Thinspo

Thinspo (pronounced thin-spoh)

(1) Material created, curated or used (distributed almost exclusively in digital form) to inspire thinness or weight loss.

(2) A sub-set of the pro-ana community which exists to support those on a spectrum ranging from obsessive dieters to those who have chosen as a lifestyle a managed form of anorexia nervosa.

2005–2010: The short form of thinspiration, the construct being thin +‎ (in)spiration.  Thin was from the Middle English thinne, thünne & thenne, from the Old English þynne, from the Proto-West Germanic þunnī, from the Proto-Germanic þunnuz (thin) (and related to þanjaną (to stretch, spread out)), from the primitive Indo-European ténhus (thin), from ten- (to stretch).  It was cognate with the German dünn, the Dutch dun, the West Frisian tin, the Icelandic þunnur, the Danish tynd, the Swedish tunn, the Latin tenuis, the Irish tanaí, the Welsh tenau, the Latvian tievs, the Sanskrit तनु (tanú) (thin) and the Persian تنگ‎ (tang) (narrow). A doublet of tenuis, it was related also to tenuous.  Inspiration was from the Middle English inspiracioun, from the Old French inspiration, from the Late Latin īnspīrātiōnem (nominative īnspīrātiō), from the Classical Latin īnspīrātus (past participle of inspīrō).  It displaced the native Old English onbryrdnes (literally “in-pricked-ness”).  Thinspo inspired others forms such as fitspo (encouraging fitness) and blondespo (advocating being blonde) and between thinspo and fitspo, critics noted some overlap, suspecting that in at least some cases the later identity is assumed as an attempt at disguise.  Thinspo & thinspiration are nouns; the noun plural is thinspos.  Derived forms like the nouns thinspirationist & thinspirationism do appear but are non-standard.

Thinspo's idealized bone definition.

The companion term ribspro (the short form of ribspiration (known also as bonespo)) is a particular genre within thinspo.  Whereas thinspo material can be long or short-form text, diagrams or images, ribspro is almost exclusively visual, the text limited to perhaps a few admiring or encouraging words and, as the names suggest, the focus is on ribcages or other bones proximately defined against taut skin.  Backbones, ribs, clavicles and hipbones seem the most favored, presumably because they tend to provide the most definitional contrast but there’s also the suspicion they're the particular aesthetic construct the thinspo community finds most attractive (unlike a knee or elbow which, however boney, seems not to be thought photogenic).  Another genre (a kind of applied thinspo) within the community is meanspo (the short form of mean inspiration), from the “tough love” or “cruel to be kind” tradition of weight loss and this school of thought advocates issuing critical and insulting comments to those considered “insufficiently thin enough”, the rationale being this will convince them to reduce intake, exercise more, purge and thus lose weight.  The thinspo ecosystem has also proliferated thematic variations such as “vegan thinspo” although that seems at least to some extent opportunistic given the most extreme of the thinspo operatives had long since banished animal products, regarding recommendations like “lean meat” or “chicken strips” as just so much fat.

Thinspo images often are rendered in grayscale, and that may have stated in in a nod to the aesthetic of art-house photography or simply because in monochrome the bone definition is more pronounced, a function of the contrast of light & shadow exploited by artists working with the chiaroscuro technique.  Whatever the origin, "black & white" became a thinspo motif although the B&A (before & after) posters appear to stick to original, full-color images. 

Like much in the pro-ana community, thinspo sites exist on a spectrum, those thought innocuous left to continue while any judged to be encouraging eating disorders subject to being shutdown although the efforts undertaken by (and sometimes imposed on) the platforms is a Sisyphean struggle, content shifting between hosts as required.  It’s also organic in that thinspo, like all that’s curated by the pro-ana community, is just another function of the supply & demand curve.  The supply of pro-ana content exists because of demand and in a manner familiar to behavioral economists, the ecosystem is symbiotic, the two forces acting upon and encouraging the growth of the other.  Like much that is on-line, some of the material blatantly is fake, something most obviously detected in the dubious B&A photos which appear with frequent duplication.  

Whether there were statistically significant differences in the nature of the content of thinspo and fitspo (a clipping of fitspiration (the construct being fit + (in)spiration) sites (featuring images and other material designed to trigger a motivation to exercise and enhance physical fitness) attracted academic interest and there were studies, the results differing in detail (there were widely divergent results depending on the platform analyzed which was thought to be a reflection more of the degree of success a platform achieved in enforcing its policies than any difference in the collective user profile) but displaying the same general trends: Thinspo sites portrayed body parts with more than twice the frequency of fitspo and posts highlighting bony body features and references to mental illness were overwhelmingly almost specific to thinspo.  Interestingly, the differences between fitspo & thinspo relating to sexually suggestive images, appearance comparison and messages encouraging restrictive eating were striking and almost wholly correlated with the platform on which they were posted.  The more extreme of the forks such as self harm (such as the cutter subset) also appear on thinspo sites.

Thinspo Rules

Thinspirationism: A blonde Lindsay Lohan during thinspo pin-up phase, 2005.

(1) Never eat something just because you want to finish it.  Eat only enough to stop the worst of the hunger pangs and don’t eat until sated; those extra bites add up.

(2) Don’t let emotions take over and eat only if hungry.  Stop yourself once you start eating if you know it’s for the wrong reasons.  The right reason is pangs of hunger; there is no other reason.

(3) If you catch yourself in a binge, stop the moment you realize.  Don’t forgive yourself for screwing up; it will only permit you to screw up again.  If you have binged, it must in some way be atoned for and than can be an increased energy burn (ie more exercise) or intake deprivation (eg skipping next meal).

