Semiotics

Semiotics (pronounced sem-e-ot-ics)

(1) The study of signs and symbols as elements of communicative behaviour; the analysis of systems of communication, as language, gestures, or clothing.

(2) A general theory of signs and symbolism, usually divided into the branches of pragmatics, semantics and syntactics.

(3) Of or relating to signs.

(4) As a (now archaic) specialized use in medicine, the scientific study of the symptoms of disease (known later as symptomatology).

1660s: From the Ancient Greek σημειωτικός (sēmeiōtikós) (fitted for marking, portending), stem of sēmeioûn (to interpret as a sign), from σημειῶ (sēmeiô) (to mark, to interpret as a portend), from σημεῖον (sēmeîon) (a mark, sign, token), from σῆμα (sêma) (mark, sign).  Semiotics is the sense now understood in English was an adaptation by English physician and philosopher John Locke (1632-1704) on the model of Greek logic to mean “the doctrine of signs”.  The medical sense was from the 1660s, the use to describe the study of signs and symbols with special regard to function and origin dates from the 1880s and the use in psychology began in 1923.

The structural model of semiotics.

Semiotics is the study of signs and symbols, with special regard to function and origin especially as means of language or communication.  Essentially a branch of the study of meaning-making and meaningful communication including the deconstruction of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication.  Semiotics has evolved to be closely related to linguistics, but can be treated, at least to some point, as a parallel stream.  The semiotic tradition explores the study of signs and symbols as a significant part of communications which can be, but are not of necessity tied to linguistics.  Indeed, semiotics is probably best known for non-linguistic sign systems.  Semiotics became popular with anthropologists who enjoyed the way cultural phenomenon could be studied without any lineal relationship to a specific language.  In a similar vein, zoologists used the method to examine how organisms make predictions about, and adapt to, their semiotic niche in the world.  In general, semiotic theories take signs or sign systems as their object of study including the communication of information in living organisms without structured language in the sense of human text.

Lindsay Lohan in a hotel bathroom, perhaps perplexed by unlabelled taps.

A classic example of semiotics is the convention that red indicates hot water and blue cold but not all manufacturers conform to this standard, some tapware designers apparently offended by the idea of any sort of label making a vulgar intrusion on their carefully crafted shapes.  In the days when Intourist (Интурист in the Russian, a contraction of иностранный турист (foreign tourist); the Soviet Union's notoriously erratic travel agency) enjoyed what was close to a monopoly in the operation of hotels in the USSR, the travel diaries of politicians, journalists and others lucky enough to enjoy a visit would not infrequently comment on the plumbing, taps either not labelled or with labels which would only by apparent coincidence be a reliable guide, faucets which might in the morning have conformed, swapping roles by the evening.

A semiotic convention (left) and examples of variation (right).

It's well understood that Green is for safety (like an exit door) and red for danger (such as a fire).  However, except where stipulated in regulations (which tend to be local rather than national), there's no guarantee the colors used in one place will translate to another and manufacturers' parts lists often include interchangeable components in a variety of colors so users can choose although, where consequences can be both severe and with implications over vast areas (such as sites dealing with nuclear energy), the color-coding and language of signs is done to an international standard.  The reason for danger signs being usually red is likely one of human historical association, red the color of blood and fire so linked with anger and danger.  Plasma physicists point out also that red is the color least scattered by air, water or dust molecules and thus remains visible for longer and at greater distances in adverse environments .  The effect of scattering is inversely related to the fourth power of the wavelength of a given color and because red has the highest wavelength, it gets scattered the least and is thus able to travel the longest distance through fog, rain etc before fading away.  It's the same reason the sky appears blue, the fine particles in the atmosphere scatter blue light most among all the components of white light.

Sometimes though, a color is just a color.  Temporary signs such as those warning of "men at work" or "wet floor" are typically in made in bright (even lurid) colors with the text rendered in a shade with maximum contrast, the object being to attract attention.  Curiously though, manufacturers do offer these in grey and black, perhaps because of the popularity of white and cream as floor colors in commercial spaces.

Pragmatic

Pragmatic (pronounced prag-mat-ik)

(1) Of or relating to a practical point of view or practical considerations.

(2) Advocating behavior that is dictated more by practical consequences than by theory or dogma

(3) In philosophy, of or relating to pragmatism.

(4) Of or relating to pragmatics.

(5) In historiography, treating historical phenomena with special reference to their causes, antecedent conditions, and results.

(6) Of or relating to the affairs of state or community (archaic).

(7) An officious or meddlesome person, especially a priest (archaic).

(8) In logic, the branch of semiotics dealing with the causal and other relations between words, expressions, or symbols and their users.

(9) In linguistics, a sub-field in which the analysis of language in terms of the situational context within which utterances are made, including the knowledge and beliefs of the speaker and the relation between speaker and listener.

