Quota

Quota (pronounced kwoh-tuh)

(1) The share or proportional part of a total that is required from, or is due or belongs to a particular district, state, person, group etc.

(2) A proportional part or share of a fixed total amount or quantity.

(3) The number or percentage of persons of a specified kind permitted (enrol in an institution, join a club, immigrate to a country, items to be imported etc).

1660–1670: From the Medieval Latin, a clipping of the Latin quota pars ((a percentage of yield owed to the authority as a form of taxation (in the New Latin, a quota, a proportional part or share; the share or proportion assigned to each in a division), from quotus ((which?; what number?; how many?, how few?)), from quat (how many?; as many as; how much?), from the Proto-Italic kwot, from the primitive Indo-European kwóti, the adverb from kwos & kwís; it was cognate with the Ancient Greek πόσος (pósos) and the Sanskrit कति (kati).  In English, until 1921 the only known uses of “quota” appear to be in the context of the Latin form, use spiking in the years after World War I (1914-1918) when “import quotas” were a quick and simply form of regulating the newly resumed international trade.  Quota is a noun, the noun plural is quotas.

Google ngram: Because of the way Google harvests data for their ngrams, they’re not literally a tracking of the use of a word in society but can be usefully indicative of certain trends, (although one is never quite sure which trend(s)), especially over decades.  As a record of actual aggregate use, ngrams are not wholly reliable because: (1) the sub-set of texts Google uses is slanted towards the scientific & academic and (2) the technical limitations imposed by the use of OCR (optical character recognition) when handling older texts of sometime dubious legibility (a process AI should improve).  Where numbers bounce around, this may reflect either: (1) peaks and troughs in use for some reason or (2) some quirk in the data harvested.

Being something imposed by those in authority, quotas attract work-arounds and imaginative techniques of avoidance & evasion.  The terms which emerged included (1) quota-hopping (the registration of a business, vehicle, vessel etc in another jurisdiction in order to benefit from its quota), (2) quota quickie (historically, a class of low-cost films commissioned to satisfy the quota requirements of the UK’s Cinematograph Films Act (1927), a protectionist scheme imposed to stimulate the moribund local industry.  The system widely was rorted and achieved little before being repealed by in the Films Act (1960) although modern historians of film have a fondness for the quota quickies which are a recognizable genre of cultural significance with a certain period charm, (3) quota refugee (a refugee, relocated by the office of the UNHCR (United Nations High Commissioner for Refugees) to a country other the one in which they sought asylum in, in accord with relevant certain UN quotas).

South Park's Eric Cartman (left) and Token (now Tolkien) Black (right).

The writers of the animated TV series South Park (1997) (made with the technique DCAS (digital cutout animation style), a computerized implementation of the original CAS (cutout animation style) in which physical paper or cardboard objects were (by hand) moved (still images later joined or the hands edited-out if filmed); the digital process deliberately emulates the jerky, 2D (two-dimensional) effect of the original CAS) had their usual fun with the idea of a DEI (diversity, equity, inclusion) quota as “tokenism” with the creation of the character Token Black (ie the “token black character” among the substantially white ensemble).  However, in 2022, some 300 episodes into the series, the character was retconned to become “Tolkien Black”, the story-line being he was named after JRR Tolkien (1892–1973), author of the children’s fantasy stories The Hobbit (1937) & The Lord of the Rings trilogy (1954-1955).  Retonning (the full form being “retroactive continuity” is a literary device (widely (and sometimes carelessly) used in many forms of pop culture) in which previously-established facts in a fictional are in some way changed (to the point even of eradication or contradiction).  This is done for many reasons which can be artistic, a reaction to changing public attitudes, administrative convenience or mere commercial advantage.  What South Park’s producers did was comprehensively retrospective in that the back-catalogue was also updated, extending even to the sub-titles, something like the “unpersoning” processes under Comrade Joseph Stalin (1878-1953; Soviet leader 1924-1953) or the painstaking “correcting” of the historic record undertaken by Winston Smith in George Orwell’s (1903-1950) Nineteen Eighty-Four (1949) .  Undertaken during the high-point of the BLM (Black Lives Matter) movement, the change did attract comment and most seemed to regard it as an attempt to remove a possible trigger for protest but there was also the argument there may have been concern the use of the given name “Token” might be able to be interpreted as a comment on the sometimes inventive spellings used by African-American parents.  While the use of “Token” as a comment on “white racism” was acceptable, an allusion to the racial stereotyping implicit in the spelling would be classified as at least a microaggression and probably white racism in action.

Gracious Quotes have aggregated Lindsay Lohan’s top ten quotes.

The English word quote (pronounced kwoht) was related to quota by a connection with the Latin quot.  It is used variously: (1) to repeat or use (a passage, phrase etc.) from a book, speech or such, (2) to enclose (words) within quotation marks or (3) to state a price.  It dated from the mid-fourteenth century and was from the Middle English coten & quoten (to mark a text with chapter numbers or marginal references), from the Old French coter, from the Medieval Latin quotāre (to divide into chapters and verses), from the Latin quot (how many) and related to quis (who).  The use evolved from the sense of “to give as a reference, to cite as an authority” to by the late seventeenth meaning “to copy out exact words”.  The use in commerce (“to state the price of a commodity or service” dates from the 1860s and was a revival of the etymological meaning from the Latin, the noun in this context in use by at least 1885.

