Whitewall

Whitewall (pronounced hwahyt-wawl or wahyt-wawl)

(1) A tyre (or tire), almost always pneumatic, with a sidewall with a white circular line of varying widths.

(2) Having white sidewalls (of a tyre).

(3) In US military use, a hair cut with a closely cropped back and sides and the hair on the top of the head left longer.

(4) In UK dialect (Northamptonshire), the spotted flycatcher (the bird so-called because of the white color of the under parts).

1950–1955: The construct was white + (side)wall.  White pre-dates 900 and was from the Middle English whit & hwit, from the Old English hwīt (whiteness, white food, white of an egg (and in late Old English “a highly luminous color devoid of chroma”)), from the Proto-West Germanic hwīt, from the Proto-Germanic hwītaz, from the primitive Indo-European ḱweydós, a by-form of ḱweytós (bright; shine). It was cognate with the German weiss, the Old Norse hvītr and the Gothic hweits; akin to wheat.  The idea of the “whites of the eye” was known in the late fourteenth century while the use of the term “white man” emerged in the late 1600s.  Wall pre-dates 900 and was from the Middle English wal, from the Old English weall (wall, dike, earthwork, rampart, dam, rocky shore, cliff), from the Proto-West Germanic wall (wall, rampart, entrenchment), from the Latin vallum (wall, rampart, entrenchment, palisade), from vallus (stake, post), from the primitive Indo-European welH- (to turn, wind, roll).  It was likely conflated with waw (a wall within a house or dwelling, a room partition), from the Middle English wawe, from the Old English wāg & wāh (an interior wall, divider).  It was cognate with the North Frisian wal (wall), the Saterland Frisian Waal (wall, rampart, mound), the Dutch wal (wall, rampart, embankment), the German Wall (rampart, mound, embankment) and the Swedish vall (mound, wall, bank”).  The forms white wall & white-wall are also used.  Whitewall is a noun & adjective; the noun plural is whitewalls.

Wide whitewalls on 1953 Packard Caribbean Convertible (left), narrow whitewalls on 1967 Mercedes-Benz 600 (centre) and triple whitewalls on 1966 Cadillac Coupe De Ville (right) (there were also double whitewalls).

Whitewall tyres became available in the early years of the twentieth century but it wasn’t until the 1930s they became a noted feature on luxury cars sold in the US and, in the way these things work, they were soon also an option on lower-priced models although, being relatively expensive and offering no functionality, the take-up rate was low.  The very existence of the whitewall was, stylistically, something of a throwback because the earliest pneumatic tyres were an off-white, the color of the natural rubber formula and the manufacturers soon added a zinc oxide to the mix for no reason other than producing a bright white which was more appealing in showrooms.  Given the unsealed roads of the era, the stark white didn’t long last in use and tyres quickly degenerated to a “dirty beige” and although “tyre cleaning” products were available, it was a sisyphean task and presumably few persisted.  In 1910 the BF Goodrich Company began adding carbon black to its various formulae after tests confirmed this added strength and durability to the rubber.  Rapidly the technique was adopted by the industry although because carbon black was an additional input cost, some tyres were produced with the additive used only for the portion of the rubber used for the tread surface, meaning the sidewalls remained white.  The first whitewalls were thus a product of cost-cutting and it’s an irony the look would more than a decade later be picked up as a marker of wealth and luxury although the commercial “whitewalls” would be a strip of white rubber added during the manufacturing process to an all-black carcass.  As a “discovery” the whitewall can be thought serendipitous.

Lindsay Lohan on the cover of Whitewall magazine, Fall / Autumn 2012 edition.  The photograph was Lindsay Lohan V by Richard Phillips (b 1962).  By magazine standards, the predominately black & grey cover was unusually dark but this was a deliberate editorial choice.  New York-based Whitewall magazine was founded in 2006 by Michael Klug (b 1978) who remains publisher & editor at large.  Whitewall is described as a publication for creative communities, bringing together art, design, fashion & lifestyle, with a focus on sustainability and diversity, offering a platform for the queer, trans and those identifying as BIPOC (Black, Indigenous, Persons of Color).

Raised-letter tyre on 1969 Ford Mustang Mach 1 (left) and red-line (later, there would be blue-line, yellow-line etc) tyre on 1966 Pontiac GTO (right).  The BF Goodrich Radial T/A (left) was valued by road-racers because it was discovered as the tread wore it behaved with characteristics which were similar to a racing "slick".  For a while, worn T/A Radials became a handy revenue earner for tyre shops.