1580-1590: From the Middle French pragmatique, from Late Latin prāgmaticus (relating to civil affair and in Latin (as a noun) used to describe a person versed in the law who furnished arguments and points to advocates and orators (a kind of attorney although also used in general of “practical men” (as opposed to theoreticians)), from the Ancient Greek πραγματικός (pragmatikós) (active, versed in affairs), from πρᾶγμα (prâgma) (a thing done, a fact) which, in the plural was πράγματα (prágmata) (affairs, state affairs, public business etc (something like the modern “current events”)) from πράσσω (prássō) (to do) of which the Modern English “practical” is the descendent).  Pragmatic is a noun & adjective, pragmatist is a noun & adjective, pragmatize, pragmatizing & pragmatized are verbs, pragmaticality, pragmaticalization, pragmatism & pragmaticalness are nouns, pragmaticistic is an adjective and pragmatically is an adverb, the noun plural is pragmatics (pragmatisms & especially pragmatists the more commonly used). 

Shoes can be "pragmatic".  Who knew?  Lindsay Lohan's promotion for the collaboration between German fashion house MCM & Crocs, introducing the "pragmatic" Mega Crush Clog.

In the sense of the meddlesome priest, use dates from circa 1610 in the sense of “meddling; impertinently busy" and was either short for earlier pragmatical, or from the fifteenth century French pragmatique, from the Latin pragmaticus (skilled in business or law) from the Ancient Greek pragmatikos (fit for business, active, business-like; systematic) from pragma (genitive pragmatos) (a deed, act; that which has been done; a thing, matter, affair," especially an important one; also a euphemism for something bad or disgraceful; in plural, "circumstances, affairs" (public or private, often in a bad sense, "trouble"), literally "a thing done") from the stem of prassein & prattein (to do, act, perform), related to the modern practical.  From the 1640s, pragmatic came to be used in the sense of "relating to the affairs of a state or community" and the modern sense of "matter-of-fact, treating facts systematically and practically" is from 1853; influenced by the use in nineteenth century German philosophy of pragmatisch.  The noun pragmaticism, which as late as 1865 could be used to mean "officiousness", by 1905 had been adopted by American philosopher CS Peirce (1839-1914) to refer to the doctrine that abstract concepts must be understood in terms of their practical implications; he coined the use to distinguish his philosophy from pragmatism.  The 1540s adjective pragmatical (pertaining to material interests of a state or community) by the 1590s had extended to "concerned with practical results", the formation from the Latin pragmaticus.  It was, during the 1600s & 1700s often applied in the negative (unduly busy over the affairs of others) which is how pragmaticism same to be associated with “intrusive officiousness” and meddling from the 1610s, the layer of "busy over trifles” or “self-important" noted in 1704.  The noun pragmatism had by 1825 assumed something like its modern sense, then meaning “matter-of-fact treatment" borrowed from the Greek pragmat- (stem of pragma) as "that which has been done".  As a philosophical doctrine, it was used in the English language by 1898 and generally accepted as a borrowing from the 1870s German Pragmatismus.  Despite that, it wasn’t accepted as the name a political theory until 1951 although the historical record can be misleading, a pragmatist being a "busybody" from circa 1630 yet by 1892, noted as an "adherent of a pragmatic philosophy”.

Pragmatics in Theoretical Linguistics

Pragmatics exists in what practitioners in the field call the symbiosis of linguistics and semiotics; essentially the study of the ways in which context either is or can be vital to understanding the meaning(s) of text.  Highly technical, it has built a number of models (sometimes called codes) which, if (sometimes cumulatively, sometimes lineally) applied, can determine meaning(s) which may not be obvious or confused by ambiguity.  Pragmatics studies how the transmission of meaning depends not only on the structural and linguistic knowledge of both speaker and listener, but also on the context in which the words are used, all pre-existing knowledge of those involved, and matters of implication and inference.  Properly applied, the ability to understand another intended meaning is called pragmatic competence.  Word nerds are especially pleased by the word grammaticopragmatic (of or relating to grammar and pragmatics).

Basically the product of squabbles between academics anxious to become dominant in some aspect of the suddenly sexy discipline of linguistics, pragmatics was created in reaction to the structuralist linguistics models of the 1960s.  Pragmatics both borrows from structuralism and builds its own critique, especially from the way structuralism tended towards finding all meaning at least can come purely from the abstract space language creates.  It probably was a useful discussion to have but it’s never been entirely clear where semantics ends and pragmatics begins or if that’s even a helpful way to think about meaning.  The discipline seemed never to move in the direction of making pragmatics a toolbox of use to those beyond the field.  Instead, there emerged mysterious forks such as indexicals, intuitionistic semantics and computational pragmatics, all of which appear weird beyond immediate understanding.

The Pragmatic Sanction of 1713

Archduchess Maria Theresia (1727) by Andreas Møller (1684–circa 1762), oil on canvas, Kunsthistorisches Museum, Vienna.

