Chartreuse

Chartreuse (pronounced shahr-trooz or shahr-troos or shar-trœz (French))

(1) As a color range, varying from a clear yellowish-green to a strong greenish-yellow.

(2) Of the color chartreuse used, inter-alia, to describe the color now used for tennis balls when people can’t agree whether they’re a shade of yellow or green (officially they are "optic yellow").

(3) A aromatic liqueur produced in a number of varieties (mainly one green, one yellow), distilled by the Carthusian monks at Grenoble, France (and formerly at Tarragona, Spain) (initial capital).

(4) A kind of enamelled pottery.

(5) In cooking, a dish of French origin in which vegetables (and sometimes meat) are wrapped tightly in a decorative layer of salad or vegetable leaves and cooked in a mould (historically dome-shaped many are now used).  The original recipe used by the monastic order of Carthusians was exclusively vegetarian.

(6) A female given name (the use of English origin).

1865–1870: From the French, named after La Grande Chartreuse, the Carthusian monastery near Grenoble, where the liqueur is distilled (the massif de la Chartreuse (Carthusianus in the Medieval Latin) a mountain group in the French Prealps).  Charterhouse, one of the great English public schools (upon which the framework of the British establishment continues to be built) was founded in London in 1611, the name a folk etymology alteration of chartreux which was chosen because the school’s location was the site of a Carthusian monastery.  Chartreuse is a noun & adjective; the noun plural is chartreuses.

The Order of Carthusians was founded in 1084 and, in separate institutions, includes both monks and nuns, the name derived from the massif de la Chartreuse, a mountain group the French Prealps; the order’s first buildings were erected close to Chartreux, a village in Dauphiné, near Grenoble.  The Ordo Cartusiensis (the Order of Carthusians and styled usually as “the Carthusians” (“the Certosini” the collective)) is a Latin enclosed religious order of the Roman Catholic Church.  A “Latin Religious Order” describes a religious institution which follows the Latin Rite (sometimes referred to as “Roman Rite” or “Roman Ritual”), the liturgical tradition used predominantly used in the Western Church and notable distinct from the practices of the Eastern Catholic Churches (the Orthodox).  The Carthusians retain the Carthusian Rite, a unique liturgy.  An “Enclosed Religious Order” is a community of men or women (never the twain shall meet) who have taken religious vows (typically perfect poverty, chastity & obedience (ultimately to the pope)) and live a contemplative or monastic life.  As the term “enclosed” implies, the members live in secluded from the outside world, usually in a monastery or convent although it’s now rare to find institutions where the seclusion from society is absolute.  A “Latin enclosed religious order” is thus a combination of these criteria, a Roman Catholic religious order adhering to the Latin Rite and following a contemplative or monastic lifestyle within an enclosed setting.  There are between orders variations in how the vows are discharged but the essence is that members dedicate themselves to prayer, contemplation, and a life of asceticism, this thought a contribution to the spiritual life of the Church and it can have practical manifestations such as publications on matters which historically have not exclusively been thematically religious.

Chartreuse VEP Green (500 ml).  The VEP (Vieillissement Exceptionnellement Prolongé (exceptionally prolonged aging) releases are available in both yellow & green and are aged in oak casks.

Sometimes, the output is less in abstractions and more in stuff which benefits many including liqueurs, the Benedictines making Benedictine and the Carthusians, Chartreuse.  In one form or another, the Certosini monks have been distilling the liqueur since 1737 (although some experts insist, on arcane technical grounds, that it should be considered an “alcoholic cordial”).  Both Green Chartreuse and Yellow Chartreuse are made using a recipe of herbs, plants, and botanicals, the mix said to be “secret” and only ever revealed to two living monks at any time (a protocol later adopted by both the Coca-Cola Company and Kentucky Fried Chicken (KFC)).  The green Chartreuse is more intense, spicy and herbal and has a higher alcohol content than the yellow but both have a role, yellow more suited to a flambé while green is better to drink straight or in cocktails.  That said, because yellow is milder and sweeter, there are those who prefer it for all purposes, the honeyed sweetness the essence of the appeal.  There are also special mixes of (related often to aging) and in the past, others were available including a White Chartreuse.

Chartreuse ("optic yellow" according to the IFT) tennis balls were introduced because they worked better than white on color television but the players also expressed support for the change because they were easier to see when on or over a court's white lines: Model Jordan Carver (Ina-Maria Schnitzer (b 1986)) demonstrates the color contrast by bouncing (the optic yellow tennis balls).

The use of chartreuse as a color name dates from 1884 and was drawn from the apple-green hue of the finest of the liqueurs.  Because the best known versions of the drink have been both a yellow and green hue, the color chartreuse is understood as a spectrum and often described as a “greenish yellow” or “yellowish green”, the color a helpful compromise in disputes about how modern tennis balls should be described.  It’s actually a relatively recent argument because until the 1970s tennis balls were almost always white (although when playing on many surfaces they quickly discolored) but the (inexplicable to some) popularity of the sport on television changed that because when in the 1960s & 1970s the industry transitioned to broadcasting in color, it was soon apparent colored balls were more visible than white (or whatever they became).  At scale, the switch began in the early 1970s although the All England Club (really not approving of anything which has happened since 1914) held out, Wimbledon not adopting optic yellow balls until 1986.

ColorHex’s spectrum chart of colors close to #ccff00.

