Pamphlet

Pamphlet (pronounced pam-flit)

(1) A complete publication, of undefined length with fewer pages than the shortest books (typically, 10-40 pages) and usually stitched or stapled with a paper or soft-cardboard cover (although the very early pamphlets tended to be unbound).

(2) A short treatise or essay, generally a controversial tract on some subject of contemporary interest, historically most associated with a political position.

(3) A kind of precursor newspaper containing literary compositions, advertisements and news (archaic).

(4) A brief handwritten work (obsolete) except in some university clubs and societies.

(5) To print (always rare and now obsolete) or distribute pamphlets (obsolete).

1375–1425: From the late Middle English pamphlet & pamphilet, from the earlier pamflet (brief written text; poem, tract, small book), from the Middle French pamphilet (influenced by the Anglo-Latin pamfletus, panfletus & paunflettus (short written text), a syncopated variant of Pamphiletus, diminutive of the twelfth century Medieval Latin Pamphilus, the short form of Pamphilus, seu de Amore (about love), a brief Latin erotic poem (Pamphilus the protagonist) that was popular and widely copied in the Middle Ages (it inspired also a number of comedies for the stage).  The name came from the Ancient Greek Πάμφιλος (Pámphilos), literally “beloved by all”), the construct being pan- (all) + philos (loving, dear).  Because the poems and dramatic works were issued in the short, easily carried format ideally suited to political or other statements, the widely circulated pamphlets lent their name to the whole phenomenon which, as a form of distribution can be imagined as the tweets or TikTok clips of their time.

The meaning once so associated with the word (brief work dealing with questions of current interest; short treatise or essay, generally controversial, on some topical subject) dates from the late sixteenth century, a time when for social and technological reasons, such publications became suddenly popular.  The noun pamphleteer (a writer of pamphlets) emerged in the 1640s and was applied even to activists who merely supported what was advocated, regardless of their involvement in distribution.  From that noun, by the 1690s, came the verb, used in the sense of “to write and issue pamphlets”.  The spellings pamphlette & pamphleter are functionally extinct.  The word pamphlet was adopted unchanged in French, German and Italian while in Spanish the form was Spanish: panfleto and in Portuguese panfleto.  Pamphlet, pamphleteering & pamphleteer are nouns & verbs, pamphletry & pamphleting are nouns, verb & adjective, pamphletful & pamphletism are nouns, pamphleteered & pamphletize, pamphletizes & pamphletizing are verbs, pamphletary & pamphletic are adjectives and pamphletwise is an adverb; the noun plural is pamphlets (pamphleteers has become rare since the predominant meaning shift from polemics to information although some political scientists are fond).

Areopagitica; A speech of Mr. John Milton for the Liberty of Unlicenc'd Printing, to the Parlament of England (1644).  A slim work of 30 pages, long titles were then a thing for pamphlets.  Areopagitica (the title references both the democratic traditions of Ancient Greece and the words of Saint Paul in the New Testaments Book of Acts (17:18-34)) was written in prose and was one of the more influential pamphlets extolling the virtues of the principle of freedom of speech and expression.

The pamphlet was the platform of choice for many writers noted for the vigor of their religious or political views including Sir Thomas More (1478–1535), William Tyndale (circa 1494–1536), Gerrard Winstanley (circa 1609–1676), John Milton (1608–1674), Daniel Defoe (circa 1660–1731), Thomas Dekker (circa 1572–1632), Jonathan Swift (1667–1745), Percy Bysshe Shelley (1792–1822), and the many nineteenth century Chartists.  In this form, it was in England the pamphlet first flourished because unlike in much of Europe, censorship by the state was less restrictive and the power of the churches diminished.  Still, authors did need to be careful and after making the mistake of travelling to Europe where priests still held sway, Tyndale was convicted of heresy and strangled while tied to the stake, actually a merciful act because his body was burned only after death.  In France, the turbulent years of revolutions, empire and wars (1789-1848) were also the “pamphlet decades”, the streets a “battleground of ideas” as well as barricades and bayonets.

The Federalist Papers (Signet Classics edition, 2003) with an introduction, textual notes and a select bibliography by US political scientist Charles R. Kesler (b 1956); since 1788, the book has never been out-of-print.  As well as the obvious importance as a historic document, the contents are of interest if contrasted in content and breadth of ambition with current political discourse.

Among the most famous pamphlets are a few dozen which are remembered not in their original format but as the compilation into which they were assembled for publication the book The Federalist Papers (1788).  The Federalist Papers were literally that, 85 tracts written by Alexander Hamilton (circa 1756-1804), James Madison (1751-1836) and John Jay (1745-1829) and simultaneously in 1787-1788 published in New York newspapers and issued as pamphlets under the pseudonym “Publius”.  The purpose was to encourage ratification of the new US Constitution which had emerged from the Federal Convention in September 1787 and although knowledge of the identity of the authors was widespread, the authors chose “Publius” in a nod to Publius Valerius Publicola, one of the founders of the ancient Roman Republic.  What the pamphleteers wanted was “endorsement by association”; because Publicola translated as “friend of the people” the notion was to link their arguments with republican virtue and the protection of the people from monarchical despotism.

An edition of Some reflections on a pamphlet lately publish'd, entituled, An argument shewing that a standing army is inconsistent with a free government (1697) by Daniel Defoe.

Many of Defoe's pamphlets were not at the time attributed to him although than didn't save him from spending three days in the pillory after political power in the country suddenly shifted.  Nor were most of his novels originally published under his name.  In early eighteenth century England, anonymity was common for those writing novels because prose fiction had neither become “respectable” or solidified as a clearly labeled genre, the objection being the stuff simply wasn’t “true”.  That’s why works like Robinson Crusoe (1719) were marketed as “histories” or “lives”, anonymity helping to sustain the illusion the text was genuine testimony rather than invention.

