Brougham

Brougham (prounced broo-uhm, broom-uhm or broh-uhm)

(1) In horse-drawn passenger transport, a four-wheeled, boxlike, closed carriage for two or four persons with the having the driver's seat outside.

(2) In automotive use, an early designation for a with an open driver's compartment.

(3) In automotive use, an early designation for a style of coachwork resembling a coupé but tending to be powered by an electric motor.

(4) In automotive use, a post-war designation used (mostly in the US) as a model name (more commonly as a sub-name) for luxury versions of mass-produced models.

1849: The coach was named after Henry Peter Brougham, 1st Baron Brougham and Vaux (1778–1868; Lord High Chancellor of Great Britain 1830-1834) who in 1839 took delivery of one in the style.  Although he would sometimes prove a difficult colleague, Lord Brougham’s achievements during his political career were notable and it was while he was Lord Chancellor that the parliament passed both the first Reform Act (1832) (the first substantial building block which would culminate in the democratic nature the British constitution eventually attained in the twentieth century) and the Slavery Abolition Act (1833).  Although Lord Brougham was born in Edinburgh, the surname “Brougham” is of English origin and thought derived from a place name in Westmorland (now part of Cumbria, in north-west of England).  Genealogists believe the name was originally locational, the construct being burg (fort or castle) + hām (homestead or village) and thus understood as “the homestead or village by the fort”.  Brougham Manor (purchased by Lord Brougham in 1926) and the nearby Cumbrian village of Brougham have a long association with the Brougham family.  Brougham is a noun, the noun plural is broughams (initial upper case if used as a proper noun).

The forbidding visage of Lord Brougham (left) and a mid-nineteenth century coach-builder’s advertisement for a Hansom Cab based on the concept of the brougham, the compact dimensions idea for European cities, many with districts still built around tight systems of streets dating from Medieval or even Roman times.

Lord Brougham’s design was very much to suit his requirements and he drew up the specifications simply because no coach was then available with the combination of features he desired.  What he wanted was a compact carriage designed to seat two (although many versions would, for occasional use, often include two small, foldable “jump” seats, a concept which later would be included in many limousines) in an enclosed compartment (the driver sitting outside) with a particular emphasis of ease of ingress and egress.  Its light weight and easy manoeuvrability made the brougham ideal for urban use and the style was influential, not only widely imitated but also productive in that variations (smaller and larger) appeared and it soon became the preferred middle-class carriage of the era.  It differed from the earlier Hansom Cab which was even smaller and designed to accommodate two in a cabin which often wasn’t enclosed.  The Hansom Cab was the ancestor of the modern taxi and they were produced almost exclusively for the use by hire-operators whereas the larger, better appointed brougham was aimed at the private market.

Harold Wilson (1916–1995; UK prime minister 1964-1970 & 1974-1976) outside 10 Downing Street with his Rover 3.5 saloon (P5B, 1967-1973) left, the 3.5 coupé with the lowered roofline (the first of the four-door breed of coupé), centre and Lindsay Lohan with Porsche Panamera 4S (introduced in 2009 in response to the Mercedes-Benz CLS (2004-2023) which revived the concept of the "four-door coupé), right.  Porsche doesn't use the designation "four door coupé". 

Confusingly for modern audiences, in the nineteenth century, the terms “brougham” and “coupé” often were used interchangeably.  In English, coupé (often and increasingly as “coupe”) was from the French coupé (low, short, four-wheeled, close carriage without the front seat, carrying two inside, with an outside seat for the driver (also “front compartment of a stage coach”)), a shortened form of carrosse coupé (a cut-off or shortened version of the Berlin (from Berliner) coach, modified to remove the back seat), the past participle of couper (to cut off; to cut in half), the verbal derivative of coup (blow; stroke); a doublet of cup, hive and keeve, thus the link with goblets, cups & glasses.  It was first applied to two-door automobiles with enclosed coachwork by 1897 while the Coupe de ville (or Coup de ville) dates from 1931, describing originally a car with an open driver's position and an enclosed passenger compartment.

1957 Cadillac Eldorado Brougham.  Cadillac in the 1950s used "Brougham" as just a model name, the same approach as in 1916 when it had no relationship with the historic coach-building styles. 

In the coach-building business, the critical part of the etymology was “a shortened form” and the coupé thus came to be understood as a “smaller” version of the original; originally this meant “shorter” but the industry soon came to use the term to apply to vehicles which were lower, lighter or in any other way down-scaled.  It’s for this reason the use of coupé (usually coupe in US use) came during the 1930s to be (sort of) standardized as a two-door version of a platform which typically appeared also in other forms.  Coupes in the US were by the later 1930s usually enclosed vehicles of a particular style (typically more rakish than two-door “sedans”) but the English clung more closely to the origin of the word by coining “fixed head coupé” (the FHC, ie what in the US would be a “coupe” of some sort) and the “drop-head coupé (the DHC, what would in other places be called a convertible or cabriolet (though not to be confused with a roadster or phaeton).

Named as a homage to the style of US First Lady Jacqueline Kennedy (1929-1994; US First Lady 1961-1963), Pinninfarina's memorable, one-off Cadillac "Brougham Jacqueline" presents an extraordinary contrast with the 1961 Cadillac on which it was based.  Shown at the 1961 Paris Motor Show, it's a glimpse of what Lancia might have built had they been able to offer 390 cubic inch (6.4 litre) V8s.

During the twentieth century, there was significant fragmentation of meaning in the terms which to coach-builders had once meant something quite specific.  By the 1960s, cars sold as coupés could have four doors and although the earliest versions of these made some concession to the etymology by being configured with a lowered roof-line, for others it was just a model name which might be indicative of sleeker lines but not always and the fate of “brougham” was more quixotic still, eventually for a time becoming the US industry’s term of choice when wanting to impart the impression of “up-market”, “luxurious” etc.  That wasn’t something out of the blue because as early as 1916 Cadillac introduced a model called “Brougham” which owed little to the obvious features of Lord Brougham’s carriage, the fully-enclosed, four-door Cadillac being now understood as a saloon, sedan or limousine depending on where one lives.  Those things which distinguished Lord Brougham’s design: (1) the enclosed passenger compartment and (2) the open section for the driver came instead to be associated with something called the "sedanca de ville" although few of these combined this with any quality of compactness.  Cadillac would from time to time flirt with the Brougham name but it’s now best remembered for what’s called “the great Brougham era”.  That term seems to have been invented by Curbside Classic, a curated website which is a gallimaufry of interesting content, built around the theme of once-familiar and often everyday vehicles which are now a rare sight until discovered by Curbside Classic’s contributors (who self-style as "curbivores"), parked next to some curb.  These are the often the machines neglected by automotive historians and collectors who prefer things which are fast, lovely and rare.  According to Curbside Classic, the “great brougham era” began in 1965 with the release of the LTD option for the mass-market Ford Galaxie and that approach was nothing new because even the Galaxie name had in 1959 been coined for a "luxury" version of the Fairlane 500, a trick the US industry had been using for some time.

