Semiotics

Semiotics (pronounced sem-e-ot-ics)

(1) The study of signs and symbols as elements of communicative behaviour; the analysis of systems of communication, as language, gestures, or clothing.

(2) A general theory of signs and symbolism, usually divided into the branches of pragmatics, semantics and syntactics.

(3) Of or relating to signs.

(4) As a (now archaic) specialized use in medicine, the scientific study of the symptoms of disease (known later as symptomatology).

1660s: From the Ancient Greek σημειωτικός (sēmeiōtikós) (fitted for marking, portending), stem of sēmeioûn (to interpret as a sign), from σημειῶ (sēmeiô) (to mark, to interpret as a portend), from σημεῖον (sēmeîon) (a mark, sign, token), from σῆμα (sêma) (mark, sign).  Semiotics is the sense now understood in English was an adaptation by English physician and philosopher John Locke (1632-1704) on the model of Greek logic to mean “the doctrine of signs”.  The medical sense was from the 1660s, the use to describe the study of signs and symbols with special regard to function and origin dates from the 1880s and the use in psychology began in 1923.

The structural model of semiotics.

Semiotics is the study of signs and symbols, with special regard to function and origin especially as means of language or communication.  Essentially a branch of the study of meaning-making and meaningful communication including the deconstruction of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication.  Semiotics has evolved to be closely related to linguistics, but can be treated, at least to some point, as a parallel stream.  The semiotic tradition explores the study of signs and symbols as a significant part of communications which can be, but are not of necessity tied to linguistics.  Indeed, semiotics is probably best known for non-linguistic sign systems.  Semiotics became popular with anthropologists who enjoyed the way cultural phenomenon could be studied without any lineal relationship to a specific language.  In a similar vein, zoologists used the method to examine how organisms make predictions about, and adapt to, their semiotic niche in the world.  In general, semiotic theories take signs or sign systems as their object of study including the communication of information in living organisms without structured language in the sense of human text.

Lindsay Lohan in a hotel bathroom, perhaps perplexed by unlabelled taps.

A classic example of semiotics is the convention that red indicates hot water and blue cold but not all manufacturers conform to this standard, some tapware designers apparently offended by the idea of any sort of label making a vulgar intrusion on their carefully crafted shapes.  In the days when Intourist (Интурист in the Russian, a contraction of иностранный турист (foreign tourist); the Soviet Union's notoriously erratic travel agency) enjoyed what was close to a monopoly in the operation of hotels in the USSR, the travel diaries of politicians, journalists and others lucky enough to enjoy a visit would not infrequently comment on the plumbing, taps either not labelled or with labels which would only by apparent coincidence be a reliable guide, faucets which might in the morning have conformed, swapping roles by the evening.

A semiotic convention (left) and examples of variation (right).

It's well understood that Green is for safety (like an exit door) and red for danger (such as a fire).  However, except where stipulated in regulations (which tend to be local rather than national), there's no guarantee the colors used in one place will translate to another and manufacturers' parts lists often include interchangeable components in a variety of colors so users can choose although, where consequences can be both severe and with implications over vast areas (such as sites dealing with nuclear energy), the color-coding and language of signs is done to an international standard.  The reason for danger signs being usually red is likely one of human historical association, red the color of blood and fire so linked with anger and danger.  Plasma physicists point out also that red is the color least scattered by air, water or dust molecules and thus remains visible for longer and at greater distances in adverse environments .  The effect of scattering is inversely related to the fourth power of the wavelength of a given color and because red has the highest wavelength, it gets scattered the least and is thus able to travel the longest distance through fog, rain etc before fading away.  It's the same reason the sky appears blue, the fine particles in the atmosphere scatter blue light most among all the components of white light.

Sometimes though, a color is just a color.  Temporary signs such as those warning of "men at work" or "wet floor" are typically in made in bright (even lurid) colors with the text rendered in a shade with maximum contrast, the object being to attract attention.  Curiously though, manufacturers do offer these in grey and black, perhaps because of the popularity of white and cream as floor colors in commercial spaces.

Pragmatic

Pragmatic (pronounced prag-mat-ik)

(1) Of or relating to a practical point of view or practical considerations.

(2) Advocating behavior that is dictated more by practical consequences than by theory or dogma

(3) In philosophy, of or relating to pragmatism.

(4) Of or relating to pragmatics.

(5) In historiography, treating historical phenomena with special reference to their causes, antecedent conditions, and results.

(6) Of or relating to the affairs of state or community (archaic).

(7) An officious or meddlesome person, especially a priest (archaic).

(8) In logic, the branch of semiotics dealing with the causal and other relations between words, expressions, or symbols and their users.

(9) In linguistics, a sub-field in which the analysis of language in terms of the situational context within which utterances are made, including the knowledge and beliefs of the speaker and the relation between speaker and listener.

1580-1590: From the Middle French pragmatique, from Late Latin prāgmaticus (relating to civil affair and in Latin (as a noun) used to describe a person versed in the law who furnished arguments and points to advocates and orators (a kind of attorney although also used in general of “practical men” (as opposed to theoreticians)), from the Ancient Greek πραγματικός (pragmatikós) (active, versed in affairs), from πρᾶγμα (prâgma) (a thing done, a fact) which, in the plural was πράγματα (prágmata) (affairs, state affairs, public business etc (something like the modern “current events”)) from πράσσω (prássō) (to do) of which the Modern English “practical” is the descendent).  Pragmatic is a noun & adjective, pragmatist is a noun & adjective, pragmatize, pragmatizing & pragmatized are verbs, pragmaticality, pragmaticalization, pragmatism & pragmaticalness are nouns, pragmaticistic is an adjective and pragmatically is an adverb, the noun plural is pragmatics (pragmatisms & especially pragmatists the more commonly used). 

Shoes can be "pragmatic".  Who knew?  Lindsay Lohan's promotion for the collaboration between German fashion house MCM & Crocs, introducing the "pragmatic" Mega Crush Clog.

