Baguette

Baguette (pronounced ba-get)

(1) In ad-hoc application, a descriptor (based on baguette in the sense of “stick” , “rod” or “wand”) for an object with a narrow, relatively long rectangular shape (applied in the past as baguette magique (magic wand), baguettes chinoises (chopsticks) & baguette de direction (conductor's baton)).

(2) In jewelry design, a small gem-stone in a rectangular shape, achieved by cutting & polishing.

(3) A gem-stone in this shape (used especially for diamonds).

(4) In architecture, a small convex molding (a narrow, relatively long rectangular shape, especially one in a semi-circular section.

(5) In zoology, one of the minute bodies seen in the divided nucleoli of some infusoria after conjugation.

(6) As an ethnic slur (can be mildly offensive, but also used neutrally or affectionately as an alternative to “frog”), a French person, or a person of French descent.

(7) A type of French bread, actually defined in law by the ingredients and methods of production but most associated with the long, narrow shape.

1720–1730: From the French baguette (or baguet) (a type of architectural ornament, based on the sixteenth century sense of the word as “a wand, rod, stick”), from the Italian bacchetta (literally “a small rod” and the diminutive of bacchio (rod), from the Latin baculum (a stick or walking-stick (and linked to the later bacillus)).  The construct was bacch(io) + -etta.  The –etta suffix (the feminine of –etto), as well as indicate the feminine was used also with inanimate nouns ending (usually ending in –a) to create a literal diminutive (such as with boteca (shop, store), rendering botechetta (small shop).  The term was first used in gem-stone cutting in 1926 and in countries where the French colonial history left some linguistic trace, baguette is applied to some items such as the gun-stick (the rod for forcing ammunition into the barrel of a gun and in Louisianan Cajun, it referred to the barrel itself).  Like English, Danish, German, Spanish and Swedish adopted the French spelling which in other languages the variations included the Czech bageta, the Greek μπαγκέτα (bagkéta), the Hebrew בגט‎ (bagét), the Norwegian (Bokmål & Nynorsk) bagett, the Portuguese baguete, the Romanian baghetă, the Russian баге́т (bagét) and the Turkish baget.  Baguette & baguet are nouns; the noun plurals are baguettes & baguets.

Beware of imitations: The baguette de tradition française.

In France, a true baguette (Baguette artisanale) is made from ingredients and with a method defined in law while the famous shape is a convention.  Typically, baguettes have a diameter between 50-75 mm (2-3 inches) and are some 610-710 mm (24-26 inches) in length although the 1 m (39 inch) baguette is not unusual, popular especially with the catering trade.  It’s a little misleading to suggest the baguette was invented because for centuries loaves in the shape existed in many places around the world and recipes for the mixing of dough were constantly subject to changes imposed by the success of harvests, economics, supply-chain disruptions and simple experimentation.  The baguette instead evolved and its popularity was a thing of natural selection; it survived because people preferred the taste, texture and convenience of form while other breads faded from use.  It seems clear that the long, stick-like direct ancestors of the baguette began to assume their recognizably modern form in French towns and cities in the eighteenth century although doubtless there was much variation between regions and probably even between bakers in the same place.  The daily bread being the classic market economy, bakers would be influenced by losing sales to a more popular shop and so would adjust their mixes or techniques to attract customers back.  In this way a standardized form would have emerged and, in the French way, by 1920 the assembly had passed a law codifying the critical parameters (weight, size and price), formalizing the popular name baguette.  In 2003, the jocular slang "freedom bread" emerged to describe the baguette, an allusion to the "Freedom Fries" which replaced "French Fries" in US government staff canteens while there was tension between the White House and the Élysée Palace over France's attitude to the proposed invasion of Iraq.   

Lindsay Lohan in promotion for @lilybakerjewels, 2020.  The Rainbow Baguette Ring (centre) using stones cut in a true “baguette” rectangle whereas the Rainbow Bracelet used squares.

