Breadvan

Breadvan (pronounced bred-vann)

(1) A delivery vehicle adapted for carrying loaves of bread or other bakery items for delivery to retail outlets, hotels, cafés etc.

(2) As the Ferrari 250 GT SWB (short wheelbase) “Breadvan”, a one-off vehicle produced in 1962.

(3) As a descriptor of the “breadvan” style applied to the rear of vehicles to seek aerodynamic advantages in competition, variously applied, mostly during the 1960s & 1970s.

1840s: A compound word, the construct being bread + van.  Bread was from the Middle English bred & breed (kind of food made from flour or the meal of some grain, kneaded into a dough, fermented, and baked), from the Old English brēad (fragment, bit, morsel, crumb), from the Proto-West Germanic braud, from the Proto-Germanic braudą (cooked food, leavened bread), from the primitive Indo-European berw- & brew- (to boil, to see).  Etymologists note also the Proto-Germanic braudaz & brauþaz (broken piece, fragment), from the primitive Indo-European bera- (to split, beat, hew, struggle) and suggest bread may have been a conflation of both influences.  It was cognate with the Old Norse brauð (bread), the Old Frisian brad (bread), the Middle Dutch brot (bread), the German Brot (bread), the Scots breid (bread), the Saterland Frisian Brad (bread), the West Frisian brea (bread), the Dutch brood (bread), the Danish & Norwegian brød (bread), the Swedish bröd (bread), the Icelandic brauð (bread), the Albanian brydh (I make crumbly, friable, soft) and the Latin frustum (crumb).  It displaced the non-native Middle English payn (bread), from the Old French pain (bread), having in the twelfth century replaced the usual Old English word for "bread" (hlaf).  Van was short for caravan, from the Middle French caravane, from the French caravane, from the Old French carvane & carevane, (or the Medieval Latin caravana), from the Persian کاروان‎ (kârvân), from the Middle Persian (kārawān) (group of desert travelers), from the Old Persian, ultimately from the primitive Indo-European ker- (army).  Most famously, the word was used to designate a group of people who were travelling by camel or horse on the variety of routes referred to as the Silk Road and it reached the West after being picked up during the Crusades, from the Persian forms via the Arabic qairawan and connected ultimately to the Sanskrit karabhah (camel).  Breadvan (also as bread-van) is a noun; the noun plural is breadvans.

Breadvans various

Progress: Horse-drawn breadvan (left) and Austin (left) & Morris (right), breadvans, Melbourne, Australia, 1959 (right).  The Morris Commercial J-type was produced between 1949 and 1961 and between 1957 and 1960s there was also a “badge-engineered” (and mechanically identical) Austin version.  The BMC (British Motor Corporation) conglomerate (that ultimately would be absorbed into the doomed British Leyland (1968-1986) became notorious for “badge-engineering” (one model produced under six different brands) their passenger cars but their light commercial vehicles often were produced as both an Austin and Morris, the original rationale being to provide products to sometimes separate dealer networks.

The breadvans were first horse-drawn and came into use in the in the 1840s.  These vans were used to transport freshly baked bread from bakeries to homes and businesses in cities and towns in the UK, Europe, North America and Australasia.  The breadvan was adopted as an efficiency measure, being a significant improvement on the traditional system of delivery which was usually a “baker’s boy” carrying baskets of bread on foot to customers.  The horse-drawn breadvans allowed bakers increase production and expand their customer base.  The construction of the vehicles was not particularly specialized but they did need to be (1) waterproof to protect the goods from the elements and (2) secure enough that the bread was not accessible by opportunistic birds, dogs or thieves.  Enzo Ferrari (1898-1988) became famous for the cars carrying his name (though never much associated with breadvans) but his imperious attitude to customers and employees alike led to a number of them storming out of Maranello and creating their own machines.  Some, like Lamborghini endured through many ups & downs, others like Bizzarrini survived for a while and ATS (Automobili Turismo Sport) produced a dozen exquisite creations before succumbing to commercial reality.  Another curious product of a dispute with il Commendatore was the Ferrari 250 GT SWB “Breadvan”.

Ferrari 250 GT SWB “Breadvan” in profile (left) and leading a 250 GT SWB, the car on which it was based.

Ferrari’s 250 GTO became available to customers in 1962 and one with his name on the list was Count Giovanni Volpi di Misurata (b 1938), principal of the Scuderia Serenissima (Scuderia SSS Republica di Venezia) operation but when Enzo Ferrari found out Volpi was one of the financial backers of the ATS project, he scratched the count’s name from the order book.  Through one of the back channel deals still a feature of Italian commerce, Volpi did obtain a GTO but he decided he’d like to make a point to il Commendatore so opted to make something even better for his team’s assault on the 1962 Le Mans 24 hour endurance classic.  In the Scuderia Serenissima stable was what was reputed to be the world’s fastest Ferrari GT SWB (serial number 2819 GT) and it was decided to update this to a specification beyond even that of the GTO, a task entrusted to Giotto Bizzarrini (1926-2023) who, with remarkable alacrity, performed the task in the workshops of noted coachbuilder Piero Drogo (1926–1973).  The changes wrought were radical indeed.  To obtain the ideal centre of gravity, the 3.0 litre (180 cubic inch) V12 engine was shifted 4¾ inches (120 mm) rearward, sitting entirely behind the front axle and mounted lower, something permitted by the installation of a dry sump lubrication system.  Emulating the factory GTO, six downdraft, twin choke Weber carburetors sat atop the inlet manifold, the tuned engine generating a healthy 300 HP (horsepower).  Given the re-engineering, on paper, the car was at least a match for the GTO except it lacked the factory machine’s five-speed gearbox, running instead the standard four-speed.  

Ferrari 250 GT SWB “Breadvan”.  It's not known if anyone has ever calculated the rear compartment's capacity but it would have held a few loaves and they'd likely have been delivered more quickly than most.

What really caught the eye however was Bizzarrini’s striking bodywork, the sharp nose so low a Perspex cover had to be fabricated to shield the cluster of a dozen velocity stacks of the Webers protruding above the hood (bonnet) line.  Most extraordinary however was the roofline that extended from the top of the windscreen to the rear where it was sharply cut-off to create what remains perhaps the most extreme Kammtail ever executed.  The count was impressed, the creation matching the GTO for power while being 100 kg (220 lb) lighter and aerodynamically more efficient.  Accordingly he included it in the three-car Ferrari team he assembled for Le Mans along with the GTO and a 250 TR/61; it's appearance caused a sensation, the French dubbing it la camionnette (little truck) but it was the English nickname “Breadvan” that really caught on.  To a degree the count proved his point.  Under pressure from Ferrari the organizers forced the Breadvan to run in the prototype class against pure racing cars rather than the GTOs in the granturismo category but in the race, it outpaced the whole GT field until, after four hours, a broken driveshaft forced its retirement.  Subsequently, it was entered that season in a further four events, scoring two GT class victories and a class track record before being retired.  Count Volpi sold the car in 1965 for US$2,800 (it was then just another no longer competitive, "clapped-out" race car) but it has survived to be a popular entrant on the historic racing circuit.