There have been quite a few pragmatic sanctions, the first known to be that issued in Constantinople in 554 by Justinian I (Justinian the Great, 482-565; Byzantine emperor 527-565).  Nearly twelve centuries later, the Sanctio Pragmatica (Pragmatic Sanction) was an edict issued in 1713 by Charles VI (1685-1740; Holy Roman Emperor 1711-1740); it was a device to ensure the Habsburg hereditary possessions, could be inherited by his eldest daughter, the sanction necessitated by the lack of a male heir and a law which precluded female inheritance.  However, for Charles to promulgate the sanction was one thing, having it respected by others was another and, immediately upon the accession to the throne in 1740 of his daughter, the archduchess Maria Theresa (1717-1780), the predicted War of the Austrian Succession (1740-1748) began.  Had the pretext of female succession not existed, the desire of other European states, notably France, Bavaria and Prussia, anxious to gain territorial and commercial advantage over the Habsburgs, conflict would likely soon anyway have arisen.  The British became involved because of their geopolitical interests and the Dutch because they wished to rid themselves of French hegemony; as the war widened, Spain, Sardinia, Saxony, Sweden and Russia became involved in what was soon a multi-theatre affair on land and at sea.  It was a textbook case of mission-creep.

Charles VI, Holy Roman Emperor (circa 1707) by Francesco Solimen (1657–1747), oil on canvas, in a private collection.

The war was concluded by the Treaty of Aix-la-Chapelle in 1748.  Maria Theresa was recongised as Archduchess of Austria and Queen of Hungary but, regardless of the impressive but isolated tactical victories which typified European wars of the era, so inconclusive had been the battlefield that, except for the Royal Navy’s notable success in the blockade of French ports, things ended in such a series of stalemates that most of the treaty’s signatories were hardly content with the terms.  Even Maria Theresa, whose throne had been the ostensible reason for the spilling of so much blood, resented having to cede what she did though was mollified by the horse-trading of the Treaty of Füssen (1745) which permitted her husband to be elected Holy Roman Emperor as Francis I (1708-1765).  The British, although satisfied with the commercial rights gained, would spend years glumly counting the cost.

In geopolitical terms however, the consequences were profound.  In what came to be known as the Diplomatic Revolution of 1756, the central dynamics in European affairs became the alliances between Austria and France and between Prussia and Great Britain, creating a template for the shifting military and political relationships which would be maintained, adjusted and sundered all through the eighteenth century in an attempt to maintain the balance of power.  The newly built coalitions, with Russia augmenting the Austro-Franco alliance, would fight the Seven Years War (1756-1763) in which Britain and Prussia would prevail, only because of something of a Prussian miracle and the Royal Navy’s control of the seas.  Under Germanic linguistic influence, the word assumed a handy role as a kind of political shorthand; article seven of the 1712 Croatian Constitution being remembered to this day as the Pragmatic Sanction.  The clause permitted a Habsburg princess to become hereditary Queen of Croatia despite, in a typical Balkan squabble, opposition from both the Hungarian parliament and royal court.  Considered ever since a symbol of Croatian independence, the Pragmatic Sanction is included still in the preamble of the Constitution of Croatia.

Blueprint

Blueprint (pronounced bloo-print)

(1) A process of photographic printing, used chiefly in copying architectural and mechanical drawings, which produces a white line on a blue background; also called a cyanotype.

(2) A physical print made by this process.

(3) A slang term for a digital rendition of the process.

(4) A slang term for such a drawing, whether blue or not.

(5) By analogy, a detailed outline or plan of action (in text or image).

(6) To make a blueprint.

(7) A technique for optimizing the performance of internal combustion engines by machining (or matching) components to their exact specifications.

1887: The construct was blue + print (blue print and blue-print (1882) were the rarely used alternative spellings).  The figurative sense of "detailed plan" dates from 1926 and use as a verb is from 1939.

Blue dates from the sixteenth century and was from the Middle English blewe, from the Anglo-Norman blew (blue), from the Frankish blāu (blue) (possibly via the Medieval Latin blāvus & blāvius (blue)), from the Proto-Germanic blēwaz (blue, dark blue), from the primitive Indo-European bhlēw (yellow, blond, grey).  It was cognate with the dialectal English blow (blue), the Scots blue, blew (blue), the North Frisian bla & blö (blue), the Saterland Frisian blau (blue), the Dutch blauw (blue), the German blau (blue), the Danish, Norwegian & Swedish blå (blue), the Icelandic blár (blue).  It was cognate also with the obsolete Middle English blee (color) related to the Welsh lliw (color), the Latin flāvus (yellow) and the Middle Irish blá (yellow). A doublet of blae.  The present spelling in English has existed since the sixteenth century and was common by circa 1700.  Many colors have in English been productive in many senses and blue has contributed to many phrases in fields as diverse as mental health (depression, sadness), semiotics (coolness in temperature), popular music (the blues), social conservatism (blue stocking; blue rinse), politics (conservative (Tory) & Whig identifiers and (unrelated) the US Democratic Party), labor-market segmentation (blue-collar), social class (blue-blood), stock market status (blue-chip) and, inexplicably, as an intensifier (blue murder).

Print dates from circa 1300 and was from the Middle English printen, prenten, preenten & prente (impression, mark made by impression upon a surface), an apheretic form of emprinten & enprinten (to impress; imprint).  It was related to the Dutch prenten (to imprint), the Middle Low German prenten (to print; write), the Danish prente (to print), the Swedish prenta (to write German letters).  The late Old French preinte (impression) was a noun use of the feminine past participle of preindre (to press, crush), altered from prembre, from the Latin premere (to press, hold fast, cover, crowd, compress), from the primitive Indo-European root per- (to strike).  The Old French word was also the source of the Middle Dutch (prente (the Dutch prent) and was borrowed by other Germanic languages.

