Heckflosse

Heckflosse (pronounced hek-flos or hek-floss-ah (German))

A nickname for the Mercedes-Benz W111 & W112 sedans produced between 1959 and 1968 (1961-1971 for the coupés and cabriolets with the abbreviated fin) and usually translated in English as “fintail”.

1959: A compound word in modern German, Heck (rear; back) + Flosse (fin).  As a surname, Heck (most common in southern Germany and the Rhineland) came from the Middle High German hecke or hegge (hedge), the origin probably as a topographic name for someone who lived near a hedge.  The link with hedges as a means of dividing properties led in the Middle Low German to heck meaning “wooden fencing” under the influence of the Old Saxon hekki, from the Proto-West Germanic hakkju.  In nautical slang heck came to refer to the “back of a ship” because the position of the helmsman in the stern was enclosed by such a fence and from here it evolved in modern German generally to refer to "back or rear".  Flosse is obscure but was probably related to the Middle English and Old English finn, the Dutch vin, the Low German finne and the Swedish fena.  Because all German nouns are capitalized, Heckflosse is correct but in English, where it's treated as a nickname, heckflosse is common. 

The (low) rise and (rapid) fall of the Mercedes-Benz tail-fin

Although designed during Detroit’s tail-fin craze during the mid-late 1950s, Mercedes-Benz always claimed the Heckflosse (tail-fins), introduced in 1959, weren’t mere stylistic flourishes but rather peilstege (parking aids or sight-lines (literally "bearing bars", the construct being peil-, from peilen (take a bearing; find the direction) + Steg (bar))) which marked the extent of the bodywork, this to assist while reversing.  It's never been clear if this interpretation existed during the design process or was applied retrospectively in response to criticism after the debut but by 1960, even in the US where fins has assumed absurd proportions, the fad was fast fading.  As a cultural artifact, the distinctiveness of the Heckflosse made them a staple for film-makers crafting the verisimilitude of the 1960s high cold war, just as the big 600s from the same era are used still when wealth or evil needs to be conveyed.

1963 Mercedes-Benz 300 SE Lang (Long) (W112).

Although on a longer wheelbase than the standard 300 SE, the model designation remained the same, the SEL nomenclature not appearing until the subsequent (W109) 300 SEL (1965), the additional chrome framing around the badge on some early-build models the only embellishment.  The alpha-numeric soup of model designations which proliferated from the late 1960s started as something almost logical (ie a 300 used a 3.0 litre engine, a 220 a 2.2 etc) but as new product lines emerged, anomalies increased until, in the early 1990s, it was re-organized although the new system would generate its own inconsistencies and eventually the number often had only a vague relationship with engine displacement.

On 1 October 1966, Heckflosses were part of the small motorcade in which, having served the twenty year sentences they were lucky to receive from the International Military Tribunal (IMT) at Nuremberg (1945-1946), war criminals Albert Speer (1905-1981) and Baldur von Schirach (1907–1974) were driven from Spandau prison in Berlin.  The next day he boarded a Pan-Am Boeing 727 for a flight to Hannover, his first time on a jet aircraft because in 1945 permission had been denied (ostensibly on security grounds) for him to go on a test flight in one of the two-seater Messerschmitt Me-262s built for training.  Like many aspects of his life after release, the THF-HAJ flight had been planned while in Spandau, Speer particularly taken with the 727 because he'd so often seen it during its final descent while tending the prison grounds which he transformed into a landscaped park.

1971 Mercedes-Benz 280SE 3.5 Coupé (W111).

On the sedans, the uncharacteristic exuberances were left undisturbed until production ended in 1968 although the line was restricted to a line of lower cost utilitarian models after 1965.  The coupé and cabriolet were introduced in 1961 and lasted a decade.  Truncating the Heckflosse, they achieved an elegance of line Mercedes-Benz has never since matched but then, few others have.

1969 Mercedes-Benz 300SEL 6.3 (W109).

By 1965, on the W108 and W109 which replaced the more expensive W111 & all the W112 sedans, the fins were barely discernible, the factory noting the contribution to structural rigidity, adding strength without the increase in weight the use of other techniques would have imposed.

1978 Mercedes-Benz 450SLC 5.0 (C107).

Advances in metallurgy and engineering meant achieving the required strength became possible even without additional curvature in the metal and in 1971 the R107 (roadster) and C107 (coupé) debuted with the rear surface an uninterrupted flat plane.

1978 Mercedes-Benz 450SEL 6.9 (W116).

Despite that, a year later, the W116 sedans were released with the most vestigial of fins.  The retention of styling elements between generations is not unusual, the second generation Range Rover reprising the earlier model’s distinctive hood creases, even though no longer a structural necessity.

Catfish

Catfish (pronounced kat-fish)

(1) Any of the numerous mainly freshwater teleost fishes of the order or suborder Nematognathi (or Siluroidei), characterized by barbels around the mouth and the absence of scales, especially the silurids of Europe and Asia and the horned pouts of North America.

(2) A wolffish of the genus Anarhichas.

(3) In casual use, any of various other fishes having a fancied resemblance to a catfish.

(4) In slang, a person who assumes a false identity or personality on the internet, especially on social media, usually with an intent to deceive, manipulate, or swindle.

(5) To deceive, swindle, etc., by assuming a false identity or personality online.

