Boutique

Boutique (pronounced boo-teek]

(1) A small shop, especially one that sells fashionable clothes and accessories or a special selection of other merchandise.

(2) Within a larger store, a small specialty department.

(3) As a modifier, any (usually small(ish)) business offering customized service (boutique law firm; boutique investment house; boutique winery etc).

(4) In informal use, a small business, department etc, specializing in one aspect of a larger industry (such as the “mining sector analysts”, “transport sector analysts” etch within a financial services research organization).

(5) Of, designating, denoting or characteristic of a small, specialized or exclusive producer (sometimes of the bespoke) or business (either attributive or self-applied).

1767: From the French boutique, from the Middle French, probably from the Old Provençal botica & botiga, from the Latin apotheca (storehouse), ultimately from the Ancient Greek apothēkē (apothecary) (storehouse).  The original meaning in the 1760s was “a small retail outlet (shop) of any sort” boutique, an inheritance from the fourteenth century French source and it wasn’t until the early 1950s it assumed the still familiar sense of “trendy little shop selling fashion items”.  The link with the mid-fourteenth century noun apothecary lay in its sense of “shopkeeper”, the notion of one being a place where is stored and sold “stores, compounds & medicaments (what is now described variously as “a pharmacy: or “chemist shop”) emerged quickly and soon became dominant.  The word was from the French apothicaire, from the Old French apotecaire, from the Late Latin apothecarius (storekeeper), from the Latin apotheca (storehouse)m from the Ancient Greek apothēkē (barn, storehouse (literally “a place where things are put away”)), the construct being apo- (away) + thēkē (receptacle (from a suffixed form of primitive Indo-European root dhe- (to set, put)).  The same Latin word produced French boutique, the Spanish bodega and the German Apotheke; the cognate compounds produced the Sanskrit apadha- (concealment) and the Old Persian apadana- (palace) and one quirk was that had the usual conventions been followed, the Latin apotheca would have emerged in French as avouaie.  The French masculine noun boutiquier (the plural boutiquiers; the feminine boutiquière) translates as “shopkeeper, storekeeper”.  Boutique is a noun & adjective and boutiquey & boutiquelike are adjectives; the noun plural is boutiques.  Of the adjectival use (resembling or characteristic of a boutique (however defined), the comparative is “more boutiquey”, the superlative “most boutiquey”).

Lindsay Lohan at the Singer22 boutique (described as the company’s “flagship store”), Long Island, New York, March 2011 (left) and at the opening of the Philipp Plein (b 1978) boutique, Mykonos, Greece, June 2019 (right).  Among fashion retailers, the term “boutique” is used both of high-end designer outlets and mass-market, high volume operations.  What the word implies can thus vary from “exclusive; expensive” to “trendy, edgy, celebrity influenced” etc.

Modern commerce understood the linguistic possibilities and that included the portmanteaus (1) fruitique (the construct being fruit + (bout)ique) (a trendy (ie high-priced) fruit shop in an area of high SES (socio-economic status)) and (2) postique (the construct being post(al) +‎ (bout)ique).  Originally, postique was a trademark of the USPS (US Postal Service) but it came to be used of retail stores selling items relating to postal mail (stamps, stationery and such).  One interesting trend in middle-class retailing has been the niche of the “boutiquey” stationery shop where the focus is on elegant versions of what are usually utilitarian office consumables; impressionistically, the client base appears almost exclusively female.  The “e-boutique” is an on-line retailer using the term to suggest its lines of garments are targeting a younger demographic.  The term “boutique camping” (services offering “going camping” without most of the discomforts (ie with air-conditioned tents, sanitation, running hot water etc) never caught on because the portmanteau “glamping” (the construct being glam(our) + cam(ping)) was preferred and, as a general principle, in popular use, a word with two syllables will tend to prevail over one with four.

By the 1970s, the term “boutique” had spread in fashion retailing to the extent it was part of general language; it tended to be understood as meaning “exclusive, small-scale fashion stores” which were in some way niche players (more on the cutting edge of design, specializing in a certain segment etc) in a way which contrasted with the large department stores.  The word gained a cachet and by the 1980s the “boutique hotel” was a thing, probably meaning something like “We are not the Hilton”.  That may be unfair and the classic boutique hotel was smaller, sometimes in some way quirky (such as being in a heritage building) and not necessarily cheaper than the major high-end chains.  The advertising for boutique hotels often emphasized “individuality” rather than the “cookie-cutter” approach of the majors although the economics of running a hotel did conspire against things being too different and the standardization operations like Hilton or Hyatt offered around the world was a genuine attraction for many and not just the corporate clients.  Additionally, what the majors had done was raise the level of expectation and there was thus a baseline of similarity on which boutique players had to build.  Some successfully marketed the “difference” but structurally, there are more similarities than differences.  In the 1990s, the metaphorical sense was extended to just about anything in commerce which could be marketed as “specialized” although initially the most obvious differentiation was probably that the operations so dubbed tended to be “smaller and not part of a large multi-national”.  Thus appeared boutique law firms, boutique investment house, boutique wineries, boutique architects and such.

Boutique Hotel Donauwalzer, Hernalser Gürtel 27, 1170 Wien, Austria.

Although the use of the descriptor “boutique” didn’t become mainstream until the twenty-first century, “boutique” car manufacturers have existed since the early days of the industry and there have been literally hundreds (some of which didn’t last long enough to sell a single machine) and while a few endured to become major manufacturers or be absorbed by larger concerns, most fell victim either the economic vicissitudes which periodically cull those subsisting on discretionary expenditure or in more recent decades, the increasingly onerous web of laws and regulations which consigned to history the idea of "real" cars emerging from cottage industries.  Today, there are boutique operations and they tend to be either (1) parts-bin specialists which combine a bespoke body and interior fittings with components (engines, transmissions, suspension) from the majors or (2) those who modify existing vehicles (Ferraris & Porsches especially favored) with more power, bling or a combination of both.  Either way, the price tag can reach seven figures (in US$ terms).