Globalization and modern techniques of mass production however intruded on many aspects of French lives and bakeries weren’t immune from the challenge of the cheap “baguette” sold by supermarkets.  Even among the boulangerie (a French bakery in which the bread must, by law, be baked on-premises) there were some who resorted to less demanding methods of production to compete.  As a matter of cultural protection, the assembly in 1993 enacted Le Décret Pain (The Bread Decree) which stipulates that to be described as pain maison (homemade bread), a bread needs to be wholly kneaded, shaped, and baked at the place of sale.  To limit the scope of the supermarkets (some of which were importing frozen, pre-prepared dough), rules also defined what pain traditionnel français (traditional French bread) may be made from and banning any pre-made components from baguettes.  Also retained was the relevant provision of the 1920 labor legislation which prohibits the employment of people in bread and pastry making between ten in the evening and four in the morning.  So, when visiting a boulangerie, it’s recommended to ask for a baguette de tradition française (usually as baguette de tradition) which is made from wheat flour, water, yeast, and common salt (reflecting modern practice, one may contain up to 0.5% soya flour, up to 2% broad bean flour and up to 0.3% wheat malt flour) and the dough must rest between 15-20 hours at a temperature between 4-6^o C (43-46^o F).  The less exalted baguettes ordinaires, are made with baker's yeast and a less exacting specification.

The French Ministère de la Culture’s (Ministry of Culture) National Inventory of Intangible Cultural Heritage included the baguette in its index in 2018 and in 2022, the artisanal know-how and culture of the baguette was added to UNESCO’s (the United Nations Educational, Scientific and Cultural Organization) list of Intangible Cultural Heritage.  Already preserving the information about some 600 traditions from more than 130 countries, UNESCO noted the addition by saying it celebrated the French way of life, something of which the baguette, as a central part of the French diet for at least 100 years, was emblematic.  With some 16 million consumed in France every day, the “…the baguette is a daily ritual, a structuring element of the meal, synonymous with sharing and conviviality", a statement from UNESCO read, concluding it was “…important that these skills and social habits continue to exist in the future."

Flute

Flute (pronounced floot)

(1) A woodwind instrument consisting of a tube with a row of finger-holes (or keys) which produce sound through vibrations caused by air blown across the edge of the holes, often tuned by plugging one or more holes with a finger; the Western concert flute, a transverse side-blown flute of European origin (in colloquial use, a recorder, also a woodwind instrument).

(2) An organ stop with wide flue pipes, having a flutelike tone.

(3) In architecture or engineering (particularly the manufacture of firearms), a semi-cylindrical vertical channel, groove or furrow, as on the shaft of a column, in a pillar, in plaited cloth, or in a rifle barrel to cut down the weight.

(4) Any groove or furrow, as in a ruffle of cloth or on a piecrust.

(5) One of the helical grooves of a twist drill.

(6) A slender, footed wineglass with a tall, conical bowl.

(7) A similar stemmed glass, used especially for champagne and often styled as "champagne flute".

(8) In steel fabrication, to kink or break in bending.

(9) In various fields of design, to form longitudinal flutes or furrows.

(10) A long bread roll of French origin; a baguette.

(11) A shuttle in weaving, tapestry etc.

(12) To play on a flute; to make or utter a flutelike sound. 

(13) To form flutes or channels in (as in a column, a ruffle etc); to cut a semi-cylindrical vertical groove in (as in a pillar etc).

1350-1400; From the Middle English floute, floute & flote, from the Middle French flaüte, flahute & fleüte, from the twelfth century Old French flaute (musical), from the Old Provençal flaüt (thought an alteration of flaujol or flauja) of uncertain origin but may be either (1) a blend of the Provencal flaut or  flaujol (flageolet) + laut (lute) or (2) from the Classical Latin flātus (blowing), from flāre (to blow) although there is support among etymologists for the notion of it being a doublet of flauta & fluyt.  In other languages, the variations include the Irish fliúit and the Welsh ffliwt.  The form in Vulgar Latin has been cited as flabeolum but evidence is scant and all forms are thought imitative of the Classical Latin flāre and other Germanic words (eg flöte) are borrowings from French.

Portrait of Archduchess Maria Antonia of Austria (later Queen Marie Antoinette of France (1774-1792)), circa 1768, oil on canvas by Martin van Meytens  (1695–1770).

