Bespoke

Bespoke (pronounced bih-spohk)

(1) A simple past tense and past participle of bespeak.

(2) Of clothes, those made to individual order and custom custom-made.

(3) The making or selling such clothes.

(4) By extension, anything (physical or weightless) produced to a customer’s specifications, especially if a one-off creation.

(5) To ask for in advance; to reserve (obsolete).

(6) As bespeak & bespoken, betrothed or engaged to be married; spoken for (obsolete except in the literary novel).

1745–1755: The adjective was a coining in Modern English in the sense of “custom-made goods; made to order (as distinguished from ready-made; an item on the shelf of a shop)” from the late sixteenth century Middle English bespoken, the past-participle adjective from bespeak (in its sense of “arrange beforehand”), a prefixed variant of speak.  The verb bespeak was from the Middle English bispeken, from the Old English besprecan (speak about, speak against, complain), the construct being be- + sprecan (to speak).  A common Germanic compound (the cognates including the Old Saxon bisprecan, the Dutch bespreken, the Old High German bisprehhan and the German besprechen) originally meaning “to call out”, it evolved by the 1580s to enjoy a wide range of meaning in English, including “speak up”, “oppose”, “request”, “discuss”, “arrange” and “order (goods)”.  By virtue of the different application of the be- prefix, the connections between the various meanings of bespoke, bespeaking; bespeak etc are thought at least very loose and it’s clear some arose independently of others.  Bespoke long was used usually of tailored suits and other clothing but in recent decades it has been applied (with some enthusiasm) to products as diverse as a one-off Rolls-Royce and customized hacking software offered on the dark web.  Bespeak was from the Middle English bespeken & bispeken, from the Old English bespecan & besprecan (to speak about, speak against, accuse of, claim at law, complain), from the Proto-Germanic bisprekaną (to discuss, blame), the construct being be- +‎ speak.  It was cognate with the Scots bespeke (to beseech, speak or negotiate with), the West Frisian besprekke (to discuss), the Dutch bespreken (to discuss, review; debate) and the German besprechen (to discuss, review, talk about).  Bespoke & bespoken are verbs & adjectives, bespeak is a noun & verb, bespeaking is a verb, bespeaker & bespokeness are nouns and bespokely is an adverb; the noun plural use is rare.

The be- prefix was from the Middle English be- & bi-, from the Old English be-, from the Proto-Germanic bi- (be-), from the Proto-Germanic bi (near, by), ultimately from the primitive Indo-European hepi (at, near) and cognate with the Saterland Frisian, West Frisian, Dutch, German Low German, German and Swedish be-.  Although there remain in English many relics of its use, (becalmed, beseige et al), the be- prefix has long ceased to be productive.  It was used to modify other forms to create various meanings: (1) By, near, next to, around, close to (beset), (2) Aound; about (belay, bestir, belive), (3) About, regarding, concerning, over (bemoan, bewail), (4) On, upon, at, to, in contact with something (behold, befall), (5) Off, away, over, across (behead, besleeve), (6) As an intensifier (ie thoroughly, excessively; completely; utterly) (belabour, bedazzle), (7) All around; about; abundantly; all over (belick, bescatter), (8) Forming verbs derived from nouns or adjectives, usually with the sense of "to make, become, or cause to be" (becalm, befriend) and (9) Used to intensify adjectives meaning "adorned with something", often those with the suffix -ed (now mostly archaic or informal) (besequined, befeathered, beclawed, beloved).

Artist Louise Duggan (b 1974) delivers the bespoke "mixed-media work" Blue Lips, commissioned by Lindsay Lohan to hang in her villa in Dubai, June 2023.

Bespoke is an uncontroversial word if applied in the way which for centuries mostly it was: clothing custom made for an individual, based on measurements taken prior to the a tailor or seamstress cutting the fabric.  It was used also of the shoes made by cobblers, the gloves sewed by glove makers, the hats created by milliners and so on, all of whom had their own methods of maintaining their customer records, those dealing with body parts which usually didn’t much change able to use the same dimensions for decades; other had to re-measure with some frequency.  In the case of cobblers, for regular customers they would keep a pair of wooden lasts which emulated exactly the shape of the feet.  The synonyms for bespoke in this context included “custom-made”, “customized”, “purpose-built”, “tailored” & “tailor-made” and the traditional antonyms were “off the peg”, “off the rack” & “off the shelf”.  In recent years, “bespoke” has become a marketing term and stuff which is far from unique and in many cases produced in great volume (perhaps with some minor change) is now often labeled “bespoke” and “bespoke solution” is a favorite in the software business, whether it be something to manage a hairdressing salon or code on the dark web supplied by Russian hackers to the DPRK (North Korean) military for enable theft or covert operations.