2021 Ferrari Breadvan homage by Niels van Roij Design.

Dutch designer Niels van Roij (b 1984) runs a specialist design house and in 2019 was commissioned to built a one-off “Ferrari Breadvan homage”.  Two years in the making, the project was based on a 550 Maranello (tipo F133, 1996-2002), the model chosen because it was the company’s last front-engined, V12 built with the classic open-gate manual transmission.  With the increase in the money supply (most of which went to the upper few percent of the population), the market for bespoke creations (thought effectively extinct since the demise in the 1960s of most of the coach-building business) has grown and for those not content with the long and expensive option lists now offered by some manufacturers, true exclusivity can be obtained by commissioning a one-off creation.  Typically, the things cost at least US$2 million.  

Breadvans, crashed and fixed.

Breadvans ancient and (slightly more) modern can crash or otherwise be damaged and while some will be written off (typically if replacement is economically more viable than repair), if the vehicle is sufficiently valuable, it will be repaired.  The Ferrari Breadvan hasn’t been sold in a public exchange since the mid-1960s although it has shifted between collections on a number of occasions but always via private treaties.  A current market valuation is thus speculative but as a unique Ferrari 250 SWB of historical significance, it will be a big number and current estimates are between US$25-30 million, a reasonable increase from the US$2,800 realized in 1965.  So, the dented Ferrari Breadvan gets fixed and England’s RS Panels, based in Attleborough Fields Industrial Estate, Nuneaton was entrusted with the task after one “prang”.  Specialists in the aluminum and steel panels forming the usually curvaceous but occasionally brutalist lines of classic-era Ferraris, Maseratis, Jaguars, Aston Martins and such, as many owners discovered after RS returned their repaired or restored cars, they found the fit and finish was of a higher standard than when they left the factory, all those years ago.  Ferraris especially were notorious for looking gorgeous but if one looked too closely at the welds and joins not usually seen, the impression could be a little dented.  After emerging from RS Panels, it’s likely the Breadvan is in its finest ever condition.

1965 Ford GT40 Mark I (left) 1966 Ford J Car (centre) & 1967 Ford GT40 Mark IV (right).

As well as the ATS, Lamborghinis and Bizzarrinis, Enzo Ferrari’s attitude to those who disagreed with him also begat the Ford GT40, a well-known tale recounted (with a little license) in the 20th century Fox film Ford vs Ferrari (2019).  In 7.0 litre (427 cubic inch) form, the GT40 Mark II won at Le Mans in 1966 but Ford’s engineers were aware the thing was overweight and lacked the aerodynamic efficiency of the latest designs so embarked on a development program, choosing the project name “J Car”, an allusion to the “Appendix J” regulations (one of the few genuinely good ideas the FIA (Fédération Internationale de l'Automobile (the International Automobile Federation) came up with before it became world sport's dopiest regulatory body) with which it conformed.  The aluminum honeycomb chassis was commendably light and, noting the speed advantage gained by the Ferrari Breadvan in 1962, a similar rear section was fabricated with tests confirming the reduction in drag.  Unfortunately, the additional speed it enabled exposed the limitation of the breadvanesque lines: above a certain speed the large flat surface acted like an aircraft’s wing and the ensuing lift provoked lethal instability, one fatal crash proving the lightweight chassis also was fragile.  The “J Car” was thus abandoned and a more conventional approach was taken for both the chassis and body of the GT40 Mark IV and it proved successful, in 1967 gaining the second of Ford’s four successive victories at Le Mans (1966-1969).

The modern Ferrari "breadvans"

Ferrari 250 GT SWB “Breadvan” (left) and 2013 Ferrari FF (right).

Rather than the 250 Breadvan, it was probably market research that inspired the Ferrari FF (2011-2016), the Italian factory's first take on the shooting brake concept although in the 1950s there had been some built with opening rear hatches a la the fixed-roof versions of the Jaguar E-Type (1961-1974).  Over the decades, there had been more than a dozen "variations on the theme of a Ferrari station wagon" by a number of coachbuilders, all in their own way distinctive but none improved the lines of the donor car on which they were based, unlike the Jaguar XJS shooting brakes which looked so good it was remarkable one never appeared in the factory's catalogue.  According to the factory, "FF" stood for "Ferrari Four" a reference to the AWD (all wheel drive) configuration although it may also have been intended to remind potential buyers the thing could seat four and the promotional material included pictures of ski-racks and even a roof-mounted “ski-box”, able to hold ski-gear for four.  Clearly, the combination of AWD traction and the carrying capacity was a hint this was a car for those who liked to drive to the ski-fields.  The Ferrari FF "shooting brake" (the factory seems not to have used the term although most journalists seems to thought it best except the better informed who referenced the 250 "Breadvan") was very much in the same vein, its capaciousness closer to that of a “big coupé” rather than any size of station wagon although the factory did circulate photographs of the rear-compartment comfortably (if snugly) packed with a set of golf-clubs and a half dozen-odd travel bags; with folding rear seats, Ferrari claimed a trunk (boot) capacity of 450-800 litres (16-28 cubic feet).

1966 Jensen FF Series 1 (left) and 2017 Ferrari GTC4Lusso (right).

Despite the name, there was apparently no intention to link the car with the Jensen FF (1966-1971) a pioneering machine which featured both all wheel drive (AWD although then still called 4WD (four wheel drive)) and anti-lock brakes (an early, mechanical implementation derived from use in aviation which was most effective).  Anti-lock braking is essentially a form of “pressure modulation” and the modern abbreviation "ABS" doesn’t reference the often quoted  “Anti-Lock Braking System”; the correct source is Anti-Bloc System, the name adopted in 1966 when Daimler-Benz and the Heidelberg electronics company Teldix (later absorbed by Bosch) began a co-development of a hybrid analogue-electronic system.  The system used on the Jensen FF was an early, mechanical implementation derived from use in aviation which have proved effective for aircraft landing on icy runways).

Marketing opportunity for niche players: A Lindsay Lohan breadvan, Reykjavik, Iceland.

