Pamphlet

Pamphlet (pronounced pam-flit)

(1) A complete publication, of undefined length with fewer pages than the shortest books (typically, 10-40 pages) and usually stitched or stapled with a paper or soft-cardboard cover (although the very early pamphlets tended to be unbound).

(2) A short treatise or essay, generally a controversial tract on some subject of contemporary interest, historically most associated with a political position.

(3) A kind of precursor newspaper containing literary compositions, advertisements and news (archaic).

(4) A brief handwritten work (obsolete) except in some university clubs and societies.

(5) To print (always rare and now obsolete) or distribute pamphlets (obsolete).

1375–1425: From the late Middle English pamphlet & pamphilet, from the earlier pamflet (brief written text; poem, tract, small book), from the Middle French pamphilet (influenced by the Anglo-Latin pamfletus, panfletus & paunflettus (short written text), a syncopated variant of Pamphiletus, diminutive of the twelfth century Medieval Latin Pamphilus, the short form of Pamphilus, seu de Amore (about love), a brief Latin erotic poem (Pamphilus the protagonist) that was popular and widely copied in the Middle Ages (it inspired also a number of comedies for the stage).  The name came from the Ancient Greek Πάμφιλος (Pámphilos), literally “beloved by all”), the construct being pan- (all) + philos (loving, dear).  Because the poems and dramatic works were issued in the short, easily carried format ideally suited to political or other statements, the widely circulated pamphlets lent their name to the whole phenomenon which, as a form of distribution can be imagined as the tweets or TikTok clips of their time.

The meaning once so associated with the word (brief work dealing with questions of current interest; short treatise or essay, generally controversial, on some topical subject) dates from the late sixteenth century, a time when for social and technological reasons, such publications became suddenly popular.  The noun pamphleteer (a writer of pamphlets) emerged in the 1640s and was applied even to activists who merely supported what was advocated, regardless of their involvement in distribution.  From that noun, by the 1690s, came the verb, used in the sense of “to write and issue pamphlets”.  The spellings pamphlette & pamphleter are functionally extinct.  The word pamphlet was adopted unchanged in French, German and Italian while in Spanish the form was Spanish: panfleto and in Portuguese panfleto.  Pamphlet, pamphleteering & pamphleteer are nouns & verbs, pamphletry & pamphleting are nouns, verb & adjective, pamphletful & pamphletism are nouns, pamphleteered & pamphletize, pamphletizes & pamphletizing are verbs, pamphletary & pamphletic are adjectives and pamphletwise is an adverb; the noun plural is pamphlets (pamphleteers has become rare since the predominant meaning shift from polemics to information although some political scientists are fond).

Areopagitica; A speech of Mr. John Milton for the Liberty of Unlicenc'd Printing, to the Parlament of England (1644).  A slim work of 30 pages, long titles were then a thing for pamphlets.  Areopagitica (the title references both the democratic traditions of Ancient Greece and the words of Saint Paul in the New Testaments Book of Acts (17:18-34)) was written in prose and was one of the more influential pamphlets extolling the virtues of the principle of freedom of speech and expression.

The pamphlet was the platform of choice for many writers noted for the vigor of their religious or political views including Sir Thomas More (1478–1535), William Tyndale (circa 1494–1536), Gerrard Winstanley (circa 1609–1676), John Milton (1608–1674), Daniel Defoe (circa 1660–1731), Thomas Dekker (circa 1572–1632), Jonathan Swift (1667–1745), Percy Bysshe Shelley (1792–1822), and the many nineteenth century Chartists.  In this form, it was in England the pamphlet first flourished because unlike in much of Europe, censorship by the state was less restrictive and the power of the churches diminished.  Still, authors did need to be careful and after making the mistake of travelling to Europe where priests still held sway, Tyndale was convicted of heresy and strangled while tied to the stake, actually a merciful act because his body was burned only after death.  In France, the turbulent years of revolutions, empire and wars (1789-1848) were also the “pamphlet decades”, the streets a “battleground of ideas” as well as barricades and bayonets.

The Federalist Papers (Signet Classics edition, 2003) with an introduction, textual notes and a select bibliography by US political scientist Charles R. Kesler (b 1956); since 1788, the book has never been out-of-print.  As well as the obvious importance as a historic document, the contents are of interest if contrasted in content and breadth of ambition with current political discourse.

Among the most famous pamphlets are a few dozen which are remembered not in their original format but as the compilation into which they were assembled for publication the book The Federalist Papers (1788).  The Federalist Papers were literally that, 85 tracts written by Alexander Hamilton (circa 1756-1804), James Madison (1751-1836) and John Jay (1745-1829) and simultaneously in 1787-1788 published in New York newspapers and issued as pamphlets under the pseudonym “Publius”.  The purpose was to encourage ratification of the new US Constitution which had emerged from the Federal Convention in September 1787 and although knowledge of the identity of the authors was widespread, the authors chose “Publius” in a nod to Publius Valerius Publicola, one of the founders of the ancient Roman Republic.  What the pamphleteers wanted was “endorsement by association”; because Publicola translated as “friend of the people” the notion was to link their arguments with republican virtue and the protection of the people from monarchical despotism.

An edition of Some reflections on a pamphlet lately publish'd, entituled, An argument shewing that a standing army is inconsistent with a free government (1697) by Daniel Defoe.

Many of Defoe's pamphlets were not at the time attributed to him although than didn't save him from spending three days in the pillory after political power in the country suddenly shifted.  Nor were most of his novels originally published under his name.  In early eighteenth century England, anonymity was common for those writing novels because prose fiction had neither become “respectable” or solidified as a clearly labeled genre, the objection being the stuff simply wasn’t “true”.  That’s why works like Robinson Crusoe (1719) were marketed as “histories” or “lives”, anonymity helping to sustain the illusion the text was genuine testimony rather than invention.