The whitewall became more popular in the late 1940s until the Korean War (1950-1953) caused a squeeze on rubber supplies but once the peacetime returned, so did the whitewall and the width grew, often measuring 2½-3 inches (65-75 mm), something made possible by the physical size of tyre sidewalls increasing during the 1950s.  The perception now is the fashion was very much a US taste and while there’s some truth in that, American culture in the 1950s exerted a great influence and whitewalls were seen in Europe, Australia and Japan and for some reason the Italian fashion magazines seemed particularly taken with them for their photo-shoots.  Curiously, the US industry seemed to lose interest in whitewalls between 1961-1963, just as the wild fins of the era suddenly vanished although there was a period of transition, the “standard” whitewall shrinking to a width of 1 inch (25 mm) and sometimes less.  During the 1960s, although whitewalls remained a fixture on the more up-market mainstream vehicles the preferred look for high-performance machinery (it was the “muscle-car” era) was the “raised letter” tyre which spelled out the manufacturer’s name and often model of tyre, the free advertising greatly pleasing.  At the same time, the muscle car circle developed a taste for “red-line” tyres” which featured a thin red strip.

US actress Mamie Van Doren (b 1931) cleaning her Jaguar XK120 OTS (open two seater (ie roadster) 1948-1954), paying special attention to the whitewall tyres.  For those who need advice on such matters, Longstone Tyres has published a guide.

In the collector community there are factions for whom whitewalls are a thing (for some, verging on a fetish) and according to these experts, the most common mistake is to use a product like ArmorAll’s various tyre cleaners (ArmorAll’s stuff usually a good choice for many surfaces) which, because of the chemical composition, tend to draw the carbon from the black rubber of the tyres, permanently staining the whitewalls with a yellowish hue.  For generations the preferred cleaning product was Westley’s Bleche Wite but, after a corporate takeover, the ingredients were in some way changed and the reputation suffered, the product later replaced.  Among disgruntled ex-customers, the theories explaining all this included corporate greed and some (unspecified) intervention by the EPA (Environmental protection Authority).  Containers of Westley’s Bleche Wite (those with the original chemical composition) now trade on the internet at multiples of their original price, in the manner of bottles of “original” Absinthe dating from the days when it was in many places banned although, unlike the “green fairy”, most of the cleaning spray is probably authentic.  There seems not now a consensus about what’s the nest cleaning product and some even suggest good results can be obtained by using a mix of baking soda or plain white toothpaste with warm water.

Sir William Lyons (1901–1985) presenting the Jaguar E-Type to the press pack, Geneva, March 1961 (left) and a 1961 publicity shot for the US market release (right).  In the US market, Jaguar had long made the whitewalls optional for the XK sports cars but there, most of the E-Type's (often called XK-E or XKE in the US) publicity material featured whitewalls.  The fad soon faded although narrow whitewalls were still available until 1975 when the last E-Types were sold.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color saturation being "enhanced" in pre-production editing; Vogue's artists made models thinner and cars shinier.  Although never quite as popular in Australia, the UK & Europe as they were in the US, whitewalls until the 1980s were not a rare sight in these places and buyers were seduced also by that other American intrusion, the vinyl roof, something more of a crime against good taste than any whitewall.

1952 Ferrari 212 (which the factory supplied with an up-rated 225 engine) Barchetta by Touring Superleggera (left) and 1974 Mercedes-Benz R107 (450 SL).

The Ferrari was a gift from Enzo Ferrari (1898-1988) to Henry Ford II (1917–1987) and was the last non-racing Ferrari bodied by coachbuilder Carrozzeria Touring Superleggera.  The whitewall tyres were fitted especially for US delivery and Ford used the car during its evaluation process for the 1955 Thunderbird which picked up styling cues including the hood (bonnet) scoop and egg crate grille.  The Mercedes-Benz 450 SL illustrates just how jarring whitewalls can be if used on vehicles not suited to their presence.  On the early R107s (1971-1989) and C107s (the SLC, 1971 1981), thin whitewalls were sometime fitted to US market cars and even then there was comment about they really didn’t suit.  On the 450 SL pictured, the error is compounded by the fitting of the “chrome” wheel arch trims.  This was an unfortunate trend (which spread also to Jaguar, BMW and beyond) which began with their appearance in 1963 on the Mercedes-Benz 600 (W100, 1963-1981) but on the original they were of metal whereas the aftermarket ones were almost always anodized plastic. 