However, for whatever reason, Ford’s LTD in 1965 created what would now be called a paradigm and it caught not only the public imagination but more importantly convinced them to spend their money buying one and sales were strong.  Profits were also strong because it cost Ford considerably less to tart up a Galaxie than the premium they charged for the LTD package (it was originally an option before becoming a separate model line) and the other mass-market players scrambled to respond, the most blatantly imitative being the Chevrolet Caprice and Plymouth VIP, both released within months of Ford's venture.  Of course, Ford, General Motors (GM) and Chrysler all had other brands, the purpose of which once had been to use the same platform in tarted up form so this internal corporate cannibalization is an interesting case-study in marketing and it’s worth remembering once somewhat up-market brand-names like Mercury and Oldsmobile no longer exist.  By the standards of Broughams which would follow, the “luxury” fittings of the LTD, Caprice and VIP were modest enough but the trend had been started and soon what came to be called the “gingerbread” was being laid on with a trowel: faux wood (plastic), faux chrome (anodized plastic), faux silk (polyester brocade), faux wire wheels (these were at least mostly metal) and that status symbol of the age, the vinyl roof.  The first cars actually to wear a “Brougham” badge seem to have appeared in late 1966 for the 1967 model year and over the decades there would some two dozen using the nomenclature, each understood as being something “more expensive” and therefore “better”.

Landmarks of the great brougham era

1965 Ford LTD:

The 1965 LTD is remembered now for the extra trim and the effect on the industry but in fairness to Ford, the car benefited greatly from the redesigned chassis which included coil-spring suspension on all four wheels.  There was also much attention (Ford spoke in terms of man-years) devoted to the then novel art & science of NVH (noise, vibration & harshness) and fearlessly advertised the thing as being quieter than a new Rolls-Royce.  Many probably thought that mere puffery but more than one publication duly hired acoustic engineers who installed their equipment and ran their tests, confirming the claim.  As a piece of marketing, the extra trim proved quite an enticement and LTD buyers, although they got as standard a 289 cubic inch (4.7 litre) V8 and automatic transmission, got little else and many ticked the boxes on the option list, adding features such as power brakes, power steering, brakes, electric windows and even air-conditioning, then a rarity.  Once all those boxes had been ticked, it wasn’t uncommon for LTDs to be sold for more than the cost of many a nominally up-market Mercury and even the cheapest Lincoln was remarkably close in price.

1968 Holden HK Brougham (left) and 1970 Holden Premier (right).

The Holden Brougham (1968-1971) was not so much a landmark of the era as a cul-de-sac but it did indicate how quickly the “brougham” label had come to be associated with prestige and like Chevrolet’s Caprice, the Brougham was a response to a Ford.  In Australia, Ford had been locally assembling the full-sized Galaxies for the government and executive markets but tariffs and the maintenance of the Australian currency peg at US$1.12 meant profitability was marginal, so the engineers (with a budget said to be: "three-quarters of four-fifths of fuck all") took the modest, locally made Falcon, stretched the wheelbase by five inches (125 mm), tweaked the front and rear styling (which although hardly radical resulted in a remarkably different look), added some bling and named it Fairlane.

The Fairlane name was chosen because of the success the company had had in selling first the full-sized US Fairlanes (nicknamed by locals as the “tank Fairlane”) between 1959-1962 and later the smaller version (1962-1965) which Robert McNamara (1916–2009 and briefly the president of Ford Motor Company before serving as US secretary of defense (1961-1968) under John Kennedy (JFK, 1917–1963; US president 1961-1963) & Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969)) describes as "the size of car Americans should be driving".  In that McNamara was right and what came in the 1960s to be called the "intermediates" (ie between the "compact" & "full-size" lines) proved a sweet spot in the market and that was because they were essentially the size of the "standard" US automobile before the breed became oversized in the mid-late 1950s.  The Australia Fairlane was for decades a successful and profitable product and eventually Holden (General Motors's (GM) local outpost) followed the formula but not before the curious diversion which was the Brougham.  For 1968, Holden chose what even at the time was thought a bizarre approach in trying to match the Fairlane; instead of a longer wheelbase (and thus more interior space), the Brougham was conjured up by extending the tail of the less exalted Premier by 8 inches (200 mm), the strange elongation a hurried and less than successful response.  Unwanted for decades when the could be bought for Aus$250, the handful of surviving Broughams became twenty-first century collectables, advertised for sale at as much as $Aus$90,000, some Holden connoisseurs (as one-eyed a crew as any) even finding a previously undetected elegance in the lines.

1958 Cadillac Series 62 Extended Length Sedan (Body Style 6239EDX, left) and 1958 Cadillac Series 62 Sedan (Body Style 6239, right).

In their defense, Holden could have pointed to a corporate precedent, the 1958 Cadillac range including the “Series 62 Extended Length Sedan”.  The Series 62 Sedan was already an impressive 216.8 inches (5.5 m) long but the Extended Length version measured an even more imposing 225.3 (5.7), the additional 8.5 inches (216 mm) all in the rear deck, creating a more capacious trunk (boot).  There can’t have been many Cadillac buyers with that much luggage and the new model didn’t gain many sales although there was a healthy industry in jokes about Mafia functionaries and other figures in organized crime grateful finally to have more space to transport the bodies.  Unfortunately for Cadillac, there were only so many Mafia hit-men and despite 20,952 of the 103,455 (excluding Eldorados and “chassis only” sales) Series 62s produced in 1958 being the Extended Length Sedan (some 20%), it proved a single-season one-off which perhaps should have warned Holden.

Cadillac's other take on the “long & slightly less long” of it: 1963 Cadillac Four-Window Sedan De Ville (Body Style 6239, left) and 1963 Cadillac Sedan De Ville Park Avenue (Body Style 6389, right).

Strangely, Cadillac’s next venture in rear-deck management went the other way, “short deck” versions of certain models offered between 1961-1963, the things created by removing 7 inches (178 mm) of aft bodywork, the effect more noticeable for the final season when the truncation was 8 inches (203 mm).  Demand, anyway muted, quickly declined and there ended Cadillac’s experiments with rear deck length.  There was at the time much criticism that “full-size” US cars had become too big but the “short deck” venture was most un-Cadillac like and, by international standards, the truck capacity of even the abbreviated models was still quite generous, able effortlessly to accommodate two sets of gold clubs, something which later became a de-facto standard in assessing the practicality of sports cars.  Jaguar used this feature as a selling point when the XK8 (1996-2006) was introduced because it wasn’t possible with all versions of the old E-Type (1961-1974).