According to the ITF (International Tennis Federation), the shade is “optic yellow” although the online color decoder ColorHexa redirects “optic yellow” requests to #ccff00 which is described as “fluorescent yellow” or “electric lime” and its spectrum chart displays a spread from yellow to green in accord with the range usually understood as “chartreuse”.  For anyone wanting to describe chartreuse (or any yellowish-green color) with a word which has the virtues of (1) being hard to pronounce, (2) harder to spell and (3) likely to baffle most of one’s interlocutors, there’s “smaragdine” (pronounced smuh-rag-din), from the Latin smaragdinus, from smaragdus (emerald), from the Ancient Greek σμάραγδινος (smáragdinos), from σμάραγδος (smáragdos).

The chartreuse trend on the red carpet (left to right): Sofia Resing, Cannes Film Festival 2021; Ella Purnell, Critics Choice Awards 2022; Niecy Nash, Screen Actors Guild (SAG) Awards 2023; Jessica Chastain, Emmy Awards 2024.

Although in recent years it’s been the “nude” (or “naked” depending on what the writer wishes to imply) dress which has caught the eye and focused the mine, since the COVID-19 pandemic, critics have noted chartreuse, a long neglected (almost ignored) color has been trending on red carpets of which there are now many.  It’s unlikely this has anything to do with COVID-19 at the biological level but the bright, vibrant look may initially have been part of the general reaction to the gloom of lockdowns and the look just caught on.  It won’t last but while it’s here, it should be enjoyed.

Lindsay Lohan leaving the Whisky Mist nightclub, London, June 2014, security staff in hi-viz chartreuse (left), chartreuse mixed & matched in hi-viz gear (centre) and country & western (C&W) singer-songwriter Priscilla Block (b 1995) on the red carpet, Country Music Association (CMA) awards ceremony 2023 (right).

On specialized garments chartreuse has of course become familiar as the symbol of the onrush of occupational health & safety (OHS) regulations although on safety jackets and such it tends to be called “Hi-Viz (high-visibility) Yellow” which, along with “Hi-Viz Orange” was one of the first shades used.  The yellow was found so effective its use spread to applications such as emergency vehicles, mainly because it was found to work in darkness so much better than the traditional reds and oranges.  Others quickly followed and some institutions have formal rules about who wears which color, the distinction tied variously to role, location, place in the hierarchy etc.  The rules seem most enforced in the allocation of the colors used for safety helmets.  C&W singer-songwriter Priscilla Block added a post-modern touch by eschewing a gown in any hue, appearing on the red carpet wearing actual hi-viz gear over a chartreuse outfit, the ensemble complemented by the a traffic cone in hi-viz orange.  When interviewed, she indicated the novel choice was something she thought in keeping with the demographic of her audience who were quite likely to work in jobs requiring hi-viz gear.

Actually, although the stylists and fashionistas probably imagined they had spotted a new red carpet trend, the appearance of all that chartreuse swishing around would have been greeted with a yawn by the real trendsetters, the electricians, cablers and construction staff who have for decades been rocking the look.

Cognac

Cognac (pronounced kohn-yak, or kaw-nyak (French))

(1) The brandy distilled in and shipped from the legally delimited area surrounding the town of Cognac, in western-central France (often with initial capital letters).

(2) Any French brandy (now technically incorrect since passage of various laws and WTO rules).

(3) Any expensive brandy (also incorrect).

(4) A town in south-west France famed for the brandy distilled from grapes grown in the region.

(5) A descriptor used for a range of brown shades from earthy to reddish-brown.

1585-1595: Borrowed from French Coniacke, (wine produced in Cognac region of western France), cognac’s origin was as a distilling of an otherwise unsaleable white wine.  The term Cognac brandy was in use as early as the 1680s and the sense of it being “a superior brandy” dates from 1755.  The city's name is from Medieval Latin Comniacum, from the personal name Cominius + the Gallo-Roman suffix -acum (from -aceus (indicating a resemblance). Cominius is an old Italic family name.

James Suckling 100 points crystal cognac glass from Lalique.

Although the traditional balloon glass was long associated with brandy and cognac, the distillers now advise the best choice is actually a “tulip” glass because it permits the aromas better to waft to the nose.  That's the most important part in enjoying Cognac; it's not so much drunk as breathed in, consumed mostly by a mere moistening of the lips while slowly but deeply inhaling; a nip of cognac can last a long time.  Enjoyed thus, it really should be taken neat.  

Named after the town of Cognac, France and known within the trade also as eau de vie, cognac is a brandy produced in any of the designated growing regions approved by the Bureau National Interprofessionnel du Cognac (BNIC).  In a pleasing irony, it’s distilled from an extremely dry, thin and acidic white wine thought undrinkable and unsuitable even for cooking yet which is ideal for distilling.  Grand Marnier, the cognac-based liqueur, from the French grand (great) + Marnier-Lapostolle (name of the manufacturer) was first sold in 1901.

Although the BNIC is the body which writes the rules and controls production, the industry is regulated under the French Appellation d'origine contrôlée which codifies all regulations including the naming requirements.  One linguistic curiosities of the quintessentially French business of cognac business is the official grades (XO, VSOP etc) are in English because they were standardised in the eighteenth century when the trade was dominated by the British, even before Pax Britannia’s control of the sea lanes.  The BNIC’s categories are:

VS (Very Special), denoted usually by the three stars (☆☆☆) on the label, VS designates a blend in which the youngest brandy has been cask-aged for a minimum of two years.

VSOP (Very Superior Old Pale), still often (though now less frequently) called Reserve, designates a blend in which the youngest has been cask-aged for a minimum of two years.  VSOP is sometimes incorrectly cited as Very Special Old Port or Very Special Over Proof.