The established high-end manufacturers noted the industry and although many had long offered customization services, the approach is now more institutionalized and exists as separate departments in separate buildings, there to cater to (almost) every whim of a billionaire (since the expansion of the money supply in the last quarter century they’re now a more numerous and still growing population).  The way the cost of a Porsche, Bentley or Ferrari can grow alarmingly from the list price (and these are not always the fiction some suggest) as the options & “personalizations” accumulate has attracted some wry comment but it’s not something new and the values are relative:  In the late 1960s, a Chevrolet Camaro might be advertized at around US$2800 but by the time the buyer had ticked the desired boxes on the option list, the invoice might read US$4400 or more.  Compared with that, adding US$55,000 in different paint, leather and wheels to a US$350.000 Ferrari starts to make LBJ era Detroit look like a bunch of horse thieves.

Monteverdi’s boutique Swiss concern

Peter Monteverdi (1934–1998 (and believed not in the lineage of Italian composer Claudio Monteverdi (1567–1643)) was a successful Swiss businessman and a less than successful race driver.  He was also one of the many disgruntled customers of Enzo Ferrari (1898-1988) and one of several inspired by the experience to produce cars to compete with those made by Il Commendatore.  For a decade between 1967-1976, his eponymous manufacturing concern (unique in Switzerland) produced over a thousand big, elegant (and genuinely fast) coupés, convertibles and sedans, all with the solidly reliable drive-train combination of Chrysler’s 440 cubic inch (7.2 litre) V8, coupled usually with the TorqueFlite automatic transmission and unlike some of the less ambitious boutique players in the era, Peter Monteverdi included engineering innovations such as the DeDion tube rear suspension (which had the advantage of keeping the rear wheels parallel in all circumstances, something desirable given the torque of the 440 and the tyre technology of the era).  In the post oil shock world of stagflation, it couldn’t go on and it didn’t, the last of the big machines leaving the factory in 1976 although Monteverdi did follow a discursive path until production finally ended in 1982; by then it was more (lawful) “chop shop” than boutique but those ten golden years did bequeath some memorable creations:

1970 Monteverdi Hai 450 SS.

The Lamborghini Miura (1966-1973) had fundamental flaws which progressively were ameliorated as production continued but the design meant some problems remained inherent.  People who drove it at high speed sometimes became acquainted with those idiosyncrasies but for those who just looked at the things forgave it because it was stunning achievement in aggression and beauty; it validated the notion of the mid- engined supercar.  Noting the Miura and the rumors of a similar machine from Ferrari (the prototype of which would be displayed at the 1971 Turin Auto Show and be released two years later as the 365 GT4 BB (Berlinetta Boxer the cover-story for the “BB” dsignation, the truth more exotic)), Peter Monteverdi built the Hai 450 SS (painted in a fetching “Purple Mist”) which created a sensation on the factory’s stand at the 1970 Geneva Motor Show.  “Hai” is German for “shark”; the muscular lines certainly recall the beasts  and the specification meant it lived up to the name.  Powered not by the 440 but instead Chrysler’s 426 cubic inch (7.0 litre) Street Hemi V8 (a version of their NASCAR racing engine tamed for street use) and using a ZF five-speed manual gearbox, the claimed top speed was a then impressive 180 mph (290 km/h), some 6-8 mph (10-13 km/h) faster than any Ferrari or Lamborghini and although the number seems never to have been verified, it was at least plausible.  Tantalizing though it was, although orders were received (the price in the UK was quoted at Stg£12,950, some 20% more than a Rolls-Royce Silver Shadow), series production was never contemplated and Peter Monteverdi was quoted explaining his reticence by saying “This car is so special you can’t deliver it to everybody.” So although over the years four were built (two with significant differences in mechanical specification) it was only the original prototype which ended up in private hands, the others retained by the factory (displayed at the Monteverdi museum in Binningen, Basel-Landschaft until it closed in 2016).  For trivia buffs, the Hai was the only car powered by a Street Hemi ever to have "factory-fitted" air-conditioning. 

1975 Monteverdi Palm Beach.

By 1975 it was obvious the writing was on the wall for the way things had been done in the era of US$2 a barrel oil but the Palm Beach, shown at that year’s Geneva Motor Show was a fine final fling.  The factory had had a convertible in the catalogue for years but the Palm Beach was different and rather than being a Monteverdi Berlinetta with roadster coachwork (as the appearance would suggest), it was based on the older High Speed 375 C platform with which the company had built its reputation.  It was thus the familiar combination of the 440 and TorqueFlite and the styling updates were an indication of how things would have progressed had events in the Middle East not conspired against it.  Although promotional material was prepared for the show and even a price was quoted (124,000 Swiss Francs), the Palm Beach remained an exquisite one-off.

Monteverdis in the last days of the big blocks: 375/4 (front), 375/L (centre) and Palm Beach (rear).

