reflecting the end of the twenty year contract with Donald Healey's (1898–1988) eponymous company).  Beginning in 1961, the car was restyled and a more conventional frontal appearance was adopted, shared with the almost identical MG Midget, introduced as at the same time as a corporate companion and the Midget outlived the Sprite, the last built in 1980.  Upon release, the Sprite immediately picked up the nicknames frogeye (UK & most of the Commonwealth) and bugeye (North America) because the headlights were mounted as protuberances atop the hood (bonnet), bearing a resemblance to the eyes of some frogs and bugs.  The original design included retractable headlights but to reduce both cost and weight, fixed-lights were used.  As purely functional mountings, such things continue to be fitted to rally-cars.  The linguistic quirk that saw the Sprite nicknamed bugeye in North America and frogeye in most of the rest of the English-speaking world is a mystery.  Etymologists have noted the prior US use of bugeye as a nautical term but it was both geographically and demographically specific and that use, visually, was hardly analogous with the Sprite.  No other explanation has been offered; the English language is like that.

1963 Lightburn Zeta (left) 1964 Lightburn Zeta Sports (centre) & Lightburn Zeta Sports with "sports lights" (right).  Not everything in the 1960s was groovy. 

1949 Crosley Hotshot.

Although distinctive, the look wasn’t new, familiar from the use of the Triumph TR2 (1952) and Crosley in the US had used a similar arrangement for their "Hotshot" & "Super Sport" (1949-1952 and notable for being fitted with four-wheel disk brakes although heey didn't work very well) and in Australia, Lightburn (previously noted for their well-regarded washing machines and cement mixers) were in 1964 forced to adopt them for the woeful Zeta Sports to meet headlight-height regulations.  The Zeta Sports was better looking than the Trabant-like "two-door sedan" which preceded it but truly that is damning with faint praise.  An adaptation (development seems not the appropriate word) of the Meadows Frisky microcar of the mid-1950s, the Zeta Sports was built in South Australia and initially it wasn't realized headlight-height rules in New South Wales (NSW) were such that the low-slung Zeta couldn't comply, even were the suspension to be raised, an expedient MG was compelled to use in 1974 to ensure the bumpers of the Midget & MGB sat at the height specified in new US rules.  Instead "sports lights" were added to the bonnet (hood) which lent more more cartoon-like absurdity to the thing but did little to increase its appeal, only a few dozen built in the two years it was available.

1959 Alfa Romeo Giulietta Sprint Speciale, Tipo (type) 101.20. 

Ungainly the bugeye lights may have been but they were a potentially handy addition given the original headlights doubled as bumper bars.  That seems a silly idea and it is but it wasn't unique to the Zeta and some examples had exquisite (if vulnerable) coachwork, such as the early (low-nose) versions of the much-admired Alfa Romeo Giulietta SS (Sprint Speciale, Tipo (type) 101.20; 1957-1962).  It was only the first 101 cars which were produced in lightweight, bumper-bar less form, that run to fulfil the FIA's homologation rules which demanded a minimum of 100 identical examples to establish eligibility in certain classes of production-car racing.

Lindsay Lohan in "bugeye" sunglasses, the look made popular by Jacqueline Kennedy (1929-1994; US First Lady 1961-1963). 

So aerodynamically efficient (the drag coefficient (CD) a reputed .28) was Carrozzeria Bertone's design that although using only a 1290 cm³ (79 cubic inch) engine with barely 100 hp (75 kW), the SS could achieve an even now impressive 200 km/h (124 mph).  Fitted with a 498 cm³ engine which yielded 21 hp (15.5 kW), the Zeta Sedan thankfully wasn't that fast but did feature a four speed manual gearbox with no reverse gear; to reverse a Zeta, the ignition key was turned the opposite direction so the crankshaft turned the other way.  All four gears remained available so top speed in reverse would presumably have been about the same as going forward but, as Chrysler discovered during the testing for the doomed Airflow (1934-1937), given the vagaries of aerodynamics, it may even have been faster, something which certainly may have been true of the Sports, (at least with the soft top erected) given the additional drag induced by the bugeye lights.  This was never subject to a practical test because unlike the sedan, the diminutive roadster had a reverse gear.  

The class-winning Austin-Healey Sprite, Coupe des Alpes rally, 1958.  With its goofy bugeyes and "grinning grill", the Sprite was often anthropomorphized.  It was part of the little machine's charm and, cheap to run and easy to tune, Sprites were for decades a mainstay of entry-level motorsport and still appear in historic categories.  For years they were cheap so predictably were repowered by more powerful engines including V8s, the transplantation of which could be challenging, as was the subsequent driving experience.

