Youth

Youth (pronounced yooth)

(1) The state (imprecisely defined) of being young.

(2) The appearance, freshness, vigor, spirit etc, characteristic of one who is young (usually as youthful or youthfulness).

(3) The time of being young; early life (figuratively applied also to institutions, ideas, movements etc to describe the first or early period.)

(4) The period of life from puberty to the attainment of full growth (nominal adulthood), sometimes used as a (vague) synonym for adolescence.

(5) Young persons, collectively.

(6) A young person, by convention usually male (which some etymologists suggest is the only correct use).

(7) As a locality name, the Isle of Youth (Isla de la Juventud in the Spanish and formerly the Isle of Pines), an island in the Caribbean, a municipality in southern Cuba.

Pre 900: From the Middle English youthe, youghte & ȝouþe, from the Old English geoguth or ġeoguþ (the state of being young; young people, junior warriors; young of cattle (and related to geong (young)), from the Proto-West Germanic juwunþa, from the Proto-Germanic jugunþō & jugunþiz (youth) and related to the Old Saxon juguth, the Old Frisian jogethe, the Middle Dutch joghet, the Old High German iugund, the Gothic junda and the Latin juventus.  It was cognate with the Saterland Frisian Juugd, the Gothic junda, the German Low German Jöögd, the West Frisian jeugd, the Dutch jeugd and the German Jugend.  The ultimate source of the Germanic forms was a suffixed form of the primitive Indo-European root yeu- (vital force, youthful vigor) + the Proto-Germanic abstract noun suffix –itho.  According to the Oxford English Dictionary (OED), the Proto-Germanic form apparently was altered from juwunthiz by the influence of its contrast dugunthiz (ability (source of the Old English duguð)).  In Middle English, the medial “g” became a yogh (a Middle English letter (ȝ) used mainly where modern English has gh and y), which then disappeared.  The alternative forms yought & youthe are obsolete.  The Middle English youthhede (youthhood, the synonyms being yonghede, yongthe & youthe) was an example of an early nuancing as it described the part of life which followed childhood and is thus the equivalent of the modern adolescence although it’s clear it was also used of youth generally.  Youth, youthism & youthfulness are nouns, youthy is a noun & adjective (both obsolete), youthwards is an adverb and youthful & youthless are adjectives; the noun plural is youths (collectively as youth).

Synonyms are easy to list but harder to use like youth, the meanings tend to be loaded, some working in some contexts but not others and the list includes: juvenility, youngness & youngth (both archaic), youthfulness, immaturity, minority, adolescence, child, childish, kid, lad, teen, teen-ager, youngster, young  minority, immaturity & stripling.  The classic antonym is adulthood but in some contexts old-age, senility and dotage (the one favoured by Kim Jong-un (Kim III, b 1982; Supreme Leader of DPRK (North Korea) since 2011) to disparage Donald Trump (b 1946; US president 2017-2021) before they fell in love) may be applied.

Lindsay Lohan as an 11 year old youth and at a youthful 36.

The adjective youthful dates from the 1560s and much earlier, Old English had geoguðlic and other words formerly used in the same sense were youthlike, youthly, youthsome & youthy.  Yippie was first reported in 1968 and was the “marketing” name of the (not wholly fictitious) "Youth International Party" (modelled on the then commonly used “hippie”), “founded” by counter culturalists Abbie Hoffman (1936–1989), Jerry Rubin (1938–1994), Nancy Kurshan (b 1944) & Paul Krassner (1932–2019).  Youth can be a modifier (youth culture, youth crime, youth worker, youth hostel, youth market, youth justice et al) and be modified (middle youth, troubled youth) while “youthism” (discrimination against the young) is the companion term to ageism (discrimination against the old) although the former is, at law, not an inherently “suspect category” in most systems where the appropriate framework exists; that’s why five year olds can’t sue for the right to hold drivers licences although if someone that youthful in somewhere like Florida or Texas petitioned the US Supreme Court for the right to carry an AR-15, given the composition of the bench, it’s far from certain there wouldn’t be at least a few dissenting opinions supporting his or her right and as a piece of black letter law, under current interpretations, it could be argued a five year old with an AR-15 wouldn’t be any less representative of a “well-regulated militia” than anyone else who now enjoys the right.

Ever inventive, English has coined new derivations as required, the spread encouraged by the emergence of social media.  A “youthemism” is a particular form of euphemism, describing the phrases and photographs used in advertising to make older individuals feel a little young younger; youthemisms appear in the slogans and marketing campaigns for everything from pairs of jeans to “mid life crisis” motor cycles.  Also from advertising (sometime seeking votes as well as sales) is “youthenize” which describes making someone or something more appealing to a younger market; as a transitive verb it can be used to mean “to make youthful or younger; to rejuvenate”.  By obvious analogy with earthquake, “youthquake” seems first to have appeared in Vogue magazine in 1965 and was a reference to the cultural changes being wrought by the youthful baby boomers who were (uniquely in history) both in a critical mass and an economic force by virtue of their unprecedented (for youth) levels of disposable income.  The phrase “fountain of youth” is an allusion to some of the tales from antiquity and is used to refer to any product, exercise regime or other activity which promises to restore or prolong youthfulness.  The non-standard spelling “yoof” is a colloquialism from England which first gained currency during the 1980s, often as “yoof kulture” and in Thatcher-era England was a way of disparaging the behaviour and sloppy language standards among the young.  Like other words intended to offend, there were sub-cultures which adopted yoof as a form of group identity and solidarity, use prevalent among the then emerging “ravers” and the “acid house” scene.

Hitler Youth & Band of German Maidens members on camp together, circa 1937. Sometimes, the boys & girls got to know one another.

The German form jugend became notorious because during the Third Reich (1933-1945) the Hitlerjugend (Hitler Youth, 1926-1945 and abbreviated as HJ) was the Nazi Party organization for boys (10-18), intended to instil a sense of nationalism, prevent any from drifting towards delinquency and, more controversially, prepare them for military training proper.  The Bund Deutscher Mädel (Band of German Maidens) was the girls' wing of the Hitlerjugend and, abbreviated as BDM, its purpose was to prepare girls for their traditional role of motherhood.  Perhaps unfortunately, some mixed activities such as the HJ and the BDM going on camps together resulted in much practical preparation for motherhood, revelations of this promiscuity leading Germans to conclude BDM might be better understood as Bund Deutscher Matratzen (Band of German Mattresses).

The word youth has long been applied to the young of both sexes (and now of all genders) but there was (especially among classists) an argument that while anyone could be youthful or possess the quality of youthfulness, only a young male could be described as a youth.  That was skating on etymologically thin ice although it does seem likely the view did reflect the conventions of use in earlier centuries and that was another example of the reverence for antiquity which so flourished in the post medieval-period.  Those who translated the myths from Rome and Greece of course wrote often of the beautiful boys and young men who litter the tales but the girls and women were never youths; they were nymphs, waifs, pixies, sprites, fairies or naiads and this tradition infected academia, more than one professor insisting a youth could be only male.

But now it’s used of anyone young though context still matters.  In clinical medicine for example there are two distinct fields: paediatric medicine and adolescent medicine, puberty the point of delineation.  As a technical distinction in hospitals that’s uncontroversial but other words within the rubric of youthfulness can carry baggage, juvenile for example being innocuous when used in zoology to describe the young of a species but potentially incendiary when applied to people, such remains the influence of the phrase “juvenile delinquency”, popular since the 1960s whenever there’s a need to create a moral panic about the behaviour of youth (complaints about which by older generations have been documented since Antiquity).  Adolescent too has suffered because of phrases like “adolescent humor”, “adolescent behavior” etc which rarely suggest anything positive.

Teenage fencing.

