Showing posts sorted by date for query Niche. Sort by relevance Show all posts
Showing posts sorted by date for query Niche. Sort by relevance Show all posts

Saturday, December 27, 2025

Curious

Curious (pronounced kyoor-ee-uhs)

(1) Eager to learn or know; inquisitive; interested, inquiring

(2) Prying; meddlesome, overly inquisitive.

(3) Arousing or exciting speculation, interest, or attention through being inexplicable or highly unusual; odd; strange.

(4) Made or prepared skilfully (archaic).

(5) Done with painstaking accuracy or attention to detail (archaic).

(6) Careful; fastidious (archaic).

(7) Marked by intricacy or subtlety (archaic).

(8) In inorganic chemistry, containing or pertaining to trivalent curium (rare).

1275–1325: From the Middle English curious, from the Old French curius (solicitous, anxious, inquisitive; odd, strange (which endures in Modern French as curieux)), from the Latin cūriōsus (careful, diligent; inquiring eagerly, meddlesome, inquisitive), the construct being cūri- (a combining form of cūra (care) + -ōsusThe –ōsus suffix (familiar in English as –ous) was from Classical Latin from -ōnt-to-s from -o-wont-to-s, the latter form a combination of two primitive Indo-European suffixes: -went & -wont.  Related to these were –entus and the Ancient Greek -εις (-eis) and all were used to form adjectives from nouns.  In Latin, -ōsus was added to a noun to form an adjective indicating an abundance of that noun.  The English word was cognate with Italian curioso, the Occitan curios, the Portuguese curioso and the Spanish curioso.  The original sense in the early fourteenth century appears to have been “subtle, sophisticated” but by the late 1300s this had been augmented by “eager to know, inquisitive, desirous of seeing” (often in a bad (ie “busybody”) sense and also “wrought with or requiring care and art”, all these meaning reflecting the Latin original.  The objective sense of “exciting curiosity” was in use by at least 1715 but in booksellers' catalogues of the mid-nineteenth century, the word was a euphemism for “erotic, pornographic”, such material called curiosa the Latin neuter plural of cūriōsus.  That was not however what was in the mind of Charles Dickens (1812–1870) when he wrote The Old Curiosity Shop (1840-1841).

The derived forms include noncurious, overcurious, supercurious, uncurious & incuruious.  Both uncurious and incurious are rare and between them there is a difference in meaning and usage, but it is much weaker and less consistently observed than the distinction drawn (though not always observed) between disinterest and uninterest.  Incurious means “lacking curiosity; not inclined to inquire or wonder” and often carries a critical or evaluative tone, implying intellectual complacency or narrow-mindedness; it can be applied to individuals but seems more often used of groups.  Uncurious means “usually not curious” and tends to be descriptive rather than judgmental.  Being rarely used and obscure in what exactly is denoted, some style guides list them as awkward and best avoided, recommending being explicit about what is meant.  Curious is an adjective, curiousness & curiosity are nouns, curiously is an adverb; the noun plural curiosities.  The comparative more curious or curiouser and the superlative most curious or curiousest

The proverb “curiosity killed the cat” means “one should not be curious about things that don’t concern one”.  The phrase “curiouser and curiouser” comes from Alice’s Adventures in Wonderland (1865) by the English author Lewis Carroll (pen name of Charles Lutwidge Dodgson (1832–1898)).  As a modern, idiomatic form, it’s used to describe or react to an increasingly mysterious or peculiar situation (though usually not one thought threatening).  Alice made her famous exclamation after experiences increasingly bizarre transformations and other strange events in Wonderland; later, what was described would be thought surrealistic.  The phrase has endured and it appears often in literature and popular culture, London’s Victoria and Albert Museum even holding the Alice: Curiouser and Curiouser event.  The author’s use of “bad English” was deliberate, a device to convey the child’s sense of bewildered confusion.  In standard English, the comparative of "curious" is “more curious” with the –er suffix usually appended to words with one or two syllables.  The word “curiouser” thus inhabits a special niche in that although mainstream dictionaries usually list it as “informal” or “non-standard” (ie “wrong”), unlike most “mistakes”, because it’s a literary reference, it’s a “respectable” word (if used in the phrase).  In that, it’s something like “it ain’t necessarily so”.

Depiction of the mad hatter’s tea party by Sir John Tenniel (1820-1914) in an edition called Nursery Alice (1890), an abridged version of Alice's Adventures in Wonderland intended for children under five (the original drawing now held by the British Museum).  The book contained 20 illustrations by Sir John who also provided the artwork for the full-length publication.  A fine craftsman, Sir John was noted also for his moustache which “out-Nietzsched” Friedrich Nietzsche (1844–1900).  Despite much later speculation, no evidence has ever emerged to suggest Lewis Carroll was under the influence of drugs when writing the “Alice” books

Special derived adjectival uses of curious include the portmanteau word “epicurious” (curious about food, especially wishing to try new dishes and cuisines), the construct being epicu(reean) +‎ (cu)rious.  Although the notion of Epicureans (those who are followers of Epicureanism) being focused on food is overstated, that’s the way the word usually appears in popular use.  “Indy-curious” is from UK politics and refers to those interested in the possibility of independence for Wales, without necessarily being a supporter of the proposal.  Those who are “veg-curious” are interested in or contemplating a vegetarian or vegan diet.

The word “curious” became an element in the punch-lines of some “gay jokes” (a now extinct species outside the gay community) but survived in derived forms in sexology, presumably because they can be used neutrally.  The constructs include (1) “pancurious” (exhibiting a state of uncertainty about one's pansexual or panromantic status), (2) “bi-curious” (interested in having relationships with both men and women, curious about one's potential bisexuality; considering a first sexual experience with a member of the same sex (used especially of heterosexuals), (3) gay-curious (curious about one's homosexuality; curious to try homosexuality (4) homocurious (questioning whether one is homosexual), (5) polycurious (curious about or open to polyamory; potentially interested in having relationships with multiple partners and (6) trans-curious (interested in one's potential transness or the experience of a sexual encounter with a trans person.  None of these forms seem to be in frequent use and some may have been created to “cover the field” and there may be some overlap (such as between pancurious and polycurious) and that at least some may be spectrum conditions seems implicit in the way dictionaries list comparative and superlative forms (eg more bi-curious; most bi-curious).

The synonyms include enquiring, inquiring; exquisitive; investigative and the now rare peery, the latter a use of curious in the vein of the “meddling priest” (ie a “busybody” tending to ask questions or wishing to explore or investigate matters not of their concern).  Such a person could be labelled a quidnunc (gossip-monger, one who is curious to know everything that happens) a word (originally as quid nunc) from the early 1700s, the construct being the Latin quid (what? (neuter of interrogative pronoun quis (who?) from the primitive Indo-European root kwo-, stem of relative and interrogative pronouns)) + nunc (now); the idea was of someone habitually asking “What's the news?” and that phrase was one with which for decades the press baron Lord Beaverbrook (Maxwell Aitken, 1879-1964) would pester his editors.  The other group of synonyms reference the word in its “funny-peculiar” sense and include queer, curious: weird, odd, strange & bizarre.  Such an individual, concept or object can be called “a curiosity” and that’s reflected in the noun “curio” which dates from 1851 and meant originally “piece of bric-a-brac from the Far East” and was a short form of curiosity in the mid seventeenth century sense of “object of interest”’ by the 1890s it was in use to refer to rare or interesting bric-a-brac (or just about anything otherwise unclassified) from anywhere.  The related curioso was in use by the 1650s and for two centuries-odd was a word describing “one who is curious" (of science, art, metaphysics and such) or “one who admires or collects curiosities”; it was from the Italian curioso (a curious soul (person)).

