Whitewall

Whitewall (pronounced hwahyt-wawl or wahyt-wawl)

(1) A tyre (or tire), almost always pneumatic, with a sidewall with a white circular line of varying widths.

(2) Having white sidewalls (of a tyre).

(3) In US military use, a hair cut with a closely cropped back and sides and the hair on the top of the head left longer.

(4) In UK dialect (Northamptonshire), the spotted flycatcher (the bird so-called because of the white color of the under parts).

1950–1955: The construct was white + (side)wall.  White pre-dates 900 and was from the Middle English whit & hwit, from the Old English hwīt (whiteness, white food, white of an egg (and in late Old English “a highly luminous color devoid of chroma”)), from the Proto-West Germanic hwīt, from the Proto-Germanic hwītaz, from the primitive Indo-European ḱweydós, a by-form of ḱweytós (bright; shine). It was cognate with the German weiss, the Old Norse hvītr and the Gothic hweits; akin to wheat.  The idea of the “whites of the eye” was known in the late fourteenth century while the use of the term “white man” emerged in the late 1600s.  Wall pre-dates 900 and was from the Middle English wal, from the Old English weall (wall, dike, earthwork, rampart, dam, rocky shore, cliff), from the Proto-West Germanic wall (wall, rampart, entrenchment), from the Latin vallum (wall, rampart, entrenchment, palisade), from vallus (stake, post), from the primitive Indo-European welH- (to turn, wind, roll).  It was likely conflated with waw (a wall within a house or dwelling, a room partition), from the Middle English wawe, from the Old English wāg & wāh (an interior wall, divider).  It was cognate with the North Frisian wal (wall), the Saterland Frisian Waal (wall, rampart, mound), the Dutch wal (wall, rampart, embankment), the German Wall (rampart, mound, embankment) and the Swedish vall (mound, wall, bank”).  The forms white wall & white-wall are also used.  Whitewall is a noun & adjective; the noun plural is whitewalls.

Wide whitewalls on 1953 Packard Caribbean Convertible (left), narrow whitewalls on 1967 Mercedes-Benz 600 (centre) and triple whitewalls on 1966 Cadillac Coupe De Ville (right) (there were also double whitewalls).

Whitewall tyres became available in the early years of the twentieth century but it wasn’t until the 1930s they became a noted feature on luxury cars sold in the US and, in the way these things work, they were soon also an option on lower-priced models although, being relatively expensive and offering no functionality, the take-up rate was low.  The very existence of the whitewall was, stylistically, something of a throwback because the earliest pneumatic tyres were an off-white, the color of the natural rubber formula and the manufacturers soon added a zinc oxide to the mix for no reason other than producing a bright white which was more appealing in showrooms.  Given the unsealed roads of the era, the stark white didn’t long last in use and tyres quickly degenerated to a “dirty beige” and although “tyre cleaning” products were available, it was a sisyphean task and presumably few persisted.  In 1910 the BF Goodrich Company began adding carbon black to its various formulae after tests confirmed this added strength and durability to the rubber.  Rapidly the technique was adopted by the industry although because carbon black was an additional input cost, some tyres were produced with the additive used only for the portion of the rubber used for the tread surface, meaning the sidewalls remained white.  The first whitewalls were thus a product of cost-cutting and it’s an irony the look would more than a decade later be picked up as a marker of wealth and luxury although the commercial “whitewalls” would be a strip of white rubber added during the manufacturing process to an all-black carcass.  As a “discovery” the whitewall can be thought serendipitous.

Lindsay Lohan on the cover of Whitewall magazine, Fall / Autumn 2012 edition.  The photograph was Lindsay Lohan V by Richard Phillips (b 1962).  By magazine standards, the predominately black & grey cover was unusually dark but this was a deliberate editorial choice.  New York-based Whitewall magazine was founded in 2006 by Michael Klug (b 1978) who remains publisher & editor at large.  Whitewall is described as a publication for creative communities, bringing together art, design, fashion & lifestyle, with a focus on sustainability and diversity, offering a platform for the queer, trans and those identifying as BIPOC (Black, Indigenous, Persons of Color).

Raised-letter tyre on 1969 Ford Mustang Mach 1 (left) and red-line (later, there would be blue-line, yellow-line etc) tyre on 1966 Pontiac GTO (right).  The BF Goodrich Radial T/A (left) was valued by road-racers because it was discovered as the tread wore it behaved with characteristics which were similar to a racing "slick".  For a while, worn T/A Radials became a handy revenue earner for tyre shops.

The whitewall became more popular in the late 1940s until the Korean War (1950-1953) caused a squeeze on rubber supplies but once the peacetime returned, so did the whitewall and the width grew, often measuring 2½-3 inches (65-75 mm), something made possible by the physical size of tyre sidewalls increasing during the 1950s.  The perception now is the fashion was very much a US taste and while there’s some truth in that, American culture in the 1950s exerted a great influence and whitewalls were seen in Europe, Australia and Japan and for some reason the Italian fashion magazines seemed particularly taken with them for their photo-shoots.  Curiously, the US industry seemed to lose interest in whitewalls between 1961-1963, just as the wild fins of the era suddenly vanished although there was a period of transition, the “standard” whitewall shrinking to a width of 1 inch (25 mm) and sometimes less.  During the 1960s, although whitewalls remained a fixture on the more up-market mainstream vehicles the preferred look for high-performance machinery (it was the “muscle-car” era) was the “raised letter” tyre which spelled out the manufacturer’s name and often model of tyre, the free advertising greatly pleasing.  At the same time, the muscle car circle developed a taste for “red-line” tyres” which featured a thin red strip.

US actress Mamie Van Doren cleaning her Jaguar XK120 OTS (open two seater (ie roadster) 1948-1954), paying special attention to the whitewall tyres.  For those who need advice on such matters, Longstone Tyres has published a guide.

Sir William Lyons (1901–1985) presenting the Jaguar E-Type to the press pack, Geneva, March 1961 (left) and a 1961 publicity shot for the US market release (right).  In the US market, Jaguar had long made the whitewalls optional for the XK sports cars but there, most of the E-Type's (often called XK-E or XKE in the US) publicity material featured whitewalls.  The fad soon faded although narrow whitewalls were still available until the end of E-Type production in 1974.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color being "enhanced" in pre-production editing.  Although they were never as popular in Australia, the UK & Europe as they were in the US, whitewalls until the 1980s were not a rare sight in these places.  The British and Australians also were seduced by that other American intrusion, the vinyl roof, something more of a crime against good taste than any whitewall.

