Nerf

Nerf (pronounced nurf)

(1) A device, traditionally metal but of late also rubber or plastic, attached to the front or corners of boats or road vehicles for the purpose of absorbing impacts which would otherwise damage the device to which they’re attached.

(2) A slang term in motorsport which describes the (intentional) use of part of a vehicle to nudge another vehicle off its course; used also to describe the almost full-length protective bars used in some forms of dirt-track (speedway) racing (although the term may have be retrospectively applied, based on the use on hot-rods).

(3) As a trademark, the brand name of a number of toys, often modeled on sports equipment but made of foam rubber or other soft substances.

(4) In video gaming, a slang term for reconfigure an existing character or weapon, rendering it less powerful.

(5) By extension from the original use at the front and rear of 1950s hot rod cars and in motorsport, the name adopted (as nerf bar) for a step to ease entry and exit on pickup trucks or sport utility vehicles (SUV) and known also as step rails, step tubes, step bars or truck steps; also sometimes used to describe the extended foot-rests used on some motorcycles.

(6) As "nerf gun", a toy which fires foam darts, arrows, discs, or foam balls; the class is based on the original "Nerf Blaster" by Hasbro.

Circa 1955: Apparently an invention of US (specifically 1950s Californian hot-rod culture) English, the source of the word being speculative.  The later use, in computer-based gaming, etymologists trace (though there is dissent) from the primitive Indo-European mith- (to exchange, remove) from which Latin gained missilis (that may be thrown (in the plural missilia (presents thrown among the people by the emperors)), source (via the seventeenth century Middle French missile (projectile)) of the English missile ((1) in a military context a self-propelled projectile whose trajectory can sometimes be adjusted after it is launched & (2) any object used as a weapon by being thrown or fired through the air, such as stone, arrow or bullet).  Nerf is a noun & verb, nerfed is a verb & adjective, nerflike is an adjective and nerfing is a verb; the noun plural is nerfs.  The adjectives nerfish & nerfesque are non-standard.

In English, the meaning of words has much been influenced by them being re-purposed or adapted.  It was a democratic form of linguistic evolution and like the animal and vegetable species which have inhabited Earth, some meanings flourished, some survived only in a tiny niche and others went extinct; it was all determined by popular use.  Being historically an oral process, much of the churn over the centuries was lost but a still unappreciated aspect of the Urban Dictionary project is that it’s creating a record of how people are using words in novel ways.  The definitions are submitted by users and while some variously are (1) fanciful, (2) speculative or (3) an attempt to make a slang meaning “happen” (in the “fetch” sense), as in biological evolution, a small number will “catch on” and, at least for a while, enter the vernacular of a sub-set of the population.  Urban Dictionary’s definitions of “nerf” includes the many related to gaming but users claim the word can also mean (1) an individual is “hot”, (2) an individual is “cool” (those can mean much the same), (3) an individual is ugly or socially undesirable, (4) to make worse or weaken (apparently from the use in gaming (especially of weapons) but extended now to “mechanical devices, or personal powers within a business framework”, (5) the act of “cumming up your partner's nostrils after anal copulation” and (6) an individual “sexually attracted to turtles”.  Time will tell how many nerf’s more recent definitions will survive but for sociologists and students of the language, Urban Dictionary will one day be a valuable database. 

Lindsay Lohan holding Herbie's nerf bar, Herbie: Fully Loaded (2005) premiere, El Capitan Theater, Hollywood, Los Angeles, 19 June 2005.

In the US, nerf bars were often fitted to cars with bumper bars mounted lower than were typically found on domestic vehicles.  What these nerf bars did was provide a low-cost, sacrificial device which would absorb the impact the bodywork would otherwise suffer because the standard bumper would pass under the bumper of whatever was hit in an accident.  On a large scale, the idea was in the 1960s implemented on trucks as the "Mansfield Bar", a (partial) solution to the matter (understood since the 1920s) of cars crashing into the rear of trucks, tending increasingly (as bodywork became lower) to “pass under” the rear of a truck's chassis, meaning it was the passenger compartment (at the windscreen level) which suffered severe damage.  The death toll over the decades was considerable and Jayne Mansfield (1933–1967) the most famous victim, hence the eponymy.  Design rules and regulations began to proliferate only in the late 1960s and remarkably as it must seem in these safety conscious times, in the US it wasn't until the early 1970s that cars were required to be built with standardized bumper-bar heights, front & rear.

Nerf bars on a hot-rod.

The suggested etymology is said to account for the application of nerf to gaming where it means “to cripple, weaken, worsen, deteriorate or debuff” (“debuff” a linguistic novelty attributed to gamers) a character, a weapon, a spell etc.  The idea is apparently derived from the proprietary “Nerf” guns, large-scale (often realized in 1:1) toys which fire extremely soft (and therefore harmless) projectiles (al la missilis from the Latin); the Nerfball in 1970 apparently the first.  It doesn’t however account for the use either in motorsport or on hot-rods but the evidence suggests it was the hot-rod crew who used it first, based on an imperfect echoic, thinking the dirt-track (speedway) drivers using the protective bars running along the outside of the bodywork of their vehicles to nudge other competitors off the track and onto the grass were saying “to nerf” whereas they were actually saying “to turf”.  Because the hot-rods became widely known as part of the novel “youth culture” of the 1950s, the specifics of their slang also sometimes entered the wider vocabulary and the bars of the speedway cars, in an example of back-formation, also became “nerf bars”.

A replica AC Shelby American Cobra 427 with naked nerf bars (top) and a real one with over-riders fitted (bottom).

The ultimate hot-rod was the AC Shelby Cobra (1962-1967) of which fewer than a thousand were made, a number exceeded more than fifty-fold by the replica industry which has flourished since the bulge-bodied original was retired in 1967, looming regulations proving just to onerous economically to comply with.  The first Shelby Cobra street cars used nerf bars as attachment points for chrome over-riders but, as a weight-saving measure, the latter were usually removed when the vehicles were used in competition, leaving the raw nerf bars exposed.  The raw look has become popular with customers of the replica versions and, surprisingly, the authorities in some jurisdictions appear to allow them to be registered in this state for street use.

Bumperettes, top row left to right: 1970 MGB Roadster, 1972 De Tomaso Pantera L, 1974 Ford (England) Capri RS3100 and 1968 Ferrari 275 GTB/4 N.A.R.T. Spider.  Bottom row: 1963 Jaguar E-Type Coupé, 1973 Ford (England) Escort RS2000, 1968 Chevrolet Corvette L88 Coupe and 1964 Mercedes-Benz 230 SL.

On production vehicles, what are sometimes mistakenly called nerf bars are actually “bumperettes”, cut-down bumpers which in their more dainty iterations were sometimes little more than a decorative allusion to the weight-saving techniques used on genuine competition cars.  In the days before there were regulations about just about everything, bumperettes were often fitted because they were lighter than full-width units, indeed, Ferrari on some cars built for competition had “fake” bumperettes, thin structures which emulated the appearance of those used in road-going models but which attached directly to the bodywork with no supporting structure beneath.  Ford was one of a number of manufacturers which fitted bumperettes to high-performance variants; they were as much as a styling feature as a genuine weight-saving measure.

Front & rear nerf bars on 1965 Jaguar E-Type in Carmen Red.

The bumperettes on the E-Type were of course attractive but left the curvaceous bodywork vulnerable and the steel fittings were a popular accessory.  The factory never fitted nerf bars to the Series 1 (S1, 1961-1968) cars but a full-width rear bumper appeared on the S2 (1968-1971) and in 1973, for the final seasons in North American (NA) models,  large rubber "dagmars" were grafted (rather unhappily) to the the S3 (1971-1974) but, fortunately for the aesthetic memory, production ceased before British Leyland further disfigured the thing with the sort of battering-ram like structures used for the last years of the MGB and Triumph Spitfire. 