(4) Every calorie counts so review every recipe and remove as many calories as possible.  Where available, choose the low cal version (but study nutritional-content labels because tags like "diet" or "97% fat-free" can be deceptive and misleading) and drink water (unmodified soda water is fine), black tea or black coffee instead of other beverages.  Avoid zero-cal sweeteners because (1) they’re a chemical cocktail and (2) the thinspo goal is completely to cure the body’s natural sugar addiction.  Artificial sweeteners may be equated with opioid substitutes such as methadone and while clinically there may be good reasons for a patient seeking to cease using heroin to be proscribed methadone, sugar is like nicotine: highly addictive but weak and able (chemically) to be withdrawn from within days.  Some will find the psychological addiction lingers longer but often that's associative (as it is with the social link between drinking alcohol and smoking).  The general principle is it's not good to replace one addiction with another so with added sugar the answer is "cold turkey", not packets of powdered chemicals.  The body does of course need sugar (it works essentially by converting intake into sugars the muscles, brain and other organs can use) but your intake should be exclusively in natural (unprocessed) sugars like those in green apples.    

(5) Don’t feel guilt about wasting food.  The undesirability on environmental grounds is noted but the sooner you change yourself, the better and as you hone your techniques, losses can be reduced to close to zero.  Set a goal always not to eat everything you’re served and gradually increase this quantity.  Before long, you’ll be throwing away food without barely a thought and if you have a garden or outdoor pot-plants, most organic waste can be chopped up or mushed to be mixed with water and added to the soil (plants will use the nutrients and eventually, the residue become soil).

(6) Eat slowly, savoring each bite.  Thinspo does not mean ceasing to enjoy food; it means the opposite because it makes every bite a rare and valued treat.  Thinspo life is like a rugby test in which only one try is scored but it is celebrated whereas "normal" life is like a rugby sevens game in which there may be two-dozen trys: after the first few they cease to be exceptional.  We evolved quickly (in biological terms) from creatures which had to hunt or gather every bite of the fat, salt & sugar we craved to survive but, with the same biology, we now live often sedentary lives among shelves laden with fat, salt & sugar, all within reach and sometimes packaged conveniently for instant consumption.  It is the curse of plenty. 

(7) Drink water during meals, as much as you can manage but, as a general principle, don't go beyond 6 litres (1.3 gallons (UK) 1.6 (US)); this is well short of of water's toxicity threshold but there's both a law of diminishing returns and a point at which water-intake becomes counter-productive.  Water curbs hunger, is filling, aids in digestion and maintains hydration which has many benefits.  Water has zero calories and can be taken as ice.

(8) Chew food more, taking at least one full breath after every bite.  While it will vary according to what’s being eaten, as a guide, chew 20-30 times for each mouthful. This not only assists digestion but slows the pace of eating, reducing consumption.

(9) Cut food into smaller pieces which (1) slows the process of eating, (2) can make you think you’re eating more (there's nothing wrong with fooling yourself if self-aware) and (3) it will make other people think you ate more (in some circumstances it can be helpful to fool others).

Thinspirationist: Actor Lily Collins (b 1989) in a semi-sheer white Calvin Klein ensemble, the cropped spaghetti-strap top and knee-length pencil skirt, both embellished with scale sequins, New York Fashion Week, New York City, September, 2025.  Note the pleasing definition of the sinews (arrowed, centre).  The hair-style is a chin-length bob.

(10) Associate unhealthy food with something else: ice cream with saturated fat, bread with carbs, juice with sugar etc.  Concrete visual examples are also helpful: imagine cake as fat sitting in and adding bulk to your thighs, chips as a permanent lining adding mass to the stomach etc.

(11) Learn from other people eating because while there are individual variations, overall, the patterns should be consistent.  Watch skinny people and apply their principles to your own diet; watch fat people with disgust and revulsion, avoiding what they do.

(12) Decide beforehand how much you are going to eat and never eat more.  If cooking, cook only one serving, so you can’t eat anymore.  The ideal model is to have no food in the house and each day buy only what you’re that day allowed.  It can at first be difficult but can be done and if stuck to, it’s a foolproof diet because you cannot eat what's not there.  If on the day you've not been able to buy food, you must fast and take in only water or black tea and coffee.  You won't enjoy it but it's good for you and may inspire you to add one or two "fast days" to the weekly cycle.

Lindsay Lohan shopping on Melrose Avenue, Los Angeles, 2009.  Her thinspo pin-up career long out-lasted her blonde phase.

(13) Always remind yourself of your goals and rewards.  Keep track of daily nutrient and food goals (some use a diet minder journal or tracking app but the best method is whatever works for you).  Weigh yourself twice a day (before morning coffee and just before going to bed), the goal being always to see a lower number than previous weigh-in.  If you have achieved a target weight and operate within a daily variation of +/- 100g, that is acceptable although that's also technologically deterministic: if your digital scales report in 50g increments, reduce your acceptable variability to that level for if God has given us such scales, She's trying to tell us something.

(14) Don’t eat 2½ hours before bed.  This time window can be increased but not reduced.

(15) You’ll be sometimes compelled to eat with friends or family so develop techniques surreptitiously to dispose of food.  You’ll get good at knowing where to sit so one hand can always be unseen and a good trick is to wear clothes with big pockets you can line with plastic bags.  Sit somewhere which makes disposal simple (open windows ideal, large pot plants can work) and develop a suite of reasons to ask to sit in certain spots.

(16) Don't be tempted to take up smoking or vaping.  While it can't be denied smoking often works as an appetite suppressant (all those commendably slender catwalk models can't be wrong), inhaling a known carcinogen is unwise because not only does it shorten lifespan (it seems on average by about a decade although the numbers do bounce around) but even while one remains alive it can induce or worsen many illnesses and other conditions.  While in the long run we're all dead and one should die thin, the object is to live thin for as long as life remains enchanting and what smoking does is tend to reduce life expectancy.  The numbers need to be understood because while dying at 75 rather that 85 may not (vied from decades afar) sound that bad, smoking directly can kill those in their twenties or thirties.  There are better ways (see 1-15 above) to lose weight and the evidence on vaping is mixed.  It's too soon to tell what the long-term health outcomes will be but there is anecdotal evidence flavored vapes can stimulate one's appetite and that makes sense because so many use tastes the mind associates with "sweet".  There's only one acceptable form of addiction: diet & exercise.     