Fluted & fluting both date from the 1610 while the verb (in the sense of "to play upon a flute" emerged in the late fourteenth century and the use to describe grooves in engineering dates from 1570s and the tall, slender wine glass, almost a century later although the term "champagne flute" didn't enter popular use until the 1950s.  The champagne flute is preferred by many to the coupé (or saucer) even though it lacks the (since unfortunately debunked) legend that the shape of the latter was modelled on Marie Antoinette’s (1754-1793) left breast.  Elegant though it is, the advantages of the flute are entirely functional, the design providing for less spillage than a coupé, something which comes to be more valued as lunch progresses and the slender, tapered shape is claimed better to preserved the integrity of the bubbles, the smaller surface area and thus reduced oxygen-to-wine ratio maintaining the aroma and taste.

Grand Cru's guide to the shape of champagne glasses.

Among musical instruments, there are a dozen or more distinct types of flute.  Early French flutes differed greatly from modern instruments in having a separate mouthpiece and were called flûte-a-bec (literally "flute with a beak").  The ancient devices were played directly, blown straight through a mouthpiece but held away from the player's mouth, the modern transverse (or "German") flute not appearing until the eighteenth century and the familiar modern design and key system of the concert flute were perfected 1834 by Bavarian court musician & virtuoso flautist Theobald Boehm (1794–1881), the fingering system known to this day as "Boehm system").  The architectural sense of "furrow in a pillar" dates from the mid-seventeenth century and was derived from the vague resemblance to the inside of a flute split down the middle.  One imaginative linguistic adoption was the use (apparently only in US) of "playing the skin flute" in the 1940s to describe gay men (the metaphor of flute based on male anatomy) on the basis of those who play the skin flute.  Use shifted to fruit, either by virtue of use at the time being almost exclusively oral rather than written (linguistically, that’s classified as an example of an imperfect echoic) or because "fruit" was then in use as a gay slur.  Flute is a noun, fluting is a noun, verb & adjective and fluted is a verb & adjective; the noun plural is flutes.

Fluted grill on 1972 Series 1, 4.2 Litre Daimler Sovereign.

In British use, one who plays the flute is a flautist (pronounced flaw-tist (U) or flou-tist (non-U)), from the Italian flautista, the construct being flauto (flute) +‎ -ista.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).  The alternative forms are the unimaginative (though descriptive) flute-player and the clumsy pair fluter although the odd historian or music critic will use aulete, from the Ancient Greek αὐλητής (aulētḗs), from αὐλέω (auléō) (I play the flute), from αὐλός (aulós) (flute).  The spelling flutist is preferred in the US and it's actually an old form, dating from circa 1600 and probably from the French flûtiste and it replaced the early thirteenth century Middle English flouter (from the Old French flauteor).

Daimler, the fluted grill and US trademark law

1972 Daimler Double-Six Vanden Plas.

Vanden Plas completed only 342 of the Series 1 (1972-1973) Daimler Double Sixes, the later Series 2 (1973-1979) & 3 (1979-1992) being more numerous.  The flutes atop the grill date from the early twentieth-century and were originally a functional addition to the radiator to assist heat-dissipation but later became a mere styling embellishment.  Although some sources claim there were 351 of the Series 1 Double-Six Vanden Plas, the factory insists the total was 342.  British Leyland and its successor companies would continue to use the Vanden Plas name for some of the more highly-specified Daimlers but applied it also to Jaguars because in some markets the trademark to the Daimler name came to be held by Daimler-Benz AG (since 2022 Mercedes-Benz Group AG), a legacy from the earliest days of motor-car manufacturing and despite the English middle class always pronouncing the name van-dem-plarr, it's correctly pronounced van-dem-plass.

1976 Daimler Double-Six Vanden Plas two door.

The rarest Double-Six Vanden Plas was a genuine one-off, a two door built reputedly using one of the early prototypes, a regular production version contemplated but cancelled after the first was built.  Jaguar would once have called such things fixed head coupés (FHC) but labelled the XJ derivatives as "two door saloons" and always referred to them thus, presumably as a point of differentiation with the XJ-S produced at the same time.  Despite the corporate linguistic nudge, everybody seems always to have called them coupés.  Why the project was cancelled isn't known but it was a time of industrial and financial turmoil for the company and distractions, however minor, may have been thought unwelcome.  Although fully-finished, apart from the VDP-specific trim, it includes also some detail mechanical differences from the regular production two-door Double-Six although both use the distinctive fluted finish on both the grill and trunk (boot) lid trim.  The car still exists.  The two-door XJs (1975-1978) rank with the earliest versions (1961-1967) of the E-Type (XKE; 1961-1974) as the finest styling Jaguar ever achieved and were it not for the unfortunate vinyl roof (a necessity imposed by the inability of the paint of the era to cope with the slight flexing of the roof), it would visually be as close to perfect as any machine ever made.