1971 Plymouths in Curious Yellow (code GY3): 'Cuda 340 (left) and GTX (right). 

Although buyers of Ferraris, Porsches, Lamborghinis and such still often order cars in bright colors, most of the world’s fleet had for some years been restricted mostly to white, black and variants of silver & gray; it’s a phase the world is going through and it can’t be predicted how long this visually sober ere will last.  In the US in the late 1960s it was different and like other manufacturers, Chrysler had some history in the coining of fanciful names for the “High Impact” colors dating from the psychedelic era.  Emerging from their marketing departments came Plum Crazy, In-Violet, Tor Red, Limelight, Sub Lime, Sassy Grass, Panther Pink, Moulin Rouge, Top Banana, Lemon Twist & Citron Yella.  That the most lurid colors vanished during the 1970s was not because of changing tastes but in response to environmental & public health legislation which banned the use of lead in automotive paints; without the additive, production of the bright colours was prohibitively expensive.  Advances in chemistry meant that by the twenty-first century brightness could be achieved without the addition of lead so Dodge revived psychedelia for a new generation although Sub Lime became Sublime.

Criterion's re-issue of I Am Curious (Blue) and I Am Curious (Blue) with edited (colorized) artwork.  The original posters were monochrome.  

Two years into the first administration of Richard Nixon (1913-1994; US VPOTUS 1953-1961 & POTUS 1969-1974), and a year on from his declaration of a “War on Drugs”, it was obvious the psychedelic era was over but bright colors were still popular so come were carried over although the advertising became noticeably “less druggy”.  Although it may be an industry myth, the story told is that Plum Crazy & In-Violet (lurid shades of purple) were in 1969 late additions because the killjoy board refused to sign-off on Statutory Grape but despite that, Plymouth for 1971 decided to change the name of their vibrant hue of yellow from “Citron Yella” to “Curious Yellow” (code GY3), that apparently borrowed from the controversial 1967 Swedish erotic film I Am Curious (Yellow), directed by Vilgot Sjöman (1924-2006); it was followed the following year by I Am Curious (Blue), the two intended originally as 3½ hour epic.  As promoted at the time, the films were advertised as “I Am Curious: A Film in Yellow” and “I Am Curious: A Film in Blue”, the mention of the colors an allusion to the Swedish flag.

Lindsay Lohan does her bit to revive Chrysler’s 1971 Curious Yellow, the New York Post’s Alexa magazine, 5 December 2024.

A footnote to the earlier film is an uncredited appearance by Olof Palme (1927–1986; Prime Minister of Sweden 1969-1976 & 1982-1986) whose assassination remains unsolved. The films are very much period pieces of a time when on-screen depictions of sex were for the first time in some places liberated from most censorship and while this produced an entire genre of blends of eroticism and pornography, some directors couldn’t resist interpolating political commentary (of the left and right); at the time, just about everything (sex included) could be sociological.  Critic and audiences mostly were unconvinced but films like the “Curious” brace and Michelangelo Antonioni’s (1912–2007) Zabriskie Point (1970) later gained a cult following.  Problems encountered during production resulted in the release of Zabriskie Point being delayed until 1970 but in retrospective this was a blessing because if anyone doubted the spirit of the 1960s had died, the film was there to remove all doubt.  A commercial failure, visually, it remains a feast for students of pre-digital cinematography and some maintain the best way to enjoy subsequent viewings is to mute the sound and play the soundtrack on repeat; unsynchronized with the scenes, its an experience rewarding in its own way.  

Thursday, December 25, 2025

Chic

Chic (pronounced sheek)

(1) Attractive and fashionable; style and elegance, especially in dress (particularly when applied to women).

(2) Modishness, a casual and understated style, as in dress or décor, that expresses a specified trendy lifestyle or activity.

(3) As a noun, when used with an attributive noun or adjectival modifier, a descriptor for just about any defined style (shabby chic, boho chic etc).

1856: Adopted in English with the general sense of “style in fine art, artistic skill, faculty of producing excellence rapidly and easily”, from the French chic (stylishness; elegant (the original sixteenth century meaning was "subtlety")), of unknown origin but probably from the German Schick (elegant appearance; tasteful presentation) & Geschick (tact, skill, aptness), from Middle Low German schikken (arrange appropriately), from the Middle High German schicken (to outfit oneself, fit in, arrange appropriately), causative of the Middle High German geschehen & geschēn (to happen, rush), from the Old High German giskehan (to happen), from the Proto-West Germanic skehan, from the Proto-Germanic skehaną (to run, move quickly), from the primitive Indo-European skek- (to run, jump, spring).  The Germanic forms were akin to the Dutch schielijk (hasty) & schikken (to arrange) and the Old English scēon (to happen).  The alternative etymology is a link to the French chicane, from chicanerie (trickery) which in the 1610s English picked up as chicanery (legal quibbling, sophistry, mean or petty tricks).

The meaning "Parisian elegance and stylishness combined with originality" emerged in English by 1882, used to convey the sense of a style which was tied specifically to the most identifiably elegant street wear of the ladies of Paris, the influencers of the day noting chic was "an untranslatable word, denoting an indispensable quality"; something of the je ne sais quoi then.  The use as an adjective to describe the appearance of individuals dates from 1879 in English but interestingly, the Oxford English Dictionary (OED) pointed out the use of chic was nowhere near as frequent among French speakers in France although Gustave Flaubert (1821-1880) in Madame Bovary (1857) used chicard (one who is chic), the then current Parisian slang for "classy" before waspishly adding that it was “bourgeoisie”, one indication of why it's as rewarding (and less time-consuming) to read Flaubert as it is Proust (Marcel Proust (1871–1922; author of the multi-volume À la recherche du temps perdu (In Search of Lost Time (1913-1927))).

Felicia Montealegre Bernstein (1922-1978, left), her husband the composer & conductor Leonard Bernstein (1918-1990, seated) and Black Panther Field Marshal DC (Donald Lee Cox, 1936–2011) in Bernstein’s apartment, Park Avenue, New York, January 1970.  This photograph appeared in the New York magazine article in which Tom Wolfe (1930-2018) introduced the term “radical chic”.

The phrase “radical chic” was coined in 1970 by Tom Wolfe, a writer associated with the so-called “New Journalism” (a movement that incorporated techniques and devices from various strains of literature; it was (and remains) influential but has always attracted criticism).  Wolfe’s inspiration was a benefit event given by Leonard Bernstein for the Black Panther Party (1966-1982 and the best-known of the “black power” organizations which emerged during the civil rights era; it was interesting in that as well as being concerned with the civil rights of African-Americans, it was very much in the Marxist–Leninist tradition of the US far-left but also contained a distinctive feminist element).  The term caught on and was used to describe what would later come to be called “virtue-signalling”: the rich adopting the symbols of radical political causes while maintaining a distance from the people and the conditions they purported to support.  Examples live on in upper middle-class suburbs in which BLM (black lives matter) signs might be displayed although no black families live anywhere close.  Wolfe likened radical chic to a trendy romanticizing of “primitive souls” (such as Native Americans (then called American Indians) or Chicano grapeworkers) and compared it to the nineteenth century French phenomenon denoted by the phrase nostalgie de la boue, (literally hankering after mud), coined in 1855 by the dramatist Émile Augier (1820-1899).  What Augier described was prosperous people who were somehow unhappy and, feeling “alienated” from a “natural existence”, sought to “rediscover their essence” although this was usually “temporarily experiential”, few apparently inclined to exchange financial stability for the struggles of the working class.  Wolfe’s experience at Bernstein’s Park Avenue party in 1970 was a case study Augier would have understood: “It was at this party that a Black Panther field marshal rose up beside the north piano—there was also a south piano—in Leonard Bernstein’s living room and outlined the Panthers’ ten-point program to a roomful of socialites and celebrities, who, giddy with nostalgie de la boue, entertained a vision of the future in which, after the revolution, there would no longer be any such thing as a two-story, thirteen-room apartment on Park Avenue, with twin grand pianos in the living room, for one family.

One adjectival variation was chi-chi (extremely chic, sophisticated) which by 1908 was recorded also as a noun meaning “pretentious fussiness", from the French chichi (airs, fuss).  Etymologists think this, like frou-frou (showy or frilly ornamentation but in its original sense "the rustling of a woman's skirt as it swishes around the legs"), likely imitative.  Chic is either used invariably, in which case the spelling of the plural is chic, or has the plural chics for both the masculine and the feminine forms.  While the spelling chic is correct for the uninflected adjective, all inflected forms are nonstandard (to be correct, inflected forms must be derived from the preferred spelling schick).  The accepted homophones are sheik & sheikh, the pronunciation “chik” is non-standard except when used facetiously.

