Showing posts sorted by relevance for query Bespoke. Sort by date Show all posts
Showing posts sorted by relevance for query Bespoke. Sort by date Show all posts

Thursday, October 5, 2023

Bespoke

Bespoke (pronounced bih-spohk)

(1) A simple past tense and past participle of bespeak.

(2) Of clothes, those made to individual order and custom custom-made.

(3) The making or selling such clothes.

(4) By extension, anything (physical or weightless) produced to a customer’s specifications, especially if a one-off creation.

(5) To ask for in advance; to reserve (obsolete).

(6) As bespeak & bespoken, betrothed or engaged to be married; spoken for (obsolete except in the literary novel).

1745–1755: The adjective was a coining in Modern English in the sense of “custom-made goods; made to order (as distinguished from ready-made; an item on the shelf of a shop)” from the late sixteenth century Middle English bespoken, the past-participle adjective from bespeak (in its sense of “arrange beforehand”), a prefixed variant of speak.  The verb bespeak was from the Middle English bispeken, from the Old English besprecan (speak about, speak against, complain), the construct being be- + sprecan (to speak).  A common Germanic compound (the cognates including the Old Saxon bisprecan, the Dutch bespreken, the Old High German bisprehhan and the German besprechen) originally meaning “to call out”, it evolved by the 1580s to enjoy a wide range of meaning in English, including “speak up”, “oppose”, “request”, “discuss”, “arrange” and “order (goods)”.  By virtue of the different application of the be- prefix, the connections between the various meanings of bespoke, bespeaking; bespeak etc are thought at least very loose and it’s clear some arose independently of others.  Bespoke long was used usually of tailored suits and other clothing but in recent decades it has been applied (with some enthusiasm) to products as diverse as a one-off Rolls-Royce and customized hacking software offered on the dark web.  Bespeak was from the Middle English bespeken & bispeken, from the Old English bespecan & besprecan (to speak about, speak against, accuse of, claim at law, complain), from the Proto-Germanic bisprekaną (to discuss, blame), the construct being be- + speak.  It was cognate with the Scots bespeke (to beseech, speak or negotiate with), the West Frisian besprekke (to discuss), the Dutch bespreken (to discuss, review; debate) and the German besprechen (to discuss, review, talk about).  Bespoke & bespoken are verbs & adjectives, bespeak is a noun & verb, bespeaking is a verb, bespeaker & bespokeness are nouns and bespokely is an adverb; the noun plural use is rare.

Wartime bespoke tailoring, Henry Poole & Co (1806), Savile Row, London, 1944.

The be- prefix was from the Middle English be- & bi-, from the Old English be-, from the Proto-Germanic bi- (be-), from the Proto-Germanic bi (near, by), ultimately from the primitive Indo-European hepi (at, near) and cognate with the Saterland Frisian, West Frisian, Dutch, German Low German, German and Swedish be-.  Although there remain in English many relics of its use, (becalmed, beseige et al), the be- prefix has long ceased to be productive.  It was used to modify other forms to create various meanings: (1) By, near, next to, around, close to (beset), (2) Aound; about (belay, bestir, belive), (3) About, regarding, concerning, over (bemoan, bewail), (4) On, upon, at, to, in contact with something (behold, befall), (5) Off, away, over, across (behead, besleeve), (6) As an intensifier (ie thoroughly, excessively; completely; utterly) (belabour, bedazzle), (7) All around; about; abundantly; all over (belick, bescatter), (8) Forming verbs derived from nouns or adjectives, usually with the sense of "to make, become, or cause to be" (becalm, befriend) and (9) Used to intensify adjectives meaning "adorned with something", often those with the suffix -ed (now mostly archaic or informal) (besequined, befeathered, beclawed, beloved).

Artist Louise Duggan (b 1974) delivers the bespoke "mixed-media work" Blue Lips, commissioned by Lindsay Lohan to hang in her villa in Dubai, June 2023.

Bespoke is an uncontroversial word if applied in the way which for centuries mostly it was: clothing custom made for an individual, based on measurements taken prior to the a tailor or seamstress cutting the fabric.  It was used also of the shoes made by cobblers, the gloves sewed by glove makers, the hats created by milliners and so on, all of whom had their own methods of maintaining their customer records, those dealing with body parts which usually didn’t much change able to use the same dimensions for decades; other had to re-measure with some frequency.  In the case of cobblers, for regular customers they would keep a pair of wooden lasts which emulated exactly the shape of the feet.  The synonyms for bespoke in this context included “custom-made”, “customized”, “purpose-built”, “tailored” & “tailor-made” and the traditional antonyms were “off the peg”, “off the rack” & “off the shelf”.  In recent years, “bespoke” has become a marketing term and stuff which is far from unique and in many cases produced in great volume (perhaps with some minor change) is now often labeled “bespoke” and “bespoke solution” is a favorite in the software business, whether it be something to manage a hairdressing salon or code on the dark web supplied by Russian hackers to the DPRK (North Korean) military for enable theft or covert operations.

Because of the way Google harvest it data, their ngrams tracking trends in the use of words aren’t wholly accurate and even the degree of accuracy can’t be assessed but the trend lines are thought vaguely indicative and it appears bespoke came increasingly to be used in the late twentieth century and the rate of increase has shown no signs of subsiding.  That may to some extent be accounted for by Google’s methods or the publications over-represented in its catchment but, impressionistically it seems plausible and in the US, scholars by the 1990s were noting the way bespoke was tending to supplant the traditional American “custom”, apparently because the word had appeal because it conveyed “wealth and prestige” whereas custom had been devalued by its association with things like hotted-up motor cycles.  If bespoke is uncontroversial when used of anything genuinely one-off, the appropriateness when used of anything else needs to be assessed on a case by case basis and because it’s so popular in the business of expensive cars, they provide a good case-studies.

The Maserati 5000 GT (1959-1966)

1959 Maserati 5000 GT (Shah of Iran) by Touring.

Before the Ayatollahs ran Iran, it was ruled by the Shah (king) and he got a lot more fun out of life than his clerical successors, noted especially as a connoisseur and of fast, exotic and expensive cars, his collection including multiple models from Lamborghini, Mercedes-Benz, Rolls-Royce, Ferrari and Maserati among others.  In 1958 he’d driven Maserati’s then popular 3500 GT but thought it lacking in power and, because hundreds a year were sold to the (rich) public, a bit common.  Accordingly, after receiving material advertising both the 3500 GT and the remaining 450S race cars the factory wished to dispose of after withdrawing from racing, the shah decided he wanted a combination of the two, the race engine in the road car.  To have it created, essentially he sent Maserati a blank cheque and asked them to call when it was ready.  Delivered to the shah (Mohammad Reza Pahlavi, 1919-1980) in 1959, it was almost a secret but when a second, commissioned by a South African customer,  was displayed at the 1959 Turin Motor show, it generated such interest that Maserati were soon fielding enquiries from rich commoners wanting what royalty had.  Priced stratospherically however, there weren’t enough rich folk on the planet to make it a viable option for their production lines so it entered the catalogue as a bespoke item, Maserati modifying the 3500 chassis which, frankly had been a bit over-taxed by the big V8 and tweaking the engine still further, slightly increasing the capacity but in a way that rendered it more docile, yet still a howler when stirred.  The chassis appeared in the list and buyers could choose their own coachbuilder and eventually eight produced their own interpretations, the most numerous being by Carrozzeria Allemano which, over the years, finished twenty-two, the Allemano cars thought also the most alluring.

1959 Maserati 5000 GT by Allemano.

So the conclusion must be that the Shah’s original was and remains a true bespoke creation because exclusively it was built for him.  Of the other 33 5000 GTs built, although they were all variations on the theme and mechanically similar, no two were exactly alike and each was built in response to an order from an individual customer, some of whom specified certain touches.  Given that, all probably deserve to be regarded as bespoke though pedants might insist the chassis was a regular production item and only the coachwork was truly bespoke.  Few seem to agree and on the rare occasions the things are offered for sale, they’re almost always described as “bespoke”.

The Rolls-Royce Phantom IV (1950-1956)

1950 Rolls-Royce Phantom IV pick-up truck.

Among collectors, the Phantom IV has quite an allure because it was one of the few cars produced in any number never offered for sale to the general public, only 18 produced and available only to head of state or crowned royalty (a distinction important in royal circles which has its own pecking order).  In a manner similar to the Maserati 5000 GT, no two Phantom IVs were exactly the same although all were built on substantially the same underpinnings (the only Rolls-Royce passenger cars ever to use a straight-8).  Thus all should be though “bespoke” in the context of the industry but there was one version which was radically different, a Phantom IV pick-up truck (ute in Australian parlance) which was used by the factory to ferry various bits and pieces from place to place.  So it’s a genuine one off pick-up truck but because it was just a functional workhorse which existed only because an unsalable prototype chassis was available, it’s never been regarded as something bespoke, the long ago scrapped unique “shop ute” just a historic curiosity.

The Rolls-Royce Phantom V (1959-1968) & Phantom VI (1968-1990)

1973 Rolls-Royce Phantom VI "All Weather Cabriolet" (four-door convertible) by Fura (right) and 1971 Rolls-Royce Phantom VI DHC by Fura (left). 

By comparison with the exclusive Phantom IV, its two successors were almost mass-produced, 1206 (832 of the Phantom V & 374 of the VI respectively) crafted over three decades.  In this case, it’s thought only some should be thought truly bespoke because although there were a few variations in the coachwork, many were substantially the same and its only the ones with the greatest differences (notably the odd sedanca de ville, the handful of landaulets or the other “state” cars with their elevated rooflines) which are usually thought “bespoke” and even they weren’t unique things like the Phantom IVs.  Two of the Phantom VI chassis however were indisputably bespoke.  By the 1970s, it was only the big Phantom VI which Rolls-Royce still built on the separate chassis which made bespoke bodies easier to mount so anyone wanting a really exclusive Rolls-Royce had no other choice.  Accordingly the Italian house Fura fashioned two very big bespoke creations, one a drophead coupé (DHC, which by then the rest of the world was calling a cabriolet or convertible), the other described as an "all weather cabriolet" (which eventually was re-fashioned as a four-door convertible).  Both were on a scale not seen since seen since the 1930s and nothing like them has since been attempted.  Because the limousine chassis was designed for something long, narrow and tall, both the Fura cars were fundamentally ill-proportioned although skilled photographers have managed to create pleasing images by selecting just the right angle.  Flawed though they were, at the time there was probably nothing on four wheels which so conveyed disposable wealth which, in many cases, is of course often the essence of the bespoke.  It was a good thing they made such an impression because presumably it dissuaded people from looking too closely: underneath the engineering was pure Phantom VI which meant drum brakes and a rear axle suspended on semi-elliptic (cart) springs so it was (refined) Ford Model T (1908) technology under all that leather and walnut.  Such was the attention to detail those cart spring were encased in leather so those enjoying the seclusion of the rear compartment (trimmed usually in West of England cloth rather than the leather on which the chauffeur sat) weren't disturbed by any squeaks.   

1956 Mercedes-Benz 300c (W186 "Adenauer") Estate Car by Binz.

Consumption can be conspicuous yet still subtle, achieved usually if a bespoke creation is both expensive and functional.  The Mercedes-Benz 300 saloons and four-door cabriolet of (W186 & W189 1951-1962) were large, stately and beautifully built and the platform attracted coachbuilders who saw the potential for estate cars (station wagons), ambulances and (especially) hearses.  Many were built and the hearses in particular typically aren't regarded as bespoke because they were essentially catalogue items with little variation between editions.  Some of the rare estates ("shooting brakes" to the English, "station wagons" in North America and for a time, "station sedans" if built by Holden, General Motors' (GM) Australian outpost) however have always been treated as bespoke even though from an engineering point of view the changes were minimal and the styling hardly imaginative.  The reason for the association seems to be that they “dripped money”; even to the uninformed they were obviously expensive so it seems possible there is the matter of "bespoke by acclamation".  Interestingly, in 1960 the factory did their own one-off 300 Estate, this one a “telemetry car” built in the era before sensors to travel at high speed on a test track, recording data from the vehicle ahead.  Styled in an almost avant-garde manner with rear glass which curved into the roof, the factory regarded it rather as Rolls-Royce treated their pick-up: a mule to be used until something better came along.  They never called it bespoke.

1965 Aston Martin DB5 Shooting Brake.

Sir David Brown (1904–1993) liked his DB5 coupé (which the factory in their English way called a "saloon") but found it too cramped comfortably to accommodate his polo gear, shotguns and hunting dogs.  Now, that would be called a “first world problem” but because Brown then owned Aston Martin, he simply wrote out a work order and had his craftsmen create a bespoke shooting brake (an English term which means “station wagon owned by someone rich”) which they did by hand-forming the aluminum with hammers over wooden formers.  It delighted him and solved his problem but created another because good customers stared writing him letters asking for their own.  Unfortunately, Aston Martin was at full capacity building DB5s and developing the up-coming DB6 and V8 models.  With a bulging order book, the resources didn’t exist to add another niche model so the project was out-sourced to the coachbuilder Radford which built a further 11 (and subsequently another 6 based on the DB6).  That Brown’s original car was bespoke seems clear but the others are a gray area because the coachbuilder’s records and assessments of the cars indicate they were identical in all but the color of the paint and leather trim.  There may have been only 12 DB5s and 6 DB6s but by conventional definition, they came of a production line, albeit a leisurely and exclusive one so can all but the original be thought truly bespoke?  According to the Aston Martin website, they are bespoke so that’s presumably the last word on the subject.

The Smart Fortwo (top left) and some bespoke imaginings.

The happy combination of the internet, Photoshop and a large cohort of gullible viewers some years ago encouraged the creation of a meme purporting to be a survey of the bespoke carbon fibre bodies available to be bolted to the diminutive Smart Fortwo (C451; 2007-2015).  Even a cursory look at the scale of the humans included in some of the photos should have been enough for people to work out this was fake news but the factory is said to have received “some” enquiries asking where the bespoke bodies could be bought.

There is even bespoke Nutella.  In 2014, while appearing on-stage in a London production of David Mamet's (b 1947) Speed-the Plow (1988), Lindsay Lohan stayed at the Mandarin Oriental hotel which supplied her with a personalized jar of the nutty treat.

Wednesday, June 19, 2024

Scimitar

Scimitar (pronounced sim·i·tar or sim-i-ter)

An oriental sword with a curved blade broadening towards the point

1540s: From the Middle French cimeterre or the Italian scimitarra (and in English originally spelled also as cimiterie).  Most etymologists agree it’s from an unknown Ottoman Turkish word and ultimately from the Persian شمشیر (šamšir) (sword), an unusual event because the linguistic variations in the Ottoman dialects are otherwise so well documented.  There are contested variations too in the Persian shimshir (pronounced shamsher), said by some to be derived from the Greek sampsera (a barbarian sword) but most authorities find this explanation unsatisfactory.  There were many variations too in spelling, the preferred modern form scimitar reflecting the influence of Italian but at least one dictionary preferred simitar as late as 1902.  In palaeontology, the term "scimitar-toothed cat" describes any of the various species of extinct prehistoric cats of the tribe Homotheriini.  Scimitar is a noun & verb and the gruesome sounding scimitared is an adjective; the noun plural is scimitars.

