Director

Director (pronounced dih-rek-ter or dahy-rek-ter)

(1) A person or thing that directs others or other things (Director of Engineering, Director of Sales et al).

(2) In corporate law, one of a group of persons chosen to control or govern the affairs of a company or corporation, usually as a member of a board of directors and sometimes also including executive functions.

(3) The person responsible for the interpretive aspects of a stage, film, or television production; the person who supervises the integration of all the elements, as acting, staging, lighting etc.

(4) In musical or other artistic productions (stage, art galleries, opera etc) one in charge of all artistic (and sometimes administrative) matters (in larger operations the roles sometimes specialized: sound director, script director etc).

(5) The manager or chief executive of certain schools, institutes, government bureaux etc.

(6) In military use, a mechanical or electronic device which continuously calculates firing data for use against an airplane or other moving target, configured usually to display graphical information about in real time the targets of a weapons system.

(7) In chemistry, the common axis of symmetry of the molecules of a liquid crystal.

(8) In music, a synonym for conductor (US use, now less common).

(9) A counsellor, confessor, or spiritual guide (now less common).

1470-1480: The construct was direct(us) + -or.  A borrowing in the sense of “a guide” from the Anglo French directour & the French directeur the agent noun from the Latin dirigere (set straight, arrange; give a particular direction to) and its source, the Late Latin directorem, from the Latin dīrectus, the perfect passive participle of dīrigō (straighten, direct), the construct being dis- (asunder, in pieces, apart, in two) + regō (to direct, to guide, keep straight; make straight; rule), from the primitive Indo-European root reg (move in a straight line).  The -or suffix was from the Middle English -our, from the Old French -eor, from the Latin -ātor and reinforced by the Old French -or and its source, the Latin -tor & -tōrem.  It was used to create an agent noun, often from a verb, indicating a person or object (often machines or parts of them) that do the verb or part of speech with which they are formed.  In electrical engineering it has the specific use of being appended to the names of members of classes of components, especially those that have an extensive property name of the same root suffixed with -ance (eg to convey the sense that resistors possess resistance and inductors possess inductance).  The alternative spelling directour became rare in the late eighteenth century and is long obsolete.  Director, directorate & directorship are nouns, directing is a verb, directed is a verb & adjective, directorial is an adjective and directorially is an adverb; the noun plural is directors.  The feminine forms of the noun (directress & directrix) were always rare and are now thought extinct (and certainly proscribed).

Lindsay Lohan with Spanish fashion designer Estrella Arch (b 1974), on the catwalk at the conclusion of Emanuel Ungaro's Spring-Summer show in Paris, October 2009.  Ms Lohan was employed as a creative director at the House of Emanuel Ungaro, founded in 1965 by French fashion designer Emanuel Ungaro (1933–2019)

The noun director (corporate sense of “one of a number of persons having authority to manage the affairs of a company” was known as early as the 1630s; the theatrical sense of “the leader of a company of performers” dates from 1911 and if was from here the use was picked up by those in charge of the artistic or technical aspects of movie-making.  The noun directorship (condition or office of a director) has been in use since the 1720s, the adjective directorial (that directs) known since 1770.  The noun directorate was used first in 1834 of “a body of directors” and may immediately have be used individually of the “office of a director” but this was certainly first documented in 1837.  Director is a word defined both by its history of use (film director, director of football etc) and law (company director) so although titles like supervisor, head, manager, leader, administrator, chief, boss etc certainly implies “one who directs”, they’re traditionally not used as direct synonyms because “director” is a “loaded word”.  It’s also modified as needed (art director, managing director, sub-director et al).