Mainline

Mainline (pronounced meyn-lahyn)

(1) A slang term for the intravenous (injected directly into a vein as opposed to subcutaneous (skin popping)) use of injectable drugs (historically associated most with opium and its derivatives, especially heroin);  a principal or prominent vein into which a drug can be injected.

(2) To use, enjoy or imbibe something without restriction.

(3) The normal, established, or widely accepted position; major (a synonym of mainstream although without any of the the negative connotations mainstream has in recent years acquired.

(4) In rail transport (1) of or pertaining to the principal route or line of a railway or (2) of or pertaining to a surface railway as distinct from an underground, elevated or light rail one (originally as main line or main-line).

(5) In computing, to integrate (code etc) into the main repository for a software project, rather than separate forks.

(6) In civil aviation, an airline's main operating unit, as opposed to codeshares or regional subsidiaries (by extension from the railroad use).

(7) As Mainlinie (line of the Maine), a (historical and political) boundary between northern and southern Germany, roughly following the River Main.

(8) In chess, of a sequence of opening moves, the principal, most important, or most often played variation of such (ie the "main line", the orthodox sequence of opening moves considered to be "best play").

(9) In foodie slang, voraciously to consume.

(10) In longline fishing, the central line to which the branch lines with baits are attached.

(11) In plumbing, the pipeline carrying wastewater to the public drains or a septic tank.

(12) In the US and Australia, related but different models of Ford cars sold during the 1950s.

1841 (1933-1934 as applied to injectable drugs): All senses of mainline (sometimes variously as main-line or with initial capital) are Americanisms and a compound of main + line.  Main is from the Middle English mayn, main, maine, mæin & meyn, from main (noun) and related to the Old English mægen (strong, main, principal) and the Old Norse megn & megenn (strong, main).  It was cognate with Old High German megīn (strong, mighty) from which Modern German gained Möge & Vermögen (power, wealth) and akin to the Old English magan (to be able to).  Line is from the Middle English line & lyne, from Old English līne (line, cable, rope, hawser, series, row, rule, direction) from the Proto-Germanic līnǭ (line, rope, flaxen cord, thread) from the Proto-Germanic līną (flax, linen), from the primitive Indo-European līno (flax).  Influenced in Middle English by the Middle French ligne (line), from Latin linea, it was cognate with the Scots line (line), the North Frisian liin (line), the West Frisian line (line), the Dutch lijn (rope, cord), the German Leine (line, rope), the Danish line (rope, cord), the Swedish lina (line, rope, wire) and the Icelandic lína (line). It was related also to Dutch lijn (flax), the German Lein (flax, linen), the Gothic lein (linen, cloth), the Latin linea (linen, thread, string, line) & linum (flax, thread, linen, cable), the Ancient Greek λίνον (línon) (flax, linen, thread, garment), the Old Church Slavonic линъ (linŭ) (flax), the Russian лён (ljon) (flax), the Lithuanian linai (flax) and the Irish līn (lion) (flax).  The oldest sense of the word is "rope, cord, thread"; from this the senses "path" & "continuous mark" were derived.  Mainline is a noun in the sense of railways and a verb (used without object) if injecting drugs; those doing the latter known, inter alia, as "mainers" or "mainliners", the mainlined not infrequently ending up on a pathologist's autopsy table.  Mainline is a noun, verb & adjective, mainliner is a noun and mainlinging & mainlined are verbs; the noun plural is mainlines.

Basic motoring: 1952 Ford Mainline Business Coupe (with after-market whitewall tyres & sun visor, neither of which were standard equipment).

Ford in the US produced the Mainline between 1952-1956.  It was the base-model of its three tier offering (Ford at that time in the US producing a single range of passenger cars), the more highly specified models being the Customline and premium-level Crestline.  The name was dropped for 1957 when the layers in the range was expanded to four (Custom, Custom 300, Fairlane & Fairlane 500) although this had nothing to do with the association of “mainline” with injecting drug users; while that connection had existed since 1933, not until the 1960s did it in that sense come into general use.  In the US, the Mainline was offered as a sedan with two (informally dubbed "Tudor") or four doors (Fordor), a business coupe (the two-door sedan with no rear seat, a configuration aimed at the “business traveller” who travelled alone and valued additional storage space) and (between 1952-1954) a two-door a station wagon (called Ranch Wagon); convertibles were restricted to the more expensive lines.  A classic “stripper” (ie “stripped” of much trim and non-essential accessories so able to be sold at a lower price), as a consumer level product the Mainline was rather obscure, often mentioned only in the small print in catalogues and brochures and rarely afforded the honor of a photograph.  That was because, in an era of rising prosperity, it really wasn’t photogenic, the exterior lacking much of the chrome adorning the Customline & Crestline (although Studebaker would would later go further down the austerity path with its “Scotsman” models) while the interiors drably were utilitarian, rubber matting on the floor rather than carpet.  One quirk of production-line meant the Mainline did retain the extravagance of a chrome hood emblem, the cost of a separate run of hoods without the screw-holes higher than that of the emblem and the minute or so of labor required for the fitment.  Mercedes-Benz later (and belatedly) discovered similar math when some chrome trim was omitted from the tail-fins on the lower cost versions of its Heckflosse range (1959-1968), the labor required to hand-finish the metal a more expensive process than fitting the part and its fitting.  The Mainline's equipment levels were similarly spartan, only the driver's side fitted with a sun visor while passengers were denied armrests and unless paying extra to the dealer, no cigarette lighter was included, a painted metal plug (ancestor of the later “switch blanks) covering the hole in the dashboard.  An ashtray was however included and, in a sign of the times, the cigarette lighter was a popular option.