Using one of his trademark outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.  The image was published on the cover of Vogue's UK edition in November 1959.

Although Daimlers had, in small numbers, been imported into US for decades, after Jaguar purchased the company in 1960, there was renewed interest and the first model used to test the market was the small, fibreglass-bodied roadster, probably the most improbable Daimler ever and one destined to fail, doomed by (1) the quirky styling and (2) the lack of product development.  It was a shame because what made it truly unique was the hemi-headed 2.5 litre (155 cubic inch) V8 which was one of the best engines of the era and remembered still for the intoxicating exhaust note.  The SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the small sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  The name was revived between 2012-2016 for an unsuccessful and unlamented compact sedan.

US market 2001 Jaguar Vanden Plas (X308).  These were the only Jaguars factory-fitted with the fluted trim.

Decades later, US trademark law would again intrude on Jaguar’s Daimler business in the US.  The company had stopped selling Daimlers in the US with the coming of January 1968 when the first trickle (soon to be a flood) of safety & emission regulations came into force, the explanation being the need to devote and increasing amount of by then scarce capital to compliance, meaning the marketing budget could no longer sustain small-volume brands & models.  In Stuttgart, the Daimler-Benz lawyers took note and decided to reclaim the name, eventually managing to secure registration of the trademark and Daimlers have not since been available in the US.  However, there was still clearly demand for an up-market Jaguar and so the Sovereign name (used on Daimlers between 1966-1983) was applied to Jaguar XJ sedans which although mechanically unchanged were equipped with more elaborate appointments.  Sales were good so the US market also received some even more luxurious Vanden Plas models and during the XJ’s X308 model run (1997-2003), the VDP cars were fitted with the fluted grill and trunk-lid trim as an additional means of product differentiation.  It would be the last appearance of the flutes in North America.

Pim Fortuyn in Daimler V8, February 2002 (left), paramedics attending to him at the scene of his assassination a few paces from the Daimler, 6 May 2002 (he died at the scene) (centre) and the car when on sale, Amsterdam, June 2018 (right). 

Jaguar became aware the allure of the flutes was real when it emerged a small but profitable industry had emerged in the wake of the company also ceasing to use the Daimler name in European markets; by the 1990s, it was only in the UK, Australia & New Zealand that they were available.  However, enterprising types armed with nothing more than a list of Jaguar part-numbers had created kits containing the fluted trim parts and the Daimler-specific badges, these shipped to dealers or private buyers on the continent so Jaguar XJs could become “Daimlers”.  The company took note and re-introduced the range to Europe, Germany a particularly receptive market.  One notable owner of a real long wheelbase (LWB) Daimler V8 (X308) was the Dutch academic and politician Pim Fortuyn (1948-2002), assassinated during the 2002 national election campaign, by a left-wing environmentalist and animal rights activist.

Lindsay Lohan with stainless steel Rolex Datejust (Roman numeral dial) with fluted white gold bezel.

Beret

Beret (pronounced buh-rey)

A soft, visor-less cap, made usually of a soft wool material or felt, styled with a close-fitting headband and a wide, round top, often with a tab at the center.

1827: From the French béret (round, flat, woolen cap), from the dialectal form béarn, from the Occitan (Gascon) & Old Provençal berret (cap), from the Medieval Latin birrettum (a flat woollen cap that was worn by peasants), a diminutive of the Late Latin birrus (a large hooded cloak), a word perhaps of Gaulish origin but the ultimate root probably was the Proto-Celtic birros (short) and related to the Welsh byr and the Middle Irish berr.  The similar clerical variation is called a biretta and in Spanish, the spelling is boina.  Some military units are associated with the color of their berets (green berets; blue berets et al).  Beret is a noun; the noun plural is berets,

A rendering of the famous photograph of Che Guevara (1928–1967) at the La Coubre memorial service by Alberto Korda (1928-2001), 5 March 1960.