1967 Imperial Crown Coupe with "Mobile Director Package"; note the rearward facing front passenger seat.  

In the years between 1955-1975, Chrysler re-created Imperial as a separate, stand-alone division within the corporation (albeit with some sharing with other divisions of engine-transmission combinations and certain other components), emulating the structure Ford used with Lincoln.  Although the approach, especially during the early years, yielded some success, the separation didn’t survive the troubled decades of the 1970s (by which time the platform and body-shells were shared with the other divisions and much of the earlier distinctiveness had been surrendered); a couple of subsequent, half-heated, revivals proved abortive.  The Imperial in 1967-1968 had actually switched from the separate frame used since 1955 to the unitary construction of the full-sized ranges offered by other divisions but maintained a certain degree of difference by virtue of a unique body, albeit one with slightly reduced dimensions from those of the previous decade.  Although styled with an elegance derived from its simplicity of line, the Imperial continued to not quite match the timeless modernity of the Lincoln or the indefinable but incomparable allure of the Cadillac and although sales did improve in 1967, the volumes were only ever a fraction of its two competitors.  The basic engineering though was sound, the TorqueFlite transmission as responsive and robust as any (although it didn’t quite slur as effortlessly between ratios as the Cadillac’s Turbo-Hydramatic) and the 440 cubic inch (7.2 litre) a notch better, something the others wouldn’t match until 1968.  Significantly, all at the time acknowledged the Imperial was the better road car although, given it operated in a market where quietness and isolation from the environment was afforded more of a premium than handling prowess, any real-world advantage in the target market was probably marginal.

The more stylish if less roadable opposition: 1967 Cadillac Coupe DeVille (left) & 1967 Lincoln Continental Coupe (right).

In those years however, the Imperial did offer something truly unique.  The “Mobile Director Package” was available exclusively on the Imperial Crown Coupe and reflected (within the limits of what the available technology would then permit) what Chrysler thought a company director would most value in an automobile being used as a kind of “office on the move” and it included: an extendable walnut-topped table which could be unfolded over the rear seats, a gooseneck (Tensor brand) high-intensity lamp which could be plugged into the cigarette lighter on either side of the car (in a sign of the times, Imperials had four cigarette lighters installed) and most intriguingly, the front passenger seat could rotate 180° to permit someone comfortably to use the tables and interact with those in the rear.  All the publicity material associated with the Mobile Director Package did suggest the rearward-facing seat would likely be occupied by a director’s secretary and as one might imagine, the configuration did preclude her (and those depicted were usually women) using a lap & sash seat-belt but she would always have been in arm’s reach of at least one cigarette lighter so there was that.  The package was available only for those two seasons and in its first years cost US$597.40 (some US$5500 adjusted for 2023 values).  The cost of the option was in 1968 reduced to US$317.60 (some US$2800 adjusted for 2023 values) but that did little to stimulate demand, only 81 buyers of Crown Coupes ticking the box so even if the new safety regulations hadn’t outlawed the idea, it’s doubtful the Mobile Director Package would have appeared on the option list in 1969 when the new (and ultimately doomed) “fuselage” Imperials debuted.

Imperial's advertising always emphasised the "business" aspect of the package but the corporation also circulated a photograph of the table supporting a (presumably magnetic) chessboard and another with a bunch of grapes tumbling seductively.  The latter may have been to suggest the utility of the package when stopping for a picnic with one's secretary.  Once advertising agencies got ideas, they were hard to restrain.    

The advertising copy at the time claimed the package was “designed for the busy executive who must continue his work while he travels”, serving also as “an informal conference lounge”.  The Imperial was a big car (although the previous generations were larger still) but “lounge” was a bit of a stretch but “truth in advertising” laws were then not quite as onerous as they would become.  More accurate were the engineering details, the table able to “pivot to any of four different positions, supported by a sturdy chrome-plated pillar and in the forward position, it can convert into a padded armrest between the two front seats while extended, it opens out to twice its original size with a lever on the table swivel support to permit adjustments to the height”.  It was noted “a special tool is used for removing the table and storing it in the trunk” the unstated implication presumably that in deference to the secretary’s finger-nails, that would be a task for one’s chauffeur.  The US$597.40 the option listed at in 1967 needs to be compared with the others available and only the most elaborate of the air condition systems was more expensive.

Imperial option list, 1967.

