Beret

Beret (pronounced buh-rey)

A soft, visor-less cap, made usually of a soft wool material or felt, styled with a close-fitting headband and a wide, round top, often with a tab at the center.

1827: From the French béret (round, flat, woolen cap), from the dialectal form béarn, from the Occitan (Gascon) & Old Provençal berret (cap), from the Medieval Latin birrettum (a flat woollen cap that was worn by peasants), a diminutive of the Late Latin birrus (a large hooded cloak), a word perhaps of Gaulish origin but the ultimate root probably was the Proto-Celtic birros (short) and related to the Welsh byr and the Middle Irish berr.  The similar clerical variation is called a biretta and in Spanish, the spelling is boina.  Some military units are associated with the color of their berets (green berets; blue berets et al).  Beret is a noun; the noun plural is berets,

A rendering of the famous photograph of Che Guevara (1928–1967) at the La Coubre memorial service by Alberto Korda (1928-2001), 5 March 1960.

Long culturally associated with France, it may vary in popularity as a fashion piece but it’s never gone away, examples found by archaeologists in bronze age tombs and berets are common in art since Antiquity, notably especially in European sculpture from the twelfth century.  The floppiness certainly varied, apparently in something close to a direct relationship with size, suggesting all were made, as they appeared, from felt or some similar material with the same properties.  Felt was actually one of the oldest forms of processed cloth, a serendipitous creation by the shepherds who, for warmth and comfort, filled their shoes with tufts of wool; as they walked and worked, they sweated and felt was made.  Berets were adopted first by Basque peasants, then royalty, then the military and then artists but in the twentieth century, picked up an anti-establishment association, influenced by French existentialists and the famous photograph of Che Guevara.

Lindsay Lohan in beret, promotional image for Saturday Night Live, episode 37-16, March 2012.

The military, the counterculture and the fashionistas have shared the once humble cap since.  One aspect of it however proved as vulnerable as any object of mass-manufacture to the arithmetic of unit-labour costs and world trade.  In France, early in the post-war years, there had been fifteen beret factories in the district of Oloron-Sainte-Marie in the Pyrénées where most French berets were made yet by the turn of the century there was but one and it catered for only for the upper reaches of the market, catering for those few who simply didn’t wear clothes made east of Suez and Laulhère is the last remaining historic beret-maker still operating in France.  Dating from 1840 when the Laulhère family opened its first factory, such was the struggle to survive the national textile industry crisis as well as the erosion of its market by low-priced products of dubious quality that in 2013 the decision was taken by Laulhère finally to end production.  However, just as Charles de Gaulle (1890-1970; President of France 1959-1969) had une certain idée de la France, upon hearing the news of the closure, the industry decided there was une certaine idée de la mode française and a rescue package was organized by the Gascon based Cargo Group and its sister company, Blancq-Olibet.  In a press release issued almost immediately after the new broke, Cargo Group confirmed they had acted because the beret was “…such an important part of our history and patrimoine (cultural heritage).  Clearly, the beret is as important to the French as the baguette.  Cargo’s business model was simultaneously to use Laulhère’s expertise and skilled workforce to introduce new, more modern lines but maintain the availability of the traditional styles and it appears to have been successful, the classic berets still on sale.  It’s one of those dependable industry staples which can every year be promoted by a label, a magazine or a stylist as one of the trends to watch in the next season.  Unlike something like the polka-dot which tends to be cyclical with sometimes a decade between spikes, the classic, timeless beret is always there, running the gamut from revolutionary chic to French-girl accessory, something able to be worn in all four seasons and the ultimate mix & match fall-back; stripes, spots and vivid or dark solids all available.

Bridget Bardot (b 1934) in beret.

The beret certainly has a long history, floppy head coverings appearing in archaeological record of the Early Bronze Age (circa 3300-2000 BC) and they have remained a feature in European clothing ever since.  At least partially, this was technological determinism in action: felt was the material constantly used and, being non-woven, it is one of the easiest materials to produce without complex machinery or skills.  Felt is made by matting and pressing wet natural fibres (classically wool) and its is famously versatile and durable, peasants favouring it for the linings of jackets, footwear and of course hats, as valued for its warmth as its capacity to resist moisture.  By the seventeenth century, black felt hats (less a fashion choice than it simply being the most simple colour to produce) were virtually an item or uniform among the working class, farmers and artisans although it wasn’t until 1827 the French coined béret, from the Medieval Latin birretum (a flat woollen cap that was worn by peasants).

Bridget Bardot and Andre Bourvil (1917-1970) in Le Trou Normand (Crazy for Love, 1952); it was her first feature film.

This being pre-EEC (European Economic Community (1957), the predecessor of the European Union (1993)) Europe, the beret of course became a political statement and as tensions grew in the mid-nineteenth century between France & Spain, the fashion lines were drawn: French berets were blue and Spanish red although in a gesture which might have pleased the Marxists, the working class everywhere continue to wear black although they were drawn by the price rather than international solidarity (and that too vindicates Marxist theory).  However, it’s from the early twentieth century that historians of fashion trace the ascent of the black beret as an essentially classless chic accessory which could be worn by men & women alike although such are the memories of Bridget Bardot (b 1934) and Catherine Deneuve (b 1943) that about the only men remembered for their berets are the revolutionaries, Che Guevara, the Black Panthers and such.  One political aspect of the beret definitely is a myth: it’s not true the Nazis banned the hat during the occupation of France (1940-1944).  The origin of that tale seems to lie in the publication in the 1970s of a number of propaganda suggestions by the SOE (Special Operations Executive, the UK government's department of “dirty tricks” with a mandate to “set Europe ablaze”), one of which was to spread in France the story the Germans were going to “ban the beret”, something with some basis in fact because there was, briefly, an "official" local campaign to deprive Alsatians of the hat, on the basis it stereotypically was a (Basque) manifestation of Frenchness.  Quickly, Berlin put a stop to the wacky scheme and there's no evidence the SOE's plan was ever used although the organization remained active in the disinformation business.

Flute

Flute (pronounced floot)

(1) A woodwind instrument consisting of a tube with a row of finger-holes (or keys) which produce sound through vibrations caused by air blown across the edge of the holes, often tuned by plugging one or more holes with a finger; the Western concert flute, a transverse side-blown flute of European origin (in colloquial use, a recorder, also a woodwind instrument).

(2) An organ stop with wide flue pipes, having a flutelike tone.

(3) In architecture or engineering (particularly the manufacture of firearms), a semi-cylindrical vertical channel, groove or furrow, as on the shaft of a column, in a pillar, in plaited cloth, or in a rifle barrel to cut down the weight.

(4) Any groove or furrow, as in a ruffle of cloth or on a piecrust.

(5) One of the helical grooves of a twist drill.

(6) A slender, footed wineglass with a tall, conical bowl.

(7) A similar stemmed glass, used especially for champagne and often styled as "champagne flute".

(8) In steel fabrication, to kink or break in bending.

(9) In various fields of design, to form longitudinal flutes or furrows.

