Burl & Burr

Burl (pronounced burl)

(1) A small knot or lump in wool, thread, or cloth.

(2) A dome-shaped growth on the trunk of a tree; a wart-like structure which can be 1 m (39 inches) or more across and .5 m (19 inches) or more in height; typically harvested and sliced to make the intricately patterned veneers used in furniture or car interiors.

(3) To remove burls from (cloth) in finishing (which technically means the same as to de-burl).

(4) In Scottish, Australian and NZ slang (1) an attempt; to try (especially in the phrases “give it a burl” & (2) “going for a burl” (going for a drive in a car) (both largely archaic and the latter restricted to the antipodes).

1400–1450: From the late Middle English burle (a small knot or flaw in cloth), from the Old French bouril & bourril (flocks or ends of threads which disfigure cloth), from the Old French bourre & burle (tuft of wool) and akin to the Medieval Latin burla (bunch, sheaf), from the Vulgar Latin burrula (small flock of wool), from the Medieval Latin burra (flock of wool, fluff, coarse hair; shaggy cloth).  The source of the Latin forms is unknown.  The slang forms are probably from the Scottish birl (a twist or turn) but use in this sense seems now to be restricted to Scotland (or those with a Scottish accent) and the South Island of New Zealand.  The large, rounded outgrowth on the trunk or branch of a tree can be highly prized if on a species (most famously walnut) where the timber of a burl develops the swirling, intricate patterns which are used as thinly sliced veneers in the production of furniture and other fine products, notably as trim in the interiors of cars.  Burls develop from one or more twig buds, the cells of which continue to multiply but never differentiate so the twig can elongate into a limb.  In American English, burl has since 1868 been used to describe "a knot or excrescence on a walnut or other tree" but burr is now often used interchangeably while "burlwood", once common, seems now restricted to industry use and commerce.  Burls rarely cause harm to trees but careless (often unlawful) harvesting can cause damage.  The adjective burly (a man large, well-built and muscular) is unrelated and of uncertain origin; the related noun is used of this quality and not the character of timber.  The noun, verb & adjective burlesque is also unrelated.  Burl is a noun & verb, burler is a noun and burled & burling are verbs; the noun plural is burls.  

European burr (or burl) walnut with extensive “bud eyes”.

Burl was productive in English although some forms have a tangled history.  The adjective burly is derived from the circa 1300 borlich (excellent, noble; handsome, beautiful), probably from the Old English borlice (noble, stately (literally "bowerly", ie fit to frequent a lady's apartment)).  The sense evolved by circa 1400 to mean "stout, sturdy" and later "heavily built".  Some etymologists also suggest a connection between the Old English and the Old High German burlih (lofty, exalted) which was related to burjan (to raise, lift).  In Middle English, it was applied also to objects (even transitory things like cloud formations) but has long been restricted to people.   The noun burlesque (piece composed in burlesque style, derisive imitation, grotesque parody) had been in use since the 1660s, the earlier adjective (odd, grotesque), from the 1650s, from the sixteenth century French burlesque, from the Italian burlesco (ludicrous), from burla (joke, fun, mockery), presumably from the Medieval Latin burra (trifle, nonsense (literally "flock of wool" and thing something light and trivial)).  The more precise adjectival meaning "tending to excite laughter by ludicrous contrast between the subject and the manner of treating it" is attested in English by 1700.  Comedy and burlesque represent the two great traditions of representational ridicule, the former draws characters in conventional form, the latter by using a construct quite unlike themselves.  As long ago a 1711, one critic described burlesque as existing in two forms, the first represents mean persons in accoutrements of heroes, the other describes great persons acting and speaking like the basest among the people.  By the late nineteenth century, it typically meant "travesties on the classics and satires on accepted ideas" and vulgar comic opera while the modern sense of something risqué ("a variety show featuring striptease) is an invention of American English which co-evolved during the same era and became predominant by the 1920s.

Burrs (or burls) on a tree.  Burls should not be confused with galls which are small and form along twigs and leaves.  Burls are much larger and form on trunks and branches as an integral part of the tree.  Galls grow outside and are independent of the tree.

The noun burlap (coarse, heavy material made of hemp, jute, etc., used for bagging) dates from the 1690s, the first element probably from the Middle English borel (coarse cloth), from the burel or the Dutch boeren (coarse), although there may have been some confusion with boer (peasant).  The second element, -lap, meant "piece of cloth".  There has been debate about the noun hurly-burly (originally hurlyburly) (commotion, tumult) which in the 1530s was apparently an alteration of the phrase hurling and burling, a reduplication of the fourteenth century hurling (commotion, tumult), from the verbal noun of hurl.  William Shakespeare (1564–1616) had hurly (tumult, uproar) and the early fifteenth century hurling time was the name applied by chroniclers to the period of tumult and commotion around Wat Tyler's (circa 1341–1381; a leader of the 1381 Peasants' Revolt in England) rebellion.   In the early nineteenth century a hurly-house was said to be a "large house in a state of advanced disrepair" and there is presumably some connection with the dialectal Swedish hurra (whirl round) but it’s all quite murky and whether burly in this context is related to burl in the sense of something rough or merely coincidental a rhyme is uncertain.