Because of the way Google harvest it data, their ngrams tracking trends in the use of words aren’t wholly accurate and even the degree of accuracy can’t be assessed but the trend lines are thought vaguely indicative and it appears bespoke came increasingly to be used in the late twentieth century and the rate of increase has shown no signs of subsiding.  That may to some extent be accounted for by Google’s methods or the publications over-represented in its catchment but, impressionistically it seems plausible and in the US, scholars by the 1990s were noting the way bespoke was tending to supplant the traditional American “custom”, apparently because the word had appeal because it conveyed “wealth and prestige” whereas custom had been devalued by its association with things like hotted-up motor cycles.  If bespoke is uncontroversial when used of anything genuinely one-off, the appropriateness when used of anything else needs to be assessed on a case by case basis and because it’s so popular in the business of expensive cars, they provide a good case-studies.

The Maserati 5000 GT (1959-1966)

1959 Maserati 5000 GT (Shah of Iran) by Touring.

Before the Ayatollahs ran Iran, it was ruled by the Shah (king) and he got a lot more fun out of life than his clerical successors, noted especially as a connoisseur and of fast, exotic and expensive cars, his collection including multiple models from Lamborghini, Mercedes-Benz, Rolls-Royce, Ferrari and Maserati among others.  In 1958 he’d driven Maserati’s then popular 3500 GT but thought it lacking in power and, because hundreds a year were sold to the (rich) public, a bit common.  Accordingly, after receiving material advertising both the 3500 GT and the remaining 450S race cars the factory wished to dispose of after withdrawing from racing, the shah decided he wanted a combination of the two, the race engine in the road car.  To have it created, essentially he sent Maserati a blank cheque and asked them to call when it was ready.  Delivered to the shah (Mohammad Reza Pahlavi, 1919-1980) in 1959, it was almost a secret but when a second, commissioned by a South African customer,  was displayed at the 1959 Turin Motor show, it generated such interest that Maserati were soon fielding enquiries from rich commoners wanting what royalty had.  Priced stratospherically however, there weren’t enough rich folk on the planet to make it a viable option for their production lines so it entered the catalogue as a bespoke item, Maserati modifying the 3500 chassis which, frankly had been a bit over-taxed by the big V8 and tweaking the engine still further, slightly increasing the capacity but in a way that rendered it more docile, yet still a howler when stirred.  The chassis appeared in the list and buyers could choose their own coachbuilder and eventually eight produced their own interpretations, the most numerous being by Carrozzeria Allemano which, over the years, finished twenty-two, the Allemano cars thought also the most alluring.

1959 Maserati 5000 GT by Allemano.

So the conclusion must be that the Shah’s original was and remains a true bespoke creation because exclusively it was built for him.  Of the other 33 5000 GTs built, although they were all variations on the theme and mechanically similar, no two were exactly alike and each was built in response to an order from an individual customer, some of whom specified certain touches.  Given that, all probably deserve to be regarded as bespoke though pedants might insist the chassis was a regular production item and only the coachwork was truly bespoke.  Few seem to agree and on the rare occasions the things are offered for sale, they’re almost always described as “bespoke”.

The Rolls-Royce Phantom IV (1950-1956)

1950 Rolls-Royce Phantom IV pick-up truck.

Among collectors, the Phantom IV has quite an allure because it was one of the few cars produced in any number never offered for sale to the general public, only 18 produced and available only to head of state or crowned royalty (a distinction important in royal circles which has its own pecking order).  In a manner similar to the Maserati 5000 GT, no two Phantom IVs were exactly the same although all were built on substantially the same underpinnings (the only Rolls-Royce passenger cars ever to use a straight-8).  Thus all should be though “bespoke” in the context of the industry but there was one version which was radically different, a Phantom IV pick-up truck (ute in Australian parlance) which was used by the factory to ferry various bits and pieces from place to place.  So it’s a genuine one off pick-up truck but because it was just a functional workhorse which existed only because an unsalable prototype chassis was available, it’s never been regarded as something bespoke, the long ago scrapped unique “shop ute” just a historic curiosity.

The Rolls-Royce Phantom V (1959-1968) & Phantom VI (1968-1990)

1973 Rolls-Royce Phantom VI "All Weather Cabriolet" (four-door convertible) by Fura (right) and 1971 Rolls-Royce Phantom VI DHC by Fura (left). 

By comparison with the exclusive Phantom IV, its two successors were almost mass-produced, 1206 (832 of the Phantom V & 374 of the VI respectively) crafted over three decades.  In this case, it’s thought only some should be thought truly bespoke because although there were a few variations in the coachwork, many were substantially the same and its only the ones with the greatest differences (notably the odd sedanca de ville, the handful of landaulets or the other “state” cars with their elevated rooflines) which are usually thought “bespoke” and even they weren’t unique things like the Phantom IVs.  Two of the Phantom VI chassis however were indisputably bespoke.  By the 1970s, it was only the big Phantom VI which Rolls-Royce still built on the separate chassis which made bespoke bodies easier to mount so anyone wanting a really exclusive Rolls-Royce had no other choice.  Accordingly the Italian house Fura fashioned two very big bespoke creations, one a drophead coupé (DHC, which by then the rest of the world was calling a cabriolet or convertible), the other described as an "all weather cabriolet" (which eventually was re-fashioned as a four-door convertible).  Both were on a scale not seen since seen since the 1930s and nothing like them has since been attempted.  Because the limousine chassis was designed for something long, narrow and tall, both the Fura cars were fundamentally ill-proportioned although skilled photographers have managed to create pleasing images by selecting just the right angle.  Flawed though they were, at the time there was probably nothing on four wheels which so conveyed disposable wealth which, in many cases, is of course often the essence of the bespoke.  It was a good thing they made such an impression because presumably it dissuaded people from looking too closely: underneath the engineering was pure Phantom VI which meant drum brakes and a rear axle suspended on semi-elliptic (cart) springs so it was (refined) Ford Model T (1908) technology under all that leather and walnut.  Such was the attention to detail those cart spring were encased in leather so those enjoying the seclusion of the rear compartment (trimmed usually in West of England cloth rather than the leather on which the chauffeur sat) weren't disturbed by any squeaks.   