1967 Ford GT40 Mark III (left) and 1967 Ford GT40 Mark I (road version, right).

From 1967 there was also a more contemporary example to inspire the antipodean engineers although it’s unlikely it much caught their eye; that was the Ford GT40 (1964-1969), one of the most successful machines in 1960s sports car racing which beat not only the competition but also the attempts by the Fédération Internationale de l'Automobile (the FIA; the International Automobile Federation) to legislate it into un-competitiveness,  Then (as now), the FIA was international sport’s dopiest regulatory body.  In the happy era when it was possible to make a few minor modifications and register a Le Mans race car for the road, 31 of the 105 GT40s were so configured (even a cigarette lighter was installed) but the driving experience was still very much that of a (slightly) quieter race car, the accommodation cramped, the ventilation marginal and the luggage space fit for little more than a topless bikini.  But some hardly souls bought them because there were few things on the road faster so thoughts turned to making a “more civilized” version with the creature comforts now expected.  Thus the 1967 GT40 Mark III with a slightly detuned engine, improved ventilation, a conventional, centrally mounted gear shift, sound deadening, more compliant suspension settings and even a reasonably sized ashtray to compliment the cigarette lighter.  However, only seven were built because they cost as much as a middle-class house, were still cramped (with challenging ingress and egress for all but the young or athletic) and in appearance differed in several aspects from the cheaper (Mark I) GT40 road cars still available from John Wyer (1909–1989).  By virtue of the long tail, the Mark III did though have more luggage space (for soft baggage rather than suitcases) and it appealed to some, the most famous purchaser being the Austrian conductor Herbert von Karajan (1908–1989) who, wisely, never drove his on wet roads.

1957 Continental Mark II (left) and 1972 Oldsmobile Ninety-Eight Regency (right).  The Continental Mark II (1956-1957) was at the time the most expensive car produced in the US and substantially "hand made" but the relative austerity of the interior compared with the various "broughams" of later decades illustrates how profoundly the manufacturers shaped consumer tastes during the era. 

By 1972, there were so many “Broughams” on the market Oldsmobile must have thought the tag was becoming a bit common so to mark the company’s 75th anniversary, they called their new creation the “Regency”.  Vague as most Americans might have been about the origin of “brougham”, most probably knew “regency” often had something to do with royalty so as an associative pointer it was good.  The Ninety-Eight Regency in 1972 was however as audacious as the LTD had half-a-decade earlier been tentative because it seemed the target was Oldsmobile’s senior stable-mate (two rungs up the ladder in the GM hierarchy), the top-of-the-range Cadillac and there was nothing in Cadillac’s showrooms which could match the conspicuous opulence of the black or covert gold “pillow effect”, tufted velour upholstery.  Each Regency was registered at Tiffany's which supplied the specially designed clock and provided the owner with a distinctive sterling silver key ring; if lost, the keys could be dropped in a mailbox and Tiffany's would return them to the owner.  Take that Cadillac.  A limited run of 2,650 75th anniversary Ninety-Eight Regency cars was built, all of them four-door hardtops and the (non-anniversary) model continued in 1973.  By 1982, Oldsmobile concluded the message needed again to be drummed into buyers and introduced the Regency Brougham.

Peak brougham: 1977 Chrysler New Yorker Brougham four-door hardtop.

The high-water mark of the great brougham era was set by the Cadillac Fleetwood Talisman (1974-1976), the Cadillac Fleetwood Brougham D'Elegance (those produced in 1988-1989) and the most expensive cars from Chrysler Corporation (the Imperials and Chrysler New Yorkers) during the last days of the full-sized cars (1974-1978).  After this, designers really could go no further in this direction and had to think of something else.

Talisman

Talisman (pronounced tal-is-muhn or tal-iz-muhn)

(1) A stone, ring, or other object, usually engraved with figures or characters supposed to possess occult powers and worn as an amulet or charm; believed to protect the wearer from evil influences

(2) Any amulet or charm.

(3) Anything or anyone, the presence of which exercises a remarkable or powerful influence on human feelings or actions.

(4) A trim option offered on the Cadillac Fleetwood (1974-1976).

1630–1640: From the French or Spanish talisman, partly from Arabic طِلَسْم‎ (ṭilasm), from the Late Greek télesmon (completion, performance, consecrated object), and partly directly from the Byzantine Greek τέλεσμα (télesma) (talisman, religious rite, completion), from τελέω (teléō), (to perform religious rites, to complete), from τέλος (télos) (end, fulfillment, accomplishment, consummation, completion”).  The Arabic word was also borrowed by Turkish, Persian & Hindi and the only explanation for the -n in western European languages is replicated error.  Derived forms are the adjectives talismanic & talismanical and the adverb talismanically.  Talisman is a noun & verb, talismaning & talismaned are verbs, talismanic is an adjective and talismanically is an adverb; the noun plural is talismans (talismen is non-standard).  Talismanique is a French and not an English adjective.

Lindsay Lohan wearing (non-Masonic) Evil Eye talisman, Los Angeles, March 2011.

The Evil Eye is a talisman (or amulet), or talisman which is said to afford the wearer protection against the forces of evil.  Examples of Evil Eye talismans have for some three-thousand years existed in many cultures and are documented in early examples of the art of Judaism, Islam, Hinduism, Buddhism and Christianity, the forms including the Hebrew Ayin Ha’ra, the Turkish Nazar Boncugu, the Italian Mal Occhio, the Farsi Bla Band, the Arabic Ayin Harsha, the Scots Droch Shuil, the Spanish Mal Ojo (or El Oja), the French Mauvais Oeil, the German Busen Blick and the Roman Oculus Malus.  The imagery is particularly ingrained in the Republic of Türkiye where the symbolism is visible on symbol on currency, in architecture and interior design, one often hung from the necks of new-born children and even farm animals.

Freemason Evil Eye talisman.

Also known as the “Eye of Providence”, the symbol is not only part of Masonic ritualism but it appears on both the reverse of the US dollar bill (in a pyramid’s top cap) and the nation’s Great Seal.  Although many of the founding fathers of the US were confessed Freemasons, the official line is the unfinished pyramid was intended to symbolise “strength and duration”, with the 13 levels representing the original states which formed the US while the eye was there to acknowledge God’s sympathetic oversight of the fledgling nation.  It’s claimed the Freemasons had no involvement in these choices and that the cult didn’t begin publicly to display the evil eye until well into the eighteenth century.  Whether prior to that they used it in secret is of course unknown except to them and also a mystery is whether every member of the Secret Society of the Les Clefs d’Or is required to wear a concealed Masonic talisman.  It’s never been denied and unless there’s a defection, that too may remain a secret.

The Cadillac Fleetwood Talisman, 1974-1976

1974 Cadillac Fleetwood Talisman in Sable Black over Dark Blue Medici Cloth.

Even by the standards of the American automobile of the time, the 1971 Cadillac was big.  Replacing the previous range which had run from 1965-1970, engineering innovations were limited and the changes mostly cosmetic, much of the manufacturer’s attentions now devoted to conforming with the onrush of safety and pollution control legislation being imposed by governments (the Californian authorities, cognizant of the conditions (climatic & social) which made pollution in Los Angeles and San Francisco a particular concern, becoming more rigorous than Washington DC or the other 49 states).  In 1971 however, although somewhat detuned, the 472 cubic inch (7.7 litre) V8 was still rated at 365 gross horsepower and, with the emission controls still only rudimentary, retained the characteristics which by the early 1960s had meant Detroit’s full-sized were acknowledged to have the world’s most refined engine-transmission combinations.  Even though typically weighing over 5000 lbs (2300 kg) and built with few concessions to aerodynamic efficiency, 1971 Cadillacs had power enough for performance to be described usually as "effortless".