The Jensen FF really wasn’t a shooting brake although the huge and distinctive rear window was also a hatch so it did offer some of the advantages.  Despite the high price, the Jensen FF sold remarkably well but its market potential was limited because all Ferguson’s development work had been done in England using RHD (right-hand-drive) vehicles and the system was so specific it wasn’t possible to make a left-hand-drive (LHD) FF without re-engineering the whole mechanism, the apparatus so bulky the passenger's front seat was narrower than that of the driver so much did things intrude.  Consequently, only 320 were built, apparently at a financial loss.  Ferrari did better with their FF, over 2000 sold between 2011–2016 and although the packaging may have been remarkably efficient, with a 6.3 litre (382 cubic inch) V12 it was never going to be economical, listed by the 2013 US Department of Energy as the least fuel-efficient car in the midsize class, sharing that dubious honor with the bigger, heavier (though not as rapid) Bentley Mulsanne.  For owners, the 335 km/h (208 mph) top speed was presumably sufficient compensation.  When production ended, the FF was replaced by the conceptually similiar GTC4Lusso (2016-2020) and, unusually, in 2017 the factory announced the GTC4Lusso T, the appended "T" a reference to it being powered by a twin-turbocharged V8 rather than its older sibling's V12; the V8 was RWD (rear wheel drive) but did retain the 4WS (four-wheel steering) system.  The last of the pair left the factory late in 2020 and were not replaced so there have been no Ferrari Breadvans since.

Homemade breadvans

Ford Anglia, Rallye Monte-Carlo, 1962 (left) & Ford Anglia "breadvans" built for New Zealand Allcomer racing during the 1960s.

In the US, at a time with a million dollars was still a lot of money, Ford spent probably at least a million on the GT40’s abortive breadvan but in New Zealand, it doubtful the amateur racers in the popular “Allcomers” category (a close cousin of the admirable Formula Libre) spent even UD$100 in the development of their “breadvans”.  In the Allcomer category, the “breadvans” (again a nod to the Count Volpi’s 1962 Ferrari) were Ford Anglias with a rear section modified to gain some aerodynamic advantage.  The English Ford Anglia 105E (1959–1968) had an unusual reverse-angle rear-window (borrowed from some of the corporation's US Lincolns & Mercurys), a design chosen to optimize headroom for back-seat passengers and that it did but it also induced additional drag which, while of no great consequence at the speeds attained in rallying or on public roads, did compromise the top speed, something of great concern to those who found the light, agile machines otherwise well-suited to racing.  In the spirit of improvisation for which New Zealand Allcomer racing was renowned, “breadvans” soon proliferated, fabricated variously from fibreglass, aluminum or steel (and reputedly even paper-mache although that may be apocryphal and based on the use of the technique to create molds for a fibreglass structure) and the approach was successful, Anglias competitive in some forms of racing well into the 1970s by which time some had, improbably, been re-powered with V8 engines, an Allcomer solution for just about any problem.

La camionnette: Citroën Baguette Vans

1972 Citroën SM with Michelin's RR “plastic” wheels.

The Citroën SM (1970-1975) was not the success the manufacturer had anticipated in the heady days of the mid 1960s when the design parameters were finalized.  Then, oil was cheap, seemingly limitless and rules about exhaust emissions and safety so minor as to be barely an impediment to the imagination of engineers but, in a very short time much would change, notably US legislators beginning to impose passenger vehicle emission standards in an attempt to reduce the smog that had become a blight upon many cities and the publication in 1965 of Unsafe at Any Speed by crusading lawyer Ralph Nader (b 1934).  Nader’s book was an incitement of the design of US-built cars but what it triggered was an on-rush of legislation that would be imposed on any car sold in that lucrative market and while re-engineering was viable for some imports selling in volume, for niche products, the accountants couldn’t make the economics work; the SM was one of many victims, the last sold in the US leaving the showroom in 1973.  That meant its demise there couldn’t be blamed on the first oil shock (1973-1974) that wrought such a change on the global industry and one of the ironies of the era is that among vehicles sold in the US in its price range and offering such performance (especially were top-speed used as a yardstick), the SM was the one with the lowest fuel consumption, achieved by the use of a relatively small (a V6 of 2.7 or 3.0 litres (163 or 181 cubic inch)) and what were at the time industry-leading aerodynamics.

1974 Citroën HY (1947–1981) breadvan.

Things were however different in Europe where gas (petrol) was more expensive and an engine of that displacement was thought “large”; greatly SM sales were affected although the writing was on the wall even before OAPEC (Organization of Arab Petroleum Exporting Countries) on 17 October, 1973 imposed their first oil embargo, the car’s reputation for unreliability and costly maintenance spreading rapidly although that was a product more of infrastructure than design.  While by the standards of the time a complex machine, experience has shown well-maintained SMs are commendably robust but the problem was the Maserati-sourced V6 engine was unusual in using a 90^o configuration (it was essentially a cut-down V8) meaning aspects of the tuning were novel to most mechanics and the hydraulic systems were in some ways different to those used on the DS (1955-1975), the car on which most mechanics had gained their experience of such things.  As it was, sales in Europe dropped precipitously after 1971 (the first year of full-production) and the SM’s future likely anyway would have been bleak had it not been doomed by the rising price of gas and the loss of the lucrative US market.

1988 Citroën 2CV (1948-1990) camionnette.

The SM had been one of the cases of “mission creep” that were a characteristic of the industry in the optimistic and prosperous 1960s.  The origin design brief issued in 1960 had been for a “high-performance DS”, a car that although the lines were upon release in 1955 stunningly modernist (“like a spaceship” a phrase frequently used in press reports), was always hampered by having to use an ancient and rather agricultural four-cylinder power-plant, the funds to develop the planned flat-6 the car deserved never made available.  Even in 1970, the Maserati V6 wasn’t ideal for such a machine but Citroën in 1968 had acquired the Italian concern with the express purpose of gaining an engine powerful enough for a grand-touring car (then a challenging assignment for something with FWD (front-wheel-drive)) and although the V6 delivered the desired power, the compromises inherent in the 90^o layout meant the ultimate smoothness and refinement expected in such cars was never quite achieved.  Still, it was in so many ways unique that many were prepared to overlook the odd foible and the press response generally was enthusiastic, as was that of the public with sales in the first two seasons approaching expectations.  However, the reputation for unreliability and costly repairs quickly quelled demand and the unfortunate “external circumstances” of 1973-1974 ensured the project would be terminated earlier than planned with fewer than 13,000 having been built.  Had the SM been the company’s only disastrous venture in the troubled 1970s, Citroën may have been able to avoid bankruptcy but the mistakes had been many and in 1974 administrators were called in, the company sold to the more stable Peugeot (with a still murky involvement by the French state).