(10) A long bread roll of French origin; a baguette.

(11) A shuttle in weaving, tapestry etc.

(12) To play on a flute; to make or utter a flutelike sound. 

(13) To form flutes or channels in (as in a column, a ruffle etc); to cut a semi-cylindrical vertical groove in (as in a pillar etc).

1350-1400; From the Middle English floute, floute & flote, from the Middle French flaüte, flahute & fleüte, from the twelfth century Old French flaute (musical), from the Old Provençal flaüt (thought an alteration of flaujol or flauja) of uncertain origin but may be either (1) a blend of the Provencal flaut or  flaujol (flageolet) + laut (lute) or (2) from the Classical Latin flātus (blowing), from flāre (to blow) although there is support among etymologists for the notion of it being a doublet of flauta & fluyt.  In other languages, the variations include the Irish fliúit and the Welsh ffliwt.  The form in Vulgar Latin has been cited as flabeolum but evidence is scant and all forms are thought imitative of the Classical Latin flāre and other Germanic words (eg flöte) are borrowings from French.

Portrait of Archduchess Maria Antonia of Austria (later Queen Marie Antoinette of France (1774-1792)), circa 1768, oil on canvas by Martin van Meytens  (1695–1770).

Fluted & fluting both date from the 1610 while the verb (in the sense of "to play upon a flute" emerged in the late fourteenth century and the use to describe grooves in engineering dates from 1570s and the tall, slender wine glass, almost a century later although the term "champagne flute" didn't enter popular use until the 1950s.  The champagne flute is preferred by many to the coupé (or saucer) even though it lacks the (since unfortunately debunked) legend that the shape of the latter was modelled on Marie Antoinette’s (1754-1793) left breast.  Elegant though it is, the advantages of the flute are entirely functional, the design providing for less spillage than a coupé, something which comes to be more valued as lunch progresses and the slender, tapered shape is claimed better to preserved the integrity of the bubbles, the smaller surface area and thus reduced oxygen-to-wine ratio maintaining the aroma and taste.

Grand Cru's guide to the shape of champagne glasses.

Among musical instruments, there are a dozen or more distinct types of flute.  Early French flutes differed greatly from modern instruments in having a separate mouthpiece and were called flûte-a-bec (literally "flute with a beak").  The ancient devices were played directly, blown straight through a mouthpiece but held away from the player's mouth, the modern transverse (or "German") flute not appearing until the eighteenth century and the familiar modern design and key system of the concert flute were perfected 1834 by Bavarian court musician & virtuoso flautist Theobald Boehm (1794–1881), the fingering system known to this day as "Boehm system").  The architectural sense of "furrow in a pillar" dates from the mid-seventeenth century and was derived from the vague resemblance to the inside of a flute split down the middle.  One imaginative linguistic adoption was the use in the 1940s (apparently first in the US) of “playing the skin flute” to mean “to perform fellatio” and while it’s used still in that sense in certain LGBTQQIAAOP circles, in general use it has spread, describing “a male in the act of masturbation”.  Use shifted to fruit, either by virtue of use at the time being almost exclusively oral rather than written (linguistically, that’s classified as an example of an imperfect echoic) or because "fruit" was then in use as a gay slur.  Flute is a noun, fluting is a noun, verb & adjective and fluted is a verb & adjective; the noun plural is flutes.

Fluted grill on 1972 Series 1, 4.2 Litre Daimler Sovereign.

In British use, one who plays the flute is a flautist (pronounced flaw-tist (U) or flou-tist (non-U)), from the Italian flautista, the construct being flauto (flute) +‎ -ista.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).  The alternative forms are the unimaginative (though descriptive) flute-player and the clumsy pair fluter although the odd historian or music critic will use aulete, from the Ancient Greek αὐλητής (aulētḗs), from αὐλέω (auléō) (I play the flute), from αὐλός (aulós) (flute).  The spelling flutist is preferred in the US and it's actually an old form, dating from circa 1600 and probably from the French flûtiste and it replaced the early thirteenth century Middle English flouter (from the Old French flauteor).

Daimler, the fluted grill and US trademark law

1972 Daimler Double-Six Vanden Plas.

Vanden Plas completed only 342 of the Series 1 (1972-1973) Daimler Double Sixes, the later Series 2 (1973-1979) & 3 (1979-1992) being more numerous.  The flutes atop the grill date from the early twentieth-century and were originally a functional addition to the radiator to assist heat-dissipation but later became a mere styling embellishment.  Although some sources claim there were 351 of the Series 1 Double-Six Vanden Plas, the factory insists the total was 342.  British Leyland and its successor companies would continue to use the Vanden Plas name for some of the more highly-specified Daimlers but applied it also to Jaguars because in some markets the trademark to the Daimler name came to be held by Daimler-Benz AG (since 2022 Mercedes-Benz Group AG), a legacy from the earliest days of motor-car manufacturing and despite the English middle class always pronouncing the name van-dem-plarr, it's correctly pronounced van-dem-plass.

1976 Daimler Double-Six Vanden Plas two door.

The rarest Double-Six Vanden Plas was a genuine one-off, a two door built reputedly using one of the early prototypes, a regular production version contemplated but cancelled after the first was built.  Jaguar would once have called such things fixed head coupés (FHC) but labelled the XJ derivatives as "two door saloons" and always referred to them thus, presumably as a point of differentiation with the XJ-S (later XJS) coupé produced at the same time.  Despite the corporate linguistic nudge, everybody seems always to have called the two-door XJs "coupés".  Why the project was cancelled isn't known but it was a time of industrial and financial turmoil for the company and distractions, however minor, may have been thought unwelcome.  Although fully-finished, apart from the VDP-specific trim, it includes also some detail mechanical differences from the regular production two-door Double-Six although both use the distinctive fluted finish on both the grill and trunk (boot) lid trim; the car still exists.  The two-door XJs (1975-1978) rank with the earliest versions (1961-1967) of the E-Type (XKE; 1961-1974) as the finest styling Jaguar ever achieved and were it not for the unfortunate vinyl roof (a necessity imposed by the inability of the paint of the era to cope with the slight flexing of the roof), it would visually be as close to perfect as any machine ever made.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover of Vogue's UK edition in November 1959.

Although Daimlers had, in small numbers, been imported into US for decades, after Jaguar purchased the company in 1960, there was renewed interest and the first model used to test the market was the small, fibreglass-bodied roadster, probably the most improbable Daimler ever and one destined to fail, doomed by (1) the quirky styling and (2) the lack of product development.  It was a shame because what made it truly unique was the hemi-headed 2.5 litre (155 cubic inch) V8 which was one of the best engines of the era and remembered still for the intoxicating exhaust note.  The SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the small sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

US market 2001 Jaguar Vanden Plas (X308).  These were the only Jaguars factory-fitted with the fluted trim.