1974 Cadillac Fleetwood Talisman in Cotillion White over Dark Blue Medici Cloth.

Production volumes dropped in 1971 but that was because of difficulties in industrial relations and once new agreements were in place, sales quickly rebounded, records set in 1972 and again in 1973, Cadillac for the first time, producing more than 300,000 cars.  There were however warning signs on the 1973 cars.  Although not yet the battering-rams later bolted on, the bumper bars had grown bigger and heavier and, for the first time, the emission controls began to be noticed, becoming intrusive by 1974, drivability suffering, power down and fuel consumption up.  The typical Cadillac owner might not have been much troubled by the gas (petrol) bill but they certainly noted, and complained about, the loss of power and occasionally stuttering engines; much worse was to come.  1973 would be the last good year for the “old” American economy which, sustained by the unusual circumstances of the post-war boom had, with the odd minor glitch, maintained an unprecedented general prosperity for over twenty years.  A generation now existed which knew no other world but the world shifted on 17 October 1973 when OAPEC (the Organization of Arab Petroleum Exporting Countries) imposed the first oil embargo, ending the boom which had been fed by cheap, limitless energy.  Suddenly, in the US, not only was gas more expensive, the cost of a barrel of oil having quadrupled overnight, but there were, at least briefly, genuine shortages.  Even Cadillac owners with money enough to pay for a tank of gas found themselves in long queues, sometimes not able to find any for sale.

1972 Oldsmobile Ninety-Eight Regency front compartment in Black.

It was a short, sharp shock; oil supplies within months began again to flow but prices remained high.  Cadillac sales fell twenty-odd percent in 1974 but it was actually a good result, the company continuing to dominate its market sector, its performance better than many.  The performance of the cars was less impressive, the bumpers ever bigger, the power lower and the driveability issues caused by the emission control devices worse.  At the time, there wasn’t much Cadillac could (or was prepared) to do about these things but resources were found to add even more luxury.  For years, the industry had been creating ever fancier versions of its lines, even the lower-priced being augmented with luxury versions, sometimes called “Brougham”, a phenomenon which the website Curbside Classic dubbed "the great brougham era" and date from Ford's 1965 introduction of the "LTD" option for the Galaxie: to that Chevrolet responded with the Caprice and the bling race had begun.  Neither of those modest tart-up jobs troubled the thoughts of the Cadillac board but, although domestically, Cadillac had long faced competition from Lincoln and Imperial, what must have been galling in the milieu of the great brougham era was the threat which later emerged from within.  Oldsmobile, two notches down the General Motors (GM) pecking list from Cadillac, in 1972 introduced a special "anniversary" version of their top-of-the-range Ninety-Eight four-door hardtop, the package including not just tufted velour upholstery but finished it in the "loose pillow" style beloved by interior decorators.  In the Oldsmobile, the "pillows" were fixed rather than loose but the look was there. 

Regency at Tiffany's: Publicity shot for 1972 Oldsmobile Ninety-Eight Regency.  All the "anniversary" Regency models were four-door hardtops in a specially mixed shade of gold with the choice of a "Black" or "Covet Gold" velor interior.  In 1971-1976, the full-size Oldsmobiles and Cadillacs were all built on GM's shared C-Body platform, differing in external panels, internal trim, engines and detailing.  At a distance, many would have found it difficult to tell C-Body Oldsmobile from a Cadillac.  

By 1972, there were so many “Broughams” on the market Oldsmobile must have thought the tag was becoming a bit common so to mark the company’s 75^th anniversary, they called their new creation the “Regency”.  Vague as many Americans might have been about the origin of “brougham”, most probably assumed “regency” had something to do with royalty so as an associative pointer it was good.  The Ninety-Eight Regency in 1972 was however as audacious as the LTD had half-a-decade earlier been tentative because it was beyond Cadillacesque in its aspirations; nothing in Cadillac’s showrooms could match the conspicuous opulence of the Regency’s black or gold, “pillow effect”, tufted velour upholstery.  A run of 2,650 Ninety-Eight Regency cars was built and they were so well-received a (non-anniversary) model was in 1973 added to the range as a regular production model.  By 1982, Oldsmobile must have concluded the message needed again to be drummed into buyers so they introduced the Regency Brougham.

1974 Cadillac Fleetwood Talisman rear compartment in Dark Blue Medici Cloth with optional pillows.  The pillows (which many would have described as "cushions") were also available on the Talismans trimmed in leather.  The world should have more leather pillows.

The Regency package was a US$372 option for the Ninety-Eight which had a base price of US$5097.60.  In Cadillac’s boardroom, as the brochure was passed around the table, it must have seemed act of impertinence and one which GM’s management once would not have tolerated.  The so-called “Sloan ladder of success” was conceived by Alfred P Sloan (1875–1966; president of General Motors (GM) 1923-1937 and chairman of the board 1937-1946)) and the idea was that as a customer’s wealth increased, they would take the “next step on the ladder”; by 1930 that ladder had nine rungs with Chevrolet at the bottom and Cadillac the top.  That meant the “middle class” had seven GM brands to choose from, all positioned at ascending “price points” and what this meant was a customer could advertise their increasing wealth and upward social mobility by moving up a rung, trading in their car for one a rung (or more) up in the hierarchy.  For the system to work, it was important the products of one division not trespass into the bailiwick of another and in Mr Sloan's time this discipline was maintained.

Of course, while one can climb a ladder, one can also climb down and a former Cadillac buyer finding themselves in circumstances so reduced as to have to visit the Chevrolet dealer might have been said to be on the “Sloan ladder of failure”.  Nor was it socially obligatory for the rich to ascend to the top rung.  Before her first husband became president, Jacqueline Kennedy (1929-1994; US First Lady 1961-1963) went to old Joe Kennedy (1888–1969) and told him she’d like to buy a Ford Thunderbird on the basis: “What could be More American than that?”  Promptly she was told: “The Kennedys drive Buicks!”  Actually even that wasn’t always true because the car Ted Kennedy (1932–2009) drove off a bridge in the “Chappaquiddick Incident” was a 1967 Oldsmobile Delmont 88 (not even the most expensive Oldsmobile) which belonged to his mother.  The crash happened shortly before midnight on 18 July 1969, after the then senator had left a cocktail party in the company of Mary Jo Kopechne (1940-1969) who had worked on Robert F Kennedy’s (RFK, 1925–1968; US attorney general 1961-1964) presidential campaign in 1968.  Ms Kopechne died in the crash, Senator Kennedy not reporting the matter for more than ten hours after he left the scene.  The ladder was fully evolved by 1929, the rungs tagged thus:

Chevrolet: The entry-level range with the lowest price; a high volume “value for money” pitch using the concept perfected by Ford's Model T (1908-1927).

