Bespoke

Bespoke (pronounced bih-spohk)

(1) A simple past tense and past participle of bespeak.

(2) Of clothes, those made to individual order and custom custom-made.

(3) The making or selling such clothes.

(4) By extension, anything (physical or weightless) produced to a customer’s specifications, especially if a one-off creation.

(5) To ask for in advance; to reserve (obsolete).

(6) As bespeak & bespoken, betrothed or engaged to be married; spoken for (obsolete except in the literary novel).

1745–1755: The adjective was a coining in Modern English in the sense of “custom-made goods; made to order (as distinguished from ready-made; an item on the shelf of a shop)” from the late sixteenth century Middle English bespoken, the past-participle adjective from bespeak (in its sense of “arrange beforehand”), a prefixed variant of speak.  The verb bespeak was from the Middle English bispeken, from the Old English besprecan (speak about, speak against, complain), the construct being be- + sprecan (to speak).  A common Germanic compound (the cognates including the Old Saxon bisprecan, the Dutch bespreken, the Old High German bisprehhan and the German besprechen) originally meaning “to call out”, it evolved by the 1580s to enjoy a wide range of meaning in English, including “speak up”, “oppose”, “request”, “discuss”, “arrange” and “order (goods)”.  By virtue of the different application of the be- prefix, the connections between the various meanings of bespoke, bespeaking; bespeak etc are thought at least very loose and it’s clear some arose independently of others.  Bespoke long was used usually of tailored suits and other clothing but in recent decades it has been applied (with some enthusiasm) to products as diverse as a one-off Rolls-Royce and customized hacking software offered on the dark web.  Bespeak was from the Middle English bespeken & bispeken, from the Old English bespecan & besprecan (to speak about, speak against, accuse of, claim at law, complain), from the Proto-Germanic bisprekaną (to discuss, blame), the construct being be- +‎ speak.  It was cognate with the Scots bespeke (to beseech, speak or negotiate with), the West Frisian besprekke (to discuss), the Dutch bespreken (to discuss, review; debate) and the German besprechen (to discuss, review, talk about).  Bespoke & bespoken are verbs & adjectives, bespeak is a noun & verb, bespeaking is a verb, bespeaker & bespokeness are nouns and bespokely is an adverb; the noun plural use is rare.

Wartime bespoke tailoring, Henry Poole & Co (1806), Savile Row, London, 1944.

The be- prefix was from the Middle English be- & bi-, from the Old English be-, from the Proto-Germanic bi- (be-), from the Proto-Germanic bi (near, by), ultimately from the primitive Indo-European hepi (at, near) and cognate with the Saterland Frisian, West Frisian, Dutch, German Low German, German and Swedish be-.  Although there remain in English many relics of its use, (becalmed, beseige etc), the be- prefix has long ceased to be productive.  It was used to modify other forms to create various meanings: (1) By, near, next to, around, close to (beset), (2) Around; about (belay, bestir, belive), (3) About, regarding, concerning, over (bemoan, bewail), (4) On, upon, at, to, in contact with something (behold, befall), (5) Off, away, over, across (behead, besleeve), (6) As an intensifier (ie thoroughly, excessively; completely; utterly) (belabour, bedazzle), (7) All around; about; abundantly; all over (belick, bescatter), (8) Forming verbs derived from nouns or adjectives, usually with the sense of "to make, become, or cause to be" (becalm, befriend) and (9) Used to intensify adjectives meaning "adorned with something", often those with the suffix -ed (now mostly archaic or informal) (besequined, befeathered, beclawed, beloved).

Artist Louise Duggan (b 1974) delivers the bespoke "mixed-media work" Blue Lips, commissioned by Lindsay Lohan to hang in her Dubai villa, June 2023.

Bespoke is an uncontroversial word if applied in the way which for centuries mostly it was: clothing custom made for an individual, based on measurements taken prior to the tailor or seamstress cutting the fabric.  It was used also of the shoes made by cobblers, the gloves sewed by glove makers, the hats created by milliners and so on, all of whom had their own methods of maintaining their customer records, those dealing with body parts which usually didn’t much change able for decades to use the same dimensions; others had to re-measure with some frequency.  In the case of cobblers, for regular customers they would keep a pair of wooden lasts which emulated exactly the shape of the feet.  The synonyms for bespoke in this context included “custom-made”, “customized”, “purpose-built”, “tailored” & “tailor-made” and the traditional antonyms were “off the peg”, “off the rack” & “off the shelf”.  In recent years, “bespoke” has become a marketing term and stuff which is far from unique and in many cases produced in great volume (perhaps with some minor change) is now often labeled “bespoke” and “bespoke solution” is a favorite in the software business, whether it be something to manage a hairdressing salon or code on the dark web supplied by Russian hackers to certain branches of the DPRK (Democratic People's Republic of Korea (North Korea) military to facilitate theft or covert operations.

Google ngram (a quantitative and not qualitative measure): Because of the way Google harvests data for their ngrams, they’re not literally a tracking of the use of a word in society but can be usefully indicative of certain trends, (although one is never quite sure which trend(s)), especially over decades.  As a record of actual aggregate use, ngrams are not wholly reliable because: (1) the sub-set of texts Google uses is slanted towards the scientific & academic and (2) the technical limitations imposed by the use of OCR (optical character recognition) when handling older texts of sometime dubious legibility (a process AI should improve).  Where numbers bounce around, this may reflect either: (1) peaks and troughs in use for some reason or (2) some quirk in the data harvested.  What the trend lines indicate is bespoke came increasingly to be used in the late twentieth century and the rate of increase has shown no signs of subsiding.  That may to some extent be accounted for by Google’s methods or the publications over-represented in its catchment but, impressionistically, it seems plausible and in the US, scholars by the 1990s were noting the way bespoke was tending to supplant the traditional American “custom”, apparently because the word had appeal because it conveyed “wealth and prestige” whereas custom had been devalued by its association with things like hotted-up motor cycles.  If bespoke is uncontroversial when used of anything genuinely one-off, the appropriateness when used of anything else needs to be assessed on a case by case basis and because it’s so popular in the business of expensive cars, they provide a good case-studies.

The Maserati 5000 GT (1959-1966)

1959 Maserati 5000 GT (Shah of Iran) by Touring.

Before the ayatollahs ran Iran, it was ruled by the Shah (king) and he got a lot more fun out of life than his clerical successors, noted especially as a connoisseur and of fast, exotic and expensive cars, his collection including multiple models from Lamborghini, Mercedes-Benz, Rolls-Royce, Ferrari and Maserati among others.  In 1958 he’d driven Maserati’s then popular 3500 GT but thought it lacking in power and, because hundreds a year were sold to the (rich) public, it seemed "a bit common".  Accordingly, after receiving material advertising both the 3500 GT and the remaining 450S race cars the factory wished to dispose of after withdrawing from racing, the shah decided he wanted a combination of the two: race engine in road car.  To have it created, essentially he sent Maserati a blank cheque and asked them to call when it was ready.  Delivered to the shah (Mohammad Reza Pahlavi, 1919-1980) in 1959, it was almost a secret but when a second, commissioned by a South African customer,  was displayed at the 1959 Turin Motor show, it generated such interest that Maserati soon were fielding enquiries from rich commoners wanting what royalty had.  Priced stratospherically however, there weren’t enough rich folk on the planet to make it a viable option for their production lines so it entered the catalogue as a bespoke item, Maserati modifying the 3500 chassis which, frankly had been a bit over-taxed by the big V8 and tweaking the engine still further, slightly increasing the capacity but in a way that rendered it more docile, yet still a howler when stirred.  The chassis appeared in the list and buyers could choose their own coachbuilder and eventually eight produced their own interpretations, the most numerous being by Carrozzeria Allemano which, over the years, finished twenty-two.