Others in the trans-Atlantic ecosystem offered four-door sedans including Facel Vega, Iso and De Tomaso but none offered a 7.2 litre big-block V8 or rendered it in such a dramatic low-slung package as the Monteverdi 375/4.  First shown at the 1971 Geneva Motor Show, production didn’t begin until the following year but the big machine made an impression on the press; big and heavy though it was, the aerodynamics must have been better than a first glance would suggest because testers who took it to Germany to run on the Autobahn (really its natural environment), found it would run to a genuine 144 mph, (232 km/h), out-pacing even the Mercedes-Benz 300 SEL 6.3 which had for some time reigned as the fastest four door (although the fastest of the Maserati Quattroportes might contest that).  Regular production of the 375/4 ended in 1973 although it remained available on special order with some demand from the Middle East (where the price of fuel was wasn’t much thought about when filling up) and it’s believed as many as 34 had been built when the last was delivered in 1975.  The last of them looked as good as the first although it wasn’t as fast, the later 440s detuned to meet US emission control rules although 120 mph (195 km/h) was still possible.

Panda

Panda (pronounced pan-duh)

(1) A black & white, herbivorous, bearlike mammal (in popular use sometimes as “giant panda”), Ailuropoda melanoleuca (family Procyonidae), now rare with a habitat limited to relatively small forested areas of central China where ample growth exists of the stands of bamboo which constitutes the bulk of the creature’s diet.

(2) A reddish-brown (with ringed-tail), raccoon-like mammal (in the literature often referred to as the “lesser panda”), Ailurus fulgens which inhabits mountain forests in the Himalayas and adjacent eastern Asia, subsisting mainly on bamboo and other vegetation, fruits, and insects.

(3) In Hinduism, a brahmin (a member of the highest (priestly) caste) who acts as the hereditary superintendent of a particular ghat (temple) and regarded as authoritative in matters of genealogy and ritual.

(4) In colloquial use (picked up as UK police slang) as “panda car” (often clipped to “panda”), a UK police vehicle painted in a two-tone color scheme (originally black & white but later more typically powder-blue & white) (historic use only).

(5) Used attributively, something (or someone) with all (or some combination of) the elements (1) black & white coloration, (2) perceptions of “cuteness” and (3) the perceived quality of being “soft & cuddly”.

1835: From the French (Cuvier), a name for the lesser panda, assumed to be from a Tibeto-Burman language or some other native Nepalese word.  Cuvier is a trans-lingual term which references the French naturalist and zoologist Georges Cuvier (1769–1832) and his younger brother the zoologist and paleontologist Frédéric Cuvier (1773–1838).  The term was use of any of the Latinesque or pseudo-Latin formations created as taxonomic names for organisms following the style & conventions used by the brothers.  Most etymologists suggest the most likely source was the second element of nigálya-pónya (a local name for the red panda recorded in Nepal and Sikkim), which was perhaps from the Nepali निँगाले (nĩgāle) (relating to a certain species of bamboo), the adjectival form of निँगालो (nĩgālo), a variant of निङालो (niṅālo) (Drepanostachyum intermedium (a species of bamboo)).  The second element was a regional Tibetan name for the animal, related in some way to ཕོ་ཉ (pho nya) (messenger).  The use in Hinduism describing “a learned, wise; learned man, pundit, scholar, teacher (and specifically of the Brahmin (a member of the highest (priestly) caste) who was the hereditary superintendent of a particular ghat (temple) and regarded as authoritative in matters of genealogy and ritual, especially one who had memorized a substantial proportion of the Vedas)” was from the Hindi पंडा (paṇḍā) and the Punjabi ਪਾਂਡਾ (pāṇḍā), both from the Sanskrit पण्डित (paṇḍita) (learned, wise; learned man, pundit, scholar, teacher).  The English word pundit (expert in a particular field, especially as called upon to provide comment or opinion in the media; a commentator or critic) entered the language during the British Raj in India, the use originally to describe native surveyor, trained to carry out clandestine surveillance the colonial borders.  The English form is now commonly used in many languages but the descendants included the Japanese パンダ (panda), the Korean 판다 (panda) and the Thai: แพนด้า.  Panda is a noun and pandalike (also as panda-like) is an adjective (pandaesque & panderish still listed as non-standard; the noun plural is pandas.

A charismatic creature: Giant Panda with cub.

As a word, panda has been productive.  The portmanteau noun pandemonium (the blend being panda +‎ (pande)monium was a humorous construct describing the reaction which often occurs in zoos when pandas appear and was on the model of fandemonium (the reaction of groupies and other fans to the presence of their idol).  The "trash panda" (also as "dumpster panda" or "garbage panda") was of US & Canadian origin and an alternative to "dumpster bandit", "garbage bandit" or "trash bandit" and described the habit of raccoons foraging for food in trash receptacles.  The use was adopted because the black patches around the creature's eyes are marking similar to those of the giant panda.  The Australian equivalent is the "bin chicken", an allusion to the way the Ibis has adapted to habitat loss by entering the urban environment, living on food scraps discarded in rubbish bins.

Lindsay Lohan with “panda” eye makeup (left) and a cat which manages the look "makeup free" (right).  The companion term is "reverse panda", a usually unintended effect caused by light makeup around the eyes appearing as white circles or patches.  The look sometimes is exaggerated in photographs because of the use of studio lighting or the camera flash.

The “panda crossing” was a pedestrian safety measure, an elaborate form of the “zebra crossing”.  It was introduced in the UK in 1962, the name derived from the two-tone color scheme used for the road marking and the warning beacons on either side of the road.  The design worked well in theory but not in practice and all sites had been decommissioned by late 1967.  The giant panda’s twotonalism led to the adoption of “panda dolphin” as one of the casual tags (the others being “jacobita, skunk dolphin, piebald dolphin & tonina overa for the black & white Commerson's dolphin (Cephalorhynchus commersonii).  “Reverse panda” is an alternative version of “raccoon eyes” and describes an effect achieved (sometimes “over-achieved”) with eye-shadow or other makeup, producing a pronounced darkening around the eyes, an inversion of the panda’s combination.  It’s something which is sometimes seen also in photography as a product of lighting or the use of a camera’s flash.