1952 Ferrari 212 (which the factory supplied with an up-rated 225 engine) Barchetta by Touring Superleggera (left) and 1974 Mercedes-Benz R107 (450 SL).

The Ferrari was a gift from Enzo Ferrari (1898-1988) to Henry Ford II (1917–1987) and was the last non-racing Ferrari bodied by coachbuilder Carrozzeria Touring Superleggera.  The whitewall tyres were fitted especially for US delivery and Ford used the car during its evaluation process for the 1955 Thunderbird which picked up styling cues including the hood (bonnet) scoop and egg crate grille.  The Mercedes-Benz 450 SL illustrates just how jarring whitewalls can be if used on vehicles not suited to their presence.  On the early R107s (1971-1989) and C107s (the SLC, 1971 1981), thin whitewalls were sometime fitted to US market cars and even then there was comment about they really didn’t suit.  On the 450 SL pictured, the error is compounded by the fitting of the “chrome” wheel arch trims.  This was an unfortunate trend (which spread also to Jaguar, BMW and beyond) which began with their appearance in 1963 on the Mercedes-Benz 600 (W100, 1963-1981) but on the original they were of metal whereas the aftermarket ones were almost always anodized plastic. 

Coriaceous

Coriaceous (pronounced kawr-ee-ey-shuhs, kohr-ee-ey-shuhs or kor-ee-ey-shuhs)

(1) Of or resembling leather.

(2) In botany, a surface (usually a leaf) distinguished having the visual characteristics of leather.

1665-1675: from Late Latin coriāceus (resembling leather in texture, toughness etc), the construct being corium (skin, hide, leather (and also used casually to refer to belts, whips and other leather items, and upper layers (ie analogous with a skin or hide) in general such as crusts, coatings, peels or shells)), from the Proto-Italic korjom, from the primitive Indo-European sker & ker- + -aceous.  The suffix –aceous was from the New Latin, from the Classical Latin -aceus (of a certain kind) and related to the Latin adjectival suffixes –ac & -ax.  It was used (1) to create words meaning “of, relating to, resembling or containing the thing suffixed” and (2) in scientific classification, to indicate membership of a taxonomic family or other group.  The comparative is more coriaceous and the superlative most coriaceous.  Coriaceous & subcoriaceous are adjectives and coriaceousness is a noun.

Botanists classify coriaceous leaves by degree.  The common greenbrier (Smilax rotundifolia) (left) is listed as subcoriaceous (ie somewhat or almost coriaceous) while the Shining Fetterbush (Lyonia lucida) is distinguished by glossy coriaceous leaves with a prominent vein along margins (right).

In late 1967, as a prelude to the next year’s introduction of the XJ6, Jaguar rationalized its saloon car line-up, pruning the long-running Mark II range from three to two, dropping the 3.8 litre model and re-designating the smaller-engined pair (the 2.4 becoming the 240, the 3.4 the 340), thus bringing the nomenclature into line with the recently released 420.  The standardization exercise extended to the big Mark X which became the 420G but curiously the S-Type’s name wasn’t changed and it became the only Jaguar in which the 3.8 litre engine remained available as a regular production option, the E-Type (XKE) having earlier adopted the 4.2.  So the 240, 340, S-Type (3.4 & 3.8) and 420 (all based on the 1959 Mark 2 (itself a update of the 1955 2.4)) all remained in production, along with the Daimler 250 (the re-named 2.5 fitted with Daimler’s 2.5 litre V8) and to add a further quirk, a dozen 340s were built to special order with the 3.8 liter engine.  Production of all ceased in 1968 with the coming of the XJ6 except the big 420G (which lasted until 1970 although sales had for some time slowed to a trickle), the 240 (available until 1969 because Jaguar wasn’t until then able to offer the 2.8 liter option in the XJ6) and the Daimler 250 (which also ran until 1969 until the Daimler Sovereign (an XJ6 with a Daimler badge) entered the showrooms).

1967 Jaguar Mark 2 3.8 with leather trim (left) and a "de-contented" 1968 Jaguar 240 with the "slimline" bumpers, Ambla trim and optional  rimbellishers (right).

Given the new revised naming convention wasn’t carried over the XJ6 (rendering the 420G an alpha-numeric orphan for the last year of its existence), there’s since been speculation about whether the Jaguar management had a change of mind about how the XJ6 was to be labeled or the changes were just an attempt to stimulate interest in the rather dated Mark 2 and its derivatives.  That certainly worked though perhaps not quite as Jaguar intended because Mark 2 sales spiked in 1968 and the oldest models (240 & 340) handsomely outsold both the newer 420 and the by then moribund S-Type.  Probably the change in name had little to do with this and more significant was the price cutting which made the 240 & 340 suddenly seem like bargains, the 240 especially.  Dated they might have looked in the year the NSU Ro80 debuted, but they still had their charm and the new price drew in buyers whereas the 420 suffered because it was known the XJ6 would soon be available and expectations were high.

The renewed interest in the 240 was at least partly because Jaguar had finally devoted some attention to the breathing of its smallest engine, straight-port heads and revised SU carburetors increasing the power to the point where a genuine 100 mph (160 km/h) could be attained, something not possible since the lighter 2.4 (retrospectively known as the Mark 1) ended production in 1959.  The 100 mph thing was something the factory was quite sensitive about because in the 1950s (when it was still quite an achievement) it had been a selling point and for most of the Mark 2’s life, Jaguar were reluctant to make 2.4s available for testing.  The 240’s new performance solved that problem and it was the biggest seller of the revised range (4446 240s vs 2800 340s) although those who read the small print might have been disappointed to note the fuel consumption; both models weighed about the same but the small engine had to work much harder, the 340 barely more thirsty.

1962 Jaguar Mark 2 3.8 with leather trim (left) and 1968 Jaguar 240 with Ambla trim.  It was only when the optional leather trim was specified that the fold-down "picnic tables" were fitted in the front seat-backs. 