1956 Mercedes-Benz 300c (W186 "Adenauer") Estate Car by Binz.

Consumption can be conspicuous yet still subtle, achieved usually if a bespoke creation is both expensive and functional.  The Mercedes-Benz 300 saloons and four-door cabriolet of (W186 & W189 1951-1962) were large, stately and beautifully built and the platform attracted coachbuilders who saw the potential for estate cars (station wagons), ambulances and (especially) hearses.  Many were built and the hearses in particular typically aren't regarded as bespoke because they were essentially catalogue items with little variation between editions.  Some of the rare estates ("shooting brakes" to the English, "station wagons" in North America and for a time, "station sedans" if built by Holden, General Motors' (GM) Australian outpost) however have always been treated as bespoke even though from an engineering point of view the changes were minimal and the styling hardly imaginative.  The reason for the association seems to be that they “dripped money”; even to the uninformed they were obviously expensive so it seems possible there is the matter of "bespoke by acclamation".  Interestingly, in 1960 the factory did their own one-off 300 Estate, this one a “telemetry car” built in the era before sensors to travel at high speed on a test track, recording data from the vehicle ahead.  Styled in an almost avant-garde manner with rear glass which curved into the roof, the factory regarded it rather as Rolls-Royce treated their pick-up: a mule to be used until something better came along.  They never called it bespoke.

1965 Aston Martin DB5 Shooting Brake.

Sir David Brown (1904–1993) liked his DB5 coupé (which the factory in their English way called a "saloon") but found it too cramped comfortably to accommodate his polo gear, shotguns and hunting dogs.  Now, that would be called a “first world problem” but because Brown then owned Aston Martin, he simply wrote out a work order and had his craftsmen create a bespoke shooting brake (an English term which means “station wagon owned by someone rich”) which they did by hand-forming the aluminum with hammers over wooden formers.  It delighted him and solved his problem but created another because good customers stared writing him letters asking for their own.  Unfortunately, Aston Martin was at full capacity building DB5s and developing the up-coming DB6 and V8 models.  With a bulging order book, the resources didn’t exist to add another niche model so the project was out-sourced to the coachbuilder Radford which built a further 11 (and subsequently another 6 based on the DB6).  That Brown’s original car was bespoke seems clear but the others are a gray area because the coachbuilder’s records and assessments of the cars indicate they were identical in all but the color of the paint and leather trim.  There may have been only 12 DB5s and 6 DB6s but by conventional definition, they came of a production line, albeit a leisurely and exclusive one so can all but the original be thought truly bespoke?  According to the Aston Martin website, they are bespoke so that’s presumably the last word on the subject.

The Smart Fortwo (top left) and some bespoke imaginings.

The happy combination of the internet, Photoshop and a large cohort of gullible viewers some years ago encouraged the creation of a meme purporting to be a survey of the bespoke carbon fibre bodies available to be bolted to the diminutive Smart Fortwo (C451; 2007-2015).  Even a cursory look at the scale of the humans included in some of the photos should have been enough for people to work out this was fake news but the factory is said to have received “some” enquiries asking where the bespoke bodies could be bought.

There is even bespoke Nutella.  In 2014, while appearing on-stage in a London production of David Mamet's (b 1947) Speed-the Plow (1988), Lindsay Lohan stayed at the Mandarin Oriental hotel which supplied her with a personalized jar of the nutty treat.

Scimitar

Scimitar (pronounced sim·i·tar or sim-i-ter)

An oriental sword with a curved blade broadening towards the point

1540s: From the Middle French cimeterre or the Italian scimitarra (and in English originally spelled also as cimiterie).  Most etymologists agree it’s from an unknown Ottoman Turkish word and ultimately from the Persian شمشیر‎ (šamšir) (sword), an unusual event because the linguistic variations in the Ottoman dialects are otherwise so well documented.  There are contested variations too in the Persian shimshir (pronounced shamsher), said by some to be derived from the Greek sampsera (a barbarian sword) but most authorities find this explanation unsatisfactory.  There were many variations too in spelling, the preferred modern form scimitar reflecting the influence of Italian but at least one dictionary preferred simitar as late as 1902.  In palaeontology, the term "scimitar-toothed cat" describes any of the various species of extinct prehistoric cats of the tribe Homotheriini.  Scimitar is a noun & verb and the gruesome sounding scimitared is an adjective; the noun plural is scimitars.