In Australian politics, there have long been “informal” quotas.  Although Roman Catholics have in recent years infiltrated the Liberal Party (in numbers which suggest a “take-over” can’t be far off), there was a time when their presence in the party was rare and Sir Neil O'Sullivan (1900–1968) who between 1949-1958 sat in several cabinets under Sir Robert Menzies (1894–1978; prime-minister of Australia 1939-1941 & 1949-1966), noted wryly that as the ministry’s “designated Roman Catholic”, he: “wore the badge of his whole race.”  That was of course an “unofficial” (though for years well-enforced) quota but the concept appears to this day to persist, including in the ALP (Australian Labor Party) which, long past it’s “White Australia” days, is now more sensitive than some to DEI.  However, the subtleties of reconciling the ALP’s intricate factional arrangements with the need simultaneously to maintain (again unofficial) quotas preserving the delicate business of identity politics seem to have occasional unexpected consequences.  In the first cabinet of Anthony Albanese (b 1963; prime-minister of Australia since 2022), there was one “designated Jew” (Mark Alfred Dreyfus (b 1956).  Mark Dreyfus’s middle name is “Alfred” which is of course striking but there is no known genealogical connection between and the Alfred Dreyfus (1859–1935), the French Jewish army officer at the centre of the infamous Dreyfus affair (1894-1906).  The surname Dreyfus is not uncommon among European Jews and exists most frequently in families of Alsatian origin although the Australian’s father was a Jewish refugee from Nazi Germany.  Having apparently outlived his ethnic usefulness, Dreyfus fell victim to factional axe and was dumped from the ministry, some conspiracy theorists pondering whether the ALP might have liked the “optics” of expelling a Jew while the party’s reaction to the war in Gaza was being criticized by Muslim commentators.

Smiles all round.  Official photograph of the new ALP ministry, Canberra, Australia, June 2022. 

The cabinet also had one “designated Muslim” (Edham Nurredin “Ed” Husic (b 1970)), notable for being both the first Muslim elected to federal parliament and thus the first to serve in a ministry.  That had an obviously pleasing multi-cultural symmetry but for a number of reasons the ALP achieved a remarkably successful result in the 2025 election and that complicated things because radically it changed the balance in the numbers between the party’s right-wing, the relativities between the New South Wales (NSW) and Victorian factions significantly distorted relative to their presence in the ministry.  While the ALP is often (correctly) described as “tribal”, it’s really an aggregation of tribes, split between the right, left and some notionally non-aligned members, those alliances overlaid by each individual’s dependence on their relevant state or territory branch.  The system always existed but after the 1960s became institutionalized and it’s now difficult to imagine the ALP working without the formalized (each with its own letterhead) factional framework for without it the results would be unpredictable; as all those who claimed the Lebanese state would be a better place were the influence of the Hezbollah to be eliminated or at least diminished are about to discover, such changes can make things worse.

However, the 2025 election delivered the ALP a substantial majority but what was of interest to the political junkies was that the breakdown in numbers made it obvious the NSW right-wing was over-represented in the ministry, compared to the Victorian right.  What that meant was that someone from NSW had to be sacrificed and that turned out to be Mr Husic, replaced as the cabinet’s designated Muslim by Dr Anne Aly from the Western Australia’s Labor Left.  Culturally, to many that aspect seemed culturally insensitive.  To be replaced as designated Muslim might by Mr Husic have been accepted as just a typical ALP factional power play (a reasonable view given it was the faction which put him in the ministry in the first place) had he been replaced by a man but to be replaced by a Muslim woman must have been a humiliation and one wonders if the factional power-brokers have done their “cultural awareness training”, something the party has been anxious to impose on the rest of the country.  Mr Husic’s demise to the less remunerative back-bench is said to have been engineered by Deputy Prime Minister Richard Marles (b 1967) of the Victorian Right Faction and his role wasn’t ignored when Mr Husic was interviewed on national television, informing the country: “I think when people look at a deputy prime minister, they expect to see a statesman, not a factional assassin.”  Given the conduct & character of some previous holders of the office, it’s not clear why Mr Husic would believe Australians would think this but, in the circumstances, his bitterness was understandable.  Somewhat optimistically, Mr Husic added: “There will be a lot of questions put to Richard about his role.  And that's something that he will have to answer and account for.”  In an act of kindness, the interviewer didn’t trouble to tell his interlocutor: (1) Those aware of Mr Marles’ role in such matters don’t need it explained and (2) those not aware don’t care.

Richard Marles (right) assessing Ed Husic’s (left) interscapular region.

When Mr Marles was interviewed, he was asked if he thought he had “blood on his hands”, the same question which more than forty years earlier had been put to Bob Hawke (1929–2019; Prime Minister of Australia 1983-1991) who had just (on the eve of a general election) assumed the ALP leadership after the “factional assassins” had pole-axed the hapless Bill Hayden (1933–2023; ALP leader 1977-1983) after the latter’s earnest but ineffectual half decade as leader of Her Majesty’s loyal opposition.  Mr Hawke, not then fully house-trained by the pre-modern ALP machine, didn’t react well but to Mr Marles it seemed water of a duck’s back and he responded: “I don't accept that, these are collective processes... they are obviously difficult processes.  But, at the end of the day we need to go through the process of choosing a ministry in the context of there being a lot of talented people who can perform the role.”  Unfortunately, Mr Marles declined to discuss the secret factional manoeuvring which led to Mr Husic being sacrificed, the speculation including Dr Ally being thought better value because she could be not only cabinet’s designated woman but also boost the female numbers in the body, a matter of some sensitivity given how many women had joined the ALP caucus, many of them unexpectedly winning electorates to which they’d gain pre-selection only because the factional power-brokers considered them unwinnable.