The package as it appeared in showrooms was actually modest compared with the “Mobile Executive” car the corporation sent around the show circuit in 1966.  That Imperial had been fitted with a telephone, Dictaphone, writing table, typewriter, television, a fax machine, reading lamp and stereophonic sound system.  The 1966 show car was also Crown Coupe but it was much more ambitious, anticipating advances in mobile communications which would unfold over the next quarter century.  At the time, car phones were available (the first service in the US offered during the late 1940s) although they were expensive and the nature of the bandwidth used and the lack of data compression meant that the range was limited as was the capacity; only several dozen calls able simultaneously to be sustained.  In 1966, there was even the novelty of a Datafax, able to send or receive a US Letter-sized (slightly smaller than A4) page of text in six minutes.  That sounds unimpressive in 2023 (or compared even with the 14.4 kbit/s for Group 3 FaxStream services of the 1990s) but the appropriate comparison is with the contemporary alternatives (driving, walking or using the US Mail) and six minutes would have been a considerable advance.  As it was, the tempting equipment awaited improvements in infrastructure such as the analogue networks of the 1980s and later cellular roll-outs and these technologies contributed to the extent of use which delivered the economies of scale which eventually would make possible smart phones.

The 1966 car which toured the show circuit demonstrated the concept which, in simplified form, would the next year appear on the option list but things like telephones and fax machines anticipated the future by many years (although fax machines in cars (Audi one of a handful to offer them) never became a thing).  The Dictaphone did however make the list as one of Chrysler's regular production options (RPO) in the early 1970s and the take-up rate was surprisingly high although the fad quickly passed, dealers reporting the customers saying they worked well but they "never used them".

Puffer

Puffer (pronounced puhf-er)

(1) A person or thing that puffs.

(2) Any of various fishes of the family Tetraodontidae, noted for the defense mechanism of inflating (puffing up) its body with water or air until it resembles a globe, the spines in the skin becoming erected; several species contain the potent nerve poison tetrodotoxin.  Also called the blowfish or, globefish.

(3) In contract law, the casual term for someone who produces “mere puff” or “mere puffery”, the term for the type of exaggerated commercial claim tolerated by law.

(4) In cellular automaton modelling (a branch of mathematics and computer science), a finite pattern that leaves a trail of debris.

(5) In auctioneering, one employed by the owner or seller of goods sold at auction to bid up the price; a by-bidder (now rare, the term “shill bidders” or “shills” more common).

(6) In marine zoology, the common (or harbour) porpoise.

(6) A kier used in dyeing.

(8) In glassblowing, a soffietta (a usually swan-necked metal tube, attached to a conical nozzle).

(9) Early post-war slang for one who takes drugs by smoking and inhaling.

(10) In mountaineering (and latterly in fashion), an insulated, often highly stylized puffy jacket or coat, stuffed with various forms of insulation.

(11) As Clyde puffer, a type of cargo ship used in the Clyde estuary and off the west coast of Scotland.

(12) In electronics and electrical engineering, a type of circuit breaker.

(13) A manually operated medical device used for delivering medicines into the lungs.

(14) As puffer machine, a security device used to detect explosives and illegal drugs at airports and other sensitive facilities.

(15) In automotive engineering, a slang term for forced induction (supercharger & turbocharger), always less common than puffer.

In 1620–1630: A compound word puff + -er.  Puff is from the Middle English puff & puf from the Old English pyf (a blast of wind, puff).  It was cognate with the Middle Low German puf & pof.  The –er suffix is from the Middle English –er & -ere, from Old English -ere, from the Proto-Germanic -ārijaz, thought usually to have been borrowed from Latin –ārius and reinforced by the synonymous but unrelated Old French –or & -eor (The Anglo-Norman variant was -our), from the Latin -(ā)tor, from the primitive Indo-European -tōr.  Added to verbs (typically a person or thing that does an action indicated by the root verb) and forms an agent noun.  The original form from the 1620s was as an agent noun from the verb puff, the earliest reference to those who puffed on tobacco, soon extended to steamboats and steam engines generally when they appeared.  The sense of "one who praises or extols with exaggerated commendation" is from 1736, which, as “mere puff” or “mere puffery” in 1892 entered the rules of contract law in Carlill v Carbolic Smoke Ball Company (1892, QB 484 (QBD)) as part of the construction limiting the definition of misrepresentation.  The remarkable fish which inflates itself in defense was first noted in 1814, the meanings relating to machinery being adopted as the industrial revolution progressed although the more virile “blower” was always preferred as a reference to supercharging, puffer more appropriate for the hand-held inhalers used by those suffering a variety of respiratory conditions. 

