Lichtdom

Lichtdom (pronounced lish-dumm)

A visual technique using light to emulate large-scale architecture.

1934: The construct of the German Lichtdom was licht + dom (literally “cathedral of light”).  Licht (variously light, effortless, freely, easy, free; luminous; eye, clear, sparse, bright, light, shiny, light colored; distinct, plain, obvious, explicit, lucid, straightforward) was from the Middle High German lieht and the Middle German līcht), from the Old High German lioht, from the Old Saxon lioht, from the Proto-West Germanic leuht, from the Proto-Germanic leuhtą, from the primitive Indo-European lewktom.  The descendants include the Dutch licht and the English light.  The obsolete alternative spelling was Liecht.  The colloquial uses include describing candles and (in hunting), the eye of (especially ground) game.  The usual plural is Lichter but Lichte operates as a plural when speaking of candles.  Dom (cathedral; church; big church building; dome, cupola) was from the French dôme, from the Italian duomo, from the Latin domus (ecclesiae (literally “house (of the church)”)), a calque of the Ancient Greek οἶκος τῆς ἐκκλησίας (oîkos tês ekklēsías).  Lichtdom is a compound noun.

Reichsparteitag (Party Rally) Nuremberg, 1934.

Of all that was designed by Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945), little was built and less remains.  Although he would later admit the monumentalism of the Nazi architectural model was a mistake, his statements of contrition seemed always tinged with a regret that in the years to come, all he was likely to be remembered for was his “immaterial lightshow”, used as a dramatic backdrop for the party rallies held at the Zeppelinfeld stadium in Nuremberg.  Compared with what, had things worked out, he’d have been able to render in steel, concrete, marble and granite, Lichtdom (cathedral of light) was of course ephemeral but it’s undeniably memorable.  Speer created the effect by placing the Luftwaffe’s (the German air force) entire stock of 152 1500 mm (60 inch) searchlights around the stadium’s perimeter and maximized the exposure of the design by insisting as many events as possible be conducted in darkness.  The other other advantage was the interplay of light and shadow disguised the paunchiness of the assembled Nazis, many of whom were flabbier than the party’s lean, “Aryan ideal” (by which they meant something stereotypically “Nordic”) but that was anyway suspect; one joke spread by the famously cynical Berlin natives noting that empirically a better description of the Nazi reality was "as blonde as Hitler, as fit as Göring, as tall as Goebbels and as sane as Hess".  The use by the Nazis of the term “Aryan race” to describe people of “pure Germanic descent” was later extended to encompass “all non-Jewish Caucasians” but it was a pseudoscientific concept and one of a number of acts of Nazi misappropriation.  Aryan was a Sanskrit word from the Proto-Indo-Iranian áryas (the original Indo-Iranian autonym) and it entered English in the nineteenth century as a technical term used in structural linguistics, initially to describe Indo-Iranian languages and later extended to most Indo-European languages.

Reichsparteitag (Party Rally) Nuremberg, 1936.

The spectacle left few unimpressed.  Sir Neville Henderson (1882-1942; UK ambassador to Germany 1937-1939), the UK’s admittedly impressionable ambassador described the ethereal atmosphere as “…both solemn and beautiful… like being in a cathedral of ice.”  History though has preferred “cathedral of light” and brief views are captured in Hans Weidemann’s (1904-1975) Festliches Nürnberg (Festival of Nuremberg; a 1937 propaganda film chronicling the 1936 and 1937 events) which is mercifully shorter than Leni Riefenstahl’s (1902–2003) better-known works although the poor quality of the film stock used can only hint at the majesty achieved but the use of Richard Wagner's (1813-1883) Die Meistersinger von Nürnberg (The Master-Singers of Nuremberg, 1868) as a musical accompaniment helps.  Riefenstahl actually claimed she suggested the idea to Speer and a much better record exists in her film Olympia (1938) which documented the 1936 Summer Olympics at which the technique was also used.  Architects had of course for millennia been interested in light but apart from those responsible for the placement of stained glass windows and other specialties, mostly they were concerned with function rather than anything representational.  It was the advances the nineteenth century in the availability and luminosity of artificial light which allowed them to use light as an aesthetic element not limited candles or the time of day and thus the angle of sunlight.

Fragment from Olympia (1938) with Lichtdom.

Speer had plenty of time to reflect on the past while serving twenty years in Berlin’s Spandau prison for war crimes and crimes against humanity, a sentence he was lucky to receive.  His interest in light persisted and with unrestricted access to the FRG's (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany, 1949-1990) technical libraries, he assembled close to a thousand pages of notes for a planned book on the history of the window in European buildings, musing on variables such as the cost and availability of glass at different times in different places, the shifting cost of the labor of glaziers & carpenters and market interventions such as England’s notorious “window tax” which resulted in some strange looking structures.  Ever drawn to the mathematics he’d in his youth intended to study until forced to follow his father into architecture, he pondered the calculations which might produce the changes in “what value a square meter of light had at different periods” and what this might reveal beyond the actual buildings.

Lindsay Lohan in a drone (UAV; unmanned aerial vehicle)) light show over Marina Bay, Singapore, generated by Google's Gemini generative AI (artificial intelligence).