Still, to be fair to Mr Marles, his anodyne non-answers were a master-class in composition and delivery: “There are so many people who would be able to admirably perform the role of ministers who are not ministers.  What I would say is I'm really confident about the ministry that has been chosen and the way in which it's going to perform on behalf of the Australian people.  But in the same breath, I'd also very much acknowledge the contribution that Ed Husic has made and for that matter, that Mark Dreyfus has made.  Both have made a huge contribution to this country in the time that they have served as ministers. I am grateful for that.”  Whether or not he believed his gratitude would be appreciated, Mr Marles was emphatic about his faction maintaining its Masonic-like cloak of secrecy, concluding his answer by saying: “I'm not about to go into the detail of how those processes unfold.  I've not spoken about those processes in the past obviously and I'm not about to talk about them now.”  It’s a shame politicians don’t think their parties should be as “transparent” the standard they often attempt to impose on others because Mr Marles discussing the plotting & scheming of factional machinations would be more interesting than most of what gets recited at his press conferences.

Although the most publicized barbs exchanged by politicians are inter-party, they tend to be derivative, predictable or scripted and much more fun are the spur-of-the-moment intra-party insults.  Presumably, intra-faction stuff might be juicier still but the leaks from that juicer are better sealed which is a shame because the ALP has a solid history in such things. 

Bill Hayden not having forgotten the part played in his earlier axing as party leader by Barrie Unsworth (b 1934; Premier of NSW 1986-1988) observed of him: “…were you the sort person who liked the simple pleasures in life, such as tearing the wings off butterflies, then Barrie Unsworth was the man for you.”  Hayden had not escape critiquing either, the man who deposed him (Bob Hawke) describing him in the run up to the coup as “A lying cunt with a limited future.”  Another ALP leader (Gough Whitlam (1916–2014; prime minister of Australia 1972-1975)) had a way with words, complaining to Charlie Jones (1917-2003): “You’re the transport minister, but every time you open your mouth, things go into reverse.”  Nor did Whitlam restrict his invective to individuals, once complaining of some of his colleagues: “I can only say we've just got rid of the '36 faceless men' stigma to be faced with the 12 witless men.”  The twelve were members of the ALP’s federal executive who in 1966 were poised to engineer Whitlam’s removal as deputy leader of the opposition and would have, had he not out- maneuvered them.

Sydney Daily Telegraph 22 March 1963 (left) and Liberal Party campaign pamphlet for 1963 federal election (right).

Dating from 1963, the phrase “36 faceless men” (one of whom was the token woman, the ALP having quotas even then) described the members of the ALP’s federal conference which, at the time, wrote the party platform, handing to the politicians to execute.  The term came to public attention when a photograph appeared on a newspaper’s front page showing Whitlam and Arthur Calwell (1896-1973; ALP leader 1960-1967) standing outside the hotel where the 36 were meeting, waiting to be invited in to be told what their policies were to be.  The conservative government used to great effect the claim the ALP was ruled by “36 faceless men”.  In the 2010s, there was a revival when there were several defenestrations of prime-ministers & premiers by factional operators who did their stuff, mostly in secret, through back channel deals and political thuggery.  In an untypically brief & succinct address, Dr Kevin Rudd (b 1957; Prime-Minister of Australia 2007-2010 & 2013) at the time summed up his feelings for his disloyal colleagues: “In recent days, Minister Crean [Simon Crean (1949–2023; ALP leader 2001-2003)] and a number of other faceless men have publicly attacked my integrity and therefore my fitness to serve as a minister in the government.... I deeply believe that if the Australian Labor Party, a party of which I have been a proud member for more than 30 years, is to have the best future for our nation, then it must change fundamentally its culture and to end the power of faceless men. Australia must be governed by the people, not by the factions.”  Otherwise mostly forgotten, Simon Crean and his followers are remembered as “Simon and the Creanites”, a coining by Peter Costello (b 1957; Treasurer of Australia, 1996-2007) who re-purposed “Creanites” from an earlier use by Paul Keating (b 1944; Prime Minister of Australia 1991-1996).

Nexus

Nexus (pronounced nek-suhs)

(1) A means of connection, tie or link; a form or state of connection.

(2) A connected series or group (objects or concepts); a network or web.

(3) The core or center or a matter, discussion or situation.

(4) In cellular biology, a specialized area of the cell membrane involved in intercellular communication and adhesion.

(5) In digital anthropology, the world’s first web browser.

(6) In law in many North American jurisdictions, the relationship between a vendor and a jurisdiction taxation purposes.

(7) In formal grammar, a technical term in the work of Danish linguist Otto Jespersen (1860–1943) describing a group of words expressing two concepts in one unit (such as a clause or sentence).

(8) In the civil law of Ancient Rome, a person who had contracted a nexum (obligation) such that, if they failed to re-pay that obliged, a creditor could compel them to work as a servant until the debt was paid; an indentured servant.