1959 Maserati 5000 GT by Allemano.

So the conclusion must be that the Shah’s original was and remains a true bespoke creation because exclusively it was built for him.  Of the other 33 5000 GTs built, although they were all variations on the theme and mechanically similar, no two were exactly alike and each was built in response to an order from an individual customer, some of whom specified certain touches.  Given that, all probably deserve to be regarded as bespoke though pedants might insist the chassis was a regular production item and only the coachwork was truly bespoke.  Few seem to agree and on the rare occasions the things are offered for sale, they’re almost always described as “bespoke”.

The Rolls-Royce Phantom IV (1950-1956)

1950 Rolls-Royce Phantom IV pick-up truck.  "Luxury" pick-up trucks have been produced in volume since the 1970s and the first existed in the pre-war years but the Phantom IV was the most exclusive of them all.

Among collectors, the Phantom IV has quite an allure because it was one of the few cars produced in any number never offered for sale to the general public, only 18 produced and available only to heads of state or crowned royalty (a distinction important in royal circles which has its own pecking order).  In a manner similar to the Maserati 5000 GT, no two Phantom IVs were exactly the same although all were built on substantially the same underpinnings (the only Rolls-Royce passenger cars ever to use a straight-8).  Thus all should be thought “bespoke” in the context of the industry but there was one version which radically was different, a Phantom IV pick-up truck (a style in some places called a "ute", a back-formation from "utility" which in linguistics is described as a "complex clipping" or "elliptical abbreviation" although the punchier "short for" is the more common use) which was used by the factory to ferry bits & pieces from place to place.  So it’s a genuine one off pick-up truck but because it was just a functional workhorse which existed only because an unsalable prototype chassis was available, it’s never been regarded as something bespoke, the long ago scrapped “shop ute” just a historic curiosity.  The other 17 Phantom IVs used the body-styles more expected of the Phantom lineage (limousines, cabriolets and landaulets) and three were built for Generalissimo Francisco Franco (1892-1975; Caudillo of Spain 1939-1975) but even in the less litigious 1950s there was a awareness words needed carefully to be chosen.  When ordering one of the two built as formal limousines (in five and seven-seat configurations), the Spanish embassy in London specified "bullet-proof bodywork" but the coach-builder (H. J. Mulliner), aware there were now some very big bullets, replied what they could do was fit "armoured panels" but a guarantee of "bullet proof" wasn't possible.  A practical military man, the Generalissimo must have accepted that because all were built and remain in the possession of the Spanish Army, still sometimes use for state occasions.    

The Rolls-Royce Phantom V (1959-1968) & Phantom VI (1968-1990)

1973 Rolls-Royce Phantom VI "All Weather Cabriolet" (four-door convertible) by Fura (right) and 1971 Rolls-Royce Phantom VI DHC by Fura (left). 

By comparison with the exclusive Phantom IV, its two successors were almost mass-produced, 1206 (832 of the Phantom V & 374 of the VI respectively) crafted over three decades.  In this case, it’s thought only some should be thought truly bespoke because although there were a few variations in the coachwork, many were substantially the same and its only the ones with the greatest differences (notably the odd sedanca de ville, the handful of landaulets or the other “state” cars with their elevated rooflines) which are usually thought “bespoke” and even they weren’t unique things like the Phantom IVs.  Two of the bodies on the Phantom VI chassis however indisputably were bespoke.  By the 1970s, it was only the big Phantom VI which Rolls-Royce still built on the separate chassis which made bespoke bodies easier to mount so anyone wanting a really exclusive Rolls-Royce had no other choice.  Accordingly the Italian house Fura fashioned two very big bespoke creations, one a DHC (drophead coupé, which by then the rest of the world was calling a cabriolet or convertible), the other described as an "all weather cabriolet" (which eventually was re-fashioned as a four-door convertible).  Both were on a scale not seen since seen since the 1930s and nothing like them has since been attempted.  Because the limousine chassis was designed for something long, narrow and tall, both the Fura cars were fundamentally ill-proportioned although skilled photographers have managed to create pleasing images by selecting just the right angle.  Flawed though they were, at the time there was probably nothing on four wheels which so conveyed disposable wealth which, in many cases, is of course often the essence of the bespoke.  It was a good thing they made such an impression because presumably it dissuaded people from looking too closely: underneath the engineering was pure Phantom VI which meant drum brakes and a rear axle suspended on semi-elliptic (cart) springs so it was (refined) Ford Model T (1908) technology under all that leather and burl walnut veneer.  Such was the attention to detail those cart spring were encased in Wefco leather gaiters so those enjoying the seclusion of the rear compartment (trimmed usually in West of England cloth rather than the leather on which the chauffeur sat) weren't disturbed by any tiresome squeaks.   

1956 Mercedes-Benz 300c (W186 "Adenauer") Estate Car by Binz.

Consumption can be conspicuous yet still subtle, achieved usually if a bespoke creation is both expensive and functional.  The Mercedes-Benz 300 saloons and four-door cabriolet of (W186 & W189 1951-1962) were large, stately and beautifully built and the platform attracted coachbuilders who saw the potential for estate cars (station wagons), ambulances and (especially) hearses.  Many were built and the hearses in particular typically aren't regarded as bespoke because they were essentially catalogue items with little variation between editions.  Some of the rare estates ("shooting brakes" to the English, "station wagons" in North America and for a time, "station sedans" if built by Holden, General Motors' (GM) Australian outpost) however have always been treated as bespoke even though from an engineering point of view the changes were minimal and the styling hardly imaginative.  The reason for the association seems to be that they “dripped money”; even to the uninformed they were obviously expensive so it seems possible there is the matter of "bespoke by acclamation".  Interestingly, in 1960 the factory did their own one-off 300 Estate, this one a “telemetry car” built in the era before sensors to travel at high speed on a test track, recording data from the vehicle ahead, the two tethered with long cables.  Styled in an almost avant-garde manner with rear glass which curved into the roof, the factory regarded it rather as Rolls-Royce treated their pick-up: a mule to be used until something better came along.  They never called it bespoke.

