Acronym

Acronym (pronounced ak-ruh-nim)

In linguistics, a word formed from the initial letters or groups of letters of words in a set phrase or series of words and pronounced as a separate word (and thus distinguished from an initialism in which the letters are pronounced separately; there are hybrids which combine both methods).

1943: The construct was acr- + -onym.  It was borrowed from the German Akronym, constructed from the Ancient Greek ἄκρον (ákron) (end, peak) + ὄνυμα (ónuma) (name), deconstructed as acr(o)- (high; beginning) +‎ -onym (name) and on the model of the German nouns Homonym & Synonym, first attested in German in the early 1900s and in English in 1940 (although the linguistic practice predated this by at least several decades).  The nouns acronymophilia (an abnormal liking or tendency for the use of acronyms), acronymania (the enthusiastic creation and use of acronyms) and acronymophobia (morbid fear or dread of acronyms) are deployed (usually) in humor.  Those exhibiting symptoms of acronymophilia or acronymania (beyond being a mere acronymist) are likely suffering from acronymitis.  Acronym is a noun & verb, acronymed is a verb, acronymic & acronymous are adjectives and acronymically is an adverb; the noun plural is acronyms.

The acronym is a one of a number of subsets in what are known as “curtailed words”.  Quite when the first acronym was used isn’t known but the habits of people do suggest it’s likely something ancient and there are folk etymologies which offer acronymic expansions for common words including “fuck” “posh” & “shit” but they’re all undocumented and the earliest known use in English was a form of the Arabic أبجد (ʔabjad), the term for the traditional ordering of the Arabic script (from the first four letters: أ (ʔ), ب (b), ج (j), د (d)).  It was the twentieth century in which the acronym multiplied, earlier antipodean contributions including ANZAC (Australian and New Zealand Army Corps) and QANTAS (Queensland and Northern Territory Aerial Services) which soon became the word Qantas, an unusual example in English of a “q” not being followed by a “u”.  Such words do appear in English language texts but they tend to be foreign borrowings including (1) qat (or khat) (a plant native to East Africa and the Arabian Peninsula, often chewed for its stimulant effects, (2) qi (a term from Chinese philosophy referring to life force or energy), qibla (the direction Muslims face when praying, towards the Kaaba in Mecca and (4) qiviut (the soft under-wool of the musk-ox, valued when making warm clothing).

Other acronyms followed ANZAC but it was the upsurge in military activity during World War II (1939-1945) which saw the creation of literally thousands, some to endure, some to be rendered obsolete by circumstances or changes in technology and some genuine one-offs such as PLUTO (Pipeline under the ocean and originally P.L.U.T.O.).  PLUTO really should have been PLUTC because the many lines ran on the floor of the English Channel between England & France as a way of pumping fuel to the beachhead established by the D-Day landings (6 Jun 1944) but PLUTC obviously had little appeal so PLUTO it was.  While a clever idea, problems with the couplings meant the volumes achieved never came close to reaching what was theoretically possible.  The terms acronym, abbreviation and initialism are often used interchangeably, but they have distinct meanings:

Acronym: (a general term for a shortened form of a word or phrase): An acronym is a type of abbreviation where the initial letters of a phrase are taken to form a new word (or one which duplicates an existing word and, not uncommonly, an earlier acronym) which is pronounced as one would a single word (although in commercial use, the pronunciation can be non-standard).  Examples of well known acronyms include “NASA” (National Aeronautics and Space Administration), “Laser” (Light Amplification by Stimulated Emission of Radiation) and “UNESCO” (United Nations Educational, Scientific and Cultural Organization”.

Abbreviation (a general term for a shortened form of a word or phrase): An abbreviation is a shortened form of a word or phrase used to represent the full version.  Abbreviations can include acronyms and initialisms, but they can also be simple clippings, truncations or contractions and common examples include “Dr” (Doctor), “Prof” (Professor) and “Thu” (Thursday).

Initialism (An abbreviation where each letter is pronounced separately): An initialism is specific type of abbreviation formed from the first letters of a phrase, but unlike acronyms, each letter is pronounced separately.  Well-known initialisms include “CIA” (Central Intelligence Agency), “UAE” (United Arab Emirates) and “WHO” (World Health Organization).

Leslie Nielsen (1926-2010) ) in one of his muddles as President Harris, addressing the General Assembly (GA) of the United Nations (UN), treating an initialism as an acronym, Scary Movie 4 (2006).

The WHO is an example of the way in which the oral use of acronyms, abbreviations & initialisms evolves by way of practice and habit rather than defined rules or convention.  Obviously, in speech, once could speak of “the who” but it’s never done, the name always expressed in full which is most among the notoriously lazy speakers of the English language who tend usually to prefer the shortest form.  Perhaps it’s felt there could be some ambiguity using the word “who” for such a purpose although that seems a thin argument and it may be there was a sense “the who” might be thought flippant although initialisms are common replacements for formal terms; HMG (his (or her) Majesty’s government) is a standard in Whitehall and Westminster while JPII & JP2 routinely appeared in Vatican documents to refer to John Paul II (1920–2005; pope 1978-2005).  Sometimes, the reason dictating the choice between spelling out the letters or forming a word is obvious:  The Bougainville Revolutionary Army was an armed secessionist movement formed in 1988 by some inhabitants of Bougainville Island who sought independence from Papua New Guinea (commonly referred to as PNG) and the group was always spoken of as the initialism the “bee-ah-eh” rather than the “Bra”, the latter definitely inappropriate.  By contrast, the armed Basque separatist organization Euskadi Ta Askatasuna (“Basque Homeland and Liberty” or “Basque Country and Freedom; active 1959-2018) was always used as an acronym (pronounced et-ah rather than ey-tuh).