1655-1665: From the Latin nexus (the act of binding together; bond), the perfect passive participle of nectō (bind) and past participle of nectere (to bind).  Nectō was from the primitive Indo-European gned & gnod (to bind) and was cognate with nōdus (knot), the Ancient Greek γνάθος (gnáthos) (a jaw), the Avestan naska (bundle), the Old Irish nascim (to bind), the Old Norse knútr (from which German gained knude, Norwegian knute, and Icelandic hnútur).  Related were the Old English cnotta (which survives in Modern English as knot), the Old English cnyttan (which in Modern English is knit), the Old High German knotto (knoten in modern German) and the Middle Dutch cnudde (the Modern Dutch knot).  The suffix created the Latin verb of action.  Nexus is a noun; the noun plural is nexuses, nexusses or (the very rare) nexus although the Latin plural form (written nexūs or nexûs) is used in process philosophy, a highly technical branch of the discipline which administers the school of thought that change (ie alterations in the state of relationship(s) between things) constitute the only experience of life (the alternative schools focused on the process of change being understood as inadvertent or illusory).

Australia's defeated 1967 nexus referendum

Section 24 of the Australian Constitution provides for a numerical nexus between the House of Representatives (lower house) and the Senate (upper house):

The House of Representatives shall be composed of members directly chosen by the people of the Commonwealth, and the number of such members shall be, as nearly as practicable, twice the number of the senators.

The senate chamber in the new parliament house, opened in 1988.  The scope of works given to the architects required that both chambers should be able (without major structural change) to be re-configured to accommodate up to twice the number of members.  The building is said to have an anticipated life of some two-hundred years so it would appear in the 1970s, nobody expected there was for centuries any possibility of breaking the nexus between the houses.  Despite the ominous prospect, Australians seem rarely to think the quantity of politicians is lacking although they are often sceptical about the quality.  

Lindsay Lohan in Nexxus Style Swap hair campaign, October 2024.

After an abortive attempt in 1966, a referendum was held the following year which sought to remove the nexus, thereby freezing the number of senators at ten per state (an increase from the original six triggered by the enlargement of the lower house in 1949).  The cabinet’s enthusiasm for curbing any proliferation of senators was prompted by concern an increase in the size of the upper house would make it easier for minor parties to win seats.  The referendum was defeated and the problem persists.  As the number of senators to be elected increases, the votes each needed to gain a seat (a quota) reduces and by the 1980s, a quota in a normal half-senate election was well under 20%; in a double-dissolution, less than 8%.  That, when combined with preferential voting, means votes surplus to a quota flow through the system and it’s become successively easier to succeed, a few senators having been elected with but a handful of first-preference votes.  Section 24 is not monocausal, there being many reasons for the decline in the share of the vote enjoyed by the major parties but the recent success of micro-parties would not have been possible without the operation of the clause.  For a generation, political excrement like the Democratic Labor Party (the DLP, a right-wing, predominately Roman Catholic breakaway from the Australian Labor Party (ALP)) was helped by the lower quotas demanded in a senate of sixty rather than thirty-six.  The modern senate of seventy-six is democratically more promiscuous still.

Lindsay Lohan in a lilac dress, desktop wallpaper available from Desktop Nexus.

In Australia, as in all modern Westminster systems, the major parties alternate in their roles as "His Majesty's Government" and "His Majesty's loyal opposition" but they are as one in their attempt to keep others out of the cozy little system they've designed for themselves and, ahead of the 2016 election, changes were implemented to stop preference arrangements between minor parties and independents producing results said to be "a distortion of the electoral process" (ie independents and those from minor parties being elected to seats the majors regarded as "belonging to them").  Further to advantage the majors, a form of optional preferential voting was introduced, said to have been done to assist voters but the most obvious beneficiaries were the major parties because it became harder for independents or minor party candidates to be elected to the Senate.

Esthetic

Esthetic (pronounced es-thet-ik)

(1) An alternative spelling of aesthetic (mostly North American).

(2) In US commercial use, a term applied to cosmetic surgery (as esthetic surgery) and other fields in the beauty business.

1920s: A re-purposing of an existing word (originally in the form “esthetic surgery” by a US doctor as a means of product differentiation (plastic surgery for cosmetic rather than reconstructive purposes).  Esthetic is an adjective (and when used as an alternative spelling of aesthetic the comparative is more esthetic, the superlative most esthetic) and esthetician is a noun; the noun plural is estheticians.  The alternative spelling esthetic began life as one of those Americanisms which annoy some but it reflected simply the wholly sensible approach in US English that it’s helpful if spelling follows pronunciation and esthetic remains the alternative spelling of aesthetic, used predominately in North America although, as the internet has achieved for so many variants, it is now an internationalism.

Often, when an image appears in which a celebrity seems somewhat “changed”, Instagram lights up with speculation about possible esthetic surgery.  If there’s enough interest, this will spread to the mainstream celebrity sites which will deconstruct the possibilities and sometimes publish interviews with esthetic surgeons who will offer an opinion.  Once, esthetic interventions were almost always denied but now they’re sometimes admitted and even publicized.