Burr (pronounced bur)

(1) A rough or irregular protuberance on any object, as on a tree (spelled also as burl).

(2) A small, handheld, power-driven milling cutter, used by machinists and die makers for deepening, widening, or undercutting small recesses (technically called burr grinders which, with a revolving disk or cone with abrasive surfaces are used to smooth burr holes).

(3) In metal fabrication, a protruding, ragged edge raised on the surface of metal during drilling, shearing, punching, or engraving (spelled also as buhr); a blank punched out of a piece of sheet metal.

(4) A washer placed at the head of a rivet.

(5) In ceramics, a fragment of brick fused or warped in firing.

(6) In any form of engineering, to form a rough point or edge on.

(7) In structural phonetics, (1) a pronunciation of the r-sound as a uvular fricative trill, as in certain Northern English dialects (of which the Northumberland is an exemplar) or the retroflex r of the West of England, (2) a pronunciation of the r-sound as an alveolar flap or trill, as in Scottish English or (3) any pronunciation popularly considered rough or non-urban.

(8) To speak with a burr (to speak roughly, indistinctly, or inarticulately) (can be applied neutrally or as a (usually class-loaded) disparagement.  The use to describe the classic Scottish pronunciation is merely descriptive and thus usually neutral although it can be modified such as "...spoke in a strong and almost incomprehensible Scottish burr". 

(9) A whirring sound or rough, humming sound.

(10) In the sense of a broad ring on a spear or tilting lance (placed below the grip to prevent the hand from slipping), a variant of burrow (in obsolete sense: borough) (dating from the sixteenth century and now rare except in historic reference).

(11) In geology, a mass of hard siliceous rock surrounded by softer rock.

(12) A sharp, pointy object, such as a sliver or splinter (regionally specific).

(13) As bur; a seed pod with sharp features that stick in fur or clothing (similar to hayseed).

(13) In anatomy, the ear lobe (archaic).

(14) In zoology, the knot at the bottom of an antler (analogous with the burrs (or burls) on trees.

1375–1425: From the late Middle English burre (possibly related to the Old English byrst (bristle)), burrewez (plural) & buruhe (circle), a variant of brough (round tower), an evolutionary fork of which became the Modern English broch.  It was cognate with the Danish burre & borre (burdock, burr) and the Swedish borre (sea-urchin).  The spelling burr was a variant of the original bur, the addition probably a tribute by the written to the spoken long R sound, the use in phonetics noted from the 1750s, presumably both imitative and associative, the sound being thought of as rough like a bur; the onomatopoeic form may be compared with the French bruire.  The original idea of "rough sound of the letter -R" (especially that common in Northumberland) was later extended to "northern accented speech" in general and was soon integrated into the English class system as one of many class identifiers.  It may be the sound of the word is imitative of the speech peculiarity itself, or it was adapted from one of the senses of bur (the late fourteenth century phrase “to have a bur in (one's) throat” was a figure of speech suggesting the choking sensation or huskiness associated with having something rough caught in the windpipe) but the authoritative Oxford English Dictionary (OED) notes that despite the similarity, the Scottish -r- is a lingual trill, not a true burr.  Burr is a noun & verb, burred & burring are verbs and burrish, burrless & burrlike are adjectives; the noun plural is burrs.

1962 Facel Vega Facel II.

Powered by Chrysler V8s, the Facel Vegas (1954-1964) were France's finest cars of the post-war years and followed the template of the trans-Atlantic hybrids (a powerful (and cheap) US V8, atop a bespoke platform clothed with stylish European coachwork) which flourished until the first oil crisis in 1973 but were in many ways a "cut above most", featuring aluminum panels and stainless steel rather than chrome trim.  The equipment levels were lavish with leather and interior appointments of the highest quality but one curiosity was the extensive "burl walnut" was actually painted metal, so well executed by Facel's craftsmen it demanded a inspection to reveal the nature of the material.  Facel production ended in 1964, the company bankrupted by the flood of warranty claims which flowed from the chronic unreliability of the French-built four-cylinder engine adopted for a smaller range.  The Facellia (1960-1964) was a good idea because the market for such a thing existed but by the time Facel had re-engineered it to used reliable power-plants (a Volvo four and Austin-Healey six), the debts had become unserviceable and the company was doomed.

1969 Lincoln Continental Mark III (plastic wood).

By the mid 1960s Detroit mostly had abandoned the use of timber.  The internal frames went first, only a handful of low-volume specialist vehicles still using the technique when production resumed in the post-war years.  Next to go were the partial-timber bodies, the best known of which were the "woodie" ("woody" once preferred the preferred used in the UK but "woodie" seems now global, presumably because most such surviving wagons were US-built) station wagons although there were also high-priced convertibles and sedans, the latter pair appealing on the basis of the look but those prepared to pay a premium proved a vanishing breed and that was understandable because the manufacturers recommended an annual re-varnishing, a tiresome task and a financial imposition even in an age when unit labor costs were low.  None were left by 1951 and the station wagons followed within a few years as improved production techniques made "all metal construction" a cheaper path to follow.  However, inexplicable though it may have been to the rest of the planet, Americans liked the "woodie" look on pick-ups (some car-based) and especially station wagons so for decades the manufacturers happily supplied the market with "faux woodies" which were created by gluing on 3M's Di-NOC appliqué, framed by fibreglass spars, all components designed to look like timber.  Sometimes with (limited) success and sometimes not, there were even convertibles, an attempt to cash in on any lingering nostalgia for what was around in the days of the administration of Harry S Truman (1884–1972; POTUS 1945-1953).