Pontiac: Introduced in 1926, the Pontiac would once perhaps have been called the “Chevrolet Deluxe” but it was in the 1920s the ages of mass-consumerism and modern marketing began; the creation of a separate nameplate was an indication of how the techniques of capitalism were evolving.

Oldsmobile: Before the brand-name proliferation, Oldsmobile was GM’s classic “middle-class” car, sitting between Chevrolet and Buick.

Marquette: Marquette existed only between 1929–1930 and was a product of a gap existing in Mr Sloan’s price-point structure between Oldsmobile and Buick.  Again, the view was it was better to have a defined range in the segment rather than an “Oldsmobile Deluxe” or dilute the appeal of the next rung with a lower-cost Buick.

Oakland: Oakland was unusual in that it pre-existed Pontiac, the latter introduced as Oakland’s more expensive companion but, because Pontiac proved much more successful, it would survive the later cull while Oakland would be axed.

Buick: The classic upper-middle-class brand, offering luxury and performance but without the exclusivity of a Cadillac.

Viking: Another short-lived (1929–1930) venture, Viking was the premium companion to Oldsmobile and slotted between Buick and LaSalle.

LaSalle: Best thought of as cheaper Cadillac, it was another of the brands there to avoid diluting things with an “entry level Cadillac” which of course it was in all but name.

Cadillac: The top rung, competing not only high-end domestic brands like Packard, Duesenberg and Lincoln but also the best of the Europeans.

The effects of the Great Depression meant the experiment didn’t last and GM would soon to revert to six divisions, the newcomers Viking and Marquette axed while Pontiac, which had proved both more successful and profitable than the shuttered Oakland, survived, joining LaSalle which lingered until 1940 and then there were five.  Even then five was debatably at least one too many but the ladder survived into the post-war years when economic conditions suited the structure and by the mid-1950s both Ford and Chrysler were emulating the model although for both it proved a brief fling.  By the twenty-first century, GM was down to three (Chevrolet, Buick & Cadillac), Ford two (Ford, Lincoln) and Chrysler two (Dodge, Chrysler (although they separated the pickup business as RAM)).

1974 Cadillac Fleetwood Talisman rear compartment in Medium Saddle leather.

Cadillac scrambled to respond to the implications of the Regency, offering in 1973 the d'Elegance package, a US$750 option which included a plusher interior and a bundle of otherwise optional features.  However, all the d'Elegance stuff did was match what others were doing and there was still the corporate memory of the Cadillac mystique, a hankering for the time when Cadillac had been the “standard of the world”, a reputation built in the 1930s on basic engineering such as 16-cylinder engines and maintained a generation later with cars such as the Eldorado Brougham, one time the term "Brougham" described something truly impressive.  By 1974 the world had changed and such extravagances were no longer commercially viable (in truth 400 Eldorado Broughams made for 1957 didn't make a profit either) but what could still be done was to add more "gingerbread" so for 1974, Cadillac announced the Talisman package (option code V4U).  Much more expensive than the d'Elegance and consequently that much more exclusive, the Talisman included an extended centre console, the front section housing an illumined writing tablet, the rear a storage compartment.  This had been done before but never with this opulence although it had the effect of reducing the huge car, a size which historically been a six-seater, into something strictly for four and as a marketing strategy, that made sense, indifference to practicality a signifier of wealth.  The interior was available in four colors in "Medici crushed velour" at US$1800 or in two shades in leather at US$2450 at a time when the Chevrolet Vega, GM’s entry-level sub-compact cost US$2087; "Medici crushed velour" had about the same relationship with history as Chrysler's "fine Corinthian leather".  The Talisman additionally gained matching deep-pile interior carpeting and floor-mats, a fully padded "elk grain" vinyl roof, exterior badge identifications, a stand-up, full-colour wreath & crest hood ornament and unique wheel-covers.  For those who needed more, for an additional US$85, a matching pillow and robe was available, the latter unfortunately not cut in leather.  Optioned with the leather package, a 1974 Cadillac Talisman cost about US$13,200, matching what the company charged for the even bigger Fleetwood 75 limousines.  The additional gingerbread wasn’t all that expensive to produce; what Cadillac was selling was exclusivity and the market responded, 1898 Talismans coming off the production line that year, all sold at a most impressive profit.  The interior trim choices in 1974 were:

510 Black Medici Cloth.
525 Dark Blue Medici Cloth.
546 Medium Amber Medici Cloth.
548 Dark Terra Cotta Medici Cloth.
565 Dark Blue Leather.
585 Medium Saddle Leather.

Most prized today are the relative handful trimmed in leather, the orthodoxy in the collector market that all were in Medium Saddle.  If any were sold with the Dark Blue leather, none appear now to exist and Cadillac’s records don’t list the production breakdown.

1975 Cadillac Fleetwood Talisman front compartment in Dark Rosewood Medici Cloth.

The leather option didn’t survive beyond the first season, four colors of velour the only Talisman choices in 1975 and gone too was the rear-console extension, reportedly because of feedback from dealers who noted the comments from customers expressing a preference for the flexibility to carry an additional passenger.  It was an era of high inflation so the deletion of the hardware secured only a two-dollar reduction in price and in the gloomy economic climate of 1975, sales dropped to 1238.  The big platform, which had seemed so appropriate a half-decade earlier, was in its last days, a dinosaur unable to adapt to the shock of a strange new environment but for its final fling there were minor improvements.  Although engine size had been increased to 500 cubic inches (8.2 litres), output was down to 190 horsepower (although this was less of a drop than it may appear from the 365 of 1971 because of the change in quoting power from gross to net) but the addition of catalytic convertors and, later in the year, fuel injection, did allow some retuning, improving drivability.  The bumpers were the biggest yet and fuel economy, although improved, remained dire.  The interior trim choices in 1975 were:

19B Black Medici Cloth.
29B Dark Blue Medici Cloth.
51B Medium Maize Medici Cloth.
79B Dark Rosewood Medici Cloth.

1976 Cadillac Fleetwood Talisman front compartment in Black Medici Cloth.

The end of the line came in 1976, the final year for the big Cadillacs which had evolved over three quarters of a century.  With so much corporate energy devoted to the new, smaller cars, on the dinosaurs changes were restricted mostly to trim and detailing although the newly-lawful rectangular headlights, adopted throughout the industry to permit lower hood (bonnet) lines and thereby (slightly) slipperier aerodynamics, were spliced in.  Inside, new interior colors were offered and simulated Rosewood replaced the equally fake distressed pecan vinyl appliqués on the instrument panel, doors, and rear quarter trim.  Inspired by the Oldsmobile Regency which had caused such a stir in 1972, soft, thickly pillowed seats were now standard and the d'Elegance package with its accoutrements could still be added but bowing out after 1976 would be both the 500 cubic inch V8 and the Talisman package, available for its swansong in five colors at US$1813.  GM made no secret this was the last year of the big Cadillacs and sales spiked, a new record of 309,139 cars of which 1200 were Talismans.  Befitting the funereal atmosphere, the interior trim choices in 1976 were restricted to somber black & blue:

19E Black Medici Cloth.
26E Dark Blue Medici Cloth.