It was a shame the book was never written.  He recalled also the effects he applied to the German pavilion he built for the Paris World’s Fair in 1937, bathing it at night with “…skilfully arranged spotlights.  The result was to make the architecture of the building emerge sharply outlined against the night, and at the same time to make it unreal... a combination of architecture and light.”  It was at the Paris event the German and Soviet pavilions sat directly opposed, something of a harbinger and deliberately so.  He was nostalgic too about the Lichtdom, thinking it recalled “a fabulous setting, like one of the imaginary crystal palaces of the Middle Ages” although wryly he would note history would remember his contributions to his profession only for the ephemeral, the “…idea that the most successful architectural creation of my life is a chimera, an immaterial phenomenon.”  Surprisingly, for someone who planned the great city of Germania (the planned re-building of Berlin) with its monumental structures, the news that all that remained in the city of his designs were a handful of lampposts (which stand to this day) seemed something almost amusing.  In all his post-war writings, although there’s much rejection as “a failure” of the plan of Germania and the rest of the “neo-Classical on a grand scale” which characterized Adolf Hitler’s (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) vision of representational architecture, it’s not hard to detect twinges of regret for the unbuilt and sometimes he admitted it.  As he was contemplating a return to the drawing board upon his impending release, he noted: “Although I have had enough of monumental architecture and turn my mind deliberately to utilitarian buildings, it sometimes comes hard for me to bid goodbye to my dreams of having a place in the history of architecture. How will I feel when I am asked to design a gymnasium, a relay station, or a department store after I planned the biggest domed hall in the world?  Hitler once said to my wife: ‘I am assigning tasks to your husband such as have not been given for four thousand years. He will erect buildings for eternity!’  And now gyms!”  As things transpired, not even a gym was built and he instead re-invented himself as an author, writing his history in text.  Of that piece of curated architecture, some were fooled and some not but what he wrote remains (selectively) useful.

Tribute in Light annual commemoration, New York.

Dramatic though it was, the exact effect Speer achieved in the 1930s is so tainted by its association with the Nazis that few have attempted to recycle the motif although one pop-star used the effect as a visual backdrop in 1976 when he was going through “his right-wing phase” which later he came to think of as “an unpleasantness” and preferred “never to speak of it again”.  Those affected badly by having seen “something nasty in the woodshed” will understand how he felt.  Isolated or clustered beams are however often used and one display is an annual “Tribute in Light” to commemorate the 9/11 attacks on the World Trade Center and the Pentagon.  It demonstrates the way the dynamics can be used; depending on conditions, the light can bounce off the clouds, creating a very different effect than that afforded by a clear sky and it’s possible to render in those clouds a virtual oculus.

Tribute in Light annual commemoration, New York: The oculus effect.  Note the circling birds.

One problem with high intensity light the Tribute in Light has high-lighted is the way temporarily it messes each year with the migration of hundreds of thousands of songbirds.  The memorial uses 88 focused spotlights, the beams of which reach some 6¼ miles (10 km) into the sky and are visible from as far away as 60 miles (100 km).  Traditionally, the display was illuminated from dusk to dawn but of late it’s been switched off for 20 minute intervals in deference to the songbirds which in mid-September make their long flight from breeding grounds in Canada's boreal forests to their winter homes in the southern US, Mexico, and Central & South America.  They fly mostly by night and it’s thought they’ve evolved to navigate by the stars but, unfortunately, are much attracted to light.  The Tribute in Light having more light than anything else at altitude, the display seems to confuse the birds and it was noted the death toll from birds crashing into New York windows increased every 9/11.  Observers found there was also an element of sound involved, the birds in the light issuing the call associated with distress, this tending to draw more songbirds to the light.

Tribute in Light annual commemoration, New York: Songbirds "caught" in the light.

Researchers used radar to quantify the effect.  Typically, the skies within a ¼ mile (400 metre) of the un-illumined memorial contained around 500 birds but when lit, within 20 minutes, there were almost 16,000.  Extrapolating the data, it was estimated some 1.1 million migrating songbirds had been affected between 2008-2016, even accounting for the lights since 2009 having been shut-off for 20 minutes whenever volunteer birders count more than 1,000 in the beams.  It’s thought the death–toll from birds crashing into buildings is relatively low but there’s concern also the creatures are compelled to expend energy when circling the site, burning up vital resources needed for their long flights.  Shutting off the lights is thought to allow the birds to re-focus on their guiding stars to find their bearings and continue the migration south.  Birders would prefer searchlights not be used at all and some sites have agreed not to use them during the migration season but there’s obviously much sensitivity around the 9/11 commemoration.  Human development of the built environment has for a long time influenced the migration path, the radar data confirming birds disproportionately choose to fly over cities, the researchers referring to the “almost magnetic pull of birds to light.”  We need to remember it's their planet too.

TikToker

TikToker (pronounced tik-tok-ah)

(1) One who is a regular or frequent viewer of the content posted on the short-form video (which, with mission-creep, can in certain circumstances now be up to sixty (60) minutes in duration) sharing site TikTok.com.

(2) One who is a regular or frequent content provider on the TikTok platform.

(3) With a variety of spellings (ticktocker, tictoker, tiktoka etc), a slang term for a clock or watch, derived from the alternating ticking sound, as that made by a clock (archaic).

(4) In computing, with the spelling ticktocker (or ticktocker), slang for a software element which emulates the sound of a ticking clock, used usually in conjunction with digitals depictions of analogue clocks.

2018: The ancestor form (ticktock or tick-tock) seems not to have been used until the mid-nineteenth century and was purely imitative of the sound of mechanical clocks. Tick (in the sense of "a quiet but sharp sound") was from the Middle English tek (light touch, tap) and tock was also onomatopoeic; when used in conjunction with tick was a reference to the clicking sounds similar to those made by the movements of a mechanical clock.  The use of TikToker (in the sense of relating to users (consumers & content providers) of the short-form video (which, with mission-creep, can be up to ten (10) minutes in duration) sharing site TikTok.com probably began in 2018 (the first documented reference) although it may early have been in oral use.  The –er suffix was from the Middle English –er & -ere, from the Old English -ere, from the Proto-Germanic -ārijaz, thought most likely to have been borrowed from the Latin –ārius where, as a suffix, it was used to form adjectives from nouns or numerals.  In English, the –er suffix, when added to a verb, created an agent noun: the person or thing that doing the action indicated by the root verb.   The use in English was reinforced by the synonymous but unrelated Old French –or & -eor (the Anglo-Norman variant -our), from the Latin -ātor & -tor, from the primitive Indo-European -tōr.  When appended to a noun, it created the noun denoting an occupation or describing the person whose occupation is the noun.  TikToker is a noun & adjective; the noun plural is TikTokers (the mixed upper & lower case is correct by commercial convention but not always followed).  The PRC- (People’s Republic of China) based holding company ByteDance is said to have chosen the name “TikTok” because it was something suggestive of the “short, snappy” nature of the platform’s content; they understood the target market and its alleged attention span (which, like the memory famously associated with goldfish might be misleading).