1970 Lincoln Continental Mark III (real wood).

In the 1960s, as the "real stuff" became rare, "plastic wood" did proliferate in interiors and increasingly it was "faux" rather than "fake" in that often it was obviously phoney although in the higher-priced lines more effort often was taken to try to fool people.  One strange example was Ford's Lincoln Continental Mark III, produced over three seasons with the design imperative having been: "Put a Rolls-Royce grill on a Thunderbird."  Astonishingly profitable because in terms of engineering it was exactly that and not a great deal more, its success inspired Ford to upgrade a few aspects and one change was to replace the plastic wood in the interior with genuine walnut, once part of a tree.  For whatever reason, Ford opted not to emulate Jaguar or Rolls-Royce and use a burl walnut veneer, opting instead for a straight-grain timber which looked almost exactly like the previous year's plastic fittings.  A very close inspection would reveal the truth but it's doubtful many bothered and Ford must have reached the same conclusion, wondering why they bothered.  When the Lincoln Continental Mark IV was released in 1972, it kept the leather but reverted to a plastic wood that blatantly was phoney; over four seasons, it was a great success and is regarded still as the classis "land yacht".

Lindsay Lohan (top left) with luggage, on-location for the filming of Liz & Dick (2012); the car is a Mercedes-Benz 600 (W100, 1963-1981) four-door Pullman.  The early versions of the 600 had the most timber trim.

Buyers of the 600 could choose from a variety of timbers when ordering a 600 although the tale of one customer from the Middle East arriving at the factory with his preferred tree is believed apocryphal.  Not all opted for the burl walnut (Zebrano and the dramatic Macasar Ebony among the choices) and one true eccentric sent his 600 to a French coachbuilder to have all the factory’s timber covered in leather but, because the many other modifications included a vast, single-piece transparent Triplex panel spanning the entire length and width of the roof, the absence of walnut may not immediately be noticed.  Unfortunately, after 1967, the veneer no longer appeared on the instrument binnacle, replaced by a leather covering.  Officially, the explanation was the use had proved vulnerable to sun-damage on the W111 (1961-1971) and W112 (1962-1967) cabriolets which used a similar fitting but production costs were high because, with so many curves and crevasses, applying veneer to the binnacles was labour intensive so although the cabriolets were a small part of the model mix, the decision was taken to standardize a leather covering.  Especially on the W111 coupés & cabriolets the veneered binnacles are much admired and some have been retro-fitted to later models.

The circa 1300 bur (prickly seed vessel of some plants) from the Middle English burre was from a Scandinavian source, either the Danish borre, the Swedish hard-borre or the Old Norse burst (bristle), from the primitive Indo-European bhars.  In the 1610s, it was transferred to refer to a "rough edge on metal" which led ultimately to the use in phonetics and the name give to various tools and appliances.  The noun burstone dates from the late thirteenth century and was an adaptation from the Middle English burre, the stone so-named presumably because of its roughness.  Aaron Burr (1756–1836; VPOTUS 1800–1804) fled after killing a political rival in a duel and plotted to create an independent empire in the western US.  In 1807 he was acquitted on a charge of treason.  To remove a burr (typically in engineering or carpentry) is to deburr (or debur).  The homophones are Bur & brr.  The noun rhotacism dates from 1830 in the sense of “an extensive or particular use of 'r'”, from the Modern Latin rhotacismus, from the Ancient Greek rhotakizein, from rho (the letter -r-), from the Hebrew or Phoenician roth.  A technical adaptation from 1844 was the use to describe the conversion of another sound, usually "s" to "r" (as in Aeolian Greek, which at the end of words changed -s to –r, the related forms being rhotacize & rhotacization.  Regarding timber veneers, the conventional wisdom is that burl is American English while burr is used in the rest of the English-speaking world.  That’s not accurate although burl in this sense is an American innovation from 1868 and probably a useful one.  In the specialized arboreal branch of botany, the words cancer and canker were also once used to describe the growths on trees but these uses seem never to have extended beyond the profession.

1965 Jaguar Mark X (1961-1966, renamed as 420G 1966-1970) with the rare manual gearbox.  The Mark X never realized Jaguar's sales expectations in the US market but it could have been a great success if one potential development path had been followed.

Not all the Mark Xs & 420Gs had the burl walnut finish (many with a bland, honey-colored timber) but they are the most desired.  Like the E-Type (XKE, 1961-1974), the Mark X is a classic example of "1960s Jaguar syndrome": Another few months of development and an additional £40 spent on the production line and most of the problems wouldn't exist.  With the burl timber, the Mark X's interior was one of the most atmospheric of the era but although impressive in appearance, the dashboard's timber top rail obviously was a safety issue (it was a time when the wearing or even fitting of seatbelts wasn't obligatory and airbags were generations away) and when the 420G appeared in October 1966, a full-width (with central clock) padded section had replaced the upper wood; visual appeal sacrificed for safety.