Decades later, US trademark law would again intrude on Jaguar’s Daimler business in the US.  The company had stopped selling Daimlers in the US with the coming of January 1968 when the first trickle (soon to be a flood) of safety & emission regulations came into force, the explanation being the need to devote and increasing amount of by then scarce capital to compliance, meaning the marketing budget could no longer sustain small-volume brands & models.  In Stuttgart, the Daimler-Benz lawyers took note and decided to reclaim the name, eventually managing to secure registration of the trademark and Daimlers have not since been available in the US.  However, there was still clearly demand for an up-market Jaguar and so the Sovereign name (used on Daimlers between 1966-1983) was applied to Jaguar XJ sedans which although mechanically unchanged were equipped with more elaborate appointments.  Sales were good so the US market also received some even more luxurious Vanden Plas models and during the XJ’s X308 model run (1997-2003), the VDP cars were fitted with the fluted grill and trunk-lid trim as an additional means of product differentiation.  It would be the last appearance of the flutes in North America.

1999 Jaguar XJ8 Vanden Plas (US market model).

Although some might dismiss the interior fittings of the Vanden Plas models as “bling”, there were nice touches.  The ones based on the X308 series Jaguar XJ (1997–2003) featured the fold-down picnic-tables so beloved by English coachbuilders but rather than the usual burl walnut veneer, the pieces were solid timber.  The factory seems never to have discussed the rationale but it may be it was cheaper to do it that way, the veneering process being labor-intensive.

Pim Fortuyn in Daimler V8, February 2002 (left), paramedics attending to him at the scene of his assassination a few paces from the Daimler, 6 May 2002 (he died at the scene) (centre) and the car when on sale, Amsterdam, June 2018 (right). 

Jaguar became aware the allure of the flutes was real when it emerged a small but profitable industry had emerged in the wake of the company also ceasing to use the Daimler name in European markets; by the 1990s, it was only in the UK, Australia & New Zealand that they were available.  However, enterprising types armed with nothing more than a list of Jaguar part-numbers had created kits containing the fluted trim parts and the Daimler-specific badges, these shipped to dealers or private buyers on the continent so Jaguar XJs could become “Daimlers”.  The company took note and re-introduced the range to Europe, the Netherlands a particularly receptive market.  One notable owner of a real long wheelbase (LWB) Daimler V8 (X308) was the Dutch academic and politician Pim Fortuyn (1948-2002), assassinated during the 2002 national election campaign, by a left-wing environmentalist and animal rights activist.

Lindsay Lohan with stainless steel Rolex Datejust (Roman numeral dial) with fluted white gold bezel.

Dart

Dart (pronounced dahrt)

(1) A small, slender missile, sharply pointed at one end, typically feathered (or with the shape emulated in plastic) at the other and (1) propelled by hand, as in the game of darts (2) by a blowgun when used as a weapon or (3) by some form of mechanical device such as a dart-gun.

(2) Something similar in function to such a missile.

(3) In zoology, a slender pointed structure, as in snails for aiding copulation or in nematodes for penetrating the host's tissues; used generally to describe the stinging members of insects.

(4) Any of various tropical and semitropical fish, notably the dace (Leuciscus leuciscus).

(5) Any of various species of the hesperiid butterfly notably the dingy dart (of the species Suniana lascivia, endemic to Australia).

(6) In the plural (as darts (used with a singular verb), a game in which darts are thrown at a target usually marked with concentric circles divided into segments and with a bull's-eye in the center.

(7) In tailoring, a tapered seam of fabric for adjusting the fit of a garment (a tapered tuck).

(8) In military use, a dart-shaped target towed behind an aircraft to train shooters (a specific shape of what was once called a target drone).

(9) An act of darting; a sudden swift movement; swiftly to move; to thrust, spring or start suddenly and run swiftly.

(10) To shoot with a dart, especially a tranquilizer dart.

(11) To throw with a sudden effort or thrust; to hurl or launch.

(12) To send forth suddenly or rapidly; to emit; to shoot.

(13) In genetics, as the acronym DarT, Diversity arrays Technology (a genetic marker technique).

(14) Figuratively, words which wound or hurt feelings.

(15) In slang, a cigarette (Canada & Australia; dated).  The idea was a “lung dart”.

(16) In slang, a plan, plot or scheme (Australia, obsolete).

(17) In disaster management, as the acronym DART, variously: Disaster Assistance Response Team, Disaster Animal Response Team, Disaster Area Response Team, Disaster Assistance & Rescue Team and Disaster Response Team

1275–1325: From the Middle English dart & darce, from the Anglo-French & Old French dart & dard (dart), from the Late Latin dardus (dart, javelin), from the Old Low Franconian darōþu (dart, spear), from the Proto-Germanic darōþuz (dart, spear), from the primitive Indo-European dherh- (to leap, spring);.  It was related to the Old English daroth (spear), daroþ & dearod (javelin, spear, dart), the Swedish dart (dart, dagger), the Icelandic darraður, darr & dör (dart, spear), the Old High German tart (dart) and the Old Norse darrathr (spear, lance).  The Italian and Spanish dardo are believed to be of Germanic origin via Old Provençal.  The word dart can be quite specific but depending on context the synonyms can include arrow or barb (noun), dash, bolt or shoot (verb) or cigarette (slang).  Dart & darting are nouns & verbs, darted & dartle are verbs, darter is a noun, verb & adjective, dartingness is a noun, darty is a verb & adjective, dartingly is an adverb; the noun plural is darts.

Between the eyeballs: Crooked Hillary Clinton dart board.

The late fourteenth century darten (to pierce with a dart) was from the noun and is long obsolete while the sense of “throw with a sudden thrust" dates from the 1570s.  The intransitive meaning “to move swiftly” emerged in the 1610s, as did that of “spring or start suddenly and run or move quickly” (ie “as a dart does”).  The name was first applied to the small European freshwater fish in the mid-fifteenth century, based on the creature’s rapid, sudden (darting) movements (other names included dars, dase & dare, from the Old French darz (a dace), the nominative or plural of dart, all uses based on the fish’s swiftness.  The alternative etymology in this context was a link with the Medieval Latin darsus (a dart), said to be of Gaulish origin.  The name dart is now also used of various (similar or related) various tropical and semitropical fish.  It was in Middle English Cupid's love-arrows were first referred to as Cupid's dart (Catananche caerulea).  The modern dart-board was unknown until 1901 although similar games (the idea of archery with hand-thrown arrows) long predated this.  In zoology, the marvelously named “dart sac” describes a sac connected with the reproductive organs of certain land snails; it contains the “love dart” the synonyms of which are bursa telae & stylophore.  In archaeology, the term “fairy dart” describes a prehistoric stone arrowhead (an elf arrow).  A “poison dart” may be fired either from a dart gun or a blow-pipe (the term “dart-pipe” seems never to have been current) while a tranquilizer dart (often used in the management of large or dangerous animals) is always loaded into a dart gun.  The terms “javelin dart”, “lawn jart”, “jart” & “yard dart” are terms which refer to the large darts used in certain lawn games.  In the hobby of model aircraft, a “lawn dart” is an airframe with a noted propensity to crash (although it’s noted “pilot error” is sometimes a factor in this).  In military history, the “rope dart” was a weapon from ancient China which consisted of a long rope with a metal dart at the end, used to attack targets from long-range.