Antique Persian scimitar with leather wood scabbard featuring natural engraving on pommel and wooden handle adorned with embossed metal.  The heavy curved blade is hand-forged and thirty inches (760mm) in length with a deep blood grove.  The leather-covered wooden scabbard is equipped with a pair of belt rings and wire decoration.  The drag is heavily embossed with nature designs and is thirty-eight inches (965mm) long.

1973 Reliant Scimitar SE5a.

Produced between 1968-1986 (and based on an earlier coupé of the same name launched in 1964), the Reliant Scimitar was an early and successful attempt to combine the stylistic appeal of a coupé with the practicality of an estate.  Although English manufacturers had a long tradition of (mostly bespoke) two-door estates called shooting-brakes, they were expensive and (except for the rakish Aston Martins) often rather staid designs optimised for the carriage of dogs, shotguns, picnic baskets and such rather than style.  The Scimitar, although in some ways crude and lacking the refinement of the better-bred, was at the time unique in the market and sold well, triggering a trend for the design which is still sometimes seen.

1973: Marilyn Cole, Volvo 1800ES.

Beginning in 1964, Playboy magazine (much read for the interviews) began rewarding the Playmate of the Year (PotY) with a pink car and in 1973 it was awarded to Ms Marilyn Cole (b 1949).  Still one of the more admired Volvos, the 1800ES (1972-1973) underwent a conversion from a coupé (1961-1972) which was exquisitely executed, the re-design undertaken entirely in-house, the proposal by Pietro Frua's (1913-1983) studio (the P1800’s original designer) thought too avant-garde for Volvo buyers.  They may have had a point because Volvo owners do seem impressed more by frugality of operation and longevity than anything flashy and there are several 1800s which are documented as having covered more than a million miles (1.6 million km).  The coupé gained much from its use in a popular TV series shown in the early 1960s, a promotional opportunity made possible only because Jaguar declined to loan the production company one of its new E-Types (XKE) which had debuted in the same year as the P1800.  Still, the seductive E-Type hardly needed a TV series to create its image.  Doubtlessly the equally seductive Ms Cole won PotY on merit but her photo-shoot was the first in which a "full-frontal nude" image appealed in the magazine so that alone may have been enough to persuade the judges.

Aston Martin's original 1965 DB5 Shooting Brake (left) and one of the eleven subsequently built by Radford (right).

Before Reliant adopted the style, there were Aston Martin shooting brakes.  Sir David Brown (1904–1993) liked his DB5 coupé (which the factory, in their English way, called a "saloon") but found it too cramped comfortably to accommodate his polo gear, shotguns and hunting dogs.  Now, that would be called a “first world problem” but because Brown then owned Aston Martin, he simply wrote out a work order and had his craftsmen create a bespoke shooting brake (thereby confirming the informal English definition of the term: “station wagon owned by someone rich”) which they did by hand-forming the aluminum with hammers over wooden formers.  It delighted him and solved his problem but created another because good customers stared writing him letters asking for their own but Aston Martin was at full capacity building DB5s and developing the up-coming DB6 and V8 models.  With a bulging order book, the resources didn’t exist to add another niche model so the project was out-sourced to the coachbuilder Radford which built a further 11 (and subsequently another 6 based on the DB6).  That Brown’s original car was bespoke seems clear but the others are a gray area because the coachbuilder’s records and assessments of the cars indicate they were identical in all but the color of the paint and leather trim.  There may have been only 12 DB5s and 6 DB6s but by conventional definition, all but one from some sort of production line (albeit one both leisurely and exclusive) so can all but the original be thought truly bespoke?  According to the Aston Martin website, all are bespoke so presumably that will remain the last word on the subject.

1970 Aston Martin DBS shooting brake by FLM Panelcraft (left), 1992 Aston Martin Virage Shooting Brake (centre) and 2023 Aston Martin Vanquish Zagato Shooting Brake (right).

The troubled 1970s were unforgiving times for the coachbuilders for which shooting brakes had been a minor but lucrative side-hustle and FLM’s Panelcraft’s 1970 Aston Martin DBS shooting brake remained a one-off.  Things had improved by the 1990s and although the industry in the years since has had its ups & downs, by 2023 it was possible for one buyer in Japan to order a Vanquish Zagato Shooting Brake in pink.  Aston Martin are one of the English manufacturers which have long offered custom (even one-off) colors (at a price) and Bristol used to emphasise the nature of their clientele by mentioning often they would match the tints to old-school or regimental ties.  Sadly, Bristol entered liquidation in 2020 and the world lost one of its more charming anachronisms.

1970 Range Rover, the car which for a generation doomed the after-market shooting brake.

Although now thought a "luxury car", the original Range Rover was a utilitarian device with rubber floor mats, provided because it was assumed owners would need to "hose it out" after a day on the farm in their muddy boots.  As late as 1969, the plan had been for a basic four-cylinder version and an up-market V8 but constraints of time and budget meant only a single version was released, combining the interior fittings of the former with the latter's mechanical specification.  Not until the release in 1981 of the Range Rover Vogue did carpet, air-conditioning, leather and walnut facias appear, a response to the fit-outs being offered by a number of third-party operations.   

The industry never settled on an agreed definition of the shooting brake body style but from the 1930s it’s been used usually to describe a two-door car (there were variations) with estate-car coachwork added.  In recent years, what are (sometimes misleadingly) labelled shooting brakes have tended to be based on fast sports cars rather than the large chassis familiar in the 1930s when the intent was to offer the rich a large, comfortable car for outings like shooting parties, the enlarged rear compartment easily accessible and sufficiently capacious handily to accommodate guns, picnic baskets and (on a good day) a few brace of grouse on the trip home.  For reasons related to economics and engineering, the creation of shooting brakes declined in the post-war years and the release of the Range-Rover in 1970 rendered the style redundant except for the rare creations for those who still hankered for conspicuous exclusivity.  The sporty breed of coupés with estate coachwork which many (Volvo, Reliant, BMW, Ferrari, Lancia et al) have offered in recent decades are really not shooting brakes, the design instead intended to enlarge luggage space beyond the “toothbrush & bikini” capacity of some sports cars.  However, nobody seems to have thought of a better term and because of the historic association with class & wealth, the target market likes “shooting brake”.  The origin of the name lies in the shooting brake which was a large horse-drawn cart suitable for use by shooting parties.  The “brake” in the name is derived from the popularity among shooting parties of the heavy-framed carts used when “breaking-in” spirited horses although, etymologists have pointed out the Dutch word brik (cart or carriage) but any link is speculative.  In the UK, the term brake became so identified with large horse-drawn carts than it came to be applied widely, extended to wagons generally, whether used for shooting parties or not.  In France, an estate car (station wagon) was called a break, the French (somewhat unusually) following the example in English, the original form having been break de chasse (hunting break).

Dog owner Lindsay Lohan is part of the target market for shooting brake manufacturers although it's doubtful she's a fan of hunting & shooting.  Her first dog she name Gucci because the hound "chewed up" a pair of Gucci boots, something for which she was forgiven, living to the age of fifteen.

Borrowing shamelessly from Jensen which between 1966-1973 produced the FF, Ferrari chose the model name FF to allude to the specification (4 seats and 4 wheel-drive) although it was all-wheel-drive (AWD) rather than four-wheel-drive (4WD), the latter now indicating something built with some emphasis on off-road use.  The Jensen FF nomenclature was a reference to “Ferguson Formula” the AWD system developed by Ferguson Research, a company founded by Harry Ferguson (1884–1960).  Ferguson had developed its system for agricultural vehicles but the advantages for cars on the road or racetrack were obvious and a number of projects followed, all successful pieces of engineering but the economics were at the time not compelling and it wasn’t until the 1970s that AWD vehicles began to appear in any volume.

1966 Jensen FF Series 1 (left) and 1971 Series III, one of only 15 built (right).

Visually, the FF was distinguished from the standard Interceptor by a 5 inch (127 mm) longer wheelbase, added ahead of the windscreen to accommodate the transfer case and associated hardware, the twin vents the obvious marker (the standard Interceptor used one).  All used the combination of Chrysler's 383 cubic inch (6.3 litre) B-Series V8 and TorqueFlite (727) automatic transmission and tales of some leaving the factory with the 440 (7.2) RB engine or manual transmissions are apocryphal.  Nor it would seem have any FFs subsequently been been fitted with the bigger engine although some have been transformed into convertibles using the parts from the factory's run of 267 (1974-1976), no small project but one which demands no modification of the complex drivetrain.

GKN FFF 100, MIRA (Motor Industry Research Association) proving ground, Warwickshire, England, September 1972, the images from the on-line Jensen Museum.  The car just prior to the test run (left) shows the raised centre panel which allowed the carburettors to protrude; the dual Holley 3116 carburetors atop the short cross-ram manifold  (centre) and the 0-100 mph-0 run in the wet (right).       

There was however one FF which did hint at the possibilities offered by mixing AWD with prodigious quantities of power and torque.  GKN (now an aerospace multi-national but originally Guest, Keen and Nettlefolds, a manufacturing concern with roots traceable to 1759 at the dawn of the Industrial Revolution) in 1971, impressed by the FF, commissioned a special build.  Revealed in 1972 as the FFF 100 (claimed by some to be a reference to a planned production run but probably meaning nothing in particular unless an allusion to 100 mph (162 km/h), a speed which would later figure in the car's 15 minutes of fame), it used a one-off body of no great distinction but beneath the bland and derivative lines sat the intoxicating sight of a 426 cubic inch (7.0 litre) V8 (remembered as the much-vaunted "Street Hemi", a (slightly) civilized version of the unit used on the NASCAR ovals and on drag strips).  Complete with a power-boosting "short cross-ram" dual quad induction system and built to the A990 specification used in drag racing, the FFF 100 was lighter than the FF and when tested in a demonstration run, it achieved 0-100 mph-0 in 12.2 seconds and that was on a wet track; when the test was repeated in the dry the number was 11.5, a mark for road cars which would stand for three decades.  It proved beyond doubt the benefits of AWD & ABS although it wouldn't be until the 1990s many began to enjoy the combination.  However, any possibility of a production FFF 100 was fanciful, the FF and the Street-Hemi by 1972 already retired so all missed what would for decades been the world's fastest shooting brake.       

When the Jensen FF debuted, there was thus no AWD-4WD distinction and it was always referred to as “4WD”, its other notable innovation the fitting of Dunlop Maxaret’s mechanical anti-lock braking system, something which in rudimentary form had appeared on aircraft as early as 1908.  It was later used by railways but cars under braking on roads present more challenges for ABS than aircraft on runways or trains on tracks and it wasn’t until the 1950s that the first (almost) viable implementations appeared.  ABS is essentially a form of “pressure modulation” and the accepted abbreviation doesn’t actually reference the often quoted  “Anti-Lock Braking System”; the correct source is Anti-Bloc System, the name adopted in 1966 when Daimler-Benz and the Heidelberg electronics company Teldix (later absorbed by Bosch) began a co-development of a hybrid analogue-electronic system.  That was presented in a “proof-of-concept” display in 1970 during a media at the company’s Untertürkheim test track but what the engineers knew was that use in mass-production depended on the development of digital controllers, more reliable, more powerful and less complex than analogue electronics, the conclusion US manufacturers soon drew when their early implementation of electronic fuel-injection (EFI) proved so troublesome.  Such things were obviously going to be relatively cheap and available after Intel in 1971 released the 4004 (the first commercially available microprocessor and the ancestor of the x86 family and all which followed) and in 1978, Daimler-Benz made available the first version of ABS on some of the Mercedes-Benz 450 SEL 6.9s (1975-1980, the W116 platform 1972-1980) sold in the European market.  The Dunlop Maxaret mechanical ABS used on the Jensen FF was less sophisticated but was reliable and a remarkable advance and while some testers found adaptation a challenge, others noted that in skilled hands (and feet), it was in some ways superior because one could learn to “tramp-through” the system and induce wheel-locking selectively, something useful in the right circumstances.

Ferrari FF (2011-2016): The factory's official "hero" shot (left), an FF fitted with "aerodynamically optimized" ski boot (centre) and with rear compartment displaying "shooting brake" credentials (right). 

The Jensen FF really wasn’t a shooting brake although the huge and distinctive rear window was also a hatch so it did offer some of the advantages.  The Ferrari FF "shooting brake" (the factory seems not to have used the term although every journalist seems to thought it best) was very much in the same vein, its capaciousness closer to that of a “big coupé” rather than any size of station wagon although the factory did circulate photographs of the rear-compartment comfortably (if snugly) packed with a set of golf-clubs and a half dozen-odd travel bags; with folding rear seats, Ferrari claimed a trunk (boot) capacity of 450-800 litres (16-28 cubic feet).  Like the Jensen, it was aimed at those who like to drive to the ski-fields and the promotional material also included pictures of ski-racks and even a roof-mounted “ski-box”, able to hold ski-gear for four.  Despite the high price, the Jensen FF sold remarkably well but its market potential was limited because all Ferguson’s development work had been done in England using right-hand-drive (RHD) vehicles and the system was so specific it wasn’t possible to make a left-hand-drive (LHD) FF without re-engineering the whole mechanism which was so bulky the passenger's front seat was narrower than that of the driver so much did things intrude.  Consequently, only 320 were built, apparently at a financial loss.  Ferrari did better with their FF, over 2000 sold between 2011–2016 and although the packaging may have been remarkably efficient, with a 6.3 litre (382 cubic inch) V12 it was never going to be economical, listed in 2013 by the US Department of Energy as the least fuel-efficient car in the midsize class, sharing that dubious honor with the bigger, heavier (though not as rapid) Bentley Mulsanne.  For owners, the 335 km/h (208 mph) top speed was presumably sufficient compensation.

Monday, December 23, 2024

Boutique

Boutique (pronounced boo-teek]

(1) A small shop, especially one that sells fashionable clothes and accessories or a special selection of other merchandise.

(2) Within a larger store, a small specialty department.

(3) As a modifier, any (usually small(ish)) business offering customized service (boutique law firm; boutique investment house; boutique winery etc).

(4) In informal use, a small business, department etc, specializing in one aspect of a larger industry (such as the “mining sector analysts”, “transport sector analysts” etch within a financial services research organization).

(5) Of, designating, denoting or characteristic of a small, specialized or exclusive producer (sometimes of the bespoke) or business (either attributive or self-applied).