(6) In casual use, any piece of machinery having a fancied resemblance to a catfish (and applied mostly to cars). 

1605–1615: The construct was cat + fish.  Dating from circa 700, cat was from the Middle English cat or catte and the Old English catt (masculine) & catte (feminine).  It was cognate with the Old Frisian and Middle Dutch katte, the Old High German kazza, Old Norse köttr, Irish cat, Welsh cath (thought derived from the Slavic kotŭ), the Russian kot and the Lithuanian katė̃; the Old French chat enduring.  The curious Late Latin cattus or catta was first noted in the fourth century, presumably associated with the arrival of domestic cats but of uncertain origin.  The Old English catt appears derived from the earlier (circa 400-440) West Germanic form which came from the Proto-Germanic kattuz which evolved into the Germanic forms, the Old Frisian katte, the Old Norse köttr, the Dutch kat, the Old High German kazza and the German Katze, the ultimate source being the Late Latin cattus.

The noun fish was from the pre-900 Middle English fish, fisch & fyssh, from the Old English fisc (fish), from the Proto-West Germanic fisk, from the Proto-Germanic fiskaz (fish).  It was cognate with the West Frisian fisk, the Dutch vis, the Old Norse fiskr, the Danish fisk, the Norwegian fisk, the Gothic fisks, the Swedish fisk and the German Fisch, the ultimate source probably the primitive Indo-European peysḱ (fish) & pisk (a fish) although there are etymologist who speculate, on phonetic grounds, that it may be a north-western Europe substratum word.  It was akin to the Latin piscis, the Irish verb iasc, the Middle English fishen and the Old English fiscian, cognate with the Dutch visschen, the German fischen, the Old Norse fiska and the Gothic fiskôn.  The verb fish was from the Old English fiscian (to fish, to catch or try to catch fish).  It was cognate with the Old Norse fiska, the Old High German fiscon, the German fischen and the Gothic fiskon.  The plural is fishes, but in a collective sense, or in reference to fish meat as food, the singular fish generally serves for a plural, thus the noun plural of catfish tends to be catfish but zoologists and other specialists, especially when referring to two or more kinds or species, will tend to prefer catfishes.

The catfish seems to have gained its name early in the seventeenth century following the practice adopted for the Atlantic wolf-fish, noted for its ferocity, the catfish picking up its moniker apparently because of the "whiskers" although the "purring" sound it sometimes makes upon being taken from the water has (less convincingly) been suggested as the origin; most zoologists and etymologists prefer the whiskers story while noting the correct name for the appendages is barbels.

The modern term catfishing describes a type on nefarious on-line activity in which a person uses information and images, typically taken from others, to construct a new identity for themselves.  In the most extreme examples, a catfisher can steal and assume another individual’s entire identity, enabling the possibility of using the fake persona to engage in fraud or other illegal activities.  Catfishing attacks may be targeted or opportunistic and have long been common on dating sites.  One niche activity is where only a few (or legally insignificant) elements  are involved (usually in an attempt to tempt younger subjects on dating sites) and there is no attempt to engage in illegal activity; this has been called kitten fishing.

There is nothing new in the concept of catfishing, cases documented in the literature for centuries, the ubiquity of the internet just making such scams both easier to execute and easier to detect.  The term in this context is derived from the 2010 American documentary Catfish, which concerned a 26 year old man who, thinking he was building an on-line relationship with a 19 year old woman, discovered his digital interlocutor was actually a married women of 40.  The documentary (and thus the on-line behavior) gained the name from a mention the woman's husband made when comparing his wife’s conduct to the myth that it was once the practice to include one or more catfish in the tank when shipping live cod, the rationale said to be the cod would remain active in the presence of codfish whereas if shipped alone, would become pale and lethargic, reducing the quality of the flesh.  The source of the myth was the 1913 psychological novel Catfish by Charles Marriott (1869-1957), the fanciful story repeated that same year by Henry Wooded Nevinson (1856-1941) in his political treatise, Essays in Rebellion.

Etymologically unrelated (although not wholly dissimilar in practice) was the earlier internet slang phishing which described a kind of social engineering in which an attacker sends a deceptive message designed to trick a person into revealing sensitive information or induce them in some way to install malicious software such as key-stroke grabbers or ransomware.  Phishing is a leetspeak variant of fishing which compares the digital activity to actual angling, the idea being the casting of lines with lures in the hope there will be bites at the bait.  The first known reference to phishing dates from 1995 but there was apparently an earlier mention in the magazine 2600: The Hacker Quarterly, the word coined following the earlier phreaking.  Phishing has for years been the most common attack performed by cybercriminals.

Catfish and some cars they inspired.

First seen on a few eccentric examples during the 1930s, the distinctive, if not always pleasing “catfish look” emerged on volume production automobiles during the 1950s.  Even then the look was a stylistic curiosity but it was an age of extravagance and among the macropteric creations of the era, the catfish cars represented just one of many directions the industry could have followed.  Nor was the catfish look wholly without engineering merit, the low bonnet (hood) line improving aerodynamic efficiency, the wide, gaping aperture of the grill permitting adequate air-flow for engine cooling with headlamps able still to satisfy regulatory height requirements.  Classic examples of catfish styling includes the original Citroen DS, the Packard Hawk and the Daimler SP250.