In the sense of the meddlesome priest, use dates from circa 1610 in the sense of “meddling; impertinently busy" and was either short for earlier pragmatical, or from the fifteenth century French pragmatique, from the Latin pragmaticus (skilled in business or law) from the Ancient Greek pragmatikos (fit for business, active, business-like; systematic) from pragma (genitive pragmatos) (a deed, act; that which has been done; a thing, matter, affair," especially an important one; also a euphemism for something bad or disgraceful; in plural, "circumstances, affairs" (public or private, often in a bad sense, "trouble"), literally "a thing done") from the stem of prassein & prattein (to do, act, perform), related to the modern practical.  From the 1640s, pragmatic came to be used in the sense of "relating to the affairs of a state or community" and the modern sense of "matter-of-fact, treating facts systematically and practically" is from 1853; influenced by the use in nineteenth century German philosophy of pragmatisch.  The noun pragmaticism, which as late as 1865 could be used to mean "officiousness", by 1905 had been adopted by American philosopher CS Peirce (1839-1914) to refer to the doctrine that abstract concepts must be understood in terms of their practical implications; he coined the use to distinguish his philosophy from pragmatism.  The 1540s adjective pragmatical (pertaining to material interests of a state or community) by the 1590s had extended to "concerned with practical results", the formation from the Latin pragmaticus.  It was, during the 1600s & 1700s often applied in the negative (unduly busy over the affairs of others) which is how pragmaticism same to be associated with “intrusive officiousness” and meddling from the 1610s, the layer of "busy over trifles” or “self-important" noted in 1704.  The noun pragmatism had by 1825 assumed something like its modern sense, then meaning “matter-of-fact treatment" borrowed from the Greek pragmat- (stem of pragma) as "that which has been done".  As a philosophical doctrine, it was used in the English language by 1898 and generally accepted as a borrowing from the 1870s German Pragmatismus.  Despite that, it wasn’t accepted as the name a political theory until 1951 although the historical record can be misleading, a pragmatist being a "busybody" from circa 1630 yet by 1892, noted as an "adherent of a pragmatic philosophy”.

Pragmatics in Theoretical Linguistics

Pragmatics exists in what practitioners in the field call the symbiosis of linguistics and semiotics; essentially the study of the ways in which context either is or can be vital to understanding the meaning(s) of text.  Highly technical, it has built a number of models (sometimes called codes) which, if (sometimes cumulatively, sometimes lineally) applied, can determine meaning(s) which may not be obvious or confused by ambiguity.  Pragmatics studies how the transmission of meaning depends not only on the structural and linguistic knowledge of both speaker and listener, but also on the context in which the words are used, all pre-existing knowledge of those involved, and matters of implication and inference.  Properly applied, the ability to understand another intended meaning is called pragmatic competence.  Word nerds are especially pleased by the word grammaticopragmatic (of or relating to grammar and pragmatics).

Basically the product of squabbles between academics anxious to become dominant in some aspect of the suddenly sexy discipline of linguistics, pragmatics was created in reaction to the structuralist linguistics models of the 1960s.  Pragmatics both borrows from structuralism and builds its own critique, especially from the way structuralism tended towards finding all meaning at least can come purely from the abstract space language creates.  It probably was a useful discussion to have but it’s never been entirely clear where semantics ends and pragmatics begins or if that’s even a helpful way to think about meaning.  The discipline seemed never to move in the direction of making pragmatics a toolbox of use to those beyond the field.  Instead, there emerged mysterious forks such as indexicals, intuitionistic semantics and computational pragmatics, all of which appear weird beyond immediate understanding.

The Pragmatic Sanction of 1713

Archduchess Maria Theresia (1727) by Andreas Møller (1684–circa 1762), oil on canvas, Kunsthistorisches Museum, Vienna.

There have been quite a few pragmatic sanctions, the first known to be that issued in Constantinople in 554 by Justinian I (Justinian the Great, 482-565; Byzantine emperor 527-565).  Nearly twelve centuries later, the Sanctio Pragmatica (Pragmatic Sanction) was an edict issued in 1713 by Charles VI (1685-1740; Holy Roman Emperor 1711-1740); it was a device to ensure the Habsburg hereditary possessions, could be inherited by his eldest daughter, the sanction necessitated by the lack of a male heir and a law which precluded female inheritance.  However, for Charles to promulgate the sanction was one thing, having it respected by others was another and, immediately upon the accession to the throne in 1740 of his daughter, the archduchess Maria Theresa (1717-1780), the predicted War of the Austrian Succession (1740-1748) began.  Had the pretext of female succession not existed, the desire of other European states, notably France, Bavaria and Prussia, anxious to gain territorial and commercial advantage over the Habsburgs, conflict would likely soon anyway have arisen.  The British became involved because of their geopolitical interests and the Dutch because they wished to rid themselves of French hegemony; as the war widened, Spain, Sardinia, Saxony, Sweden and Russia became involved in what was soon a multi-theatre affair on land and at sea.  It was a textbook case of mission-creep.

Charles VI, Holy Roman Emperor (circa 1707) by Francesco Solimen (1657–1747), oil on canvas, in a private collection.

The war was concluded by the Treaty of Aix-la-Chapelle in 1748.  Maria Theresa was recongised as Archduchess of Austria and Queen of Hungary but, regardless of the impressive but isolated tactical victories which typified European wars of the era, so inconclusive had been the battlefield that, except for the Royal Navy’s notable success in the blockade of French ports, things ended in such a series of stalemates that most of the treaty’s signatories were hardly content with the terms.  Even Maria Theresa, whose throne had been the ostensible reason for the spilling of so much blood, resented having to cede what she did though was mollified by the horse-trading of the Treaty of Füssen (1745) which permitted her husband to be elected Holy Roman Emperor as Francis I (1708-1765).  The British, although satisfied with the commercial rights gained, would spend years glumly counting the cost.