1965 Aston Martin DB5 Shooting Brake.

Sir David Brown (1904–1993) liked his DB5 coupé (which the factory in their English way called a "saloon") but found it too cramped comfortably to accommodate his polo gear, shotguns and hunting dogs.  Now, that would be called a “first world problem” but because Brown then owned Aston Martin, he simply wrote out a work order and had his craftsmen create a bespoke shooting brake (an English term best understood as “station wagon owned by someone rich”) which they did by hand-forming the aluminum with hammers over wooden formers.  It delighted him and solved his problem but created another because good customers stared writing him letters asking for their own.  Unfortunately, Aston Martin was at full capacity building DB5s and developing the up-coming DB6 and V8 models.  With a bulging order book, the resources didn’t exist to add a niche model so the project was out-sourced to the coachbuilder Radford which built a further 11 (and subsequently another 6 based on the DB6).  That Brown’s original car was bespoke seems clear but the others might be a gray area because the coachbuilder’s records and assessments of the cars indicate they were identical in all but the color of the paint and leather trim.  There may have been only 12 DB5s and 6 DB6s but by conventional definition, they came of a production line, albeit a leisurely and exclusive one so can all but the original be thought truly bespoke?  According to the Aston Martin website, they are bespoke so that’s presumably the last word on the subject.

There is even bespoke Nutella.  In 2014, while appearing on-stage in a London production of David Mamet's (b 1947) Speed-the Plow (1988), Lindsay Lohan stayed at the Mandarin Oriental hotel which supplied her with a personalized jar of the nutty treat, complete with bespoke label.

At its messy margins, English often troubles the purists but it’s a democratic language and meanings do evolve through popular use.  That can mean a meaning shift as has happened to “decimate” (originally “reduce by 10%”; probably now understood as “reduce to 10%”) or alternative meanings can emerge and run in parallel.  In tailoring, “bespoke” is used still in its original sense but with cars it seems now industry shorthand for “one-off or short-run variants” of existing models.  In the matter of the DB5 Shooting Brakes, the rear coachwork for Sir David’s original genuinely was “bespoke” and what Radford did was eleven exact replications but, by even Aston Martin’s then standards, a dozen-odd is a small number with enough of a hint of “exclusivity” for the label to seem appropriate.  That of course does beg the question: At what point does a design cease reasonably to be called “bespoke” if identical copies are being produced?  Empirically, the number must be “greater than eleven” but it probably can’t be defined except by suggesting it’s the point at which production can be said to have happened in “a series” and that should be well-short of three figures.  Of cars, “bespoke” now probably is over-used but its new career seems here to stay.

The Smart Fortwo (top left) and some bespoke imaginings channeling (clockwise) DMC DeLorean (in filmic incarnation), Chevrolet Corvette, Lotus Esprint, Porsche 911, Bugatti Veyron, Lamborghini Countach and Jaguar E-Type (XKE) .

Some year ago, even before mass-market generative AI made such sights routine, the happy combination of the internet, Photoshop and a large cohort of gullible viewers encouraged the creation of a meme purporting to be a survey of the bespoke carbon fibre bodies available to be bolted to the diminutive Smart Fortwo (C451; 2007-2015).  Even a cursory look at the scale of the humans included in some of the photos should have been enough for people to work out this was fake news but the "factory" is said to have received “some” enquiries asking where the bespoke bodies could be bought.

Guillotine

Guillotine (pronounced gil-uh-teen)

(1) An apparatus designed efficiently to carry out executions by decapitation.

(2) In medicine, an instrument used surgically to remove the tonsils.

(3) Any of various machines in which a vertical blade between two parallel uprights descends to cut or trim metal, stacks of paper etc.

(4) To truncate or cut.

(5) A technical procedure permitted in some parliaments which provides for an early termination of the time usually allocated to debate a bill, forcing an immediate vote.

(6) In philosophy, as “Hume's guillotine”, a synonym of “Hume's law”, the idea that what ought to be the case cannot be deduced from what is already the case; named after the Scottish philosopher and historian David Hume (1711–1776).

(7) In law, as “guillotine clause”, a contractual stipulation that the adoption of the overall contractual package requires adoption of all of the individual treaties or contracts within it; the clause often appears in international treaties or agreements between sub-national entities.

(8) In historic French slang, as “dry guillotine”, the deportation to a penal colony.

Circa 1791: The guillotine was named after Joseph Guillotin (1738-1814), the French physician who advocated its adoption.  The surname Guillotin was of French origin and was from the Old French personal name Guillot, a diminutive of "Guillaume" (the French form of William, meaning “will” or “desire” + “helmet” or “protection” which, macabrely, is amusing given the later association with the guillotine). The “-in” suffix is a common diminutive in French surnames, meaning “little” (in the sense of “younger”) or “son of”.  Still today, the surname Guillotin is found primarily in western France, particularly in regions like Brittany (Bretagne), Normandy, and the Loire Valley and probably began as a patronymic, identifying the bearer as “the son of Guillot”.  Guillotine & guillotining are nouns & verbs and guillotined is a verb; the noun plural is guillotines.  Although use of the verb is attested only from 1794, etymologists seem to agree it would have come into oral use simultaneously with the noun.

The classic guillotine consists of a tall, upright frame in which a weighted and angled blade is raised to the top and suspended.  The condemned person is secured with stocks at the bottom of the frame, positioning the neck directly below the blade. The blade is then released, swiftly to fall, forcefully decapitating the victim in a single pass, the head falling into a basket below.  In 1789, having witnessed the sometimes prolonged suffering caused by other methods of execution, Dr Joseph Guillotin (1738-1814), then a deputy in the National Assembly, had commended the guillotine to the authorities, his notes at the time indicating he was concerned with (1) efficiency of process, (2) a humanitarian concern for the victim and (3), the effect less expeditious methods had on executioners (and of the three, it was only the first and third which would later induce the Nazis to abandon mass-shootings of the Jews and instead create an industrialized process).  The French administration agreed and several guillotines were built in 1791, the first execution the following year.  Approvingly reporting the efficiency of the machine, the Universal Magazine of Knowledge and Pleasure in January 1793 noted "The name of the machine in which the axe descends in grooves from a considerable height so that the stroke is certain and the head instantly severed from the body."  The device also affected Scottish historian Thomas Carlyle (1795–1881) who, in his seminal French Revolution (1837), was moved to observe "This is the product of Guillotin's endeavors, ... which product popular gratitude or levity christens by a feminine derivative name, as if it were his daughter: La Guillotine! ... Unfortunate Doctor! For two-and-twenty years he, unguillotined, shall hear nothing but guillotine, see nothing but guillotine; then dying, shall through long centuries wander, as it were, a disconsolate ghost, on the wrong side of Styx and Lethe; his name like to outlive Cæsar's."  For better or worse, historians no longer write like that.

Sterling silver cigar cutter (1994) by Theo Fennell (b 1951).

A finely crafted piece, the upright frame contained a sprung, angled blade with retaining chain, the cigar tip tumbling into a gilded silver basket after the blade descends to the stocks.  The base was of honed, black slate with a sterling silver cartouche ready for engraving, the unit supplied in a bespoke, two-door presentation case.  At auction, it sold for Stg£2,000 (cigar not included).