Daimler SP250 (1959-1964)

The Daimler SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid lineup Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover of Vogue's UK edition in November 1959.

Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

1961 Daimler SP250.

Daimler’s SP250 didn’t enjoy the same longevity, the last of the 2654 produced in 1964, sales never having approached the projected 3000 per year, most of which were expected to be absorbed by the US market.  The catfish styling probably didn’t help, a hint being the informal poll taken at the 1959 show when the thing was voted “the ugliest car of the show” but under the skin of the ugly duckling was a virile swan.  The heart of the SP250 was a jewel-like 2.5 litre (155 cubic inch) hemi-headed V8 which combined the structure of Cadillac’s V8 with advanced cylinder heads which owed much to those of the Triumph Thunderbird motorcycle engine.  Indeed, the designer, Edward Turner (1901–1973), owned a Cadillac and was responsible for the Triumph heads so the influences weren’t surprising and the little engine had an interesting gestation.  It was Turner’s first car engine and so tied was he to the principles which had proved so successful for his motorcycles that the original concept was air-cooled and fed by eight carburetors.  Automotive reality however prevailed and what emerged was a compact, light (190 KG (419 lb)), water-cooled V8 with the inevitable twin SU carburetors, the project yielding also an only slightly bulkier (226 KG (498 lb)) 4.6 litre (278 cubic inch) version which would be tragically under-utilized by a British motor industry which could greatly have benefited from a wider deployment of both instead of some engines which proved pure folly.  The Daimler V8s are notable too for their intoxicating exhaust notes, perhaps not a critical aspect of engineering but one which adds much to the pleasure of ownership.

Daimler SP250, winner of the 1962 Bathurst 6 Hour Classic (Leo Geoghegan & Ian Geoghegan).

Under-capitalized and lacking the funds needed to revitalize their dated range, let alone develop new high-volume models, the SP250 was created on a shoestring budget, the body built in the then still novel fibreglass, not by deliberate choice but because the tooling and related production facilities could be fabricated for a fraction of the cost had steel or aluminum been used.  It also lessened the development time and promised a simpler and cheaper upgrade path in the future but also brought problems of its own.  New to the material, Daimler’s engineers were confronted with many of the same problems which Chevrolet encountered during the early days of the Corvette, issues which even with the vast resources of General Motors, proved troublesome.  Other than the fibreglass body, the SP250 was technologically conventional, using a chassis little different from that of the Triumph TR3, built in a 14 gauge box section with central cruciform bracing.  The chassis was designed to be light and that was certainly achieved but at the cost of structural rigidity, again an issue of the use of fibreglass, the engineers (in pre-CAD times) under-estimating the stiffness which would be demanded in a structure without metal panels further to distribute the loadings. 

1962 Daimler SP250 prepared for competition in British Racing Green (BRG) with factory hardtop and Minilite wheels.

The lack of sufficient torsional rigidity meant the SP250s were beset with the same teething problem as the first Corvettes: the fibreglass panels could become crazed or even crack and, most disconcertingly, doors were prone to springing open during brisk cornering and the bonnet (hood) sometimes popped open as the body flexed at high speed.  The SP250 was a genuinely fast car so these were not minor issues.  Still, there was much to commend the SP250.  Wind-up windows and the availability of an automatic transmission sound hardly ground-breaking but they were an innovation unknown on the MG, Triumph and Austin-Healy roadsters of the time and the V8 was unique.  The suspension was conventional but competent, an independent front end with upper and lower arms, coil springs, and telescopic shock absorbers while the rear used semi-elliptic leaf springs with lever arm shock absorbers.  The unassisted cam and peg system steering lacked the precision the Italians achieved even without using a rack and pinion system but, aided by a larger than usual steering wheel, it offered a reasonable compromise for the time although at low speed it was far from effortless.  More commendable were the brakes.  The four-wheel discs had no power assistance but the SP250 was a light car and the servo systems of the time, lacking feel and impeding the progressiveness inherent in the design of the early discs, meant unassisted systems were preferable for sports cars although, efficient and fade-free though they were, an emergency stop from speed did demand high pedal effort.  One curiosity in the configuration was the bumper bars.  Considering the issue bumpers would become in the 1970s, that they were once optional is an indication of how different the regulatory environment was at the time. The A spec SP250s had no bumpers as standard equipment but were fitted at the front with what are sometimes mistakenly called nerf-bars but are actually “bumperettes” although the English seem to like “whiskers”. At the rear were over-riders attached to nerf-bars. The B spec models didn’t include these but, like the A spec, the full bumpers were an optional extra and this setup was continued for the C spec. The SP250s used by the British Metropolitan Police as high speed pursuit cars always had the optional bumpers because of the need to mount the warning bell and auxiliary spotlight.

1960 Daimler SP250 (automatic) in UK police pursuit specification.

So, developed to the extent possible with the resources available, production began in 1959, shortly before the Birmingham Small Arms Company (BSA) announced the sale of Daimler to Jaguar.  Jaguar, attracted by Daimler’s extensive manufacturing facilities and its skilled workforce regarded most of the Daimler range as antiquated but allowed some production to continue although their engineers decided the chassis of the SP250 needed significant modifications to improve rigidity.  The strengthening was undertaken and the revised cars became known as the “B” models, the original 1959-1960 versions retrospectively labeled as A-Spec.  The changes were actually not extensive, a steel box section hoop added to connect the windscreen pillars, two steel outrigger sill beams along each side of the chassis, complimented with a couple of strategically placed braces.  The stiffer structure solved the problems and improved the driving experience, the B-spec cars produced between 1960-1963.  A subsequent upgrade, dubbed C-spec included some features such as a cigar lighter and a heater/demister and in this form, the cars remained in production until 1964.