A blonde Billie Eilish, Vogue, June, 2021.

Those who use TikTok (whether as content providers or consumers) are called “tiktokers” and the longer the aggregate duration of one’s engagement with the platform, the more of a tiktoker one can be said to be.  The formation followed the earlier, self-explanatory “YouTuber” and the use for similar purposes (indicating association) for at least decades.  So, the noun tiktoker can be a neutral descriptor but it can be used also as a slur.   In February 2024, at the People’s Choice Awards ceremony held in Los Angeles, singer Billie Eilish (b 2001) was filmed leaning over to Kylie Minogue (b 1968), remarking sotto voce:“There’s some, like, TikTokers here…” with the sort of distaste Marie Antoinette (1755–1793; Queen Consort of France 1774-1792) might have displayed if indicating to her companion the unpleasing presence of peasants.  The clip went viral on X (formerly known as Twitter) before spreading to Tiktok.  Clearly there is a feeling of hierarchy in the industry and her comments triggered some discussion about the place of essentially amateur content creators at mainstream Hollywood (and such) events.  That may sound strange given a platform like TikTok would, prima facie, seem the very definition of the “people’s choice” but these events have their own history, associations and connotations and what social media sites have done to the distribution models has been quite a disturbance.  Many established players, even some who have to some extent benefited from the platforms, find disquieting the intrusion of the “plague of TikTokers”.

Pop Crave's clip of the moment, a brunette Billie Eilish & Kylie Minogue, People's Choice Awards ceremony, Los Angeles, February 2024.

There will be layers to Ms Eilish’s view.  One is explained in terms of mere proximity, the segregation of pop culture celebrities into “A List”, B List, C List” etc an important component in the creation and maintenance of one’s public image and an A Lister like her would not appreciate being photographed at an event with those well up (ie down) the alphabet sitting at the next table; it cheapens her image.  Properly managed, these images can translate into millions (and these days even billions) of dollars so this is not a matter of mere vanity and something for awards ceremonies to consider; if the TikTokers come to be seen as devaluing their brand to the extent the A Listers ignore their invitations, the events either have to move to a down-market niche or just be cancelled.  Marshall McLuhan’s (1911-1980) book Understanding Media: The Extensions of Man (1964) pre-dates social media by decades but its best-remembered phrase (“The medium is the message”) could have been coined for the era, the idea being the medium on which content is distributed should be the first point of understanding its significance, rather than actual content, the theory being the initial assessment of the veracity or the value of something relies on its source.  In the case of pop music, this meant a song distributed by a major label possessed an inherent credibility and prestige in a way something sung by a busker in a train station did not.  What the existence of YouTube and TikTok meant was the buskers and the artists signed to labels began suddenly to appear on the same medium, thus at some level gaining a sort of equivalency.  Viewing TikTok on a phone, tablet or laptop,  sharing the same screen-space, in a sense, all are rendered equal.

On trend: Lindsay Lohan announces she is now a Tiktoker.

Ms Eilish and her label have been adept at using the social media platforms as tools for this and that so presumably neither object to the existence or the technology of the sites (although her label (Universal Music) has only recently settled its dispute with TikTok over the revenue sharing) but there will be an understanding that while there’s now no alternative to, in a sense, sharing the digital space and letting the people choose, that doesn’t mean she’ll be happy about being in the same photo frame when the trophies are handed out.  Clearly, there are stars and there are TikTokers and while the latter can (and have) become the former, there are barriers not all can cross.

The Tic-Toc Tach

1967 Jaguar 340 (left), 1980 Mercedes-Benz 450 SLC 5.0 (centre) and 1970 Plymouth Superbird (right).  Only the Americans called the shared tachometer/clock a “Tic-Toc Tach”.

Since the inter-war years, Jaguar had included a small clock at the bottom of the tachometer but in 1966, phasing in the change as models were updated or replaced, began to move the device to the centre of the dashboard (in the case of the 420 & 420G putting it in a blister in the padded section which had replaced the timber top-rail).  By 1968 the horological shift was almost complete (only the last of the Mark IIs (now known as 240, 340) and & Daimler V8 250 models still with the shared dial) and it was then Chrysler adopted the idea.  An urban myth has long circulated that Chrysler, with a flair the British never showed, called the device the “Tic-Toc Tachometer” (“Tic-Toc Tach” the popular clipping).  However, the term was first used by GM (General Motors) and it never appeared in anything published by Chrysler which used only the equally informative but less catchy “Electric Clock/Tach”.

1967 Porsche 911S Soft Window Targa (left) and 2025 Porsche 911 Carrera T Coupe (right).  The enlarged, central  tachometer is still part of the Porsche shtick but the clock has now been relegated atop the dashpad.

The innovation proved proved popular and was adopted by other US manufacturers during the era, the attraction being an economical use of dash space, the clock fitting in a space at the centre of the tachometer dial which would otherwise be unused.  Although in Europe and the UK the standard arrangement of a matching speedometer & tachometer directly in the driver's line-of-sight had become familiar (though Porsche and liked to make a point with a larger dial for the tachometer and giving it pride of place), in the US, until the mid-1960s tachometers tended to be obviously "add-ons" located in various places (centre consoles a favorite) and other than quirky Studebakers, and Ford's Continental Mark II (1956-1967), few got a matching pair, even the Chevrolet Corvette not joining the trans-Atlantic mainstream until the release of the C2 (1963-1967.  Mercedes-Benz picked up Jaguar's now abandoned concept in 1971 when the 350 SL (R107, 1971-1989) was introduced and it spread throughout the range, almost universal (in cars with tachometers) after 1981 when production of the 600 (W100) ended; Mercedes-Benz would for decades use the shared instrument.  A tachometer (often called a “rev counter”) is a device for measuring the revolutions per minute (RPMs) of a revolving shaft such as the crankshaft of an internal combustion engine (ICE) (thus determining the “engine speed”).  The construct was tacho- (an alternative form of tachy-, from the Ancient Greek ταχύς (takhús) (rapid) + meter (the suffix from the Ancient Greek μέτρον (métron) (measure) used to form the names of measuring devices).