Meaning shifts in English are not uncommon but the semantic shift of “pamphlet” was an example of a process in which there was first a broadening of use followed by something of a drift rather than a simple replacement. In terms of content, the original sense (which flourished between the sixteenth and eighteenth centuries) had nothing to do with the source of the name which came from a Latin love poem which remained popular in the late medieval & early modern period.  Although there were a handful of examples of Pamphilus, seu de Amore which had been “embellished and extended” by opportunist authors, almost all versions were distributed as folios of a few pages and because this length was ideal for presenting political or theological polemics to a public unlikely to read (and, importantly, pay for) full-length books on the topics, these came to be known as “pamphlets” and those writing the overwhelmingly religious and political tracts were thus pamphleteers.  Until well into the eighteenth century, the word “pamphlet” was used for no other purpose than this canonical historical sense but in the 1800s a noticeable broadening happened in the UK which historians link with (1) the economies of scale offered by improvement in industrial printing, (2) rising literacy levels (3) a heightened interest in political matters as a consequence of the franchise being extended by the Reform Acts (1832, 1867 & 1884), (4) a splintering of various religious denominations and (5) the reduction in the cost of distribution (the extension of road and rail systems).

Pamphlet dealing with STIs (sexually transmitted infections) which used to be called STDs (sexually transmitted diseases) or VD (venereal disease).  Note the reassuring pastel hues.

While the interaction of all these forces meant there were more political and religious tracts (ironically, at a time when matters concerning the latter were becoming less controversial), the short, digestible form of the cheaply-produced pamphlet came to have great appeal in commerce so the term came to be used of just about any small, free booklet.  In an indication that while the means of distribution have changed, the strategy has not, the folk paid a tiny sum to stand on the platforms of railway stations and hand out pamphlets to commuters were fulfilling the same task as the algorithms used to deliver advertising to inboxes and web-pages.  Really, only the targeting has much improved but linguistically, this was the crucial shift; from content-focused to format-defined.  Over time, the proliferation of product announcements, catalogues, and advertising subsumed the original meaning but despite that, many etymologists seem to suggest the association of “pamphlets” with “advertising” didn’t become prevalent until the early twentieth century.

What modern targeted-marketing made an effected tool was the “virtual pamphlet” delivered by companies to digital inboxes of all sorts.  What lands in the inbox of one user will have content optimized for what that user’s history suggests will most likely provoke engagement (and hopefully sell stuff) while the user sitting in the adjacent cubicle might receive something with different content.  In the pre-modern days of printed pamphlets, it was a one-size-fits-all approach although even then a primitive form of targeting was possible; the pamphlets a manufacturer might place in a shop selling women’s shoes would likely be different from the stack in the men’s store.  However, as technology improved and costs further fell (two symbiotic forces) the forms of the printed ephemera of commerce proliferated and the documents became variously smaller, larger, thicker, slimmer, glossier and more colourful which demanded a new descriptive language, thus the emergence or re-purposing of “posters”, “catalogues”, “flyers”, “handbills”, “booklets”, “brochures”, “bulletins”, “folders”, “handouts”, “handbills” and “leaflets”.  With this new generation of forms, the idea of the “tract” which was once synonymous with “pamphlet” became separated and restricted to those documents which were still polemics on religion, politics, policy or some other topical matter.  Pamphlet thus didn’t until later become associated with commercial advertising with “brochure” or “catalogue” used for the more polished publications with the highest production values (indeed, auction houses handling high-priced collectables routinely charge for their glossy catalogues) while “leaflet”, “handbill”, “flyer” and such was used of simpler, often single-sheet and sometimes monochrome.  All this meant by the early twentieth century pamphlet had lost the “exclusivity of seriousness”, something exemplified by a heritage running from Jonathan Swift to The Federalist Papers.

Ocala Plastic Surgery and the Wuxi Sweet Fastener Company both sell solutions to problems but just as their products differ, so do the dynamics of their pamphlets.  Whether pamphlet, catalogue, poster or whatever, content can to some extent dictate form and method.  Ocala Plastic Surgery distributes brochures which not only are information-dense about the range of services offered but also includes visual content designed to entice; even the color choices are part of the messaging.  By contract, the Wuxi Sweet Fastener Company is really providing a list of products and specifications with the photography not at all artistic but most informative.  Not being in markets like Victoria's Secrets or Ocala Plastic Surgery, the Wuxi Sweet Fastener Company uses mostly functional black text on a white background with the odd splash of color there just to draw the eye to a corporate logo or heading.

So the word “pamphlet” became “neutral” because it came to describe a printed format with no implication of content, modern pamphlets typically either instructional, containing information or advertising.  That doesn’t mean there are no longer printed documents described as “political pamphlets” but those which still appear in letter-boxes around election time are better thought of as flyers, usually with a photograph of a smiling candidate and the odd TWS (three word slogan).  The content of pamphlets of the type widely circulated centuries ago has now been relegated to essays published in specialized periodicals and for these “long-form” pieces, readers of course have to pay for the privilege.  In that sense, the “pamphlet” is a historic relic sometimes seen in literary use although, curiously, in political science, politicians with a habit of writing pieces beyond a TWS are still sometimes dubbed “pamphleteers”.  One crew which still occasionally hands outs longer tracts in the style of the old religious pamphlets is the Jehovah's Witnesses but they’re something of a rarity, even a dedicated lot like the Falun Gong prone to modernist brevity.  That leaves some other terms to be described:

Tract: A doctrinal or moral argument in small format, a tract now is understood as a (relatively) short written work advancing a specific doctrine or moral argument.  Whether this is in a simple, accessible form or a dense piece littered with jargon likely to be understood only by other specialists in the field is determined not only by the subject but also the place of publication.  A tract discussing troubles in the Middle East will be different in form depending on whether it appears in a tabloid newspaper or a journal like Foreign Affairs, and that’s one aspect of what Marshall McLuhan (1911-1980) explained as “…the medium is the message…” in Understanding Media: The Extensions of Man (1964).