Then of course there is teen-age which true pedants will always distinguish from teenage (pronounced teen-ige) which is a technical herm of fence-builders to describe a technique of weaving which interleaves brushwood to produce a type of fencing called wattle, the weave effected usually horizontally around vertical uprights planted in the ground.  The use to refer to those aged 13-19 dates from 1911 and was used originally of Sunday school classes with the adjective teen-aged first noted 1922 although it wasn’t until the 1950s that an identifiable “teen-age culture” could be said to exist, something of which many (then and now) disapproved but modern capitalism, generally neutral on low-intensity cultural squabbles, identified a new market and in music, clothing, film and just about every aspect of pop-culture, teens have since been a valuable segment, spending either other people’s money (OPM) or their own.  Being teen-aged of course stops with one’s 20^th birthday but youth for some time persists although there’s no general agreement for how long.  A helpful guide though may be the criterion enforced by New Zealand-based tour operator Contiki Tours, long renowned for their innovative model of alcohol-fueled packaged tourism for amorous youth although it seems they now also cater for those who drink rather less enthusiastically than the average Antipodean.  Contiki restrict their tours to those aged 18-35, presumably because at 18 sex is lawful in all countries visited and 35 is the upper limit at which it's (in some cases) plausible for men to hook-up with 18 year old women.  The days when a 21^st birthday was of legal significance have gone but there’s a wide range of ages which (somewhat arbitrarily) are used to at least imply a suggestion of adulthood including matters of sexuality activity (generally 14-18 depending on jurisdiction), obtaining a drivers licence (14-23), voting (15-20), consuming alcohol (5 (with parental supervision) –20), being responsible for criminal acts (8-14) or becoming President of the United States (35).  Lindsay Lohan, having thus attained the statutory age of political adulthood on 2 July 2021, may now seek to become POTUS; that would MAGA.

A montage of images of a teen-aged Lindsay Lohan.  

Legal rights and responsibilities however really don’t define the end of youth because it’s a cultural construct and probably most would accept 25 or even 29 as the end although of course many even beyond this can remain “youthful” and the distinction between someone thought a “youth” or a “young adult” is likely more a judgment of the individual than anything much to do with their age and in casual use, youth, inherently a relative term, can also be applied to the middle aged.  When it was noticed during the first Nuremberg Trial (1945-1946) that certain defendants were being influenced during the communal lunches by the most recalcitrant of the Nazis, it was decided to serve the meals to a number of separate tables and the one allocated to Walther Funk (1890–1960; Nazi economics minister & central bank president) (then aged 56), Hans Fritzsche (1900–1953; Nazi propagandist) (46), Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) (41) & Baldur von Schirach (1907-1974; head of the Hitlerjugend (Hitler Youth) 1931-1940 and Gauleiter (district party leader) & Reichsstatthalter (Governor) of Vienna (1940-1945) (38) was referred to by jailers and prisoners alike as der Tischjugend (the youth table), the average age of the diners at the other tables much older.  The troublemaker who was the reason the seating plans were changed was Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945) (52) who was put in a room to eat alone which he did, most unhappy at being denied his audience.

Tobacco

Tobacco (pronounced tuh-bak-oh)

(1) Any of several plants belonging to the genus Nicotiana (of the nightshade family), especially one of those species, as N. tabacum, whose leaves are prepared for smoking or chewing or as snuff.

(2) Any of numerous solanaceous plants of the genus Nicotiana, having mildly narcotic properties, tapering hairy leaves, and tubular or funnel-shaped fragrant flowers. The species N. tabacum is cultivated as the chief source of commercial tobacco

(3) Any of various similar plants of other genera.

(4) The leaves of certain of these plants, dried and prepared, as used in cigarettes, cigars & pipes, as snuff and for chewing.

(5) Any product or products made from such leaves.

(6) To indulge in tobacco; to smoke.

(7) To treat with tobacco.

(8) A range of colors in the brown spectrum, tending to the darker.

1525–1535 (attested since 1588): From the Spanish tabaco of uncertain origin.  It was either from the Arabic طُبَّاق‎ (ṭubbāq) (Dittrichia viscosa) or from one or more Caribbean languages (including Galibi Carib, Arawak or Taíno) from a word meaning “roll of tobacco leaves” or “pipe for smoking tobacco” (there are contemporary reports citing both and scholars tend now to prefer the former), the best known of which was tabago (tube for inhaling smoke or powdered intoxicating plants).  Taino is thought by linguistic anthropologists to be the most likely source.  That the name of the inhaling implement was applied to the leaves was explained by the Spanish assuming it was the name of the plant.  The West Indian (Caribbean) island of Tobago was said to have been named in 1498 by Christopher Columbus (1451–1506) after the tambaku (pipe), a reference to the native custom of smoking dried tobacco leaves.  Derived forms include smokeless tobacco, tobaccoless & anti-tobacco and there are a wealth of slang terms for tobacco and its products (including the tax-evading illicit varieties) including occabot (the backward spelling), baccy, backy, chop chop, durrie, smoke, fag, gasper, ciggy, coffin nail, cancer stick, darb, dart, death stick, bine & stogie.  The spelling tabacco is obsolete.  Tobacco is a noun & verb, tobaccoing & tobaccoed are verbs; the noun plural is tobaccos or tobaccoes.

One difficulty public health authorities had in trying to reduce the use of tobacco was that images of smoking undeniably could be sexy: Lindsay Lohan demonstrates.

One attempt at social engineering began in earnest in the 1980s: Pressure was applied on film & television studios, advertisers and publishers to stop depicting smoking as something “attractive, sexy and cool” but because the creative community had over decades honed techniques to make even the lighting of a cigarette exactly that, success was limited.  What forever changed the environment in the US was when, in 1998, 52 state and territory attorneys general signed the Master Settlement Agreement (MSA) with the nation’s four largest tobacco companies to settle what were by then dozens of lawsuits brought to recover billions of dollars in health care costs associated with treating smoking-related illnesses and eventually some four-dozen tobacco companies settled under the MSA.  Although Florida, Minnesota, Mississippi and Texas are not signatories to the MSA, they all have individual settlements pre-dating the MSA.  What the framers of the MSA worked out was it was better to be realists and, in a sense. “write-off” those adults already addicted and focus on youth by (1) reducing the take-up rate (ie “the first cigarette) and (2) induce them to quit (ie “the next cigarette”).  The most obvious tactic in this was the traditional brute-force approach of increasing the cost of cigarettes by imposing payment obligations on the tobacco companies party to the MSA but more subtle measures also restricted tobacco advertising, marketing, and promotions, including:

(1) Prohibiting tobacco companies from taking any action to target youth in the advertising, promotion or marketing of tobacco products.

(2) Banning the use of cartoons in advertising, promotions, packaging, or labeling of tobacco products.

(3) Prohibiting tobacco companies from distributing merchandise bearing the brand name of tobacco products.

(4) Banning payments to promote tobacco products in media, such as movies, televisions shows, theatre, music and video games.

(5) Prohibiting tobacco brand name sponsorship of events with a significant youth audience (or team sports).

(6) Eliminating tobacco company practices which obscure the health risks associated with the use of tobacco (the history of which is extraordinary).

(7) Providing funds for the settling states that states may choose to use to fund smoking prevention programs.

(8) Establishing and funding the Truth Initiative, an organization “dedicated to achieving a culture where all youth and young adults reject tobacco.”

The National Association of Attorneys-General (NAAG) also established a Centre for Tobacco and Public Health (CTPH) which works with the settling states of the MSA to preserve and enforce the MSA’s monetary and public-health mandates, including:

(1) Representing, advising, and supporting the settling states in MSA-related legal matters, including litigation and arbitrations.

(2) Representing the settling states in bankruptcy cases filed by tobacco manufacturers.

(3) Representing the settling states before the MSA’s independent auditor and escrow agent to ensure that annual MSA payments are properly calculated and disbursed to the states.

(4) Monitoring tobacco companies’ compliance with the MSA’s payment and public health provisions.