In English, the first known reference to the panda as a “carnivorous raccoon-like mammal (the lesser panda) of the Himalayas” while the Giant Panda was first described in 1901 although it had been “discovered” in 1869 by French missionary Armand David and it was known as parti-colored until the name was changed which evidence of the zoological relationship to the red panda was accepted.  The giant panda was thus once included as part of the raccoon family but is now classified as a bear subfamily, Ailuropodinae, or as the sole member of a separate family, Ailuropodidae (which diverged from an ancestral bear lineage).  The lesser panda (the population of which has greatly been reduced by collectors & hunters) is now regarded as unrelated to the giant panda and usually classified as the sole member of an Old World raccoon subfamily, Ailurinae, which diverged from an ancestral lineage that also gave rise to the New World raccoons, most familiar in North America.  As late as the early twentieth century, the synonyms for the lesser panda included bear cat, cat bear & wah, all now obsolete.

Panda diplomacy

Lindsay Lohan collecting Chinese takeaway from a Panda Express outlet, New York City, November 2008.

Although the first pandas were gifted by Generalissimo Chiang Kai-shek’s (1887-1975; leader of the Republic of China (mainland) 1928-1949 & the renegade province of Taiwan 1949-1975) Chinese government in 1941, “panda diplomacy” began as a Cold War term, the practice of sending pandas to overseas zoos becoming a tool increasingly used by Peking (Beijing after 1979) following the Sino-Soviet split in 1957.  Quite when the phrase was first used isn’t certain but it was certainly heard in government and academic circles during the 1960s although it didn’t enter popular use until 1972, when a pair of giant pandas (Ling-Ling and Hsing-Hsing) were sent to the US after Richard Nixon’s (1913-1994; US president 1969-1974) historic visit to China, an event motivated by Washington’s (1) interest in seeking Peking’s assistance in handling certain aspects of the conflict in Indochina and (2) desire to “move Moscow into check on the diplomatic chessboard”.  Ever since, pandas have been a unique part of the ruling Communist Party of China’s (CCP) diplomatic toolbox although since 1984 they’ve been almost always leased rather than gifted, the annual fee apparently as high as US$1 million per beast, the revenue generated said to be devoted to conservation of habitat and a selective breeding program designed to improve the line’s genetic diversity.  Hong Kong in 2007 were gifted a pair but that’s obviously a special case ("one country, two pandas") and while an expression of diplomatic favour, they can be also an indication of disapprobation, those housed in the UK in 2023 returned home at the end of the lease and not replaced.

It’s one of a set of such terms in geopolitics including  “shuttle diplomacy” (the notion of a negotiator taking repeated "shuttle flights" between countries involved in conflict in an attempt to manage or resolve things (something with a long history but gaining the name from the travels here & there of Dr Henry Kissinger (1923-2023; US national security advisor 1969-1975 & secretary of state 1937-1977) in the 1960s & 1970s)), “ping-pong diplomacy” (the use of visiting table-tennis teams in the 1960s & 1970s as a means of reducing Sino-US tensions and maintaining low-level cultural contacts as a prelude to political & economic engagement), “commodity diplomacy” (the use of tariffs, quotas and other trade barriers as “bargaining chips” in political negotiations), “gunboat diplomacy” (the threat (real or implied) of the use of military force as means of coercion), “hostage diplomacy” (holding the nationals of a country in prison or on (sometimes spurious) charges with a view to exchanging them for someone or something) and “megaphone diplomacy” (an official or organ of government discussing in public what is usually handled through “usual diplomatic channels”; the antonym is “quiet diplomacy”).

Panda diplomacy in action.

A case study in the mechanics of panda diplomacy was provided by PRC (People’s Republic of China) Premier Li Qiang (b 1959; premier of the People's Republic of China (PRC) since 2023) during his official visit to Australia in June 2024.  Mr Li’s presence was an indication the previous state of “diplomatic deep freeze” between the PRC & Australia had been warmed to something around “correct but cool”, the earlier state of unarmed conflict having been entered when Beijing reacted to public demands (delivered via “megaphone diplomacy”) by previous Australian prime minister Scott Morrison (b 1968; Australian prime-minister 2018-2022) for an international enquiry into the origin of the SARS-Covid-2 virus which triggered the COVID-19 pandemic.  Such a thing might have been a good idea but underlying Mr Morrison’s strident call was that he was (1) blaming China and (2) accusing the CCP of a cover-up.  Mr Morrison is an evangelical Christian and doubtlessly it was satisfying for him to attend his church (one of those where there’s much singing, clapping, praising the Lord and discussing the real-estate market) to tell his fellow congregants how he’d stood up to the un-Christian, Godless communists but as a contribution to international relations (IR), it wasn’t a great deal of help.  His background was in advertising and coining slogans (he so excelled at both it was clearly his calling) but he lacked the background for the intricacies of IR.  The CCP’s retributions (trade sanctions and refusing to pick up the phone) might have been an over-reaction but to a more sophisticated prime-minister they would have been reasonably foreseeable.