Lindsay Lohan, blueprinted.    

The sense of "a printed publication" (applied later particularly to newspapers) was from the 1560s.  The meaning "printed lettering" is from the 1620s and print-hand (print-like handwriting) from the 1650s.  The sense of "picture or design from a block or plate" dates from the 1660s while the meaning "piece of printed cloth or fabric" appeared first in 1756.  The photographic sense emerged apparently only by 1853, some three decades after the first photographs, the use evolving as printed photographs became mass-market consumer products.  Print journalism seemed to have been described as such only from 1962, a form of differentiation from the work of those employed by television broadcasters.

Blueprinting internal combustion engines is the practice of disassembling the unit and machining the critical components (piston, conrods etc) to the point where they exactly meet the stated specifications (dimensions & weight).  Essentially, the process is one of exactitude, using precision tools to make components produced using the techniques of mass production (which inherently involves wider tolerances) and modifying them by using tighter tolerances, meeting exact design specifications.  It’s most associated with high-performance racing cars, especially those which compete in “standard-production” classes which don’t permit modifications to most components.  In some cases, especially with factory-supported operations, the components might be specially selected, prior to assembly.  As a cost-containment measure (a means of creating a "level playing field" to ensure the competitiveness of less well-resourced teams), some competitions for "standard production vehicles" explicitly banned blue-printing.

Blueprint of the USS Missouri (BB-63), an Iowa-class battleship launched in 1944.  Missouri was the last battleship commissioned by the US Navy.

The first blueprint was developed in 1842 by English mathematician, astronomer, chemist & experimental photographer Sir John Herschel (1792-1871).  What he then termed a “cyanotype process” eliminated the need to copy original drawings by means of hand-tracing, a cumbersome, time consuming (and therefore expensive) process.  At what was then an astonishingly low cost, it permitted the rapid and accurate production of an unlimited number of copies.  The cyanotype process used a drawing on semi-transparent paper that was weighted down on top of a sheet of paper which was then placed over another piece of paper, coated with a mix of ammonium iron citrate and potassium ferrocyanide (derived from an aqueous solution and latter dried).  When the two papers were exposed to light, the chemical reaction produced an insoluble blue compound called blue ferric ferrocyanide (which became famous as Prussian Blue), except where the blueprinting paper was covered and the light was blocked by the lines of the original drawing. After the paper was washed and dried to preserve those lines, the result was a negative image of white (or whatever color the blueprint paper originally was) against a dark blue background.  White was by far the most used paper and the most common cyanotypes were thus blue with white lines.  At least by 1882 they were being described as “blue prints” but by 1887, they were almost universally called blueprints and in engineering and architecture had become ubiquitous, Herschel’s photochemical process producing copies at a tenth the cost of hand-tracing.

"Blueprint" came to refer to the process as much as the product and not all blueprints were "blue": Factory blueprint (quotation drawing produced on diazo machine) of 1955 Mercedes-Benz 300 SLR (W196S Uhlenhaut Coupé).  Two were built, one of which sold in June 2022 for a record US$142 million at a private auction held at the Mercedes-Benz Museum in Stuttgart, making it the world's most expensive used car.

Refinements and economies of scale meant that during the early twentieth century the quality of blueprints improved and costs further fell but by the 1940s, they began to be supplanted by diazo prints (known also as “whiteprints” or “bluelines”).  Diazo prints were rendered with blue lines on a white background, making them easier to read and they could be produced more quickly on machinery which was simpler and much less expensive than the intricate photochemical devices blueprints demanded.  Accordingly, reprographic companies soon updated their plant, attracted too by the lower running costs, the diazo machinery not requiring the extensive and frequent maintenance demanded by the physically big and intricate photochemical copiers.

1929 Mercedes-Benz SSKL printed in blueprint style.

One tradition of the old ways did however endure.  The diazo machines caught on but “diazo print”, “whiteprint” & “blueline” never did; the drawings, regardless of the process used, the color of the paper or the lines (and many used black rather than blue) continued to be known as “blueprints”.  That linguistic tribute persisted even after diazo printing was phased-out and replaced with the xerographic print process, the standard copy machine technology using toner on bond paper.  Used for some time in commerce, large-size xerography machines became available in the mid-1970s and although originally very expensive, costs rapidly fell and the older printing methods were soon rendered obsolete.  As computer-aided design (CAD) software entered the mainstream during the 1990s, designs increasingly were printed directly from a computer to printer or plotter and despite the paper used being rarely blue, the output continued to be known as the blueprint.

Blueprint of the Chrysler Building, New York City, 1930.

Even now, although often viewed only as multi-colored images on screens (which might be on tablets or phones), such electronic drawings are still usually called blueprints.  Nor have blueprints vanished.  There are many things (buildings, bridges, roads, power-plants, railroads, sewers et al) built before the 1990s which have an expected life measured in decades or even centuries and few of these were designed using digital records.  The original blueprints therefore remain important to those engaged in maintenance or repair and can be critical also in litigation.  Old blueprints can be scanned and converted to digital formats but in many cases, the originals are fragile or physically deteriorated and finer details are sometimes legible only if viewed on the true blueprint.  Centuries from now, magnifying glasses in hand, engineers may still be examining twentieth century blueprints.