(5) Communicating as the settling states’ collective counsel to tobacco companies, federal tobacco regulators and other third parties about the MSA and other tobacco regulatory matters.

A quarter-century on, the operation of the MSA continues to have a profound effect on smoking, particularly among youth.  Between 1998-2019, US cigarette consumption dropped by more than 50% and during that time, regular smoking by high school students dropped from its near peak of 36.4% in 1997 to a low 6.0% in 2019.  Under the terms of the MSA, tobacco manufacturers are obligated to make, in perpetuity, annual payments to the settling states as long as cigarettes are sold in the US by companies which have settled with the States.  The earlier social engineering initiatives were also rolled into the MSA and as well as the nudging of Hollywood, the programmes were cognizant of the changing media ecosystem and as well as movie studios, independent production houses, streaming services and social media platforms were prevailed upon to curb the frequency with which tobacco imagery appeared.

Billboard “welcoming” visitors to Zion, Illinois, 1919.

Eighty years before the attorneys-general secured the MSA, at least one local government knew smoking was dangerous.  Zion is a township in Lake County, Illinois and it's population in 1919 was declared to be  5460.  Named after Jerusalem's Mount Zion the settlement was founded in 1901 by a faith healer who ran Zion as a personal fiefdom though it later fell into the hands of a proponent of “flat earth theory” who maintained control until forced out when the extent of his corrupt activities became known.

When smoking was socially acceptable and some brands were marketed as "prestige products": Triumph Stag and Benson & Hedges cigarettes.  An advertisement from 1971 run in the FRG (Federal Republic of Germany, the old West Germany) which was a cross-promotion by B&H (Benson & Hedges) and Triumph, then part of the doomed British Leyland conglomerate.

Triumph never quite fixed the flaws in the Stag's unique 3.0 litre V8 (some were so fundamental they couldn't be fixed: only managed) but when the range was revised in 1973 (informally known as the "Mark II"), the parsimonious provision of ashtrays was improved, a central unit added for the rear-seat passengers who previously had none.  Triumph may have claimed the rear seat was intended for "children" and indeed leg room was a little "tight" but their in-period advertising sometimes featured four adults sharing the topless experience the Stag offered and it used to be that in a convertible, having a cigarette while enjoying the fresh air was all part of the fun.   

Because cigarette smoke is known to be carcinogenic and sustained use typically reduced the human lifespan by about a decade it was an admirable target in public health programmes and with big data sets assembled, things became more exact.  In December 2024, after running the numbers, a team at University College London released a report which concluded (on average) a single cigarette robs some 20 minutes from a person’s life; that means each pack can shorten life expectancy by about seven hours.  Historically, the term “pack-a-day-smoker” was based on the pack of 20 but those who buy the bigger packs can do their own math.  In theory, the report added, should a smoker quit on 1 January, they would by 8 January have extended their life-span by a day and if they avoid tobacco until 31 December, they’d have gained 50 days.  Explaining the findings, the team noted smoking usually “doesn’t cut short the unhealthy period at the end of life” but “primarily eats into the relatively healthy years in midlife, bringing forward the onset of ill-health. This means a 60-year-old smoker will typically have the health profile of a 70-year-old non-smoker.”   

GIF of a supine Lindsay Lohan, smoking in The Canyons (2013).

The unusual construct of the noun tobacconist (one who deals in tobacco) was tobacco + -n- + -ist.  The abnormal inserted consonant appeared to reflect the way the word actually was pronounced.  The sense of the commercial trader in the product dates from the 1650s although the earlier meaning, dating from the 1590s was “someone addicted to tobacco and by 1873 the word nicotinism (morbid effects of excessive use of tobacco) had been coined so the awareness of the adverse effects of tobacco are not new.  The first “tobacconist” (a shop where tobacco and related products are purchased) seems to have operated in Florida in the early 1800s.  The -ist suffix was from the Middle English -ist & -iste, from the Old French -iste and the Latin -ista, from the Ancient Greek -ιστής (-istḗs), from -ίζω (-ízō) (the -ize & -ise verbal suffix) and -τής (-tḗs) (the agent-noun suffix).  It was added to nouns to denote various senses of association such as (1) a person who studies or practices a particular discipline, (2), one who uses a device of some kind, (3) one who engages in a particular type of activity, (4) one who suffers from a specific condition or syndrome, (5) one who subscribes to a particular theological doctrine or religious denomination, (6) one who has a certain ideology or set of beliefs, (7) one who owns or manages something and (8), a person who holds very particular views (often applied to those thought most offensive).

Art deco: Snuffbox (left) and cigarette case (right).

Snuff (powdered tobacco to be inhaled) was first available in the1680s and was from the Dutch or Flemish snuf, a shortening of snuftabak (snuff tobacco), from snuffen (to sniff, snuff).  The practice of taking (sniffing) snuff quickly became fashionable in England and generated an industry in the making of “snuff boxes”; many small and exquisite, they’ve long been collectable.  The slang phrase “up to snuff” (knowing, sharp, wide-awake, not likely to be deceived) dates from 1811, the order of the words thought a reference to the upper-class association with the substance while the meaning is presumed to allude to the "elevating" properties of snuff.  The noun nicotine (which still appears occasionally in scientific papers as nicotin) describes the poisonous ,volatile alkaloid base found in tobacco leaves and was first documented in English in 1819, from the French nicotine, from the earlier nicotiane, from the Modern Latin Nicotiana, the formal botanical name for the tobacco plant, named for Jean Nicot (circa 1530-1600), the French ambassador to Portugal who in 1561 sent tobacco seeds and powdered leaves from his embassy in Lisbon to Paris.

Marlboro packaging.

Until the mid-twentieth century, there was much variation in packaging but in the post-war years things were (more or less) standardized in terms of size and shape.  It was a relatively small area with with to work and the convention which developed was to use the simple corporate symbol and product name, thus Marlboro's famous red-on-white chevron.  As the product range proliferated (women were a target market thought to have great potential), Philip Morris adopted the technique of semiotics to differentiate while retaining the same identifiable shape, the basic difference being in the color: red for the standard cigarette, blue for mild, green for menthol, gold for longer (ie 4 inch or 100 mm sticks) and black for higher-priced special offerings.  That didn't last and while some manufacturers stuck to the red (strong) / blue (mild) / green (menthol) convention, Marlboro's pack colors seemed increasingly to become random.       

James VI and I (1566–1625) King of Scotland as James VI (1567-1625) & King of England and Ireland as James I (1603-1625) was appalled by tobacco and in 1604 wrote the treatise A Counterblaste to Tobacco in which he left none in any doubt about how he felt and it’s a document which sounds very contemporary in its condemnation even if some of what was then medical orthodoxy is dated.  The king blamed the scourge of tobacco on Native Americans (although it was European adventurers which brought it from the New World) and was especially scathing about what is now called passive smoking, responding by imposing heavy taxes but such were the adverse consequences for the American colonies that in 1624 a royal charter was instead granted and the whole crop became a royal monopoly: it was the "if you can't beat them, join them" model to which which governments become attracted if there's money in it.  Written originally in Early Modern English (here transliterated) the king's words still read well:

Have you not reason to be ashamed, and to forsake this filthy novelty, so basely grounded, so foolishly received and so grossly mistaken as something good to use?  In your abuse you are sinning against God, harming both your health and your wallet, making yourselves look absurd by this custom, scorned and contemned by the civilized people of any nation.  It is a habit loathsome to the eye, hateful to the nose, harmful to the brain, dangerous to the lungs, and in the black stinking fumes are like the horrible Stygian smoke of the bottomless pit of Hell.