In the early twentieth century the US cosmetic surgery industry (even then inventive and profitable), re-purposed the word; linguistic differentiation to create product differentiation: “esthetic surgery”, the business of performing surgery for aesthetic purposes rather than reasons strictly medical or reconstructive and the most significant figure in this was the German-Jewish cosmetic physician Jacques Joseph (1865–1934), now remembered as the “father of modern cosmetic surgery”.  Under the auspices of first the American Society of Plastic Surgeons (ASPS, 1931) and the American Society for Aesthetic Plastic Surgery (ASAPS, 1967), the business of esthetic surgery has since boomed and related (even if remotely) professions such as nail technicians, the lip-plumpers and the body-piercers also append “esthetic” to their advertising; the first “estheticians” were the skin care specialists (exfoliation, massage, aromatherapy, facials and such) but the title soon proliferated.

Forbes on Miami Swim Week 2024

With their coverage of Miami Swim Week (MSW 2024; South Beach, Miami, 29 May-5 June 2024), Forbes must have delighted etymologists looking for case studies.  MSW is self-described as “The premier fashion event of the year!” which may elicit a wry smile from some in New York, Paris, London or Milan but the phase “swim week” is no perhaps too modest from an event which has grown from being in 1998 essentially somewhere for manufacturers and retailers to display the new season’s swimsuits to a place where, in addition to hundred of vendor spaces and multiple runways (no catwalks at MSW) there are seminars, panel discussions and “beach lifestyle events” like yoga + mimosas; MSW is now very much a “vibe occasion”, noted for vendor hospitality and after-parties.  It has of course also moved with the times and those times have changed from when DEI (diversity, equity and inclusion) was achieved with a smattering of brunettes among the bronzed blondes on what then were the catwalks.  Now there is obvious ethnic diversity and some “plus-size” models (up to a certain point) and it’d be interesting to have an artificial intelligence (AI) engine review the footage of the last few MSW and similar events to calculate if there’s appears to be an industry “quota” for those not of the (still secretly) desired body type and skin color.  The suspicion is there may be such quotas and those numbers are “creeping up”, presumably to plateau at some “threshold of plausible acceptability”.

What Forbes explored in the headline: "Aesthetics meets Esthetics" was one of the panel discussions conducted at the Gabriel Hotel as part of the Art Hearts Fashion run of show which included runway shows from men’s swimwear line Hunk and The Black Tape Project with its conceptualized futurist swimwear designs.  On Friday, the intriguingly named “Snatched Plastic Surgery” hosted an intimate panel discussion exploring the symbiotic relationship between body trends and fashion.  On the panel were industry experts including designers & fashion house CEOs, magazine editors and a plastic surgeon specializing in cosmetic procedures (esthetic surgery).  The symbiosis explored was about (1) the part esthetic procedures (not all are surgical) contribute to demand for clothing which reveals more of the body’s surface (ie skin) of which swimwear is the most extreme example and (2) the demand for such procedures generated by the desire to wear such clothing.  There are technical aspects to that which involve the intricate details of surgeries which make certain cuts of swimwear wearable by those who would otherwise be precluded but that didn’t appear to make the panel’s agenda.

Structural determinism in action: At MSW 2024, rosettes came in sizes to suit the coverage required (or desired).

What MSW 2024 did reveal was that the trend which disproportionately was over-represented in the coverage continued to be the most minimal but one notable return was one of the industry’s older fig leaves: the rosette.  Having lost the association with high-society and neglected in political campaign wear (except in the UK and to some extent in New Zealand) since the advent of digital advertising, rosettes in fashion were last seen at scale (and occasionally en masse) in the years around the turn of the twentieth century but on the MSW runways they were back.  Although coverage in the press was limited, whether as a three dimensional attachment or a printed motif, rosettes appeared often on the swimwear designed actually to be worn in the water but what caught the eye of photographers were the most minimal, most of which would be unlikely long to survive secure in the surf.  Still, that was unlikely to have been a design objective and as a static display or worn while walking (carefully), they probably work well.

MSW 2024: External superstructure was more apparent al la the exposed plumbing in some of the architecture of mid-century modernism.

The other thing the critics noted was the increasing migration of the “cage bra” look to swimwear.  If well designed, the exposed superstructure can genuinely function as a structural device but the real attraction was that it permits the volume of material (already hardly generous) further to be reduced.  That certainly is a design objective but one which creates the problem of having less surface area with which to work to create something, hence the attraction of making the superstructure a feature.  It’s essentially an underwire which is shaped rather more than is required to fulfil the functional purpose and sometimes even a little wider (a rare case of a minimalist bikini’s component getting bigger) so accessories can be added or more of the fabric covering is displayed.

CONELRAD

CONELRAD (pronounced kon-ill-rad or kon-ill-rid)

As an acronym: CONtrol of ELectromagnetic RADiation, a Cold War era  system of emergency public broadcasting developed by the US in the mid 1950s.

Exclusive to the US, CONELRAD was a nationally standardized system of emergency public broadcasting (on the AM (amplitude modulation) medium-wave band at 640 & 1240 kHz) intended to operate in the event of enemy attack during the Cold War.  The original specifications for what emerged as CONELRAD was first discussed at the "Informal Government-Industry Technical Conference" (March, 1951) and later published by the FCC (Federal Communications Commission): "The primary plan for alerting broadcast stations that is currently being considered by the FCC Study Group is known as the Key Station System.  The arrangement requires certain telephone circuits (private wire or direct line to Toll Board) between the Air Defense Control Centers (ADCC) and specified radio stations to be known as Basic Key Stations & Relay Key Stations”.

Cold War PSA (public service announcement).