Lindsay Lohan in zettai ryouiki mode, Jingle Ball, New York City, 2013.

Chic fills a most narrowly specific niche and is thus without no exact synonym.  Words like exclusive, mod, modern, current, sharp, smart, dap, dapper, dashing, faddish, modish, natty, with it, elegant, stylish, dapper, fashionable, natty, trendy, voguish, fancy, posh or swank tend in the direction and in many cases run at least in parallel but none quite capture the sense of chic.  Nor are the likely antonyms (inelegant, unfashionable or unstylish helpful; there is unchic but is so rare as to be probably obscure and it’s unnecessary: someone or something is either chic or not.  Chic is a verb & noun, chicly an adverb, chicness a noun and chicer & chicest are adjectives.  The noun chic is very often used with an attributive noun or adjective modifier, indicating the kind of style, such as boho-chic, heroin-chic, shabby-chic, eco-chic, geek-chic, radical-chic, porno-chic, communist-chic, terrorist-chic, Ayatollah-chic, scruffy-chic, super-chic, uber-chic, goth-chic, ultra-chic, industrial-chic etc.  There were also forms designed deliberately to insult such as chav-chic (also in the form council house-chic), gypsy-chic & hillbilly-chic.  Chiconomics was a clever coining which deconstructed the ways of looking chic on a budget and très chic (very stylish) was a way to emphasize the French connection.

Heroin chic

Anjelica Huston (b 1951) photographed by Bob Richardson (1928-2005), 1971.

Heroin chic, an aesthetic characterized by a painfully thin (preferably tall) build, pale skin, dark circles under the eyes, disheveled hair and a vacuous, haunted expression, was first noted in the late 1980s before the following decade becoming prominent in the modeling industry, an allusion not only to (a not actually typical) the look of an addict but also the alleged popularity of the drug in the business.  The motif however wasn’t new, examples existing from the early twentieth century and Bob Richardson photographed Anjelica Huston very much in the mode as early as 1971.  For those who wish to perfect the look, on the internet there are tutorials detailing how to apply makeup in the appropriate way although, to avoid the thought police, the word "heroin" tends not to appear in the tags or titles; it's just not TikToker-friendly. 

When first coined, heroin chic was intended as a criticism but, in the democratic way English works, it was quickly embraced by popular culture and soon, even in the early days of the internet and long before even embryonic social media platforms, guides were soon circulating, detailing how to achieve the look which, proved so popular they were reprinted in mainstream magazines.  Had it been just a fashionable look it might not have attracted the disapprobation but, for all sorts of reasons (in part related to the symbiotic economics of drug production, distribution and enforcement regimes), the look happened at a time when heroin use in the West spiked, along with a sudden increase in overdoses and drug-related deaths.

Echoes of an earlier chic:  Models at the BCBGMAXAZIRA show, New York Fashion Week, 2012.  BCBGMAXAZIRA (bon chic, bon genre max azira) was created as a Max Azira sub-brand.  Bon chic, bon genre (literally "good style, good attitude") in this context translates as something like the philosophical statement  “dress stylishly and you'll feel self-assured and project confidence".  This slender pair may be happier than they appear.

Itself a reaction to the more voluptuous models in the 1980s, heroin chic departed the catwalks rather abruptly, 1997 noted as the end-point, induced by what was a classic moral panic, ostensibly in reaction to a general concern about heroin use and overdoses but really triggered by the drug-related deaths of a number of white pop-culture celebrities.  Although seemingly oblivious to the the death-rate among ethnic minorities and the poor, the toll of the high-profile caught the attention of the White House staff and in May 1997, Bill Clinton (b 1946; US president 1993-2001) became involved, his speech on the subject a carefully choreographed interruption to a prayer breakfast (readers should pause to imagine what goes through Bill Clinton's mind when he's at prayer) in which he condemned heroin chic, saying “You do not need to glamorize addiction to sell clothes, the glorification of heroin is not creative, it’s destructive. It’s not beautiful; it’s ugly. And this is not about art; it’s about life and death. And glorifying death is not good for any society.”

The allure: controversial but undeniable.

Still, the thought police can only suppress but not kill an idea.  Given the political pressure, the industry remains too timid to reprise the look on covers or cat-walks but there remains a counter-culture which finds irresistibly alluring the sight of a slender models walking as if in a drug-induced stupor and although it never entirely went away, impressionistically, it does appear heroin-chic is enjoying, on-line and on the street, a post-pandemic renaissance.  The pro-ana community, always supportive of forks of fashion which build on their framework, will sometimes include style-guides but does caution it’s an aesthetic which works only on the thin (you need not be statuesque; any height can work but not any weight).  So, the first goal is to be thin and pro-ana is there to help with any number of guides available and all work but only if rigidly they’re followed.  Techniques can vary but an indicative approach to the mechanics of the heroin-chic look is:

(1) Get thin.  This is the essential pre-condition.

(2) Begin the process formerly when able successfully to shop in the (US) size zero to one section.  Clothes need to be loose and baggy (if they’re not, return to step (1)).

(3) Never buy anything clingy or with a bare back.  Structurally, the core elements you’re trying to achieve are emaciation and androgyny.

(4) Never buy anything with giant polka dots or made with fabrics of bright colors.  It sounds an unimportant point but is essential; heroin-chic simply doesn’t work with vibrant colors or certain designs.  The preferred colors are black, white, grey, the darker purples and navy blue.

(5) Buy layered items or those made with fluffy fabrics.

(6) Avoid vertical lines unless the stripes are really wide and the color contrasts distinct.

(7) Wear boots wherever possible.

(8) Prime the eyelids, then use a medium to dark brown eye shadow, packing it on to the eyelids.  Unlike the conventional approach to eye-styling, using the fingers is best because it creates an inherently messy finish and the result will inevitably be asymmetric which is good.  When content, add some eye shadow under the eyes and again, strive to achieve coverage but not neatness.

(9) Wait a few minutes (which isn’t a necessity with all eye shadows but there are variations even within the ranges of the one manufacturer.  When ready, run jet-black eye shadow along the top and bottom lash-lines.  This is best done with a small eye shadow brush and, once applied, smudge as desired using the fingers.  Experienced users claim Nyx Cosmetics eyebrow cake is the best product available and for touch-ups or quick corrections, recommend Urban Decay’s 24/7 pencils.

(10) The look is convincing only with clumpy eyelashes.  Take a mascara and use the tip to stick the lashes together, forming something which looks vaguely what you imagine spider legs so treated might resemble.  What you’re after is a variation of what eyelash stylists call “the spiky” except instead of being neatly separated, the lashes are in irregular clumps.

(11) The rest of the make-up should tend to the neutral.  The aim remember is pale skin (avoid exposure to sunlight) so use just a BB cream rather than foundation, accentuated only with just a bronzer to emphasize the shape of the cheekbones.  Illamasqua’s cream pigment is highly regarded.

(12) Perhaps counter-intuitively, the hair needs to be washed and conditioned according to the normal routine (heroin-chic is a curated look, not a consequence of neglect).  The idea is to achieve a stringy, un-kept look but, again counter-intuitively, that can really be constructed only if the hair is clean and well kept and with most hair-types, it’s not difficult using nothing more exotic than inexpensive product such as spray, wax or fudge.  In most cases the styling technique is a variation of what hair-dressers call the JBF but because hair types vary, you may need to experiment.  However it’s done, heroin-chic works best with straight hair so, if you’re after the optimal look, straighten first.

(13) There’s no consensus about which color should be used on the lips or even if it should be glossy or matt.  However, unlike the eyes, lipstick should be applied with precision; it’s just a convention of use.

(14) Juxtaposition.  As a look, heroin-chic works only if, at a second glance, it's apparent everything is expensive (think of it as a sub-set of shabby chic); it's not something done with cheap clothing and needs a pair of diamond studs and a good watch to complete the effect but jewelry should be chosen with some restraint, too much and it detracts from what is a very specific construction and silver will always work better than gold.

Saturday, November 22, 2025

Burlesque

Burlesque (pronounced ber-lesk)

(1) An artistic composition, especially literary or dramatic, that, for the sake of laughter, vulgarizes lofty material or treats ordinary material with mock dignity.