1956 Ford Mainline "Coupé Utility" (Australia).

Australia was a smaller market and neither the three trim options nor all the body styles were offered, sales between 1952-1959 restricted to the four-door Customline (some station wagons were imported in fully-built form) and a locally developed “coupé utility”, created by adding a rear section in the style of a light pickup truck.  A feature of the Australian market since the 1930s, in the Australian way, the six syllable “coupé utility” quickly was shortened to “ute”, remaining a profitable market sector until motor vehicle production in the country ceased in 2017.  The coupé utility used the Mainline name and was built on the station wagon chassis with the addition of the convertible’s X-member to permit a higher load carrying capacity, a further quirk being the Australian Fords continued until 1954 to use the old flathead V8 (introduced in 1932 not in the US used in passenger cars after 1953), the new overhead valve (OHV) Y-Block V8 not introduced until 1955.  The Mainline remained in the Australian line-up until 1959 when the Fairlane replaced the Customline but Ford didn’t develop a coupé utility version of the new car, the body style instead offered on the compact platform (standard-size in Australian terms) when the Falcon (1960-2016) entered local production.  The Australian ute proved influential across the Pacific, Ford in the US offering several generations of Ranchero (1957-1979), the success of which encouraged Chevrolet to adopt the same concept, an El Camino model sold between 1959-1960 and 1964-1987.

Basic military motoring: 1952 Ford Mainline, the teddy bear in sailor suit an alusion to this car once being USN (US Navy) staff car 07-141953.

GM (General Motors) and Chrysler of course also had “stripper” models in their ranges the cheapest and most basic being those offered respectively by Chevrolet and Plymouth but the concept was in every case became corporation-wide although to speak of the cheapest Cadillacs as “strippers” was misleading and it’s better to refer to them as “selectively de-frilled” (something distinct from the more general “de-contenting ” strategy GM would begin in the late 1960s).  For sociological reasons, the “cheapest Cadillac” once had real appeal because in the US it was for decades the ultimate “aspirational brand” appealing very much to those who really couldn’t afford one; the extent of Cadillac purchasing by the “lower middle class” was once of the markers of the “American dream” although caution did need to be exercised: tick to many of the option boxes for a “stripper” Cadillac Calais and the invoice price began to overlap with that of the even more aspirational DeVille.  While the Mainline may not much have been seen in the brochures, in local newspaper advertising, frequently one would appear, usually with its temptingly low price in large bold type (often with an exclamation mark).  That price typically was between 15-20% less than what buyers typically paid for a Customline or Crestline (a “new Ford” in the public imagination) but the advertising copy in the newspaper tended not to dwell on details and in the pre-internet age, the sight of $1,389! was enough to entice buyers to visit the showroom.  Of course, once there they would discover a Mainline business coupe wasn’t all that appealing and the salesman would agree, showing them the better value offered by a two-door Customline sedan at $1,570.  Dealerships really didn’t want to see too many Mainlines because the profit margins were slim compared to the more expensive Fords although the most skilled salesmen (they were then all men) could “add a little fat” by “up-selling” the odd accessory (mudflaps, whitewall tyres, the cigarette lighter etc).

Stripper at speed: 1956 NASCAR (National Association for Stock Car Auto Racing) Ford Mainline, Southern 500, Darlington Raceway, South Carolina, USA.

