Zephyr

Zephyr (pronounced zef-uhr (U) or zef-er (non-U))

(1) A gentle, mild breeze, considered the most pleasant of winds.

(2) By extension, any of various things of fine, light quality (fabric, yarn etc), most often applied to wool.

(3) In the mythology of Antiquity, the usual (Westernised) spelling of Ζεφυρος (Zéphuros or Zéphyros), the Greek and Roman god of the west wind, son of Eos & Astraeus and brother of Boreas; the Roman name was Zephyrus, Favonius.

(4) As a literary device, the west wind personified which should be used with an initial capital letter.

(5) In the mythology of Antiquity, as Zephyrette, a daughter of Aeolus; a tiny female spirit of the wind. 

(6) A model name used on cars of variable distinction produced by the Ford Motor Company (FoMoCo) and sold under the Ford, Mercury & Lincoln brands.

(7) A type of soft confectionery made by whipping fruit and berry purée (mostly apple purée) with sugar and egg whites, to which is added a gelling agent such as pectin, carrageenan, agar, or gelatine.  Often called zefir, the use was a semantic loan from the Russian зефи́р (zefír). 

Circa 1350: From the Middle English zeferus & zephirus, from the Old English zefferus, from the Latin zephyrus, from the Ancient Greek Ζέφυρος (Zéphuros or Zéphyros) (the west wind), probably from the Greek root zophos (the west, the dark region, darkness, gloom).  The Latin Zephyrus was the source also of zéphire (French), zefiro (Spanish) and zeffiro (Italian).  The feminine form zephyrette (capitalised and not) is rare and the alternative spellings were zephir & zefir, the latter (in the context of food) still current.  The casual use in meteorology dates from circa 1600 and the meaning has shifted from the classical (something warm, mild and occidental) to now be any gentle breeze or waft where the wish is to suggest a wind not strong and certainly not a gust, gale, cyclone, blast, typhoon or tempest.  Zephyr is a noun & verb, zephyred is a verb & adjective, zephyring is a verb and zephyrous, zephyrlike & zephyrean are adjectives; the noun plural is zephyrs.  The adverb zephyrously is non-standard.

Cupid and Psyche (1907) by Edvard Munch (1863–1944).

In Greek mythology, Ζεφυρος (transliterated as Zéphuros or Zéphyros) was the god of the west wind, one of the four seasonal Anemoi (wind-gods), the others being his brothers Notus (god of the south wind), Eurus (god of the east wind) and Boreas (god of the east wind).  The Greek myths offer many variations of the life of Zephyrus, the offspring of Astraeus & Eos in some versions and of Gaia in other stories while there were many wives, depending on the story in which he was featured.  Despite that, he’s also sometimes referred to as the “god of the gay”, based on the famous tale of Zephyrus & Hyakinthos (Hyacinthus or Hyacinth).  Hyacinth was a Spartan youth, an alluring prince renowned for his beauty and athleticism and he caught the eye of both of both Zephyrus and Apollo (the god of sun and light) and the two competed fiercely for the boy’s affections.  It was Apollo whose charms proved more attractive which left Zephyrus devastated and in despair.  One day, Zephyrus chanced upon the sight of Apollo and Hyacinth in a meadow, throwing a discus and, blind with anger, sent a great gust of wind at the happy couple, causing the discus to strike Hyacinth forcefully in the head, inflicting a mortal injury.  Stricken with grief, as Hyacinth lay dying in his arms, Apollo transformed the blood trickling to the soil into the hyacinth (larkspur), flower which would forever bloom in memory of his lost, beautiful boy. Enraged, Apollo sought vengeance but Zephyrus was protected by Eros, the god of love, on what seems the rather technical legal point of the intervention of Zephyrus being an act of love.  There was however a price to be paid for this protection, Zephyrus now pledged to serve Eros for eternity and the indebted god of the west wind soon received his first task.  There are other tales of how Cupid and Psyche came to marry but in this one, with uncharacteristic clumsiness, Cupid accidently shot himself with one of his own arrows of love while gazing upon the nymph Psyche and it was Zephyrus who kidnapped her, delivering his abducted prize to Cupid to be his bride.

Chloris and Zephyr (1875) by William-Adolphe Bouguereau (1825-1905), Musee des Beau-Arts of the Musées Mulhouse Sud Alsace.

Zephyros was in classical art most often depicted as a handsome, winged youth and a large number of surviving Greek vases are painted with unlabeled figures of a winged god embracing a youth and these are usually identified as Zephyros and Hyakinthos although, some historians detecting detail differences list a number of them as being of Eros (the god of Love) with a symbolic youth.  Although sometimes rendered as a winged god clothed in a green robe and crowned with a wreath of flowers, in Greco-Roman mosaics, Zephyros appears usually in the guise of spring personified, carrying a basket of unripened fruit.  In some stories, he is reported to be the husband of Iris, the goddess of the rainbow and Hera’s messenger and in others, Podarge the harpy (also known as Celano) is mentioned as the wife of Zephyrus but in most of the myths he was married to Chloris.  Chloris by most accounts was an Oceanid nymph and in the tradition of Boreas & Orithyia and Cupid and Psyche, Zephyrus made Chloris his wife by abduction, making her the goddess of flowers, for she was the Greek equivalent of Flora and, living with her husband, enjoyed a life of perpetual spring.

Standardized wind: The Beaufort wind force scale

With strategically placed palms, Lindsay Lohan resists a zephyr's efforts to induce a wardrobe malfunction, MTV Movie Awards, Los Angeles, 2008 (left) which may be C&Ced (compared & contrasted) with the stronger breeze (probably 3-4 on the Beaufort Scale) disrupting the modern art installation that is Donald Trump's (b 1946; US president 2017-2021 and since 2025) hair (right).

Beaufort Wind Scale, circa 1865.

