Tiger

Tiger (pronounced tahy-ger)

(1) A large, carnivorous, tawny-colored and black-striped feline, Panthera tigris, of Asia, ranging in several subspecies from India and the Malay Peninsula to Siberia.

(2) In non-technical use, the cougar, jaguar, thylacine, or other animal resembling the tiger (in wide use in southern Africa of leopards).

(3) A person of some fierceness, noted for courage or a ferocious, bloodthirsty and audacious person.

(4) In heraldry, a representation of a large mythological cat, used on a coat of arms, often with the spelling tyger or tygre (to distinguish the mythological beast from the natural tiger (also blazoned Bengal tiger), also used in heraldry).

(5) A pneumatic box or pan used in refining sugar.

(6) Any of several strong, voracious fishes, as a sand shark.

(7) Any of numerous animals with stripes similar to a tiger's.

(8) A servant in livery who rides with his master or mistress, especially a page or groom (archaic).

(9) In entomology & historic aviation, a clipping of tiger moth (in the family Arctiidae), tiger beetle or tiger butterfly (in tribe Danaini, especially subtribe Danaina).

(10) Any of the three Australian species of black-and-yellow striped dragonflies of the genus Ictinogomphus.

(11) In US, slang, someone noted for their athleticism or endurance during sexual intercourse.

(12) In southern African slang, a ten-rand note.

(13) As TIGR (pronounced as for “tiger”), the abbreviation for Treasury Investment Growth Receipts: a bond denominated in dollars and linked to US treasury bonds, the yield on which is taxed in the UK as income when it is cashed or redeemed.

Pre 1000: From the Middle English tygre & tigre, from the Old English tīgras (plural) and the Anglo-Norman tigre (plural), from the Latin tīgris, from the Ancient Greek τίγρις (tígris), from an Iranian source akin to the Old Persian tigra- (sharp, pointed) and related to the Avestan tighri & tigri (arrow) and tiγra (pointed), the reference being to the big cats “springing” on to their prey but the Oxford English Dictionary (OED) notes no application of either word (or any derivative) to the tiger is known in Zend.  It was used of “tiger-like” people since the early sixteenth century and that could be complementary or pejorative although the female form (tigress) seems only to have been used in zoology since the 1610s and was never applied to women.  The tiger's-eye (yellowish-brown quartz) was first documented in 1886.  The word “liger”, like the creature it described, was a forced mating of lion and tiger.  As a modifier, tiger is widely used including the forms: American tiger, Amur tiger, Asian Tiger, Mexican tiger, Siberian tiger, tiger barb, tiger beetle, tiger bench, tiger-lily, tiger lily, tiger's eye, tiger shark & tiger's milk.  A female tiger is a tigeress.  The alternative spellings tigre & tyger are both obsolete.  Tiger & tigerishness are nouns, tigerly, tigerish & tigerlike are adjectives and tigerishly is an adverb; the noun plural is tigers.

Lindsay Lohan (b 1986) atop tiger in Kult Magazine (Italy), January 2012, photograph by Vijat Mohindra (b 1985), makeup by Joyce Bonelli (b 1981).

In idiomatic use, a country said to have a “tiger economy” (rapid and sustained economic growth), especially if disproportionate to population or other conventional measures.  “Tiger parent” (and especially “tiger mother”) refers to a strict parenting style demanding academic excellence and obedience from children; it’s associated especially with East Asian societies.  The “tiger cheer” dates from 1845 and originated in Princeton University, based on the institution’s mascot and involved the cheerleaders calling out "Tiger" at the end of a cheer accompanied by a jump or outstretched arms.  Beyond Princeton, a “tiger cheer” is any “shriek or howl at the end of a cheer”.  The phrase "paper tiger" was apparently first used by comrade Chairman Mao Zedong (1893–1976; chairman of the Chinese Communist Party (CCP) 1949-1976) when discussing his thoughts about the imperialist powers.  A calque of the Chinese 紙老虎／纸老虎 (zhǐlǎohǔ), it referred to an ostensibly fierce or powerful person, country or organisation without the ability to back up their words; imposing but ineffectual.  Phrases in the same vein include "sheep in wolf's clothing" and "a bark worse than their bite".  To be said to “have a tiger by the tail” suggests one has found one’s self in a situation (1) that has turned out to be much more difficult to control than one had expected and (2) difficult to extricate one’s self from, the idea being that while holding the tiger’s tail, things are not good but if one lets go, things will likely become much worse.

Men in frock coats: The “Big Four” at the Paris Peace Conference (1919-1920), outside the Foreign Ministry headquarters, Quai d'Orsay, Paris.  Left to right: David Lloyd George (1863–1945; UK prime-minister 1916-1922), Vittorio Orlando (1860–1952; Italian prime minister 1917-1919), Georges Clemenceau (1841–1929; French prime minister 1906-1909 & 1917-1920) and Woodrow Wilson (1856–1924; US president 1913-1921).

Georges Clemenceau (1841–1929; Prime Minister of France 1906-1909 & 1917-1920) was a physician who turned to politics via journalism, a not unfamiliar trajectory for many; at a time of national crisis, he undertook his second term as premier, providing the country’s politics with the stiffness needed to endure what was by then World War I (1914-1918); he was nick-named le tigre (the tiger) in honor of his ferociously combative political demeanour.  In February 1919, while travelling from his apartment a meeting associated with the Paris Peace Conference (1919-1920), he was shot several times, his assailant an anarchist carpenter & joiner, Émile Cottin (1896-1937) and two decades on, another leader would learn carpenters can be assassins.  Le tigre was lucky, the bullets missing his vital organs although one which passed through the ribcage ending up lodged close to his heart; too close to that vital organ to risk surgery, there it remained until his death (from unrelated causes) ten years later.  Cottin’s death sentence was later commuted to a ten year sentence and he would die in battle, serving with the anarchist Durruti Column during the early days of the Spanish Civil War.  The Tiger’s response to his survival was to observe: “We have just won the most terrible war in history, yet here is a Frenchman who misses his target six out of seven times at point-blank range.  Of course this fellow must be punished for the careless use of a dangerous weapon and for poor marksmanship. I suggest that he be locked up for eight years, with intensive training in a shooting gallery.”  In the circumstances, deploring the state of French marksmanship displayed a certain sangfroid.

The Sunbeam Tigers

Sunbeam Tiger, LSR run, Southport Beach, March 1926.