Meaning shifts in English are not uncommon but the semantic shift of “pamphlet” was an example of a process in which there was first a broadening of use followed by something of a drift rather than a simple replacement. In terms of content, the original sense (which flourished between the sixteenth and eighteenth centuries) had nothing to do with the source of the name which came from a Latin love poem which remained popular in the late medieval & early modern period.  Although there were a handful of examples of Pamphilus, seu de Amore which had been “embellished and extended” by opportunist authors, almost all versions were distributed as folios of a few pages and because this length was ideal for presenting political or theological polemics to a public unlikely to read (and, importantly, pay for) full-length books on the topics, these came to be known as “pamphlets” and those writing the overwhelmingly religious and political tracts were thus pamphleteers.  Until well into the eighteenth century, the word “pamphlet” was used for no other purpose than this canonical historical sense but in the 1800s a noticeable broadening happened in the UK which historians link with (1) the economies of scale offered by improvement in industrial printing, (2) rising literacy levels (3) a heightened interest in political matters as a consequence of the franchise being extended by the Reform Acts (1832, 1867 & 1884), (4) a splintering of various religious denominations and (5) the reduction in the cost of distribution (the extension of road and rail systems).

Pamphlet dealing with STIs (sexually transmitted infections) which used to be called STDs (sexually transmitted diseases) or VD (venereal disease).  Note the reassuring pastel hues.

While the interaction of all these forces meant there were more political and religious tracts (ironically, at a time when matters concerning the latter were becoming less controversial), the short, digestible form of the cheaply-produced pamphlet came to have great appeal in commerce so the term came to be used of just about any small, free booklet.  In an indication that while the means of distribution have changed, the strategy has not, the folk paid a tiny sum to stand on the platforms of railway stations and hand out pamphlets to commuters were fulfilling the same task as the algorithms used to deliver advertising to inboxes and web-pages.  Really, only the targeting has much improved but linguistically, this was the crucial shift; from content-focused to format-defined.  Over time, the proliferation of product announcements, catalogues, and advertising subsumed the original meaning but despite that, many etymologists seem to suggest the association of “pamphlets” with “advertising” didn’t become prevalent until the early twentieth century.

What modern targeted-marketing made an effected tool was the “virtual pamphlet” delivered by companies to digital inboxes of all sorts.  What lands in the inbox of one user will have content optimized for what that user’s history suggests will most likely provoke engagement (and hopefully sell stuff) while the user sitting in the adjacent cubicle might receive something with different content.  In the pre-modern days of printed pamphlets, it was a one-size-fits-all approach although even then a primitive form of targeting was possible; the pamphlets a manufacturer might place in a shop selling women’s shoes would likely be different from the stack in the men’s store.  However, as technology improved and costs further fell (two symbiotic forces) the forms of the printed ephemera of commerce proliferated and the documents became variously smaller, larger, thicker, slimmer, glossier and more colourful which demanded a new descriptive language, thus the emergence or re-purposing of “posters”, “catalogues”, “flyers”, “handbills”, “booklets”, “brochures”, “bulletins”, “folders”, “handouts”, “handbills” and “leaflets”.  With this new generation of forms, the idea of the “tract” which was once synonymous with “pamphlet” became separated and restricted to those documents which were still polemics on religion, politics, policy or some other topical matter.  Pamphlet thus didn’t until later become associated with commercial advertising with “brochure” or “catalogue” used for the more polished publications with the highest production values (indeed, auction houses handling high-priced collectables routinely charge for their glossy catalogues) while “leaflet”, “handbill”, “flyer” and such was used of simpler, often single-sheet and sometimes monochrome.  All this meant by the early twentieth century pamphlet had lost the “exclusivity of seriousness”, something exemplified by a heritage running from Jonathan Swift to The Federalist Papers.

Ocala Plastic Surgery and the Wuxi Sweet Fastener Company both sell solutions to problems but just as their products differ, so do the dynamics of their pamphlets.  Whether pamphlet, catalogue, poster or whatever, content can to some extent dictate form and method.  Ocala Plastic Surgery distributes brochures which not only are information-dense about the range of services offered but also includes visual content designed to entice; even the color choices are part of the messaging.  By contract, the Wuxi Sweet Fastener Company is really providing a list of products and specifications with the photography not at all artistic but most informative.  Not being in markets like Victoria's Secrets or Ocala Plastic Surgery, the Wuxi Sweet Fastener Company uses mostly functional black text on a white background with the odd splash of color there just to draw the eye to a corporate logo or heading.

So the word “pamphlet” became “neutral” because it came to describe a printed format with no implication of content, modern pamphlets typically either instructional, containing information or advertising.  That doesn’t mean there are no longer printed documents described as “political pamphlets” but those which still appear in letter-boxes around election time are better thought of as flyers, usually with a photograph of a smiling candidate and the odd TWS (three word slogan).  The content of pamphlets of the type widely circulated centuries ago has now been relegated to essays published in specialized periodicals and for these “long-form” pieces, readers of course have to pay for the privilege.  In that sense, the “pamphlet” is a historic relic sometimes seen in literary use although, curiously, in political science, politicians with a habit of writing pieces beyond a TWS are still sometimes dubbed “pamphleteers”.  One crew which still occasionally hands outs longer tracts in the style of the old religious pamphlets is the Jehovah's Witnesses but they’re something of a rarity, even a dedicated lot like the Falun Gong prone to modernist brevity.  That leaves some other terms to be described:

Tract: A doctrinal or moral argument in small format, a tract now is understood as a (relatively) short written work advancing a specific doctrine or moral argument.  Whether this is in a simple, accessible form or a dense piece littered with jargon likely to be understood only by other specialists in the field is determined not only by the subject but also the place of publication.  A tract discussing troubles in the Middle East will be different in form depending on whether it appears in a tabloid newspaper or a journal like Foreign Affairs, and that’s one aspect of what Marshall McLuhan (1911-1980) explained as “…the medium is the message…” in Understanding Media: The Extensions of Man (1964).

Broadsheet: Most associated with the now mostly extinct large-form newspaper, the term “broadsheet was used to describe a large-format single sheet for public display.  A broadsheet (broadside also used) could be similar in size to a “poster” and was also a large sheet of paper (or cardboard or other flat surface), printed on one side and designed to be posting in some public place affording wide visibility.  Broadsheets often were used for announcements, news or proclamations by governments and often featured a mix of bold and dense text, woodcut illustrations once a popular inclusion.  The information could include public notices (executions, laws, events, rewards offered for this and that).

Poster for French market release of The Canyons (2013). 