The BRA and the bra, not to be confused: Francis Ona (b circa 1953–2005; Bougainville secessionist leader) with fighters from the BRA (Bougainville Revolutionary Army) (left) and Lindsay Lohan in demi-cup bra, Terry Richardson (b 1965) photo-shoot for Love Magazine, 2012.  Of the military formation, BRA is an acronym while as a abbreviation, under ISO 3166-1, it's the alpha-3 country code for Brazil.  Bra is also an abbreviation which has become an English noun; it was a clipping of brassiere, from the French brassière (in the sense it was used of a camisole-like garment).  The French brassière was a singular form which is why in English one buys "a bra" rather than the "pair of bras" one would expect on the model of "pair of spectacles", pair of gloves" etc.

Sometimes though there is inventiveness.  In 1964 the Ford Motor Company released a version of their 427 cubic inch (7.0 litre) FE V8 which featured a then novel (for Detroit) single overhead camshaft.  In industry parlance such a configuration was a “SOHC” but there was no accepted way to pronounce that a stand-alone word so the slang became “cammer” but others saw the possibility in Sohc and decided it was the “sock” so it was both an initialism and an acronym.  Acronyms can also be confused with something else.  In July 1968, John Gorton (1911-2002; Australian prime-minister 1968-1971), conducting a press conference in Djakarta (now Jakarta), was asked a question about “…general SEATO attitudes…” (SEATO was the South East Asian Treaty Organisation, a regional security arrangement (which included the UK & USA); it was created in 1954 but had become moribund years before its dissolution in 1977) to which he replied “Who’s this General Seato?”  The tale is not believed apocryphal.

There is no universal convention (an certainly no “rule”) about whether acronyms are written in upper case (NATO; UNESCO), lower case (radar, scuba) or camel case (a combination of both) (ChiPs) and the best advice is probably to follow to practice of the manufacturer, institution etc or follow one’s preferred style guide.  Quite how these practices evolve varies with the acronym, the most significant influence apparently the subjective sense of how anacronymic they’re perceived to have become and there’s also some evidence of regionalism; historically the US style guides tended to recommend all upper case for pronounced acronyms of four or fewer letters (NATO) while in the UK there was a preference to use the conventions of standard English (Nato) but the such is the US influence on the language that the upper case form is becoming more dominant.  Acronyms formed from beginning syllables are sometimes written in camel case (EpiPen) which appals some but in many cases they’re registered trademarks and that dictates what is correct; in the IT industry the mix of upper & lower case in all sorts of words has for decades been prevalent and such is the apparent randomness that the mix can’t be predicted.  Often “minor” words (“of”; “the”; “and” et al) are represented in lower case but this is not universal so “Out of Order” might appear either as “OOO” of “OoO”.  One thing which does seem to thankfully (mostly) to have vanished is the full stop (period) between letters; U.S.A. demanding a pointless additional three keystrokes.

Fabulous

Fabulous (pronounced fab-yuh-luhs)

(1) Exceptionally good or unusual, wonderful or superb; fashionable, glamorous (which pedants insist is informal but it’s long been the standard meaning).

(2) Almost impossible to believe; incredible.

(3) In slang or as a euphemism, gay or pertaining to gay people; camp, effeminate ("a fabulousity" suggested as a collective noun for gay men but it never caught on) .

(4) In slang, fashionable, glamorous.

(5) Of or about fables; stories wholly or substantially of the imaginary and known of through myth or legend; something in the record known to be unhistorical.

Circa 1550: From the Late Middle English fabulous & fabulose, from the Latin fābulōsus (celebrated in fable; rich in myth), the construct being fābul(a) (a story, a tale) + -ōsus (the adjectival suffix).  The –ōsus suffix (familiar in English as –ous) was from Classical Latin from -ōnt-to-s from -o-wont-to -s, the latter form a combination of two primitive Indo-European suffixes: -went & -wont.  Related to these were –entus and the Ancient Greek -εις (-eis) and all were used to form adjectives from nouns.  In Latin, -ōsus was added to a noun to form an adjective indicating an abundance of that noun.  As a literary genre (and some fables came from oral traditions) fables were stories told usually to make some moral point or illustrate the consequences of one’s actions and while they could sometimes involve fantastical creatures like winged stallions or unicorns, sometimes they involved fictional characters who were mere flesh & blood and even a multi-volume, epic-length novel like Don Quixote (1605-1615) by Miguel de Cervantes circa 1547–1616) can be thought a fable.  Fabulous is an adjective, fabulousness & fabulosity are nouns and fabulously is an adverb; the use is the plural is rare but both fabulousnesses & fabulosities exist.  There is some evidence of use in the gay community of fabulous as a (non-standard) noun, sometime in the form “uber-fabulous” although that construction is also used generally as an adjective of especial emphasis.

Looking fabulous: Lindsay Lohan Fabulous magazine, August 2010.