There have been three Sunbeam Tigers, the first illustrious, the second fondly remembered and the last so anti-climatic it’s all but forgotten.  The first was a dedicated racing car, built between 1923-1925 and, those being times when there was less specialization, it was used both in circuit racing and, most famously, in setting the world Land Speed Record (LSR).  Although aerodynamic by the standards of the time (the techniques of streamlining learned in World War I (1914-1918) military aviation applied), there was little innovation in the platform except for the engine, the nature of which ensured the Tiger’s place in history.  For Grand Prix events conducted for cars with a maximum displacement of 2.0 litres (122 cubic inches), Sunbeam had earlier built a two litre straight-six, the limitations imposed by the relatively small size being offset by the use of the then still novel double overhead camshafts (DOHC) which allowed both more efficient combustion chambers and much higher engine speeds, thereby increasing power.  It was a robust, reliable power-plant and when contemplating an attempt on the LSR, instead of developing anything new or using the then popular expedient of installing a big & powerful but heavy and low-revving aero engine, the engineers paired two of the blocks and heads on a single crankcase, creating a 75° 3,976 cm³ (243 cubic inch) V12.  When supercharged, power outputs as high as 312 hp (233 kW) were registered.

Sunbeam Tiger in 1990.

Deteriorating weather conditions meant there wasn’t time even to paint the bodywork before the Tiger was rushed to the banked circuit at Brooklands for testing in September 1925 where performance exceeded expectations.  Over the winter, further refinements were made including a coat of most un-British bright red paint and it was in this color (and thus nick-named “Ladybird”) it was in March 1926 taken to the flat, hard sands of Southport Beach where duly it raised the LSR mark to 152.33 mph (245.15 km/h).  That was broken within a year but the Tiger still holds the record as the smallest displacement ICE (internal combustion engine) ever to hold the LSR and a century on, it’s a distinction likely to be retained forever.  After the run on the beach, it returned to the circuits.  A sister car was built and named Tigress; fitted with one of the big Napier Lion W12 aero engines, it still competes in historic competition but the Tiger is now a museum piece although, after 65 years, it did have a final fling when in 1990 it made one last run and this time set a mark of 159 mph (256 km/h).

Sunbeam Alpine (1959-1668) with the original tail fins: 1961 (left) and 1963 (right).  When in late 1958 the design was approved by the Rootes board, tail fins were fashionable but the moment passed and with the release of the Series IV in 1964, they were pruned.

Although successful in competition and the manufacturer of some much admired road cars, financial stability for Sunbeam was marginal for most of the 1920s and the Great Depression of the early 1930s proved its nemesis, the bankrupt company in 1934 purchased by the Rootes Group which was attracted by Sunbeam’s production facilities and their well-regarded line of HD (heavy duty) chassis for bus & truck operators.  Rootes over the years used the Sunbeam name in a desultory way, the vehicles little more than “badge engineered” versions of their Hillman, Singer, Humber & Talbot lines but one aberration was the Sunbeam Alpine, a small sports car (1959-1968).  Rootes had used the Alpine name before, adopted to take advantage of the success enjoyed in the 1953 Alpine Rally but the new roadster was very different.  Although the platform was taken (unpromisingly) from a small van (noted for its robustness and reliability but little else) with the rest of the structure a mash up of components from the Rootes parts bin, as a package it worked very well and the body was modern and attractive, owing more to small Italian sports cars than the often rather agricultural British competition from MG and Triumph.  The rakish fins drew the eye (not always uncritically) but they were very much of their time, taller even than those on the Daimler SP250 released the same year.  The Alpine was also pleasingly civilized with a heater which actually worked, a soft-top which didn’t leak (at least not as often or to the same extent as some others), external door handles and wind-up windows, none of those attributes guaranteed to exist on most of the local competition.  It was also commendably quiet, conversations possible and the radio able to be listened to even at cruising speed, then something then novel in little British roadsters.

1966 Sunbeam Tiger Mark IA.

With an engine capacity initially of 1.5 litres (91 cubic inch), the Alpine was never fast although that was hardly the point and Rootes advertising included some for what was then known as the “ladies market”.  Slightly larger engines would improve things but the performance deficit was better addressed when in 1964, a version of the Alpine called the Tiger was released, this time with Ford’s then new 260 cubic inch (4.2 litre) “thinwall” Windsor V8, about to become well known from its use in both the Ford Mustang and Shelby’s Cobra, the latter based on a much-modified AC Ace.  The Windsor V8 was called a “thinwall” because genuinely it was small and light (by V8 standards) but even so it only just fitted in the Alpine’s engine bay and so tight was the fit a small hatch was installed in the firewall (under the dashboard) so a hand could reach in to change one otherwise inaccessible spark plug.  That notwithstanding, the package worked and all those who wrote test reports seemed to enjoy the Tiger, noting the effortless performance, fine brakes and (within limits) predictable handling, all in something conveniently sized.  However, even in those more tolerant times, more than one journalist observed that although the Ford V8 used was in the mildest state of tune Ford offered (the ones Carroll Shelby (1923–2012) put in the Cobra producing over 100-odd HP (75 kW) more), it was clear the classis was close to the limit of what could be deemed sensible for road use.

Despite that, in the mid 1960s there was in the US quite an appetite for cars not wholly sensible for street use and late in 1966, a revised version was released, this time with a 289 cubic inch (4.7 litre) Windsor V8 and although there had been some attention to the underpinnings, it was now obvious that while still in the low-power state Ford used in station wagons and such, the 289's increased output exceeded the capability of the chassis.  For the journalists of course, that was highly entertaining and some were prepared to forgive, one cautioning only that the Tiger:

“…doesn’t take kindly to being flung around.  It’s a car with dignity as asks to be driven that way.  That doesn’t mean slowly, necessarily, but that there’s sufficient power on tap to embarrass the incautious.  But if you treat it right, respecting it for what it is, the Tiger can offer driving pleasure of a very high order.”

In the era, there were other over-powered machines which could behave worse and those able to read between the lines would know what they were getting but there may have been some who were surprised and tellingly, the Tigers were never advertised to the “ladies market” although one pink Tiger was in 1965 given as the traditional pink prize to Playboy’s PotY (Playmate of the Year).  Presumably she enjoyed it and, now painted "resale" red, the car still exists.

Jo Collins (b 1945), 1965 PotY with her 1965 Sunbeam Tiger Mark I.  All Tigers received the pruned fins, the once raked elliptical taillights assuming a vertical aspect.