Phreak

Phreak (pronounced freek)

(1) Illicitly to tamper with or connect to various systems using telephones (in the sense of phone phreaking.

(2) To act as a phone phreak.

1972: An altered spelling of freak, applied by, to and of the "phone phreakers",  the construct being Ph(one) + (f)reak.  Phone (a clipping of "telephone" and in use at least since the early 1880s) was from the Ancient Greek φωνή (phōnḗ) (sound).  Freak was first used circa 1560 in the sense of a "sudden change of mind or something done on a whim" and is of uncertain origin but thought probably from a dialectal word related to the Middle English frekynge (capricious behaviour; whims) and friken & frikien (briskly or nimbly to move) from the Old English frician (to leap, dance) or Middle English frek (insolent, daring) from the Old English frec (desirous, greedy, eager, bold, daring).  The ultimate root may be the Proto-Germanic frekaz & frakaz (hard, efficient, greedy, bold, audacious) in which case, it would be related to the phreak as a noun.  Related were the Old High German freh (eager) and the Old English frēcne (dangerous, daring, courageous, bold).  In linguistics, words like phreak are known as a sensational spelling and the trend continued in the post-web world from the 1990s onwards with creations such as phat and phishing.  Phreak is a noun & verb, phreaker is a noun and phreaked & phreaking are verbs; the noun plural is phreaks.

The phone phreakers

Digilog Systems Telecomputer II (315), circa 1976, a briefcase-housed acoustic coupler.

Phone phreaking was a term coined to describe the activities of the sub-culture of people who explored and exploited public telephone networks.  The term first referred to groups which, since the late 1950s, had reverse engineered the analogue system of audio tones used to route long-distance calls.  By re-creating these tones, phreaks could switch calls from the handset, allowing free calls to be made around the world; this at a time when even local calls could cost money and long distance or international calls could cost hundreds of dollars per hour.  Electronic tone generators known as blue boxes soon became available, making phreaking possible even for those without much technical knowledge.  This early aspect of phreaking effectively ended by the 1980s as most phone networks switched from acoustic tones to digital computer systems.  The 1960s were something of a "golden age" for hacking for its own sake (rather than for malice or illicit profits) and the hackers are best remembered for their early "break-ins" to the big mainframes of operations like NASA, the Pentagon and the CIA.  The hackers were pleased to find a military mainframe might be in a secure facility with industrial strength air-conditioning & power supply systems behind doors with armed guards yet be hard-wired to the public telephone network.

Lindsay Lohan with cell phone, looking outraged.

The idea of phone phreaking has survived phonetically as the phone freak-out and there are there are are public freak-outs and private freak-outs' those who have private freak-outs can subsequently make them public by posting content somewhere.  hone freak-outs can relate to the device, the connection (or lack of connectivity), the content received or the content sent.  Device related freak-outs include (1) misplacing one's phone, (2) forgetting to bring one's phone, (3) dropping one's phone (into waterways or smashing it on a hard surface among the worst of this type), (4) phone failure (hardware, firmware or software) and (5) the "shock of the new" which describes an iOS user trying for the first time to use and Android phone.  The shock of the new is a documented phenomenon and many tech sites have concluded iOS and Android users are two separate populations and even dating (much less marriage) between them is likely to end badly.  Connectivity-related freak-outs are induced by (1) an inability to connect to a telco (telephony company) or ISP (internet service provider) or (2) an erratic or slow connection.  In the second decade of the twenty-first century, expectations of the speed and reliability of wireless connections had been raised and below a certain age (or degree of prosperity) that expectation is something like "instantaneous", wryly noted even by those whose memories don't stretch back to terminals and 300 baud modems.  A content-related freak out can be induced by being offended, shocked, outraged etc by something one sees on one's phone X (formerly known as Twitter), the usually cited example of "an outrage generator" but there are plenty of others.  The phenomenon is here to stay because the advertisement-centric dynamic of sites like X is dependent on generating and spreading outrage.  Until the advent of social media, a business model based on attracting customers anxious to find ways to be offended might have seemed improbable but it has become Western civilization's latest instance of determinism.  The classic phone phreak-out is of course the type a staple of many Reddit subs: people shouting into their phones, preferably on subways, in airport departure areas, at Walmart, or in a fast food outlet.

Quaker State’s Cap’t Crunch breakfast cereal (left & centre left), the infamous whistle (centre right) and modern reproductions (right).  Cap’t Crunch was introduced in 1963, a time when it was good marketing practice to advertise a produce aimed at children as “Sugar-sweet cereal”.  Not until 1973 would manufacturers be compelled to include on packaging a breakdown of the ingredients, another reform for which Richard Nixon's (1913-1994; US president 1969-1974) administration receives scant credit.

The legend in the hacking community is phreaking began in the early 1960s when a child playing with a toy whistle noticed the similarity in sound with that he’d (in the story it’s always a boy) heard on pay-phones.  Sure enough, his modest plastic toy produced a tone which replicated the 2600 Hz pitch used in phone signalling systems in the US.  Whether it really happened that way isn’t certain but the whistle cited did enable phone freaking (and thus phone-fraud).  Parents might have been dismayed the gift was a noisy device like a “bo’sun whistle” but AT&T (American Telephone and Telegraph Company, better known as “Ma Bell”, a reference to the old American Bell Telephone Company) soon had cause to be more upset as Cap’t Crunch munchers (and may others) were soon costing the company millions in revenue by using generated tones to “fool” their automated system into connecting calls “for free”.

Cap’t Crunch's current nutritional facts.

Although in the 1960s the breakdown of the ingredients seems never to be published, it's believed the modern version (as for most cereals) contains less sugar.  The law requiring these labels (listing fat, salt, sugar, chemicals, vitamins) on the packaging of processed food was passed during the Nixon administration (1969-1974) so all in the pro ana community and other calorie-counters are indebted to Richard Nixon. 