Long culturally associated with France, it may vary in popularity as a fashion piece but it’s never gone away, examples found by archaeologists in bronze age tombs and berets are common in art since Antiquity, notably especially in European sculpture from the twelfth century.  The floppiness certainly varied, apparently in something close to a direct relationship with size, suggesting all were made, as they appeared, from felt or some similar material with the same properties.  Felt was actually one of the oldest forms of processed cloth, a serendipitous creation by the shepherds who, for warmth and comfort, filled their shoes with tufts of wool; as they walked and worked, they sweated and felt was made.  Berets were adopted first by Basque peasants, then royalty, then the military and then artists but in the twentieth century, picked up an anti-establishment association, influenced by French existentialists and the famous photograph of Che Guevara.

Lindsay Lohan in beret, promotional image for Saturday Night Live, episode 37-16, March 2012.

The military, the counterculture and the fashionistas have shared the once humble cap since.  One aspect of it however proved as vulnerable as any object of mass-manufacture to the arithmetic of unit-labour costs and world trade.  In France, early in the post-war years, there had been fifteen beret factories in the district of Oloron-Sainte-Marie in the Pyrénées where most French berets were made yet by the turn of the century there was but one and it catered for only for the upper reaches of the market, catering for those few who simply didn’t wear clothes made east of Suez and Laulhère is the last remaining historic beret-maker still operating in France.  Dating from 1840 when the Laulhère family opened its first factory, such was the struggle to survive the national textile industry crisis as well as the erosion of its market by low-priced products of dubious quality that in 2013 the decision was taken by Laulhère finally to end production.  However, just as Charles de Gaulle (1890-1970; President of France 1959-1969) had une certain idée de la France, upon hearing the news of the closure, the industry decided there was une certaine idée de la mode française and a rescue package was organized by the Gascon based Cargo Group and its sister company, Blancq-Olibet.  In a press release issued almost immediately after the new broke, Cargo Group confirmed they had acted because the beret was “…such an important part of our history and patrimoine (cultural heritage).  Clearly, the beret is as important to the French as the baguette.  Cargo’s business model was simultaneously to use Laulhère’s expertise and skilled workforce to introduce new, more modern lines but maintain the availability of the traditional styles and it appears to have been successful, the classic berets still on sale.  It’s one of those dependable industry staples which can every year be promoted by a label, a magazine or a stylist as one of the trends to watch in the next season.  Unlike something like the polka-dot which tends to be cyclical with sometimes a decade between spikes, the classic, timeless beret is always there, running the gamut from revolutionary chic to French-girl accessory, something able to be worn in all four seasons and the ultimate mix & match fall-back; stripes, spots and vivid or dark solids all available.

Bridget Bardot (b 1934) in beret.

The beret certainly has a long history, floppy head coverings appearing in archaeological record of the Early Bronze Age (circa 3300-2000 BC) and they have remained a feature in European clothing ever since.  At least partially, this was technological determinism in action: felt was the material constantly used and, being non-woven, it is one of the easiest materials to produce without complex machinery or skills.  Felt is made by matting and pressing wet natural fibres (classically wool) and its is famously versatile and durable, peasants favouring it for the linings of jackets, footwear and of course hats, as valued for its warmth as its capacity to resist moisture.  By the seventeenth century, black felt hats (less a fashion choice than it simply being the most simple colour to produce) were virtually an item or uniform among the working class, farmers and artisans although it wasn’t until 1827 the French coined béret, from the Medieval Latin birretum (a flat woollen cap that was worn by peasants).

Bridget Bardot and Andre Bourvil (1917-1970) in Le Trou Normand (Crazy for Love, 1952); it was her first feature film.