The Beaufort wind force scale was devised because the British Admiralty was accumulating much data about prevailing weather conditions at spots around the planet where the Royal Navy sailed and it was noticed there was some variation in way different observers would describe the wind conditions.  In the age of sail, wind strength frequency and direction was critical to commerce and warfare and indeed survival so the navy needed to information to be as accurate an consistent as possible but in the pre-electronic age the data came from human observation, even mechanical devices not usually in use.  What Royal Navy Captain (later Rear Admiral) Sir Francis Beaufort 1774–1857) early in nineteenth century noticed was that a sailor brought up in a blustery place like the Scottish highlands was apt to understate the strength of winds while those from calmer places were more impressed by even a moderate breeze, little more than what a hardy Scots sold salt would call a zephyr.  Accordingly, he developed a scale which was refined until formally adopted by the Admiralty during the 1930s after he’d been appointed Hydrographer of the Navy.  The initial draft reflected the functional purpose, the lowest rating describing the sort of gentle zephyr which was just enough to enable a ship's captain slowly to manoeuvre while the highest was of the gale-force winds which would shred the sails.  As sails gave way to steam, the scale was further refined by referencing the effect of wind upon the sea rather than sails and it was adopted also by those working in shore-based meteorological stations.  In recent years, categories up to 17 have been added to describe the phenomena described variously as hurricanes, typhoons & cyclones.

The National Biscuit Company's Zephyrettes, circa 1915.

In the mythology of Antiquity, Zephyrette was a daughter of Aeolus and a tiny female spirit of the wind.  That the nymph's name was early in the twentieth century appropriated by the National Biscuit Company (1898–1971, Nabisco (1971–1985) & RJR Nabisco (1985–1999) and now a subsidiary of Mondelēz International) to describe a light, crisp cracker, recommended to be used for hors d'oeuvres might outrage feminists studying denotation and connotation in structural linguistics and the more they delve, the greater will be the outrage.  Mostly, the word "zephyr" now is used by novelists and poets because while indicative of the force of a wind, it's not defined and is thus not a formal measure so what's a zephyr in one poem might be something more or less in another.  In other texts, such inconsistencies might be a problem but for the few thousand souls on the planet who still read poetry, it's all part of the charm.

For good & bad: FoMoCo's Zephyrs

Lincoln Zephyr V12, 267 cubic inches (4.4 litre).  It was the last of the American V12s.

In the inter-war era, the finest of the big American cars, the Cadillacs, Lincolns, Packards and Duesenbergs, offered craftsmanship the equal of anything made in Europe and engineering which was often more innovative.  The 1930s however were difficult times and by mid-decade, sales of the big K-Series Lincolns, the KA (385 cubic inch (6.3 litre) V8) and KB (448 cubic inch (6.3 litre) V12) were falling.  Ford responded by designing a smaller, lighter Lincoln range to bridge the gap between the most expensive Ford and the lower-priced K-Series Lincolns, the intention originally to power it with an enlarged version of the familiar Ford V8 but family scion Edsel Ford (1893–1943; president of the Ford Motor Company (FoMoCo), 1919-1943), decided instead to develop a V12, wanting both a point of differentiation and a link to K-Series which had gained for Lincoln a formidable reputation for power and durability.  Develop may however be the wrong word, the new engine really a reconfiguration of the familiar Ford V8, the advantage in that approach being it was cheaper than an entirely new engine, the drawback the compromises and flaws of the existing unit were carries over and in some aspects, due to the larger size and greater internal friction, exaggerated.

Lincoln Zephyr V12, 292 cubic inches (4.8 litre).

The V12 however was not just V8 with four additional pistons, the block cast with a vee-angle of 75^o rather than the eight’s 90^o, a compromise between compactness and the space required for a central intake manifold and the unusual porting arrangement for the exhaust gases.  The ideal configuration for a V12 is 60^o and without staggered throws on the crankshaft, the 75^o angle yielded uneven firing impulses, although, being a relatively slow and low-revving unit, the engine was felt acceptably smooth.  The cylinder banks used the traditional staggered arrangement, permitting the con-rods to ride side-by-side on the crank and retained the Ford V-8’s 3.75 inch (90.7 mm) stroke but used a small bore of just 2.75 inches (69.75 mm), then the smallest of any American car then in production, yielding a displacement of 267 cubic inches (4.4 litres), a lower capacity than many of the straight-eights and V8s then on the market.

Because the exhaust system was routed through the block to four ports on each side of the engine, cooling was from the beginning the problem it had been on the Ford V8 but on a larger scale.  Although the cooling system had an apparently impressive six (US) gallon (22.7 litre) capacity, it quickly became clear this could, under certain conditions, be marginal and the radiator grill was soon extended to increase airflow.  Nor was lubrication initially satisfactory, the original oil pump found to be unable to maintain pressure when wear developed on the curfaces of the many bearings; it was replaced with one that could move an additional gallon (3.79 litre) a minute.  Most problems were resolved during the first year of production and the market responded to the cylinder count, competitive price and styling; after struggling to sell not even 4000 of the big KAs in 1935, Lincoln produced nearly 18,000 Zephyrs in 1936, sales growing to over 25,000 the following year.  Production between 1942-1946 would be interrupted by the war but by the time the last was built in 1948, by which time it had been enlarged to 292 cubic inches (4.8 litre (there was in 1946, briefly, a 306 cubic inch (5.0 litre) version) over 200,000 had been made, making it the most successful of the American V12s.  It was an impressive number, more than matching the 161,583 Jaguar built over a quarter of a century (1971-1997) and only Daimler-Benz has made more, their count including both those used in Mercedes-Benz cars and the the DB-60x inverted V12 aero-engines famous for their wartime service with the Luftwaffe and the Mercedes-Benz T80, built for an assault in 1940 on the LSR (Land Speed Record).  Unfortunately, other assaults staged by the Third Reich (1939-1945) meant the run never happened but the T80 is on permanent exhibition in the factory's museum in Stuttgart so viewers can ponder Herr Professor Ferdinand Porsche's (1875–1951) pre-war slide-rule calculations of a speed of 650 km/h (404 mph) (not the 750 km/h (466 mph) sometimes cited).

1939 Lincoln-Zephyr Three Window Coupe (Model Code H-72, 2500 of which were made out of the Zephyr’s 1939 production count of 21,000).  It was listed as a six-seater but the configuration was untypical of the era, the front seat a bench with split backrests, allowing access to the rear where, unusually, there were two sideways-facing stools.  In conjunction with the sloping roofline, it was less than ideal for adults and although the term “3+2” was never used, that’s probably the best description.  The H-72 Three Window Coupe listed at US$1,320, the cheapest of the six variants in the 1939 Zephyr range.