(2) A humorous and provocative (often bawdy) stage show featuring slapstick humor, comic skits and a scantily clad female chorus; by the late nineteenth century striptease was often the main element (the usual slang was burleycue).

(3) As neo-burlesque, a late twentieth century revival (with rather more artistic gloss) of the strip-tease shows of the 1920s.

(4) An artistic work (especially literary or dramatic), satirizing a subject by caricaturing it.

(5) Between the seventeenth and nineteenth centuries, a play parodying some contemporary dramatic fashion or event.

(6) A production of some kind involving ludicrous or mocking treatment of a solemn subject; an absurdist imitation or caricature.

(7) Of, relating to, or characteristic of a burlesque; of, relating to, or like stage-show burlesque.

(8) To represent or imitate (a person or thing) in a ludicrous way; caricature.

(9) To make ridiculous by mocking representation.

(10) To in some way use a certain type of caricature.

1650–1660: From the French burlesque, from the Italian burlesco (ludicrous and used in the sense of “parodic”), the construct being burl(a) (joke, fun, mockery) + -esco (the adjectival suffix used in English as –esque).  The Italian burla may ultimately be from the Late Latin burra (trifle, nonsense (and literally “flock of wool”) and thus used to suggest something “fluffy” (in the sense of being “lightweight” rather than serious) which was of unknown origin.  Alternatively, some etymologists suggest burla may be from the Spanish burladero (the protective barrier behind which people in the bullring are protected from the bull).  The verb burlesque (make ridiculous by mocking representation) came directly from the noun and was in use by the 1670s.  The spelling burlesk is archaic.  While the derived form unburlesqued means simply “not burlesqued”, preburlesque is a historian's term meaning “prior to the introduction of burlesque performances”.  Burlesque, burlesquer & burlesqueness are nouns, burlesqued & burlesquing are verbs and burlesquely is an adverb; the noun plural is burlesques.

The original mid-sixteenth century meaning was related to stage performances and meant “a piece composed in the burlesque style, a derisive imitation or grotesque parody, a specific development from the slightly earlier adjectival sense of “odd or grotesque”, taken directly from the French burlesque.  The more familiar adjectival meaning (tending to excite laughter by ludicrous contrast between the subject and the manner of treating it) was in use by at least the late 1690s.  As a definition that’s fine but in the hands of playwrights, satirists and such there was obviously much scope, prompting one journalist (a breed which seems first to have been described thus in the 1680s) in 1711 to clarify things in a London periodical:

The two great branches of ridicule in writing are comedy and burlesque. The first ridicules persons by drawing them in their proper characters; the other, by drawing them quite unlike themselves. Burlesque is therefore of two kinds; the first represents mean persons in accoutrements of heroes, the other describes great persons acting and speaking like the basest among the people.

The meaning shifted as what appeared on stage evolved and by the 1880s the typical understanding was something like (1) “travesties on the classics and satires on accepted ideas” and (2) comic opera which tended towards vulgarity.  From this came the still prevalent modern sense of “variety show featuring music, dancing and striptease” although some historians of the industry link this use directly from the mid-nineteenth century tradition of “scantily-clad performers who staged the sketches concluding minstrel shows”.  The implications of that evolution didn’t impress all and by the early twentieth century, in the US, the word “burlesque” had become verbal shorthand for “entertainment designed to titillate, verging on the obscene while avoiding prosecution”.  The term “neo-burlesque” (a revived form of traditional American burlesque performance, involving dance, striptease, dramatic performance etc) emerged in the 1990s, describing the stage shows which sought to re-capture the once respectable spirit of burlesque as it was performed in US clubs before “changing attitudes” saw the performances outlawed or marginalized.  Whether attitudes really much changed among the general population has been debated by historians but the US political system then (as now) operated in a way in which well-funded groups could exert a disproportionate influence on public policy and while this often was used by sectional interests to gain financial advantage, some also decided to impose on others their view of morality; it was in the era of the crackdown on burlesque shows the Motion Picture Production Code (the so-called “Hays Code” which, remarkably, endured, at least on paper, until 1968!) was created as a set of “moral guidelines” with which the Hollywood studios had to conform.  So the “culture wars” are nothing new and in the US, there has always been a tension between puritan religiosity and political freedom, the two forces reflecting the concerns and obsessions of those from the “Old World” of Europe who in the early seventeenth century founded the settlement which ultimate became what came to be known as “America”.

Although often hardly “respectable” theatre, burlesque has a long tradition in performance and almost its techniques will long pre-date recorded history.  The essence of the form was based on an exaggerated “sending up” or a derisive imitation of a literary or musical work and can be anything from a friendly joke to vicious ridicule.  Historically most associated with some form of stage entertainment, burlesque was distinguished from parody in being usually stronger (though not always broader) in tone and style and often lacked the edgy subtlety of satire.   It was the Athenian playwright of Ancient Greece, Aristophanes (circa 446–386 BC), who the late Medieval scribes declared “the father of comedy” and while that was a little misleading, he would occasionally use the device of burlesque in his plays though the satyr plays probably were the first institutionalized form of burlesque.

Empire Burlesque (1985) by Bob Dylan (b 1941).

Early in his long career, Bob Dylan must have noticed the press seemed to be more interested in discussing the stuff about which he didn’t comment that that which he’d taken the time to explain.  Whether or not that’s a factor, Dylan appears never to have explained the meaning behind the title of his 1985 album, Empire Burlesque.  Although some speculated it may have been a metaphor for the nature of “the American Empire” (however defined), there’s nothing substantive to support the speculation and a more grounded theory came from the Beat poet Allen Ginsberg (1926–1997) who recounted how Dylan had once told him: “That was the name of a burlesque club I used to go to when I first came to New York, down on Delancey Street.”  Ginsberg thought it “a good title” for an album.

Intriguingly, the satyr play was a kind of coda.  In Greek theatre, the convention was to present four plays in succession: three tragedies (though not necessarily a trilogy) with a satyr play appended as the final piece.  Typically, in a satyr play, a mythical hero (who may have appeared in one or all of the foregoing tragedies) was presented as a ridiculous personage with a chorus of satyrs (creatures half man and half goat (or half horse) with prominent, erect phalluses (it was satyr imagery which in Europe made the goat a symbol of lust and, two millennia on, cynical Berliners would refer to the notoriously philandering Dr Joseph Goebbels (1897-1975; Nazi propaganda minister 1933-1945) as “the he-goat of Berlin”)).  As far as is known, the satyr plays almost always were ribald in speech and action as well as in costume and their purpose has been debated by historians.  While classical Greek tragedy is almost wholly devoid of comedy (in the sense of set-pieces although there’s the occasional sardonic quip or grim observation that would have enticed a laconic guffaw) the satyr play concluding the tetralogy would have worked as a sort of palliative burlesque after the catharsis of three acts of fear, loathing and, not infrequently, death,  Their dramatic function clearly was a form of comic relief but coming immediately after three works of earnest high-seriousness, they must have has the effect of “calming the senses” of the audience after the intense, exalting spiritual experience of the tragedies.  That’s interesting in that it implies it was thought desirable to return the audience to “earthly life” and remind them what they had just experienced was not “reality” and their emotions had just been manipulated by a technique.  It all sounds rather post-modern and in a similar literary vein, the “clowning interludes” in Elizabethan plays can also be seen as a type of burlesque; in William Shakespeare’s (1564–1616) A Midsummer Night's Dream (1590) the interpolation of the play of Pyramus and Thisbe performed by Bottom and his companions was the bard making fun of the “Interludes” of earlier types.

An expanded vista derailing the Pronomos Vase (red-figure pottery Ancient Greece, circa 400 BC) believed to depict the whole cast and chorus of a satyr play, along with the playwright, the musician Pronomos, and the gods Dionysos and Ariadne.  The scene is thought to capture the figures after a performance which, in modern use, would be thought a “behind the scenes” grab.   The vase was discovered in 1835 in a tomb in Ruvo di Puglia, Italy; it’s now on permanent display in the Museo Nazionale in Naples.