The essence of the system was each Basic Key Station upon receiving an alert or warning signal from the ADCC would, upon instruction, broadcast a predetermined message and also relay the message by telephone to all Relay Key Stations assigned to each Basic Key Station.  As a diversified network designed to be able to continue functioning even if various parts were destroyed, it was conceptually similar to a later US military project which would later evolve into the internet.  Intended to be simple, robust and able to reach as wide a possible audience in the shortest possible time, CONELRAD used simple protocols for alerting the public and other "downstream" stations, consisting of a sequence of shutting the station off for five seconds, returning to the air for five seconds, again shutting down for five seconds, and then transmitting a tone for 15 seconds.  Key stations would be alerted directly and all other broadcast stations would monitor a designated station in their area.

In the event of an attack on the US, all domestic television and FM (frequency modulation) radio stations were required immediately to cease broadcasting and upon alert, almost all AM stations shut down, those remaining on-air transmitting either on 640 or 1240 kHz.  No transmission would last more than a few minutes and upon one going “off-air” another would take over the frequency on a ”round robin” chain, this to confuse enemy aircraft which might be navigating using RDF (Radio Direction Finding), a technique first widely used in the early days of World War II (1939-1945).  In the US, all radio sets manufactured between 1953-1963 were required to have the two frequencies marked by the triangle-in-circle (CD Mark), the symbol of Civil Defense organizations.  In 1963, CONELRAD was replaced by the EBS (Emergency Broadcast System) which operated until 1997 when all responsibilities were assumed by the FCC.

Diet Coke product placement in Mean Girls (2004).  One of the clues in identifying product placement is that items carefully are placed so brand-names are always legible.

Product placement, a technique on marketing in which products are brands are “worked into” something like a film or television programmes, is now so ubiquitous (witness the frequent appearance in Mean Girls (2004) of Coca-Cola, Doritos, Cheetos, Dunkin' Donuts, Red Bull, Silk Milk, Taco Bell etc) that there are now internet sleuths gleefully who document each instance.  Frequently, the presence of a product is merely an example of “brand awareness” with no substantive effect on the plot (in most cases it’s of no significance whether the characters drive Fords or Buicks or drink Pepsi or Coca-Cola) although there have been some deemed morally or politically dubious and variously they’ve involved things like alcohol, tobacco or firearms or institutions like the US military.  Known also as “embedded marketing”, the technique is most associated with commercial cinema where the stuff is easy to interpolate but there have been examples even in literary fiction, the best known being The Bulgari Connection (2001) by Fay Weldon (1931-2023).  In that, in exchange for an undisclosed payment, the author was required to make a specified number of mentions of the Italian luxury goods house Bulgari (generously, greatly she exceeded the quota).  Of course, that’s an example which became notorious and it’s not known how many other “respectable” novelists have been subsidized this way.

Stromberg-Carlson radio (with CONELRAD settings arrowed in red) promoted as one of the many “plusses” in the ownership of one of the Ford Motor Company's new Edsels.  In Australia, the phrase “it seemed like a good idea at the time”  is known colloquially as the “streaker's defence”.

The companion technique is “product association”.  Here, a company seeks in some obvious way to be associated with someone or some institution and in every glossy magazine there will, in one form or another, be probably dozens of examples.  Usually, “product association” is contractual with the consideration (usually cash or some form of contra arrangement) flowing one way or the other but the technique can also be executed as a form of “ambush marketing” (a hotel hiring for a morning a number of Ferraris, Lamborghinis and such to park outside for a photo-shoot, thereby hoping the “prestige” of the brands will “rub off”, despite the manufacturers receiving not a peppercorn for their unwitting participation).  More conventionally, it’s a normal commercial transaction entered into on terms agreeable to both parties and, if thought mutually beneficial, it may be on the basis of NMA (no monetary action).  In the matter of Stromberg-Carlson (by then a division of General Dynamics, now famous for nuclear submarines, warplanes and such) advertising their satisfaction at their new “transistorized” radio with “Town-and-Country tuning” being “one of the outstanding plus features of America’s newest car, the exciting Edsel”, it would have seemed like a good idea at the time.  By all accounts the Stromberg-Carlson car radios were fine devices but exhorting customers to: “See and drive the Edsel – it’s wonderful!” would have done nothing to enhance the corporate image.  That is of course a risk with product association: just as positive image can rub off, if things go awry, there’s a risk of that spreading too.  As it was, the Edsel venture floundered within three seasons but Stromberg-Carlson wasn’t part of the collateral damage.

1958 Edsel Citation Convertible, a failure with a fine CONERAD transistorized radio by Stromberg-Carlson.

Formed in 1894 as a partnership between Swedish immigrants Alfred Stromberg (1861-1913) and Androv Carlson (1854-1925), Stromberg-Carlson was for much of the twentieth century one of the dominant US manufacturers and distributors of electronics and telecommunications equipment.  As is modern corporate practice, Stromberg-Carlson became absorbed into other concerns and has since been part of the swirl of M&A (mergers & acquisitions) activities but it remains active in the industry.  Between 1906-1907, Alfred Stromberg dissolved his interests in telecommunications and formed what would become the Stromberg Motor Devices Company and ultimately Stromberg Carburetors.  In the post-war years, Zenith-Stromberg carburetors were used on a variety of British cars but they became well-known in the US after being adopted in the late 1960s because the company had a product which was ideally suited to complying with the increasingly stringent US emission regulations, the trade-off being some loss of performance, particularly at higher engine speeds.  In something like the Jaguar E-Type (XKE; 1961-1971), the switch from triple SU carburetors to dual Zenith-Strombergs meant the high-speed response suffered but, even in those happier days, there weren't than many who with any frequency explored how the things performed above 125 mph (200 km/h).