In geopolitical terms however, the consequences were profound.  In what came to be known as the Diplomatic Revolution of 1756, the central dynamics in European affairs became the alliances between Austria and France and between Prussia and Great Britain, creating a template for the shifting military and political relationships which would be maintained, adjusted and sundered all through the eighteenth century in an attempt to maintain the balance of power.  The newly built coalitions, with Russia augmenting the Austro-Franco alliance, would fight the Seven Years War (1756-1763) in which Britain and Prussia would prevail, only because of something of a Prussian miracle and the Royal Navy’s control of the seas.  Under Germanic linguistic influence, the word assumed a handy role as a kind of political shorthand; article seven of the 1712 Croatian Constitution being remembered to this day as the Pragmatic Sanction.  The clause permitted a Habsburg princess to become hereditary Queen of Croatia despite, in a typical Balkan squabble, opposition from both the Hungarian parliament and royal court.  Considered ever since a symbol of Croatian independence, the Pragmatic Sanction is included still in the preamble of the Constitution of Croatia.

Blueprint

Blueprint (pronounced bloo-print)

(1) A process of photographic printing, used chiefly in copying architectural and mechanical drawings, which produces a white line on a blue background; also called a cyanotype.

(2) A physical print made by this process.

(3) A slang term for a digital rendition of the process.

(4) A slang term for such a drawing, whether blue or not.

(5) By analogy, a detailed outline or plan of action (in text or image).

(6) To make a blueprint.

(7) A technique for optimizing the performance of internal combustion engines by machining (or matching) components to their exact specifications.

1887: The construct was blue + print (blue print and blue-print (1882) were the rarely used alternative spellings).  The figurative sense of "detailed plan" dates from 1926 and use as a verb is from 1939.

Blue dates from the sixteenth century and was from the Middle English blewe, from the Anglo-Norman blew (blue), from the Frankish blāu (blue) (possibly via the Medieval Latin blāvus & blāvius (blue)), from the Proto-Germanic blēwaz (blue, dark blue), from the primitive Indo-European bhlēw (yellow, blond, grey).  It was cognate with the dialectal English blow (blue), the Scots blue, blew (blue), the North Frisian bla & blö (blue), the Saterland Frisian blau (blue), the Dutch blauw (blue), the German blau (blue), the Danish, Norwegian & Swedish blå (blue), the Icelandic blár (blue).  It was cognate also with the obsolete Middle English blee (color) related to the Welsh lliw (color), the Latin flāvus (yellow) and the Middle Irish blá (yellow). A doublet of blae.  The present spelling in English has existed since the sixteenth century and was common by circa 1700.  Many colors have in English been productive in many senses and blue has contributed to many phrases in fields as diverse as mental health (depression, sadness), semiotics (coolness in temperature), popular music (the blues), social conservatism (blue stocking; blue rinse), politics (conservative (Tory) & Whig identifiers and (unrelated) the US Democratic Party), labor-market segmentation (blue-collar), social class (blue-blood), stock market status (blue-chip) and, inexplicably, as an intensifier (blue murder).

Print dates from circa 1300 and was from the Middle English printen, prenten, preenten & prente (impression, mark made by impression upon a surface), an apheretic form of emprinten & enprinten (to impress; imprint).  It was related to the Dutch prenten (to imprint), the Middle Low German prenten (to print; write), the Danish prente (to print), the Swedish prenta (to write German letters).  The late Old French preinte (impression) was a noun use of the feminine past participle of preindre (to press, crush), altered from prembre, from the Latin premere (to press, hold fast, cover, crowd, compress), from the primitive Indo-European root per- (to strike).  The Old French word was also the source of the Middle Dutch (prente (the Dutch prent) and was borrowed by other Germanic languages.

The sense of "a printed publication" (applied later particularly to newspapers) was from the 1560s.  The meaning "printed lettering" is from the 1620s and print-hand (print-like handwriting) from the 1650s.  The sense of "picture or design from a block or plate" dates from the 1660s while the meaning "piece of printed cloth or fabric" appeared first in 1756.  The photographic sense emerged apparently only by 1853, some three decades after the first photographs, the use evolving as printed photographs became mass-market consumer products.  Print journalism seemed to have been described as such only from 1962, a form of differentiation from the work of those employed by television broadcasters.

Blueprinting internal combustion engines is the practice of disassembling the unit and machining the critical components (piston, conrods etc) to the point where they exactly meet the stated specifications (dimensions & weight).  Essentially, the process is one of exactitude, using precision tools to make components produced using the techniques of mass production (which inherently involves wider tolerances) and modifying them by using tighter tolerances, meeting exact design specifications.  It’s most associated with high-performance racing cars, especially those which compete in “standard-production” classes which don’t permit modifications to most components.  In some cases, especially with factory-supported operations, the components might be specially selected, prior to assembly.

Blueprint of the USS Missouri (BB-63), an Iowa-class battleship launched in 1944.  Missouri was the last battleship commissioned by the US Navy.

The first blueprint was developed in 1842 by English mathematician, astronomer, chemist & experimental photographer Sir John Herschel (1792-1871).  What he then termed a “cyanotype process” eliminated the need to copy original drawings by means of hand-tracing, a cumbersome, time consuming (and therefore expensive) process.  At what was then an astonishingly low cost, it permitted the rapid and accurate production of an unlimited number of copies.  The cyanotype process used a drawing on semi-transparent paper that was weighted down on top of a sheet of paper which was then placed over another piece of paper, coated with a mix of ammonium iron citrate and potassium ferrocyanide (derived from an aqueous solution and latter dried).  When the two papers were exposed to light, the chemical reaction produced an insoluble blue compound called blue ferric ferrocyanide (which became famous as Prussian Blue), except where the blueprinting paper was covered and the light was blocked by the lines of the original drawing. After the paper was washed and dried to preserve those lines, the result was a negative image of white (or whatever color the blueprint paper originally was) against a dark blue background.  White was by far the most used paper and the most common cyanotypes were thus blue with white lines.  At least by 1882 they were being described as “blue prints” but by 1887, they were almost universally called blueprints and in engineering and architecture had become ubiquitous, Herschel’s photochemical process producing copies at a tenth the cost of hand-tracing.

Factory blueprint (quotation drawing produced on diazo machine) of 1955 Mercedes-Benz 300 SLR (W196S Uhlenhaut Coupé).  Two were built, one of which sold in June 2022 for a world record US$142 million at a private auction held at the Mercedes-Benz Museum in Stuttgart.