To make things difficult for students, there are linguistic traps in the terminology and despite the similarity in the spelling, there was no connection whatever between satyric drama and satire and some seem convinced there may have been none between it and Greek comedy.  For structuralists, it can be a difficult field to study because over the centuries so many contradictory texts and commentaries emerged and that’s at least partly attributable to the influence of Aristotle (384-322 BC) who looms over the understanding of Greek theatre because his writings came to be so revered by the scholars of the late Medieval period and especially the Renaissance.  As far as in known, the Greeks were the first of the tragedians and it’s through the surviving texts of Aristotle that later understandings were filtered but all of his conclusions were based only on the tragedies and such was his historic and intellectual authority that for centuries his theories came to be misapplied and misused, either by mapping them on to all forms of tragedy or using them as exclusionary, dismissing from the canon those works which couldn’t be made to fit his descriptions.

The Pronomos Vase as displayed in Naples.

Nor was burlesque confined to drama; it was the most common structure used in the mock-heroic poem to ridicule the often overblown works of romance, chivalry and Puritanism.  Dripping often with irony and a confected grave decorum, the classic example is English poet & satirist Alexander Pope’s (1688-1744) The Rape of the Lock (1712), cited by some (however unconvincingly) as the spiritual origin of “high camp”.  Also, because the gothic novel often was written in such self-conscious “high style”, the form lent itself naturally to burlesque re-tellings, something exploited to this day in Hollywood which has often made sequels to horror films in comedic from.  The burlesque (in the sense it was a descendent of the Greek satyr play) could also be positioned as something transgressive although it must be wondered if this sometimes was a product more of the commentator’s view than the positionality intended by the author.  This aspect of burlesque is explored in the genre of literary carnival when a technique is borrowed from the Socratic dialogues (in which what appears to be logic is deconstructed and proved to be illogical).  Carnivalesque elements are inherent in burlesque (and can exist in satire, farce, parody and such) and a theory of Russian philosopher & literary critic Mikhail Bakhtin (1895–1975) was that in its disruption of authority and implication of possible alternatives, carnival in literature was subversive and the use of burlesque in the form was a concealment (in the sense of avoiding the censor’s pen) of what could be a liberating influence; Bakhtin’s particular target was the “suffocatingly sacred word” in Renaissance culture but his theory has more generally been applied.

The noun amphigory (burlesque nonsense writing or verse) dates from 1809 and was from the eighteenth century French amphigouri of unknown origin but presumed by most etymologists to have been a jocular coining although there may have been some influence from the New Latin amphi-, from the Ancient Greek ἀμφί (amphí) (on both sides) and the Greek γύρος (gýros), derived from the “turning of the meat on a spit” (as a calque of Turkish döner into Greek).  The notion was of “making the whole” (ie “circle on both sides”) but a link with the Greek -agoria (speech) (as in allegory, category) has been suggested as a simpler explanation.  The word “amphigory” found a niche in literary criticism and academic use (recommended for students wishing to impress the professor) to describe a particular flavour of burlesque or parody, especially a verse or other text in which the impression is for a while sustained of something which will make sense but ultimately fails, an oft-cited example being Nephelidia (literally “cloudlets”) by the English poet Algernon Charles Swinburne (1837–1909) in which the writer parodies his own distinctive style.

In A Dictionary of Modern English Usage (1926), Henry Fowler (1858–1933) noted the wide application of the words often listed as synonymous with burlesque (caricature, parody, travesty etc), citing the not uncommon use of burlesque to describe a “badly conducted trial” or “a perverted institution”, adding the two critical distinctions were (1) burlesque, caricature & parody have, besides their wider uses, each a special province; action or acting is burlesqued, form and features are caricatured and verbal expression is parodied and (2) travesty differs from the others both in having no special providence and, in being more used than they (though all four may be used either way) when the imitation is intended to be or pass for an exact one but fails.  Were Henry Fowler alive to see TikTok and such, he’d realize not many are reading his book.

Pink Purple HD Lip Paint (Burlesque) by MBACosmetics.  Burlesque's ingredients includes: Castor Oil, Jojoba Oil, Beeswax, Carnauba Wax, Fractionated Coconut Oil, Shea Butter, Vitamin E, Mica, Titanium Dioxide, Oxides, May contain Yellow #5 Lake, Yellow #6 Lake, Red #7 Lake, Red #40, Red #33, Red #27, Red #30, Orange #5, Hydrogenated Polisobutene and Palmitic Acid.

The difficulty in assigning synonyms to “burlesque” is that things are not only nuanced but historically variable; what would in one time and place have been thought satirical might in other circumstances be called a parody.  The earliest known use in English of the noun parody was by the playwright Benjamin Jonson (circa 1572-circa 1637) who would have understood it as something close to the modern definition: “a literary work in which the form and expression of dignified writing are closely imitated but are made ridiculous by the ludicrously inappropriate subject or methods; a travesty that follows closely the form and expression of the original”.  Parody was from the Latin parodia (parody), from the Ancient Greek parōidia (burlesque song or poem), the construct being para- (beside, parallel to (used in this context in the sense “to mock; mockingly to present”)) + ōidē (song, ode) and from the technical use in theatre came the general meaning “a poor or feeble imitation”, in use by at least the late 1820s.  So, depending on the details, a parody could be a type of burlesque but might also be described as a satire, ridicule, lampoon or farce.  It was Benjamin Jonson who in 1609 debuted his “anti-masque” an innovation which took the form of either (1) a buffoonish and grotesque episode before the main masque or (2) a similarly farcical interlude interpolated during the performance (if performed beforehand, it was dubbed an “ante-masque”. One variant of the anti-masque was a burlesque of the masque itself and in that sense there was a distinct affinity with the Greek satyr play.

So in literary use, synonyms for burlesque must be applied on a case-by-case basis, caricature, parody and travesty all used variously to refer to the written or preformed forms imitating serious works or subjects, the purpose being to achieve a humorous or satiric purpose.  In this context, burlesque achieves its effects through a mockery of both high and low through association with their opposites: burlesques of high and low life can thus be though a kind of specific application of irony.  Caricature, usually associated with visual arts or with visual effects in literary works, implies exaggeration of characteristic details, analogous with the technique of the political cartoonist.  Parody achieves humor through application of the manner or technique (typically well-known poets, authors, artists and such), often to an unaccustomed (and, ideally, wholly incongruous) subject while a travesty can be a grotesque form of burlesque, the latter also nuanced because travesties can be intentional or just bad products.  All of these forms can be the work of absurdists, that genre ranging from the subtle to the blatant and they may also be spoofs.  Spoof was a neologism coined in 1884 by the English comedian Arthur Roberts (1852–1933) as the name of a card game which involved deception, trickery and nonsense.  From this the word came to be used of any sort of hoaxing game but it became most popular when used of literary works and staged performances which is some way parodied someone or something but the point about the use of “spoof” is should describe a “gentle” rather than a “biting” satire, elements of the burlesque thus often present in spoofs.

South Park's take on Donald Trump (b 1946; US president 2017-2021 and since 2025).  Somewhere in probably every South Park episode, there are switches between parody, satire, ridicule, lampoon and farce with elements of the burlesque often in each.

A distinction certainly is drawn between political burlesque and political satire.  Political burlesque is a particular application of the satirical which relies on parody and exaggeration (often absurdist) to mock political figures, events, concepts or institutions and the purpose can range from the merely comic to the subversive, the two poles not being mutually exclusive.  In the burlesque, a politician’s traits, patterns of speech or behaviour (scandals are best) are explored and sometimes exaggerated to the point they become obviously ridiculous or absurd, the best practitioners of the art using the amplification to take things to a logical (if improbable) conclusion and while it can be done almost affectionately, the usual purpose is to draw attention to flaws such as incompetence, corruption, indifference to others, hypocrisy or ideological fanaticism.  Essentially a political cartoon writ large, it’s a popular device because in masking the message in humor, there’s usually some protection from a defamation writ, witness the relationship between the animation South Park and Donald Trump.  The tradition is old and evidence is at least hinted in graffiti unearthed in Ancient Rome but material from in recent centuries is extant and techniques of the English artists William Hogarth (1697–1764) and James Gillray (1756-1815) remain in use to this day, illustrating the way political burlesque is best understood as a sub-set of political satire, separate but (often) equal as it were, the differences in tone, method, and degree of exaggeration a matter of tactics rather than strategy.