Poster: Although often thought a twentieth century form, the poster is an ancient medium and definitionally it now differs from a broadsheet in that it seeks to convey a message with the use of image rather than text.  Additionally, when text does appear on a poster (and most do include some), especially in the larger formats, it’s often in a stylized form or a typeface which is obviously “artistic”.  The poster is a practical example of the adage “a picture is worth a thousand words” and there have been some memorable eras in posters as graphic art in the twentieth century assumed a previously denied respectability.  In part this was due to the new movements in art (futurism, orphism, cubism etc) being ideally suited to the poster's traditional rectangular aspect but the finest in the genre were probably those in the traditions of art deco, pop art and psychedelia.  Posters, although two-dimensional and static, remain popular appear to have weathered the onset of digital (and may even have benefited from the technology) and it seems likely AI (artificial intelligence) will also be adapted.

Circular: A circular is a document periodically distributed to a targeted, defined audience.  There is no one definition of what a circular looks like, it may be brief or long and come in a variety of (usually smallish) sizes but its core purpose tends to be  the dissemination of informational deemed to be of interest to the audience (or, at least, that in which it’s thought they should be interested).  The classic circulars are now those used for institutional communication (churches great users of the concept).

Victoria’s Secrets catalogue which, on the internet, works as a kind of combination of advertising copy and interactive database.

Catalogue: Catalogues have a long history in modern commerce and the model used by Amazon and such is exactly the same as the old “mail order catalogues” which in the nineteenth century the Americans perfected as a means of distributing goods (via the US Mail) over vast distances.  What has changed is the immediacy; while something ordered through Amazon can land on one’s porch within 24 hours, goods ordered from a mail-order catalogue might not be seen for weeks.  Still, the principle remains the same.  A catalogue is understood as a list of products and that may be as simple as pages of text or accompanied by lavish and tempting illustrations.

Brochure: A brochure is a “puff-piece” and a kind of advertising pamphlet.  A brochure may focus on a single product, a number of products or a manufacturer’s entire range.  Accordingly, a brochure may be a single page or a longer document which is distinguished from a catalogue only in the level of detail tending to be greater.

1961 Ford Galaxie Starliner (left) & 1962 Galaxie with “distinguished hardtop styling” (aka “boxtop”, right)

There are even “fake brochures”.  The aerodynamic qualities the 1960-1961 Ford Galaxie Starliner, possessed by virtue of its gently sloping rear roof-line, generated both speed and stability on the NASCAR (National Association of Stock Car Auto Racing) ovals; that made it a successful race-car but in the showrooms, after some early enthusiasm, sales dropped so it was replaced in 1962 with an implementation of the “formal” style which had been so well-received when used on the Thunderbird.  As the marketing department predicted (or, more correctly, worked out from the results of their focus-group sessions), what they called “distinguished hardtop styling” proved more commercially palatable but while customers may have been seduced, the physics of fluid dynamics didn’t change and the “buffeting” induced at speeds above 140 mph (225 km/h) limited performance, adversely affected straight-line stability (especially when in close proximity to other cars); it also increased fuel consumption, in distance racing especially, something as significant as weight, speed and power.  What the “distinguished hardtop styling” had done was make the Galaxie less competitive on the circuits, the loss of up to 3 mph (5 km/h) in top speed the difference being winning and losing; putting on the lipstick had produced a pig.

Beware of imitations: Images from Ford's 1962 Galaxie Starlift “brochure” which didn't fool the NASCAR scrutineers. 

Quickly to regain the lost aerodynamic advantage, Ford fabricated a handful of detachable fibreglass hard-tops which could be “bolted on”, essentially transforming a Galaxie convertible back into something as slippery (and even a little lighter) as the previous Starliner.  Having no intention of incurring the expense of designing and engineering them to an acceptable consumer standard (which they knew few anyway would buy) Ford simply gave the hand-made plastic roof the name “Starlift”, allocated a part-number and even mocked-up a brochure for NASCAR's officials to read.  Although on paper it appeared a FADC (factory-authorized dealer accessory) like any other (floor-mats, mud flaps etc), an inspection of the device revealed it was obviously phoney, the rear passenger glass on each side not fitting the sloping C-pillar, demanding the use of a pair of tacked-on plastic fillers to close the gap and it was obvious the thing wasn’t close to being waterproof.  Although prepared to turn a blind eye when it suited them, NASCAR thought all this beyond the pale and outlawed the scam.

Triumph Stag magazine advertising: Although conforming to the general specifications of a “flyer” (one page, single side printing, single purpose theme), magazine advertising tended to use the style and techniques of brochures, some would classify this as a “brochure” because of the shared design language.  Because of constraints of space, such advertising usually didn’t contain the wealth of technical details which typically were included in catalogues.

Political campaign flyers: Physical copies printed for crooked Hillary Clinton’s (b 1947; US secretary of state 2009-2013) campaign in the New Hampshire Primary seeking the Democratic Party’s nomination for the 2008 US presidential election (left) and a digital template for those supporting Donald Trump (b 1946; POTUS 2017-2021 and since 2025) in the 2024 US presidential election.  Crooked Hillary’s flyer was distributed by her campaign team; the Trump material was hosted by various Republican-aligned PACs (political action committees).

Flyer, handbill & leaflet: Whether in form or content a flyer, handbill or leaflet differ really doesn’t matter and the three terms are used interchangeably, the choice a function of local practice.  All three imply something small, cheap and “handed-out” (often in the literal sense of someone standing on a street-corner) for some limited, specific purpose (such as a new sushi bar opening around the corner).  The small leaflets came to be known as flyers (the original term in late 1880s US use was “fly-sheet”) on the notion of “made to be scattered around” (ie, the image of stuff “flying around”).  Prior to “flyer” catching on, such papers were called “hand-bills”, that term based on “billboards” (large, poster sized displays) so a handbill was “a bill conveniently held in the hand”.

Cage

Cage (pronounced keyj)

(1) A boxlike enclosure having wires, bars, or the like, for confining and displaying birds or animals or as a protective barrier for objects or people in vulnerable positions (used in specific instances as battery cage, bird-cage, birdcage, Faraday cage, tiger cage, fish cage etc).

(2) Anything that confines or imprisons; prison and figuratively, something which hinders physical or creative freedom (often as “caged-in”).

(3) The car or enclosed platform of an elevator.

(4) In underground mining, (1) an enclosed platform for raising and lowering people and cars in a mine shaft & (2) the drum on which cable is wound in a hoisting whim.

(5) A general descriptor for any skeleton-like framework.

(6) In baseball (1) a movable backstop for use mainly in batting practice & (2) the catcher's wire mask.