Refinements and economies of scale meant that during the early twentieth century the quality of blueprints improved and costs further fell but by the 1940s, they began to be supplanted by diazo prints (known also as “whiteprints” or “bluelines”).  Diazo prints were rendered with blue lines on a white background, making them easier to read and they could be produced more quickly on machinery which was simpler and much less expensive than the intricate photochemical devices blueprints demanded.  Accordingly, reprographic companies soon updated their plant, attracted too by the lower running costs, the diazo machinery not requiring the extensive and frequent maintenance demanded by the physically big and intricate photochemical copiers.

1929 Mercedes-Benz SSKL printed in blueprint style.

One tradition of the old ways did however endure.  The diazo machines caught on but “diazo print”, “whiteprint” & “blueline” never did; the drawings, regardless of the process used, the color of the paper or the lines (and many used black rather than blue) continued to be known as “blueprints”.  That linguistic tribute persisted even after diazo printing was phased-out and replaced with the xerographic print process, the standard copy machine technology using toner on bond paper.  Used for some time in commerce, large-size xerography machines became available in the mid-1970s and although originally very expensive, costs rapidly fell and the older printing methods were soon rendered obsolete.  As computer-aided design (CAD) software entered the mainstream during the 1990s, designs increasingly were printed directly from a computer to printer or plotter and despite the paper used being rarely blue, the output continued to be known as the blueprint.

Blueprint of the Chrysler Building, New York City, 1930.

Even now, although often viewed only as multi-colored images on screens (which might be on tablets or phones), such electronic drawings are still usually called blueprints.  Nor have blueprints vanished.  There are many things (buildings, bridges, roads, power-plants, railroads, sewers et al) built before the 1990s which have an expected life measured in decades or even centuries and few of these were designed using digital records.  The original blueprints therefore remain important to those engaged in maintenance or repair and can be critical also in litigation.  Old blueprints can be scanned and converted to digital formats but in many cases, the originals are fragile or physically deteriorated and finer details are sometimes legible only if viewed on the true blueprint.  Centuries from now, magnifying glasses in hand, engineers may still be examining twentieth century blueprints.

Lindsay Lohan, blueprinted.    

Tobacco

Tobacco (pronounced tuh-bak-oh)

(1) Any of several plants belonging to the genus Nicotiana (of the nightshade family), especially one of those species, as N. tabacum, whose leaves are prepared for smoking or chewing or as snuff.

(2) Any of numerous solanaceous plants of the genus Nicotiana, having mildly narcotic properties, tapering hairy leaves, and tubular or funnel-shaped fragrant flowers. The species N. tabacum is cultivated as the chief source of commercial tobacco

(3) Any of various similar plants of other genera.

(4) The leaves of certain of these plants, dried and prepared, as used in cigarettes, cigars & pipes, as snuff and for chewing.

(5) Any product or products made from such leaves.

(6) To indulge in tobacco; to smoke.

(7) To treat with tobacco.

(8) A range of colors in the brown spectrum, tending to the darker.

1525–1535 (attested since 1588): From the Spanish tabaco of uncertain origin.  It was either from the Arabic طُبَّاق‎ (ṭubbāq) (Dittrichia viscosa) or from one or more Caribbean languages (including Galibi Carib, Arawak or Taíno) from a word meaning “roll of tobacco leaves” or “pipe for smoking tobacco” (there are contemporary reports citing both and scholars tend now to prefer the former), the best known of which was tabago (tube for inhaling smoke or powdered intoxicating plants).  Taino is thought by linguistic anthropologists to be the most likely source.  That the name of the inhaling implement was applied to the leaves was explained by the Spanish assuming it was the name of the plant.  The West Indian (Caribbean) island of Tobago was said to have been named in 1498 by Christopher Columbus (1451–1506) after the tambaku (pipe), a reference to the native custom of smoking dried tobacco leaves.  Derived forms include smokeless tobacco, tobaccoless & anti-tobacco and there are a wealth of slang terms for tobacco and its products (including the tax-evading illicit varieties) including occabot (the backward spelling), baccy, backy, chop chop, durrie, smoke, fag, gasper, ciggy, coffin nail, cancer stick, darb, dart, death stick, bine & stogie.  The spelling tabacco is obsolete.  Tobacco is a noun & verb, tobaccoing & tobaccoed are verbs; the noun plural is tobaccos or tobaccoes.

One attempt at social engineering began in earnest in the 1980s: Pressure was applied on film & television studios, advertisers and publishers to stop depicting smoking as "attractive, sexy and cool".  Because cigarette smoke is known to be carcinogenic and sustained use typically reduced the human lifespan by about a decade, it was an admirable part of the public health programme but the difficult thing was that images of smoking undeniably could be sexy.  Lindsay Lohan demonstrates.   

A supine Lindsay Lohan, smoking in The Canyons (2013).

The unusual construct of the noun tobacconist (one who deals in tobacco) was tobacco + -n- + -ist.  The abnormal inserted consonant appeared to reflect the way the word actually was pronounced.  The sense of the commercial trader in the product dates from the 1650s although the earlier meaning, dating from the 1590s was “someone addicted to tobacco and by 1873 the word nicotinism (morbid effects of excessive use of tobacco) had been coined so the awareness of the adverse effects of tobacco are not new.  The first “tobacconist” (a shop where tobacco and related products are purchased) seems to have operated in Florida in the early 1800s.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).

Art deco: Snuffbox (left) and cigarette case (right).

Snuff (powdered tobacco to be inhaled) was first available in the1680s and was from the Dutch or Flemish snuf, a shortening of snuftabak (snuff tobacco), from snuffen (to sniff, snuff).  The practice of taking (sniffing) snuff quickly became fashionable in England and generated an industry in the making of “snuff boxes”; many small and exquisite, they’ve long been collectable.  The slang phrase “up to snuff” (knowing, sharp, wide-awake, not likely to be deceived) dates from 1811, the order of the words thought a reference to the upper-class association with the substance while the meaning is presumed to allude to the "elevating" properties of snuff.  The noun nicotine (which still appears occasionally in scientific papers as nicotin) describes the poisonous ,volatile alkaloid base found in tobacco leaves and was first documented in English in 1819, from the French nicotine, from the earlier nicotiane, from the Modern Latin Nicotiana, the formal botanical name for the tobacco plant, named for Jean Nicot (circa 1530-1600), the French ambassador to Portugal who in 1561 sent tobacco seeds and powdered leaves from his embassy in Lisbon to Paris.