Daimler SP252 prototype (1964)

Unfortunately, Jaguar was never enthusiastic about Daimler except as a badge which could be used on up-market Jaguars sold at a nice profit.  However, whatever the opinions of the catfish styling, the SP250 had proved itself in motorsport and, capable of a then impressive 122 mph (196 km/h), had been used as a high-speed pursuit vehicle by a number of police forces, interestingly usually with an automatic transmission, the choice made in the interest of reduced maintenance, a conclusion rental car companies would soon reach.  For that reason, the potential was clear and Jaguar explored a way to extend the appeal with a restyled body.  The result was the SP252, rendered still in fibreglass but now more elegantly done, hints of both the MGB and Jaguar E-Type (XK-E) while the rear owed some debt to Aston Martin’s DB4.  Aesthetically accomplished though it was, economic reality prevailed.  The factory was tooled-up to produce no more than 140 of the V8 engines each week, demand for which was already exceeding supply since it had been offered in the Jaguar Mk2-based Daimler 2.5 (later 250) saloon and Jaguar lacked the production capacity even to make enough E-types to meet demand.  Given that and the engineering resources it required to devote to the new V12 engine and the XJ6 saloon for which it was intended, another relatively low-volume project couldn’t be justified.

Produced between 1955-1975, the Citroën DS, although long regarded as something quintessentially French was actually designed by an Italian.  It was offered as the DS and the lower priced, mechanically simpler ID, the names apparently an deliberate play on words, DS in French pronounced déesse (goddess) and ID idée (idea).  The goddess nickname caught on though idea never did; a curiously configured version built exclusively for the UK market was called the DW which appears to have meant nothing in particular.  The frontal aspect, combined with the efficiency of the rest of the body, delivered outstandingly good aerodynamics but the catfish look was tempered a little because the low, gaping grill associated with the motif wasn’t adopted, reputedly because the ancient engine, a long-stroke and agricultural relic of the 1930s, produced so little power there wasn’t enough surplus energy to induce overheating, the need for a cooling flow of air correspondingly low.  That’s wholly apocryphal but later progress in design anyway softened the catfish effect.  It was most obvious on the series 1 cars (top) which were made between 1955-1962.  The Series 2 changes (1964-1967; centre) were effected further to improve aerodynamics and permitted also some increase to the airflow ducted for interior ventilation; the changes in appearance were said to be incidental to the process.  The catfish look vanished entirely when the series 3 cars (bottom) were introduced in 1967.

Now with four headlamps mounted behind glass canopies, the shape of which was integrated into the front fenders (top left), the arrangement was noted for the novelty of the inner set of lens being controlled by the steering (top right), the light thus being projected “around the corner” in the direction of travel, swiveling by up to 80°.  It was a simple, purely mechanical connection and the idea had during the 1930s used with auxiliary driving or fog-lights and the central (Cyclops) unit on the abortive Tucker Torpedo (1948) had been configured the same way but the DS was the first car to use adaptive headlights in volume.  Both the covers and the turning mechanism fell afoul of US regulations (lower left) so there the lens were fixed and exposed.  Another variation was in Scandinavian markets were miniature wipers were fitted.

1958 Packard Hawk

Fittingly perhaps, the gaping-mouth of the catfish style was applied to what proved one of the last gasps for Packard, a storied marque with roots in the nineteenth century which in the inter-war years had been one of the most prestigious in the US and it had been the sound of the V12 Packards which inspired Enzo Ferrari (1989-1988) to produce his own.  After spending World War II engaged in military production, notably a version of the Merlin V12 aero-engine built under license from Rolls-Royce, Packard emerged in 1945 in sound financial state but found the new world challenging, eventually in 1953 merging with fellow struggling independent, Studebaker.  Beset with internal conflicts from the start, things went from bad to worse and after dismal sales in 1958-1959 of the final Packards (which were really modified Studebakers and derided by many as "Packardbakers"), the Packard brand was retired with the coming of 1959.  The Studebaker-Packard Corporation in 1962 reverted to again become Studebaker but it was to no avail, the last Studebaker being produced in 1967.   

1957 Studebaker Golden Hawk.  Whatever the criticism of the catfish-like Packard, the car on which it was based was perhaps even more ungainly.

The origins of Packard’s swansong, the Hawk, lay in a 1957 Studebaker Golden Hawk 400 which was customized in-house for executive use.  The front end and bonnet (hood) were rendered in fiberglass, eliminating the familiar upright grille and small side inlets which were replaced with the low, wide air intake so characteristic of the catfish look.  Covering all bases, for those unconvinced by the catfish look, a pair of modest dagmars were added.  Because the engine was supercharged, like the Studebaker, the hood included a bulge but because of the lower lines, it rose higher on the Packard.  Lacking the funds to create anything better, the Hawk was approved for production as a standard 1958 model but it was from the start doomed.  It was expensive and its debut coincided with the recession of that year when all auto-makers suffered downturns but, with the rumors swirling of Studebaker-Packard's impending demise, Packard suffered more than most and only 588 Hawks were built.