1971 Citroën SM "Breadvan".

Between 1970 and 1975, the factory produced the SM only as a LHD (left-hand drive), two-door coupé but coach-builders saw the possibilities with four-door sedans and two-door cabriolets being constructed along with some even more exotic creations but all were very expensive and production of none of these variants reached double figures.  Most exclusive however were the two SM Présidentielles, four-door cabriolets built for le président’s parades during state occasions, the pair not retired from the Élysée Palace’s fleet until 2009.  Unusually among state limousines built since the 1940s, the Présidentielles used the SM’s five-speed manual transmission, first gear being a “crawler”, enabling the cars to percolate slowly along.  Improbable as the SM may have seemed as a rally car, the factory did enter a number of them in such events and for a couple of seasons there was some success, demonstrating also the strength of the novel “plastic wheels” (the Michelin RR (roues resin (resin wheel)) properly described as “constructed of synthetic resin reinforced with long-strand carbon fibre”) but the most eye-catching were a handful of SWB versions, some of which (it may have been as many as four) used the “breadvan” style kammback, a la the earlier Ferrari.  This further improved the aerodynamics which, combined with lower weight and engines tuned for additional power, delivered a reputed top speed of 285 km/h (177 mph, with rally-car gearing!), some 60 km/h (35 mph) more than the fastest of the production models.  It thus joined the short list of "unlikely rally cars" but it was effective and more might have been achieve had the company's financial problems not curtailed the venture.  More practically, the rear compartment allowed an additional two spare tyres to be carried, a useful asset in long-distant events conducted over rough roads.

Phaeton

Phaeton (pronounced feyt-n (U) or fey-i-tn (non-U))

(1) Any of various light, four-wheeled carriages, originally without folding tops, having one or two seats facing forward, used first in the nineteenth century.  In describing horse-drawn carriages, phaeton was later used to describe many with convertible tops (originally often as spider (or spyder) phaeton).

(2) An early-mid twentieth century touring-car with four or more seats and (later) sometimes with removable side-windows and a convertible top; some with dual-cowl coachwork.

(3) A model name for automobiles which came to mean nothing in particular beyond a hint at "more expensive".

1585-1595: 1742: From the (1735) French phaeton, from the Latin Phaëtōn, from the Ancient Greek Φᾰέθων (Phaéthōn).  Phaëthon, the son of Clymene and the sun god Helios, gained permission (from whom was contested) to drive his father's sun-chariot but, being unable to control the horses, was struck by Zeus with a thunderbolt and slain after nearly setting on fire the whole Earth.  His name translated as “shining” and was from phaein & the verb phaethô (to shine, to make gleam), from phaos (light), from the primitive Indo-European root bha- (to shine).   Even before the carriages were so named, phaeton (the spellings varied) was used to describe someone who recklessly handled horses and carts or carriages.  The alternative spellings were Phaethon, Phaéthôn, Phaëton, Phaeton, Phæton & Phaëthon.  The adjectives phaetonlike & phateonesque are non-standards but have been used by historians of the industry to describe the coachwork of vehicles (built usually in the 1930s) with characteristics straddling those of phaetons and convertible sedans without being a "pure" implementation of either.  Phaeton & phaetoneer are nouns; the noun plural is phaetons.

Phaethon (1878), watercolor & pencil in the symbolist tradition by Gustave Moreau (1826-1898), Musée du Louvre, Paris.

The myth from antiquity was a cautionary tale about the impetuosity of adolescent youth but, being from Greek mythology, there’s more than one account of Phaëthon and the story of his fall was told with two distinct traditions concerning his genealogy, one making him the son of Eos and Cephalus, the other of Helios and Clymene.  In the second and most popular version, Phaethon was raised by his mother, who, until he reached adolescence, concealed from the boy his father's identity.  Impressed by his illustrious lineage but also seeking acknowledgement of his status as a child of a god, Phaethon asked his father to allow him drive the sun-chariot (somewhat akin to handing one’s sixteen year-old son the keys to one’s V12 Ferrari).  Duly granted, Phaethon began the journey by following his father’s usual route across the vaults of heaven but, inexperienced, became alarmed a finding himself so high in the sky, the sights of the animals in the starts (the signs of the Zodiac) becoming too frightening so he deviated from the eternally ordained path.  In panic, he dropped too low, scorching the once fertile plains of Africa to desert and risking setting alight the whole of Earth.  Out of control, he again soared too high, prompting the stars to complain to Zeus.  Appalled, to prevent a global conflagration, Zeus smote the boy with his thunderbolt, hurling him dead into the River Eridanus where the Heliades (his five sisters) paid him funeral honours.  A variant on the tale is the Heliades (Merope, Helia, Phoebe, Aetheria & Dioxippe (or Lampetia)), lamenting his death, wept for him on the banks of the Eridanus where they were transformed into tall poplars, their tears becoming drops of amber.  That may, given the circumstances, seem harsh but in that version it was said their arboreal metamorphosis was a punishment because it was they who had given Phaethon the chariot and horses of the Sun without the permission of Helios.  While the myths of Antiquity often were unforgiving, that twist in the tale has attracted latter-day feminist criticism because it’s part of the “blame women” narrative that, for several thousand years, permeated Western literature, “poisoning” politics and culture.  In death, Phaethon was placed amongst the stars as the constellation Auriga (the Charioteer) or transformed into the god of the star that the Greeks named Phaethon (the planets Jupiter or Saturn depending on the translation).

1932 Cadillac V16 Special Phaeton with (V12) coach-work by Fisher.

Phaetons were a type of type of light, open four-wheeled horse carriage, English in 1742 picking up the word from the French form, coined in 1735, the link being the exposure of the passengers to the sun and until well into the modern age, they remained popular, despite the availability of carriages with partially or fully enclosed coach-work.  Indeed, even if not so named, phaetons were the most common form in the early age of the automobile, some supplied with no folding top, some with one and removable side windows also appeared, something supplied by the manufacturer, sometimes by third-party "accessory shops", an industry that for decades flourished and, in rather different form, exists to this day.  As enclosed coachwork and integrated (retractable) side windows became close to standardized, phaetons were by the 1930s close to extinct and the companion four-door convertibles would soon follow, becoming a niche last filled in 1967 when the last convertible version of the memorable fourth series Lincoln Continentals (1961-1969) left the line, a model that would prove to be the last convertible ever built by Lincoln.  The core element of the phaeton (no side windows) lived on the (most British) roadsters of the post-war years although by the early 1960s most of them had gained effete luxuries like external door handles and windows able to be wound down (although other primitive features would endure), all supplied with at least a folding soft-top and often a rigid hard-top (in metal or fibreglass) too.  Since the Shelby American Cobra was in 1967 driven extinct by the beginning of what proved an onslaught of US safety and exhaust emission regulations, only a handful of small-scale manufactures have produced the traditional, minimalist roadsters and none have put phaetons into production, there being some demand for the former, none for the latter.

The Dual-Cowl Phaetons

1935 Packard Twelve dual-cowl Sport Phaeton with coach-work by Dietrich (left) and 1935 Duesenberg SJ dual-cowl Phaeton with coach-work by La Grande.  The unusual, rakish line of the Duesenberg's convertible top exists because in 1937, Rollston Coachworks (New York) was commissioned to fit the rare option of a fixed vee-windshield, a visual and aerodynamic enhancement from a time before curved-glass screens became practical.