(7) In ice hockey and field hockey, a frame with a net attached to it, forming the goal.

(8) In basketball, the basket (mostly archaic).

(9) In various sports which involve putting a ball or other object into or through a receptacle (net, hole), to score a goal or something equivalent.

(10) In fashion, a loose, sheer or lacy overdress worn with a slip or a close-fitting dress.

(11) In ordnance, a steel framework for supporting guns.

(12) In engineering (1) various forms of retainers, (2) a skeleton ring device which ensures the correct space is maintained between the individual rollers or balls in a rolling bearing & (3) the wirework strainers used to remove solid obstacles in the fluids passing through pumps and pipes

(13) To put (something or someone) into some form of confinement (which need not literally be in a cage).

(14) In underwear design, as cage bra, a design which uses exposed straps as a feature.

(15) In computer hardware, as card cage, the area of a system board where slots are provided for plug-in cards (expansion boards).

(16) In anatomy (including in zoology) as rib-cage, the arrangement of the ribs as a protective enclosure for vital organs.

(17) In athletics, the area from which competitors throw a discus or hammer.

(18) In graph theory, a regular graph that has as few vertices as possible for its girth.

(19) In killer Sudoku puzzles, an irregularly-shaped group of cells that must contain a set of unique digits adding up to a certain total, in addition to the usual constraints of Sudoku.

(20) In aviation, to immobilize an artificial horizon.

1175–1225: From the Middle English cage (and the earlier forms kage & gage), from the Old French cage (prison; retreat, hideout), from the Latin cavea (hollow place, enclosure for animals, coop, hive, stall, dungeon, spectators' seats in a theatre), the construct being cav(us) (hollow) + -ea, the feminine of -eus (the adjectival suffix); a doublet of cadge and related to jail.  The Latin cavea was the source also of the Italian gabbia (basket for fowls, coop).  The noun (box-like receptacle or enclosure, with open spaces, made of wires, reeds etc) typically described the barred-boxes used for confining domesticated birds or wild beasts was the first form and form circa 1300 was used in English to describe "a cage for prisoners, jail, prison, a cell".  The noun bird-cage (also birdcage) was in the late fifteenth century formed to describe a "portable enclosure for birds", as distinct from the static cages which came to be called aviaries.  The idiomatic use as “gilded cage” refers to a place (and, by extension, a situation) which is superficially attractive but nevertheless restrictive (a luxurious trap) and appears to have been coined by the writers of the popular song A Bird in a Gilded Cage (1900).  To “rattle someone's cage” is to upset or anger them, based on the reaction from imprisoned creatures (human & animal) to the noise made by shaking their cages.  The verb (to confine in a cage, to shut up or confine) dates from the 1570s and was derived from the noun.  The synonyms for the verb include crate, enclosure, jail, pen, coop up, corral, fold, mew, pinfold, pound, confine, enclose, envelop, hem, immure, impound, imprison, incarcerate, restrain & close-in.  Cage is a noun, verb and (occasional) adjective, caged & caging are verbs (used with object) and constructions include cage-less, cage-like, re-cage; the noun plural is cages.

Wholly unrelated to cage was the adjective cagey (the frequently used derived terms being cagily & caginess), a US colloquial form meaning “evasive, reticent”, said to date from 1896 (although there had in late sixteenth century English been an earlier cagey which was a synonym of sportive (from sport and meaning “frolicsome”)).  The origin of the US creation (the sense of which has expanded to “wary, careful, shrewd; uncommunicative, unwilling or hesitant to give information”) is unknown and despite the late nineteenth century use having been attested, adoption must have been sufficiently hesitant not to tempt lexicographers on either side of the Atlantic because cagey appears in neither the 1928 Webster’s Dictionary nor the 1933 supplement to the Oxford English Dictionary (OED).  John Cage (1912–1992) was a US avant-garde composer who, inter alia, was one of the pioneers in the use of electronic equipment to create music.  He’s also noted for the 1952 work 4′33″ which is often thought a period of literal silence for a duration of that length but is actually designed to be enjoyed as the experience of whatever sounds emerge from the environment (the space, the non-performing musicians and the audience).  It was an interesting idea which explored both the definitional nature of silence and paralleled twentieth century exercises in pop-art in prompting discussions about just what could be called "music".

The related forms jail and gaol are of interest.  Jail as a noun dates from circa 1300 (although it had by then been used as a surname for at least a hundred years) and meant "a prison; a birdcage".  It was from the Middle English jaile, from the Old French jaiole (a cage; a prison), from the Medieval Latin gabiola (a cage (and the source also of the Spanish gayola and the Italian gabbiula)), from the Late Latin caveola, a diminutive of the Latin cavea.  The spellings gaile & gaiole were actually more frequent forms in Middle English, these from the Old French gaiole (a cage; a prison), a variant spelling thought prevalent in the Old North French, which would have been the language most familiar to Norman scribes, hence the eventual emergence of gaol which emerged under that influence.  It’s long been pronounced jail and the persistence of gaol as the preferred form in the UK is attributed to the continued use in statutes and other official documents although there may also have been some reluctance to adopt “jail” because this had come to be regarded as an Americanism.

The Mortsafe

A mortsafe.

The construct was mort + safe.  Mort was from the Middle English mort, from the Old French mort (death).  Safe was from the Middle English sauf, safe, saf & saaf, from the Old French sauf, saulf & salf (safe), from the Latin salvus (whole, safe), from the Proto-Italic salwos, from the primitive Indo-European solh- (whole, every); it displaced the native Old English sicor (secure, sure).  In the case of “mortsafe”, the “mort” element was used in the sense of “corpse; body of the dead”).  The “safe” element can be read either as a noun (an enclosed structure in which material can be secure from theft or other interference) or verb (to make something safe).  For its specific purpose, a mortsafe wholly was analogous with other constructions (meatsafe, monesafe etc).