Darlington was known for the infamous “Darlington stripe”, left on the right side of the cars because the angle of the track made it challenging for drivers to maintain a competitive speed without sometimes “kissing the wall” at turns three & four.  The drivers called the concept “fender prints” (an allusion to the various shades of paint the circulating cars left on an oval’s wall) but Darlington was especially honoured with the notorious “Darlington stripe” because, over the course of a race, multiple “scrapes” were inevitable.  The start-finish line on the unusual egg-shaped track was in 1997 moved so the critical section now starts at turn one and although the guard rails are now less hazardous, the Darlington stripe remains something of a NASCAR rite of passage. 

The sales tactic must have worked because relatively few private buyers chose Mainlines, despite a saving of $180-odd being in 1952 a compelling argument (the method of calculation vary but US$180 expressed in 2026 purchasing power would be over US$2,000).  That was however just side-business for the Mainline.  The real reason the industry built strippers was for fleet sales to corporations and government instrumentalities such as the military, police forces, fire departments and such.  While a saving of $180 might be enough to persuade a few frugal customers to forgo carpets and armrests, for purchasing managers buying by the dozen (or even the thousand), the lower unit-cost multiplied into a lot of money and of course, at those volumes, further discounts were applied.  The other minor career of the stripper came on race tracks or drag strips, buyers for that purpose wanting the cheapest, lightest platform; for them armrests and cigarette lighters were just pointless excess weight and, wherever possible, they undertook further “striping”, discarding anything not absolutely essential.  For them, the Mainline was a good starting-point.

Map of southern England's Great Western Main Line. 

Main Line had since 1841 been used generally to mean "principal line of a railway" and the Main Line was once Philadelphia's most desired suburban district.  Once just another rural hamlet, in the 1870s & 1880s it was transformed by the Pennsylvania Railroad Company that built expensive housing developments and hotels, hence the association of "Main Line" with the meaning "affluent area of residence", noted by 1917 and eventually used in that sense without capital letters and as the unhyphenated "mainline".  Essentially creating a fashionable suburb, the Railroad's urban development project linked Philadelphia to Paoli along the Paoli Local train-line via the station stops Overbrook, Merion, Narberth, Wynnewood, Ardmore, Haverford & Bryn Mawr.  Eventually, the Main Line connected Philadelphia with Pittsburgh via Harrisburg but was later split into two lines, Amtrak's Philadelphia to Harrisburg Main Line and the Norfolk Southern Railway's Pittsburgh Line.

A depiction of Lindsay Lohan's "mainlines" (digitally altered image, left), an illustrative diagram of an urban light-rail system showing the mainlines (thick lines) and branch lines (thin lines) (centre) and a human's entire blood circulatory system, created from a corpse donated (by the subject) for the purpose (right).  The technique used (right) is called “vascular corrosion casting”, achieved by replacing the blood in arteries, veins & capillaries with a specially mixed resin; after the resin has set and cured, all other tissue is dissolved in a highly alkaline chemical (typically sodium hydroxide).  To ensure the resin remains, it needs to be of a specific viscosity, with a chemical composition a-reactive to both natural tissue and the chemical used in the dissolution process.

The original slang among drug users, dating from 1933, was "mainline" the noun, referring the principal or prominent vein into which a drug was most effective if injected.  The verb in the sense of "inject (drugs) intravenously" was noted the following year although the associated verb "mainlining" didn't enter regular use until the mid-1960s and the unfortunate companion verb "mainlined" (dead from a drug overdose) soon followed, referred to in that sense by Mimi Fariña (1945–2001) in the song In the Quiet Morning (1970), recorded by Joan Baez (b 1941) after the messy, drug-related death of singer Janis Joplin (1943–1970).  Joplin's death, although technically caused by an impact injury, happened under the influence of heroin.  Counterintuitively, despite injecting drug-use being so obviously associated with veins and arteries, it seems it was the imagery of main and secondary railway lines rather than the human vascular system (also called the circulatory system) that prompted the simile of mainline in drug-related slang.  It was probably because of the general familiarity with the word being used to describe train tracks and the often-seen graphical representation of them at stations and in carriages.  Even in medicine, mainline appears hardly used by physicians when speaking of arteries, veins or capillaries, specific anatomical names (femoral artery, jugular vein etc preferred), the term apparently not useful within the profession because of the need for precision when discussing such things although it may be handy for pathologists who work mostly "in retrospect".  However, there are citations where physicians and neurologists have adopted a similar metaphor (based perhaps on the "rabbit warrens" that are hospitals) to  explain the process of the brain using the “back passages” to restore blood-flow to areas affected by a stroke which has blocked the “main passage”, again drawing on the idea of primary and secondary lines.

In the Quiet Morning (1970) by Mimi Farina © Universal Music Publishing Group, recorded by Joan Baez.  