Making smoking sexy: Lindsay Lohan enjoying the odd dart.

The Dodge Dart

The original Dodge Dart was one of Chrysler's show cars which debuted in 1956, an era in which Detroit's designers were encouraged to let their imaginations wander among supersonic aircraft, rockets and the vehicles which SF (science fiction) authors speculated would be used for the interplanetary travel some tried to convince their readers was not far off.  The Dart was first shown with a retractable hardtop but when the 1956 show season was over, it was shipped back to Carrozzeria Ghia in Turin to be fitted with a more conventional convertible soft top.  After another trans-Atlantic crossing after the end of the 1957 show circuit (where it'd been displayed as the Dart II), it was again updated by Ghia and re-named Diablo (from the Spanish diablo (devil)).

1957 Dodge Diablo, the third and final version of the 1956 Dodge Dart show car.

Although a length of 218 inches (5.5 m) now sounds extravagant, by the standards of US designs in the 1950s it fitted in and among the weird and wonderful designs of the time (the regular production models as well as the show cars) the lines and detailing were actually quite restrained and compared with many, the Darts have aged well, some of the styling motifs re-surfacing in subsequent decades, notably the wedge-look.  Underneath, the Diablo’s mechanicals were familiar, a 392 cubic inch Chrysler Hemi V8 with dual four-barrel carburetors delivering power to the rear wheels through a push-button TorqueFlite automatic transmission.  Rated at 375 horsepower, the Hemi ensured the performance matched the looks, something aided by the exceptional aerodynamic efficiency, the CD (coefficient of drag) of 0.17 state of the art even in 2023.  Some engineers doubt it would return such a low number under modern testing but it doubtlessly was slippery and (with less hyperbole than usual), Chrysler promoted the Diablo as the “Hydroplane on Wheels”,  During Chrysler’s ownership of Lamborghini (1987-1994), the name was revived for the Lamborghini Diablo 1990-2001 which replaced the Countach (1974-1990).  Visually, both the Italian cars own something of a debt to the Darts of the 1950s although neither represented quite the advance in aerodynamics Chrysler had achieved all those years ago although the Lamborghini Diablo was good enough finally to achieve 200 mph (320 km/h), something which in the 1970s & 1980s, the Countach and the contemporary Ferrari 365 GT4 BB (Berlinetta Boxer) never quite managed, disappointing some.

The memorable 1957 Chrysler 300C (left) showed the influence of the Diablo but a more rococo sensibility had afflicted the corporation which the 1960 Dart Phoenix D500 Convertible (right) illustrates.  Things would get worse. 

Dodge began production of the Dart in late 1959 as a lower-priced full-sized car, something necessitated by a corporate decision to withdraw the availability of Plymouths from Dodge dealerships.  Dodge benefited from this more than Plymouth but the model ranges of both were adjusted, along with those sold as Chryslers, resulting in the companion DeSoto brand (notionally positioned between Dodge & Chrysler) being squeezed to death; the last DeSotos left the factory in 1960 and the operation was closed the next year.  Unlike its namesake from the show circuit, the 1959 Dodge Dart was hardly exceptional and it would barely have been noticed by the press had it not been for an unexpected corporate squabble between Chrysler and Daimler, a low volume English manufacturer of luxury vehicles which was branching out into the sports car market.  Their sports car was called the Dart.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler Dart (SP250), wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover of Vogue's UK edition in November 1959.

With great expectations, Daimler put the Dart on show at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid lineup Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately for them, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred.

Things get worse: The 1962 Dodge Dart looked truly bizarre; things would sometimes be stranger than this but not often.

Dodge got it right with the 1967-1976 Darts which could be criticized for blandness but the design was simple, balanced and enjoyed international appeal.  Two Australian versions are pictured, a 1971 VG VIP sedan (left) and a 1970 VG Regal 770 Hardtop (right).  

If Daimler had their problems with the Dart, so did Dodge.  For the 1961 model year, Dodge actually down-sized the “big” range, a consequence of some industrial espionage which misinterpreted Chevrolet’s plans.  Sales suffered because the new Darts were perceived as a class smaller than the competition, thus offering “less metal for the money”.  This compelled Chrysler to create some quick and dirty solutions to plug the gap but the damage was done and it was another model cycle before the ranges successfully were re-aligned.  However, one long-lasting benefit was the decision to take advantage of the public perception “Dart” now meant something smaller and Dodge in 1963 shifted the name to its compact line, enjoying much success.  It was the generation built for a decade between 1967-1976 which was most lucrative for the corporation, the cheap-to-produce platform providing the basis for vehicles as diverse as taxi-cabs, pick-ups, convertibles, remarkably effective muscle cars and even some crazy machines almost ready for the drag strip.  Being a compact-sized car in the US, the Dart also proved a handy export to markets where it could be sold as a “big” car and the Dart (sometimes locally assembled or wholly or partially manufactured) was sold in Mexico, Australia, New Zealand, the UK, Europe, East Asia, South Africa and South America.  In a form little different the Dart lasted until 1980 in South America and in Australia until 1981 although there the body-shape had in 1971 switched to the “fuselage” style although the platform remained the same.

How a Dodge Hemi Dart would have appeared in 1968 (left) and Hemi Darts ready for collection or dispatch in the yard of the Detroit production facility.

The most highly regarded of the 1967-1976 US Darts were those fitted with the 340 cubic inch (5.6 litre) small-block (LA) V8 which created a much better all-round package than those using the 383 (6.3) and 7.2 (7.2) big-block V8s which tended to be inferior in just about every way unless travelling in a straight line on a very smooth surface (preferably over a distance of about a ¼ mile (400 m) and even there the 340 over-delivered.  The wildest of all the Darts were the 80 (built in 1968) equipped with a version of the 426 cubic inch (7.0 litre) Hemi V8 tuned to a specification closer to race-ready than that used in the “Street Hemi” which was the corporation’s highest-performance option.  Except for the drive-train, the Hemi Darts were an extreme example of what the industry called a “strippers”: cars “stripped” of all but the essentials.  There was thus no radio and no carpeting, common enough in strippers but the Hemi Darts lacked even armrests, external rear-view mirrors, window winding mechanisms or even a back seat.  Nor was the appearance of these shockingly single-purpose machines anything like what was usually seen in a showroom, most of the body painted only in primer while the hood (bonnet) and front fenders, rendered in lightweight black fibreglass, were left unpainted.  Seeking to avoid any legal difficulties, Dodge had purchasers sign an addendum to the sales contract acknowledging Hemi Darts were not intended not as road cars but for use in “supervised acceleration trials” (ie drag racing).  Despite that, these were the last days that in the US one could find a jurisdiction prepared to register such things for street use and some owners did that, apparently taking Dodge’s disclaimer about as seriously as those in the prohibition era (1920-1933) observed the warning on packets of “concentrated grape blocks” not add certain things to the mix, “otherwise fermentation sets in”.