1967 Oldsmobile 4-4-2.

Nobody however crammed more into a tic-toc-tach than Oldsmobile which during the first generation (1964-1967) of its 4-4-2 also included a temperature gauge, ammeter and oil pressure gauge, something necessitated because the instrument panel the stylists were compelled to use contained only two pods.  When the second generation (1968-1972) was released, the dash included a third pod so the ancillary gauges were given their own space and a true tic-toc-tach was used.  Thankfully, nobody seems ever to have attempted to coin a term for five-function device on the early 4-4-2s so those who worry about such things must content themselves with choices like “enhanced tic-toc-tach” or “augmented tic-toc-tach”.  Buyers got the instrument with its “perimeter auxiliary gauges” by choosing option code U21 (Rallye Pac with Tachometer and Clock) for US$84.26 which sounds modest but at the time the bikini-clad and neoprene-tailed “mermaids” who splashed around the coral reef in the middle of Submarine Lagoon at California’s Disneyland Resort were paid US$65 week.  Making a virtue of necessity, Oldsmobile described the cluttered device as a “compact instrument cluster [which] lets driver monitor engine performance at a glance”, not burdening brochure readers with the fact the Rallye Pac wasn’t planned as part of the range and with only two pods on the dash, there was no other way elegantly to cram it all in.

1967 Oldsmobile 4-4-2 Holiday Coupe W-30.

The 4-4-2 was Oldsmobile’s response to the Pontiac GTO, introduced in 1964 by the companion GM (General Motors) division.  The GTO (Pontiac shamelessly “borrowing” the name from Ferrari’s 250 GTO (Gran Turismo Omologato (ie car homologated for competition in the GT (grand-touring) category) was the template for the “muscle car” genre of the 1960s in that it used a big V8 from the full-sized range in the smaller, lighter, intermediate platform.  It was actually an old idea practiced on both sides of the Atlantic since the 1920s but the GTO institutionalized the concept and made it a commercial proposition on a scale never before known because of the then unique conjunction in 1960s America of a large cohort of males aged 17-25 with enough disposable income (or credit-worthiness) to pay for such things.  The GTO existed because Pontiac threaded the configuration through a loophole in the GM corporate rules designed to prevent such things being produced for road use but it sold in such volume at a pleasing profit margin that management’s scruples rapidly were discarded and the crazy years of the muscle car began.  The GTO of course encouraged imitators from Ford, Chrysler and (eventually) even AMC but it also compelled three of GM’s other divisions (Chevrolet, Buick & Oldsmobile) to do their own interpretations.  Only Cadillac stood aloof but in 1970 they did put a 500 cubic inch (8.2 litre) V8 rated at 400 HP (gross horsepower) in the FWD (front-wheel-drive) Eldorado which sounds a daft idea but the engineers disguised its inherent tendencies very well and the delivery of the 400 HP was a very different experience than something like that of the 375 Ford in the same year modestly claimed for the Boss 429 Mustang.

1970 Oldsmobile 442 Convertible, Official Pace Car (Indianapolis 500) Edition.

Though not original, GTO was of course a great name and the best Oldsmobile’s product-planners could come up with was 4-4-2, an allusion to the configuration (front to rear) of a four barrel carburetor, a four-speed manual gearbox and dual-exhausts.  Once explained it made sense but it remained a flaky name, something suffered by later imitators, Dodge’s “Super Bee” as good a car as Plymouth’s Road Runner but with nothing like the same brand-appeal.  Like Pontiac’s GTO, the 4-4-2 was originally an option package but such was the market response both became regular production models.  As it turned out, 4-4-2 was “just a name” rather than a promise because in 1965 when, in order to be advertise the things at a lower base-price, a three-speed gearbox became standard with the four-speed moved to the option list but there was no 4-3-2: 4-4-2 they all remained which made sense because at various times it could be ordered also with two or three-speed automatic gearboxes, none of which ever were dubbed 4-2-2 or 4-3-2.  However, in an inconsistency at the time not untypical in the industry, although in 1968 the badge was changed from “4-4-2” to “442”, both descriptions continued for years to appear in documents and sales literature.

1953 Kaiser Manhattan (left) and 1961 Chrysler 300G (left).

Although no other manufacturer put five separate functions in the one circular pod, others did do five-function clusters in a more elaborate housing but while Kaiser just appended a semi-circular surround for the ancillary gauges (fuel-level, coolant temperature, ammeter & oil pressure) Chrysler in 1960 introduced the “Astrodome”, the name one of many influenced by what was going on during the dawn of the space-age.  What the dramatic Astrodome did was offer the driver a “3D” effect by placing the four gauges in a staggered array on the steering column, using space usually taken by the transmission selector lever, that function moved to a push-button panel on the dashboard while the turn-signals were controled by a sliding lever; to complete the “space-race” look, buttons and knobs were prolific so although the ergonomics weren’t ideal, visually, the atmospherics were most fetching.

1961 Chrysler 300G.

The speedometer was calibrated to 150 mph (240 km/h) which was needed because, even in street trim, the most highly-tuned 300Gs easily could exceed 140 mph (225 km/h).  Despite the concerns sometimes expressed today, the tires of the era were safe to use at such speed (much had been learned from the tyres developed for use in aviation during World War II (1939-1945)) but the drum brakes of the era were inadequate.