In the 1960s, folk getting free phone calls was quite something because not only were calls then expensive (charged by the minute) but just about every connection beyond a “local call” was then subject to a tool and the greater the distance (which could be the next suburb) the higher the charge.  Most phone phreaking wasn’t done with the whistles but by the use of purpose-built electronic tone generators (known a “blue (or black, green, red etc) box”), many of which were produced in some volume and traded on a vibrant black market.  Predictably, universities were a hotbed of phreaking because in such places there was a (1) a large number of young people often far from family and friends and (2) easy access to the expertise and components needed to build the boxes.  Although they can no longer be used to defraud telcos, as a nostalgia piece reproductions of the whistles are now available in twenty-first century designer colors and they retain the same capacity to annoy parents.

Nurdle

Nurdle (pronounced nhur-dl)

(1) In cricket, to work the ball away gently, especially to the leg side, gently nudging the delivery into vacant spaces on the field; such a shot played.

(2) In conversation, gently to waffle or muse on a subject about which once obviously knows little.

(3) In manufacturing, a pre-production micro-plastic pellet about the size of a pea, the raw material used in the manufacture of plastic products.

(4) In marine ecology as plastic resin pellet pollution (PRPP); marine debris.

(5) The depiction of a wave-shaped blob of toothpaste sitting on a toothbrush.

(6) That which is squeezed from tube to toothbrush.

(7) In the game of tiddlywinks (as nurdling), sending an opponent's wink too close to the pot to score easily. 

Circa 1968: In the context of cricket, it’s of unknown origin but presumably some sort of blend, influenced possibly by “nerd” & “nudge”, the meaning conveyed being a style of play that is cautious, unambitious and unexciting; the slow accumulation of a score; there’s been the suggestion of a link with “noodle” but it’s hard to see the connection and there's no documentary evidence.  The earliest known citation is a 1985 match report in The Times (London).  The small, cylindrical pellets, the raw material of the manufacturing processes of many plastic products, have been called nurdles since at least the 1970s, a reference from that time noted in the manuals supplied with an injection-molding machine.  The word is likely to have been coined either because of the physical similarity of the pellets to some types of noodle or as a variation of nodule (a small node or knot) and plastic nurdles have for decades been recorded as a significant proportion of marine pollution.  As used to describe the toothbrush-length squirt of toothpaste as it sits atop the bristles, the origin is murky but may be linked to nodule.  There have been suggestions the use by the ADA (American Dental Association) in the 1990s in a public-service advertising campaign about the correct technique for brushing may have been the coining but the word was used in toothpaste advertising as early as 1968 although the original spelling seems for some time to have been “nerdle”.  Nurdle is a noun & verb and nurdled & nurdling are verbs; the noun plural is nurdles.  The adjective nurdlesque is non-standard but has been used by at least one cricket commentator not impressed by a batsman's slot selection.

The Triple Action: The Great Nurdle Affair

Previously little discussed before courts, the nurdle received some brief attention when a trademark-infringement lawsuit (Colgate-Palmolive Co v. GlaxoSmithKline LLC, US District Court, Southern District of New York, No. 10-05728) was filed in July 2010 by GlaxoSmithKline (GSK), makers of Aquafresh “Triple Protection” toothpaste, against Procter & Gamble (P&G), owners of the Colgate “Triple Action” brand.  Almost immediately, P&G counter-sued in the same court with the retaliatory GlaxoSmithKline LLC v. Colgate-Palmolive, No. 10-05739.  One was seeking, inter alia, the exclusive right to depict a nurdle, the other claiming the image was so generic the right could be exercised by anyone.

Battle of the nurdles: P&G's Colgate Triple Action (top) and GSK's Aquafresh Triple Protection (bottom).

The disputes hinged on “triple” as a descriptor and “nurdle”, not as a word but as the image of a wave-shaped blob of toothpaste sitting atop the bristles on the head of a toothbrush.  GSK's core argument was that it held trademark registrations on both “triple protection” and a red, white & blue-striped nurdle.  P&G argued “triple protection” was weak and that a nurdle is inherently merely descriptive because it is but a literal image of the product.  What the court had to decide was whether a reasonable consumer, on seeing the nurdle and “triple action” text description on packages of Colgate toothpaste, could be sufficiently misled to believe what they were looking at was sourced, sponsored or endorsed by GSK which used both on their Aguafresh brand.

GSK’s nurdle.

In a filing of some eighty pages, P&G noted its recent release in the US of a toothpaste with packaging which superimposes the words “Triple Action” (the implication being (1) cavity protection, (2) fresh breath & (3), whiter teeth) atop a blue, white and green nurdle.  In response, GSK, which used the “Triple Protection” phrase on its Aquafresh products, filed a trademark application for the "nurdle design" regardless of color; this induced P&G to sue to enforce its rights to use the nurdle.  P&G further noted GSK did not file their application until after they had already complained about P&G’s nurdle design and suggested GSK was using the process to stifle competition by asserting an excessively broad scope for trademark rights.

P&G’s nurdles, registered by Colgate as trademarks. 

GSK’s filing was only half the length and accused P&G of adopting various nurdle designs and the “Triple Action” mark in an effort to “trade off the commercial magnetism” of GSK own packaging which had since 1987 included a distinctive red, white and blue nurdle, an argument which implied elements of both usurpation and ambush marketing.  P&G asked the court to declare its “Triple Action” phrase and interpretation of the nurdle not confusingly similar to GSK’s own “Triple Protection” phrase and nurdle which used distinctively different colors.  It sought also have the court (1) cancel GSK’s “Triple Protection” and nurdle trademark registrations and (2), deny such injunctive relief that would have prevented P&G from using any nurdle design and a phrase containing “triple”.  Damages were sought on several grounds including punitive damages.  It was a case of some commercial significance given GSK had deployed the nurdle as a cartoon character in a marketing campaign aimed at children, the idea being that if children pestered their parents enough to buy Aquafresh for them, it was likely they’d gain the whole family as a conquest (a lesson well learned by countless manufacturers).  The nurdle campaign ran on Nurdle World in the US and The Nurdle Shmurdle in the UK.