Popular in the UK in the eighteenth & nineteenth century, mortsafes were structures placed over a grave to prevent resurrectionists (now better remembered as “body-snatchers” or “grave-robbers”) from exhuming the corpse or stealing any valuables which may have been interred with the dead.  The companion term was morthouse which was a secure facility in which bodies were kept for a period prior to burial (obviating the need for a mortsafe).  The noun “resurrectionist” was later re-purposed to describe (1) a believer in a future bodily resurrection, (2) one who revives (more often “attempts to revive”) old practices or ideas (3) one who (for profit or as a hobby) restores or reconditions objects) and (4) in the humor of the turf, a racehorse that mid-course recovers its speed or stamina.  Fashioned usually of wrought iron (sometimes in combination with concrete slabs), those which were hired or leased for only a few weeks usually were secured by the design including pile-like extensions driven into the ground while those permanently installed were “concreted in”.  The tradition of burying the dead with valuables has a long history (the best known example being the tombs of the pharaohs (supreme rulers) of Ancient Egypt) and although in the eighteenth century UK any treasure likely to end up in coffins was by comparison modest, items like wedding rings or other jewellery sometimes were included.  The body-snatcher trade existed because there was demand from medical schools which needed a fair number of fresh cadavers for anatomical study and student instruction.

Demand: Anatomische les van dr. Willem Röell (1728), (Anatomy lesson by Dr Willem Röell (1700-1775)), oil on canvas by Cornelis Troost (1697-1750), Amsterdam Museum.

The Enlightenment (which appears in history texts also as the “Age of Reason”) was the period Europe which created the a framework for modernity.  Beginning late in the seventeenth century, it was an intellectual and cultural movement which sought to apply reason and scientific rigor to explore or explain.  Throughout the eighteenth century the Enlightenment spread throughout Western Europe, the Americas and much of the territory of European empires, brining ideas of individual liberty, religious tolerance and the concept of systematic scientific investigation.  Superstitions didn’t vanish as the Enlightenment spread truth, but was increasingly marginalized to matters where proof or disproof were not possible.  One of the benefits of the Enlightenment was the expansion of medical education which was good (at least sometimes) but it also created a demand for fresh corpses which could be used for dissection, the quite reasonable rationale being it was preferable for students to practice on the dead rather than the living; in the pre-refrigeration-age, demand was high and, during the instructional terms of medical schools, often constant.  The Enlightenment didn’t change the laws of supply and demand and entrepreneurial commerce was there to provide supply, the resurrectionists undertaking their ghoulish work usually under cover of darkness when cemeteries tended to be deserted.

Supply: Resurrectionists at work (1887), illustration by Hablot Knight Browne (1815–1882) whose work usually was credited to his pen-name "Phiz".

Ghoul was from the French goule, from the Persian غول (ġul), from the Arabic غُول (ḡūl) and in mythology, ghouls were demons from the underworld who at night visited the Earth to feast on the dead.  It was an obvious term to apply to grave-robbers although for generations their interests tended to be in the whatever valuables might be found and it was only later “specialists” came to be known as “body-snatchers”, a profession created by corpses becoming commodities.  By extension, in the modern era, those with a disturbing or obsessive interest in stuff to do with the death or dying came to be labelled “ghouls” and their proclivities “ghoulish”.  Mortsafes were a usually effective deterrent to body-snatching and some have survived although they were in the eighteenth century more common than those few would suggest.  While wealthy families paid for permanent structures, many were leased from cemeteries or ironmongers for only the short time required before the processes of decay and putrefaction rendered a corpse no longer a tradeable commodity.  Sturdy and durable, ex-lease mortsafes were recycled for the next burial.  Despite the Enlightenment, rumors did still spread the mortsafes were there to prevent keep the undead from rising to again walk the earth but genuinely they were there to keep others out, not the deceased in.  Still, the idea has potential and were crooked Hillary Clinton (b 1947; US secretary of state 2009-2013) to die (God forbid), some might be tempted to install a mortsafe atop her grave so she can’t arise…just to be sure.

Turreted watchtower (1827), Dalkeith Cemetery, near Edinburgh (photograph by Kim Traynor).

In England, the Murder Act (1751) had mandated the bodies of executed criminals could be deemed property of the state and a supply for the training of surgeons thus existed but demand proved greater.  The solution of the authorities was usually to “turn a blind eye” to activities of the grave-diggers (as long as they restricted the trade to snatching the deceased working class) although in Scotland which (as it does now) operated a separate legal system, there was much public disquiet because, north of the border, there was great reverence for the dead and among the population a widespread belief in resurrection (in the sacred sense), the precepts of which included that the dead could not rise from a bodily incomplete state.  Body snatchers were thus thought desecrationists and vigilantes formed into parties to protect graveyards and there were even fatalities as body-snatchers were attacked.  In Scotland, so seriously was the matter taken there were graveyards with permanent stone structures (“watch-towers” or “watch-houses”) to house the “watchers”, volunteer organizations (which, depending on the size of the town could be over a thousand-strong) with rosters so shifts were available to watch over the site.  Reputedly, especially entrepreneurial suppliers of demand solved the problem of interference by the authorities or “concerned citizens” by “cutting out the middle man” (as it were), murdering tramps, vagrants and such to be supplied to surgeons trusted not to ask too many questions.  The legislative response in the UK was the Anatomy Act (1832, known as the “Warburton Anatomy Act”) which made lawful the donation of dead bodies to those “authorized parties” (surgeons, researchers, medical lecturers and students) licence to dissect; this was the codified origin of the notion of “donating one’s body to science”, the modern fork of which is the “organ donation” system.  With the passage of the 1832 act, supply soon exceed demand with it becoming (in some circles) fashionable to include in one’s will a clause “donate my body to science” while some families, in the spirit of the Enlightenment anxious to assist the progress of medical science made the gesture while others wished just to avoid the expense of a funeral.

The cage bra

The single strap cage bra.

A cage bra is built with a harness-like structure which (vaguely) resembles a cage, encapsulating the breasts using one or more straps.  Few actually use those straps predominately to enhance support and the effect tends to be purely aesthetic, some cage bras with minimal (or even absent) cup coverage and a thin band or multi-strap back.  Designed to be at least partially seen and admired, cage bras can be worn under sheer fabrics, with clothes cut to reveal the construction or even (in elaborated form and often on red carpets) worn alone, the effect borrowed from engineering or architecture where components once concealed (air conditioning ducting, plumbing, electrical conduits etc) deliberately are exposed.  It’s thus a complete reversal of the old rule in which the sight of a bra strap was a fashion-fail.  The idea has been extended to sports bras which anyway have long often used additional, thick straps to enhance support and minimize movement, especially those induced by lateral forces not usually encountered in everyday life.  

Lindsay Lohan in harness cage bra with sheer cups and matching knickers.