The real thing: Lindsay Lohan in leather (albeit with faux fur sleeves).

Still, with the 240 selling in 1968 for only £20 more than the what a 2.4 had cost in 1955, it was soon tagged “the best Jaguar bargain of all time” but that had been achieved with some cost-cutting, some of the trademark interior wood trim deleted, the fog and spot lamps replaced by a pair of chromed grilles, the hubcap design simplified and “slimline” bumpers fitted in place of the substantial units in place since 1959, this not only saving weight but a remarkable amount of the cost of production.  The revised cars were not as generously equipped as before (although some of the “de-contenting” had been introduced late in Mark 2 production) but a long option list remained and on it were some items once fitted as standard, the list including a choice of five radio installations with or without rear parcel shelf-mounted speaker, a laminated windscreen, chromium-plated wheel rimbellishers for steel wheels, Ace Turbo wheel trims for steel wheels, a tow bar, a locking petrol filler cap, front seat belts, the choice of radial, town and country, or whitewall tyres, automatic transmission, overdrive (for the manual transmission), wire wheels, fast ratio steering box, a fire extinguisher, Powr-Lok differential, rear window demister, heavy-duty anti-roll bar, close-ratio gearbox, tinted glass, a driver’s wing mirror, childproof rear door locks, an integrated ignition & starter switch (steering column), reclining front seats, power-assisted steering & leather upholstery.

It was the moving of the leather trim to the option list which is said to have made the greatest contribution to the price cuts.  The replacement fabric was Ambla, one of a class of coriaceous materials which have come variously to be referred to as faux leather, pleather, vegan leather, Naugahyde, synthetic leather, artificial leather, fake leather & ersatz leather.  First manufactured in the US, most production now is done in China as well as upholstery, the fabric is use for just about anything which has ever been made in leather including clothing, footwear, gloves, hats, belts, watch bands, cases, handbags, sports items, firearm holsters, luggage and a myriad besides.  It does appear that as early as the fifteenth century, the Chinese were experimenting with ways synthetic leather could be manufactured but it doesn’t appear anything was ever produced at scale and it was only when petroleum-based plastics became available in the US in the late nineteenth century that it became viable to mass produce a viable alternative to leather.  Historically, most of the products were petroleum-based but vegetable-based alternatives are now attracting much interest as attention has focused on the environmental impact of the traditional petro-chemical based approach.

1967 Mercedes-Benz 250 SE with MB-Tex trim (left) and 1971 Mercedes-Benz 300 SEL 6.3 with leather trim.

One of the best known coriaceous materials in the 1960s and 1970s was MB-Tex, a vinyl used by Mercedes-Benz which by far was the synthetic which most closely resembled genuine leather.  That was something made easier by the Germans using a process which resulted in slightly thicker tanned hide than those from Italy, Spain or England and this meant that replicating the appearance was more easily attained.  What most distinguished MB-Tex however was the durability and longevity.  Unlike leather which demanded some care and attention to avoid wear and cracking, it wasn’t uncommon for 20 or 30 year old MB-Tex to look essentially as it did when new and many who sat in them for years may have assumed it really was leather.  It certainly took an expert eye to tell the difference although in a showroom, moving from one to another, although the visual perception might be much the same, the olfactory senses would quickly know which was which because nothing compares with the fragrance of a leather-trimmed interior.  For some, that seduction was enough to persuade although those who understood the attraction of the close to indestructible MB-Tex, there were aerosol cans of “leather smell”, each application said to last several weeks.

For the incomparable aroma of leather.

The factory continued to develop MB-Tex, another of its attractions being that unlike leather, it could be produced in just about any color although, now colors (except black, white and shades of grey) have more or less disappeared from interior schemes, that functionality is not the advantage it once was.  As a fabric though, it reached the point where Mercedes-Benz dropped the other choices and eventually offered only leather or a variety of flavors of MB-Tex.  That disappointed some who remembered the velour and corduroy fittings especially popular in the colder parts of Europe but the factory insisted MB-Tex was superior in every way.  Also lamented were the exquisite (though rarely ordered) mohair interiors available for the 600 Grosser (W100, 1963-1981).  Apparently, the factory would trim a 600 in MB-Tex upon request but nobody ever was that post modern and most buyers preferred the leather, however coriaceous might have been the alternative.

Vogue

Vogue (pronounced vohg)

(1) Something in fashion at a particular time or in a particular place.

(2) An expression of popular currency, acceptance, or favor.

(3) A highly stylized modern dance that evolved out of the Harlem ballroom scene in the 1960s, the name influenced by the fashion magazine; one who practiced the dance was a voguer who was voguing.

(4) In Polari, a cigarette or to light a cigarette (often in the expression “vogue me up”).

1565–1575: From the Middle English vogue (height of popularity or accepted fashion), from the Middle French vogue (fashion, success (literally, “wave or course of success”)), from the Old French vogue (a rowing), from voguer (to row, sway, set sail), from the Old Saxon wegan (to move) & wogōn (to sway, rock), a variant of wagōn (to float, fluctuate), from the Proto-Germanic wagōną (to sway, fluctuate) and the Proto-Germanic wēgaz (water in motion), wagōną (to sway, fluctuate), wēgaz (water in motion) & weganą (to move, carry, weigh), from the primitive Indo-European weǵh- (to move, go, transport (and an influence on the English way).  The forms were akin to the Old Saxon wegan (to move), the Old High German wegan (to move), the Old English wegan (to move, carry, weigh), the Old Norse vaga (to sway, fluctuate), the Old English wagian (to sway, totter), the Proto-West Germanic wagōn, the German Woge (wave) and the Swedish våg.  A parallel development the Germanic forms was the Spanish boga (rowing) and the Old Italian voga (a rowing), from vogare (to row, sail), of unknown origin and the Italianate forms were probably some influence on the development of the verb.  Vogue & voguer are nouns (voguette an informal noun), voguing is a noun and adjective, vogued is a verb and vogueing & voguish are adjectives; the noun plural is vogues.