1767: From the French boutique, from the Middle French, probably from the Old Provençal botica & botiga, from the Latin apotheca (storehouse), ultimately from the Ancient Greek apothēkē (apothecary) (storehouse).  The original meaning in the 1760s was “a small retail outlet (shop) of any sort” boutique, an inheritance from the fourteenth century French source and it wasn’t until the early 1950s it assumed the still familiar sense of “trendy little shop selling fashion items”.  The link with the mid-fourteenth century noun apothecary lay in its sense of “shopkeeper”, the notion of one being a place where is stored and sold “stores, compounds & medicaments (what is now described variously as “a pharmacy: or “chemist shop”) emerged quickly and soon became dominant.  The word was from the French apothicaire, from the Old French apotecaire, from the Late Latin apothecarius (storekeeper), from the Latin apotheca (storehouse)m from the Ancient Greek apothēkē (barn, storehouse (literally “a place where things are put away”)), the construct being apo- (away) + thēkē (receptacle (from a suffixed form of primitive Indo-European root dhe- (to set, put)).  The same Latin word produced French boutique, the Spanish bodega and the German Apotheke; the cognate compounds produced the Sanskrit apadha- (concealment) and the Old Persian apadana- (palace) and one quirk was that had the usual conventions been followed, the Latin apotheca would have emerged in French as avouaie.  The French masculine noun boutiquier (the plural boutiquiers; the feminine boutiquière) translates as “shopkeeper, storekeeper”.  Boutique is a noun & adjective and boutiquey & boutiquelike are adjectives; the noun plural is boutiques.  Of the adjectival use (resembling or characteristic of a boutique (however defined), the comparative is “more boutiquey”, the superlative “most boutiquey”).

Lindsay Lohan at the Singer22 boutique (described as the company’s “flagship store”), Long Island, New York, March 2011 (left) and at the opening of the Philipp Plein (b 1978) boutique, Mykonos, Greece, June 2019 (right).  Among fashion retailers, the term “boutique” is used both of high-end designer outlets and mass-market, high volume operations.  What the word implies can thus vary from “exclusive; expensive” to “trendy, edgy, celebrity influenced” etc.

Modern commerce understood the linguistic possibilities and that included the portmanteaus (1) fruitique (the construct being fruit + (bout)ique) (a trendy (ie high-priced) fruit shop in an area of high SES (socio-economic status)) and (2) postique (the construct being post(al) + (bout)ique).  Originally, postique was a trademark of the USPS (US Postal Service) but it came to be used of retail stores selling items relating to postal mail (stamps, stationery and such).  One interesting trend in middle-class retailing has been the niche of the “boutiquey” stationery shop where the focus is on elegant versions of what are usually utilitarian office consumables; impressionistically, the client base appears almost exclusively female.  The “e-boutique” is an on-line retailer using the term to suggest its lines of garments are targeting a younger demographic.  The term “boutique camping” (services offering “going camping” without most of the discomforts (ie with air-conditioned tents, sanitation, running hot water etc) never caught on because the portmanteau “glamping” (the construct being glam(our) + cam(ping)) was preferred and, as a general principle, in popular use, a word with two syllables will tend to prevail over one with four.

By the 1970s, the term “boutique” had spread in fashion retailing to the extent it was part of general language; it tended to be understood as meaning “exclusive, small-scale fashion stores” which were in some way niche players (more on the cutting edge of design, specializing in a certain segment et al) in a way which contrasted with the large department stores.  The word gained a cachet and by the 1980s the “boutique hotel” was a thing, probably meaning something like “We are not the Hilton”.  That may be unfair and the classic boutique hotel was smaller, sometimes in some way quirky (such as being in a heritage building) and not necessarily cheaper than the major high-end chains.  The advertizing for boutique hotels often emphasized “individuality” rather than the “cookie-cutter” approach of the majors although the economics of running a hotel did conspire against things being too different and the standardization operations like Hilton or Hyatt offered around the world was a genuine attraction for many and not just the corporate clients.  Additionally, what the majors had done was raise the level of expectation and there was thus a baseline of similarity on which boutique players had to build.  Some successfully marketed the “difference” but structurally, there are more similarities than differences.  In the 1990s, the metaphorical sense was extended to just about anything in commerce which could be marketed as “specialized” although initially the most obvious differentiation was probably that the operations so dubbed tended to be “smaller and not part of a large multi-national”.  Thus appeared boutique law firms, boutique investment house, boutique wineries, boutique architects and such.

Boutique Hotel Donauwalzer, Hernalser Gürtel 27, 1170 Wien, Austria.

Although the use of the descriptor “boutique” didn’t become mainstream until the twenty-first century, “boutique” car manufacturers have existed since the early days of the industry and there have been literally hundreds (some of which didn’t last long enough to sell a single machine) and while a few endured to become major manufacturers or be absorbed by larger concerns, most fell victim either the economic vicissitudes which periodically cull those subsisting on discretionary expenditure or in more recent decades, the increasingly onerous web of laws and regulations which consigned to history the idea of "real" cars emerging from cottage industries.  Today, there are boutique operations and they tend to be either (1) parts-bin specialists which combine a bespoke body and interior fittings with components (engines, transmissions, suspension) from the majors or (2) those who modify existing vehicles (Ferraris & Porsches especially favored) with more power, bling or a combination of both.  Either way, the price tag can reach seven figures (in US$ terms).

The established high-end manufacturers noted the industry and although many had long offered customization services, the approach is now more institutionalized and exists as separate departments in separate buildings, there to cater to (almost) every whim of a billionaire (since the expansion of the money supply in the last quarter century they’re now a more numerous and still growing population).  The way the cost of a Porsche, Bentley or Ferrari can grow alarmingly from the list price (and these are not always the fiction some suggest) as the options & “personalizations” accumulate has attracted some wry comment but it’s not something new and the values are relative:  In the late 1960s, a Chevrolet Camaro might be advertized at around US$2800 but by the time the buyer had ticked the desired boxes on the option list, the invoice might read US$4400 or more.  Compared with that, adding US$55,000 in different paint, leather and wheels to a US$350.000 Ferrari starts to make LBJ era Detroit look like a bunch of horse thieves.

Monteverdi’s boutique Swiss concern

Peter Monteverdi (1934–1998 (and believed not in the lineage of Italian composer Claudio Monteverdi (1567–1643)) was a successful Swiss businessman and a less than successful race driver.  He was also one of the many disgruntled customers of Enzo Ferrari (1898-1988) and one of several inspired by the experience to produce cars to compete with those made by Il Commendatore.  For a decade between 1967-1976, his eponymous manufacturing concern (unique in Switzerland) produced over a thousand big, elegant (and genuinely fast) coupés, convertibles and sedans, all with the solidly reliable drive-train combination of Chrysler’s 440 cubic inch (7.2 litre) V8, coupled usually with the TorqueFlite automatic transmission and unlike some of the less ambitious boutique players in the era, Peter Monteverdi included engineering innovations such as the DeDion tube rear suspension (which had the advantage of keeping the rear wheels parallel in all circumstances, something desirable given the torque of the 440 and the tyre technology of the era).  In the post oil shock world of stagflation, it couldn’t go on and it didn’t, the last of the big machines leaving the factory in 1976 although Monteverdi did follow a discursive path until production finally ended in 1982; by then it was more (lawful) “chop shop” than boutique but those ten golden years did bequeath some memorable creations:

1970 Monteverdi Hai 450 SS.

The Lamborghini Miura (1966-1973) had fundamental flaws which progressively were ameliorated as production continued but the design meant some problems remained inherent.  People who drove it at high speed sometimes became acquainted with those idiosyncrasies but for those who just looked at the things forgave it because it was stunning achievement in aggression and beauty; it validated the notion of the mid- engined supercar.  Noting the Miura and the rumors of a similar machine from Ferrari (the prototype of which would be displayed at the 1971 Turin Auto Show and be released two years later as the 365 GT4 BB (Berlinetta Boxer the cover-story for the “BB” dsignation, the truth more exotic)), Peter Monteverdi built the Hai 450 SS (painted in a fetching “Purple Mist”) which created a sensation on the factory’s stand at the 1970 Geneva Motor Show.  “Hai” is German for “shark”; the muscular lines certainly recall the beasts  and the specification meant it lived up to the name.  Powered not by the 440 but instead Chrysler’s 426 cubic inch (7.0 litre) Street Hemi V8 (a version of their NASCAR racing engine tamed for street use) and using a ZF five-speed manual gearbox, the claimed top speed was a then impressive 180 mph (290 km/h), some 6-8 mph (10-13 km/h) faster than any Ferrari or Lamborghini and although the number seems never to have been verified, it was at least plausible.  Tantalizing though it was, although orders were received (the price in the UK was quoted at Stg£12,950, some 20% more than a Rolls-Royce Silver Shadow), series production was never contemplated and Peter Monteverdi was quoted explaining his reticence by saying “This car is so special you can’t deliver it to everybody. So although over the years four were built (two with significant differences in mechanical specification) it was only the original prototype which ended up in private hands, the others retained by the factory (displayed at the Monteverdi museum in Binningen, Basel-Landschaft until it closed in 2016).  For trivia buffs, the Hai was the only car powered by a Street Hemi ever to have "factory-fitted" air-conditioning. 

1975 Monteverdi Palm Beach.

By 1975 it was obvious the writing was on the wall for the way things had been done in the era of US$2 a barrel oil but the Palm Beach, shown at that year’s Geneva Motor Show was a fine final fling.  The factory had had a convertible in the catalogue for years but the Palm Beach was different and rather than being a Monteverdi Berlinetta with roadster coachwork (as the appearance would suggest), it was based on the older High Speed 375 C platform with which the company had built its reputation.  It was thus the familiar combination of the 440 and TorqueFlite and the styling updates were an indication of how things would have progressed had events in the Middle East not conspired against it.  Although promotional material was prepared for the show and even a price was quoted (124,000 Swiss Francs), the Palm Beach remained an exquisite one-off.

Monteverdis in the last days of the big blocks: 375/4 (front), 375/L (centre) and Palm Beach (rear).

Others in the trans-Atlantic ecosystem offered four-door sedans including Facel Vega, Iso and De Tomaso but none offered a 7.2 litre big-block V8 or rendered it in such a dramatic low-slung package as the Monteverdi 375/4.  First shown at the 1971 Geneva Motor Show, production didn’t begin until the following year but the big machine made an impression on the press; big and heavy though it was, the aerodynamics must have been better than a first glance would suggest because testers who took it to Germany to run on the Autobahn (really its natural environment), found it would run to a genuine 144 mph, (232 km/h), out-pacing even the Mercedes-Benz 300 SEL 6.3 which had for some time reigned as the fastest four door (although the fastest of the Maserati Quattroportes might contest that).  Regular production of the 375/4 ended in 1973 although it remained available on special order with some demand from the Middle East (where the price of fuel was wasn’t much thought about when filling up) and it’s believed as many as 34 had been built when the last was delivered in 1975.  The last of them looked as good as the first although it wasn’t as fast, the later 440s detuned to meet US emission control rules although 120 mph (195 km/h) was still possible.

Thursday, January 23, 2025

Pink

Pink (pronounced pingk)

(1) A definition of perceived color varying between a light crimson to a pale reddish purple (sometimes described as fuchsia); any of a group of colors with a reddish hue that are of low to moderate saturation and can usually reflect or transmit a large amount of light; a pale reddish tint.

(2) Any of various Old World plants of the caryophyllaceous genus Dianthus, such as D. plumarius (garden pink), cultivated for their fragrant flowers including the clove pink or carnation (sometimes referred to as the pink family); the flower of such a plant; any of various plants of other genera, such as the moss pink.

(3) The highest or best form, degree, or example of something (expressed usually as “in the pink” or “the pink of”).

(4) As the disparaging slang "pinko", either (1) a communist or one so suspected (US) or (2) a socialist (UK and English-speaking Commonwealth) (both dated).

(5) In informal use, a document provided in commerce or by government for some purpose which was historically issued on pink tissue paper (usually a carbon copy), the term still in some cases enduring for the modern digital analogue.

(6) In fox hunting as “the pinks”, a coat worn by riders (although actually in a shade of scarlet).

(7) In military tailoring, the pinkish-tan gabardine trousers once worn in some regiments as part of an officer’s dress uniform.

(8) In the stone trade, the general term for marble of this color.

(9) In informal use, of or relating to gay people or gay sexual orientation and used sometimes as a modifier in this context (pink vote, pink dollar, pink economy et al (many now dated)).  The pink triangle was a literal description of the fabric patch worn on the uniforms of homosexual inmates in Nazi concentration camps.

(10) In labour market demography, as pink collar, that part of the workforce or those job categories predominately female (dated and now rare because it's assumed by many to be a gay slur).

(11) In commerce, as a modifier, such products as may be discerned as being of this color (champagne, gin, salmon, diamonds et al).

(12) To pierce with a rapier or the like; to stab (based on the idea of a pinkish stain appearing on the clothing of one so stabbed); figuratively, to wound by irony, criticism, or ridicule.

(13) In tailoring, to finish fabric at the edge with a scalloped, notched, or other pattern, as to prevent fraying or for ornament.

(14) To punch cloth, leather etc with small holes or figures for purposes of ornament; to adorn or ornament, especially with scalloped edges or a punched-out pattern (mostly UK use).

(15) As pink disease (infantile acrodynia), a condition associated with chronic exposure to mercury.

(16) In nautical use, a sailing vessel with a narrow overhanging transom (historically a vessel with a pink stern).

(17) As pinky or pinkie, the fifth digit (little finger).

(18) In gardening, to cut with pinking shears.

(19) In US slang, an operative of the Pinkerton National Detective Agency (archaic but still used as a literary device of detectives generally).

(20) In the slang of fishing, various fish according region including the common minnow and immature Atlantic salmon, the origin of all probably the Middle Dutch pincke.

(21) In snooker, one of the color balls (colored pink), with a value of 6 points and in use since the nineteenth century.

(22) In vulgar slang, sometimes as “pink bits”, the vagina or vulva.

(23) In slang, an unlettered and uncultured, but relatively prosperous, member of the middle classes (similar to the Australian CUB (cashed-up bogan)) (UK archaic).

(24) In informal use, having conjunctivitis (ie pinkeye).

(25) To turn a topaz or other gemstone pink by the application of heat.

(26) In (spark ignition) ICEs (internal combustion engines), to emit a high "pinking" noise, usually as a result of ill-set ignition timing for the fuel used.

(27) Of a musical instrument, to emit a very high-pitched, short note.

(28) In color definition, any of various lake pigments or dyes in yellow, yellowish green, or brown shades made with plant coloring and a metallic oxide base (obsolete).

(29) As pinkwashing (al la greenwashing and the figurative use of whitewashing), a fake or superficial attempt to address issues of gay rights (though often applied to LGBTQQIAAOP issues in general).