Antique Persian scimitar with leather wood scabbard featuring natural engraving on pommel and wooden handle adorned with embossed metal.  The heavy curved blade is hand-forged and thirty inches (760mm) in length with a deep blood grove.  The leather-covered wooden scabbard is equipped with a pair of belt rings and wire decoration.  The drag is heavily embossed with nature designs and is thirty-eight inches (965mm) long.

1973 Reliant Scimitar SE5a.

Produced between 1968-1986 (and based on an earlier coupé of the same name launched in 1964), the Reliant Scimitar was an early and successful attempt to combine the stylistic appeal of a coupé with the practicality of an estate.  Although English manufacturers had a long tradition of (mostly bespoke) two-door estates called shooting-brakes, they were expensive and (except for the rakish Aston Martins) often rather staid designs optimised for the carriage of dogs, shotguns, picnic baskets and such rather than style.  The Scimitar, although in some ways crude and lacking the refinement of the better-bred, was at the time unique in the market and sold well, triggering a trend for the design which is still sometimes seen.

1973: Marilyn Cole, Volvo 1800ES.

Beginning in 1964, Playboy magazine (much read for the interviews) began rewarding the Playmate of the Year (PotY) with a pink car and in 1973 it was awarded to Ms Marilyn Cole (b 1949).  Still one of the more admired Volvos, the 1800ES (1972-1973) underwent a conversion from a coupé (1961-1972) which was exquisitely executed, the re-design undertaken entirely in-house, the proposal by Pietro Frua's (1913-1983) studio (the P1800’s original designer) thought too avant-garde for Volvo buyers.  They may have had a point because Volvo owners do seem impressed more by frugality of operation and longevity than anything flashy and there are several 1800s which are documented as having covered more than a million miles (1.6 million km).  The coupé gained much from its use in a popular TV series shown in the early 1960s, a promotional opportunity made possible only because Jaguar declined to loan the production company one of its new E-Types (XKE) which had debuted in the same year as the P1800.  Still, the seductive E-Type hardly needed a TV series to create its image.  Doubtlessly the equally seductive Ms Cole won PotY on merit but her photo-shoot was the first in which a "full-frontal nude" image appealed in the magazine so that alone may have been enough to persuade the judges.

Aston Martin's original 1965 DB5 Shooting Brake (left) and one of the eleven subsequently built by Radford (right).

Before Reliant adopted the style, there were Aston Martin shooting brakes.  Sir David Brown (1904–1993) liked his DB5 coupé (which the factory, in their English way, called a "saloon") but found it too cramped comfortably to accommodate his polo gear, shotguns and hunting dogs.  Now, that would be called a “first world problem” but because Brown then owned Aston Martin, he simply wrote out a work order and had his craftsmen create a bespoke shooting brake (thereby confirming the informal English definition of the term: “station wagon owned by someone rich”) which they did by hand-forming the aluminum with hammers over wooden formers.  It delighted him and solved his problem but created another because good customers stared writing him letters asking for their own but Aston Martin was at full capacity building DB5s and developing the up-coming DB6 and V8 models.  With a bulging order book, the resources didn’t exist to add another niche model so the project was out-sourced to the coachbuilder Radford which built a further 11 (and subsequently another 6 based on the DB6).  That Brown’s original car was bespoke seems clear but the others are a gray area because the coachbuilder’s records and assessments of the cars indicate they were identical in all but the color of the paint and leather trim.  There may have been only 12 DB5s and 6 DB6s but by conventional definition, all but one from some sort of production line (albeit one both leisurely and exclusive) so can all but the original be thought truly bespoke?  According to the Aston Martin website, all are bespoke so presumably that will remain the last word on the subject.

1970 Aston Martin DBS shooting brake by FLM Panelcraft (left), 1992 Aston Martin Virage Shooting Brake (centre) and 2023 Aston Martin Vanquish Zagato Shooting Brake (right).

The troubled 1970s were unforgiving times for the coachbuilders for which shooting brakes had been a minor but lucrative side-hustle and FLM’s Panelcraft’s 1970 Aston Martin DBS shooting brake remained a one-off.  Things had improved by the 1990s and although the industry in the years since has had its ups & downs, by 2023 it was possible for one buyer in Japan to order a Vanquish Zagato Shooting Brake in pink.  Aston Martin are one of the English manufacturers which have long offered custom (even one-off) colors (at a price) and Bristol used to emphasise the nature of their clientele by mentioning often they would match the tints to old-school or regimental ties.  Sadly, Bristol entered liquidation in 2020 and the world lost one of its more charming anachronisms.