The cage bra's salient features include: (1) the straps which are a cage’s most distinctive feature.  The most simple include only a single additional strap across the centre while others have a pair, usually defining the upper pole of each cup.  Beyond that, multiple straps can be used, both at the front and back, some of which may have some functional purpose or be merely decorative.  Single strap cage bras are often worn to add distinctiveness to camisoles while those with multiple straps are referred to as the harness style and have the additional benefit (or drawback depending on one’s view) of offering more frontal coverage, the straps sometimes a framework for lace or other detailing; this is a popular approach taken with cage bralettes.

Front and back views of modestly-styled criss-cross cage bras.

(2) Many cage bras are constructed around a traditional back band, especially those which need to provide lift & support while those (usually with smaller cups) have a thin band (merely for location) or none at all.  In this acknowledgement of the laws of physics, they’re like any other bra.  Those with a conventional back band (both bras and bralettes) are often constructed as the V-shaped cage, the symmetrical straps well suited to v-necks or even square necks and paired with cardigans or more structured jackets or blazers, they’re currently the segment's best-sellers.  A more dramatic look is the criss-cross cage but fashionistas caution this works well only in minimal surroundings so accessories should be limited to earrings or stuff worn on the wrist or beyond.

Example of the cage motif applied to a conventional bra, suitable for larger sizes.

(3) As a general principle, the cage bras manufactured tend to be those with cup sizes in the smaller range, supply reflecting the anticipated demand curve.  However, even the nominal size (A, B, C etc) of the cups of cage bras can be misleading because they almost always have less coverage than all but the most minimal of those used by conventional bras and should be compared with a demi cup or the three-quarter style of plunge bras.  That said, there are strappy designs which include molded cups with underwires suitable for larger sizes but it’s a niche market and the range is limited, the scope for flourishes being limited by the need to preserve functionality, a demand which, all else being equal, tends to increase with as mass grows.  Unlike the structural underwire, many of the "underwireish" parts of a cage bra purely are decorative.

Examples of designs used to fabricate harness cage bras which can be worn under or over clothing or, in some cases, to augment a more conventional bra or bralette.

(4) Despite the specialized nature of cage bras, some are multi-purpose and include padding with all the usual advantages in concealment and additional volume, permitting use as an everyday garment rather than one used exclusively for display.  Some include removable padding so the bra can be transformed into a see-through design.

Choker cage bra.

(5) The methods of closure type vary.  The most uncompromising designs actually have no closure mechanism; the idea being one would detract from the purity of the lines so this requires the wearer to pull it over the head; to be fashionable, sometimes there's a price to be paid.  Other types use both front and back closures, usually with conventional hook & clasp fittings (so standard-sized extenders can sometimes be used) but there are some which borrow overtly from the traditions of BDSM underwear (the origin of the cage bra motif) and use extravagantly obvious buckles and even the occasional key-lock.  The BDSM look is most obviously executed in the choker cage bra which includes a neck choker as a focal point to accentuate the neck and torso, something best suited to a long, slender neck.  Buyers are are advised to move around when trying these on because the origins of the BDSM motif lay in devices used in Medieval torture routines so a comfortable fit is important.

Cage bralette.

(6) Almost all cage bras continue to use the same materials as conventional garments, the fabrics of choice being nylon or spandex, their elasticity permitting some adjustments to accommodate variations in shape or location.  Sometimes augmented with lace, fabric, mesh or metal rings, straps can also be made from leather.

Singer Ricki-Lee Coulter (b 1985, left) in a (sort of) dress with an illusion panel under the strappings which may be compared with an illusion bra (right).

(7) The cage and the illusion. The illusion industry variously exchanges and borrows motifs.  Used by fashion designers, the illusion panel is a visual trick which to some extent mimics the appearance of bare skin.  It’s done with flesh-colored fabric, cut to conform to the shape of wearer and the best known products are called illusion dresses although the concept can appear on other styles of garment.  Done well, the trick works, sometimes even close-up but it’s ideal for photo opportunities.  Because cage bras use a structure which can recall the struts used in airframes or the futtocks which are part of nautical architecture, they're an ideal framework for illusion panels.

Equiluminant

Equiluminant (pronounced ee-kwuh-loom-uh-nuhnt)

(1) In optics, the quality of two or more objects or phenomenon being equally luminant.

(2) Figuratively, two or more people being judged equally illustrious, attractive, talented etc.

1860s: The construct was equi- +‎ luminant.  As an adjective, luminant means "that which illuminates; that which is luminous" while as a noun it describes "an illuminating agent".  Luminant was from the Latin verb lūminant, the third-person plural present active indicative of lūminō, the construct being lūmen, from the Proto-Italic louksmən, from the primitive Indo-European léwk-s-mn̥, from the root lewk- (bright) +‎ -ō (appended to form agent nouns).  The accepted synonym is isoluminant and equiluminescent is the alternative form.  When used figuratively, although it would make no sense in science, the comparative is “more equiluminant” and the superlative most “equiluminant”.  Equiluminant & equiluminescent are adjectives and equiluminance is a noun; the noun plural is equiluminances (which some list as non-standard).

The prefixes: equi-, homo-, peri- & iso-

The prefixes “equi-”, “homo-”, “peri-” & “iso-” are all used to in same way suggest a concept of sameness or equality, but by tradition and convention, are used in different contexts to produce different meanings or emphasis:  Equi- is used to indicate equality, evenness, or uniformity and is often seen in mathematical, scientific & technical publications to describe something is equal in measure or evenly distributed such as equilateral (a shape having all sides of equal length, equidistant (being at equal distances from two or more points) & equilibrium (a state of balance where opposing forces or influences are equal).  Homo- is used to imply “same” or “alike” and thus sameness or (sometimes by degree) similarity.  In technical use it is a standard form in biology, chemistry & the social sciences to indicate sameness in kind, structure, or composition and by far the most common modern use is in the now familiar “homosexual” which in many jurisdictions is now a proscribed (or at least discouraged) term because of negative associations (“homo” as a stand-alone word also having evolved as a slur used of, about or against homosexual men).