1976 Cadillac Fleetwood Talisman.

Trunk

Trunk (pronounced truhngk)

(1) The main stem of a tree, as distinct from the branches (limbs) and roots (also as bole; tree trunk).

(2) Of, relating to or noting a main channel or line, as of a railroad, waterway or something which assumes a similar shape (topographically).

(3) A large, sturdy box or chest for holding or transporting clothes, personal effects or other articles.  Such trunks usually have a hinged (sometimes domed) lid and handles at each end, provided because such is the size & weight, it takes at least two to carry one when loaded.

(4) A compartment, most often in the rear coachwork of an automobile, in which luggage, a spare tire, and other articles may be kept (a “boot” in the UK and certain other places in the English-speaking world and a “dicky” in India and elsewhere in South Asia).

(5) A storage compartment fitted behind the seat of a motorcycle and known also as a top-ox or top-case (as distinct from a “pannier” or “saddlebag” which is fitted at the side (usually in pairs), below the level of the seat).

(6) In anatomy, the body of a person or an animal excluding the head and limbs (the torso).

(7) In pathology, the main body of an artery, nerve, or the like, as distinct from its branches.

(8) In ichthyology, that part of a fish between the head and anus.

(9) In engineering and architecture, a name for a conduit, shaft, duct, channel or chute etc, used variously for airflow (thermal or blown), water, coal, grain etc.

(10) In steam engines, a large pipe forming the piston rod of a steam engine, of sufficient diameter to allow one end of the connecting rod to be attached to the crank, and the other end to pass within the pipe directly to the piston, thus making the engine more compact.

(11) In extractive mining, a flume or sluice in which ores are separated from the slimes in which they are contained.

(12) In architecture, the dado or die of a pedestal.

(13) In architecture, the part of a pilaster between the base and capital, corresponding to the shaft of a column.

(14) In hydrology, the main channel, artery or line in a river, railroad, highway, canal or other tributary system.

(15) In telephony, a telephone line or channel between two central offices or switching devices that is used in providing telephone connections between subscribers generally (also called a “tie-line”).

(16) In telegraphy, a telegraph line or channel between two main or central offices.

(17) In telecommunications, to provide simultaneous network access to multiple clients by sharing a set of circuits, carriers, channels or frequencies.

(18) In clothing, brief shorts (loose-fitting or tight) worn by men chiefly for boxing, swimming and athletics (some historically known as “trunk hose”.

(19) In zoology, the elongated prehensile, flexible, cylindrical nasal appendage of the elephant and certain other creatures (the proboscis).

(20) In nautical use, a large enclosed passage through the decks or bulkheads of a vessel, used as air ducting for purposes of heating, cooling, ventilation and such.

(21) In shipbuilding, any of various watertight casings in a vessel, as the vertical one above the slot for a centerboard in the bottom of a boat.

(22) A long tube through which pellets of clay, peas etc are driven by the force of the breath; a peashooter (archaic).

(23) In software engineering, the most current source tree, from which the latest unstable builds (so-called “trunk builds”) are compiled.

1400–1450: From the late Middle English tronke & trunke, from the Old French tronc (alms box, tree trunk, headless body), from the Latin truncus (stem, a stock, lopped tree trunk), a noun use of the adjective truncus (lopped; cut off, maimed, mutilated), (the later related to the English truncated).  Trunk & trunking are nouns & verbs, trunkful is a noun, trunked is a verb & adjective and trunkless is an adjective; the noun plural is trunks.

There are a myriad of “truck” terms in human pathology and other derived phrases include “elephant's trunk” (rhyming slang for “drunk”), “hand trunk” (a piece of luggage smaller than the traditional trunk and able to be carried by one), “junk in one's trunk” (corpulence of the buttocks, the alternative forms being “dump truck” or the vernacular “fat ass”), “the apple does not fall far from the trunk” (a variant of “the apple/pear etc does not fall far from the tree”) (children tend in appearance & characteristics to resemble their parents), “trunklid” (literally obviously “the lid of a trunk” and used of the opening panel which provides access to a car’s trunk), “bootlid” the UK equivalent and confusingly in the US used also as “decklid” on the basis of the trunk being a part of a car’s “rear deck”), “trunk novel” (a novel abandoned by the author while still a project), “trunk or treat” (an organized alternative to trick-or-treating where candy is handed out to children from cars in a parking lot; it was introduced as a child safety measure), “trunk show” (an event in which vendors present merchandise directly to store personnel or customers at a retail location or other venue, based on the idea of selling “out of a trunk”), “trunk sale” (and event at which goods are displayed for sale in the trunks of cars), “boot sale” the companion term)), “trunking” (travelling sitting in the trunk of a car”), and “trunk shot” (in film-making, a cinematic shot from within a car trunk (although there was a case of a serial killer who shot his victims while concealed in the trunk of a car.

Louis Vuitton Trunk #5 (left) and Louis Vuitton Trunk on Fire (right) by Tyler Shields (b 1982).

The original idea of a trunk being a “box; case etc” may lie in the first such “trunks” being hollowed-out tree trunks although some suggest the post-classical development of the meaning “box, case with a lid or top” was based on the notion of human body’s trunk being a “case” in which the organs were transported.  The modern idea of a “luggage compartment of a motor vehicle” dates from circa 1930, about the time trunks cease to be something separately carried and replaced by and space for luggage integrated into the bodywork.  The use of trunk had long been familiar in the medical literature (both of the torso and blood vessels etc) and the idea was by 1843 extended to railroad trunk lines and telephone networks by 1889.  “Trunk-hose” were first sold in the 1630s and seems to have been a kind of thermal underwear, the description a reference to them covering the whole torso (ie, the trunk) as opposed to most “hose” which was for the lower limbs.

The use of trunk to describe the “long snout of an elephant (or other beast with a similar appendage)” appeared first in the 1560s but etymologists are divided on whether it was an allusion to a tree’s trunk or has some connection with “trumpet”, based on the loud sound elephants are able to generate although the evidence does suggest the early use as a reference to the thing’s ability to hold water.  Predictably, by the early eighteenth century, it was a slang term for the human nose.  The use in clothing (always in the plural as “trunks”) emerged in the mid 1820s and initially described “short breeches of thin material”; it was a use of trunk in the sense of “torso”.  Use began in theatrical jargon but, as was not uncommon, soon it was applied to breeches generally, especially in US English and for the short, tight-fitting breeches worn by swimmers and other sporting types, adoption was close to universal by the 1890s.  “Swimming trunks” has survived as a regionalism; even within the one country, there are often several different names for what is one of humanity’s most simple garments.

Trump Trunks: MAGA (Make America Great Again) swimming trunks.  Trump trunks are made from a “silky, breathable, 4-way stretch mesh fabric” and features include (1) a small internal pocket, (2) a built-in anti-chafe liner.  The country of manufacture is not disclosed.  Clearly, the DNC (Democratic National Committee) in 2016 missed an opportunity by failing to release the "Crooked Hillary Clinton Bikini".