1970 Range Rover, the car which for a generation doomed the after-market shooting brake.

Although now thought a "luxury car", the original Range Rover was a utilitarian device with rubber floor mats, provided because it was assumed owners would need to "hose it out" after a day on the farm in their muddy boots.  As late as 1969, the plan had been for a basic four-cylinder version and an up-market V8 but constraints of time and budget meant only a single version was released, combining the interior fittings of the former with the latter's mechanical specification.  Not until the release in 1981 of the Range Rover Vogue did carpet, air-conditioning, leather and walnut facias appear, a response to the fit-outs being offered by a number of third-party operations.   

The industry never settled on an agreed definition of the shooting brake body style but from the 1930s it’s been used usually to describe a two-door car (there were variations) with estate-car coachwork added.  In recent years, what are (sometimes misleadingly) labelled shooting brakes have tended to be based on fast sports cars rather than the large chassis familiar in the 1930s when the intent was to offer the rich a large, comfortable car for outings like shooting parties, the enlarged rear compartment easily accessible and sufficiently capacious handily to accommodate guns, picnic baskets and (on a good day) a few brace of grouse on the trip home.  For reasons related to economics and engineering, the creation of shooting brakes declined in the post-war years and the release of the Range-Rover in 1970 rendered the style redundant except for the rare creations for those who still hankered for conspicuous exclusivity.  The sporty breed of coupés with estate coachwork which many (Volvo, Reliant, BMW, Ferrari, Lancia et al) have offered in recent decades are really not shooting brakes, the design instead intended to enlarge luggage space beyond the “toothbrush & bikini” capacity of some sports cars.  However, nobody seems to have thought of a better term and because of the historic association with class & wealth, the target market likes “shooting brake”.  The origin of the name lies in the shooting brake which was a large horse-drawn cart suitable for use by shooting parties.  The “brake” in the name is derived from the popularity among shooting parties of the heavy-framed carts used when “breaking-in” spirited horses although, etymologists have pointed out the Dutch word brik (cart or carriage) but any link is speculative.  In the UK, the term brake became so identified with large horse-drawn carts than it came to be applied widely, extended to wagons generally, whether used for shooting parties or not.  In France, an estate car (station wagon) was called a break, the French (somewhat unusually) following the example in English, the original form having been break de chasse (hunting break).

Dog owner Lindsay Lohan is part of the target market for shooting brake manufacturers although it's doubtful she's a fan of hunting & shooting.  Her first dog she name Gucci because the hound "chewed up" a pair of Gucci boots, something for which she was forgiven, living to the age of fifteen.

Borrowing shamelessly from Jensen which between 1966-1973 produced the FF, Ferrari chose the model name FF to allude to the specification (4 seats and 4 wheel-drive) although it was all-wheel-drive (AWD) rather than four-wheel-drive (4WD), the latter now indicating something built with some emphasis on off-road use.  The Jensen FF nomenclature was a reference to “Ferguson Formula” the AWD system developed by Ferguson Research, a company founded by Harry Ferguson (1884–1960).  Ferguson had developed its system for agricultural vehicles but the advantages for cars on the road or racetrack were obvious and a number of projects followed, all successful pieces of engineering but the economics were at the time not compelling and it wasn’t until the 1970s that AWD vehicles began to appear in any volume.

1966 Jensen FF Series 1 (left) and 1971 Series III, one of only 15 built (right).

Visually, the FF was distinguished from the standard Interceptor by a 5 inch (127 mm) longer wheelbase, added ahead of the windscreen to accommodate the transfer case and associated hardware, the twin vents the obvious marker (the standard Interceptor used one).  All used the combination of Chrysler's 383 cubic inch (6.3 litre) B-Series V8 and TorqueFlite (727) automatic transmission and tales of some leaving the factory with the 440 (7.2) RB engine or manual transmissions are apocryphal.  Nor it would seem have any FFs subsequently been been fitted with the bigger engine although some have been transformed into convertibles using the parts from the factory's run of 267 (1974-1976), no small project but one which demands no modification of the complex drivetrain.

GKN FFF 100, MIRA (Motor Industry Research Association) proving ground, Warwickshire, England, September 1972, the images from the on-line Jensen Museum.  The car just prior to the test run (left) shows the raised centre panel which allowed the carburettors to protrude; the dual Holley 3116 carburetors atop the short cross-ram manifold  (centre) and the 0-100 mph-0 run in the wet (right).       

There was however one FF which did hint at the possibilities offered by mixing AWD with prodigious quantities of power and torque.  GKN (now an aerospace multi-national but originally Guest, Keen and Nettlefolds, a manufacturing concern with roots traceable to 1759 at the dawn of the Industrial Revolution) in 1971, impressed by the FF, commissioned a special build.  Revealed in 1972 as the FFF 100 (claimed by some to be a reference to a planned production run but probably meaning nothing in particular unless an allusion to 100 mph (162 km/h), a speed which would later figure in the car's 15 minutes of fame), it used a one-off body of no great distinction but beneath the bland and derivative lines sat the intoxicating sight of a 426 cubic inch (7.0 litre) V8 (remembered as the much-vaunted "Street Hemi", a (slightly) civilized version of the unit used on the NASCAR ovals and on drag strips).  Complete with a power-boosting "short cross-ram" dual quad induction system and built to the A990 specification used in drag racing, the FFF 100 was lighter than the FF and when tested in a demonstration run, it achieved 0-100 mph-0 in 12.2 seconds and that was on a wet track; when the test was repeated in the dry the number was 11.5, a mark for road cars which would stand for three decades.  It proved beyond doubt the benefits of AWD & ABS although it wouldn't be until the 1990s many began to enjoy the combination.  However, any possibility of a production FFF 100 was fanciful, the FF and the Street-Hemi by 1972 already retired so all missed what would for decades been the world's fastest shooting brake.       