It may sound strange that in a country still recovering from the Great Depression Ford would introduce a V12 but the famous “Flathead” Ford V8 was released in 1932 when economic conditions were at their worst; people still bought cars.  The V12 was also different in that although a configuration today thought of as exotic or restricted to “top of the line” models, for Lincoln the Zephyr was a lower-priced, mid-size luxury car to bridge a gap in the corporate line-up.  Nor was the V12 a “cost no object” project, the design using the Flathead’s principle elements and while inaccurate at the engineering level to suggest it was the “Ford V8 with four cylinders added” the concept was exactly that and if the schematics are placed side-by-side, the familial relationship is obvious.  Introduced in November 1935 (as a 1936 model), the styling of the Lincoln Zephyr attracted more favourable comment than Chrysler’s Airflows (1934-1937), an earlier venture into advanced aerodynamics (then known as “streamlining”) and the name had been chosen to emphasize the wind-cheating qualities of the modernist look.  With a raked windscreen and integrated fenders, it certainly looked slippery and tests in modern wind tunnels have confirmed it indeed had a lower CD (drag coefficient) than the Airflows which looked something like unfinished prototypes; the public never warmed to the Airflows, however accomplished the engineering was acknowledged to be.  By contrast, the Zephyrs managed to cloak the functional efficiency in sleek lines with pleasing art deco touches; subsequently, New York’s MOMA (Museum of Modern Art) acknowledged it as “the first successfully streamlined car in America”.  So much did the style and small V12 capture the headlines it was hardly remarked upon that with a unitary body, the Zephyr was the first Ford-made passenger vehicle with an all-steel roof, the method of construction delivering the required strength at a lighter weight, something which enabled the use of an engine of relatively modest displacement.

The American Home Front 1941-1942 (2006) by Alistair Cooke (1908-2004),  The cover illustration was of him filling up the Zephyr's V12, Pasadena, California, 1942.

In 1942, just after the US had entered the war (thereby legitimizing the term “World War II” (1939-1945)) the expatriate (the apocope “expat” not in general use until the 1950s when Graham Greene's (1904-1991) novel The Quiet American (1955) appears to have given it a boost) UK-born US journalist Alistair Cooke began a trip taking from Washington DC and back, via Virginia, Florida, Texas, California, Washington state and 26 other states, purchasing for the project a 1936 Lincoln Zephyr V12, his other vital accessories five re-tread tyres (with the Japanese occupation of Malaya, rubber was in short supply and tyres hard to find), a gas (petrol) ration coupon book and credentials from his employer, the BBC (British Broadcasting Corporation).  It was a journalist’s project to “discover” how the onset of war had changed the lives of non-combatant Americans “on the home front” and his observations would provide him a resource for reporting for years to come.  Taking photographs on his travels, he’d always planned to use the material for a book but, as a working journalist during the biggest event in history, it was always something done “on the side” and by the time he’d completed a final draft it was 1945 and with the war nearly over, he abandoned the project, assuming the moment for publication had passed.  It wasn’t until two years after his death that The American Home Front 1941-1942 (2006) was released, the boxed manuscript having been unearthed in the back of a closet, under a pile of his old papers.

Cooke had a journalist’s eye and the text was interesting as a collection of unedited observations of the nation’s culture, written in the language of the time.  In the introduction Cooke stated: “I wanted to see what the war had done to the people, to the towns I might go through, to some jobs and crops, to stretches of landscape I loved and had seen at peace; and to let the significance fall where it might.”  During his journey, he interviewed many of the “ordinary Americans” then traditionally neglected by history (except when dealt with en masse), not avoiding contentious issues such as anti-Semitism and racism but also painted word-pictures of the country through which he was passing, never neglecting to describe the natural environment, most of it unfamiliar to an Englishman who’d spent most of his time in the US in cities on the east and west coasts.  As a footnote, although the Zephyr’s V12 engine has always been notorious for the deficiencies in its cooling system, at no time during the journey did Cooke note the car overheating so either the radiator and plumbing did the job or he thought the occasional boil-over so unremarkable he made no remark. 

1969 Ford (UK) Zephyr Zodiac Mark IV.

Lincoln ceased to use the Zephyr name after 1942, subsequent V12 cars advertised simply as Lincolns, distinguished in name only by the coachwork.  The Zephyr badge was in 1950 revived by Ford of England for their line of mainstream family cars, augmented after 1953 by an up-market version called the Zodiac, noted for its bling.  The first three generations (1950-1966) were well-regarded (the Mark III (1962-1966) in most ways a superior car to the contemporary US Ford Falcon) and enjoyed success in both the home and export markets but the Mark IV (1966-1972), despite a tantalizingly advanced specification and offering a lot of interior space and external metal for the money, proved so ghastly the name was retired when the range was replaced with something (the Mark 1 Granada (1972-1977) which was on paper less ambitious but was, on the road, much superior.  Not having suffered the tainted Mark IV Zephyrs, Ford felt it safe to recycle the Zephyr name in the US, firstly on the bland Mercury clone (1978-1983) of the (US) Ford Fairmont and finally, for two seasons (2005-2006), on an undistinguished Lincoln which with some haste was re-branded "MKZ".  On either side of the Atlantic, there have been no Zephyrs since.

 

1962 Ford Galaxie 500/XL Sunliner Convertible 390 (left), 1967 Ford Zodiac Executive (centre) and 1974 Leyland P76 V8 Executive (right). 

The Mark IV Zodiac's wheel covers (the design concept known as "starburst") had first been seen in the US on the 1962 Ford Galaxie and for Detroit's colonial outposts the use of components, years after they'd been discontinued in the US, was common.  In Australia, for the Fairlane and LTD, Ford at various times used the wheel covers introduced on the 1969 & 1970 Thunderbird (replacing the former with something flatter after owners reported vulnerability to damage from curbsides so either Australians were less competent at parking or the guttering designs used by cities was different) and some were still being fitted as late as 1982.  At least that was within the corporate family.  in 1973, Leyland Australia clearly so liked what ended up on the Zodiac they pinched the idea for the ill-fated P76 (1973-1976).  God punishes those who violate his seventh commandment but in fairness to Leyland (even in retrospect they need all the help they can get), the "starburst" motif had long been popular for wheelcovers, hubcaps (there is a difference) and aluminum wheels.