Puffer Jackets and beyond

Calf-length puffer coats.

The first down jacket, a lightweight, waterproof and warm coat for use in cold places or at altitude and known originally as an eiderdown coat, appears to be the one designed by Australian chemist George Finch (1888-1970) for the 1922 Everest expedition but a more recognizable ancestor was the Skyliner, created by American Eddie Bauer (1899-1986) in 1936, his inspiration being the experience of nearly losing his life to hypothermia on a mid-winter fishing trip.  Using trapped air warmed by the body as a diver’s wet suit uses water, Bauer’s imperative was warmth and protection, but he created also a visual style, one copied in 1939 by Anglo-American fashion designer, Charles James (1906-1978) for his pneumatic jacket, the Michelin Man-like motif defining the classic puffer look to this day.

Lindsay Lohan in puffer vest with Ugg boots, Salt Lake City, Utah, 2013 (left) and in puffer jacket, New York City, 2018 (right).

It was in the late 1940s it began to enjoy acceptance as a fashion item, marketed as evening wear and it was sold in this niche in a variety of materials until the 1970s when a new generation of synthetic fibres offered designers more possibilities, including the opportunity to create garments with the then novel characteristic of being simultaneously able to be bulky, lightweight yet able to retain sculptured, stylized shapes.  These attributes enabled puffer jackets to be made for the women’s market, some of which used a layering technique to create its effect and these were instantly popular.  Although initially in mostly dark or subdued colors, by the 1980s, vibrant colors had emerged as a trend, especially in Italy and England.  By the twenty-first century, although available across a wide price spectrum, the puffer as a style cut across class barriers although, those selling the more expensive did deploy their usual tricks to offer their buyers class identifiers, some discrete, some not.

The puffer started life as a jacket and it took a long time to grow but by the 2000s, calf-length puffers had appeared as a retail item after attracting comment, not always favorable, on the catwalks.  Although not selling in the volumes of the jackets, the costs of lengthening can’t have been high because ankle and even floor-length puffers followed.  Down there it might have stopped but, in their fall 2018 collection released during Milan Fashion Week, Italian fashion house Moncler, noted for their skiwear, showed puffer evening gowns, the result of a collaborative venture with Valentino’s designers.  Available in designer colors as well as glossy black, the line was offered as a limited-edition which was probably one of the industry’s less necessary announcements given the very nature of the things would tend anyway to limit sales.  The ploy though did seemed to work, even at US$2,700 for the long dress and a bargain US$3,565 for the cocoon-like winter cape, demand was said to exceed supply so, even if not often worn, puffer gowns may be a genuine collector’s item.

A Dalek.

It wasn’t clear what might have been inspiration for the conical lines although the ubiquity of the shape in industrial equipment was noted.  It seemed variously homage to the burka, a sculptural installation of sleeping bags or the stair-challenged Daleks, the evil alien hybrids of the BBC's Dr Who TV series.  It also picked up also existing motifs from fashion design, appearing even as the playful hybrid of the mullet dress and a cloak.

A monolith somewhere may also have been a reference point but the puffer gown was not stylistically monolithic.  Although to describe the collection as mix-n-match might be misleading, as well as designer colors, some of the pieces technically were jackets, there were sleeves, long and short and though most hems went to the floor, the mullet offered variety, especially for those who drawn to color combination.  Most daring, at least in this context, were the sleeveless, some critics suggesting this worked best with gowns cinched at the middle.

By the time of the commercial release early in 2019, solid colors weren’t the only offering, the range reflecting the influence of Ethiopian patterns although, in a nod to the realities of life, only puffer jackets were made available for purchase.  Tantalizingly (or ominously, depending on one’s view), Moncler indicated the work was part of what they called their “genius series”, the brand intending in the future to collaborate with other designers as well as creating a series of Moncler events in different cities, the stated aim to “showcase the artistic genius found in every city”.  The venture was pursued but in subsequent collections, many found the quality of genius perhaps too subtly executed for anyone but fellow designers and magazine editors to applaud.  The shock of the new has become harder to achieve.