The warning: What not to do, lest one's grape block should turn to wine.

Catfish

Catfish (pronounced kat-fish)

(1) In ichthyology, any of the numerous mainly freshwater teleost fishes of the order or suborder Nematognathi (or Siluroidei), characterized by barbels around the mouth and the absence of scales, especially the silurids of Europe and Asia and the horned pouts of North America.

(2) A wolffish of the genus Anarhichas.

(3) In casual use, any of various other fishes having a fancied resemblance to a catfish.

(4) In slang, a person who assumes a false identity or personality on the internet, especially on social media, usually with an intent to deceive, manipulate, or swindle.

(5) To deceive, swindle, etc by assuming a false identity or personality online.

(6) In casual use, any piece of machinery having a fancied resemblance to a catfish (applied often to cars with "gaping grills" ). 

1605–1615: The construct was cat + fish.  Dating from circa 700, cat was from the Middle English cat or catte and the Old English catt (masculine) & catte (feminine).  It was cognate with the Old Frisian and Middle Dutch katte, the Old High German kazza, Old Norse köttr, Irish cat, Welsh cath (thought derived from the Slavic kotŭ), the Russian kot and the Lithuanian katė̃; the Old French chat enduring.  The curious Late Latin cattus or catta was first noted in the fourth century, presumably associated with the arrival of domestic cats but of uncertain origin.  The Old English catt appears derived from the earlier (circa 400-440) West Germanic form which came from the Proto-Germanic kattuz which evolved into the Germanic forms, the Old Frisian katte, the Old Norse köttr, the Dutch kat, the Old High German kazza and the German Katze, the ultimate source being the Late Latin cattus.

The noun fish was from the pre-900 Middle English fish, fisch & fyssh, from the Old English fisc (fish), from the Proto-West Germanic fisk, from the Proto-Germanic fiskaz (fish).  It was cognate with the West Frisian fisk, the Dutch vis, the Old Norse fiskr, the Danish fisk, the Norwegian fisk, the Gothic fisks, the Swedish fisk and the German Fisch, the ultimate source probably the primitive Indo-European peysḱ (fish) & pisk (a fish) although there are etymologist who speculate, on phonetic grounds, that it may be a north-western Europe substratum word.  It was akin to the Latin piscis, the Irish verb iasc, the Middle English fishen and the Old English fiscian, cognate with the Dutch visschen, the German fischen, the Old Norse fiska and the Gothic fiskôn.  The verb fish was from the Old English fiscian (to fish, to catch or try to catch fish).  It was cognate with the Old Norse fiska, the Old High German fiscon, the German fischen and the Gothic fiskon.  The catfish seems to have gained its name early in the seventeenth century following the practice adopted for the Atlantic wolf-fish, noted for its ferocity, the catfish picking up its moniker apparently because of the "whiskers" although the "purring" sound it sometimes makes upon being taken from the water has (less convincingly) been suggested as the origin; most zoologists and etymologists prefer the whiskers story while noting the correct name for the appendages is barbels.  Catfish & catfishing are nouns & verbs, catfisher is a noun, catfished is a verb and catfishlike & catfishesque (the latter listed by some as non-standard) are adjectives, the noun plural is catfish or catfishes.

Strictly speaking, the choice of the plural form (catfish or catfishes) should folow the usual convention in matters ichthyological.  The plural of "fish" is an illustration of the inconsistency of English.  As the plural form, “fish” & “fishes” are often (and harmlessly) used interchangeably but in zoology, there is a distinction, fish (1) the noun singular & (2) the plural when referring to multiple individuals from a single species while fishes is the noun plural used to describe different species or species groups.  The differentiation is thus similar to that between people and peoples yet different from the use adopted when speaking of sheep and, although opinion is divided on which is misleading (the depictions vary), the zodiac sign Pisces is referred to variously as both fish & fishes.  So, it is correct to speak of multiple catfish if all are of the same species but to use "catfishes" if there's a mix.  In cooking (the frequent collective being "catfish stew"), or any reference to use as food (or bait), the plural is without exception "catfish".

"Catfish" is now understood in a way which a generation earlier would to many have been baffling although the modern use does pick up an earlier tradition.  

The modern term catfishing describes a type on nefarious on-line activity in which a person uses information and images, typically taken from others, to construct a new identity for themselves.  In the most extreme examples, a catfisher can steal and assume another individual’s entire identity, enabling the possibility of using the fake persona to engage in fraud or other illegal activities.  Catfishing attacks may be targeted or opportunistic and have long been common on dating sites.  One niche activity is where only a few (or legally insignificant) elements are involved (usually in an attempt to tempt younger subjects on dating sites) and there is no attempt to engage in illegal activity; this has been called "kitten fishing".  There is nothing new in the concept of catfishing, cases documented in the literature for centuries, the ubiquity of the internet just making such scams both easier to execute and detect so in its latest use, "catfish" is one of those terms which achieved critical linguistic mass because of the adoption of newly available technology, joining those words which have for centuries been either coined or re-purposed in a kind of technological determinism.  The term in this context is derived from the 2010 American documentary Catfish, which concerned a 26 year old man who, thinking he was building an on-line relationship with a 19 year old woman, discovered his digital interlocutor was actually a married women of 40.  The documentary (and thus the on-line behavior) gained the name from a mention the woman's husband made when comparing his wife’s conduct to the myth that it was once the practice to include one or more catfish in the tank when shipping live cod, the rationale said to be the cod would remain active in the presence of catfish whereas if shipped alone, they would become pale and lethargic, reducing the quality of the flesh.  The source of the myth was the 1913 psychological novel Catfish by Charles Marriott (1869-1957), the fanciful story repeated that same year by Henry Wooded Nevinson (1856-1941) in his political treatise, Essays in Rebellion.  The emergence on the internet of "catfishing" begat "sadfishing", the technique (most associated with the emo) of posting about one's unhappiness or emotional state ("I am just devastated" a favorite phrase of the habitually heartbroken emo) on social media platforms, the object being to attract attention and sympathy; it's regarded in many cases as the seeking of "validation".

Etymologically unrelated (although not wholly dissimilar in practice) was the earlier internet slang "phishing" which described a kind of social engineering in which an attacker sends a deceptive message designed to trick a person into revealing sensitive information or induce them in some way to install malicious software such as key-stroke grabbers or ransomware.  Phishing is a leetspeak (the use of alphanumeric substitutions in text-strings) variant of "fishing" which compares the digital activity to actual angling, the idea being the casting of lines with lures in the hope there will be bites at the deceptive bait.  The first known reference to phishing dates from 1995 but there was apparently an earlier mention in the magazine 2600: The Hacker Quarterly, the word coined following the earlier phreaking.  Phishing was for years the numerically most common form of attack by cybercriminals.

The "Catfish Cars"

Catfish and some cars they inspired.