Post settlement: Colgate Triple Action with a visually different nurdle.

Late in 2011, the parties announced a notice of settlement had been filed in the court; a confidential settlement had been negotiated.  The details have never been made public but a review of supermarket shelves suggests (1) the red, white & blue GSK nurdle is acknowledged to be propriety, (2) a nurdle nevertheless remains generic and can be depicted as long as it is sufficiently distinguished from GSK’s 1987 original and (3) things claiming to be of or pertaining to happening in threes may be described as “triple” whatever but, in the context of toothpaste, “triple protection” is a GSK trademark.  P&G could thus display a nurdle, just not GSK’s nurdle.  So, as a private settlement, there’s no change to established law but those inhabiting that gray area between ambush marketing and actual deceptive and misleading conduct no doubt took note.  A judge might anyway find the outcome in accordance with the operation of trademark law: a trademarked image as specific as the GSK nurdle is entitled to protection but, as a general principle, a word as notoriously common as “triple” is the property of the commons available to all.

Doramad Radioactive Toothpaste.

In Germany, between the 1920s and the end of World War II (1939-1945), nurdles could be radio-active, toothpaste there sold with trace amounts for thorium obtained from monazite sands, the promotional material of which read: “Increases the defenses of teeth and gums” & “Gently polishes the dental enamel, so it turns white and shiny”.  Although known since at least the mid-1920s, it was only in the aftermath of the A-bomb attacks on Hiroshima and Nagasaki (1945) that the adverse effects of ionizing radiation in high or sustained does became widely recognized, rendering radio-active toothpaste an undesirable product in the minds of mothers everywhere.  Although radio-active toothpaste sounds evil, the Nazis can't be blamed for it being on the shelves, its debut dating from the Weimar Republic (1918-1933).  

Save Paste structural concept for toothpaste packaging.

From the days when folk made their own toothpaste by mixing water, salt and the soot from chimneys, toothpaste has become one of the sometimes unacknowledged markers of civilized life.  The packaging though has been little changed since 1889 when J&J (Johnson & Johnson) introduced their range in collapsible metal tubes.  The switch from metal to plastic happened over decades, necessitated initially by wartime shortages but by the 1990s, tubes were almost universally plastic.  Despite that, the fundamental design remained unchanged and was often inherently inefficient, supplied in a cardboard box, much of the internal capacity of which was unused because of the shape of the tube.  The design added cost and induced adverse environmental outcomes because (1) the box was unnecessary and immediately discarded and (2), the surplus volume added to the costs of storage and transportation.  One interesting suggestion has been the trapezoidal package.

By using a single cardboard container as both collapsible container and display packaging, it eliminates the need for a separate box.  Also, if designed with the correct geometry, multiple trapezoidal containers can more efficiently be packed for transportation and storage, thereby reducing the energy expended.  This simple trick of packaging. if extended to all products sold in tubes should result in a significant reduction in energy consumption (road, rail and air transport) and therefore in greenhouse emissions.  Additionally, the carboard is more easily recycled than plastic. 

One thing toothpaste manufacturers seem never anxious to discuss is the opinion of many experts that GSK’s classic nurdle, extending the length of the brush-head, is way too much and adults should instead use a nurdle no bigger than a pea.  Restraint when squeezing out a nurdle for children should be even more severe because of the risk when young of swallowing too much toothpaste containing fluoride: it increases the risk dental fluorosis, a cosmetic condition that affects the appearance of the teeth, ranging from brown and light discoloration to darker strains and even pitting.  On a very young child’s brush, rather than a plump nurdle, the toothpaste should just be a smear although they can use an adult's pea-sized nurdle after the age of three.  The BDA (British Dental Association) summarize best practice by recommending: (1) the correct amount of toothpaste for most people to use is a pea size, (2) brush at least twice daily, with a fluoridated toothpaste, brush last thing at night and at least on one other occasion; if possible brush after every meal, (3) use a fluoridated toothpaste (1,350–1,500 ppm fluoride) and (4), spit out after brushing and do not rinse (this maintains the fluoride concentration level).

Have nurdle, will brush: Lindsay Lohan on the set of HBO's Eastbound & Down (2013), brushing teeth while smoking.

It's an unusual combination but might work OK if one smokes a menthol cigarette and uses a nurdle of mint toothpaste; other combinations might clash.  That said, those adventurous enough to experiment and with the patience to shop internationally for toothpaste can try alternative flavours of nurdle and work out which best combines with their tobacco of choice.  Telford Dentistry undertook a survey and discovered manufacturers have used various recipes to concoct an extraordinary range of choices beyond the familiar mint.  The offerings in the EU (European Union) appear to be regionally specific with sweetness increasing as one heads south but licorice, salt, eucalyptus and ratanhia root may all available on-line.  The UK seems to be less adventurous with plain or mint variants almost universal although there are brands offering eucalyptus and it’s tempting to believe dour highland Scots still prefer the traditional mix of soot & salt.  In the US, there’s definitely a national sweet tooth because cinnamon, vanilla, bubblegum and a range of “novelty flavours” (birthday cake, bacon cucumber-dil and Pickle!) are advertised, often targeted at children (or, more accurately, their parents), encouraging them to brush by making the nurdles taste like candy.  East of Suez there’s much variety.  In Japan, there’s matcha, yuzu, wasabi and charcoal while Indian retailers offer neem, clove, miswak, and tulsi and in South East Asia and beyond there’s probably the most delicious sounding variety including Mango, Coconut, Clove Oil, & Betel Leaf.

Jail

Jail (pronounced jeyl)

(1) A prison (in some places used generally of institutions of incarceration, in others tending to be applied to structures used for the detention of those awaiting trial or convicted of minor offenses).