Among the grandest and most romantic of the pre-war phaetons were the dual-cowl convertibles (ie a second windscreen was fitted for the rear seat passengers, doubtless an addition deemed "thoughtful" by women with "big hair") of the 1930s although, being very expensive in a time of what was for much of the population a time of austerity, few were built, the rich often reluctant to consume too conspicuously (though, behind closed doors, the extravagances continued).  Unlike the original horse-drawn carriages from which the name was appropriated, the cars so-described usually had a folding roof and either removable side windows (usually then called "side-curtains") or even glass able to be rolled-down.  Purists of course insist any "true" phaeton has no side windows, nor any roof (rigid or folding) but those were only ever conventions and not always adhered to even during the horse & buggy era.

1929 Duesenberg Model SJ Sweep-Panel Dual-Cowl Phaeton by LeBaron.  If ever the coffee-table book “Great Moments in Exhaust Systems” is published, Duesenberg's 8-branch Momel manifold should be the cover shot.  An alloy substantially of nickel & copper, although expensive, Monel is used in specialized applications because of the high resistance to corrosion and the ease with which shapes can be fabricated using conventional tools.  Unfortunately, the Duesenberg's 8-branch Momel manifold was found to be prone to cracking and was replaced with other designs, the best known the four exposed conduits in bright, flexible steel.

In the age of the automobile, everything became elastic and "phaeton" became just another model name to be used as a manufacturer saw fit.  In an early example of this linguistic promiscuity, by the 1930s Buick was selling what would now be though a "four-door convertible" (with integrated winding windows) yet continued to use the phaeton label.  By then, the design parameters of the old designations from the days of horse-drawn carriages had long become "frayed around the edges" and whether modest Fords or the big dual-cowl Duesenbergs, Chryslers, Lincolns, Cadillacs and Packards, all were marketed as "phaetons" although the use of tops and side windows could vary.  In the post-war years, the four-door hardtop really was the the spiritual successor (in the sense of market place positioning) of the inter-war phaeton as rapidly the four-door convertibles faded from the scene; by the late 1970s, the four-door hardtops too would go extinct except for the odd example in the quirky world of the JDM (Japanese Domestic Market).  Today, like landau, phaeton is just a name which means nothing in particular although many seem aware both are evocative of something from the past.  In recent decades, there have been many off-road and utilitarian vehicles which, technically, are phaeton-like but they're hardly in the spirit of the machines of the 1930s.  

Parade Phaetons

Before there was crooked Hillary (Hillary Clinton (b 1947; US secretary of state 2009-2013)), there was tricky Dicky.  Vice-President Richard Nixon (1913-1994; VPOTUS 1953-1961 & POTUS 1969-1974) at President Dwight Eisenhower's (1890-1969; POTUS 1953-1961) second Inaugural Parade, 21 January 1957 in 1952 Chrysler lmperial dual-cowl Parade Phaeton (one of three built).

Although "true" phaetons in the traditional sense, the name of Chrysler's 1952 parade cars delights obsessives in the collector-car community because of the corporate history.  Introduced in 1926, the Chrysler Imperial sat atop the company's brand hierarchy until 1954 when Imperial was (re-)launched as a standalone brand, the an arrangement lasting until 1975 (although even by 1972 the Chrysler name had crept back somewhat and the half-hearted revivals in 1981-1983 & 1990-1993 are not fondly remembered).  The 1952 parade phaetons thus properly are designated "Chrysler Imperials" although, being updated by the factory in 1955 with much of the sheet-metal and other fixtures from the 1956 Imperial, they resemble the latter and are sometimes erroneously so described.  So, although the appearance would suggest "Imperial", pedants gleefully will correct that to "Chrysler Imperial".

In happier times: Wedding procession of the ex-Duke & Duchess of York, traveling in the 1902 State Landau Carriage, London, 1986.

What the parade phaetons were intended to be were motorized versions of the "state landaus" now most familiar from footage of princes (and one ex-prince) of the UK's royal family getting married (at least to their first wife).  The best-known is the 1902-vintage "State Landau Carriage", seen of late in the wedding processions of (1) the then Prince of Wales (now King Charles (b 1948, King of the UK since 2022)) to Lady Diana Spencer (1961-1997) on 29 July, 1981 (2), the then Prince Andrew (now the ex-Prince, ex-Admiral, ex-Duke of York etc Andrew Mountbatten-Windsor (b 1960)) to Sarah Ferguson (b 1959) on 23 July, 1986 and (3) Prince William (b 1982 and since 2022 the Prince of Wales) to Catherine Middleton (b 1982) on 29 April 2011.  The State Landau Carriage had been built in 1902 by Messrs Hooper for the coronation procession (9 August, 1902) through London of of Edward VII (1841–1910; King of the UK & Emperor of India 1901-1910) and it's since been a central feature in much of the panoply assembled for "royal family set pieces", many of which are spectacles of most recent origin, created for the family's new role as content providers for mass media (color television probably the platform most influencing this latter-day choreography of spectacle).  Some of the royal marriages of those who sat in the carriage to and from the church where they promised state and God to remain together till death do them part didn't end well but, clearly not superstitious, the Duke and Duchess of Cambridge ("Will & Kate" to readers of the Daily Mail) choose the 1902 Landau although Prince Harry (b 1984) and Meghan Markle (b 1981) decided not to risk the curse, riding instead in one of the five Ascot landaus in the Royal Mews.  Like phaeton, "landau" is a word that in earlier centuries once had a precise meaning when appearing in a coach-builder's catalogue but is now is just another model name. 

Chrysler Newport dual-cowl Phaeton by LeBaron (six of which were built in 1940-1941, left), 1952 Chrysler Imperial dual-cowl Phaeton (one of three, centre) & 1997 Chrysler dual-cowl Phaeton concept car (a genuine one-off, right).

Recalling the 1940 Chrysler Newport, the three dual-cowl parade phaetons were built on the chassis of the 1952 Chrysler Imperial Crown Limousine with the wheelbase extended by 3 inches (75 mm) to 147½ (3,746)).  All were constructed for ceremonial use by the US government and the municipal corporations of New York City and Los Angeles and they still make the odd appearance.  Obviously, a dual-cowl parade phaeton is a niche commodity and the three were thought the last of the breed but, in 1997, unexpectedly, Chrysler displayed a concept car in the same vein.  While obviously not intended for production, it did include an intoxicatingly attractive specification including a bespoke 48 valve, 333 cubic-inch (5.4 litre) V12 engine rated at 425 HP (horsepower).  With 5.4 litres and 425 horsepower (referencing respectively the 331 cubic inch V8 in the 1952 cars and the (understated) power output of the corporation's 426 Street Hemi V8 (1966-1971)) both being iconic numbers from Chrysler's happier past, the nostalgia button was pressed but the styling was something of a curate's egg.  While judged mostly an accomplished exercise, the front divided opinion; one could see what the designers were getting at but, to blend elements from both 1940 and 1955 may have been "a pastiche too far" and the thing may have been more admired still had the lines of 1955 front clip more slavishly been followed, the approach the Chinese manufacturer Honqqi wisely pursues for its "retro" exercises.     