Hagiography

Hagiography (pronounced hag-ee-og-ruh-fee or hey-jee-og-ruh-fee)

(1) The writing and critical study of the lives of the saints; hagiology.

(2) A biography of a saint.

(3) In biographical publishing & criticism, works essentially promotional or otherwise uncritical; any biography that idealizes or idolizes its subject; a biography which is uncritically supportive of its subject, often including embellishments or propaganda.

1805–1820: A compound word, the construct being hagio- + -graphy.  Hagio was from a combining form of the Ancient Greek ἅγιος (hágios) (holy, saintly) and the -graphy element was from the Ancient Greek -γραφία (-graphía) (writing), thus “sacred writing”.  In English, the word was first used in the 1820s of studies (strictly speaking often not biographies by modern standards) of the lives of saints, use later extended to “sacred writing” in general and only (and scholars are not in accord about quite when) sometime in the late nineteenth century to biographies and other secular works which were uncritical (especially if some criticism was obviously justified).  The suspicion is that such works would have been referred to as “hagiographic” before the idea of “the hagiography” came to be accepted as a definable category; it’s now an accepted slur among book reviewers.  The hagiography as a device of propaganda has a long tradition and there are studies of saints who, although known to have lived not wholly saintly lives, certainly seemed to have after some medieval hagiologists had finished with them.  The earlier forms were hagiographer (1650s), hagiographical (1580s) and Hagiographic (1809).  Hagiography, hagiologist, hagiology & hagiographer are nouns, hagiographic & hagiographical are adjectives and hagiographically is an adverb; the noun plural is hagiographies.

Because of the inherent limitations in the way Google harvests data for their ngrams, their not literally a tracking of the use of a word in society but can be usefully indicative of trends and patterns.  The assumption is the use of the word "hagiography" increased as it came to be applied to secular literature and (especially from the early twentieth century onwards) both the volume of biographies and reviews & criticism of them became more frequent.    

Among the earliest forms of formally structured propaganda, the use can be traced to Hagiographa, the Greek designation of the Ketuvim, the third part of the Jewish Scriptures and the modern idea of the hagiography is that of a work which treats ordinary, flawed human subjects (as all the saints of course were) as saintly.  One outfit for which hagiography has been perfected is the DPRK (the Democratic People’s Republic of Korea (or North Korea)).  It’s often referred to as a hermit state shrouded in mystery but the Korean Central News Agency (KCNA), the regime’s official state news agency is surprisingly energetic in its production of information about the nation for both domestic & international consumption.  In 2008, the KCNA issued the “official biography” of Kim Jong-il (Kim II, 1941-2011; The Dear Leader of DPRK (North Korea) 1994-2011), making clear that from the moment of his birth, truly he was amazing.  He was born inside a log cabin beneath Korea’s most sacred mountain and in the moment of delivery, a shooting star brought forth a spontaneous change from winter to summer and there appeared in the sky, a double rainbow.  That year there was no spring because the appearance of The Dear Leader on Earth brought sunlight and prosperity, the finest summer the nation has even known.  Exceptional from his first breath, The Dear Leader was not subject to bowel movements, never needing to defecate or urinate although this seems not to be an inheritable genetic trait of the dynasty because Kim Jong-un (Kim III, b 1982; The Supreme Leader of DPRK (North Korea) since 2011) is known to be accompanied on his travels always by some form of portable toilet.  So discriminating was the palette of The Dear Leader that he employed staff to inspect every grain of rice by hand to ensure each piece was of uniform length, plumpness, and color, The Dear Leader eating only perfectly-sized rice.  Although, just to illustrate the pointlessness of the capitalist pursuit, he only ever played one round of golf and that on the country’s notoriously difficult 7,700 yard (7040 m) course at Pyongyang, he took only 34 strokes to complete the 18 holes, a round which included five holes-in-ones.  Every word the KCNA released was said to be true but in the West, it was labelled as “beyond hagiographic” (except for the bit about the rice which was judged “plausible”).