(2) To take into or hold in lawful custody; to imprison; to incarcerate.

(3) In horse racing, the condition created by the requirement that a horse claimed in a claiming race not be run at another track for some period of time (usually 30 days).

(4) In dodgeball (and related games), the area where players who have been struck by the ball are confined.

(5) In computing, as used by certain variants of Linux, an implementation of a sandbox in which can be run an instance of another OS (operating system).

1225–1275: From the Middle English gayole, gaylle, gaille, gayle, gaile, gaiole, jaiole & jaile, from the Old North French gaiole, gayolle & gaole and the Old French jaiole (cage), from the Medieval Latin gabiola, from the Vulgar Latin gaviola, a variant of the Late Latin caveola (small cage, cell), diminutive of the Classical Latin cavea (cavity, coop, cage).  Regionalism in language was one more common (especially in eras when population movement (particularly in rural areas)) was more limited and the two spellings in the Old French variants reflect the independent linguistic evolutions, the spelling “gaole” indicative of a pronunciation in use until the seventeenth century.  It fully displaced the native Middle English quartern (prison, jail, cell), from the Old English cweartern (jail, prison) and partially displaced the native Middle English lok, from the Old English loc (enclosure, pen; jail, prison) (from which English gained “lock”) and the Middle English carcern, from the Old English carcern, from the Latin carcer (prison, jail).  In the Old English, there were many words meaning jail (regionalism also a factor here) including heaþor & heolstorloca (the latter meaning also “jail cell”), clūstorloc, dung (the latter meaning also also “dungeon”), hlinræced, nirwþ, nīedcleofa, hearmloca and nearu.  Jail & jailing are nouns & verbs; enjail, rejail, jailor (or jailer) & jailoress (or jaileress) are nouns, jailed & enjailed are verbs, jailless, jailish, jailable, nonjailable & jaillike are adjectives; the noun plural is jails.

In English, there are seeming anomalies which must baffle those learning the tongue and make them wonder how such a messy and sometimes inconsistent language became something of the world’s lingua franca.  Were it possible to have a committee edit the lexicon and eliminate the pointlessly troublesome, not only might something be done about homophones like “razed” (demolished) and “raised” (built) but the “gaol” (still used in parts of the English-speaking world to mean “jail”) would be retired and “jail” would become universal.  Jail as a noun dates from the thirteenth century and the persistence of “gaol” as the preferred form in the UK is attributed to the continued use in statutes and other official documents although there may also have been some reluctance to adopt “jail” because this had come to be regarded as an Americanism.

Some idiomatic and slang uses

Things to find on the web.

A “jailbreak” literally is “an escape from jail” but it was adopted in the ecosystem created by the computer industry to refer to modification to the hardware or firmware of an electronic device (mobile phones, tablets, gaming consoles etc) to allow the installation and use of software not officially supported or explicitly excluded by the manufacturer.  With the coming of AI (artificial intelligence) LLMs (large language models), jailbreak also became the term for a prompt which in some way bypasses any ethical restrictions imposed by the vendor.  In ice hockey, the jailbreak is a rule applied in some leagues under which a penalty is ended if the short-handed team scores; the goal scored in such circumstances is a jailbreak.  Any prisoner who emerges from jail (whether by a jailbreak or by more regular means) is said to be a “jailbird” and there are more than a dozen formal & informal terms for “jail” including slammer, hoosegow, jailhouse, big house, Uncle Sam’s hotel etc.

2022 Dodge Challenger SRT Hellcat Redeye Widebody Jailbreak in Go Mango with satin black accents over black Laguna leather and Alcantara upholstery.  Because of the design of the front splitter, this model was supplied ex-factory with the one-piece yellow "underwire". 

Unexpectedly, during the 2010s, "underwire" entered the lexicon of automotive slang when it was used to describe a plastic part fitted temporarily as a protective piece.  The yellow plastic fitting (pictured above on the leading edge of the Challenger's splitter) was called a "splitter guard" which was unimaginative but the factory didn't envisage them as consumer items and the term was merely explanatory for the information of those preparing cars for sale.  Installed to prevent damage during shipping, it was part of dealer preparation instructions to remove the pieces but leaving them attached became a cult and some cars were even retro-fitted.  An element in that was the "end of an era" vibe and large number of the vehicles in Dodge's "Last Call" runs (of which there were many) were purchased as investments to be stored away for the day when V8s are no longer produced and collectors will be anxious to pay much for the way things used to be done.  How well that will work out remains to be seen but with the "Last Call" runs typically in batches of more than 3000, most of them weren't, in collectable terms, especially rare.  

2023 Dodge Challenger SRT Demon 170 Jailbreak in Panther Pink with satin black accents over black Alcantara and Laguna leather.

In the Demon 170 Jailbreak program, there were 40 exclusive paint colors and this is the sole example in Panther Pink.  The model was rated at 1025 HP and, with a different design of front splitter, was fitted with a two-piece underwire.  The first Supermarine Spitfires and Hawker Hurricanes which in 1940 fought the Messerschmitt Bf 109s & Bf 110s in English skies during the Battle of Britain were rated at 1030 HP and while the power characteristics of car and aeroplane were very different, the numbers are indicative of 80-odd years of progress. 