Napoléon designates a blend in which the youngest brandy has been cask-aged for a minimum of six years.  Although long used as a marketing term (often as a synonym for XO), Napoléon was never part of the official naming system of Cognacs, appearing only in recent years, when, as a transitional arrangement due to stocks not being sufficient to permit implementation of a change in the rule governing use of the XO label, it was used specifically to denote those blends which, while aged the requisite six years, did not in other ways conform with the revised XO specifications.  Slated originally for introduction in 2016, the revised rules were instead gazetted in 2018.

XO (Extra Old), designates a blend in which the youngest brandy has been cask-aged for a minimum of ten years.

XXO (Extra Extra Old), designates a blend in which the youngest brandy has been cask-aged for a minimum of fourteen years.

Hors d'âge (Beyond Age), designates a blend, at least functionally equivalent to XO, but is applied by distillers to a cognac with some special characteristics which distinguish it in some way.

The naming conventions aren’t as old as the spirit.  When first produced from un-aged distilled grape wine from the Charente in the early 1600s, there was no system of ageing designations and it was sold simply as brandy, or, from the 1680s, Cognac brandy.  By century’s end however, the wine houses began storing the brandy in barrels of oak and to distinguish the aged product, this was called “old”, the un-aged, “young”.  The now familiar, hierarchical naming regime for the oak-aged spirit didn't begin until a batch called VSOP (Very Special Old Pale) was bottled for the Prince of Wales (George Augustus Frederick, 1762–1830; King George IV of Great Britain 1820-1830).

Lindsay Lohan color-co-ordinated in cognac (hair, eyes, outfit & nails), Christian Siriano Spring 2023 Collection Show, New York Fashion Week, February 2023.

The French wine industry was little-regulated until the phylloxera (a type of aphid) crisis of the mid-nineteenth century induced the government in 1888 to create the Viticulture Committee with a remit which grew gradually from disease control to encompass other regulatory aspects of the industry.  One concern was the widespread counterfeiting of cognac and in 1909 a decree was issued which defined the “Cognac” appellation area as the eight Cognac vintages named in a map based upon the work of geologist and paleontologist Henri Coquand (1813-1881).  It’s that map which remains the basis of the rule that cognac can only be produced within a delimited geographical area, defined by the 1909 decree which meant the “Cognac”, “Eau-de-vie de Cognac”, and “Eau-de-vie des Charentes” appellations are restricted exclusively to wine spirits grown and distilled within the defined regions of Charente-Maritime and Charente, as well as several villages in the Dordogne and Deux-Sèvres departments.

Later, the regulatory body was the National Bureau of Distribution of Cognac Wines and Eaux (NBDCWE) which in 1936 defined the conditions for the production of eaux-de-vie giving rise to the “cognac” appellation and two years later re-defined the appellation area, commune by commune, vintage by vintage.  The 1936 ruling outlined the requirements for distilled wine or brandy to be considered Cognac, mandating (1) the product must originate in the Cognac Appellation d’origine contrôlée (AOC) mapped that year, (2) that the grapes used to make cognac must come from one of the six designated growing areas (crus) located in the Cognac region (the six crus including  Borderies, Fins Bois, Bons Bois and Bois Ordinaires, Bois à terroirs, Grande Champagne and Petite Champagne), (3) that the grapes must come from one of the six approved appellations and (4), the cognac must be made from grapes blended from 90% eau de vie from Ugni Blanc, Folle Blanche and Colombard grapes with up to 10% Folignan, Jurancon blanc, Blanc Rame, Montils or Semillon grapes.

The NBDCWE was in 1946 replaced by the NIBC and in 1983 it formalized the long-established designations used to classify cognacs by age.  The designations are determined by the youngest eau-de-vie blended in the Cognac, thus nothing may be represented as cognac unless it has been aged at least two years (the VS (Very Special standard)).  The distillers may sell younger eau-de-vie as brandy (for example Rémy Martin’s Rémy V) but not labelled as cognac.  The point of the designations being based on the youngest part of the blend is significant in that a VS cognac may contain a proportion of much older eau-de-vie.  It’s for that reason some cognacs are sold without an official designation attached, if it’s thought by the house the label might confuse or inaccurately portray nature of the blend.  Rémy Martin’s 1738 Royal Accord by contains eau-de-vie aged between four & twenty years and thus, technically, is a VSOP but the house chose to forego a designation because it would tend to undersell the value of blend which included eaux-de-vie aged up to twenty years.

Most expensive: Henri IV Dudognon Heritage Cognac Grande Champagne.  Listed at almost US$2 million, it’s bottled in crystal which is dipped in 24-karat gold and Sterling platinum with 6,500 certified cut diamonds as decoration.  Said now to be aimed at the Middle-East market since the Standing Committee of the Chinese Communist Party's (CCP) Politburo cracked down on such extravagances, it’s assumed not many mix this with Coca-Cola.

Highly regarded: Remy Martin’s Louis XIII Grande Champagne Très Vieille Age Inconnu (pre-1950).  There was an official price list on which this appeared but, because of limited supply, it’s really only indicative and most sell at auction, the highest known paid for a decanter thought to be the US$44,630 achieved in a private Hong Kong sale in 2013.

Most fancy box: Camus Cuvee 5.150.  Camus use a sequential numbering system for their more interesting releases, the 5.150 the fifth release in their master collection which marked the company’s sesquicentenary (150 years).  With production limited to a run of 1,482, thoughtfully the crystal decanter was supplied with a brace of tasting glasses, presumably to dissuade those buyers tempted to drink straight from the bottle.  According to Camus, the 5.150 is a blend of five distinct and rare eaux-de-vie from five different regions and is unique in the history of cognac.  A bottle was listed at US$13,500.