Until the mid-twentieth century, there was much variation in packaging but in the post-war years things were (more or less) standardized in terms of size and shape.  It was a relatively small area with with to work and the convention which developed was to use the simple corporate symbol and product name, thus Marlboro's famous red-on-white chevron.  As the product range proliferated (women were a target market thought to have great potential), Philip Morris adopted the technique of semiotics to differentiate while retaining the same identifiable shape, the basic difference being in the color: red for the standard cigarette, blue for mild, green for menthol, gold for longer (ie 4 inch or 100 mm sticks) and black for higher-priced special offerings.  That didn't last and while some manufacturers stuck to the red / blue / green model, Marlboro's colors increasingly became random.       

James VI and I (1566–1625) King of Scotland as James VI (1567-1625) & King of England and Ireland as James I (1603-1625) was appalled by tobacco an in 1604 wrote the treatise A Counterblaste to Tobacco in which he left none in any doubt about how he felt and it’s a document which sounds very contemporary in its condemnation even if some of what was then medical orthodoxy is dated.  The king blamed the scourge of tobacco on Native Americans (although it was European adventurers which brought it from the new world) and is especially scathing about what is now called passive smoking, responding by imposing heavy taxes but such were the adverse consequences for the American colonies that in 1624 a royal charter was instead granted and the whole crop became a royal monopoly.  Written originally in Early Modern English (here transliterated) it still reads well:

Have you not reason to be ashamed, and to forsake this filthy novelty, so basely grounded, so foolishly received and so grossly mistaken as something good to use?  In your abuse you are sinning against God, harming both your health and your wallet, making yourselves look absurd by this custom, scorned and contemned by the civilized people of any nation.  It is a habit loathsome to the eye, hateful to the nose, harmful to the brain, dangerous to the lungs, and in the black stinking fumes are like the horrible Stygian smoke of the bottomless pit of Hell.

The king’s mention of Stigian is a reference to the goddess Styx (Στύξ) (stýks (literally “Shuddering”)) who in Greek mythology took the form of a river of Elia, Arcadia which surrounded Hades nine times and flowed from a rock into silver-pillared caves.  What the king probably had in mind was the tale that Stygian waters imposed senselessness for a year and a draft of the waters was decreed by Zeus for gods who had perjured themselves.  More positively though it was said of Zeus he also insisted the oaths of the gods be sworn by the water of the Styx.

Mid-century cigarette advertising.  Even in the 1950s the public's suspicion that tobacco was a dangerous product was rising and the industry's advertising switched from the traditional "lifestyle" model to one which relied on endorsements by celebrities and scientists and much quoting of research and statistics, much of which would later be wholly debunked.  The tactics and techniques similar to those later adopted by the fossil fuel lobby in their long campaign to discredit the science of human-activity induced climate change. 

Although there were always the fastidious types like James I who found it abhorrent, it wasn’t until late in the twentieth century that in the West governments began to crack down on the industry to the point where in many jurisdictions the stated aim is to eliminate it completely, the most recent innovation being progressively to raise the minimum age at which tobacco products can be purchased which, in theory, means that within decades, nobody will be able to buy them.  Having effected that policy, the heath advocates much have thought there was light at the end of the tunnel, only for vaping to become a thing.  Governments were however always interested in tobacco as a form of revenue and taxing an addictive, lawful product provided for centuries a constant and often gradually increasing source of income and cynics like to note the attitudes seemed only to shift when advances in surgical techniques and drug treatments meant those suffering the consequences of a lifetime of tobacco use began to be kept alive for decades, often at public expense.  Previously, the afflicted had had the decency quickly to drop dead, usually at an age when their usefulness as economic units had either vanished or significantly diminished to the point where, as pensioners, they were a cost to society.  The BBC’s comedy Yes, Prime Minister explored the math & morals in a discussion between the prime-minister and the permanent head of the cabinet office.

Sir Humphrey Appleby: Notwithstanding the fact that your proposal could conceivably encompass certain concomitant benefits of a marginal and peripheral relevance, there is a countervailing consideration of infinitely superior magnitude involving your personal complicity and corroborative malfeasance, with a consequence that the taint and stigma of your former associations and diversions could irredeemably and irretrievably invalidate your position and culminate in public revelations and recriminations of a profoundly embarrassing and ultimately indefensible character.

Prime-minister: Perhaps I might have a précis of that?  It says here, smoking related diseases cost the National Health Service £165 million a year.

Sir Humphrey Appleby: Yes but we've been in to that, it has been shown that if those extra 100,000 people had lived to a ripe old age, it would have cost us even more in pensions and social security than it did in medical treatment.  So, financially speaking it's unquestionably better that they continue to die at their present rate.

Prime-minister: We're talking of 100,000 deaths a year.

Sir Humphrey Appleby: Yes, but cigarette taxes pay for a third of the cost of the National Health Service.  We're saving many more lives than we otherwise could, because of those smokers who voluntary lay down their lives for their friends. Smokers are national benefactors.

Prime-minister: So long as they live.

Sir Humphrey Appleby: A lot of people, eminent people, influential people have argued that such legislation would be a blow against freedom of choice.

Prime-minister: Rubbish. I'm not banning smoking itself. Does every tax rise represent a blow against freedom?

Sir Humphrey Appleby: Well, depends how big the tax rise is.

Prime-minister: Oh, that's fascinating. Does 20p represent a blow against freedom?  25p? 30p? 31? Is something a blow against freedom simply because it can seriously damage your wealth?

Sir Humphrey Appleby: I foresee all sorts of unforeseen problems.

Prime-minister: Such as?