Frisbee

Frisbee (pronounced friz-bee)

(1) A brand of plastic concave disk, used for various games by sailing it through the air, thrown by making it spin as it's released with a flick of the wrist.

(2) By extension & genericization (without an initial capital), a disk-shaped gliding toy of any brand.

(3) The sport or pass-time involving flying disks.

1957: The brand name Frisbee was trademarked in 1959 and later acquired by Wham-O.  Frisbee was an alteration of Frisbie, the name applied to the disk game by students who tossed the pie plates which came with the “Mrs Frisbie’s Pies” from the Frisbie Pie Company which operated from the Frisbie Bakery in Bridgeport, Connecticut.  Frisbie supplied pies to Yale University and it was at Middlebury College in Vermont during the 1930s a campus craze started for tossing empty pie tins stamped with the company's logo, the aeronautical qualities apparently uniquely good (students at both Yale and Princeton claiming to have discovered the aerodynamic properties).  The spelling of the name was changed on legal advice and frisbee is a genericization of the trademark.  Frisbee is a noun & verb and frisbeeing & frisbeed are verbs; the noun plural is frisbees.  The adjectives frisbesque & frisbeeish are both non standard.

Lindsay Lohan carrying her frisbee in its protective case.

The family name Frisbie exists in English records from 1226, from a place name in Leicestershire (Frisby on the Wreak), attested from 1086, from the toponym attested 1086 in Frisby on the Wreak, Leicestershire, from the Old Danish Frisby (Frisian village; farmstead or village of the Frisians), from the Old Norse Frisa, genitive plural of Frisr.  Not unusually for the age, there were two hamlets in county Leicestershire called Frisby but genealogists seem certain the origin of the family name is associated with Frisby on the Wreak.  In the parish records of 1239 there is a priest named de Frysby who was vicar of the church at Welham, a village about 13 miles (21 km) south-east of the city of Leicester, England and he may be the same Roger de Frysbey who in 1246 was curate of the church at Barkestone, ten miles (16 km) north of Melson Mowbray.  As a geographical name, the now lost Frisbys were two of many in the British Isles which derived their names from the Old Norman frisir (someone from the area of Frisia or Friesland).  The names were illustrative of the vast movement of people from Europe after the Norman Conquest of England in 1066.  A multitude of spelling variations characterize Norman surnames, many because the Old and Middle English lacked definite spelling rules and in an age of limited mobility, regional evolutions were common and gave rise to many dialectical forms (the introduction of Norman French to England also had an effect, as did the court languages of Latin and French).  It was not unknown for one person’s name to be spelled several ways during their single lifetime and Frisbie was just one of many including Frisbie, Frisby, Frisbee, Frisebie, Frisebye & Friseby.  The Frisbie motto was Semper fidelis (Always faithful).

Serial stalkers from Rupert Murdoch's (b 1931) News Corp found US singer Billie Eilish (b 2001), wearing a Siouxsie and the Banshees T-Shirt and tossing a frisbee while on tour, Sydney, Australia, March 2025.  Siouxsie and the Banshees were an English post-punk band active between 1976-1966 (there was a 2002-2003 revival), the name from the lead singer Siouxsie Sioux (Susan Janet Ballion, b 1957).

At much the same time students in the north-east US were tossing Mrs Frisbie’s pie tins to each other, a young couple were enjoying similar fun with a popcorn can lid but, unlike the students, they had an entrepreneurial streak and began selling the cardboard bases sold to cake makers for five times the cost, changing only the labeling.  World War II (1939-1945) interrupted business between 1942-1945 but, once hostilities ceased, the designer applied to the re-purposed disk some lessons learned from service with the US Army Air Force (USAAF), improving the aerodynamic properties.  The zeitgeist of the late 1940s was also influential.  In June 1947, a commercial pilot claimed to have seen nine "flying discs" zipping across Washington state at a speed he estimated at 1,200 mph (1931 km/h) and, without waiting for verification, the Associated Press (AP) wire service distributed the story.  The Hearst press ran the piece with a "flying saucers" headline and that phrase went viral about as quickly as things now spread on social media.  Saucer-mania had begun and soon there were hundreds of reported sightings, a trend which continued, spiking in response to events such as the launch of the USSR’s Sputnik satellite in 1957.  Taking advantage, the prototype Frisbee, by then mass-produced in plastic, was renamed from Whirlo-Way to Flyin' Saucer.

Ms Effie Krokos, this time in black jacket.

In 2019, Ms Effie Krokos (b 1999) and her fiancé were in the front yard of his house in Loveland (a wonderful name), 40 miles (64 km) north of Denver, enjoying some frisbee tossing.  Because it was a hot day, she removed her shirt and continued to play while topless.  Several hours later, a Loveland police officer (there are comedic possibilities in that) arrived and issued an indecent-exposure citation, invoking a city ordinance prohibiting exposure in public places or places open to public view.  Ms Krokos told the officer of a recent circuit court ruling against the public nudity ordinance in the neighboring city of Fort Collins but the officer maintained the ruling didn’t apply in Loveland.