Starburst sea anemone (left), Kelsey-Hayes cast aluminum wheel for 1967 C2 Chevrolet Corvette (centre), the five-stud (option code N89) version unique to the 1967 range, replacing the knock off version (option code P48, 1963-1966) which had to be retired when US regulators passed rules restricting the use of the centre-lock, knock-off hubs.  To conceal the five studs, there was a "centre cap" (ie a hubcap in the classic sense) in the style of the wheel and these colloquially are known as "starbursts" (right).  The Corvette's wheels were manufactured by Western Wheel Corporation (a division of Kelsey-Hayes).

As a noun & verb, “starburst” widely has been used in slang and commerce but its origin is owed to astronomers of the 1830s and in the field it’s been used variously to describe (1) a violent explosion, or the pattern (likened to the shape of a star) supposed to be made by such an explosion and (2) a region of space or period of time (distinct concepts for this purpose) with an untypically or unexpectedly high rate of star formation.  In SF (science fiction), starbursts can be more exotic still and have described machines from light-speed propulsion engines to truly horrid doomsday weapons.  In typography, a starburst is a symbol similar in shape to an asterisk, but with either or both additional or extended rays and it’s used for a brand of fruit-flavored confectionery, the name implying the taste “explodes” in the mouth as one chews or sucks.  In corporate use, starburst is slang for the breaking up of a company (or unit of a company) into a number of distinct operations and in software it was in the early 1980s used as the brand name of an application suite (based around the Wordstar word-processor) which was (along with Electric Office) one of the first “office suites”, the model Microsoft would later adopt for its “Office” product which bundled, Word, Excel, the dreaded PowerPoint and such.  It was the name of a British made-portable surface-to-air missile (MANPADS) produced in the late twentieth century, in botany it’s a tropical flowering plant (Clerodendrum quadriloculare), the term applied also to a species of sea anemone in the family Actiniidae and, in human anatomy, certain cell types (based on their appearance).  In photography, the “starburst effect” refers to the diffraction spikes which radiate from sources of bright light.

 

2006 Lincoln Zephyr.

 

Available only in 2005-2006 before it was “refreshed” and renamed MKZ (2007-2012), the Lincoln Zephyr picked up its styling cues from a concept car displayed at the 2004 New York International Auto Show although with the lines tempered for production-line reality.  In a sign of the times, it replaced the rear wheel drive (RWD), V6 & V8 powered LS sedan (2000-2006, with one model sharing showrooms with the Zephyr for its final year) which had been well-reviewed in press reports but never succeeded as a challenger to the BMW 5-Series and Mercedes-Benz E-Class.  The twenty-first century Zephyr wasn’t a “bad” car in the sense the word is attached to the English Mark IV Zephyr & Zodiac but it was bland and built on the Mazda CD3 front wheel drive (FWD) platform which provided the underpinnings for also the Mazda 6, Ford Fusion and Mercury Milan; despite Lincoln’s efforts, had it not had the badges, most would have assumed the Zephyr was a fancy Ford or a Mercury, so closely did it resemble both.  Struggling to find some point of differentiation, journalists always mentioned the wood trim in the interior was “real timber”, quoting with approval from the document in the press-pack: “Ebony or maple wood inserts”.  Even that wasn't enough to persuade many it was worth some US$30,000, a US$6000-odd premium over the substantially similar Mercury Milan Premier V6.  It did though undercut by US$4000 what a basic V6 LS has cost the year before so the price of entry to Lincoln ownership became less but that also brought the usual marketing conundrum: “Lowering the price increases sales but tarnishes the perception of the brand as a prestige product”.

 

2012 Lincoln MKZ.

There was also the name.  The original Lincoln Zephyr had existed only between 1935-1942 and, except a as niche among collectors, had long ago faded from public consciousness, the same phenomenon which made the choice of “Maybach” by Mercedes-Benz so curious; Toyota’s decision to create “Lexus” was a much better idea and perhaps an indication Japanese MBAs were better informed than German MBAs.  For 2007 the Zephyr was renamed MKX and even that “naming strategy” (now an MBA fixation) may not within the corporation been well-communicated because initial suggestions for pronunciation included “Mark 10” & “Mark X”, picking up on the (actually quite muddled) history of Lincoln's “Mark” cars which, off & on, existed between 1956-1998 (although the label was in 2006-2007 revived for a pick-up truck(!)).  Neither caught on and before long, like everyone else, company executives were saying “em-kay-zee”.  The “Mark” moniker would have been tempting because, as the “Zephyr affair” demonstrated, despite a history stretching back to 1917, the only Lincoln brand names with any traction in the public imagination are “Continental” and “Mark something”.  When MKZ production ended in 2012, the demise wasn’t so much unlamented as unnoticed.

Pillow

Pillow (pronounced pil-oh)

(1) A bag or case made of cloth that is filled with feathers, down, or other soft material, and is used to cushion the head during sleep or rest.

(2) Any similar construction used to cushion the head; a type of headrest.

(3) In lace-making, a hard cushion or pad that supports the pattern and threads in the making of bobbin lace (also called lace pillow).

(4) In ship-building, a supporting piece or part, as the block on which the inner end of a bowsprit (a spar projecting over the prow of a sailing vessel to provide the means of adding sail surface) rests.

(5) In geology, as “pillow lava”, the rock type resembling the shape of a typical pillow, formed when lava emerges from an underwater volcanic vent or a lava flow enters the ocean.

(6) In engineering, as “pillow block”, a piece of wood or metal, forming a support to equalize pressure (historically known also a “brass”, an allusion to the alloy once commonly used for such purposes.

(7) In engineering, the socket of a pivot.

(8) A kind of plain, coarse fustian (a coarse fabric made originally from cotton and flax and now a coarse fabric of twilled cotton or a cotton & linen mix).

(9) With and without modifiers (love pillows; dirty pillows etc) and usually in the plural, yet another slang term for the human female's breasts.

(10) To rest on a pillow.

(11) To support with pillows.

(12) To serve as a pillow for some purpose.