As an umbrella term, “political satire” has a wide vista in that it can be subtle, dry, ironic & biting, deployed with wit & understatement but it can also switch to (some would say “descend to”) the burlesque in becoming loud, exaggerated and even grotesque in fusing elements of slapstick and farce.  While burlesque amplifies absurdity, venality or whatever is being critiqued, satire need only “point it out” and some very effective satires have done nothing more than quote politicians verbatim, their words “hoisting them with their own petard” if the mixed metaphor will be forgiven.  So, all political burlesque is political satire, but not all political satire is burlesque.  The companion term in politics is vaudevillian and that describes a politician for whom “all the world’s a stage” and politics thus a form of theatre.  Their performances can (sometimes unintentionally) sometimes seem to at least verge on the burlesque but usually it’s about attracting attention and a classic exponent was Boris Johnson (b 1964; UK prime-minister 2019-2022) who was said to have been influenced by Ronald Reagan (1911-2004; US president 1981-1989).  During the 1980 presidential campaign, a reporter asked Mr Reagan: “How can an actor run for President?”, receiving the prompt reply: “How can a president not be an actor?  Some have of course been more adapt than others at “flicking the switch to vaudeville” and Paul Keating (b 1944; Prime Minister of Australia 1991-1996) whose vocabulary was rich (if not always refined) used to use what he called his “dead cat strategy” which referred to introducing a shocking or controversial issue to divert unwanted attention from other, more embarrassing or damaging news.  It was most graphically expressed as “tossing a dead cat on the table”.

Lindsay Lohan in burlesque mode in I Know Who Killed Me (2007).  Neglected upon its release, IKWKM has since been re-evaluated as a modern giallo and has acquired a cult following, sometimes see on the playbill of late-night screenings.

As popular entertainment, burlesque performance enjoyed a revival which began in the 1990s and in the twenty-first century it’s now an entrenched niche as well a minor industry in publishing.  By the 1960s, what was called burlesque had become rather tatty and the common understanding of the term was something not greatly different from a strip club with a slightly better class of drunk in the audience, the women there to disrobe in the hope of encouraging the sale of expensive alcoholic.  What in the 1990s was dubbed the “neo-burlesque” was not a reprise of how things used to be done but a construct which might be thought a more “women-centric” interpretation of the discipline and while there will be factions of feminism which won’t take that notion too seriously and dismiss as “false consciousness” the idea of women publicly taking off their clothes as a form of “empowerment”, the latter day performers seem to treat it as exactly that.  Despite the criticism of some, burlesque seem now to verge on the respectable and, internationally, there are various burlesque festivals and a Burlesque Hall of Fame (the grand opening, perhaps predictably, in Las Vegas).

Burlesque and the Art of the Teese /Fetish and the Art of the Teese (2006) by Dita Von Teese (stage name of Heather Renée Sweet, b 1972).  Perhaps surprisingly, despite the phrase “the art of the teese” being at least potentially a piece of “ambush marketing” piggy-backing on the success of the acclaimed (48 weeks on The New York Times Best Seller list) book The Art of the Deal by Donald Trump and Tony Schwartz (b 1952), Mr Trump didn’t sue Ms von Teese.  Maybe he’s a burlesque fan-boy.

In the modern era, no figure is more associated with the neo-burlesque than Dita von Teese and her janus-configured book Burlesque and the Art of the Teese / Fetish and the Art of the Teese is similar to Mr Trump’s magnum opus in being a hybrid: part memoir, part instruction manual.  This significance of publishing the burlesque and fetish components as separate sections was presumably to make the point that while there’s obvious cross-fertilization between the two disciplines and for some the former may be a stepping stone to the latter, there is a clear distinction, one a piece of performance art, the other a deliberate statement of deviance; decisively one must step from one into the separate world of the other.  Ms von Teese’s book documents the “dos & don’ts” of each “calling” and. as she explains, the point about the neo-burlesque was it was less a revival than a re-defining, the thematic emphasis on style and glamour rather than sleaze, more aligned with the image (if not exactly the reality) of the Berlin cabarets of the 1920 than the seedy Soho strip joints which once so tarnished the brand.

Wednesday, November 19, 2025

Penthouse

Penthouse (pronounced pent-hous)

(1) An apartment or dwelling on the roof of a building, usually set back from the outer walls.

(2) Any specially designed apartment on an upper floor, especially the top floor, of a building.

(3) A structure on a roof for housing elevator machinery, a water tank etc.

(4) Any roof-like shelter or overhanging part.

(5) In real tennis, a corridor having a slanted roof and projecting from three walls of the court.

(6) As mechanical penthouse, a floor, usually directly under a flat-roof, used to house mechanical plant & equipment.

(7) A special-interest magazine, aimed at a mostly male audience and published in several editions by a variety of owners between 1965-2023.

1520–1530: Despite the appearance penthouse is not a portmanteau (pent + house) word.  Penthouse is an alteration (by folk etymology) of the Middle English pentis, pentiz & pendize (and other spellings), from the Old French apentiz & apentis (appendage, attached building), the construct being apent (past participle of apendre (to hang against)) + -iz (the French -is ) from the unattested Vulgar Latin –ātīcium (noun use of neuter of the unattested –ātīcius, the construct being the Latin -āt(us) (past participle suffix) + -īcius (the adjectival suffix)).  Old French picked up apentis from the Medieval Latin appendicium (from the Classical Latin appendo (to hang) & appendere (to hang from).  A less common alternative variant to describe a shed with a sloping roof projecting from a wall or the side of a building was pentice.  Penthouse is a noun & verb, penthousing is a verb and penthoused & penthouslike are adjective; the noun plural is penthouses.  The adjectives penthouseish & penthousesque are non-standard.

Penthouse magazine, December 1993.

First published in 1965, Penthouse magazine was one of many ventures (in many fields) which proved unwilling or unable to adapt to the changes wrought by the internet and the atomization of the delivery of content; its last print edition (after a few stuttering years) appeared in 2023 although there must remain some perception of value in the name because of the decades-long prominence of the title and it's not impossible there will be a revival, even if it's unlikely to re-appear in the glossy magazine format of old.  In Australia, for students of the print industry the comparison between the “men’s magazines” Penthouse and Playboy (first published in 1953, on-line since 2020 and a print “annual edition” appeared in 2025) was something like that between the “women’s magazines” Cosmopolitan (since 1965 in its current niche) and Cleo (1972-2016) in that the two pairings were superficially similar but different in emphasis.  Not too much should be made of that because although identifiably there were “Cosmo women” & “Cleo women” (presumably with some overlap at the margins), between Penthouse and Playboy there were probably more similarities than variations.  Structuralists explained the difference between the two genres: “men’s magazines” were bought by men so they could look at pictures of women not wearing clothes while “women’s magazines” were bought by women so they could look at pictures of women wearing clothes.

View from the penthouse in which Lindsay Lohan lived in 2014, W Residences, Manhattan, New York City.

When the lovely Ms Schiffer appeared on the cover of the December 1993 edition of Penthouse, the editors may not have been aware of the beast which was coming to consume them but it was in April 1993 CERN (in 1953 the Conseil Européen pour la Recherche Nucléaire (European Council for Nuclear Research) but the following year re-named Organisation européenne pour la recherche nucléaire (European Organization for Nuclear Research) with the acronym retained because it was both more mnemonic and pronounceable than OERN) released into the public domain details of technology which would allow the free development of applications using the www (world wide web) which ran atop the internet, making indexed content more easily accessible and distributable.  When in April 1993 the NCSA (National Center for Supercomputing Applications) released version 1.0 of its Mosaic web browser, it triggered a social and industrial revolution which (variously on TikTok, X (formerly known as Twitter), FoxNews and such) continues to unfold.  Mosaic wasn’t the first web browser but it was the first to gain a critical mass and the applications which superseded it claimed many victims including Penthouse magazine.