Comrade Stalin's 1936 Packard Standard Eight Phaeton.  The Kremlin's "state parade car", it wasn't used during Moscow's colder months.

With roots in the nineteenth century, Packard had been one of the US industry's most storied names and, during the inter-war years (1919-1941), was among the most prestigious brands in the nation.  According to Ferrari folklore, it had been the sound of Packard V12s on race tracks that inspired Enzo Ferrari (1989-1988) to decide the machines to bear his name must “canta la canzone dei dodici” (sing the song of twelve) although, like Winston Churchill (1875-1965; UK prime-minister 1940-1945 & 1951-1955), many sometimes dubious quotes have been attributed to il Commendatore (his apparently envious quip about the Jaguar E-Type (XKE, 1961-1974) the best known) but all at least sound like something “he might have said” and, for folkloric purposes, that’s good enough.  What is uncontested was his remark “Una Ferrari è una macchina a dodici cilindri” (a Ferrari is a twelve cylinder car), explaining why the 206 GT (1967-1969) was a “Dino” and not a “Ferrari”.  Clearly that applied only to the road cars because, on the track, the factory had enjoyed great success in the 1950s & 1960s using four, six & eight cylinder engines but reality anyway bit in the more troubled 1970s and Ferrari V8s became (by the factory’s historic standards), “mass-market” road cars.

A 1936 Packard Standard Eight Phaeton was for years the designated “parade car” in the Kremlin garage but, as tensions rose in the Soviet Union, comrade Stalin (1878-1953; Soviet leader 1924-1953) became more security conscious, ceasing to ride in open-topped vehicles, preferring the armored Packard Twelve limousine gifted to him by Franklin Delano Roosevelt (FDR, 1882–1945, POTUS 1933-1945).  Despite weighing some six tons (one door alone a hefty 348 kg (767 lb)), the 473 cubic in (7.8 litre) V12 was able to propel the car (despite its suspect aerodynamic qualities) to a reputed top speed of 130 km/h (80 mph); at that pace the gas (petrol) consumption would have been “heroic” (likely mid-single figures in mpg (miles per gallon) terms) but high fuel bills didn’t greatly trouble the comrades in the Politburo.  The fine engineering in the Kremlin’s fleet of Packards proved useful in the early years of the Cold War, the ZiS 110 sedan (1946-1958) & ZiS-115 limousine (1948-1949) (the brand better known in the West as “Zil”) both “reversed-engineered” (ie copied) versions of the 1942 Packard.  Reverse-engineering was a notable feature of Soviet industry and much of its post-war re-building of machinery for the armed forces involved the process, exemplified by the Tupolev Tu-4 heavy bomber (1947), a remarkably close copy of the US Boeing B-29 Superfortress (1942), a reasonably achievement given some of the advanced metallurgical techniques then available on to the Americans.

End of the line: the gape-mouthed 1958 Packard Hawk, one of the so-called "Packardbakers".  Of the final 2,622 Packards made in 1958, 588 were Hawks.

Other countries also adopted the practice that, in some places, continues to this day for both consumer goods and military equipment.  After spending the war years engaged in military production (notably a version of the Merlin V12 aero-engine built under license from Rolls-Royce), Packard emerged in 1945 in sound financial state but found the new world challenging, eventually in 1953 merging with fellow struggling independent, Studebaker.  Beset form the start by internal conflict, things went from bad to worse and, after dismal sales in 1958-1959 of the final Packards (which were really modified Studebakers and derided by many as “Packardbakers”), the Packard brand was retired, the Studebaker-Packard Corporation in 1962 reverting to again become Studebaker but it was to no avail, the last Studebaker leaving the line (in Canada!) in 1967.

For both, it had been a rapid and precipitous decline from great success, one notable product of Studebaker being the 152,000-odd US6 trucks supplied by the US to the Soviet Union under the wartime “lend-lease” arrangements, comrade Stalin during the Tehran Conference (Nov-Dec 1943) raising a toast and freely admitting “Without the machines we received through Lend-Lease, we would have lost the war.”.  Unfortunately, the still sometimes quoted tale that comrade Stalin sent a personal “thank-you letter” to the Studebaker Corporation appears wholly apocryphal.  According to the Studebaker National Museum, an official “letter of appreciation” from the Soviet government was received through “normal diplomatic channels” but it neither mentioned comrade Stalin nor bore his signature.  The rugged US6 (nicknamed Studer by Red Army troops who much appreciated its durability and ability to handle the mud and snow so often a feature of the Eastern Front) appears often in the conflict’s photographic record because it was the platform used to mount the famous Katyusha rocket launchers (a weapon nicknamed “Stalin’s Organs” because of the distinctive sound made when being fired in multiple salvos).  In the post-war years, the WS6 was also reverse-engineered, influencing several generations of Soviet truck design, a breed admired more for toughness than aesthetics.

FDR & Ford

1937 Ford V8 Phaeton

As the American car buyer came to prefer the creature comforts offered by closed coupés & sedans or convertibles (with "proper", wind-down glass windows), sales of the more basically configured roadsters and phaetons began in the 1930s rapidly to decline.  In small numbers, the exotic dual cowl phaetons continued to appeal to those who wanted something extravagant in which to be chauffeured on warm, sunny days but for those for whom economics dictated ownership of a single vehicle, the attractions of protection from the elements was persuasive, especially in a northern winter.  Surprisingly, it was Ford, a pioneer (if not the originator) in the techniques of mass-production and the optimization of economies of scale that, despite the line's shrinking profitability, kept the roadster and phaeton on the books longer than most, their last roadster built in 1937 and the final phaeton the following year although production in 1938 ran to a mere 1169 cars, little more than an administrative inconvenience for a company used to measuring unit-production in chunks of tens of thousands.  When the Ford line was updated for 1939, the phaeton was deleted from the catalogue.

FDR and two presidential advisors (his granddaughters) in his 1936 Ford V8 Phaeton (one of 13 body-styles Ford that year made available for the V8), supervising the construction of the Franklin D. Roosevelt Presidential Library and Museum (dedicated 1941), Hyde Park, New York (left) and FDR in Phaeton with signature (Cocktail length) cigarette holder (right).