Tobacco

Tobacco (pronounced tuh-bak-oh)

(1) Any of several plants belonging to the genus Nicotiana (of the nightshade family), especially one of those species, as N. tabacum, whose leaves are prepared for smoking or chewing or as snuff.

(2) Any of numerous solanaceous plants of the genus Nicotiana, having mildly narcotic properties, tapering hairy leaves, and tubular or funnel-shaped fragrant flowers. The species N. tabacum is cultivated as the chief source of commercial tobacco

(3) Any of various similar plants of other genera.

(4) The leaves of certain of these plants, dried and prepared, as used in cigarettes, cigars & pipes, as snuff and for chewing.

(5) Any product or products made from such leaves.

(6) To indulge in tobacco; to smoke.

(7) To treat with tobacco.

(8) A range of colors in the brown spectrum, tending to the darker.

1525–1535 (attested since 1588): From the Spanish tabaco of uncertain origin.  It was either from the Arabic طُبَّاق‎ (ṭubbāq) (Dittrichia viscosa) or from one or more Caribbean languages (including Galibi Carib, Arawak or Taíno) from a word meaning “roll of tobacco leaves” or “pipe for smoking tobacco” (there are contemporary reports citing both and scholars tend now to prefer the former), the best known of which was tabago (tube for inhaling smoke or powdered intoxicating plants).  Taino is thought by linguistic anthropologists to be the most likely source.  That the name of the inhaling implement was applied to the leaves was explained by the Spanish assuming it was the name of the plant.  The West Indian (Caribbean) island of Tobago was said to have been named in 1498 by Christopher Columbus (1451–1506) after the tambaku (pipe), a reference to the native custom of smoking dried tobacco leaves.  Derived forms include smokeless tobacco, tobaccoless & anti-tobacco and there are a wealth of slang terms for tobacco and its products (including the tax-evading illicit varieties) including occabot (the backward spelling), baccy, backy, chop chop, durrie, smoke, fag, gasper, ciggy, coffin nail, cancer stick, darb, dart, death stick, bine & stogie.  The spelling tabacco is obsolete.  Tobacco is a noun & verb, tobaccoing & tobaccoed are verbs; the noun plural is tobaccos or tobaccoes.

One difficulty public health authorities had in trying to reduce the use of tobacco was that images of smoking undeniably could be sexy: Lindsay Lohan demonstrates.

One attempt at social engineering began in earnest in the 1980s: Pressure was applied on film & television studios, advertisers and publishers to stop depicting smoking as something “attractive, sexy and cool” but because the creative community had over decades honed techniques to make even the lighting of a cigarette exactly that, success was limited.  What forever changed the environment in the US was when, in 1998, 52 state and territory attorneys general signed the Master Settlement Agreement (MSA) with the nation’s four largest tobacco companies to settle what were by then dozens of lawsuits brought to recover billions of dollars in health care costs associated with treating smoking-related illnesses and eventually some four-dozen tobacco companies settled under the MSA.  Although Florida, Minnesota, Mississippi and Texas are not signatories to the MSA, they all have individual settlements pre-dating the MSA.  What the framers of the MSA worked out was it was better to be realists and, in a sense. “write-off” those adults already addicted and focus on youth by (1) reducing the take-up rate (ie “the first cigarette) and (2) induce them to quit (ie “the next cigarette”).  The most obvious tactic in this was the traditional brute-force approach of increasing the cost of cigarettes by imposing payment obligations on the tobacco companies party to the MSA but more subtle measures also restricted tobacco advertising, marketing, and promotions, including:

(1) Prohibiting tobacco companies from taking any action to target youth in the advertising, promotion or marketing of tobacco products.

(2) Banning the use of cartoons in advertising, promotions, packaging, or labeling of tobacco products.

(3) Prohibiting tobacco companies from distributing merchandise bearing the brand name of tobacco products.

(4) Banning payments to promote tobacco products in media, such as movies, televisions shows, theatre, music and video games.

(5) Prohibiting tobacco brand name sponsorship of events with a significant youth audience (or team sports).

(6) Eliminating tobacco company practices which obscure the health risks associated with the use of tobacco (the history of which is extraordinary).

(7) Providing funds for the settling states that states may choose to use to fund smoking prevention programs.

(8) Establishing and funding the Truth Initiative, an organization “dedicated to achieving a culture where all youth and young adults reject tobacco.”

The National Association of Attorneys-General (NAAG) also established a Centre for Tobacco and Public Health (CTPH) which works with the settling states of the MSA to preserve and enforce the MSA’s monetary and public-health mandates, including:

(1) Representing, advising, and supporting the settling states in MSA-related legal matters, including litigation and arbitrations.

(2) Representing the settling states in bankruptcy cases filed by tobacco manufacturers.

(3) Representing the settling states before the MSA’s independent auditor and escrow agent to ensure that annual MSA payments are properly calculated and disbursed to the states.

(4) Monitoring tobacco companies’ compliance with the MSA’s payment and public health provisions.