The king’s mention of Stigian is a reference to the goddess Styx (Στύξ) (stýks (literally “Shuddering”)) who in Greek mythology took the form of a river of Elia, Arcadia which surrounded Hades nine times and flowed from a rock into silver-pillared caves.  What the king probably had in mind was the tale that Stygian waters imposed senselessness for a year and a draft of the waters was decreed by Zeus for gods who had perjured themselves.  More positively though it was said of Zeus he also insisted the oaths of the gods be sworn by the water of the Styx.

Mid-century cigarette advertising.  Even in the 1950s the public's suspicion that tobacco was a dangerous product was rising and the industry's advertising switched from the traditional "lifestyle" model to one which relied on endorsements by celebrities and scientists; there was much quoting of research and statistics, much of which would later be wholly debunked.  The tactics and techniques were similar to those later adopted by the fossil fuel lobby in their long campaign to discredit the science of human-activity induced climate change. 

Marianne Faithfull (1946-2025), smoking.

Although there were always the fastidious types like James I who found it abhorrent, it wasn’t until late in the twentieth century that in the West governments began to crack down on the industry to the point where in many jurisdictions the stated aim is to eliminate it completely, the most recent innovation being progressively to raise the minimum age at which tobacco products can be purchased which, in theory, means that within decades, nobody will be able to buy them.

The Australian government took the conventional approach of taxing cigarettes to the point where the cost of consumption became prohibitive for all but the rich (who now tend not to smoke).  That method works well in economics textbooks and elegant models can even predict the point on the elasticity of demand curve at which the punitive taxation becomes effective but the IRL (in real life, a inconvenience which often annoys economists) what happened was organized crime began smuggling cigarettes from overseas where they remained cheap, selling them as "under-the-counter" merchandize in 7-11s and similar outlets, demand guaranteed because they cost Aus$20 rather than the Aus$60 of the lawful (and taxed) product.  As well as being addicted, smokers tend to be poorer than average so were pragmatic; while smoking may not be rational behavior, paying Aus$20 for a pack rather than Aus$60 certainly was and this had the unintended consequence of a rapid decline in government revenue.  Although the intention was to remove this form of revenue by reducing tobacco consumption to zero, what instead happened was much of the forgone money ended up instead with those in the criminal supply chain, organized crime (the importers) the greatest beneficiaries.  That was bad enough but organized crime is not monolithic and the gangs took up battle against each-other, the preferred method to gain control of regional distribution being to fire-bomb the shops obtaining their contraband from the opposition; fire spreading to surrounding shops (florists, hardware stores and such) was collateral damage.  Presumably, with alcohol prohibition in the US (1920-1933) being a well-documented case-study, the implications of the putative approach mush have been considered but governments seem to have though it "worth the risk".  Having effected their policy, the heath advocates might have hoped to see light at the end of the tunnel, only for vaping to become a thing.

Governments were always interested in tobacco as a form of revenue and taxing an addictive, lawful product provided for centuries a constant and often gradually increasing source of income and cynics like to note the attitudes seemed only to shift when advances in surgical techniques and drug treatments meant those suffering the consequences of a lifetime of tobacco use began to be kept alive for decades, often at public expense.  Previously, the afflicted had had the decency quickly to drop dead, usually at an age when their usefulness as economic units had either vanished or significantly diminished to the point where, as pensioners, they were a cost to society.  The BBC’s comedy Yes, Prime Minister explored the math & morals in a discussion between the prime-minister and the permanent head of the cabinet office.

Sir Humphrey Appleby: Notwithstanding the fact that your proposal could conceivably encompass certain concomitant benefits of a marginal and peripheral relevance, there is a countervailing consideration of infinitely superior magnitude involving your personal complicity and corroborative malfeasance, with a consequence that the taint and stigma of your former associations and diversions could irredeemably and irretrievably invalidate your position and culminate in public revelations and recriminations of a profoundly embarrassing and ultimately indefensible character.

Prime-minister: Perhaps I might have a précis of that?  It says here, smoking related diseases cost the National Health Service £165 million a year.

Sir Humphrey Appleby: Yes but we've been in to that, it has been shown that if those extra 100,000 people had lived to a ripe old age, it would have cost us even more in pensions and social security than it did in medical treatment.  So, financially speaking it's unquestionably better that they continue to die at their present rate.

Prime-minister: We're talking of 100,000 deaths a year.

Sir Humphrey Appleby: Yes, but cigarette taxes pay for a third of the cost of the National Health Service.  We're saving many more lives than we otherwise could, because of those smokers who voluntary lay down their lives for their friends. Smokers are national benefactors.

Prime-minister: So long as they live.

Sir Humphrey Appleby: A lot of people, eminent people, influential people have argued that such legislation would be a blow against freedom of choice.

Prime-minister: Rubbish. I'm not banning smoking itself. Does every tax rise represent a blow against freedom?

Sir Humphrey Appleby: Well, depends how big the tax rise is.

Prime-minister: Oh, that's fascinating. Does 20p represent a blow against freedom?  25p? 30p? 31? Is something a blow against freedom simply because it can seriously damage your wealth?

Sir Humphrey Appleby: I foresee all sorts of unforeseen problems.

Prime-minister: Such as?

Sir Humphrey Appleby: If I could foresee them, they wouldn't be unforeseen.

The Kennedy connection

The 1941 film Tobacco Road was based on the 1932 novel of the same name by Erskine Caldwell (1903-1987).  It involved a family living in poverty in the rural backwoods of the US and their antics did not suggest the possession even of average intelligence.  The term “tobacco road” came to be used as a slur against such folk and their lifestyle and while it’s usually an amusing disparagement exchanged between the rich and well-connected, even among them context can matter as Thomas Maier (b 1956) illustrated in one episode recounted in When Lions Roar: The Churchills and the Kennedys (2014) involving John Kennedy (JFK, 1917–1963; US president 1961-1963) and Pamela Harriman (1920–1997), later one of Western society’s last great courtesans but then just divorced from what had been a brief and understandably unhappy marriage to the even then dissolute Randolph Churchill (1911-1968), son of Winston (1875-1965; UK prime-minister 1940-1945 & 1951-1955).  Crooked old Joseph Kennedy (1888–1969) fashioned his sons to become politically powerful establishment figures but didn’t forget his great-grandfather had in 1848 left the poverty of rural Ireland during the potato famine to begin to build wealth and influence in Boston.  He’s made sure his sons knew the family history and when in Ireland in 1945, JFK’s curiosity had prompted a trip to the old Kennedy homestead:

At the Kennedy farm in County Wexford, accompanied by Pamela, Jack discovered not much had changed since his great-grandfather left. “I’m John Kennedy from Massachusetts,” he said after his knock on the door was answered. “I believe we are related.” His distant cousin Mary Kennedy Ryan seemed dubious at first but eventually invited the two strangers in for tea.

The Kennedys who remained in Ireland had spent much of the past century trying to regain the land rights to their tenant farms from the British and supporting Ireland’s independence movement led by such politicians as de Valera. Mary Ryan herself had been a member of the old IRA’s women’s auxiliary during the 1920s conflict against the British, carrying guns and money, either in carts or under her dress, to a secret hiding spot near their farm. “Jack kept pressing on about his ancestors going to America and so on, trying to make the link,” recalled Pamela. As a treat, Jack took the Irish Kennedy cousins for a short ride in Kick’s shining new station wagon, accompanied by the former Mrs. Randolph Churchill. “They never could figure out who I was,” recalled Pamela. “‘Wife?’ they’d ask. I’d say no. And they’d say, ‘Ah, soon to be, no doubt!’”

After nearly two hours “surrounded by chickens and pigs,” Jack recalled, he “left in a flow of nostalgia and sentiment.” The trip reaffirmed the Irish stories he’d heard from his parents and grandparents. Neither Pamela nor Kick, however, seemed impressed. As their car pulled away from the Kennedy farm, Pamela turned to Jack with a remark meant as witty. “That was just like Tobacco Road!” she tittered, referring to the popular novel about rural life in Georgia. Jack wasn’t amused. “The English lady,” he later recounted, ” …had not understood at all the magic of the afternoon.” To Dave Powers and Ken O’Donnell, his Irish-Catholic political aides from Boston, he was much blunter: “I felt like kicking her out of the car.” At Lismore, Lady Hartington was even haughtier. After listening to her brother’s wondrous account of the Kennedy homestead, Kick mustered only a bemused question. “Well, did they have a bathroom?”