1450s: From the Middle English pillow & pilow, (a head-rest used by a person reclining, especially a soft, elastic cushion filled with down, feathers etc), from the earlier pilwe, from the Old English pylwe, pylu & pyle (cushion, bed-cushion, pillow), from West Germanic noun pulwi & pulwin (source also of the Old Saxon puli, the Middle Dutch polu, the Dutch peluw, the Old High German pfuliwi and the German Pfühl), from the Proto-West Germanic pulwī (pillow), borrowed (possibly as early as the second century) from the Latin pulvinus (a little cushion, small pillow) of uncertain origin but some etymologists have speculated the construct may have been the Latin pulvis (dust, powder) +‎ -īnus (-ine) (in the sense of the filler of a pillow).  The suffix -īnus (-ine) was from the Proto-Italic -īnos, from the primitive Indo-European –iHnos and was cognate with the Ancient Greek -ινος (-inos) and the Proto-Germanic -īnaz.  In use it was added to a noun base (especially a proper noun) to form an adjective conveying the sense “of or pertaining to” and could indicate a relationship of position, possession, or origin.  The modern English spelling dates from the 1450s.  Pillow & pillowing are nouns & verbs, pillowed is a verb & adjectice and pillowless, pillowy, pillowlike & pillowesque are adjectives; the noun plural is pillows.

Pillowslips (left) in the typical combination of (1) a pair in a matching set with sheets & (2) a pair in a set matching the duvet cover and a quartet of pillowshams (right).  

Use of the pillowcase (washable enclosure drawn over a pillow and known also as a “pillowslip”) probably long predates the first known use of the term in 1745 but the emergence in the 1860s of the “pillowsham” is likely indicative of the tastes of the rising middle-class.  The pillowsham can be thought of as the archetypal middle class accessory and while structurally similar to a pillow case, in the jargon of interior decorators they are distinct.  A pillowcase (or pillowslip) is a basic and close-fitting cover which encases a pillow to protect it and provide a comfortable surface for sleeping.  Typically, pillowcases are made from soft, washable fabrics like cotton, linen, or microfiber and usually feature an open end with a flap; most are simple in design although there can be frills (though not fringes which are restricted to cushions) and the fabric tends to be either a solid color or matching the rest of the bed linen (ie as part of a set).  A pillowsham is a decorative cover for a pillow, often used on beds to add style rather than for everyday sleeping and some shams placed over pillows for decorative effect are removed or placed at the back when someone is sleeping.  Pillowshams are much associated with intricate designs (embroidery, ruffles, textured fabric and worse) and usually have an opening at the back, often closed with buttons, a zipper, or an overlapping flap to hide the closure.  Sham (intended to deceive; false; act of fakery) is thought probably to have been a dialectal form of shame (reproach incurred or suffered; dishonour; ignominy; derision) from the Middle English schame, from the Old English sċamu, from Proto-Germanic skamō.  Thus, while interior decorators may have no shame, they certainly have shams.

Pillowsham is the generic term for these items (whether put over a pillow or cushion) and “cushionsham” is not part of the jargon; the terms pillowcase, pillowslip & pillowsham appear variously also as separate words and hyphenated.  The pillowsham is notorious for its use as a platform for kitsch and Adolf Hitler’s (1889-1945; Führer (leader) and German head of government 1933-1945 & head of state 1934-1945) mountain home (the Berghof in the Obersalzberg of the Bavarian Alps near Berchtesgaden, Bavaria) featured many, sent to him by his many female admirers.  At the aesthetic level, he of course didn't approve but appreciated the gesture although they seem never to have appeared in photographs of the house’s principle rooms, banished to places like the many surrounding buildings including the conservatory of Hans Wichenfeld (the chalet on which the was Berghof based).

Hitler's study in the Berghof with only matched cushions (left) and the conservatory (centre & right) with some pillowshams (embroidered with swastikas and the initials A.H.).

In the US, Life magazine in October 1939 (a few weeks after the Nazis had invaded Poland) published a lush color feature focused on Hitler’s paintings and the Berghof, the piece a curious mix of what even then were called “human-interest stories”, political commentary and artistic & architectural criticism.  One heading :“Paintings by Adolf Hitler: The Statesman Longs to Be an Artist and Helps Design His Mountain Home” illustrates the flavor but this was a time before the most awful aspects of Nazi rule were understood and Life’s editors were well-aware a significant proportion of its readership were well disposed towards Hitler’s regime.  Still, there was some wry humor in the text, assessing the Berghof as possessing the qualities of a “…combination of modern and Bavarian chalet” styles, something “awkward but interesting” while the interiors, “…designed and decorated with Hitler’s active collaboration, are the comfortable kind of rooms a man likes, furnished in simple, semi-modern, sometimes dramatic style. The furnishings are in very good taste, fashioned of rich materials and fine woods by the best craftsmen in the Reich.”  Life seemed to be most taken with the main stairway leading up from the ground floor which was judged “a striking bit of modern architecture.”  Whether or not the editors were aware Hitler thought “modern architecture” suitable only for factories, warehouses and such isn’t clear.  They also had fun with what hung on the walls, noting: “Like other Nazi leaders, Hitler likes pictures of nudes and ruins” but anyway concluded that “in a more settled Germany, Adolf Hitler might have done quite well as an interior decorator.”  There was no comment on the Führer’s pillows and cushions.

Whatever Life’s views on him as potential interior decorator, decades later, his architect was prepared to note the dictator’s “beginner’s mistake” in the building’s design.  In Erinnerungen (Memories or Reminiscences) and published in English as Inside the Third Reich (1969)), Albert Speer (1905–1981; Nazi court architect 1934-1942; Nazi minister of armaments and war production 1942-1945) recalled:

“A huge picture window in the living room, famous for its size and the fact that it could be lowered, was Hitler s pride.  It offered a view of the Untersberg, Berchtesgaden, and Salzburg. However, Hitler had been inspired to situate his garage underneath this window; when the wind was unfavorable, a strong smell of gasoline penetrated into the living room.  All in all, this was a ground plan that would have been graded D by any professor at an institute of technology. On the other hand, these very clumsinesses gave the Berghof a strongly personal note. The place was still geared to the simple activities of a former weekend cottage, merely expanded to vast proportions.”