Broadsheet: Most associated with the now mostly extinct large-form newspaper, the term “broadsheet was used to describe a large-format single sheet for public display.  A broadsheet (broadside also used) could be similar in size to a “poster” and was also a large sheet of paper (or cardboard or other flat surface), printed on one side and designed to be posting in some public place affording wide visibility.  Broadsheets often were used for announcements, news or proclamations by governments and often featured a mix of bold and dense text, woodcut illustrations once a popular inclusion.  The information could include public notices (executions, laws, events, rewards offered for this and that).

Poster for French market release of The Canyons (2013). 

Poster: Although often thought a twentieth century form, the poster is an ancient medium and definitionally it now differs from a broadsheet in that it seeks to convey a message with the use of image rather than text.  Additionally, when text does appear on a poster (and most do include some), especially in the larger formats, it’s often in a stylized form or a typeface which is obviously “artistic”.  The poster is a practical example of the adage “a picture is worth a thousand words” and there have been some memorable eras in posters as graphic art in the twentieth century assumed a previously denied respectability.  In part this was due to the new movements in art (futurism, orphism, cubism etc) being ideally suited to the poster's traditional rectangular aspect but the finest in the genre were probably those in the traditions of art deco, pop art and psychedelia.  Posters, although two-dimensional and static, remain popular appear to have weathered the onset of digital (and may even have benefited from the technology) and it seems likely AI (artificial intelligence) will also be adapted.

Circular: A circular is a document periodically distributed to a targeted, defined audience.  There is no one definition of what a circular looks like, it may be brief or long and come in a variety of (usually smallish) sizes but its core purpose tends to be  the dissemination of informational deemed to be of interest to the audience (or, at least, that in which it’s thought they should be interested).  The classic circulars are now those used for institutional communication (churches great users of the concept).

Victoria’s Secrets catalogue which, on the internet, works as a kind of combination of advertising copy and interactive database.

Catalogue: Catalogues have a long history in modern commerce and the model used by Amazon and such is exactly the same as the old “mail order catalogues” which in the nineteenth century the Americans perfected as a means of distributing goods (via the US Mail) over vast distances.  What has changed is the immediacy; while something ordered through Amazon can land on one’s porch within 24 hours, goods ordered from a mail-order catalogue might not be seen for weeks.  Still, the principle remains the same.  A catalogue is understood as a list of products and that may be as simple as pages of text or accompanied by lavish and tempting illustrations.

Brochure: A brochure is a “puff-piece” and a kind of advertising pamphlet.  A brochure may focus on a single product, a number of products or a manufacturer’s entire range.  Accordingly, a brochure may be a single page or a longer document which is distinguished from a catalogue only in the level of detail tending to be greater.

1961 Ford Galaxie Starliner (left) & 1962 Galaxie with “distinguished hardtop styling” (aka “boxtop”, right)

There are even “fake brochures”.  The aerodynamic qualities the 1960-1961 Ford Galaxie Starliner, possessed by virtue of its gently sloping rear roof-line, generated both speed and stability on the NASCAR (National Association of Stock Car Auto Racing) ovals; that made it a successful race-car but in the showrooms, after some early enthusiasm, sales dropped so it was replaced in 1962 with an implementation of the “formal” style which had been so well-received when used on the Thunderbird.  As the marketing department predicted (or, more correctly, worked out from the results of their focus-group sessions), what they called “distinguished hardtop styling” proved more commercially palatable but while customers may have been seduced, the physics of fluid dynamics didn’t change and the “buffeting” induced at speeds above 140 mph (225 km/h) limited performance, adversely affected straight-line stability (especially when in close proximity to other cars); it also increased fuel consumption, in distance racing especially, something as significant as weight, speed and power.  What the “distinguished hardtop styling” had done was make the Galaxie less competitive on the circuits, the loss of up to 3 mph (5 km/h) in top speed the difference being winning and losing; putting on the lipstick had produced a pig.

Beware of imitations: Images from Ford's 1962 Galaxie Starlift “brochure” which didn't fool the NASCAR scrutineers. 

Quickly to regain the lost aerodynamic advantage, Ford fabricated a handful of detachable fibreglass hard-tops which could be “bolted on”, essentially transforming a Galaxie convertible back into something as slippery (and even a little lighter) as the previous Starliner.  Having no intention of incurring the expense of designing and engineering them to an acceptable consumer standard (which they knew few anyway would buy) Ford simply gave the hand-made plastic roof the name “Starlift”, allocated a part-number and even mocked-up a brochure for NASCAR's officials to read.  Although on paper it appeared a FADC (factory-authorized dealer accessory) like any other (floor-mats, mud flaps etc), an inspection of the device revealed it was obviously phoney, the rear passenger glass on each side not fitting the sloping C-pillar, demanding the use of a pair of tacked-on plastic fillers to close the gap and it was obvious the thing wasn’t close to being waterproof.  Although prepared to turn a blind eye when it suited them, NASCAR thought all this beyond the pale and outlawed the scam.

Triumph Stag magazine advertising: Although conforming to the general specifications of a “flyer” (one page, single side printing, single purpose theme), magazine advertising tended to use the style and techniques of brochures, some would classify this as a “brochure” because of the shared design language.  Because of constraints of space, such advertising usually didn’t contain the wealth of technical details which typically were included in catalogues.

Political campaign flyers: Physical copies printed for crooked Hillary Clinton’s (b 1947; US secretary of state 2009-2013) campaign in the New Hampshire Primary seeking the Democratic Party’s nomination for the 2008 US presidential election (left) and a digital template for those supporting Donald Trump (b 1946; POTUS 2017-2021 and since 2025) in the 2024 US presidential election.  Crooked Hillary’s flyer was distributed by her campaign team; the Trump material was hosted by various Republican-aligned PACs (political action committees).