Most interesting choice of packaging materials: Hennessy Beaute du Siecle Cognac.  Unusually in an industry which tends to favor creations made from precious metals and stones when packaging its more extravagant products, Hennessy’s most expensive cognac comes in a one litre bottle and a container styled in the manner of an art deco jewel-box, rendered in aluminum and bronze.  Limited to an edition of one-hundred and priced at US$194,927, the designer was French artist Jean-Michel Othoniel (b 1964).

Most expensive by the glass: Croizet Cognac Leonie 1858. General Eisenhower is said on the eve of the D-Day landings in 1944 to have shared a couple of nips of the 1858 with Winston Churchill, the bottle liberated from somewhere.  One sold at auction in 2011 for US$156,760 but for a more manageable US$8,764, it’s available by the glass (a 40 ml (1.3 oz) nip) at the InterContinental in Hong Kong.  Founded in 1805, Croizet is one of the older cognac houses and bottles only single vintages, a rarity in the industry but not even they can replicate the original.  It was distilled with grapes picked from vines with a lineage back to those planted by Julius Caesar’s armies in 55 BC and is the only cognac of its kind left because the vines were destroyed in the great phylloxera crisis of the 1870s.  At US$8,764 a nip, supply is dwindling slowly but, once gone, that’s it.  To encourage consumption, the InterContinental Hong Kong’s Lobby Lounge uses it in what’s claimed to be the world’s most expensive cocktail, the US$13,919 Winston which includes also Grand Marnier, Chartreuse VEP and Angostura bitters.  Better value for money is probably the hotel’s VVIP Presidential Suite Cognac Croizet Experience which, for US$166,117, includes a two-night stay in the Presidential Suite, a bottle of the 1858, a paired menu created by their Executive Chef and exclusive access to the Cognac Croizet vineyards for up to four people in Charentes, near Bordeaux.  During the one-night stay, there's a tour of the estate, gourmet dining and a cognac-blending tutorial from the cellar master.

Best value: Frapin Château Fontpinot XO. It tends to retail around US$175 (US$2000 a dozen)) and is one of the most rewarding XO blends.  Although many treat the language of wine tasting with some derision, just inhaling the vapors of the Fontpinot XO really does  summon thoughts of dark chocolate, still juicy dried fruit, warm caramel and herbs.  There are many more expensive cognacs with a similar taste but few match the endless aromatics of this one.  It’s a economical purchase too because one tends to neglect drinking, just to longer enjoy breathing it in.

Oldest vintage sold at auction: Gautier Cognac 1762.  In 2020, a bottle of Gautier Cognac 1762, the largest of the three known still to exist, was sold by Sotheby’s for US$144,525.  In 1762, Britain was entering the Seven Years’ War, Catherine II was empress of Russia, Mozart was six years old and George Washington had just turned thirty.  Cognac remains cheap by auction standards, the record price achieved by wine being the US$558,000 realized by a 1945 Romanee-Conti while ancient bottles of single-malt Scotch whisky have sold for almost US$2 million.  The new owner was described only as “an Asian private collector” and Sotheby’s added the buyer would get to “enjoy a bespoke experience at Maison Gautier, courtesy of the distillery” as part of his winning bid.

The future of the contents isn’t known but the auction house claimed, though some two-hundred and sixty years on, it should still be drinkable.  Their expert revealed the opinion is based on (1) the ullage (level of liquid inside) which was high, suggesting that the seal had not been compromised so evaporation was thus minimal and (2) a pleasing OBE (old bottle effect), the quality of which is determined by whether it imparts either a pleasant “tropical” note or the less appealing “porridge-y” sound.  He did add however that because glass isn’t entirely inert, it would have imparted some flavor of its own.  That notwithstanding, he suspected the depth of flavor from grapes grown on ancient root stock could give the spirit a complexity different from that known in the modern era.

Brat

Brat (pronounced brat)

(1) A child, especially one is ill-mannered, unruly, annoying, spoiled or impolite etc (usually used either playfully or in contempt or irritation, often in the phrase “spoiled brat”.

(2) As “military brat”, “army brat” etc, a child with one or more parent serving in the military; most associated with those moving between military bases on a short-duration basis; the derived form is “diplomatic brat” (child living with parents serving in overseas missions).

(3) In the BDSM (bondage/discipline, dominance/submission, sadism/masochism) community, a submissive partner who is disobedient and unruly (ie a role reversal: to act in a bratty manner as the submissive, the comparative being “more bratty”, the superlative “most bratty”).

(4) In mining, a thin bed of coal mixed with pyrites or carbonate of lime.

(5) A rough makeshift cloak or ragged garment (a now rare dialectal form).

(6) An apron fashioned from a coarse cloth, used to protect the clothing (a bib) (a now obsolete Scots dialect word).

(7) A turbot or flatfish.

(8) The young of an animal (obsolete).

(9) A clipping of bratwurst, from the German Bratwurst (a type of sausage) noted since 1904, from the Middle High German brātwurst, from the Old High German, the construct being Brāt (lean meat, finely shredded calf or swine meat) + wurst (sausage).

(10) As a 2024 neologism (technically a re-purposing), the qualities associated with a confident and assertive woman (along the lines of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor).