1959 Bentley S1 Continental Two-Door Saloon (Design 7500) by H.J. Mulliner.

Before the marque’s late century revival of differentiation, the Continentals (1952-1965) were regarded by some dedicated aficionados as “the last ‘real’ Bentleys” although there was once a purist faction which held none had been built since Rolls-Royce assumed ownership in 1931 and undertook an elaborated form of “badge-engineering” which, by the mid-1960s, evolved to the point where a Bentley was listed at a few pounds less than the equivalent Rolls-Royce because “it took less time to manufacture the grill”, there being no other difference between the two.  In their day, the Continentals were among the most expensive cars available and being coach-built, although there were “standard body designs” there were many variations and detail differences so it may be no two exactly were alike.  The R-Type Continental (1952–1955) was the one which established the car’s reputation and there’s a high survival rate among the 208 units produced.  The S-Series Continentals (S1, S2, S3, 1955 to 1965) were more numerous with over 1,100 built and while the lines weren’t exactly avant-garde, compared with the contemporary Rolls-Royce models which showed obvious pre-war roots, they were quite rakish.  The interiors too were notable for the burl walnut trim that could be astonishingly ornate, even the instrument bezels sometimes delicately finished with a matching veneer.

Lindsay Lohan behind the wheel of 1972 AMC Javelin SST, photo-shoot for Cosmopolitan magazine's Work Issue, October 2022: dress and boots by Alexandre Vauthier (b 1971), earrings by Carolina Neves (b 1986), ring by Sauer, photographed by Ellen Von Unwerth (b 1954).

By 1972, the US manufacturers largely no longer attempted to make the fake wood look “realistic” and the obviously plastic appliqué became almost a motif in itself.  Like many manufacturers, AMC liked three letter designations and they also had a trim package called “SST” which, according to internal documents, stood for “Super Sports Touring” and not “Stainless Steel Trim” as has been suggested (although use was made of the metal for some of the bright-work so the assumption was not unreasonable).  Doubtlessly AMC expected some positive association in the public mind with the SST (supersonic transport) projects several US aerospace manufacturers were in the era pondering as competition for the Anglo-French Concord(e).  In another specialized field, those in carpentry concerned with fine veneers, there are further distinctions, some defining a burr as an English word meaning a type of growth on a side of a tree which is full of “bud eyes” (the most distinctive pattern associated with expensive veneers) while burl is of US origin and refers to any type of growth on the side of a tree, including burrs.   That would seem to suggest burl would thus include the healing growth over surface damage or broken branches.  Others, notably timber merchants seem most often to regard burls as any highly figured wood with twisted and contorted grain regardless of whether it comes from a growth on the side of a tree, root, stump, or has grown all the way up the trunk, and whether it contains bud eyes or not.  In commerce, this is doubtlessly useful because people buy timber for veneering on the basis of appearance rather than where it happened to grow.  It would of course be useful if one word could be accepted to mean the growth on a tree and the other the harvested timbers from these growths but, being English, such a logical distinction didn't evolve.

Bespoke

Bespoke (pronounced bih-spohk)

(1) A simple past tense and past participle of bespeak.

(2) Of clothes, those made to individual order and custom custom-made.

(3) The making or selling such clothes.

(4) By extension, anything (physical or weightless) produced to a customer’s specifications, especially if a one-off creation.

(5) To ask for in advance; to reserve (obsolete).

(6) As bespeak & bespoken, betrothed or engaged to be married; spoken for (obsolete except in the literary novel).

1745–1755: The adjective was a coining in Modern English in the sense of “custom-made goods; made to order (as distinguished from ready-made; an item on the shelf of a shop)” from the late sixteenth century Middle English bespoken, the past-participle adjective from bespeak (in its sense of “arrange beforehand”), a prefixed variant of speak.  The verb bespeak was from the Middle English bispeken, from the Old English besprecan (speak about, speak against, complain), the construct being be- + sprecan (to speak).  A common Germanic compound (the cognates including the Old Saxon bisprecan, the Dutch bespreken, the Old High German bisprehhan and the German besprechen) originally meaning “to call out”, it evolved by the 1580s to enjoy a wide range of meaning in English, including “speak up”, “oppose”, “request”, “discuss”, “arrange” and “order (goods)”.  By virtue of the different application of the be- prefix, the connections between the various meanings of bespoke, bespeaking; bespeak etc are thought at least very loose and it’s clear some arose independently of others.  Bespoke long was used usually of tailored suits and other clothing but in recent decades it has been applied (with some enthusiasm) to products as diverse as a one-off Rolls-Royce and customized hacking software offered on the dark web.  Bespeak was from the Middle English bespeken & bispeken, from the Old English bespecan & besprecan (to speak about, speak against, accuse of, claim at law, complain), from the Proto-Germanic bisprekaną (to discuss, blame), the construct being be- +‎ speak.  It was cognate with the Scots bespeke (to beseech, speak or negotiate with), the West Frisian besprekke (to discuss), the Dutch bespreken (to discuss, review; debate) and the German besprechen (to discuss, review, talk about).  Bespoke & bespoken are verbs & adjectives, bespeak is a noun & verb, bespeaking is a verb, bespeaker & bespokeness are nouns and bespokely is an adverb; the noun plural use is rare.