Now on permanent display in the museum (the odometer reading 19,143 miles (30,808 km), the New York license plate was “3” with the governor allocated “1” and the lieutenant governor “2” (that hierarchy reflecting late eighteenth century political thought in the states, a view that would decline in significance after the US Civil War (1861-1865)).  Afflicted at 39 by polio that left him paralyzed from the waist down, FDR’s cars were fitted with hand controls for the throttle, brakes & clutch, a cigarette dispenser always included as was a customized clip for his cigarette holder.  By social convention, in the US, men rarely used a cigarette holder longer than 4 inches (100 mm) although there were longer varieties and the “Opera length” was a favorite of Vogue’s editors who liked to have a slender model photographed elegantly holding one at a time when smoking was both “sexy” and “fashionable”.  The “Operas” typically were between 16-20 inches (400-200 mm) while more conveniently-sized versions included the “Theatre length” (10-14 (250-350)), “Dinner length” (4-6 (100-150)) and “Cocktail length” (1-3 (25-75).

The Art Deco Society of New York's lovey art deco examples of the sort of cigarette case and holders that should have been in the handbag of the modern young woman.

It’s an urban myth Vogue ever recommended that if wearing something “sleeveless”, women’s choice of cigarette holder should be in inverse proportion to their gloves' length (ie an Opera thus be paired with a “Short” or “Wrist”, a Theatre with an “Above Wrist” or “Three Quarter”, a Dinner with a “Below Elbow or “Elbow” and a Cocktail with a “Upper Arm”, “Underarm” or “Maxi”).  That might sound counterintuitive but it was claimed the goal was for the holder to be "in accord" with the expanse of skin on display, not the material of the glove.  It was fake news but appears sometimes still, along with claims there were in polite society “strict” rules of etiquette about such things.  There was a widely adopted convention under which women removed their gloves before smoking, eating or drinking but that was just good sense and glove length was anyway dictated by the time of day or nature of the event to which a pair was worn.  Vogue did however confirm a cigarette holder was “an essential accessory for any fashionable woman” but was most focused more on the materials used in construction, a 1930 article listing what a “smart woman” should keep in her handbag, recommending “a black enamel cigarette holder in a small eggshell case by Dunhill (for day) and a Cartier gold and tortoiseshell cigarette holder (for evening; other “handbag essentials” included “a tortoiseshell comb, a bill clip, a vanity case, a cigarette case and other “examples of charm and good taste.”  It’s little wonder Vogue came to be called the “fashion bible” although in the modern era not all followed all the advice; as far as is known, Lindsay Lohan has never been photographed using a cigarette holder or carrying a cigarette case and although smoking can't be recommended, she did make it look alluring.

2004 Volkswagen Phaeton W12.  Well-built, dynamically more than competent with great attention to detail (the trunk (boot) lid's hinges pieces of mechanical artistry) but, even by the slight standards of the market segment, the depreciation rate was extraordinary.

A Volkswagen that should have been an Audi or (not inconceivable, even then) a Lamborghini (both brands part of the VW conglomerate), the Volkswagen Phaeton was produced between 2002-2016 as a four-door sedan in a standard and LWB (long-wheelbase configurations), the Phaeton name nothing to do with the traditional definition and chosen presumably because it was thought to impart some vague notion of exclusivity and wealth.  The name may have come from focus group sessions or have been MBA (Master of Business Administration) marketing-think but, in retrospect, naming it after a figure from Greek mythology who "crashed & burned" was perhaps tempting the gods of fate.  Because cars now mostly "look alike" (everybody's shapes now emerge from a wind-tunnel looking much the same), it's no longer as easy to fashion "brand identity" with appearance so the choice of name can help and what the company was at the time attempting to do was make people perceive Volkswagen as a true "luxury brand", the "modest success" (ie failure) enjoyed when the W8 engine was between 2001-2004 offered at high-price in the smaller VW Passat seemingly not a sufficiently salutatory lesson.  Volkswagen would once have had a solid base from which to "mover up-market because the Beetle (Type 1, 1938-2003), despite being a "low-priced" car, gained an admirable reputation for quality; inside, if felt as if forged from a billet of steel.  Unfortunately, nothing lasts forever and after 1974, when the company's shift to the flimsier world of FWD (front-wheel-drive) began in earnest, that reputation suffered; in a sense, the "Phaeton project" began a quarter century too late.  Why the MBAs didn’t take note of why Toyota created Lexus (so they would have their own "Audi") isn’t clear but they may have been the same folk who couldn’t understand the Maybach name made sense positioned below Mercedes-Benz, not above.  The principles used in the washing powder business or other sectors in which the MBAs have done good work are not universally transferable.

Mercedes-Benz 600 (W100, 1963-1981) Landaulet and two (SWB) sedans.

The 1970 Pullman Landaulet (one of twelve known informally as the "presidential" because the folding portion of the roof extended to the driver's compartment, the other 58 Landaulets having a convertible top only over the rear seat) was purchased by the Romanian government and used by comrade president Nicolae Ceaușescu (1918–1989; General Secretary of the Romanian Communist Party 1965-1989) until he and his wife were executed (by AK47) after a “people's tribunal” held a brief trial, the swiftness of which was aided by the court-appointed defense counsel who declared them both guilty, inter alia, of genocide.   Considering the fate of other fallen dictators, their end was less gruesome than might have been expected.  Comrade Josip Broz Tito (1892–1980; prime-minister or president of Yugoslavia 1944-1980) had a similar car (among other 600s) but he died undisturbed in his bed.

The blue SWB (short wheelbase) car to the rear is one of the few SWB models fitted with a divider between the front & rear compartments, the structure including a pair of hand-crafted timber writing tables and a refrigerated bar in the centre.  It was delivered in 1977 to the Iranian diplomatic service and maintained for the Shah’s use.  The 1969 SWB to the right (identified as a US market car by the disfiguring headlight treatment) had a less eventful past, purchased by a California real estate developer who took advantage of the Mercedes-Benz EDP (European Delivery Program, discontinued in 2020 after some 60 years), collecting the 600 from the Stuttgart factory.  With due respect to Californian property developers (and Paul VI (1897-1978; pope 1963-1978) who had a very special one), more than any other car the 600 seemed to attract dictators, leading drug dealers, megalomaniacs and those with dubious past or present (many owing several), the roll-call including:

Park Chung Hee (1917–1979; President of RoK (Republic of Korea (South Korea)) 1962-1979).

Comrade Enver Hoxha (1908-1985; dictator of Albanian 1944-1985) who was more of a Stalinist than comrade Stalin.

Pol Pot (Saloth Sâr; 1925–1998; dictator of the communist (Maoist) state of Democratic Kampuchea (Cambodia) 1975-1979).

François "Papa Doc" Duvalier (1907–1971; President of Haiti 1957-1971).

Jean-Claude "Baby Doc" Duvalier (1951–2014; President of Haiti 1971-1986) who would have been a disappointment to his father.

Jean-Bédel Bokassa (1921–1996; President or Emperor of the CAR (Central African Republic) 1966-1979) who was never convicted of cannibalism.

Comrade Leonid Brezhnev (1906–1982; Soviet leader 1964-1982) who was fond of cars but an appallingly bad driver.