All etymologists seem to concur the modern meaning is from the notion of being "borne along on the waves of fashion" and colloquially the generalized sense of "fashion, reputation" is probably from the same Germanic source.  The phrase “in vogue” (having a prominent place in popular fashion) was recorded as long ago as 1643.  The fashion magazine (now owned by Condé Nast) began publication in 1892 and the young devotees of its advice are voguettes.  In linguistics, vogue words are those words & phrases which become suddenly (although not always neologisms) popular and fade from use or becoming clichéd or hackneyed forms (wardrobe malfunction; awesome; problematic; at this point in time; acid test; in this space; parameters; paradigm et al).  Because it’s so nuanced, vogue has no universal synonym but words which tend to the same meaning (and can in some circumstances be synonymous) include latest, mod, now, rage, chic, craze, currency, custom, fad, favor, mode, popularity, practice, prevalence, style, stylishness, thing, trend & usage.

Lindsay Lohan cover, Vogue (Spanish edition), August 2009.

In Cornwall, the hamlet of Vogue in the parish of St Day gained its name from the Medieval Cornish vogue word for a medieval smelting furnace (blowing house); producing much smoke, vogue was also a word used to mean “fog or mist”.  Clearly better acquainted with law than geography, in early 2022 counsel for Condé Nast sent a cease and desist letter to the inn-keeper of the village’s The Star Inn at Vogue pub, demanding the place change its name to avoid any public perception of a connection between the two businesses.  The pub’s owners declined the request and Condé Nast subsequently apologized, citing insufficient investigation by their staff.

1981 Range Rover In Vogue from the first run with the standard stylized steel wheels (left) and a later 1981 In Vogue with the three-spoke aluminum units.

Much of the 1970s was spent in what to many felt like a recession, even if there were only some periods in some places during which the technical definition was fulfilled and the novel phenomenon of stagflation did disguise some of the effects.  Less affected than most (of course) were the rich who had discovered a new status-symbol, the Range Rover which, introduced in 1970 had essentially created the luxury four-wheel-drive (4WD) segment although the interior of the original was very basic, the car’s reputation based on the excellence of the engineering.  So good was the Range Rover, both on and off-road that owners, used to being cosseted in leather and walnut, wanted something closer to that to which they were accustomed and dealers received enquiries about an up-market version.

Lindsay Lohan at the opening of the Ninety years of Vogue covers exhibition, Crillon Hotel, Paris, 2009.

That had been Rover’s original intention.  The plan had been to release a basic version powered by four cylinder engines and a luxury edition with a V8 but by 1970 time and development funds had run out so the car was released with the V8 power-train and an interior so utilitarian it could be hosed out, something which was touted as a competitive advantage although it’s doubtful it was a feature many owners chose to exploit.  However, if the rich were riding out the decade well, British Leyland (which owned Rover) was not and it lacked the resources to devote to the project.  Others took advantage of what proved a profitable niche and the rich could choose from a variety of limited-production and bespoke offerings including long-wheelbase models, four-door conversions, six wheelers and even open-topped versions from a variety of coach-builders such as Wood & Pickett and low-volume manufacturers like Switzerland’s Monteverdi which anticipated the factory by a number of years with their four-door coachwork.

Rendez-vous à Biarritz, Vogue magazine, March 1981.

However, British Leyland was soon subject to one of the many re-organizations which would seek (without success) to make it a healthy corporation and one consequence was increased autonomy for the division making Range Rovers.  No longer forced to subsidize less profitable arms of the business, attention was turned to the matter of a luxury model, demand for which clearly existed.  To test market reaction, in late 1980, the factory collaborated with Wood & Pickett to design a specially-equipped two-door model as a proof-of-concept exercise to gauge market reaction.  The prototype (HAC 414W) was lent to Vogue magazine, a crafty choice given the demographic profile of the readership and the by then well-known extent of women’s own purchasing power and influence on that of their husbands.  Vogue took the prototype to Biarritz to be the photographic backdrop for the images taken for the magazine’s co-promotion of the 1981 Lancôme and Jaeger fashion collections, published in an eight-page advertising spread entitled Rendez-vous à Biarritz in the March 1981 edition.  The response was remarkable and while Lancôme and Jaeger’s launch attracted polite attention, Vogue’s mailbox (which then was letters in envelopes with postage stamps) was overwhelmingly filled with enquiries about the blinged-up Range-Rover.

Vogue's Range Rover In Vogue (HAC 414W) in Biarritz, 1981, all nuts on board or otherwise attached.

Rover had expected demand to be strong and the reaction to the Vogue spread justified their decision to prepare for a production run even before publication and the Range Rover In Vogue went on sale early in 1981, the limited-edition run all replicas of the photo shoot car except for the special aluminum wheels.  The three-spoke wheels (based on the design Ford had used on the 1979 (Fox) Mustang) had actually proved a problem in Biarritz, the factory supplying the wrong lug nuts which had a tendency to fall off, meaning the staff travelling with the car had to check prior to each shoot to ensure five were present on each wheel which would appear in the picture.  Not until later in the year would the wheels be ready so the In Vogue’s went to market with the standard stylized steel units, meaning the brochures had to be pulped and reprinted with new photographs.  Quite how many were made remains unclear.  The factory said 1000 would be built, all in right hand drive (RHD) but many left hand drive (LHD) examples seem to exist and it’s thought demand from the continent was such that another batch was built although this has never been confirmed.  The In Vogue’s exclusive features were:

Light blue metallic (the model-exclusive Vogue Blue) paint with twin broad coach-lines in two-tone grey
High-compression (9.35:1) V8 engine
Transfer box with taller (0.996:1) high ratio
Air conditioning
Polished-wood door cappings
Stowage box between front seats
Map pockets on back of front seats
Fully carpeted load area
Carpeted spare wheel cover and tool kit curtain
Custom picnic hamper mounted in rear load-space
Stainless steel tailgate capping
Black centre caps for the wheels

Condé Nast would later describe the In Vogue’s custom picnic hamper as the car’s piece de resistance.  Demand for the In Vogue far exceeded supply and production runs of various volumes followed before the Vogue in 1984 became the regular production top-of-the-range model for many years (although when sold in the US it was called the Country).  For both companies, the In Vogue (and the subsequent Vogues) turned out to be the perfect symbiosis.

Vogue, January 1925, cover art by Georges Lepape.