He commented also on the pillowshams: “The furniture was bogus old- German peasant style and gave the house a comfortable petit-bourgeois look.  A brass canary cage, a cactus, and a rubber plant intensified this impression.  There were swastikas on knickknacks and pillows embroidered by admiring women, combined with, say, a rising sun or a vow of "eternal loyalty."  Hitler commented to me with some embarrassment: "I know these are not beautiful things, but many of them are presents.  I shouldn't like to part with them."

Life’s assessment of Hitler’s alternative career path as an interior decorator wasn’t the first time the observation had been made of a head of state & government.  Woodrow Wilson (1856–1924; US president 1913-1921) had gone to the Paris Peace Conference (1919) determined above all to secure the agreement of all parties to the creation of the League of Nations (1920-1946) and this he pursued with a vigour not matched by other leaders present, all of who had a focus on the immediate needs of their own countries.  Wilson, knowing political pressure on him was rising in the US and whose health had long been fragile, found the negotiations exhausting and doctors in recent years have concluded he likely suffered several small strokes while in Paris, a prelude to the major event later in the year which substantially would incapacity him for the remainder of his presidency.

Wilson’s personal physician (Cary Grayson (1878–1938) had accompanied him to the conference and in his diary noted one manifestation of what he described as “the strain” when, after hours of “intense discussion” on matters ranging from tiresome US senators to the treaty terms sought by the delegation from Japan to the arraignment of the former Kaiser Wilhelm II (1859–1941; German Emperor & King of Prussia 1888-1918), the president suddenly made an announcement.

“I don’t like the way the colors of this furniture fight each other. The greens and the reds are all mixed up here and there is no harmony.  Here is a big purple, high-backed covered chair, which is like the Purple Cow, strayed off to itself, and it is placed where the light shines on it too brightly.  If you will give me a lift, we will move this next to the wall where the light from the window will give it a subdued effect.  And here are two chairs, one green and the other red.  This will never do.  Let’s put the greens all together and the reds together.”  He went on to relate to his doctor how at the “Council of Four” (the leaders of France, Italy, the US & UK) meeting how “…each delegation walked like schoolchildren each day to its respective corner.  Now, with the furniture regrouped, he said each country would sit according to its color.”  Dr Grayson attributed the “aberrant behaviour” to “stress” and prescribed only going for a drive in an automobile, remarking to his patient: “I think if you ever want a job after leaving the presidency you would make a great success as an interior decorator.”  Wilson concurred, answering: “I don’t mean to throw bouquets at myself but I do think that I have made a success of the arrangement of the furniture.”

Woodrow Wilson’s bedroom in the Washington DC townhouse where he lived after leaving office.

Mrs Wilson fitted-out the bedroom on S Street, Kalorama almost to exactly replicate the one he’d used at the White House, down to the footrests, pillows and reading lights.  Mrs Wilson commissioned the bed to be exactly the imposing dimensions (8 feet, 6 inches x 6 feet, 6 inches (2590 x 1981 mm)) of the White House’s Lincoln Bed; built in Grand Rapids, Michigan in a colonial revival style, it's made of mahogany.  After his stroke in October, 1919, Wilson substantially was confined to his bed and it was in this bed he died on 3 February, 1924, aged 67.  He was buried at the Washington National Cathedral, the only US president whose body lies in the national capital.

The "furniture incident" is now assessed in the light of the knowledge of the president’s previous neurological issues and analysts since have compared the behaviour to that of the anorexic who takes control of their diet because it is one thing they are able completely and immediately to control, in contrast to other aspects of their life which they have come to believe they are unable to influence and neurologists who have written on the subject do seem to agree a stroke would likely have induced the episode.  In October 1919, shortly after returning to the US, Wilson suffered a major stroke, us stroke, leaving him paralyzed on his left side, and with only partial vision in the right eye.  Despite this, he continued in office until his term expired in 1921 though he was physically isolated and few were able to see him except his wife and doctor, a situation not greatly different from the situation in 1953 when Winston Churchill’s (1875-1965; UK prime-minister 1940-1945 & 1951-1955) son-in-law for months acted as something of a prime-ministerial proxy in the aftermath of Churchill’s massive stroke.  The ad-hoc apparatus constructed by Mrs Wilson and Dr Grayson had led some claim she was, in effect, the nation’s “first female president” and while that’s drawing a long bow, it was something discussed in 2024 when Joe Biden’s (b 1942; US president 2021-2025) descent into senility was a topic of interest.  The roles played by of Dr Grayson, Lord Moran (Charles Wilson, 1882-1977, personal physician to prime minister Winston Churchill) and Ross McIntire (1889–1959; personal physician to Franklin Delano Roosevelt (FDR, 1882–1945, US president 1933-1945)) remain controversial and reflect the sometimes conflicting duality of responsibility a physician has (1) to their patient and (2) their patient’s position as head of government.

Lindsay Lohan themed pillows are available.

“Pillow dictionary” was a synonym of “sleeping dictionary” (a sexual partner who also serves as a native informant or language teacher for an outsider).  It was thus something of a euphemism for a tutor in a foreign language who, as is implied, gives “tuition in bed”; the term said (as might be expected) to be used more commonly used by men of women than vice versa.  Those who practice hypnopaedic techniques use a different kind of dictionary.  Hypnopedia (or hypnopædia) was a form of “sleep-learning (or sleep-teaching) and was an attempt to convey information to a sleeping person, typically by playing a sound recording to them while they sleep.  Because the role of sleep in memory consolidation had come to be understood, the hypothesis of hypnopedia was not unreasonable but it has been wholly discredited.

The “pillow fight” (a form of domestic mock-combat fought using pillows as weapons) is presumably a most ancient practice but the first known reference is from 1837.  Pillows being much associated with beds, in idiomatic use, the pillow naturally features in phrases associated with sex.  The slang “pillow talk” (relaxed, intimate conversation between a couple in bed) is doubtlessly more ancient still but the term may not have been used prior to 1939 and it now carries the implication of some indiscrete disclosure, often in the context of politics or espionage).  A “pillow word” was a calque of the Japanese 枕詞 (makurakotoba) and described the use in Waka (和歌) (Japanese poem) of a poetic device in which a certain introductory phrase is commonly used to allude to something else.