1970 NA model MGB Roadster in BRG (British Racing Green) with after-market 14″ Minator wheels.

The 1970 MGB & MGB GT were unusual in that models exported to NA featured a unique “split” rear bumper (as opposed to purpose-built bumperettes).  The change was a Q&D (quick & dirty) way to comply with new US rules requiring  the license plate (and its lights) be raised to a certain height above the road but on the MGB, the standard, full-width chrome bumper sat exactly where the plate needed to be.  Rather than resign the rear body pressing (an expensive business) British Leyland (then in control of MG) fitted two bumperettes, leaving a gap at the right height for the plate.  The RoW (rest of the world) MGBs continued to use the full-width bumper and NA models in 1971 reverted to one when a solution was devised.  Things would get worse for the MGB for in 1974, globally it was fitted with heavy, ungainly black-rubber faced bumpers, the only (cheap) way the car could be made to comply with US front & rear impact standards.  Because the MGB was by then more than a decade old it was thought it wouldn't remain in production long enough to amortize the investment which would have been required to engineer a more elegant solution but although after 1974 the MGB was heavier, slower and uglier, it remained remarkably popular and the end didn't come until 1980 after more than half-a-million had been built.

The concept of nerf bars as used on hot-rods existed long before the term became popular and can be found in depictions of Greek and Roman ships from antiquity and remain a common sight today, either as a specifically-designed product or simply as old car-tyres secured to the side of the hull and used especially on vessels such as tug-boats which need often to be maneuvered in close proximity to others.  The correct admiralty term for these is "fender" (ie in the sense of "fending-off" whatever it is the vessel has hit).  Manufactured usually from rubber, foam or plastic, there are also companion products, “marine fenders”, which are larger and permanently attached to docks on quay walls and other berthing structures.  Much larger than those attached to vessels, they're best thought of as big cushions (which often they resemble).  The construct was fend + er (the suffix added to verbs and used to form an agent noun); fend was from the Middle English fenden (defend, fight, prevent), a shortening of defenden (defend), from the Old French deffendre (which endures in modern French as défendre), from the Latin dēfendō (to ward off), the construct being dē- (of, from) +‎ fendō (hit, thrust), from the primitive Indo-European ghen- (strike, kill).

Mansfield

Mansfield (pronounced manz-feeld)

The slang term for the protective metal structures attached to the underside of trucks and trailers, designed to protect occupants of vehicles in “under-run” crashes (the victim’s vehicle impacting, often at mid-windscreen height with the solid frame of the truck’s tray).  A Mansfield bar, technically is called the RUPS (Rear Underrun Protection System).

1967: The devices are known as “Mansfield” bars because interest in the system was heightened after the death of the actress Jayne Mansfield (1933-1967), killed in an under-run accident on 28 June 1967.  The origin of the surname Mansfield is habitational with origins in Mansfield, Nottinghamshire. The early formations, recorded in the thirteenth century Domesday Book, show the first element uniformly as the Celtic Mam- (mother or breast (Manchester had a similar linkage)) with the later addition of the Old English feld (pasture, open country, field) as the second element.  The locational sense is thus suggestive of an association of the field by a hill called “Man”.  The etymology, one suspects, would have pleased Jayne Mansfield.

The "Mansfield crash" aftermath, 1966 Buick Electra 225, 28 June, 1967 (left) and the much re-printed photograph (right) of Sofia Loren (b 1934, left) and Jayne Mansfield (right), Romanoff's restaurant, Beverly Hills, Los Angeles, April 1957.  Ms Loren's sideways glance, one of the most famous in Hollywood's long history of such looks has been variously interpreted as "sceptical", "disapproving" and "envious", the latter a view probably restricted to men.  Ms Loren herself explained her look as one of genuine concern the pink satin gown might not prove equal to the occasion.  On the night, there were several photographers covering the event and images taken from other angles illustrate why that concern was reasonable.  There has never been any doubt Ms Mansfield's "wardrobe malfunction" was "engineered and rehearsed".   

On 28 June 1967, Jayne Mansfield was a front-seat passenger in a 1966 Buick Electra 225 four-door hardtop, en route to New Orleans where she was next day to be the subject of an interview.  While cruising along the highway at around two in the morning, the driver failed to perceive the semi-truck in front had slowed to a crawl because an anti-mosquito truck ahead was conducting fogging and blocking the lane.  The mist from the spray masked the truck's trailer and, the driver unable to react in time, the car hit at high speed, sliding under the semi-trailer, killing instantly the three front-seat occupants.  Although the myth has long circulated she was decapitated, an idea lent some credence by the visual ambiguity of photographs published at the time, while it was a severe head trauma, an autopsy determined the immediate cause of death was a "crushed skull with avulsion of cranium and brain".  The phenomenon of the “under-run” accident happens with some frequency because of a co-incidence of dimensions in the machines using the roads.  Pre-dating motorised transport, loading docks were built at a height of around four feet (48 inches; 1.2 m) because that was the most convenient height for men of average height engaged in loading and unloading goods.  Horse-drawn carts and later trucks were built to conform to this standard so trays would always closely align with dock.  Probably very shortly after cars and trucks began sharing roads, they started crashing into each other and, despite impact speeds and traffic volumes being relatively low, the under-run accident was noted in statistics as a particular type as early as 1927.

In the post-war years, speeds and traffic volumes rose and, coincidentally, the hood-lines (bonnet) on cars became lower, the windscreen now often somewhere around four feet high so the under-run vulnerability was exacerbated, cars now almost designed to slide under a truck to the point of the windscreen, thus turning the tray into a kind of horizontal guillotine, slicing into the passenger compartment at head-height.  That’s exactly how Jayne Mansfield died and while the Buick was an imposing 223.4 inches (5,674 mm) in length, it was much lower than the sedans of earlier generations.  As a footnote, when introduced in 1959, the Electra 225 (1959-1980) gained its name from being 225.4 inches (5,725 mm) long and while during the 1960s it would be just a little shorter, by 1970 it did again deserve the designation even by 1975 growing to 233.4 inches (5,928 mm), making it the longest four-door hardtop ever built by GM (General Motors), a record unlikely to be broken.  The use of length as a model name was unusual but others have done it, most recently the Maybach (2002-2013), a revived marquee intended by Mercedes-Benz as a competitor for Rolls-Royce & Bentley.  The Maybach was an impressive piece of engineering but its very existence only devalued the Mercedes-Benz brand and was an indication the MBAs who has supplanted the engineers as the company’s dynamic really didn’t have a clue, even about marketing which was supposed to be their forte.  The Maybachs were designated “57” & “62”, the allusion to their length (5.7 & 6.2 metres respectively).  Between 1948-2016, many Land Rovers were given model designation according to their wheelbase (with a bit or rounding up or down for convenience) in inches, thus "80", "88", "110" etc. 

Rear under-run Mansfield bar.

The US authorities did react, federal regulations requiring trucks and trailers be built with under-ride guards (reflectorized metal bars hanging beneath the back-end of trailers) passed in 1953, but the standards were rudimentary and until the incident in 1967, little attention was paid despite similar accidents killing hundreds each year.  The statistics probably tended to get lost among the ever-increasing road-toll, cars of the era being death traps, seat belts and engineering to improve crashworthiness almost unknown.  Predictably, the industry did its math (which took longer in the pre-spreadsheet era) and argued, given that above a certain speed impacts would still cause fatalities, the costs of retro-fitting heavy vehicles would be disproportionate to the number of lives saved or injuries avoided or made less severe.  It's macabre math but it part of business and the most infamous example was Ford's numbers people working out it was projected to be cheaper to pay the costs associated with people being incinerated in rear-ended Pintos than it would be to re-engineer the fuel tank.   

The Mansfield bar works by preventing the nods of the car being slung under the truck, protecting the passenger compartment from impact.

After 1967, although regulations were tightened and enforcement, though patchy, became more rigorous, deaths continued and in the US there are still an average of two-hundred fatalities annually in crashes involving Mansfield Bars.  There are proposals by the Federal Motor Carrier Safety Administration (FMCSA) to include Mansfield Bars on any truck inspection and suggesting to improve the design to something more effective, the devices since 1963 little more than brute force impact barriers and there’s interest in spring-loaded devices which would absorb more of the energy generated in a crash.  Coincidentally, the increasing preference by consumers for higher, bluff-fronted SUVs and light (a relative term, the "light" pick-up trucks popular in the US market regarded as "big" just about everywhere else, even in the Middle East, Australia and New Zealand where they're also sold) trucks has helped improve this aspect or road safety.