This being pre-EEC (European Economic Community (1957), the predecessor of the European Union (1993)) Europe, the beret of course became a political statement and as tensions grew in the mid-nineteenth century between France & Spain, the fashion lines were drawn: French berets were blue and Spanish red although in a gesture which might have pleased the Marxists, the working class everywhere continue to wear black although they were drawn by the price rather than international solidarity (and that too vindicates Marxist theory).  However, it’s from the early twentieth century that historians of fashion trace the ascent of the black beret as an essentially classless chic accessory which could be worn by men & women alike although such are the memories of Bridget Bardot (b 1934 and Catherine Deneuve (b 1943) that about the only men remembered for their berets are the revolutionaries, Che Guevara, the Black Panthers and such.  One political aspect of the beret definitely is a myth: it’s not true the Nazis banned the hat during the occupation of France (1940-1944).  The origin of that tale seems to lie in the publication in the 1970s of a number of propaganda suggestions by the SOE (the Special Operations Executive, the UK governments department of “dirty tricks”), one of which was to spread in France the story the Germans were going to “ban the beret”.  There’s no evidence the plan was ever used although the SOE were active in the disinformation business.

Croissant

Croissant (pronounced krwah-sahn (French) or kruh-sahnt (barbarians))

A rich, buttery, often crescent-shaped, roll of leavened dough or puff paste.

1899:  From the French croissant (crescent), present participle of the verb croître (to increase, to grow), from the Middle French croistre, from the Old French creistre derived from the Classical Latin crēscēns & crēscentem, present active infinitive of crēscō (I augment), drawn from the Proto-Italic krēskō. The ultimate root was the primitive Indo-European ḱreh (to grow, become bigger).  Correct pronunciation here.  

The Austrian Pastry

Like some other cultural artefacts thought quintessentially French (French fries invented in Belgium; Nicolas Sarkozy (b 1955; French president 2007-2012) from here and there; the Citroën DS (1955-1975) styled by an Italian) the croissant came from elsewhere, its origins Austrian, the Viennese kipferl a crescent-shaped sweet made plain, with nuts or other fillings.  It varies from the French classic in being denser and less flaky, made with softer dough.  First noted in the thirteenth century at which time, it was thought a “sweet” it was another three-hundred years before it came to be regarded as a morning pastry.  Tastes changed as new techniques of baking evolved and around the turn of the seventeenth century, recipes began to appear in Le Pâtissier François using Pâte feuilletée (puff pastry), these being the first recognisably modern croissants.

Culinary histories include a number of (likely apocryphal) tales of why the croissant adopted a crescent shape.  One suggests it was baked first in Buda to celebrate the defeat of the Ummayyad (the Umayyad Caliphate (661–750) was the second of the four major caliphates created after the death of the prophet Muhammad (circa 570-632)) forces by the Franks in the Battle of Tours (732), the shape representing the Islamic crescent moon although more famous is the notion it was designed after the battle of 1683 when the Ottomans were turned back from the gates of Vienna.  A baker, said to have heard the Turks tunneling under the walls of the city as he lit his ovens to bake the morning bread, sounded an alarm, and the defending forces collapsed the tunnel, saving the city.   To celebrate, bread was baked in the shape of the crescent moon of the Turkish flag.

Portrait of Marie Antoinette (1769) oil on canvas by Joseph Ducreux (1735-1802).

The official title of the portrait was Archduchess Maria Antonia of Austria and it was created as the era’s equivalent of a Tinder profile picture, the artist summoned in 1769 to Vienna to paint a pleasing rendering of the young lady the Hapsburg royal court planned to marry off to Louis, Dauphin of France (1754-1973) who would reign as Louis XVI (King of France 1774-1792)).  Tinder profile pictures can be misleading (some pounds and even more years sometimes vanishing) so the work must be considered in that context although she was barely fourteen when she sat so it may be true to the subject.  Ducreux’s portrait was the first glimpse the prince had of his intended bride and it must have been pleasing enough for him metaphorically to "swipe right" and the marriage lasted until the pair were executed with the blade of the guillotine.  As a reward, Ducreux was raised to the nobility as a seigneur de la baronnie (lord of the barony, the grade of of baron granted to roturiers (commoners)) and appointed premier peintre de la reine (First Painter to the Queen), outliving the royal couple.