In the quiet morning, there was much despair

And in the hours that followed, no one could repair

That poor girl, tossed by the tides of misfortune

Barely here to tell her tale, rolled in on a sea of disaster

Rolled out on a mainline rail

 

She once walked tight at my side, I'm sure she walked by you

Her striding steps could not deny, torment from a child who knew

 

That in the quiet morning, there would be despair

And in the hours that followed, no one could repair

That poor girl, she cried out her song so loud

It was heard the whole world round, a symphony of violence

The great southwest unbound

 

La la la la la la la

La la la la la la la

La la la la la la la la la

La la la la, la la la

 

In the quiet morning, there was much despair

And in the hours that followed, no one could repair

That poor girl, tossed by the tides of misfortune

Barely here to tell her tale, rolled in on a sea of disaster

Rolled out on a mainline rail

 

La la la la la la la

La la la la la la la

La la la la la la la la la

La la la la, la la la

Coriaceous

Coriaceous (pronounced kawr-ee-ey-shuhs, kohr-ee-ey-shuhs or kor-ee-ey-shuhs)

(1) Of or resembling leather.

(2) In botany, a surface (usually a leaf) distinguished having the visual characteristics of leather.

1665-1675: From the Late Latin coriāceus (resembling leather in texture, toughness etc), the construct being cor(ium) (skin, hide, leather (and also used casually to refer to belts, whips and other leather items, and upper layers (ie analogous with a skin or hide) in general such as crusts, coatings, peels or shells)), from the Proto-Italic korjom, from the primitive Indo-European sker & ker- + -aceous.  The suffix –aceous was from the New Latin, from the Classical Latin -aceus (of a certain kind) and related to the Latin adjectival suffixes –ac & -ax.  It was used (1) to create words meaning “of, relating to, resembling or containing the thing suffixed” and (2) in scientific classification, to indicate membership of a taxonomic family or other group.  The comparative is more coriaceous and the superlative most coriaceous while subcoriaceous means "somewhat or slightly leathery".  Coriaceous & subcoriaceous are adjectives and coriaceousness is a noun.

Botanists classify coriaceous leaves by degree.  The common greenbrier (Smilax rotundifolia) (left) is listed as subcoriaceous (ie somewhat or almost coriaceous) while the Shining Fetterbush (Lyonia lucida) is distinguished by glossy coriaceous leaves with a prominent vein along margins (right).

Coriaceousness by degree: Jaguar, leather and Ambla

In late 1967, as a prelude to the next year’s introduction of the XJ6, Jaguar rationalized its saloon car line-up, pruning the long-running Mark II (1959-1967) range from three to two, dropping the 3.8 litre model and re-designating the smaller-engined pair (the 2.4 becoming the 240, the 3.4 the 340), thus bringing the nomenclature into line with the recently released (4.2 litre) 420 (1966-1968).  The standardization exercise extended to the big Mark X (1961-1966) which became the 420G but curiously, the S-Type’s (1963-1968) name wasn’t changed and it became the only Jaguar in which the 3.8 litre engine remained available as a regular production option, the E-Type (XKE, 1961-1974) having in 1964 adopted the 4.2.  So the 240, 340, S-Type (3.4 & 3.8) and 420 (all based on the 1959 Mark 2 (an update of the 2.4 (1955-1959 & 3.4 1957-1959, the range retrospectively informally dubbed Mark 1 after the debut of the Mark 2)) remained in production, along with the Daimler 250 (the re-named 2.5 (1962-1967). fitted with Daimler’s superb 2.5 litre V8) and to add a further quirk, a dozen 340s were built to special order with the 3.8 litre engine.  Production of most of the "legacy Jaguars" ceased in 1968 with the coming of the XJ6 except the big 420G (which lasted until 1970 although sales had for some time slowed to a trickle) and the 240 (available until 1969 because Jaguar wasn’t until then able to offer the short-lived and never quite satisfactory 2.8 litre option in the XJ6).  The Daimler 250 & Sovereign (a version of the 420 with most of the optional equipment fitted and slightly finer trim appointments) remained available until 1969, production of both ending when a new Sovereign (a "badge-engineered" XJ6 in 2.8 & 4.2 litre forms) entered the showrooms).  

1967 Jaguar Mark 2 3.8 with leather trim (left) and a "de-contented" 1968 Jaguar 240 with the "slimline" bumpers, Ambla trim and optional  rimbellishers (right).