Loveland Police cruiser: these are the Loveland Police.

Denver civil rights attorney David Lane (b 1954) agreed to take the case as part of the #FreetheNipple movement, explaining the Circuit Court of Appeals had ruled in February 2019 that Fort Collins’ public nudity ordinance, which had no restrictions on male toplessness but prohibited women from baring their breasts, was in violation of the Equal Protection Clause of the 14th Amendment.  Free the Nipple v City of Fort Collins (17-1103 (10th Cir. 2019)) established that ordinances based on gender are unconstitutional.  “Anywhere it’s legal for a man to appear in public topless, it’s legal for a woman to do the same” Lane said.  Loveland accepted the offer of a US$50,000 settlement in Krokos’ case in to prevent a federal lawsuit.  The case was dismissed with prejudice (meaning that it cannot be reintroduced in another lawsuit) and the city suspended enforcement of the provision, pending a review.  Ms Krokos said she wants to show that "it isn’t fair for women to be treated differently than men by law enforcement" and hopes that the case will make more women aware of their rights.

Boston University's women’s "Ultimate Frisbee" team (the Lady Pilots), ran an "I Need Feminism Because..." campaign.  The campaign was an effort to draw attention to the need for gender equity, apparently prompted by crooked Hillary Clinton's (b 1947; US secretary of state 2009-2013) loss in that year’s presidential election to a man whose reported comments about women would have ended the political career of anyone else.  Each of the players wrote their own message on the underside of a frisbee.

By the mid 1950s, the design had been refined to the form which exists to this day and had the changes were judged sufficiently innovative to be granted a US design patent; this was the product released as the Pluto Platter and the final evolution of the name came in 1957 when the named Frisbee was applied.  Remarkably, it had taken until then for the knowledge of the casual student game of the 1930s to become known to the manufacturers after an article appeared in a newspaper which revealed students were calling the Pluto Platter the Frisbie.  It was clearly a catchier name and it caught on, persuading the manufacturers to adopt the name to Frisbee, the change in spelling on legal advice, lest the pie makers object though that would soon become moot, the Frisbie Pie Company ceasing operations in 1958, something apparently unrelated to flying disks and attributed to the sharp US recession of that year.

Paige Pierce about to execute a backhand drive.

Because Frisbee is a registered trademark, the name isn’t use in formal competition.  The World Flying Disc Federation (WFDF) applied to the Olympic Organizing Committee, seeking inclusion in the program of the 2028 summer games in Los Angeles but didn’t make the short list which was restricted to baseball, softball, break dancing, cricket, flag football, karate, kickboxing, lacrosse, motorsport and squash.  WFDF expressed disappointment, noting that “Flying Disc sports is actively practiced on a competitive level in 103 countries in the world and appeared to satisfy all of the objective criteria agreed between the IOC and LA28. These criteria included not adding cost and complexity to the games by utilizing full venue sharing on the beach or grass stadium, having total gender equality with our gender-balanced mixed format, having youth appeal, and ensuring that the top athletes were involved. There are few other sports that can boast an equivalent Californian DNA as frisbee and we felt our Ultimate 4s format requiring a total athletes’ quota of only 48 would fit well given the overall cap on the Games. We are also strongly convinced that our sport is unique in upholding integrity and fairness with our self-refereeing concept of Spirit of the Game.”  The WFDF have indicated they’ll make representations to be included in the 2032 Olympic Games in Brisbane, Australia.  The game is certainly growing and a tiny elite are already finding Flying Disk a lucrative pursuit, the top athletes attracting sponsorship deals from disk manufacturers.  Paul Mcbeth’s (b 1990) contract is worth a reported US$10 million over five years while the highest paid woman is Paige Pierce (b 1991), earning US$3 million over three years.  Both are under contract to Discraft.

1973 Maserati Bora 4.9 with the early (1971-1975) aluminium wheels fitted with "frisbee" (not dogdish) hubcaps (left), 1977 Maserati Bora 4.9 with the later (1975-1978) aluminium wheels without frisbees (centre) and 1974 Maserati Merak 3.0 (right), a model never frisbeed.

Between 1971-1975, the mid-engined Maserati Bora (Tipo AM117; 1971-1978) was equipped with removable, polished stainless steel hubcaps (which the Maserati cognoscenti call frisbees) on its 7½ x 15 inch (190.5 x 381 mm) Campagnolo aluminium wheels.  Although structurally different, the less expensive Merak (Tipo AM122; 1972-1983) used a similar body but was equipped with 2.0 & 3.0 V6 engines rather than the Bora’s 4.7 & 4.9 litre V8s, the smaller engines meaning the Merak was able to be fitted with two rear seats (most suitable for small children or contortionists).  The Merak used wheels in the same general style though without the frisbees and after 1975 this configuration extended to the Bora.  Rarely has there been a hubcap plainer than the those used on the Bora but anyone calling it a “poverty cap” (slang in the US for the least elaborate hubcaps) would be shocked by the price they command as used parts; on the rare occasions they’re available, they've been listed at US$700-2000 a set.  Unlike the Merak which was named after a star in the constellation of Ursa Major, the Bora borrowed its name from a wind which blows along the Adriatic coast, the company over the years having used the names of a number of (usually hot) winds from North Africa and the Middle East including Ghibli, Khamsin, Shamal and Karif.