From the start, Vogue was of course about frocks, shoes and such but its influence extended over the years to fields as diverse as interior decorating and industrial design.  The work of Georges Lepape (1887-1971) has long been strangely neglected in the history of art deco but he was a fine practitioner whose reputation probably suffered because his compositions have always been regarded as derivative or imitative which seems unfair given there are many who are more highly regarded despite being hardly original.  His cover art for Vogue’s edition of 1 January 1925 juxtaposed one of French artist Sonia Delaunay’s (1885–1979) "simultaneous" pattern dresses and a Voisin roadster decorated with an art deco motif.

One collector in 2015 was so taken with Pepape’s image that when refurbishing his 1927 Voisin C14 Lumineuse (literally “light”, an allusion to the Voisin’s greenhouse-inspired design which allowed natural light to fill the interior), he commissioned Dutch artist Bernadette Ramaekers to hand-paint a geometric triangular pattern in sympathy with that on the Vogue cover in 1925.  Ms Ramaekers toook six months to complete the project and the car is now being offered at auction.

Voisin's extraordinary visions:  1934 C27 Aérosport (left), 1934-1935 Voisin C25 Aérodynes (centre) & 1931 C20 Mylord Demi Berline (right).

There are few designers as deserving of such a tribute as French aviation pioneer Gabriel Voisin (1880–1973) who made military aircraft during the First World War (1914-1918) and, under the name Avions Voisin, produced a remarkable range of automobiles between 1919-1939, encapsulating thus the whole inter-war period and much of the art deco era.  Because his designs were visually so captivating, much attention has always been devoted to his lines, curves and shapes but the underlying engineering was also interesting although some of his signature touches, like the (briefly in vogue) sleeve valve engine, proved a mirage.  Also a cul-de-sac was his straight-12 engine.  Slow-running straight-12 (there is even a straight-14 which displaces 25,340 litres (1,546,000 cubic inches) and produces 107,290 hp (80,080 kW)) engines are actually not uncommon at sea where they’re used in big container ships but on the road (apart from some slow-running engines in military vehicles), only Voisin and Packard ever attempted them, the former making two, the latter, one.  Voisin’s concept was simple enough; it was two straight-6s joined together, end-on-end, the same idea many had used to make things like V12s (2 x V6s) straight-8s (2 x straight-4s) and even V24s (2 x V12s) but the sheer length of a straight-12 in a car presented unique problems in packaging and the management of the torsional vibrations induced by the elongated crankshaft.

1934 Voisin C15 Saloit Roadster.

The length of the straight-12 meant an extraordinary amount of the vehicle’s length had to be devoted to housing just the engine and that resulted in a high number for what designers call the dash-to-axle ratio.  That was one of the many reasons the straight-12 never came into vogue and indeed was one of the factors which doomed the straight-8, a configuration which at least had some redeeming features.  Voisin must however have liked the appearance of the long hood (bonnet) because the striking C15 Saloit Roadster (which could have accommodated a straight-12) was powered by a straight-4, a sleeve valve Knight of 2500 cm³ (153 cubic inch).  The performance doubtlessly didn’t live up to the looks but so sensuous were those looks that many would forgive the lethargy.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color being "enhanced" in pre-production editing.  The "wide" whitewall tyres were a thing at the time, even on sports cars and were a popular option on US market Jaguar E-Types (there (unofficially) called XK-E or XKE) in the early 1960s.

More Issues Than Vogue sweatshirt from Impressions.

The Daimler SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

Catfish

Catfish (pronounced kat-fish)

(1) In ichthyology, any of the numerous mainly freshwater teleost fishes of the order or suborder Nematognathi (or Siluroidei), characterized by barbels around the mouth and the absence of scales, especially the silurids of Europe and Asia and the horned pouts of North America.

(2) A wolffish of the genus Anarhichas.

(3) In casual use, any of various other fishes having a fancied resemblance to a catfish.

(4) In slang, a person who assumes a false identity or personality on the internet, especially on social media, usually with an intent to deceive, manipulate, or swindle.

(5) To deceive, swindle, etc by assuming a false identity or personality online.

(6) In casual use, any piece of machinery having a fancied resemblance to a catfish (applied often to cars with "gaping grills" ). 

1605–1615: The construct was cat + fish.  Dating from circa 700, cat was from the Middle English cat or catte and the Old English catt (masculine) & catte (feminine).  It was cognate with the Old Frisian and Middle Dutch katte, the Old High German kazza, Old Norse köttr, Irish cat, Welsh cath (thought derived from the Slavic kotŭ), the Russian kot and the Lithuanian katė̃; the Old French chat enduring.  The curious Late Latin cattus or catta was first noted in the fourth century, presumably associated with the arrival of domestic cats but of uncertain origin.  The Old English catt appears derived from the earlier (circa 400-440) West Germanic form which came from the Proto-Germanic kattuz which evolved into the Germanic forms, the Old Frisian katte, the Old Norse köttr, the Dutch kat, the Old High German kazza and the German Katze, the ultimate source being the Late Latin cattus.

The noun fish was from the pre-900 Middle English fish, fisch & fyssh, from the Old English fisc (fish), from the Proto-West Germanic fisk, from the Proto-Germanic fiskaz (fish).  It was cognate with the West Frisian fisk, the Dutch vis, the Old Norse fiskr, the Danish fisk, the Norwegian fisk, the Gothic fisks, the Swedish fisk and the German Fisch, the ultimate source probably the primitive Indo-European peysḱ (fish) & pisk (a fish) although there are etymologist who speculate, on phonetic grounds, that it may be a north-western Europe substratum word.  It was akin to the Latin piscis, the Irish verb iasc, the Middle English fishen and the Old English fiscian, cognate with the Dutch visschen, the German fischen, the Old Norse fiska and the Gothic fiskôn.  The verb fish was from the Old English fiscian (to fish, to catch or try to catch fish).  It was cognate with the Old Norse fiska, the Old High German fiscon, the German fischen and the Gothic fiskon.  The catfish seems to have gained its name early in the seventeenth century following the practice adopted for the Atlantic wolf-fish, noted for its ferocity, the catfish picking up its moniker apparently because of the "whiskers" although the "purring" sound it sometimes makes upon being taken from the water has (less convincingly) been suggested as the origin; most zoologists and etymologists prefer the whiskers story while noting the correct name for the appendages is barbels.  Catfish & catfishing are nouns & verbs, catfisher is a noun, catfished is a verb and catfishlike & catfishesque (the latter listed by some as non-standard) are adjectives, the noun plural is catfish or catfishes.