1500–1520: Thought to be a transferred use (as slang for “a beggar's child”) of the early Middle English brat (cloak of coarse cloth, rag), from the Old English bratt (cloak) of Celtic origin and related to the Old Irish brat (mantle, cloak; cloth used to cover the body).  The origin of the early Modern English slag use meaning “beggar's child” is uncertain.  It may have been an allusion, either to the contemporary use meaning “young of an animal” or to the shabby clothing such a child would have worn", the alternative theory being some link with the Scots bratchet (bitch, hound).  The early sense development (of children) may have included the fork of the notion of “an unplanned or unwanted baby” (as opposed to a “bastard” (in the technical rather than behavioral sense)) had by a married couple.  The “Hollywood Brat Pack” was a term from the mid-1980s referring to a grouping of certain actors and modeled on the 1950s “Rat Pack”.  The slang form “brattery” (a nursery for children) sounds TicTokish but actually dates from 1788 while the generalized idea of “spoiled and juvenile” became common in the 1930s.  The unrelated use of bratty (plural bratties) is from Raj-era Indian English where it describes a cake of dried cow dung, used for fuel.  Brat is a noun, verb & adjective, brattishness & brattiness are nouns, bratting & bratted are verbs, brattish & bratty are adjectives and brattily is an adverb; the noun plural is brats.

LBJ, the "Chicken Tax" and the Subaru BRAT

Subaru BRAT, advertising in motion (in a US publication and thus a left-hand drive model).

The Subaru BRAT was (depending on linguistic practice) (1) a coupé utility, (2) a compact pick-up or (3) a small four wheel drive (4WD) ute (utility).  The name was an acronym (Bi-drive Recreational All-terrain Transporter), the novel idea of “bi-drive” (4WD) being the notion of both axles being driven, that linguistic construction dictated by the need to form the acronym.  “Bi-Drive Recreational All-Terrain Transporter” certainly was more imaginative (if opportunistic) than other uses of BRAT as an acronym which have included: ”Behaviour Research And Therapy” (an academic journal), “Bananas, Rice, Applesauce and Toast” (historically a diet recommended for those with certain stomach disorders), “Brush Rapid Attack Truck” (a fire-fighting vehicle), “Basenji Rescue and Transport” (a dog rescue organization), “Behavioral Risk Assessment Tool” (used in HIV/AIDS monitoring), Beautiful, Rich and Talented (self-explanatory), the “Bureau de Recherche en Aménagement du Territoire” (the Belgium Office of Research in Land Management (in the French)), “Beyond Line-Of-Sight Reporting and Tracking” (a US Army protocol for managing targets not in visual range) and “Battle-Management Requirements Analysis Tool” (a widely used military check-list, later interpolated into a BMS (Battle Management System).

Ronald Reagan on his Santa Barbara ranch with Subaru BRAT.  Like many owners who used their BRATs as pick-up trucks, President Reagan had the jump seats removed.

Built on the platform of the Leone (1971-1994) and known in some markets also as the MV Pickup, Brumby & Shifter, the BRAT was variously available between 1978-1994 and was never sold in the JDM (Japanese domestic market) although many have been “reverse imported” from other places (Australia favored because salt isn't used on the roads so rust is less of an issue) and the things now have a cult following in Tokyo.  The most famous BRAT owner was probably Ronald Reagan (1911-2004; US president 1981-1989) who kept a 1978 model on his Californian ranch until 1988, presenting something of a challenge for his Secret Service detail, many of whom didn’t know how to drive a stick-shift (manual transmission).  That though would have been less frightening than the experience of many taken for a drive by Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969) in the Amphicar 770 (1961-1965) he kept at his Texas ranch.  LBJ suddenly would turn off the path, driving straight into the waters of the dam, having neglected to tell his passengers of the 770’s amphibious capabilities.  Although “770” has been used in the industry (in the US and Australia) as a trim-level designation, on the amphibious Amphicar it was a reference to it being able to achieve speeds of 7 knots (8 mph; 13 km/h) on water and 70 mph (110 km/h) on land, both claims verified by testers although the nautical performance did demand reasonable calm conditions.

The Subaru BRAT is remembered also as a “Chicken Tax car”.  Tax regimes have a long history of influencing or dictating automotive design, the Japanese system of displacement-based taxation responsible for the entire market segment of “Kei cars” (a clipping of kei-jidōsha (軽自動車) (light automobile), the best known of which have been produced with 360, 600 & 660 cm3 (22, 37 & 40 cubic inch) engines in an astonishing range of configurations ranging from micro city cars to roadsters and 4WD dump trucks.  In Europe too, the post-war fiscal threshold resulted in a wealth of manufacturers (Mercedes-Benz, Jaguar, BMW, Ford, Maserati, Opel et al) offering several generations of 2.8 litre (171 cubic inch) sixes while the that imposed by the Italian government saw special runs of certain 2.0 litre (122 cubic inch) fours, sixes & even V8s.  The US government’s “Chicken Tax” (a part of the “Chicken War”) was different in that it was a 25% tariff imposed in 1963 by the Johnson administration on potato starch, dextrin, brandy and light trucks; it was a response to the impost of a similar tariffs by France and the FRG (Federal Republic of Germany, the old West Germany) on chicken meat imported from the US.

Subaru BRAT in use.

The post-war development in the US of large scale, intensive chicken farming had both vastly expanded production of the meat and radically reduced the unit cost of production which was good but because supply quickly exceeded the demand capacity of the domestic market, the surplus was exported, having the effect in Europe of transforming chicken from a high-priced delicacy to a staple consumer protein; by 1961, imported US chicken had taken some 50% of the European market.  This was at a time when international trade operated under the General Agreement on Tariffs and Trade (the GATT (1947)) and there was nothing like the codified dispute resolution mechanism which exists in the rules of the successor World Trade Organization (the WTO (1995)) and the farming lobbies in Germany, France and the Netherlands accused the US producers of “dumping” (ie selling at below the cost of production) with the French government objecting that the female hormones US farmers used to stimulate growth were a risk to public health, not only to those who ate the flesh but to all because nature of the substances was such that a residue enter the water supply.  The use of the female hormones in agriculture does remains a matter of concern, some researchers linking it to phenomena noted in the last six decades including the startling reduction in the human male's sperm count, the shrinking in size of the penises of alligators living in close proximity to urban human habitation and early-onset puberty in girls.