Given the revised naming convention wasn’t carried over to the XJ6 (rendering the 420G an alpha-numeric orphan for its last days), there’s since been speculation about whether Jaguar's management had a change of mind about how the XJ6 was to be labeled or the changes were just an attempt to stimulate interest in the rather dated Mark 2 and its derivatives.  If so, that certainly worked though perhaps not quite as Jaguar intended because in 1968 the most ancient models (240 & 340), handsomely outsold both the newer 420 and the by then moribund S-Type.  Probably the change in name had little to do with this and more significant was the price cutting which made the 240 & 340 suddenly seem like bargains, the 240 especially.  Dated they might have looked in the year the NSU Ro80 debuted, but there was still had a certain charm and the lower prices attracted buyers whereas the 420 suffered because it was known the XJ6 would soon be available and expectations were high.

1959 US market Jaguar Mark 2 3.8 with leather and burl walnut (left) and 1967 US market Jaguar 340 with Ambla and straight grain walnut (right).  Other than the aroma, the Ambla was sufficiently coriaceous to do an admirable job of replicating the appearance of leather and didn't demand the same degree of care and attention.  No other wood can quite match burl walnut although many over the years have been fooled by the painted metal facias in Facel Vegas, the look expertly emulated by French artisans.

The renewed interest in the 240 was at least partly because Jaguar had finally devoted some attention to the breathing of its smallest engine, straight-port heads and revised SU carburetors increasing the power to the point where a genuine 100 mph (160 km/h) could be attained, something not possible since the lighter 2.4 ended production in 1959.  The 100 mph thing was something the factory was quite sensitive about because in the 1950s (when it was still a rare capability) it had been a selling point and for most of the Mark 2’s life, Jaguar was reluctant to make 2.4s available for testing, 96 mph (155 km/h) all that was possible.  The 240’s new performance solved that problem and it was the biggest seller of the revised range (4,446 240s vs 2,800 340s (the latter including the 12 "special orders" with the 3.8 litre engine)) although those who read the small print might have been disappointed to note the fuel consumption; both models weighed about the same but the small engine had to work much harder, the 340 barely more thirsty.

Advertisment for US-exclusive version of the Jaguar 340.

A curious footnote in the tale of the short-lived “transitional” 240 & 340 was the unique 340 sold in the US market in 1967.  Although it probably shouldn’t be thought of as a “trial run”, the 240s & 340s built for the UK and export to other places didn’t enter production until the last of the US-exclusive 340s had been shipped.  Visually, the US 340s are most easily identified by being fitted with the deeper bumpers although the detail differences were many.  While the basic mechanical configuration was the same as the 3.4 litre Mark 2, PAS (power-assisted steering) was fitted as standard but the overdrive remained an option (like all the post-1966 cars, the four-speed manual transmission featured synchromesh on all ratios).  Like the 340s later built for the RoW (rest of the World), synthetic (nylon) carpet replaced the cut-pile Wilton and the seats were covered with Ambla rather than leather; unlike in the UK, there can’t have been much sensitivity to the “downgrading” because advertising explicitly described the upholstery as “vinyl”, a word Rolls-Royce would in the next decade deliberately avoid, preferring “Everflex” (an expensive, heavy-duty vinyl).  Although there were now fewer individual pieces (the picnic tables in the back of the seats not included), the extensive timber veneers remained although most of the US 340s which remain extant appear originally to have been equipped with straight-grain rather than burl walnut.  However, such is the appeal of the burl veneer, a number of 340s are known to have been retro-fitted (and some have also been re-trimmed in leather).  So, the US-bound 340s can be understood as a “de-contented 3.4 Mark 2” and a lower-cost sedan for Jaguar dealers to have in the showroom alongside the 420,  Prior to 1967, for some years, only the 3.8 litre version of the Mark 2 had been exported to the US and the factory never contemplated offering the 240 there.  A total of 535 LHD (left hand drive) 340s were built.   

The real thing: Lindsay Lohan in leather (albeit with faux fur sleeves).