The original sense was “of or pertaining to fable” and dates from the 1550s.  The now familiar meaning shift began as early as the turn of the seventeenth centuries when the word was recorded to convey the sense of “incredible” which soon extended to “enormous, immense; amazing” and by the mid-twentieth century it was used almost exclusively to mean “marvelous; wonderful, superb”.  The clipping to create the slang “fab” was in used by at least 1957 and use spiked after 1963 when the alliterative “fab four” was used to describe the pop group, The Beatles.  When in 1965 revising Henry Fowler’s (1858–1933), A Dictionary of Modern English Usage (1926), Sir Ernest Gowers (1880–1966) maintained his predecessor’s disapproval of much that was a bit too modern, noting that correctly fabulous meant “…mythical, legendary, but was long ago extended to do duty as an adjective for something that is real but so astonishing that you might not think it was legendary if you did not know better.”, adding that it had “…become fabulously popular as a term of eulogy or allure.”  He seemed though to suspect it might be a “fad word”, noting it and its contracted forms “fab” & “fabs”, like “fantastic”, were perhaps the latest “…in that long list of words which boys and girls use for a time to express high commendation and then get tired of, such as, to go no farther back than the present century, topping, spiffing, ripping, wizard, super, posh, smashing.”  Decades on however, fabulous seems to have endured in its contemporary uses and even the portmanteau adjective fantabulous (the construct being fanta(stic) + (fa)bulous) has survived in its niche.  Fabulous probably gained a new lease of life when it was in the late 1960s picked up by the gay community which has used it even as a noun and it remains an essential element in the camp vocabulary.  Unless it’s between scholars, those wishing to convey the original meaning should probably use terms such as “fabled” or “mythological” rather than fabulous and even “legendary” can be ambiguous because it’s now often used to mean something like “famous” or “very well-known”.

Lindsay Lohan in an unusual cage cutout top, the lines assuming or relaxing from the orthogonal as the body moves (maybe an instance of "a shifting semiorthogonal"), The World's First Fabulous Fund Fair in aid of the Naked Heart Foundation, The Roundhouse, London, February 2015.  An opportunity was missed by not adding a sympathetic clutch purse.

George W Bush, Condoleezza Rice & Colin Powell.

The phrase “the fabulous invalid” refers to live theater & stage productions generally, the use derived from a 1938 stage play of that name by George S Kaufman (1889-1961) and Moss Hart (1904-1961) which traced the that follows the seesawing fortunes of a fictitious Broadway theater between 1900-1930.  In a touching irony, while the play was barely a modest success and not highly regarded by its authors, the title has endured as a synonym for the theatre.  George W Bush (George XLIII, b 1946; US president 2001-2009) who (admittedly unwittingly) contributed more than most to coining new words & novel grammatical structures, probably wasn’t deliberately alluding the original meaning of fabulous when he used it to describe the performance of his first foreign minister, Colin Powell (1937–2021; US secretary of state 2001-2005) but if considered thus it certainly reflected his view that the general’s favorable public image reflected more myth than reality and he’d prefer a secretary of state who both ticked a few boxes and was more attuned to his brutish world-view.  In Dr Condoleezza Rice (b 1954; US secretary of state 2005-2009) he certainly got that but in the run-up to the invasion of Iraq, whatever might have been his better judgment, the general did his job because, as Field Marshall Wilhelm Keitel (1882–1946; head of Oberkommando der Wehrmacht (OKW), the Nazi armed forces high command) put it at the Nuremberg Trial (1645-1946): “For a soldier, orders are orders.”  His flirtation with politics is a fable and story of Condoleezza Rice’s career in government even more so: a cautionary tale of what can happen when a nice young lady from a good family gets mixed up with an unsavory crowd (Bush, Cheney, Rumsfeld et al).

White House transcript of press conference assembled when the president met with Colin Powell and Richard Armitage (b 1945; US deputy secretary of state 2001-2005) at his ranch in Crawford, Texas, Wednesday, 6 August 2003:

THE PRESIDENT: First, it's been my real privilege and honor to welcome the Secretary of State back to Crawford. He and Dick Armitage came, and we spent yesterday evening and this morning talking about our country's desire to promote peace and freedom, our obligations as a prosperous and strong nation to help the less fortunate. And we had a good strategy session, and now we're about to go out and brand some cows -- well, not exactly. (Laughter)

QUESTION: Sir, you've seen the report that Secretary Powell and Secretary Armitage are going to leave at the end of this administration. Do you expect them to stay on if there is a second Bush administration? Would you like them to?

THE PRESIDENT: Well, first things first, we hope there is a second Bush administration. And I will work hard to convince the American people that their confidence in me is justified. And we'll deal with it at the right time.  Listen, this guy has done a fabulous job. Washington, particularly in August, is a dangerous period -- a dangerous time, because there's a lot of speculation. And all I can tell you is, the man flies to Crawford and we spend a good 24 hours talking about how we're going to work together to make the world a better place.

QUESTION: But, Mr. President, you said, we'll deal with it…

THE PRESIDENT: Yes, Elizabeth.

QUESTION: We'll deal with it at the right time. That isn't "yes".

THE PRESIDENT: Deal with what at the right time?

QUESTION: With whether Secretary Powell will serve in a second term. Is that, "yes" or "no"? I mean, are you going to offer him a spot in the second term?

SECRETARY POWELL: I don't have a term. I serve the President. (Laughter)

QUESTION: No, but the President…

THE PRESIDENT: Elizabeth, look, first things first, and that is, we've got a year-and-a-while during my first term to make the world a more peaceful place and we'll deal with it. Washington loves speculation. Clearly, you love speculation. You love it. You love to speculate about…

QUESTION: It wasn't my story. (Laughter.)

THE PRESIDENT: Let me finish, please; let me finish. You love to speculate about whether so-and-so is going to be a part of the administration or not. And I understand the game. But I have got to do my job, and I'm going to do it. And I'm going to do it with the Secretary of State. And the fact that he is here in Crawford, Texas, talking about issues of importance, should say loud and clear to the American people that he's completely engaged in doing what he needs to do, and that is, serve as a great Secretary of State.