There’s concern too about side impacts.  Only a very small numbers of trucks have ever been fitted with any side impact protection and this omission also make corner impacts especially dangerous.  The cost of retro-fitting side (and therefore corner) Mansfield bars to a country’s entire heavy transport fleet would be onerous and it may be practical to phase in any mandatory requirements only over decades.

A photograph of a parked car & truck, the juxtaposition illustrating the limits of the protection afforded, especially in cases when the truck's tray extends well beyond the rear axle-line.  The moving truck was one of two hired by Lindsay Lohan (b 1986) when in early 2012 she moved out of 419 Venice Way, Venice Beach, Los Angeles where during 2011 she lived (in the house to the right; the semi-mirrored construction sometimes called a “pigeon pair”) next door to former special friend DJ Samantha Ronson (b 1977) who inhabited the one to the left (417).  She was compelled to move after a “freemason stalker threatened to kill her”, proving the Freemasons will stop at nothing.

Truganina, Melbourne, Australia, 4 June, 2025.

Mansfield bars can reduce injuries & fatalities but if the energy in a crash is sufficient (a product of mass, speed and the angle of contact at the point of impact), the consequences will still be catastrophic.  In the early morning of 4 June 2025 in Melbourne, Australia, a Mustang coupé crashed into the right-rear corner of a parked truck, the passenger (sitting in the left front seat of the RHD (right-hand drive) car) killed instantly while the driver was taken to hospital with non-life-threatening injuries.

Truganina, Melbourne, Australia, 4 June, 2025.

The damage sustained by the vehicles was what would be expected in the circumstances, the truck (build on a rigid steel ladder-chassis with a steel-framed freight compartment atop) suffering relatively minor damage while the Mustang’s (built to modern safety standards with the structure outside the passenger compartment designed as a “crumple zone” intended to absorb an impact’s energy before it reaches the occupants) left-front corner substantially was destroyed.  The right-side portion of the Mansfield bar which was hit was torn off in the impact, illustrating the limitations of the technology when speeds are very high, the same reason the car’s “safety cell” was unable to prevent a fatality.

The Seven Ups (1973).

Footage of crashes conducted during testing is illustrative but Hollywood does it better.  In the movie The Seven Ups (1973, produced & directed by Philip D'Antoni (1929-2018), a 1973 Pontiac Ventura Custom, while pursuing a 1973 Pontiac Grand Ville, crashes into a truck with an impact similar to the one in which Jayne Mansfield died; this being Hollywood, the driver emerges bruised & bloodied but intact.  In the movie, the truck is not fitted with a Mansfield bar but if the speed at the point of impact is sufficient, the physics are such that even such a device is unlikely to prevent fatalities.  A re-allocation of a name used on Pontiac’s full-sized (B-Body) line between 1960-1970, the Ventura (1971-1977) was built on the GM (General Motors) compact platform (X-Body), until then exclusive to the Chevrolet Nova (1968-1979 and badged between 1962-1968 as the Chevy II).

Macabre

Macabre (pronounced muh-kah-bruh, muh-kahb or muh-kah-ber)

(1) Gruesome or horrifying; grim; ghastly; horrible.

(2) Of, pertaining to, dealing with, or representing death, especially its grimmer or uglier aspects.

(3) Of or suggestive of the allegorical dance of death and related works of art.

1370s: From the French macabre, from the Middle French danse (de) Macabré, of uncertain origin.  It may have been influenced by the Medieval Latin chorēa Machabaeōrum (a representation of the deaths of Judas Maccabaeus and his brothers) but there’s no documentary evidence (the Maccabees a “liberation movement” who in the second and first centuries BC established Jewish independence in the Land of Israel),  In the popular imagination, the biblical Maccabees became associated death because of the doctrines and prayers for the dead in 2 Maccabees 12:43-46 in which is discussed Judas Maccabeus sending money to Jerusalem as a “sin offering” for those of his soldiers who had fallen in battle while wearing idolatrous amulets, forbidden by Jewish law.  Theologically, the passage is controversial because not all accept the interpretations which focus on the significance of a Jewish belief in prayer for the dead and the concept of Purgatory as a place rather than conceptual imagining.  The notion of “prayer & payments” as the means by which the dead could be “loosed from their earthly sins” so in Purgatory their souls would undergo purification after death did become embedded in Christianity, later associated with the rampant corruption of clerical indulgences which would play a part in triggering the reformation.  The alternative suggestion for the etymology is the French form was (via the Spanish macabro) from the Arabic مَقَابِر (maqābir) (cemeteries), plural of مَقْبَرَة (maqbara) or مَقْبُرَة (maqbura).  Borrowing from the Arabic in plural form was not unusual (eg magazine, derived from the plural مخازن (maxāzin) of the Arabic singular noun مخزن (maxzan) (storehouse; depot; shop) so etymologically the theory is possible but, like the Latin link, evidence wholly is lacking. 

The abstracted sense of “characterized by gruesomeness” emerged in French in the 1840s and that was picked up by English by at least 1889, dictionaries noting a racial sense from 1921.  The sense of “a comedy that deals in themes and subjects usually regarded as serious or taboo” was what extended the figurative use, suggesting “something morbid”.  The origin of that, although contested, is most associated with the French left and new wave of the late 1950s (pièce noire, comédie noire) which may have been the source of the terms “black comedy” & “dark comedy” in English.  Words similar in meaning include spooky, ghastly, ghoulish, grisly, morbid, gruesome, weird, frightening, grim, lurid, cadaverous, deathly, dreadful, frightful, ghostly, hideous, horrible, offensive & scary.  The first known reference to “danse macabre” dates from 1376 in the poem Respit de la Mort: Je fis de macabre la dance (Spared from death, the dance of the macabre) by Jehan Le Fèvre:

Je fis de Macabre la danse,
Qui tout gent maine à sa trace
E a la fosse les adresse.

I danced with the Macabre,
Which all people follow in his footsteps
And send them to the grave.

The poet used it as a noun, inspired presumably by a near-death experience but when it in the early-mid 1400s came into common use it was as an adjective and during the Romantic era it assumed also the meanings some distance from death (grotesque, tragic etc).  In the late Middle English the spelling was Macabrees daunce (reflecting the influence of the Church) and the French pronunciation (with mute “e”) was a misreading of the Middle French forms.  Macabre is an adjective, macabreness is a noun and macabrely is an adverb.  The spelling macaber is now so rare as to be functionally extinct and in popular culture macabre is used as a non-standard noun (the plural “the macabres”, on the model of the disparaging “the ghastlies”).  

Dance of Death

Danse Macabre of Basel (circa 1450), a memento mori painting by an unknown artist, Historisches Museum Basel (Basel Historical Museum), Barfüsserkirche, Basel, Switzerland.

The Danse Macabre (Dance of Death) was an artistic genre of allegory dating from the late Middle Ages; exploring the universality of death, it made clear that however high or low exulted one’s station in life, the death ultimately will visit all.  It was a popular artistic motif in European folklore and the most elaborated of all Medieval macabre art.  During the fourteenth century, Europe was beset by deathly horrors, recurring famines, the Hundred Years’ War (1337-1453) and, looming over all, the Black Death, an outbreak of bubonic plague which between 1346-1353 may have killed as many as 50 million, making it one of history's most lethal pandemics.  In reducing the population of Europe by between a third and a half, its demographic, political and economic implications were felt for centuries.  In these difficult times, when death not infrequently would strike just about every family in some regions, the Danse Macabre culturally was assimilated across the continent, an omnipresent chance of either a sudden or lingering, painful death spurring not only a religious desire for penance but also an urge to make the most of whatever time was left to one.

Macabre montage: Three images from Terry Richardson's (b 1965) suicide-themed shoot with Lindsay Lohan, 2012.