Circa 1200:  From the Old English pungde (to pierce, puncture, stab with a pointed weapon) which by the early fourteenth century had acquired the sense of "make holes in; spur a horse" the source uncertain but perhaps from a nasalized form of the Romanic stem that also yielded French piquer (to prick, pierce) and the Spanish picar or else from the Old English pyngan (to prick) and directly from its source, the Latin pungere (to prick, pierce), from a suffixed form of primitive Indo-European root peug or peuk- (to prick).  By circa 1500, it had come to mean "to decorate (a garment, leather) by making small holes in a regular pattern at the edge or elsewhere" and that sense endures to this day in pinking shears (although they were not so-named until 1934).  The English pinge, pingen, pinken, pung & pungen (to push (a door)), batter, shove; prick, stab, pierce; punch holes in) was from the Old English pyngan (to prick) and dates from 1275–1325 and may be from (1) the Latin pungere (to prick, pierce), (2) the Low German pinken (hit; to peck) & Pinke (big needle) or (3) the Dutch pingelen (to do fine needlework), the root again the primitive Indo-European peug (to prick).  Pink is a noun, verb & adjective, pinker, pinkest, pinkish and pinky are adjectives and pinkness is a noun

Lustre-Creme shampooPink is for Girls” advertising posters, 1960s.

Lustre-Crème was emphatic “pink is just for girls” which was at the time hardly controversial for most although the claim they produced the “only pink shampoo” might have been ambitious.  It might also have seemed a bit adventurous to suggest there exists a “pink fragrance” but there may be synesthetes who have experiences of smell associated with color and it’s not unknown to have the sense of the senses shifted (in opera it’s common to speak of a soprano’s voice “darkening” as she matures) and Lustre-Crème did note that “…should a certain someone get too close, he'll notice that we have a delightful ‘pink’ fragrance too.  Covering the market, for the practical young lady mention was made of the “…unbreakable plastic squeeze bottle with the new Flip 'n Tip Spout (no more cap-twisting).”  A "Flip 'n Tip Spout" is one of those small innovations which made life more civilized.  

The "pink is just for girls" equation is however of recent origin.  In the West, until the late nineteenth century, infants tended universally to be dressed in white because doing the laundry was a more tiresome (and certainly labor-intensive) task than today, thus the attraction of white fabric which could be bleached.  Until the early twentieth century, pink tended to be thought a “strong, masculine” color, (apparently on the basis of being a variant of red) while blue was seen as more delicate and so suitable for girls; as well as being considered “dainty”, blue had a strong historic association with the Virgin Mary because of the manner in which she’d been depicted by generations of artists.  As late as 1927, department stores like Marshall Field routinely would suggest pink for boys but within a decade the shift clearly had begun because by the late 1930s the Nazis had (eventually) settled on pink as the color of the identifying triangle worn by prisoners incarcerated under Paragraph 175 of the German penal code (which criminalized homosexual activity between men).  It was in the US in the post-war era of plenty that the “blue for boys, pink for girls” thing was established and it was a product of marketing, the attraction being that with a clear gender divide, parents would have to buy more clothes.  From there, the idea infected just about every industry, even tool manufacturers producing lines of pink tool kits for men dutifull to buy as gifts for Wags (wives & girlfriends).

Speak (2004) by Lindsay Lohan, pink vinyl edition, 2000 of which were in 2020 pressed for Urban Outfitters.  

The words "pinkie" & “pinky” were from the Dutch pinkje, a diminutive of pink (little finger) and of uncertain origin, the earliest known used in Scotland in 1808 and common in Scottish English, US English and elsewhere in the English-speaking world.  The nautical use dates from circa 1450, from the late Middle English pynck & pyncke, from the Middle Dutch pinke (fishing boat).  The flows were so named in the sixteenth century and surprisingly, the use to describe the color didn’t emerge until the eighteenth century, perhaps as a shortening of "pinkeye".  The flower family was so named in the 1570s, the common name of Dianthus, a garden plant actually of various colors.  The family picked up the name “pink” probably because of the idea of the "perforated" (scalloped) petals (ie “pinked” in the earlier sense) although etymologists did suggest there might be a link to the Dutch pink (small, narrow (in the sense of pinkie)), via the term pinck oogen (half-closed eyes (literally "small eyes), borrowed in the 1570s, the speculative link being the Dianthus sometimes has small dots resembling eyes.  The coincidence in the dates is interesting but there’s no documentary evidence.  It was the example of the flower which, by the 1590s, led to the figurative use of "pink" for "the flower" or highest type or example of excellence of anything.

Cadillac “targeted” advertising, gowns for mother and daughter by Jane Derby of New York, 1959 Cadillac Series 62 Convertible, body by Fisher.

1959 Cadillac Series 62 Convertible in non-original pink.

This (unedited) photograph may be compared with the crafted image (above) as an example of the way advertising agencies often preferred simulacrum to reality, some of the representations in the era having a similar relationship to the physical as promotional photographs of hamburgers have to what's really delivered to customers.  With the US cars of the era, the finest practitioners of the era were Art Fitzpatrick (1919–2015) & Van Kaufman (1918-1995) whose best known work was the collection of memorable images for General Motors' (GM) Pontiac Motor Division (PMD) during the 1960s.  What the chains do to advertise hamburgers blatantly (though not legally) is deceptive & misleading but the exaggerations in the graphical art used for the cars was less so because the distortions were so obvious and they were more in the tradition of mannerism, Fitzpatrick & Kaufman never quite becoming surrealists.

The ex-Elvis Presley 1955 Cadillac, now on display at Graceland, Memphis, Tennessee.  Although "peak dagmar" was achieved in 1955, even then the tail-fins had barely grown from those first seen on the 1949 range.

By 1959 Cadillac's advertising had for years emphasized the power and speed of their cars or intricacies such as air suspension or finned brakes.  This was aimed at the men who would be impressed by such things but the company also had advertisements for women, assuring them “…one of the special delights which ladies find in Cadillac ownership is the pleasure of being a passenger” before going on to invite them “…to visit your dealer soon – with the man of the house – and spend a hour in the passenger seat of a 1959 Cadillac.”  All that probably did still accurately reflect US society in 1959 (at least that sub-set which bought cars from Cadillac dealers) but it was in one way misleading.  Although Jane Derby’s (1895–1965) New York fashion house surely made many pink gowns, no pink Cadillac left the factory in 1959.  There are now many, many pink 1959 Cadillacs, the model regarded as having the most extravagant fins available during Detroit's crazy macropterous era, the effect heightened by the equally memorable "twin bullet" tail-lamps (although the fins on the 1961 Imperial were just under an inch (25 mm) more vertiginous) but it was only in 1956 Cadillac had a pink hue on the option chart (as "Mountain Laurel" (code DAL-70663-DQE)).  It was that the popular singer Elvis Presley (1935-1977) gifted his mother a pink Cadillac and the use of the phrase in popular culture (song & film) which made the trend a thing although that car was a 1955 Fleetwood Sixty Special which was originally blue with a black roof.  The roof was later re-sprayed white (the sun is harsh south of the Mason-Dixon Line although the car was factory-fitted with air-conditioning) but people adopting the "Pink Cadillac" motif usually go monochromatic and pastels ("baby pink" the best known) seem more popular than "hot pink".

Elvis Presley's pink "Guitar Car", pictured with creator Jay Ohrberg (b 1943) (left) and with model in a period promotional photograph (right).

Jay Ohrberg over the decades fabricated literally of dozens of the well-known cars used for film and television productions but one like no other was the pink “Guitar Car” built as a promotional tool for Elvis Presley.  Some 41 feet (12.5 metres) in length, it was based on a 1970 Cadillac Eldorado, improbably a FWD (front-wheel-drive) machine running a 500 cubic inch (8.2 litre) V8 rated that year at a muscle car-like 400 hp.  It was the FWD configuration which made possible the Guitar Car's unique design, the only mechanical components running within the “fretted neck” (a tubular steel structure) things like control lines for the steering, brakes, transmission and such; the engineering for those would have been challenging enough.  While the front end was recognizably still a 1970 Eldorado, the rear section (connected by the fretboard) featured bespoke coachwork including a pair of tail-fins (complete with the “twin bullet” taillights made famous on the fins of the 1959 Cadillac) on a scale which might be expected on an aircraft or machine built to contest the world land-speed record (LSR) with the driver sitting under a tinted Perspex dome, mounted atop the “soundhole”.  

The Guitar Car as advertised on eBay, April 2025.  A restoration will be required but 1970s Eldorados are not hard to find and the bespoke bodywork is fibreglass so there will be no rust.  The challenge will be fabricating the custom parts such as the canopy, fretboard and tuning keys.  

Note the Guitar Car’s registration plate (just behind the model's knees).  While registering such a machine for use on public roads might seem unlikely, there was a time when in certain places in the US, such things were possible, Porsche in 1974 modifying a 917 race car (chassis 917-30 which qualified third in the 1971 Austrian 1000 km endurance event) to make it possible to be registered for the road by an appropriately accommodating organ of the state.  In the state of Alabama (in circumstances still not wholly understood), Count Teofilo “Theo” Guiscardo Rossi di Montelera, Prince of Premuda (1902–1991) found such an institution and, unlike the humourless Germans or the French who demanded it first be subject to a crash-test, all the authorities in Alabama stipulated was the 917 never appear on the state’s roads.  Having little business to conduct in Alabama, the count agreed, paid however much he paid and duly received his plate & papers.  Count Rossi's connection with the Porsche factory was by virtue of his family's Martini e Rossi distillery firm which sponsored the Martini & Rossi motor racing team running Porsche 917s during the early 1970s but negotiations in Alabama presumably were conducted in the traditional way and Mr Presley’s people must have found equally helpful staff at the Las Vegas DMV (Department of Motor Vehicles).

Porsche 917-30 in France, now (somehow) on UK registration 959 DAK.

What the precious Alabama papers at the time permitted was use on European roads, although for all sorts of reasons it wouldn’t have been possible to obtain registration in most of Western Europe, even with one’s lawyer threading clauses through loopholes.  The 917 was later registered in Texas, another place where things are done which never would be contemplated in California, Massachusetts or other “blue” (ie Democrat) states and currently it exists in France on UK registration 959 DAK.  There is also a road-registered 917 (917-037) in Monaco, another jurisdiction where the rich find not only the taxation authorities friendly and before being re-converted to race-specification, 917-012 (not 917-021 as is sometimes reported) was, briefly, road-registered.  A few days before the Guitar Car was advertised, 917-30 showed up in a teaser video from Porsche dropping the hint the factory might soon release a road-legal version of one of its current racing cars (probably the 963 prototype) and an announcement is promised for June, presumably to coincide with the 2025 24 Hours of Le Mans.  Whatever is released will doubtless be a fine machine but what won't change is the 917 will remain the greatest Porsche ever.

Count Rossi with Porsche 917-30 Strasse (Street) on Alabama registration 61-277 37 (1975). 

Count Rossi did sometimes take 917-30 on the roads of Germany & France and Mr Presley really did drive the Guitar Car to a show at (of course) Las Vegas but after that it mostly vanished from public view apart from a sighting in the Middle East until, in April, 2025, in a dilapidated condition, it was advertised for sale in France.  The asking price was listed as €10,000 (US$11,500) and quite what value that represents will be in the eye of the beholder because, being unique, there’s little with which it can be compared.  Overseas buyers should note the largest standard shipping container has an external length of 40 feet (12.2 metres) with the internal dimension slightly less so some disassembly (and subsequent reassembly) might be required and a warehouse or aircraft hanger will provide a more appropriate storage space than most garages. 

Pink Pig Porsche 917-20, 1971.

Although it raced only once, the “Pink Pig” (917-20) remains one of the best remembered 917s.  In the never-ending quest to find the optimal compromise between the down-force needed to adhere to the road and a low-drag profile to increase speed, a collaboration between Porsche and France's Société d’Etudes et de Réalisations Automobiles (SERA, the Society for the Study of Automotive Achievement) was formed to explore a design combine the slipperiness of the 917-LH with the stability of the 917-K.  Porsche actually had their internal styling staff work on the concept at the same time, the project being something of a Franco-German contest.  The German work produced something streamlined & futuristic with fully enclosed wheels and a split rear wing but despite the promise, the French design was preferred.  The reasons for this have never been clarified but there may have been concerns the in-house effort was too radical a departure from what had been homologated on the basis of an earlier inspection and that getting such a different shape through scrutineering, claiming it still an “evolution” of the original 917, might have been a stretch.  No such problems confronted the French design; SERA's Monsieur Charles Deutsch (1911-1980) was Le Mans race director.  On the day, the SERA 917 passed inspection without comment.

Der Trüffeljäger von Zuffenhausen (The Trufflehunter from Zuffenhausen), a fibreglass display (some 45 inches (1150 mm) in length) finished in the Pink Pig’s livery.  It includes battery-operated LED (light emitting diode) fixtures within the nostrils, activated by a toggle switch under an access panel on the neck.  Weighing some 50 lb (23 kg), it measures (length x width x height) 45 inches x 20 x 32 (1140 x 510 x 810 mm).  In an on-line auction in 2024, it sold for US$3800.

Pink Pig Porsche 917-20, Le Mans, 1971.

At 87 vs 78 inches (2200 mm vs 2000 mm), the SERA car was much wider than a standard 917K, the additional width shaped to minimize air flow disruption across the wheel openings.  The nose was shorter, as was the tail which used a deeper concave than the “fin” tail the factory had added in 1971.  Whatever the aerodynamic gains, compared to the lean, purposeful 917-K, it looked fat, stubby and vaguely porcine; back in Stuttgart, the Germans, never happy about losing to the French, dubbed it Das Schwein (the pig).  Initially unconvincing in testing, the design responded to a few tweaks, the factory content to enter it in a three hour event where it dominated until side-lined by electrical gremlins.  Returned to the wind tunnel, the results were inconclusive although suggesting it wasn't significantly different from a 917K (Kurzheck (short tail) and suffered from a higher drag than the 917-LH (Langheck (long-tail)).  It was an indication of what the engineers had long suspected: the 917K's shape was about ideal.

Pink Pig Porsche 917-20, Le Mans, 1971.

For the 1971 Le Mans race, the artist responsible for the psychedelia of 1970 applied the butcher’s chart lines to the body which had been painted pink.  In the practice and qualifying sessions, the Pig ran in pink with the dotted lines but not yet the decals naming the cuts; those (in the Pretoria typeface), being applied just before the race and atop each front fender was a white pig-shaped decal announcing: Trüfel Jäger von Zuffenhausen (the truffel hunter from Zuffenhausen); the Pink Pig had arrived.  Corpulent or not, in practice, it qualified a creditable seventh, two seconds slower than the 917-K that ultimately won and, in the race, ran well, running as high as third but a crash ended things.  Still in the butcher's shop livery, it's now on display in the Porsche museum.