When the Jensen FF debuted, there was thus no AWD-4WD distinction and it was always referred to as “4WD”, its other notable innovation the fitting of Dunlop Maxaret’s mechanical anti-lock braking system, something which in rudimentary form had appeared on aircraft as early as 1908.  It was later used by railways but cars under braking on roads present more challenges for ABS than aircraft on runways or trains on tracks and it wasn’t until the 1950s that the first (almost) viable implementations appeared.  ABS is essentially a form of “pressure modulation” and the accepted abbreviation doesn’t actually reference the often quoted  “Anti-Lock Braking System”; the correct source is Anti-Bloc System, the name adopted in 1966 when Daimler-Benz and the Heidelberg electronics company Teldix (later absorbed by Bosch) began a co-development of a hybrid analogue-electronic system.  That was presented in a “proof-of-concept” display in 1970 during a media at the company’s Untertürkheim test track but what the engineers knew was that use in mass-production depended on the development of digital controllers, more reliable, more powerful and less complex than analogue electronics, the conclusion US manufacturers soon drew when their early implementation of electronic fuel-injection (EFI) proved so troublesome.  Such things were obviously going to be relatively cheap and available after Intel in 1971 released the 4004 (the first commercially available microprocessor and the ancestor of the x86 family and all which followed) and in 1978, Daimler-Benz made available the first version of ABS on some of the Mercedes-Benz 450 SEL 6.9s (1975-1980, the W116 platform 1972-1980) sold in the European market.  The Dunlop Maxaret mechanical ABS used on the Jensen FF was less sophisticated but was reliable and a remarkable advance and while some testers found adaptation a challenge, others noted that in skilled hands (and feet), it was in some ways superior because one could learn to “tramp-through” the system and induce wheel-locking selectively, something useful in the right circumstances.

Ferrari FF (2011-2016): The factory's official "hero" shot (left), an FF fitted with "aerodynamically optimized" ski boot (centre) and with rear compartment displaying "shooting brake" credentials (right). 

The Jensen FF really wasn’t a shooting brake although the huge and distinctive rear window was also a hatch so it did offer some of the advantages.  The Ferrari FF "shooting brake" (the factory seems not to have used the term although every journalist seems to thought it best) was very much in the same vein, its capaciousness closer to that of a “big coupé” rather than any size of station wagon although the factory did circulate photographs of the rear-compartment comfortably (if snugly) packed with a set of golf-clubs and a half dozen-odd travel bags; with folding rear seats, Ferrari claimed a trunk (boot) capacity of 450-800 litres (16-28 cubic feet).  Like the Jensen, it was aimed at those who like to drive to the ski-fields and the promotional material also included pictures of ski-racks and even a roof-mounted “ski-box”, able to hold ski-gear for four.  Despite the high price, the Jensen FF sold remarkably well but its market potential was limited because all Ferguson’s development work had been done in England using right-hand-drive (RHD) vehicles and the system was so specific it wasn’t possible to make a left-hand-drive (LHD) FF without re-engineering the whole mechanism which was so bulky the passenger's front seat was narrower than that of the driver so much did things intrude.  Consequently, only 320 were built, apparently at a financial loss.  Ferrari did better with their FF, over 2000 sold between 2011–2016 and although the packaging may have been remarkably efficient, with a 6.3 litre (382 cubic inch) V12 it was never going to be economical, listed by the 2013 US Department of Energy as the least fuel-efficient car in the midsize class, sharing that dubious honor with the bigger, heavier (though not as rapid) Bentley Mulsanne.  For owners, the 335 km/h (208 mph) top speed was presumably sufficient compensation.

Wraith

Wraith (pronounced reyth)

(1) The apparition of a person living (or thought to be alive), said to appear as a portent of impending death.

(2) A visible spirit; a ghost or any apparition.

(3) In art or graphic design, a a deliberately insubstantial (sometimes even translucent) copy or representation of something.

(4) Something pale, thin and lacking in substance (a column of smoke; swirling mist etc).