Two years on from the diplomatic blunder, Mr Li arrived at Adelaide Zoo for a photo-opportunity to announce the impending arrival of two new giant pandas, the incumbent pair, Wang Wang and Fu Ni, soon to return to China after their 15 year stint.  Wang Wang and Fu Ni, despite over those years having been provided “every encouragement” (including both natural mating and artificial insemination) to procreate, proved either unable or unwilling so, after thanking the zoo’s staff for looking after them so well, the premier announced: “We will provide a new pair of equally beautiful, lovely and adorable pandas to the Adelaide Zoo.”, he said through an interpreter, adding: “I'm sure they will be loved and taken good care of by the people of Adelaide, South Australia, and Australia.”  The duo, the only giant pandas in the southern hemisphere, had been scheduled to return in 2019 at the conclusion of the original ten year lease but sometime before the first news of COVID-19, this was extended to 2024.  Although their lack of fecundity was disappointing, there’s nothing to suggest the CCP regard this as a loss of face (for them or the apparently unromantic couple) and Wang Wang and Fu Ni will enjoy a comfortable retirement munching on abundant supplies of bamboo.  Unlike some who have proved a “disappointment” to the CCP, they’ll be spared time in a “re-education centre”.

A classic UK police Wolseley 6/80 (1948-1954) in black, a staple of 1950s UK film & television (top left), Adaux era Hillman Minx (1956–1967) (top centre) & Jaguar Mark 2 (1959-1969) (top right), the first of the true "black & white" panda cars, Ford Anglia 105E (1958-1968) on postage stamp issued by the Royal Mail in 2013 (bottom left), in one of the pastel blues which replaced the gloss black, Rover 3500 (SD1, 1976-1984) (bottom centre) in one of the deliberately lurid schemes used in the 1970s & 1980s (UK police forces stockpiled Rover 3500s when it was announced production was ending; they knew what would follow would be awful) and BMW 320d (bottom right) in the "Battenburg markings" designed by the Police Scientific Development Branch (SDB).

Until 1960, the fleets of cars run by most of the UK’s police forces tended to be a glossy black.  That began to change when, apparently influenced by US practice, the front doors and often part or all of the roof were painted white, the change said to be an attempt to make them “more distinctive”.  The new scheme saw then soon dubbed “panda cars”, the slang picked up by police officers (though often, in their economical way, clipped to “panda”) and use persisted for years even after the dominant color switched from black to pastels, usually a duck-egg blue.  Things got brighter over the years until the police developed the high-visibility “Battenburg markings” a combination of white, blue and fluorescent yellow, a system widely adopted internationally.  Interestingly, although the black & white combination was used between the 1960s-1990s by the New Zealand’s highway patrol cars (“traffic officers” then separate from the police), the “panda car” slang never caught on.

The Fiat Panda

Basic motoring, the 1980 Fiat Panda.

Developed during the second half of the troubled and uncertain 1970s, the Fiat Panda debuted at the now defunct Geneva Motor Show in 1980.  Angular, though not a statement of high rectilinearism in the manner of the memorable Fiat 130 coupé (1971-1977), it was a starkly functional machine, very much in the utilitarian tradition of the Citroën 2CV (1948-1990) but visually reflecting more recent trends although, concessions to style were few.  Fiat wanted a car with the cross-cultural appeal of its earlier Cinquecento (500, 1957-1975) which, like the British Motor Corporation’s (BMC) Mini (1959-2000) was “classless” and valued for its practicality.  It was designed from “the inside out”, the passenger compartment’s dimensions created atop the mechanical components with the body built around those parameters, the focus always on minimizing the number of components used, simplifying the manufacturing and assembly processes and designing the whole to make maintenance as infrequently required and as inexpensive as possible.  One innovation which seemed a good, money saving device was that all glass was flat, something which had fallen from fashion for windscreens in the 1950s and for side windows a decade later.  In theory, reverting to the pre-war practice should have meant lower unit costs and greater left-right interchangeability but there were no manufacturers in Italy which had maintained the machinery to produce such things and the cost per m² proved eventually a little higher than would have been the case for curved glass.  Over three generations until 2024, the Panda was a great success although one which did stray from its basic origins as European prosperity increased.  There was in the 1990s even an electric version which was very expensive and, its capabilities limited by the technology of the time, not a success.

The name of the Fiat Panda came from mythology, Empanda, a Roman goddess who was patroness of travelers and controversial among historians, some regarding her identity as but the family name of Juno, the Roman equivalent of Hera, the greatest of all the Olympian goddesses.  Whatever the lineage, she was a better choice for Fiat than Pandarus (Πάνδαρος) who came from the city of Zeleia, Apollo himself teaching him the art of archery.  Defying his father’s advice, Pandarus marched to Troy as a foot soldier, refusing to take a chariot & horses; there he saw Paris & Menelaus engaged in single combat and the goddess Athena incited Pandarus to fire an arrow at Menelaus.  In this way the truce was broken and the war resumed.  Pandarus then fought Diomedes but was killed, his death thought punishment for his treachery in breaking the truce.

Press-kit images for the 2024 Fiat Grande Panda issued by Stellantis, June 2024.

In June 2024, Fiat announced the fourth generation Panda and advances in technology mean the hybrid and all-electric power-trains are now mainstream and competitive on all specific measures.  The Grande Panda is built on the new Stellantis “Smart Car platform”, shared with Citroën ë-C3, offering seating capacity for five.  Unlike the original, the 2024 Panda features a few stylistic gimmicks including headlights and taillights with a “pixel theme”, a look extended to the diamond-cut aluminium wheels, in homage to geometric motifs of the 1980s and the earlier Panda 4x4.

Panda scene from Homer vs Dignity.

Pandas (fake & real) have a role in Homer vs Dignity, (November, 2000, episode 5, season 12 of the animated television series The Simpsons (on the Fox network 1989-2024, on Disney+ since 2024)).  The plot line involved evil nuclear power-plant owner Montgomery Burns hiring Homer Simpson as his “prank monkey”, staging public antics and publicly humiliating himself, all for Mr Burns’ amusement.  The most controversial scene was the one in which Homer, dressed in a panda suit, sexually was violated by a real panda (presumably this was referred to and signed-off by the Fox lawyers).  On The Simpsons, there’d not before been a scene like it and despite the cartoon South Park (on Paramount+'s Comedy Central since 1997) raising (or lowering) the cartoon bar, there’s not been one like it since.