Born in Saintes, Dr Guillotin emerged as a prominent member of the Constituent Assembly in Paris and although philosophically opposed to capital punishment, he was a realist and wished executions done in a more humane manner and, very much in the spirit of the times, for the one method to be used for all social classes.  He recommended a machine known at the time as the “Louison” or “Louisette”, the nickname derived from the French surgeon and physiologist Dr Antoine Louis (1723-1792) who designed the prototype although it was built by German engineer and harpsichord maker Tobias Schmidt, the process typical of the division of labor in Europe at the time.  It was Herr Schmidt who suggested using a diagonal blade rather than the round shape borrowed from the executioner’s axe and, with his knowledge of anatomy, Dr Louis calculated what came to be known as the “angle of Louis”, an alternative term for the "sternal angle" (the point of junction between the manubrium and the body of the sternum).  The advocacy of Dr Guillotin however received more publicity and, much to his regret, “Guillotine” captured the public imagination, his family so embarrassed by the connection they later changed the family name.  A confessed Freemason, Dr Guillotin died of natural causes in his Paris home, aged 75 and was buried in the city’s Père-Lachaise Cemetery.

One of the kitten-heel shoes worn by Marie Antoinette (1755–1793; Queen Consort of France 1774-1792) on the day of her execution, 16 October 1793.  

While ascending the stairs to the guillotine, she tripped, stepped on the executioner's foot and lost her shoe, something of a harbinger to what she’d lose a few moments later.  The shoe was later recovered and is now on display at the Musée des Beaux-Arts de Caen.

Although Dr Guillotin regretted his name being associated with the contraption, the true origin wasn't even French.  While the date such a thing was first used is unknown it seems almost certainly a medieval creation, an early English record indicating a mechanical beheading device was in use in Halifax in West Yorkshire; then called the Halifax Gibbet, the decapitation of an unfortunate Mr John Dalton recorded in 1286.  A sixteenth century engraving named The Execution of Murcod Ballagh Near to Merton in Ireland 1307 shows a similar machine suggesting use also in medieval Ireland and Scotland, from the mid-sixteenth century until the abolition of use circa 1710; it was called the Maiden which seems to have been functionally identical to the Halifax Gibbet.  In Italy, most un-euphemistically, it was called the Mannaia (cleaver).  Over the years, it attracted many nicknames, some sardonically deployed as the equivalent of gallows humour including La Monte-à-regret (The Regretful Climb), Le Rasoir National (The National Razor), La Veuve (The Widow), Le Moulin à Silence (The Silence Mill), La Bécane (The Machine), Le Massicot (The Cutter), La Cravate à Capet (Capet's Necktie (Capet being Louis XVI (1754–1793; King of France 1774-1792)) & La Raccourcisseuse Patriotique (The Patriotic Shortener).

Marie Antoinette's execution on October 16, 1793 (Unknown artist).

The carts famously used to take victims to the guillotine during the Reign of Terror (the period in the mid-1790s after the declaration of the First Republic, marked by massacres, public executions, anti-clericalism and internecine political struggle) were called tumbrels although many illustrations depict the use of four-wheeled carts rather than tumbrels.  Presumably both types were used but historians generally believe it was usually the tumbrel because the revolutionaries preferred the symbolism of something used usually for moving dung or rubbish and suggest artists preferred the four-wheelers simply for compositional reasons.  The noun tumbrel (two-wheeled cart for hauling dung, stones etc) was from mid-fifteenth century French, a name, curiously perhaps, used in the early thirteenth century to describe what some eighteenth century dictionaries described as a mysterious “instrument of punishment of uncertain type” but which turned out to be (1) a name for the cucking stool used, inter alia, to conduct the dunking in water of women suspected of this and that and (2) was a type of medieval balancing scale used to weigh coins.  It was from the Old French tomberel (dump cart) (which exists in Modern French as tombereau), from tomber ((let) fall or tumble), possibly from a Germanic source, perhaps the Old Norse tumba (to tumble), the Old High German tumon (to turn, reel).

Public guillotining of Eugen Weidmann, Versailles, 1939.

The records from the early days of the revolution are understandably sketchy but the first guillotine was likely that crafted by German harpsichord maker Tobias Schmidt which first was used on 25 April 1792, the term “guillotine” appearing first in print in a report by the journalist Louis René Quentin de Richebourg de Champcenetz (1759-1794) who, in another journalistic scoop, was later guillotined.  Although synonymous with the French Revolution, during which some seventeen thousand were beheaded, the guillotine remained the nation's official method of capital punishment until the death penalty was abolished in 1981.  The highwayman Nicolas Jacques Pelletier (circa 1756–1792) was the first victim while the last public guillotining was of Eugen Weidmann (1908-1939) who, convicted of six murders, was beheaded in Versailles on 17 June 1939.  The final drop of the blade came when murderer Hamida Djandoubi’s (1949-1977) sentence was carried out in Marseille on 10 September 1977.

Boucles d'oreilles pendantes guillotine en laiton (guillotine drop earrings in brass), cut and engraved, Paris, circa 1880.

In France, until the onset of modernity with the coming of the twentieth century, artistic and decorative representations of the guillotine proliferated because the bloody events of the 1790s had made the instrument a symbol of republican patriotism.  Methods of execution now appear less as fashion items although there was a revival associated when the punk movement went mainstream in the mid-1970s (anarchists, revolutionaries and such less inclined to trivialize what they intended soon to be a serious business). In recent years, models in nooses have however strutted the catwalks generating outrage which, measured in column inches, photographs and clicks, was of course the point of them donning the macabre accessory.  For those nostalgic for the days of la révolution, made with a variety of materials, guillotine drop earrings are available on-line.

Paper trimming guillotine.

The device was used in many European countries until well after the Second World War but, perhaps predictability, none were as enthusiastic as the Nazis.  Having been used in various German states since the seventeenth century and being the preferred method of execution in Napoleonic times (circa 1799-1815), guillotine and firing squad were the legal methods of execution during both the Second Reich (1871–1918) and the Weimar Republic (1919–1933).  For the Nazis however, it was just another way to industrialize mass-murder and under the Third Reich (1933-1945), 16,500 were guillotined including 10,000 in 1944–1945 alone although, after the attempt on his life in July 1944, Hitler wasn’t at all attracted to an efficient or humanitarian dispatch of the surviving plotters and for them specified a more gruesome method.  The guillotine was used for the last time in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) in 1949 though use in the GDR (Deutsche Demokratische Republik (German Democratic Republic; the old East Germany) 1949-1990) persisted until 1966, mostly by the Ministerium für Staatssicherheit (Ministry for State Security, better known as the Stasi) for secret executions.

Brandenburg prison fallbeil now on display at the Deutsche Historisches Museum.  Unlike most of the Tegel machines, it's un-painted and not fitted with a blade shield although the rather crude construction (using unfinished wood planks and four hefty, unadorned wooden legs) is characteristic of the Tegel design.  Some other Tegel fallbeils have had some of the timber members replaced with square metal tubing.

The German for guillotine is fallbeil (literally "axe-method" which is pleasingly informative).  The Nazis increased the number of capital offences in the criminal code and consequently, there was a drastic increase in the number of executions in the Reich.  To meet the demand, many prisons were designated as execution sites, sixteen gazetted by 1942, all equipped with metal (Mannhardt) fallbeils, the standardized procedure for execution as typically exact and bureaucratic as anything in the German civil service.  The first fallbeils were made from wood and built by the inmates of the Tegel prison in Berlin (hence the name) while the later Mannhardt design (fabricated from steel) was more sophisticated, including an external pulley frame and, thoughtfully, a hinged sheet-metal cover to protect the executioner from "blood spray".

The help admiring a SWB 600.