Subaru BRAT Advertising (US).

Eventually, the tariffs on potato starch, dextrin and brandy were lifted but the protection for the US truck producers remained, triggering a range of inventive “work-arounds” concocted between various engineering and legal offices, most of which involved turning two-seater trucks & vans into vehicles which technically could quality as four-seaters, a configuration which lasted sometimes only until the things reached a warehouse where the fittings could be removed, something which would cost the Ford Motor Company (one of the corporations the tax had been imposed to protect) over US$1 billion in penalties, their tactics in importing the Transit Connect light truck from Turkey (now the Republic of Türkiye) just too blatant.  In New Zealand, in the mid 1970s, the government found the “work-arounds” working the other way.  There, changes had been implemented to make the purchase of two seater light vans more attractive for businesses so almost instantly, up sprang a cottage industry of assembling four-door station wagons with no rear seat which, upon sale, returned to the workshop to have a seat fitted.  Modern capitalism has always been imaginative.

Subaru "Passing Lamp" on Leone 1600 GL station wagon (optional on BRATs, 1980-1982).

In Fuji Heavy Industries’ (then Subaru’s parent corporation) Ebisu boardroom, the challenge of what probably was described as the “Chicken Tax Incident” was met by adding to the BRAT two plastic, rear-facing jump seats, thereby qualifying the vehicle as a “passenger car” subject in the US only to a 2.5 and not a 25% import tax.  Such a “feature” probably seems strange in the regulatory environment of the 2020s but there was a time when there was more freedom in the air.  Subaru’s US operation decided the BRAT’s “outdoor bucket seats” made it an “open tourer” and slanted the advertising thus, the model enjoying much success although the additional seating wasn’t available for its final season in the US, the BRAT withdrawn after 1987.  Another nifty feature available on the BRAT between 1980-1982 was the “Passing Lamp” (renamed “Center Lamp” in 1982 although owners liked “Third Eye” or “Cyclops”), designed to suit those who had adopted the recommended European practice of flashing the headlights (on high beam) for a second prior to overtaking.  The BRAT was not all that powerful so passing opportunities were perhaps not frequent but the “passing lamp” was there to be used if ever something even slower was encountered.  The retractable lamp was of course a complicated solution to a simple problem given most folk so inclined just flash the headlights but it was the sort of fitting with great appeal to men who admire intricacy for its own sake.

BRAT seat mountings 1983 (left) and 1984 (centre).  The BRAT on the right has been retro-fitted with the seats (note the safety wire attached to the frame!) using U-bolts, a satisfactory method provided (1) the U-bolts are of high-tensile steel and (2) there is a backing place of adequate strength and size.

The seats were bolted to a frame (the design of which changed) which was welded to the bed.  The use of welding rather than bolts was dictated by the regulations because, had the frame been bolted (and thus defined as “removable”), the BRAT's classification would have changed from “passenger vehicle” to “truck” and been subject to the very tax the seats were installed to avoid.  Amusingly though, the side impact regulations which applied to the BRAT were in a different act and for those purposes the thing was defined as a truck which meant the doors could be fitted with lighter reinforcing bars than those mandated for the Subaru Leone sedans, station wagons and hatchbacks.  The stronger mechanism can be installed in a BRAT's doors so safety conscious owners do have that option.

Two 1987 BRATs with retro-fitted seats, the one on the right also with an after-market roll-bar, something which, all things considered, seems a sensible addition.  Of the physics, those familiar Sir Isaac Newton's (1642–1727) First Law of Motion (known also as the Law of Inertia: "An object at rest will remain at rest, and an object in motion will continue in motion with the same speed and in the same direction unless acted upon by an unbalanced external force") can ponder the possibilities while wondering whether to bother buckling up the seat belt or just rely on the "grab handles" (and probably never was that term used more appropriately).  Although the seats weren't factory-fitted after 1985, the parts could still be ordered and many later models have been retro-fitted.  The adjustable headrests were a nice touch although some did note they could be classified also as "rear window protectors".

Brat: Charli XCX's Summer 2024 album

Charli XCX, BRIT Awards, O2 Arena,  London, February 2016; the "BRITs" are the British Phonographic Industry's annual popular music awards.

“Brat” has been chosen by the Collins English Dictionary as its 2024 Word of the Year (WotY), an acknowledgement of the popular acclaim which greeted the word’s re-purposing by English singer-songwriter Charli XCX (the stage-name of Charlotte Emma Aitchison (b 1992)) who used it as the title for her summer 2024 album.  The star herself revealed her stage name is pronounced chahr-lee ex-cee-ex; it has no connection with Roman numerals and XCX is anyway not a standard Roman number.  XC is “90” (C minus X (100-10)) and CX is “110” (C plus X (100 +10)) but XCX presumably could be used as a code for “100” should the need arise, on the model of something like the “May 35^th” reference Chinese Internet users used to use in an attempt to circumvent the CCP's (Chinese Communist Party) "Great Firewall of China" when speaking of the “Tiananmen Square Incident” of 4 June 1989.  In 2015, Ms XCX revealed “XCX” was an element of her MSN screen name (CharliXCX92) when young (it stood for “kiss Charli kiss”) and she used it on some of the early promotion material for her music.

Charli XCX with Brat album (vinyl pressing edition) packaging in "brat green".