Psychological moment, Homer Simpson being dragged into the panda’s den.  In the age of #metoo, Fox’s lawyers might have suggested a script-revision.

Homer vs Dignity was at the time cited as a “jumping the shark” moment although it’s regarded now as an aberration and not a marker of terminal decline.  The idiomatic “jumping the shark” is a reference to some creative endeavor having worked the concept dry and resorting instead to gimmicks and absurdities.  The term dates from 1985 and was coined by US media personality Jon Hein (b 1957) as a belated response to an 1977 episode in the fifth season of the ABC sitcom Happy Days (1974-1984) in which a character, most incongruously, performs a water ski jump over a caged shark.  However, although Homer vs Dignity widely was panned, it appears not to appear in the various “top five worst episode ever” lists, headed usually by The Principal and the Pauper (September, 1997, episode 2, season 9) in which school principal Seymour Skinner is revealed to be an imposter and dismissed from his position.  Because Principle Skinner was needed as an ongoing character, the episode resolved things in a twist improbable even by cartoon standards with the entire population of Springfield declaring never again to speak of the matter.

TikToker

TikToker (pronounced tik-tok-ah)

(1) One who is a regular or frequent viewer of the content posted on the short-form video (which, with mission-creep, can in certain circumstances now be up to sixty (60) minutes in duration) sharing site TikTok.com.

(2) One who is a regular or frequent content provider on the TikTok platform.

(3) With a variety of spellings (ticktocker, tictoker, tiktoka etc), a slang term for a clock or watch, derived from the alternating ticking sound, as that made by a clock (archaic).

(4) In computing, with the spelling ticktocker (or ticktocker), slang for a software element which emulates the sound of a ticking clock, used usually in conjunction with digitals depictions of analogue clocks.

2018: The ancestor form (ticktock or tick-tock) seems not to have been used until the mid-nineteenth century and was purely imitative of the sound of mechanical clocks. Tick (in the sense of "a quiet but sharp sound") was from the Middle English tek (light touch, tap) and tock was also onomatopoeic; when used in conjunction with tick was a reference to the clicking sounds similar to those made by the movements of a mechanical clock.  The use of TikToker (in the sense of relating to users (consumers & content providers) of the short-form video (which, with mission-creep, can be up to ten (10) minutes in duration) sharing site TikTok.com probably began in 2018 (the first documented reference) although it may early have been in oral use.  The –er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought most likely to have been borrowed from the Latin –ārius where, as a suffix, it was used to form adjectives from nouns or numerals.  In English, the –er suffix, when added to a verb, created an agent noun: the person or thing that doing the action indicated by the root verb.   The use in English was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -ātor & -tor, from the primitive Indo-European -tōr.  When appended to a noun, it created the noun denoting an occupation or describing the person whose occupation is the noun.  TikToker is a noun & adjective; the noun plural is TikTokers (the mixed upper & lower case is correct by commercial convention but not always followed).  The PRC- (People’s Republic of China) based holding company ByteDance is said to have chosen the name “TikTok” because it was something suggestive of the “short, snappy” nature of the platform’s content; they understood the target market and its alleged attention span (which, like the memory famously associated with goldfish might be misleading).

A blonde Billie Eilish, Vogue, June, 2021.

Those who use TikTok (whether as content providers or consumers) are called “tiktokers” and the longer the aggregate duration of one’s engagement with the platform, the more of a tiktoker one can be said to be.  The formation followed the earlier, self-explanatory “YouTuber” and the use for similar purposes (indicating association) for at least decades.  So the noun tiktoker is a neutral descriptor but it can also be used as a slur.   In February 2024, at the People’s Choice Awards ceremony held in Los Angeles, singer Billie Eilish (b 2001) was filmed leaning over to Kylie Minogue (b 1968) ,making the sotto voce remark “There’s some, like, TikTokers here…” with the sort of distaste Marie Antoinette (1755–1793; Queen Consort of France 1774-1792) might have displayed if indicating to her companion the unpleasing presence of peasants.  The clip went viral on X (formerly known as Twitter) before spreading to Tiktok.  Clearly there is a feeling of hierarchy in the industry and her comments triggered some discussion about the place of essentially amateur content creators at mainstream Hollywood (and such) events.  That may sound strange given a platform like TikTok would, prima facie, seem the very definition of the “people’s choice” but these events have their own history, associations and connotations and what social media sites have done to the distribution models has been quite a disturbance.  Many established players, even some who have to some extent benefited from the platforms, find disquieting the intrusion of the “plague of TikTokers”.

Pop Crave's clip of the moment, a brunette Billie Eilish & Kylie Minogue, People's Choice Awards ceremony, Los Angeles, February 2024.

There will be layers to Ms Eilish’s view.  One is explained in terms of mere proximity, the segregation of pop culture celebrities into “A List”, B List, D List” etc, an important component of the creation and maintenance of one’s public image and an A Lister like her would not appreciate being photographed at an event with those well up (ie down) the alphabet sitting at the next table; it cheapens her image.  Properly managed, these images can translate into millions (and these days even billions) of dollars so this is not a matter of mere vanity and something for awards ceremonies to consider; if the TikTokers come to be seen as devaluing their brand to the extent the A Listers ignore their invitations, the events either have to move to a down-market niche or just be cancelled.  Marshall McLuhan’s (1911-1980) book Understanding Media: The Extensions of Man (1964) pre-dates social media by decades but its best-remembered phrase (“The medium is the message”) could have been coined for the era, the idea being the medium on which content is distributed should be the first point of understanding its significance, rather than actual content, the theory being the initial assessment of the veracity or the value of something relies on its source.  In the case of pop music, this meant a song distributed by a major label possessed an inherent credibility and prestige in a way something sung by a busker in a train station did not.  What the existence of YouTube and TikTok meant was the buskers and the artists signed to labels began suddenly to appear on the same medium, thus at some level gaining a sort of equivalency.  On TikTok, it’s all the same screen.