It’s at least arguable the Mercedes-Benz 600 (M100, 1963-1981) was the last car which, upon its introduction, could be called “the best car in the world”.  Some publications used exactly that phrase when their road-test reports appeared and about all the review in US magazine Road & Track found to complain about was (1) the choice of where to place the driver’s ashtray was obviously the decision of a non-smoker and (2) the air-conditioning (AC) was primitive compare with what was installed in Cadillacs, Lincolns and Imperials (or for that matter, Chevrolets, Fords and Plymouths).  The factory did improve ashtray placement (before social change drove them extinct) but it took decades for it to produce AC systems as good as those from Detroit although, impressionistically, probably nothing has ever matched the icy blasts possible in 1960s Cadillacs and such.

A 600 Pullman on location, 2011.

Lindsay Lohan (b 1986) & Grant Bowler (b 1968) during the filming of Liz & Dick (2012), a “biopic” of the famously tempestuous relationship between the actors Elizabeth Taylor (1932–2011) & Richard Burton (1925–1984).  The car is a Mercedes-Benz 600  four-door Pullman with the vis-a-vis seating.  The flagstaffs (installed in this instance above the front wheel arches) were usually fitted to cars used by governments or the corps diplomatique.

An extraordinary technical achievement, despite its run of 18-odd years, the 600 was a commercial failure with only 2677 built, the 408 (345 sedans & 63 Pullmans) which left the line in the first year of full production (1965) an encouraging start but that proved the high point, the decline precipitous after 1972 when the 600 was withdrawn from the US market, the costs of complying with the new regulations (as well as uncertainty about what was to come) just too onerous to be justified for such a low-volume model.  Although there were examples of special coachwork (armour plating, higher roof versions and even a couple of coupés)  the 600 appeared in three basic forms, the SWB ("short" wheelbase) four-door sedan, the LWB (long wheelbase) Pullmans (in four & six door form) and the Pullman Landaulets (with two lengths of retractable roof); the breakdown was 2,190 sedans, 428 Pullmans and 59 Landaulets.

The car of kings, dictators and real estate developers.

The 1970 Pullman Landaulet (one of twelve known informally as the "presidential" because the folding portion of the roof extended to the driver's compartment, the other 58 Landaulets having a convertible top only over the rear seat) was purchased by the Romanian government and used by comrade president Nicolae Ceaușescu (1918–1989; general secretary of the Romanian Communist Party 1965-1989) until he and his wife were executed (by Kalashnikov assault rifle) after a “people's tribunal” held a brief trial, the swiftness of which was aided by the court-appointed defense counsel who declared them both guilty of the genocide of which, among other crimes, they were charged.  Considering the fate of other fallen dictators, their end was less gruesome than might have been expected.  Comrade Josip Broz Tito (1892–1980; prime-minister or president of Yugoslavia 1944-1980) had a similar car (among other 600s) but he died undisturbed in his bed.  The blue SWB (short wheelbase) car to the rear is one of the few SWB models fitted with a divider between the front & rear compartments including hand-crafted timber writing tables and a refrigerated bar in the centre console.  It was delivered in 1977 to the Iranian diplomatic service and maintained for the Shah’s use.  The 1969 sedan to the right (identified as a US market car by the disfiguring headlight treatment) had a less eventful past, purchased by a California real estate developer, who took advantage of the Mercedes-Benz European Delivery Program (discontinued in 2020 after some sixty years), collecting the 600 from the Stuttgart factory.

KCNA (Korean Central News Agency) footage of the DPRK Youth Parade, Pyongyang, DPRK, 2012.  The KCNA (its headquarters at 1 Potonggang-dong in Pyongyang's Potonggang District) may be the world's most productive state news agency and is the best source for new Kim Jong-Un content. 

At the 2012 Youth Parade, all in the full stadium were happy and enthusiastic, delighted no doubt to be the only audience on the planet able to see two long-roof Mercedes-Benz 600 Landaulets together.  The DPRK (Democratic People's Republic of Korea (North Korea) should not be confused with the "puppet state" RoK (Republic of Korea (South Korea)).  Kim Il-Sung (Kim I, 1912–1994; Great Leader of DPRK 1948-1994) purchased a brace of presidential Landaulets which he passed down the line (along with the rest of North Korea) to his descendants Kim Jong-Il (Kim II, 1941-2011; Dear Leader of DPRK1994-2011) & Kim Jong-Un (Kim III, b 1982; Supreme Leader of DPRK since 2011).    Evil dictators and real estate developers are one thing but the television personality Jeremy Clarkson (b 1960) also owned a (SWB) 600 and from that the car's reputation may never have recovered.  

Staged publicity shot of 1966 Mercedes-Benz 600s.

A four-door Pullman (left) and SWB (right) parked outside the Hotel Vierjahreszeiten, Munich, Bavaria, FRG.  This shot illustrates the difference between the two platforms, the Pullman's additional length all in the wheelbase (the Pullman's was 3,900 mm (153½ inches) against the sedan's 3,200 mm (126 inch).  The factory initially called the sedans “limousines” because that was the traditional German term for a four door sedan (or saloon) but they’re commonly referred to also as the SWB (short wheelbase), the Pullmans very definitely a LWB (long wheelbase).

1966 Mercedes-Benz 600 SWB, Place de la Concorde, Paris, France.

The 600’s famously smooth ride and remarkably capable handling was achieved with a suspension system using air-bellows but more intricate still was the engine-drive hydraulic system with which could be controlled the raising and lowering of the windows and central divider (installed on all but one of the Pullmans and optional on the SWBs), the setting of the shock absorbers (dampers), the opening and closing of the sun-roofs (it was possible on Pullmans to order two!) and the positions of the seats.  Additionally, the closing of the trunk (boot) lid and doors were hydraulically controlled although the hood (bonnet) needed to be raised manually; the factory was clearly more concerned for the comfort of passengers than mechanics.  To achieve all this, the plumbing’s fittings included 30 hydraulic switches, 12 double-acting hydraulic cylinders, 10 single-acting cylinders, six self-resetting single-acting units, a pump, a reservoir, and an accumulator, all connected by 3.5 mm (⅛ inch) internal-diameter lines coursing with hydraulic oil at a pressure of 2,176 psi (150-bar).  As might be imagined, to even experienced automotive engineers & mechanics, the schematic appeared of Byzantine complexity but to those accustomed to the hydraulics of heavy machinery it seemed simple, the only novelty being components unusually small.  The pressure of the system was high enough (twice that of a typical fire hose), if ruptured, to pierce human flesh although, reassuringly, below what’s needed to cut through bone.  Just to prove safety warnings are not something recent, the high pressure warranted a passage in a notably thick publication: Workshop Manual, Type 600, The Grand Mercedes: “It cannot be too highly stressed that it is mortally dangerous to open the oil-pressure container!”  Although the silently operating hydraulic system did offer the advantage of eliminating the noise which would have been generated had electric motors been used, the real attraction was the elimination of an estimated 800 metres (2600 feet) of wiring and more than a dozen motors (and it would have been a challenge to fit them all in the existing structure).

The Guillotine.

A Mercedes-Benz 600 sedan in the now closed Kemp Auto Museum in Saint Louis, Missouri, is used to demonstrate why the hydraulically activated trunk (boot) lid was known to wary technicians as “the guillotine”.  This is the lid closing with the hydraulics on the most hungry setting.