(5) Communicating as the settling states’ collective counsel to tobacco companies, federal tobacco regulators and other third parties about the MSA and other tobacco regulatory matters.

A quarter-century on, the operation of the MSA continues to have a profound effect on smoking, particularly among youth.  Between 1998-2019, US cigarette consumption dropped by more than 50% and during that time, regular smoking by high school students dropped from its near peak of 36.4% in 1997 to a low 6.0% in 2019.  Under the terms of the MSA, tobacco manufacturers are obligated to make, in perpetuity, annual payments to the settling states as long as cigarettes are sold in the US by companies which have settled with the States.  The earlier social engineering initiatives were also rolled into the MSA and as well as the nudging of Hollywood, the programmes were cognizant of the changing media ecosystem and as well as movie studios, independent production houses, streaming services and social media platforms were prevailed upon to curb the frequency with which tobacco imagery appeared.

Billboard “welcoming” visitors to Zion, Illinois, 1919.

Eighty years before the attorneys-general secured the MSA, at least one local government knew smoking was dangerous.  Zion is a township in Lake County, Illinois and it's population in 1919 was declared to be  5460.  Named after Jerusalem's Mount Zion the settlement was founded in 1901 by a faith healer who ran Zion as a personal fiefdom though it later fell into the hands of a proponent of “flat earth theory” who maintained control until forced out when the extent of his corrupt activities became known.

When smoking was socially acceptable and some brands were marketed as "prestige products": Triumph Stag and Benson & Hedges cigarettes.  An advertisement from 1971 run in the FRG (Federal Republic of Germany, the old West Germany) which was a cross-promotion by B&H (Benson & Hedges) and Triumph, then part of the doomed British Leyland conglomerate.

Triumph never quite fixed the flaws in the Stag's unique 3.0 litre V8 (some were so fundamental they couldn't be fixed: only managed) but when the range was revised in 1973 (informally known as the "Mark II"), the parsimonious provision of ashtrays was improved, a central unit added for the rear-seat passengers who previously had none.  Triumph may have claimed the rear seat was intended for "children" and indeed leg room was a little "tight" but their in-period advertising sometimes featured four adults sharing the topless experience the Stag offered and it used to be that in a convertible, having a cigarette while enjoying the fresh air was all part of the fun.   

Because cigarette smoke is known to be carcinogenic and sustained use typically reduced the human lifespan by about a decade it was an admirable target in public health programmes and with big data sets assembled, things became more exact.  In December 2024, after running the numbers, a team at University College London released a report which concluded (on average) a single cigarette robs some 20 minutes from a person’s life; that means each pack can shorten life expectancy by about seven hours.  Historically, the term “pack-a-day-smoker” was based on the pack of 20 but those who buy the bigger packs can do their own math.  In theory, the report added, should a smoker quit on 1 January, they would by 8 January have extended their life-span by a day and if they avoid tobacco until 31 December, they’d have gained 50 days.  Explaining the findings, the team noted smoking usually “doesn’t cut short the unhealthy period at the end of life” but “primarily eats into the relatively healthy years in midlife, bringing forward the onset of ill-health. This means a 60-year-old smoker will typically have the health profile of a 70-year-old non-smoker.”   

GIF of a supine Lindsay Lohan, smoking in The Canyons (2013).

The unusual construct of the noun tobacconist (one who deals in tobacco) was tobacco + -n- + -ist.  The abnormal inserted consonant appeared to reflect the way the word actually was pronounced.  The sense of the commercial trader in the product dates from the 1650s although the earlier meaning, dating from the 1590s was “someone addicted to tobacco and by 1873 the word nicotinism (morbid effects of excessive use of tobacco) had been coined so the awareness of the adverse effects of tobacco are not new.  The first “tobacconist” (a shop where tobacco and related products are purchased) seems to have operated in Florida in the early 1800s.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).

Art deco: Snuffbox (left) and cigarette case (right).

Snuff (powdered tobacco to be inhaled) was first available in the1680s and was from the Dutch or Flemish snuf, a shortening of snuftabak (snuff tobacco), from snuffen (to sniff, snuff).  The practice of taking (sniffing) snuff quickly became fashionable in England and generated an industry in the making of “snuff boxes”; many small and exquisite, they’ve long been collectable.  The slang phrase “up to snuff” (knowing, sharp, wide-awake, not likely to be deceived) dates from 1811, the order of the words thought a reference to the upper-class association with the substance while the meaning is presumed to allude to the "elevating" properties of snuff.  The noun nicotine (which still appears occasionally in scientific papers as nicotin) describes the poisonous ,volatile alkaloid base found in tobacco leaves and was first documented in English in 1819, from the French nicotine, from the earlier nicotiane, from the Modern Latin Nicotiana, the formal botanical name for the tobacco plant, named for Jean Nicot (circa 1530-1600), the French ambassador to Portugal who in 1561 sent tobacco seeds and powdered leaves from his embassy in Lisbon to Paris.

Marlboro packaging.