The uses of the prefix are illustrated by homogeneous (composed of parts or elements that are all of the same kind, homologous (having the same relation, relative position, or structure) & homonym (in linguistics words which sound the same or are spelled the same but have different meanings).  Iso- is used to denote equality, uniformity, or constancy in terms of specific characteristics like size, number, or configuration and is most used in scientific and mathematical publications.  Examples of use include isometric (having equal dimensions or measurements, isothermal (having constant temperature) & isosceles (having two sides of equal length).  Peri- is used to denote “surrounding or enclosing”, or “something near or around a specific area or object”, examples including perimeter (the continuous line forming the boundary of a closed geometric figure), periscope (an optical instrument for viewing objects that are above the level of direct sight, using mirrors or prisms to reflect the view & peripheral (relating to or situated on the edge or periphery of something.  So equi-focuses on equality in measure, distance, or value, homo- focuses on sameness in kind, structure, or composition, iso- focuses on equality or uniformity in specific characteristics or conditions while peri- :focuses on surrounding or enclosing, or being near or around something.  For most purposes equi- & iso- can be used interchangeably and which is used tends to be a function of tradition & convention.

Equiluminant colors

An example the equiluminant in blue & orange.  In color the text appears at the edges to "shimmer" or "vibrate".  When re-rendered in grayscale, because the value of the luminance is so close, the two shades become almost indistinguishable.

In optics, “equiluminant” is a technical term used to colors with the same (or very similar) luminance (brightness) but which differ in hue (color) or saturation (intensity).  The standard test for the quality is to convert a two-color image to grayscale and, if equiluminant, the colors would appear nearly indistinguishable because they share the same level of “lightness”.  It’s of some importance in fields as diverse as military camouflage, interior decorating, fashion, astronomy and cognitive psychology.  In the study of visual perception, when colors are equiluminant, the human visual system relies primarily on the differences in hue and saturation (rather than brightness) to distinguish between them and this can create challenges in perception; in many cases, the brain will struggle to segregate colors based solely on luminance; essentially, there is a lack of information.

An enigmatic abstraction (2024) by an unknown creator.  This is an example of the use of non-equiluminant shades of orange & blue, the original to the left, copy rendered in gray-scale to the right.

In art and design, the quality of equiluminance can be exploited to create visual effects, the perception of some “shimmering” or “vibrating” at the edges where colors meet actually a product of the way the different hues are perceived by the brain to be “less defined” (a process not dissimilar to the “grayscaling”) and thus “dynamic”, lending the impression of movement even in a static image, especially if seen with one’s peripheral vision.  While a handy device for visual artists, it can be something of some significance because the close conjunction of equiluminant colors can make certain visual tasks more difficult, most obviously reading text or distinguishing shapes and objects.  All that happens is the extent of the luminance contrast can create a perception of fuzziness at the edges of shapes which means some people can suffer a diminished ability to distinguish fine details and the smaller the object (text, numerals or geometric shape), the more acute the problem.  The phenomenon has been well researched, scientists using the properties in equiluminant colors to study how the brain processes color and the findings have been important in fields like instrumentation and the production of warning signs.

Richard Petty's 1974 NASCAR (National Association of Stock Car Auto Racing) Dodge Charger (left) and 3 ton Super-Duty Jack, produced under licence by the Northern Tool Company (right).

1974 was the last year in which the big-block engines were allowed to run in NASCAR and the big-block era (1962-1973) was NASCAR's golden age.  Richard Petty (b 1937) used a "reddish orange" to augment his traditional blue when he switched from Plymouth to Dodge as the supplier of his NASCAR stockers in the early 1970s.  His team was actually sponsored by STP rather than Gulf and STP wanted their corporate red to be used but in the end a "reddish orange" compromise was negotiated.  However, when he licenced the Northern Tool Company to sell a "Richard Petty" jack, the shade used appeared to be closer to the classic "Gulf orange".

Sexy Lamborghinis in a not quite equiluminant color combination following those of the Gulf Western racing teams: 1964 1C TL tractor (top) and 1968 1R tractor (bottom).

Lamborghini had been making tractors and other farm equipment since 1948 when first its track-drive models appeared in 1955, the 1C-TL produced between 1962-1966.  Unrelated to that model cycle, it was in 1966 Lamborghini unveiled the sensational Miura (1966-1973), powered by a transversely located, mid-mounted, 3,929 cm³ (240 cubic inch) V12 engine which sucked prodigious quantities of gas (petrol) through four triple throat downdraft Weber carburetors, each of which was needed to satiate the thirst.  The power was sent to the road via a five-speed transaxle which shared it's lubrication with the engine (shades of the BMC Mini (1959-2000) which turned out to be a bad idea and one not corrected until the final run as the Miura SV (1971-1973).  To achieve the stunning lines, mounting the V12 transversely was the only way to make things fit and the engineering was a masterpiece of packaging efficiency but it resulted in the car displaying some curious characteristics at high speed.  The specification of the 1C TL Tractor was more modest although quite appropriate for its purpose; it was powered by an air-cooled 1,462 cm³ (89 cubic inch) which delivered power to the rear portal axle and drive sprockets via a dual-range, three-speed manual transmission.  However, being a diesel, there was of course fuel-injection (by Bosch), an advance Lamborghini's V12s didn’t receive until 1985 when US emission-control regulations compelled the change.  This version of 1R tractor is known as the cofano squadrato (squared hood (bonnet)); produced between 1966-1969, it replaced the earlier 1R (1961-1965) which featured a rounded hood.  The earlier model seems not retrospectively to have been christened but presumably it would have been the cofano arrotondato (rounded hood), proving everything sounds better in Italian.  An Italian could read from a lawnmower repair manual and it would sound poetic.

Not all agreed all Italians sounded so mellifluous.  In the entry for 10 January 1927 detailing a journey on the Brindisi-Rome train, the novelist Evelyn Waugh (1903-1966) noted in his diary (edited by Michael Davie (1924-2005) and published in 1976): “…a woman with the smile of a Gioconda and the voice of a parrot.  We seem to have stopped at every station in Italy, all decorated with grubby stencilled pictures of Il Duce [Benito Mussolini (1883-1945; Duce (leader) & Prime-Minister of Italy 1922-1943)] looking as if they were advertising Hassals[?] Press Art School.  All common Italian women have voices like parrots.”  By then, maybe the Duce had “made the trains run on time” so there would have been that.  The mention of “Giocondo” was an allusion to the Italian noblewoman Lisa del Giocondo (1479–1542); her name was given to the Mona Lisa, her portrait commissioned by her husband and painted by Leonardo.