1966 Mercedes-Benz 600 Pullman Landaulet with the shorter of the two folding roofs.

The trunk-lid’s single hydraulic cylinder can bring the steel panel down with alarming force so service personnel decided it deserved to be nicknamed “the guillotine”.  It was however adjustable to reduce the potential to damage fingers (at least there was an attempt to minimize risk; from certain manufacturers, some of the early electric windows didn’t include a clutching mechanism and were capable of crushing the match boxes often used to demonstrate the danger to dawdling digits).  The 600’s hydraulic system was well-built and used high quality components but the factory knew nothing is indestructible and every car included in the trunk a box containing (1) four wedges to force between the glass and the jambs to keep the windows up and (2) a set of pins which could be inserted to keep the squabs of the front seats upright.  Indeed, the door closing apparatus proved troublesome (tales of expensive dresses ruined by a squirt of hydraulic fluid part of the 600 legend) and wasn’t fitted after 1967 but the guillotine remained standard equipment until the end.

Penthouse

Penthouse (pronounced pent-hous)

(1) An apartment or dwelling on the roof of a building, usually set back from the outer walls.

(2) Any specially designed apartment on an upper floor, especially the top floor, of a building.

(3) A structure on a roof for housing elevator machinery, a water tank etc.

(4) Any roof-like shelter or overhanging part.

(5) In real tennis, a corridor having a slanted roof and projecting from three walls of the court.

(6) As mechanical penthouse, a floor, usually directly under a flat-roof, used to house mechanical plant & equipment.

(7) A special-interest magazine, aimed at a mostly male audience and published in several editions by a variety of owners between 1965-2023.

1520–1530: Despite the appearance penthouse is not a portmanteau (pent + house) word.  Penthouse is an alteration (by folk etymology) of the Middle English pentis, pentiz & pendize (and other spellings), from the Old French apentiz & apentis (appendage, attached building), the construct being apent (past participle of apendre (to hang against)) + -iz (the French -is ) from the unattested Vulgar Latin –ātīcium (noun use of neuter of the unattested –ātīcius, the construct being the Latin -āt(us) (past participle suffix) + -īcius (the adjectival suffix)).  Old French picked up apentis from the Medieval Latin appendicium (from the Classical Latin appendo (to hang) & appendere (to hang from).  A less common alternative variant to describe a shed with a sloping roof projecting from a wall or the side of a building was pentice.  Penthouse is a noun & verb, penthousing is a verb and penthoused & penthouslike are adjective; the noun plural is penthouses.  The adjectives penthouseish & penthousesque are non-standard.

Penthouse magazine, December 1993.

First published in 1965, Penthouse magazine was one of many ventures (in many fields) which proved unwilling or unable to adapt to the changes wrought by the internet and the atomization of the delivery of content; its last print edition (after a few stuttering years) appeared in 2023 although there must remain some perception of value in the name because of the decades-long prominence of the title and it's not impossible there will be a revival, even if it's unlikely to re-appear in the glossy magazine format of old.  In Australia, for students of the print industry the comparison between the “men’s magazines” Penthouse and Playboy (first published in 1953, on-line since 2020 and a print “annual edition” appeared in 2025) was something like that between the “women’s magazines” Cosmopolitan (since 1965 in its current niche) and Cleo (1972-2016) in that the two pairings were superficially similar but different in emphasis.  Not too much should be made of that because although identifiably there were “Cosmo women” & “Cleo women” (presumably with some overlap at the margins), between Penthouse and Playboy there were probably more similarities than variations.  Structuralists explained the difference between the two genres: “men’s magazines” were bought by men so they could look at pictures of women not wearing clothes while “women’s magazines” were bought by women so they could look at pictures of women wearing clothes.

View from the penthouse in which Lindsay Lohan lived in 2014, W Residences, Manhattan, New York City.

When the lovely Ms Schiffer appeared on the cover of the December 1993 edition of Penthouse, the editors may not have been aware of the beast which was coming to consume them but it was in April 1993 CERN (in 1953 the Conseil Européen pour la Recherche Nucléaire (European Council for Nuclear Research) but the following year re-named Organisation européenne pour la recherche nucléaire (European Organization for Nuclear Research) with the acronym retained because it was both more mnemonic and pronounceable than OERN) released into the public domain details of technology which would allow the free development of applications using the www (world wide web) which ran atop the internet, making indexed content more easily accessible and distributable.  When in April 1993 the NCSA (National Center for Supercomputing Applications) released version 1.0 of its Mosaic web browser, it triggered a social and industrial revolution which (variously on TikTok, X (formerly known as Twitter), FoxNews and such) continues to unfold.  Mosaic wasn’t the first web browser but it was the first to gain a critical mass and the applications which superseded it claimed many victims including Penthouse magazine.

Iso, the Grifo and the Penthouse

1965 Iso Grifo Bizzarini A3/C, Le Mans, 1965.

One of the most admired of the trans-Atlantic hybrids of the post-war years (1945-1973) which combined elegant coachwork, (hopefully) high standards of craftsmanship and the effortless, low-cost power of large-displacement American V8 engines, the Iso Grifo was produced between 1965-1974 by the Italian manufacturer Iso Autoveicoli.  Styled by Bertone’s Giorgetto Giugiaro (b 1938) with engineering handled by the gifted Giotto Bizzarrini (1926-2023), the Grifo initially used a 327 cubic inch (5.3 litre) version of the small-block Chevrolet V8, coupled with the equally ubiquitous Borg-Warner (four & five speed) manual gearbox or robust General Motors (GM) Turbo-Hydramatic automatics.  Later, after some had been built with the big-block Chevrolet V8, GM began to insist on being paid up-front for hardware so Iso negotiated with the more accommodating Ford Motor Company (FoMoCo) and switched to 351 cubic inch (5.8 litre) versions of their 335 (Cleveland) engine.

1955 Iso Isetta.

Iso was already familiar with the mechanical configuration, production of their Rivolta coupe, equipped also with the Chevrolet 327, having begun in 1962.  The Rivolta, let alone the Grifo was quite a change of direction for Iso which until then had produced a variety of appliances, scooters & moto-cycles, it’s most famous product the Isetta, one of the generation of “bubble cars” which played such a part in putting Europeans back on (three or four) wheels during the re-construction of the early post-war years.  Surprisingly, despite the prominence of the Isetta name and the Italian association, barely a thousand were actually manufactured by Iso, the overwhelming majority produced in many countries by BMW and others to which a license was granted.  The bubble cars were a product of the economic circumstances of post-war Europe and the ones produced in England even used the single rear wheel which had been abandoned by Iso because of the inherent instability; UK taxation laws made three-wheelers significantly cheaper and only a motor-cycle license was required to drive one.  Powered by tiny two and four-stroke engines, their popularity waned as “real” cars such as the Fiat 500 (1955-1975) and later the BMC (British Motor Corporation) Mini (1959-2000) emerged; although costing little more than the bubble cars, they offered more space, performance and practicality.  By the early 1960s, the bubble cars were almost extinct but, as a tiny specialized niche, they never completely vanished and the Isetta is enjoying a twenty-first century revival as model urban transportation, including the option of (Greta Thunberg (b 2003) approved) electric propulsion.  Once dismissed as dated and even absurd, their bug-eyed look is now thought to have "retro-charm".

