Posh

Posh (pronounced posch)

(1) Sumptuously furnished or appointed; luxurious.

(2) Elegant or fashionable; exclusive.

(3) A more expensive version of something mass-produced.

(4) Non-U term for the upper-class or genteel.

(5) Non-U term for speaking English with received pronunciation.

1890s: The source is obscure but it’s thought probably derived from the Gypsy (Romani; Roma) posh & pash (“half”), from the Old Armenian փոշի (pʿoši), the preferred theories accounting for it being associated with wealth and its implications being either because (1) a posh-kooroona (half a crown), once a fair sum, was used metaphorically for anything pricey or (2) because posh-houri (a half-penny) became a general term for money.  A period dictionary of slang defined "posh" as a term for “money” used by the criminal class and notes this was used sometimes specifically to refer to a halfpenny or other small coin and the connection seems soon to have been extended to wealth in general: a slang use documented from the early 1890s meant "dandy" (someone well dressed and apt to "splash cash").  There was also the early-twentieth-century Cambridge University slang poosh (stylish) which may have been a (deliberate) mispronunciation of polish but it’s thought un-related.  A popular folk etymology, dating from 1915, holds it’s an acronym for "port (left) out, starboard (right) home", describing the cooler, north-facing cabins taken by rich passengers travelling from Britain to India under the Raj and back.  However, despite much repetition of the story, there’s no direct evidence for this claim.

Posh and Smart: U and Non-U

A selection of U & non-U words by Professor Alan Ross.

A fun linguistic irony is that posh folk aren’t supposed to use the word, their preference supposedly being “smart”.  In 1954, Alan Ross (1907-1980), Professor of Linguistics at the University of Birmingham, coined "U" (upper-class) and "non-U" (non-Upper-Class) to describe the differences social class makes in their use of English.  While his article included differences in pronunciation and writing styles, it was his list of variations in vocabulary which attracted most interest.  Professor Ross published his illustrative glossary of "U" and "non-U", differentiating the speech patterns in English social classes in a Finnish academic journal and used extracts from Nancy Mitford’s (1904–1973 and the oldest of the Mitford sisters) novel The Pursuit of Love (1945) to provide examples of the patterns of speech of the upper class.  This pleased Nancy Mitford who interpolated the professor’s work into an article about the English gentry she was writing for Stephen Spender's (1909-1995) literary magazine Encounter (1953-1990).  Although not best-pleased her discussion of the Ross thesis was the only part of her piece to attract attention, more amusing was the subsequent re-publication in her slim volume Noblesse Oblige: an Enquiry into the Identifiable Characteristics of the English Aristocracy (1956) which, augmented with contributions from John Betjeman (1906–1984) and Evelyn Waugh (1903–1966), meant that for decades she was the acknowledged authority on upper-class speech, manners and ways.  Her class-conscious readers had taken it all more seriously than she had intended.

Interest has never gone away and, as differences in the English speaking world gradually diminish from country-to-country, works on the theme often appear in popular journalism.  Helpfully for the status-obsessed English middle-class, magazines like Country Life now and then print guides to help those concerned with such things and, sometimes controversially, there’s the occasional attempt to update the canon.  Right-wing English weekly The Spectator some years ago suggested the (non-U) "toilet" was now entirely classless and could be used, as it was by the rich Americans, instead of the (U) "loo".  Country Life ignored them and later retaliated by claiming the aristocracy's preferred term for their most frequent brush with the plumbing was "lavatory" and that "loo" was "now lower-middle class", apparently a slight worse than "peasant".

Posh vs smart: 2021 Lexus LS 500h (left) vs 1975 Bristol 411 Series V.  The essence of posh is a conjunction of shiny stuff (now expressed as "bling" or "bling-bing" and "pricetaggery", the latter a word coined apparently by the writers of The Simpsons cartoon though it was used by Mr Burns (evil nuclear power-plant owner) to convey a rather different meaning.  Something smart tends to express things like its price tag by being generally understated yet with one or two characteristics effortlessly recognized by smart folk while remaining invisible to most.

Poshmark is an example of the social marketplace, a site which exists to bring together buyer and seller, its revenue generated by "clipping the ticket" on each transaction.  It's thus structurally the same as a general trading site like eBay in that it facilitates B2C (business-to-consumer) and C2C (consumer-to-consumer) sales but as a niche player with a certain speciality, remains viable on less than 1% the turnover of the bigger aggregators because of the internet's global scale.