A most uncommon Italian: The Mona Lisa (circa 1503), oil on white poplar panel by Leonardo da Vinci (1452–1519).

The John Hassall Correspondence Art School was a London art education institution established early in the 20^th century by the illustrator John Hassall (1868–1948) and Waugh, thinking himself both and “artist” and connoisseur of fine art, had little regard for “commercial art”.  In those years however, there was something of a boom in “poster art” and, with growing demand for graphic artists, the school filled a niche and its popularity (and profitability) increased as correspondence courses, were added, permitting students to learn via mail; conceptually, it was the same idea as “on-line education”.  What came to be called the “Hassall method” (characterized by the flat colors enclosed by thick black lines) would become an identifiable motif in early art deco.  Being quintessentially “upper middle class”, Waugh had to resort to terms like “common”, “lower class” or “lower middle class” to disparage those he thought socially beneath him; unlike members of the upper class (aristocrats, gentry, the genuinely rich etc), he couldn’t hardly use “middle class” as a slur as they could.  On 16 July 1956 he expressed his pleasure the woman buying his house was willing also “…to take over cows and peasants if required.”  Seldom did he miss an opportunity to make some mention of his superior tastes, his entry of 12 February, 1961 recording with obvious glee the “…great pleasure resulting from being rid of servants – one can throw away all the presents they have given one.”  Confident in the discernment of his readers, he didn’t bother to write “ghastly presents”.

As everybody knows, in Mean Girls (2004), there's an example or reference point for just about every known sociological, zoological, linguistic, political, scientific, botanical, geological or cosmological phenomenon yet observed.  Here, Lindsay Lohan in baby pink and powder blue illustrates an instance of equiluminance.

At scale, equiluminance doesn’t have to be obvious for it still to have desirable “side effects” and while it’s often noted two specific hues ((1) the blue Llewellyn Rylands pigments 3707 (Zenith Blue, replicated by Dulux as “Powder Blue”) & (2) the orange Rylands pigments 3957 (Tangerine, replicated by Dulux as “Marigold”)), that their use in combination appears so often on cars, motor-cycles and other stuff with wheels is due less to the claim the shades seem at the edge to “vibrate” that the striking combination appearing on some of the Gulf Oil sponsored Ford GT40s and Porsche 917s during sports car racing’s golden era (1950-1972).  Given the surface area involved, the effect is probably imperceptible when viewed at close range but the science does suggest that at speed (and these were fast machines), at the typical viewing range found on racetracks, there was what the optical analysts call “visual pop”, something which heightens the brain’s perception of motion.

Ford GT40 chassis# 1075, winner of the 1968 & 1969 Mans 24 hour endurance classic in Gulf racing livery.

Gulf's colors were not equiluminescent.  The company's original "corporate color scheme" had been a dark blue & orange combo but Gulf was an acquisitive conglomerate and in late 1967 it took over the Wilshire Oil Company of California, the signature colors of which were powder blue and orange, something which Gulf’s management thought “more exciting” and better suited to a racing car.  The change was made for the 1968 season with the Fords now running as five-litre (305 cubic inch) sports cars, governing body having banned the seven-litre engines the cars previously had used (under a variety of names, motorsport has for decades been governed by some of world sport’s dopiest regulatory bodies).  In the Gulf colors, fitted with 302 cubic inch (4.9 litre) engines, Ford GT40 Mark I (chassis #1075) won the Le Mans 24 hour endurance classic in 1968 & 1969 (repeating the brace Ford had achieved with the 7.0 litre (427 cubic inch) Mark II & Mark IV versions in 1966-1967), the first time the same car had achieved victory twice.  In 1968, #1075 won the BOAC International 500, the Spa 1000-kilometer race, and the Watkins Glen 6-hour endurance race, while in 1969 it also took the Sebring 12-hour race, a remarkable achievement for a race car thought obsolescent.  The livery has since been much replicated, including on many machines which have never been near a race track.

1971 Porsche 917K in Gulf Racing livery.  The fins were added to improve straight-line stability and were strikingly similar to those which appeared on some late 1950s US Chryslers although the aerodynamic properties of those were dubious, despite corporate claims.

Interestingly, the team painting the GT40s were aware of the issue created by equiluminant colors and knew that when photographed in certain conditions, the shades could tend thus.  As a matter of professional pride, they didn’t want it thought they’d created something with “fuzzy edges” so deliberately was added a dark blue hairline-border around the orange, reducing the optical illusion to ensure that when photographed, everything looked painted with precision.  When the Gulf team in 1970 switched to using Porsche 917s for the World Sports Car championship, they adopted the expedient of a black line of definition between the blue & orange so the whole enduring appeal of the combination lies just in the striking contrast and relies not at all on any tendency to the equiluminant.

Ford GT Heritage Edition First Generation (left) and Second Generation (right). 

Little more than 100 GT40s were built but Ford noted with interest the ongoing buoyancy of the replica market, as many as 2,000 thought to have been built in a number of countries (although that's dwarfed by number of replica Shelby American Cobras; it's believed there are 50-60,000-odd of them, a remarkable tribute to the 998 originals).  In the twenty-first century, the company decided to reprise the design but the new GT (2004-2006) was hardly a clone and although it shared the basic mechanical layout and the shape (though larger) was close, it was a modern machine.  The car wasn’t called GT40 because the rights to the name had ended up with another company and Ford declined to pay the demanded price.  Over 4000 were built and one special run was a tribute to the 1968-1969 cars in Gulf livery, 343 of the “Heritage Editions” produced.  A second generation of GTs was produced between 2016-2022 and was very modern, the demands of the wind-tunnel this time allowed to prevail over paying tribute to the classic lines of the 1960s.  Although the supercharged 5.4 litre V8 didn’t return and the new car used a turbocharged 3.5 litre (214 cubic inch) V6, it outperformed all its predecessors over the last 60-odd years (all the original GT40 chassis built between 1964-1969) including the 427 cubic inch monsters that won at Le Mans in 1966 & 1967 so it took decades, but eventually there really was a "replacement for displacement".  The V6 also was used also in pick-up trucks which doesn't sound encouraging but versions of the small & big block V8s used in the GT40s also saw similar service, the latter even first appearing in the doomed Edsel.  Production of the second generation was limited to 1350 units, 50 of which were “Heritage Editions” in the Gulf colors, one of several “limited editions”.