First seen on a few eccentric examples during the inter-war years, the distinctive “catfish look” emerged on volume production automobiles during the 1950s.  Even then the look seemed a stylistic curiosity but it was an age of extravagance and among the macropterous creations of the era, the catfish cars represented just one of many directions the industry could have followed.  Nor was the catfish look wholly without engineering merit, the low hood (bonnet) line improving aerodynamic efficiency, the wide, gaping aperture of the grill permitting adequate air-flow for engine cooling with headlamps able still to satisfy regulatory height requirements.  Classic examples of catfish styling includes the original Citroen DS (top left), the Packard Hawk (top centre) and the Daimler SP250 (top right).

Daimler SP250 (1959-1964).

The Daimler SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid range Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Uniquely, the car displayed at the New York show genuinely was (and remains) a “Daimler Dart” because that’s the name under which it was registered in the UK prior to shipping and, after spending some forty years in Canada, it made a return trans-Atlantic voyage, becoming an exhibit in the JDHT (Jaguar Daimler Heritage Trust) Museum in Gaydon, Warwickshire.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  Note the differences in color saturation.  

The image appeared on the cover (left) of Vogue's UK edition in November 1959, the original's (right) colors being "enhanced" in the Vogue pre-publication editing tradition (women thinner, cars shinier).  The wide whitewall tyres were a thing at the time, even on sports cars and were a popular option on US market Jaguar E-Types (1961-1974 and there (unofficially) known also as XK-E or XKE) in the early 1960s.  The car on the Vogue cover was XHP 438, built on prototype chassis 100002 at Compton Verney in 1959; it's the oldest surviving SP250, the other two prototypes (chassis 100000 & 100001 from 1958) dismantled when testing was completed.  XHP 438 was the factory's press demonstrator and was used in road tests by Motor and Autocar magazines before being re-furbished (motoring journalists subjecting the press fleet to a brief but hard life) and sold.

Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

1962 Daimler SP250 (B-Spec).

Daimler’s SP250 didn’t enjoy the same longevity, the last of the 2654 produced in 1964, sales never having approached the projected 3000 per year, most of which were expected to be absorbed by the lucrative US market.  The catfish styling probably didn’t help, a hint being the informal poll taken at the 1959 show when the thing was voted “the ugliest car of the show” but lurking beneath the feathers of the ugly duckling was a virile swan.  The heart of the SP250 was a jewel-like, 2.5 litre (155 cubic inch) hemi-headed V8 which combined the structure of Cadillac’s V8 with advanced cylinder heads which owed much to those of the Triumph Thunderbird motorcycle engine.  Indeed, the designer, Edward Turner (1901–1973), owned a Cadillac and was responsible for the Triumph heads so the influences weren’t surprising and the little engine had an interesting gestation.  It was Turner’s first car engine and so tied was he to the principles which had proved so successful for his motorcycles that the original concept was air-cooled and fed by eight carburetors.  Reality however soon beckoned and what emerged was a compact, light (190 KG (419 lb)), water-cooled V8 with the inevitable twin SU carburetors, the project yielding also an only slightly bulkier (226 KG (498 lb)) 4.6 litre (278 cubic inch) version which would be tragically under-utilized by a British motor industry which greatly could have benefited from a wider deployment of both instead of some engines which proved pure folly.  The Daimler V8s are notable too for their intoxicating exhaust notes, perhaps not a critical aspect of engineering but one which adds much to the pleasure of ownership.

Daimler SP250, winner of the 1962 Bathurst 6 Hour Classic, driven by brothers Leo Geoghegan (1936-2015) and Ian (Pete) Geoghegan (1939-2003).

Under-capitalized and lacking the funds needed to revitalize their dated range, let alone develop new high-volume models, the SP250 was created on a shoestring budget, the chassis blatantly reverse-engineered (ie copied) from the Triumph TRs with a body built in the then still novel GRP (Glass Reinforced Plastic which became better known as fibreglass), not by deliberate choice but because the tooling and related production facilities could be fabricated for a fraction of the cost had steel or aluminum been used.  It also lessened the development time and promised a simpler and cheaper upgrade path in the future but also brought problems of its own.  New to the material, Daimler’s engineers were confronted with many of the same problems which Chevrolet encountered during the early days of the Corvette, issues which even with the vast resources of General Motors, proved troublesome.  Other than the fibreglass body, the SP250 was technologically conventional, using a chassis little different from that of the Triumph TR3, built in a 14 gauge box section with central cruciform bracing.  The chassis was designed to be light and that was certainly achieved but at the cost of structural rigidity, again an issue of the use of fibreglass, the engineers (in pre-CAD times) under-estimating the stiffness which would be demanded in a structure without metal panels further to distribute the loadings. 

1962 Daimler SP250 in British Racing Green (BRG) with factory hard-top and Minilite wheels.

The lack of sufficient torsional rigidity meant the SP250s were beset with the same teething problem as the first Corvettes: the fibreglass panels could become crazed or even crack and, most disconcertingly, doors were prone to springing open during brisk cornering and the hood sometimes popped open as the body flexed at high speed.  The SP250 was a genuinely fast car so these were not minor issues.  Still, there was much to commend the SP250.  Wind-up windows and the availability of an automatic transmission sound hardly ground-breaking but they were an innovation unknown on the MG, Triumph and Austin-Healy roadsters of the time and the in UK the little V8 was unique.  The suspension was conventional but competent, an independent front end with upper and lower arms, coil springs, and telescopic shock absorbers while the rear used semi-elliptic leaf springs with lever arm shock absorbers.  The unassisted cam and peg system steering lacked the precision the Italians achieved even without using a rack and pinion system but, aided by a larger than usual steering wheel, it offered a reasonable compromise for the time although at low speed it was far from effortless.  More commendable were the brakes.  The four-wheel disks had no power assistance but the SP250 was a light car and the servo systems of the time, lacking feel and impeding the progressiveness inherent in the design of the early disks, meant unassisted systems were preferable for sports cars although, efficient and fade-free though they were, an emergency stop from speed did demand high pedal effort.  One curiosity in the configuration was the bumper bars.  Considering the issue bumpers would become in the 1970s, that they were once optional is an indication of how different the regulatory environment was at the time. The A spec SP250s had no bumpers as standard equipment but were fitted at the front with what are sometimes mistakenly called nerf-bars but are actually “bumperettes” although the English seem to like “whiskers”. At the rear were over-riders attached to nerf-bars. The B spec models didn’t include these but, like the A spec, the full bumpers were an optional extra and this setup was continued for the C spec. The SP250s used by the British Metropolitan Police as high speed pursuit cars always had the optional bumpers because of the need to mount the warning bell and auxiliary spotlight.

1960 Daimler SP250 (automatic) in UK police pursuit specification.  The automatic transmission was the robust Borg-Warner Model 8 and after the run of police cars was complete, the option was made available to the public.