The US was a receptive market for the little hot rod and one featured in the Get Smart TV series, although it’s said for technical reasons (the V8 version not having space in the engine compartment for some of the props), a re-badged Alpine was used for some scenes, the same swap effected for the 2008 film adaptation, a V8 exhaust burble dubbed where appropriate, a trick not uncommon in film-making.  Seeking a greater presence in Europe, Chrysler had first taken a stake in the Rootes Group in 1964 and assumed full control in 1967.  Although the Tiger was a low-volume line, it was profitable and Chrysler's original intention had been to to continue production of the Tiger (by 1967 powered by the 289) but with Chrysler’s 273 cubic inch (4.4 litre) LA V8 substituted.  Unfortunately, while 4.7 Ford litres filled it to the brim, 4.4 Chrysler litres overflowed; the Windsor truly was compact.  Allowing it to remain in production until the stock of already purchased Ford engines had been exhausted, Chrysler instead changed the advertising from emphasizing the “…mighty Ford V8 power plant” to the vaguely ambiguous “…an American V-8 power train”.  Still a popular car in the collector community, so easily modified are the V8s that few survive in their original form and many have been fitted with larger Windsors, the 302 (4.9 litre) the most popular and some have persuaded even the tall-deck 351 (5.8) to fit though not without modifications.

Sunbeam Tigers: 1965 model with “Powered by Ford 260” badge (left), 1967 model with “Sunbeam V8” badge (centre) and 1965 French market model with “Alpine 260” badge (right).

It wasn’t unknown for the major US manufacturers to use components from competitors, something which happened usually either because of a technology deficit or to do with licencing.  However, they much preferred it if what was used was hidden from view (like a transmission) so Chrysler’s reticence about advertising what had (through M&A (mergers & acquisitions)) activity become one of their cars being fitted with Ford V8 was understandable.  Not only was the advertising material swiftly changed but so were the badges: “Powered by Ford 260” giving way to “Sunbeam V8” for the rest of the Tiger’s life.  Unrelated to that however was the curious case of Tigers sold in South Africa or some European markets where they were designated variously as “Alpine 260”, “Alpine 289” or “Alpine V8”.

On the silver screen.

Sunbeam Alpine 260 opposite Simca Aronde and behind Renault 16 in the Italian film Come rubare la corona d'Inghilterra (1967) by Sergio Grieco (1917–1982).  The title translates literally as “How to Steal the Crown of England” but in the English-speaking world it’s better known as Argoman the Fantastic Superman.  The film garnered mixed reviews.

The reason the “Tiger” name never made it to the largest European markets was because Panhard in France was then selling a Tigre and Messerschmitt in the FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990), offered a Tiger.  Apparently on advice from Rootes’ French distributers (Société des Automobiles Simca), it was decided just to use the Alpine name and the car thus was advertised in France, Germany Austria & Switzerland variously as the “Alpine 260” or “Alpine V8”, the latter making marketing sense in countries not used to cubic inches as a measure although the imperial measure may have been used to emphasize the US connection, Detroit's V8s deservedly enjoying a reputation for smoothness, power and reliability.  However, in places such as Sweden and Monaco where there was no concern with violating trademark law, the “Tiger” name was used, as it was for vehicles ordered by US citizens for delivery in Europe.  Typically these were armed forces personnel able to buy through the military’s PX (Post Exchange) stores and they enjoyed the benefit at the end of their deployment of the car being shipped to the US at no cost.  Volumes into Europe were always low and the sketchy records (assembled by Tiger owners clubs) suggest as few as seven Mark II models were exported to Europe, three of which went to France and by then the operation known as "Rootes Motors Overseas Ltd" had for all purposes switched their advertising to “Sunbeam Alpine V8”.

On the silver screen, with back projection.

Cary Grant (1904–1986, left) with (pre-princess) Grace Kelly (1929–1982; Princess Consort of Monaco 1956-1982, right) behind the wheel of 1953 Mark I Sunbeam Alpine in To Catch a Thief (in 1955 there was an Alpine Mark III but no Mark II was released, “skipping numbers” something not uncommon in aircraft and software but rare in automobiles).  For cinematographers, among the advantages of “rear projection photography” was in driving scenes the driver wasn’t compelled to “keep their eyes on the road” however bad an example this may set for impressionable audiences.

When first pondering the name to be used in Europe, within Rootes there may anyway have been awareness of the French manufacturer Peugeot in 1964 forcing Porsche to rename its new 901 to 911 (something which worked out OK) on the basis of the argument they had an “exclusive right in France” to sell cars with three numeral designation in France when the middle digit was a “0” (zero).  That seems dubious given Mercedes-Benz had for years been selling 200s & 300s and was about to release the 600 but the EEC (European Economic Community) wasn’t at the time governed by the “give way to the Germans” rule which would come to characterize the EU (European Union) so defer Porsche did.  Rootes was thus wise to avoid the inevitable C&D (cease and desist letter) which may have been anticipated.

1965 PotY Jo Collins with her pink Tiger.

Stranger however is that Tigers sold in France were called “Alpine 260” despite (1) the French manufacturer Alpine having first sold cars there in 1954 and (2) the “260” being a reference to the V8 displacement in cubic inches (cid), imperial measurements not used in wholly metric France (where a 4.2 (litre) badge might have been expected).  That Sunbeam were able to use the Alpine name  was accounted for by the previous version of the Alpine having been first sold in France in 1953, thus pre-dating the French venture Automobiles Alpine, the corporate identity of which wasn’t established until 1955.  The original Sunbeam Alpine did enjoy some success in competition but is now remembered mostly for the association with the actor (and later princess) Grace Kelly who appeared in a sapphire blue one in Sir Alfred Hitchcock’s (1899–1980) To Catch a Thief (1955).  For students of technology, the long scene of her driving (appearing to be filmed through the windscreen) is an example of the “rear projection technique” used before CGI (computer-generated imagery) became possible.  While much of the film was shot on-location in Europe, the Alpine was shipped to the US for some of her driving scenes because only in Hollywood were there the big studios outfitted with the back-projection equipment able to emulate 360^o settings.