Wartime bespoke tailoring, Henry Poole & Co (1806), Savile Row, London, 1944.

The be- prefix was from the Middle English be- & bi-, from the Old English be-, from the Proto-Germanic bi- (be-), from the Proto-Germanic bi (near, by), ultimately from the primitive Indo-European hepi (at, near) and cognate with the Saterland Frisian, West Frisian, Dutch, German Low German, German and Swedish be-.  Although there remain in English many relics of its use, (becalmed, beseige etc), the be- prefix has long ceased to be productive.  It was used to modify other forms to create various meanings: (1) By, near, next to, around, close to (beset), (2) Around; about (belay, bestir, belive), (3) About, regarding, concerning, over (bemoan, bewail), (4) On, upon, at, to, in contact with something (behold, befall), (5) Off, away, over, across (behead, besleeve), (6) As an intensifier (ie thoroughly, excessively; completely; utterly) (belabour, bedazzle), (7) All around; about; abundantly; all over (belick, bescatter), (8) Forming verbs derived from nouns or adjectives, usually with the sense of "to make, become, or cause to be" (becalm, befriend) and (9) Used to intensify adjectives meaning "adorned with something", often those with the suffix -ed (now mostly archaic or informal) (besequined, befeathered, beclawed, beloved).

Artist Louise Duggan (b 1974) delivers the bespoke "mixed-media work" Blue Lips, commissioned by Lindsay Lohan to hang in her Dubai villa, June 2023.

Bespoke is an uncontroversial word if applied in the way which for centuries mostly it was: clothing custom made for an individual, based on measurements taken prior to the tailor or seamstress cutting the fabric.  It was used also of the shoes made by cobblers, the gloves sewed by glove makers, the hats created by milliners and so on, all of whom had their own methods of maintaining their customer records, those dealing with body parts which usually didn’t much change able for decades to use the same dimensions; others had to re-measure with some frequency.  In the case of cobblers, for regular customers they would keep a pair of wooden lasts which emulated exactly the shape of the feet.  The synonyms for bespoke in this context included “custom-made”, “customized”, “purpose-built”, “tailored” & “tailor-made” and the traditional antonyms were “off the peg”, “off the rack” & “off the shelf”.  In recent years, “bespoke” has become a marketing term and stuff which is far from unique and in many cases produced in great volume (perhaps with some minor change) is now often labeled “bespoke” and “bespoke solution” is a favorite in the software business, whether it be something to manage a hairdressing salon or code on the dark web supplied by Russian hackers to certain branches of the DPRK (Democratic People's Republic of Korea (North Korea) military to facilitate theft or covert operations.

Google ngram (a quantitative and not qualitative measure): Because of the way Google harvests data for their ngrams, they’re not literally a tracking of the use of a word in society but can be usefully indicative of certain trends, (although one is never quite sure which trend(s)), especially over decades.  As a record of actual aggregate use, ngrams are not wholly reliable because: (1) the sub-set of texts Google uses is slanted towards the scientific & academic and (2) the technical limitations imposed by the use of OCR (optical character recognition) when handling older texts of sometime dubious legibility (a process AI should improve).  Where numbers bounce around, this may reflect either: (1) peaks and troughs in use for some reason or (2) some quirk in the data harvested.  What the trend lines indicate is bespoke came increasingly to be used in the late twentieth century and the rate of increase has shown no signs of subsiding.  That may to some extent be accounted for by Google’s methods or the publications over-represented in its catchment but, impressionistically, it seems plausible and in the US, scholars by the 1990s were noting the way bespoke was tending to supplant the traditional American “custom”, apparently because the word had appeal because it conveyed “wealth and prestige” whereas custom had been devalued by its association with things like hotted-up motor cycles.  If bespoke is uncontroversial when used of anything genuinely one-off, the appropriateness when used of anything else needs to be assessed on a case by case basis and because it’s so popular in the business of expensive cars, they provide a good case-studies.

The Maserati 5000 GT (1959-1966)

1959 Maserati 5000 GT (Shah of Iran) by Touring.

Before the ayatollahs ran Iran, it was ruled by the Shah (king) and he got a lot more fun out of life than his clerical successors, noted especially as a connoisseur and of fast, exotic and expensive cars, his collection including multiple models from Lamborghini, Mercedes-Benz, Rolls-Royce, Ferrari and Maserati among others.  In 1958 he’d driven Maserati’s then popular 3500 GT but thought it lacking in power and, because hundreds a year were sold to the (rich) public, it seemed "a bit common".  Accordingly, after receiving material advertising both the 3500 GT and the remaining 450S race cars the factory wished to dispose of after withdrawing from racing, the shah decided he wanted a combination of the two: race engine in road car.  To have it created, essentially he sent Maserati a blank cheque and asked them to call when it was ready.  Delivered to the shah (Mohammad Reza Pahlavi, 1919-1980) in 1959, it was almost a secret but when a second, commissioned by a South African customer,  was displayed at the 1959 Turin Motor show, it generated such interest that Maserati soon were fielding enquiries from rich commoners wanting what royalty had.  Priced stratospherically however, there weren’t enough rich folk on the planet to make it a viable option for their production lines so it entered the catalogue as a bespoke item, Maserati modifying the 3500 chassis which, frankly had been a bit over-taxed by the big V8 and tweaking the engine still further, slightly increasing the capacity but in a way that rendered it more docile, yet still a howler when stirred.  The chassis appeared in the list and buyers could choose their own coachbuilder and eventually eight produced their own interpretations, the most numerous being by Carrozzeria Allemano which, over the years, finished twenty-two.