Dealers cautioned against the trend, noting the pieces weren't specifically molded to ensure a perfect fit so dirt and moisture were prone to being trapped in the gaps and this could scuff the paint.  They were known also as "damage guards" and "scuff guards" but more imaginative souls dubbed them the "underwire" while serious students of such things suggested a better simile might have been "pastie", while acknowledging Chrysler followed the lead of the underwear manufacturers in having available both single and two-piece "underwires" although this was coincidental and deterministic, dictated by the splitter design.  Women have been known to remove from bras especially intrusive underwires (a "comfort thing") but whether on splitters they were kept or discarded might have seemed an improbable subject for dispute but with cars, men always find a reason to argue about something.  Although probably it would have preferred to discuss horsepower, superchargers and such, Chrysler noted the cultural phenomenon and, while obviously reluctant to upset either faction, did issue a statement to a magazine which had requested comment:

"The splitter guards on Dodge Charger and Challenger have taken on a life of their own. They originally made their debut in the 2015 model year to protect the performance fascias on SRT models during shipment from the manufacturing facility to the dealer, and, yes, they are designed to be removed before delivery.  But today, they have their own Facebook page, and many of our performance enthusiasts have active debates on whether to keep or remove them. Some owners say they are even selling them in the aftermarket.  Obviously, they weren't part of the original design, so we started with yellow guards and shifted to pink, but they are still so popular that we may shift them yet again to black. Wherever we land, this is another example of how our customers are passionate about every part of their Dodge muscle cars."

1970 Dodge Challenger hardtop 440 Six Pack in Panther Pink High Impact (code FM3) over black vinyl (code X9) with houndstooth cloth inserts (code 5).  On the Challenger, Panther Pink (FM3) was offered only in the spring of 1970.

By the twenty-first century, long done were the days in the early 1950s when Chrysler Corporation was run by men with an ethos that cars should be designed so “a gentleman can drive one while wearing his hat” and if that dictated stodgy looking vehicles, so be it.  That changed with the release of the 1955 range and from then on, for better or worse it was all about style but by the early 2000s, the company reached the same conclusion as GM (General Motors) and Ford: automotive aesthetics attained their peak in the late 1960s and what’s been done since hasn’t been as good.  Accordingly, for the release of the third generation (although many don’t count the second because it was a badge-engineered Japanese import) Challenger (2008-2023), Dodge produced a most accomplished re-imagining of the first (1970-1974), a vehicle which was a costly commercial failure although that was due more to external conditions than the thing’s dynamic qualities.  Between 2008-2023 the Challenger was produced in a bewildering number of variants, many with some of the longer multi-part model names and it’s doubtful if any but the most devoted fan-boys could either recall or deconstruct the configuration of them all.

Designer colors and more: Publicity shot for the Porsche Sonderwunsch programme; note the rubber laid down on the concrete.

On intriguing piece of nomenclature was “Jailbreak” which Chrysler’s marketing types picked up from the use in various sub-cultures to circumvent manufacturers’ restrictions on devices like smartphones although this was a case of Dodge “hacking itself” (using “hack” loosely) because the Jailbreak “customization program” was explained as a way in which buyers could bypass the previous limitations on what could be ordered with which, enabling them to “mix ’n’ match”.  The concept is of course familiar in the fiscally rarefied air breathed in placed like the Porsche Sonderwunsch (special request) office but it wasn’t new to Detroit, Cadillac in the happy days of the 1960s, despite in a typical year offering literally over a hundred combinations of interior & exterior combinations also offered buyers the chance to make “special requests”.  There's no record of Cadillac attempting to act as the "good taste police" and presumably if some buyer did ask for an aesthetically dubious combination, duly it was built although the factory did refuse to use light colors on dashboard pads or package shelves because of the risk of reflections in the glass.  The deviations from the production line rationalization which was designed for optimal efficiency of course came at a cost and took additional time but everything was priced at a level to ensure the profitability to which Cadillac had become accustomed.

The jailbreak programme was also available on the Charger.

For Dodge the Jailbreak programme was run on similar lines and while not quite an “anything goes” approach, it was more permissive and for the Challenger’s final two seasons (2022-2023), buyers of SRT Hellcat or SRT Hellcat Redeye models could “fine-tune” things like paint, interior trim, wheels, stripes, badges and other items in a way the factory had not previously permitted.  As icing on the jailbreak cake, the SRT Hellcat Redeye Jailbreak cars received a more potent engine, rated at 807 horsepower, a number which would have seemed a fantasy in the era of the second generation Challenger when the most powerful engine offered probably generated (in comparable terms) around 435-445 HP.

The Royal Navy's Battle Cruisers opening fire in the opening stages of the Battle of Jutland, 31 May 1916, (1919), oil on canvas by Lionel Wyllie (1851–1931).

Fought in 1916 between the UK’s Royal Navy and the Navy of the German Empire (the so-called “Second Reich”), the battle of Jutland in 1916 was the closest the world got to the clash on the high seas of fleets of dreadnoughts, an event the navalists and theorists had for a generation be expecting or hankering.  For a variety of reasons it proved anti-climatic (though at a cost of over 8,000 lives) but while a tactical victory for the Germans (in terms of ships sunk or damaged and causalities), strategically the British succeeded in ensuring for the rest of of World War I (1914-1918) their opponents were confined to a pocket of the Baltic, denied access to the North Sea and thus the Atlantic; this enabled the Royal Navy’s blockade of Germany to be maintained.  Summing up, the New York Times concluded: “The prisoner gave his jailor a bloody nose but at the end of the day was back behind bars in his jail cell.”  Barely noticed except in the halls of the admiralties (where it made a great impression) was the vulnerability of the battlecruiser, a class of ship of which much had been expected although at Jutland they were used in a way the theorists who suggested the configuration had neither intended nor recommended.

The concept of a “black jail” is ancient; it’s a jail where people can, for whatever reason, be imprisoned by some agency of state, often in secret and with no recourse to legal remedies or other procedures.  It can be thought of as a particular example of “being disappeared” and the use of such institutions was the origin of the judicial writ of habeas corpus (from the Latin habeas corpus ad subjiciendum (“You (shall) have the body to be subjected to (examination)”) which in the common law tradition can be translated as “bring them before the court so the lawfulness of their detention may be assessed”.  First seen in England in the twelfth century, the writ to this day remains (in Western nations) one of the core protections afforded to citizens.  In 2002, shortly after it invaded the place as an administrative convenience, the US established such a jail in Afghanistan and apparently it was controlled by the Department of Defence’s (now again the Department of War) intelligence office and staff from Army Special Operations although other agencies were known to have provided “specialized services”.  Existing always on a “neither confirm nor deny” basis, the US Black Jail was an example of the way things get done when it’s required to process irregular combatants in extreme conditions.