Pink Pig Porsche 917-20, 1971.

Scuttlebutt has always surrounded the Pink Pig.  It's said the decals with the names of the cuts of pork and bacon were applied furtively were applied, just to avoid anyone demanding their removal.  Unlike the two other factory Porsches entered under the Martini and Rossi banner, the Pink Pig carried no corporate decals, the rumor being the Martini & Rossi board, their aesthetic sensibilities appalled by the porcine lines, refused to associate the brand with the thing.  Finally, although never confirmed by anyone, it's long been assumed the livery was created, not with any sense of levity but as a spiteful swipe at SERA although it may have been something light-hearted, nobody ever having proved Germans have no sense of humor.

A coffee table in Pink Pig livery built on a M28 Porsche V8 engine (introduced in 1977 for use in the new 928 and, much updated, still in production).

Coffee tables in this form are not uncommon as display or promotional pieces and are sometimes advertised as “the gift for the man who has everything”; whether the pink paint will extend the attraction to many women seems improbable but, despite the perceptions, there are women who share the stereotypically male attachment to cars and their components.  Almost all coffee tables built around engine blocks use a glass top so the interesting bits are visible; if there’s thus a flat surface they are as functional as any of the same dimensions.  Some however have some of the mechanical bits protruding, usually just for visual impact although there have been some V8s and V12s where the heads are not installed, the open cylinders used as somewhere to place jars of sauces, dressings and such.  On this table, the intake manifold extends above the table-top through a surface cut-out so it reduces the usable area but the tubular intake rams are there to be admired.  Although all-aluminium, the M28 was built for robustness and was no lightweight: the table weighs some 240 lb (110 kg) and measures (length x width x height) 43 x 20 x 32 inches (1090 x 940 x 432 mm).  In an on-line auction in 2024, it sold for US$5300.

In the pink: 1983 Porsche 928S in  a “rauchquarzmetallic” wrap.  The 928 was the first Porsche to use the M28 V8. 

In production between 1977-1995, with a front-mounted, water-cooled V8, the 928 was a radical departure from the configuration of their previous road cars, all air-cooled flat fours or sixes and mostly with a true rear engine layout (the power-plant installed aft of the rear axle).  By the early 1970s the Porsche management team had come to believe (1) the fundamental limitations and compromises physics imposed on cars with so much weight at the rear extreme meant such engineering was a cul-de-sac, (2) demand for the by then decade-old 911 would continue to decline and (3) US regulators (then much in the mood to regulate) would soon outlaw rear engines and air-cooling, along with convertibles.  As things turned out, the election of Ronald Reagan (1911-2004; US president 1981-1989), a one-time Hollywood film star with fond memories of convertibles and some distaste for “excessive and intrusive regulations” was elected with the (never explicitly stated but well-understood) agenda to make America great again and a new mood prevailed in Washington, convertibles and much else surviving the expected fall of the axe.  The 928 was well-received by the press but like Toyota’s Lexus which never quite managed to achieve the reputation it deserved because it was “not a Mercedes-Benz” (actually perhaps “not what a Mercedes-Benz used to be”), the 928 suffered from being “not a 911”.  Although the 928 joined the list of machines out-lived by those which they were intended to replace, it was a success and in production for some eighteen years although in the twenty-first century depressed values in the after-market meant it became associated with drug dealers and people with maxed-out credit cards (at some points, certain used 928s were the cheapest 160 mph (260 km/h) cars on the market).  The perception has now improved and around the planet there are solid 928 communities although the members have nothing like the devotional feelings of the 911 congregation.

1968 Lamborghini Espada Series I with interior re-trimmed in hot pink leather (left) and 1974 Lamborghini Espada Series III re-painted in baby pink (right).  Neither of these colors were at the time available from the factory. 

First shown Geneva Auto Salon in March 1968, the Espada was conventionally engineered (by the standards of exotic Italian thoroughbreds) but audaciously styled, the design brief to create something with genuine seating for four while retaining the dramatic lines which had become a signature of the company which was then barely five years from having branched out from building tractors.  On the prototypes, the designers had flirted with both gullwing doors and an orthodox four-door layout but the conclusion quickly was reached the former was not suited to series-production and the latter would appeal less than a two-door.  It was one of those machines which from some angles was seductively attractive yet from other aspects could look ungainly but it did work in that although ingress and egress was compromised, four comfortably could be accommodated and after 1974 Chrysler’s robust and versatile TorqueFlite automatic transmission became available, the market appeal extended further.  In what became a difficult era, it proved Lamborghini’s most successful model with 1226 produced in three series: (176 Espada 400 GT Series I (1968-1969), 578 Espada 400 GTE Series II (1970-1972) & 472 Espada 400 GTS Series III (1972-1978).

1967 Lamborghini Marzal.

Even at the time some might not have agreed the Espada’s styling was “audacious” because it verged on the restrained compared with what had the previous year been shown as a tempting vision of a true, four-seat Lamborghini (prior to the offerings had been strictly for two or rather cramped 2+2s and there was even a small runs of a most unusual 2+1 arrangement).  A one-off concept car first shown at the 1967 Genera Auto Salon, the Marzal was a marvellously impractical design by Bertone’s Marcello Gandini (1938–2024) which featured two vast gull-wing doors to provide access to what genuinely was a four-seat interior, noted for the thematic use of hexagons.  It was powered by a transversely-mounted 2.0 litre (120 cubic inch) straight-six (essentially half of the company’s V12) which was fitted behind the rear axle, making the rear-bias in weight distribution rather pronounced.  It was one of the most dramatic designs of the decade and although production was never contemplated, traces of the silhouette can be seen in the Espada which featured notably less glass than the Marzal and many have expressed doubts the air-conditioning system able to be used in the Marzal would in high temperatures have coped with the heat-soak and build-up.

Bit of a stretch: Model Adriana Fenice (b 1994) in pink stretch top.  Stretch fabrics are useful for the industry because they allow a manufacturer to produce a single garment able to accommodate a ranges of sizes.

Espada is a Spanish word meaning “sword”, the reference specifically to the blade a torero uses in bullfighting to kill the unfortunate beast and to this day Lamborghini still uses terms from the tradition for its models.  That’s perhaps surprising given bullfighting is now not as socially respectable as it was during the 1960s although disapprobation of the “sport” is not new and Pius V (1504–1572; pope 1566-1572) as early as 1567 called the practice: “alien from Christian piety and charity”, “better suited to demons rather than men” and “public slaughter and butchery” fit for paganism but not Christendom and word nerds will be delighted to note Pius V’s ban on bullfighting was technically a “papal bull”.  De Salute Gregis Dominici (On the Salvation of the Lord’s Flock) was issued on 1 November 1, 1567 as a formal proclamation with the papal lead seal (bulla) attached (hence such edicts being known as the “Papal bulls”), the seal authenticating the document and, as an official decree, it was binding upon Church and Christian princes.  Appalled by the cruelty, Pius called bullfighting “a sin” and condemned the events as “spectacles of the devil”, prohibiting Christians from attending or participating under pain of excommunication.  However, like many papal though bubbles down the ages which never quite make it to the status of doctrine, his ban was soon ignored and after his death the edict quietly was allowed to lapse.  Predictably, in Spain and Portugal, where bullfighting had deep cultural & political roots, the bulla was either ignored or resisted and Philip II (1527–1598; King of Spain 1556-1598), while as devout a Catholic as any man, was known as Felipe el Prudente (Philip the Prudent) for a reason and quietly he turned the royal blind eye, allowing bullfighting to continue.

1966 Lamborghini Miura P400 re-painted in what most would probably call hot pink but professionals list as fashion fuchsia (Hex: #F400A1; RGB: 244, 0, 161; CMYK: 0, 100, 34, 4).  The Miura (1966-1973) was named after a breed of fighting bull and was the first Lamborghini to borrow an identity from bullfighting and the first to wear the corporate logo featuring a bull.  In the film The Italian Job (1969), an orange Miura is shown being crushed by a bulldozer but that was filmic trickery and the car seen driven through the Alps still exists.  The term “hot pink” (Hex: #FF69B4; RGB: 255, 105, 180; CMYK: 0, 59, 29, 0) is used very loosely and has become the general term for bright shades while “baby pink” is used casually of most pastels.  In theory, the color palette is infinitely variable but the practical limitation is the range able to be perceived by the human eye, illustrated by the announcement in April, 2025 of the “discovery” of a “new color”; new in the sense no human had ever seen it although it may well be common around the universe.

An artist's depiction of what is closest to "olo", able to be perceived by normal human vision.

Named “olo”, the “new color” was a deeply saturated blue-green (which many would probably call “teal” or “turquoise”) and the novelty was it was able to be seen only by test subjects who had laser pulses fired into their eyes, stimulating specific cells in the retina (a light-sensitive layer of tissue at the back of the eye responsible for receiving and processing visual information; it converts light into electrical signals, which are then transmitted to the brain via the optic nerve, enabling us to see).  What the scientists did was aim the beam at one of the retina’s three cones (there are “S”, “L” & “M” cones, each one sensitive to different wavelengths of blue, red and green respectively).  Because, in normal vision, “any light that stimulates an M cone cell must also stimulate its neighbouring L and/or S cones (because its function overlaps with them)”, by using a laser to stimulate only the M cones, it became possible to “send a colour signal to the brain that never occurs in natural vision.  Obviously, by adjusting the aim, it may be there are new hues of pink waiting to be discovered although that olo can be perceived only if laser beams are fired into the observer's eye does limit its use in fashion and such but the researchers note the findings suggest the technique could be applied to research into colour blindness.  The name “olo” has a marvellously nerdy origin: It was an allusion to the binary code “010” which signifies the specific combination of cone cells in the eye that were stimulated to create the new color perception.  Specifically, “0” represents the absence of stimulation in the short (S) and long (L) cones, while “1” indicates full stimulation of the medium (M) cones.  Math nerds like in-jokes as much as anyone.

Flamingo's Exotic Dancer's boots in baby pink are available in in calf (left), ankle (centre) and thigh (right) length in a variety of heel and sole heights.  Because of the commonality of design elements and interchangeability of components, there's a degree of production-line rationalization which means the range economically can be produced.  

Actor Florence Pugh (b 1996) in hot pink Valentino Tulle gown with Valentino Tan-Go pink patent platform pumps, July 2022.

The noun meaning "pale red color, red color of low chroma but high luminosity" was first noted in 1733 (although pink-colored dates from the 1680s), developed from one of the most common and fancied of the flowers and pink had come into use as an adjective by 1720.  As a physical phenomenon, the color pink obviously pre-dated the word pink as a descriptor and the earlier name for such a color in English was the mid-fourteenth century incarnation (flesh-color) and as an adjective (from the 1530s) incarnate, from the Latin words for "flesh".  These however had other associations and tended to drift in sense from “flesh-color” & “blush-color” toward “crimson” & “blood color”; it is thus a discipline to “translate” even early Modern English.

Lindsay Lohan in pink pantsuit with Valentino’s Rockstud pumps, New York, October 2019.

The noun pink-eye (and pinkeye) (contagious eye infection) was an invention of US English from 1882 although, dating from the 1570s, it one meant "a small eye".  The adjectival pink-collar (jobs generally held by women or those considered characteristically feminine (1977) or the female workforce generally (1979) was a back-formation based on the earlier blue-collar, white-collar etc.  Pinky as an adjective (pinkish, somewhat pink) dates from 1790, building on the earlier pinkish (somewhat pink), noted since 1784.  The derogatory adjectival slang pinko (soon also a noun in this context) was used of those with social or political views "tending towards “red” (ie sympathetic to communism, the Soviet Union (USSR) etc) since 1927 although as a metaphor that had existed at least since 1837.  It was in the context of the time a euphemistic slur; a way of calling someone a communist (or at least a fellow traveler) without actually saying so.  In Australia, old Sir Henry Bolte (1908-1990; premier of Victoria 1955-1972) would often refer to the local broadsheet The Age as “that awful pinko rag” although he wasn’t unique in his critique, the paper’s one-time headquarters known by many as the “Spencer Street Soviet”.

On any Wednesday.

In idiomatic use, to be "in the pink" is to be healthy, physically fit, or in high spirits; to be "tickled pink" dates from 1909 and is to be very happy with something.  The "pink slip" (apparently originally a "discharge from employment notice" and historically issued on pink tissue paper (usually as a carbon copy)),  is attested by 1915 and pink slips had various connotations in employment early in the twentieth century, including a paper signed by a worker attesting he would leave the labour union or else be fired.  The term pink slip came to refer to a wide variety of documents (in the US it was often the title to a car) provided in commerce or by government for some purpose (although not all literally were pink) the term still in some cases enduring for the modern digital analogue.  To “see pink elephants”, a euphemism for those suffering alcohol-induced hallucinations, dates from 1913 when it appeared in Jack London's (1876-1916) autobiographical novel, John Barleycorn although such things are not always apparitions.  Some languages such as Chuukese and German use pink but other descendants include the Afrikaans pienk, the Finnish pinkki, the Irish pinc, the Japanese pinku (ピンク), the Korean pingkeu (핑크), the Marshallese piin̄, the Samoan piniki, the Scottish Gaelic pinc, the Southern Ndebele –pinki, the Swahili -a pinki, the Tokelauan piniki, the Tok Pisin pinkpela, the Welsh pinc and the Xhosa –pinki.

In the natural environment, pink is all around.  Sexy pink orchids in Fuschia (left), an Amazon River Dolphin (Inia geoffrensis, centre) and a pink baby elephant (right).

Pink elephants are of course hard to find in London but they're rare anywhere.  On the internet, there have been claims the creatures can be found in parts of India, the color the result of the red soil in the environment, the creatures spraying dust on their hides to protect themselves from biting insects.  However, it turned out to be fake news, the supporting evidence created with Photoshop and wildlife experts that while elephants cover themselves in mud, this doesn’t change the colour of their skin.  It's true there is a rare genetic disorder (technically a form of albinism) which can result in the skin of young African elephants displaying a slight pink hue but it's nothing like the vivid hot pink in the Photoshopped fake news.  While in London, famous Australian concierge Elvis Soiza (once a leading figure in the Secret Society of the Les Clefs d’Or) managed, at remarkably short notice, to procure a pink (painted) elephant to be led through the streets of Chelsea to delight one of the wives of a visiting dignitary from the Middle East.  It’s apparently not since been done.

The Playmate-Pink Cars, 1964-1975

Hugh Hefner (1926-2017; founder and long-time editor-in-chief of Playboy magazine) in his 1955 Cadillac Series 62 Convertible. 1955 was Cadillac’s year of “peak dagmar” and amateur psychoanalysts should make of Mr Hefner’s taste in automobiles what they will although, sometimes, a Cadillac is just a Cadillac.