According to Collins, the word “resonated with people globally”.  The dictionary had of course long had an entry for the word something in the vein of: “someone, especially a child, who behaves badly or annoys you”, but now it has added “characterized by a confident, independent, and hedonistic attitude”.  In popular culture, the use spiked in the wake of the album's released but it may be “brat” in this sense endures if the appeal is maintained, otherwise it will become unfashionable and fade from use, becoming a “stranded word”, trapped in the time of its historic origin.  So, either it enters the vernacular or by 2025 it will be regarded as “so 2024”.  The lexicographers at Collins seem optimistic about its future, saying in the WotY press release that “brat summer has established itself as an aesthetic and a way of life”.

Lindsay Lohan in Jil Sander (b 1943) "brat green" gown, Disney Legends Awards ceremony, Anaheim, Los Angeles, October 2024.  For anyone wanting to describe a yellowish-green color with a word which has the virtues of (1) being hard to pronounce, (2) harder to spell and (3) likely to baffle most of one’s interlocutors, there’s “smaragdine” (pronounced smuh-rag-din), from the Latin smaragdinus, from smaragdus (emerald), from the Ancient Greek σμάραγδινος (smáragdinos), from σμάραγδος (smáragdos).

The “kryptonite green” used for Brat’s album’s packaging seems also to have encouraged the use in fashion of various hues of “lurid green” (the particular shade used by Ms XCX already dubbed “brat green” although some which have appeared on the catwalks seem more of a chartreuse) and an online “brat generator” allowed users replicate the cover with their own choice of words.  The singer was quite helpful in fleshing out the parameters of the aesthetic, emphasizing it didn’t revolve around a goth-like “uniform” and nor was it gender-specific or socially restricted.  In an interview with the BBC, Ms XCX explained the brat thing was a spectrum condition extending from “luxury” to “trashy” and was a thing of attitude rather than accessories: “A pack of cigs, a Bic lighter, and a strappy white top with no bra.  That’s kind of all you need.”  Although gender-neutral, popular use does seem to put the re-purposed “brat” in the tradition of the earlier “bolshie woman” or “tough broad” but with a more overtly feminist flavor, best understood as “the qualities associated with a confident and assertive woman”.  In its semantic change, “brat” has joined some other historically negative words & phrases (“bitch”, “bogan”, the infamous “N-word” et al) which have been “reclaimed” by those at whom the slur was once aimed, a tactic which not only creates or reinforces group identity but also weaponizes what used to be an insult so it can be used to return fire.

Giallo

Giallo (pronounced jah-loh (often pronounced in English-speaking use as gee-ah-lo)

(1) The industry (and later the public) term for a series of Italian mystery, crime and suspense novels, first published by Mondadori in 1929 and so-dubbed because of the giallo (yellow) hue used for the covers.  They were known as Mistero giallo (yellow mystery) and collectively as the racconti gialli “yellow tales”.  The term “giallo” is a clipping of Il Giallo Mondadori (Mondadori Yellow).

(2) By extension, an unsolved mystery or scandal (historic Italian use).

(3) By later extension, a genre of Italian cinema mixing mystery and thriller with psychological elements and, increasingly, violence.

(4) A film in this genre.

1930s (in English use): From the Italian giallo (yellow (although now used also of amber traffic signals)), from the Old French jalne (a variant of jaune), from the Latin galbinus (greenish-yellow, yellowish, chartreuse; effeminate (of men)) of unknown origin but possibly from galbanum, from the Ancient Greek χαλβάνη (khalbánē) (galbanum) (the resinous juice produced by plants of the genus Ferula), from the Hebrew חֶלְבְּנָה (ḥelbənāh), from the root ח־ל־ב (ḥ-l-b) (related to milk), from the Proto-Semitic ḥalīb- (milk; fat).  Over time, the term evolved in Italian language, undergoing phonetic and semantic shifts to become giallo.  As an adjective the form is giallo (feminine gialla, masculine plural gialli, feminine plural gialle, diminutive giallìno or giallétto) and as a noun it refers also to a (1) “a sweet yellow flour roll with raisins” in the Veneto) and (2) “Naples yellow”; the augmentative is giallóne, the pejorative giallàccio and the derogatory giallùccio.  The derived adjectives are nuanced: giallastro (yellowish but used also (of the appearance of someone sickly) to mean sallow); giallognolo (of a yellowish hue) & giallorosa (romantic (of movies)).  The yellow-covered books of the 1930s produced giallista (crime writer which is masculine or feminine by sense (giallisti the masculine plural, gialliste the feminine plural).  The verb ingiallire means “to turn yellow).  Giallo is a noun; the noun plural is giallos or gialli (the latter listed as rare).

Arnoldo Mondadori Editore (the Mondadori publishing house, founded in 1907 and still extant) first published their mystery, crime and suspense novels in editions with distinctive yellow covers in 1929.  Few were of local origin and almost all were translations into Italian of works written originally in English by US and British authors and not all were all of recent origin, some having appeared in English decades earlier.  Produced in a cheap paperback format, the giallos were instantly successful (triggering a secondary industry of swap & exchange between readers) and other publishing houses emulated the idea, down even to the yellow covers.  Thus “giallo” entered the language as a synonym for “crime or mystery novel” and it spread to become slang meaning “unsolved mystery or scandal”.  The use as a literary genre has endured and it now casts a wide net, giallos encompassing mystery, crime (especially murders, gruesome and otherwise), thrillers with psychological elements and, increasingly, violence.

In print and in film: The modern understanding of the giallo movie is probably "horror with a psychological theme".