Sir Humphrey Appleby: If I could foresee them, they wouldn't be unforeseen.

The Kennedy connection

The 1941 film Tobacco Road was based on the 1932 novel of the same name by Erskine Caldwell (1903-1987).  It involved a family living in poverty in the rural backwoods of the US and their antics did not suggest the possession even of average intelligence.  The term “tobacco road” came to be used as a slur against such folk and their lifestyle and while it’s usually an amusing disparagement exchanged between the rich and well-connected, even among them context can matter as Thomas Maier (b 1956) illustrated in one episode recounted in When Lions Roar: The Churchills and the Kennedys (2014) involving John Kennedy (JFK, 1917–1963; US president 1961-1963) and Pamela Harriman (1920–1997), later one of Western society’s last great courtesans but then just divorced from what had been a brief and understandably unhappy marriage to the even then dissolute Randolph Churchill (1911-1968), son of Winston (1875-1965; UK prime-minister 1940-1945 & 1951-1955).  Crooked old Joseph Kennedy (1888–1969) fashioned his sons to become politically powerful establishment figures but didn’t forget his great-grandfather had in 1848 left the poverty of rural Ireland during the potato famine to begin to build wealth and influence in Boston.  He’s made sure his sons knew the family history and when in Ireland in 1945, JFK’s curiosity had prompted a trip to the old Kennedy homestead:

At the Kennedy farm in County Wexford, accompanied by Pamela, Jack discovered not much had changed since his great-grandfather left. “I’m John Kennedy from Massachusetts,” he said after his knock on the door was answered. “I believe we are related.” His distant cousin Mary Kennedy Ryan seemed dubious at first but eventually invited the two strangers in for tea.

The Kennedys who remained in Ireland had spent much of the past century trying to regain the land rights to their tenant farms from the British and supporting Ireland’s independence movement led by such politicians as de Valera. Mary Ryan herself had been a member of the old IRA’s women’s auxiliary during the 1920s conflict against the British, carrying guns and money, either in carts or under her dress, to a secret hiding spot near their farm. “Jack kept pressing on about his ancestors going to America and so on, trying to make the link,” recalled Pamela. As a treat, Jack took the Irish Kennedy cousins for a short ride in Kick’s shining new station wagon, accompanied by the former Mrs. Randolph Churchill. “They never could figure out who I was,” recalled Pamela. “‘Wife?’ they’d ask. I’d say no. And they’d say, ‘Ah, soon to be, no doubt!’”

After nearly two hours “surrounded by chickens and pigs,” Jack recalled, he “left in a flow of nostalgia and sentiment.” The trip reaffirmed the Irish stories he’d heard from his parents and grandparents. Neither Pamela nor Kick, however, seemed impressed. As their car pulled away from the Kennedy farm, Pamela turned to Jack with a remark meant as witty. “That was just like Tobacco Road!” she tittered, referring to the popular novel about rural life in Georgia. Jack wasn’t amused. “The English lady,” he later recounted, ” …had not understood at all the magic of the afternoon.” To Dave Powers and Ken O’Donnell, his Irish-Catholic political aides from Boston, he was much blunter: “I felt like kicking her out of the car.” At Lismore, Lady Hartington was even haughtier. After listening to her brother’s wondrous account of the Kennedy homestead, Kick mustered only a bemused question. “Well, did they have a bathroom?”

Inflammable & Flammable

Inflammable (pronounced in-flam-uh-buhl)

(1) Easily set on fire; combustible; incendiary, combustible, inflammable, burnable, ignitable (recommended only for figurative use).

(2) Easily aroused or excited, as to passion or anger; irascible; fiery; volatile, choleric.

1595–1605: From the Medieval Latin inflammābilis, the construct being the Classical Latin inflammā(re) (to set on fire) + -bilis (from the Proto-Italic -ðlis, from the primitive Indo-European i-stem form -dhli- of -dhlom (instrumental suffix).  Akin to –bulum, the suffix -bilis is added to a verb to form an adjectival noun of relationship to that verb (indicating a capacity or worth of being acted upon).  Construct of the Classical Latin inflammare (to set on fire) is -in (in, on) + flamma (flame).

Flammable (pronounced flam-uh-buhl)

Easily set on fire; combustible; incendiary, combustible, inflammable, burnable, ignitable

1805–1815: From the Classical Latin flammā(re) (to set on fire) + -ble (the Latin suffix forming adjectives and means “capable or worthy of”).

Need for standardization

Flammable and inflammable mean the same thing.  English, a mongrel vacuum-cleaner of a language, has many anomalies born of the haphazard adoption of words from other tongues but the interchangeability of flammable and inflammable is unfortunate because of the use in signs to warn people of potentially fatal danger.

In- is often used as a prefix with adjectives and nouns to indicate the opposite of the word it precedes (eg inaction, indecisive, inexpensive etc).  Given that, it’s reasonable to assume inflammable is the opposite of flammable and that objects and substances should be so-labeled.  The reason for the potentially deadly duplication is historic.  Inflammable actually pre-dates flammable, the word derived from the Latin verb inflammare (to set on fire), this verb also the origin of the modern meaning “to swell or to provoke angry feelings”, hence the link between setting something on fire and rousing strong feelings in someone.  So, at a time when Latin was more influential, inflammable made sense.  However, as the pull of Latin receded, words with in- (as a negative prefix) became a bigger part of the lexicon and the confusion was created.  By the early nineteenth century, flammable had become common usage, and by the twentieth was widespread.  The modern convention is to use flammable literally (to refer to things which catch fire) and inflammable figuratively (to describe the arousal of passions, the swelling of tissue etc.  Surprisingly, the rules applying to warning signs have yet to adopt this standardization.

Using flammable and inflammable to mean the same thing is confusing.  The preferred wording is flammable and non-flammable.  Borrowing from semiotics, danger should be indicated with red, safety with green.

Vexillology

Vexillology (pronounced vek-suh-lol-uh-jee)

The study of and the collection of information about flags.