Exquisite

Exquisite (pronounced ek-skwi-zit or ik-skwiz-it)

(1) Of special beauty or charm, or rare and appealing excellence and often associated with objects or great delicacy; of rare excellence of production or execution, as works of art or workmanship; beautiful, delicate, discriminating, perfect.

(2) Extraordinarily fine or admirable; consummate.

(3) Intense; acute, or keen, as pleasure or pain; keenly or delicately sensitive or responsive; exceeding; extreme; in a bad or a good sense (eg as exquisite pleasure or exquisite pain).

(4) Recherché; far-fetched; abstruse (a now rare early meaning which to some extent survives in surrealist’s exercise “exquisite corpse”).

(5) Of particular refinement or elegance, as taste, manners, etc or persons.

(6) A man excessively concerned about clothes, grooming etc; a dandy or coxcomb.

(7) Ingeniously devised or thought out (obsolete).

(8) Carefully adjusted; precise; accurate; exact (now less common except as an adverb.

(9) Of delicate perception or close and accurate discrimination; not easy to satisfy; exact; fastidious (related to the sense of “exquisite judgment, taste, or discernment”.

1400–1450: From the Late Middle English exquisite (carefully selected), from the Latin exquīsītus (excellent; meticulous, chosen with care (and literally “carefully sought out”)), perfect passive participle of exquīrō (to seek out), originally the past participle of exquīrere (to ask about, examine) the construct being ex- + -quīrere, a combining form of quaerere (to seek). The construct of exquīrō was ex- +‎ quaerō (seek).  The ex- prefix was applied to words in Middle English borrowed from the Middle French and was derived from the Latin ex- (out of, from) and was from the primitive Indo-European eǵ- & eǵs-.  It was cognate with the Ancient Greek ἐξ (ex-, out of, from) from the Transalpine Gaulish ex- (out), the Old Irish ess- (out), the Old Church Slavonic изъ (izŭ) (out), the Russian из (iz) (from, out of).  Exquisite is a noun & adjective, exquisiteness is a noun and exquisitely an adverb; the noun plural is exquisites.

The etymology of the Latin quaerō (seek) is mysterious.  It may be from the Proto-Italic kwaizeō, from the primitive Indo-European kweh (to acquire) so cognates may include the Ancient Greek πέπαμαι (pépamai) (to get, acquire), the Old Prussian quoi (I/you want) & quāits (desire), the Lithuanian kviẽsti (to invite) and possibly the Albanian kam (I have).  Some have suggested the source being the primitive Indo-European kwoys & kweys (to see) but there has been little support for this.  The authoritative Lexikon der indogermanischen Verben (Lexicon of the Indo-European Verbs (LIV)), the standard etymological dictionary of the Proto-Indo-European languages, suggests it’s a derivation of hzeys (to seek, ask), via the form koaiseo.  "Exquisite corpse" is a calque of the French cadavre exquis (literally “exquisite cadaver”).  Dating from 1925, it was coined by French surrealists to describe a method of loosely structured constructivism on the model of the parlour game consequences; fragments of text (or images) are created by different people according to pre-set rules, then joined together to create a complete text.  The name comes from the first instance in 1925: Le cadavre exquis boira le vin nouveau (The exquisite corpse will drink new wine).  Exquisite corpse is noted as a precursor to both post-modernism and deconstructionist techniques.

Although not infrequently it appears in the same sentence as the word “unique”, exquisite can be more nuanced, the comparative “more exquisite, the superlative most exquisite” and there has certainly been a change in the pattern of use.  In English, it originally was applied to any thing (good or bad, art or torture, diseases or good health), brought to a highly wrought condition, tending among the more puritanical to disapprobation.  The common modern meaning (of consummate and delightful excellence) dates from the late 1570s while the noun (a dandy, a foppish man) seems first to have been used in 1819.  One interesting variant which didn’t survive was exquisitous (not natural, but procured by art), appearing in dictionaries in the early eighteenth centuries but not since.  The pronunciation of exquisite has undergone a rapid change from ek-skwi-zit to ik-skwiz-it, the stress shifting to the second syllable.  The newer pronunciation attracted the inevitable criticism but is now the most common form on both sides of the Atlantic and use seems not differentiated by class. 

An exquisite and a wimp: Baldur Benedikt von Schirach

Exquisite is used almost exclusively as an adjective, applied typically to objects or performances but it’s also a noun, albeit one always rare.  As a noun it was used to describe men who inhabited that grey area of being well dressed, well coiffured, well mannered and somewhat effeminate; it was a way of hinting at something without descending to the explicit.  PG Wodehouse (1881-1975) applied it thus in Sam the Sudden (1925) and historians Ann (1938-2021) & John Tusa (b 1936) in The Nuremberg Trial (1983) found no better word to apply to former Hitler Youth Leader Baldur von Schirach, noting his all-white bedroom and propensity to pen poor poetry.  The companion word to describe a similar chap without of necessity the same hint of effeminacy is “aesthete”.  In The Anatomy of the Nuremberg Trials: A Personal Memoir (1992), Brigadier General Telford Taylor (1908–1998; lead US counsel at the Nuremberg Trial) wrote of von Schirath that: “at thirty-nine, was the youngest and, except perhaps for Joachim von Ribbentrop (1893–1946; Nazi foreign minister 1938-1945) and Hans Fritzsche (1900–1953; Nazi propagandist), the weakest of the defendants.  If wimps had then been spoken of, Schirach would have been so styled.”  

Nazis at the Berghof: Adolf Hitler (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945), Martin Bormann (1900–1945), Hermann Göring (1893–1946; leading Nazi 1922-1945, Hitler's designated successor & Reichsmarschall 1940-1945), and Baldur von Schirach (1907-1974; head of the Hitlerjugend (Hitler Youth) 1931-1940 & Gauleiter (district party leader) and Reichsstatthalter (Governor) of Vienna (1940-1945)), Berchtesgaden, Bavaria, Germany, 1936.  Of much, all were guilty as sin but von Schirach would survive to die in his bed at 67.  

Convicted by the International Military Tribunal at Nuremberg (IMT, 1945-1946) for crimes against humanity, von Schirach received a twenty year sentence, escaping conviction for his role as Nazi Party youth leader and head of the Hitlerjugend (Hitler Youth), (though he was a good deal more guilty than Socrates in corrupting the minds (and perhaps more) of youth), the sentence imposed for his part in deporting Viennese Jews to the death camps while Gauleiter (district party leader) and Reichsstatthalter (Governor) of Vienna.  Had subsequently discovered evidence against him been available at the trial, doubtlessly he’d have been hanged.

Exquisite: A style guide

Lindsay Lohan in a Gucci Porcelain Garden Print Silk Gown with an all-over Dutch toile in blue and white, high ruffled collar and bib, flared sleeves, pussy bow and a blue and red patent leather belt around a high waist, Savoy Hotel, London, June 2017.  The gown was said to have a recommended retail price (RRP) of Stg£4,040 (US$7300).  The occasion was the launch of the charitable organization One Family, dedicated to combating child trafficking.

Within the one critique, the word exquisite can appear, used as a neutral descriptor (an expression of extent), a paean to beauty and even an ironic dismissal.  A gown for example can be “exquisitely detailed” but that doesn’t of necessity imply elegance although that would be the case of something said to be an “exquisite design”.  That said, most were drawn to the gown in some way, the references to Jane Austin many (although historians of fashion might note Gucci’s creation as something evocative more of recent films made of Jane Austin novels that anything representative of what was worn in her era) and the fabric’s patterning & restraint in the use of color produced a dreamily romantic look.