Flyer, handbill & leaflet: Whether in form or content a flyer, handbill or leaflet differ really doesn’t matter and the three terms are used interchangeably, the choice a function of local practice.  All three imply something small, cheap and “handed-out” (often in the literal sense of someone standing on a street-corner) for some limited, specific purpose (such as a new sushi bar opening around the corner).  The small leaflets came to be known as flyers (the original term in late 1880s US use was “fly-sheet”) on the notion of “made to be scattered around” (ie, the image of stuff “flying around”).  Prior to “flyer” catching on, such papers were called “hand-bills”, that term based on “billboards” (large, poster sized displays) so a handbill was “a bill conveniently held in the hand”.

Surplus

Surplus (pronounced sur-pluhs)

(1) Something that remains above what is used or needed.

(2) In agricultural economics, produce or a quantity of food grown by a nation or area in excess of its needs, especially such a quantity of food purchased and stored by a governmental program of guaranteeing farmers a specific price for certain crops.

(3) In accounting, the excess of assets over liabilities accumulated throughout the existence of a business, excepting assets against which stock certificates have been issued; excess of net worth over capital-stock value.

(4) In public finance, an excess of government revenues over expenditures during a certain financial year.

(5) In international trade, an excess of receipts over payments on the balance of payments.

(6) In economic theory, an unsold quantity of a good resulting from a lack of equilibrium in a market.  For example, if a price is artificially high, sellers will bring more goods to the market than buyers will be willing to buy.  In classical economics, the opposite of shortage.

(7) In Chancery law (and its successor courts), the remainder of a fund appropriated for a particular purpose.

1325–1375: From the Middle English surplus, from the Old French sorplus (remainder, extra), from the Medieval Latin superplūs (excess, surplus), the construct being super (over) + plūs (more).  The Italian surplus was a borrowing from modern French where surplus had existed since the twelfth century while in English, surplus has been used as an adjective since the fourteenth century.  Enjoying the same pronunciation, surplice and surplus are often confused.  A surplice is a liturgical vestment of the Christian Church, usually styled as a tunic of white linen or cotton material, with wide sleeves and often some lace embellishment or embroidered edges.  Lengths vary; in medieval times it reached almost to the ground but tends now to be shorter; some still retain the longer garments for the ceremonial.  As surplis, it was a thirteenth century Middle-English borrowing from the Anglo-French surpliz, a syncopated variant of Old French surpeliz, derived from the Medieval Latin superpellīcium (vestīmentum) over-pelt (garment), neuter of superpellīcius, the construct being super (over) + pellīt(us) (clothed with skins or fur) + -ius (the adjectival suffix).  A clerical surplice is thus a kind of frock; a clerical surplus means "too many priests".  Surplus is a noun, adjective & verb, surplusage is a noun and surplused & surplussing are verbs; the noun plural is surpluses or surplusses.

Surplus Repression

German-American Herbert Marcuse (1898–1979), a sociologist and philosopher, highly influential in the mid-late twentieth century.  Even today, Marcuse enjoys a cult following and remains a hate-figure for those on the right who trace the ills of Western civilization to the corrosive influence Marxist & neo-Marxists exerted on youth in the newly expanded universities in the 1960s & 1970s.

A critique of capitalism’s culture and economic arrangements, Marcuse's book Eros and Civilization (1955) drew, inter alia, from Karl Marx (1818-1883) and Sigmund Freud (1856-1939) and described an alternative structure for society.  He didn’t reject Freud’s idea that repression of man's instinctive desires was necessary for civilization to endure but Marcuse distinguished between basic (or necessary) repression and surplus repression, detailing the differences between the biological vicissitudes of the instincts and the socially imposed.  His construct was that basic repression was that which man suppresses to permit peaceful societies to form; repression or modification of the instincts being necessary “…for the perpetuation of the human race in civilization.”  Surplus repression meant those “…restrictions necessitated by [the] social domination” of the particular ruling-class or hegemony.  The purpose of surplus repression was to shape the instincts of individuals to conform to the requirements of modern capitalism, a surrender to what Marcuse called the “performance principle”, a construct building on Marx’s theories of alienation and surplus value.

Lindsay Lohan and her lawyer in court, Los Angeles, 2011.

Marcuse's writing did have the attraction of being more accessible than that of Marx or Freud (and certainly that of many neo-Marxists or Freudians) but that also meant it was easier for critics to cherry pick the points they found most objectionable.  For an explanation of why society need to be organized the way it was, conservatives seemed to prefer the rationalization of the "harsh but deliciously clever" English philosopher Thomas Hobbes (1588–1679) best known for his book Leviathan (1651) in which appeared the memorable passage describing the life of man in a world where there existed no restraining authorities forcing people to repress their worst instincts:

In such condition, there is no place for industry; because the fruit thereof is uncertain: and consequently no culture of the earth; no navigation, nor use of the commodities that may be imported by sea; no commodious building; no instruments of moving, and removing, such things as require much force; no knowledge of the face of the earth; no account of time; no arts; no letters; no society; and which is worst of all, continual fear, and danger of violent death; and the life of man, solitary, poor, nasty, brutish, and short.

Such a culture Hobbes called the "state of nature" by which he meant not an environmentally sustainable hippie commune but a place in which there was "bellum omnium contra omnes" (war of all against all) and murder went unpunished except by another murder.  Although the distinction is now an unfashionable one to draw, conservatives liked the way Hobbes seemed to know not all cultures were civilizations and that a little surplus repression was a small price to pay for for its benefits.  Hobbes lived through troubled times and his views on the importance of stable, strong governance should be understood as the writings of one who had seen what the alternative looks like but as a list of exculpatory bullet-points, his world view was one which could be ticked off by by the ayatollahs in Tehran or the CCP (Chinese Communist Party).  Marcuse is not so transportable.