An Italian Bugeye: Pininfarina's Ferrari 330 GTC Speciale

1968 Ferrari 330 GTC.

Introduced at the 1966 Geneva Auto Show, the 330 GTC was an important model for Ferrari and something of a watershed, the model defining the template which would be used for a succession of grand touring models which profitably could be manufactured and sold in volumes which, by Ferrari’s historic standards, constituted mass-production.  Between 1966-1968 597 were built (the of-quoted 598 said to be a double-counting of one chassis number), buyers attracted not only by the style but also creature comforts like air-conditioning and electric windows.  Additionally, there had been refinements to extend the appeal beyond those drawn to the faster but more raucous sports cars, independent rear suspension meaning the ride was softer and the attention paid to NVH (noise, vibration and harshness although the acronym wasn’t then in use in Italy where all three qualities still had a following) meant merely the thing was less tiring (noise is a source of stress); the 330 GTC was said to be the first Ferrari in which the radio genuinely was usable.  Styled by Pininfarina, taking cues from the 500 Superfast (1964-1966) at the front and the 275 GTS (1964-1966) to the rear, it shared the 2,400 mm (94½ inch) wheelbase of the 275 GTB (1964-1968).  A lovely, elegant shape which aged well, it wouldn’t seem to need enhancement but Pininfarina did just that, using the 330 GTC as a test-bed for a number of design studies, some of the details almost imperceptible and some obvious.

1964 Ferrari 330 GT 2+2 (left) and 1967 Ferrari 365 California Spyder (right). 

Of the latter, the most obvious was the addition of a pair of Supervis (super vision) driving lights in retractable housings, as used on the Ferrari 365 California Spyder (1966-1967).  By the mid 1960s, integrated quad headlights had for a decade been a part of mainstream design but their appearance on a Ferrari  had not met with universal praise, the 330 GT 2+2 (1964-1967) produced for its first two seasons with four but reverting to what was judged a more aesthetically accomplished pair for the rest of its run.  Speeds however were rising and the networks of European roads designed for high speed cruising rapidly were being extended and the need for better headlights was acknowledged.  Soon, technology would provide that but in the short term the solution was to add another pair and the retractable units on the Superfast were a way to do that without compromising the marque’s recognizable design language.  It was only on the Superfast the Supervis lights were standard equipment and they appeared on only two of the four 330 GTC Speciales along with a handful of regular production 330 GTC (fitted upon customer request, most sources suggest only three took up the option) and the clearly limited demand, coupled with the labor-intensive installation process, dissuaded Ferrari from extending availability as early as 1965 they appear to have vanished from the option list.  Not until compelled by US regulators a half-decade later would the factory return to retractable headlights, by then in a symmetrical quad.

Ferrari 330 GTC Speciale (serial number 8727, Pininfarina construction number CO 004, left) and in bug-eye mode (right).  This does hint why rarely are the the 365 California Spyders photographed with headlights raised. 

The brace of Supervis on chassis 8727 had a history.  Sometime prior to 1988 the front of the car had been damaged and when repairs were effected, the bug-eye lights simply were removed, the suddenly gaping apertures covered with a plug from sheet aluminium; once painted, the nose again resembled that of the standard 330 GTC the car had once been.  It was only during a later restoration the plugs were discovered and information was sought from Pininfarina which provided details of the history.  Obviously the rotating mechanisms were no longer available so those on one of the 14 365 California Spyders were removed and disassembled, allowing every part exactly to be duplicated, a process as expensive as it sounds and, adding to the cost, it was necessary to fabricate a new nose-cone because the existing metal surrounding the plugs had become too fragile to support the weight.

Skinnytoker Trindalyn Mackenzie skinnysplaining that "skinny isn't owned, it's rented".

The bug-eye look was adopted by the skinnytokers (the skinnytok community said to be "the acceptable pro ana") because the exaggerated size of the frames and lens creates the visual illusion of making the face appear thinner although Trindalyn Mackenzie seems anyway splendidly slender.  

A French bugeye: The Matra 530SX

Matra’s 1967 advertising copy for the last of the Sports Jets (left) and a 530 (right).

René Bonnet (1904–1983) was a self-taught French designer and engineer who joined the long list of those unable to resist the lure of building a car bearing his name.  It ended badly but his venture does enjoy a place in history because briefly he produced the first mid-engined road cars offered for general sale, some four years after the configuration had in Formula One racing begun to exert a dominance which endures to this day.  His diminutive sports car (marketed variously as René Bonnet Djet, Matra-Bonnet Djet, Matra Sports Djet & Matra Sports Jet) were produced by his company between 1962-1964 and by Matra for a further two years, the French manufacturer taking over the concern when Bonnet was unable to pay for the components earlier supplied.  While Matra continued production of the Djet, it used the underpinnings for a much revised model which would in 1967 emerge as the Matra 530.