QUESTION: Do you want to serve more than four years, Mr. Secretary?

SECRETARY POWELL: I serve at the pleasure of the President, and this is all August speculation with no basis in fact. There was no basis for this story to begin with, and we're doing our jobs together.

THE PRESIDENT: All right. We're going to get a burger. Thank you.

Posh

Posh (pronounced posch)

(1) Sumptuously furnished or appointed; luxurious.

(2) Elegant or fashionable; exclusive.

(3) A more expensive version of something mass-produced.

(4) Non-U term for the upper-class or genteel.

(5) Non-U term for speaking English with received pronunciation.

1890s: The source is obscure but it’s thought probably derived from the Gypsy (Romani; Roma) posh & pash (“half”), from the Old Armenian փոշի (pʿoši), the preferred theories accounting for it being associated with wealth and its implications being either because (1) a posh-kooroona (half a crown), once a fair sum, was used metaphorically for anything pricey or (2) because posh-houri (a half-penny) became a general term for money.  A period dictionary of slang defined "posh" as a term for “money” used by the criminal class and notes this was used sometimes specifically to refer to a halfpenny or other small coin and the connection seems soon to have been extended to wealth in general: a slang use documented from the early 1890s meant "dandy" (someone well dressed and apt to "splash cash").  There was also the early-twentieth-century Cambridge University slang poosh (stylish) which may have been a (deliberate) mispronunciation of polish but it’s thought un-related.  A popular folk etymology, dating from 1915, holds it’s an acronym for "port (left) out, starboard (right) home", describing the cooler, north-facing cabins taken by rich passengers travelling from Britain to India under the Raj and back.  However, despite much repetition of the story, there’s no direct evidence for this claim.

Posh and Smart: U and Non-U

A selection of U & non-U words by Professor Alan Ross.

A fun linguistic irony is that posh folk aren’t supposed to use the word, their preference supposedly being “smart”.  In 1954, Alan Ross (1907-1980), Professor of Linguistics at the University of Birmingham, coined "U" (upper-class) and "non-U" (non-Upper-Class) to describe the differences social class makes in their use of English.  While his article included differences in pronunciation and writing styles, it was his list of variations in vocabulary which attracted most interest.  Professor Ross published his illustrative glossary of "U" and "non-U", differentiating the speech patterns in English social classes in a Finnish academic journal and used extracts from Nancy Mitford’s (1904–1973 and the oldest of the Mitford sisters) novel The Pursuit of Love (1945) to provide examples of the patterns of speech of the upper class.  This pleased Nancy Mitford who interpolated the professor’s work into an article about the English gentry she was writing for Stephen Spender's (1909-1995) literary magazine Encounter (1953-1990).  Although not best-pleased her discussion of the Ross thesis was the only part of her piece to attract attention, more amusing was the subsequent re-publication in her slim volume Noblesse Oblige: an Enquiry into the Identifiable Characteristics of the English Aristocracy (1956) which, augmented with contributions from John Betjeman (1906–1984) and Evelyn Waugh (1903–1966), meant that for decades she was the acknowledged authority on upper-class speech, manners and ways.  Her class-conscious readers had taken it all more seriously than she had intended.

Interest has never gone away and, as differences in the English speaking world gradually diminish from country-to-country, works on the theme often appear in popular journalism.  Helpfully for the status-obsessed English middle-class, magazines like Country Life now and then print guides to help those concerned with such things and, sometimes controversially, there’s the occasional attempt to update the canon.  Right-wing English weekly The Spectator some years ago suggested the (non-U) "toilet" was now entirely classless and could be used, as it was by the rich Americans, instead of the (U) "loo".  Country Life ignored them and later retaliated by claiming the aristocracy's preferred term for their most frequent brush with the plumbing was "lavatory" and that "loo" was "now lower-middle class", apparently a slight worse than "peasant".

Posh vs smart: 2021 Lexus LS 500h (left) vs 1975 Bristol 411 Series V.  The essence of posh is a conjunction of shiny stuff (now expressed as "bling" or "bling-bing" and "pricetaggery", the latter a word coined apparently by the writers of The Simpsons cartoon though it was used by Mr Burns (evil nuclear power-plant owner) to convey a rather different meaning.  Something smart tends to express things like its price tag by being generally understated yet with one or two characteristics effortlessly recognized by smart folk while remaining invisible to most.

Poshmark is an example of the social marketplace, a site which exists to bring together buyer and seller, its revenue generated by "clipping the ticket" on each transaction.  It's thus structurally the same as a general trading site like eBay in that it facilitates B2C (business-to-consumer) and C2C (consumer-to-consumer) sales but as a niche player with a certain speciality, remains viable on less than 1% the turnover of the bigger aggregators because of the internet's global scale.

Concord & Concorde

Concord or Concorde (pronounced kon-kawrd)

(1) Agreement between persons, groups, nations, etc.; concurrence in attitudes, feelings, etc; unanimity; accord; agreement between things; mutual fitness; harmony.

(2) In formal grammar, a technical rule about the agreement of words with one another (case, gender, number or person).

(3) A treaty; compact; covenant.

(4) In music, a stable, harmonious combination of tones; a chord requiring no resolution.

(5) As concordat, under Roman-Catholic canon law, a convention between the Holy See and a sovereign state that defines the relationship between the Church and the state in matters that concern both.

(6) In law, an agreement between the parties regarding land title in reference to the manner in which it should pass, being an acknowledgment that the land in question belonged to the complainant (obsolete).