Especially during the fifteenth and early sixteenth centuries, the theme was a source of the vivid and stark paintings on the walls of churches and the cloisters of cemeteries and ossuaries.  Art of the Danse Macabre was typically a depiction of the personification of death summoning the doomed to dance along to the grave and they featured characters from the exultated to the most humble; popes, emperors, lawyers, laborers & children all appearing, the popular motifs in the works including hourglasses, skulls and extinguished candles.  Although the art was moral and allegorical, many also had a satirical tone and, reflecting the mores of the times, although they made clear death finally would claim rich and poor alike, the living usually were arranged in an order following the the conventional sense of precedence, popes, cardinals, kings, dukes and such at the head of the queue, blacksmiths, fellmongers and farm workers knowing their place; the “cold gradations of decay” in the phrase of Dr Johnson (Samuel Johnson (1709-1784)).  The pieces were also among the multi-media productions of the medieval period, appearing variously in manuscript illustrations, printed books, paintings on canvas, wood & stone, engravings on stone and metal, woodcuts, sculpture, tapestry embroidery & stained glass as well as in prose & verse.  They were produced as mementos mori, a Latin phrase translated literally as “remember you will die”.  That wasn’t intended to be thought macabre but rather a gentle reminder of the brevity of life and the fragility of earthly existence, hopefully inspiring folk to live lives more fulfilling and purposeful.  The tradition, although it became increasingly detached from its religious associations, never died and has enjoyed periodic resurgences over the last six-hundred years, notably after horrific events such as epidemics or World War I (1914-1918).  The COVID-19 pandemic seemed not to stimulate similar art; popular culture’s preferred platforms have shifted.

The lure of macabre collectables 

It's macabrely ironic the market for bits and pieces associated with RMS Titanic (1911-1912) continues to be buoyant and although for decades after the end of World War II (1939-1945) the trade in Nazi memorabilia flourished on both sides of the Atlantic, in recent years such collecting has attracted increasingly strident criticism and in some jurisdictions the (public) buying and selling of certain items has been banned,  There remains some tolerance for the trade what which would otherwise anyway be collectable (aircraft, armoured vehicles and such) and items of genuine historical significance (such as diplomatic papers) remain acceptable but the circulation of mere ephemera with some Nazi link is increasingly being condemned as macabre and the higher the prices paid, the more distasteful it’s claimed to be.  Nor is it only material tainted by an association with the Nazis which is condemned by some as “trading in the macabre”.

French racing driver Pierre Levegh (1905-1955) in Mercedes-Benz 300 SLR (chassis 0006/55, left), the wreckage after the fire finally was extinguished (centre) and the surviving Elektron panel (right).

In 2023, a battered metal panel from the Mercedes-Benz 300 SLR (W196S, chassis 0006/55) which crashed during the running of the 1955 Le Mans 24 Hour endurance classic sold at auction for US$37,000.  That would have been unremarkable except it was in the aftermath of that crash that more than 80 spectators were killed and many more badly injured; it remains the most lethal single event in the history of the sport and one which led to some profound changes, many of which remain in force to this day.  Footage of the crash is available on-line and it will shock those accustomed to modern safety standards to see the cars continuing to race despite the carnage in the grandstand only metres away, the driver’s corpse lying on the track and the wreckage of the 300 SLR continuing to burn, the water used by fire-fighters making the intensity worse because of the exotic Elektron (a magnesium alloy) used in the lightweight construction.  The surviving panel (a cover placed for aerodynamic advantage over the passenger-side of the cockpit) was retrieved by a track marshal and it remained in his family’s possession until offered at auction by his nephew who inherited it.  Based on the unique underside markings, the factory confirmed the provenance and the auction house described it as “an authentic relic” from one of the “most exclusive models in the history of the automobile”, its special significance coming from involvement in “one of the most significant events in the history of international motor sport”.  Some though it macabre to be trading in something which gained its notoriety from so much death but the interest in such stuff in long standing, the Austin-Healey also involved in the incident in 2011 selling for US$1.3 million although it subsequently had been repaired and continued to race so anyway would have been a collectable on the historic racing circuit though doubtlessly it would have commanded a lower price.

US film star James Dean (1931–1955) with 1955 Porsche 550 Spyder (chassis 550-0055) shortly before his death, the 1955 Ford Country Squire with tandam-axle trailer the team’s tow vehicle (left), the wrecked Porsche (centre) and its salvaged transaxle in display mounting (right).

The Cadillac to Mr Dean's left is a 1953 model and, beyond both having four wheels, one of the few things it had in common with the Porsche was the availability of a manual transmission (Porsche at the time offered no choice).  The black Cadillac was probably fitted with the company's four-speed Hydra-Matic automatic transmission although, after a fire destroyed the factory, almost 30,000 were in 1953 equipped with Buick's famously smooth but inefficient two-speed Dynaflow.  After the end of production of the 1953 Series 75, almost three decades would pass before Cadillac again offered a model with a manual transmission although that didn't end well (among the Cadillac crowd the Cimarron (1982-1988) is never spoken of except in the phrase "the unpleasantness of 1982") but in a much more convincing way the option returned to the list in 2004 and by 2013, while one could buy a Cadillac with a clutch pedal, one could not buy such a Ferrari.  For most of the second half of the twentieth century, few would have thought that anything but improbable or unthinkable.   

The death toll need not be in the dozens for collectors to be drawn to relics associated with tragedy; one celebrity can be enough.  In 2021, the four-speed transaxle from film star James Dean’s 1955 Porsche 550 Spyder (550-0055) sold in an on-line auction for US$382,000.  Again, based on the serial number (10 046) & part number (113 301 102), factory verified the authenticity and of the auction lot and it was only the transaxle which had been salvaged from the wreck, the display stand and peripheral bits & pieces (axles, axle tubes, brake assemblies etc) all fabricated.  The crash happened on SR (South Route) 466 (now SR 46) near Cholame, California, en route to October’s upcoming Salinas Road Races and Mr Dean was driving to familiarize himself with his new 550 Spyder which, although mid-engined and thus with a preferable weight distribution compared with the rear-engined 356 which previously he’d campaigned, had characteristics different than he’d before experienced.  In the dimming light of the late afternoon, the Porsche collided with the passenger-side of a 1950 Ford Tudor (two-door sedan) which had just entered the highway, driven by California Polytechnic State University student Donald Turnupseed (1932-1955).  Mr Turnupseed (later cleared by authorities of any blame) suffered only minor injuries while Mr Dean, less than an hour later, was pronounced DoA (dead on arrival) at hospital.

The much re-printed photograph of Sofia Loren (b 1934, left) and Jayne Mansfield (1933-1967, right), Romanoff's restaurant, Beverly Hills, Los Angeles, April 1957 (right), the "Mansfield crash" aftermath, June 1967 (centre) and a 1966 Buick Electra 225, claimed to be the car in which Jayne Mansfield died, Dearly Departed Tours and Artifact Museum, Los Angeles, California (right).

Ms Loren's sideways glance, one of the most famous in Hollywood's long history of such looks, variously has been interpreted as “sceptical”, “disapproving” and “envious”, the latter view likely restricted to men.  Ms Loren herself explained the look as one of genuine concern the pink satin gown might not prove equal to the occasion; on the night, there were several photographers covering the event and images taken from other angles illustrate why that concern was reasonable.  There has never been any doubt Ms Mansfield's "wardrobe malfunction" was "engineered and rehearsed".  In her pomp a significant figure in popular culture and a genuine celebrity, Ms Mansfield was a model & actress and what would later come to be known as a “multi-media personality”.  When young she won a number of sponsored beauty contests including being crowned “Miss Magnesium Lamp”, “Miss Fire Prevention Week” and “Miss Photoflash” but it’s reported she drew the line at becoming “Miss Roquefort Cheese” on the grounds it “just didn’t sound right”, something on which she seems not to have expanded, the chance to be “Miss Prime Rib” later also declined.

Three months later and great minds are thinking alike: Shirley Perdew (1939-2020, right), looking at Jayne Mansfield, Garden of Allah Hotel, Hollywood, July 1957.  Ms Perdew had just been crowned "Miss Hollywood 1957") and, as a former "Miss Photoflash", Ms Mansfield had been invited to join the voting panel.  The hotel was built in 1913 as a private residence before in 1926 being converted into a residential hotel; it was demolished in 1959.