On trend: Lindsay Lohan announces she is now a Tiktoker.

Ms Eilish and her label have been adept at using the socials as tools for this and that so presumably neither object to the existence or the technology of the sites (although her label (Universal Music) has only recently settled its dispute with TikTok over the revenue sharing) but there will be an understanding that while there’s now no alternative to, in a sense, sharing the digital space and letting the people choose, that doesn’t mean she’ll be happy about being in the same photo frame when the trophies are handed out.  Clearly, there are stars and there are TikTokers and while the latter can (and have) become the former, there are barriers not all can cross.

1966 Jaguar Mark X 4.2 (left), 1968 Dodge Charger RT 440 (centre) and 1981 Mercedes-Benz 500 SLC (right).  Only the Americans called the shared tachometer/clock a “Tic-Toc Tach”.

Jaguar had long been locating a small clock at the bottom of the tachometer but in 1963 began to move the device to the centre of the dashboard, phasing in the change as models were updated or replaced.  By 1968 the horological shift was almost complete (only the last of the Mark II (now known as 240, 340 & Daimler V8 250) models still with the shared dial) and it was then Chrysler adopted the idea although, with a flair the British never showed, they called it the "Tic-Toc-Tachometer.  Popularly known as the “Tic-Toc Tach”, it was also used by other US manufacturers during the era, the attraction being an economical use of dash space, the clock fitting in a space at the centre of the tachometer dial which would otherwise be unused.  Mercedes-Benz picked up Jaguar's now abandoned concept in 1971 when the 350 SL (R107) was introduced and it spread throughout the range, almost universal after 1981 when production of the 600 (W100) ended; Mercedes-Benz would for decades use the shared instrument.  A tachometer (often called a “rev counter”) is a device for measuring the revolutions per minute (RPMs) of a revolving shaft such as the crankshaft of an internal combustion engine (ICE) (thus determining the “engine speed”).  The construct was tacho- (an alternative form of tachy-, from the Ancient Greek ταχύς (takhús) (rapid) + meter (the suffix from the Ancient Greek μέτρον (métron) (measure) used to form the names of measuring devices).

1967 Oldsmobile 4-4-2.

Nobody however crammed more into a tic-toc-tach than Oldsmobile which during the first generation (1964-1967) of its 4-4-2 also included a temperature gauge, ammeter and oil pressure gauge, something necessitated because the instrument panel the stylists were compelled to use contained only two pods.  When the second generation (1968-1972) was released, the dash included a third pod so the ancillary gauges were given their own space and a true tic-toc-tach was used.  Thankfully, nobody seems ever to have attempted to coin a term for five-function device on the early 4-4-2s so those who worry about such things must content themselves with choices like “enhanced tic-toc-tach” or “augmented tic-toc-tach”.  Buyers got the instrument with its “perimeter auxiliary gauges” by choosing option code U21 (Rallye Pac with Tachometer and Clock) for US$84.26 which sounds modest but at the time the bikini-clad and neoprene-tailed “mermaids” who splashed around the coral reef in the middle of Submarine Lagoon at California’s Disneyland Resort were paid US$65.00 a week.  Making a virtue of necessity, Oldsmobile described the cluttered device as a “compact instrument cluster [which] lets driver monitor engine performance at a glance”, not burdening brochure readers with the fact the Rallye Pac wasn’t planned as part of the range and with only two pods on the dash, there was no other way elegantly to fit everything.

1967 Oldsmobile 4-4-2 Holiday Coupe W-30.

The 4-4-2 was Oldsmobile’s response to the Pontiac GTO, introduced in 1964 by the companion GM (General Motors) division.  The GTO (Pontiac shamelessly “borrowing” the name from Ferrari’s 250 GTO (Gran Turismo Omologato (ie car homologated for competition in the GT (grand-touring) category) was the template for the “muscle car” genre of the 1960s in that it used a big V8 from the full-sized range in the smaller, lighter, intermediate platform.  It was actually an old idea practiced on both sides of the Atlantic since the 1920s but the GTO institutionalized the concept and made it a commercial proposition on a scale never before known because of the then unique conjunction in 1960s America of a large cohort of males aged 17-25 with enough disposable income (or credit-worthiness) to pay for such things.  The GTO existed because Pontiac threaded the configuration through a loophole in the GM corporate rules designed to prevent such things being produced for road use but it sold in such volume at a pleasing profit margin that management’s scruples rapidly were discarded and the crazy years of the muscle car began.  The GTO of course encouraged imitators from Ford, Chrysler and (eventually) even AMC but it also compelled three of GM’s other divisions (Chevrolet, Buick & Oldsmobile) to do their own interpretations.  Only Cadillac stood aloof but in 1970 they did put a 500 cubic inch (8.2 litre) V8 rated at 400 (gross) horsepower in the FWD (front-wheel-drive) Eldorado which sounds daft but the engineers disguised its inherent tendencies very well.