(7) A popular name for locality, commercial operations and products such as ships, cars etc.

(8) In horticulture, a variety of sweet American grape, named circa 1853 after Concord, Massachusetts, where the variety was developed.

1250-1300: From the Middle English and twelfth century Old French concorde (harmony, agreement, treaty) & concorder, from the Latin concordare & concordia, (harmonious), from concors (of the same mine; being in agreement with) (genitive concordis (of the same mind, literally “hearts together”)).  The construct was an assimilated form of com (con-) (with; together) + cor (genitive cordis (heart) from the primitive Indo-European root kerd (heart)).  The "a compact or agreement" in the sense of something formal (usually in writing) dates from the late fifteenth century, an extension of use from the late fourteenth century transitive verb which carried the sense "reconcile, bring into harmony".  From circa 1400 it had been understood to mean "agree, cooperate, thus a transfer of sense from the Old French & Latin forms.  Concorde was the French spelling which eventually was adopted also by the British for the supersonic airliner after some years of linguistic squabble.  Concord is a noun & verb, concordance & concordat are nouns, concorded & concording are verbs and concordial & concordant are adjectives; the noun plural is concords.

The Concorde and other SSTs

Promotional rendering of Concorde in British Overseas Airways Corporation (BOAC) livery.  BOAC was the UK's national carrier between 1940-1974 when merged with British European Airways (BEA) to form British Airways (BA).

Concorde was an Anglo-French supersonic airliner that first flew in 1969 and operated commercially between 1976-2003.  It had a maximum speed over twice the speed of sound (Mach 2.04; 1,354 mph (2,180 km/h)) and seated 92-128 passengers.  Man breaking the sound barrier actually wasn’t modern; the cracking of a whip, known for thousands of years, is the tip passing through the sound barrier and engineers were well aware of the problems caused by propellers travelling that fast but it wasn’t until 1947 that a manned aircraft exceeded Mach 1 in controlled flight (although it had been achieved in deep dives though not without structural damage).  The military were of course immediately interested but so were those who built commercial airliners, intrigued at the notion of transporting passengers at supersonic speed, effectively shrinking the planet.  By the late 1950s, still recovering from the damage and costs of two world wars, France and the UK were never going to be in a position to be major players in the space-race which would play-out between the US and USSR but civil aviation did offer possibilities for both nations to return to the forefront of the industry.  France, in the early days of flight had been the preeminent power (a legacy of that being words like fuselage and aileron) and UK almost gained an early lead in passenger jets but the debacle of the de Havilland Comet (1949) had seen the Boeing 707 (1957) assume dominance.  The supersonic race was thought to be the next horizon and the UK’s Supersonic Transport Aircraft Committee (STAC) was in 1956 commissioned with the development of a Supersonic Transport (SST) for commercial use.

The committee’s early research soon established it was going to be an expensive undertaking so the UK sought partners; the US declined but in 1962 the UK and France signed the Anglo-French Concorde agreement, a framework for cooperation in the building of the one SST.  The choice of name actually came some months after the engineering concord was signed, the manufacturers submitting to the UK cabinet the names Concord and Concorde, it being thought desirable to have something which sounded and meant the same in both languages (the French had already agreed it shouldn’t be called the Super-Caravelle the project name for a smaller SST on which some work had been done in 1960).  The other suggestions put to cabinet were Alliance or Europa.  In the cabinet discussions in London, Alliance was thought to be "too military" and Europa offended those Tories who still hankered for the "splendid isolation" which had been the British view on European matters in the previous century.  Even in the nineteenth century age of Pax Britannica splendid isolation had been somewhat illusory but in the Tory Party the words still exerted a powerful pull.  

Concorde 001 roll-out, Toulouse Blagnac airport, 11 December 1967.

There is some dispute about whether the cabinet ever formally agreed to use the French spelling but, like much in English-French relations over the centuries, the entente proved not always cordial and the name was officially changed to Concord by UK Prime Minister Harold Macmillan (later First Earl Stockton, 1894–1986; UK prime-minister 1957-1963) in response to him feeling slighted by Charles de Gaulle (1890-1970; President of France 1958-1969) when Le President vetoed the UK’s application to join the European Economic Community (the EEC which evolved into the present Day EU of which the UK was a member between 1973-2020).  However, the Labour party won office in the 1964 general election and by the time of the roll-out in Toulouse in 1967, the UK’s Minister for Technology, Tony Benn (Anthony Wedgwood Benn, 1925–2014, formerly the second Viscount Stansgate) announced he was changing the spelling back to Concorde.  There were not many eurosceptics in the (old) Labour Party back then.

Concorde taking off, 1973 Paris Air Show, the doomed Tupolev Tu-144 is in the foreground.

The engineering challenges were overcome and in 1969, some months before the moon landing, Concorde made its maiden flight and, in 1973, a successful demonstration flight was performed at the same Paris air show at which its Soviet competitor Tupolev Tu-144 crashed.  Impressed, more than a dozen airlines placed orders but within months of the Paris show, the first oil shock hit and the world entered a severe recession; the long post-war boom was over.  A quadrupling in the oil price was quite a blow for a machine which burned 20% more fuel per mile than a Boeing 747 yet typically carried only a hundred passengers whereas the Jumbo could be configured for between four and five hundred.  That might still have been viable had have oil prices remained low and a mass-market existed of people willing to pay a premium but with jet fuel suddenly expensive and the world in recession, doubts existed and most orders were immediately cancelled.