Until the mid-twentieth century, there was much variation in packaging but in the post-war years things were (more or less) standardized in terms of size and shape.  It was a relatively small area with with to work and the convention which developed was to use the simple corporate symbol and product name, thus Marlboro's famous red-on-white chevron.  As the product range proliferated (women were a target market thought to have great potential), Philip Morris adopted the technique of semiotics to differentiate while retaining the same identifiable shape, the basic difference being in the color: red for the standard cigarette, blue for mild, green for menthol, gold for longer (ie 4 inch or 100 mm sticks) and black for higher-priced special offerings.  That didn't last and while some manufacturers stuck to the red (strong) / blue (mild) / green (menthol) convention, Marlboro's pack colors seemed increasingly to become random.       

James VI and I (1566–1625) King of Scotland as James VI (1567-1625) & King of England and Ireland as James I (1603-1625) was appalled by tobacco and in 1604 wrote the treatise A Counterblaste to Tobacco in which he left none in any doubt about how he felt and it’s a document which sounds very contemporary in its condemnation even if some of what was then medical orthodoxy is dated.  The king blamed the scourge of tobacco on Native Americans (although it was European adventurers which brought it from the New World) and was especially scathing about what is now called passive smoking, responding by imposing heavy taxes but such were the adverse consequences for the American colonies that in 1624 a royal charter was instead granted and the whole crop became a royal monopoly: it was the "if you can't beat them, join them" model to which which governments become attracted if there's money in it.  Written originally in Early Modern English (here transliterated) the king's words still read well:

Have you not reason to be ashamed, and to forsake this filthy novelty, so basely grounded, so foolishly received and so grossly mistaken as something good to use?  In your abuse you are sinning against God, harming both your health and your wallet, making yourselves look absurd by this custom, scorned and contemned by the civilized people of any nation.  It is a habit loathsome to the eye, hateful to the nose, harmful to the brain, dangerous to the lungs, and in the black stinking fumes are like the horrible Stygian smoke of the bottomless pit of Hell.

The king’s mention of Stigian is a reference to the goddess Styx (Στύξ) (stýks (literally “Shuddering”)) who in Greek mythology took the form of a river of Elia, Arcadia which surrounded Hades nine times and flowed from a rock into silver-pillared caves.  What the king probably had in mind was the tale that Stygian waters imposed senselessness for a year and a draft of the waters was decreed by Zeus for gods who had perjured themselves.  More positively though it was said of Zeus he also insisted the oaths of the gods be sworn by the water of the Styx.

Mid-century cigarette advertising.  Even in the 1950s the public's suspicion that tobacco was a dangerous product was rising and the industry's advertising switched from the traditional "lifestyle" model to one which relied on endorsements by celebrities and scientists; there was much quoting of research and statistics, much of which would later be wholly debunked.  The tactics and techniques were similar to those later adopted by the fossil fuel lobby in their long campaign to discredit the science of human-activity induced climate change. 

Marianne Faithfull (1946-2025), smoking.

Although there were always the fastidious types like James I who found it abhorrent, it wasn’t until late in the twentieth century that in the West governments began to crack down on the industry to the point where in many jurisdictions the stated aim is to eliminate it completely, the most recent innovation being progressively to raise the minimum age at which tobacco products can be purchased which, in theory, means that within decades, nobody will be able to buy them.

The Australian government took the conventional approach of taxing cigarettes to the point where the cost of consumption became prohibitive for all but the rich (who now tend not to smoke).  That method works well in economics textbooks and elegant models can even predict the point on the elasticity of demand curve at which the punitive taxation becomes effective but the IRL (in real life, a inconvenience which often annoys economists) what happened was organized crime began smuggling cigarettes from overseas where they remained cheap, selling them as "under-the-counter" merchandize in 7-11s and similar outlets, demand guaranteed because they cost Aus$20 rather than the Aus$60 of the lawful (and taxed) product.  As well as being addicted, smokers tend to be poorer than average so were pragmatic; while smoking may not be rational behavior, paying Aus$20 for a pack rather than Aus$60 certainly was and this had the unintended consequence of a rapid decline in government revenue.  Although the intention was to remove this form of revenue by reducing tobacco consumption to zero, what instead happened was much of the forgone money ended up instead with those in the criminal supply chain, organized crime (the importers) the greatest beneficiaries.  That was bad enough but organized crime is not monolithic and the gangs took up battle against each-other, the preferred method to gain control of regional distribution being to fire-bomb the shops obtaining their contraband from the opposition; fire spreading to surrounding shops (florists, hardware stores and such) was collateral damage.  Presumably, with alcohol prohibition in the US (1920-1933) being a well-documented case-study, the implications of the putative approach mush have been considered but governments seem to have though it "worth the risk".  Having effected their policy, the heath advocates might have hoped to see light at the end of the tunnel, only for vaping to become a thing.

Governments were always interested in tobacco as a form of revenue and taxing an addictive, lawful product provided for centuries a constant and often gradually increasing source of income and cynics like to note the attitudes seemed only to shift when advances in surgical techniques and drug treatments meant those suffering the consequences of a lifetime of tobacco use began to be kept alive for decades, often at public expense.  Previously, the afflicted had had the decency quickly to drop dead, usually at an age when their usefulness as economic units had either vanished or significantly diminished to the point where, as pensioners, they were a cost to society.  The BBC’s comedy Yes, Prime Minister explored the math & morals in a discussion between the prime-minister and the permanent head of the cabinet office.