Adding to the drama in 1960 was what Chrysler called “revolutionary Panelescent lighting” which was a fanciful term describing the use of electroluminescence (EL), an optical and electrical phenomenon, in which a material emits light in response to the passage of an electric current or to a strong electric field.  As implemented for the Panelescent system, as well as the soft blue backlighting, each gauge pointer was also an individual source of red light.  The Astrodome was used between 1960-1962 on a number of Chryslers including the “Letter-series” 300s and the New Yorker while EL remained in use until 1967; it was last seen on the first generation Dodge Charger (1966-1967).

Conventions in English and Ablaut Reduplication

In 2016, the BBC explained why we always say “tick tock” rather than “tock-tic” although, based on the ticking of the clocks at the time the phrase originated, there would seem to be no objective reasons why one would prevail over the other but the “rule” can be constructed thus: “If there are three words then the order has to go I, A, O.  If there are two words then the first is I and the second is either A or O which is why we enjoy mish-mash, chit-chat, clip-clop, dilly-dally, shilly-shally, tip-top, hip-hop, flip-flop, tic tac, sing song, ding dong, King Kong & ping pong.  Obviously, the “rule” is unwritten so may be better thought a convention such as the one which dictates why the words in “Little Red Riding Hood” appear in the familiar order; there the convention specifies that in English, adjectives run in the textual string: opinion; size; age; shape; colour; origin; material; purpose noun.  Thus there are “little green men” but no “green little men” and if “big bad wolf” is cited as a violation of the required “opinion (bad); size (big); noun (wolf)” wolf, that’s because the I-A-O convention prevails, something the BBC explains with a number of examples, concluding “Maybe the I, A, O sequence just sounds more pleasing to the ear.”, a significant factor in the evolution of much that is modern English (although that hardly accounts for the enduring affection some have for proscribing the split infinitive, something which really has no rational basis in English, ancient or modern.  All this is drawn from what is in structural linguistics called “Ablaut Reduplication” (the first vowel is almost always a high vowel and the reduplicated vowel is a low vowel) but, being English, “there are exceptions” so the pragmatic “more pleasing to the ear” may be helpful in general conversation.

Rolls-Royce, the Ford LTD and NVH

Rolls-Royce Silver Cloud II, 1959.  Interestingly, the superseded Silver Cloud (1955-1958) might have been quieter still because the new, aluminium 6¼ litre (380 cubic inch) V8 didn’t match the smoothness & silence of the previous cast iron, 4.9 litre (300 cubic inch) straight-six, despite the V8 being remarkably heavy for something made substantially from "light metal".

The “tick-tocking” sound of a clock was for some years a feature of the advertising campaigns of the Rolls-Royce Motor Company, the hook being that: “At 60 mph (100 km/h) the loudest noise in a Rolls-Royce comes from the electric clock”.  Motoring journalists did verify the claim (at least in ideal conditions) but given electric clocks can be engineered silently to function, the conclusion was the company deliberately fitted time-pieces which emitted an untypically loud “tick-tock”, just to ensure the claims were true.  The Silver Clouds were, by the standards of the time, very quiet vehicles but in the US, Ford decided they could mass-produce something quieter still and at the fraction of the cost.  Thus the 1965 Ford LTD, a blinged-up Ford (the add-on "gingerbread" in pre-bling days known as "gorp") advertised as: “Quieter than a Rolls-Royce”.

The test conditions were recorded as: “Dry, level, moderately smooth concrete divided highway; light quartering winds.  All cars operated at steady 20-, 40- and 60- mph with all vents closed”.  The two Rolls-Royces were both standard wheelbase Silver Cloud III saloons with the 6¼ litre (380 cubic inch) V8 and four-speed automatic transmissions while the three Fords (a Galaxie 500 LTD, a Galaxie 500/XL and a Galaxie 500 Four-Door Sedan) were all fitted with the 289 cubic inch (4.7 litre) V8 and three-speed Cruise-O-Matic automatic transmission.  The test results were certified by the USAC (United States Auto Club).

To ensure what must at the time have seemed an audacious claim couldn't be dismissed as mere puffery, J. Walter Thompson, then Ford’s advertising agency commissioned acoustical consultants Boldt, Beranek and Neuman to run tests, two brand new Rolls-Royce Silver Cloud III saloons purchased for the project.  What the engineer’s decibel (dB) meters revealed was that, under conditions that were controlled but representative of much of the driving experience in the US, the Galaxies were indeed quieter inside than a Rolls-Royce.  Because of the way the dB scale works, the differences (as great as 5.5 dB) were quite large and obvious to the human ear.  It was a reasonable achievement in engineering and Ford, anticipating the ensuing controversy, was uncharacteristically modest in claiming their 2.8 dB advantage at 60 mph was only “slight”, the numbers making the point with no need for exaggeration.  Ford didn’t mention the tick-tock of the clock.

Ford Galaxie 500/XL advertising, 1965.  In the West, advertising has long been an exception to the general prohibition of the use of "child labor" (Lindsay Lohan was signed to Ford Models at the age of three and soon got her first gig!).

Ford did though “stack the deck”, a bit in configuring the Galaxies with their mildly tuned 289 V8 with a two-barrel carburettor; had the test included another variation on the full-size line which used the 427 (7.0) V8, the results would have been different, the raucous 427 side oiler offering many charms but they didn't extend to unobtrusiveness.  Still, the choice was reasonable because the tune of the 289 was more representative of what most people bought.  Amusingly, it wasn't the first time Rolls-Royce was surprised by the way things were done in Detroit.  Years earlier, the company had obtained a licence to manufacture Cadillac's four-speed Hydramatic automatic transmission, then the benchmark of its type.  Disassembling one, the Rolls-Royce engineers were surprised at the “rough finish” on some of the internal components and resolved their version would be built to their standards of precision.  That done, a lovingly built Hydramatic was installed in a car and tested, the engineers surprised to find it didn't work very well and offered nothing like the smooth operation of the original.  They contacted Cadillac and were told the prototype Hydramatics produced with universally fine tolerances had also misbehaved and the “roughness” of certain components deliberately was introduced to ensure the optimal frictional resistance was obtained.     