The Playboy Motor Car Corporation was established in New York in 1947 by a pre-war car dealer who believed there would be much demand for a smaller, less expensive car than those in the ranges offered by the established manufacturers, almost all of which essentially differed little from the models which abruptly had ceased production in 1942.  In some ways it was a modern concept, in-house manufacturing minimized in favor of outsourcing and, wherever possible, the use of standard, off-the-shelf parts.  Conceived as a small convertible with three-abreast seating, it offered the novelty of a multi-part, retractable hard-top, something not new but which would not be offered by a volume manufacturer for almost a decade (before being mostly abandoned for forty years).  Like many thousands (literally) of optimistic souls who have for more than a century succumbed to the temptation of entering the car business, the hopes of Playboy’s founders were high but many factors conspired against the project, not the least of which was the car’s tiny size and under-powered engine; it offered economy in an age when austerity was becoming unfashionable and not even a hundred were built before the company entered bankruptcy in 1951.

Not Hugh Hefner's sort of car: 1949 Playboy Convertible.

With that, the Playboy name might have passed forgotten into the annals of the New York Bankruptcy Court.  However, not long after the company’s demise, Hugh Hefner received a C&D (“cease and desist” letter) from counsel for Stag magazine (a men’s adventure title), advising a trademark protection suit would be filed were he to proceed with the release of the magazine he intended to launch with the title Stag Party.  A new name was thus required and after pondering Pan, Sir, Top Hat, Gentleman, Satyr & Bachelor, Hefner’s friend (and Stag Party’s co-founder), Eldon Sellers (1921-2016) (apparently prompted by his mother who had worked for the failed car company) suggested it was the ideal name.  Hefner agreed although whether that had anything to do with the clever mechanism with which the little car could be made topless has never been discussed.  With Marilyn Monroe (1926-1962) on the cover, Hefner in 1953 issued the first edition of Playboy magazine and the rest is history.  One footnote in Playboy’s history is that between 1964-1975, the car gifted to the playmate of the year (PotY) was usually pink.  After that, the gifts were still given but no longer in pink:

1964: Donna Michelle Ronne (1945-2004), Ford Mustang convertible.

The Mustang was the industry’s big hit for 1964, setting sales records which even now are impressive.  It was also highly profitable, most mechanical parts borrowed from existing Ford lines and the very platform on which it was built was that of the humble Falcon, introduced a few years earlier as a compact (in US terms), economy model.  Only the body was truly new but it was “the body from central casting” and while it didn't (quite) invent the “pony car” segment, it certainly defined it and the linguistic connection lent the sector its name.  The lines, which in 1964 created a stir, established the motif which would be imitated by many and, sixty-odd years on, Mustangs, Dodge Challengers and Chevrolet Camaros still were all variations of the 1964 original.  That original had wide appeal, able to be configured with relatively small six-cylinder engines (in the sexist language of the age: "secretary's cars") or larger V8s, soon to include even highly-strung solid-lifter versions, a sign of things to come.  Aged 18 at the time of her shoot, Ms Ronne (who modelled as "Donna Michelle") remains the youngest PotY.

The 1964 PotY’s car was finished in a special-order color which anyone could order but it quickly became known to the public as “Playmate Pink” or “Playboy Pink” although it was only later Ford added the latter to the option list as code #WT9301.  That would be one of four shades of pink the corporation would offer between 1964-1972 including Dusk Rose (code #M0835 and offered originally on the 1957 Thunderbird), Passionate Pink (code #WT9036 which was part of a Valentine’s Day promotion in February 1968) & Hot Pink (code #WT9036).  Interestingly, regarded as niche shades, most of the hues of pink rarely appeared on the mass-distribution brochures and could be viewed only on DSO (Dealer Special Order) charts.  Social change, workforce participation and the contraceptive pill combined in the 1960s to let women emerge as influential or even autonomous economic units and Ford was as anxious as any of the cogs of capitalism to attract what was coming to be described as the "pink dollar".  The tie-in with Playboy wasn’t the only time a pink Mustang was a promotional prop, the Tussy Lip Stick Company offering three 1967 Mustangs as prizes for contest winners, each finished in a shade of pink which matched the lip sticks Racy Pink, Shimmery Racy Pink Frosted & Defroster.  Defroster sounds particularly ominous but to set minds at rest, Tussy helpfully decoded the pink portfolio thus:

Racy Pink: "A pale pink".

Racy Pink Frosted: "Shimmers with pearl". 

Defroster: "Pours on melting beige lights when you wear it alone, or as a convertible top to another lip color".

The fate of the cars is unknown but nerds might note the three prizes were 1967 models while the model (as in the Mustang) in the advertisement is from the 1966 range.  That's because the advertising copy had to be made available before the embargo had been lifted on photographs of the 1967 range.  The men on Madison Avenue presumably dismissed the suggestion of what might now be thought "deceptive and misleading" content with the familiar "she'll never know".

1965: Jo Collins (b 1945), Sunbeam Tiger.

Although from a different manufacturer, the 1965 PotY’s car actually had the same engine as her predecessor’s gift.  Introduced in 1961 with a capacity of 221 cubic inches (3.6 litres), Ford’s small-block V8 (known as the Windsor after the location of the foundry in the Canadian province of Ontario at which it was first built), it pioneered the use of “thin-wall” casting techniques and, on sale between 1961-2002, would be enlarged first to 260 cubic inches (4.2 litres), then 289 (4.7), 302 (4.9) and 351 (5.8) and installed in everything from pick-up trucks to the GT40 (#1075) which won the Le Mans 24 hour classic in 1968 & 1969.  AC used a 221 as a proof of concept exercise in what, with the 260, would be released as the first Shelby American Cobras, the most numerous of which used the 289, the most famous either the 427 or 428 cubic inch (7.0 litres) FE V8.

In England, Sunbeam (then part of Rootes Group) had been attracted by the Windsor’s light weight and compactness, finding, with a little modification and some help from Carroll Shelby (1923–2012), it could (just) fit in the bay of their little Alpine sports car, otherwise never powered by anything larger than a 1.7 litre (105 cubic inch) four.  Fit it did although one modification was the inclusion of a hatch in the footwell to permit a hand to reach one otherwise inaccessible spark plug, an indication of how tight was that fit.  However, the project proved successful and the Tiger sold well although Sunbeam never offered the high-powered versions of the Windsor Shelby used in the Cobras, the platform really at its limit using the more modestly tuned units.  The US was a receptive market for the little hot rod and one featured in the Get Smart TV series, although it’s said that for technical reasons, a re-badged Alpine was actually used, the same swap effected for the 2008 film adaptation, a V8 exhaust burble dubbed where appropriate, a not unusual trick in film-making.  In 1967, after taking control of Rootes Group, Chrysler had intended to continue production of the Tiger (by then powered by the 289) but with Chrysler’s 273 cubic inch (4.4 litre) LA V8 substituted.  Unfortunately, while 4.7 Ford litres filled it to the brim, 4.4 Chrysler litres overflowed; the Windsor truly was compact.  Allowing it to remain in production until the stock of already purchased Ford engines had been exhausted, Chrysler instead changed the advertising from emphasizing the “…mighty Ford V8 power plant” to the vaguely ambiguous “…an American V-8 power train”.  Ms Collins received a rarity; in production for only three years, during which just over 7000 were made, the PotY’s Mark II model was one of only 663 fitted with the 289.  Now painted red, the car still exists.

1966: Allison Parks (1943-2010), Dodge Charger.

Detroit in the 1930s had produced fastbacks because "streamlining" had become a fashion and in the 1940s even had mainstream ranges of two & four door models but the fad proved brief.  However, there was a comeback because by the early 1960s experience on the NASCAR ovals had demonstrated how much more aerodynamically efficient were steeply sloped rear windows compared with the more upright “formal roof” (which would come to be described as “notchback”) that designers and public alike had preferred for the additional headroom the packaging efficiency created.  So buoyant was the state of the US industry at the time, the solution sometimes was to offer both and the most slippery form of all was the fastback, a roofline which extended in one curve from the top of the windscreen all the way to the tail.  As a generation of Italian thoroughbreds had shown, the fastback could be a dramatic and aesthetic success on smaller machines but on the big Americans, it was a challenge and one never really solved on the full-sized cars although the by the late 1960s, a formula had been found for the intermediates, necessitated by the shape delivering higher speed and lower fuel consumption on the NACSAR ovals.

Electroluminescent instruments in 1966 Dodge Charger.

In 1966, the formula was still being mixed and while the Dodge Charger’s wind-cheating tail (after some tweaks) delivered the extra speed, the slab-sidedness attracted criticism and, after an initial spurt, sales were never impressive and it wouldn’t be until the revised version was released to acclaim in 1968 that the promise was realized.  In fairness, the 1966 Charger, while not as svelte as its successor, was a better interpretation of the big fastback than some others, notably the truly ghastly Rambler (later AMC) Marlin.  Mechanically, the Charger was tempting, the top engine (though not the biggest, a tamer 440 cubic inch (7.2 litre) V8 also available) option the newly released 426 cubic inch (7.0 litre) Street Hemi which was a very expensive, slightly detuned race engine and the dashboard featured Chrysler’s intriguing electroluminescent instruments which, rather than being lit with bulbs, deployed a phenomenon in which a material emits light in response to an electric field; the ethereal glow much admired.

Apparently the 1966 PotY wanted something roomy and practical with which to take her family to swimming practice so the spacious Charger was a good choice and the rear bucket seats, although separated by a full-length console, could be folded flat, creating a surprisingly capacious compartment.  Wisely, the Playboy organization didn’t give her a Hemi Charger, the dual quad monster inclined to be noisy, thirsty and even a little cantankerous, the pink car fitted with a 383 cubic inch (6.3 litre) V8, the engine nominated by Chrysler’s engineers at the time as the best all-round compromise, the two-barrel version their usual recommendation, a four-barrel for those prepared to sacrifice economy for performance.  The fate of the car is unknown.

1967: Lisa Baker (b 1944), Plymouth Barracuda fastback.

However ungainly the fastback may have appeared on the Charger, it worked well on the smaller Barracuda although there are students of such things who maintain the almost Italianesque lines of the notchback version are better and there was a convertible too, matching the coachwork by then offered on the Mustang.  What all agreed however was the second series Barracuda, released in 1967, was a vast improvement on its frumpy predecessor, now noted mostly for the curiosity of its huge, wrap-around rear-window.  Things could have been different because the original Barracuda, using the same concept as the Mustang (a poetic form disguising a prosaic structure) was actually released a few weeks before the sexy Ford and was in some ways a superior car but it had nothing like the appeal, being so obviously based on an economy car whereas the Mustang better hid its humble origins.

The second series Barracuda looked much more attractive although, being less changed underneath, didn’t fully emulate the “long hood, short deck” motif with which the Mustang had created the pony car template.  Still, it’s reception in the marketplace encouraged Chrysler and soon, to match the now widened Mustang, big block engines began to appear.  The Barracuda was not actually widened but this was the 1960s and though Chrysler couldn’t easily install a big-block, they could with difficulty and so they did although the 383 was a tight fit and compromises were required, the exhaust system a little restrictive and niceties like power steering weren’t offered; with the big lump sitting over the front wheels, at low speed they did demand strength to manhandle.  Almost 2000 were built with the 383 V8 but there were some who wanted more and in 1969, in a package now called ‘Cuda, a few were fitted with the 440.  At first glance it looked a bargain, the big engine not all that expensive but having ticked the box, the buyer then found added a number of "mandatory options" so the total package did add a hefty premium to the basic cost.  The bulk of the 440 was such that the plumbing needed for disc brakes wouldn’t fit so the monster had to be stopped with the antiquated drum-type and again there was no space for power steering.  The prototype built with a manual gearbox frequently snapped so many rear suspension components the engineers were forced to insist on an automatic transmission, the fluid cushion softening the impact between torque and tarmac but, in a straight line, the things were quick enough to entice almost 350 buyers.  To this day the 440 remains the second biggest displacement engine Detroit put in a pony car, only the 455 (7.5 litre) Pontiac used in the Firebird and Trans-Am was larger.

The 1969 440s weren’t exactly anti-climatic but true megalomaniacs had in 1968 been more impressed when Plymouth again took the metaphorical shoehorn used to fit the 383 and installed the 426 Street Hemi, 50 of which were built (though one normally reliable source claims 70) and, with fibreglass panels & much acid-dipping to reduce weight, there was no pretence the things were intended for anywhere except a drag strip, living out sometimes brief lives in quarter mile (402m) chunks.  The power-to-weight ratio of the 1968 Hemi ‘Cudas was the highest of the era but lurking behind the Sturm und Drang stirred by the big blocks was one of the best combinations of the era: The 'Cudas fitted with Chrysler's 340 cubic inch (5.6 litre) (LA) small block V8 were superior machines except in straight line speed and the visceral reaction a Hemi can inspire.

Dior Rouge 999.

The Hemi ‘Cuda reached its apotheosis in 1970 when, on a unique widened (E-body) platform, it and the companion Dodge Challenger were finally fully competitive pony cars.  Unfortunately, just as the 1967 Barracuda would likely have been a bigger success if released in 1964, so the 1970 car was three years too late, debuting in a declining market segment.  In 1970, an encouraging 650 odd Hemi ‘Cudas were sold but the next year, under pressure from the soaring costs of insuring the things, sales collapsed, barely reaching three figures.  The smaller engined versions fared better but the emission & safety regulations added to the negative market forces and the first oil shock in 1973 was a death knell, both the Barracuda and Challenger cancelled in 1974, the four-year E-body programme booking a significant financial loss.  In the agonizing reappraisal undertaken in the aftermath of what was labeled "a debacle", careers were said to have suffered.  It was as an extinct species the later ‘Cudas achieved their greatest success... as used cars.  In 2014, one of the twelve 1971 Hemi ‘Cuda convertibles sold at auction for US$3.5 million and in 2021, another attracted a bit of US$4.8 million without reaching the reserve.  If it survives, the 1967 PotY’s pink Barracuda wouldn’t benefit from quite that appreciation but it would have some appeal and there were reputedly another ten pink cars built for the occasion, all from the one California plant, the paint code #999, which, coincidently, is shared with Dior’s cor Rouge 999 lip stick and nail enamel.  Red rather than pink, the 999 reference was  borrowed from the gold industry, a purity of 99.9-something percent as pure as gold gets.  Known also as "24 karat" or "pure gold", because of the softness, it's not suitable for all decorative or industrial uses but is a required standard for investment purposes such as bars, bullion or coins.  The 999 standard permits an alloying with 0.1% impurities or other metals (usually silver, copper or lead) and some metals exchanges even specify the proportion of the other metals which may be included in the 0.1%.

1968: Angela Dorian (b 1944), AMC AMX.