1959 Maserati 5000 GT by Allemano.

So the conclusion must be that the Shah’s original was and remains a true bespoke creation because exclusively it was built for him.  Of the other 33 5000 GTs built, although they were all variations on the theme and mechanically similar, no two were exactly alike and each was built in response to an order from an individual customer, some of whom specified certain touches.  Given that, all probably deserve to be regarded as bespoke though pedants might insist the chassis was a regular production item and only the coachwork was truly bespoke.  Few seem to agree and on the rare occasions the things are offered for sale, they’re almost always described as “bespoke”.

The Rolls-Royce Phantom IV (1950-1956)

1950 Rolls-Royce Phantom IV pick-up truck.  "Luxury" pick-up trucks have been produced in volume since the 1970s and the first existed in the pre-war years but the Phantom IV was the most exclusive of them all.

Among collectors, the Phantom IV has quite an allure because it was one of the few cars produced in any number never offered for sale to the general public, only 18 produced and available only to heads of state or crowned royalty (a distinction important in royal circles which has its own pecking order).  In a manner similar to the Maserati 5000 GT, no two Phantom IVs were exactly the same although all were built on substantially the same underpinnings (the only Rolls-Royce passenger cars ever to use a straight-8).  Thus all should be thought “bespoke” in the context of the industry but there was one version which radically was different, a Phantom IV pick-up truck (a style in some places called a "ute", a back-formation from "utility" which in linguistics is described as a "complex clipping" or "elliptical abbreviation" although the punchier "short for" is the more common use) which was used by the factory to ferry bits & pieces from place to place.  So it’s a genuine one off pick-up truck but because it was just a functional workhorse which existed only because an unsalable prototype chassis was available, it’s never been regarded as something bespoke, the long ago scrapped “shop ute” just a historic curiosity.  The other 17 Phantom IVs used the body-styles more expected of the Phantom lineage (limousines, cabriolets and landaulets) and three were built for Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975) but even in the less litigious 1950s there was a awareness words needed carefully to be chosen.  When ordering one of the two built as formal limousines (in five and seven-seat configurations), the Spanish embassy in London specified "bullet-proof bodywork" but the coach-builder (H. J. Mulliner), aware there were now some very big bullets, replied what they could do was fit "armoured panels" but a guarantee of "bullet proof" wasn't possible.  A practical military man, the Generalissimo must have accepted that because all were built and remain in the possession of the Spanish Army, still sometimes use for state occasions.    

The Rolls-Royce Phantom V (1959-1968) & Phantom VI (1968-1990)

1973 Rolls-Royce Phantom VI "All Weather Cabriolet" (four-door convertible) by Fura (right) and 1971 Rolls-Royce Phantom VI DHC by Fura (left).  The red four-door was in May 2026 offered at auction in the US; it was passed-in on a bid of US$251,160. 

By comparison with the exclusive Phantom IV, its two successors were almost mass-produced, 1206 (832 of the Phantom V & 374 of the VI respectively) crafted over three decades.  In this case, it’s thought only some should be thought truly bespoke because although there were a few variations in the coachwork, many were substantially the same and its only the ones with the greatest differences (notably the odd sedanca de ville, the handful of landaulets or the other “state” cars with their elevated rooflines) which are usually thought “bespoke” and even they weren’t unique things like the Phantom IVs.  Two of the bodies on the Phantom VI chassis however indisputably were bespoke.  By the 1970s, it was only the big Phantom VI which Rolls-Royce still built on the separate chassis which made bespoke bodies easier to mount so anyone wanting a really exclusive Rolls-Royce had no other choice.  Accordingly the Italian house Fura fashioned two very big bespoke creations, one a DHC (drophead coupé, which by then the rest of the world was calling a cabriolet or convertible), the other described as an "all weather cabriolet" (which eventually was re-fashioned as a four-door convertible).  Both were on a scale not seen since seen since the 1930s and nothing like them has since been attempted.  Because the limousine chassis was designed for something long, narrow and tall, both the Fura cars were fundamentally ill-proportioned although skilled photographers have managed to create pleasing images by selecting just the right angle.  Flawed though they were, at the time there was probably nothing on four wheels which so conveyed disposable wealth which, in many cases, is of course often the essence of the bespoke.  It was a good thing they made such an impression because presumably it dissuaded people from looking too closely: underneath the engineering was pure Phantom VI which meant drum brakes and a rear axle suspended on semi-elliptic (cart) springs so it was (refined) Ford Model T (1908) technology under all that leather and burl walnut veneer.  Such was the attention to detail those cart spring were encased in Wefco leather gaiters so those enjoying the seclusion of the rear compartment (trimmed usually in West of England cloth rather than the leather on which the chauffeur sat) weren't disturbed by any tiresome squeaks.