Zephyr

Zephyr (pronounced zef-uhr (U) or zef-er (non-U))

(1) A gentle, mild breeze, considered the most pleasant of winds.

(2) By extension, any of various things of fine, light quality (fabric, yarn etc), most often applied to wool.

(3) In the mythology of Antiquity, the usual (Westernised) spelling of Ζεφυρος (Zéphuros or Zéphyros), the Greek and Roman god of the west wind, son of Eos & Astraeus and brother of Boreas; the Roman name was Zephyrus, Favonius.

(4) As a literary device, the west wind personified which should be used with an initial capital letter.

(5) In the mythology of Antiquity, as Zephyrette, a daughter of Aeolus; a tiny female spirit of the wind. 

(6) A model name used on cars of variable distinction produced by the Ford Motor Company (FoMoCo) and sold under the Ford, Mercury & Lincoln brands.

(7) A type of soft confectionery made by whipping fruit and berry purée (mostly apple purée) with sugar and egg whites, to which is added a gelling agent such as pectin, carrageenan, agar, or gelatine.  Often called zefir, the use was a semantic loan from the Russian зефи́р (zefír). 

Circa 1350: From the Middle English zeferus & zephirus, from the Old English zefferus, from the Latin zephyrus, from the Ancient Greek Ζέφυρος (Zéphuros or Zéphyros) (the west wind), probably from the Greek root zophos (the west, the dark region, darkness, gloom).  The Latin Zephyrus was the source also of zéphire (French), zefiro (Spanish) and zeffiro (Italian).  The feminine form zephyrette (capitalised and not) is rare and the alternative spellings were zephir & zefir, the latter (in the context of food) still current.  The casual use in meteorology dates from circa 1600 and the meaning has shifted from the classical (something warm, mild and occidental) to now be any gentle breeze or waft where the wish is to suggest a wind not strong and certainly not a gust, gale, cyclone, blast, typhoon or tempest.  Zephyr is a noun & verb, zephyred is a verb & adjective, zephyring is a verb and zephyrous, zephyrlike & zephyrean are adjectives; the noun plural is zephyrs.  The adverb zephyrously is non-standard.

Cupid and Psyche (1907) by Edvard Munch (1863–1944).

In Greek mythology, Ζεφυρος (transliterated as Zéphuros or Zéphyros) was the god of the west wind, one of the four seasonal Anemoi (wind-gods), the others being his brothers Notus (god of the south wind), Eurus (god of the east wind) and Boreas (god of the east wind).  The Greek myths offer many variations of the life of Zephyrus, the offspring of Astraeus & Eos in some versions and of Gaia in other stories while there were many wives, depending on the story in which he was featured.  Despite that, he’s also sometimes referred to as the “god of the gay”, based on the famous tale of Zephyrus & Hyakinthos (Hyacinthus or Hyacinth).  Hyacinth was a Spartan youth, an alluring prince renowned for his beauty and athleticism and he caught the eye of both of both Zephyrus and Apollo (the god of sun and light) and the two competed fiercely for the boy’s affections.  It was Apollo whose charms proved more attractive which left Zephyrus devastated and in despair.  One day, Zephyrus chanced upon the sight of Apollo and Hyacinth in a meadow, throwing a discus and, blind with anger, sent a great gust of wind at the happy couple, causing the discus to strike Hyacinth forcefully in the head, inflicting a mortal injury.  Stricken with grief, as Hyacinth lay dying in his arms, Apollo transformed the blood trickling to the soil into the hyacinth (larkspur), flower which would forever bloom in memory of his lost, beautiful boy. Enraged, Apollo sought vengeance but Zephyrus was protected by Eros, the god of love, on what seems the rather technical legal point of the intervention of Zephyrus being an act of love.  There was however a price to be paid for this protection, Zephyrus now pledged to serve Eros for eternity and the indebted god of the west wind soon received his first task.  There are other tales of how Cupid and Psyche came to marry but in this one, with uncharacteristic clumsiness, Cupid accidently shot himself with one of his own arrows of love while gazing upon the nymph Psyche and it was Zephyrus who kidnapped her, delivering his abducted prize to Cupid to be his bride.

Chloris and Zephyr (1875) by William-Adolphe Bouguereau (1825-1905), Musee des Beau-Arts of the Musées Mulhouse Sud Alsace.

Zephyros was in classical art most often depicted as a handsome, winged youth and a large number of surviving Greek vases are painted with unlabeled figures of a winged god embracing a youth and these are usually identified as Zephyros and Hyakinthos although, some historians detecting detail differences list a number of them as being of Eros (the god of Love) with a symbolic youth.  Although sometimes rendered as a winged god clothed in a green robe and crowned with a wreath of flowers, in Greco-Roman mosaics, Zephyros appears usually in the guise of spring personified, carrying a basket of unripened fruit.  In some stories, he is reported to be the husband of Iris, the goddess of the rainbow and Hera’s messenger and in others, Podarge the harpy (also known as Celano) is mentioned as the wife of Zephyrus but in most of the myths he was married to Chloris.  Chloris by most accounts was an Oceanid nymph and in the tradition of Boreas & Orithyia and Cupid and Psyche, Zephyrus made Chloris his wife by abduction, making her the goddess of flowers, for she was the Greek equivalent of Flora and, living with her husband, enjoyed a life of perpetual spring.

Standardized wind: The Beaufort wind force scale

With strategically placed palms, Lindsay Lohan resists a zephyr's efforts to induce a wardrobe malfunction, MTV Movie Awards, Los Angeles, 2008 (left) which may be C&Ced (compared & contrasted) with the stronger breeze (probably 3-4 on the Beaufort Scale) disrupting the modern art installation that is Donald Trump's (b 1946; US president 2017-2021 and since 2025) hair (right).

Beaufort Wind Scale, circa 1865.

The Beaufort wind force scale was devised because the British Admiralty was accumulating much data about prevailing weather conditions at spots around the planet where the Royal Navy sailed and it was noticed there was some variation in way different observers would describe the wind conditions.  In the age of sail, wind strength frequency and direction was critical to commerce and warfare and indeed survival so the navy needed to information to be as accurate an consistent as possible but in the pre-electronic age the data came from human observation, even mechanical devices not usually in use.  What Royal Navy Captain (later Rear Admiral) Sir Francis Beaufort 1774–1857) early in nineteenth century noticed was that a sailor brought up in a blustery place like the Scottish highlands was apt to understate the strength of winds while those from calmer places were more impressed by even a moderate breeze, little more than what a hardy Scots sold salt would call a zephyr.  Accordingly, he developed a scale which was refined until formally adopted by the Admiralty during the 1930s after he’d been appointed Hydrographer of the Navy.  The initial draft reflected the functional purpose, the lowest rating describing the sort of gentle zephyr which was just enough to enable a ship's captain slowly to manoeuvre while the highest was of the gale-force winds which would shred the sails.  As sails gave way to steam, the scale was further refined by referencing the effect of wind upon the sea rather than sails and it was adopted also by those working in shore-based meteorological stations.  In recent years, categories up to 17 have been added to describe the phenomena described variously as hurricanes, typhoons & cyclones.

The National Biscuit Company's Zephyrettes, circa 1915.

In the mythology of Antiquity, Zephyrette was a daughter of Aeolus and a tiny female spirit of the wind.  That the nymph's name was early in the twentieth century appropriated by the National Biscuit Company (1898–1971, Nabisco (1971–1985) & RJR Nabisco (1985–1999) and now a subsidiary of Mondelēz International) to describe a light, crisp cracker, recommended to be used for hors d'oeuvres might outrage feminists studying denotation and connotation in structural linguistics and the more they delve, the greater will be the outrage.  Mostly, the word "zephyr" now is used by novelists and poets because while indicative of the force of a wind, it's not defined and is thus not a formal measure so what's a zephyr in one poem might be something more or less in another.  In other texts, such inconsistencies might be a problem but for the few thousand souls on the planet who still read poetry, it's all part of the charm.