1958 Packard 

Packard’s rather plaintive swansong was another set of cobbled-together Packardbakers, available as a two-door hardtop and a four-door sedan or wagon.  In 1958, fins were a thing at the rear but what really exited the stylists was that quad headlamps were now permitted in all 48 states.  Unlike the majors however, the corporation had no funds to re-tool body dies to accommodate the change so hurriedly, fibreglass pods were created which when fitted, looked as tacked-on as they really were.  Also tacked on were the new fins which sat atop the old although these were at least genuine steel rather than fibreglass.

1958 Chrysler Royal (AP2) and 1960 Chrysler Royal (AP3) (Australian)

They were also definitely always standard equipment on all the Packards, unlike the 1958 Australian Chrysler Royal (AP2) which featured similar appendages grafted to pre-existing fins, Chrysler listing them as an optional extra called "saddle fins".  However, no Royal apparently was sold without saddle fins attached so either (1) they were very popular option or (2) Chrysler changed their mind after the promotional material was printed and decided to invent mandatory options, a marketing trick Detroit would soon widely (and profitably) adopt.  In 1960, the Australians also solved the problem of needing to add quad headlamps without either a re-tool or plastic pods, changing instead the grill and mounting the lights in a vertical stack, an expedient Mercedes-Benz had recently used to ensure their new W111 (Heckflosse) sedans satisfied US legislation.

Dagmar

Dagmar (pronounced dag-mahr)

(1) The stage-name adopted by Virginia Ruth "Jennie" Lewis (née Egnor; 1921-2001), a star of 1950s US television (initial upper case).

(2) Slang term for the symmetrically-paired bumper extensions used by a number of US vehicle manufacturers and associated mostly with Cadillac 1946-1958 (initial lowercase).

(3) In the study of marketing, as DAGMAR, the acronym of Defining Advertising Goals for Measured Advertising Results (usually all upper case).

(4) A female given name from the Germanic languages and of Norse origin, in occasional use since the last nineteenth century (initial upper case).

Pre-1000: A given name of Scandinavian origin, almost always female.  It was the name of a queen of Denmark (1185–1212), a Czech by descent, originally Dragomíra (related to the contemporary Slovak Drahomíra), from the Old Church Slavonic dorgb (dear) + mirb (peace), rendered in medieval Danish under the camouflage of dag (day) + már (maid).  In Danish the meaning is listed as “day” and “glory” and it’s used also in Slovakia, Poland (Dagmara), the Netherlands, Estonia and Germany.  The ultimate source is the the Old Norse name Dagmær, the construct being dagr (day) + mær (daughter; mother; maiden).

The Tsarina (Princess Dagmar), circa 1885.

Maria Feodorovna (1847–1928) was known before marriage as Princess Dagmar of Denmark.  She became Empress of Russia upon marriage to Alexander III (1845-1894; Tsar 1881–1894) and was the mother of the last Tsar, Nicholas II (1868–1918; Tsar 1894-1917).  Historians regard Maria Feodorovna as the most glittering of all the Tsarinas.  Renowned for her beauty, her dark eyes were mentioned in both poems and diplomatic dispatches and said to be able to "fix men to the spot".  She was also one of the most admired "clothes horses" in Europe, her tall, slender figure of the type seen today on catwalks and in London, Paris and Milan, the couturiers in the fashion houses  would write letters to the Russian court, including sketches, sometimes offering their services in exchange for nothing more than the royal imprimatur.

Evolution of the Cadillac’s dagmars, 1941-1959

Lockheed P-38 Lightning & 1949 Cadillac.

On first looking at the 1949 Cadillac, a borrowing of the motif of the tail fins and propeller hubs from the Lockheed P-38 Lightning (first flown in 1939 and built 1941-1945) does seem obvious but while it appears to be true of the fins, all contemporary evidence suggests the conical additions to the front bumper bar were intended by the stylist, Vice President of Design at General Motors (GM) Harley Earl (1893–1969), to evoke the idea of a speeding artillery shells.  In the twenty-first century, it may seem curious to use the imagery of military munitions in the marketing of consumer goods but it’s the way things were once done.  GM claimed also they afforded additional collision protection but given it wasn’t until the 1970s that regulations existed to require front and rear bumpers to be the same height, in many impacts, it’s likely they acted like battering rams.

1941 Cadillac.

The bumper guards (later called over-riders) on the 1941 Cadillac were neither novel nor unique but, being on a Cadillac, they were bigger and shinier than many.  Nor was the linking bar unusual, offered by many manufacturers and emulated too by aftermarket suppliers, used often as a mounting bracket for accessory head lamps.  There was nothing novel about the idea of additional bumper guards (or over-riders).  They were not unknown in the early days of the automobile in the nineteenth century and similar devices, entirely functional as protective protuberances can be identified on horse-drawn and other forms of transport dating back centuries.  It was only in the twentieth century they became a styling feature.