Lindsay Lohan and her lawyer in court, Los Angeles, December 2011.

Apparently the author of 39 books on topics as diverse as travelling in Africa and a multi-language illustrated dictionary of photography & cinematography (including a glossary of terms), author Derek Townsend was obviously prolific but it may be that in one volume, he produced what the English literature & political science departments in any university could use as the definitive case study of the hagiography.  Townsend’s Jigsaw: The Biography of Johannes Bjelke-Petersen : Statesman - Not Politician (Sneyd and Morley, Sydney, 1983 (ISBN-13: 9780949344007)) was the “authorized biography” of Sir Joh Bjelke-Petersen KCMG (1911–2005; premier of the Australian state of Queensland 1968-1987) and it was an extraordinary book in that not one reviewer could find one fragment of text which was anything but complimentary and gushingly so.  To be fair, the facts (dates and locations etc) all appeared to be correct.  What was best part however was for the hardback edition, a biographical piece (thumbnail sketch just not sufficient) describing the author was included in which he was described as:

"...professional traveller, acclaimed explorer, technologist, government strategist and one of the most diverse business entrepreneurs... an international best-selling author [whose] non-fiction books have sold millions of copies".  Said to have been "...one of the first visitors allowed into Zanzibar after the 'revolution'... numerous government leaders have extended their hospitality - presidents Jomo Kenyatta, Julius Nyerere, Milton Obote, Dr Eric Williams and Prime Minister Indira Gandhi to mention but a few".  He was also "...actively concerned with sophisticated design technology of early commercial turboprop aircraft as well as involvement with many aspects of Britain’s first defensive surface to air (SAM) guided missile, the ramjet powered Bloodhound.  For the Rank Organization, one of his many achievements was the initial responsibility for developing not only the marketing strategy but also the techniques of utilization for a revolutionary dry electrostatic 'copying' process now commonly known as Xerox".  Surprisingly, he didn't bother describing himself also as a "scientist" which he'd earlier done in a piece for a magazine in which he extolled the benefits of Castrol GTX motor oil.  Again, to be fair, Castrol GTX was and remains a fine lubricant.  An analysis by artificial intelligence (AI) might now help but for readers then, it was hard whether the biography or the blurb about the author was the more hagiographic.

Jigsaw (1983), a classic and perhaps the definitive book of its kind.

Someone who could write like that of themselves was clearly just the chap the premier needed for a his authorized biography which could be released during the 1983 state election and Mr Townsend didn’t disappoint, his text including phrases which lauded his subject as a “statesman extraordinaire” & “protectorate of Queensland and her people”.  Whether despite or because of Jigsaw, Mr Bjelke-Petersen’s National Party government enjoyed an extraordinary victory, defeating not only the official Australian Labor Party (ALP) opposition but securing such a majority that the Nationals no longer needed the support of the troublesome Liberal Party to form a government. 

Caudillo, Duce & Führer

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Cimarron

Cimarron (pronounced sim-uh-ron, sim-uh-rohn or sim-er-uhn)

(1) A Maroon (an African or one of African descent who escaped slavery in the Americas, (or a descendant thereof, especially a member of the Cimarron people of Panama).

(2) In Latin America (1) feral animals or those which have returned to the wild, (2) rural areas (campestral) and the inhabitants there dwelling & (3) wild plants.

(3) A name used in the US for both rivers & as both a localities.

(4) A not fondly remembered small "Cadillac", built between 1981-1988.