1965 French market Sunbeam Alpine 260 with after-market 14" Minilite wheels.

So the Alpine name apparently could be used, despite the existence since 1954 of the sports cars produced by Dieppe-based Automobiles Alpine, presumably on the basis of the corporation’s prior use.  Whether the decision to append an imperial “260” rather than a more localized 4.2 was the British adding insult to injury isn’t known.  While that may sound improbably petty, that’s a quality not absent either in international relations or commerce and not only were London and Paris then squabbling over whether the Anglo-French SST (supersonic transport) airliner should be called “Concorde” or the anglicized “Concord”, in 1963 Charles de Gaulle (1890-1970; President of France 1959-1969) had vetoed the UK’s application for membership of the EEC (European Economic Community, the Zollverein which (for better and worse) eveolved into the modern-day EU (European Union).  For that last diplomatic setback, the British may have had themselves to blame because when in 1940 they offered de Gaulle sanctuary in London after the fall of France, the Foreign Office allocated him offices on Waterloo Place and overlooking Trafalgar Square.  A sensitive soul, Le Président never forgot, nor forgave a slight.

Carroll Shelby, Sunbeam publicity shot, 1964.

Between April 1964 and August 3763 Mark I Tigers were built.  The 2706 Mark IA models which followed between August 1965 and February 1966 were based on the Alpine Series V which had a number of detail changes (most obviously the doors, hood (bonnet) and truck (boot) lid having sharper corners and a vinyl rather than metal top boot for the folding soft-top); while these now universally are listed as “Mark IAs”, that was never an official factory designation.  The first Mark IIs weren’t built until December 1966 with production lasting only until June the next year when Sunbeam’s stocks of Ford V8s was exhausted and just 536 (although 633 is oft-quoted) were made.  Although there were details differences between the Mark IA and Mark II, the fundamental change was the use of the 289 cubic inch (4.7 litre) engine and all but a few dozen were exported to the US.

Tigerish: Lindsay Lohan imagined in cara gata (cat face) by Shijing Peng.  

Carrol Shelby invoiced Rootes US$10,000 to develop the original Tiger prototype and had expected to gain the contract for production on the same basis as his arrangement with AC to produce the Cobra (ie he'd receive engineless cars into which he'd insert the V8s) but the process instead went the other way and Sunbeam imported the engines, contracting final assembly to Jensen.  Shelby instead received a small commission for each Tiger sold and appeared in some of the early marketing material.  He understood that despite (on paper) being superficially similar, the Tiger was a very different machine to the Cobra and, aimed at different markets, the two were really not competitors.  Amusingly, Shelby's US10,000 fee was paid in a "back-channel deal", the funds coming from Rootes' US advertising budget rather than the engineering department's allocation.  That slight of hand was necessary because it was known to all the company's conservative chairman, Lord Rootes (1894–1964), would never have approved such a project.  He changed his mind after test-driving the prototype and ordered immediate production, living long enough to see it enjoy success.      

1972 Hillman Avenger Tiger.  The Avenger is now remembered mostly for the distinctive  "boomerang (or hockey stick)" tail-lamps, later used by Mazda for the RX-5 (1975-1981).  It's not believed the rear spoiler was tested in a wind-tunnel.

While not quite the sublime to the ridiculous, the third and final Tiger certainly lacked the luster of its predecessors and was actually marketed under the Hillman and not the Sunbeam badge, the old Rootes group now owned by Chrysler.  Based on the Hillman Avenger (1970-1981), a competent if unexciting family car, the Avenger Tiger was initially a one-off built for motor shows (they used to be a thing) but such was the reaction a production run was arranged and, based on the Avenger GT, it was a genuine improvement, fitted with dual Weber carburetors on a high-compression cylinder head with larger valves and improved porting.  The power increase was welcome but wasn’t so dramatic as to demand any modification of the GT’s suspension beyond a slight stiffening of the springs.  On the road, the well-sorted RWD (rear wheel drive) dynamics meant it was good to drive and the performance was a notch above the competition in the same price point although Chrysler never devoted the resources to develop it into a machine which could have been competitive with Ford’s Escort in racing and rallying.  The first run of 200-odd early in 1972 were all in “sundance yellow” with a black stripe (and in case that was too subtle, a “Tiger” decal adorned the rear quarter panels) but red was added as an option when an additional batch of 400 was made to meet demand.

Nerf

Nerf (pronounced nurf)

(1) A device, traditionally metal but of late also rubber or plastic, attached to the front or corners of boats or road vehicles for the purpose of absorbing impacts which would otherwise damage the device to which they’re attached.

(2) A slang term in motorsport which describes the (intentional) use of part of a vehicle to nudge another vehicle off its course; used also to describe the almost full-length protective bars used in some forms of dirt-track (speedway) racing (although the term may have be retrospectively applied, based on the use on hot-rods).

(3) As a trademark, the brand name of a number of toys, often modeled on sports equipment but made of foam rubber or other soft substances.

(4) In video gaming, a slang term for reconfigure an existing character or weapon, rendering it less powerful.

(5) By extension from the original use at the front and rear of 1950s hot rod cars and in motorsport, the name adopted (as nerf bar) for a step to ease entry and exit on pickup trucks or sport utility vehicles (SUV) and known also as step rails, step tubes, step bars or truck steps; also sometimes used to describe the extended foot-rests used on some motorcycles.

(6) As "nerf gun", a toy which fires foam darts, arrows, discs, or foam balls; the class is based on the original "Nerf Blaster" by Hasbro.

Circa 1955: Apparently an invention of US (specifically 1950s Californian hot-rod culture) English, the source of the word being speculative.  The later use, in computer-based gaming, etymologists trace (though there is dissent) from the primitive Indo-European mith- (to exchange, remove) from which Latin gained missilis (that may be thrown (in the plural missilia (presents thrown among the people by the emperors)), source (via the seventeenth century Middle French missile (projectile)) of the English missile ((1) in a military context a self-propelled projectile whose trajectory can sometimes be adjusted after it is launched & (2) any object used as a weapon by being thrown or fired through the air, such as stone, arrow or bullet).  Nerf is a noun & verb, nerfed is a verb & adjective, nerflike is an adjective and nerfing is a verb; the noun plural is nerfs.  The adjectives nerfish & nerfesque are non-standard.

In English, the meaning of words has much been influenced by them being re-purposed or adapted.  It was a democratic form of linguistic evolution and like the animal and vegetable species which have inhabited Earth, some meanings flourished, some survived only in a tiny niche and others went extinct; it was all determined by popular use.  Being historically an oral process, much of the churn over the centuries was lost but a still unappreciated aspect of the Urban Dictionary project is that it’s creating a record of how people are using words in novel ways.  The definitions are submitted by users and while some variously are (1) fanciful, (2) speculative or (3) an attempt to make a slang meaning “happen” (in the “fetch” sense), as in biological evolution, a small number will “catch on” and, at least for a while, enter the vernacular of a sub-set of the population.  Urban Dictionary’s definitions of “nerf” includes the many related to gaming but users claim the word can also mean (1) an individual is “hot”, (2) an individual is “cool” (those can mean much the same), (3) an individual is ugly or socially undesirable, (4) to make worse or weaken (apparently from the use in gaming (especially of weapons) but extended now to “mechanical devices, or personal powers within a business framework”, (5) the act of “cumming up your partner's nostrils after anal copulation” and (6) an individual “sexually attracted to turtles”.  Time will tell how many nerf’s more recent definitions will survive but for sociologists and students of the language, Urban Dictionary will one day be a valuable database. 