Strictly speaking, the choice of the plural form (catfish or catfishes) should folow the usual convention in matters ichthyological.  The plural of "fish" is an illustration of the inconsistency of English.  As the plural form, “fish” & “fishes” are often (and harmlessly) used interchangeably but in zoology, there is a distinction, fish (1) the noun singular & (2) the plural when referring to multiple individuals from a single species while fishes is the noun plural used to describe different species or species groups.  The differentiation is thus similar to that between people and peoples yet different from the use adopted when speaking of sheep and, although opinion is divided on which is misleading (the depictions vary), the zodiac sign Pisces is referred to variously as both fish & fishes.  So, it is correct to speak of multiple catfish if all are of the same species but to use "catfishes" if there's a mix.  In cooking (the frequent collective being "catfish stew"), or any reference to use as food (or bait), the plural is without exception "catfish".

"Catfish" is now understood in a way which a generation earlier would have been baffling.  

The modern term catfishing describes a type on nefarious on-line activity in which a person uses information and images, typically taken from others, to construct a new identity for themselves.  In the most extreme examples, a catfisher can steal and assume another individual’s entire identity, enabling the possibility of using the fake persona to engage in fraud or other illegal activities.  Catfishing attacks may be targeted or opportunistic and have long been common on dating sites.  One niche activity is where only a few (or legally insignificant) elements are involved (usually in an attempt to tempt younger subjects on dating sites) and there is no attempt to engage in illegal activity; this has been called kitten fishing.  There is nothing new in the concept of catfishing, cases documented in the literature for centuries, the ubiquity of the internet just making such scams both easier to execute and detect so in its latest use, "catfish" is one of those terms which achieved critical linguistic mass because of the adoption of newly available technology, joining those words which have for centuries been either coined or re-purposed in a kind of technological determinism.  The term in this context is derived from the 2010 American documentary Catfish, which concerned a 26 year old man who, thinking he was building an on-line relationship with a 19 year old woman, discovered his digital interlocutor was actually a married women of 40.  The documentary (and thus the on-line behavior) gained the name from a mention the woman's husband made when comparing his wife’s conduct to the myth that it was once the practice to include one or more catfish in the tank when shipping live cod, the rationale said to be the cod would remain active in the presence of codfish whereas if shipped alone, would become pale and lethargic, reducing the quality of the flesh.  The source of the myth was the 1913 psychological novel Catfish by Charles Marriott (1869-1957), the fanciful story repeated that same year by Henry Wooded Nevinson (1856-1941) in his political treatise, Essays in Rebellion.  The emergence on the internet of "catfishing" begat "sadfishing, the technique (most associated with the emo) of posting about one's unhappiness or emotional state ("devastated" an emo favorite) on social media platforms, the object being to attract attention and sympathy; it's regarded in many cases as the seeking of "validation".

Etymologically unrelated (although not wholly dissimilar in practice) was the earlier internet slang "phishing" which described a kind of social engineering in which an attacker sends a deceptive message designed to trick a person into revealing sensitive information or induce them in some way to install malicious software such as key-stroke grabbers or ransomware.  Phishing is a leetspeak variant of "fishing" which compares the digital activity to actual angling, the idea being the casting of lines with lures in the hope there will be bites at the bait.  The first known reference to phishing dates from 1995 but there was apparently an earlier mention in the magazine 2600: The Hacker Quarterly, the word coined following the earlier phreaking.  Phishing has for years been the most common attack performed by cybercriminals.

The "Catfish Cars"

Catfish and some cars they inspired.

First seen on a few eccentric examples during the 1930s, the distinctive, if not always pleasing “catfish look” emerged on volume production automobiles during the 1950s.  Even then the look was a stylistic curiosity but it was an age of extravagance and among the macropteric creations of the era, the catfish cars represented just one of many directions the industry could have followed.  Nor was the catfish look wholly without engineering merit, the low bonnet (hood) line improving aerodynamic efficiency, the wide, gaping aperture of the grill permitting adequate air-flow for engine cooling with headlamps able still to satisfy regulatory height requirements.  Classic examples of catfish styling includes the original Citroen DS (top left), the Packard Hawk (top centre) and the Daimler SP250 (top right).

Daimler SP250 (1959-1964).

The Daimler SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid lineup Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color being "enhanced" in pre-production editing.  The "wide" whitewall tyres were a thing at the time, even on sports cars and were a popular option on US market Jaguar E-Types (there (unofficially) called XK-E or XKE) in the early 1960s.

Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

1962 Daimler SP250 (B-Spec).

Daimler’s SP250 didn’t enjoy the same longevity, the last of the 2654 produced in 1964, sales never having approached the projected 3000 per year, most of which were expected to be absorbed by the US market.  The catfish styling probably didn’t help, a hint being the informal poll taken at the 1959 show when the thing was voted “the ugliest car of the show” but under the skin of the ugly duckling was a virile swan.  The heart of the SP250 was a jewel-like 2.5 litre (155 cubic inch) hemi-headed V8 which combined the structure of Cadillac’s V8 with advanced cylinder heads which owed much to those of the Triumph Thunderbird motorcycle engine.  Indeed, the designer, Edward Turner (1901–1973), owned a Cadillac and was responsible for the Triumph heads so the influences weren’t surprising and the little engine had an interesting gestation.  It was Turner’s first car engine and so tied was he to the principles which had proved so successful for his motorcycles that the original concept was air-cooled and fed by eight carburetors.  Automotive reality however prevailed and what emerged was a compact, light (190 KG (419 lb)), water-cooled V8 with the inevitable twin SU carburetors, the project yielding also an only slightly bulkier (226 KG (498 lb)) 4.6 litre (278 cubic inch) version which would be tragically under-utilized by a British motor industry which could greatly have benefited from a wider deployment of both instead of some engines which proved pure folly.  The Daimler V8s are notable too for their intoxicating exhaust notes, perhaps not a critical aspect of engineering but one which adds much to the pleasure of ownership.