Rolls-Royce revisited

2021 Roll-Royce Ghost in Friskee Pink.

It is believed that as early as the 1920s there were pink Rolls-Royces.  Constructs of what the past “looked like” must come from paintings, photographs and films and because in the inter-war years most of the photographic record was in monochrome (actually gray-scale or sepia), there’s often a perception it visually was a dull, subdued age but really it was a quite colourful time.  After color photography in the post-war years became ubiquitous, the hues part of the environment became recorded with increasing accuracy as the equipment improved and with the advent of mass-market digital devices, such is the volume stored that it’s now likely that somewhere, accessible by someone, there’s a HD (high-definition) color image of just about every public space.  Although the Autochrome process became available in 1907, it produced images which often can’t relied upon to be an accurate depiction of a color and it was anyway expensive, meaning use tended to be limited to professionals and governments (the military especially attracted because of the possibilities offered for aerial photography).  Not until the mid-1930s when Eastman Kodak’s Kodachrome and Agfa’s Agfacolor Neu were released as consumer products (at a price the middle-class could afford), did color photography reach the mass-market.

John Lennon's 1965 Rolls-Royce Phantom V.  Ordered in 1964, it emerged the next year from coachbuilder Mulliner Park Ward in Valentine Black over black leather with black wheels & wheel covers.  The request for a black grill “politely was refused”.

However, during the 1920s, Rolls-Royce built only “rolling chassis” which were ordered by customers who then choose a coachbuilder to fabricate a body, the choice of color not limited by the factory’s charts.  That changed in the 1950s when, for a variety of reasons, Rolls-Royce began offering their “Standard Steel Body”, something of a harbinger in that within a generation the old world of bespoke, coachbuilt bodies on separate chassis would be driven to extinction.  In this era, no pink Roll-Royce would leave the Crewe facility (where Rolls-Royce and Bentley vehicles were built between 1938-2002) although some wild color schemes were seen in the after-market, most famously that on the 1965 Phantom V (1959-1968) commissioned by then The Beatles (1960-1970) member John Lennon (1940-1980).  Mr Lennon’s 1965 Phantom V was painted during the era of psychedelia and has since habitually been dubbed “John Lennon’s psychedelic Rolls-Royce” although the Beatle insisted it was all based on what he called the  “gypsy motifs” used on caravans (“gypsy” then the common descriptor of the Romani people, known in some places as “travellers”).

2021 Roll-Royce Ghost in Friskee Pink: The “Immersive Seating with Centre Console” with “Rear Ventilated Seats” including piping in Sheida Pink.

Under new ownership, by the twenty-first century, the factory’s old insistence on finishing their cars only in “dignified colors” had been sacrificed to the demands of a new generation of rick folks with aesthetic sensibilities drawn from different traditions than most of the customers of yore.  Like other manufacturers of cars for the rich, Rolls-Royce now has a “Bespoke” division to cater to the whims of those able to pay for “special requests” and as well as an extensive color chart, there’s also a “P2S” (paint-to-sample) service.  The P2S service is not new, Aston-Martin and Bristol for decades offering customers the option and while, in times gone by, it was often ties in the color of an old school or regiment which might be provided as the sample, sources now are more diverse.  The pictured “Friskee Pink” finish on the 2021 Rolls-Royce Ghost was among the US$129,000-odd in “special options” the Bespoke division included in the final invoiced price of US$473,675, the color contributing US$30,100.  As well as the exterior paint, the Friskee Pink package included some trim and accessory detailing in contrasting Sheida Pink including the rotary controls, stitching, piping, grab handles & indicator stalks.  In a nice touch, the “Signature Key” was enclosed in a Sheida Pink clasp.

2021 Roll-Royce Ghost in Friskee Pink: Right-side “Chrome-Plated Visible Exhausts”.

For a machine with a MSRP (manufacturer’s recommended retail price) of US$339,000, the additional $129K in options is these days not unusual and $30K for paintwork is hardly excessive, some concerns charging twice that.  It was also something obvious to those outside (one of the reasons bespoke editions exist) so might seen as good value, the “Immersive Seating with Centre Console” (US$18,875.00) able to impress only by those inside although, if turned up, the experience of the “Rolls-Royce Bespoke Audio” system (US$10,800.00) could be enjoyed by those inside and out.  Given all that US$1,975 for “Rear Ventilated Seats” seemed conspicuously a bargain.  These prices were all within the orthodoxy of what passes for reality in the upper reaches of the market but what was striking was the US$5,400 invoiced for “Chrome-Plated Visible Exhausts” which sounds expensive for a short length of piping given that in the 1960s the US manufacturers typically would list an entire “dual exhaust system” for around US$30.00 (one of the bargains of the era given the advantages gained).  However, on the Rolls-Royce the option required a different lower valance so there’s more involved than may at first appear.  The US EPA (Environmental Protection Agency) takes an interest in exhaust pipes (chrome-plated and visible or not) and recorded emissions of 623 grams of CO₂ per mile, meaning it received a SR (Smog Rating) of 3 (out of 10), that and the combined city/highway fuel consumption of 14 mpg (7.1 gallons per 100 miles, a measure unique to the US (16.8 mpg in Imperial terms or 16.8 litres/100 km) producing a composite FE & GGR (Fuel Economy & Greenhouse Gas Rating) of 1 (out of 10), thus the imposition of a GGT (Gas Guzzler Tax) of US$2,600.