Ford Galaxie 500 LTD advertising, 1965.

Not much noticed at the time was another intrusion.  Although the trend had for years been creeping through the industry, what the 1965 LTD did was make blatant Ford's incursion into the market territory once reserved for the corporate stablemate, Mercury, the "middle class" brand between Ford & Lincoln.  This intra-corporate cannibalism (which had already seen Chrysler shutter its DeSoto division) would have consequences, one of which was Mercury's eventual demise, another being Ford's competitors, noting the LTD's success, bringing their own interpretations to the market, the most successful of which was the Chevrolet Caprice (which enjoyed the same relationship to the Impala as the LTD had to the Galaxie 500).  Notably, the Caprice contributed to the later extinction of the once highly popular Oldsmobile, squeezed from its niche by Chevrolet (from below) and Buick (from above).  What were once gaps in the market, catered to by specific brands, ceased to exist. 

1965 Ford LTD (technically a “Galaxie 500 LTD” because in the first season the LTD was a Galaxie option, not becoming a stand-alone model until the 1966 model year).

Even before the LTD was released the full-sized cars produced by the US industry featured the world's finest engine-transmission combinations and Ford justly deserves credit for what was achieved in 1965 because it wasn’t an exercise merely in adding sound insulation.  The previous models had a good reputation for handling and durability but couldn’t match the smoothness and ride of competitive Chevrolets so within Ford was created a department dedicated to what came to be called HVH (Noise, Vibration & Harshness) and this team cooperated in what would now be understood as a “multi-disciplinary” effort, working with body engineers and suspension designers to ensure all components worked in harmony to minimize NVH.  The idea was to craft a platform which, at least on the billiard table like surfaces of the nations freeways, would match the powertrains for smoothness and that was a task which would absorb much time and effort because the mildly-tuned V8 engines most customers bough were unobtrusive in their delivery and the automatic transmissions didn't so much change gears as slur effortlessly between ratios.

Ford Galaxie 500 LTD (with "Body/Chassis Puck") advertising with , 1965.

What emerged was a BoF (Body on Frame) platform (a surprise to some as the industry trend had been towards unitary construction) to ensure the stiffest possible structure but the combination of the frame’s rubber body-mounts (which Ford dubbed "pucks" because of their similarity in size and shape to the rubber disks used in ice hockey), robust torque boxes and a new, more compliant, coil-spring rear suspension delivered what even the competition's engineers (though probably not the sales staff) acknowledged was the industry’s quietest, smoothest ride.  To solve the problem of troublesome vibrations, the material had before come to the rescue, a rubber layer for the carburettor mountings proving the solution to the resonance which, at certain road speeds, affected the flow of the fuel-air mix in the MGA Twin-Cam, resulting in pistons melting.  Alas, the fix was discovered too late and the MGA was doomed.  Norton had better luck with their Isolastic, a rubber-based engine mounting which disguised the chronic vibration on the Commando's 750 cm³ parallel twin, allowing the company (as something of a last gasp) to extract a (sometimes profitable) decade from what was an antiquated design.

Ford LTD advertising, 1980.

In geopolitics and economics, much changed between 1965 and 1980.  Whereas Ford had once been able prove their Galaxie range (US$2,800-4,800) was quieter than a US$17,000 Rolls-Royce, by 1980 a LTD (the Galaxie name, dating from 1959 was retired after the 1974 season) sold typically for between US$6,400-8,000, reflecting the inflation which became entrenched during the 1970s.  That was representative of the effect on domestically produced cars but an "entry-level" (the concept really was used even of cars from the more exulted) Rolls-Royce Silver Shadow now listed for a minimum US65,000-odd and if that wasn't thought conspicuous enough consumption, there was the two-door Camargue with a price tag in six figures.  The LTD was looking even better value.  Ford in the era made a bit of a thing of comparing their locally produced machines with high-priced stuff from across the Atlantic, one campaign showing how closely the US Granada (1975-1982) resembled various Mercedes-Benz; these days it's the Chinese manufacturers which are accused of plagiarism although they often are more blatant in their copying.  Reckoning however what worked in 1965 would still work 15 years on, Ford re-ran their tests and, in a regulatory environment which was rather more harsh on advertising claims, asserted only that "The 1980 Ford LTD rides as quietly as a $65,000 Rolls-Royce".  The tic-tock of the clock still didn't rate a mention.        

Chic

Chic (pronounced sheek)

(1) Attractive and fashionable; style and elegance, especially in dress (particularly when applied to women).

(2) Modishness, a casual and understated style, as in dress or décor, that expresses a specified trendy lifestyle or activity.

(3) As a noun, when used with an attributive noun or adjectival modifier, a descriptor for just about any defined style (shabby chic, boho chic etc).

1856: Adopted in English with the general sense of “style in fine art, artistic skill, faculty of producing excellence rapidly and easily”, from the French chic (stylishness; elegant (the original sixteenth century meaning was "subtlety")), of unknown origin but probably from the German Schick (elegant appearance; tasteful presentation) & Geschick (tact, skill, aptness), from Middle Low German schikken (arrange appropriately), from the Middle High German schicken (to outfit oneself, fit in, arrange appropriately), causative of the Middle High German geschehen & geschēn (to happen, rush), from the Old High German giskehan (to happen), from the Proto-West Germanic skehan, from the Proto-Germanic skehaną (to run, move quickly), from the primitive Indo-European skek- (to run, jump, spring).  The Germanic forms were akin to the Dutch schielijk (hasty) & schikken (to arrange) and the Old English scēon (to happen).  The alternative etymology is a link to the French chicane, from chicanerie (trickery) which in the 1610s English picked up as chicanery (legal quibbling, sophistry, mean or petty tricks).