It illustrated too the use of language: Among nations party to the relevant conventions, whereas prisoners of war (ie those combatants who meet the definition) are held in “PoW (prisoner of war) Camps” and never lose their military status; others can end up in “jails”.  Of course, it can’t be certain organs of the state in some Western countries aren’t still in secret maintaining “black jails”, possibly without the knowledge of elected governments.  The system of concentration camps created during the Third Reich (1933-1945) began as a way for the state to regularize what had unexpectedly “sprung-up” as a number of “black jails” created informally by party members to imprison their many opponents and enemies.  It was a classic example of the essentially criminal, gangster nature of the Nazi state and while the authorities didn’t object to most of those in the black jails being incarcerated, they wanted it done on an organized, professional basis.  Structurally, the operation of the concentration camps was also a microcosm of the whole Nazi project: Those who could send victims to the camps or have them released had no say of what happened within the camps while those running the places could order neither an individual’s jailing nor their release.

Jail juice comes pre-packaged.

In 2011, the Salt Lake Tribune reported a case of botulism in jail juice fermented in a cell in the Utah State Prison, the source traced to a “bad” potato.  The prisoner responsible for the brew (containing powdered juice mix and several types of fresh and canned fruit) told medical staff he added the “two-week old baked potato” because he thought it would “accelerate fermentation”.

Jail juice is prison slang (originally a US form but now widely used, even beyond the English-speaking world) for the various forms of improvised alcoholic beverages (typically fermented) brewed in correctional facilities.  There are other slang forms of the concoctions including “prison hooch”, “swish”, “prison wine”, “toilet wine” & “loaf brew” (some forms of white bread said to be a good additive in the process once crumbed) but most descriptive was “pruno”.  Dating from the late 1930s, the name was derived from the use of prunes, then in ample supply in many US prison kitchens.  The term pruno became generic, later applied regardless of the fruit used in the fermentation.  A “phone jail” is a place (usually in schools) in which the mobile phones of students are locked away for certain durations (which can be short or the whole school day).  “Jailbait” describes someone (almost always female) who is (1) obviously sexually mature yet (2) was (or appeared to be) under the legal age of consent and was (3) considered attractive or seductive.  The term references the legal concept of statutory rape under which an adult engaging in consensual sexual relations with someone under whatever is the relevant age in that jurisdiction can convicted and jailed.

Lindsay Lohan “Mug Shots” coffee mugs.

In November, 2011, in a hearing held at Los Angeles Superior Court Airport branch, Lindsay Lohan was sentenced to 30 days in jail at Lynwood's Century Regional Detention Facility.  The penalty was imposed after she admitted violating the terms of her probation from a 2007 DUI (driving under the influence) case; she had failed to attend community service appointments at a Los Angeles women's shelter.  However, just 4½ hours into the 30-day sentence, she was handed a “get out of jail free card”, released because of chronic over-crowding in California's jail system.  Sometimes, you get lucky.

At least one “Get out of jail free” card has been included in every version of the Monopoly board game since first it was released in 1935 although most editions have featured two, one from the “Chance” stack, the other from “Community Chest”.  What possession of the card confers is the ability (as the name implies) for a player to move on from the jail square without having to throw three doubles (of the dice) in a role or pay a fine although, in certain circumstances, it can be adventitious for a player not to use the card and “remain in jail”, something which sometimes happens IRL (in real life).  From the board game comes the idiomatic use of “a get-out-of-jail-free card” to refer to “a certain privilege or advantage providing relief from an undesirable situation or immunity from punishment or consequences”.  Historically, states have sometimes offered similar devices although they’ve never been available for those accused of serious offences.

Macy’s department store, Herald Square, Manhattan, New York City.

In George Orwell’s (1903-1950) novel Nineteen Eighty-Four (1949), the Ministry of Love was responsible for the dispensation of fear and suffering and its most dreaded institution was Room 101, located in the basement of their headquarters.  Room 101 was a torture chamber in which the ruling party subjected prisoners to their individual worst nightmares and greatest fears, the purpose being finally to destroy any residual resistance.  Less threatening though equally specific is Room 140 at Macy’s department store Herald Square flagship store in Manhattan, New York City.  One of a few private “jails” in New York, those accused of shoplifting are escorted by security guards to Room 140’s cells where they can be held for hours, the stories told suggesting the detained are asked to sign an admission of guilt and pay sometimes hundreds of dollars in “fines”, sometimes without any conclusive proof of an offence.  That may sound medieval but a majority of US states do have on the books legislation which offer retailers often a wide latitude forcefully to hold and subsequently fine suspects, even if, technically, nothing has been stolen or criminal charges have been dropped.  The US industry’s problem is real because as much as US$15 billion is each year lost to shoplifting and the purpose of the laws is both a tacit admission the state would prefer not to be involved in “low dollar value” matters and a way to enable stores to recoup some losses.  Under New York's long-standing law, retailers may collect a penalty of five times the cost of the stolen merchandise (up to US$500 per item), plus as much as US$1,500 if the “recovered” merchandise isn't in a condition to be sold.  A conviction is not a pre-condition to bring a civil claim.

If ever Macy's comes under new management, hopefully the new operators will have a better sense of the sardonic and rename "Room 140" to "Room 101".

In operation, application has been controversial with claims retailers abuse the law by engaging in “racial profiling”, targeting minorities and holding customers for hours as a form of duress; Macy’s has in the past paid a settlement to the state to settle a number of claims.  Macy’s maintain their corporate policies prohibit coercion when recovering fines, recently issuing a statement: “Our policy of exercising our right to pursue a civil recovery payment is consistent with common practice in the retail industry and within the parameters of the law.”  Many retailers detain suspected shoplifters although few have their own jail cells and Macy’s is unusual in requesting the on-the-spot payment of fines.