Still, with the 240 in 1968 selling for only £20 more than the 2.4 had cost in 1955, it was soon tagged “the best Jaguar bargain of all time”, a claim with some impact for a marque which had always offered outstanding value for money.  The "bargain price" had been attained by cost-cutting, some of the trademark interior wood trim deleted, the fog and spot lamps replaced by a pair of chromed grilles, the hubcap design simplified and “slimline” bumpers fitted in place of the substantial units in place since 1959, this not only saving weight but a remarkable amount of the cost of production.  The revised cars were not as generously equipped as before (although some of the “de-contenting” had been introduced late in Mark 2 production) but a long option list remained and on it were some items once fitted as standard, the list including: a choice of five radio installations with or without rear parcel shelf-mounted speaker, a laminated windscreen, chromium-plated Ace Turbo rimbellishers for steel wheels, a tow bar, a locking petrol filler cap, front seat belts, the choice of radial, town and country, or whitewall tyres, automatic transmission, overdrive (for the manual transmission), wire wheels, fast ratio steering box, a fire extinguisher, Powr-Lok differential, rear window demister, heavy-duty anti-roll bar, close-ratio gearbox, tinted glass, a driver’s wing mirror, childproof rear door locks, an integrated ignition & starter switch (steering column), reclining front seats, power-assisted steering & leather upholstery.  De-contented the revised range may have been but normal product development meant some genuinely worthwhile improvements were included, the RoW 340s produced after September 1967 featuring the updated (Marles Varomatic) steering box, a straight-port cylinder head that delivered a useful increase in power and Borg-Warner’s antiquated DG 250 automatic transmission was replaced by their BW 35.

1962 Jaguar Mark 2 3.8 with leather trim (left) and 1968 Jaguar 240 with Ambla trim.  It was only when the optional leather trim was specified that the fold-down "picnic tables" were fitted in the front seat-backs.

It was the moving of the leather trim to the option list which is said to have made the greatest contribution to the price cuts.  The replacement fabric was Ambla, one of a class of coriaceous materials which have come variously to be referred to as fake or faux leather, pleather, vegan leather, Naugahyde, synthetic leather, artificial leather, & ersatz leather.  First manufactured in the US, most production now is done in China as well as upholstery, the fabric is use for just about anything which has ever been made in leather including clothing, footwear, gloves, hats, belts, watch bands, cases, handbags, sports items, firearm holsters, luggage and a myriad besides.  It does appear that as early as the fifteenth century, the Chinese were experimenting with ways synthetic leather could be manufactured but it doesn’t appear anything was ever produced at scale and it was only when petroleum-based plastics became available in the US in the late nineteenth century that it became viable to mass produce a viable alternative to natural hide.  Historically, most of the products were petroleum-based but vegetable-based alternatives are now attracting much interest as attention has focused on the environmental impact of the traditional petrochemical based approach.

Two 1970 Mercedes-Benz 280 SLs: In Light Ivory over Bamboo MB-Tex (left) and Tobacco Brown over Cognac leather (right).  MB-Tex wasn't exactly indestructible but it was durable and there are 60 year old convertibles trimmed in MB-Tex in which the upholstery looks literally new, despite having received little care and no maintenance.  Leather, especially in a convertible will noticeably age with exposure to the weather (especially sun) and while the quality of patina is valued in "original" vehicles, most restored W113s will leather will require a re-trim.   

One of the best known coriaceous materials in the 1960s and 1970s was MB-Tex, a vinyl used by Mercedes-Benz which by far was the synthetic which most closely resembled genuine leather.  That was something made easier by the Germans using a process which resulted in slightly thicker tanned hide than those from Italy, Spain or England and this meant that replicating the appearance was more easily attained.  What most distinguished MB-Tex however was the durability and longevity.  Unlike leather which demanded some care and attention to avoid wear and cracking, it wasn’t uncommon for 20 or 30 year old MB-Tex to look essentially as it did when new and many who sat in them for years may have assumed it really was leather.  It certainly took an expert eye to tell the difference although in a showroom, moving from one to another, although the visual perception might be much the same, the olfactory senses would quickly know which was which because nothing compares with the fragrance of a leather-trimmed interior.  For some, that seduction was enough to persuade although those who understood the attraction of the close to indestructible MB-Tex, there were aerosol cans of “leather smell”, each application said to last several weeks.

For the incomparable aroma of leather.

The factory continued to develop MB-Tex, another of its attractions being that unlike leather, it could be produced in just about any color although, now colors (except black, white and shades of grey) have more or less disappeared from interior schemes, that functionality is not the advantage it once was.  As a fabric though, it reached the point where Mercedes-Benz dropped the other choices and eventually offered only leather or a variety of flavors of MB-Tex.  That disappointed some who remembered the velour and corduroy fittings especially popular in the colder parts of Europe but the factory insisted MB-Tex was superior in every way.  Also lamented were the exquisite (though rarely ordered) mohair interiors available for the 600 Grosser (W100, 1963-1981).  Apparently, the factory would trim a 600 in MB-Tex upon request but nobody ever was that post modern and most buyers preferred the leather, however coriaceous might have been the alternative.