The meaning "Parisian elegance and stylishness combined with originality" emerged in English by 1882, used to convey the sense of a style which was tied specifically to the most identifiably elegant street wear of the ladies of Paris, the influencers of the day noting chic was "an untranslatable word, denoting an indispensable quality"; something of the je ne sais quoi then.  The use as an adjective to describe the appearance of individuals dates from 1879 in English but interestingly, the Oxford English Dictionary (OED) pointed out the use of chic was nowhere near as frequent among French speakers in France although Gustave Flaubert (1821-1880) in Madame Bovary (1857) used chicard (one who is chic), the then current Parisian slang for "classy" before waspishly adding that it was “bourgeoisie”, one indication of why it's as rewarding (and less time-consuming) to read Flaubert as it is Proust (Marcel Proust (1871–1922; author of the multi-volume À la recherche du temps perdu (In Search of Lost Time (1913-1927))).

Felicia Montealegre Bernstein (1922-1978, left), her husband the composer & conductor Leonard Bernstein (1918-1990, seated) and Black Panther Field Marshal DC (Donald Lee Cox, 1936–2011) in Bernstein’s apartment, Park Avenue, New York, January 1970.  This photograph appeared in the New York magazine article in which Tom Wolfe (1930-2018) introduced the term “radical chic”.

The phrase “radical chic” was coined in 1970 by Tom Wolfe, a writer associated with the so-called “New Journalism” (a movement that incorporated techniques and devices from various strains of literature; it was (and remains) influential but has always attracted criticism).  Wolfe’s inspiration was a benefit event given by Leonard Bernstein for the Black Panther Party (1966-1982 and the best-known of the “black power” organizations which emerged during the civil rights era; it was interesting in that as well as being concerned with the civil rights of African-Americans, it was very much in the Marxist–Leninist tradition of the US far-left but also contained a distinctive feminist element).  The term caught on and was used to describe what would later come to be called “virtue-signalling”: the rich adopting the symbols of radical political causes while maintaining a distance from the people and the conditions they purported to support.  Examples live on in upper middle-class suburbs in which BLM (black lives matter) signs might be displayed although no black families live anywhere close.  Wolfe likened radical chic to a trendy romanticizing of “primitive souls” (such as Native Americans (then called American Indians) or Chicano grapeworkers) and compared it to the nineteenth century French phenomenon denoted by the phrase nostalgie de la boue, (literally hankering after mud), coined in 1855 by the dramatist Émile Augier (1820-1899).  What Augier described was prosperous people who were somehow unhappy and, feeling “alienated” from a “natural existence”, sought to “rediscover their essence” although this was usually “temporarily experiential”, few apparently inclined to exchange financial stability for the struggles of the working class.  Wolfe’s experience at Bernstein’s Park Avenue party in 1970 was a case study Augier would have understood: “It was at this party that a Black Panther field marshal rose up beside the north piano—there was also a south piano—in Leonard Bernstein’s living room and outlined the Panthers’ ten-point program to a roomful of socialites and celebrities, who, giddy with nostalgie de la boue, entertained a vision of the future in which, after the revolution, there would no longer be any such thing as a two-story, thirteen-room apartment on Park Avenue, with twin grand pianos in the living room, for one family.”

One adjectival variation was chi-chi (extremely chic, sophisticated) which by 1908 was recorded also as a noun meaning “pretentious fussiness", from the French chichi (airs, fuss).  Etymologists think this, like frou-frou (showy or frilly ornamentation but in its original sense "the rustling of a woman's skirt as it swishes around the legs"), likely imitative.  Chic is either used invariably, in which case the spelling of the plural is chic, or has the plural chics for both the masculine and the feminine forms.  While the spelling chic is correct for the uninflected adjective, all inflected forms are nonstandard (to be correct, inflected forms must be derived from the preferred spelling schick).  The accepted homophones are sheik & sheikh, the pronunciation “chik” is non-standard except when used facetiously.

Lindsay Lohan in zettai ryouiki mode, Jingle Ball, New York City, 2013.

Chic fills a most narrowly specific niche and is thus without no exact synonym.  Words like exclusive, mod, modern, current, sharp, smart, dap, dapper, dashing, faddish, modish, natty, with it, elegant, stylish, dapper, fashionable, natty, trendy, voguish, fancy, posh or swank tend in the direction and in many cases run at least in parallel but none quite capture the sense of chic.  Nor are the likely antonyms (inelegant, unfashionable or unstylish helpful; there is unchic but is so rare as to be probably obscure and it’s unnecessary: someone or something is either chic or not.  Chic is a verb & noun, chicly an adverb, chicness a noun and chicer & chicest are adjectives.  The noun chic is very often used with an attributive noun or adjective modifier, indicating the kind of style, such as boho-chic, heroin-chic, shabby-chic, eco-chic, geek-chic, radical-chic, porno-chic, communist-chic, terrorist-chic, Ayatollah-chic, scruffy-chic, super-chic, uber-chic, goth-chic, ultra-chic, industrial-chic etc.  There were also forms designed deliberately to insult such as chav-chic (also in the form council house-chic), gypsy-chic & hillbilly-chic.  Chiconomics was a clever coining which deconstructed the ways of looking chic on a budget and très chic (very stylish) was a way to emphasize the French connection.

Heroin chic

Anjelica Huston (b 1951) photographed by Bob Richardson (1928-2005), 1971.

Heroin chic, an aesthetic characterized by a painfully thin (preferably tall) build, pale skin, dark circles under the eyes, disheveled hair and a vacuous, haunted expression, was first noted in the late 1980s before the following decade becoming prominent in the modeling industry, an allusion not only to (a not actually typical) the look of an addict but also the alleged popularity of the drug in the business.  The motif however wasn’t new, examples existing from the early twentieth century and Bob Richardson photographed Anjelica Huston very much in the mode as early as 1971.  For those who wish to perfect the look, on the internet there are tutorials detailing how to apply makeup in the appropriate way although, to avoid the thought police, the word "heroin" tends not to appear in the tags or titles; it's just not TikToker-friendly. 