Peace man: PotM (Playmate of the Month) Debbie Ellison (b 1949) on the cover of Playboy magazine, September 1970.  That year's PotY (Playmate of the Year) was Sharon Clark (b 1943).  With due respect to Ms Ellison, sometimes, it really may have been bought for the articles: Michael G Horowitz's profile of Marcuse was published in this edition.  The old curmudgeon of the left wouldn’t have had much sympathy for hippies and their piece sign because neither appeared to be doing much to bring on the revolution and was anyway once heard to remark: “Ach, women!  Useless in a revolutionary situation!”

Playboy titled the profile Portrait of the Marxist as an Old Trooper although the author (one of the philosopher's old students) preferred to call the piece a "personality snapshot" and it certainly had a different flavor than what would have been found in the activist press or journals of political science.  Years later, the author would concede some of his critique of Marcuse's work was misplaced and many of the old pessimist's predictions had (unfortunately) transpired.  That said, Marcuse seems never to have complained about the piece, unlike Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) whose interview by Eric Norden, conducted over an apparently convivial ten days in the “richly furnished living room of his spacious home” in Heidelberg, was published in Playboy’s June 1971 edition.  Speer would later complain the piece had been “…restructured, with words and formulations entirely foreign to me.”  He did however conclude “…on the whole the interview as printed corresponds with my opinions…” by which he meant Nordon was yet another to accept an recycle his core position: “If I didn't see it [the Holocaust], then it was because I didn't want to see it.”  That was the so-called “Billigung defense” which Speer since 1945 had, in a masterful manner, used simultaneously to accept a collective guilt yet absolve himself of individuality responsibility.  Others no more guilty but less cunning had been hanged at Nuremberg and the Playboy interview was printed years before material was discovered in the German federal archives documenting his part in the persecution of Jews and the discovery of private correspondence in which he admitted knowing of the holocaust and its awful, chilling rationale.  As one of his biographers, Gitta Sereny (1921–2012), rightly pointed out in Albert Speer: His Battle with Truth (1995): “If Speer had said as much in Nuremberg, he would have been hanged.”

Marcuse’s work was acknowledged as a landmark in the synthetization of Marxist and psychoanalytic theories but was criticized for being just another of the "pointless utopian myths" written of since antiquity, work cut adrift from the moorings of the political reality which seemed in the 1960s more urgently to demand attention.  Marcuse acknowledged the distance of his work from reality and conceded his theories could reach actualization only by revolution or gradual infiltration of the structures of the power-elite and, after the disappointments of the moments in 1968 when revolution fleetingly was in the air, he preferred the latter.  German student activist Rudi Dutschke (1940–1979) had advocated a "…march through the institutions of power", radically to change society from within government and cultural institutions by becoming part of the machinery and structures under which capitalism operated.  This too owed a debt to the theories of hegemony and Marcuse wrote to Dutschke in 1971 saying he “regarded your notion of the "march through the institutions" as the only effective way.”  It all failed.  It was the highly unusual coincidence of political, economic & demographic circumstances in the post war (1948-1973) Western world which briefly in 1968 made the system seem internally vulnerable and the hegemony learned the lesson: they would control who manned the institutions that matter and the trouble-makers could march through things like theatre trusts, literary festivals and art gallery committees.

Fishtail

Fishtail (pronounced fish-teyl)

(1) As "to fishtail" or "fishtailing", to swerve or skid from side to side, as the rear end of a car (an oversteering sequence).

(2) In aviation, to slow an airplane by causing its tail to move rapidly from side to side; such a maneuver.

(3) A gas burner having two jets crossing each other so as to produce a flame resembling a fish's tail.

(4) A device having a long, narrow slot at the top, placed over a gas jet, as of a Bunsen burner, to give a thin, fanlike flame.

(5) In nautical design, a propeller consisting of a single blade that oscillates like the tail of a fish while swimming.

(6) In jewelry design, a setting consisting of four prominent triangular corner prongs to hold the stone.

(7) In dance, a step in ballroom dancing in which the feet are quickly crossed

(8) In fashion design, a dress or skirt with a flowing, scalloped hemline sometimes longer at the back than at the front, flaring usually from about the knee.

(9) A kind of chisel with a flared blade.

(10) In hair-styling, a two-stranded braid.

1400–1450: From the late Middle English, the construct being fish + tail.  Fish the noun (strictly a vertebrate which has gills and fins adapting it for living in the water but the word came to be more widely applied, zoologically) was from the Middle English fisch, from the Old English fisċ (fish), from the Proto-West Germanic fisk, from the Proto-Germanic fiskaz (fish) (source also of the Old Saxon, the Old Frisian & the Old High German fisc, the Old Norse fiskr, the Middle Dutch visc, the Dutch vis, the German Fisch & the Gothic fisks) and related to the West Frisian fisk, the Danish, Norwegian & Swedish fisk, the Irish iasc & the Latin piscis; Root probably either the primitive Indo-European peysḱ- (fish) or pisk (a fish) but at least one etymologist, on phonetic grounds, has suggested it might be a northwestern Europe substratum word.  Fish the verb is from the Old English fiscian (to fish, to catch or try to catch fish), and was cognate with the Old Norse fiska, the Old High German fiscon, the German fischen & the Gothic fiskon, all derived from the noun.  In popular use, since Old English, fish has been used to apply to "any animal that lives entirely in the water," hence shellfish & starfish although, in English there’s an early fifteenth century document which describes fishes bestiales as "water animals other than fishes").  Today, aquatic mammals like dolphins are presumed fish by some.  The plural is fishes, but in a collective sense, or in reference to fish meat as food, the singular fish is commonly used as a plural so, except for the pedants, that battle is lost.  Regarding the heavens, the constellation Pisces is from the late fourteenth century.  The hyphenated form fish-tail is common.  Fishtail is a noun & verb and fishtailing & fishtailed are verbs; the noun plural is fishtails.  Presumably, were one to be employed to chop the tails off fish, one would be called a "fishtailer" but the term seems never to have been used. 