Lindsay Lohan holding Herbie's nerf bar, Herbie: Fully Loaded (2005) premiere, El Capitan Theater, Hollywood, Los Angeles, 19 June 2005.

In the US, nerf bars were often fitted to cars with bumper bars mounted lower than were typically found on domestic vehicles.  What these nerf bars did was provide a low-cost, sacrificial device which would absorb the impact the bodywork would otherwise suffer because the standard bumper would pass under the bumper of whatever was hit in an accident.  On a large scale, the idea was in the 1960s implemented on trucks as the "Mansfield Bar", a (partial) solution to the matter (understood since the 1920s) of cars crashing into the rear of trucks, tending increasingly (as bodywork became lower) to “pass under” the rear of a truck's chassis, meaning it was the passenger compartment (at the windscreen level) which suffered severe damage.  The death toll over the decades was considerable and Jayne Mansfield (1933–1967) the most famous victim, hence the eponymy.  Design rules and regulations began to proliferate only in the late 1960s and remarkably as it must seem in these safety conscious times, in the US it wasn't until the early 1970s that cars were required to be built with standardized bumper-bar heights, front & rear.

Nerf bars on a hot-rod.

The suggested etymology is said to account for the application of nerf to gaming where it means “to cripple, weaken, worsen, deteriorate or debuff” (“debuff” a linguistic novelty attributed to gamers) a character, a weapon, a spell etc.  The idea is apparently derived from the proprietary “Nerf” guns, large-scale (often realized in 1:1) toys which fire extremely soft (and therefore harmless) projectiles (al la missilis from the Latin); the Nerfball in 1970 apparently the first.  It doesn’t however account for the use either in motorsport or on hot-rods but the evidence suggests it was the hot-rod crew who used it first, based on an imperfect echoic, thinking the dirt-track (speedway) drivers using the protective bars running along the outside of the bodywork of their vehicles to nudge other competitors off the track and onto the grass were saying “to nerf” whereas they were actually saying “to turf”.  Because the hot-rods became widely known as part of the novel “youth culture” of the 1950s, the specifics of their slang also sometimes entered the wider vocabulary and the bars of the speedway cars, in an example of back-formation, also became “nerf bars”.

A replica AC Shelby American Cobra 427 with naked nerf bars (top) and a real one with over-riders fitted (bottom).

The ultimate hot-rod was the AC Shelby Cobra (1962-1967) of which fewer than a thousand were made, a number exceeded more than fifty-fold by the replica industry which has flourished since the bulge-bodied original was retired in 1967, looming regulations proving just to onerous economically to comply with.  The first Shelby Cobra street cars used nerf bars as attachment points for chrome over-riders but, as a weight-saving measure, the latter were usually removed when the vehicles were used in competition, leaving the raw nerf bars exposed.  The raw look has become popular with customers of the replica versions and, surprisingly, the authorities in some jurisdictions appear to allow them to be registered in this state for street use.

Bumperettes, top row left to right: 1970 MGB Roadster, 1972 De Tomaso Pantera L, 1974 Ford (England) Capri RS3100 and 1968 Ferrari 275 GTB/4 N.A.R.T. Spider.  Bottom row: 1963 Jaguar E-Type Coupé, 1973 Ford (England) Escort RS2000, 1968 Chevrolet Corvette L88 Coupe and 1964 Mercedes-Benz 230 SL.

On production vehicles, what are sometimes mistakenly called nerf bars are actually “bumperettes”, cut-down bumpers which in their more dainty iterations were sometimes little more than a decorative allusion to the weight-saving techniques used on genuine competition cars.  In the days before there were regulations about just about everything, bumperettes were often fitted because they were lighter than full-width units, indeed, Ferrari on some cars built for competition had “fake” bumperettes, thin structures which emulated the appearance of those used in road-going models but which attached directly to the bodywork with no supporting structure beneath.  Ford was one of a number of manufacturers which fitted bumperettes to high-performance variants; they were as much as a styling feature as a genuine weight-saving measure.

Front & rear nerf bars on 1965 Jaguar E-Type in Carmen Red.

The bumperettes on the E-Type were of course attractive but left the curvaceous bodywork vulnerable and the steel fittings were a popular accessory.  The factory never fitted nerf bars to the Series 1 (S1, 1961-1968) cars but a full-width rear bumper appeared on the S2 (1968-1971) and in 1973, for the final seasons in North American (NA) models,  large rubber "dagmars" were grafted (rather unhappily) to the the S3 (1971-1974) but, fortunately for the aesthetic memory, production ceased before British Leyland further disfigured the thing with the sort of battering-ram like structures used for the last years of the MGB and Triumph Spitfire. 

1970 NA model MGB Roadster in BRG (British Racing Green) with after-market 14″ Minator wheels.

The 1970 MGB & MGB GT were unusual in that models exported to NA featured a unique “split” rear bumper (as opposed to purpose-built bumperettes).  The change was a Q&D (quick & dirty) way to comply with new US rules requiring  the license plate (and its lights) be raised to a certain height above the road but on the MGB, the standard, full-width chrome bumper sat exactly where the plate needed to be.  Rather than resign the rear body pressing (an expensive business) British Leyland (then in control of MG) fitted two bumperettes, leaving a gap at the right height for the plate.  The RoW (rest of the world) MGBs continued to use the full-width bumper and NA models in 1971 reverted to one when a solution was devised.  Things would get worse for the MGB for in 1974, globally it was fitted with heavy, ungainly black-rubber faced bumpers, the only (cheap) way the car could be made to comply with US front & rear impact standards.  Because the MGB was by then more than a decade old it was thought it wouldn't remain in production long enough to amortize the investment which would have been required to engineer a more elegant solution but although after 1974 the MGB was heavier, slower and uglier, it remained remarkably popular and the end didn't come until 1980 after more than half-a-million had been built.