A more romantic tale attributes the pastry to Marie Antoinette (1755–1793; Queen of France 1774-1792), who, as an Austrian, preferred the food of her homeland to that of the French court and, at state dinners, would sneak away to enjoy pastries and coffee.  There is no documentary evidence for her having re-christened the kipferl as the croissant but the story is she so missed what she knew as kipfel (German for crescent) that she commanded the royal baker to clone the treat.  More prosaic, but actually verified by historical evidence, is that August Zang (1807-1888), a retired Austrian artillery officer founded a Viennese Bakery in Paris in 1839 and most food historians agree he is the one most likely to have introduced the kipfel to France, a pastry that later inspired French bakers to create crescents of their own.  The first mention of the croissant in French is in French chemist Anselme Payen’s (1795-1871) Des Substances alimentaires (1853), published long after Marie-Antoinette’s time in court, the first known printed recipe, using the name, appearing in Swiss chef Joseph Favre’s (1849-1903) Dictionnaire universel de cuisine (1905) although even that was a more dense creation than the puffy thing known today.

Breakfast in Paris.

Although the famous shape is much admired, for purists, the choice is always the un-curved croissant au beurre, (butter croissant), the more eye-catching crescents being usually the ordinaires, made with margarine.  The taste in the English-speaking world for things like ham-and-cheese croissants is regarded by the French as proof of Anglo-Saxon barbarism although they will tolerate a sparse drizzle of chocolate if it’s for children and food critics reluctantly concede the almond croissant (with a frangipane filling, topped with slivered almonds and a dusting of powdered sugar) is “…enjoyed by younger women”.  Generally though, the French stick to the classics, eschewing even butter, a croissant being best enjoyed unadorned and taken with a strong black coffee and while some will insist this should be accompanied with a Gitanes, that is optional.

The cube croissant, an Instagram favorite.

Although much focused upon, the shape of a croissant of course becomes less relevant when eaten when the experience becomes one of taste and texture.  For that reason the pastry used has long attracted those chefs for whom food offers architectural possibilities and while for more than a century one-offs have been created for competition and special event, in recent years the phenomenon of social media has been a design stimulant, Instagram, TikTok et al fuelling a culinary arms race and patisseries have built (sometimes short-lived) product lines in response to viral videos.  Fillings have of course been a feature but it’s the shapes which have been most eye-catching (and by extension click-catching which is the point for the content providers). There have been “croissants” in the shape of spheres, discs, pyramids, spirals, wedges and cubes, the last among the more amusing with chefs referencing objects and concepts such as dice, cubist art and, of course, the Rubik’s Cube.  Many have been just a moment while some have for a while trended.

Dominique Ansel's Cronut, stacked and sliced.

Some have endured for longer such as the Cronut (the portmanteau’s construct being cro(issant) + (dough)nut) and so serious was New York based French pastry chef Dominique Ansel (b 1978) that in 2013 he trademarked his creation.  In the familiar shape of a doughnut, the composition was described as “a croissant-like pastry with a filling of flavored cream and fried in grapeseed oil.”  Interviewed by Murdoch tabloid the New York Post, the chef revealed it took “two months of R&D (research & development)” before the Cronut was perfected and the effort was clearly worthwhile because after being released in his eponymous bakery in Manhattan’s SoHo neighbourhood, the city’s food bloggers (a numerous and competitive population) responded and within days photographs circulated of dozens waiting for opening time, a reaction which prompted the application to the US Patent and Trademark Office.  In the way of such things, around the planet “clones”, “tributes”, “knock-offs”, “imitations”, “rip-offs” (the descriptions as varied as the slight changes in the recipes introduced presumably to fend off a C&D (cease and desist letter)) soon appeared.  Predictably, some were called “Doughssants” (the Germanic eszett a nice touch) although others were less derivative.

New York Post, August 16 2022.

Monsieur Ansel in 2015 released Dominique Ansel: The Secret Recipes, a cookbook which included the Cronut recipe and the thing in its authentic form was clearly for the obsessives, the instructions noting making one or a batch was a three-day process.  In its review of the year, Time magazine nominated the Cronut as one of the “best inventions of 2013”, prompting one cultural commentator (another species which proliferates in New York City) to observe the decadence of the West had reached the point the breakdown of society was close.  There may have been something in the idea the new “Visigoths at the Gates of Rome” were actually pastry chefs because in the wake of the Cronut the city was soon flooded with all sorts of novel sugary treats, mostly elaborations of croissants, doughnuts and, it being NYC, bagels.  By 2022 the New York Post was prepared to proclaim: “Move over cronuts! NYC's hot new baked good is the Suprême”, the defenestrator from Noho’s Lafayette Grand Café and revealed to be a “unique circular croissant filled with pastry crème and topped with ganache and crushed up cookies.”  Again of the Instagram & TikTok age, queues were reported even though at a unit cost of US$8.50 it was two dollars more expensive than a Cronut, the price of which had increased fairly modestly since 2013 when it debuted at US$5.00.