Before Tesla, American Motors Corporation (AMC) was the last of the "independents" (some of which formed agglomerations in an attempt to survive) which tried to compete with Detroit’s big three, General Motors (GM), Ford & Chrysler.  In the post-war years this was mostly a struggle and AMC’s brightest years had come in the late 1950s when, then run by George Romney (1907–1995 and father of Mitt Romney (b 1947; Republican nominee for US president 2012)), the company began to compete against small, imported cars, then a market segment in which the big three offered no domestically produced vehicles.  That however changed in the early 1960s and AMC’s halcyon days soon ended although they continued for years along the road to eventual extinction and one of their more interesting ventures was the short-lived AMX (1968-1970).

The AMX exemplified the AMC approach in that it was conjured up something new by taking an existing model and, at low cost, modifying it to be something quite different, an approach which, for better and worse, they were compelled to follow to the end.  The AMX was a short-wheelbase, two-seater version of AMC’s Javelin pony car which, introduced in 1967 to contest the then booming segment, had been well-reviewed by the press and, despite the latter-day perception of its lack-lustre performance in the market, sometimes out-sold the Barracuda and actually out-lived it by a few months but unlike some Barracudas (actually the 'Cuda derivative), neither Javelins nor AMXs command multi-million dollar prices at auction.  The corporation originally used the AMX name (standing for “American Motors experimental”) for a “concept car” and two show cars (somewhat misleadingly at the time referred to as “prototypes”) which toured the show circuit in 1966-1967.  All were a radical departure from the staid image associated with the economical, practical vehicles on which the company had built its reputation (and most of its profits) but the response was positive and with the post-war baby boom having created a large number of males aged 17-25 who were the most affluent young generation in history, AMC decided to enter the “sporty” car market.  In fairness, at the time, it would have seemed not only a good idea but also an obvious one given the extraordinary success of machines like the Ford Mustang & Chevrolet Camaro.  Like many manufacturers, AMC liked three letter designations and they also had a trim package called “SST” which, according to internal documents, stood for “Super Sport Touring” and not “Stainless Steel Trim” as is sometimes suggested (although use was made of the metal for some of the bright-work so the assumption was not unreasonable).  Doubtlessly AMC expected some positive association in the public mind with the SST (supersonic transport) projects several US aerospace manufacturers were in the era pondering as competition for the Anglo-French Concord(e).

AMX 36-24-35, post-restoration, 2015.

Still, the AMX was an interesting, even a "brave" (in the sense Sir Humphrey Appleby (the fictional senior bureaucrat in the BBC's Yes Minister (1980-1984) & Yes, Prime Minister (1986-1988) series) might have used the word) innovation, a two-seat coupé added to a market in which there was no similar model (Chevrolet’s Corvette was a true sports car), the last attempt at such a thing the two-seat Ford Thunderbird (1955-1957) which had been retired and replaced by a vastly more successful four-seat version.  That was not encouraging but AMC persisted, able to leverage its resources and produce lines at lower cost than the big three could manage.  The AMX, like the Javelin was a piece of typically solid AMC engineering, enjoyed some success in competition and quixotically, two dozen were assembled in Australia in right-hand-drive configuration, sold under the old Rambler name which had so well served George Romney, the marque lingering on there for a few more years where, remarkably to Americans, it was marketed as a "prestige" product.  However, the costs involved in maintaining the shorter AMX platform were too great and when a revised Javelin was released in 1971, AMX became just an option package.  The Javelin too would be axed in 1974 but AMC continued to use the AMX name (which had actually started life in 1966 for concept cars on the show circuit) until 1980.

By 1968, the deeply religious George Romney was long gone from AMC, having moved into Republican politics; like his time in the car business, his second career had its ups and downs and (like his son and many others) he never realized his goal of reaching the White House.  Had he still been in the chair, it may be that never would he have countenanced the idea of AMC getting mixed up with Playboy magazine and, even if persuaded, probably would have drawn the line at the PotY’s vital statistics blatantly being celebrated.  As it was, with no Mormon veto, the AMX, one of several said to have been painted “Playmate Pink” was delivered to Ms Dorian with a plaque on the dashboard engraved AMX 36–24–35 (the numbers verified by the staff at Playboy, experts in such matters).

Ms Dorian too had her ups and downs, eventually parting with AMX 36-24-35 after forty-two years but keeping the Walther (9mm) PPK handgun which had been a gift from a friend, the film-maker Roman Polanski (b 1933), the two having met when Dorian appeared as a recovering heroin addict in Polanski's Rosemary's Baby (1968).  She was also a friend of the director's then wife Sharon Tate (1943-1969) and in August 1969, after followers of cult leader Charles Manson (1934-2017) murdered the eight months pregnant Tate (and four others), Polanski gave his personal Walther PPK to Dorian for self-protection and it was with this that in 2010, after an argument, a 66 year-old Angela Dorian shot her husband of two decades.  He survived the shooting and was quoted by the press lamenting "I loved her for nearly 25 years. A divorce would have been sufficient, not a bullet...", which, in the circumstances, does seem generous.  Charged with attempted murder (later reduced to attempted voluntary manslaughter to which she pleaded no contest), she received a nine year sentence and was released on parole in April 2018.  AMX 36-24-35 also had its ups and downs, repainted (like many of the playmate cars) in something less eye-catching before being found in a dilapidated state.  It’s since been restored to its original pink splendor and remains in its original configuration, equipped with the base (short-deck) 290 cubic inch (4.8 litre) V8, automatic transmission, air conditioning, tilt wheel, AM radio & 8-track stereo player and the optional rear bumper guards.  It remains unique as a PotY car but the factory’s records do list one other “Playmate Pink” AMX, “special-ordered” late in 1968 by a dealership in Potosi, Missouri and it would have been a bit quicker, running the (short deck) “AMX” 390 (6.4), coupled with an automatic transmission, the “GO" option (a high-performance & dress-up package), air conditioning, and leather trim.


1969: Connie Kreski (1946-1995), Shelby Mustang GT500 with the ultimate hood ornament between the NACA ducts.

In their run of half a decade, Carroll Shelby’s Mustangs were transformed from race cars which, conveniently, could be road-registered and driven to the track, into elaborately embellished, luxuriously equipped cars usually just a little more powerful than those upon which they were based yet managing still to look faster still.  In 1965, Shelby was aware of the Mustang’s potential in competition and looking for a profitable line to sell, the new seven litre (427 & 428 cubic inch) Cobra giving every indication it would become the loss-making venture it proved (although they became an extraordinarily profitable investment for anyone buying at the right point).

The 1969 & 1970 Shelby Mustangs featured an impressive five NACA ducts on the hood (three to let air in, two to allow it to escape).

Shelby American created the first of their Mustangs in 1965, using basic, fastback cars sent by Ford to the factory in Venice Beach, the facilities later moved to 6555 West Imperial Highway (now the Qantas freight terminal) adjacent to Los Angeles International Airport (LAX) when more space was required.  All the cars built in 1965-1966 used the familiar Windsor 289 in essentially the same sate of tune as the Cobras and the drive-train was beefed-up to handle both the additional output and the lateral forces encountered in the extremes of competition.  The Cobra DNA in the early Shelby Mustangs was thus no affectation and the “Cobra” name was often applied to the cars, both in marketing materials and on parts prominently displayed.  The cars however were as much about what was left out as what was put in.  Shelby had been a race driver (winning the 1958 Le Mans 24 Hour) and understood the significance of lightness which improved performance, tyre wear & fuel consumption and reduced the stresses to which mechanical components were subject so, reflecting his philosophy that a sports car was one “with noting on not there for the purpose of making it go faster”, the Shelby Mustangs were stripped of whatever wasn’t essential, including carpets and sound deadening.  That helped the performance on the track but did make driving a noisy, uncomfortable experience.  At the time, the 1965 Shelby Mustang GT350 was memorably described as “a brand new, clapped-out racing car”.  Sometimes the weight-saving was necessitated by the letter of the law, the rear seat removed so the things could be defined as “two seat sports cars” and thus be eligible for competitions run by the Sports Car Club of America (SCCA), a modification which proved handy because it allowed the spare tyre to be kept where once the seat sat, improving weight distribution.  It was definitely not for everyone but 562 were sold, 34 of which were the specially prepared GT350R which for three years won its SCCA championship class.

The retreat from rawness began in 1966, the need to homologate for competition having been satisfied.  An automatic transmission became optional and the cars, now labelled as Shelby GT350s, were no longer fitted with some of the suspension, exhaust and other modifications which had distinguished the 1965 run although the rarely-ordered option of a Paxton supercharger (a version of the old Mcculloch unit rebranded after the company was absorbed by STP) was added to a growing list.  Famously too, in that year some 1000 GT350Hs were built on order from the Hertz Rental Car Company and there are stories, some of which may be true, of them being rented on Saturday, raced on Sunday and returned on Monday.  These days, the deal with Hertz might be called a “related party transaction", Ford (a big holder of Hertz stock) having prevailed on their management to place the order.

1967 Shelby GT500 (427, "Super Snake").

In 1967, the trend towards civility continued, a prototype convertible built (although technical problems prevented production) and all were now full-fledged road cars, Shelby’s interest now entirely in cheque-books rather than chequered flags.  Ford had given the 1967 Mustangs a wider platform so the 390 cubic inch (6.4 litre) big-block (FE) V8 could be fitted and this enabled Shelby to introduce the GT500 which used the 428, until then something used effortlessly and quietly to propel luxury sedans and coupés.  Shelby used the 428 in "Police Interceptor" specification, added the brace of four barrel carburetors and tuned things a little but the quest had shifted from raw performance to making slightly faster versions of Mustangs which looked faster still and could attract a higher price.  Later GT500s used Ford's factory supplied 428 CobraJet which, with a single four-barrel carburetor was more powerful.  However, in a glimpse of what might have been (and was not quite realized even when the Boss 429 Mustang later appeared), Shelby did build one GT500 with a 427 FE.  With fractionally less displacement than the 428, the 427 was a genuine racing engine, more oversquare in configuration with enhanced lubrication and a strengthened bottom end; it twice won at Le Mans and had been intended as an option for the 1968 Mustangs before the accountants worked out quite how expensive that would prove.  Dubbed the "Super Snake", Shelby’s 427 GT500 was used to test tyres in high-speed use and remained a one-off, selling at auction in 2013 for US$1.3 million.

In 1968 the convertible was added as an option and from then on, the Shelby GT350s and GT500s became less interesting and more successful, the engines sometimes growing larger but less powerful, Shelby’s decisions vindicated by rising sales and healthy profits.  However, Ford was less content and, the arrangement having served its purpose, the corporation gradually assumed control, the 1969 models the end of the line although a few cars built that year were re-listed as 1970 models and sold in the first few months of that year.  The PotY GT500 (Shelby serial #1027 & Ford vehicle identification number (VIN) 9F02R481027) was regular production item with a 428 cubic inch (7.0 litre) Cobra Jet V8, an automatic transmission and no air-conditioning.  Not accounted for in the Shelby registry, its fate is unknown though one quirk of note is that it left the line finished in Pastel Grey (code M3303A) and was re-painted prior to delivery, making it the only car known to have emerged from Shelby American's facility in pink.

1970: Claudia Jennings (1949-1979), Mercury Capri.

From a Shelby GT500 to a Mercury Capri isn’t quite the sublime to the ridiculous but it’s quite a change.  That said, the Capri, a product of Ford’s European operation and built in both England and Germany, was always regarded as “Europe’s Mustang” and borrowed the same successful and lucrative model of construction: sexy shape, basic underpinnings.  So, on the uninspiring but reliable and cheap to produce platform of the Cortina (UK) and Taunus (Germany), a two-door fastback coupé appeared in 1968 and, over three generations, it remained in production until 1986.  In the US, sold by Mercury dealers, it enjoyed great success and was at one point the highest-selling import and although advertised as the "Mercury Capri", never did a "Mercury" badge appear.  Imported from Germany, the last were sold in the US in 1978, the strengthening of the Deutsche Mark against the US dollar rendering the project unviable.

In Europe, it was available initially with an engine as small as 1.3 litres (79 cubic inches) but the bigger sellers were 1.6 (98 cubic inch) & 2.0 litre (122 cubic inch) fours (some of which, unusually, were V4s) and the V6s of 2.3 (140 cubic inch), 2.6 (159 cubic inch), 2.8 (170 cubic inch) & 3.0 litres (183 cubic inches).  Additionally, a few 3.1 liter (189 cubic inch) V6s were built for homologation and even some 3.4 litre (207 cubic inch) engines appeared purely for use in competition.  Ms Jennings missed out on the 2.6 which came later in the US; she was just in the right place at the wrong time.  In 1970, the only engine Ford offered in the Capri was the 2.0 litre in-line four shared with the the Pinto which would be introduced that year.  At least she didn’t get one of them (although in the early years the Pinto didn’t carry the stigma which would be attached by later events).  What the US and most of the world also missed was the best Capri of them all, something enjoyed only by South Africans.  That was the Perana, a creation of Basil Green (1937-2022) who had created his own 3.0 V6 Capris before Ford.  When the factory produced their own, Green responded by slotting in the 302 cubic in (4.9 litre) Windsor V8, Basil Green Motors between 1970-1973 selling over 500 before the first oil crisis put an end to the fun.  

Ford Capri RS and BMW 3.0 CSL, Spa Francorchamps Belgium, 1974.

The so-called Cologne Capris were among the most famous to compete in European touring car racing during the 1970s and to counter the threat BMW produce their 3.0 CSL, the be-winged, lightweight version of their E9 coupé (dubbed the "batmobile"), the battles between the two the stuff of legend.  For many seasons sharing space on European circuits, the more unfortunate link between the two was a vulnerability to rust, E9s and Capris prone to rot at a rate bettered only south of the Dolomites, certain Fiats, Lancias & Alfa Romeos of the era crumbling more quickly still.  On the road, even with the bigger or the later turbocharged V6s, the Capri was always competent rather than dominant and the only ones to make a serious attempt to make genuine high-performance version were the South African Peranas which were both rapid on the road and dominant on the track.  Again, the fate of the pink car is unknown but given the Capri's propensity to rust, hopes are not high.

1972: Sharon Clark (b 1943), Spectra 20 Ski Boat.

That Ms Clark received a boat (and one more red than pink) rather than a car attracted comment.  Many concluded she just liked boats or perhaps skiing and that seems to be the case because Playboy's archives record that she met the boat’s designers after recognizing them as the fathers of two of her high-school friends, the donation of a Spectra 20 Ski Boat as her prize happening some months later so there’s presumably some relationship between events.  It proved synergistic, the publicity said to have improved sales to the extent that Spectra offered her a weekend job taking prospective customers on test rides at Long Beach.  Later she would work full-time for Spectra.

1972: Liv Lindeland (b 1945), De Tomaso Pantera.