Comrade Fidel Castro (1926–2016; Prime Minister or President of Cuba 1959-2008).

Robert Mugabe (1924–2019; Prime Minister or President of Zimbabwe 1980-2017) who started off well.

Hirohita (Emperor Shōwa) 1901–1989; Emperor of Japan 1926-1989), the last of the World War II leaders and the one who worked out (after the dropping of two A-bombs) that "...the war situation has developed not necessarily to Japan's advantage".   

Jomo Kenyatta (circa 1897–1978; Prime Minister (1963-1964) & president of Kenya (1964-1978).

Daniel arap Moi (1924–2020; President of Kenya 1978-2002).

Ferdinand Marcos (1917–1989; President of the Philippines 1965-1986), now most famous for his wife having owned thousands of pairs of shoes. 

Kim Il Sung (Kim I, 1912–1994; Great Leader of DPRK (Democratic People's Republic of Korea (North Korea)) 1948-1994).

Kim Jong Il (Kim II, 1941-2011; Dear Leader of DPRK 1994-2011).

Kim Jong Un (Kim III, b 1982; Supreme Leader of DPRK since 2011 and thus far the dynasty's most entertaining content provider).

Saddam Hussein (1937–2006; President of Iraq 1979-2003).

Mohammad Reza Pahlavi (1919–1980; last Shah of Iran 1941-1979).

Comrade Chairman Mao Zedong (1893–1976; Chairman of the CCP (Chinese Communist Party) & paramount leader of the PRC (People's Republic of China) 1949-1976).

Comrade Deng Xiaoping (1904–1997; paramount leader of the PRC (People's Republic of China) 1978-1989).

Norodom Sihanouk (1922–2012; variously, off and on, King, head of state or Prime Minister of Cambodia 1941-2012) for whom the word "mercurial" might have been coined. 

Comrade Nicolae Ceaușescu (1918–1989; General Secretary of the Romanian Communist Party and dictator of Romania 1965-1989) who got the wife he deserved.

Comrade Josip Broz Tito (1892–1980; Prime Minister or President of Yugoslavia 1944-1980) who once threatened to send an assassin to kill comrade Stalin if the Soviet leader sent any more to Belgrade to murder him.  

His Excellency, President for Life, Field Marshal Al Hadji Doctor Idi Amin Dada, VC, DSO, MC, CBE, Lord of All the Beasts of the Earth and Fishes of the Seas and Conqueror of the British Empire in Africa in General and Uganda in Particular, (1928-2003; president of Uganda 1971-1979).  He also claimed the allegedly vacant throne of Scotland 

Mobutu Sese Seko (1930–1997; President of the of the DRC (Democratic Republic of the Congo) 1965-1971 and the (renamed) Zaire 1971-1997) for whom the political technique "Mobutoism" (a blend of crony capitalism, repression, murder and looting the state on such a scale was coined, "kleptocracy" not an adequate description. 

Herbert von Karajan (1908–1989; Austrian conductor who was only ever a "Nazi of convenience).

Coco Chanel, (1883-1971; French fashion designer forgiven for her indiscretions).

Hastings Banda (circa 1900-1997; Prime Minister or President of 1964-1994) who wasn't quite as bad as some.

Hosni Mubarak (1928–2020; President of Egypt 1981-2011) who sometimes shouted at Bill Clinton (b 1946; POTUS 1993-2001).

Balthazar Johannes "John" Vorster (1915–1983 Prime Minister (1966-1978) and President of South Africa 1978-1979).

Pieter Willem "P.W." Botha (1916–2006 Prime Minister (1978-1984) and President of South Africa 1984-1989).

Frederik Willem "F.W." de Klerk (1936–2021; President of South Africa 1989-1994) who found the state's 600 Pullman "embarrassingly large and otherwise excessive" and had it locked away in a garage.

General Muhammad Zia-ul-Haq (1924-1988; military ruler of Pakistan 1977-1988).

Omar Bongo (1935–2009; President of Gabon 1967-2009) who "stole a few bob".

Silvio Berlusconi (1936-2023; Prime Minister of Italy 1994-1995, 2001-2006 & 2008-2011) who got a bit of fun out of life.

Pablo Escobar (1949–1993; Colombian drug lord, narcoterrorist and zookeeper)

Zulfikar Ali Bhutto (1928–1979; President (1971-1973) and Prime Minister (1973-1977) of Pakistan, a member of one of the several families to have run Pakistan on the same basis as a "small family business".

Jeremy Clarkson (b 1960; former BBC (British Broadcasting Corporation) television presenter and now owner of Diddly Squat Farm).  Just as the 600's reputation was beginning to recover from the association with murderous dictators, drug lords and such, it was revealed Mr Clarkson owned one.  Experts suggest there may be no recovering from that.

The Shah's 600s at the Tehran Car Museum.

In exile, the Shah of Iran died of natural causes after being deposed in the 1979 revolution which created the Islamic Republic of Iran under the rule of the Imam, Grand Ayatollah Ruhollah Khomeini (1900-1989; Supreme Leader, Islamic Republic of Iran, 1979-1989).  The ayatollah's taste in cars was more modest but three of the Shah's Mercedes-Benz 600s are among the dozens on display (over a hundred in storage or undergoing restoration) at the Tehran Car Museum, open to the public Sunday-Wednesday (09:00-17:30) & Thursday & Friday (09:00-18:30).  It is closed on Saturday.   The museum is located at Azadi Square, Special Karaj Road, near Sepah Store while the office is situated on Resalat Highway, not far from Africa Highway, at the Foundation of the Oppressed, Building Number One, Fourth Floor, Cultural Institute of Museums.

That class of clientele associated with the 600 wasn't as drawn to the Volkswagen Phaeton.  For the top VW there were six cylinder petrol and diesel engines and even a V10 diesel but what attracted most interest (if not buyers) was the choice of a 4.2 litre (255 cubic inch) V8 or a 6.0 litre (366 cubic inch) W12, the most potent of the latter rated at a then impressive 444 HP (horsepower).  Unfortunately, most who could afford the hefty price lingered not long over the impressive specification but focused instead on the badge, still so associated with the old Beetle.  By all accounts, the Phaeton was a fine piece of engineering and highly regarded by the critics but, over fifteen years, fewer than 85,000 were sold, the line never profitable and the depreciation on the W12 was famously high, the failure of the range always explained by the lack of cachet the VW brand enjoyed at that end of the market.  Failure is however a relative term, Mercedes-Benz in the 18-odd years between 1963-1981 managed to produce only 2677 of their sinister 600s yet it lent the marque a luster that, although tarnished by some decisions and products of the last quarter-century, lingers to this day, despite the tireless efforts by MBAs to devalue things.  Although doubtlessly also sold at a loss, Mercedes-Benz gained much from the 600; VW got little from the Phaeton.