1957 (and in print since 1959): The construct was vexill(um) + -ology.  Vexillum (the plural vexilla) was from the Latin vēxillum (flag, banner), from the Proto-Italic wekslolom (and synchronically a diminutive form of vēlum), from the Proto-Italic wekslom, from the primitive Indo-European wegslom, from weg- (to weave, bind) and cognate with the English wick.  The Latin vexillum translated literally as “flag; banner” but in English was used to mean (1) a flag, banner, or standard, (2) in military use a formation company of troops serving under one standard, (3) the sign of the cross, (4) in botany, the upper petal of a papilionaceous flower and (5) in ornithology, the rhachis and web of a feather taken together.  The suffix -ology was formed from -o- (as an interconsonantal vowel) +‎ -logy.  The origin in English of the -logy suffix lies with loanwords from the Ancient Greek, usually via Latin and French, where the suffix (-λογία) is an integral part of the word loaned (eg astrology from astrologia) since the sixteenth century.  French picked up -logie from the Latin -logia, from the Ancient Greek -λογία (-logía).  Within Greek, the suffix is an -ία (-ía) abstract from λόγος (lógos) (account, explanation, narrative), and that a verbal noun from λέγω (légō) (I say, speak, converse, tell a story).  In English the suffix became extraordinarily productive, used notably to form names of sciences or disciplines of study, analogous to the names traditionally borrowed from the Latin (eg astrology from astrologia; geology from geologia) and by the late eighteenth century, the practice (despite the disapproval of the pedants) extended to terms with no connection to Greek or Latin such as those building on French or German bases (eg insectology (1766) after the French insectologie; terminology (1801) after the German Terminologie).  Within a few decades of the intrusion of modern languages, combinations emerged using English terms (eg undergroundology (1820); hatology (1837)).  In this evolution, the development may be though similar to the latter-day proliferation of “-isms” (fascism; feminism et al).  Vexillology, vexillologist vexillographer, vexillophilia, vexillophile & vexillolatry are nouns, vexillological & vexillologic are adjectives; the most common noun plural is vexillologists.

A vexillographer is one who designs flags, standards & banners, a vexillophile is (1) someone who collects and displays flags and (2) one who studies flags, their history and meaning.  Although there are vexillophiles, there is in medicine no recognized condition known as vexillophilia (which would be a paraphilia describing the sexualized objectification of flags (ie flag) although following the convention established in recent revisions to the American Psychiatric Association's (APA) Diagnostic and Statistical Manual of Mental Disorders (DSM) (DSM-5 (2013) & DSM-5-TR (2022)), the correct clinical description would now be "foot partialism"; vexillophiles anyway prefer to describe themselves as "flag nerds".  Nor is there any record of there being instances of vexillophobia (a morbid fear of flags); there are those opposed to what flags represent  but that's not the same as being a vexillophobe which would be something specific about this type of bunting in general.  In political science, there is the word flagophobe (also as flagphobe), a derogatory term used usually by those on the right (and other nationalists) as a slur suggesting a want of patriotism in an opponent they’ve usually already labelled as “liberal”.  It's based on a metaphorical connection between a national flag and pride in one's country and is thus not a reference to a fear of flags in general.  To vexillize (or vexillate) can mean (1) to gather or to lead an army under a flag, (2) to organize or to lead people under a common cause or goal, (3) to make a flag (sewing, printing, digitally distributing etc), (4) to design a flag or (5) to introduce a specific depiction on a flag.

Wrapped: Vexillologist Lindsay Lohan and the stars & stripes.  The phrase “wrapping themselves self in the flag” is used of politicians who attempt to disguise their self-serving motives by presenting something as being in the national interest or being done for patriotic reasons.  The companion term is “patriotism is the last refuge of the scoundrel”, a observation made in 1775 by Samuel Johnson (1709-1784) of the hypocrisy of William Pitt (1708-1778 (Pitt the Elder); First Earl of Chatham & UK prime-minister 1766-1768).

Quite when the first flag was flown is not known but so simple is the concept and so minimal the technology required for fabrication that as forms of identification or communication they may have been among the earliest examples of symbolic representation.  Although the nation-state as its now understood is a relatively new creation (barely a thousand years old), prior to that there had for millennia been organized settlements with distinct identities and there is evidence from surviving works of art and drawings that something like a flag existed in the Mediterranean region as long ago as the fourth century BC and it’s possible such things were in use in China even earlier.  The familiar concept of the national flag evolved as the modern nation state emerged in Europe in the late Middle Ages and early modern period and traditionally, Denmark's Dannebrog is cited as the oldest national flag extant, having being in continuous use (though not always as the symbol of state) since the thirteenth century.

Denmark's Dannebrog (usually translated as "the cloth of the Danes").

The legend is that during a battle on 15 June 1219 in what is modern-day Estonia, the Danish army was on the defensive and defeat seemed imminent when suddenly, a red banner with a white cross fell from the sky.  As a result, the fortunes of war shifted, the Danish army won the battle and Denmark gained a flag.

Inherently, a small piece of colored glass three metres in the air can have no effect on a passing car yet the use of red, amber & green traffic lights is what makes modern road systems function as efficiently as they do.  They work because people (usually) respond as they should through the lens of semiotics, the signifier being the color of the light, the signified the instructions conveyed (green=”go”; amber=”prepare to stop or proceed with caution” & red=”stop”) and the referent the physical need to go, proceed only with caution or stop.  The power of the glass lies wholly in its symbolism and the implied consequences of ignoring its message.  Flags, mere pieces of fabric, have no inherent political or military force yet have for millennia been among the most valued and contested of symbols; men have died defending pieces of bunting which could have been replaced with a tick of a supply sergeant’s pen, simply because of the symbolism.  Symbolism has always been integral to the appeal of Nazism (and fascism in general) and by the early summer of 1942, on a map, the military position of Nazi Germany looked impressive, its forces still maintaining a presence in North Africa, most of Western Europe occupied from Norway to the south of France and the territorial gains from Operation Barbarossa reaching well into the Soviet Union.  However, the map substantially reflected the gains which had been made in 1941 and by mid-1942 it was clear to the German military they had under-estimated the ability of the Soviet armies to absorb losses and recover.  It was clear Germany no longer had the strength successfully to advance along the massive front created in 1941 and even Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) realized that, at least temporarily, more modest strategic aims would have to be pursued.