Sir Humphrey Appleby: Notwithstanding the fact that your proposal could conceivably encompass certain concomitant benefits of a marginal and peripheral relevance, there is a countervailing consideration of infinitely superior magnitude involving your personal complicity and corroborative malfeasance, with a consequence that the taint and stigma of your former associations and diversions could irredeemably and irretrievably invalidate your position and culminate in public revelations and recriminations of a profoundly embarrassing and ultimately indefensible character.

Prime-minister: Perhaps I might have a précis of that?  It says here, smoking related diseases cost the National Health Service £165 million a year.

Sir Humphrey Appleby: Yes but we've been in to that, it has been shown that if those extra 100,000 people had lived to a ripe old age, it would have cost us even more in pensions and social security than it did in medical treatment.  So, financially speaking it's unquestionably better that they continue to die at their present rate.

Prime-minister: We're talking of 100,000 deaths a year.

Sir Humphrey Appleby: Yes, but cigarette taxes pay for a third of the cost of the National Health Service.  We're saving many more lives than we otherwise could, because of those smokers who voluntary lay down their lives for their friends. Smokers are national benefactors.

Prime-minister: So long as they live.

Sir Humphrey Appleby: A lot of people, eminent people, influential people have argued that such legislation would be a blow against freedom of choice.

Prime-minister: Rubbish. I'm not banning smoking itself. Does every tax rise represent a blow against freedom?

Sir Humphrey Appleby: Well, depends how big the tax rise is.

Prime-minister: Oh, that's fascinating. Does 20p represent a blow against freedom?  25p? 30p? 31? Is something a blow against freedom simply because it can seriously damage your wealth?

Sir Humphrey Appleby: I foresee all sorts of unforeseen problems.

Prime-minister: Such as?

Sir Humphrey Appleby: If I could foresee them, they wouldn't be unforeseen.

The Kennedy connection

The 1941 film Tobacco Road was based on the 1932 novel of the same name by Erskine Caldwell (1903-1987).  It involved a family living in poverty in the rural backwoods of the US and their antics did not suggest the possession even of average intelligence.  The term “tobacco road” came to be used as a slur against such folk and their lifestyle and while it’s usually an amusing disparagement exchanged between the rich and well-connected, even among them context can matter as Thomas Maier (b 1956) illustrated in one episode recounted in When Lions Roar: The Churchills and the Kennedys (2014) involving John Kennedy (JFK, 1917–1963; US president 1961-1963) and Pamela Harriman (1920–1997), later one of Western society’s last great courtesans but then just divorced from what had been a brief and understandably unhappy marriage to the even then dissolute Randolph Churchill (1911-1968), son of Winston (1875-1965; UK prime-minister 1940-1945 & 1951-1955).  Crooked old Joseph Kennedy (1888–1969) fashioned his sons to become politically powerful establishment figures but didn’t forget his great-grandfather had in 1848 left the poverty of rural Ireland during the potato famine to begin to build wealth and influence in Boston.  He’s made sure his sons knew the family history and when in Ireland in 1945, JFK’s curiosity had prompted a trip to the old Kennedy homestead:

At the Kennedy farm in County Wexford, accompanied by Pamela, Jack discovered not much had changed since his great-grandfather left. “I’m John Kennedy from Massachusetts,” he said after his knock on the door was answered. “I believe we are related.” His distant cousin Mary Kennedy Ryan seemed dubious at first but eventually invited the two strangers in for tea.

The Kennedys who remained in Ireland had spent much of the past century trying to regain the land rights to their tenant farms from the British and supporting Ireland’s independence movement led by such politicians as de Valera. Mary Ryan herself had been a member of the old IRA’s women’s auxiliary during the 1920s conflict against the British, carrying guns and money, either in carts or under her dress, to a secret hiding spot near their farm. “Jack kept pressing on about his ancestors going to America and so on, trying to make the link,” recalled Pamela. As a treat, Jack took the Irish Kennedy cousins for a short ride in Kick’s shining new station wagon, accompanied by the former Mrs. Randolph Churchill. “They never could figure out who I was,” recalled Pamela. “‘Wife?’ they’d ask. I’d say no. And they’d say, ‘Ah, soon to be, no doubt!’”

After nearly two hours “surrounded by chickens and pigs,” Jack recalled, he “left in a flow of nostalgia and sentiment.” The trip reaffirmed the Irish stories he’d heard from his parents and grandparents. Neither Pamela nor Kick, however, seemed impressed. As their car pulled away from the Kennedy farm, Pamela turned to Jack with a remark meant as witty. “That was just like Tobacco Road!” she tittered, referring to the popular novel about rural life in Georgia. Jack wasn’t amused. “The English lady,” he later recounted, ” …had not understood at all the magic of the afternoon.” To Dave Powers and Ken O’Donnell, his Irish-Catholic political aides from Boston, he was much blunter: “I felt like kicking her out of the car.” At Lismore, Lady Hartington was even haughtier. After listening to her brother’s wondrous account of the Kennedy homestead, Kick mustered only a bemused question. “Well, did they have a bathroom?”