Eventually, only twenty were built, operated only by BOAC (BEA/BA) and Air France, early hopes of mass-production never materialized; while orders were taken for over a hundred with dozens more optioned, the contracts were soon cancelled.  By 1976 only four nations remained as prospective buyers: Britain, France, China, and Iran; the latter two never took up their orders and by the time Concorde entered service, the US had cancelled their supersonic project and the Soviet programme was soon to follow.  Even without the oil shocks of the 1970s and the more compelling economics of wide-bodied airliners like the Boeing 747, there were problems, the noise of the sonic boom as the speed of sound was exceeded meaning it was impossible to secure agreement for it to operate over land at supersonic speed.  Accordingly, most of its time was spent overflying the Atlantic and Pacific and BA and Air France sometimes made profit from Concorde only because the British and French governments wrote off the development costs.  Concorde was an extraordinary technical achievement but existed only because the post-war years in the UK and France were characterised by national projects undertaken by nationalised industries.  Under orthodox modern (post Reagan cum Thatcher) economics, such a thing could never happen. 

On 25 July 2000, Air France Flight 4590, bound for New York, crashed on take-off out of Paris, killing all one-hundred and nine souls on board and four on the ground. It was the only fatal accident involving Concorde, the cause determined to be debris on the runway which entered an engine, causing catastrophic damage.  In April 2003, both Air France and British Airways announced that they would retire Concorde later that year citing low passenger numbers following the crash, the slump in air travel following the 9/11 attacks and rising maintenance costs.

Lindsay Lohan in The Parent Trap (1998)

Fictional works are usually constructed cognizant of physical reality and technological innovations have always influenced what's possible in plot-lines.  The cell phone for example offered many possibilities but also rendered some situations either impossible or improbable (although Hollywood has sometimes found either of those no obstacle in a screenplay).  The retirement of Concorde also had to be noted.  Not only had it long been used as a symbol of wealth but there was also the speed so plot-lines which included the relativities of the duration of commercial supersonic versus subsonic trans-Atlantic travel were suddenly no loner possible.  Lindsay Lohan's line in The Parent Trap (1998) since 2003 (and for the foreseeable future) is a relic of the Concorde era.     

Tupolev Tu-144 (NATO reporting name: Charger).

The Tu-144 was the USSR’s SST and it was the first to fly, its maiden flight in 1968 some months before Concorde and sixteen were built.  It was also usually ahead of the Anglo-French development, attaining supersonic speed twelve weeks earlier and entering commercial service in 1975 but safety and reliability concerns doomed the project and its reputation never recovered from the 1973 crash.  The Soviet carrier Aeroflot introduced a regular Moscow-Almaty service but only a few dozen flights were ever completed, the Tu-144 withdrawn after a second crash in 1978 after which it was used only for cargo until 1983 when the remaining fleet was grounded.  It was later used to train Soviet cosmonauts and had a curious post-cold war career when chartered by NASA for high-altitude research.  The final flight was in 1999.

Boeing 2707.

While perfecting supersonic military aircraft during the early 1950s, Americans had explored the idea of SSTs as passenger aircraft and had concluded that while it was technically possible, in economic terms such a thing could never be made to work and that four-engined jets like the Boeing 707 and Douglas DC8 were the future of commercial aviation.  However, the announcement of the development of Concorde and the Soviet SST stirred the Kennedy White House into funding what was essentially a vanity project proving the technical superiority of US science and engineering.  Boeing won the competition to design an SST and, despite also working on the 747 and the space programme, it gained a high priority and the 2707 was projected to be the biggest, fastest and most advanced of all the SSTs, seating up to three-hundred, cruising at Mach 3 and configured with a swing-wing.  Cost, complexity and weight doomed that last feature and the design was revised to use a conventional delta shape.  But, however advanced US engineering and science might have been, US accountancy was better still and what was clearly an financially unviable programme was in 1971 cancelled even before the two prototypes had been completed.

Lockheed L-2000.

Lockheed also entered the government-funded competition to design a US SST.  Similar to the Boeing concept in size, speed and duration, it eschewed the swing-wing because, despite the aerodynamic advantages, the engineers concluded what Boeing would eventually admit: that the weight, cost and complexity acceptable in military airframes, couldn’t be justified in a civilian aircraft.  As the military-industrial complex well knew, the Pentagon was always more sanguine about spending other people's money (OPM) than those people were about parting with their own.  Lockheed instead used a slightly different compromise: the compound delta.  After the competition, Boeing and Lockheed were both selected to continue to the prototype stage but in 1966 Boeing’s swing-wing design was preferred because its performance was in most aspects superior and it was quieter; that it was going to be more expensive to produce wasn’t enough to sway the government, things being different in the 1960s.  Reality finally bit in 1971.

Depiction of a Boom Overture.

In mid-2021 US airline United announced plans to acquire a fleet of fifteen new supersonic airliners which they expected to be in service by 2029.  It wasn’t clear from the press release what was the most ambitious aspect of the programme: (1) that the Colorado company called Boom, which has yet to achieve supersonic flight, would be able to produce even one machine by 2029, (2) that the aircraft can be delivered close to the budgeted US$200 million unit cost, (3) that what United describe as “improvements in aircraft design since Concorde” will reduce and mitigate the sonic boom, (4) that it won’t be “any louder than other modern passenger jets while taking off, flying over land and landing”, (5) that sufficient passengers will be prepared to pay a premium to fly at Mach 1.7 in a new and unproven airframe built by a company with no record in the industry or that (6) Greta Thunberg (b 2003) will believe Boom which says Overture will operate as a "net-zero carbon aircraft".

Unlikely to approve: Greta Thunberg.