The concept of nerf bars as used on hot-rods existed long before the term became popular and can be found in depictions of Greek and Roman ships from antiquity and remain a common sight today, either as a specifically-designed product or simply as old car-tyres secured to the side of the hull and used especially on vessels such as tug-boats which need often to be maneuvered in close proximity to others.  The correct admiralty term for these is "fender" (ie in the sense of "fending-off" whatever it is the vessel has hit).  Manufactured usually from rubber, foam or plastic, there are also companion products, “marine fenders”, which are larger and permanently attached to docks on quay walls and other berthing structures.  Much larger than those attached to vessels, they're best thought of as big cushions (which often they resemble).  The construct was fend + er (the suffix added to verbs and used to form an agent noun); fend was from the Middle English fenden (defend, fight, prevent), a shortening of defenden (defend), from the Old French deffendre (which endures in modern French as défendre), from the Latin dēfendō (to ward off), the construct being dē- (of, from) +‎ fendō (hit, thrust), from the primitive Indo-European ghen- (strike, kill).

Vogue

Vogue (pronounced vohg)

(1) Something in fashion at a particular time or in a particular place.

(2) An expression of popular currency, acceptance, or favor.

(3) A highly stylized modern dance that evolved out of the Harlem ballroom scene in the 1960s, the name influenced by the fashion magazine; one who practiced the dance was a voguer who was voguing.

(4) In Polari, a cigarette or to light a cigarette (often in the expression “vogue me up”).

(5) The world's best known women's fashion magazine, the first issue in 1892 and now published by Condé Nast.

1565–1575: From the Middle English vogue (height of popularity or accepted fashion), from the Middle French vogue (fashion, success (literally, “wave or course of success”)), from the Old French vogue (a rowing), from voguer (to row, sway, set sail), from the Old Saxon wegan (to move) & wogōn (to sway, rock), a variant of wagōn (to float, fluctuate), from the Proto-Germanic wagōną (to sway, fluctuate) and the Proto-Germanic wēgaz (water in motion), wagōną (to sway, fluctuate), wēgaz (water in motion) & weganą (to move, carry, weigh), from the primitive Indo-European weǵh- (to move, go, transport (and an influence on the English way).  The forms were akin to the Old Saxon wegan (to move), the Old High German wegan (to move), the Old English wegan (to move, carry, weigh), the Old Norse vaga (to sway, fluctuate), the Old English wagian (to sway, totter), the Proto-West Germanic wagōn, the German Woge (wave) and the Swedish våg.  A parallel development the Germanic forms was the Spanish boga (rowing) and the Old Italian voga (a rowing), from vogare (to row, sail), of unknown origin and the Italianate forms were probably some influence on the development of the verb.  Vogue, voguie & voguer are nouns (voguette an informal noun), voguing is a noun and adjective, vogued is a verb and vogueing & voguish are adjectives; the noun plural is vogues.  The noun voguie is a special use and is a synonym of fashionista ((1) one who creates or promotes high fashion (designers, editors, models, influencers etc) or (2) one who dresses according to the trends of fashion, or one who closely follows those trends).

All etymologists seem to concur the modern meaning is from the notion of being "borne along on the waves of fashion" and colloquially the generalized sense of "fashion, reputation" is probably from the same Germanic source.  The phrase “in vogue” (having a prominent place in popular fashion) was recorded as long ago as 1643.  The fashion magazine (now owned by Condé Nast) began publication in 1892 and young devotees of its advice (they are legion) are voguettes.  In linguistics, vogue words are those words & phrases which become suddenly (although not always neologisms) popular and fade from use or becoming clichéd or hackneyed forms (wardrobe malfunction; awesome; problematic; at this point in time; acid test; in this space; parameters; paradigm etc).  Because it’s so nuanced, vogue has no universal synonym but words which tend to the same meaning (and can in some circumstances be synonymous) include latest, mod, now, rage, chic, craze, currency, custom, fad, favor, mode, popularity, practice, prevalence, style, stylishness, thing, trend & usage.

Lindsay Lohan cover, Vogue (Spanish edition), August 2009.

In Regional English, "vogue" could mean "fog or mist" and in Cornwall, the hamlet of Vogue in the parish of St Day gained its name from the Medieval Cornish vogue (a word for a medieval smelting furnace (ie "blowing house", the places generating much smoke)); civilization contributing to the increase in atmospheric concentrations of greenhouse gasses is nothing new.  Clearly better acquainted with trademark law than geography, in early 2022 counsel for Condé Nast sent a C&D (cease and desist letter) to the inn-keeper of the village’s The Star Inn at Vogue pub, demanding the place change its name to avoid any public perception of a connection between the two businesses.  The owners of the venerable pub declined the request (cheekily suggesting they might send their own C&D to Vogue demanding the publication find a new name on the basis of usurpation (an old tort heard before the Court of Chivalry).  Condé Nast subsequently apologized, citing insufficient investigation by their staff, a framed copy of their letter hung on the pub's wall.  Honor apparently satisfied on both sides, the two Vogues resumed the peaceful co-existence which had prevailed since 1892. 

1981 Range Rover In Vogue from the first run with the standard stylized steel wheels (left) and a later 1981 In Vogue with the three-spoke aluminum units.

Much of the 1970s was spent in what to many felt like a recession, even if there were only some periods in some places during which the technical definition was fulfilled and the novel phenomenon of stagflation did disguise some of the effects.  Less affected than most (of course) were the rich who had discovered a new status-symbol, the Range Rover which, introduced in 1970 had legitimized (though there were earlier ventures) the idea of the "luxury" four-wheel-drive (4WD) segment although the interior of the original was very basic (the floor-coverings rubber mats rather than carpets on the assumption that, as with the even more utilitarian Land Rovers, there would be a need to "hose out" the mud accumulated from a day's HSF (huntin', shootin' & fishin')), the car’s reputation built more on it's then unique blend of competence on, and off-road.  So good was the Range Rover in both roles that owners, used to being cosseted in leather and walnut, wanted something closer to that to which they were accustomed and dealers received enquiries about an up-market version.

Lindsay Lohan at the opening of the Ninety years of Vogue covers exhibition, Crillon Hotel, Paris, 2009.