An artist's depiction of Lindsay Lohan as mermaid.

Tail was from the Middle English tail, tayl & teil (hindmost part of an animal), from the Old English tægl & tægel (tail), from the Proto-Germanic taglaz & taglą (hair, fiber; hair of a tail) (source also of the Old High German zagal, the German Zagel (tail), the dialectal German Zagel (penis), the Old Norse tagl (horse's tail) and the Gothic tagl (hair), from the primitive Indo-European doklos, from a suffixed form of the roots dok & dek- (something long and thin (referring to such things as fringe, lock of hair, horsetail & to tear, fray, shred)), source also of the Old Irish dual (lock of hair) and the Sanskrit dasah (fringe, wick).  It was cognate with the Scots tail (tail), the Dutch teil (tail, haulm, blade), the Low German Tagel (twisted scourge, whip of thongs and ropes; end of a rope), the dialectal Danish tavl (hair of the tail), the Swedish tagel (hair of the tail, horsehair), the Norwegian tagl (tail), the Icelandic tagl (tail, horsetail, ponytail), and the Gothic tagl (hair). In some senses, development appears to have been by a generalization of the usual opposition between head and tail.  The OED (Oxford English Dictionary) suggested the primary sense, at least among the Germanic tongues, seems to have been "hairy tail," or just "tuft of hair," but already in Old English the word was applied to the hairless "tails" of worms, bees etc.  The alternative suggestion is that the notion common to all is that of the "long, slender shape."  It served as an adjective from the 1670s.  A long obsolete Old English word for tail was steort.

1952 Vincent Black Shadow with four-port “fishtail” exhaust extension.

An unmistakable look, the “fishtail tip” polarizes opinion; it really is a “love it or hate it” fitting but they retain great popularity in the Harley Davidson community, a crew as devoted to their machines as any.  There are many modern takes on the design; while all feature the characteristic vertical, narrow flare in the distinctive shape, many are upswept and some protrude from the back more than others.  As well as the look, fishtails often are advertised on the basis of their sound (loud) and internally, are tuned to create different resonances, the ears of Harley Davidson riders as sensitive to the variations as are collectors of Stradivarii.

1937 Norton Model 30 International with Brooklands Can (technically the Brooklands Silencer) (left) and 1934 MG Magnette 'K3' Specification Supercharged Roadster (right).

One of the world’s first dedicated venues for motorsports and aviation, England’s Brooklands motor racing circuit was built in 1907, predating the IndianapolisMotor Speedway by two years.  Located in what had until then been the quiet little hamlet of Weybridge in the county of Surrey, some 20 miles (12 km) south-west of London, it sits 9 miles (14.5 km) south of Heathrow Airport and a portion of the original outer circuit (originally 2.75 miles (4.4 km) in length with the banking in places rising almost 30 feet (9.1 m) high) still exists.  Then, as now, Motorsport was a very noisy business and as the sport boomed in popularity after World War I (1914-1918), the tolerance of the inhabitants of Weybridge must have been tested because there’s a record of complaints about the noise (especially on Sundays and during the 24 hour events sometimes run) and eventually, in September 1924, a group commenced in the High Court an action in the tort of nuisance.  By July 2025 (reasonably brisk by the standards of the legal system), a settlement was agreed which included a permanent injunction limiting the days and hours of operation and the creation of the novel “Brooklands Can”, a design of muffler which could be adapted to both cars and motorcycles.  Were it created today, it'd likely be dubbed the “Brooklands Nimby” (not in my backyard).

1937 Norton Model 30 International with Brooklands Can (Left), diagram of Brooklands Can for a number of contemporary 1930s MGs close to the Magnette NE (1934) specification (centre) and a Luminous White male Guppy (right).

What the High Court’s injunction required was even on those days when racing was allowed, noise levels had to be reduced and the obvious solution was a muffler (in England then known optimistically as “silencers”) and the case turned out to be influential as the century progressed, often cited as the way a court might balance technological progress, any public nuisance created and the right of individuals to the “quiet enjoyment” of life in their homes.  Interestingly, the French (silencieux) and Italians (silenziatore) followed the English practice while the more practical Germans adhered to the realistic literalness of the Americans with Schalldämpfer (sound damper).  All Brooklands cans had two distinguishing characteristics: a rhomboidal receptacle located close to the engines header pipes which emerge from the exhaust manifold and a fishtail tip (although those used on some smaller capacity cars did terminated in a straight “dump pipe” and depending on the displacement (and thus the volume of exhaust gasses), the dimensions of the apparatus varied.  The “silencer” didn’t make the machines “quiet” in the accepted sense of the word; just less noisy.

Tilly Shilling on her Norton N30 500, Brooklands, July 1935.  Note the fishtail Brooklands Silencer.

Ms Beatrice “Tilly” Shilling (1909-1990) was a pre-modern rarity, a female engineer and amateur racing driver.  Even before gaining a MSc (Master of Science) in mechanical engineering, Ms Shilling had been building and racing motorcycles and it was on her modified (at one point even fitting a supercharger) 490 cm³ Norton M30, she lapped the Brooklands track at 106 mph (171 km/h), a feat for which she was awarded the BMRC (British Motorcycle Racing Club) Brookland Gold Star; she remains only one of three women to have lapped the famous banked circuit “at the ton” before it was closed in 1939.  With the coming of war, she returned the Norton to road use, riding in this form until 1953.

Battle of Britain (1940) era Hawker Hurricane Mk IIA (upper) and Supermarine Spitfire Mk II (lower).