Iso, the Grifo and the Penthouse

1965 Iso Grifo Bizzarini A3/C, Le Mans, 1965.

One of the most admired of the trans-Atlantic hybrids of the post-war years (1945-1973) which combined elegant coachwork, (hopefully) high standards of craftsmanship and the effortless, low-cost power of large-displacement American V8 engines, the Iso Grifo was produced between 1965-1974 by the Italian manufacturer Iso Autoveicoli.  Styled by Bertone’s Giorgetto Giugiaro (b 1938) with engineering handled by the gifted Giotto Bizzarrini (1926-2023), the Grifo initially used a 327 cubic inch (5.3 litre) version of the small-block Chevrolet V8, coupled with the equally ubiquitous Borg-Warner (four & five speed) manual gearbox or robust General Motors (GM) Turbo-Hydramatic automatics.  Later, after some had been built with the big-block Chevrolet V8, GM began to insist on being paid up-front for hardware so Iso negotiated with the more accommodating Ford Motor Company (FoMoCo) and switched to 351 cubic inch (5.8 litre) versions of their 335 (Cleveland) engine.

1955 Iso Isetta.

Iso was already familiar with the mechanical configuration, production of their Rivolta coupe, equipped also with the Chevrolet 327, having begun in 1962.  The Rivolta, let alone the Grifo was quite a change of direction for Iso which until then had produced a variety of appliances, scooters & moto-cycles, it’s most famous product the Isetta, one of the generation of “bubble cars” which played such a part in putting Europeans back on (three or four) wheels during the re-construction of the early post-war years.  Surprisingly, despite the prominence of the Isetta name and the Italian association, barely a thousand were actually manufactured by Iso, the overwhelming majority produced in many countries by BMW and others to which a license was granted.  The bubble cars were a product of the economic circumstances of post-war Europe and the ones produced in England even used the single rear wheel which had been abandoned by Iso because of the inherent instability; UK taxation laws made three-wheelers significantly cheaper and only a motor-cycle license was required to drive one.  Powered by tiny two and four-stroke engines, their popularity waned as “real” cars such as the Fiat 500 (1955-1975) and later the BMC (British Motor Corporation) Mini (1959-2000) emerged; although costing little more than the bubble cars, they offered more space, performance and practicality.  By the early 1960s, the bubble cars were almost extinct but, as a tiny specialized niche, they never completely vanished and the Isetta is enjoying a twenty-first century revival as model urban transportation, including the option of (Greta Thunberg (b 2003) approved) electric propulsion.  Once dismissed as dated and even absurd, their bug-eyed look is now thought to have "retro-charm".

1968 Iso Rivolta.

The Rivolta was thus quite a jump up-market and, while the engine wasn't the bespoke thoroughbred found in a Ferrari or Aston-Martin, the rest of the specification justified the high price.  Unlike some of the British interpretations using American V8s, Iso insisted on modernity, the platform probably the best of the era with a body welded to a pressed-steel chassis, a combination which proved both light and stiff.  Just as importantly, given the high rate of corporate failure among those attracted to this potentially lucrative market, it was cost-effective to manufacture, reliable and easy to service.  Probably the feature which let it rank with the most accomplished of the era was the sophisticated de Dion rear suspension which, combined with four wheel disc brakes, lent it a rare competence (surprising some Maserati and Ferrari drivers, their cars with rear suspension designs dating from the horse & buggy era).  The de Dion design was not an independent arrangement but certainly behaved as if it was and, despite what Mercedes-Benz claimed of their beloved swing-axles, was superior to many of the independent setups on offer.  A noted benefit of the de Dion system is it ensures the rear wheels remain always parallel, quite an important feature in an axle which has to transmit to the road the high torque output of a big V8, a lesson Swiss constructor Peter Monteverdi (1934–1998) applied later in the decade when he went into production using even bigger engines.  Iso, with a solid base in accounting and production-line economics, ran an efficient and profitable operation not beset by the recurrent financial crises which afflicted so many and the elegant Rivolta was a success, remaining available until 1970.  Some eight hundred were sold.

1967 Iso Grifo Series One.

The Rivolta’s platform proved adaptable.  In 1965, Iso released the Grifo coupé which was more overtly oriented to outright performance and strictly a two-seater.  With lovely lines and a modified version of the Rivolta’s fine chassis, the Grifo was another product of the fertile imaginations of Giugiaro & Bizzarrini but, in something not untypical in Italian industry of the time, the relationship between the latter and Iso’s founder Renzo Rivolta (1908–1966) soon became strained and was sundered.  Bizzarrini would go on to do remarkable things and Iso’s engineers assumed complete control of the Grifo after the first few dozen had been completed.  Bizzarrini had pursued a twin-stream development, a competition version called the A3/C with a lower, lightweight aluminum body as well as the road-going A3/L and when he decamped, he took with him the A3/C, to be released also under his name while Iso devoted its attentions to the A3/L, again using engine-transmission combinations borrowed from the Chevrolet Corvette.

1964 Iso Grifo A3/L Spider prototype by Bertone.

The Grifo weighed a relatively svelte 1430 kg (3153 lbs) in what must have been a reasonably slippery shape because the reports at the time confirmed some 240 km/h (150 mph) was easily attained, an increase on that managed by the C2 Corvette (1962-1967 and which turned out to be not aerodynamically efficient as it looked) and, when configured with the taller gearing the factory offered, the factory claimed 260 km/h (162 mph), was possible.  A test in the UK in 1966 almost matched that with a verified 161 mph (259 km/h) recorded and two years later, the US publication Car & Driver 1968 tested a 327 Grifo but didn't to a top-speed run, instead estimating 157 mph (253 km/h) should be possible given enough road.  There were surprisingly few variations, fewer than two-dozen made with a targa-style removable roof panel and a single, achingly lovely roadster was displayed on Bertone's stand at the 1964 Geneva Motor Show; it remained a one-off although a couple of coupés privately have been converted.  What made the Bertone prototype special however was it was a companion to the original A3/L prototype coupé with which it shared a number of distinctive features including (1) a side exhaust rakishly snaking through the passenger side of the cowl and under the rocker panel trim with its an almost matte finish, (2) frontal styling with the then fashionable “twin-nostril” fascia and (3) angled vents in the rear fenders.  Although visually similar to the series production Grifos, almost every line on the pair of A3/L prototypes was in some subtle way different.

The one-off Iso Grifo Spider on Bertone's stand, 1964 Geneva Salon, 1964 (left) and as discovered in Rudi Klein's famous shed, Los Angeles, 2024 (right)

Although well-known in the collector community for its large stocks of rusty and wrecked Porsches, Mercedes-Benz and other notable vehicles from the post-war years, the Californian “junkyard” belonging to Rudi Klein (1936-2001) attracted world-wide interest when details were published of the gems which had for decades been secreted in the site's large and secure shed.  Mr Klein was a German butcher who in the late 1950s emigrated to the US to work at his trade but quickly discovered a more enjoyable and lucrative living could be had dealing in damaged or wrecked European cars, sometimes selling the whole vehicles and sometimes the parts (“parting out” in junkyard parlance).  His Porsche Foreign Auto business had operated for some time before he received a C&D (cease & desist) letter from the German manufacturer’s US attorneys, the result being the name change in 1967 to Porche (sic) Foreign Auto.  Unlike many collectors, Mr Klein amassed his collection unobtrusively and, astonishingly to many, apparently with little interest in turning a profit on the rarest, despite some of them coming to be worth millions.  After Mr Klein died in 2001, his two sons preserved the collection untouched until, in October 2024,the auction house Sotheby’s began a series of rolling sales, one to go under the hammer the one-off Grifo spider.  At some point there was an accident which damaged the nose so a standard Grifo facia was installed and in this form Mr Klein ran it for a while as a road car before parking it in the shed among its illustrious companions.  Remarkably original except for the nose, it sold for US$1,875,000 and the expectation is it will be fully restored (including a fabricated replica of the original nose) before appearing on the show circuit.  In the decades to come, it will likely spend its time in collections with the occasional outings to auction houses.

1970 Iso Grifo Targa (left) Series Two and 1971 Iso Grifo Can-Am (454) Targa.  Only four Series II Can-Ams were built with the targa roof.

The bodywork was revised in 1970, subsequent cars listed as Series Two models.  The revisions included detail changes to the interior, improvements to the increasingly popular air-conditioning system and some alterations to the body structure, the hydraulics and electrical system, some necessitated by new regulatory requirements in Europe but required mostly in an attempt to remain compliant with the more onerous US legislation.  The most obvious change was to the nose, the headlamps now partially concealed by flaps which raised automatically when the lights were activated.  Presumably the smoother nose delivered improved aerodynamics but the factory made no specific claims, either about performance or the drag co-efficient (CD) number.