On 28 June 1967, Ms Mansfield was a front-seat passenger in a 1966 Buick Electra 225 four-door hardtop, en route to New Orleans where she was next day to be the subject of an interview.  While cruising along the highway at around two in the morning, the driver failed to perceive the semi-truck in front had slowed to a crawl because an anti-mosquito truck ahead was conducting fogging and blocking the lane.  The mist from the spray masked the truck's trailer and, the driver unable to react in time, the car hit at high speed, sliding under the semi-trailer, killing instantly the three front-seat occupants.  Although the myth has long circulated she was decapitated, an idea lent some credence by the visual ambiguity of photographs published at the time, while it was a severe head trauma, an autopsy determined the immediate cause of death was a "crushed skull with avulsion of cranium and brain".  The phenomenon of the “under-run” accident happens with some frequency because of a co-incidence of dimensions in the machines using the roads.  Pre-dating motorised transport, loading docks were built at a height of around four feet (48 inches; 1.2 m) because that was the most convenient height for men of average height engaged in loading and unloading goods.  Horse-drawn carts and later trucks were built to conform to this standard so trays would always closely align with dock.  Probably very shortly after cars and trucks began sharing roads, they started crashing into each other and, despite impact speeds and traffic volumes being relatively low, the under-run accident was noted in statistics as a particular type as early as 1927.

1966 Buick Electra 225 Custom four-door Hardtop. GM (General Motors) Buick Division publicity shot.

The Buick was sold to a Florida-based collector who for decades kept it in storage before it was obtained for exhibition by the Dearly Departed Tours and Artifact Museum in Los Angeles, California.  The museum, described by its founder Scott Michaels as “for two decades a Los Angeles fixture”, was located on Santa Monica Boulevard, across from the Hollywood Forever Cemetery and was a “bricks & mortar” outgrowth of was a guided bus tour he’d previously conducted, taking tourists around the locations of tragic or horrific events which had transpired in the city; he had no shortage of sites.  Mr Michaels coined the term “Death Hag” and, as the ongoing popularity of “dark tourism” (variants including “atrocity tourism” and “holocaust tourism”) indicates, there is a market among those attracted to the macabre although motivations for the interest will be varied.  The museum had a focus on departed pop-culture celebrities and other exhibits included Mae West’s (1893–1980) false teeth, Rock Hudson’s (1925–1985) death bed, one of Sharon Tate’s (1943–1969) bras (32C) and a cigarette butt stubbed out by Carrie Fisher (1956-2016).

Dearly Departed Tours.

A thoughtfully designed site, as well as T-shirts and a gift store (blades of grass from the "grassy knoll" in Dealy Plaza, Dallas which made infomous by the assassination of John Kennedy (JFK, 1917–1963; US president 1961-1963; a fragment of the timber from Rock Hudson's death bed; shards of the shattered windscreen of Jayne Mansfield's death car and much more), there's a helpful "Find-a-Death" lookup feature (described by the L.A. Times as "deliciously sordid").

Presumably, frequently Mr Michaels checks for updates on the the well-curated Dead People site and it’s unlikely he’ll soon run out of subject matter because the recent proliferation of platforms and distribution channels has meant not only are more celebrities than ever being manufactured but the churn rate has also significantly increased; his mantra: “Famous people die every day” more true now than ever.  Unfortunately, the museum was forced to close in 2021 during the COVID-19 pandemic but, with the same attention to detail, he moved “Dearly Departed Tours” online, an innovation which has enabled his catchment of the macabre to extend well beyond Los Angeles.

Bugeye & Frogeye

Bugeye (pronounced buhg-ahy)

(1) A nautical term for a ketch-rigged sailing vessel used on Chesapeake Bay.

(2) A slang term, unrelated to the nautical use, used to describe objects or creatures with the bulging eyes resembling those of certain bugs.

1883: An Americanism, the construct being bug + eye, coined to describe the 1880s practice of shipwrights painting a large eye on each bow of the ketches used for oyster dredging in Chesapeake Bay, an estuary in the US states of Maryland and Virginia.  Bug dates from 1615–1625 and the original use was to describe insects, apparently as a variant of the earlier bugge (beetle), thought to be an alteration of the Middle English budde, from the Old English -budda (beetle) but etymologists are divided on whether the phrase “bug off” (please leave) is related to the undesired presence of insects or was of a distinct origin.  Although “unbug” makes structural sense (ie remove a bug, as opposed to the sense of “debug”), it doesn’t exist whereas forms such as the adjectives unbugged (not bugged) and unbuggable (not able to be bugged) are regarded as standard.  Eye pre-dates 900 and was from the Middle English eie, yë, eighe, eyghe, yȝe, eyȝe & ie, from the Old English ēge, a variant of ēage, from the Proto-West Germanic augā, from the Proto-Germanic augô (eye).  It was cognate with the German Auge & the Icelandic auga and akin to the Latin oculus (eye), the Lithuanian akìs (eye), the Slavic (Polish) oko (eye), the Old Church Slavonic око (oko) (eye), the Albanian sy (eye), the Ancient Greek ὄψ (óps) (in poetic use, “eye; face”) & ὄσσε (ósse) (eyes), the Armenian ակն (akn), the Avestan aši (eyes) and the Sanskrit अक्षि (ákṣi).  A related Modern English form is “ogle”.  Bugeye is a noun and bugeyed is an adjective; the noun plural is bugeyes.  Hyphenated use of all forms is common. 

Frogeye (pronounced frog-ahy or frawg-ahy)

(1) In botany, a small, whitish leaf spot with a narrow barker border, produced by certain fungi.

(2) A plant disease so characterized.

(3) A slang term, unrelated to the botanical use, used to describe objects or creatures with the bulging eyes resembling those of frogs.

1914–15: A descriptive general term, the construct being frog + eye, for the condition Botryosphaeria obtusa, a plant pathogen that causes Frogeye leaf spot, black rot and cankers on many plant species.  The fungus was first described by in 1832 as Sphaeria obtusa, refined as Physalospora obtusa in 1892 while the final classification was defined in 1964.  Frog (any of a class of small tailless amphibians of the family Ranidae (order Anura) which typically move by hopping and in zoology often referred to as “true frog” because in general use “frog” is used loosely or visually similar creatures) pre-dates 1000 and was from the Middle English frogge, from the Old English frogga, from the Proto-West Germanic froggō (frog).  It was cognate with the Norwegian Nynorsk fraug (frog) and Old Norse frauki and there may be links with the Saterland Frisian Poage (frog) and the German Low German Pogg & Pogge (frog).  The alternative forms in English (some still in regional use at least as late as the mid-seventeenth century were frosk, frosh & frock.  Eye pre-dates 900 and was from the Middle English eie, yë, eighe, eyghe, yȝe, eyȝe & ie, from the Old English ēge, a variant of ēage, from the Proto-West Germanic augā, from the Proto-Germanic augô (eye).  It was cognate with the German Auge & the Icelandic auga and akin to the Latin oculus (eye), the Lithuanian akìs (eye), the Slavic (Polish) oko (eye), the Old Church Slavonic око (oko) (eye), the Albanian sy (eye), the Ancient Greek ὄψ (óps) (in poetic use, “eye; face”) & ὄσσε (ósse) (eyes), the Armenian ակն (akn), the Avestan aši (eyes) and the Sanskrit अक्षि (ákṣi).  A related Modern English form is “ogle”.  Frogeye is a noun and frogeyed is an adjective; the noun plural is frogeyes.  Hyphenated use of all forms is common.

Bugeye or frogeye: The Austin-Healey Sprite

1960 Austin-Healey Sprite (left) & 1972 MG Midget (right).

The Austin-Healey Sprite was produced between 1958 and 1971 (although in the last year of production they were badged as the Austin Sprite, reflecting the end of the twenty year contract with Donald Healey's (1898–1988) eponymous company).  Beginning in 1961, the car was restyled and a more conventional frontal appearance was adopted, shared with the almost identical MG Midget, introduced as at the same time as a corporate companion and the Midget outlived the Sprite, the last built in 1980.  Upon release, the Sprite immediately picked up the nicknames frogeye (UK & most of the Commonwealth) and bugeye (North America) because the headlights were mounted as protuberances atop the hood (bonnet), bearing a resemblance to the eyes of some frogs and bugs.  The original design included retractable headlights but to reduce both cost and weight, fixed-lights were used.  As purely functional mountings, such things continue to be fitted to rally-cars.  The linguistic quirk that saw the Sprite nicknamed bugeye in North America and frogeye in most of the rest of the English-speaking world is a mystery.  Etymologists have noted the prior US use of bugeye as a nautical term but it was both geographically and demographically specific and that use, visually, was hardly analogous with the Sprite.  No other explanation has been offered; the English language is like that.