In 1940, while employed as an engineer at the RAE (Royal Aircraft Establishment) at Farnborough, Ms Shilling worked on the "fuel delivery problem" reported by RAF (Royal Air Force) Fighter Command pilots, the Rolls-Royce Merlin V12s in their Hurricanes and Spitfires "cutting out" for as long as 1½ seconds during a "negative G-force maneuver" (pitching the nose hard down), the fuel being forced upwards to the top of the carburetor's float chamber rather than into the combustion chamber, leading to a loss of power.  If the negative G continued, the fuel would collect in the top of the float chamber, forcing the float to the bottom. This in turn would open the needle valve to maximum, flooding the carburetor with fuel, drowning the supercharger with an over-rich mixture which would shut down the engine, a serious matter in aerial combat.  While 1½ seconds doesn't sound long, in combat at altitude, travelling at hundreds of mph, inches and seconds can be critical: the difference between life and death.  The complete solution for fuel starvation was a pressurized fuel system such as the direct injection used by Daimler-Benz 600-series inverted V12s as used in the German fighters but such a development would take months to design, test, manufacture and install.

RAE Anti "G" carburetor restrictor plate instruction sheet.

As a stop-gap measure, Ms Shilling designed a flow restrictor: a small metal disc with a central orifice, looking much like a plain metal washer.  The restrictor orifice was sized to accommodate just the fuel flow needed for maximum engine power, the setting usually used during dogfights and it solved the immediate, critical, problem of the engine shutdowns following flooding.  Officially named the RAE Restrictor or RAE Anti “G” Carburetor, the device proved popular with pilots, who much preferred to call it Miss Shilling's orifice or the Tilly orifice.  The simple and elegant solution proved effective until pressurized carburetors (essentially throttle-body injection, a simplified version of the Daimler-Benz direct fuel injection) were developed which permitted even inverted flight.  With a backpack of RAE Restrictors, she toured RAF airfields on the same Norton N30 500 on which she'd once lapped Brooklands at 100 mph, instructing and assisting the maintenance crews with the installation of the devices.  Ms Shilling was a serious engineer making an important contribution to the war effort and was not amused by the nicknames for her invention but, reportedly regarded it as something typical of minds of men, rolled her eyes and carried on with her work.  The orifice was but a footnote in the history of the Merlin and the Allied war effort but did typify the improvisation and speed with which British industry developed "quick & dirty" solutions, especially in the early days of the war.

1933 Napier-Railton.

Driven by John Cobb (1899–1952), this car in 1935 set the Brooklands lap record for the Outer Circuit at 143.44 mph (230.84 km/h) a mark which will stand for all time because after being appropriated in 1939 for military purposes, the facility never re-opened.  The Napier-Railton was powered by a W12 (the so-called “broad arrow”) aero engine of 24 litres (1,461 cubic inch) and because the configuration had the cylinders in three banks of four, three of the Brooklands Cans had to be fitted and, with each bank displacing some 8 litres (487 cubic inch), each system was among the largest ever built.  Away from the delicate ears and aspidistras of Surrey's respectable residents, the machine sometimes ran “unsilenced”, including on the Bonneville Salt Flats where it ran with nothing more open stack exhausts, setting a world 24 hour record at an average speed of 158.6 mph (242 km/h).

1937 Rudge Special 500; like their aquatic sources of inspiration, the fishtail exhausts came in both symmetrical and asymmetric forms.

The sense in common law of tail (limitation of ownership) which endures mostly in the law of real property began as a legal term in English in the early fourteenth century (late thirteenth in Anglo-French & Anglo-Latin); in almost all cases it was a shortened form of entail.  The verb tail dates from the 1520s and was derived from the noun, the sense originally "attach to the tail", the meaning "move or extend in a way suggestive of a tail" dating from 1781.  The meaning “secretly to follow" is a US colloquial creation from 1907, borrowed from the earlier sense of "follow or drive cattle”.  The saying "tail off” (diminish) was noted in 1854.  The tail of a coin (reverse side; opposite the side with the head, hence “heads or tails”) appears to have been first described that was in the 1680s.  The more predictable "backside of a person, buttocks" is recorded from circa 1300, the slang sense of "pudenda" is from the mid-fourteenth century and as a term to refer to an “act of copulation with a prostitute”, it was first noted in 1846.  From circa 1933 it was applied to mean "woman as sex object" is from 1933.  In printing and typography, tail was the technical term to describe the descending strokes of letters from the 1590s.  As “tails”, the formal dress for men (coat with tails), the first advertisements appeared in 1857.  The tail-race, the part of a mill race below the wheel is from 1776.  The phrase “to turn tail” (take flight) dates from the 1580s and was originally from falconry, later to be adopted by the Admiralty and the army.  The image of the “tail wagging the dog” (a minor or secondary part of something which is controlling or dominating the whole or the main part) is from 1907 and was part of the jargon of political science.

A whale fluking its fluke (left) and 1987 Ford Sierra RS Cosworth (1986-1992).

Among the most photographed “fish tails” are those of whales, once hunted for their meat and oil, they’re now charismatic creatures and among nature’s most prolific content providers, their tails “fluking” (appearing above the surface just as a deep dive is about to begin) long an Instagram staple.  Whales are however not fish, all being mammals, they’re thus within the zoological class Mammalia, not Pisces.  The “whale tail” spoiler first appeared on Porsches in 1974 and is best remembered for its use on the 911 Turbo (930, 1974-1989), a vehicle which gained the nickname “widow-maker” because, in unskilled hands, the quirky handling (the 930 wasn’t exactly a “250 horsepower VW Beetle” but the layout was the same and the inherent characteristics thus exaggerated although (up to a point), well-tamed) could lead to “fishtailing” and worse.  The “whale tail” later evolved into the “tea tray” although the original nickname remains more widely used, even of later variants.

Fish appears often in idiomatic use.  The figurative sense of “fish out of water” (a person in an unfamiliar and awkward situation) is attested from the 1610s, the use extended from circa 1750, usually with a modifier (strange fish, queer fish, cold fish) but from at least 1722 it was used in reference to a person considered desirable to “catch”, a sense preserved in the phrase “plenty more fish in the sea”, a form picked up by one dating site.  To “drink like a fish” (one with a habitually high consumption of alcohol) is from 1744 and the “fishy story” (an incredible or extravagant narration) was first noted in 1819, a US colloquial form based on the tendency of anglers to exaggerate the size of “the one that got away”.  Having “other fish to fry” (having other things which demand one’s attention) is from the 1650s.  In optics, the fish-eye lens was patented in 1959.  Fish-and-chips seem first to have been advertised in 1876 and fish-fingers were first sold in 1962.