1972 Iso Lele & 1972 Iso Fidia.

In 1972, an unexpected change in the power-train was announced.  After almost a decade exclusively using Chevrolet engines, Iso issued a press release confirming that henceforth, the Series Two Grifo would be powered by Ford’s Boss 351 cubic inch (5.8 litre) 335 series (Cleveland) V8.  In the state of tune (close to that fellow Italian specialist De Tomaso were using in their mid-engined Pantera) chosen, the Ford engine was similar in size, weight to the small-block Chevrolet and delivered similar power and torque characteristics so the driving experience differed little although there were 22 high-performance Leles using a tuned 351, all with a ZF five-speed manual gearbox.  The other improvement in performance was presumably Iso’s balance sheet.  The switch had been made because internal policy changes at GM meant they were now insisting on being paid up-front for their product whereas Ford was still prepared to mail an invoice with a payment term.  The change extended to the other models in the range, the Lele coupé and Fidia saloon and while the Chevrolet/Ford split in the Lele was 125/157, the circumstances of the time meant that of the 192 Fidias made, only 35 were fitted with the 351.

1969 Iso Grifo 7 Litre (427).

One of the trends which made machines of the 1960s so memorable was a tendency never to do in moderation what could be done in excess.  In 1968, Iso announced the Grifo 7 Litre, built following the example of the US manufacturers who had with little more than a pencil and the back of an envelope worked out the economics of simple seven litre engines were more compelling than adding expensive components like overhead camshafts and fuel-injection to five litre engines; in the US, gas (petrol) was then relatively cheap and and assumed by most to be limitless.  Gas wasn’t as cheap in Italy or the rest of Europe but Iso’s target market for the Grifo was those who either could afford the running costs or (increasingly) paid their bills with OPM (other people’s money) so in those circles fuel consumption wasn’t something often considered or much discussed.  The new version used a 427 cubic inch (7.0 litre) version of the big-block Chevrolet V8, bigger and heavier than the 327 so the driving characteristics of the nose-heavy machine were changed but contemporary reports praised the competence of the chassis, the de Dion rear-end notably superior in behavior compared with the Corvette’s independent rear suspension although some did note it took skill (which meant often using some restraint) effectively to use the prodigious power.  Tellingly, the most receptive market for the Grifos, small and big-block, was the  FRG (Bundesrepublik Deutschland (Federal Republic of Germany; the old West Germany) 1949-1990) with its network of highways without the tiresome speed limits elsewhere imposed and (even in Italy), often enforced.  The Autobahn really was the Grifo's native environment.

1971 Iso Grifo Can Am (454).

Faster it certainly was although the factory’s claim of a top speed of 186 mph (a convenient 300 km/h) did seem optimistic to anyone with a slide-rule and there appears not to be any record of anyone verifying the number although one published test did claim to have seen well over 255 km/h (150 mph) with the Grifo still "strongly accelerating" before “running out of road”.  It had by then become a genuine problem.  Gone were the happy times when testers still did their work on public roads; increased traffic volumes by the late 1960s meant the often deserted stretches of highway (in 1956 an English journalist had taken a Mercedes-Benz 300SLR Coupé to 183 mph (294 km/h) on the autobahn) were now rare but whatever the terminal velocity, nobody seemed to suggest the 7 litre Grifo lacked power.  In 1970, after Iso’s stock of the by-then out-of-production triple carburetor 427 were exhausted, the big-block car was re-named Can-Am and equipped instead with a 454 cubic inch (7.5 litre) version, the name an allusion to the unlimited displacement Group 7 sports car racing series run in North America in which the big-block Chevrolets were long the dominant engine.

Despite the increased displacement, power actually dropped a little because the 454 was detuned a little to meet the then still modest anti-emission regulations.  Officially, the 454 was rated at 395 HP (gross horsepower) but the numbers in that era were often at best indicative: The Boss 429 Mustang was said to produce 375 HP whereas the 500 cubic inch (8.2 litre) V8 in the FWD! (front-wheel-drive) Cadillac Eldorado was rated at 400; a comparison of their performance belies the numbers and the difference is not all accounted for by the Eldorado's weight and power-sapping accessories.  As early as the the mid-1960s Detroit had begun understating the output of many of their high-performance engines and as politicians and insurance companies (for their own reasons) became interested, the trend continued.    

1971 Iso Grifo Can Am (454).

Unlike the 427 which breathed through three two barrel carburetors, the 454 was equipped with less intricate induction, a single four barrel and while with output (officially) dropping from 435 to 395 HP, performance was s little blunted although it's probable few owners often went fast enough to tell the difference.  What didn’t change between the 7 Litre and the Can Am was its most distinctive feature, the modification to the hood (bonnet) made to ensure the additional height of the 427's induction system could be accommodated.  The raised central section, the factory dubbed "the penthouse".

Penthouse on 1969 Iso Grifo 7 Litre (427).

Not everyone admired the stark simplicity, supposing, not unreasonably, Giugiaro might have done something more in sympathy with its surroundingsCritics more stern would have preferred a curvaceous scoop, blister or bulge and thought the penthouse amateurish, an angular discordance bolted unhappily atop Giugiaro’s flowing lines  but for those brought up in the tradition of brutalist functionalism, it seemed an admirable tribute to what lay beneath.  The days of the big-block Grifo were however numbered.  In 1972, with Chevrolet no longer willing to extent credit and Ford’s big-block (429 & 460) engines re-tuned as low-emission (for the time) units suitable for pickup trucks and luxury cars, the Can-Am was retired.  So the small-block 351 Grifo became the sole model in the range but it too fell victim to changing times, production lasting not long beyond the first oil shock (triggered by the OAPEC (Organization of Arab Petroleum Exporting Countries) on 17 October 1973 imposing an embargo on crude oil exports to certain countries) which made gas suddenly not only much more expensive but sometimes also scarce and the whole ecosystem of the thirsty trans-Atlantic hybrids became threatened; in little more than a year, Iso was one of the many dinosaurs driven extinct.  Decades later, the survivors of the 414 sold are highly desirable; fine examples of the small-block Grifos attract over US$500,000, the few dozen penthouse have sold for close to a million and the rare early A3/Cs for even more.

From the lost, tactile days of buttons and toggle switches: 1966 Iso Grifo, one of 31 built in RHD (right hand drive).

Not fans of brutalist functionalism were the Lancia-loving types at Road & Track (R&T) magazine in the US.  Late in 1974, R&T published their 1975 buyer’s guide for imported and domestically-built smaller cars (R&T neither approving of nor understanding why anyone would wish to buy a big American car) and surprisingly, there were reviews of the Grifo, Lele and Fidia although the last of these sold in the US some two years earlier had been titled as 1973 models, the company having never sought to certification to continue sales although, given nothing had been done to modify them to meet the new safety regulations, that would likely have been pointless unless the strategy was to seek a "low volume" exemption, something improbable by 1975.

A tale of two penthouses: Paradoxically, as installed in the Grifo the induction system of the big-block Chevrolet V8 sat a little lower than that of the small-block Ford (a not unusual anomaly in the small-block vs big-block world) so the Ford-engined Grifos (right) used a taller penthouse than those fitted with the Chevrolet unit.     

The distributors had however indicated to the press all three would return to the US market in 1975, supplying publicity photographs which included a Series II "penthouse" Grifo.  A further complication was that during 1974, Ford had discontinued in the US production of the high-performance 351 (the "Cleveland" 335 series which was exiled to Australia) V8 so it wasn't clear what power-train would have been used.  Others had the same problem, De Tomaso (which withdrew from the US market in 1974) switching to use tuned versions of the Australian-built 351s but for Iso, the whole issue became irrelevant as the factory was closed late in 1974.  R&T's last thoughts on the penthouse appeared in the buyer's guide: "However, the clean lines of the original Grifo have been spoiled by that terrible looking outgrowth on the hood used for air cleaner clearance.  For US$28,500 (around US$155,000 in 2025 US$ although direct translation of value is difficult to calculate because of the influence of exchange rates and other variables), a better solution to this problem should have been found."