1968 Iso Rivolta.

The Rivolta was thus quite a jump up-market and, while the engine wasn't the bespoke thoroughbred found in a Ferrari or Aston-Martin, the rest of the specification justified the high price.  Unlike some of the British interpretations using American V8s, Iso insisted on modernity, the platform probably the best of the era with a body welded to a pressed-steel chassis, a combination which proved both light and stiff.  Just as importantly, given the high rate of corporate failure among those attracted to this potentially lucrative market, it was cost-effective to manufacture, reliable and easy to service.  Probably the feature which let it rank with the most accomplished of the era was the sophisticated de Dion rear suspension which, combined with four wheel disc brakes, lent it a rare competence (surprising some Maserati and Ferrari drivers, their cars with rear suspension designs dating from the horse & buggy era).  The de Dion design was not an independent arrangement but certainly behaved as if it was and, despite what Mercedes-Benz claimed of their beloved swing-axles, was superior to many of the independent setups on offer.  A noted benefit of the de Dion system is it ensures the rear wheels remain always parallel, quite an important feature in an axle which has to transmit to the road the high torque output of a big V8, a lesson Swiss constructor Peter Monteverdi (1934–1998) applied later in the decade when he went into production using even bigger engines.  Iso, with a solid base in accounting and production-line economics, ran an efficient and profitable operation not beset by the recurrent financial crises which afflicted so many and the elegant Rivolta was a success, remaining available until 1970.  Some eight hundred were sold.

1967 Iso Grifo Series One.

The Rivolta’s platform proved adaptable.  In 1965, Iso released the Grifo coupé which was more overtly oriented to outright performance and strictly a two-seater.  With lovely lines and a modified version of the Rivolta’s fine chassis, the Grifo was another product of the fertile imaginations of Giugiaro & Bizzarrini but, in something not untypical in Italian industry of the time, the relationship between the latter and Iso’s founder Renzo Rivolta (1908–1966) soon became strained and was sundered.  Bizzarrini would go on to do remarkable things and Iso’s engineers assumed complete control of the Grifo after the first few dozen had been completed.  Bizzarrini had pursued a twin-stream development, a competition version called the A3/C with a lower, lightweight aluminum body as well as the road-going A3/L and when he decamped, he took with him the A3/C, to be released also under his name while Iso devoted its attentions to the A3/L, again using engine-transmission combinations borrowed from the Chevrolet Corvette.

1964 Iso Grifo A3/L Spider prototype by Bertone.

The Grifo weighed a relatively svelte 1430 kg (3153 lbs) in what must have been a reasonably slippery shape because the reports at the time confirmed some 240 km/h (150 mph) was easily attained, an increase on that managed by the C2 Corvette (1962-1967 and which turned out to be not aerodynamically efficient as it looked) and, when configured with the taller gearing the factory offered, the factory claimed 260 km/h (162 mph), was possible.  A test in the UK in 1966 almost matched that with a verified 161 mph (259 km/h) recorded and two years later, the US publication Car & Driver 1968 tested a 327 Grifo but didn't to a top-speed run, instead estimating 157 mph (253 km/h) should be possible given enough road.  There were surprisingly few variations, fewer than two-dozen made with a targa-style removable roof panel and a single, achingly lovely roadster was displayed on Bertone's stand at the 1964 Geneva Motor Show; it remained a one-off although a couple of coupés privately have been converted.  What made the Bertone prototype special however was it was a companion to the original A3/L prototype coupé with which it shared a number of distinctive features including (1) a side exhaust rakishly snaking through the passenger side of the cowl and under the rocker panel trim with its an almost matte finish, (2) frontal styling with the then fashionable “twin-nostril” fascia and (3) angled vents in the rear fenders.  Although visually similar to the series production Grifos, almost every line on the pair of A3/L prototypes was in some subtle way different.

The one-off Iso Grifo Spider on Bertone's stand, 1964 Geneva Salon, 1964 (left) and as discovered in Rudi Klein's famous shed, Los Angeles, 2024 (right). 

Although well-known in the collector community for its large stocks of rusty and wrecked Porsches, Mercedes-Benz and other notable vehicles from the post-war years, the Californian “junkyard” belonging to Rudi Klein (1936-2001) attracted world-wide interest when details were published of the gems which had for decades been secreted in the site's large and secure shed.  Mr Klein was a German butcher who in the late 1950s emigrated to the US to work at his trade but quickly discovered a more enjoyable and lucrative living could be had dealing in damaged or wrecked European cars, sometimes selling the whole vehicles and sometimes the parts (“parting out” in junkyard parlance).  His Porsche Foreign Auto business had operated for some time before he received a C&D (cease & desist) letter from the German manufacturer’s US attorneys, the result being the name change in 1967 to Porche (sic) Foreign Auto.  Unlike many collectors, Mr Klein amassed his collection unobtrusively and, astonishingly to many, apparently with little interest in turning a profit on the rarest, despite some of them coming to be worth millions.  After Mr Klein died in 2001, his two sons preserved the collection untouched until, in October 2024,the auction house Sotheby’s began a series of rolling sales, one to go under the hammer the one-off Grifo spider.  At some point there was an accident which damaged the nose so a standard Grifo facia was installed and in this form Mr Klein ran it for a while as a road car before parking it in the shed among its illustrious companions.  Remarkably original except for the nose, it sold for US$1,875,000 and the expectation is it will be fully restored (including a fabricated replica of the original nose) before appearing on the show circuit.  In the decades to come, it will likely spend its time in collections with the occasional outings to auction houses.

1970 Iso Grifo Targa (left) Series Two and 1971 Iso Grifo Can-Am (454) Targa.  Only four Series II Can-Ams were built with the targa roof.

The bodywork was revised in 1970, subsequent cars listed as Series Two models.  The revisions included detail changes to the interior, improvements to the increasingly popular air-conditioning system and some alterations to the body structure, the hydraulics and electrical system, some necessitated by new regulatory requirements in Europe but required mostly in an attempt to remain compliant with the more onerous US legislation.  The most obvious change was to the nose, the headlamps now partially concealed by flaps which raised automatically when the lights were activated.  Presumably the smoother nose delivered improved aerodynamics but the factory made no specific claims, either about performance or the drag co-efficient (CD) number.

1972 Iso Lele & 1972 Iso Fidia.

In 1972, an unexpected change in the power-train was announced.  After almost a decade exclusively using Chevrolet engines, Iso issued a press release confirming that henceforth, the Series Two Grifo would be powered by Ford’s Boss 351 cubic inch (5.8 litre) 335 series (Cleveland) V8.  In the state of tune (close to that fellow Italian specialist De Tomaso were using in their mid-engined Pantera) chosen, the Ford engine was similar in size, weight to the small-block Chevrolet and delivered similar power and torque characteristics so the driving experience differed little although there were 22 high-performance Leles using a tuned 351, all with a ZF five-speed manual gearbox.  The other improvement in performance was presumably Iso’s balance sheet.  The switch had been made because internal policy changes at GM meant they were now insisting on being paid up-front for their product whereas Ford was still prepared to mail an invoice with a payment term.  The change extended to the other models in the range, the Lele coupé and Fidia saloon and while the Chevrolet/Ford split in the Lele was 125/157, the circumstances of the time meant that of the 192 Fidias made, only 35 were fitted with the 351.