1942 Cadillac.

A chromed pair recognizably dagmaresque made their debut in the 1942 model year, production of which began in September 1941.  Just as stylists had drawn from earlier influences such as aeronautical streamlining and art deco architecture, Cadillac’s designers, although the US was not yet a belligerent in what was still a European war, picked up a motif from the military: the conical shape of the artillery shell, presumably to invoke the imagery of speed and power rather than destruction.  One quirk of the early dagmars is that after the US entered the war in December 1941, the government immediately imposed restrictions on the use of certain commodities for consumer goods and this affected chrome plating so the last of the 1942 production run left the factory with painted bumpers.  Automotive production for civilian sale in the US ceased on 22 February 1942, the  manufacturing capacity converted rapidly to war purposes.

1946-1947 Cadillacs.

Although Washington had allowed production to continue until April, most of the output was used to create a stockpile of over half a million cars and light trucks, made available for the duration of the war to those deemed essential.  The sale of cars to private buyers was frozen from 31 December by Office of Production Management although, on application, local rationing boards could issue permits for cars to be delivered if the contract had been executed before 1 January.

By April 1944, only some thirty-thousand new cars remained in the stockpile and the manufacturers received authorization to undertake preliminary work on experimental models of civilian passenger cars with the proviso there must be no interference with war work and limits were imposed on the resources allocated.  At this stage, the invasion of mainland Europe had not happened and, although progress on the atomic bomb was well-advanced, it was top-secret and not even tested so planning continued with the expectation conflict would continue into 1946 or even 1947.  The war instead ended in August 1945 and that month, Cadillac finished its last M-24 tank, the production lines reverting to cars as soon as September.  By the first week of October, car production was in full swing, the 1946 models essentially the 1942 range with a few detail differences.  The dagmars were retained and re-appeared also on the 1947 line.

1948-1950 Cadillacs.

The 1948 Cadillacs got new bodies although the drive-train was substantially carried over.  Tail-fins weren’t new to cars but this was the model which began Detroit’s tail-fin fetish which, although starting modesty, would grow upwards (and occasionally outwards) for more than a decade.  Although a response to the influence of the P-38 Lightning, the fins served no aerodynamic purpose, but unlike Mercedes-Benz’s later claim the fins on the 1959 Heckflosse were Peilstege (parking aids), Cadillac never bothered to suggest they were there to assist with reverse parking.  Had they not been around since 1941, it’s interesting to speculate whether the designer might have been tempted to invent them to provide a pair of propeller hub matches for the P-38 inspired fins.  The fins were mostly admired but the big news for 1949 was the new overhead valve V8 which marked the start of a power race which would run for almost a quarter century before environmental concerns, safety issues and the first oil crisis put a stop to such things for a generation.  In a manner echoing pre-war practice, the new 331 cubic inch  (5.4 litre) V8 was actually smaller than its predecessor; that would not be the post-war trend and Cadillac’s V8 would grow to 500 cubic inches (8.2 litre) until reality bit in the 1970s.

1949 Ford "single spinner" (left) & 1951 Ford "twin spinner" (right).

The industry’s inspiration certainly came originally from the military, influenced either by artillery and aviation.  The first new Fords of the post-war years came to be known as “single spinners” and “twin spinners”, referencing the slang term for propeller and that use was a look back, jets, missiles & rockets providing designers with their new inspirations, language soon reflecting that.

Television was the great cultural disrupter of the post-war years, creating first a national and soon an international shared experience unimaginable in the diverse media environment of the twenty-first century.  Television needed content and, beginning in 1949, some of it was provided by Virginia Ruth "Jennie" Lewis (née Egnor, 1921–2001): stage name Dagmar.  Ms Lewis adopted the persona of the dumb blonde but soon proved to be no airhead, becoming the star of the show on which she'd been hired as the supporting act, parlaying her fame to become one of the celebrities of the era.  She was also impressively pneumatic which may have accounted for her popularity with at least some of the audience and the vague anatomical similarity to the Cadillac's chromed pieces quickly saw them nicknamed "dagmars".  She was said to be amused by the connection and Harley Earl's notion of speeding explosive shells was soon forgotten.

Art and Engineering: The automobile, the sweater and the cross-over of techniques from the structural to the decorative.  In the 1950s, the industry had no shortage of inspiration and role models.  

1951-1952 Cadillacs.

For 1951, the dagmars not only grew but evolved stylistically from their bolt-on beginnings to become integrated with the bumper itself although, technically, they remained separate parts.  The growth of the dagmar is illustrative of Darwin's theory of natural selection; beneficial mutations within the genetic code that aid an organism's survival will be passed to the next generation.  For much Cadillac’s next twenty-five years, bigger would be better.

1953 Cadillac.

Whether or not Cadillac was influenced by the cultural impact of Ms Lewis isn’t documented but in one way the anthropomorphism became a little more explicit in 1953, this time with uplift, supported still by the bumper but notably higher.  However, for 1953, the dagmars also returned to their military roots with the addition of small stabilizer fins so those seeking meaning in the metal should make of that what they will.  It was in 1953 the Cadillac Eldorado first appeared as a low volume convertible, production prompted after the positive response to the 1952 El Dorado “Golden Anniversary” concept car.  Lavishly equipped, it featured a unique body and is notable for the first appearance on a Cadillac of the “wrap-around” windscreen which would become an industry feature for almost a decade and one historian suggested the days of incapacity suffered by Richard Nixon (1913-1994; US president 1969-1974) during the 1960 presidential campaign (his knee damaged by the “dog-leg” windscreen pillar in his Chevrolet) may have been a factor in him losing the contest by “an electoral eyelash”.  The 1953 Eldorado was very expensive and only 552 were built but despite that, in subsequent decades, US manufacturers often couldn't resist the lure of such unprofitable ventures.