The paperbacks were often best-sellers and film adaptations quickly followed, the new techniques of cinema (with sound) ideally suited to the thriller genre and these films too came to be called “giallos”, a use which in the English-speaking world tends to be applied to thriller-horror films, especially if there’s some bizarre psychological twist.  The film purists (an obsessive lot) will point out (1) the authentic Italian productions are properly known as giallo all'italiana and (2) a giallo is not of necessity any crime or mystery film and there’s much overlap with other sub-genres (the ones built about action, car-chases and big explosions usually not giallos although a giallo can include these elements.

1971 Lamborghini Miura P400 SV in Giallo Fly and 1971 Lamborghini LP500 Countach prototype (with periscopio) in Giallo Fly.

Despite the impression which lingered into the 1980s, giallo (yellow) was never the “official” color of Lamborghini, but variations of the shade have become much associated with the brand and in the public imagination, the factory’s color Giallo Orion probably is something of a signature shade.  When Lamborghini first started making cars in the early 1960s (it was a manufacturer of tractors!) no official color was designated but the decision was taken to use bold, striking colors (yellow, orange, and a strikingly lurid green) to differentiate them from Ferraris which then were almost twice as likely than today to be some shade of red.  It was Giallo Fly which was chosen when the LP500 Countach prototype was shown at the now defunct Geneva Motor Show, a machine in 1974 destroyed in a crash test at England’s MIRA (Motor Industry Research Association) facility but in 2021 an almost exact replica was created by Polo Storico (the factory’s historical centre), the paint exactly re-created.

Lamborghini factory yellows, 2024.

Over the years, the factory’s palette would change but the emphasis on bright “energetic” hues remained.  Customers are no longer limited to what’s in the brochure and, for a fee, one’s Lamborghini can be finished in any preferred shade, a service offered also by many manufacturers although Ferrari apparently refuse to “do pink”.  An industry legend is that according to Enzo Ferrari’s (1898-1988) mistress (Fiamma Breschi (1934-2015)), when the original Ferrari 275 GTB (1964-1968) appeared in a bright yellow, it was to be called Fiamma Giallo (Flame Yellow) but Commendatore Ferrari himself renamed it to Giallo Fly (used in the sense of “flying”) which he thought would be easier to market and he wasted to keep a word starting with “F”.  Both Ferrari and Lamborghini at times have had Giallo Fly in their color charts.

1967 Ferrari 275 GTB/4 NART Spider (Chassis #09437) in Giallo Solare (left), Lady Gaga (the stage-name of Stefani Joanne Angelina Germanotta (b 1986)) in Rodarte dress at the Elton John AIDS Foundation Academy Awards Viewing Party, Los Angeles, March 2022 (centre) and 2010 Ferrari 599 SA Aperta (chassis #181257) in Giallo Lady Gaga (right).

Factory paint tag: Giallo Lady Gaga.

Ferrari over the decades have offered many shades of yellow including Ardilla Amarillo, Ardilla Amarillo Opaco, Giallo Dino, Giallo Fly, Giallo Kuramochi, Giallo Lady Gaga, Giallo Libano, Giallo Modena, Giallo Montecarlo, Giallo Montecarlo Opaco, Giallo My Swallow, Giallo Nancy, Giallo Senape, Giallo Solare, Giallo Triplo Strato & Yellow Olive Magno Opaco and one suspects the job of mixing the shades might be easier than coming up with an appropriately evocative name.  One color upon which the factory seems never to have commented is Giallo Lady Gaga which seems to have been a genuine one-off, applied to a 599 SA Aperta, one of 80 built in 2010.  The car is seen usually in Gstaad, Switzerland and the consensus is it was a special order from someone although quite how Lady Gaga inspired the shade isn’t known.  As a color, it looks very close to Giallo Solare, the shade the factory applied to the 275 GTB/4 NART Spider used in the Hollywood film The Thomas Crown Affair (1968) which was re-painted in burgundy because the darker shade worked better for the cinematographer.  The car had come second in class in the 1967 Sebring 12 Hours (with two female drivers) and was one of only two of the ten NART Spiders will aluminium coachwork.

Coat of arms of the municipality of Modena in the in the Emilia-Romagna region of northern Italy (left), cloisonné shield on 1971 Ferrari 365 GTB/4 Daytona Berlinetta in Giallo Dino (centre) (the band of silver paint across the nose appears on the early-build Daytonas fitted with the revised frontal styling (the acrylic headlight glass covers used between 1968-1970 were banned by US regulations) and stick-on badge on 1975 Dino 308 GT4 in Rosso Corsa (right).  Not all approve of the stickers (unless applied by the factory) and although they seem to be dying off, there are pedants who insist they should never appear on Dinos made between 1967-1975 (which were never badged as Ferraris).

Just as yellow was so associated with Lamborghini, red is synonymous with Ferraris and in 2024, some 40% are built in some shade of red, a rate about half of what was prevalent during the 1960s.  The most famous of Ferrari’s many reds remains Rosso Corsa (racing red) and that’s a legacy from the early days of motor sport when countries were allocated colors (thus “Italian Racing Red”, “British Racing Green” et al) and yellow was designated for Belgium and Brazil.  On the road and the circuits, there have been many yellow Ferraris, the first believed to been one run in 1951 by Chico Landi (1907-1989) a Brazilian privateer who won a number of events in his home country and the Belgium teams Ecurie Nationale Belge and Ecurie Francorchamps both used yellow Ferraris on a number of occasions.  If anything, yellow is at least “an” official Ferrari color because it has for decades been the usual background on the Ferrari shield and that was chosen because it is an official color of Modena, the closest city to the Ferrari factory, hence the existence of Giallo Modena.