1969 Iso Grifo 7 Litre (427).

One of the trends which made machines of the 1960s so memorable was a tendency never to do in moderation what could be done in excess.  In 1968, Iso announced the Grifo 7 Litre, built following the example of the US manufacturers who had with little more than a pencil and the back of an envelope worked out the economics of simple seven litre engines were more compelling than adding expensive components like overhead camshafts and fuel-injection to five litre engines; in the US, gas (petrol) was then relatively cheap and and assumed by most to be limitless.  Gas wasn’t as cheap in Italy or the rest of Europe but Iso’s target market for the Grifo was those who either could afford the running costs or (increasingly) paid their bills with OPM (other people’s money) so in those circles fuel consumption wasn’t something often considered or much discussed.  The new version used a 427 cubic inch (7.0 litre) version of the big-block Chevrolet V8, bigger and heavier than the 327 so the driving characteristics of the nose-heavy machine were changed but contemporary reports praised the competence of the chassis, the de Dion rear-end notably superior in behavior compared with the Corvette’s independent rear suspension although some did note it took skill (which meant often using some restraint) effectively to use the prodigious power.  Tellingly, the most receptive market for the Grifos, small and big-block, was the  FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) with its network of highways without the tiresome speed limits elsewhere imposed and (even in Italy), often enforced.  The Autobahn really was the Grifo's native environment.

1971 Iso Grifo Can Am (454).

Faster it certainly was although the factory’s claim of a top speed of 186 mph (a convenient 300 km/h) did seem optimistic to anyone with a slide-rule and there appears not to be any record of anyone verifying the number although one published test did claim to have seen well over 255 km/h (150 mph) with the Grifo still "strongly accelerating" before “running out of road”.  It had by then become a genuine problem.  Gone were the happy times when testers still did their work on public roads; increased traffic volumes by the late 1960s meant the often deserted stretches of highway (in 1956 an English journalist had taken a Mercedes-Benz 300SLR Coupé to 183 mph (294 km/h) on the autobahn) were now rare but whatever the terminal velocity, nobody seemed to suggest the 7 litre Grifo lacked power.  In 1970, after Iso’s stock of the by-then out-of-production triple carburetor 427 were exhausted, the big-block car was re-named Can-Am and equipped instead with a 454 cubic inch (7.5 litre) version, the name an allusion to the unlimited displacement Group 7 sports car racing series run in North America in which the big-block Chevrolets were long the dominant engine.

Despite the increased displacement, power actually dropped a little because the 454 was detuned a little to meet the then still modest anti-emission regulations.  Officially, the 454 was rated at 395 HP (gross horsepower) but the numbers in that era were often at best indicative: The Boss 429 Mustang was said to produce 375 HP whereas the 500 cubic inch (8.2 litre) V8 in the FWD! (front-wheel-drive) Cadillac Eldorado was rated at 400; a comparison of their performance belies the numbers and the difference is not all accounted for by the Eldorado's weight and power-sapping accessories.  As early as the the mid-1960s Detroit had begun understating the output of many of their high-performance engines and as politicians and insurance companies (for their own reasons) became interested, the trend continued.    

1971 Iso Grifo Can Am (454).

Unlike the 427 which breathed through three two barrel carburetors, the 454 was equipped with less intricate induction, a single four barrel and while with output (officially) dropping from 435 to 395 HP, performance was s little blunted although it's probable few owners often went fast enough to tell the difference.  What didn’t change between the 7 Litre and the Can Am was its most distinctive feature, the modification to the hood (bonnet) made to ensure the additional height of the 427's induction system could be accommodated.  The raised central section, the factory dubbed "the penthouse".

Penthouse on 1969 Iso Grifo 7 Litre (427).

Not everyone admired the stark simplicity, supposing, not unreasonably, Giugiaro might have done something more in sympathy with its surroundings.  Critics more stern would have preferred a curvaceous scoop, blister or bulge and thought the penthouse amateurish, an angular discordance bolted unhappily atop Giugiaro’s flowing lines  but for those brought up in the tradition of brutalist functionalism, it seemed an admirable tribute to what lay beneath.  The days of the big-block Grifo were however numbered.  In 1972, with Chevrolet no longer willing to extent credit and Ford’s big-block (429 & 460) engines re-tuned as low-emission (for the time) units suitable for pickup trucks and luxury cars, the Can-Am was retired.  So the small-block 351 Grifo became the sole model in the range but it too fell victim to changing times, production lasting not long beyond the first oil shock (triggered by the OAPEC (Organization of Arab Petroleum Exporting Countries) on 17 October 1973 imposing an embargo on crude oil exports to certain countries) which made gas suddenly not only much more expensive but sometimes also scarce and the whole ecosystem of the thirsty trans-Atlantic hybrids became threatened; in little more than a year, Iso was one of the many dinosaurs driven extinct.  Decades later, the survivors of the 414 sold are highly desirable; fine examples of the small-block Grifos attract over US$500,000, the few dozen penthouse have sold for close to a million and the rare early A3/Cs for even more.

From the lost, tactile days of buttons and toggle switches: 1966 Iso Grifo, one of 31 built in RHD (right hand drive).

Not fans of brutalist functionalism were the Lancia-loving types at Road & Track (R&T) magazine in the US.  Late in 1974, R&T published their 1975 buyer’s guide for imported and domestically-built smaller cars (R&T neither approving of nor understanding why anyone would wish to buy a big American car) and surprisingly, there were reviews of the Grifo, Lele and Fidia although the last of these sold in the US some two years earlier had been titled as 1973 models, the company having never sought to certification to continue sales although, given nothing had been done to modify them to meet the new safety regulations, that would likely have been pointless unless the strategy was to seek a "low volume" exemption, something improbable by 1975.

A tale of two penthouses: Paradoxically, as installed in the Grifo the induction system of the big-block Chevrolet V8 sat a little lower than that of the small-block Ford (a not unusual anomaly in the small-block vs big-block world) so the Ford-engined Grifos (right) used a taller penthouse than those fitted with the Chevrolet unit.     

The distributors had however indicated to the press all three would return to the US market in 1975, supplying publicity photographs which included a Series II "penthouse" Grifo.  A further complication was that during 1974, Ford had discontinued in the US production of the high-performance 351 (the "Cleveland" 335 series which was exiled to Australia) V8 so it wasn't clear what power-train would have been used.  Others had the same problem, De Tomaso (which withdrew from the US market in 1974) switching to use tuned versions of the Australian-built 351s but for Iso, the whole issue became irrelevant as the factory was closed late in 1974.  R&T's last thoughts on the penthouse appeared in the buyer's guide: "However, the clean lines of the original Grifo have been spoiled by that terrible looking outgrowth on the hood used for air cleaner clearance.  For US$28,500 (around US$155,000 in 2025 US$ although direct translation of value is difficult to calculate because of the influence of exchange rates and other variables), a better solution to this problem should have been found."