1954 Cadillac.

Cadillac slightly enlarged the tails fins for 1954 but abandoned the little fins on the dagmars, the shape returning not merely to something approximating Ms Lewis but hinting also at the bullet bra style so associated with the era.  It was clear there was demand for something like the Eldorado but the stratospheric price of the exclusively bodied 1953 car had meant buyers were few.  In 1954 Cadillac re-positioned the Eldorado as a blinged-up version of the regular-production line, enabling the price to be reduced by 35%; in response, sales almost quadrupled and almost immediately the thing was among the most profitable in the GM stable, something which encouraged over the years a number of “special edition” Eldorados with the predictably fanciful names.

1955 Cadillac.

Peak dagmar.  Such was the importance of the dagmar, to afford them additional space, the parking lamps were moved to a spot directly below the head lamps.  The uplift was quite explicit in 1955, the superstructure suggestive of the cantilever effect which underlay the structural engineering of the underwire bra.  Pursuing the metaphor, this was definitely up a couple of cup sizes from the year before; while it’s hard to be exact, by 1955 Cadillac was well into the alphabet.

1956 Cadillac.

Apparently now content with the size and shape of the protrusions, Cadillac devoted some attention to the surrounding details, the grill now with finer texture and the parking lamps moved to lacunae cut into the bumpers.  A novelty for 1956 was the option of the grill being embellished in gold as an alternative to the standard satin finish and the fins, although higher than the originals, remained restrained.  That was not to last.

1957 Cadillac.

Longer to lengthen the lingerie link, the uplifted dagmars now gained padding, (actually more like pasties given they didn't actually increase a dagmar's size)  the rubber attachments actually quite a good idea given how far their chromed metal predecessors stuck out.  Although obviously not at the time foreseen, the idea would be revived by some in the early 1970s as a quick, cheap solution to meet the new frontal-impact regulations and the rubber buffers must in 1957 have prevented some damage, both to victim and perpetrator.  Predictably, they were quickly nicknamed “pasties”, a borrowing of the term used in the female underwear business to describe a stick-on attachment.

1958 Cadillac.

GM’s 1957-1958 bodies suffered stylistically against the sleek Chryslers of the era and one aspect Cadillac addressed for 1958 was the perception the 1957 models had looked, remarkably, too short; a thing of relative proportions as well as absolute dimensions.  Still padded, the dagmars moved a little towards the edges and the fins grew, losing the forward slope on some models which had contributed to the sense of stubbiness.

1959 Cadillac.

Cadillac retired the dagmars in 1959; Darwinian natural selection again. (1) The dagmars, even if padded, did cause damage, (2) the adoption of the newly legal quad head lamps in 1957-1958 created an opportunity for stylists render something new and (3) whatever may have be the linkage with women’s fashion, the old imagery of artillery shells or twin propellers was outmoded in the jet-age, the new inspiration the twin-engined nacelle seen on the Boeing B-52 Stratofortress and the Convair B-36 Peacemaker, four of which Cadillac grafted on, two for the head lamps, two for the park lamps.  Even in Detroit in the 1950s, to add a pair of dagmars to that lot might have been thought a bit much.

Jayne Mansfield in 1959 Cadillac Elsorado Biarrritz.

She may neither have noticed nor cared that Cadillac deleted the dagmars on the 1959 range but Jayne Mansfield (1933–1967) anyway brought her own when she bought a 1959 Eldorado convertible.  As a marketing ploy, the two-door hardtops had for some time been called the "Eldorado Seville" while the companion convertible was the "Eldorado Biarritz".  The dagmars may have gone but it's for the "twin bullet" tail-lamp assemblies that the 1959 range is remembered; while not the tallest fins on the era (the 1961 imperials winning that dubious award by about an inch (25 mm)), they probably were the most extravagant.  Also, despite the number of pink 1959 Cadillacs now in existence, none ever left the factory painted thus, a rose-colored exterior hue offered in only 1956.  It was that Elvis Presley (1935-1977) owned a pink Cadillac and the use of the phrase in popular culture (song & film) that made the trend a thing although his car was a 1955 Fleetwood Sixty Special which was originally blue with a black roof.  The roof was later re-sprayed white but people adopting the motif usually go all-pink.

1959 Cadillac Cyclone (XP-74) concept car.

Cadillac may have abandoned the use of dagmars in their 1959 models (a rare example of restraint that year) but concurrent with that, they also toured the show circuit with the Cadillac Cyclone (XP-74) concept car, an example of how far things had come from Ford's "spinners" a decade earlier.  Although it was powered by the corporation’s standard 390 cubic inch (6.5 litre) V8, there was some adventurous engineering including a rear-mounted automatic transaxle and independent rear suspension (using swing axles, something not as bad as it sounds given the grip of tyres at the time) but few dwelt long on such things, their attention grabbed by features such as the bubble top canopy (silver coated for UV protection) which opened automatically in conjunction with the electrically operated sliding doors.

Boeing B-52 Stratofortress.