1510s: A word of uncertain etymology.  Some trace it back to an Old English from the Old Norse reith or reidh (twisted or angry) and in Old English it evolved into wrethe (used generally to refer to “anger, fury or vengeance”).  As Middle English emerged it shifted to wraith which came to be associated with “a ghost or spirit, especially one thought to be the spirit of one dead or about to die”.  The link between the earlier meanings of anger and the later association with spirits may reflect the origins of the modern idea of “a restless or vengeful spirit”.  Most however prefer a connection with early sixteenth century Middle Scots, some suggesting it was from a translation of the Aeneid (29-19 BC), the epic poem written by the Roman poet Virgil (Publius Vergilius Maro (70–19 BC)) which recounts the legend of Aeneas, a Trojan who fled the fall of Troy to travelled to Italy, where he became the ancestor of the Romans.  That view has limited support although many etymologist do seem to agree it was in Middle Scots the form was first popularized, probably as warth, word meaning something like or related to “ghost”, the word perhaps from the Old Norse vorðr (“watcher or guardian” (in the sense of “guardian angel”), source of the Icelandic vörður (guard) and which may also have been an influence on the Gaelic & Irish arrach (specter, apparition)."  Wraith & wrathfulness are nouns, wraithlike, wraithesque, wraithful & wraithish are adjectives and wrathfully is an adverb; the noun plural is wraiths.

A wraith-like Lindsay Lohan, Las Angeles, 2008.  In art or graphic design, a wraith is a deliberately insubstantial (sometimes even translucent) copy or representation of something.  It’s used also of something or someone pale and thin, especially in reaction to sudden or considerable weight-loss.

More speculative is the idea of any link with the Middle English wray or bewray and few are convinced any exist despite the similarity in form (something anyway hardly unusual in English).  Even the origin of wray is contested although the orthodox history contends it was from the Middle English wrayen, wraien & wreien (to show, make known, accuse), from the Old English wrēġan (to urge, incite, stir up, accuse, impeach), from the Proto-Germanic wrōgijaną (to tell; tell on; announce; accuse), from the primitive Indo-European were- or wrē- (to tell; speak; shout).  It was said to be akin to the Dutch wroegen (to blame), the German rügen (to reprove) and the Swedish röja (to betray; reveal; expose).  Beray was from the Middle English bewraien, bewreyen & biwreyen, from the Old English bewrēġan, from the Proto-Germanic biwrōgijaną (to speak about; tell on; inform of), the construct being be- +‎ wray.  It was cognate with the Old Frisian biwrōgja (to disclose, reveal), the Dutch bewroegen (to blame; accuse), the Middle Low German bewrȫgen (to accuse; complain about; punish), the Old High German biruogen (to disclose, reveal) and the Modern German berügen (to defraud).  The attraction of the idea of a relationship between wray or beray and wraith is the use of wraith to mean a “vengeful” spirit.

JRR Tolkien (1892–1973), a philologist (is the study of language in oral and written historical sources) of some note, favored a link with writhe on the basis of the sense of “writhing; bodily distorted” (as in a ghost or apparition).  Writhe was from the Middle English writhen, from the Old English wrīþan, from the Proto-West Germanic wrīþan, from the Proto-Germanic wrīþaną (to weave, twist, turn), from the primitive Indo-European wreyt- (to twist, writhe).  It was cognate with the Middle Dutch writen (to turn, twist), the dialectal German reiden (to turn; twist around), the Danish vride (to twist), the Swedish vrida (to turn, twist, wind) and the French rider (to wrinkle, furrow, ruffle).

Not quite what she meant: Gretchen Wieners (Lacey Chabert (b 1982)) in Mean Girls (2004).

In late eighteenth century English, the noun “fetch” could mean “apparition of a living person, specter, a double”, from fetch-life (a deity, spirit, etc who guides the soul of a dead person to the afterlife (a psychopomp)) the source an English dialect word of unknown origin but which may have been from the Old English fæcce (evil spirit formerly thought to sit on the chest of a sleeping person; a mare) and may have been related to or even from the Old Irish fáith (seer, soothsayer).  The (now archaic) "fetch candle" was a mysterious light, which, when seen at night, was believed to foretell a person's death.  The Irish idea of the fetch and the fetch light describes the apparition associated with impending death (commonly in English now called a wraith).  The fetch or wraith was a doppelganger (double) of the dying who appeared when the time was approaching for them to need their spirit to guide them to the afterworld (ie act as a psychopomp).  The poet Percy Bysshe Shelley (1792–1822) and the writer Goethe (Johann Wolfgang von Goethe, 1749–1832) are among those who described seeing their own wraiths although most are said to have been visible only to those surrounding the dying.

1952 Rolls-Royce Silver Wraith with touring limousine coachwork by Park Ward.

Rolls-Royce has for almost a century used model names which summon imagery of the silently ethereal including Ghost, Phantom, Seraph, Shadow, Spirit, Spectre & Wraith.  The first Wraiths were introduced in 1938 and although World War II (1939-1945) interrupted things, almost 500 chassis left the factory between then and 1946.  The name was revived in 1946 when the company introduced their first post-war model as the Silver Wraith and although stylistically there would be nothing like the imaginative lines of the new US cars, the underpinnings were significantly modernized and the model would remain in the catalogue until 1958 with almost 2000 chassis produced.  Unlike the smaller Silver Dawn (1949-1955), the factory would only ever supply the Wraith rolling chassis to coachbuilders who would fabricate the bodies in accordance with customer preference although, the (slightly) higher-performance Bentley version was available with what came to be known as the “standard steel body”.