One linguistic curiosity was “subscriber trunk dialing” (later changed to “subscriber toll dialing” which later still switched to DDD (Direct Distance Dialing).  The “other” use of STD was as “sexually transmitted disease”, previously known as VD (venereal disease) and it wasn’t until the 1970s the initialism VD began to be replaced by STD (VD thought to have to have gained too many specific associations) but fortunately for AT&T, in 1951 they renamed their STD service (for long-distance phone calls) to DDD, apparently for no better reason than the alliterative appeal although it's possible they just wanted to avoid mentioning “toll” with all that implies.  Many countries in the English-speaking world continued to use STD for the phone calls, even after the public health specialists had re-purposed the initialization.  In clinical use, STI “Sexually Transmitted Infection” seems now the preferred term).

The evolution of the trunk: 1851 Concord stagecoach on display at the Smithsonian's National Postal Museum, Washington DC (left) with truck strapped to the back, additional trunks carried on the roof; 1928 Mercedes-Benz Nürburg 460 K Pullman Limousine (W08, centre left) with separate trunk still carried on a rear frame; 1936 Studebaker Dictator 4-door sedan (centre right) with the trunk now an integrated part of the bodywork; The US full-sized cars of the era had most capacious trunks but few could match Leyland Australia's infamous P76 (1973-1975, right) which effortlessly could carry a 44 (imperial) gallon (209 litre) drum.

The compartment which is most located in the rear coachwork of an automobile is used for luggage and historically also the spare tyre a toolkit (neither now not always supplied).  In North American use, this is called a “trunk”, an inheritance from the time when the passengers’ trunks (ie, in the sense of the box-like suitcases) were strapped on to an extension at the back of horse-drawn carriages.  In the early automobiles, the practice continued (often with lined wicker baskets because they were of lightweight construction) and when these were integrated into the bodywork, the space provided continued to be called “the trunk”.  The British called the same thing a “boot”.  In horse-drawn carriages in the UK, a “boot” was a compartment used to store travel essentials, among which (in an age of rutted, poorly maintained roads) included boots, the male passengers sometimes required to push the coach when it became stuck in mud, the frequent inclusion of a “boot box” or “boot locker”, made typically of leather and attached at the rear.  The other suggested origin is the French boute (compartment; box).  The term “boot” thus spread throughout the British Empire although, under the Raj, in India & Ceylon (later Sri Lanka) it became the “dickie”.  That was based on the dicky seat (also as “dickie seat” & “dickey seat” and later more commonly known as the “rumble seat”), an upholstered bench mounted at the rear of a coach, carriage or early motorcar and as the car industry evolved and coachwork became more elaborate, increasingly they folded into the body.  The size varied but generally they were designed to accommodate one or two adults although the photographic evidence suggests they could be used also to seat half-a-dozen or more children.  Why it was called a dicky seat is unknown (the word dates from 1801 and most speculation is in some way related to the English class system) but when fitted on horse-drawn carriages it was always understood to mean “a boot (box or receptacle covered with leather at either end of a coach, the use based on the footwear) with a seat above it for servants”.  Under the Raj, “dickie” was preferred while the colloquial “mother-in-law seat” was at least trans-Atlantic and probably global.

Lindsay Lohan illustrates how there are frunks and there are trunks.

The rear-engined Porsche 911 Carrera (997, 2004-2013) Cabriolet (Los Angeles, 2012, right) has a frunk while the front-engined Mercedes-Benz SL 65 AMG roadster (Los Angeles,  2005, right) has a trunk.  Based on the R230 (2001-2011) platform, the SL 65 AMG was produced between 2004-2012 and Ms Lohan also later drove an SL 550 (2006-2011), a model which was a quirk in the naming system because the designation was exclusive to the the North American market, the RoW (rest of the world) cars retaining the SL 500 badge even though both used the 5.5 litre (333 cubic inch) V8 (M273).  As the SL 65's open trunk lid reveals (right), because of the need to accommodate the bulky, folding aluminium hard-top, when lowered, it absorbed most of the trunk space so the design, like many, involved a trade-off between what was gained and what was lost.

The Fiat X1/9 (produced by Fiat 1972–1982 and Bertone from 1982–1989) featured both a frunk (left) and a trunk (right).

Most cars built have had the engine mounted in the front, thus most trunks appeared in the rear bodywork.  There have however been cars with engines behind the driver (such things were quite numerous until well into the 1970s) and these usually had a storage compartment at the front (where the engine otherwise would sit, under the hood (bonnet)).  Until the early years of the twentieth century, these seem just to have been called a “trunk” or “boot” but as electric vehicles began to appear in volume “frunk” (the construct being f(ront) + (t)runk) and the less popular “froot” (the construct being fr(ont) + (b)oot)) came into use.  There have been mid-engined cars which have both a trunk and a frunk and those in the diminutive Fiat X1/9 were surprisingly large while others (such as Ferrari's Dino 308 GT4 (1973-1980) & 208 GT4 (1975-1980), both badged as Ferraris after 1976) were of a less generous capacity, the frunk in the Dinos best suited to storing something the size of a topless bikini but it was a genuine four-seater (2+2), something not often attempted with the mid-engined configuration.

When there was no trunk lid, luggage racks were a popular fitting: 1959 Austin-Healey Sprite (left) and 1971 Chevrolet Corvette Convertible LS5 454/365 (right).

There have been cars (and not all of them were sports cars) with no trunk lid.  In the case of the Austin-Healey Sprite (1958-1971), the lack of the structure on the early versions (1958-1961) was a cost-saving measure (the same rationale that saw the planned retractable headlights replaced by the distinctive protuberances atop the hood (bonnet) which lent the cheerful little roadster its nickname (bugeye in North American and frogeye in the UK & most of the Commonwealth).  It had additional benefits including weight reduction and improved structural rigidity but the obvious drawback was inconvenience: to use the trunk one had to reach through the gap behind the seats.  It was easy to see why luggage racks proved a popular accessory, sales of which continued to be strong even when later versions of the Sprite (1961-1971) and the badge-engineered companion model (the MG Midget (1961-1980)) gained a trunk lid.

Have trunk, can travel: Nor Cal’s (of Stockton, California) trunk lid kit for Austin Healy Sprite, May 1961.  Note the standard-sized registration plate; the Sprite really was small.

However, noting Austin-Healey’s cost-cutting meant the Series 1 Sprite’s trunk came lidless, modern commerce quickly saw a gap (technically also a “lack of gap”) in the market and “lid kits” soon appeared.  Advertised as meaning “no more acrobatic maneuvers when loading luggage”, mention was made also of an installation making the spare tyre easier to reach, a matter in the early 1960s of some significance because tyres then were not as durable and punctures more frequent.  The advertising copy was selective in that it mentioned “no welding necessary” but neglected to point out an owner would need to cut the required hole but presumably, that would have been obvious.  It was a proper trunk lid in that it was lockable and said also to be “waterproof”, the latter a quality owners of British sports cars really didn’t expect so the novelty would have been a selling point.  For those Sprite owners whose family had gained a child, the improved accessibility to the trunk would have been most helpful because, as parents know, going anywhere with an infant requires carrying a large bag of stuff.  They might also have been attracted to the "baby seat" available as an accessory from the Healey factory; it was a design which would now be thought extraordinary (other words also come to mind) but it was at the time just the way things were done.  