Built between 1952-1962, the B-52 has been in service under fourteen presidents and has seen several generations of airplanes come and go.  No longer used for its original purpose which was to overfly Russian & Chinese targets, dropping gravity bombs, the platform has proved adaptable and has been subject to a number of upgrades and revisions, new generations of engines (quieter, more economical and less polluting) fitted and some modern materials integrated to replace the some of the period steel & aluminium.  The most obvious updating however is that the B52s still in service are hybrids in that they're a mix of analogue and digital, the flight controls, weapons systems and other avionics reflecting in some cases almost all of the technical generations of the last sixty-odd years.  It’s not impossible some may still be in service in 2052, a century after the first flight.  In most ways, the B-52’s design has proved more durable than the 1952 Cadillac.

Translatable motifs: the Convair B-36 Peacemaker and the 1959 Cadillac.

Had Cadillac wished to combine propeller-hub shaped dagmars with the shape of jet-engine nacelles, there were examples from aviation.  Some of Messerschmitt's prototype twin-jet ME-262s were equipped also with a propeller driven by a Jumo 210 engine, a helpful courtesy for the test-pilots given the unreliability of the early jets.  The US Air Force however provided a better example.  A transitional airframe, the Convair B-36 Peacemaker (built 1946-1954) was one of the early strategic bombers designed specifically as a delivery system for nuclear weapons.  With a greater payload even than the B-52, in its final configuration the B-36 was powered by a remarkable ten engines, six radial propeller units and four jets which lent the B-36 its slogan within Strategic Air Command: "six turnin' and four burnin' ".  However, the propellers were in an unusual pusher configuration, facing the opposite direction from the usual practice so it would have been a challenge to continue the tribute to Ms Lewis.  Instead, on the 1959 Cadillac, the twin nacelles at the front and the twin bullet tail lamps to the rear are in pure emulation of the airplane.

1960 Lincoln Continental Mark V Executive Limousine.

Leased to the White House by Ford for an annual US$500, this was the limousine that presidents used for personal journeys around Washington DC.  Replaced during the Johnson administration (1963-1969) as part of the periodic updating of the White House fleet, it was sold by public tender as just another used car and there wasn't then the same sensitivity attached to objects associated with event.  The 1961 Lincoln Continental convertible in which President John Kennedy (JFK, 1917–1963; US president 1961-1963) was assassinated in 1963 was, after being repainted black (it was originally midnight blue), fitted with a permanent roof and titanium armor plating, returned to the White House car pool where it served until 1977, an unsentimental pragmatism probably unthinkable now.  Although their own extravagances were hardly subtle, the fins on Fords, Lincolns and even Edsels never reached the heights or bent to shape the contortions GM and Chrysler pumped out.  Nor was Ford's embrace of dagmars passionate.  They appeared on the gargantuan 1958 Lincolns, disappeared the next year, only to return in 1960 but there it ended; they would have been an absurd addition to the severe lines of the 1961 Lincoln.

1963 Ford Galaxie 500XL convertible (G-Code 406 Tri-power).

Notably, GM's other divisions rarely tried to match Cadillac in size, lift and projection, Buick the most committed though other manufacturers, albeit spasmodically, would use the theme.  Mercury and Packard offered them on various models between 1953-1956 and Chevrolet's were modest and rubber-padded.  That idea was picked up by Ford in the early 1960s, their final down-sized fling on the 1963 Galaxie; perhaps as a sign of the times, uniquely, they were offered only as an optional extra.  In a distinctly un-dagmaresque way, a pair appeared also on the rear bumper and were obviously there genuinely to offer some modest protection against the damage which might be suffered in low-impact events such as those suffered in car parks.

1974 Triumph TR6, 1973 Imperial LeBaron and 1974 Jaguar E-Type.

There was no suggestion of anything Darwinian about the sudden, unnatural addition of ungainly blocks of rubber to certain cars in the early 1970s.  They were the result of the lobbying efforts of the insurance industry proving more effective in having the congress pass legislation imposing "bumper standards" than were those of the car industry in ceasing to delay or prevent their introduction.  Presumably also, the "campaign finds donations" of the insurance industry were both greater and better "packaged".  Some US manufacturers bolted them on as a stop-gap solution while the engineering was done to create the railway-sleeper line bumpers to comply with the next year's tougher standards.    While some model lines were substantially revised to meet the US’s new frontal impact rules, older vehicles, some on platforms dating from the 1950s either couldn’t be adapted or were so close to end-of-life the economics were not compelling.  The quick and dirty solution proved to be somewhat non-anthropomorphic dagmars, this time made almost entirely of padding so predictably dubbed “falsies”.  Awkward looking though they were, worse was to come, some of the adaptations used to meet the rules were truly ghastly, a few of which lasted well into the 1980s.

Trends in one industry do get picked up in others and it can be difficult to work out who is being influenced by whom, cause and effect sometimes amorphous.  Like the tailfin fad, the dagmar era came and went during the first generation of the affluent society, a brief, chromed moment during which excess could be enjoyed without guilt although, even at the time, there were critics.  The dissenters probably weren't among those who actually bought the big Cadillacs, Lincolns and Imperials; between them there were differences but about one thing, all concurred.  While conquest sales did happen, especially if there was something genuinely innovative like the 1955 & 1957 Imperials or the 1961 Lincoln, Cadillac owners tended to be a breed apart, a separate population.  All however agreed that everybody likes boobs.