For good & bad: FoMoCo's Zephyrs

Lincoln Zephyr V12, 267 cubic inches (4.4 litre).  It was the last of the American V12s.

In the inter-war era, the finest of the big American cars, the Cadillacs, Lincolns, Packards and Duesenbergs, offered craftsmanship the equal of anything made in Europe and engineering which was often more innovative.  The 1930s however were difficult times and by mid-decade, sales of the big K-Series Lincolns, the KA (385 cubic inch (6.3 litre) V8) and KB (448 cubic inch (6.3 litre) V12) were falling.  Ford responded by designing a smaller, lighter Lincoln range to bridge the gap between the most expensive Ford and the lower-priced K-Series Lincolns, the intention originally to power it with an enlarged version of the familiar Ford V8 but family scion Edsel Ford (1893–1943; president of the Ford Motor Company (FoMoCo), 1919-1943), decided instead to develop a V12, wanting both a point of differentiation and a link to K-Series which had gained for Lincoln a formidable reputation for power and durability.  Develop may however be the wrong word, the new engine really a reconfiguration of the familiar Ford V8, the advantage in that approach being it was cheaper than an entirely new engine, the drawback the compromises and flaws of the existing unit were carries over and in some aspects, due to the larger size and greater internal friction, exaggerated.

Lincoln Zephyr V12, 292 cubic inches (4.8 litre).

The V12 however was not just V8 with four additional pistons, the block cast with a vee-angle of 75^o rather than the eight’s 90^o, a compromise between compactness and the space required for a central intake manifold and the unusual porting arrangement for the exhaust gases.  The ideal configuration for a V12 is 60^o and without staggered throws on the crankshaft, the 75^o angle yielded uneven firing impulses, although, being a relatively slow and low-revving unit, the engine was felt acceptably smooth.  The cylinder banks used the traditional staggered arrangement, permitting the con-rods to ride side-by-side on the crank and retained the Ford V-8’s 3.75 inch (90.7 mm) stroke but used a small bore of just 2.75 inches (69.75 mm), then the smallest of any American car then in production, yielding a displacement of 267 cubic inches (4.4 litres), a lower capacity than many of the straight-eights and V8s then on the market.

Because the exhaust system was routed through the block to four ports on each side of the engine, cooling was from the beginning the problem it had been on the Ford V8 but on a larger scale.  Although the cooling system had an apparently impressive six (US) gallon (22.7 litre) capacity, it quickly became clear this could, under certain conditions, be marginal and the radiator grill was soon extended to increase airflow.  Nor was lubrication initially satisfactory, the original oil pump found to be unable to maintain pressure when wear developed on the curfaces of the many bearings; it was replaced with one that could move an additional gallon (3.79 litre) a minute.  Most problems were resolved during the first year of production and the market responded to the cylinder count, competitive price and styling; after struggling to sell not even 4000 of the big KAs in 1935, Lincoln produced nearly 18,000 Zephyrs in 1936, sales growing to over 25,000 the following year.  Production between 1942-1946 would be interrupted by the war but by the time the last was built in 1948, by which time it had been enlarged to 292 cubic inches (4.8 litre (there was in 1946, briefly, a 306 cubic inch (5.0 litre) version) over 200,000 had been made, making it the most successful of the American V12s.  It was an impressive number, more than matching the 161,583 Jaguar built over a quarter of a century (1971-1997) and only Daimler-Benz has made more, their count including both those used in Mercedes-Benz cars and the the DB-60x inverted V12 aero-engines famous for their wartime service with the Luftwaffe and the Mercedes-Benz T80, built for an assault in 1940 on the LSR (Land Speed Record).  Unfortunately, other assaults staged by the Third Reich (1939-1945) meant the run never happened but the T80 is on permanent exhibition in the factory's museum in Stuttgart so viewers can ponder Herr Professor Ferdinand Porsche's (1875–1951) pre-war slide-rule calculations of a speed of 650 km/h (404 mph) (not the 750 km/h (466 mph) sometimes cited).

1939 Lincoln-Zephyr Three Window Coupe (Model Code H-72, 2500 of which were made out of the Zephyr’s 1939 production count of 21,000).  It was listed as a six-seater but the configuration was untypical of the era, the front seat a bench with split backrests, allowing access to the rear where, unusually, there were two sideways-facing stools.  In conjunction with the sloping roofline, it was less than ideal for adults and although the term “3+2” was never used, that’s probably the best description.  The H-72 Three Window Coupe listed at US$1,320, the cheapest of the six variants in the 1939 Zephyr range.

It may sound strange that in a country still recovering from the Great Depression Ford would introduce a V12 but the famous “Flathead” Ford V8 was released in 1932 when economic conditions were at their worst; people still bought cars.  The V12 was also different in that although a configuration today thought of as exotic or restricted to “top of the line” models, for Lincoln the Zephyr was a lower-priced, mid-size luxury car to bridge a gap in the corporate line-up.  Nor was the V12 a “cost no object” project, the design using the Flathead’s principle elements and while inaccurate at the engineering level to suggest it was the “Ford V8 with four cylinders added” the concept was exactly that and if the schematics are placed side-by-side, the familial relationship is obvious.  Introduced in November 1935 (as a 1936 model), the styling of the Lincoln Zephyr attracted more favourable comment than Chrysler’s Airflows (1934-1937), an earlier venture into advanced aerodynamics (then known as “streamlining”) and the name had been chosen to emphasize the wind-cheating qualities of the modernist look.  With a raked windscreen and integrated fenders, it certainly looked slippery and tests in modern wind tunnels have confirmed it indeed had a lower CD (drag coefficient) than the Airflows which looked something like unfinished prototypes; the public never warmed to the Airflows, however accomplished the engineering was acknowledged to be.  By contrast, the Zephyrs managed to cloak the functional efficiency in sleek lines with pleasing art deco touches; subsequently, New York’s MOMA (Museum of Modern Art) acknowledged it as “the first successfully streamlined car in America”.  So much did the style and small V12 capture the headlines it was hardly remarked upon that with a unitary body, the Zephyr was the first Ford-made passenger vehicle with an all-steel roof, the method of construction delivering the required strength at a lighter weight, something which enabled the use of an engine of relatively modest displacement.

The American Home Front 1941-1942 (2006) by Alistair Cooke (1908-2004),  The cover illustration was of him filling up the Zephyr's V12, Pasadena, California, 1942.

In 1942, just after the US had entered the war (thereby legitimizing the term “World War II” (1939-1945)) the expatriate (the apocope “expat” not in general use until the 1950s when Graham Greene's (1904-1991) novel The Quiet American (1955) appears to have given it a boost) UK-born US journalist Alistair Cooke began a trip taking from Washington DC and back, via Virginia, Florida, Texas, California, Washington state and 26 other states, purchasing for the project a 1936 Lincoln Zephyr V12, his other vital accessories five re-tread tyres (with the Japanese occupation of Malaya, rubber was in short supply and tyres hard to find), a gas (petrol) ration coupon book and credentials from his employer, the BBC (British Broadcasting Corporation).  It was a journalist’s project to “discover” how the onset of war had changed the lives of non-combatant Americans “on the home front” and his observations would provide him a resource for reporting for years to come.  Taking photographs on his travels, he’d always planned to use the material for a book but, as a working journalist during the biggest event in history, it was always something done “on the side” and by the time he’d completed a final draft it was 1945 and with the war nearly over, he abandoned the project, assuming the moment for publication had passed.  It wasn’t until two years after his death that The American Home Front 1941-1942 (2006) was released, the boxed manuscript having been unearthed in the back of a closet, under a pile of his old papers.