That had been Rover’s original intention.  The plan had been to release a basic version powered by four cylinder engines and a luxury edition with a V8 but by 1970 time and development funds had run out so the car was released with the V8 power-train and the more spartan interior although it was quickly apparent few owners took advantage of being able to hose out the mud.  Indeed, so skewed was the buyer profile to urban profiles it's likely the only time many ventured off the pavement was to find a good spot in the car parks of polo fields.  In something which must now seem remarkable, although already perceived as a "prestige" vehicle, for the first decade-odd, the Range Rover was not available with either air-conditioning or an automatic transmission.  However, if the rich were riding out the decade well, British Leyland (which owned Rover) was not and it lacked the capital to devote to the project.  Others took advantage of what proved a profitable niche and those with the money (or spending OPM (other people's money) could choose from a variety of limited-production and bespoke offerings including LWB (long-wheelbase) models, four-door conversions, six wheelers and even open-topped versions from a variety of coach-builders such as Wood & Pickett and low-volume manufacturers like Switzerland’s Monteverdi which anticipated the factory by a number of years with their four-door coachwork.

Rendez-vous à Biarritz, Vogue magazine, March 1981.  The eight page advertising supplement was for Lancôme and Jaeger fashion collections, the Wood & Pickett-trimmed Range Rover a "backdrop" which would prove a serendipitous piece of product placement. 

British Leyland was soon subject to one of the many re-organizations which would seek (without success) to make it a healthy corporation and one consequence was increased autonomy for the division making Range Rovers.  No longer compelled to subsidize less profitable arms of the business, attention was turned to the matter of a luxury model, demand for which clearly existed.  To test market reaction, in late 1980, the factory collaborated with Wood & Pickett to design a specially-equipped two-door model as a proof-of-concept exercise to gauge market reaction.  The prototype (HAC 414W) was lent to Vogue magazine, a crafty choice given the demographic profile of the readership and the by then well-known extent of women’s own purchasing power and influence on that of their husbands.  Vogue took the prototype to Biarritz to be the photographic backdrop for the images taken for the magazine’s co-promotion of the 1981 Lancôme and Jaeger fashion collections, published in an eight-page advertising spread entitled Rendez-vous à Biarritz in the March 1981 edition.  The response was remarkable and while Lancôme and Jaeger’s launch attracted polite attention, Vogue’s mailbox (which then received letters in envelopes with postage stamps) was overwhelmingly filled with enquiries about the blinged-up Range-Rover (although "bling" was a linguistic generation away from use).

Vogue's Range Rover In Vogue (HAC 414W) in Biarritz, 1981, all nuts on board or otherwise attached.  The model name was a play on words, Range Rovers very much "in vogue" and this particular version substantially the one "in Vogue".

Rover had expected demand to be strong and the reaction to the Vogue spread justified their decision to prepare for a production run even before publication and the Range Rover In Vogue went on sale early in 1981, the limited-edition run all closely replicating the photo-shoot car except for the special aluminum wheels which were not yet in volume production.  Amusingly, the triple-spoke wheels (similar to the design Ford had used on the 1979 (Fox) Mustang) had been a problem in Biarritz, the factory supplying the wrong lug nuts which had a tendency to fall off, meaning the staff travelling with the car had to check prior to each shoot to ensure five were present on each wheel which would appear in the picture.  Not until later in the year would the wheels be ready so the In Vogue’s went to market with the standard stylized steel units, meaning the brochures had to be pulped and reprinted with new photographs and some small print: "Alloy wheels, as featured on the vehicle used by Vogue magazine will be available at extra cost through Unipart dealers later in 1981".  British Leyland's record-keeping was at the time as chaotic as much of its administration so it remains unclear how many were built.  The factory said the run would be 1,000, all in right hand drive (RHD) but many left hand drive (LHD) examples exist and it’s thought demand from the continent was such another small batch was built although this has never been confirmed.  The In Vogue’s exclusive features were:

Light blue metallic paint (the model-exclusive Vogue Blue) with wide body stripes in two shades of grey (not black as on the prototype).
High compression (9.35:1) version of the V8 (to provide more torque).
Higher high-gear ratio (0.996:1) in the transfer box (to reduce engine speed and thus noise in highway driving).
Air conditioning
Varnished walnut door cappings.
Armrest between the front seats.
Map pockets on the back of the front seats (the rationale for not including the folding picnic tables so beloved by English coach-builders being the design of the Range Rover's rear tailgate had made it the "de-facto picnic table".
Fully carpeted luggage compartment.
Carpeted spare wheel cover and tool-kit curtain.
Picnic hamper.
Stainless steel tailgate cap.
Black wheel hub caps.

The "fitted picnic hamper".

Condé Nast would later describe the In Vogue’s custom picnic hamper as the car’s "pièce de résistance". which might have amused Rover's engineers who would have put some effort into stuff they'd have thought "substantive".  Now usually written in English as "piece de resistance" (masterpiece; the most memorable accomplishment of one’s career or lifetime; one's magnum opus (great work)), the French phrase pièce de résistance (literally the "piece which has staying power") seems first to have appeared in English in Richard Cumberland (1732–1811) novel Arundel (1789).  One can see the writer's point.  Although the walnut, additional torque and certainly the air conditioning would have been selling points, like nothing else, the picnic hamper would have delighted the target market.

Demand for the In Vogue far exceeded supply and additional production runs quickly were scheduled.  In response to customer demand, the most frequently made request was acceded to, the second series available with Chrysler's robust TorqueFlite automatic transmission, introduced at the same time as the debut of a four-door version, another popular enquiry while the three-spoke wheels became standard equipment and equipment levels continued to rise, rear-head restraints fitted along with a much enhanced sound-system.  In what was perhaps a nod to the wisdom of the magazine's editors, although a cooler replaced the hamper for the second run, for the third, buyers received both cooler and hamper.  The third series, launched in conjunction with the Daks autumn fashion collection at Simpson's of Piccadilly, included a digital radio, the convenience of central locking and the almost unnoticed addition of front mud flaps so clearly there was an understanding that despite the Range Rover's well deserved reputation as a "Chelsea taxi", the things did sometimes see the mud and ladies didn't like the stuff getting on their dresses as they alighted.  In 1984, as "Vogue", it became the regular production top-of-the-range model and for many years served in this role although, for licencing reasons, when sole in the US it was called the "Country").  For both companies, the In Vogue and subsequent Vogues turned out to be the perfect symbiosis.

Art and Engineering

Vogue, January 1925, cover art by Georges Lepape.

From the start, Vogue (the magazine) was of course about frocks, shoes and such but its influence extended over the years to fields as diverse as interior decorating and industrial design.  The work of Georges Lepape (1887-1971) has long been strangely neglected in the history of art deco but he was a fine practitioner whose reputation probably suffered because his compositions habitually were regarded as derivative or imitative which seems unfair given there are many who are more highly regarded despite being hardly original.  His cover art for Vogue’s edition of 1 January 1925 juxtaposed one of French artist Sonia Delaunay’s (1885–1979) "simultaneous" pattern dresses and a Voisin roadster decorated with an art deco motif.