1840–1850: From the Colonial Spanish cimarrón (a maroon (used also casually of feral animals, wild rams etc), from the Spanish and thought likely equivalent to the Old Spanish cimarra (brushwood, thicket), the construct being & cim(a) (peak, summit (from the Latin cȳma (spring shoots of a vegetable), from the Ancient Greek  + -arrón (the adjectival suffix).  Most etymologists appear to accept the Spanish cimarrón was a native Spanish formation from cima (summit, peak), referring to slaves who escaped to seek refuge in the mountains but the alternative theory is that it was a borrowing from Taíno símaran (wild (like a stray arrow)), from símara (arrow).  The feminine was cimarrona, the masculine plural cimarrones & the feminine plural cimarronas.  The verb maroon (put ashore on a desolate island or some isolate and remote coast by way of punishment) dates from 1724 and was from maroon (fugitive black slave living in the wilder parts of Dutch Guyana or Jamaica and other West Indies islands) which has always been assumed to be a corruption of the Spanish cimmaron & cimarrón.  Cimarron is a noun & proper noun (the adjective cimarific (based on Cimar(ron) + (horr)ific) was sardonic; a slur relating to the Cadillac); the noun plural is Cimarrons.

The Cadillac Cimarron, 1982-1988

For those who can remember the way things used to done: 1968 Cadillac Coupe DeVille convertible.

The path of the reputation of the unfortunate Cadillac Cimarron was unusual in the more it was upgraded and improved, the further it seemed to fall in the estimation of the motoring press.  Despite the impression which seems over the decades to have become embedded, the early critical reaction to the Cimarron was generally polite and even positive, while acknowledging the inadequacies of the original engine-transmission combinations.  The journalists may however have been in a mood to be unusually forgiving because in 1981, when the first examples were provided for press evaluation, that a Cadillac was for the first time since 1914 fitted with a four-cylinder engine and one with a displacement smaller than 2.0 litres (122 cubic inch) for the first time since 1908 was a sign how much the universe had shifted; not even ten years earlier every Cadillac on sale used an 8.2 litre (500 cubic inch) V8.  The ripples of the first oil shock would see the big-block V8 twice downsized but so much had rising cost (and the threatened scarcity) of gas scarred the consumer that even Cadillac owners wanted more efficient vehicles.  They still wanted to drive Cadillacs and while demand for the full-sized cars remained, it was obvious to General Motors (GM) that the segment was in decline and the alternatives proving popular were not the traditional Lincoln and Imperial but the premium brand Europeans, Mercedes-Benz, BMW and (as a niche player), Jaguar.

The cleverly engineered 1976 Cadillac Seville which hid its origins well.

The Europeans produced very different machines to the Cadillacs and it would have taken much time and money to match them in sophistication but what could be done quickly and at relatively low cost was to make a Cadillac out of a Chevrolet and that was the path chosen, the long-serving Chevrolet Nova re-styled, re-trimmed, re-engined (with the 5.7 litre (350 cubic inch) Oldsmobile V8) and re-badged as the Cadillac Seville.  On paper, it didn’t sound promising but on the road it actually worked rather well, essentially because Chevrolet had done a creditable job in making the Nova drive something like a Cadillac with some Mercedes-like characteristics.  So, the task for Cadillac’s engineers wasn’t that onerous but they did it well and the Seville was a great success, something especially pleasing to GM because the thing retailed at some four times what Chevrolet charged for Novas.  That made the Seville one of the most famously profitable lines ever to emerge from Detroit which was good but what was not was that most people who bought one weren’t conquests from Mercedes-Benz or BMW (and definitely not from Jaguar) but those who would otherwise have bought a Cadillac.  Still, the Seville did its bit and contributed to brief era of record sales and high profits for GM.

Cadillac’s new enemy: 1982 BMW 320i (E21).

By the early 1980s however, Cadillac decided it need to do the same thing again, this time on a smaller scale.  A second oil shock had struck in 1979 and this time the US economy wasn’t bouncing back as it had in the mid-1970s and the recession of the early 1980s was nasty indeed.  One market segment which was a bright spot however was what was called the “small executive sedan” dominated then by the BMW 3-Series, soon to be joined by what would become known as the Mercedes-Benz C-Class, compact, high-quality and high-priced cars being bought by what to Cadillac would be a most attractive demographic: the then newly defined YUPIEs (young upwardly-mobile professionals).  Cadillac had nothing which appealed to this market and their plans for an entry were years sway even from the initial design phases.  The economic situation of the time however had made the matter urgent and so, at a very late stage, Cadillac was appended to GM’s ambitious programme to use the one “world car” platform to be used in the divisions which produced cars in the planet’s major markets (the US, UK, Europe, Japan & Australasia).  This one front-wheel drive platform would provide a family sized car in Japan, the UK and Europe, a medium-sized entrant in Australasia and a small car in the US with the highest possible degree of component interchangeability and a consequent reduction in the time and cost to bring the lines to production.