Lindsay Lohan in fishtail dresses.  Herbie: Fully Loaded premiere, El Capitan Theatre, Hollywood Boulevard, Los Angeles, June 2005 (left); Vanity Fair Oscar Party, Morton’s West Hollywood, Los Angeles, March 2006 (centre); Liz & Dick premiere, Beverly Hills Hotel, Los Angeles, November 2012 (right).

A fitted bodycon construction, the distinguishing feature of the fishtail dress is the flowing, scalloped hemline, often longer at the back and tending to flare from around the knee-line.  Because a successful implementation of the style depends most on length and volume, most fishtail dresses are floor length, many better described as gowns although some have tried shorter variations.  The bodice can vary but fitted waists are the most frequently seen.  The design was originally called the "fishtail train" and the early versions, first seen in the 1870s, all featured the asymmetric extension at the back and it wasn’t until the turn of the century the flaring lowered from mid-thigh to the knee.  Prior to the Victorian era, trains were not unknown but they were then worn only as evening gowns and were really an addition to existing garments.

Promotional shot of the author for Fierce: The History of Leopard Print (2018) by Jo Weldon (b 1962), founder of the New York School of Burlesque.

Some in the industry refer to the “fishtail” as the “trumpet” or the more charming mermaid and there are those who insist on distinguishing between the three, based usually from the point at which the flare begins but the distinction escapes the many who use the terms interchangeably, regarding all as variations on a theme.  However described, the great advantage of the lines is that they create, on a suitable frame, an hourglass figure and one with a range of definition, all determined by the point at which the flare begins and the volume of material chosen for the fishtail; done properly it can render a feminine and flawless silhouette, perhaps the most persuasive reason it’s chosen by so many brides.  Some however are probably too easily persuaded, the fishtail really not suited to those either too short or too wide.  Successfully to wear a fishtail, it’s not necessary to be truly statuesque or actually thin but beneath a certain height, one starts to look like part of a condiment set; one must be realistic about what shapewear can achieve.  The recommendation is that the style can be worn by those of at least average height and it works best on those who are slim with small or medium size hips.  A good seamstress can adapt things to better suit other shapes but there’s a law of diminishing returns the more one is removed from the ideal; a deep but narrow cut can disguise only so much.

Fishtail braid in blonde.

The fishtail braid is a variation of the French braid, both with a smoothly woven appearance, the fishtail dividing the hair into two sections instead of the French three.  The technique essentially is that a small piece of each section is passed over to the other, the process repeated until the braid assumes its shape; in the nineteenth century this was known as the "Grecian braid".  The fishtail braid appears intricate because it's built with small strands but hairdressers say it's a simple, and essentially repetitive, nine-step process.  On great advantage of the fishtail is it lends itself well to a looser braid, one which over a couple of days will tend usually (and gradually) to deconstruct into a deliberately messy look, the attraction is technical as well as aesthetic: the messy fishtail is uniquely suited to act as a framework for hair extensions.

(1) Split the hair into two equal strands

(2) Pick up a small section of hair on the right side of the right strand

(3) Cross the small section over and add it to the left strand

(4) Pick up a small section of hair on the left side of the left strand

(5) Cross the small section over and add it to the right strand

(6) Pick up a small section of hair on the right side of the right strand

(7) Cross the small section over and add it to the left strand

(8) Pick up a small section of hair on the left side of the left strand

(9) Cross the small section over and add it to the right strand

(10) Repeat steps 2-9 until the end is reached.

Students and their mannequins, Pints & Ponytails, London, March 2026.  Presumably, there would be some inverse correlation between symmetry of braids and consumption of pints of beer.  As a quirk of English, while one doing the braiding is a braider, there is no companion word braidee for the one being braided; the same convention applies to plait.

Braiding and platting of hair has for some time been political because certain styles are claimed to have specific cultural or religious connections so anyone not of the background adopting those looks risk being accused of a gamut of offences ranging from microaggression to cultural appropriation.  Recently, the braid has also entered the “toxic masculinity” debate after self-proclaimed misogynist Andrew Tate (b 1986 and dubbed by some the “high priest of toxic masculinity”) disapprovingly shared a video from a “Pints and Ponytails” event in London.  The novel P&Ps are conducted to train men in the art of creating their daughters’ braids, plaits and pony-tails, something which to most probably doesn’t look challenging until they make an attempt and find out it’s something of an art, the tresses just one component in a process which extends also to the mysteries of pins, brushes, detangler spray, leave-in conditioner and hair-ties.

A recent victim of inexpert braiding: More practice required.

To hairdressers, braids and plaits are a “basic style” taught to entry-level apprentices, but even for those familiar with tasks such as stranding cables, early results are likely to be disappointing; to assure those concerned, no daughter was damaged by the neophyte stylists, the P&P sessions conducted using the same mannequins salons use in their training.  The courses have proved popular with men as might be expected of any event including pints of beer but the serious rationale was an attempt to improve bonding between fathers and daughters as well as increasing the participation of men in child-raising chores.  As the organizers expected, the sessions also provided a time and place in which men could discuss the problems and challenges of fatherhood, the unique environment of drinking beer while learning to plait tending to encourage conversation on topics probably not often raised in situations where men gather; in other words, the sort of discussions familiar to young mothers.  Cultural critic Andrew Tate cast aspersions on the masculinity of the men taking part although one might have thought he’d see benefits in women being relieved of responsibility for the daily pony tail(s), thereby leaving them more time for cooking & cleaning.