1970 Oldsmobile 442 Convertible, Official Pace Car (Indianapolis 500) Edition.

Though not original, GTO was of course a great name and the best Oldsmobile’s product-planners could come up with was 4-4-2, an allusion to the configuration (front to rear) of a four barrel carburetor, a four-speed manual gearbox and dual-exhausts.  Once explained it made sense but it remained a flaky name, something suffered by later imitators, Dodge’s “Super Bee” as good a car as Plymouth’s Road Runner but with nothing like the same brand-appeal.  Like Pontiac’s GTO, the 4-4-2 was originally an option package but such was the market response both became regular production models.  As it turned out, 4-4-2 was “just a name” rather than a promise because in 1965 when, in order to be advertise the things at a lower base-price, a three-speed gearbox became standard with the four-speed moved to the option list but there was no 4-3-2: 4-4-2 they all remained which made sense because at various times it could be ordered also with two or three-speed automatic gearboxes, none of which ever were dubbed 4-2-2 or 4-3-2.  However, in an inconsistency at the time not untypical in the industry, although in 1968 the badge was changed from “4-4-2” to “442”, both descriptions continued for years to appear in documents and sales literature.

Conventions in English and Ablaut Reduplication

In 2016, the BBC explained why we always say “tick tock” rather than “tock-tic” although, based on the ticking of the clocks at the time the phrase originated, there would seem to be no objective reasons why one would prevail over the other but the “rule” can be constructed thus: “If there are three words then the order has to go I, A, O.  If there are two words then the first is I and the second is either A or O which is why we enjoy mish-mash, chit-chat, clip-clop, dilly-dally, shilly-shally, tip-top, hip-hop, flip-flop, tic tac, sing song, ding dong, King Kong & ping pong.  Obviously, the “rule” is unwritten so may be better thought a convention such as the one which dictates why the words in “Little Red Riding Hood” appear in the familiar order; there the convention specifies that in English, adjectives run in the textual string: opinion; size; age; shape; colour; origin; material; purpose noun.  Thus there are “little green men” but no “green little men” and if “big bad wolf” is cited as a violation of the required “opinion (bad); size (big); noun (wolf)” wolf, that’s because the I-A-O convention prevails, something the BBC explains with a number of examples, concluding “Maybe the I, A, O sequence just sounds more pleasing to the ear.”, a significant factor in the evolution of much that is modern English (although that hardly accounts for the enduring affection some have for proscribing the split infinitive, something which really has no rational basis in English, ancient or modern.  All this is drawn from what is in structural linguistics called “Ablaut Reduplication” (the first vowel is almost always a high vowel and the reduplicated vowel is a low vowel) but, being English, “there are exceptions” so the pragmatic “more pleasing to the ear” may be helpful in general conversation.

Rolls-Royce, the Ford LTD and NVH

Rolls-Royce Silver Cloud II, 1959.  Interestingly, the superseded Silver Cloud (1955-1958) might have been quieter still because the new, aluminium 6¼ litre (380 cubic inch) V8 didn’t match the smoothness & silence of the previous cast iron, 4.9 litre (300 cubic inch) straight-six, despite the V8 being remarkably heavy for something made substantially from "light metal".

The “tick-tocking” sound of a clock was for some years a feature of the advertising campaigns of the Rolls-Royce Motor Company, the hook being that: “At 60 mph (100 km/h) the loudest noise in a Rolls-Royce comes from the electric clock”.  Motoring journalists did verify the claim (at least in ideal conditions) but given electric clocks can be engineered silently to function, the conclusion was the company deliberately fitted time-pieces which emitted an untypically loud “tick-tock”, just to ensure the claims were true.  The Silver Clouds were, by the standards of the time, very quiet vehicles but in the US, Ford decided they could mass-produce something quieter still and at the fraction of the cost.  Thus the 1965 Ford LTD, a blinged-up Ford (the add-on "gingerbread" in pre-bling days known as "gorp") advertised as: “Quieter than a Rolls-Royce”.  Just to ensure this wasn’t dismissed as mere puffery, Ford had an independent acoustic engineering company conduct tests and gleefully published the results, confirming what the decibel (dB) meters recorded.  Sure enough, a 1965 Ford LTD was quieter than a 1965 Rolls-Royce Silver Cloud III.  Notably, while Rolls-Royce offered only one mechanical configuration while the Ford was tested only when fitted with the mild-mannered 289 cubic inch (4.7 litre) V8; had the procedure included another variation on the full-size line which used the 427 (7.0) V8, the results would have been different, the raucous 427 side oiler offering many charms but they extend to unobtrusiveness.  Not much noticed at the time was another intrusion.  Although the trend had been creeping through the industry for years, what the 1965 LTD did was make blatant Ford's incursion into the market territory once reserved for the corporate stablemate, Mercury, the "middle class" brand between Ford & Lincoln.  This would have consequences and become one of the reasons Mercury no longer exists.

1965 Ford LTD (technically a “Galaxie 500 LTD” because in the first season the LTD was a Galaxie option, not becoming a stand-alone model until the 1966 model year).

Ford justly deserves credit for what was achieved with the 1965 full-sized range because it wasn’t an exercise merely in adding sound insulation.  The previous models had a good reputation for handling and durability but couldn’t match the smoothness and ride of competitive Chevrolets so within Ford was created a department dedicated to what came to be called HVH (Noise, Vibration & Harshness) and this team cooperated in what would now be understood as a “multi-disciplinary” effort, working with body engineers and suspension designers to ensure all components worked in harmony to minimize NVH.  What emerged was a BoF (Body on Frame) platform (a surprise to some as the industry trend had been towards unitary construction) to ensure the stiffest possible structure but the combination of the frame’s rubber body-mounts, robust torque boxes and a new, more compliant, coil-spring rear suspension delivered what even the competition's engineers (though probably not the sales staff) acknowledged was the industry’s quietest, smoothest ride.  Ford didn’t mention the tick-tock of the clock.