Shooting Brakes   

1956 Mercedes-Benz 300c (W186 "Adenauer") Estate Car by Binz.

Consumption can be conspicuous yet still subtle, achieved usually if a bespoke creation is both expensive and functional.  The Mercedes-Benz 300 saloons and four-door cabriolet of (W186 & W189 1951-1962) were large, stately and beautifully built and the platform attracted coachbuilders who saw the potential for estate cars (station wagons), ambulances and (especially) hearses.  Many were built and the hearses in particular typically aren't regarded as bespoke because they were essentially catalogue items with little variation between editions.  Some of the rare estates ("shooting brakes" to the English, "station wagons" in North America and for a time, "station sedans" if built by Holden, General Motors' (GM) Australian outpost) however have always been treated as bespoke even though from an engineering point of view the changes were minimal and the styling hardly imaginative.  The reason for the association seems to be that they “dripped money”; even to the uninformed they were obviously expensive so it seems possible there is the matter of "bespoke by acclamation".  Interestingly, in 1960 the factory did their own one-off 300 Estate, this one a “telemetry car” built in the era before sensors to travel at high speed on a test track, recording data from the vehicle ahead, the two tethered with long cables.  Styled in an almost avant-garde manner with rear glass which curved into the roof, the factory regarded it rather as Rolls-Royce treated their pick-up: a mule to be used until something better came along.  They never called it bespoke.

1965 Aston Martin DB5 Shooting Brake.

Sir David Brown (1904–1993) liked his DB5 coupé (which the factory in their English way called a "saloon") but found it too cramped comfortably to accommodate his polo gear, shotguns and hunting dogs.  Now, that would be called a “first world problem” but because Brown then owned Aston Martin, he simply wrote out a work order and had his craftsmen create a bespoke shooting brake (an English term best understood as “station wagon owned by someone rich”) which they did by hand-forming the aluminum with hammers over wooden formers.  It delighted him and solved his problem but created another because good customers stared writing him letters asking for their own.  Unfortunately, Aston Martin was at full capacity building DB5s and developing the up-coming DB6 and V8 models.  With a bulging order book, the resources didn’t exist to add a niche model so the project was out-sourced to the coachbuilder Radford which built a further 11 (and subsequently another 6 based on the DB6).  That Brown’s original car was bespoke seems clear but the others might be a gray area because the coachbuilder’s records and assessments of the cars indicate they were identical in all but the color of the paint and leather trim.  There may have been only 12 DB5s and 6 DB6s but by conventional definition, they came of a production line, albeit a leisurely and exclusive one so can all but the original be thought truly bespoke?  According to the Aston Martin website, they are bespoke so that’s presumably the last word on the subject.

There is even bespoke Nutella.  In 2014, while appearing on-stage in a London production of David Mamet's (b 1947) Speed-the Plow (1988), Lindsay Lohan stayed at the Mandarin Oriental hotel which supplied her with a personalized jar of the nutty treat, complete with bespoke label.

At its messy margins, English often troubles the purists but it’s a democratic language and meanings do evolve through popular use.  That can mean a meaning shift as has happened to “decimate” (originally “reduce by 10%”; probably now understood as “reduce to 10%”) or alternative meanings can emerge and run in parallel.  In tailoring, “bespoke” is used still in its original sense but with cars it seems now industry shorthand for “one-off or short-run variants” of existing models.  In the matter of the DB5 Shooting Brakes, the rear coachwork for Sir David’s original genuinely was “bespoke” and what Radford did was eleven exact replications but, by even Aston Martin’s then standards, a dozen-odd is a small number with enough of a hint of “exclusivity” for the label to seem appropriate.  That of course does beg the question: At what point does a design cease reasonably to be called “bespoke” if identical copies are being produced?  Empirically, the number must be “greater than eleven” but it probably can’t be defined except by suggesting it’s the point at which production can be said to have happened in “a series” and that should be well-short of three figures.  Of cars, “bespoke” now probably is over-used but its new career seems here to stay.

The Smart Fortwo (top left) and some bespoke imaginings channeling (clockwise) DMC DeLorean (in filmic incarnation), Chevrolet Corvette, Lotus Esprint, Porsche 911, Bugatti Veyron, Lamborghini Countach and Jaguar E-Type (XKE) .

Some year ago, even before mass-market generative AI made such sights routine, the happy combination of the internet, Photoshop and a large cohort of gullible viewers encouraged the creation of a meme purporting to be a survey of the bespoke carbon fibre bodies available to be bolted to the diminutive Smart Fortwo (C451; 2007-2015).  Even a cursory look at the scale of the humans included in some of the photos should have been enough for people to work out this was fake news but the "factory" is said to have received “some” enquiries asking where the bespoke bodies could be bought.