Jeremy Thorpe arriving at Minehead Magistrates Court, 4 December 1978, for the famous "pillow biter" trial.

The matter was committal proceedings against him and three others on charges of conspiring to murder former male model Norman Scott.  Ultimately Mr Thorpe was acquitted of all charges.  The car is a Rover 3500S (P6).  3500S was the original designation of the 3500s sold during the model's abortive foray (1970-1971) into the US market but elsewhere was used to designate the version offered with a four-speed manual transmission (1971-1977), the original introduced in 1968 exclusively in automatic form.

A “pillow queen” was a woman concerned only with her own gratification during sex and interestingly, the equivalent creature among lesbians was apparently more often a “pillow princess”, both classified as “takers” rather than “givers”, the synonyms in the vernacular including “stone”, “rock”, “slate”, “cold fish”, “dead fish” and “starfish”.  The more evocative phrase “pillow-biter” seems first to have entered general use after it was used by Norman Scott (b 1940) when giving evidence in the 1979 trial of Jeremy Thorpe (1929–2014; leader of the UK Liberal Party 1967-1976), the witness describing the way he handled his unwilling participation as the alleged victim of Mr Thorpe committing upon him what in some jurisdictions used to be called “the abominable crime of buggery”: “I just bit the pillow, I tried not to scream because I was frightened of waking Mrs Thorpe.”  A pillow-biter is thus (in certain circles of the LGBTQQIAAOP communities) a “gay man who engages in passive anal sex”; a “bottom”, as opposed to Mr Thorpe who allegedly was a “top”.

Pillowbook describes a journal-type book kept to record sexual dreams and escapades, most intended only for the eyes of the writer.  It was a specific form of a quite commonplace book which appears to have originated in Japan as a compilation of notes & jottings, those periodic or occasional writings that might go into an extended diary.  The most famous example (and among the earliest extant) was the The Pillow Book (枕草子) (Makura no Sōshi) (Notes of the Pillow), a volume of observations and musings recorded by Sei Shōnagon (清少納言), circa 966–circa 1020, a lady of the court to Fujiwara no Teishi (藤原 定子) 977–1001 (known also as Sadako), an empress consort of the Japanese Emperor Ichijō (一条天皇) (Ichijō-tennō), 980–1011; 66^th emperor of Japan, 986-1011; the last entries in the book were made in the year 1002.  According to Japanese legend, the origin of the pillow book lies in a bundle of unused notebooks being brought to the empress who began musing on what should be done with them.  The lady-in-waiting suggested she should have them and make them into a pillow (which meant putting them into the drawers of “a wooden pillow” (a part of the Japanese sleeping apparatus).  Subsequently, she filled the notebooks with random facts, lists and discursive jottings and from this tradition came the traditional Japanese genre zuihitsu (随筆) (occasional writings) which exists still, describing a form of literature consisting of loosely connected personal essays and fragmentary ideas typically influenced by the author's surroundings and daily interactions with them.

1972 Oldsmobile Ninety-Eight Regency brochure.

“Loose pillow” upholstery had been in furniture for a while, implemented usually as detachable cushions designed to be removed for cleaning but it was Oldsmobile which first used the concept for automobiles.  Since the mid 1960s “luxury” versions (as opposed to mere “deluxe” editions which often included just a bundle of options anyway available on a “standard” car at a discount compared with ordering them individually) had begun to appear and this would evolve into what came to be called “the great Brougham era”.  That term seems to have been invented by Curbside Classic, a curated website which is a gallimaufry of interesting content, built around the theme of once-familiar and often everyday vehicles which are now a rare sight until discovered by Curbside Classic’s contributors (who self-style as "curbivores"), parked next to some curb.  These are the often the machines neglected by automotive historians and collectors who prefer things which are fast, lovely or rare.  According to Curbside Classic, the “great brougham era” began in 1965 with the release of the LTD option for the mass-market Ford Galaxie and that approach was nothing new because even the Galaxie name had in 1959 been coined for a "luxury" version of the Fairlane 500, a trick the US industry had been using for some time.

1972 Oldsmobile Ninety-Eight Regency brochure.  When the tufted, pillowed option was chosen in red velour, it was known casually as "mid-priced bordello chic".

Once, Detroit’s most elaborate interiors had been restricted to the top-of the range models (Cadillac, Lincoln & Imperial) but when Oldsmobile in introduced the “Regency” option for their Ninety-Eight range, it was quite a jump in middle-class opulence and it must have been galling for Cadillac: Oldsmobile, two notches down the GM pecking list from Cadillac had in one stroke out-done Cadillac’s interiors with not just tufted velour upholstery but the novelty also of the welcoming loose pillow style.  Cadillac had nothing like it but scrambled to respond, offering in 1973 the d'Elegance package, a US$750 option which included pillow-style velour seating as well as a more plush carpeting and bundled a few of the otherwise optional features.

1974 Cadillac Fleetwood Talisman rear compartment in blue velour with optional pillows.  The pillows (which many would have described as "cushions") were also available on Talismans trimmed in leather.  The world should have more leather pillows but, unfortunately, while "Cadillac pillows" are available, they come only in fabric.  The so-called "holy grail" among Talisman collectors is a 1974 model in blue leather which was listed as a factory option but no such machine has ever been sighted and Cadillac's production records don't provide a color breakdown.  It's thought likely none were ever built.