1963 Lightburn Zeta (left) 1964 Lightburn Zeta Sports (centre) & Lightburn Zeta Sports with "sports lights" (right).  Not everything in the 1960s was groovy. 

1949 Crosley Hotshot.

Although distinctive, the look wasn’t new, familiar from the use of the Triumph TR2 (1952) and Crosley in the US had used a similar arrangement for their "Hotshot" & "Super Sport" (1949-1952 and notable for being fitted with four-wheel disk brakes although heey didn't work very well) and in Australia, Lightburn (previously noted for their well-regarded washing machines and cement mixers) were in 1964 forced to adopt them for the woeful Zeta Sports to meet headlight-height regulations.  The Zeta Sports was better looking than the Trabant-like "two-door sedan" which preceded it but truly that is damning with faint praise.  An adaptation (development seems not the appropriate word) of the Meadows Frisky microcar of the mid-1950s, the Zeta Sports was built in South Australia and initially it wasn't realized headlight-height rules in New South Wales (NSW) were such that the low-slung Zeta couldn't comply, even were the suspension to be raised, an expedient MG was compelled to use in 1974 to ensure the bumpers of the Midget & MGB sat at the height specified in new US rules.  Instead "sports lights" were added to the bonnet (hood) which lent more more cartoon-like absurdity to the thing but did little to increase its appeal, only a few dozen built in the two years it was available.

1959 Alfa Romeo Giulietta Sprint Speciale, Tipo (type) 101.20. 

Ungainly the bugeye lights may have been but they were a potentially handy addition given the original headlights doubled as bumper bars.  That seems a silly idea and it is but it wasn't unique to the Zeta and some examples had exquisite (if vulnerable) coachwork, such as the early (low-nose) versions of the much-admired Alfa Romeo Giulietta SS (Sprint Speciale, Tipo (type) 101.20; 1957-1962).  It was only the first 101 cars which were produced in lightweight, bumper-bar less form, that run to fulfil the FIA's homologation rules which demanded a minimum of 100 identical examples to establish eligibility in certain classes of production-car racing.

Lindsay Lohan in "bugeye" sunglasses, the look made popular by Jacqueline Kennedy (1929-1994; US First Lady 1961-1963). 

So aerodynamically efficient (the drag coefficient (CD) a reputed .28) was Carrozzeria Bertone's design that although using only a 1290 cm³ (79 cubic inch) engine with barely 100 hp (75 kW), the SS could achieve an even now impressive 200 km/h (124 mph).  Fitted with a 498 cm³ engine which yielded 21 hp (15.5 kW), the Zeta Sedan thankfully wasn't that fast but did feature a four speed manual gearbox with no reverse gear; to reverse a Zeta, the ignition key was turned the opposite direction so the crankshaft turned the other way.  All four gears remained available so top speed in reverse would presumably have been about the same as going forward but, as Chrysler discovered during the testing for the doomed Airflow (1934-1937), given the vagaries of aerodynamics, it may even have been faster, something which certainly may have been true of the Sports, (at least with the soft top erected) given the additional drag induced by the bugeye lights.  This was never subject to a practical test because unlike the sedan, the diminutive roadster had a reverse gear.  

The class-winning Austin-Healey Sprite, Coupe des Alpes rally, 1958.  With its goofy bugeyes and "grinning grill", the Sprite was often anthropomorphized.  It was part of the little machine's charm and, cheap to run and easy to tune, Sprites were for decades a mainstay of entry-level motorsport and still appear in historic categories.  For years they were cheap so predictably were repowered by more powerful engines including V8s, the transplantation of which could be challenging, as was the subsequent driving experience.

An Italian Bugeye: Pininfarina's Ferrari 330 GTC Speciale

1968 Ferrari 330 GTC.

Introduced at the 1966 Geneva Auto Show, the 330 GTC was an important model for Ferrari and something of a watershed, the model defining the template which would be used for a succession of grand touring models which profitably could be manufactured and sold in volumes which, by Ferrari’s historic standards, constituted mass-production.  Between 1966-1968 597 were built (the of-quoted 598 said to be a double-counting of one chassis number), buyers attracted not only by the style but also creature comforts like air-conditioning and electric windows.  Additionally, there had been refinements to extend the appeal beyond those drawn to the faster but more raucous sports cars, independent rear suspension meaning the ride was softer and the attention paid to NVH (noise, vibration and harshness although the acronym wasn’t then in use in Italy where all three qualities still had a following) meant merely the thing was less tiring (noise is a source of stress); the 330 GTC was said to be the first Ferrari in which the radio genuinely was usable.  Styled by Pininfarina, taking cues from the 500 Superfast (1964-1966) at the front and the 275 GTS (1964-1966) to the rear, it shared the 2,400 mm (94½ inch) wheelbase of the 275 GTB (1964-1968).  A lovely, elegant shape which aged well, it wouldn’t seem to need enhancement but Pininfarina did just that, using the 330 GTC as a test-bed for a number of design studies, some of the details almost imperceptible and some obvious.

1964 Ferrari 330 GT 2+2 (left) and 1967 Ferrari 365 California Spyder (right). 

Of the latter, the most obvious was the addition of a pair of Supervis (super vision) driving lights in retractable housings, as used on the Ferrari 365 California Spyder (1966-1967).  By the mid 1960s, integrated quad headlights had for a decade been a part of mainstream design but their appearance on a Ferrari  had not met with universal praise, the 330 GT 2+2 (1964-1967) produced for its first two seasons with four but reverting to what was judged a more aesthetically accomplished pair for the rest of its run.  Speeds however were rising and the networks of European roads designed for high speed cruising rapidly were being extended and the need for better headlights was acknowledged.  Soon, technology would provide that but in the short term the solution was to add another pair and the retractable units on the Superfast were a way to do that without compromising the marque’s recognizable design language.  It was only on the Superfast the Supervis lights were standard equipment and they appeared on only two of the four 330 GTC Speciales along with a handful of regular production 330 GTC (fitted upon customer request, most sources suggest only three took up the option) and the clearly limited demand, coupled with the labor-intensive installation process, dissuaded Ferrari from extending availability as early as 1965 they appear to have vanished from the option list.  Not until compelled by US regulators a half-decade later would the factory return to retractable headlights, by then in a symmetrical quad.

Ferrari 330 GTC Speciale (serial number 8727, Pininfarina construction number CO 004, left) and in bug-eye mode (right).  This does hint why rarely are the the 365 California Spyders photographed with headlights raised. 

The brace of Supervis on chassis 8727 had a history.  Sometime prior to 1988 the front of the car had been damaged and when repairs were effected, the bug-eye lights simply were removed, the suddenly gaping apertures covered with a plug from sheet aluminium; once painted, the nose again resembled that of the standard 330 GTC the car had once been.  It was only during a later restoration the plugs were discovered and information was sought from Pininfarina which provided details of the history.  Obviously the rotating mechanisms were no longer available so those on one of the 14 365 California Spyders were removed and disassembled, allowing every part exactly to be duplicated, a process as expensive as it sounds and, adding to the cost, it was necessary to fabricate a new nose-cone because the existing metal surrounding the plugs had become too fragile to support the weight.

Skinnytoker Trindalyn Mackenzie skinnysplaining that "skinny isn't owned, it's rented".

The bug-eye look was adopted by the skinnytokers (the skinnytok community said to be "the acceptable pro ana") because the exaggerated size of the frames and lens creates the visual illusion of making the face appear thinner although Trindalyn Mackenzie seems anyway splendidly slender.  

A French bugeye: The Matra 530SX

Matra’s 1967 advertising copy for the last of the Sports Jets (left) and a 530 (right).