So, developed to the extent possible with the resources available, production began in 1959, shortly before the Birmingham Small Arms Company (BSA) announced the sale of Daimler to Jaguar.  Jaguar, attracted by Daimler’s extensive manufacturing facilities and its skilled workforce regarded most of the Daimler range as antiquated but allowed some production to continue although their engineers decided the chassis of the SP250 needed significant modifications to improve rigidity.  The strengthening was undertaken and the revised cars became known as the “B-Spec” models, introduced in between April 1961, original specification (1959-1961) retrospectively labeled as “A-Spec”.  Although transformative, the changes were not extensive, a steel box section hoop added to connect the windscreen pillars, two steel outrigger sill beams along each side of the chassis, complimented with a couple of strategically placed braces but the stiffer structure solved the most of the problems.

Apart from the attention to the structure, product development was restricted to equipment, the B-Spec cars gaining (from the A-Spec option list) a reserve petrol tank with switch, windscreen washers and exhaust finishers; additionally, although technically still an option, many were factory-fitted with the chrome bumpers.  The C-spec range included luxuries such as a cigar lighter, heater & demister and trickle charger socket and when production ended in 1964, the final count was something like  A-Spec: 1900; B-Spec: 500 and C-Spec 254 (and there was overlap in the inclusion of specific features as the factory transitioned from one to another).  More than sixty years on, the SP250 survival rate is high, assisted by the rust-proof body and robust mechanicals but because so many have over the years been upgraded to "B" & "C" Spec (or a mixture), truly original specimens are rare.  Intricacies in the option mix apply mostly to home-market cars because export vehicles tended to be more fully-equipped.  All destined for North America were fitted with the full width front bumper and rear over-riders (the full-width rear an option) as well as most of the fittings which were extra-cost options in the UK including the cigar lighter (described in the US as a cigarette lighter), heater & demister and windscreen washers, the latter in the early 1960s not a mandated requirement in the UK. 

Daimler SP252 prototype (1964).  The reason the code-name was SP252 rather than SP251 is SP251 was the factory designation for LHD (left-hand-drive) SP250s.  Had the SP250 in 1959 debuted with this body, history might have been different.

Unfortunately, Jaguar was never enthusiastic about Daimler except for the factory's manufacturing capacity and as a badge which could be used on up-market Jaguars sold at a nice profit.  However, whatever the opinions of the catfish styling, the SP250 had proved itself in motorsport and, capable of a then impressive 122 mph (196 km/h), had been used as a high-speed pursuit vehicle by a number of police forces, interestingly usually with an automatic transmission, the choice made in the interest of reduced maintenance, a conclusion rental car companies would one day reach.  For that reason, the potential was clear and Jaguar explored a way to extend the appeal with a restyled body.  The result was the SP252, rendered still in fibreglass but now more elegantly done, hints of the influence of the MGB (1962-1980) obvious while the rear owed some debt to Aston Martin’s DB4 (1958-1963).  Aesthetically accomplished though it was, economic reality prevailed.  The factory was tooled-up to produce no more than 140 of the V8 engines each week, demand for which was already exceeding supply since it had been offered in the Jaguar Mk2-based Daimler 2.5 V8 (1962-1967 and badged as 250 1967-1969) saloon and Jaguar lacked the production capacity even to make enough E-types to meet demand.  Given that and the engineering resources required to devote to the new V12 engine and the XJ6 for which it was intended, another relatively low-volume project couldn’t be justified, especially one which likely would cannibalize the E-Type's market.  

Jaguar missed an opportunity by not making better use of the Daimler V8s.  The smaller unit could have been enlarged to 2.8 litres to take advantage of the taxation rules in continental Europe and in the XJ would have been a more convincing powerplant than the 2.8 XK six which was always underpowered and prone to overheating.  When fitted to a prototype Jaguar Mark X, the 4.6 litre V8 had proved outstanding and, easily able to be expanded beyond five litres, it would have been ideal for the lucrative US market and the thought of a 4.6 V8 E-Type (XKE) remains tantalizing.  Unfortunately, Jaguar was besotted with the notion of V12s and it wasn't until the 1990s they admitted the sweet-spot in the market was a V8 between 4-5 litres, the very thing they'd acquired with the purchase of Daimler in 1960.   

Produced between 1955-1975, the Citroën DS, although long regarded as something quintessentially French, was actually designed mostly by an Italian.  In this it was similar to French fries (invented in Belgium) and Nicolas Sarközy (b 1955; President of France 2007-2012), who first appeared in the same year as the shapely DS and was from here and there.  It was offered as the DS and the lower priced, mechanically simpler ID, the names apparently an deliberate play on words, DS in French pronounced déesse (goddess) and ID idée (idea) but while the nickname "goddess" caught on, "idea" never did.  The frontal aspect combined with the efficiency of the rest of the body, delivered outstandingly good aerodynamics but the catfish look was tempered a little because the low, gaping grill associated with the motif was well-concealed, reputedly because the ancient engine, a long-stroke, agricultural relic of the 1930s, produced so little power there wasn’t enough surplus energy to induce overheating, the need for a cooling flow of air correspondingly low.  That’s wholly apocryphal but later progress in design anyway softened the catfish effect which was most obvious on the series 1 cars (top row) which were made between 1955-1962.  The Series 2 changes (1964-1967; centre row) were effected further to improve aerodynamics and permitted also some increase to the airflow ducted for interior ventilation; the changes in appearance were said to be incidental to the process.  The catfish look vanished entirely when the series 3 cars (bottom row) were introduced in 1967.

Now with four headlamps mounted behind glass canopies, the shape of which was integrated into the front fenders (top left), the arrangement was noted for the novelty of the inner set of lens being controlled by the steering (top right), the light thus being projected “around the corner” in the direction of travel, swiveling by up to 80°.  It was a simple, purely mechanical connection and the system had in 1929 appeared on the FWD (front-wheel-drive) Cord L-29 (1929-1932) to to direct the auxiliary driving or fog-lights and the central (Cyclops) unit on the abortive Tucker Torpedo (1948) had been configured the same way but the DS was the first car in series-production to use adaptive headlights.  Both the covers and the turning mechanism fell foul of US regulations (lower left) so there the lens were fixed and exposed.  Another variation was in Scandinavia where miniature wipers were sometimes fitted to conform with local law.  In the collector market, the small feature can add a remarkable premium to the value of a car, rare factory options highly sought.