Matra R.530 surface to air missile (1962, left) and René Bonnet Missile (1959-1962).

It was only force of circumstances which would lead Matra to producing the Djet.  As Bonnet’s largest creditor when the bills grew beyond his capacity to pay, the accountants worked out the only hope of recovering their stake was to take the equity and continue the operation.  Although asset-stripping wasn’t then the thing it would later become, there’s nothing to suggest this was contemplated and the feeling was the superior administrative capacity of Matra would allow things to be run in a more business-like manner although there was genuine interest in the workforce’s skills with the then still novel fibreglass.  However, although Djet production resumed under new management, Bonnet’s other offerings such as the Missile (1959-1962) were retired.  The missile, a small, front-wheel drive (FWD) convertible was a tourer in the pre-war vein rather than a sports car but while the idea probably had potential, the price was high, the performance lethargic and the styling quirky even by French standards.  In looks, it had much in common with the contemporary Daimler SP250 including the tailfins and catfish-like nose but while the British roadster was genuinely a high-high performance (if flawed) sports car, the missile did not live up to its name; under the hood (bonnet) sat small (some sub 1000 cm³) four cylinder engines rather than the Daimler’s sonorous V8.  One influence did however carry over: Matra named the 530 after one of their other products: the R.530 surface to air missile which had entered service in 1962 after a five year development.

Vis-à-vis: Matra 530: The LX (left) and the SX (right).

Using three-numeral numbers for car names is not unusual but usually the reference is to engine capacity (in the metric world a 280 being 2.8 litres, a 350, 3.5 litres etc while in imperial terms 350, 427 et al stood as an indication of the displacement in cubic inches).  Buick proved a contrarian, their 445 V8 gaining the name from its torque rating and the company used 225 in honor of the impressive 225 inch (5.7 m) length of the the 1959 Electra (Jayne Mansfield (1933–1967) died in a 225), sticking to to it for years even as the thing grew and shrunk and there have been many three-digit numbers which indicated a model's place in the hierarchy, the choice sometimes seemingly arbitrary.  Porsche in 1963 thought 901 was innocuous but Peugeot objected, claiming an exclusive right (for cars sold in France) to the use of three digit numbers with a central "0".  At that point Mercedes-Benz had in France been for a decade been selling the 300 and were about to release the 600 so it seemed an ambitious claim but, given the advice the case would be heard in a French court (which meant the French would win), Porsche renamed the thing 911 and the rest is history.  The "Letter Series" Chrysler 300 gained the name from its industry-leading 300 horse power, 331 cubic inch (5.4 litre) V8 and such was the reputation the thing soon established that even though over the following eleven years displacement and power both rose, the "300" model designation was retained, the allure so strong there was a twenty-first century revival.  Even now, 300 sounds an impressive number if linked to horsepower while the "110" used by both Austin and Wolseley doesn't stir the imagination, even though it denoted a useful 11% jump in horsepower from the previous 99.  The three-dozen odd models of the French Monica (1971-1975) were all called "560" because although Chrysler invoiced the company for "340 cid" (cubic inch displacement) V8s, to have called it the 340 would have baffled many in Europe for whom inches were mysterious so 560 it was, a familiar allusion to its 5.6 litres.  Unfortunately, after the ripples of the first oil shock washed over Europe after 1973, engines of that size become suddenly unfashionable and Monica was doomed along with most of the once lucrative trans-Atlantic ecosystem.  

1971 Chrysler (Australia) VG Valiant Regal 770 Hardtop.

Perhaps because 220, 440, 330 and such can be multiples of amicable numbers (and thus possess a beauty for mathematicians), they seem to have been used as model designations unrelated to the three numeral string’s usual function of (usually with some rounding up or down) indicating engine displacement (Kawasaki 440=440 cm3; Mercedes-Benz 220=2.2 litres; Oldsmobile 330=330 cid etc). AMC (American Motor Corporation) had the most complete sequence, using 220, 330, 440, 550, 660, 770, 880 & 990 to tag a model’s place in the hierarchy and in Australia Chrysler used 660 and 770 for their blinged-up Hillman Hunter and Valiant respectively; they also called the Hunter a “Royal” in case 660 was too abstract for the colonials. There, Ford's Mark 1 Cortina was sold as a 220 (the so-called "poverty" model which was a two-door without even a standard heater so it could be advertised at the lowest possible price) & 440 (the better equipped four-door version).  When a two door version with the 440 equipment levels was released, in stead of 330 it was called 240. 550 is also a footnote because the Mercedes-Benz R230 (2001-2011) was unusual because of the quirk of the SL 550 (2006-2011), a designation used exclusively in the North American market, the RoW (rest of the world) cars retaining the SL 500 badge even though both used the 5.5 litre (333 cubic inch) V8 (M273).