René Bonnet (1904–1983) was a self-taught French designer and engineer who joined the long list of those unable to resist the lure of building a car bearing his name.  It ended badly but his venture does enjoy a place in history because briefly he produced the first mid-engined road cars offered for general sale, some four years after the configuration had in Formula One racing begun to exert a dominance which endures to this day.  His diminutive sports car (marketed variously as René Bonnet Djet, Matra-Bonnet Djet, Matra Sports Djet & Matra Sports Jet) were produced by his company between 1962-1964 and by Matra for a further two years, the French manufacturer taking over the concern when Bonnet was unable to pay for the components earlier supplied.  While Matra continued production of the Djet, it used the underpinnings for a much revised model which would in 1967 emerge as the Matra 530.

Matra R.530 surface to air missile (1962, left) and René Bonnet Missile (1959-1962).

It was only force of circumstances which would lead Matra to producing the Djet.  As Bonnet’s largest creditor when the bills grew beyond his capacity to pay, the accountants worked out the only hope of recovering their stake was to take the equity and continue the operation.  Although asset-stripping wasn’t then the thing it would later become, there’s nothing to suggest this was contemplated and the feeling was the superior administrative capacity of Matra would allow things to be run in a more business-like manner although there was genuine interest in the workforce’s skills with the then still novel fibreglass.  However, although Djet production resumed under new management, Bonnet’s other offerings such as the Missile (1959-1962) were retired.  The missile, a small, front-wheel drive (FWD) convertible was a tourer in the pre-war vein rather than a sports car but while the idea probably had potential, the price was high, the performance lethargic and the styling quirky even by French standards.  In looks, it had much in common with the contemporary Daimler SP250 including the tailfins and catfish-like nose but while the British roadster was genuinely a high-high performance (if flawed) sports car, the missile did not live up to its name; under the hood (bonnet) sat small (some sub 1000 cm³) four cylinder engines rather than the Daimler’s sonorous V8.  One influence did however carry over: Matra named the 530 after one of their other products: the R.530 surface to air missile which had entered service in 1962 after a five year development.

Vis-à-vis: Matra 530: The LX (left) and the SX (right).

Using three-numeral numbers for car names is not unusual but usually the reference is to engine capacity (in the metric world a 280 being 2.8 litres, a 350, 3.5 litres etc while in imperial terms 350, 427 etc stood as an indication of the displacement in cubic inches).  Buick proved a contrarian, their 445 V8 gaining the name from its torque rating and the company used 225 in honor of the impressive 225 inch (5.7 m) length of the the 1959 Electra (Jayne Mansfield (1933–1967) died in a 225), sticking to to it for years even as the thing grew and shrunk and there have been many three-digit numbers which indicated a model's place in the hierarchy, the choice sometimes seemingly arbitrary.  Porsche in 1963 thought 901 was innocuous but Peugeot objected, claiming an exclusive right (for cars sold in France) to the use of three digit numbers with a central "0".  At that point Mercedes-Benz had in France been for a decade been selling the 300 and were about to release the 600 so it seemed an ambitious claim but, given the advice the case would be heard in a French court (which meant the French would win), Porsche renamed the thing 911 and the rest is history.  The "Letter Series" Chrysler 300 gained the name from its industry-leading 300 horse power, 331 cubic inch (5.4 litre) V8 and such was the reputation the thing soon established that even though over the following eleven years displacement and power both rose, the "300" model designation was retained, the allure so strong there was a twenty-first century revival.  Even now, 300 sounds an impressive number if linked to horsepower while the "110" used by both Austin and Wolseley doesn't stir the imagination, even though it denoted a useful 11% jump in horsepower from the previous 99.  The three-dozen odd models of the French Monica (1971-1975) were all called "560" because although Chrysler invoiced the company for "340 cid" (cubic inch displacement) V8s, to have called it the 340 would have baffled many in Europe for whom inches were mysterious so 560 it was, a familiar allusion to its 5.6 litres.  Unfortunately, after the ripples of the first oil shock washed over Europe after 1973, engines of that size become suddenly unfashionable and Monica was doomed along with most of the once lucrative trans-Atlantic ecosystem.  

1971 Chrysler (Australia) VG Valiant Regal 770 Hardtop.

Perhaps because 220, 440, 330 and such can be multiples of amicable numbers (and thus possess a beauty for mathematicians), they seem to have been used as model designations unrelated to the three numeral string’s usual function of (usually with some rounding up or down) indicating engine displacement (Kawasaki 440=440 cm3; Mercedes-Benz 220=2.2 litres; Oldsmobile 330=330 cid etc). AMC (American Motor Corporation) had the most complete sequence, using 220, 330, 440, 550, 660, 770, 880 & 990 to tag a model’s place in the hierarchy and in Australia Chrysler used 660 and 770 for their blinged-up Hillman Hunter and Valiant respectively; they also called the Hunter a “Royal” in case 660 was too abstract for the colonials. There, Ford's Mark 1 Cortina was sold as a 220 (the so-called "poverty" model which was a two-door without even a standard heater so it could be advertised at the lowest possible price) & 440 (the better equipped four-door version).  When a two door version with the 440 equipment levels was released, instead of 330 it was called 240. Confusingly, in the US during the late 1960s and early 1970s, some of Chrysler Corporation's models used 440 as a trim level designation at the same time their 440 cubic inch (7.2 litre) V8 was widely available although the 440 V8 wasn't available in the "440" models; that must have made sense to someone on the executive floor.  550 is also a footnote because the Mercedes-Benz R230 (2001-2011) was unusual because of the quirk of the SL 550 (2006-2011), a designation used exclusively in the North American market, the RoW (rest of the world) cars retaining the SL 500 badge even though both used the 5.5 litre (333 cubic inch) V8 (M273).

1989 ZIL-41052 presidential limousine (one of 13 built) used by both comrade Mikhail Gorbachev (1931–2022; Soviet leader 1985-1991) and former comrade Boris Yeltsin (1931–2007; President of Russia 1991-1999).  Comrade Gorbachev is standing third from left.

Apparently, the number "7" is among people with a preference for such things the "most popular number" and this seems to be neither culturally no gender nor specific.  Having a "favorite number" for reasons unrelated to connection with anything else is a real phenomenon and is not restricted to synesthetes although presumably their experiences provide at least some empirical rationale for a preference.  Historically there are things in seven ("seven seas", "seven wonders of the ancient world" etc) and Christianity, as well as assuring us God rested on the seventh day after creating all in six, lists the "seven deadly sins" for us to avoid, lest we been damned for eternity to Hell.  Mathematicians note that of the ten numerals it has certain unique properties but this isn't thought to account for the attraction and it may be nothing more than the character "7" being thought visually attractive and the pronunciation of "seven" being pleasing.  Since 1995 Boeing has produced the 777 airliner and as well Chrysler and AMC, there have been other cars called 770, including one which became infamous for its later association with Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945): The Mercedes-Benz 770 & 770K, produced in two generation (W07, 1930-1938 & W150, 1938-1943), known also as the Grosser (grand) Mercedes.  The 770's gained their name from the 7.7 litre (468 cubic) inch straight-eight engines (many of which were supercharged) although when the Soviet 7.0 litre (425 cubic inch) V8 ZIL 117 was upgraded (as the 4104) to a 7.7 litre V8, there was no use of "7" in the title and only one did one appear in the nomenclature used for its successors (1985-2010).

Hongqi CA770 four-door cabriolet with comrade chairman Mao Zedong (standing centre) holding the "handle-bar"); comrade vice charman Lin Biao to his left.  The image was taken at the dawn of the Cultural Revolution (1966-1976), Tiananmen Square, Peking (Beijing), 1966.

The big ZILs were allocated almost exclusively to senior figures in the Communist Party and that was true of its Chinese counterpart, the Hongqi CA770; like the Soviet ZILs, the Honqqis owed much (borrowed, stolen, copied) to the West and in some case the Chinese even used some US built-V8 engines.  Among the most photographed of the CA770s were the four-door cabriolets (complete with suicide doors) in which would stand CCP (Chinese Communist Party) worthies like comrade Chairman Mao Zedong (1893–1976; CCP chairman 1949-1976), comrade Lin Biao (1907–1971; CCP vice chairman 1958-1971) and comrade Zhou Enlai (1898–1976; premier of the People's Republic of China (PRC) 1949-1976), waiving to dutifully assembled peasants, hopefully grateful for being able to buy their bicycles.  Neither the CA770 or its successors used engines as large as the Mercedes-Benz or the ZILs but all consumed fossil fuel and discharged greenhouse gasses in volumes which would have appalled Greta Thunberg (b 2003).