1971 Rolls-Royce Silver Shadow long-wheelbase (LWB) saloon with central division (top) and 1979 Rolls-Royce Silver Wraith (bottom).

Within two years of the introduction of the Silver Shadow (1965-1980), a long-wheelbase (“LWB” which gained an additional 4 inches (100 mm) odd of rear-seat leg room) version had been produced and this configuration was introduced as a factory option in most markets between 1969-1971.  Built sometimes with an electrically operated glass division (the associated hardware absorbing most of the gained rear legroom) production continued on a small scale until 1976 when the Silver Shadow II was released at which point the LWB was re-branded as the Sliver Wraith II, incorporating not only the Shadow’s worthwhile mechanical improvements (which was good) but also carrying-over the vinyl roof (which was bad).  Rolls-Royce always used a brand of high-quality vinyl called “Everflex” and never used the word “vinyl”.  The re-naming followed the practice adopted in 1971 when the Silver Shadow two-door saloon (1966-1971) and convertible (1967-1971 and then known as a Drophead Coupé (DHC)) was renamed Corniche which, in convertible form would last until 1995, the saloon retired in 1980.

2015 Rolls-Royce Wraith.  The “Starlight headliner” was fabricated by weaving some 1300 strands of fibre-optic cable into the ceiling’s leather lining.  In the US market the option listed at US$14,700, a cost which reflected the high labor component in the production process and it should be compared with the bespoke audio system option which cost US$8,625 (the bulk of the input costs of the audio system was in mass-produced solid-state components).  Rolls-Royce has confirmed the 2023 Wraiths will be their last V12 coupés, the replacement (electric) Spectre going on sale in 2024. 

When introduced in 2013, it was the first time since 1946 the word “Wraith” had been used by the factory as a stand-alone model name.  Only ever available as a two door hardtop (no central pillar) coupé, the Wraith used the highly regarded 6.6 litre (402 cubic inch), twin-turbocharged BMW V12 used in their flagship 7 Series (G11 2015-2022) in happier times.  As is the modern practice at Rolls-Royce, a number of limited production runs of special models were available in the decade the Wraith was made but the platform also attracted the tuners, some emphasizing addition power, some additional stuff, all with high-price tags.

Mansory’s original version of the Rolls-Royce Wraith (top) was almost restrained, something later abandoned when the “Palm Edition 999” (bottom) was released.

German-based Mansory modifies high-priced cars, boosting both power and bling.  A particular specialty is carbon-fibre fabrication, the standard of their work acknowledged as world class and their approach to engineering is also sound, something not always achieved by those who make already highly tuned engines more powerful still.  The appearance (inside & out) of the machinery they modify doesn’t suit all tastes but their success proves a market exists for such things and their sales in markets like the Middle East and India proves that east of Suez there’s a receptive (and rich) audience.  Things from Rolls-Royce, Ferrari et al are anyway expensive but for Mansory (an others) the target market is not millionaires but billionaires, some of the latter needing accessories to prove they’re not merely one of the former.  Just to make sure the message was getting through however, when Rolls-Royce released their SUV (sports utility vehicle), Mansory badged their take as the Rolls-Royce Cullinan Mansory Billionaire (the project a co-development with the German fashion house Billionaire).  Disappointingly perhaps, it was advertised with a list price well under US$1 million.  In the long-running cartoon show The Simpsons, nuclear power-plant co-owner C Montgomery Burns used the phrase “price taggery” in one sense but it's applied also when discussing Veblen goods produced for the "conspicuous consumption" market; there, the purpose of the product is to advertise one's disposable income and a well-publicized (high) price-tag is essential.  

The electric Rolls-Royce Spectre.  Instead of an internal combustion engine, the Spectre is powered by two electric motors producing a combined net 577 horsepower and 664 pound-feet of torque.  There was a time when Rolls-Royce would never have painted their cars purple but the catchment of those with the resources to buy or lease (rent) such things has expanded to include many whose tastes come from different traditions.  It's not the difference between good and bad taste; it's just a difference.

Rolls-Royce has announced its intention by 2030 to offer a range of vehicles powered exclusively by electric propulsion.  For Rolls-Royce, the engineering and financial challenges aside, the obstacles are few because, unlike an operation like Ferrari which for decades has based part of its mystique on the noise its engines make at full-cry, it has always put a premium of silence and smoothness.  Enzo Ferrari (1898-1988) said it was the howl of the V12 Packard engines (which he dubbed “the song of 12”) he heard on the race tracks which convinced him to make the V12 the signature configuration for the cars which would bear his name but for Charles Rolls (1877–1910), the co-founder of Rolls-Royce, the most influential sound was its absence.  In 1904, he had the opportunity to ride in Columbia Electric car and, knowing what so many of his customers craved, was most impressed, noting: “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  So, in 120-odd years not much has changed.  Ferrari are doubtlessly hoping the hydrogen re-fueling infrastructure develops at a similarly helpful rate, the exhaust note from exploding hydrogen able to be as intoxicating as that of burning hydrocarbons.