1964 Citroën DW19 Décapotable Usine.  For statistical purposes the DWs are included in the DS production count.

The DS and ID are well documented in the model's history but there was also the more obscure DW, built at Citroën's UK manufacturing plant in the Berkshire town Slough which sits in the Thames Valley, some 20 miles west of London.  The facility was opened in February 1926 as part of the Slough Trading Estate (opened just after World War I (1914-1918)) which was an early example of an industrial park, the place having the advantage of having the required infrastructure needed because constructed by the government for wartime production and maintenance activities.  Citroën was one of the first companies to establish an operation on the site, overseas assembly prompted by the UK government's imposition of tariffs (33.3% on imported vehicles, excluding commercial vehicles) and the move had the added advantage of the right-hand-drive (RHD) cars being able to be exported throughout the British Empire under the “Commonwealth Preference”, arrangements, a low-tariff scheme, elements of which would endure as a final relic of the chimera of imperial free trade until 1973 when the UK joined the EEC (European Economic Community).  Unlike similar operations, which in decades to come would appear world-wide, the Slough Citroëns were not assembled from CKD (completely knocked down) kits which needed only local labor to bolt them together but used a mix of imported parts and locally produced components.  The import tariff was avoided if the “local content” (labor and domestically produced (although those sourced from elsewhere in the empire could qualify) parts) reached a certain threshold (measured by the total P&L (parts & labor) value in local currency); it was an approach many governments would follow and it remains popular today as a means of encouraging (and protecting) local industries and creating employment.  People able to find jobs in places like Slough would have been pleased but for those whose background meant they were less concerned with something as tiresome as paid-employment, the noise and dirt of factories seemed just a scar upon the “green and pleasant land” of William Blake (1757–1827).  In his poem Slough (1937), Sir John Betjeman (1906–1984; Poet Laureate 1972-1984), perhaps recalling Stanley Baldwin's (1867–1947; UK prime-minister 1923-1924, 1924-1929 & 1935-1937) “The bomber will always get through” speech (1932) welcomed the thought, writing:  “Come friendly bombs and fall on Slough!  It isn’t fit for humans now”  Within half a decade, the Luftwaffe would grant his wish.

1964 Citroën DW19 Décapotable Usine.

During World War II (1939-1945), the Slough plant was requisitioned for military use and some 23,000 CMP (Canadian Military Pattern) trucks were built, civilian production resuming in 1946.  After 1955, Slough built both the ID and DS, the latter including the traditionally English leather trim and a wooden dashboard, a touch which some critics claimed was jarring among the otherwise modernist ambiance but the appeal was real because some French distributors imported the Slough dashboard parts for owners who liked the look.  The UK-built cars also used 12 volt Lucas electrics until 1963 and it was in that year the unique DW model was slotted in between the ID and DS.  Available only with a manual transmission and a simplified version of the timber veneer, the DW was configured with the ID's foot-operated clutch but used the more powerful DS engine, power steering and power brakes.  When exported, the DW was called DS19M and the "DW" label was applied simply because it was Citroën's internal code to distinguish (RHD) models built in the UK from the standard left-hand-drive (LHD) models produced in France.  Citroën assembly in Slough ended in February 1965 and although the factory initially retained the plant as a marketing, service & distribution centre, in 1974 these operations were moved to other premises and the buildings were taken over by Mars Confectionery.  Today, no trace remains of the Citroën works in Slough.

1958 Packard Hawk,

Fittingly perhaps, the gaping-mouth of the catfish style was applied to what proved one of the last gasps for Packard, a storied marque with roots in the nineteenth century which in the inter-war years had been one of the most prestigious in the US and it had been the sound of the V12 Packards which inspired Enzo Ferrari (1989-1988) to declare Una Ferrari è una macchina a dodici cilindri (a Ferrari is a twelve cylinder car).  The appeal was real because it was a 1936 Packard Standard Eight Phaeton which comrade Stalin (1878-1953; Soviet leader 1924-1953) used as his parade car and the ZiS-115 limousine (1948-1949 and based on the ZiS 110 (1946-1958), all better known in the West as ZILs) he used in his final years was a reversed-engineered (ie copy) version of the 1942 Packard.  Reverse-engineering was a notable feature of Soviet industry and much of its post-war re-building of the armed forces involved the process, exemplified by the Tupolev Tu-4 heavy bomber (1947) which was a remarkably close copy of the US Boeing B-29 (1942).  Other countries also adopted the practice which in some places continues to this day for mot civilian and military output.  After spending World War II engaged in military production, notably a version of the Merlin V12 aero-engine built under license from Rolls-Royce, Packard emerged in 1945 in sound financial state but found the new world challenging, eventually in 1953 merging with fellow struggling independent, Studebaker.

The mashup of period styling motifs (fins, dagmars, wrap-around glass, scallops & a scoop) on the 1958 Packard was not untypical in the era and the catfish treatment at the front was about the most restrained part of the package.     

1957 Studebaker Golden Hawk.  Whatever the criticism of the catfish-like Packard, the frontal treatment of the car on which it was based was perhaps even more ungainly.

The origins of Packard’s swansong, the Hawk, lay in a 1957 Studebaker Golden Hawk 400 which was customized in-house for executive use.  The front end and hood were rendered in fiberglass, eliminating the familiar upright grille and small side inlets which were replaced with the low, wide air intake so characteristic of the catfish look.  Covering all bases, for those unconvinced by the catfish look, a pair of modest (by Cadillac standards) dagmars were added.  Because the engine was supercharged, like the Studebaker, the hood included a bulge but, by virtue of the lower lines, it rose higher on the Packard.  Lacking the funds to create anything better, the Hawk was approved for series-production as a 1958 model but was from the start doomed.  It was expensive and its debut coincided with the recession of that year when all auto-makers suffered downturns but, with the rumors swirling of Studebaker-Packard's impending demise, Packard suffered more than most and only 588 Hawks were built.

1958 Packard with stuff tacked-on, front & rear. 

Packard’s rather plaintive swansong was another set of cobbled-together Packardbakers, available as a two-door hardtop and a four-door sedan or wagon.  In 1958, fins were a thing at the rear but what really exited the stylists was that quad headlamps were now permitted in all 48 states.  Unfortunately, unlike the majors, the financially straitened corporation lacked the capital to re-tool body dies to accommodate the change so, hurriedly, fibreglass pods were molded which when fitted, looked as tacked-on as they really were.  Also tacked on were the new fins which sat atop the old although these were at least genuine steel rather than fibreglass.  Sales of the 1958 proved as forlorn as the expectations of most industry observers with barely 2,000 sedans, hardtops & wagons built by the time production ended in July and in 1962, quietly it was confirmed Studebaker-Packard Corporation had deleted "Packard" from its name, one of the less necessary press-releases in the industry's history.  It was a barely noted formal end to a once illustrious marque which not ten years earlier had been the favorite of comrade Stalin and the restructure was to little avail, the final Studebaker being produced in in Canada in 1966, two years after the last US factories had closed.

1958 Chrysler Royal (AP2) and 1960 Chrysler Royal (AP3) (Australian)

The fins were definitely always standard equipment on all 1958 Packards, unlike the 1958 Australian Chrysler Royal (AP2) which featured similar appendages grafted to pre-existing fins, Chrysler listing them as an optional extra called "saddle fins".  However, no Royal apparently was sold without saddle fins attached so either (1) they were very popular option or (2) Chrysler changed their mind after the promotional material was printed and decided to invent "mandatory options", a marketing trick Detroit would soon widely (and profitably) adopt.  In 1960, the Australians also solved the problem of needing to add quad headlamps without either a re-tool or plastic pods, changing instead the grill and mounting the lights in a vertical stack, an expedient Mercedes-Benz had recently used to ensure their new W111 (Heckflosse) sedans (1959-1968) satisfied US legislation.