Esthetic

Esthetic (pronounced es-thet-ik)

(1) An alternative spelling of aesthetic (mostly North American).

(2) In US commercial use, a term applied to cosmetic surgery (as esthetic surgery) and other fields in the beauty business.

1920s: A re-purposing of an existing word (originally in the form “esthetic surgery” by a US doctor as a means of product differentiation (plastic surgery for cosmetic rather than reconstructive purposes).  Esthetic is an adjective (and when used as an alternative spelling of aesthetic the comparative is more esthetic, the superlative most esthetic) and esthetician is a noun; the noun plural is estheticians.  The alternative spelling esthetic began life as one of those Americanisms which annoy some but it reflected simply the wholly sensible approach in US English that it’s helpful if spelling follows pronunciation and esthetic remains the alternative spelling of aesthetic, used predominately in North America although, as the internet has achieved for so many variants, it is now an internationalism.

Often, when an image appears in which a celebrity seems somewhat “changed”, Instagram lights up with speculation about possible esthetic surgery.  If there’s enough interest, this will spread to the mainstream celebrity sites which will deconstruct the possibilities and sometimes publish interviews with esthetic surgeons who will offer an opinion.  Once, esthetic interventions were almost always denied but now they’re sometimes admitted and even publicized.

In the early twentieth century the US cosmetic surgery industry (even then inventive and profitable), re-purposed the word; linguistic differentiation to create product differentiation: “esthetic surgery”, the business of performing surgery for aesthetic purposes rather than reasons strictly medical or reconstructive and the most significant figure in this was the German-Jewish cosmetic physician Jacques Joseph (1865–1934), now remembered as the “father of modern cosmetic surgery”.  Under the auspices of first the American Society of Plastic Surgeons (ASPS, 1931) and the American Society for Aesthetic Plastic Surgery (ASAPS, 1967), the business of esthetic surgery has since boomed and related (even if remotely) professions such as nail technicians, the lip-plumpers and the body-piercers also append “esthetic” to their advertising; the first “estheticians” were the skin care specialists (exfoliation, massage, aromatherapy, facials and such) but the title soon proliferated.

Forbes on Miami Swim Week 2024

With their coverage of Miami Swim Week (MSW 2024; South Beach, Miami, 29 May-5 June 2024), Forbes must have delighted etymologists looking for case studies.  MSW is self-described as “The premier fashion event of the year!” which may elicit a wry smile from some in New York, Paris, London or Milan but the phase “swim week” is no perhaps too modest from an event which has grown from being in 1998 essentially somewhere for manufacturers and retailers to display the new season’s swimsuits to a place where, in addition to hundred of vendor spaces and multiple runways (no catwalks at MSW) there are seminars, panel discussions and “beach lifestyle events” like yoga + mimosas; MSW is now very much a “vibe occasion”, noted for vendor hospitality and after-parties.  It has of course also moved with the times and those times have changed from when DEI (diversity, equity and inclusion) was achieved with a smattering of brunettes among the bronzed blondes on what then were the catwalks.  Now there is obvious ethnic diversity and some “plus-size” models (up to a certain point) and it’d be interesting to have an artificial intelligence (AI) engine review the footage of the last few MSW and similar events to calculate if there’s appears to be an industry “quota” for those not of the (still secretly) desired body type and skin color.  The suspicion is there may be such quotas and those numbers are “creeping up”, presumably to plateau at some “threshold of plausible acceptability”.

What Forbes explored in the headline: "Aesthetics meets Esthetics" was one of the panel discussions conducted at the Gabriel Hotel as part of the Art Hearts Fashion run of show which included runway shows from men’s swimwear line Hunk and The Black Tape Project with its conceptualized futurist swimwear designs.  On Friday, the intriguingly named “Snatched Plastic Surgery” hosted an intimate panel discussion exploring the symbiotic relationship between body trends and fashion.  On the panel were industry experts including designers & fashion house CEOs, magazine editors and a plastic surgeon specializing in cosmetic procedures (esthetic surgery).  The symbiosis explored was about (1) the part esthetic procedures (not all are surgical) contribute to demand for clothing which reveals more of the body’s surface (ie skin) of which swimwear is the most extreme example and (2) the demand for such procedures generated by the desire to wear such clothing.  There are technical aspects to that which involve the intricate details of surgeries which make certain cuts of swimwear wearable by those who would otherwise be precluded but that didn’t appear to make the panel’s agenda.

Structural determinism in action: At MSW 2024, rosettes came in sizes to suit the coverage required (or desired).

What MSW 2024 did reveal was that the trend which disproportionately was over-represented in the coverage continued to be the most minimal but one notable return was one of the industry’s older fig leaves: the rosette.  Having lost the association with high-society and neglected in political campaign wear (except in the UK and to some extent in New Zealand) since the advent of digital advertising, rosettes in fashion were last seen at scale (and occasionally en masse) in the years around the turn of the twentieth century but on the MSW runways they were back.  Although coverage in the press was limited, whether as a three dimensional attachment or a printed motif, rosettes appeared often on the swimwear designed actually to be worn in the water but what caught the eye of photographers were the most minimal, most of which would be unlikely long to survive secure in the surf.  Still, that was unlikely to have been a design objective and as a static display or worn while walking (carefully), they probably work well.

MSW 2024: External superstructure was more apparent al la the exposed plumbing in some of the architecture of mid-century modernism.

The other thing the critics noted was the increasing migration of the “cage bra” look to swimwear.  If well designed, the exposed superstructure can genuinely function as a structural device but the real attraction was that it permits the volume of material (already hardly generous) further to be reduced.  That certainly is a design objective but one which creates the problem of having less surface area with which to work to create something, hence the attraction of making the superstructure a feature.  It’s essentially an underwire which is shaped rather more than is required to fulfil the functional purpose and sometimes even a little wider (a rare case of a minimalist bikini’s component getting bigger) so accessories can be added or more of the fabric covering is displayed.