1927 Voisin C14 Lumineuse.

One collector in 2015 was so taken with Pepape’s image that when refurbishing his 1927 Voisin C14 Lumineuse (literally “light”, an allusion to the Voisin’s greenhouse-inspired design which allowed natural light to fill the interior), he commissioned Dutch artist Bernadette Ramaekers to hand-paint a geometric triangular pattern in sympathy with that on the Vogue cover in 1925.  Ms Ramaekers took six months to complete the project and when sold at auction in London in 2022, it realized Stg£202,500.  There are few designers as deserving of such a tribute as French aviation pioneer Gabriel Voisin (1880–1973) who made military aircraft during the First World War (1914-1918) and, under the name Avions Voisin, produced a remarkable range of automobiles between 1919-1939, encapsulating thus the whole inter-war period and much of the art deco era.  Because his designs were visually so captivating, much attention has always been devoted to his lines, curves and shapes but the underlying engineering was also interesting although some of his signature touches, like the (briefly in vogue) sleeve valve engine, proved a mirage.

Voisin's extraordinary visions:  1934 C27 Aérosport (left), 1934-1935 Voisin C25 Aérodynes (centre) & 1931 C20 Mylord Demi Berline (right).

Also a cul-de-sac was his straight-12 engine.  Slow-running straight-12 (there is even a straight-14 which displaces 25,340 litres (1,546,000 cubic inches) and produces 107,290 hp (80,080 kW)) engines are known at sea where they’re used in (very) big ships but on the road (apart from some less than successful military vehicles), only Voisin and Packard ever attempted them, the former making two, the latter, one.  Voisin’s concept was simple enough; it was two straight-6s joined together, end-on-end, the same idea many had used to make things like V12s (2 x V6s) straight-8s (2 x straight-4s) H16s (two flat-8s, one atop another) and even V24s (2 x V12s) but the sheer length of a straight-12 in a car presented unique problems in packaging and the management of the torsional vibrations induced by the elongated crankshaft.  Straight-12s were built for use in aircraft (Bristol's Type 25 Braemar II in 1919 using four of them!) where the attraction was the aerodynamic advantage conferred by the small frontal area but as engine speeds increased in the 1920s, so did the extent of the problem of crankshaft flex and the concept was never revived.

1934 Voisin C15 Saloit Roadster (left) and the one-off Packard straight-12, scrapped when the decision was taken not to proceed to production (right).

The length of the straight-12 meant an extraordinary amount of the vehicle’s length had to be devoted to housing just the engine and that resulted in a high number for what designers call the dash-to-axle ratio.  That was one of the many reasons the straight-12 never came into vogue and indeed was one of the factors which doomed the straight-8, a configuration which at least had some redeeming features.  Voisin must however have liked the appearance of the long hood (bonnet) because the striking C15 Saloit Roadster (which could have accommodated a straight-12) was powered by a straight-4, a sleeve valve Knight of 2500 cm³ (153 cubic inch).  The performance doubtlessly didn’t live up to the looks but so sensuous were those looks that many would forgive the lethargy.  The concept of a short engine in a lengthy compartment was revived by Detroit in the 1960s & 1970s, many of the truly gargantuan full-sized sedans and coupes built with elongated front & rear structures.  At the back, the cavernous trunks (boots) often could swallow four sets of gold clubs which would have had some appeal to the target market but much of the space under the hood was unused.  While large enough to accommodate a V16, the US industry hadn't made those since the last of the Cadillac V16s left the line in 1940 after a ten-year run.  While one of the reasons the V8 had supplanted the straight-8 was its relatively compact length, that virtue wasn't needed by the late 1950s when, in all directions, the sheet-metal grew well beyond what was required by the mechanical components, the additional size just for visual impact to enhance the perception of prestige and luxury in an era when bigger was better.  Dramatic though the look could be (witness the 1969 Pontiac Grand Prix), the packaging efficiency was shockingly wasteful.

The Dart which never was

Using one of his signature outdoor settings, Norman Parkinson (1913-1990) photographed model Suzanne Kinnear (b 1935) adorning a Daimler SP250, wearing a Kashmoor coat and Otto Lucas beret with jewels by Cartier.

The image appeared on the cover (left) of Vogue's UK edition in November 1959, the original's (right) color being "enhanced" in the Vogue pre-production editing tradition (women thinner, cars shinier).  The "wide" whitewall tyres were a thing at the time, even on sports cars and were a popular option on US market Jaguar E-Types (there (unofficially) called XK-E or XKE) in the early 1960s.  The car on the Vogue cover was XHP 438, built on prototype chassis 100002 at Compton Verney in 1959; it's the oldest surviving SP250, the other two prototypes (chassis 100000 & 100001 from 1958) dismantled when testing was completed.  XHP 438 was the factory's press demonstrator and was used in road tests by Motor and Autocar magazines before being re-furbished (motoring journalists subjecting the press fleet to a brief but hard life) and sold.  Uniquely, when XPH 438 was first registered in England, it was as a "Daimler Dart".

More Issues Than Vogue sweatshirt from Impressions.

There was however an issue with the "Dart" name.  The SP250 was first shown to the public at the 1959 New York Motor Show and there the problems began.  Aware the little sports car was quite a departure from the luxurious but rather staid line-up Daimler had for years offered, the company had chosen the pleasingly alliterative “Dart” as its name, hoping it would convey the sense of something agile and fast.  Unfortunately, Chrysler’s lawyers were faster still, objecting that they had already registered Dart as the name for a full-sized Dodge so Daimler needed a new name and quickly; the big Dodge would never be confused with the little Daimler but the lawyers insisted.  Imagination apparently exhausted, Daimler’s management reverted to the engineering project name and thus the car became the SP250 which was innocuous enough even for Chrysler's attorneys and it could have been worse.  Dodge had submitted their Dart proposal to Chrysler for approval and while the car found favor, the name did not and the marketing department was told to conduct research and come up with something the public would like.  From this the marketing types gleaned that “Dodge Zipp” would be popular and to be fair, dart and zip(p) do imply much the same thing but ultimately the original was preferred and Darts remained in Dodge’s lineup until 1976, for most of that time one of the corporation's best-selling and most profitable lines.  Cynically, the name was between 2012-2016 revived for an unsuccessful and unlamented FWD (front-wheel-drive) compact sedan.