Daimler SP250, winner of the 1962 Bathurst 6 Hour Classic, driven by brothers Leo Geoghegan (1936-2015) and Ian (Pete) Geoghegan (1939-2003).

Under-capitalized and lacking the funds needed to revitalize their dated range, let alone develop new high-volume models, the SP250 was created on a shoestring budget, the body built in the then still novel fibreglass, not by deliberate choice but because the tooling and related production facilities could be fabricated for a fraction of the cost had steel or aluminum been used.  It also lessened the development time and promised a simpler and cheaper upgrade path in the future but also brought problems of its own.  New to the material, Daimler’s engineers were confronted with many of the same problems which Chevrolet encountered during the early days of the Corvette, issues which even with the vast resources of General Motors, proved troublesome.  Other than the fibreglass body, the SP250 was technologically conventional, using a chassis little different from that of the Triumph TR3, built in a 14 gauge box section with central cruciform bracing.  The chassis was designed to be light and that was certainly achieved but at the cost of structural rigidity, again an issue of the use of fibreglass, the engineers (in pre-CAD times) under-estimating the stiffness which would be demanded in a structure without metal panels further to distribute the loadings. 

1962 Daimler SP250 in British Racing Green (BRG) with factory hardtop and Minilite wheels.

The lack of sufficient torsional rigidity meant the SP250s were beset with the same teething problem as the first Corvettes: the fibreglass panels could become crazed or even crack and, most disconcertingly, doors were prone to springing open during brisk cornering and the bonnet (hood) sometimes popped open as the body flexed at high speed.  The SP250 was a genuinely fast car so these were not minor issues.  Still, there was much to commend the SP250.  Wind-up windows and the availability of an automatic transmission sound hardly ground-breaking but they were an innovation unknown on the MG, Triumph and Austin-Healy roadsters of the time and the V8 was unique.  The suspension was conventional but competent, an independent front end with upper and lower arms, coil springs, and telescopic shock absorbers while the rear used semi-elliptic leaf springs with lever arm shock absorbers.  The unassisted cam and peg system steering lacked the precision the Italians achieved even without using a rack and pinion system but, aided by a larger than usual steering wheel, it offered a reasonable compromise for the time although at low speed it was far from effortless.  More commendable were the brakes.  The four-wheel discs had no power assistance but the SP250 was a light car and the servo systems of the time, lacking feel and impeding the progressiveness inherent in the design of the early discs, meant unassisted systems were preferable for sports cars although, efficient and fade-free though they were, an emergency stop from speed did demand high pedal effort.  One curiosity in the configuration was the bumper bars.  Considering the issue bumpers would become in the 1970s, that they were once optional is an indication of how different the regulatory environment was at the time. The A spec SP250s had no bumpers as standard equipment but were fitted at the front with what are sometimes mistakenly called nerf-bars but are actually “bumperettes” although the English seem to like “whiskers”. At the rear were over-riders attached to nerf-bars. The B spec models didn’t include these but, like the A spec, the full bumpers were an optional extra and this setup was continued for the C spec. The SP250s used by the British Metropolitan Police as high speed pursuit cars always had the optional bumpers because of the need to mount the warning bell and auxiliary spotlight.

1960 Daimler SP250 (automatic) in UK police pursuit specification.

So, developed to the extent possible with the resources available, production began in 1959, shortly before the Birmingham Small Arms Company (BSA) announced the sale of Daimler to Jaguar.  Jaguar, attracted by Daimler’s extensive manufacturing facilities and its skilled workforce regarded most of the Daimler range as antiquated but allowed some production to continue although their engineers decided the chassis of the SP250 needed significant modifications to improve rigidity.  The strengthening was undertaken and the revised cars became known as the “B” models, the original 1959-1960 versions retrospectively labeled as A-Spec.  The changes were actually not extensive, a steel box section hoop added to connect the windscreen pillars, two steel outrigger sill beams along each side of the chassis, complimented with a couple of strategically placed braces.  The stiffer structure solved the problems and improved the driving experience, the B-spec cars produced between 1960-1963.  A subsequent upgrade, dubbed C-spec included some features such as a cigar lighter and a heater/demister and in this form, the cars remained in production until 1964.

Daimler SP252 prototype (1964)

Unfortunately, Jaguar was never enthusiastic about Daimler except as a badge which could be used on up-market Jaguars sold at a nice profit.  However, whatever the opinions of the catfish styling, the SP250 had proved itself in motorsport and, capable of a then impressive 122 mph (196 km/h), had been used as a high-speed pursuit vehicle by a number of police forces, interestingly usually with an automatic transmission, the choice made in the interest of reduced maintenance, a conclusion rental car companies would soon reach.  For that reason, the potential was clear and Jaguar explored a way to extend the appeal with a restyled body.  The result was the SP252, rendered still in fibreglass but now more elegantly done, hints of both the MGB and Jaguar E-Type (XK-E) while the rear owed some debt to Aston Martin’s DB4.  Aesthetically accomplished though it was, economic reality prevailed.  The factory was tooled-up to produce no more than 140 of the V8 engines each week, demand for which was already exceeding supply since it had been offered in the Jaguar Mk2-based Daimler 2.5 (later 250) saloon and Jaguar lacked the production capacity even to make enough E-types to meet demand.  Given that and the engineering resources it required to devote to the new V12 engine and the XJ6 saloon for which it was intended, another relatively low-volume project couldn’t be justified.

Jaguar missed an opportunity by not making better use of the Daimler V8s.  The smaller unit could have been enlarged to 2.8 litres to take advantage of the taxation rules in continental Europe and in the XJ would have been a more convincing powerplant than the 2.8 XK six which was always underpowered and prone to overheating.  When fitted to a prototype Jaguar Mark X, the 4.6 litre V8 had proved outstanding and, easily able to be expanded beyond five litres, it would have been ideal for the lucrative US market and the thought of a 4.6 V8 E-Type (XKE) remains tantalizing.  Unfortunately, Jaguar was besotted with the notion of the V12 and it wasn't until the 1990s they admitted what was needed was a 4-5 litre V8, the very thing they'd acquired with the purchase of Daimler in 1960.   