Nor is a link with the materiel of the military unusual, the names of warships have been borrowed and Chevrolet used Corvette as a deliberate allusion to speed and agility but an air-to-air missile was an unusual source although Dodge did once display a Sidewinder show car.  Eventually the Corvette did live up to its name although the humble Triumph Spitfire was a far cry from the fighter aircraft which became famous in the Battle of Britain (1940).  At the time though, it wasn't the Matra's name which attracted most comment.  There have been quite a few French cars which looked weirder than the 530 but the small, mid-engined sports car was visually strange enough although, almost sixty years on, it has aged rather well and the appearance would by most plausibly be accepted as something decades younger.  The automotive venture wasn’t a risk for Matra because it was a large and diversified industrial conglomerate with profitable interests in transport, telecommunications, aerospace and of course defence (missiles, cluster-bombs, rockets and all that).  As things transpired, the automotive division would for a while prove a valuable prestige project, the participation in motorsport yielding a Formula One Constructors’ Championship and three back-to-back victories in the Le Mans 24 hour endurance classic.

Matra 530: The LX (left) and the SX (right).

The road-car business however proved challenging and Matra never became a major player.  Although the British and Italians would prove there was a market for small, economical sports cars, buyers seemed mostly to prefer more traditionally engineered roadsters which were ruggedly handsome rather than delicately avant-garde.  Although as a niche model in a niche market, the volumes were never high, the 530 was subject to constant development and in 1970 the 530LX was released, distinguished by detail changes and some mechanical improvements.  Most distinctive however was next year’s 530SX, an exercise in “de-contenting” (producing what the US industry used to call a “stripper”) so it could be offered at a lower price point, advertised at 19,000 Fr against the 22,695 asked for the LX.  It was a linguistic coincidence the SX label was later chosen for the lower price 386 & 486 CPUs (central processing unit) by the US-based Intel although they labeled their full-priced offerings DX.

Yuri Gagarin (1934–1968; Soviet pilot and cosmonaut and the first human to travel to “outer space”) with his 1965 Matra Djet (left), standing in front of the Покори́телям ко́смоса (Monumént Pokorítelyam kósmosa) (Monument to the Conquerors of Space), the titanium obelisk erected in 1964 to celebrate the USSR's pioneering achievements in space exploration.  The structure stands 351 feet (107 metres) tall and assumes an incline of 77° which is a bit of artistic licence because the rockets were launched in a vertical path but it was a good decision however because it lent the monument a greater sense of drama.  Underneath the obelisk sits the Музей космонавтики (Memorial Museum of Cosmonautics (known also as the Memorial Museum of Astronautics or Memorial Museum of Space Exploration)) and in the way which was typical of projects in the Brezhnev-era (Leonid Brezhnev (1906–1982; Soviet leader 1964-1982) USSR, although construction was begun in 1964, it wasn't until 1981 the museum opened to the public.  In the Soviet Union, while it was common for projects to be delayed for years, they were usually described as "ahead of schedule". 

The reduction in the cost of production of the SX was achieved in the usual way: remove whatever expensive stuff can be removed.  Thus (1) the retractable headlights were replaced with four fixed “bugeyes”, a single engine air vent was fitted instead of the LX’s four, (3) the rear seat and carpet were deleted, (4) the front seats were non-adjustable, (5) the trimmed dashboard was replaced by one in brushed aluminium (which was much-praised), the removable targa panels in the roof were substituted with a solid panel and, (7) metal parts like bumpers and the grille were painted matte black rather than being chromed.  In the the spirit of the ancien regime, the Frensh adopted the nicknames La Matra de Seigneur (the Matra of a Lord) for the LX & La Matra Pirate (the Matra of a pirate) for the SX.

Who wore the bugeye best?  Austin-Healey Sprite (1958, left), Lightburn Zeta Sports (1964, centre) and Matra 530SX (1971, right).

The SX did little to boost sales and even in 1972 which proved the 530’s most prolific year with 2159 produced, buyers still preferred the more expensive model by 1299 to 860.  Between 1967-1973, only 9609 530s were made: 3732 of the early models, 4731 of the LX and 1146 of the bugeyed SX and, innovative, influential and intriguing as it and the Djet were, it was a failure compared with something unadventurous like the MGB (1963-1980), over a half-million of which were delivered.  One 530 however remains especially memorable, a harlequinesque 1968 model painted by French artist Sonia Delaunay (1885–1979), a founder of the school of Orphism (a fork of Cubism which usually is described as an exercise in pure abstraction rendered in vivid colors).  The work was commissioned by Matra's CEO Jean-Luc Lagardère (1928–2003) for a charity auction and still is sometimes displayed in galleries.  In 2003, after some thirty years of co-production with larger manufacturers, Matra’s automotive division was declared bankrupt and liquidated.