The suggestion is the Overture will run on "posh biodiesel" made from anything from waste cooking fat to specially grown high-energy crops although whether this industry can by 2029 be scaled-up to produce what’s required to service enough of the aviation industry to make either project viable isn’t clear.  Still, if not, Boom claims "power-to-liquid" processes by which renewable energy such as solar or wind power is used to produce liquid fuel will make up any shortfall.  Boom does seem a heroic operation: they expect the Overture to be profitable for airlines even if tickets are sold for the same price as a standard business-class ticket.  One way or another, the path the Boom Overture follows over the next few years is going to become a standard case-study in university departments although whether that's in marketing, engineering or accountancy might depend matters beyond Boom's control.

Chic

Chic (pronounced sheek)

(1) Attractive and fashionable; style and elegance, especially in dress (particularly when applied to women).

(2) Modishness, a casual and understated style, as in dress or décor, that expresses a specified trendy lifestyle or activity.

(3) As a noun, when used with an attributive noun or adjectival modifier, a descriptor for just about any defined style (shabby chic, boho chic etc).

1856: Adopted in English with the general sense of “style in fine art, artistic skill, faculty of producing excellence rapidly and easily”, from the French chic (stylishness; elegant (the original sixteenth century meaning was "subtlety")), of unknown origin but probably from the German Schick (elegant appearance; tasteful presentation) & Geschick (tact, skill, aptness), from Middle Low German schikken (arrange appropriately), from the Middle High German schicken (to outfit oneself, fit in, arrange appropriately), causative of the Middle High German geschehen & geschēn (to happen, rush), from the Old High German giskehan (to happen), from the Proto-West Germanic skehan, from the Proto-Germanic skehaną (to run, move quickly), from the primitive Indo-European skek- (to run, jump, spring).  The Germanic forms were akin to the Dutch schielijk (hasty) & schikken (to arrange) and the Old English scēon (to happen).  The alternative etymology is a link to the French chicane, from chicanerie (trickery) which in the 1610s English picked up as chicanery (legal quibbling, sophistry, mean or petty tricks).

The meaning "Parisian elegance and stylishness combined with originality" emerged in English by 1882, used to convey the sense of a style which was tied specifically to the most identifiably elegant street wear of the ladies of Paris, the influencers of the day noting chic was "an untranslatable word, denoting an indispensable quality"; something of the je ne sais quoi then.  The use as an adjective to describe the appearance of individuals dates from 1879 in English but interestingly, the Oxford English Dictionary (OED) pointed out the use of chic was nowhere near as frequent among French speakers in France although Gustave Flaubert (1821-1880) in Madame Bovary (1857) used chicard (one who is chic), the then current Parisian slang for "classy" before waspishly adding that it was “bourgeoisie”, one indication of why it's as rewarding (and less time-consuming) to read Flaubert as it is Proust (Marcel Proust (1871–1922; author of the multi-volume À la recherche du temps perdu (In Search of Lost Time (1913-1927))).

One adjectival variation was chi-chi (extremely chic, sophisticated) which by 1908 was recorded also as a noun meaning “pretentious fussiness", from the French chichi (airs, fuss).  Etymologists think this, like frou-frou (showy or frilly ornamentation but in its original sense "the rustling of a woman's skirt as it swishes around the legs"), likely imitative.  Chic is either used invariably, in which case the spelling of the plural is chic, or has the plural chics for both the masculine and the feminine forms.  While the spelling chic is correct for the uninflected adjective, all inflected forms are nonstandard (to be correct, inflected forms must be derived from the preferred spelling schick).  The accepted homophones are sheik & sheikh, the pronunciation “chik” is non-standard except when used facetiously.

Lindsay Lohan, 2013 Jingle Ball, New York City.

Chic fills a most narrowly specific niche and is thus without no exact synonym.  Words like exclusive, mod, modern, current, sharp, smart, dap, dapper, dashing, faddish, modish, natty, with it, elegant, stylish, dapper, fashionable, natty, trendy, voguish, fancy, posh, or swank tend in the direction and in many cases run at least in parallel but none quite capture the sense of chic.  Nor are the likely antonyms (inelegant, unfashionable or unstylish helpful; there is unchic but is so rare as to be probably obscure and it’s unnecessary: someone or something is either chic or not.  Chic is a verb & noun, chicly an adverb, chicness a noun and chicer & chicest are adjectives.  The noun chic is very often used with an attributive noun or adjective modifier, indicating the kind of style, such as boho-chic, heroin-chic, shabby-chic, eco-chic, geek-chic, radical-chic, porno-chic, communist-chic, terrorist-chic, Ayatollah-chic, scruffy-chic, super-chic, uber-chic, goth-chic, ultra-chic, industrial-chic et al.  There were also forms designed deliberately to insult such as chav-chic (also in the form council house-chic), gypsy-chic & hillbilly-chic.  Chiconomics was a clever coining which deconstructed the ways of looking chic on a budget and très chic was a way to emphasize the French connection.

Heroin chic

Anjelica Huston photographed by Bob Richardson, 1971.

Heroin chic, an aesthetic characterized by a painfully thin (preferably tall) build, pale skin, dark circles under the eyes, disheveled hair and a vacuous, haunted expression, was first noted in the late 1980s before the following decade becoming prominent in the modeling industry, an allusion not only to (a not actually typical) the look of an addict but also the alleged popularity of the drug in the business.  However, the look wasn’t new, examples existing from the early twentieth century and Bob Richardson (1928-2005) photographed Anjelica Huston (b 1951) very much in the mode as early as 1971.