Produced between 1955-1975, the Citroën DS, although long regarded as something quintessentially French, was actually designed by an Italian.  In this it was similar to French fries (actually invented in Belgium) and Nicolas Sarközy (b 1955; President of France 2007-2012), who first appeared in the same year as the shapely DS and was actually from here and there.  It was offered as the DS and the lower priced, mechanically simpler ID, the names apparently an deliberate play on words, DS in French pronounced déesse (goddess) and ID idée (idea).  The goddess nickname caught on though idea never did; a curiously configured version built exclusively for the UK market was called the DW which appears to have meant nothing in particular.  The frontal aspect, combined with the efficiency of the rest of the body, delivered outstandingly good aerodynamics but the catfish look was tempered a little because the low, gaping grill associated with the motif well-concealed, reputedly because the ancient engine, a long-stroke, agricultural relic of the 1930s, produced so little power there wasn’t enough surplus energy to induce overheating, the need for a cooling flow of air correspondingly low.  That’s wholly apocryphal but later progress in design anyway softened the catfish effect.  It was most obvious on the series 1 cars (top) which were made between 1955-1962.  The Series 2 changes (1964-1967; centre) were effected further to improve aerodynamics and permitted also some increase to the airflow ducted for interior ventilation; the changes in appearance were said to be incidental to the process.  The catfish look vanished entirely when the series 3 cars (bottom) were introduced in 1967.

Now with four headlamps mounted behind glass canopies, the shape of which was integrated into the front fenders (top left), the arrangement was noted for the novelty of the inner set of lens being controlled by the steering (top right), the light thus being projected “around the corner” in the direction of travel, swiveling by up to 80°.  It was a simple, purely mechanical connection and the idea had during the 1930s used with auxiliary driving or fog-lights and the central (Cyclops) unit on the abortive Tucker Torpedo (1948) had been configured the same way but the DS was the first car to use adaptive headlights in volume.  Both the covers and the turning mechanism fell afoul of US regulations (lower left) so there the lens were fixed and exposed.  Another variation was in Scandinavia where miniature wipers were sometimes fitted to conform with local law.  In the collector market, the small feature can add a remarkable premium to the value of a car, rare factory options highly sought.

1958 Packard Hawk

Fittingly perhaps, the gaping-mouth of the catfish style was applied to what proved one of the last gasps for Packard, a storied marque with roots in the nineteenth century which in the inter-war years had been one of the most prestigious in the US and it had been the sound of the V12 Packards which inspired Enzo Ferrari (1989-1988) to declare Una Ferrari è una macchina a dodici cilindri (a Ferrari is a twelve cylinder car).  The appeal was real because it was a 1936 Packard phaeton Standard Eight which comrade Stalin (1878-1953; Soviet leader 1924-1953) used as his parade car and the ZiS-115 limousine (1948-1949 and based on the ZiS 110 (1946-1958), all better known in the West as ZILs) he used in his final years was a reversed-engineered (ie copy) version of the 1942 Packard.  Reverse-engineering was a notable feature of Soviet industry and much of its post-war re-building of the armed forces involved the process, exemplified by the Tupolev Tu-4 heavy bomber (1947) which was a remarkably close copy of the US Boeing B-29 (1942).  Other countries also adopted the practice which in some places continues to this day for mot civilian and military output.  After spending World War II engaged in military production, notably a version of the Merlin V12 aero-engine built under license from Rolls-Royce, Packard emerged in 1945 in sound financial state but found the new world challenging, eventually in 1953 merging with fellow struggling independent, Studebaker.  Beset with internal conflicts from the start, things went from bad to worse and after dismal sales in 1958-1959 of the final Packards (which were really modified Studebakers and derided by many as "Packardbakers"), the Packard brand was retired with the coming of 1959.  The Studebaker-Packard Corporation in 1962 reverted to again become Studebaker but it was to no avail, the last Studebaker being produced in 1967.

The mashup of period styling motifs (fins, dagmars, curved glass, scallops & scoops) on the 1958 Packard was not untypical in the era and the catfish treatment at the front was really the most restrained part of the package.     

1957 Studebaker Golden Hawk.  Whatever the criticism of the catfish-like Packard, the car on which it was based was perhaps even more ungainly.

The origins of Packard’s swansong, the Hawk, lay in a 1957 Studebaker Golden Hawk 400 which was customized in-house for executive use.  The front end and bonnet (hood) were rendered in fiberglass, eliminating the familiar upright grille and small side inlets which were replaced with the low, wide air intake so characteristic of the catfish look.  Covering all bases, for those unconvinced by the catfish look, a pair of modest (by Cadillac standards) dagmars were added.  Because the engine was supercharged, like the Studebaker, the hood included a bulge but because of the lower lines, it rose higher on the Packard.  Lacking the funds to create anything better, the Hawk was approved for production as a standard 1958 model but it was from the start doomed.  It was expensive and its debut coincided with the recession of that year when all auto-makers suffered downturns but, with the rumors swirling of Studebaker-Packard's impending demise, Packard suffered more than most and only 588 Hawks were built.

1958 Packard 

Packard’s rather plaintive swansong was another set of cobbled-together Packardbakers, available as a two-door hardtop and a four-door sedan or wagon.  In 1958, fins were a thing at the rear but what really exited the stylists was that quad headlamps were now permitted in all 48 states.  Unlike the majors however, the corporation had no funds to re-tool body dies to accommodate the change so hurriedly, fibreglass pods were created which when fitted, looked as tacked-on as they really were.  Also tacked on were the new fins which sat atop the old although these were at least genuine steel rather than fibreglass.

1958 Chrysler Royal (AP2) and 1960 Chrysler Royal (AP3) (Australian)

They were also definitely always standard equipment on all the Packards, unlike the 1958 Australian Chrysler Royal (AP2) which featured similar appendages grafted to pre-existing fins, Chrysler listing them as an optional extra called "saddle fins".  However, no Royal apparently was sold without saddle fins attached so either (1) they were very popular option or (2) Chrysler changed their mind after the promotional material was printed and decided to invent "mandatory options", a marketing trick Detroit would soon widely (and profitably) adopt.  In 1960, the Australians also solved the problem of needing to add quad headlamps without either a re-tool or plastic pods, changing instead the grill and mounting the lights in a vertical stack, an expedient Mercedes-Benz had recently used to ensure their new W111 (Heckflosse) sedans (1959-1968) satisfied US legislation.