However, all the d'Elegance bling did was match what others were doing and there was still the corporate memory of the Cadillac mystique, a hankering for the time when Cadillac had been the “standard of the world”, a reputation built in the 1930s on basic engineering such as almost unique sixteen cylinder engines and maintained a generation later with cars such as the Eldorado Brougham, times when the name stood for something truly impressive.  By 1974 the world had changed and such extravagances were no longer possible but what could still be done was to add more gingerbread and for 1974, Cadillac announced the Talisman package.  Much more expensive than the d'Elegance and consequently more exclusive, the Talisman included an extended centre console, the front section housing an illumined writing tablet, the rear a storage compartment.  This had been done before but never with this opulence although it had the effect of reducing the huge car, a size which historically been a six-seater, into something strictly for four.  The interior was available in four colors in "Medici" crushed velour at US$1800 or in two shades in leather at US$2450 at a time when the Chevrolet Vega, GM’s entry-level automobile of the era cost US$2087.  The Talisman additionally gained matching deep-pile interior carpeting and floor-mats, a fully padded elk grain vinyl roof, exterior badge identifications, a stand-up, full-color wreath and crest hood ornament and unique wheel-covers.  For those who needed more, for an additional US$85, a matching pillow and robe was available although the robe unfortunately wasn't cut in leather.  Optioned with the leather package, a 1974 Cadillac Talisman cost about US$13,200, matching what the company charged for the even bigger Fleetwood 75 limousines.  The additional gingerbread wasn’t all that expensive to produce; what Cadillac was selling was exclusivity and the market responded, 1898 Talismans coming off the production line that year, all sold at a most impressive profit.  Most prized today are the relative handful trimmed in leather, the urban legend being all were in medium saddle with none in the dark blue which was on the option list.  If any were sold with the blue leather, none appear now to exist and Cadillac’s records don’t record the breakdown.

1974 Imperial LeBaron four-door hardtop (left) in chestnut tufted leather though not actually “fine Corinthian leather” which was (mostly) exclusive to the Cordoba (1975-1983) until late 1975 when not only did the Imperial's brochures mention "genuine Corinthian leather (available at extra cost)" but for the first time since 1954 the range was referred to as the "Chrysler Imperial", a harbinger the brand was about to be retired.  Imperial's advertising copy noted of the brochure photograph above: “...while the passenger restraint system with starter interlock is not shown, it is standard on all Imperials.”; the marketing types didn't like seat-belts messing up their photos.  While all of the big three (GM, Ford & Chrysler) had tufted interiors in some lines, it was Chrysler which displayed the most commitment to the motif.

Fashions change and the 1997 Buick Park Avenue (right) was the last of the "pillowed cars".  The loose pillow style certainly caught on although the name was a little misleading because the pillows were loose only in the sense of moving a little to accommodate the frames sitting on them and were not removable.  In the showroom they looked good and attracted many buyers but were noted also for the propensity to trap crumbs, small coins and the other detritus of life in the many folds, tufts and crevasses.  The fad lasted for more than a generation and Detroit’s last fling of the pillow was the 1997 Buick Park Avenue.

Built-in foam pillows: 1972 Imperial LeBaron four-door hardtop (left) and 1977 Chrysler New Yorker Brougham four-door hardtop (right).

Chrysler corporation’s implementation of the “loose pillow look” was the industry’s most sumptuous and on the more expensive in the range, the look extended even to “built-in foam pillows” affixed to the C-pillars, a luxury for dozing customers and these were the sort of cars which were famous for “floating” effortlessly down freeways so probably it wasn’t uncommon for folk in the back to be lulled into sleep; the huge machines of the 1970s were nicknamed “land yachts” with good reason.  The pillows also proved to be dual-purpose.  Between 1969-1973, the Imperial’s rear map-reading lamps (maps used to be printed on paper) were located next to the rear windscreen and while they worked as intended, they had a sort of “stuck-on” look which didn’t suit the ambiance of the interior.  When illuminated, they also glowed in the driver’s rear-view mirror and because the stylists were anyway intending to better integrate the units, it was decided to do so in such a way that would make the light unobtrusive for the driver, removing a potential distraction.  The new design made it debut with the 1974 range.

1974 Imperial LeBaron brochure featuring "built-in foam pillows and lavaliere straps".

Chrysler made many mistakes during the 1970s but the basic engineering was usually sound and the new map-reading lamps were indicative of the approach.  Not only did the new lamps offer “increased luminosity” but the glow was now “warmer and softer” which sounds like advertising “puffery” but the terms are an accepted part of the jargon of light and the wider aperture of the lens meant what was cast was in a broader beam, better suited to maps or anything else being read.  The shape of the built-in foam pillows was used also to ensure the light couldn’t distract the driver, the engineers devoting some energy to working out just how much padding should be used to achieve this, while not detracting from the lamp’s functionality.  On the four-door models, there was also on each C-Pillar a “lavaliere strap”.

Ronald Reagan (1911-2004; US president 1981-1989) in Cadillac presidential limousine demonstrating the correct grip of a lavaliere strap.

“Lavaliere” is a term from jewellery design which describes a pendant (typically with a single stone) suspended from a necklace and presumably Chrysler’s marketing department thought that sounded much better than the more brutish “grab handle”, typified by the later Subaru BRAT, a vehicle in which admittedly they were essential.  On his Californian ranch, Mr Regan kept a Subaru BRAT but removed the tariff-dodging jump seats so didn't have the pleasure of using the grab handles.  The jewellery style was named after Françoise-Louise de La Baume Le Blanc, Duchess of La Vallière and Vaujours (1644–1710) who was, between 1661-1667 (a reasonable run in such a profession), the mistress of Louis XIV (1638–1715; le Roi Soleil (the Sun King), King of France 1643-1715); it’s said the adaptation of her name for the pendants was based on the frequency with which the accessories appeared in her many portraits.

1977 Chrysler (Australia) Valiant Regal SE.

In the era, Chrysler's Australian outpost did cut a few corners when implementing the “pillowed look”, economies achieved by (1) using fewer buttons for the tufting of the fabric or optional leather and (2) attaching the tufted “feature sections” directly to the cushion & squab rather than creating an emulated “pillowed” look (in which a separate piece appears to sit atop the structure).  Even by the time of the release of the CL range (1976-1978) the feeling was the writing was on the wall for the once popular Australian Valiant (1962-1981) and the top-of-the-line Regal SE was created in the Q&D (quick & dirty) way by including all the lesser Regal’s options (including the 318 cubic inch (5.2 litre) V8) as standard equipment; only the tufted upholstery and optional leather was unique to the model.  Sales were modest but there remained a devoted following for the Valiant which was durable enough to endure the sometimes harsh environment and it was highly regarded for its towing capabilities, even when fitted with the lusty six cylinder engines which were the best produced by the local industry.  Built on the US A-body platform, when production ended in 1981 it had lasted a half-decade longer than the Plymouth and Dodge versions sold in the home market and only in Mexico would use continue until 1988.