1963 Corvette (C2) Coupe. This was one of GM's official publicity stills and one can see why the decision was taken not to include a trunk lid but the absence enhanced structural integrity and it was this Chevrolet chose to emphasize.

Curiously, between 1953-1962, the Chevrolet Corvette (C1) did have a trunk lid but when the second generation (C2, 1962-1967) was released for the 1963 model year, it had been removed and not until the fifth generation (C5) in 1998 did one again appear.  By then, the Corvette's luggage rack moment mostly had passed but into the twenty-first century they were still being fitted.  In the modern collector market, it’s one of those accessories, the very sight of which seems to upset some.

Trunks: The long and short of it.

1968 Holden HK Brougham (left) and 1970 Holden Premier (right).

The Holden Brougham (1968-1971) was not so much a landmark of the era as a cul-de-sac but it did indicate how quickly the “brougham” label had come to be associated with prestige and like Chevrolet’s Caprice, the Brougham was a response to a Ford.  In Australia, Ford had been locally assembling the full-sized Galaxies for the government and executive markets but tariffs and the maintenance of the Australian currency peg at US$1.12 meant profitability was marginal, so the engineers (with a budget said to be: "three-quarters of four-fifths of fuck all") took the modest, locally made Falcon, stretched the wheelbase by five inches (125 mm), tweaked the front and rear styling (which although hardly radical resulted in a remarkably different look), added some bling and named it Fairlane.

The Fairlane name was chosen because of the success the company had had in selling first the full-sized US Fairlanes (nicknamed by locals as the “tank Fairlane”) between 1959-1962 and later the smaller version (1962-1965) which Robert McNamara (1916–2009 and briefly the president of Ford Motor Company before serving as US secretary of defense (1961-1968) under John Kennedy (JFK, 1917–1963; US president 1961-1963) & Lyndon Johnson (LBJ, 1908–1973; US president 1963-1969)) describes as "the size of car Americans should be driving".  In that McNamara was right and what came in the 1960s to be called the "intermediates" (ie between the "compact" & "full-size" lines) proved a sweet spot in the market and that was because they were essentially the size of the "standard" US automobile before the breed became oversized in the mid-late 1950s.  The Australia Fairlane was for decades a successful and profitable product and eventually Holden (General Motors's (GM) local outpost) followed the formula but not before the curious diversion which was the Brougham.  For 1968, Holden chose what even at the time was thought a bizarre approach in trying to match the Fairlane; instead of a longer wheelbase (and thus more interior space), the Brougham was conjured up by extending the tail of the less exalted Premier by 8 inches (200 mm), the strange elongation a hurried and less than successful response.  Unwanted for decades when the could be bought for Aus$250, the handful of surviving Broughams became twenty-first century collectables, advertised for sale at as much as $Aus$90,000, some Holden connoisseurs (as one-eyed a crew as any) even finding a previously undetected elegance in the lines.

1958 Cadillac Series 62 Extended Length Sedan (Body Style 6239EDX, left) and 1958 Cadillac Series 62 Sedan (Body Style 6239, right).

In their defense, Holden could have pointed to a corporate precedent, the 1958 Cadillac range including the “Series 62 Extended Length Sedan”.  The Series 62 Sedan was already an impressive 216.8 inches (5.5 m) long but the Extended Length version measured an even more imposing 225.3 (5.7), the additional 8.5 inches (216 mm) all in the rear deck, creating a more capacious trunk.  There can’t have been many Cadillac buyers with that much luggage and the new model didn’t gain many sales although there was a healthy industry in jokes about Mafia functionaries and other figures in organized crime grateful finally to have more space to transport the bodies.  Unfortunately for Cadillac, there were only so many Mafia hit-men and despite 20,952 of the 103,455 (excluding Eldorados and “chassis only” sales) Series 62s produced in 1958 being the Extended Length Sedan (some 20%), it proved a single-season one-off which perhaps should have warned Holden.

Cadillac's other take on the “long & slightly less long” of it: 1963 Cadillac Four-Window Sedan De Ville (Body Style 6239, left) and 1963 Cadillac Sedan De Ville Park Avenue (Body Style 6389, right).

Strangely, Cadillac’s next venture in rear-deck management went the other way, “short deck” versions of certain models offered between 1961-1963, the things created by removing 7 inches (178 mm) of aft bodywork, the effect more noticeable for the final season when the truncation was 8 inches (203 mm).  Demand, anyway muted, quickly declined and there ended Cadillac’s experiments with rear deck length.  There was at the time much criticism that “full-size” US cars had become too big but the “short deck” venture was most un-Cadillac like and, by international standards, the truck capacity of even the abbreviated models was still quite generous, able effortlessly to accommodate two sets of gold clubs, something which later became a de-facto standard in assessing the practicality of sports cars.  Jaguar used this feature as a selling point when the XK8 (1996-2006) was introduced because it wasn’t possible with all versions of the old E-Type (1961-1974).

1967 Ford GT40 Mark III (left) and 1967 Ford GT40 Mark I (road version, right).

From 1967 there was also a more contemporary example to inspire the antipodean engineers although it’s unlikely it much caught their eye; that was the Ford GT40 (1964-1969), one of the most successful machines in 1960s sports car racing which beat not only the competition but also the attempts by the Fédération Internationale de l'Automobile (the FIA; the International Automobile Federation) to legislate it into un-competitiveness,  Then (as now), the FIA was international sport’s dopiest regulatory body.  In the happy era when it was possible to make a few minor modifications and register a Le Mans race car for the road, 31 of the 105 GT40s were so configured (even a cigarette lighter was installed) but the driving experience was still very much that of a (slightly) quieter race car, the accommodation cramped, the ventilation marginal and the luggage space fit for little more than a topless bikini.  But some hardly souls bought them because there were few things on the road faster so thoughts turned to making a “more civilized” version with the creature comforts now expected.  Thus the 1967 GT40 Mark III with a slightly detuned engine, improved ventilation, a conventional, centrally mounted gear shift, sound deadening, more compliant suspension settings and even a reasonably sized ashtray to compliment the cigarette lighter.  However, only seven were built because they cost as much as a middle-class house, were still cramped (with challenging ingress and egress for all but the young or athletic) and in appearance differed in several aspects from the cheaper (Mark I) GT40 road cars still available from John Wyer (1909–1989).  By virtue of the long tail, the Mark III did though have more luggage space (for soft baggage rather than suitcases) and it appealed to some, the most famous purchaser being the Austrian conductor Herbert von Karajan (1908–1989) who, wisely, never drove his on wet roads.