When first coined, heroin chic was intended as a criticism but, in the democratic way English works, it was quickly embraced by popular culture and soon, even in the early days of the internet and long before even embryonic social media platforms, guides were soon circulating, detailing how to achieve the look which, proved so popular they were reprinted in mainstream magazines.  Had it been just a fashionable look it might not have attracted the disapprobation but, for all sorts of reasons (in part related to the symbiotic economics of drug production, distribution and enforcement regimes), the look happened at a time when heroin use in the West spiked, along with a sudden increase in overdoses and drug-related deaths.

Echoes of an earlier chic:  Models at the BCBGMAXAZIRA show, New York Fashion Week, 2012.  BCBGMAXAZIRA (bon chic, bon genre max azira) was created as a Max Azira sub-brand.  Bon chic, bon genre (literally "good style, good attitude") in this context translates as something like the philosophical statement  “dress stylishly and you'll feel self-assured and project confidence".

Itself a reaction to the more voluptuous models in the 1980s, heroin chic departed the catwalks rather abruptly, 1997 noted as the end-point, induced by what was a classic moral panic, ostensibly in reaction to a general concern about heroin use and overdoses but really triggered by the drug-related deaths of a number of white pop-culture celebrities.  Although seemingly oblivious to the the death-rate among ethnic minorities and the poor, the toll of the high-profile caught the attention of the White House staff and in May 1997, President Clinton became involved, his speech on the subject a carefully choreographed interruption to a prayer breakfast in which he condemned heroin chic, saying “You do not need to glamorize addiction to sell clothes, the glorification of heroin is not creative, it’s destructive. It’s not beautiful; it’s ugly. And this is not about art; it’s about life and death. And glorifying death is not good for any society.”

Still, the thought police can only suppress but not kill an idea.  Given the political pressure, the industry remains too timid to reprise the look on covers or cat-walks but there remains a counter-culture which finds irresistibly alluring the sight of a slender models walking as if in a drug-induced stupor and although it never entirely went away, impressionistically, it does appear heroin-chic is enjoying, on-line and on the street, a post-pandemic renaissance.  The pro-ana community, always supportive of forks of fashion which build on their framework, will sometimes include style-guides but does caution it’s an aesthetic which works only on the thin (you need not be statuesque; any height can work but not any weight).  So, the first goal is to be thin and pro-ana is there to help with any number of guides available and all work but only if rigidly they’re followed.  Techniques can vary but an indicative approach to the mechanics of heroin-chic is:

(1) Get thin.

(2) Begin the process formerly when able successfully to shop in the (US) size zero to one section.  Clothes need to be loose and baggy (if they’re not, return to step (1)).

(3) Never buy anything clingy or with a bare back.  Structurally, the core elements you’re trying to achieve are emaciation and androgyny.

(4) Never buy anything with giant polka dots or made with fabrics of bright colors.  It sounds an unimportant point but is essential; heroin-chic simply doesn’t work with vibrant colors or certain designs.  The preferred colors are black, white, grey, the darker purples and navy blue.

(5) Buy layered items or those made with fluffy fabrics.

(6) Avoid vertical lines unless the stripes are really wide and the color contrasts distinct.

(7) Wear boots wherever possible.

(8) Prime the eyelids, then use a medium to dark brown eye shadow, packing it on to the eyelids.  Unlike the conventional approach to eye-styling, using the fingers is best because it creates an inherently messy finish and the result will inevitably be asymmetric which is good.  When content, add some eye shadow under the eyes and again, strive to achieve coverage but not neatness.

(9) Wait a few minutes (which isn’t a necessity with all eye shadows but there are variations even within the ranges of the one manufacturer.  When ready, run jet-black eye shadow along the top and bottom lash-lines.  This is best done with a small eye shadow brush and, once applied, smudge as desired using the fingers.  Experienced users claim Nyx Cosmetics eyebrow cake is the best product available and for touch-ups or quick corrections, recommend Urban Decay’s 24/7 pencils.

(10) The look is convincing only with clumpy eyelashes.  Take a mascara and use the tip to stick the lashes together, forming something which looks vaguely what you imagine spider legs so treated might resemble.  What you’re after is a variation of what eyelash stylists call “the spiky” except instead of being neatly separated, the lashes are in irregular clumps.

(11) The rest of the make-up should tend to the neutral.  The aim remember is pale skin (avoid exposure to sunlight) so use just a BB cream rather than foundation, accentuated only with just a bronzer to emphasize the shape of the cheekbones.  Illamasqua’s cream pigment is highly regarded.

(12) Perhaps counter-intuitively, the hair needs to be washed and conditioned according to the normal routine (heroin-chic is a look, not a consequence).  The idea is to achieve a stringy, un-kept look but, again counter-intuitively, that can really be constructed only if the hair is clean and well kept and with most hair-types, it’s not difficult using nothing more exotic than inexpensive product such as spray, wax or fudge.  In most cases the styling technique is a variation of what hair-dressers call the JBF but because hair types vary, you may need to experiment.  However it’s done, heroin-chic works best with straight hair so, if you’re after the optimal look, straighten first.

(13) There’s no consensus about which color should be used on the lips or even if it should be glossy or matt.  However, unlike the eyes, lip-stick should be applied with precision; it’s just a convention of use.

(14) Juxtaposition.  As a look, heroin-chic works only if at a second glance it's apparent everything is expensive (think of it as a sub-set of shabby chic); it's not something done with cheap clothing and needs a pair of diamond studs and a good watch to complete the effect but jewelry should be chosen with some restraint, too much and it detracts from what is a very specific construction and silver will always work better than gold.