What Hitler set in train was a multi-pronged operation which would have been strategically sound had (1) the resources been available to sustain it and (2) there had not been such a gross under-estimation of the available Soviet military capacity.  Originally, the plan had been to advance on the Caucasus after the encirclement and destruction of the defending forces in the Stalingrad region and the occupation of the city itself.  This was changed, splitting the attacking force to allow the city and the Caucasus simultaneously to be conquered and the area envisaged was vast, including the eastern coast of the Black Sea, the forbidding Caucasian mountain passes and the oil fields of Grozny & Baku, far to the south.  The German generals didn’t need much more than the back of an envelope to work out it simply couldn’t be done and that rather than undertaking sound planning based on reliable intelligence, the Führer was indulging in little more than wishing & guessing.  “Wishing & guessing” was General George Marshall’s (1880–1959; US Army chief of staff 1939-1945) critique of Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) dabblings in military matters and the comment wasn’t unjustified but the difference was that while the Allied high command was able to restrain (and if need be, veto) the prime-minister’s romantic (essentially Napoleonic) adventurism, the Wehrmacht’s generals and admirals had by 1942 long been dominated by Hitler.  The German army was however generally the most effective ground force of the war and remarkably, achieved some early tactical gains but such were the distances involved and the disparity of forces available that the offensive was not only doomed but culminated in the loss of some 230,000 troops at Stalingrad, a calamity from which the army never quite recovered and among the German people damaged the prestige of the regime to an extent no previous setback had done.

Third Reich War Flag, Mount Elbrus, August 1942.

Hitler, at least in 1942, wasn’t delusional and understood he was running a risk but his gambler’s instincts had for twenty years served him well and he still clung to the belief a strength of will could overcome many disadvantages, even on the battlefield.  Early in the war, that had worked when he was facing divided, unimaginative or week opponents but those days were over and he was well-aware he was playing for high stakes from a position of weakness.  That he was under great pressure and wracked by uncertainty (whatever might have been his outward displays of confidence) was probably the cause of a celebrated over-reaction to what was one of the war’s more trivial incidents: the planting of the Nazi war flag on the peak of Mount Elbrus, at 5,642 m (18,510 feet) the highest point in Europe.  Hitler thought pursuits like mountain climbing and skiing absurd but, like any practical politician, he liked a good photo-opportunity and had in peacetime been pleased to be photographed with those who had raised the swastika on some mountain or other (something which dedicated Nazis had been doing since the 1920s, long before the party gained power in 1933.  On 21 August 1942, the Third’s Reich’s war flag, along with the divisional flags of the 1st and 4th Divisions fluttered in the wind on the roof of Europe and news of the triumph was transmitted to FHQ (Führer Headquarters).

In the throes of the offensive driving towards Stalingrad and the Caucases, the alpine troops who climbed the peak to plant the flag doubtless though they were “working towards the Führer” and providing him a priceless propaganda piece.  They probably expected medals or at least thanks but Hitler was focused on his military objectives and knew he needed every available man to be devoted to his job and upon hearing two-dozen soldiers had decided to ignore their orders and instead climb up a hill of no strategic value, just to climb down again, his reaction was visceral, recalled in his memoirs by Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945), then at FHQ:

“I often saw Hitler furious but seldom did his anger erupt from him as it did when this report came in. For hours he raged as if his entire plan of the campaign had been ruined by this bit of sport. Days later he went on railing to all and sundry about “those crazy mountain climbers” who “belong before a court-martial.” They were pursuing their idiotic hobbies in the midst of a war, he exclaimed indignantly, occupying an idiotic peak even though he had commanded that all efforts must be concentrated upon Sukhumi.”

The famous (and subtlety edited) photograph of the Soviet flag being raised over the Reichstag on 30 April 1945 during the Battle of Berlin (actually a staged-shot  taken on 2 May).

The Germans never made it to Sukhumi and the high-altitude sideshow by a handful of troops of course in no way affected the campaign but the reaction at FHQ was an indication of the pressure felt by Hitler.  The planting of a symbolic flag was also though symptomatic of the arrogance which had permeated the German military under the Nazis and it anyway proved a pyrrhic act of conquest, the standard torn down and replaced by the Soviet flag within six months; that the Russian army took the trouble to do that amid the clatter of war illustrates potency of national flags as propaganda devices.  One of the most famous photographs of the conflict was that of the Soviet flag in May 1945 being placed over the Reichstag in Berlin, a symbol of defeat of Nazism.  Interestingly, so important to the Kremlin was the image that the act was actually re-staged the next day, this time with a photographer in place to shoot a roll of film so the perfect shot could be selected and the Russians are not the only ones to have re-staged famous flag raisings.

The flag of the Hezbollah (right), the public display of which is banned in some jurisdictions where both the organization's political & military wings are listed as "terrorist organizations" includes a depiction of  Kalashnikov AK-47 assault rifle but that of Mozambique (left) is the only national flag to feature the famous weapon and the Africans fixed a bayonet to the barrel which was a nice touch.  Mozambique gained independence from Portugal in 1975 although the flag wasn’t officially adopted until 1983 as a modified version of what was essentially the battle flag of the Frente de Libertação de Moçambique (FRELIMO, the Mozambique Liberation Front, the Marxist (later styled “democratic socialist”) resistance movement which fought a war of liberation (1964-1974) against the Portuguese colonial forces).  Artistically, just as Marxism (notably often in Stalinist form) had been politically influential in post-colonial Africa, the hammer & sickle exerted an artistic appeal.  The flag of Mozambique has an AK-47 crossed by a hoe sitting atop an open book and is the only national flag upon which appears a modern firearm, the handful of others with guns all using historic relics like muskets or muzzle-loaded cannons.  The Angolan flag has a machete crossing a half gear wheel and both these African examples follow the symbolic model of the hammer and sickle, representing variously the armed struggle against repression, the industrial workers and the peasantry.