The De Tomaso Mangusta (1967-1971) was achingly lovely but adapting a race car for the road necessitates compromises and the Mangusta had a few.  The 32/68% front/rear weight distribution delighted racing drivers but induced characteristics likely to frighten everybody else and the interior was cramped, something tolerated in competition vehicles but not endearing to buyers looking for something with which to impress the bourgeoisie.  However, it sold well enough to encourage de Tomaso to pursue the concept and the better designed (if less beautiful) replacement, the Pantera, lasted from 1971 to 1993, over seven-thousand being sold, most fitted with US or Australian-built versions of the Ford 351 cubic inch (5.8 litre) Cleveland V8.

1969 De Tomaso Mangusta.

The Pantera was designed from the start as a road-car and was thus a far more satisfactory experience for most drivers and the Ford Motor Company, interested in having in their showrooms a competitor for Chevrolet’s Corvette, began to import the car into the US in 1972.  Predictably, there were quality control problems (Elvis Presley famously shot his when, once too often, it refused to start) which compelled some investment from Ford and although the sales volumes never challenged those of the Corvette, in the four years it was available in the US, well over five-thousand were sold.  After being withdrawn from the US market in 1975, De Tomaso maintained production on a smaller scale, the majority sold in Europe and it enjoyed a long Indian summer, the final examples not leaving the factory until 1993 by which time the output was reduced to a trickle.

1985 De Tomaso Pantera GT5.

Disappointingly, despite on paper appearing to possess a promising specification, there was never a stellar career in competition although factory support was offered and private teams ran regular campaigns.  Conspiracy theorists have long attributed the paucity of success to the more established players like Ferrari and Porsche having undue influence on the regulatory bodies, nudging them always in directions favoring their machines.  The factory arranged small runs of Panteras which conformed to Group 3 and Group 4 racing regulations, some of which owners later converted to Group 5 specifications but consistent success proved elusive.  De Tomaso however knew their market.  Even if their cars couldn’t often beat the Porsches and Ferraris on the track, as the years went by the Panteras adopted increasingly wild styling and they certainly looked the part.  

The playmate-pink Pantera re-imagined, for better or worse, 2022.

Panteras have a high survival rate and the pink car still exists, though no longer is it recognizable as the playmate’s prize.  Extensively modified (as are many Panteras) and now painted a vivid (almost a Dior 999) red, the engine has been enlarged to 397 cubic inches (6.5 litres), the interior refinished and wheel-arch flares added to accommodate wider, staggered-diameter wheels.  It sold at auction in June 2022 for U$110,000, a not exceptional price for the breed and it may have been more valuable if left in the original pink livery.

1973: Marilyn Cole (b 1949), Volvo 1800ES, the last descendent of the P1800.

Still one of the more admired Volvos (although, given the appearance of most of those produced in recent decades, that may be faint praise), the 1800ES (1972-1973) underwent an exquisitely executed conversion from a coupé (1961-1972), the re-design undertaken entirely in-house, the proposal by Pietro Frua's (1913-1983 and the P1800's original designer) thought too avant-garde for Volvo buyers.  They may have had a point because Volvo owners do seem impressed more by frugality of operation and longevity than anything flashy and there are several 1800s which are documented as having covered more than a million miles (1.6 million km).  The coupé gained much from its use in a popular TV series shown in the early 1960s, a promotional opportunity made possible only because Jaguar declined to loan the production company one of its new E-Types (XKE) which had debuted in the same year as the P1800.  Still, the seductive E-Type hardly needed an image-boost from a TV.  Doubtlessly the equally seductive Ms Cole won PotY on merit but her photo-shoot was the first in which a "full-frontal nude" image appealed in the magazine so that alone may have been enough to persuade the judges.  When Ms Cole took her prize back to London, she had it repainted, choosing tan.  Eye-catching the pink may have been but it seems when Playboy models are clothed, there are times when they prefer anonymity; it was the fate of most of the pink prizes.  Despite being involved in an accident in 2005, it’s still registered for road use in the Netherlands although it’s not known if it’s been restored to the pink.

Ms Cole was the first English PotY, taking her car home to England and the range has an English connection, the first 6000-odd of the coupés built at Jensen’s West Bromwich Albion factory.  Those early models (1961-1963) were called P1800 but when production moved to Sweden, the name 1800S was adopted (1963-1970), changed again in 1970 to 1800E (1970-1972) to mark the addition of fuel injection.   The "E" stood for Einspritz (German for "injection") and the Swedes used "E" because the Germans were pioneers in the development of fuel injection (the Luftwaffe doing much of the product testing); the use by Mercedes-Benz of "E" to indicate certain models were fuel-injected had in Europe become widely understood.  Interestingly, when BMW added fuel-injected models, just to be different, they used a lower case "i" and Volvo would have anticipated that had they used the Swedish injektion  Another quirk in Volvo nomenclature was it continued to be labelled "1800" even after the engine's displacement was in 1969 increased to 2.0 litres.  It transpires too there are other uses for an 1800 coupé, one gifted amateur engineer, taking advantage of a similarity in dimensions and angles, using one to build his own (partial) replication of the 1967 Ferrari 275 GTB/4 NART Spyder.

1974: Cyndi Wood (b 1950) in (genuine) pink gown with "pink" Mercedes-Benz 450 SL (R107).  

The Mercedes-Benz R107 (1971-1989) had a unexpectedly long life, a longevity which slightly exceeded even the 600 (W100; 1963-1981) although across the Grosser’s eighteen years, the only obvious change was when the two-piece hubcap & trim-ring combination (the appearance of which suited the design) was replaced with a one-piece wheel cover (which wasn't as satisfactory) whereas during much the same duration, eight different engines and several transmissions were fitted to the R107:

280 SL: 2.7 litre (168 cubic inch) straight 6 (M110)

300 SL: 3.0 litre (183 cubic inch) straight 6 (M103)

350 SL: 3.5 litre (215 cubic inch) V8 (M116)

380 SL: 3.8 litre (231 cubic inch) V8 (M117)

420 SL: 4.2 litre (256 cubic inch) V8 (M117)

450 SL: 4.5 litre (274 cubic inch) V8 (M117 (iron-block))

500 SL: 5.0 litre (301 cubic inch) V8 (M117)

560 SL: 5.5 litre (338 cubic inch) V8 (M117)

1988 Mercedes-Benz 560 SL.

Not all versions were sold in all markets, the sixes never offered in the US, the 420 sold mostly in Europe and the 560, an emission-controlled special restricted mostly to Australia, Japan and the US.  Some 500s are seen in the US and Australia but all are private or grey market imports and it remains the most powerful (and among the most toxic) engine offered in the roadster.  The labelling of the early US versions was however confusing; although called a 350 SL (as it was in the rest of the world where it used the 3.5) it was fitted with the 4.5 litre V8, chosen because (1) the 4.5 was certified for sale in the US, (2) the improved low-speed torque characteristics of the long-stroke 4.5 was better suited to US driving conditions and (3) the increased displacement partially offset the power loss caused by the early, primitive anti-emission equipment.  The US market cars were later re-badged 450 SL, matching RoW (rest of the world) production.  Fuel consumption of both the 3.5 & 4.5 was poor, even by the slight standards of the time, the larger 6.3 litre (386 cubic inch) and 6.8 litre (417 cubic inch) big-block V8s surprisingly little more thirsty when cruising though those were fitted to much heavier cars.  The 3.5 litre 350 SLs are notable for being among the final Mercedes-Benz V8s available with a manual transmission, the last apparently sold as late as 1980.  Not exactly Lotus-like in precision of operation, the gear-shifts can be a little clunky but, as a manual V8, those 350 SLs (there were also some fitted to 350 SLCs (C107, 1971-1980; a long wheelbase 2+2 coupé version of the SL) do enjoy a cult following among collectors.  It now surprises some to learn that in Europe the four-speed manual could be ordered in the 3.5 V8 versions of the W111 coupé & cabriolet (1969-1971) and the W108 (1965-1972) & W116 (1972-1980) sedans.  Remarkably, it was available even on the long wheelbase (LWB) versions of the sedans (W109 & V116).

The R107 had always been intended to be exclusively V8 powered but the 280 SL entered the line in 1974 in response to the first oil shock (1973) and in many markets, a six cylinder version remained available to the end.  That the end didn’t come until 1989 is because for much of the R107’s early life, the very future of convertibles in the US was uncertain, threatened by what was thought to be impending US legislation which would ban the things.  That never transpired but much of the 1970s and 1980s were troubled times and there were other priorities so the R107 remained the only convertible offered until replaced in 1989 and a four seat drop-top didn’t return to the line until 1992.  SL actually stands for “super light” which was sort of true when first it was used of a race car in 1952 but by 1971 was misleading at least, the R107 no lightweight and a grand tourer rather than a sports car.  For years, the factory never much discussed what the abbreviation "SL" stood for and the assumption had long been it meant Sports Light (Sports Leicht), based presumably on the SSKL of 1929-1931 (Super Sports Kurz (short) Leicht) but the factory documentation for decades used both Sports Leicht and Super Leicht.  It was only in 2017 it published a 1952 paper discovered in the corporate archive confirming the correct abbreviation is Super Leicht. However defined, the R107 is heavy, the removable hard-top famously so and although that roof was fashioned in the "pagoda" shape, a la its (W113) predecessor, it was only the earlier model which picked up the nickname.

A whiff of scandal attaches to the 1974 “PoTY pink” 450 SL: it was white.  Vogue's artists made their models thinner, Playboy's made their cars pinker.

Whether Mercedes-Benz couldn’t or wouldn’t supply a pink car isn’t known and in photographs, Ms Wood seems untroubled.  Playboy's pre-digital production staff famously were adept with the air-brush and other editing tools so making a white car appear pink would not have been challenging, even if the body was a little more rectilinear than their usual fare.  Whether it survives isn’t known but anyone who fancies a pink R107 should find one to paint, a remarkable 227,000-odd produced over 18 years and they were for decades the preferred (one suspects almost obligatory) transport for types such as interior decorators, successful hairdressers, the wives of cosmetic surgeons and bare-shouldered Hollywood starlets.  Had Lindsay Lohan been of age in 1974, she'd have been at the wheel of a 450 SL though probably not a pink one.

1975: Marilyn Lange (b 1952), Porsche 911S.  The bumper bars were fitted to the post 1974 911s (the so-called "short hood" models) to comply with US law and while disfiguring, proved an ideal height for a Playboy PoTY adopting a variation of the "flamingo pose".  

Ms Lange’s 911S proved to be the first of eight Porsches awarded over the years to subsequent PotYs.  First displayed in 1963, the 911 is the improbable survivor of Europe’s rear-engined era and by 1974, even Porsche thought it was in its final days, Volkswagen and many others having long concluded the tail-heavy configuration had no place in the modern world.  Indeed, work was by then well advanced on Porsche’s new generation of front-engined cars which would use water-cooled four & eight cylinder engines.  In time, augmenting these, there would be a line of mid-engined sports cars which would benefit from the lessons learned by Porsche in the development of machines like the 908, 914 and, of course, the famous 917.  Both visions were realized but the 911 endured.

It was a vision of the future which made complete sense to everyone except 911 buyers who made it clear they would accept no other configuration and regarded any quirks inherent in the layout not as insoluble problems or dangerous characteristics, but charming idiosyncrasies to be cherished in a way drivers of bland, predictable machinery would never get to experience or understand if they did.  The customer being always right, their view prevailed and the 911 survived, emerging much changed but still rear-engined and still recognizable, sixty-odd years on.  Nor have those inherent problems proved insoluble, modern electronics and tyres permitting Porsche’s engineers to create 911s with driving characteristics indistinguishable from more conventional layouts unless driven by experts at speeds higher than should ever be attempted on public roads.


Alternative approach: 1981 Porsche 911 SC (1978-1983, the "SC" said to stand for "Super Carrera") Targa with 500 cubic inch (8.2 litre) Cadillac V8.  Handled with care, the driving experience would be entertaining and it's not as extreme a thing as it may first appear because someone modified a 1986 Yogo by discarding the 1.1 litre (67 cubic inch) in-line four and installing two of the 500 cubic inch Cadillac V8s (one to the front, one to the rear).  The engine in the 911 is the same unit fitted to Elvis Presley's Guitar Car but may not be in the 400 hp tune which was unique to the 1970 Eldorado.

So the 911 survived but the playmate-pink tradition did not, subsequent cars finished in colors chosen seemingly at random.  Quite why this happened is speculative but may be as simple as pink becoming less fashionable (even within the Playboy organization where the hues in the publication and the clubs were tending darker) and there’s no record of a feminist critique, even though the tradition began just as second-wave feminism was gaining critical mass.  There is a bulky literature documenting the many strains of feminist criticism of pornography and it's likely the matter of pink cars, if noticed, was thought not substantive.  Of course it may be that some feminists really like pink, a secret which few now dare speak.

Paris Hilton (b 1981) with her 2008 Bentley Continental GT during a photo-shoot to note the release of Hold Me Closer (2022), a variant of Tiny Dancer (1971) by Elton John (Reginald Dwight; b 1947) & Bernie Taupin (b 1950) and performed as a duet by Mr John and Britney Spears (b 1981), Los Angeles, August 2022.

It's not known if Ms Hilton was influenced in her choice of car by the Continental being introduced at the 2002 Paris Motor Show but the color was apparently a nod to her fondness for the Barbie Doll aesthetic (it really is a thing).  The first generation Bentley Continental GT (2003-2011) was powered by Volkswagen's twin-turbocharged 6.0 litre (363 cubic inch) WR12 which isn't very interesting compared with the modifications Ms Hilton commissioned from West Coast Customs (WCC) including pink wheels with the PH logo in rhinestones, a pink over black interior with a diamante-encrusted dashboard, rhinestones on the gear shifter and a doggie (as in poodle) seat.  Throughout the interior, there's a generous scattering of the PH logo, all in diamante.

Paris: The Memoir (Harper Collins London, (2023), pp 336, ISBN 0-0632-2462-3).  Note pink-themed cover and dual images of subject.

Ms Hilton does of course need logos because Paris Hilton (the flesh & blood creature) has a full-time job being Paris Hilton (the public construct), a dualism she explored in Paris: The Memoir which, while genuinely a memoir, is interesting too for the deconstruction of the subject the author provided in a number of promotional interviews.  There have over the years been many humorless critics who have derided Ms Hilton for “being famous merely for being famous” but the book made clear being the construct that is Paris Hilton really is a full-time job, one which demands study and an understanding of the supply & demand curves of shifting markets; a personality cult needs to be managed because, while some aspects must remain static, others need to evolve.  She displayed also a sophisticated understanding of the point made by comrade Stalin (1878-1953; Soviet leader 1924-1953) who once explained the abstraction of a personality cult by pointing to one of his many huge portraits and saying “…you see, even I am not Stalin, THAT is Stalin!”  In the acknowledgments, Ms Hilton thanked the ghostwriter who “helped me find my voice.