All the recent variations on the croissant are built on the theme chefs have for centuries understood is the easy path to popularity: FSS; add fat, salt & sugar, the substances mankind has for millennia sought.  Once it took much effort (and often some risk) to find these things but now they’re conveniently packaged and widely available at prices which, although subject to political and economic forces, remain by historic standards very cheap.  Often, we don’t even need to seek out the packages because so much of the preparation and distribution of food has been outsourced to specialists, mostly industrial concerns but the artisans persist in niches.  That’s certainly true of the croissant, few making their own whether basic or embellished and one of the latest of the croissant crazes is FSS writ large: the crookie.

Miss Sina's crookie (without added topping or powered sugar).

A crookie is a croissant stuffed with chocolate chip cookie dough and its very existence will be thought particularly shameful by some Parisian purists because it was first sold in December 2023 by the Boulangerie Louvard, located on Rue de Châteaudun in Paris’s 9^th arrondissement which, in an Instragram post announced the arrival: “Our pure butter croissant, awarded the seventh best croissant in the Île-de-France region in 2022, is made every morning with a 24-hour fermented milk sourdough and layered with Charente butter.  For our cookie dough, we use one of the best and purest chocolates in the world, from @xoco.gourmet.”  Offered originally in a test batch to test the market, the boulangerie soon announced “The concept was well received, so we're keeping it.  Available every day in-store!”

Unlike a Cronut which (at least in its pure form) demands three days to make, the charm of the crookie is its elegant simplicity and Instagrammers quickly deconstructed and posted the instructions:

(1) With a serrated knife, cut open a croissant lengthwise, leaving a “hinge” at the back.

(2) Add 2-3 tablespoons of your chocolate chip cookie dough (from a packet or home-made).

(3) Close the two sections of croissant wholly encasing the dough.

(4) When the dough is almost cooked (time will vary according to oven and the volume of dough but it takes only a few minutes), remove from oven.

(5) Add more cookie dough to the top of croissant and return to the oven for final bake.

(6) When the outside is crispy and the centre gooey, remove from oven and top with a dusting of powdered sugar.

Some crookie critics don't recommend either adding the second lashing of dough or the powered sugar because they tend to "overwhelm" the croissant and limit the surface area, thereby denying the dish some of the essential crispiness.  

The croissant in fashion

Louis Vuitton Loop (part number M81098).  Created by Nicolas Ghesquière (b 1971) for the Cruise 2022 Collection, the Loop is described as a "half-moon baguette" and was inspired by the earlier Croissant bag, the original a less fussy design.

Lindsay Lohan in T-shirt with croissant theme.

While a handbag lends itself well to the shape of a crescent, it does inherently limit the efficiency of space utilization but this aspect is often not a primary goal in the upper reaches of the market.  With garments however, although actually a common component because the shape makes all sorts of engineering possible such as the underwire of the bra or other constructions where any sort of cantilever effect is demanded, it’s usually just an element rather than a design motif.  As a playful touch, a distinctive crescent moon or croissant might appear on a T-shirt or scarf but it’s rare to see a whole garment pursue the theme although they have appeared on the catwalks where they attract the usual mix of admiration and derision.   

Sarah Jessica Parker in "croissant dress".

Sometimes though, such things escape the catwalk.  In 2022 the actor Sarah Jessica Parker (b 1965) appeared in HBO's And Just Like That, a spin-off (2021-2022) of the Sex and the City TV series (1998-2024), wearing an orange Valentino couture gown from the house’s spring/summer 2019 collection.  It recalled a large croissant, the piece chosen presumably because the scene was set in Paris although it must have been thought the viewers needed the verisimilitude laid on with a trowel because also prominent was a handbag in the shape of the Eifel Tower.  A gift to the meme-makers, admiration for the dress was restrained.