1982 Holden Camira SL/E (1982-1989), the Australian version of the “World Car”.

The longevity of the GM “World Car" (the J-Car (J-Body the US nomenclature)), the last produced in 2005, attests to the quality of GM’s fundamental engineering and over the decades, over 10 million would be sold as Vauxhalls (UK), Opels (Europe), Holdens (Australia & New Zealand), Isuzus and even Toyotas (Japan) and Chevrolets, Buicks, Oldsmobiles, Pontiacs & Cadillacs (US).  By the standards of the time they were good cars (although they did prove less suited to Australian driving conditions) but they could not, and certainly not in the eleven months available, be made into what would be thought of as “a Cadillac”.  To do that, given the technology available at the time, ideally the platform would have been widened, a small version of one of the corporate V8s (perhaps as small as 3.5 litres (215 cubic inch) fitted and the configuration changed to accommodate rear-wheel drive (RWD) and independent rear suspension (IRS).  The J-Body could have accommodated all this and, thus configured, coupled with the lashings of leather expected in the interior, GM would have had an appropriately sized small executive sedan, executed in an uniquely American way.  Like the Seville, it may not have made much of a dent in the business Mercedes-Benz and BMW were doing but it would have had real appeal and it’s doubtful it would have cannibalized the sales of the bigger Cadillacs.  Additionally, it would have been ideally place to take advantage of the rapid fall in gas prices which came with the 1980s “oil glut”.  Alas, such a thing would have taken too long to develop and it would have been such an expensive programme Cadillac would have convinced the GM board they may as well accelerate the development of their own small car.  So, needing something small to put in the showrooms because that’s what Cadillac dealers were clamouring for, the decision was taken to tart up the J-Body.

1982 Cadillac Cimarron (1982-1988), the origins of which were obvious.

That, for the 1982 model year, was exactly what was done.  The Cadillac Cimarron was nothing more than a Chevrolet Cavalier with a lot of extra stuff bolted or glued on.  Apparently, the name “Cimarron” was chosen because it had in the US been used to refer to the wild and untamed horses which once roamed freely in the American West, the company hoping to add the idea of an “untamed spirit” to the (even if by then slightly tarnished) reputation for luxury and elegance once associated with Cadillac.  Whether much thought was given to the name’s association with slavery isn’t known.  That aside, the spirit wasn’t exactly untamed because the already anaemic performance of the Chevrolet was hampered further by all the extra weight of the luxury fittings which adorned the Cimarron, something which was tolerated (indeed probably expected) in what Chevrolet was selling as an “economy car” but luxury buyers had higher expectations.

Cadillac found that bigger was better: Yuppie Lindsay Lohan entering Cadillac Escalade, May 2012.

Most would conclude it made things worse.  Had it been sold as the Chevrolet Caprice II (a la Ford’s approach with the LTD II), the Cimarron would probably have been a hit and while there would have been the same criticisms, in a car costing so much less, they would have been less pointed.  However, that would have meant the Cadillac dealers not having product to put in their showrooms which was of course the point of the whole Cimarron venture.  As it was, sales never came close to Cadillac’s optimistic projections, numbers influenced presumably by the Seville’s stellar performance a few years earlier and this time the mark-up was less, a Cimarron only twice the cost of a Cavalier.  That wasn’t enough however and nor were the constant upgrades, the most notable of which was the introduction of the Chevrolet’s 2.8 litre (173 cubic inch) V6 in 1985 and that did induce a surge in sales (though still to nothing like the once hoped for levels) but it was short lived and after production ended in 1988, Cadillac offered no replacement and they’ve not since attempted to build anything on this scale.