Cooke had a journalist’s eye and the text was interesting as a collection of unedited observations of the nation’s culture, written in the language of the time.  In the introduction Cooke stated: “I wanted to see what the war had done to the people, to the towns I might go through, to some jobs and crops, to stretches of landscape I loved and had seen at peace; and to let the significance fall where it might.”  During his journey, he interviewed many of the “ordinary Americans” then traditionally neglected by history (except when dealt with en masse), not avoiding contentious issues such as anti-Semitism and racism but also painted word-pictures of the country through which he was passing, never neglecting to describe the natural environment, most of it unfamiliar to an Englishman who’d spent most of his time in the US in cities on the east and west coasts.  As a footnote, although the Zephyr’s V12 engine has always been notorious for the deficiencies in its cooling system, at no time during the journey did Cooke note the car overheating so either the radiator and plumbing did the job or he thought the occasional boil-over so unremarkable he made no remark. 

1969 Ford (UK) Zephyr Zodiac Mark IV.

Lincoln ceased to use the Zephyr name after 1942, subsequent V12 cars advertised simply as Lincolns, distinguished in name only by the coachwork.  The Zephyr badge was in 1950 revived by Ford of England for their line of mainstream family cars, augmented after 1953 by an up-market version called the Zodiac, noted for its bling.  The first three generations (1950-1966) were well-regarded (the Mark III (1962-1966) in most ways a superior car to the contemporary US Ford Falcon) and enjoyed success in both the home and export markets but the Mark IV (1966-1972), despite a tantalizingly advanced specification and offering a lot of interior space and external metal for the money, proved so ghastly the name was retired when the range was replaced with something (the Mark 1 Granada (1972-1977) which was on paper less ambitious but was, on the road, much superior.  Not having suffered the tainted Mark IV Zephyrs, Ford felt it safe to recycle the Zephyr name in the US, firstly on the bland Mercury clone (1978-1983) of the (US) Ford Fairmont and finally, for two seasons (2005-2006), on an undistinguished Lincoln which with some haste was re-branded "MKZ".  On either side of the Atlantic, there have been no Zephyrs since.

 

1962 Ford Galaxie 500/XL Sunliner Convertible 390 (left), 1967 Ford Zodiac Executive (centre) and 1974 Leyland P76 V8 Executive (right). 

The Mark IV Zodiac's wheel covers (the design concept known as "starburst") had first been seen in the US on the 1962 Ford Galaxie and for Detroit's colonial outposts the use of components, years after they'd been discontinued in the US, was common.  In Australia, for the Fairlane and LTD, Ford at various times used the wheel covers introduced on the 1969 & 1970 Thunderbird (replacing the former with something flatter after owners reported vulnerability to damage from curbsides so either Australians were less competent at parking or the guttering designs used by cities was different) and some were still being fitted as late as 1982.  At least that was within the corporate family.  in 1973, Leyland Australia clearly so liked what ended up on the Zodiac they pinched the idea for the ill-fated P76 (1973-1976).  God punishes those who violate his seventh commandment but in fairness to Leyland (even in retrospect they need all the help they can get), the "starburst" motif had long been popular for wheelcovers, hubcaps (there is a difference) and aluminum wheels.

Starburst sea anemone (left), Kelsey-Hayes cast aluminum wheel for 1967 C2 Chevrolet Corvette (centre), the five-stud (option code N89) version unique to the 1967 range, replacing the knock off version (option code P48, 1963-1966) which had to be retired when US regulators passed rules restricting the use of the centre-lock, knock-off hubs.  To conceal the five studs, there was a "centre cap" (ie a hubcap in the classic sense) in the style of the wheel and these colloquially are known as "starbursts" (right).  The Corvette's wheels were manufactured by Western Wheel Corporation (a division of Kelsey-Hayes).

As a noun & verb, “starburst” widely has been used in slang and commerce but its origin is owed to astronomers of the 1830s and in the field it’s been used variously to describe (1) a violent explosion, or the pattern (likened to the shape of a star) supposed to be made by such an explosion and (2) a region of space or period of time (distinct concepts for this purpose) with an untypically or unexpectedly high rate of star formation.  In SF (science fiction), starbursts can be more exotic still and have described machines from light-speed propulsion engines to truly horrid doomsday weapons.  In typography, a starburst is a symbol similar in shape to an asterisk, but with either or both additional or extended rays and it’s used for a brand of fruit-flavored confectionery, the name implying the taste “explodes” in the mouth as one chews or sucks.  In corporate use, starburst is slang for the breaking up of a company (or unit of a company) into a number of distinct operations and in software it was in the early 1980s used as the brand name of an application suite (based around the Wordstar word-processor) which was (along with Electric Office) one of the first “office suites”, the model Microsoft would later adopt for its “Office” product which bundled, Word, Excel, the dreaded PowerPoint and such.  It was the name of a British made-portable surface-to-air missile (MANPADS) produced in the late twentieth century, in botany it’s a tropical flowering plant (Clerodendrum quadriloculare), the term applied also to a species of sea anemone in the family Actiniidae and, in human anatomy, certain cell types (based on their appearance).  In photography, the “starburst effect” refers to the diffraction spikes which radiate from sources of bright light.

 

2006 Lincoln Zephyr.

 

Available only in 2005-2006 before it was “refreshed” and renamed MKZ (2007-2012), the Lincoln Zephyr picked up its styling cues from a concept car displayed at the 2004 New York International Auto Show although with the lines tempered for production-line reality.  In a sign of the times, it replaced the rear wheel drive (RWD), V6 & V8 powered LS sedan (2000-2006, with one model sharing showrooms with the Zephyr for its final year) which had been well-reviewed in press reports but never succeeded as a challenger to the BMW 5-Series and Mercedes-Benz E-Class.  The twenty-first century Zephyr wasn’t a “bad” car in the sense the word is attached to the English Mark IV Zephyr & Zodiac but it was bland and built on the Mazda CD3 front wheel drive (FWD) platform which provided the underpinnings for also the Mazda 6, Ford Fusion and Mercury Milan; despite Lincoln’s efforts, had it not had the badges, most would have assumed the Zephyr was a fancy Ford or a Mercury, so closely did it resemble both.  Struggling to find some point of differentiation, journalists always mentioned the wood trim in the interior was “real timber”, quoting with approval from the document in the press-pack: “Ebony or maple wood inserts”.  Even that wasn't enough to persuade many it was worth some US$30,000, a US$6000-odd premium over the substantially similar Mercury Milan Premier V6.  It did though undercut by US$4000 what a basic V6 LS has cost the year before so the price of entry to Lincoln ownership became less but that also brought the usual marketing conundrum: “Lowering the price increases sales but tarnishes the perception of the brand as a prestige product”.

 

2012 Lincoln MKZ.

There was also the name.  The original Lincoln Zephyr had existed only between 1935-1942 and, except a as niche among collectors, had long ago faded from public consciousness, the same phenomenon which made the choice of “Maybach” by Mercedes-Benz so curious; Toyota’s decision to create “Lexus” was a much better idea and perhaps an indication Japanese MBAs were better informed than German MBAs.  For 2007 the Zephyr was renamed MKX and even that “naming strategy” (now an MBA fixation) may not within the corporation been well-communicated because initial suggestions for pronunciation included “Mark 10” & “Mark X”, picking up on the (actually quite muddled) history of Lincoln's “Mark” cars which, off & on, existed between 1956-1998 (although the label was in 2006-2007 revived for a pick-up truck(!)).  Neither caught on and before long, like everyone else, company executives were saying “em-kay-zee”.  The “Mark” moniker would have been tempting because, as the “Zephyr affair” demonstrated, despite a history stretching back to 1917, the only Lincoln brand names with any traction in the public imagination are “Continental” and “Mark something”.  When MKZ production ended in 2012, the demise wasn’t so much unlamented as unnoticed.