Nor is a link with the materiel of the military unusual, the names of warships have been borrowed and Chevrolet used Corvette as a deliberate allusion to speed and agility but an air-to-air missile was an unusual source although Dodge did once display a Sidewinder show car.  Eventually the Corvette did live up to its name although the humble Triumph Spitfire was a far cry from the fighter aircraft which became famous in the Battle of Britain (1940).  At the time though, it wasn't the Matra's name which attracted most comment.  There have been quite a few French cars which looked weirder than the 530 but the small, mid-engined sports car was visually strange enough although, almost sixty years on, it has aged rather well and the appearance would by most plausibly be accepted as something decades younger.  The automotive venture wasn’t a risk for Matra because it was a large and diversified industrial conglomerate with profitable interests in transport, telecommunications, aerospace and of course defence (missiles, cluster-bombs, rockets and all that).  As things transpired, the automotive division would for a while prove a valuable prestige project, the participation in motorsport yielding a Formula One Constructors’ Championship and three back-to-back victories in the Le Mans 24 hour endurance classic.

Matra 530: The LX (left) and the SX (right).

The road-car business however proved challenging and Matra never became a major player.  Although the British and Italians would prove there was a market for small, economical sports cars, buyers seemed mostly to prefer more traditionally engineered roadsters which were ruggedly handsome rather than delicately avant-garde.  Although as a niche model in a niche market, the volumes were never high, the 530 was subject to constant development and in 1970 the 530LX was released, distinguished by detail changes and some mechanical improvements.  Most distinctive however was next year’s 530SX, an exercise in “de-contenting” (producing what the US industry used to call a “stripper”) so it could be offered at a lower price point, advertised at 19,000 Fr against the 22,695 asked for the LX.  It was a linguistic coincidence the SX label was later chosen for the lower price 386 & 486 CPUs (central processing unit) by the US-based Intel although they labeled their full-priced offerings DX.

Yuri Gagarin (1934–1968; Soviet pilot and cosmonaut and the first human to travel to “outer space”) with his 1965 Matra Djet (left), standing in front of the Покори́телям ко́смоса (Monumént Pokorítelyam kósmosa) (Monument to the Conquerors of Space), the titanium obelisk erected in 1964 to celebrate the USSR's pioneering achievements in space exploration.  The structure stands 351 feet (107 metres) tall and assumes an incline of 77° which is a bit of artistic licence because the rockets were launched in a vertical path but it was a good decision however because it lent the monument a greater sense of drama.  Underneath the obelisk sits the Музей космонавтики (Memorial Museum of Cosmonautics (known also as the Memorial Museum of Astronautics or Memorial Museum of Space Exploration)) and in the way which was typical of projects in the Brezhnev-era (Leonid Brezhnev (1906–1982; Soviet leader 1964-1982) USSR, although construction was begun in 1964, it wasn't until 1981 the museum opened to the public.  In the Soviet Union, while it was common for projects to be delayed for years, they were usually described as "ahead of schedule". 

The reduction in the cost of production of the SX was achieved in the usual way: remove whatever expensive stuff can be removed.  Thus (1) the retractable headlights were replaced with four fixed “bugeyes”, a single engine air vent was fitted instead of the LX’s four, (3) the rear seat and carpet were deleted, (4) the front seats were non-adjustable, (5) the trimmed dashboard was replaced by one in brushed aluminium (which was much-praised), the removable targa panels in the roof were substituted with a solid panel and, (7) metal parts like bumpers and the grille were painted matte black rather than being chromed.  In the the spirit of the ancien regime, the Frensh adopted the nicknames La Matra de Seigneur (the Matra of a Lord) for the LX & La Matra Pirate (the Matra of a pirate) for the SX.

Who wore the bugeye best?  Austin-Healey Sprite (1958, left), Lightburn Zeta Sports (1964, centre) and Matra 530SX (1971, right).

The SX did little to boost sales and even in 1972 which proved the 530’s most prolific year with 2159 produced, buyers still preferred the more expensive model by 1299 to 860.  Between 1967-1973, only 9609 530s were made: 3732 of the early models, 4731 of the LX and 1146 of the bugeyed SX and, innovative, influential and intriguing as it and the Djet were, it was a failure compared with something unadventurous like the MGB (1963-1980), over a half-million of which were delivered.  One 530 however remains especially memorable, a harlequinesque 1968 model painted by French artist Sonia Delaunay (1885–1979), a founder of the school of Orphism (a fork of Cubism which usually is described as an exercise in pure abstraction rendered in vivid colors).  The work was commissioned by Matra's CEO Jean-Luc Lagardère (1928–2003) for a charity auction and still is sometimes displayed in galleries.  In 2003, after some thirty years of co-production with larger manufacturers, Matra’s automotive division was declared bankrupt and liquidated.

1955 Mi-Val Mivalino with PAV 40 Trailer (left & right).  The frog (centre) is a ceramic by Fantastic Froggos.

Founded in 1950 in Gardone, Valtrompia, Italy to produce economical transport vehicles for the home market, Mi-val (Metalmeccanica Italiana Valtrompia) in 1953 gained a licence from FRG (Federal Republic of Germany, the old West Germany) manufacturer Messerschmitt to produce a version of their three-wheel micro-car.  Although using an Italian engine (an air cooled, 2-stroke, 171.7cm³ (10.5 cubic inch) single-cylinder unit) and a number of locally produced trim parts, most of the components were supplied as a kit to be assembled in Gardone but although the construction quality was high, demand never matched what Messerschmitt achieved in the FRG and the last of the 100-odd Mivalinos was made in 1955.

Ready to take to the Autobahn in pursuit of Porsches: Messerschmitt KR175 Kabinenrollers.

In the aftermath of World War II (1939-1945), there was a resolve among the victorious allied powers that Germany should be prevented from again building the military capacity to threaten the peace in Europe as had happened twice in the twentieth century, each time resulting in history’s most destructive wars.  Among the many restrictions imposed on German industry was a prohibition on the manufacture of aircraft, a technology which had emerged as a decisive strategic weapon and at the time the only creditable delivery system for the then novel atom bomb.  Germany’s surviving aircraft industry thus turned to other sectors, choosing where possible products most suited to their experience, plant and workforce, cars an obvious venture.  Like others, Messerschmitt had expertise in steel fabrication, the use of aluminium and advanced aerodynamics and there being a demand for small, economical and low-cost vehicles, the company created a “micro-car”, a three-wheeler which was a kind of motorcycle with enveloping bodywork, designed to accommodate two or three (although, as the contemporary photographs confirm, often more were crammed in).  The aptly-named Messerschmitt Kabinenroller (Cabin Scooter) was produced in both three and four wheeled form between 1953-1956 and although the engines were small, the performance was adequate even for Autobahn use because, reflecting the experience in aviation, the small machines were light and drag was low, the aerodynamics sound.  The most distinctive feature was the Perspex canopy, recalling the company’s wartime fighter aircraft and it afforded outstanding all-round visibility but on sunny days the heat build-up created a mini-greenhouse effect so removable shades were soon popular.

1959 Fahrzeug- und Maschinenbau (Messerschmitt) “Tiger” Tg500.

It wasn’t long after the end of hostilities that the threat of the Soviet Union’s divisions (and after 1949 its nuclear arsenal) replaced the fear of a resurgent Germany as the West’s strategic world view and in 1955, the FRG was admitted to membership of NATO (North Atlantic Treaty Organization, 1949).  One implication of all this was that West Germany was allowed to re-enter the aviation business so the Kabinenroller business was in 1956 sold to Fahrzeug und Maschinenbau which, in even reducing volumes, continued production until 1964.  By then, demand for micro-cars had fallen below the level required for profitability, the quirky sector suffering not only from the effects of the increasing prosperity delivered by the FRG’s post-war Wirtschaftswunder (economic miracle) but also the new generation of small cars such as the BMC (British Motor Corporation) Mini (1959-2000) and Fiat 500 (1957-1975) which, for only slightly more money, were perceived as scaled-down versions of “real cars” rather than a motorcycle with a body.