When first coined, heroin chic was intended as a criticism but, in the democratic way English works, it was quickly embraced by popular culture and soon, even in the early days of the internet and long before even embryonic social media platforms, guides were soon circulating, detailing how to achieve the look which, proved so popular they were reprinted in mainstream magazines.  Had it been just a fashionable look it might not have attracted the disapprobation but, for all sorts of reasons (in part related to the symbiotic economics of drug production, distribution and enforcement regimes), the look happened at a time when heroin use in the West spiked, along with a sudden increase in overdoses and drug-related deaths.

Echoes of an earlier chic:  Models at the BCBGMAXAZIRA show, New York Fashion Week, 2012.  BCBGMAXAZIRA (bon chic, bon genre max azira) was created as a Max Azira sub-brand.  Bon chic, bon genre (literally "good style, good attitude") in this context translates as something like the philosophical statement  “dress stylishly and you'll feel self-assured and project confidence".  This slender pair may be happier than they appear.

Itself a reaction to the more voluptuous models in the 1980s, heroin chic departed the catwalks rather abruptly, 1997 noted as the end-point, induced by what was a classic moral panic, ostensibly in reaction to a general concern about heroin use and overdoses but really triggered by the drug-related deaths of a number of white pop-culture celebrities.  Although seemingly oblivious to the the death-rate among ethnic minorities and the poor, the toll of the high-profile caught the attention of the White House staff and in May 1997, Bill Clinton (b 1946; US president 1993-2001) became involved, his speech on the subject a carefully choreographed interruption to a prayer breakfast (readers should pause to imagine what goes through Bill Clinton's mind when he's at prayer) in which he condemned heroin chic, saying “You do not need to glamorize addiction to sell clothes, the glorification of heroin is not creative, it’s destructive. It’s not beautiful; it’s ugly. And this is not about art; it’s about life and death. And glorifying death is not good for any society.”

The allure: controversial but undeniable.

Still, the thought police can only suppress but not kill an idea.  Given the political pressure, the industry remains too timid to reprise the look on covers or cat-walks but there remains a counter-culture which finds irresistibly alluring the sight of a slender models walking as if in a drug-induced stupor and although it never entirely went away, impressionistically, it does appear heroin-chic is enjoying, on-line and on the street, a post-pandemic renaissance.  The pro-ana community, always supportive of forks of fashion which build on their framework, will sometimes include style-guides but does caution it’s an aesthetic which works only on the thin (you need not be statuesque; any height can work but not any weight).  So, the first goal is to be thin and pro-ana is there to help with any number of guides available and all work but only if rigidly they’re followed.  Techniques can vary but an indicative approach to the mechanics of the heroin-chic look is:

(1) Get thin.  This is the essential pre-condition.

(2) Begin the process formerly when able successfully to shop in the (US) size zero to one section.  Clothes need to be loose and baggy (if they’re not, return to step (1)).

(3) Never buy anything clingy or with a bare back.  Structurally, the core elements you’re trying to achieve are emaciation and androgyny.

(4) Never buy anything with giant polka dots or made with fabrics of bright colors.  It sounds an unimportant point but is essential; heroin-chic simply doesn’t work with vibrant colors or certain designs.  The preferred colors are black, white, grey, the darker purples and navy blue.

(5) Buy layered items or those made with fluffy fabrics.

(6) Avoid vertical lines unless the stripes are really wide and the color contrasts distinct.

(7) Wear boots wherever possible.

(8) Prime the eyelids, then use a medium to dark brown eye shadow, packing it on to the eyelids.  Unlike the conventional approach to eye-styling, using the fingers is best because it creates an inherently messy finish and the result will inevitably be asymmetric which is good.  When content, add some eye shadow under the eyes and again, strive to achieve coverage but not neatness.

(9) Wait a few minutes (which isn’t a necessity with all eye shadows but there are variations even within the ranges of the one manufacturer.  When ready, run jet-black eye shadow along the top and bottom lash-lines.  This is best done with a small eye shadow brush and, once applied, smudge as desired using the fingers.  Experienced users claim Nyx Cosmetics eyebrow cake is the best product available and for touch-ups or quick corrections, recommend Urban Decay’s 24/7 pencils.

(10) The look is convincing only with clumpy eyelashes.  Take a mascara and use the tip to stick the lashes together, forming something which looks vaguely what you imagine spider legs so treated might resemble.  What you’re after is a variation of what eyelash stylists call “the spiky” except instead of being neatly separated, the lashes are in irregular clumps.

(11) The rest of the make-up should tend to the neutral.  The aim remember is pale skin (avoid exposure to sunlight) so use just a BB cream rather than foundation, accentuated only with just a bronzer to emphasize the shape of the cheekbones.  Illamasqua’s cream pigment is highly regarded.

(12) Perhaps counter-intuitively, the hair needs to be washed and conditioned according to the normal routine (heroin-chic is a curated look, not a consequence of neglect).  The idea is to achieve a stringy, un-kept look but, again counter-intuitively, that can really be constructed only if the hair is clean and well kept and with most hair-types, it’s not difficult using nothing more exotic than inexpensive product such as spray, wax or fudge.  In most cases the styling technique is a variation of what hair-dressers call the JBF but because hair types vary, you may need to experiment.  However it’s done, heroin-chic works best with straight hair so, if you’re after the optimal look, straighten first.

(13) There’s no consensus about which color should be used on the lips or even if it should be glossy or matt.  However, unlike the eyes, lipstick should be applied with precision; it’s just a convention of use.

(14) Juxtaposition.  As a look, heroin-chic works only if, at a second glance, it's apparent everything is expensive (think of it as a sub-set of shabby chic); it's not something done with cheap clothing and needs a pair of diamond studs and a good watch to complete the effect but jewelry should be chosen with some restraint, too much and it detracts from what is a very specific construction and silver will always work better than gold.